Over the next four to five years, Amazon Web Services (AWS), the company’s cloud computing division, plans to invest $8.2 billion in Maharashtra. Ashwini Vaishnaw, the Minister of Electronics and Information Technology, reaffirmed the declaration and emphasised the investment’s positive effects on the economy and job market. It is anticipated that AWS’s strategic growth in India will greatly improve the nation’s cloud infrastructure and support the government’s initiatives to encourage locally relevant data storage options. Minister Vaishnaw stressed that the investment would generate a significant number of job opportunities in addition to increasing the adoption of cloud technologies. The implementation of this investment will start between 2029 and 2030, he stated.
Sharing his views on the development, Dipal Dutta, CEO at RedoQ stated, “AWS is positioning itself at the forefront of India’s digital drive as the International Data Corporation projections indicate growth from $8.3 billion in 2023 to $24.2 billion by 2028. It’s part of a broader trend of major tech companies recognising India’s potential, as we’ve seen with Microsoft’s recent $3 billion investment announcement. This investment builds upon AWS’s existing presence in India, complementing its data centres in Mumbai and Hyderabad. What is most exciting about this announcement is the focus on cutting-edge technologies. AWS plans to deploy its own graphics processing units (GPUs) and introduce advanced cloud management services, which will undoubtedly lead tothe development of new utilities and management tools across various sectors.”
Amazon Continues its Expansion in India
AWS now runs two significant data centres in India: one in Hyderabad, which opened in 2022, and another in Mumbai, which opened in 2016. Amazon’s ongoing dedication to India’s digital transformation, especially in the area of cloud computing, is demonstrated by their most recent investment. The growth of cloud services in India is consistent with industry forecasts that show this sector will experience substantial growth. India’s cloud services industry is expected to reach $24.2 billion by 2028, up from $8.3 billion in 2023, according to a survey by the International Data Corporation (IDC). This expansion is anticipated to be driven by the growing need for cloud storage, which is being fuelled by digital transformation in a number of industries. Amazon has been making significant investments in India’s e-commerce industry in addition to its cloud computing ambitions. To bolster its e-commerce activities in the nation, the corporation proposed a $2 billion investment in 2023. Samir Kumar, the national manager for Amazon India, presented the company’s plan to digitise 10 million small businesses and integrate over 12 million organisations into the digital economy in the following four years during the annual Smbhav event in December 2024.
Amazon Enhancing India’s Export Market
Amazon has been instrumental in supporting India’s export industry. According to the corporation, it has helped India’s small and medium-sized enterprises expand by facilitating a total of almost $13 billion in exports from the nation. Amazon has set the lofty goal of facilitating more than $80 billion in total e-commerce exports from India by 2030. Comparing this estimate to its previous target of $20 billion in exports by 2025, it has increased fourfold. Amazon’s long-term dedication to India’s digital infrastructure and economic growth is demonstrated by the announcement of AWS’s new investment. The company is well-positioned to play a significant part in India’s digital transformation given the quick growth of cloud services and e-commerce. In the upcoming years, Amazon’s investments in cutting-edge technology and the government’s push for localised data storage are anticipated to establish India as a major cloud computing hub.
This article has been contributed by Chris White, Vice President – Global Competency.
Cloud computing is an essential element of modern business strategy. Organizations globally are slowly recognizing the positive ROI that cloud operations can provide for their company. We believe that companies with a clearly defined cloud strategy focused on business outcomes and cross-functional governance structure are more likely to realize the value and return on their cloud investments. In this article, we will share our perspective on how companies can enable their cloud strategy and drive business outcomes.
According to the State of Cloud 2023 report, 94% of leaders use cloud services for their technological initiatives. Nevertheless, there’s a difference between simply using cloud services and truly harnessing its power to positively impact business outcomes and outperform competition. The report also reveals that, while cloud adoption is widespread, most organizations still struggle to operationalize cloud computing as a strategic advantage.
This gap between cloud adoption and strategic cloud utilization highlights the essence of developing robust cloud competency within organizations. Cloud competency goes beyond technical knowledge—it includes aligning cloud initiatives with business goals, optimizing costs, and driving innovation.
Benefits of Cloud Competency
1. Scale and Flexibility
One of the major advantages of cloud competency is the ability to scale rapidly and flexibly in response to developing business demands. For example, a B2B shopping marketplace often witnesses increased foot traffic and purchase volumes in certain seasons. Therefore, strong cloud competency can help the organization proactively plan and optimize its infrastructure to handle boosted demands—ensuring that the online business doesn’t crash during peak periods.
A cloud-equipped organization can:
Quickly expand or contract its resources as per the need
Take advantage of new business opportunities by rapidly deploying new services
Optimize its costs by scaling down during low transactional periods
2. Timeliness and Operational Efficiency
Cloud competency enables your organization to identify and solve problems in real-time, significantly reducing downtime and improving overall operational efficiency.
The State of Cloud 2023 report highlights that only 61% of organizations can push out new codes to consumers more than once per month. Cloud-competent organizations that focus on driving business outcomes are more likely to develop support models that are proactively managing cloud operations that result in:
Reduced downtime through rigorous DevOps and testing strategies to minimize disruption from unplanned events
Product-centric delivery models that are best positioned to continue to enhance as well as be responsive to shifting demands on cloud operations
Efficient decision-making models that reduce time-to-market in response to support business demands enabled by cloud
Financial Operations (FinOps) is an important aspect lacking in most organizations. It lacks effective governance models, resulting in many organizations overspending on cloud services. Organizations that embrace FinOps principles in their cloud governance models are far more likely to maximize the value of their cloud investments.
The State of Cloud 2023 report indicates that 71% of leaders expect their cloud budgets to increase over the next 12 months. That investment will grow exponentially as companies adopt AI as part of their operational capabilities. These increased investments necessitate implementing strong cross-functional governance models that focus on directly linking cloud investment and priorities to company objectives.
Leveraging FinOps to Drive Value Realization
To massively gain value from your cloud investments, your company should focus on the core elements of FinOps:
Clear understanding of business objectives and capabilities that translate to KPIs to prioritize cloud investments and value realization
Visibility and allocation of cloud costs
Optimization of cloud resources in alignment with driving KPIs
Continuous improvement and automation driven by ongoing spend analysis and KPI performance
By developing competency in these areas, your company can gain the most value from cloud investments while avoiding unnecessary expenses.
Establish a Strong Governance Structure
If you believe that cloud competency is entirely about technical skills, you are only half correct—the other half is dedicated to establishing the right governance structures. The State of Cloud 2023 report reveals that only 20% of organizations have defined cloud policies, a cloud disaster recovery plan, cloud SLA policies, and cloud governance.
Developing competency in these areas enables your company to ensure that cloud initiatives align with business objectives and comply with regulatory requirements.
A strong governance structure should include:
Clearly defined roles and responsibilities
Policies for cloud usage and security
Disaster recovery and business continuity plans
Regular audits and compliance checks
The Path to Value Realization
Companies that understand the importance of strategy and governance are far more successful in maximizing the benefits realized from their cloud investments. Furthermore, companies must continuously assess and re-prioritize their cloud investments to maintain responsiveness to shifting business priorities.
To walk on the path to value realization through cloud competency, your organization should:
Develop a comprehensive cloud strategy aligned with business objectives
Invest in continuous learning and development for both technical and non-technical staff
Implement robust FinOps practices to optimize cloud spend
Establish strong governance structures to ensure compliance and risk management
Regularly measure and report on cloud-driven business outcomes
By focusing on these areas, your organization can transform its approach to cloud computing from a tactical necessity to a strategic advantage—driving innovation, efficiency, and competitive edge.
Are you managing the cloud, or is the cloud managing you?
This article has been contributed by Jaepy Kurian, Head of Delivery, India, Orion Innovation.
Advanced technologies such as Artificial Intelligence (AI) and Cloud Computing are transforming businesses globally. Being an early adopter offers significant advantages, and startups have the key opportunity to ride this wave of digital innovation or be left behind. However, integrating new technology is not always a straightforward process. To effectively drive value for your business, it’s crucial to be aware of the complexities, opportunities, and practical strategies involved.
AI & Cloud Offer a Wealth of Opportunities for Innovation
AI, which refers to various machines or software capable of intelligent behavior, is garnering attention across various industries. It involves various techniques, models, and tools to help businesses automate tasks, predict outcomes, and optimize processes. In India, the AI market is growing fast, mirroring global growth rates, and is expected to reach $17 billion USD by 20271. With its ability to enhance decision making, personalize experiences, and generate unique content, AI has attracted investments totaling $4 billion USD in 2022-2023 alone.
Cloud technology plays a significant role in the rise of AI and other cutting-edge technologies. As businesses navigate the complexities of AI adoption, the cloud will serve as a catalyst for agility and cost efficiency. Cloud computing involves delivering computing services over the internet, providing on-demand access to a shared pool of configurable resources such as servers, storage, and applications. It offers a cost-effective alternative to traditional, and often expensive, IT infrastructure. Without the need to own and maintain physical hardware, businesses can bring down both operating expenses and maintenance costs.
Besides cost efficiency, the cloud also allows businesses to scale resources dynamically and enable easier disaster recovery and maintenance. There is a clear need for increased efficiency across industries, and the cloud does wonders for productivity and collaboration, allowing teams to collaborate seamlessly on cloud-based tools from different parts of the world. Additionally, by leveraging reputable cloud providers, businesses benefit from improved security guardrails and enhanced protection against cyberattacks and breaches.
Biggest Barriers to Adoption
Both cloud and AI offer the potential to drive transformative initiatives across industries. Having said that, any organization looking to implement these cutting-edge technologies should consider whether they have the capabilities, skills, and even the opportunities required for a successful adoption. By addressing the most common barriers, startups can determine the right level of investment and balance out their priorities.
One of the primary challenges businesses face in AI adoption is the cost factor. Integrating AI into existing operations requires investment in expensive tools, technology infrastructure, talent acquisition, and ongoing maintenance. Perhaps the second biggest barrier is the availability of the right talent and people. Finding skilled AI professionals remains a daunting task, given the high demand for talent in this field. Notably, India is the 2nd largest AI talent base, with 4.16 lakh professionals working in various AI job functions.
Ensuring the fairness and transparency of AI algorithms is also crucial to building trust with customers and stakeholders. Biases inherent in AI models can lead to unintended consequences, such as discriminatory outcomes, hallucinations, or inaccurate predictions. Given the rise in Generative AI, verifying the accuracy of AI-generated content, images, videos, and code is essential. Additionally, because of the massive amounts of data involved in AI initiatives, adoption can also bring about several concerns in data security and privacy.
Cloud adoption presents a similar set of challenges. Security concerns, such as data breaches, improper configurations, and unauthorized access, remain top priorities for businesses transitioning to the cloud. Finding qualified personnel is also a barrier. Building and maintaining cloud systems require specialized skills that may be in short supply. And for both AI and cloud adoption, compliance with industry regulations and data protection laws adds another layer of complexity. Businesses must ensure that their AI algorithms and cloud infrastructure comply with relevant regulations governing data handling, privacy, and security.
Adopting cloud technology can also present challenges with vendor lock-in. Relying on a single cloud provider may limit flexibility, scalability, and innovation and lead startups to favor open-source or multi-cloud solutions instead. It’s also important to consider connectivity in India. Reliable high-speed internet access may be hard to come by in rural areas, impacting the value cloud technology provides.
Cloud App Market Size from 2015 to 2022
Strategies for Successful Adoption
Despite these challenges, startups can overcome hurdles in AI and cloud adoption through strategic planning and proactive measures. Investing in talent development programs and partnering with academic institutions can help build a pipeline of skilled AI professionals. These programs may include internships, apprenticeships, and training initiatives tailored to equip employees with the necessary knowledge and expertise. Additionally, fostering a culture of innovation, risk-taking, and experimentation within the organization can encourage employees to embrace new technologies and explore creative solutions to business challenges.
When it comes to cloud adoption, startups should prioritize security and compliance from the outset. Conducting thorough risk assessments, implementing robust security controls, and staying informed about industry best practices can help mitigate security risks and build trust with customers and partners.
The Path Forward
Implementing cutting-edge technology such as AI and cloud comes with both opportunities and challenges. While these technologies offer opportunities for innovation, efficiency, and scalability, they also pose challenges such as data privacy concerns, talent gaps, and cybersecurity risks. By conducting thorough assessments and risk analyses, startups can develop strategies to maximize the benefits of AI and cloud adoption while mitigating potential risks. This holistic approach enables businesses to make informed decisions and navigate the complexities of digital transformation effectively.
According to a report by Decipher, the profound connection that people in India have with their furry friends is evident in the incredible evolution of the pet industry in the country. Approximately 32 million people in India own pets, and that number is growing at a rate of 11 percent per year. In response to this uptick in pet ownership, seventy new pet care businesses have sprung up in only two years. Investor interest in the pet care industry is on the rise, mirroring the rising spending on pet supplies and services. Venture Intelligence said that the industry received 77 million dollars in investments from 2021 and 2022. Among the most notable developments is the record-breaking $60 million investment in Drools by L Catterton, a major participant in the worldwide pet food investment industry.
The Indian Pet Market Joint Advisory Council (IPICA) recently predicted that the pet market in India had expanded approximately at a CAGR of 20% from 2016 to 2018. The current valuation of the industry is approximately Rs. 8,000 crores, with projections showing a growth to Rs. 20,000 crores by 2025. When put in context with the industry’s valuation of 1,200 crores only ten years ago, this is a very impressive growth rate.
Having more and more people in the country own pets is a major factor fueling this expansion. Euromonitor International estimates that there are currently roughly 19 million pets in India, with a projected 9% compound annual growth rate (CAGR) over the next five years. About 65% of pet owners in India are in the 20- to 40-year-old age bracket, according to the report.
Changing lifestyles and increasing disposable wealth are also driving the pet market in India. Pet supplies and services are seeing a surge in demand as the number of households headed by a single breadwinner increases and the number of people opting to keep pets as pets grows in popularity. The demand for high-quality pet supplies and services has grown in tandem with the growing awareness of the importance of pet health and wellness among pet owners.
Approximately 70% of India’s pet industry revenue comes from the pet food segment, making it one of the country’s most important economic drivers. More and more pet owners are seeking out premium pet food options that address their pets’ unique dietary requirements, taking into account factors like breed, age, and health status. Natural and organic pet food products have also been on the rise in recent years, as more and more pet owners seek options that don’t contain any artificial ingredients, flavors, or preservatives.
Size of the Pet Population Across India From 2006 to 2021, With Estimates Until 2026
Revolutionising India’s Petcare Industry: The Role of Startups
Like many other sectors, this sector is also attracting many startups to take its growth to the next level. Throughout the country, new businesses are making waves in the animal welfare industry. In addition to utilizing state-of-the-art technology to offer pet owners unmatched help, these firms are transforming conventional pet care techniques.
Some of the dominant startups in this sector such as Heads Up for Tails, and Pawfect.xyz, Wiggles, Just Dogs, etc. are making waves through their user-friendly solutions for pet owners.
The availability of trustworthy and reasonably priced technology is also contributing to the rise in popularity of the Internet of Things (IoT) in India. Pet tracking systems that are both affordable and easy to use are currently sold by a plethora of companies. A pet’s whereabouts, health, and activity levels can all be tracked with one of these gadgets. Another tech solution that is making waves in the pet care industry is cloud computing. With the help of this module, pet owners can store and share their pet’s data.
To better understand the requirements of their pets, pet owners, veterinarians, and others in the pet care industry can access this data. Another benefit of cloud computing is that it gives pet owners remote access to their pet’s data. This way, they can monitor their health and safety status even when they’re not there. Pet care startups are also leveraging the Internet of Things to create a more interconnected experience for pets. Internet of Things (IoT) gadgets, including tracking collars and smart feeders, allow pet owners to keep tabs on their pets’ whereabouts and activity, as well as give them the food and water they need. Pet owners can use this to keep in touch with their pets even when they’re not around. The pet care industry is utilizing blockchain technology to increase trust and transparency. Using this technology, pet owners can have greater control over the data stored securely and access it whenever they need it. This can guarantee that their pet’s information is not misused and provide them access to better services.
These changes are occurring at a dizzying rate, and the pet business is preparing for a nationwide explosion. Based on Drools’s projections, this industry is expected to reach $1.2 billion by 2028, rising at a rate of about 20% each year. Emerging patterns indicate plenty of space for expansion in both homes and hearts, even though pet ownership is still relatively low with only 10% of Indian households having a pet.
FAQs
How much revenue does the pet food segment contribute to the pet care industry?
Approximately 70% of India’s pet industry revenue comes from the pet food segment, making it one of the country’s most important economic drivers.
What are the latest technologies being used by the pet care industry?
The latest technologies used by the pet care industry include the Internet of Things (IoT), Blockchain Technology, and Cloud Computing.
What are the best pet care startups?
Heads Up for Tails, and Pawfect.xyz, Wiggles, and Just Dogs are a few top pet care startups.
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In today’s world, technology has been a significant catalyst for a lot of change that we are experiencing daily. The world is now completely digital. Modern mornings begin with us having a check on our notification tab on our phones, and the day is wrapped up by finishing off all our tasks on our devices followed up by setting the alarm for the next day. The ability to “Work from home” is made feasible by electronic devices and technology, which we were bound to follow as per the covid circumstances, but now is a choice of most working professionals. All of it, at our fingertips, so comfortably, is possible because of technology that keeps updating itself every day.
Accenture is a multinational management consultancy and professional services firm that provides consulting, marketing, technology, digital and operational services. It was founded on September 1, 2009, in Dublin, Ireland, and is a Fortune Global 500 business.
Accenture provides Strategy and Consulting, Technology and Operations services, and Accenture Song, combining unrivaled knowledge and specialized capabilities across more than 40 sectors. These services are all supported by the greatest global network of Advanced Technology and Intelligent Operations centers. Every day, its 721,000 employees fulfill their promises of both human and technological inventiveness, providing services for clients in more than 120 countries. To generate value and shared outstanding customer experiences, employees, shareholders, partnerships, and communities, the organization embraces the power of change.
Production and Services provided by Accenture are as follows:
The IT services sector offers a range of products and services that assist businesses in managing and improving their information and operational operations. Managed services, security services, data management, and cloud computing are all part of the larger IT services business.
In 2022, the market for IT services is anticipated to generate US$1,114.00 billion in revenue.
The IT Outsourcing market category is expected to have a market value of US$395.00 billion in 2022.
By 2027, the market volume is anticipated to reach US$1,570.00 billion, representing an annual growth rate of revenue of 7.10% (CAGR 2022-2027).
In the market for IT services, the average Spend per Employee is anticipated to reach US$322.30 in 2022.
In comparison to other countries, the United States will produce the highest revenue (411.80 billion US dollars in 2022).
Accenture-Founders & Team
Arthur E. Anderson, Clarence DeLany & Steve Wick
In 1989, Arthur E. Andersen, Clarence DeLany, and Steve Wick established Accenture.
Arthur E. Andersen
Arthur Edward Andersen (May 30, 1885 – January 10, 1947) was a Scandinavian-American accountant who founded Arthur Andersen LLP (now Accenture).
Clarence DeLany
Accenture was also co-founded by Clarence DeLany.
Steve Wick
Steve Wick is Accenture’s Founder and CEO of Content Aggregation and Content Analytics Platform (IT Agility).
More team members of Accenture include :
Ammy Anderson – CEO
Alex Pachetti – Chief of Staff to the Chief Executive Officer
Alexis Morel – Chief Executive Officer
Alix Hetteling – ANZ SAP CFO & EV Practice Lead
Amandeep Chhina – Team Lead (Management Consultant Level C)
Amrita Waingankar – Chief Medical Officer
Andrew Vo – Chief Human Resources Officer – Growth Markets
Annette Rippert – Group Chief Executive – Strategy & Consulting
Arlin Pedrick – Chief Security Officer
Arturo Pasarn – Chief Agile Scrum Master
Accenture-Startup Story
The history of the firm spans more than 60 years, starting with its early years as a pioneer in the emerging field of information technology in the 1950s and ending with its current status as a Fortune Global 500 industry leader. Initially, Arthur Anderson’s business and technology division was Accenture. The company is credited for installing the system UNIVAC I computer and printer in 1953, which is said to have been the country’s first usage of a computer for business purposes.\
The Andersen Worldwide Society Cooperative split up Arthur Andersen and Andersen Consulting in 1989. After the arbitration with the International Chamber of Commerce was resolved in august 2000, Andersen Consulting severed all contractual links with AWSC and Arthur Andersen and paid the sum of $1.2 billion to Arthur Andersen. Andersen Consulting changed its name to “Accenture” on January 1, 2001, which is said to imply “Accent on the future.” As the winner of an internal contest, Kim Petersen, a Danish employee from the business’s Oslo, Norway, branch, proposes the name “Accenture.”
Accenture’s initial public offering (IPO) was conducted in July 2001 for $14.20 per share on the NYSE, with Goldman Sachs and Morgan Stanley serving as the primary underwriters. The price of Accenture shares at the day’s end was $15.17; the day’s high was $15.25. Accenture raised over $1.7 billion on the first day of the IPO.
Accenture-Name, Logo, and Tagline
Accent on the future is where the word “Accenture” comes from. Kim Petersen, a Danish worker from the business’ Oslo, Norway, office, won the internal contest and came up with the name “Accenture.”
Accenture’s tagline says, “We make change work for you.”
Accenture-Mission, and Vision
Accenture’s mission statement says, “helping our clients create their future.”
Accenture’s vision statement says, “To become one of the world’s leading companies, bringing innovations to improve the way the world works and lives.”
Accenture-Business Model
Customer Segment – Accenture’s business strategy is mass market, with no distinction made between different types of clients. The business targets all categories of businesses, including mid-sized businesses, major corporations, and governmental entities, with its solutions.
Value Proposition – Accenture provides four main value propositions: brand/status, innovation, personalization, and accessibility. The business fosters accessibility by providing a variety of alternatives. It has up to $2.5 billion invested in new technologies and acquisitions, allowing it to expand its service offerings with a wide range of new capabilities. Through its expertise and focus on certain services, the organization provides personalization.
It offers local execution and market relevance in every country where it has operations, which total over 120. Additionally, it works in more than 40 different industries, and more than 50% of its employees are either connected with a particular market or have industry certifications. This enables it to offer counsel that is very individualized.
The business prioritizes innovation highly. It has an entity for research and development called Accenture Technology Labs that seeks and creates new technologies. Additionally, it runs the Accenture Institute for High Performance, a program aimed at giving clients access to cutting-edge, commercially viable insights and solutions. Due to its success, the business has built a strong brand.
With more than 375,000 people servicing clients in more than 200 locations across 120 countries, it is the largest consulting business in the world in terms of sales. It describes itself as the largest independent provider of technology services and counts Microsoft, HP, Oracle, and SAP among its illustrious clientele.
Accenture’s business plan includes creating and delivering services that help clients solve problems.
Accenture-Revenue Model
Accenture has two sources of revenue :
Outsourcing – Revenues from company functions or client systems that are transitioned or managed through the use of services and resources are known as outsourcing revenue.
Consulting revenues – Profits from services such as management consulting and systems integration.
Accenture-Funding, and Investors
Date
Round
Amount
Lead Investor
Oct 1, 2018
Grant
$6M
Youth Business International
Accenture-Investments
Date
Organization Name
Round
Amount
Dec 16, 2021
HomeAssist.ph
Grant
$11.2K
Feb 2, 2021
InvestCloud
Private Equity Round
–
Nov 2, 2020
SkyHive
Series A
$8M
Sep 24, 2020
Ripjar
Series B
$36.8
Jan 9, 2020
ACCES Employment
Grant
CA$1.1M
Dec 17, 2019
TradeIX
Series B
–
Dec 11, 2019
Digital Asset
Series C
$35M
Oct 30, 2019
Upskill
Venture Round
$7.6M
Mar 26, 2019
Vlocity
Series C
$60M
Feb 28, 2019
P97 Networks
Series B
$5M
Accenture-Acquisitions
Acquiree Name
About Acquiree
Date
Amount
ALBERT
ALBERT offers businesses analytics and consulting services to assist them in their business decision-making.
Nov 15, 2022
–
Blackcomb Consultants
Blackcomb Consultants develops enterprise system & cloud-managed solutions as well as offers production support services to insurance firms.
Oct 4, 2022
–
Inspirage
Inspirage is a company that provides supply chain solutions for businesses.
Sep 6, 2022
–
Carbon Intelligence
Carbon Intelligence provides a strategic roadmap, programs, and services to help organizations move towards a zero-carbon economy.
Sep 1, 2022
–
MacGregor Partners
MacGregor is a supply chain software and consulting firm that leverages technology to ensure our client’s products keep the world in motion.
Strategy & Consulting, Interactive, Technology, and Operations will be the four services into which Accenture will divide its industry-leading capabilities. Instead of using operational groups, the corporation will manage its operations via three geographical markets: North America, Europe, and Growth Markets. Accenture will keep targeting certain industries and grow its international industry programs. Accenture will alter its leadership at the same time and broaden the composition of its Global Management Committee to include more executives from its service and regional markets.
Accenture is undertaking these improvements at a time when its clients are experiencing unheard-of change. Technology and digital are increasingly essential to business success, driving the demand for constant innovation and enterprise-wide change. Due to the dissolving of conventional industrial boundaries caused by digital disruption, cross-industry competence is essential. The convergence of location, industry, and technology is where this disruption and other developments are taking place.
Given these trends, Accenture is becoming more agile in order to offer its clients a distinctive variety of services, from strategy to operations, with a strong emphasis on digital capabilities. Applied intelligence, extensive industry, cross-industry, and functional knowledge are all present in these services. Accenture will also quicken innovation by fusing the local and the global in a seamless manner, utilizing its unrivaled network of more than 100 innovation centers, and collaborating even more closely with its ecosystem partners to develop quick-value solutions. These adjustments will strengthen the company’s position as a top partner for innovation and transformation.
Accenture’s shift to the new strategy during the past six years, including digital, cloud, and security, has shown an unequaled capacity to spot and seize fresh possibilities in the most important, fastest-growing segments of the industry. The goal of these adjustments is to improve the company’s capacity to foresee customer requirements and market shifts.
The world is becoming more digital, and your customers are starting to expect a personalized experience with you.
Customers love to chat with companies over the phone, but they also expect to get instant answers and personalized interactions with their favourite brands. That’s why they look for ways to engage with your company in new ways.
The first thing mobile customers want is simple access to information while sitting on a couch or relaxing at home — even for those with limited data plans. Edge computing will help you solve this problem by delivering advanced services right where your customers already spend their time — whether it’s on their laptop, tablet, or smartphone, Let’s get started.
Edge computing is the technological advancement that enables customers to interact with your website and products without going through the internet. Now, that’s a big deal when you think about it!
Edge devices such as smart speakers and smartphones can significantly impact how your customers interact with you, resulting in more personalized experiences. Let’s experience some features of Edge Computing.
Edge can reduce bandwidth bottlenecks and improve response times. When you’re a small business, you don’t have the resources or workforce to handle everything independently. That’s where edge computing comes in.
Edge computing uses the internet from the edge of your network—anywhere within your local area network (LAN). This means that instead of sending data through your central infrastructure, you can use it directly without going through the rest of the network.
This can help reduce bandwidth bottlenecks and improve response times. It’s also easier to deploy because it doesn’t require much extra hardware or software.
Edge computing helps protect against data loss.
As you know, the internet is a scary place. It’s full of viruses, malware, and attacks from hackers looking to steal your information or cause you harm. We want you to use edge computing for all your online security needs!
Edge computing is one way to protect your data from getting into the wrong hands by keeping it on your local device instead of on the cloud. With edge computing, you can keep your personal information safe and secure with no worries about someone else snooping around in your data—significant concerning sensitive information like health records or financial records.
Edge can help you achieve compliance and reduce costs.
Edge computing can help you achieve compliance, increase security and reduce costs. You can use data to improve your compliance with regulations. This helps you get rid of the risk of fines and penalties.
By using edge computing instead of traditional servers or cloud storage services like Amazon Web Services (AWS), you can save money while also increasing efficiency and productivity since fewer resources are required for processing tasks at once rather than having multiple servers working together all at once just like how companies would do before with their servers within their networks which require more overhead costs for maintenance, etc.
Edge computing aids in improving customer experience management.
Regarding customer experience management, edge computing is one of the most important trends. Edge computing refers to a new wave of technology that allows companies to run their business processes at the network’s edge.
This means that instead of having all their data and processing power in one centralized location, companies can now run their own high-speed processing power in their needed neighbourhoods.
Helps in a real-time conversation between different parties
This has enormous implications for customer experience management because it allows companies to serve customers better and faster. For example, suppose you have a team responsible for customer support.
In that case, you might be able to give them more information about your customers so that they can provide better service—and do it faster than ever before!
And not only does this make life easier for your customer support team (or whoever needs access), but it also makes life easier for everyone else who works at your company: no more waiting for information from headquarters or another office before responding. Edge computing is already transforming how we live our lives in ways that are hard to imagine–but it’s just getting started!
The Key to Delivering a Delightful Customer Experience
Benefits of Edge Computing
Understanding how edge computing works is the key to delivering a delightful customer experience. For example, let’s say you’re a jewellery store and you want to send a customer an email offering them a discount on their next purchase.
You could try sending them an email when they check out—but that would mean the customer has to wait until they’ve checked out before getting their discount. Or maybe they won’t see the email at all!
With edge computing, however, you can send the email immediately after checking out (and even before leaving the store). This will ensure that your customer gets their discount as soon as possible. And because it’s happening in real time, no one has to wait for anything—they get what they need fast!
Three Ways Edge Computing Can Impact Customer Experience
It will allow you to analyze the data from your customers’ real-time interactions with your products or services. This means you can use that information to improve your products and services and give your customers more personalized experiences.
It will allow you to simultaneously collect and analyze data from different devices—including mobile phones, tablets, laptops, PCs, and even wearables! You can use this information to identify trends among your users to tailor their experiences as closely as possible.
Edge computing will allow for better security because it gives businesses access to all information about their users’ online activities without storing it on their servers. This means that even if someone hacks into one company’s servers or data centre (which often happens), they won’t have access to any private information about that company’s customers—which is good news for everyone involved!
Why Is Edge Computing Crucial for CX?
Advantages of Edge Computing
When it comes to customer experience, you want to ensure your customers are having a good time. And when it comes to making them have a good time, there’s no better tool than the Internet of Things (IoT).
But there’s a problem: the IoT is slow and unreliable. It takes up too much energy, and it’s not able to process transactions quickly enough. And since there are so many IoT devices in our homes and bodies, we need better ways for them to communicate with each other.
That’s where edge computing comes in. Edge computing is where all the processing happens—where machines handle things like machine learning algorithms that can help us understand what our customers are doing online or shopping for with us—and where all these communications between devices happen simultaneously as they’re happening in real-time. It’s an exciting new frontier in tech that will allow us to make our products more valuable and relevant!
The edge computing revolution is in its early stages, with many practical constraints and obstacles to overcome before its potential can be fully realized. But it’s worth keeping tabs on this technology and how it’s likely to affect the e-commerce world. We hope that the points we’ve made here will help you to keep up with ongoing developments and lead you to success in a dynamic marketplace.
So, in conclusion, Edge computing is undoubtedly an exciting new technology that probably won’t impact your company for a couple of years—but the tech world is so rapidly changing these days that companies are advised to keep their eyes peeled and their ears to the ground.
FAQs
What is edge computing?
Edge computing is the technological advancement that enables customers to interact with your website and products without going through the internet.
What are the features of edge computing?
Edge computing uses the internet from the edge of your network—anywhere within your local area network (LAN).
What is the main purpose of edge computing?
Edge computing has more than one purpose. But the main purpose remains one only. The main purpose of Edge computing is to reduce long-haul data transfers.
Of course, the companies also need to analyze their revenue, profits, capital appreciation, market capitalization, number of investors, total assets and liabilities, and much more.
It is estimated that by 2025 the global data volume will touch 180 Zetta bytes, 572 Zetta bytes by 2030, and it may even go up to 5,00,000 Zetta bytes by 2050.
As you can guess, all this data is extremely big. All companies need someone who can analyze this humongous data, find recurring patterns and provide insights that help the company grow.
This is where a data scientist comes in.
Data science in simple words is applying advanced analytics techniques and scientific principles to extract information from data.
The valuable information extracted from the data is further used to improve business efficiency, find new business opportunities, improve the product or service, increase sales and ultimately boost revenue.
According to Payscale, the average salary of a data scientist in India is 8,73,310 a year.
What Does a Data Scientist Do?
Improve the quality of the data using machine learning techniques and identify patterns and trends.
Validate the data to ensure accuracy, completeness, and uniformity.
Create algorithms and data models that can find valuable information from the data.
Integrate data tools such as Python, R, SAS, or SQL in data analysis.
Find solutions and hidden opportunities from the data.
Skills Required to Become a Data Scientist:
Expertise in programming languages like Python, R Programming, SQL, and Scala.
Strong command of statistics and mathematics (Linear algebra and matrix, statistics, geometry, calculus, probability, regression, dimensionality reduction, and vector models)
Deep understanding of machine learning and artificial intelligence.
Web Scraping.
Data analysis and visualization.
Database management.
2. Artificial Intelligence (AI)
When we hear the word AI we usually think about an army of robots ruling mankind.
We might even think about Siri, Alexa, facial detection, chatbots, self-driving cars, movie recommendations that we get on Netflix, and much more.
Although these applications of Al are very basic. To be very frank, we haven’t scratched the surface of Al.
This means that every other company would be looking for professionals who know how to effectively use the power of Al for the growth of their business.
You can work with big companies like Apple, Microsoft, Google, Facebook, Adobe, Intel, and many more.
In 2020, LinkedIn listed Al specialist as the top emerging job.
According to Simplilearn, the entry-level annual average AI specialist salary in India is around 8 lakhs.
If you have a higher level of expertise and experience it can go as high as 50 lakhs.
There is a crossover between Al and machine learning. You will get to know more about machine learning next!
What Does an Al Specialist Do?
An Al specialist is responsible for creating machines and software problems that can analyze the data and make human-like decisions.
Use machine learning (ML) and neuro-linguistic programming (NLP) to build creative solutions for business problems.
Create solutions that will streamline tedious or repetitive business tasks.
Convert the machine learning models into application program interfaces (APIs).
Skills Required to Become an Al Specialist:
Proficiency in programming languages like Python, C++, and JavaScript.
Linear Algebra, probability, and statistics.
Bayesian networking (including neural nets).
Cognitive science theory.
Engineering.
Robotics.
Physics.
The above graph shows the application areas of AI in an organization in percentage as per the source light-it.net
3. Machine Learning
You must have heard about machine learning a lot of times these days. It is one of the most innovative and rapidly evolving industries that provides lucrative salary packages.
Machine learning can be defined as the subfield of Al where historical data is used by the software applications to produce accurate results and outcomes.
Basically, they are doing the task and learning from their experiences without being explicitly programmed to do so.
Differentiating between illegitimate and legitimate transactions in applications like PayPal and GPay, face detection in images, speech recognition, and medical diagnosis are all popular examples of machine learning.
According to Payscale, the average machine learning salary in India is Rs 686,281 per year, inclusive of bonuses and profit-sharing.
What Does a Machine Learning Engineer Do?
Design self-running software for predictive model automation.
Perform statistical analysis and fine-tune models using test results.
Discover, design, and develop analytical methods to support novel approaches to data and information processing.
Identify differences in data distribution that affect model performance.
Skills Required to Become a Machine Learning Engineer:
Proficiency in programming languages such as Java, R, Python, and C++.
Advanced understanding of linear algebra, calculus, and bayesian statistics.
Software engineering skills.
Knowledge of computer architecture.
The above graph shows the leading areas of machine learning adoption by organizations in percentage from source 99firms.com
4. Cloud Computing
More and more companies are moving towards cloud solutions.
It is estimated that by 2025, the cloud will store over 100 zettabytes of data in it.
In simple words, cloud computing can be defined as the storing and accessing of data and computing services such as servers, data storage, networking, and databases over the internet (cloud).
According to Ambitionbox, the average annual salary of cloud engineers in India is Rs 5.4 Lakhs. This number is based on 7.7k salaries received from cloud engineers.
What Does a Cloud Engineer Do?
Build and maintain cloud infrastructure.
Monitor cloud infrastructure components like networking and security services.
Migrate databases of the companies to the cloud.
Design cloud solutions for clients.
Manage software and hardware associated with the use of cloud computing.
Skills Required to Become Cloud Engineer:
Knowledge of programming languages such as SQL, Java, Python, Ruby, .NET, Golang, and PHP.
Cloud database management skills.
Understanding of DevOps practices.
Knowledge of open standards, such as XML (Extensible Markup Language), SOAP (Simple Object Access Protocol), WSDL (Web Services Description Language), and UDDI (Universal Description, Discovery, and Integration)
By 2023, mobile apps are expected to generate a revenue of $935 billion.
49% of people open an app 11+ times each day.
All these stats show us that if a company wants to succeed they need to develop its own apps.
This means that companies would be actively looking for mobile app developers.
If you know how to develop an awesome app you can earn a lot of money.
What Does a Mobile App Developer Do?
Understand what are the objectives of the brand and how it aligns with the customer needs.
Develop application programming interfaces (APIs) to support mobile functionality.
Create, program, and test the app on all mobile platform devices like smartphones and tablets.
Coordinate with the UI/UX designers.
Ensure all the things are functioning properly both in the front end and back end.
Skills Required to Become a Mobile App Developer:
Proficiency in Java, Kotlin, React.js, and Objective-C.
Knowledge of Syntax.
Understanding of Ul/UX design.
Angular.
Cross-platform application development.
Expertise in using GIT.
6. Ul Design
User Design (UI) refers to the visually appealing elements on the website or app like buttons, toggles, icons, images, colours, typography, and animations.
Ul designers are in high demand since every other company wants an attractive and convenient interface for their website or app.
What Does a UI Designer Do?
Design all the screens through which a user will move. Add buttons, icons, images, and animations.
Decide which fonts and colours to use.
Understand human behaviour and make an intuitive interface that is easy on the eye and simple to use.
Skills Required to Become a UI Designer:
Ability to solve problems with innovative solutions.
Understanding the impact of colours, fonts, and design elements on human psychology.
Knowledge of design principles.
Expertise in using design tools like Adobe Photoshop, Adobe Illustrator, Figma, Sketch, and Proto.io.
8. UX Design
A User experience (UX) is concerned with enhancing the personal experience a user will get through while interacting with your app or website.
Think of the last time when you were using an app to book a movie ticket or while you were browsing through the website.
Did you find it easy to navigate?
Was the experience of using the app smooth?
The UX designer is concerned with all of these interactions.
The demand for UX designers is rapidly increasing.
In 2020, LinkedIn ranked UX design as one of the top 5 in-demand skills.
On the other hand, Glassdoor has ranked the UX designer job at 24th position in their list of the best 50 jobs to have in 2022.
What Does a UX Designer Do?
Identify the goals, behaviour, and pain points of the user.
Understand what problem your brand is trying to solve.
Create flow diagrams, prototypes, and wireframing to help the client understand what the final product will look like.
Conduct A/B tests, polls, surveys, and usability tests to improve the user experience.
Skills Required to Become a UX Designer:
Wireframing and prototyping.
User testing.
UX writing.
User empathy.
Understand how users will interact with your design.
Key Differences Between UI and UX:
A lot of people get confused between UI and UX. Although both of them are different things. Both UI and UX designers play a very important role in product development.
UI Designer
UX Designer
A UI designer focuses on the graphical portions of mobile apps and websites
The UX designer focuses on the experience a user has with a product
Let’s take an example of a hotel booking app. The beautiful fonts, buttons, images, and fonts that you see in the app are UI
The loading speed of the app and the total number of clicks that you take to search, analyze and book a hotel on a hotel booking app is UX
8. Graphic Designing
Every other company is looking for innovative graphic designers who can visually communicate their brand message, increase brand visibility, build credibility, turn leads into customers and ultimately increase the conversion rate.
What Does a Graphic Designer Do?
Develop the overall layout and production design for books, advertisements, brochures, magazines, etc.
Build brand identity by designing logos and selecting the right color palettes and typography.
Develop an attractive packaging of a product.
Understand the brand message and the psychology of the target audience.
Skills Required to Become a Graphic Designer:
Expertise in using Photoshop, Illustrator, and InDesign.
Audience targeting.
Understanding of how UI and UX design work.
Creativity and ideation.
Understanding of colour theory and typography.
The above graph shows an estimated hourly salary of a graphic designer based on their skill level in Dollars
9. Social Media Marketing
I don’t have to explain to you the importance and craze of social media in today’s world.
A single notification from Instagram will disturb our whole working schedule.
Previously, it was used to communicate with our family and friends.
But, now social media can influence our decisions and change our behavioural patterns.
Companies use social media to increase brand awareness, generate leads, and increase sales.
Companies regularly need social media marketers who can utilize the power of social media and help them increase their sales.
What Does a Social Media Marketer Do?
Understand the interests, goals, professions, and demographics of the target audience and create social media posts that resonate with them.
Many people don’t understand the potential of this field.
But, let me tell you that every business on this planet needs a good copywriter.
Why?
Because every business needs someone who can use words that piques curiosity, connect emotionally, and increase sales.
Difference Between Copywriting and Content Writing:
Now, a lot of people get confused between copywriting and content writing.
Although these two fields are completely different, both of them are very important for the functioning of the business.
Copywriting
Content Writing
The sole purpose of copywriting is to inspire people to take an action like signing up for an email, calling a number, or buying a product.
The purpose of content writing is to inform or entertain the readers.
Copywriting is used in advertising.
A content writer writes blogs, social media posts, scripts for videos, whitepapers, etc.
Copywriters help companies to generate leads and increase sales from the trust built by content writers. Hence, they earn a lot more than content writers.
A content writer builds trust for the Copywriters to work upon.
Learning any of these on-demand digital skills will ensure you a bright future and with a good experience, you will get a high salary as well.
Since all of these skills have a huge demand in the future; building a career in these fields will always be fruitful for you.
Now, it’s not necessary that you have to choose skills from this list only. There are tons of other digital skills that we have not mentioned in this article.
So, research more about them and find the skill which you find interesting.
Do courses online and find internships. You can even learn more than 1 skill as well.
FAQs
What digital marketing skills are in demand?
Digital marketing skills that are in demand are Copywriting, Social media marketing, Paid advertising, Search engine optimization (SEO), Search engine marketing (SEM), and Content marketing.
Which skill is best for the future?
The skills that will have huge demand in the future are Artificial intelligence (AI), Mobile app development, Cloud computing, Blockchain, Data Science, UI/UX design, etc.
Which skill makes the most money?
Some of the high-paying skills are project management, mobile application development, cloud computing, etc.
What are the 6 basic skills in developing digital skills?
Six basic skills in developing digital skills are information fluency, collaboration fluency, solution fluency, media fluency, creativity fluency, and digital ethics.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by F5 Inc.
Having a secure way of doing online activities in this digital age is the need of the hour. Whether you are using an application to do a transaction or running a business with a website, you need certain security.
Mobile apps, websites, and all the other programmes used online are vulnerable to security threats. They too need protection from cybercrime. The rise of different apps and online transactions through digital platforms poses a danger to our sensitive data. These include information like our bank and credit card details, health information, and personal IDs needed for transactions. For this security reason, testing has become a very crucial aspect.
The American company, F5 Inc. specialises in application security, application delivery networking (ADN), network security, and prevention of online fraud activities. The company was founded in 1996 to run security for multi-cloud management.
Uncover the success story of F5 Inc. in this article, which includes its startup story, key people, key products and services, business model, revenue growth, and the challenges faced.
F5, Inc. (formerly F5 Networks) was founded in 1996. It is a technology business based in Seattle, Washington, United States that focuses on application protection, online fraud protection, application delivery networking (ADN), and other application-related services.
F5 has further 75 locations in 43 countries. Spokane, Washington; New York; Boulder, Colorado; London, England; San Jose, California; and San Francisco, California are all notable office sites. Services like account management, worldwide services support, product development, manufacturing, software engineering, and administrative roles are handled at these offices.
Almost 48 of the Fortune 50 companies are F5’s customers for load balancing, Layer 7 application security, fraud prevention, and API administration. Some of the clients of F5 include – Microsoft, Oracle, Alaska Airlines, Tesla, and Meta.
F5 – Industry
F5 Inc. belongs to the industry of IT, internet, and software and services. With the increased digitization, the spending by cloud-computing companies has seen a great rise in the past few years. The global cloud computing market size is expected to grow from $445.3 billion in 2021 to $947.3 billion by 2026, at a CAGR of nearly 16%.
F5 Inc. was founded by Jeff Hussey in 1996. The other key people of the company are François Locoh-Donou who is the CEO and Scott Rogers who is the Executive Vice President & General Counsel.
Jeff Hussey
Jeff Hussey – Founder of F5
Jeff Hussey founded the company in 1996 and served as the CEO of the company for six years. He has a Master’s degree from the University of Washington and has acquired a Bachelor’s degree in Finance from Seattle Pacific University. Jeff has worked at many companies serving in senior roles. After a stint of six years at F5, Jeff left the company to start another one in the same domain called Tempered Networks in 2014.
François Locoh-Donou
François Locoh-Donou – CEO and President of F5
François Locoh-Donou is presently the CEO and President of F5, and a member of the Board of Directors. He has Engineering degrees from France’s École Centrale de Marseille and Télécom ParisTech, as well as an M.B.A. from Stanford Graduate School of Business. Along with the existing role, he is also the co-founder and Chairman of Cajou Espoir. It is a non-profit organisation that focuses on cashew processing. He also serves on the board of Capital One Financial Corporation (NYSE: COF).
Scot Rogers
Scot Rogers – Executive Vice President and General Counsel of F5
Scot Rogers serves as the Executive Vice-President and General Counsel at F5. A graduate of the University of Texas, Roger has played influential roles at many enterprises. Besides this, he has eight years of experience as a commercial litigator.
F5 – Startup Story
Dating back to 26 years ago, F5, Inc. was founded in 1996 as “F5 Labs” and was earlier known as “F5 Networks, Inc.” Today, the company’s public name just refers to be called “F5”.
In 1997, the F5 network introduced its first product, the BIG-IP load balancer. BIG-objective IPs were to redirect server traffic away from congested servers.
In 1999, the company went public and was listed on the NASDAQ stock exchange under the ticker FFIV.
F5 network was initiated with application delivery controller or ADC technology and has now evolved into the application layer, automation, multi-cloud, and security services. Since then, the company decided to push itself and reinvent itself in the face of ransomware, data leaks, DDoS, and other attacks on organisations of all sizes.
It was later in 2017, in a homage to the company’s origins, F5 developed a dedicated site and organisation focused on gathering global threat intelligence data, researching application risks, and publishing relevant discoveries, named “F5 Labs.” The company’s team still likes to do research and findings every week. As of July 2022, F5 reports having approximately 6,900 employees in the company.
In 2017, F5 confirmed that the company would relocate from its long-standing offices on the waterfront at Seattle Center to F5 Tower, a downtown Seattle skyscraper.
Among F5’s personnel are NGINX author Igor Sysoev, Dahl-Nygaard laureate Gilad Bracha, Google click fraud czar Shuman Ghosemajumder, and Defense.Net founder Barrett Lyon.
F5 – Name, Logo, and Tagline
F5 – Logo and Tagline
F5, Inc. was formerly known as F5 Networks. Before it was named F5 Networks, the company was initially known as ‘F5 Labs’.
The tagline of F5 reads, “Solutions for an application world”
F5 – Mission and Vision
F5 network’s vision says, “Enable your organization to better respond to and anticipate customer needs today and tomorrow.“
F5 – Business Model
F5’s business mainly revolves around a B2B model as they provide various application-related services for security reasons and products for various technologies. As mentioned they have top clients like Oracle, Alaska Airlines, Tesla, Microsoft, and Meta (Facebook).
Let’s take a brief look at the products and services offered by F5 Inc.:
BIG-IP
BIG-IP is a product line that includes hardware, modularized software, and virtualized solutions that run the F5 TMOS operating system. F5’s BIG-IP features the following products-
BIG-IP Access Policy Manager
BIG-IP Advanced Firewall Manager
BIG-IP Carrier-Grade NAT (CGNAT)
BIG-IP Advanced WAF
BIG-IP Local Traffic Manager
BIG-IP Next Service Proxy for Kubernetes
BIG-IP SSL Orchestrator
BIG-IP Deployment
F5 network offers products to deploy clients’ applications either on-premises or on the cloud. These includes:
BIG-IP VIPRION Chassis and Blades
BIG-IP iSeries Appliances
Cloud-Native Network Functions
VELOS Chassis and Blades
BIG-IQ Centralised Management
F5 network has designed the BIG-IQ centralised management to manage all the BIG-IP devices and services in one unified platform.
DDoS Hybrid Defender
F5 network’s DDoS protection is for the network and at the application layer that is flexible and scalable for clients’ hybrid deployment.
Distributed Cloud Services
F5 network offers distributed cloud services to simplify deployment and other operations for its customers’ apps. These include:
DDoS Protection
Bot Defense
API Security
Aggregator Management
Client-Side Defense
Multi-Cloud Transit
Load Balancer & K8 Gateway
Account Protection
Cloud-based Platform Overview
NGINX
F5 network offers high-performance app delivery, known as NGINX that modernises apps at scale, from monoliths to microservices, and also supports regular software updates. There are hourly and annual subscription choices available, as well as various degrees of support, professional services, and training.
Various F5 network NGINX services are:
NGINX Controller
NGINX Open Source
NGINX App Protect
NGINX Ingress Controller
NGINX Controller
NGINX Service Mesh
NGINX Amplify
Silverline Managed Services
F5 network offers other security services for apps like:
The company reported a revenue of $2.6 billion in the year 2021 which is nearly 11% year-over-year growth. The operating income was $394 million in the same year. It has announced a 4% revenue growth in the fiscal 2022 third quarter, including a 38% growth in software revenue.
Hardware solutions such as the BIG-IP iSeries systems continue to account for the majority of F5’s revenue. Furthermore, the business has begun to provide more modules on its proprietary operating system, TMOS (Traffic Management Operating System.) Other services from which F5 Inc. generates revenue by providing various organizations that access the running of BIG-IP, and deploy load balancing, Layer 7 application firewalls, single sign-on (for Azure AD, Active Directory, LDAP, and Okta), as well as enterprise-level VPNs.
F5 Inc. has partnered with some of the major companies to provide its cloud-computing services. It has teamed up with the world’s leading technology companies like:
F5 has raised two funding rounds and the latest funding was raised with an undisclosed amount on Nov 8, 2020, from a Post-IPO Equity round. The money raised by the F5 network for its IPO in 1999 was $30 million.
F5 is backed by two investors. The most recent investors are Elliott Management and Ridge Ventures.
F5 network has bought around 12 companies. Threat Stack was their most recent purchase, which occurred on September 20, 2021. F5 network purchased Threat Stack for $68 million.
Date
Acquiree Name
Amount
September 20, 2021
Threat Stack
$68 million
January 7, 2021
Volterra
$500 million
December 19, 2019
Shape Security
$1 billion
Mar 11, 2019
NGINX
$670 million
May 22, 2014
Defense.Net
–
September 17, 2013
Versafe
$92 million
February 11, 2013
LineRate Systems
–
February 20, 2012
Traffix Systems
$135 million
August 15, 2011
Crescendo Networks
–
August 6, 2007
Acopia Networks
$210 million
September 6, 2005
Swan Labs
$43 million
June 2, 2004
MagniFire Websystems
$ 29 million
F5 – Online and Social Media Presence
The company seems to have a very well-established online and social media presence on almost every major platform.
The company has posted a lot of videos regarding its services and products to give a brief idea of how it works. Along with posting various videos regarding its services, F5 has also posted about its customer success stories. The company indulged in an advertisement with the message that F5 is a strong force for making cybersecurity personal.
F5 Advertisement – A Force For Making Cybersecurity Personal #AForceFor
F5 – Awards and Achievements
Awards won by F5 Inc. are:
F5 has won the 2020 Puget Sound Business Journal’s Top Corporate Philanthropists.
India’s 50 Great Mid-size Workplaces — Great Place to Work®
F5 has won the 2020 Governor’s Volunteer Service Award.
F5 was named in the Top 10 in the Tech Hardware sector for America’s Most Just Companies (2020).
F5 won NetworkWorld Asia Information Management Awards 2018.
F5 won SC Awards 2018 — Best Web Application Solution.
F5 captured the award for BIG-IP Application Security Manager and Silverline Web Application Firewall service.
F5 – Competitors
The top competitors of F5 Inc. are:
Citrix
A10 Networks
Akamai
Barracuda
Imperva
Fortinet
Cloudflare
F5 – Future Plans
As F5 has reported a 4% revenue growthin the fiscal 2022 third quarter, it seems to have further solid plans for the upcoming fourth quarter.
CEO and President, François Locoh-Donou says, “With our intense business transformation efforts over the last five years, we have built a stronger and more resilient F5, as evidenced by our 72% revenue from recurring sources in the quarter. As a result, we have increased confidence in our ability to deliver sustained revenue and earnings growth.”
F5 network is expecting to deliver revenue in the range of $680 million to $700 million, with non-GAAP earnings in the range of $2.45 to $2.57 per diluted share in the coming fourth quarter of the fiscal year 2022.
FAQs
Is F5 a global company?
F5 is a global company entrusted by the world’s largest and most successful businesses, consumer brands, and government organizations for the delivery and security of their applications.
Who founded F5?
Jeff Hussey founded F5 Inc. (formerly known as F5 Networks) in the year 1996.
When did F5 go public?
F5 Inc. went public and was listed on the NASDAQ stock exchange in the year 1999. The company sold 2.86 million shares at $10 per share.
What are F5 Big-IP devices?
F5’s BIG-IP comprises various software and hardware products that are designedaround application performance, automation, access control, and security solutions.
Where is F5 Inc. headquarters?
F5 Inc. has its headquarters in Seattle, Washington, United States.
Cloud computing is a way of accessing compute and storage systems without actually owning and doing active management of the resources. Cloud computing services include a wide range of categories right from storage and networking up to the use of AI. Cloud computing is emerging as the new basics for developing new applications.
There are three main types of cloud computing:
Infrastructure as a Service (IaaS) – It hosts the infrastructure on the public cloud and private cloud instead of in a traditional on-premises data center.
Software as a Service(SaaS) – It is a way of delivering applications over the internet as a service. Instead of installing and maintaining software you simply access it via the internet.
Platform as a Service(PaaS) – It is a cloud computing model where a third-party provider delivers hardware and software tools to users over the internet.
Cloud computing is still an emerging industry. Due to heavy demand, there are various cloud service providers like Microsoft Azure, Amazon Web Services, Google Cloud, Alibaba Cloud, IBM Cloud, Oracle, SAP, VM Ware, etc. which are competing with each other in the market.
Visme- An example of cloud-based online presentation software
Online presentation software is a cloud-based platform where you can log in and create a presentation in the cloud. Presentation software is a desktop or cloud-based application that allows the user to present information to an audience using a sequence of multimedia formats such as images, video, audio, and text.
Online presentation software has unlimited file sizes, easy sharing, and advanced analytics. Some of the best presentation software tools for creativity are Visme, Slidebean, Vyond, Haiku Deck, Prezi, Google Slides, Apple Keynote, Slides, ZohoShow, Custom Show, etc.
Features Of Cloud Computing
Start a Cloud-Based Application Development Service
A cloud application or cloud app stands for the application or program which involves the internet as the center of the application for a few uses. In simple words, Cloud computing-based applications are that application who runs on the internet or are dependent on the internet for storage purpose while user interference is done by the use of API.
Cloud-based applications are increasing day by day to numerous advantages offered to them such as no need for any external storage device, quite cheaper than other products, and many other advantages.
However, cloud-based application developers can easily create a cloud-based application by the use of a data and processing unit. But they should keep a few things in check while working on the application development such as speed and security of the network, proper architecture of the platform, etc.
Cloud App market size in us billion dollar for years 2015-2022
Most telecom providers are heavily dependent on large computing infrastructure. Using the cloud can reduce internal computing resource needs and release excess use by paying customers.
Cloud communications providers deliver voice and data. Cloud communications stand for the meaning of the communication taken place by the means of the cloud or internet. Telecommunication takes place with the use of the internet but has the involvement of any third-party-made applications. The best example of cloud-based telecommunication services is a call center.
Cloud communications providers do these things:
Deliver voice and data communications applications and services
Hosting them on servers that the providers own and maintain
Giving their customers access to the ‘cloud’
Start a Cloud Monitoring Service
Amazon CloudWatch- An example of cloud-based monitoring service
Cloud monitoring stands for the reviewing process that controls the operational workflow to evaluate and monitor the activities happening within a cloud infrastructure. This process is mainly used to prevent the presence of any security gap in the cloud infrastructure and to avoid any security attack in advance.
Types of cloud services to monitor:
There are multiple types of cloud services to monitor. Cloud monitoring is not just about monitoring servers hosted on AWS or Azure.
SaaS – Services like Office 365, Salesforce, and others.
PaaS – Developer-friendly services like SQL databases, caching, storage, and more.
IaaS – Servers hosted by cloud providers like Azure, AWS, Digital Ocean, and others.
FaaS – New serverless applications like AWS Lambda and Azure Functions.
Application Hosting – Services like Azure App Services, Heroku, etc.
How Cloud Monitoring Works
The cloud has several moving elements, and it’s crucial to make sure that everything works in perfect sync to optimize performance. Cloud monitoring primarily includes the following:
VM Monitoring: Monitoring the virtual machines (instances) created on the cloud.
Web Pages Monitoring: Monitoring the traffic, processes, resource utilization, and availability of cloud-hosted websites.
Database Monitoring: Monitoring different components of cloud database resources such as processes, queries, availability, and consumption.
Storage Monitoring: Monitoring storage resources on the cloud and tracking resource utilization.
Application Monitoring: Proactively monitoring the availability & performance of critical applications deployed on the cloud whether it is on AWS or Microsoft Azure.
Create a Cloud Printing Technology
As the popularity of cloud services is expanding now the cloud is used in printing. Cloud printing can be described as the use of cloud computing technology to print a document. It can be understood as a network of few devices all connected by the cloud. This collection of devices can also be directly or indirectly connected with the printing stations making them all interconnected.
The prime advantage of using cloud printing technology is that it eliminates the need of having a separate printer. Other advantages of having a cloud-based printing technology include low cost, positive for the environment, use of advanced technologies, etc.
Cloud printing technology can be created by the use of on-the-shelf applications and a server or one can also get their application made for the same purpose. Cloud printing technology is in great demand nowadays because of more working hours and less time to use on these simple tasks.
Start a Cloud Real Estate Business
HubSpot CRM- An example of cloud-based real estate service provider
80% of the top real estate performers are using some form of cloud. The real estate industry, like many other sectors, is making its way into the cloud. This transformation impacts how both residential and commercial properties are listed, searched, photographed, discovered by potential owners, and sold.
Benefits of cloud real estate business include less operational cost, faster work, increased data security, and consistency in the workflow, and all of these factors lead to the better business output. Real estate business can easily be shifted to the cloud if we consider the fact that the majority of the work dealing with real estate business is done by mobile and out of the office space.
Real estate business on the cloud can easily be developed by the use of some applications which fall true to the requirements and all can be managed effortlessly. One example of a real estate business based on cloud computing is Hubspot CRM.
Start a Cloud Security Firm
HyTrust- An example of cloud-based security firm
Cloud Security or Cloud Computing Security means nothing but protecting the cloud data or information from hacking, deletion, any online theft, leakage, etc. Cloud Security is offered through a group of applications, firewalls, policies, VPN controls, technologies, little software-based tools, etc. Cloud Security is a part of the network or computer security.
Cloud security means the company is responsible for the protection of the data and processes involving the cloud network. They prevent the information from being stolen or leakage. Cloud security can be offered in the name of software or tools like firewalls, policies, VPNs, etc.
Cloud security is a part of computer security. There different organizations helping in the reduction of the risk and improving security are cloud access security brokers (CASB), software-defined computes (SDC) security, cloud workload protection platforms, and SaaS security.
The cloud security firm is responsible to introduce tools that help out in the security of the cloud network or the multinational networks. The best example of a cloud-based security business firm is HyTrust.
Set up a Cloud Marketing Business
Marketing is the base for every business to perform better. Different types of marketing are available in the market. One of them is cloud-based marketing.
Uses of cloud computing in marketing are Cloud ERP, marketing automation, Inbound marketing, lead tracking, and sales cycle management. One can easily set up their cloud marketing business by understanding new tactics used in digital marketing.
Start a Cloud Software Engineering Service
Cloud software is the solution that comes to mind for organizations to fulfill their interest driven by the desire to significantly improve their businesses and have the ability to understand IT for an affordable cost. Service-oriented software engineering helps in the identification of the best features involved in both the services as well as cloud computing paradigms.
It offers multiple advantages in the favor of software development and application development. The benefits of cloud computing for software development are scalability, cost-efficiency, redundancy, quick resources, wide geographic reach, easy deployment, etc. One can easily get into the field of cloud software engineering services with the knowledge and proper plan.
Start a Cloud Automation Engineering Service
A cloud automation engineer is a challenging role for any IT professional because of the varied requirements. They are the one who creates and maintains the cloud software that allows the easy functioning of the cloud.
Even though it is a great business idea to step up as a cloud automation engineer, one needs to be knowledgeable enough to accomplish this task. Cloud automation engineering services need to be seamless while using them. And to ensure this, a cloud automation engineer is given up the task of many complex things.
They are responsible for the whole coding and scripting of the software while giving out their updates on time and performing maintenance checks as per the schedules. They also work to get the service automated to avoid any downtime in their work pattern.
Google Drive- An example of cloud-based file hosting service provider
Cloud Service providers are vendors that provide Information Technology (IT) as a service over the Internet. Cloud computing companies’ services range from full application development platforms to servers, storage, and virtual desktops.
With the introduction of cloud hosting, the hosting industry has seen a significant change in providing solutions. Now they provide services with much reliability and resilience for the customers. Cloud storage means storing data in a remote location that is accessible from any device.
Having the business of a cloud file hosting service provider is tricky yet demanding in the market. If started with a proper plan and tools, it can prove to be a life-changing decision.
Future of Cloud Computing
Future of Cloud Computing
Cloud computing might seem like something unusual or tricky concept. However, in the upcoming future, it will form the base of almost every business. Cloud computing provides the solutions for business owners that they are exactly looking forward to embracing.
Hence, undoubtedly cloud computing will emerge as a new norm in the IT industry and it will continue to grow with many new modifications taking place in it. Some of the advantages of cloud computing for business are Increase Storage Capacity, Enhanced Performance of the Internet, Modular Software Will Be a Priority, Data Shows How Future Changes, Security, Economic savings, etc.
Conclusion
Cloud computing means accessing a network to store, manage, and process the data without actually owning the network or any hardware storage system. Cloud computing businesses are one of the prime emerging fields in present fields.
There are a number of ways one can start cloud computing businesses. Cloud computing business can also fall into the wide categories of printing, security, marketing, real estate, etc. Some of the best cloud computing business ideas have been shared in the above context.
FAQs
What business can I start with cloud computing?
Cloud computing can help the person to create their own business falling in the category of Healthcare, Remote working, education, fitness, etc. Some of the most famous examples of cloud computing are Dropbox, Gmail, Amazon web series, etc.
Is cloud computing a good business?
The cloud computing business depends upon the cloud server and saves the owner the work of setting up a physical store. The biggest advantage of having a cloud computing business is to have a chance of reselling the cloud server if something goes wrong in business and cloud computing businesses are the new emerging type of business nowadays. All this proves that cloud computing is a good business.
What is a cloud computing business?
Cloud computing business refers to the service that uses the internet as its central part. The business made up with the help of cloud computing technology to provide services is counted as a cloud computing business.
How do I start a cloud computing business?
Cloud computing business can easily be started out but with a few steps to follow such as selecting the cloud as per the need, registering for the cloud, searching for a similar company, creating your marketing plan, purchasing required things, having a physical office space fixed, improvise the plan with time and the cloud computing business is ready to face the market.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Adobe.
The digital world of now craves innovative digital experiences to be created for all those who live in it and Adobe is one of the software giants that is proving to us time and again that we always have something more to think and to create.
Adobe Inc., formerly called Adobe Systems Incorporated, is a software company that offers a line of products and services used by professionals, marketers, knowledge workers, application developers, enterprises, and consumers for creating, managing, delivering, measuring, optimizing, and engaging with compelling content and experiences across multiple operating systems, devices and media.
The Company’s Creative Cloud addresses the needs of creative professionals. Its creative products are used to create printed and online information people see, read and interact with every day, including video, animation, mobile, and advertising content.
If you are curious to learn the story of this software giant, then this StartupTalky article brings you all you need to know about Adobe including when was Adobe founded, Adobe founders, Adobe competitors, Adobe subsidiaries, Adobe Inc. revenue, Adobe mission statement, Adobe customer stories, Adobe company size, company information and more.
Adobe Inc., (formerly Adobe Systems Incorporated) during 1982 and 2018, is an American developer of printing, publishing, and graphics software. Adobe was instrumental in the creation of the desktop publishing industry through the introduction of its PostScript printer language. Its headquarters are located in San Jose, California, US.
Adobe is focused on the creation of multimedia and creativity software products, with a more recent foray towards digital marketing software. Adobe is best known for its Adobe Flash web software ecosystem, Photoshop image editing software, Adobe Illustrator vector graphics editor, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite, as well as its successor Adobe Creative Cloud.
Video editing, animation, and visual effects software
Adobe Premiere Elements
Adobe Spark Video
Adobe Premiere Pro
Adobe After Effects
Adobe Character Animator
Adobe Prelude
Adobe Animate
Elearning
Adobe Captivate
Adobe Presenter Video Express
Adobe Connect
Adobe Server software
Adobe ColdFusion
Adobe Content Server
Adobe LiveCycle
Adobe Audio editing
Adobe Audition
Adobe for Business
Adobe for business is something really common today. Adobe is largely used for fo meeting the daily business requirements along with that of the individuals. Some of the essential tools that Adobe makes available for businesses are:
Creative Cloud for Teams
Creative Cloud for Enterprise
Document Cloud for Business
Adobe for Education
Adobe also fulfills a wide range of educational requirements with its effective study materials that include discounts for students and teachers, schools and universities, and other digital learning solutions.
Adobe Enterprise
Adobe Enterprise is not unknown to the world of digital providers and professionals. When it comes to Adobe Enterprise, the company website lists:
Adobe Experience Cloud
Adobe Creative Cloud for Enterprises
Adobe Document Cloud for Enterprises
Adobe – Industry
The software industry to which Adobe belongs was last valued at $389.86 billion in 2020, the compound annual growth rate (CAGR) of which is estimated at 11.3% from 2021-2028. The overwhelming growth of the software and the services and their innovations is expected to continue since more or less every other industry is riding the digital waves.
Adobe – Founders and Team
The company was founded in 1982 by John Warnock and Charles Geschke.
John Warnock and Charles Geschke, Founders of Adobe
Dr. John E Warnock
One of the founders of Adobe, Dr. Warnock was the Co-founder and former chairman of the board Adobe Systems Incorporated. A career that spanned more than 3 decades with Adobe, Warnock’s mission, vision and passion were all integral to the success of the software company. Warnock started as the Founder-President of Adobe during the first 2 years of the company and then became the CEO of Adobe for a period of 16 years. He retired from the position of CEO in 2000 and as the CTO of the company in 2001. Warnock served as the Chairman of the Adobe Board from April 1989 to January 2017. Geshke was also appointed as the Chairman in September 1997, and they jointly served in the same position since then. Warnock is still among the Board of Directors of Adobe.
Before founding Adobe, Warnock served as the Principal Scientist at Xerox Palo Alto Research Centre. Dr. John Warnock previously worked with Evans & Sutherland Computer Corporation, Computer Sciences Corporation, IBM and the University of Utah, and in all of them, he held key positions.
Dr. Warnock has a Doctorate in Electrical Engineering (Computer Science) along with a Bachelor’s and a Master’s in Mathematics and Philosophy from the University of Utah. Warnock has eventually received the National Medal of Technology and Innovation. Besides, he also received an honorary degree in Science from the University of Utah.
Charles Geshke
Another founder of Adobe, Charles Geshke is known as the Co-founder and Emeritus Board Member of the software giant. It was through his mission and vision along with that of the other founder that Adobe took its shape and has scaled this large. After founding Adobe with Dr Warnock in 1982, Geshke served as the Chief Operating Officer of Adobe from April 1989 and served the same post till he retired in July 1994. Geshke served as the President of the company from April 1989, and he continued retaining this position also till he announced his retirement from the same in April 2000. The position of the Chairman of the Board of Adobe was retained by Geshke along with Warnock from September 1997 to January 2017, while he remained a member of the board till April 2020.
Before he co-founded Adobe, Geshke was the founder of Imaging Sciences Laboratory at Xerox Palo Alto Research Centre along with being the Principal Scientist and Researcher at Xerox PARC’s Computer Sciences Laboratory.
Geshke was also awarded the National Medal of Technology and Innovation along with Warnock, which is hailed as one of the nation’s highest awards that felicitate scientists, inventors, and engineers. Charles Geshke has received a PhD degree from Carnegie Mellon University, and a Master’s degree in Mathematics along with an A.B. in Classics from Xavier University. Geshke passed away on April 16, 2021, and the passage of a man of his stature is ought to leave a void in the tech ecosystem.
Speaking of the Adobe company size, Adobe has been estimated as a firm that runs with more than 24K employees in strength as of 2021.
Adobe – Startup Story
While employed at Xerox Corporation’s Palo Alto (California) Research Center (PARC), the two computer scientists had developed a programming language specially designed to describe the precise position, shape, and size of objects on a computer-generated page. This page description language, later known as PostScript, described such objects as letters and graphics in mathematical terms, without reference to any specific computer or printer. Any device capable of interpreting the language would be able to generate a representation of the page at any resolution the device supported. When Xerox declined to bring the technology to market, Warnock and Geschke formed their own company to do so, naming it after a creek near their homes.
Adobe – Mission and Vision
The Adobe mission statement is “to move the Web forward while also giving Web designers and developers the best tools and services in the world.” This statement shows that Adobe is all about the transformationanddevelopment of the technological niche through its software.
Adobe’s vision is of empowering digital businesses.
Adobe – Name, Tagline, Logo and its Meaning
The name of the company, Adobe, comes from Adobe Creek in Los Altos, California, which ran behind Warnock’s house. That creek is so named because of the type of clay found there, which alludes to the creative nature of the company’s software. Adobe’s corporate logo features a stylized “A” and was designed by Marva Warnock, a graphic designer who is also John Warnock’s wife.
The Adobe logo was designed by Marva Warnock, a graphic designer and wife of one of the company’s founders, John Warnock.
Adobe’s Logo Evolution
The current Adobe Systems logo features the alphabet “A” portrayed in white on a red background. The emblem is based on the original logo which displayed the company name “Adobe Systems Incorporated” on a bluish-gray background.
Adobe has a segmented market business model, with slight differences between customer segments. The company targets its offerings at individuals, small/medium businesses, and enterprises that wish to use digital media and marketing services for varying purposes.
Value Proposition
Adobe offers three primary value propositions: accessibility, innovation, and brand/status.
The company creates accessibility by offering a wide variety of options. Customers can access its software from any device, including computers, tablets, smartphones, and televisions.
The company has embraced innovation from the very beginning. For a long time, its PostScript was the only page description language available for multiple-computer environments, such as corporate office networks.
The company has established a strong brand as a result of its success. It is one of the largest software firms in the world, generating $4.8 billion in revenues in 2015, and bills itself as the global leader in digital marketing and media solutions. It processes more than 40 trillion data transactions a year through its software-as-a-service products. Lastly, it has won many honors, including placement on the “100 Best Corporate Citizens” list by CR Magazine (2015) and the FTSE4Good Index (2015).
Channels
Adobe’s main channels are its website and direct sales force. It also acquires customers through retailers, distributors, software developers, system integrators, independent software vendors, value-added resellers, and original equipment manufacturers (OEMs). The company promotes its offering through its social media pages, online advertising, attendance of trade shows and conferences, and event sponsorships.
Customer Relationships
Adobe’s customer relationship is primarily of a personal assistance nature. It assists customers in the following ways:
Consulting Services – The company maintains a professional services team that designs and implements solutions for clients. It also utilizes partners such as system integrators, resellers, digital agencies, and solution partners to provide advisory services.
Customer Success Account Management – The company provides Customer Success Managers for its largest customers. The managers work with them individually to address unique needs.
Technical Support – The company offers enterprise support and maintenance services to subscription products and perpetual license customers. Specific offerings include technical support and product upgrades and enhancements. It also offers short-term options such as fee-based incident support.
Training Services – The company offers a comprehensive selection of training services, including classroom and virtual course programs delivered by its training professionals and partners
Key Partners
Adobe maintains the Adobe Partner Connection Program, which includes the following sub-programs:
Reseller Program – Includes members who distribute and sell Adobe’s digital media products and solutions.
Training ProviderProgram – Includes members who provide commercial instructor-led training on Adobe products.
Technology Partner Program – Includes members whose products and services extend, enhance, and support Adobe solutions.
Adobe Solution Partner Program – Includes members who deliver end-to-end digital marketing solutions and services that drive successful online initiatives.
Key Resources
Adobe’s main resources are its human resources. These include engineering employees who design and develop its software products, sales/marketing staff who promote them, training/consulting staff who provide instructional/advisory services, and customer service staff who offer support.
The Adobe revenue model depends on the revenue that the company earns from 3 major verticals, which are – Subscriptions, Products and Other Services.
Subscription Revenue
A major portion of its income comes from the subscription services Adobe offers. The Adobe collection boasts of 20+ apps with 19 subscription plans for its users. According to the Adobe financial reports, $11.26 billion (87.5%) of the total revenue collected by the company in FY20 came from subscriptions. The subscription packs of Adobe products and services range from $4.99 to $79.99 per month.
Product Revenue
Along with licensing its apps as subscriptions, Adobe also believes in licensing its apps in other forms as well. This includes licensing of the Adobe software products to be used by the users on their premises or that of the organisation they work for. In such circumstances, Adobe offers purchasing plans on a permanent basis for a fixed period of time and based on the usage for certain of “Adobe’s OEM and royalty agreements.” This vertical successfully brought in $507 million of revenues in FY20.
Other Services and Revenue
The other revenues that Adobe earns, comes from another vertical titled as “Services and other revenue”. This vertical of revenue helped the company earn $735 million in revenue in FY20.
Adobe has raised a total of $2.5M in funding over 1 round. This was a Venture Round raised on Oct 1, 1984, led by Apple.
Adobe – Investments
Adobe Systems has made 26+ investments in total. Its most recent investment was on September 14, 2021, when Adobe invested in the Series B round of Truepic, where it has poured in $26 million in funds.
It has previously invested $13.7 million in Tiled after the investment of $10 million in Zeroheight.
Date
Stage
Amount
Organization Name
September 14, 2021
Series B
$26M
Truepic
September 8, 2021
Series A
$13.7M
Tiled
August 3, 2021
Series A
$10M
Zeroheight
May 23, 2021
Seed Round
$3.5M
Opulence Images Atlanta Georgia
May 19, 2021
Series A
$12M
LucidLink
May 18, 2021
Seed Round
$2.5M
Cortex
October 5, 2020
Series D
–
SkillShare
May 25, 2017
Series H
$65M
Demandbase
Jul 15, 2015
Series G
$30M
Demandbase
Feb 19, 2015
Series D
$32M
Livefyre
Nov 4, 2014
Series F
$35M
Gigya
Oct 13, 2014
Series F
$15M
Demandbase
Mar 28, 2013
Series D
$15M
Demandbase
Jan 1, 2012
Venture Round
$1M
Convo
May 12, 2011
Series C
$10M
Demandbase
Aug 25, 2008
Series B
$8M
Demandbase
Jun 3, 2008
Series D
$30M
Veoh
Adobe – Acquisitions
Adobe has acquired 60 companies to date (November 22, 2023). The last company, Rephrase.ai, was acquired by Adobe on November 22, 2023. The company acquired Marketo in September 2018 in a deal worth $4.8 billion. This acquisition of the market-leading cloud platform for B2B marketing engagement was hailed as the largest acquisition in the San Jose-based software giant’s history.
Here’s a list of the 10 recent Adobe acquisitions:
One of their most impressive moves was their transition from a licensed software company to a completely cloud-based company. This was an incredibly expensive and arduous process, and is almost impossible for a company to get right—but Adobe did it, carving out a permanent place in the changing industry. And that’s only the latest example of how Adobe has continually made difficult and forward-thinking decisions to help the company thrive.
Adobe has made a lot of tough product decisions over the past 35 years, shifted and reconfigured the business, and maintained a loyal core audience. These decisions have paid off—Adobe closed 2017 with over $7 billion in annual revenue, and they currently have a market cap of over $95 billion.
Being a revolutionary invention, founded in 1982, Adobe has scaled by leaps and bounds, and has been trading in NASDAQ since 1986 under the ticker symbol “ADBE”.
The Adobe growth strategy revolves around expanding its target market to over $128 billion by the end of 2022. It aims to accomplish this mission by leveraging the shift that the world is seeing towards digital markets and experiences. Adobe is planning to influence more and more people with its 3 key product verticals – Creative, Document, and Experience.
Adobe’s revenue grew 54.2% over 2016 to become $9 billion in 2018. Its revenues were expected to increase 53% to nearly $14 billion by 2021. The company achieved this target by crossing the $15 billion mark in revenues in Q4 of FY21. The total revenue earned by Adobe during FY21 is $15.79 billion, which represents a 20% YoY growth.
Year
Annual Revenue
2021
$15.79B
2020
$12.783B
2019
$11.171B
2018
$9.03B
2017
$7.302B
Adobe – Future Plans
Adobe is focusing on improving and building out its existing products. Along with that the company is also heavily investing in and preparing for the future. Adobe wants to help customers unify their data sources and bring better, more personalized experiences to website users across the globe.
Adobe’s growth strategy revolves around dramatically expanding its target market to roughly $128 billion by 2022 largely by riding the shift to digital business and experiences.
Getting to this $128 billion total addressable market has some interesting plot twists. At the company’s investor meeting, Adobe CEO said the growth strategy of the brand will be “to unleash creativity, accelerate document productivity and power digital businesses.” Digital Business and the customer experience market are expected to drive the bulk of Adobe’s growth.
FAQs
When was Adobe founded?
Adobe was founded in December 1982.
Who are the Adobe founders?
The Adobe founders are John Warnock and Charles Geschke.
