Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Berrylush.
We all do love to stay in fashion, right? In the era of the 21st century, the styling trends of the fashion sector are currently dominating the globe more than ever! In this present era, companies are not only controlling the procedure of the people’s dressing sense but also the trends in makeup, fashion, and many more. During the 60s flares weren’t everything but also the particular styling stuff defined an entire generation which is prominent to date. Fashion is very bold and this boldness is reflecting the ongoing generation who are not at all frightened of speaking on their face. It is simply not just a means of clothing but also showcases your personality.
Berrylush is a company brought into existence, especially for the younger women generations who are concerned more and genuinely about looking good and having fun. Read the Berrylush success story below!
Berrylush is a very inspiring clothing company for women of younger ages looking forward to looking decent and confident. It is quite an affordable clothing company that mainly provides its consumers with the best online shopping experience on the Internet. Their concept is to make females glow with their exotic designed dresses.
Berrylush – Industry
The Indian textile marketplace is anticipated to be growing and its worth is gonna rise to $209 billion by 2029! Cotton production is also anticipated to reach 37.10 million bales. The marketplace is additionally anticipated to regain and then grow by 10% to reach $190 billion by 2025-26.
Berrylush – Founders and Team
Alok Paul and Anusha Chandrashekar – Berrylush Co-founders
Alok Paul and Anusha Chandrashekar are the founders of the company Berrylush.
Alok Paul
Alok Paul is presently the co-founder of two different companies namely Berrylush and Prime Seller Hub. Initially, he was an engineer and he worked at companies like Accenture.
Anusha Chandrashekar
Anusha Chandrashekar is the co-founder and the CEO of the company Berrylush! She also began her career as an engineer and she worked in companies like Tata Consultancy Services and Deloitte.
Berrylush – Startup Story
Alok Paul and Anusha Chandrashekar began the company Berrylush with just four machines and a very little squad. Anusha was an IIM Raipur graduate who always used to be relatively intense about thefashion sector and did dream of running a women’s western wear brand all on her own. And her batchmate, Alok, was enthusiastic about creating eCommerce businesses!
Both got married to each other and also gave importance to each other’s attention. Soon after the couple inaugurated an online women’s western wear brand Berrylush in Noida, India.
Berrylush – Mission and Vision
The mission and the vision of the company Berrylush is to make females feel completely different whenever wearing Berrylush dresses.
Berrylush – Tagline and Logo
Berrylush Logo
The tagline of the company Berrylush is, ‘You are already beautiful. Our mission is to make you feel that way.’
Berrylush – Business Model
Berrylush business model is an asset-light model! The brand has got just two destinations situated in Noida which is an office and a manufacturing department which has got around 120 machines within. There are 14 regional fabricators who manufacture solely for the brand Berrylush.
The clothes are sold directly to the consumers with the help of Myntra which holds around (55 percent of the sales), the official website which holds around (20 percent of the sales), Ajio also holds around (10 percent of the sales), and additionally, others hold (15 percent of the sales).
Berrylush is an e-commerce brand and hence the term e-commerce makes the concept quite easier for all to understand how the company is earning money. The statistics mentioned above showcases a part and is a simple B2B (Business 2 Business) retail company.
Berrylush – Online and Social Media Presence
Berrylush is a very famous name and most of the girls reading this article know quite well about the brand. It is relatively a renowned brand if you are looking forward to online shopping, especially from the platforms ofNykaa Fashion, Amazon, Flipkart, Myntra, Ajio and so on.
Other than the shopping spaces, Berrylush is actively present on the social media pages of Instagram, Facebook, and also has got its name on various web portals.
FAQs
When was Berrylush founded?
Berrylush was founded in 2018.
Who is the founder of Berrylush?
Berrylush was founded by Alok Paul and Anusha Chandrashekar.
What are the platforms to buy Berrylush dresses?
Berrylush dresses are sold on different platforms:
A business can be spread when it will be able to entice the audience which will result in potential customers becoming actual customers. A business grows only when its customers indulge themselves with it. Every company has some social responsibility that they need to fulfil, towards the world, nature and its people.
The world is seeing some of the greatest humanitarian crises in the last few weeks, once again. The conflict between Russia and Ukraine has intensified when the latter declared war. Some of the most famous brands from different sectors, realising the depth of the issue started pulling out from Russia and freezing their activities there.
All the major companies seem to condemn the invasion of Russia and the violence that its people are facing in Ukraine and they have done that by suspending their operation in the country. This is mainly done to create pressure in the Russian economy so that they can back off from this disaster called war.
In this article, we will talk about the major firms that have ceased their operations in Russia due to the country’s invasion of Ukraine. Let’s take a look at the list of the companies leaving Russia.
“You only have to do a few things right in your life so long as you don’t do too many things wrong.” – Warren Buffett
List of all the major firms that suspended operations in Russia
This American multinational tech giant Apple stopped the sales of their popular products like iPhone, Ipad and others in Russia and started restricting most of the services like Apple pay that the company used to provide to the people of Russia. Apart from that, they have also blocked the access of the app store in the country. Although there is no physical stores of Apple in the country but the products used to get sold through third-party retailers.
Microsoft
Like its above acquaintance, the American multinational technology company Microsoft chose the same path and suspended all their activities in Russia. It includes their new products and services sale in the country. The company is also closely monitoring the situation and is on the lookout for the safety of its employees in Ukraine.
Dell
Texas-based technology company, Dell took a step forward and halted the sales of their products in both the countries Russia and Ukraine.
Google
The largest company that provides internet-related services in response to Russia’s behaviour towards Ukraine took down RT News and Sputnik from the Google Play Store in Europe. Google has also decided to stop monetizing any Russia funded media present on their platform
YouTube
The online video streaming platform, YouTube decided to block Russian channels from monetizing and the company said in a statement they are taking a number of actions against Russia.
Mastercard
After the devastating effects of the war on Ukraine by Russia, Mastercard Inc. one of the most popular financial service corporations, has suspended all its activities and has frozen every kind of transaction. The company stated that any cards issued by Russian banks will not be supported.
H&M Group
Clothing brand H&M halt their sales in Russia and said that the brand will refrain from doing any activities till the situation is resolved.
Visa
Another major financial corporation Visa stopped its operations and has decided to cease all their transaction in the coming days in Russia following its war against Ukraine.
Meta
Meta formerly known as Facebook decided to stop all the advertising in Russia, they have already blocked the advertisement and Russia owned media channels on their owned platforms like Facebook and Instagram.
PayPal
The major financial technology company PayPal especially dealing with online money transfers has halted their services in Russia and has also barred Russian users to use their services.
Airbus
The multinational aerospace corporation of Europe known for making products related to aerospace, Airbus has decided to stop functioning in the country. Airbus has been a companion of Russia for 30 years but the violence against Ukraine by the country has forced Airbus to pull out from the country. It was a big blow to the aviation industry in Russia.
Samsung
The tech giant Samsung famous for its electronic products has decided to stop the shipment of its products to Russia. Any kind of products like smartphones, semiconductors and other consumers electronics will no longer be shipped to Russia due to the current situation.
Puma
German multinational athletic sportswear brand stopped all its activities in Russia and has shown solidarity to Ukraine, Puma has over 100 stores in Russia. This decision has led to the suspension of that store and its products.
Nike
The athletic sportswear brand from America, Nike has decided to follow the steps of all other big western brands and halted its activities in Russia and closed all its stores.
Disney
American multinational entertainment company, Disney decided to halt all their theatre release and production in Russia amidst the Russian invasion of Ukraine, they are the first ones to do that. Disney also stated that its future business in the country will depend on the situation.
Netflix
Streaming platform giant Netflix has stopped all its services in Russia after their invasion of Ukraine. It has decided to part away from all the future projects and collaboration scheduled to happen with the country. The shooting of Russian shows under Netflix has been put on hold due to the situation.
Ford Motor
Ford Motor has decided to stop its activities in Russia. The popular multinational automobile manufacturer was been a partner of Russia for a long time but the invasion has resulted in the ceasing of all operations in the country. Ford has also decided to donate money that will use for the Ukrainian refugees.
Adidas
The German multinational athletic sportswear brand has decided to suspend all its activities. They stopped all their online shop in Russia, apart from that, all the physical stores got shut down as well. Although the company is closed until further notice, Adidas claimed they will continue paying the employees there.
Adobe
One of the most prominent multinational software companies of America, Adobe has also decided to cut ties with Russia and has decided to stop all their sales in the country. They have also stopped Russia’s access to Adobe Creative Cloud and said that it will refrain from providing any service to Russia now.
The biggest cloud computing and e-commerce company in the world, Amazon also decided to stop all its activities in Russia and Belarus, it has stopped accepting customers from the two and has decided to not provide its web services to these two countries.
BMW
The Russian invasion of Ukraine has led to the decision of luxury car brand BMW to put a halt to their sales in the country. They have also stopped manufacturing products in the country and stopped their shipments as well.
Accenture
The Ireland-based multinational company, Accenture which deals with IT Services and consulting has decided to cut ties with Russia and stopped their services after Russia’s violence against Ukraine.
Spotify
Music streaming platform, Spotify has ceased all its services in Russia, after the country invaded Ukraine.
McDonald’s
Global fast-food chain brand McDonald’s has suspended their operation temporarily in Russia and has decided to close its outlets. It has over 850 stores in Russia.
Intel and AMD
Intel and AMD stopped their shipments of industrial chips in Russia, it has happened after the US Government lodged new export restrictions after Russia’s invasion continues.
PepsiCo
PepsiCo has suspended their sales and production of soft drinks in Russia amidst the Russia-Ukraine crisis.
Coca-Cola
Following the steps of its competitor, Coca-Cola has stopped selling their soda in Russia. The company also showed support to the people of Ukraine.
Starbucks
Starbucks, one of the world’s biggest chains of coffee houses has decided to stop its activities in Russia.
Oracle
The American multinational company that deals with computer technology has decided to stop all their operation and has suspended their sales in Russia and showed their solidarity to Ukraine.
SAP
The software and technology company that deals with software for developing enterprises have decided to stop their all activities and function in Russia.
Electronic Arts (EA)
The American Video Game company has cut their ties with Russia and has decided to stop selling its games and content in the country.
Carlsberg
Danish Brewer Carlsberg has decided to stop every kind of investment in Russia and has decided to provide aid to Ukraine at the time of the crisis. They halted and stopped all their exports of beverages in Russia.
SONY
Sony has made its decision to not launch its latest game Gran Turismo 7 in Russia, which was said to release worldwide but was suspended after its conflict with Ukraine intensified.
TikTok
One of the most popular videos sharing sites, TikTok has limited its services in Russia and banned content creation in Russia following its war with Ukraine.
Warner Bros
The multinational entertainment conglomerate Warner Bros has decided to stop all their theatrical release of their films in Russia.
Snapchat
Snapchat another popular social media platform has temporarily disabled its service called heatmap in Russia due to the ongoing war with Ukraine.
FIFA
The international governing body of the Football Association has kicked out Russia from World Cup. They got disqualified after the country launched a war against Ukraine.
UEFA
The Union of European Football Association has banned Russia from all international football competitions.
American Express
The multinational payment card service provider, AmEx has joined the list of companies and has shut down all its activities in Russia.
Uber
Uber after the escalation of the war on Ukraine by Russia has cut ties with a Russian ride-sharing service named Yandex.
KPMG
The Global network of professional firms for audit, Tax and other services has decided to end their services in Russia to show support against the war going on in Ukraine.
FedEx
The global express delivery service FedEx has informed that they are halting their shipment service in Russia as a result of the ongoing geopolitical conflict between Russia and Ukraine.
Airbnb
Airbnb, an American company that provides services for tourism activities like homestay, food and lodging has suspended all its services in Russia.
Harley-Davidson
The luxury bike brand Harley-Davidson has suspended its business in Russia after Russia invaded Ukraine.
Shell
One of the major oil companies, Shell has decided to stop buying crude from Russia as a result of the ongoing war with Ukraine.
ExxonMobil
Another oil company ExxonMobil decided to leave Russia and stop all the activities of oil production there.
General Motors
General Motors, the multinational automotive manufacturing company has stopped their activities in Russia and has suspended its business in the country as of now.
Porsche
The invasion of Ukraine by Russia has also caused one of the leading luxury car brands, Porsche to halt their production in the territory of Russia.
Toyota
Toyota has stopped their production in Russia and has informed their staff to return to Japan as Russia’s war intensifies with Ukraine.
Mercedes-Benz
Luxury car manufacturing company, Mercedes Benz has stopped their activities including the production of cars in Russia following its conflict with Ukraine.
Infosys
The Indian multinational company Infosys, which is the second-largest IT company in the country has decided to shut down their office in Russia.
Tata Steel
One of the biggest steel manufacturing plants Tata Steel has decided to stop doing business in Russia. They have decided to suspend and end ties with the country.
The war invasion by Russia has led to some of the biggest companies and brands backing out from the country, most of the brands are American and European and this has been done to create a financial strain in the country. The future of all these companies in Russia depends on the situation now.
FAQs
Is McDonald’s closing stores in Russia?
Yes, McDonald’s has suspended its operations in Russia and temporarily closed its 850 restaurants.
Is Coca-Cola still operating in Russia?
Coca Cola has ceased operations in Russia amidst Russia’s invasion of Ukraine.
What are some of the major companies that are leaving Russia?
Mcdonalds, Pepsi, Coca-Cola, Starbucks, Nike, Puma, Adidas, Accenture, KPMG, Ford, Mercedes Benz, Shell, Harley Davidson, Mobil, General Motors, Airbnb, Toyota, Porsche, EA, Oracle, AmEx, Uber, TikTok, Intel, AMD, Amazon, Netflix, PayPal, H&M, Disney, Visa, Mastercard, Samsung, Apple, Adobe, BMW, Spotify, Shell, Google, Microsoft, Dell, Airbus, Meta, Sony, FIFA, UEFA, Carlsberg, and Warner Bros are some of the major companies that suspended their operation in Russia.
When we talk about music, it is a thing that seems to connect the universe. There is hardly anyone who doesn’t like music, people seem to feel connected with their favourite pop stars and thus indulge their time in them. There are numbers of people who are inspired by them, thus different brands collab with them to reach the heart of their fans.
The music industry of Hollywood has given some of the biggest superstars to the world. Pop stars are literally ruling the hearts of teenagers and young adults. Amongst all of them, there is one name that has created quite a stir in the industry and that is Cuban-American singer Camila Cabello.
Popularly known as the ‘Havana Girl’, Camila Cabello rose to fame when she debut as one of the members of the popular American girl group ‘Fifth Harmony’. They debuted in the year 2013. Before that, Cabello was one of the contestants of a TV talent show, The X Factor where she got together with other members of her group and formed Fifth Harmony.
Camila Cabello started establishing herself as a solo artist after she left ‘Fifth Harmony’ and since then she has never looked back. Her songs like ‘I Know What You Did Last Summer’, ‘Havana’, ‘Hey Ma’, ‘Senorita’ and others made her one of the top music artists in the world. Not only that, in 2021, Camilla played the lead role in the live adaptation of the musical movie ‘Cinderella’. Some of her popular songs has also reached #1 in Billboard Hot 100.
With her music, she has won a number of American Music Awards, Billboard Awards and many others. The several time Grammy nominee became a sensation with her song ‘Havana’.
In this article, we will talk about the brands that Havana girl, Camila Cabello endorsed. So without any further ado, let’s get started.
Branding is the process of connecting good strategy with good creativity. -Marty Neumeier
Skechers is an American footwear company that was founded in the year 1992 by Robert Greenberg. It provides over 3000 styles and designs of footwear for women, men and children. The headquarters is situated in California, United States of America. It is the third-largest athletic shoe brand in the United States and provides high-quality shoes to consumers.
Skechers roped in Camila Cabello in 2017 as their brand ambassador and since then she has been a part of their various campaign. They signed her for their worldwide women’s collection after her debut solo album was released. Skechers’s collaboration with the Cuban-American singer for their D’Lites category shoes is one of the biggest Skechers collaborations.
Guess is an American clothing brand formed by the Marciano brothers in 1981. Popularly known for its jeans and denim clothing. Guess was one of the first companies to create designer jeans. The brand is all about promoting a young, adventurous and sexy lifestyle. Guess provides a trendy collection of clothes including jeans and dresses and accessories, handbags for men and women.
Guess made Camila Cabello its face in 2017 and she has been a part of different campaigns in 2017. Her strength, beauty and confidence make her the best candidate for being the brand ambassador. Different types of denim, 90s styles of t-shirts, jackets and handbags are endorsed by Cabello.
L’Oréal Paris
L’Oréal Paris is a French personal care products company and is one of the world’s largest cosmetics brands. With products like hair colour, Haircare makeup, skincare, sun protection and perfume, the brand is serving its customers for 112 years. It was founded in the year 1909 by Eugène Schueller and the headquarters is situated in Clichy, France.
In 2018, Camila Cabello was chosen as the brand ambassador and spokesperson for the brand and since then has been a part of various campaigns. L’Oréal launches the Havana Collection of makeup products by collaborating with Cabello. A range of makeups was released that was not only able to capture the attention of not only the fans of Cabello but also the general public.
Camilla Cabello with her music was able to gain recognition, fame, love and respect from all around the world. Brands know that she is a pop star who can inspire and influence people from around the world greatly, so naturally, they collab with her to garner the attention of other people through their products. With the growing popularity of the 25-year-old pop star, more brands will show interest in future to collab with her for their products and services.
FAQs
Who is Camila Cabello?
Camila Cabello is a Cuban-American singer and songwriter famous for songs like Havana and Senorita.
What is the net worth of Camila Cabello?
The net worth of Camila Cabello is approximately $14 million.
What is the most popular song by Camila Cabello?
The most popular song of Camila Cabello is Havana and Senorita.
What is the age of Camila Cabello?
Camila Cabello is 25 years old and was born on 3 March 1997.
Indian women are no longer bound to a housewife’s job in today’s society; instead, they are redefined. They freely and enthusiastically contribute to the household and lead a business. Currently, the retail business is booming, and women are eagerly joining this sector to get information from a fresh perspective. It is a profitable job, and there is an intense desire among women to work in retail. A constantly rising tribe of female entrepreneurs has been carving out a name for themselves in various fields and businesses.
In a society where gender stereotypes abound, there are 6 Indian clothing firms created by women who impact the fashion retail sector and are critical in the development of successful enterprises.
Here are some of the top Indian clothing brands that are founded by women.
Biba
Founder : Meena Bindra Founded: 1988
Biba- Indian Clothing Brand founded by Women
BIBA was established as a brand in 1988 by designer turned entrepreneur Meena Bindra. After years of wholesale distribution to traditional retailers, it opened its first exclusive store in Inorbit Mall of Mumbai in the early 1990s.
BIBA was one of the first few brands to employ the shop-in-shop model.
In 2012, it was named the Most Admired Women’s Indian Wear Brand of the Year by Images, and at the CMAI Apex Awards. BIBA was named Best Women’s Ethnic Wear Brand of the Year.
BIBA has attracted people across India with its characteristically North Indian design sensibility. It has created the BIBA Girls, a children’s collection.
BIBA now has a presence in 76 Indian cities, with 192 exclusive brand locations and over 250 multi-brand outlets, and Biba Apparels’ annual sales are projected to be about Rs. 600 crores.
Wrogn is a Bengaluru-based startup started by Anjana Reddy and owned by Universal Sportsbiz. On November 20th, 2012, it was established. Sachin Tendulkar was one of the first investors, buying 21% of the company in 2013. Wrogn then enlisted Virat Kohli as a brand ambassador before investing with him. The brand has gone from strength to strength since its launch in 2012, coinciding with Virat Kohli’s meteoric ascension in the cricketing world. The income for the fiscal year 2016-17 rose to an incredible Rs 101 crore.
In 2018, Wrogn reached a new high when it became the official clothing partner of IPL team Royal Challenger Bangalore. With its youth-centric design and marketing, the fashionable sports brand has struck a chord with the youth.
Universal Sportsbiz, the brand’s parent company, has raised Rs. 91.5 crores in funding from Altera Capital, Accel Partners, and others.
IMARA
Founder: Anjana Reddy Founded: 2015
Imara – Indian Clothing Brand founded by Women
IMARA, which was also launched in 2015 by Anjana Reddy, the CEO and creator of USPL, has struck a chord with fashion-conscious young urban women. The brand began by selling at Shoppers’ Stop stores and is now available on fashion websites such as Jabong and Myntra. With the opening of exclusive brand locations around the country, IMARA is pursuing an omnichannel approach.
The brand offers the young a wide range of styles and experiments to choose from, all at reasonable pricing. Since February 2020, Kareena Kapoor Khan has been the brand spokesperson for IMARA. Jacqueline Fernandez was the company’s previous brand ambassador.
IMARA now has 210 places of sale across India, with the goal of doubling that number in the next two years.
Indya
Founder: Shivani Poddar and Tanvi Malik Founded: 2016
Indya – Indian Clothing Brand founded by Women
Shivani Poddar and Tanvi Malik launched Indya, an omnichannel quick fashion business, in 2016. New-age silhouettes with classic embroideries, designs, and motifs are the focus of the brand.
The brand now has over 300 retail locations around the country. With 25 own-stores throughout India, Indya has taken the first step in its offline journey, with many more to follow.
HSE, Indya’s parent business, has positioned itself as a one-stop-shop for all urban, twenty-something women’s fashion demands. HSE also owns FabAlley, a fast-fashion Western wear brand with globally contemporary garments and accessories, and Curve, a plus-size Western wear brand. All three companies have their own distinct style signatures and are tailored to today’s ladies.
Vajor is an e-commerce women’s wear Fashion & Lifestyle company started by Natasha AR Kumar in September 2014.
On April 17th, 2018, it established its first retail location in Delhi. The business plans to open ten to twelve new stores in Goa, Bengaluru, Lucknow, Kolkata, Mumbai, Delhi, Hyderabad, Chandigarh, Pune, and Jaipur in the near future.
Vajor has also opted to broaden its product offering by entering the menswear and ethnic clothing segments in order to reach a larger audience. Women’s clothing, footwear, handbags, jewellery, accessories, and home décor are now available.
Okhai
Founder: Kirti Poonia Founded: 2008
Okhai – Indian Clothing Brand founded by Women
The Tata Chemicals Society for Rural Development established the Okhai Centre for Empowerment in 2008. Kirti Poonia, a TAS participant, saw that Okhai’s products merited the world’s notice. In 2015, she transformed the NGO into a full-fledged e-commerce company.
Apparel, accessories, and handicrafts are among the items produced in Okhai. These items are available for purchase in retail showrooms in Mithapur and Ahemdabad. The items are a combination of the Tribal Women’s traditional art form and the designer’s designs. In 2015, Kirti established the Okhai website. The goods were gradually added to platforms such as Tata Cliq, Amazon, Nykaa, and others.
In the near future, the firm intends to generate Rs 50 crore in sales by 2025, employing 1 lakh craftsmen in India and pushing for fair salaries for Indian artisans while offering clients with cheap and sustainable design.
With the staff on board, Okhai intends to move the project forward at a faster speed. They also plan to open ten physical retail locations while expanding online and expanding into related sectors.
They also want to develop in the areas of maternity wear, sustainable children’s clothing, Diwali and Holi-themed items, emotion, and theme-based collections.
Conclusion
Women are now in charge of everything, from traditional woman-friendly businesses like cottage industries to cutting-edge startups.
There are around 8 million female entrepreneurs in India, and women hold 10% of all official businesses. According to studies, female-owned firms in India are predicted to increase by up to 90% in the next five years, compared to similar enterprises in the United States and the United Kingdom, which are expected to grow by 50% and 24%, respectively.
FAQs
Who are the top women entrepreneurs in India?
Some of the top women entrepreneurs in India are:
Vandana Luthra – VLCC
Shradha Sharma – YourStory
Falguni Nayar – Nykaa
Upasana Taku – Mobikwik
Suchi Mukherjee – LimeRoad
Mansi Gupta – Tjori
Nisaba Godrej – Godrej Consumer Products
Sugandha – Docttocare
Gazal Kalra – Rivigo
Vani Kola – Kalaari Capital
Which are the top clothing brands in India?
Some of the top clothing brands in India are:
Peter England
FabIndia
W for Women
Raymond
Allen Solly
Mufti
Indian Terrain
AND
Pepe Jeans
Mufti
Which are the Popular Indian Brands of Clothing for Women?
Some of the most popular clothing brands for women are:
In the course of the ongoing pandemic, many businesses faced a downfall in their progress of making a profit. Likewise, small textile brands encountered a behindhand in making a life out of the pandemic market.
While the small textile brands are highly populated by poor people, in order to make a small earning by stitching, embroidering and threading clothes all day. After the government of India proclaimed lockdown, many small scale industry workers returned to their hometowns and migrated, waiting to get circumstances back to normal.
Things were normal when the Government set a time duration to conduct their respective business i.e. 10 am to 6 pm. Whereby, small textile brands worked for 24 hours to meet the targeted profit of the day or month or year. But, the coronavirus unfettered the nation with high cases from April to July 2021, imposing tight lockdown again.
According to the reports, it is stated that 70% of workers didn’t return to work and saw a 60% drop in the sales of textile. On the other hand, the small textile brands faced an epic hurdle in purchasing raw materials from the suppliers as it is unsafe in trading, due to escalating death rates in the country.
Besides, the small textiles have to accept those who are willing to do any task, as the industry is facing a lack of manpower. As is the case, there might be unskilled workers joining the small textiles brands which ultimately leads to the production of low-quality textiles; and people won’t buy poor quality products. Besides, the small textile brands are bungling the concept of technology.
Here, we’re gonna discuss the chance of small textile brands to expand their market from the effect of the ongoing pandemic.
Impact of the Covid-19 Pandemic on the Textile Brands
The whole Covid-19 pandemic situation made the economic status of the entire world go upside down. As per the study, the 2020’s economy has gone down by –3%.
The world faced a major fallback economically correlated to the 2008–2009 financial crises and the surveys say that it may take at least a year to attain the normal state and solidify their thrift. India is one of the major countries that encountered a high difference, definitely not in a good way.
Considering the available resources and fast-growing markets many foreign institutions were ready to invest in India, and that may have cultivated a huge disparity in the availability of employment.
The textile industry has a huge part in employment creation in India. The closing of the mart ended in creating an unpleasant reaction in the growth of the textile industry; few minor cloth crews curbed their exposition.
Due to the low profit, many units limited their human resources and there were pay cuts. Out of all states, the worst pretentious states in cloth manufacturing during the epidemic are Punjab, Gujarat, Maharashtra and Tamil Nadu.
Things that hampered the production of small Textile units
Fewer Transportation Facilities
Transportation is the primary element that makes a huge effect on production. The businessmen need transport to supply the product, to get the raw materials and to deliver the goods.
Due to fewer transport facilities during the lockdown, the transportation of goods and buying of fresh products for sales were halted. The people were not even able to deliver the finished products.
No Labours
As transport was not available frequently, the migrant workers shifted back to their hometowns. Their wages were cut short and the companies curtailed human resources.
Bihar, Jharkhand, Uttar Pradesh and Orissa are the states that produce large amounts of human resources, considering the less income, transport problem and their health risks, they moved to their places. So the limited availability of the labourers resulted in the production.
Lack of Raw Material
During the pandemic, the demand for the raw crops reduced and due to that agriculture underwent. As the overall demand for the crops reduced, the production of cotton and silk were also reduced, resulting in less or no availability of raw materials. And as the chemical units were focusing on other significant courses, the dealings of synthetic lessened and the synthetic textiles were affected.
Well, in some way or the other, many businesses are recovering the loss from the effect of the pandemic by engaging efficiently in producing and serving the goods to the customers. And in the case of small textile brands also hyped their production in many ways during this ongoing pandemic.
Unlike other industries, small textile companies lack digital marketing and ergo became a great drawback in achieving their goals.
Here are some ways that the small textiles industries could employ to stay resilient in the market from the effect of the ongoing pandemic.
Make sure workers are Safe and Vaccinated
During the first lockdown in the nation, many small scale workers migrated as per the government rules. So, the first thing that small textile brands should take care of their workers is to prevent the fatal virus across the nation, whereby the necessity of healthcare nearby, nutritious food and safe & hygienic shelter should be rendered to the workers and make sure their vaccinated.
Stay Informed with the Latest Government Guidelines
Secondly, small textile brands should stay informed; the Government should inform the measures and up-to-date information regarding the pandemic to the small textile industries. As is the case, they will take necessary protocols assigned by the Government in order to prevent the spread of coronavirus.
Make sure your financially stable to operate your business
The small textile brands should be financially stable in meeting requirements such as paying wages to the workers, purchasing raw materials, light & power, fuel and transportation and so on.
Brands should provide recess time for workers, who are working 24/7, as this would aid to reduce the cost of excess labour & augment efficiently and effectively in the production of goods and services.
Make necessary changes according to the environment
Lastly, the small textile brands should accomplish the set of goals without any objections in doing so and respond to any changes happening in the working environment.
If the above points are followed by the small textile brands, then the chances of getting opportunities in the market are high during the pandemic.
The countries confronted a huge economic deterioration. No country was nimble to evade the losses that the pandemic resulted in. The economic rate of the country is poorly approximated to the financial crisis the world faced in 2008–2009. But it doesn’t mean it’s not possible to improve it.
Fetching back to regular and recouping the stability like before the pandemic may take a few months or also years. And the small textiles that faced a great loss have to find a way to improve their state. They have to create new strategies to sell their products in a modern way and yet not skip and obey the government protocols.
FAQ
What is textile business?
The Textile industry consists of the design, production and distribution or marketing of yarn, Fabrics or readymade clothing.
Which city is famous for textile in India?
Bhilwara is India’s largest manufacturer of fabrics and is also known as Textile City of India.
Is textile industry profitable?
Yes, textile industry is considered as a profitable industry for new and aspiring entrepreneurs.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Fabindia.
India is rich in art and culture and this richness reflects in the handloom and handicraft products made by Indian artisans. With the boom in e-commerce, Indian handicrafts have found a great marketing platform. But this wasn’t always the case. From the steep decline in demand for handicrafts during the British colonial rule to the inability of artisans to find a proper marketing channel, the Indian handicraft sector suffered a lot. However, the situation didn’t remain the same.
In 1960, John Bissell, an American gentleman, realized the potential of Indian handicrafts and decided to start ‘Fabindia’. Today, Fabindia has 327 stores across 118 cities of India and 14 international stores.
Textile, Home furnishings, Handloom, Jewellery & Lifestyle
Founded
1960
Parent Organization
Fabindia Overseas Private Limited
Website
www.fabindia.com
This article will give you an insight into the fabulous journey of Fabindia, a lifestyle brand that has gained repute in both India and abroad. Know more about Fabindia’s owner, history, business model, funding, revenue, competitors, parent company and growth.
9th September 2021 – Fabindia plans to raise up to $1 billion from IPO andhas hired five investment banks ICICI Securities, SBI Capital Markets, JP Morgan, Credit Suisse and Nomura, to help the ethnic wear retailer raise between $750 million and $1 billion, two people familiar with the development said.
1st August 2021 – Fabindia has launched a millennial mindset driven brand called FabNU—a collection of sustainable, playful, affordable western wear intended for the younger mindset. The first launch comprises four flows namely Indie Dreams, Flashback, Conversation Starter and Folkadelic.
About Fabindia
Fabindia is one of the largest private platforms in India for the sale of handicraft goods and deals in clothing, accessories, home furnishing, beauty, and organic food products. It links over 55,000 rural artisans to urban markets, preserving the Indian traditional skill sets while promoting sustainable rural development. Garments sold by Fabindia are handwoven and manufactured from hand-printed fabrics; the company gives an aesthetic appeal to customers through its products. The products sold by Fabindia are classified as fully organic, in-conversion and natural.
William Bissell speaks about how he constructed a huge platform in India for traditional products
In 2009, Fabindia acquired a 25% stake in ‘EAST’ a UK-based women ethnic wear retailer. In 2013, Fabindia bought a 40% stake in ‘India Organic’, a Lucknow-based organic food and supplement company.
In 2014, it launched its western wear segment called “Fables”. Fabindia claims to be a social enterprise as it renders employment to rural workers for various projects. The “Fabindia School”, located in Rajasthan, is an eminent initiative taken by the company. It was started in the year 1992 and aims to provide quality education.
Fabindia – Founders & Team
Fabindia was founded by John Bissell in the year 1960.
John Bissell | Founder of Fabindia
John Bissell, a resident of Hartford (USA), came to India in 1958 when he was given a 2-year grant from the Ford Foundation. He was required to guide and advise the Central Cottage Industries Corporation (run by the Government of India) in making goods for export. John had affection for India as he grew up hearing stories about the nation from his father who was in India during World War II. During his stay in India, his love grew further. John realized that the Indian textile industry was capable of reaching unforeseen heights. After the end of his project with the Ford Foundation, John Bissell decided to stay back in India and started Fabindia. Fabindia was launched as an export company for exporting home furnishing. In 1993, John suffered from a heart attack which led his son William Bissell to take over the management of Fabindia. John Bissell passed away in 1998.
William Bissell | The Chairman of Fabindia
William Bissell was the managing director of Fabindia until 2018. Later became the chairman of Fabindia. He graduated in 1988 from Wesleyan University in the United States. Bissell has investments in various sectors; some of them are ‘Wow! Momo’ and Juggernaut Books.
Viney Singh is the CEO of Fabindia. The company has around 2000 employees along with 55,000 rural workers. The main directors of Fabindia are Madhukar Khera, Monsoon Bissell, Vijai Kumar Kapoor, William Sean Sovak, Charu Sharma, Monika Uppal, Prakash Parthasarathy, Rahul Garg, Tekkethalakal Kurien, Vinita Bali, and Yoav Lev. Yoav Lev was recently appointed as a director in August 2018. Fabindia is associated with 29 different companies through its directors.
Fabindia – History
Fabindia started out as an exporter of home furnishing goods. Fabindia founder John Bissell began the business from his flat in Golf Links (New Delhi). The company was incorporated as ‘Fabindia Inc.’ in Canton (USA).
Bissell travelled through many villages and towns in India in search of artisans and craftsmen who would produce goods for the company. He then started exporting the products to the USA. However, Fabindia’s entry into retailing stemmed from a crisis. During 1975-1976, when the state of emergency was declared in India by then Prime Minister Indira Gandhi, a rule was passed whereby commercial establishments were barred from operating in residential premises.
Fabindia had a secondary premise at that time which was a residential house in Mathura Road, and owing to the new regulation, John Bissell could no longer operate from there. To tackle this, John opened Fabindia’s first retail store in Greater Kailash, New Delhi. And this was the beginning of a new journey. Till 1994, the company did not open any new retail store. New outlets were launched gradually in different parts of India and in other countries.
Fabindia – Tagline & Logo
The name ‘Fabindia’ is representative of the fact that the company retails only Indian fabrics and other Indian products. The tagline of Fabindia was “Celebrate India” which has now been changed to “Serving India” and highlights the company’s focus on the welfare of Indian artisans and on making traditional Indian handicraft products an essential part of people’s lives.
Fabindia Logo
Fabindia – Growth & Revenue
Fabindia Overseas is planning to raise $1 billion through an IPO.
For the fiscal ended 2020, when the pandemic was in its beginning phase, the net profit was at Rs 34 crore or a decline of 66% from Rs 101 crore for FY19. These numbers are at a consolidated level and revenue growth has not been impressive either – between 2018 and 2020, it grew by just 13% to a tad over Rs 1,500 crore.
The flagship store of Fabindia was established at Greater Kailash in the year 1976, which was the only retail store till 1994. Fabindia’s presence expanded to 141 stores by the year 2011. The company currently operates 327 stores in 118 different cities of India along with 14 international stores. It has around 2000 employees, including contracted staff. The company offers equal job opportunities for men and women.
Fabindia – Funding & Investors
Fabindia founder John Bissell’s grandmother left him $20,000 as a legacy before her death, and this money was used by John as the initial capital to start his business.
As far as funding is concerned, Fabindia has raised a total of $14.6 million in fundingwith its latest Private Equity round in May 2019 from Lighthouse Funds. The company also got private equity investments from Ajim Premji‘s ‘Premji Invest’. L Capital had an 8% stake in Fabindia, which it sold to Premji Invest in 2016.
In 2007, Fabindia also sold a 6% stake for approximately $11 million to Wolfensohn Capital Partners, a private equity firm founded by former World Bank president James Wolfensohn.
Fabindia – Business Model
Fabindia focuses on Direct Supply Chain Management, which also forms the base of its business model. The company not only source its products directly from the artisans but has also taken those artisans on board as shareholders of the company. No goods are returned to the suppliers even if the goods are not up to the mark as discussed with the artisans.
Over the years, the company has been successful in creating goodwill among the rural artisans. It also arranges micro-finance for these artisans. Interestingly, as found in one case study, not all customer feedback is passed down to the artisans in order to ensure that they continue producing authentic goods.
Fabindia introduced the SRC (supply-region companies) model. As per reports, more than 12 Fabindia SRCs were operational in various regions in mid-2009. SRCs were community-owned enterprises formed in collaboration with artisans. SRCs maintained the coordination between the company (Fabindia) and the artisans of different regions. All Fabindia artisans that worked under any specific SRC collectively owned 26% of the equity of that particular SRC. 49% of the equity was held by Artisans Micro Finance (managed by Fabindia), while the rest was held by employees and private investors. SRCs also provided access to certain common facilities, artisan training, ensured that standard systems of production and delivery were followed in the region and consolidated supplies from the clusters falling under them.
However, according to some reports, the SRC model has now been diluted and the company is now focusing more on cluster development.
Fabindia – Competitors
The top competitors of Fabindia are:
GoodEarth
Stylebaaj
Cotton Emporium
Khadi Gram Udyog
Patanjali Ayurved
Cbazaar
Though it competes with the leading retailers of India, Fabindia stands out from the crowd with the largest network of exceptional artisans.
Fabindia – Awards & Achievements
Year
Awards/Achievements
2011
‘Outstanding Achievement in Promotion of Cotton by a Brand’ Award – Cotton Council of India
2011
Rated amongst “India’s best companies to work for” – Economic Times
2010
One of the Most Innovative Models – Recognized by Monitor- Business Today survey led across industries
2010
Excellence in Supply Chain Management – TIE Retail Innovation Award
2009
Featured as an example of Game-Changers by Business Week magazine
2008
Designated as one of India’s top marketers by Business Today magazine
2004
‘Best Retail Brand’ Award – Economic Times
Fabindia – Future Plans
As already mentioned above, Fabindia is planning to enter the capital market to raise $1 billion by selling shares to the public. The company also aims to intensify its sector of organic products by endorsing potential merits and plans to develop its international stores in near future.
“In addition to making profits, our aims are constant development of new hand-woven products, a fair, equitable and helpful relationship with our producers, and the maintenance of quality on which our reputation rests,” says William Bissell, MD of Fabindia.
Fabindia – FAQs
What is Fabindia?
Fabindia is one of the largest private platforms in India for the sale of handicraft goods and deals in clothing, accessories, home furnishing, beauty, and organic food products.
Who is the owner of Fabindia?
Fabindia was founded by John Bissell in the year 1960.
What is Fabindia Tagline?
The tagline of Fabindia was “Celebrate India” and has now been changed to “Serving India”.
Who is the CEO of Fabindia?
Viney Singh is the Director & CEO of Fabindia.
What is Fabindia’s Parent Company called?
Fabindia Overseas Private Limited.
Who are the Competitors of Fabindia?
The top competitors of Fabindia are:
GoodEarth
Stylebaaj
Cotton Emporium
Khadi Gram Udyog
Patanjali Ayurved
Cbazaar
How much is the revenue of Fabindia?
For the fiscal ended 2020, when the pandemic was in its beginning phase, the net profit was at Rs 34 crore or a decline of 66% from Rs 101 crore for FY19. These numbers are at a consolidated level and revenue growth has not been impressive either – between 2018 and 2020, it grew by just 13% to a tad over Rs 1,500 crore.
In an exclusive interaction with StartupTalky, Ayushi Gudwani – the Founder & CEO of FableStreet gets candid about her early life, interests, career & startup challenges.
Ayushi Gudwani has been a work-wear consumer for years and went through the predicament of finding great pieces to wear to the office. She always found it hard to find styles that fit well and are comfortable and long-lasting. That triggered her thoughts and she ended up co-founding FableStreet. It started with a vision to make women feel confident and comfortable by addressing their work-wear needs.
Know the journey of FableStreet from Ayushi Gudwani | Founder & CEO of FableStreet
Tell us about your early life, interests and hobbies.
Ayushi Gudwani | Owner of FableStreet
I was born and raised in New Delhi in a typical Indian family, with a strong focus on academics. I was a topper throughout my high school and undergraduate. After the completion of my engineering from NSIT (Delhi), I went to pursue MBA from IIM Calcutta where I was awarded a silver medalist. Post that, I joined McKinsey & Company in 2008, before venturing out to start FableStreet in 2016. So I have geeky typical engineering + MBA background, not very exciting! Personally, I am an optimistic person as well as a dreamer and executioner. I derive my energy from people around me and rely heavily on my teams and family. My hobbies and interests include a fitness regimen, travelling, music and indulging in Thai food once in a while.
Being an entrepreneur is fulfilling but chaotic. It means having a never-ending workload that just seems to pile up like Jenga. I usually wake up at 6 am and start the day with a nice cup of tea and newspaper. Then, I make a to-do list of the agenda I need to take care of that day as well as the week, which is then passed on to my team. I also spend some time on my phone to check how the previous day’s sales are doing and resolve any urgent issues that need attention.
My teammates know how much I love going to the office on workdays and meeting them and engaging with them on a day-to-day basis, be it to discuss work or simply share a laugh. A typical workday would consist of team or one-on-one meetings, problem-solving, focusing on product development, etc. And to find balance in life, I spend time with my family, read books and chill on Netflix.
Tell us about your job responsibilities. How they have changed over time?
As a Solopreneur, the first couple of years, in terms of job responsibilities, were different than they are now. I managed operations, oversaw the hiring process and pushed myself to learn every aspect of the business. But all that has eased over time, as the team grows and expands.
My core responsibilities include solving the problems to ensure that we are on the right track, thinking through a strategic lens for the business, focusing on team health to build capabilities, boost morale and support them professionally and personally, networking and building partnerships and looking at opportunities for future funding and growth. Lastly, I also make a mental note to be prepared every day to face and solve any last-minute fire-fighting circumstances that may occur in any of the teammates, no matter how big or small.
What challenges did FableStreet face?
As a business owner and strategist, one is always experimenting with new things – it is a continuous trial and error process. We need to understand and accept the fact that 1 out of 3 ideas will work in any set-up/venture. Eventually, counting each and every setback is exhausting and also takes the joy out of working on your ideas. So, whatever I am working on, I give my best shot. One day at a time – that’s the only mindset I function with.
FableStreet site that caters for the need of all professional women out there.
Tell us about your superpowers.
Tenacity, multitasking, passion, a strong belief in my business idea and knowledge of my target audience and competition along with strong people skills, emotional quotient and understanding of what drives people. I believe these are the super-strengths that I’m managing till today.
Knowledge of your target audience keeps you ahead of your competitors.
Which online tools do you use the most and would like to recommend as well?
Even though I like being connected to people and my teams, I am not a big gadget freak and do not use multiple tools/apps. I follow the traditional method of making to-do lists either on paper or Google sheets/ Excel sheets for tracking and planning of daily work. I prefer one-on-one discussions and team huddles to operate my business. Lately, Zoom and Google Hangouts have been helpful for remote team discussions.
My previous work experience at McKinsey & Company and the people I worked with, in terms of leadership skills, problem-solving, aspirations and vision are a big part of who I am today. They have shaped me into the person I am today. Working with such inspiring people helped me learn what leadership means and how to care for individuals and teams.
I saw people genuinely care about my professional growth and that is something I would like to give back to my organization. I also learned how to dream big and act small with no end to visioning – that if you can’t solve the problem, no one else can. At a personal level, it has been my family and the values they have given me, had shaped my views and how I lead my life.
How’s your workspace setup look like?
We have an open seating arrangement at work to ensure open communication, approachability and quick problem-solving within the teams. I am usually placed between my team and that’s how I like to work when I am in the office.
What is the best advice you’ve ever received?
One of the best pieces of advice I have got is that people are your biggest asset. As an employer, you need to make sure that you genuinely do right by them. From a business point of view, it would be to think big, act small and conserve cash. This is something that holds true everywhere.
If you get a chance to start your career again, what would you do differently this time?
I would like to achieve a B-school degree from abroad, primarily in the USA. The reason being that the quality of schools and education is fairly different there. I love my alma mater (IIM Calcutta) and had an opportunity to spend some time at UCLA Anderson School of Management and I absolutely loved that.
Frequently Added Questions – FAQs
What is FableStreet?
FableStreet is a premium work-wear brand for women that helps women to find tailor-fit clothes on all body types.
Who is Ayushi Gudwani?
Ayushi Gudwani is the Founder and CEO of FableStreet.
Who is the owner of FableStreet?
Ayushi Gudwani is the owner of FableStreet.
Is FableStreet available online?
Yes, you can get FableStreet clothing from their own website or other e-commerce sites such as Myntra, Ajio & Nykaa.
What is the FableStreet funding to date?
FableStreet has raised a total of $2.9M in funding over 2 rounds.
What is the USP of FableStreet?
The USP of the FableStreet includes a proprietary and R&D-backed tailored Fit algorithm which gives a great fit with just 3 body measurements. The company offers a “My Style, Your Fit” solution to address the problem of women across shape and size.
Preeti Karna
