Tag: Chinese Applications

  • Top 4 Indian Alternatives of Helo App With Their Market Effect

    After the Indian government banned 59 apps of Chinese origin, citing data security and national sovereignty concerns including popular apps such as TikTok, ShareIt, UC Browser, CamScanner, Helo, Weibo, WeChat, and Club Factory, it gave birth to a new wave of Indian apps as alternatives.

    There were millions of downloads of the banned applications in India. Already Installed apps may continue to exist on mobile devices. But now that the latest versions of the apps have been removed from both Google’s Play Store and Apple’s App Store, users will not be able to access updated versions soon.

    If even a slight notice goes out to internet service providers asking that data flow from these apps be halted, that could impact the functioning of existing installed apps. Among the banned apps, the Helo app was a favorite all, and with its ban came several other competitors of Indian origin to take its place. Here we listed a couple of them.

    1. ShareChat
    2. Roposo
    3. Chingari
    4. Mitron
    Impact on Market Share in India After the Ban

    Alternatives of Helo App

    New things keep on replacing the old objects. With the application of ban, there were many alternatives selected by the people to replace popular applications such as TikTok, Helo, ShareIt. Each application was replaced with the number of homegrown indian alternative applications. Below is the list of best alternative applications for Helo App.

    Global Names

    Indian Alternatives

    TikTok

    Roposo

    Zoom

    Say Namaste

    Helo

    ShareChat

    BeuatyPlus

    LightX Photo Editor

    Shareit

    Jio Switch

    1. ShareChat

    Founded: 2015

    Play Store Download: 100M+

    Ratings: 4.2

    The ShareChat Application on Google Play Store
    The ShareChat Application on Google Play Store

    ShareChat is a well-known name as the alternative to Helo App. ShareChat is a made-in-India product considered the best option to replace Helo. Even though ShareChat was introduced to the world earlier than the ban, it was only after the announcement of the government, that ShareChat found its part of acknowledgment.

    With the introduction of the ban, there was a great spike recorded in the number of downloads on an hourly basis for ShareChat. As for current times, the active user count for the ShareChat app is around 160 Million users per month in 2022.

    “We are confident that this sets up the foundation of another success for ShareChat,” ShareChat COO and Co-founder, Farid Ahsan.

    ShareChat enjoys 5 lakh downloads per hour, especially after the introduction of the ban. The shareChat app allows its users to make and share videos, watch funny videos, and share WhatsApp statuses and also enables them with the feature of creating and using a chatroom for communication with others.

    2. Roposo

    Founded: 2014

    Play Store Download: 100M+

    Ratings: 4.3

    The Roposo Application on Google Play Store
    The Roposo Application on Google Play Store

    Another great alternative for the Helo app is Roposo. Roposo is a short video platform developed in India. Roposo also found its ladder to success just after the announcement of banning Chinese applications for security purposes. There was an instant spike noted in the number of downloads recorded over the period of an hour for the Roposo application.

    The Roposo app now claims it has around 65 million users in India with a monthly active user count to be around 25 million in the year 2022. The Roposo App is one of the strong competitors of ShareChat whose growth is comparatively slower than that of other Indian rivals. The InMobi-owned video-sharing platform had said that it gained 10 million new users in as little as 12 hours after the ban.

    3. Chingari

    Founded: 2018

    Play Store Download: 50M+

    Ratings: 4.9

    The Chingari App in Google Play Store
    The Chingari App in Google Play Store

    Chingari is an Indian video-sharing app that has emerged as one of the top alternatives to the Helo app and has crossed over 50 million downloads on the Play Store. After the ban of Chinese apps in India, Chingari was reportingly having 3 lakh users every hour. For the current scenario, Chinagri enjoys an active user base of around 32 Million users per month in 2022.

    Chingari is highly acknowledged for its visual effects introduction in making videos. Chingari allows its users to view, create and share videos by its means. It is also known to enable the service of viewing news and playing games through its application for its customers.

    4. Mitron

    Founded: 2020

    Play Store Download: 10M+

    Ratings: 4.3

     The Mitron App in Google Play Store
    The Mitron App in Google Play Store

    Even though Mitron is considered a clone of Tiktok, it is still a social media platform and can be seen as an alternative to Helo. Just after the apps were banned and Tiktok became unavailable for download, Mitron swept in and got a whooping 5 Million downloads within a month, and currently, it enjoys an 18 Million active user base per month in 2022.

    Mitron is a short video platform that enables the facilities like creating a short video mainly used for status along with the option of recording a live video. It enables easy creation of video with shorter time-length but of different purposes.

    Impact on Market Share in India After the Ban

    The announcement of banning Chinese applications came on 29th June 2020. Even though the ban was imposed for security purpose, the effect of banning the products was indirectly going to affect the market share of similar Indian products.

    With the unavailability of the same service, many users diverted their path to Indian products offering the same services. Given below is the data showing the comparison between the downloads of each individual application before and after the announcement.

    Apps June 19-28(2020) Before the Announcement of Prohibition June 29 to July 8(2020) After the Announcement of Ban Total % Change Incurred in the Number of Downloads
    Roposo 49,00,000 89,00,000 89%
    ShareChat 14,00,000 50,00,000 257%
    Mitron 36,00,000 43,00,000 19%
    Chingari 35,00,000 54,00,000 54%

    The user base of the Helo Application was diverted to more than one Indian-made application. Users went out to use and try different platforms as per their requirements. The top four alternatives giving competition to each other were Mitron, Roposo, Chingari, and ShareChat.

    Monthly Active user base of Helo App alternatives in 2022
    Monthly Active user base of Helo App alternatives in 2022

    Experts say that the ban, coupled with anti-China sentiments in the country, does create an opportunity for Indian brands, but whether these new users will stick to these platforms remains to be seen.

    Naveen Mishra, senior research director at Gartner, said with the ban on Chinese apps, 200 million Indian consumers are evaluating alternates.

    This ban creates immediate opportunities for Indian developers to create a similar platform. There are a bunch of early-stage similar Indian products, which will be religiously tested by Indian consumers now. Accelerated product evolution based on local customer feedback is key to being successful in this new scenario,” he said.

    With the effect seen and noticed by the experts, it is believed that the ban imposed by the government on Chinese products will eventually pave a way for Indian products to create their own existence in the market.

    With the decision of banning a number of Chinese apps, it can also be assumed that the decision ordered by the government will also create a way for the developers to create their own path to success.


    List of Chinese Apps in India 2020 | Top Chinese Apps List in India
    A recent study reveals that India has been the world’s fastest-growingapp-market over the past few years. Just like in every other field, Chinese apps have been successful in taking over the Indian app market too. Reports suggestthat some top Chinese apps in India are ruling the app market as use…


    Conclusion

    The Indian market consists of a large number of audiences looking out for different methods and products to work with. The Chinese applications were suddenly banned by the Indian government leading to the ultimate solution of finding Indian Alternatives for each application.

    One of the most popular applications faced with the same destiny was Helo App. The text above contains the best Indian alternatives for Helo App along with their market share effects.

    FAQs

    Which Chinese apps were banned in India?

    Among the 59 apps that were banned, the most loved ones were TikTok, Shareit, UC Browser, Shein, CamScanner, Helo, Weibo, WeChat, Club Factory, and more.

    Why were the Chinese apps banned in India?

    The apps were banned due to the security risks that they posed. It was alleged that the apps were being used to track and monitor the citizens of India.

    Will the ban on Chinese apps be lifted?

    The ban was temporary with the Indian government wanting proper proof of the security concerns. However, no proper response has been given yet and the bans are likely to become permanent.

  • Case Study of How Indian Brands Under Twitter Attack After Indo-China Conflict

    Indian based startup unicorns like Flipkart, Zomato, Swiggy and Paytm have recently been under the radar of Twitterati accused them of getting investments from Chinese investors. This anger has abruptly taken a rise after the deceitful act done by China at the Galwan Valley after 20 Indian soldiers were killed.

    People have shown their anger on Twitter and have also suggested to start boycotting the services of these applications which are either china based or being funded by Chinese investors all over India. Many users have asked that these companies should get their stakes back as most of the stakes of these companies are in the hold of Chinese investors.

    How Flipkart Responding To The Situation?
    Snapdeal Statement
    China’s Investment and Future Prediction

    How Flipkart Responding To The Situation?

    People on Twitter are asking people to boycott and it can be a harm to their current market situation. Although they have not come up with any formal response regarding this they posted a photo informing people that how they are trying to help sellers across India to work hard and how they will support them by providing their health insurance plans, by laying off the storage fees and trying to provide flexible work policies making them feel more comfortable and helping these sellers to ease their work.

    China has created a large effect in the Indian market by investing frequently in the past 5 to 6 years. Many of the Indian homegrown startups have been backed up by Chinese investors. China has been a key investor in the technological development of the Indian market. With the recent situation where people are boycotting Chinese goods and the Government is banning Chinese Apps, things are turning worse.

    “The overall sentiment is anti-China and that is building on various counts which have now been aggregated. A lot will depend on whether or not the government wants to play the hardball.The social media storm was inevitable. In the past also we have seen how some apps were downgraded citing ‘national interest’. There could also be some direct business impact for the time being. However, how it will reflect in the long term will totally depend on the way the government plans to handle the current situation.” – Anonymous Industry Executive

    Snapdeal Statement

    While companies like Flipkart, Ola, Zomato, Swiggy and Oyo have not given any formal statement or uttered any word regarding this but Snapdeal came forward to give a statement.

    “Snapdeal has always been focused on creating opportunities and access for India’s small and medium businesses – sellers and manufacturers. For over a decade, we have championed the cause of Indian MSMEs and provided them with a platform to grow and succeed. As a proudly Indian company, we remain committed and steadfast in this mission.” – Snapdeal

    China’s Investment and Future Prediction

    A source named Gateway House has estimated around $4 billion of investments have been done by them in India’s technology-based Startups in 2019 while a $2 billion investment was done in the year 2018. Moreover, at least 18 of the top 30 startups in India are being backed by Chinese investors.

    Ant Financial, Tencent, Shunwei Capital, and Alibaba are some of the big Chinese investors who have their stakes in Indian based unicorns. Well, a startup founder has also stated that after the month of April the Chinese investments have started to come down due to which the doors have been opened for other avenues which are based in UK, USA, Middle East and India.

    “Fresh investments will take time because everyone is cautious as to what will happen next. There is going to be a bit of a lull because the sentiment is certainly low. Both Wuhan and border tensions have come at the same time. There is an element of negativity. However, it will not have a major impact on the existing companies operating in India that have Chinese investors on board. The very fact that Chinese companies have invested in Indian firms, doesn’t make them ‘Chinese products’. There are so many Indian companies that have set up manufacturing units in China. If we keep on boycotting things like this, we will end up hurting our own economy and the talent growth” – Sreedhar Prasad, Independent E-commerce Analyst

    Conclusion

    Although it will be a hard road for India on the economic front for a while as there is a ban on the investments by the world’s second-largest economy it will help in getting invested by other countries too which are more reliable and will help create a good relationship with them. Also, it will be helping all the Indian based startups and entrepreneurs and provide them with a great opportunity in the near future.

    With the current tensions at the border, it looks impossible for a while to expect good relations with China and the spread of the deadly coronavirus will also play an important role in the Chinese market as many countries would give a second thought to having economic relations with them.

    The USA is the world’s largest economy, and is showing some disinterest in China for the past two to three months too can look forward to India and can become a prime investor in these firms.

    FAQs

    How many Chinese apps are banned in India?

    224 Chinese are banned in India since 2020

    Is PUBG banned in India?

    PUBG is banned in India under the instruction of the Government of India.

    Why Chinese apps are banned in India?

    Chinese apps are banned in India because of the security and thereat of Indian citizens and the ongoing conflict between the two countries.

  • List of Chinese Apps That Got Quite Popular in India

    A recent study reveals that India has been the world’s fastest-growing app market over the past few years. And Chinese apps have established their dominance in India. Reports suggest that the top Chinese apps in India are being used by millions of Indians. However, there has been a major slowdown ever since the Indian government started banning the use of certain applications made in China owing to national security concerns. In June 2020, the government had banned 59 Chinese apps, according to the MeITY (Ministry of Electronics and Information technology) orders stating that the apps were engaging in activities that were said to be prejudicial to the sovereignty, defence and security of the country.

    With a population of 1.38 billion, India is the fastest-growing mobile app market. One of the major reasons ore than 300 million Indians use smartphones. However, in September 2020 the Government of India again banned 118 top Chinese apps in India. This post outlines the list of Chinese apps that were used in India but were banned in later on.

    Chinese Social Media Apps In India

    1. TikTok
    2. Bigo Live
    3. Helo
    4. Liveme
    5. Likee
    6. UVideo
    7. Vmate

    Chinese Gaming Apps In India

    1. PUBG
    2. Clash Of Clans
    3. Mafia City
    4. Rise Of Kingdoms

    Chinese File Transfer Apps In India

    1. SHAREit
    2. Xender

    Chinese E-Commerce Apps In India

    1. SHEIN
    2. ClubFactory

    Other Popularly used Chinese Apps In India

    1. CamScanner
    2. BeautyPlus
    3. UC Browser
    4. Brochill App

    Chinese Social Media Apps In India

    TikTok

    TikTok - Popular Chinese App in India
    TikTok – Popular Chinese App

    TikTok is a video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, talents, and comedy videos. India was the the largest market for TikTok with around 200 million monthly active users. According to sources, 39% of TikTok’s global users were from India. It has managed to outstrip the growth of Facebook in key markets and was moving towards global user domination. TikTok is one of the all Chinese apps that had become one of the most used Chinese apps of 2020 in India. The app was then banned in June of 2020 by the government of India.

    Bigo Live

    Bigo Live - Popular Chinese App
    Bigo Live – Popular Chinese App

    Bigo Live is a live streaming application that lets users create as well as consume content while going live. This app gives a platform to people for showcasing their talents and to explore global talent. India accounted for 32% of its 11 million new users. This app is also on the list top Chinese apps that was banned in June, 2020.

    Helo

    Helo - Popular Chinese App
    Helo – Popular Chinese App

    Helo is a social media platform where users can create, upload, and share a variety of content. It has over 50 million monthly active users and supports 14 Indian languages. Helo was tremendously successful because it allows the user to connect with his or her friends and family in native languages. Helo was banned in June 2020 along with the other apps.

    Liveme

    Liveme - Popular Chinese App
    Liveme – Popular Chinese App

    Liveme is a live streaming video app. Along with sharing video, Liveme also allows users to share their locations. One can search for people streaming close by. Liveme has over 13 million users in India. Not only does it help to grow “name and fame”, Liveme also allows its users to create connections with people around the world.

    Likee

    Likee - Popular Chinese App
    Likee – Popular Chinese App

    Likee was a top Chinese app in India which was owned by Chinese social media company Joyy Inc. Likee is a Singapore-based app gaining significant traction since its launch in 2017. The Likee app is a video maker and editor that supports various artistic effects. It is easy to use and is ideal for creating and sharing videos on social media platforms. Likee’s mobile monthly active users reached 80.7 million recently. Like was also one of the most well known Chinese app was banned in India.

    UVideo

    Uvideo - Popular Chinese App
    Uvideo – Popular Chinese App

    Uvideo is a video status app that has gained popularity amongst the Indian users. These videos can be used as WhatsApp status or even Facebook stories. The app is popular because it offers easy to use interface for creating or editing videos. However the app was taken down from Google Play store for violating some of their policies.

    Vmate

    Vmate - Popular Chinese App
    Vmate – Popular Chinese App

    The Vmate app is another short video sharing platform which is similar to TikTok. Even after it being dominated by Tiktok in India the Vmate’s status is high as it has a large user base and among the top Chinese app in India.


    Insights About Chinese Apps And Their Alternatives
    Chinese app has been banned in India. Here are the most Popular Chinese Apps & their Alternatives. Find out Alternative apps for Chinese apps.


    Chinese Gaming Apps In India

    PUBG

    PUBG - Popular Chinese App
    PUBG – Popular Chinese App

    Player Unknown’s battleground, popularly known as PUBG, is an online multiplayer battle royal game made in South Korea. Tencent has licensed the game and was testing a mobile app version in China. Over the years, it has become the bestselling and the most played video game of all time. It is among the most Popular Chinese apps in India and has around 10-15 million daily active users. PUBG holds the second place in the most played video game category in India. The most appealing part about the game is that it is free for mobile users. Pubg was banned in September 2020 by the MeITY department.

    Clash Of Clans

    Clash of Clans - Popular Chinese App
    Clash of Clans – Popular Chinese App

    Clash of Clans is a freemium mobile strategy video game with approximately 10-15 million users in India. With India having more than 50% of its population below the age of 25, this kind of video games gain popularity quite popularity in the nation. Clash of clans is one of the apps that was not banned and is still one most the most downloaded mobile gaming apps of 2021.

    Mafia City

    Mafia City - Popular Chinese App
    Mafia City – Popular Chinese App

    Mafia City is a freemium city-building and crew management simulator game developed and published by the Chinese mobile game studio Yotta Games Limited. It is available for both Android and iOS platforms. Mafia city was banned in India in September, 2020.

    Rise Of Kingdoms

    Rise of Kingdoms (ROK) - Popular Chinese App
    Rise of Kingdoms (ROK) – Popular Chinese App

    Developed by Chengdu Legou and published by Lilith, it goes beyond doubt that Rise of Kingdoms (ROK) is the most noteworthy product amidst all Chinese-made SLG mobile games in 2019. Lilith’s ROK pulled in nearly $61 million from abroad in October, beating Tencent’s PUBG Mobile as the most profitable Chinese game overseas for the month with a 13% month-to-month increase rate. Rise of kingdoms was also banned on September 2020.

    Top Chinese apps in India

    Chinese File Transfer Apps In India

    SHAREit

    SHAREit - Popular Chinese App
    SHAREit – Popular Chinese App

    SHAREit is a Chinese file sharing app that allows the sharing of photos, videos, music, contacts, and large files such as movies. It allows file sharing on Windows, Windows phones, Android, and iOS. Currently, it has 200 million users in India. SHAREit is wildly popular because it transfers large files within seconds. Share it was popular chines app but was also unfortunately banned in June of 2020.

    Xender

    Xender - Popular Chinese App
    Xender – Popular Chinese App

    Xender has become one of the world’s leading applications for file transfer and sharing. It allows the smooth transfer and sharing of files of different types and sizes over various mobile devices without internet dependency. Xender has crossed 170 million users in India. Is Xender any different from SHAREit? The answer is yes; Xender’s maximum speed of transferring file is about 40MB/s while SHAREit has a maximum speed of 20MB/s.

    Chinese E-Commerce Apps In India

    SHEIN

    SHEIN - chinese shopping app in india
    SHEIN – Chinese shopping app in India

    SHEIN is a famous Chinese app that is an international business-to-consumer e-commerce platform for all fashion related needs. SHEIN mainly focuses on women’s wear and accessories but also offers men’s apparel, kids wear, accessories, etc. SHEIN tripled its business in India within a year, serving approximately 1 million active users. It was quite popular for its low-priced product catalog.

    ClubFactory

    ClubFactory - Chinese shopping app in India
    ClubFactory – Chinese shopping app in India

    ClubFactory is a fashion, lifestyle, and beauty e-commerce store headquartered in Hangzhou, Zhejiang (China). It sells a variety of products at cheap prices. ClubFactory surpassed 100 million monthly active users in India. Both Shein and ClubFactory were banned in June 2020.

    Here are some best alternatives to the Chinese Apps

    Other Popularly used Chinese Apps In India

    CamScanner

    CamScanner - Popular Chinese App in India
    CamScanner – Popular Chinese App in India

    CamScanner is a mobile app that allows mobile devices to be used for scanning images. This app allows the user to scan, store, and sync content across smartphones, tablets, and mobile. CamScanner has around 100 million users and was widely used by Indians until it was banned.

    BeautyPlus

    BeautyPlus - Popular Chinese App in India
    BeautyPlus – Popular Chinese App in India

    BeautyPlus is a selfie camera and photo editing application for android users. The app is popular among photographers, makeup enthusiast, and selfie experts. It has various functions like airbrushing, slimming, and skin smoothening. According to sources, BeautyPlus has over 100 million users in India, and was also banned.

    UC Browser

    UC Browser - Popular Chinese App in India
    UC Browser – Popular Chinese App in India

    This made in China app is a web browser owned by a China-based mobile internet company. It is more popular than Google Chrome in some of Asia’s fastest-growing markets. UC Browser has over 130 million users in India today. The reason behind its popularity is its capability to render fully-functional revamped pages that are suitable for slow network connections, i.e., 2G. It saves up to 79% more data than Google Chrome but was again banned in India.

    Brochill App

    Brochill - Popular Chinese App
    Brochill – Popular Chinese App

    Brochill is a AI vernacular content platform which is used to share various things like images, videos, stickers, personalized video quizzes, songs, quotes, etc. The Brochill apps video downloads are also easily available.

    Some Other Top Chinese Apps In India 2020

    • Kwai
    • UC Browser Mini
    • Mobile legends
    • Turbo VPN
    • WeChat
    • Game of Sultans
    • Battle of Empires
    • LivU
    • Cheez
    • NewsDog
    • Rise of Civilization
    • Flash Keyboard
    • NonoLive
    • Parallel Space
    • Weibo
    • UDictionary

    Conclusion

    Over the years, Chinese apps have been extremely successful in taking over the Indian market. With India having the world’s largest youth population, Chinese apps have found the ideal customer base in Indians. Now, Chinese apps have got banned by Government of India after The ministry of electronics and IT found security concerns with these apps.

    FAQs

    Is Helo A Chinese App?

    Yes, Helo is a social networking app launched by China’s Bytedance in June, 2018. The application is the Chinese version of India’s Sharechat and covers showbiz, entertainment, politics, parenting, farming, and much more.

    Is B612 A Chinese App?

    No. The popular photo app, named after a planet from the novella Little Prince, is owned by Japan’s Line Corp.

    Is Likee A Chinese App?

    Owned by Chinese social media company Joyy Inc. Likee is a Singapore-based app heading towards its biggest global push since launching in 2017.

    Which Country’s App is Zili?

    Xiaomi (a Chinese electronics company) has launched a TikTok rival app called Zili. There is no need of a Xiaomi device running MIUI to test it, and anyone with an Android smartphone can try out Zili.

    Is Viva Video A Chinese App?

    Viva Video has been developed by QuVideo Inc., a Chinese company based in Hangzhou. QuVideo also created SlidePlus.

    Is Photolab A Chinese App?

    Yes, Photo Lab is an application from China.

    Yes, the GalleryVault app was developed by the China-based “GalleryVault Developer Team”.

    Some of the Chinese apps that were very popular in India are:

    • TikTok
    • Likee
    • UC Browser
    • Camscanner
    • Pubg
    • Club Factory
    • Shein
    • Liveme
    • SHAREit

    Uvideo and Xender apps are from which country?

    Xender app and Uvideo apps are from China.

    What is Chinese app detector?

    Chinese app detector is an app that is also a tool to find chinese applications installed in your device.

  • Can India Really Boycott Chinese Goods and Products? | Chinese Goods Boycott Impact

    India is a very calm country. It has shown resilience in every work that it has taken in hand. The government and all the diplomats keep on trying hard to maintain that image of a peaceful country. But when we say that India is peaceful and calm, we don’t mean that it just tolerates any nonsense that the world throws at it.

    In a bugle of incidents, India was hit by China in a very crucial spot. There were fatal border clashes between these two biggest countries in the world. set of events started to take place in India. A trend that was probably never thought of before. The trend was to boycott Chinese products in India. Anything or any product that was a product of China was boycotted from the market in large numbers.

    All this was done in a hope that it will affect the Chinese economy in a bad way. It was done as a reply to the Chinese backlash that happened across the border. The backlash was one of a kind and was never seen before. It happened on the land of the border of India and China.

    When this happened and people of India began to think that they will reduce the consumption of Chinese products up to a level zero, they didn’t think about the after-effects of this action. They didn’t even think if boycotting at a national level is even possible or not? They didn’t even think about the fact that, if this action is even possible? If you have ever wandered in this direction of thought, then this is the article for you. Here, in the article, we will discuss how the Chinese goods were boycotted and were even possible for a country like India to boycott products of China.

    The India-China Clash
    Is There a Substitute for China?
    Government’s Atma Nirbhar Bharat Scheme

    The India-China Clash

    This is the core issue that India faced and it is also the core of the thought of boycotting Chinese products in India. China was involved in some serious backlash on the border of India. Every citizen thought of taking revenge on China. The fastest way that they could think of, was the Gandhian way. The way of boycotting anything and everything that was manufactured in China.

    Anything and any product from China faced a backlash. People all over the country decided to boycott products from China. This was a patriot blind act but this really shows the zeal with which the citizens of India operate.

    This was the beginning of the Anti China trend which focussed on eradicating every Chinese product from the market. People in the western Indian city of Ahmedabad hurled Chinese TV sets down their balconies, while traders in the capital, Delhi, protested by burning Chinese goods.

    On the other hand, when people were hugely boycotting Chinese products, the government of India said nothing. The government of India mentioned nothing officially to the anti china sentiments that flowed in the country.

    Despite the Indian government saying nothing about the boycotting of goods from the land of China, there was something that went on in the background. In the backstages, Indian public sector undertakings and all the designated departments of the government were supposed to lessen the influence of Chinese counterparts and Chinese involvement in the processes. This is something that can be seen clearly when the accounts of the government were scrutinised.

    The railways were one of the organisations which hold a lot of tender for every work that it does. It was also the organisation that was reported to have cancelled a lot of work that was outsourced to some of the Chinese companies in the record. This really raises eyebrows in the direction of boycotting Chinese involvement in every major decision in India.

    It was also reported that the government also asked all the electronic commerce on the internet to show the country of origin, from which the products are sold. This can be a way to promote more transparency and fluency in electronic commerce but this can also be something relating to the anti china movement.

    Later in time, India took even more intense steps to stop Chinese influence and involvement in India. The government banned more than half of apps that were flagged as inappropriate in privacy and safety issues. This included very famous apps like TikTok, UC browser and the CamScanner.

    After the backlash that happened because of China, the bilateral relations were obviously bad and it was proof of bad handling of relations from the side of China. China became a culprit to the whole world and trades with India worsened at the time of the clash. It was also seen that the bilateral trade between countries was already down by as much as 15 percent. This figure was the lowest since 2018.

    It was also speculated that the Indian government will also impose more and more tax on the import of items from China. Which will eventually demotivate people of India to buy from China and look for other alternatives. This was a big question, the question of selection of alternatives apart from the land of China.

    China, as it is known to the world, is a cheap Labour country, which can manufacture things at a very low cost. This is a very big competitive advantage that China has over the world. It is populous and it provides products that are relatively cheap than most parts of the world.

    Multiple companies who are MNCs use China as a step in their supply chains all over the world. So this is a crucial question to ask. What are the alternatives to China and if India can even afford the boycott? Is it even possible to reduce products from China and still keep the growth levels up in our country? Let us discuss some reports.

    Is There a Substitute for China?

    As the Anti-Chinese sentiment flourished on the land of India, it was very few people who were thinking, “If not China then who ?” China is probably the biggest exporter to India in terms of the magnitude of imports from the nation. There are a lot of industries that are dependent on China in terms of materials that they require to carry on their respective productions.

    “At least 70% of India’s drug intermediary needs are fulfilled by China,” Sudarshan Jain, president of the Indian Pharmaceutical Alliance, told the BBC.

    Not just for India, for China too, India is a great market. Both are hugely dependent on each other but China has a competitive advantage of being at a high level of manufacturing for the world. In other words, China is the second-largest trading channel for India after the United States. This makes it really important for China to not mess up relations with India.

    Another fact is that all the imports from China account for about 12 percent of sectors such as automotive components and parts, Chemicals, pharmaceuticals and consumer electronics.

    India’s booming smartphone sector is also one of the sectors which heavily depends on cheap Chinese phones made by Oppo, Xiaomi and others with the majority of share in the local market.

    “We are not worried about finished goods. But most players across the globe import key components such as compressors from China,” says B Thiagrajan, managing director of Blue Star Limited, an Indian manufacturer of air conditioners, air purifiers and water coolers.

    He also adds that it generally takes a lot of time to set up supply chains that are local and intrinsic to a nation. For a country like India where demand is huge for every product and service, setting up a local supply chain will be a work of wonder. Especially for the products for which it is hard to find a substitute. Handicraft is a category where India imported $431 million worth of goods from China in the 2020 financial year without any significant opposite in exports.

    China is a big player in not just the market of China but also in the market of India. There can be multiple occasions when investors from China invest hugely in India. There are instances when Chinese money flew out to India into Indian startups which later turned into unicorns and are now a world-renowned brand.

    There are many companies that invest in India, such as the technological giants of Alibaba and Tencent, which are behind a lot of money that flows into the Indian economy through startup tunnels. The examples include a lot of famous and household names like Zomato, Paytm, Big basket and cab aggregator Ola.

    All these companies were once small companies and startups which grew to become multi-million dollar ventures with help from investors all over the world. One of the investors was from China and they mean serious business when it comes to money and wealth creation for both parties.

    “There have been more than 90 Chinese investments in Indian startups, most of them made over the last five years. Eighteen out of 30 Indian unicorns [tech startups valued at over $1bn] have a Chinese investor,” says Amit Bhandari, an analyst at Gateway house.

    At $6.2 billion, direct Chinese investment in India appears relatively small. But, Mr Bhandari says, restricting the likes of Alibaba from creating monopolies in the Indian market will be crucial given the “outsized impact” of these investments.

    The foreign direct investments are a great mention here. India has already amended its FDI (foreign direct investment) rules to stave off hostile takeovers of Indian companies.

    While China has accused India of contravening WTO principles, it’s unlikely to cut ice under current circumstances “as there is no way of enforcing any decision if an intercountry conflict is cited as a reason to justify the violations”, Zulfiquar Memon, managing partner at MZM Legal, said in an email interview.

    This will provide India with some freedom to reduce the dependency that it has in terms of imports from China. This is the mantra of self-reliance, which is simply the fact that you can reduce imports when you are Atma Nirbhar, or self-reliant in yourself. India has a big trade deficit that touches the number that’s nearly $50 billion.

    India Exports to China
    India Exports to China

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    Government’s Atma Nirbhar Bharat Scheme

    When everyone is talking about boycotting China and letting the bird go out of hand, it is the question of how the land will be satiated. This can be done by finding some alternatives to China which are really rare. Or this can be achieved when Bharat becomes self-reliant in its goods and produces. This is the time when the government is promoting the self-reliant scheme in India. It is promoting and motivating every initiative that will lead to making India self-reliant in some way or the other.

    So to lessen the dependence of imports among the Anti China sentiments, India is thinking of reliance. That is the reason why The government is now emphasising “Atma Nirbhar” or “self-reliance” in India. It is a term that explains some entity that is full in itself and does not need others to sustain itself. The Atma Nirbhar Bharat Yojana tries to cover five crucial things in an economy: economy, infrastructure, system, vibrant demography and demand.

    In a recent report, The daily Global Times warned that “China’s restraint is not weak”. It says it would “be extremely dangerous for India to allow anti-China groups to stir public opinion, thus escalating tensions”, and adds that the focus should instead be on “economic recovery”.

    The domestic manufacturing sector of India can substitute as much as 25% of total imports from China, according to new findings from Acuité, a rating agency. This would lead to a reduced import bill of over $8bn in a single year.

    This is a huge step towards a self-reliant India but this will introduce many retrains in the market. People would have to face some issues of supply and demand for that matter too. Mr Bhandari of Gateway House says boycotting popular Chinese apps such as TikTok might be more effective than boycotting physical goods in terms of value-added because there are multiple alternatives.

    Conclusion

    As we see that both China and India are huge storehouses of demand and supply. For India, China accounts for about 12 percent of imports in many major sectors of the country. China is the second-largest trade channel for India which is just after the United States. Thus, both the economies generate a lot of demand and supply which help both the countries in the manner they should.

    The Anti-china sentiment that flew across India was a big blow to the relations and magnitude of imports and exports. This effect was deepened when the coronavirus hit the world.

    As the covid 19 pandemic blew in the whole world, the demand for medicines and all the equipment that is needed by doctors increased a million times. This was the time when India’s imports from China rose in June and July 2020 by about 7.2%. At the same time, exports to China have contracted by 1.4% despite the demand slowdown due to COVID-19. The primary instruments needed in India were the PPE kits and all the emergency equipment required for treating the Covid 19 disasters.

    Not just this, Chinese capital has been a very good source of foreign direct investments in India and this has broadened relationships in many ways. Both the countries benefit from this, in terms of wealth creation.

    According to Invest India, there are more than 800 Chinese companies in India’s domestic market. All these factors include that India replied to China on borders a hard way. Citizens too joined the party by trying to boycott Chinese goods.

    This is impossible to completely vanish Chinese produce from India but it is good to be self-reliant. The government has probably found a sweet silver line of hope in all this time of Anti China sentiment. The idea of sustainability will improve the nation-building process and is overall a sustainable method for growth.

    FAQs

    Can India completely boycott Chinese products?

    As of now, it is not possible to completely boycott Chinese goods as India is on its way to becoming a self-reliant nation. Also, there will be huge job losses as China will push their companies to stop their production in India.

    As the products of China are somewhat cheap compared to Indian products so people prefer Chinese products.

    Is China a threat to the Indian market?

    Yes, China provides goods that are really cheap compared to Indian products which are affecting the small and medium business industry in India.

  • Why did the Chinese Government Ban the ride-hailing firm Didi?

    The Chinese Government had been hunting down the tech giant Alibaba for a long time in the country and has also ensured to remove Jack Ma from his board member position. The Government and the regulatory authority have recently removed a tech company from the app store of China soon after it was listed on the NYSE. Let’s look at why China had banned Didi.

    Didi – Latest News
    About Didi
    Why was Didi Banned in China?
    Didi’s response on the Ban
    Chinese regulators on overseas listed companies
    FAQ

    Didi Ban – Latest News

    The shares of the company, Didi had seen a fall of around 20% as the Chinese Regulators had removed the application from the app store in China. The company has been all over the news in regards to the troubles in China.

    The mobile application is said to have been collecting various information from the customer and this is considered to be the major reason for tightening the restrictions on the mobile application.

    The company had been listed on the New York Stock Exchange but just after some days of the listing the Government of China had accused Didi of cybercrime and have suspended the new registration of customers on the app.

    About Didi

    Didi is a Chinese based vehicle hiring company that was started in the year 2012. The company has its headquarters in Beijing and has more than 550 million users and tens of drivers associated with it.

    The services provided by the company include transportation services, social ride sharing, taxi hailing, bike sharing, social ride sharing etc. which are app-based services. They also provide services such as on demand delivery services, automobile services which include leasing, sales, financing, maintenance, electric vehicle charging, co-development of automobiles with automakers, etc.

    In the year 2016, the company had acquired the Uber in China and has established a prominent space in the industry.

    Why was Didi Banned in China?

    The Chinese regulators have conveyed that the app posed a cybersecurity risk for the customers and that is one of the major reasons to remove the mobile application from the app store. The regulators have also accused the company for have collecting and using the personal information of the customers illegally.

    Some experts have estimated that the crackdown on Didi by the Chinese regulators is an attempt to prevent the data and information of the Chinese companies to be leaked outside. The company was listed on the New York Stock Exchange in month of June 2021.


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    Didi’s response on the Ban

    The shares of Didi have been falling since the tightening of regulations from the Chinese authority. The investors of the company have been clattered and this has happened within a week since the company had gone public in the United States.

    Didi Share Price
    Didi Share Price

    Didi is enormously reliant on its home market and has more than 300 million active users in the country. The company has conveyed that they are working with the regulators in order to comply with the rules and regulations and towards working to make certain changes to the application.

    Chinese regulators on overseas listed companies

    The Regulators of China has stated that they would increase the regulations that they have laid down on the overseas listed companies. The country will start regulating a keeping a periodic check on the information such companies are sending and receiving across the borders. The motive is said to ensure that the Chinese consumers are safe from cybercrimes or the leak of personal information.

    The Government has made a strict order to punish certain illegal activities by the companies such as fraudulent share issuance, market manipulation, embezzlement, etc. The regulators have conveyed that the securities fraud was prominent in the overseas market.

    Conclusion

    However, the company has conveyed that the customers and the drivers who had already downloaded the application won’t be affected due to the crackdown and also the company has stated that it expects a hit in its revenue generation in the country.

    FAQ

    When was Didi Chuxing founded?

    Didi Chuxing was founded in 2012 by Cheng Wei, Zhang Bo, Wu Rui.

    Why did China ban Didi?

    China’s internet regulator banned Didi’s, saying it illegally collected users’ personal data.

  • Helo App – A Chinese App that is Letting Millions of Indians Enjoy Content in Their Own Regional Language!

    Helo app is a Chinese social media platform, where besides English, content is also available in 14 other Indian regional languages. Zhang Yiming founded the Helo App in the year 2018.

    People all over the world are spending more and more time on their smartphones, as revealed by a survey carried on by Cybermedia Research (CMR) and smartphone brand Vivo, an average Indian spends one-third of his waking hours on a phone, which amounts to 1800 hours a year. Again as reported by Statista, in February 2020, there are more than 3 billion smartphone users worldwide, while China, India, and the USA have the highest number of smartphone users.

    With the growing prominence of smartphones in our day to day lives, many app development companies are coming up with interesting apps to entice the smartphone using population. Speaking of the Indian app market, many Chinese apps gained popularity among the Indian users, and one such app is Helo. Developed by ‘ByteDance’, the makers of TikTok,

    While currently due to the charges raised against China as regards COVID 19, an increasing number of people are uninstalling Chinese apps including Helo, but since its launch in 2018, it has been downloaded by millions of users, thus making Helo app one of the top downloaded apps in India. Here are some interesting facts and figures about Helo – India’s coolest social app!


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    Helo App – Company Highlights

    Startup Name Helo App
    Headquarter Beijing (China)
    Founder Zhang Yiming
    Founded 2018
    Sector Mobile Application
    Parent Organization ByteDance
    Website helo-app.com

    About Helo App
    Helo App – Country/Headquarters
    Helo App – Founder
    Helo App – Funding & Investors
    Helo App – Competitors
    Helo App – Growth
    Helo App – Future Plans
    Helo App – Latest News
    Helo App – FAQs

    About Helo App

    Helo app showcases itself as India’s coolest social media app and has indeed come up with cool features to keep its users engaged. Once you are on the app, you can scroll through interesting content shared by other Helo app users; share your content which can be in the form of text, photo, video, and poll; follow your favorite celebrities who are present on the platform (from Bollywood stars to popular singers and comedians, there are many known personalities on the platform); you can download the content posted on the platform, and also chat with your friends who are on the Helo app.

    The best part is the Helo app, besides entertaining you, also allows you to earn some money, and there are many ways to make money on the Helo app. You can earn money by referring it your friends, posting content, and even watching videos. Again with the huge number of users available on the platform, the Helo app is a great platform to market your products as well.


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    Helo App – Country/Headquarters

    Helo App is based out of China. Its headquarters is in Beijing, China.

    This social app is a Chinese variant of Sharechat (an Indian local app). Chinese entrepreneur Zhang Yiming founded ByteDance in 2012, and Helo is a platform developed by ByteDance.


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    Helo App – Founder

    Chinese entrepreneur Zhang Yiming founded ByteDance in 2012, and Helo is a platform developed by ByteDance. Other platforms developed by ByteDance are TikTok, Toutiao, TopBuzz, and Vigo Video. Toutiao is very similar to the Helo app and is quite popular in China. ByteDance is valued at $75 Billion.

    ByteDance Founder Zhang Yiming
    ByteDance Founder Zhang Yiming

    A software engineer by education, Helo app founder Zhang Yiming worked with Kuxun (a travel website), and later for Microsoft. In 2009, Zhang Yiming, started his first entrepreneurial venture 99fang.com, which is an online real estate search platform. Yiming is presently 37 years old.

    Helo App – Funding & Investors

    Helo app’s parent company ByteDance has raised total funding worth $7.4 billion in 9 rounds. ByteDance is also considering a public listing of its shares that may value the company $150 billion and $180 billion. However, as per recent reports, with a sufficient amount of cash in hand, ByteDance is in no hurry to launch an IPO.

    Helo App – Competitors

    India’s very own social sharing app ShareChat is the major competitor of Helo. Helo was initially just the clone of ShareChat and was even taken to court for copying its design and thus violating copyrights. ShareChat later had to change its design to save itself legal proceedings. It claims to have over 60 million monthly active users. In 2019, SharChat also acquired video startup ‘Clip’ to strengthen its fight against ByteDance.

    Interestingly, ByteDance was in talk with ShareChat and wished to invest in it, but later things took a new turn when it decided to compete with ShareChat by launching Helo.


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    Helo App – Growth

    Owing to the availability of content in regional languages, Chinese app Helo is gaining much popularity even in Tier II and Tier III cities of India. As reported, in July 2019, Helo had over 50 million monthly active users (MAUs). Helo app is among the most downloaded apps of Google Play store and had 1 million downloads just within one month of its launch in 2018, and is also one of the top downloaded apps on the App Store.

    Again, besides India, the Helo app also has been made available for download in the US, Canada, Singapore, Malaysia, Saudi Arabia, UAE, Oman, Kuwait, Qatar, Nepal, Sri Lanka, South Africa, and Bangladesh to serve Indians in these locations. As claimed by the company in June 2019, users spend an average of 30 minutes on the Helo app, and 85% of the content on the platform is user-generated.

    Helo App – Future Plans

    Helo is a Chinese app and is chasing a target of garnering 100 million users on the platform. To achieve the goal, Helo is trying different techniques to catch the fancy of users and content creators. From free traffic boost to staff support, and Helo live streaming to Helo Analytics, it is providing good opportunities to eligible content creators to increase their followers. It has also started a ‘Helo Stars’ incubation program, whereby it is supporting 100 content creators to reach one million followers.

    Helo App – Latest News

    As per the notification received by The Ministry of Information Technology on Ban of 59 Chinese Apps, one among them is Helo App. Predominantly, India served as the target market for Helo App with over 50 million Indian users and more than 10.8 Million installs over its existence.

    The Helo app ban is going to affect the net worth of ByteDance by a lot! As per the reports generated by Global Times, ByteDance (Parent Company of Helo app and many other chinese apps) is going to face a loss of close to $6 Billion. With its exhaustive investment around $1 Billion in Indian Market, ByteDance is certainly looking up for significant downfall in coming days unless they can get helo app back in India soon.


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    Helo App – FAQs

    Helo App is from which Country?

    Helo app is a social networking app launched by a leading company from China, Bytedance. This social app is a Chinese variant of Sharechat (an Indian local app).

    Who is the Founder of Helo App?

    Chinese entrepreneur Zhang Yiming founded ByteDance in 2012, and Helo is a platform developed by ByteDance.

    What are the Top Alternatives to Helo App in India?

    ShareChat, Roposo, Chingari are alternatives to the Helo App in India.

    Who is Helo App’s parent company?

    ByteDance is the parent company of Helo App.

    Is Help app banned in India?

    Yes, unfortunately The Ministry of Information Technology has banned Helo App along with 59 other Chinese Apps in India.

  • Chris Xu: Founder & CEO Of Shein

    Chris Xu (formally known as YangTian Xu) is the Chief Executive Officer (CEO) of Shein, one of the best fashion-oriented shopping portals today. Shein is a China-based online shopping platform that offers clothes, apparels, and accessories for women and kids. It serves customers from nearly 220 countries. Before founding Shein in 2008, Chris was part of the ‘online foreign trade marketing department’ at Nanjing Aodao.

    About Chris Xu

    Name Chris Xu
    Birthplace America
    Nationality China
    Education Washington University
    Profession Entrepreneur
    Position Founder & CEO, Shein

    Chris Xu – Personal Life
    Chris Xu – Education
    Chris Xu – Professional Life
    Chris Xu – Shein
    Chris Xu – Innovation Through Shein
    Chris Xu – Shein Growth
    Chris Xu – Shein Controversies
    Chris Xu – Shein Funding
    Chris Xu – Shein Banned In India


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    Chris Xu – Personal Life

    Chris Xu is a Chinese born in the United States of America.

    Chris Xu – Education

    Chris Xu graduated from Washington University.

    Chris Xu – Professional Life

    Before establishing Shein, Chris worked in Nanjing Aodao, a trading premium company. Chris wanted to do something of his own and Shein was his shot at entrepreneurship. He initally worked on the development of Shein’s website. Gradually, Chris distanced himself from the technical side of things at Shein and began handling sales, revenue, and marketing. If Shein stands out amongst e-commerce lynchpins today, it is because of Chris Xu’s vision and leadership.

    Chris Xu – Shein

    About Shein

    Shein is a Chinese company headquartered in Shenzhen, China. Shein was initially known as SheInside. The company frequently appears in the list of the leading e-commerce platforms. It offers a massive range of products at pocket-friendly prices, attracting customers from all over the world in the process.

    Chris Xu is the brains behind this global B2C e-commerce platform which offers a humongous product catalog comprising clothing, jewelry, shoes, apparels, and other accessories. Shein is known for its delivery prowess and for providing a seamless shopping experience.

    Attribute Details
    Previous Name Shein
    Headquarters Shenzen, China
    Ownership Privately held
    Financing Venture Capital-Backed
    Primary Industry Internet Retail
    Industries Accessories, Application Software, Clothing
    Primary Office Shenshen, Guangdong, China
    Employees 10,000 (2020)


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    Chris Xu – Innovation Through Shein

    Chris developed a fashion blogger program, a free trial center, and a bonus points program to popularize and strengthen Shein’s reach. He crafted deals that quickly caught the attention of buyers.

    Moreover, Chrish Xu recruited designers from various parts of the world to conjure a vibrant product catalog. And Shein continues to partner with upcoming designers who offer design ideas and drafts. If their designs are chosen, the designers receive 30% commission from the design’s sales and a long-term collaboration contract. The team at Shein refers to this approach as C2B business model, a setup wherein the designers beome a part of Shein’s community. They are then known as ‘Sheinside designers’.

    Chris Xu – Shein Growth

    After its launch in the year 2008, Shein has grown by leaps and bounds. It has achieved 50% YOY growth. And in just four years since its inception, Shein recorded over USD 50 million in revenue. Shein has hired fashion designers from different countries as part of its growth strategy. Chris Xu believes that partnering with designers will give Shein an edge over its competitors. He wants to cultivate a long-term relationship with them.


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    Chris Xu – Shein Controversies

    Shein’s website and mobile application host a wide range of products. From accessories to clothes, items are available at such reasonable prices that people speculated Shein to be a scam. There was a time when several individuals tweeted about the low prices of products on Shein and doubted the authenticity of the company. However, not every tweet was meant to be tweeted in a negative light. Some people were genuinely curious about Shein’s business model.

    The Corporate Social Responsibility page on Shein’s website asserts that the company focused on those initiatives which enabled ethical and eco-friendly products. The outcome was excellent products at dirt-cheap prices. Shein ensures its operations meet the highest industry standards.  

    Chris Xu- Shein Funding

    Investors have shown serious interest in Shein. The table below lists the various rounds of funding that have been conducted to date.

    Deal Type Date
    Later Stage VC (Series E) 4 August 2020
    IPO 12 July, 2020
    Later Stage VC (Series D) 1 January 2020
    Later Stage VC (Series C) 1 January 2018
    Later Stage VC (Series B) 5 June 2015
    Later Stage VC (Series A1) 1 September 2014
    Later Stage VC (Series A) 19 October 2013


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    Chris Xu – Shein Banned In India

    Owing to the border tensions and security issues, the Indian government banned 59 Chinese apps. And Shein among those apps.

    Before the ban, Shein was one of the most popular e-commerce platforms in India. As long as the Indian government upholds the band, Shein’s foothold on the Indian market, one of the largest consumer bases in the world, will continue to weaken.

  • OnePlus – A Lesson on How to Break into the Android Market[OnePlus Case Study]

    For a long time there has been this general belief that there is no Android phone that can compete with the Apple Models based on quality, this is what OnePlus aimed to change ever since its formation. OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese smartphone and electronics manufacturer based in Shenzen, Guangdong, founded by Pete Lau (CEO) and Carl Pei (Drector) in December 2013.

    As of February 2020, OnePlus is the top selling premium smartphone brand in India holding 33% of the total market share. Apart from smartphones, OnePlus also deals in other devices like earphones, chargers and Smart Television sets in over 340 countries. The story behind the formation and the motivation of the brand is a fascinating.

    Here’s a thoroughly studied OnePlus Case Study that’s going to clear every doubt that you might have in your mind regarding OnePlus.

    OnePlus – History
    Production Model Of OnePlus
    Pricing Strategy Of OnePlus
    OnePlus Business Strategy In India
    Future Of OnePlus

    OnePlus – History

    As mentioned OnePlus was co founded by Pete Lau and Carl Pei. At that time, Lau was the Vice President of OPPO and Pei was OPPO’s Global Marketing and E-Commerce Division Head.

    Oneplus Founders - OnePlus Case Study
    OnePlus Founders 

    While they were visiting a Café with their colleagues from OPPO, they noticed that all of them were using Apple smartphones, the reason behind this was the common belief that Android phones were concerned with market share more than the quality of their products. They put forward the concept that based on product quality, there was no “second best” to Apple.

    This is where OnePlus’s motto “Never Settle” originates from as it provides better options for the android users instead for settling for something lesser.

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    Production Model Of OnePlus

    Production Model, OnePlus - OnePlus Case Study
    Production Model Of OnePlus

    Having determined the need of a premium android smartphone line, the company then had to decide what features were to be implemented in their product lines. Their primary focus throughout the manufacturing process was on quality.

    As Lau said “we will never be different just for the sake of being different.”

    So the OnePlus production does not focuses on a ‘brand new concept that has never been seen before’ instead it gives more emphasis on improving the actual user experience in day to day life.

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    The first product of OnePlus was the highly awaited OnePlus One which was unveiled just 4 months after the company started on 22 April 2014. The model received a positive reception from the general audience.

    Despite being about half the price of the other competitors, it performed on the same level and even higher. Although there were some technical faults and lower camera quality due to the low cost, it performed very well despite having a lesser availability than its closest competitor in the Nexus series.

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    It surpassed the expected limits and set a staple for the company upon which the further models were improvised. The later models of the smartphone included improvements on the previous models and received positive reception.

    The company also introduced the T series starting from OnePlus 3 until 7 and the Pro Series starting from OnePlus 7 to 8. These models were limited edition variants to the core series designed for luxury users.

    By 2020, OnePlus became the top selling smartphone brand in India. Some of the features that appealed to the masses were unique and handy build, continuous improvement in camera quality with every new model and an affordable price.

    The company also announced its intention to venture into the Smart Television market in September 2018 starting with OnePlus Tv Q1 and the OnePlus TV U series.

    Wireless chargers were introduced along with OnePlus 8 series and the wireless earphones, OnePlus bullets with the OnePlus 6 series.

    In every product line, OnePlus puts product quality and affordability first all the while appealing to the different sections of the audience.

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    Pricing Strategy Of OnePlus

    Pricing Oneplus - Oneplus Case Study
    Pricing Oneplus 

    The pricing strategy of OnePlus focuses on the customers seeking high quality features in smartphones and other devices without spending too much into it.

    Therefore, the company focuses on high quality manufacturing and a relatively low margin of profit, opting to utilize its savings in order to make the products available and affordable to more people around the world.

    However, different countries have different prices depending upon various factors.

    OnePlus Business Strategy In India

    Over the years of its operation, OnePlus has used many innovative models and campaigns for the promotion of its products. The following are some of the popular promotional strategies and campaigns implemented by OnePlus,

    Invite Only System

    In order to manage the huge demand in the initial stages of its operation, OnePlus used an Invitation System, where the customers had to sign up for the purchase of OnePlus One at irregular intervals, they ended the Invitation System with the launch of OnePlus 3 which went on sale on an interactive VR (Virtual Reality) platform. OnePlus dubbed the event as world’s first ever VR Shopping Experience.

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    Smash The Past

    OnePlus started the Smash the Past campaign on 23 April 2014. As the name suggests, it invited a selected group of customers to smash their old phone in an effort to purchase the OnePlus One for just $1. However, this campaign didn’t work as planned because uninvited customers also started to smash their phones in videos that surfaced online and threatened the reputation of the company. As a result of this, OnePlus revised the rules thereby allowing the invited users to donate their old phones instead of smashing them. There were 140000 users and 100 were selected.

    Ladies First Campaign

    On August 13 2014, OnePlus started the controversial Ladies first Campaign, it involved handing the elusive invites to the female forum members first. The selection will be based upon the likes on their pictures with the logo of the OnePlus brand, however this received major backlash from the community and was pulled within hours of its launch.

    Brand Ambassadors

    OnePlus hired Bollywood legend Amitabh Bachchan as a Brand Ambassador for their promotion in India. And in May 2019 they hired Robert Downey Jr. for the said role.

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    Future Of OnePlus

    Slowly but surely, OnePlus is becoming a household name in the smartphone market along with established brands like OPPO and Samsung especially in India.

    However, due to the recent events that have strained the relationship between India and China that resulted in banning of various Chinese apps and products in India, the brand of OnePlus may be unaffected but the employment in its Indian stores may dwindle in the near future.

    Frequently Asked Questions About OnePlus

    How did OnePlus one start?

    OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese smartphone and electronics manufacturer based in Shenzen, Guangdong, founded by Pete Lau (CEO) and Carl Pei (Drector) in December 2013.

    While they were visiting a Café with their colleagues from OPPO, they noticed that all of them were using Apple smartphones, the reason behind this was the common belief that Android phones were concerned with market share more than the quality of their products. They put forward the concept that based on product quality, there was no “second best” to Apple.

    This is where OnePlus’s motto “Never Settle” originates from as it provides better options for the android users instead for settling for something lesser.

    Who invented OnePlus?

    OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese smartphone and electronics manufacturer based in Shenzen, Guangdong, founded by Pete Lau (CEO) and Carl Pei (Director) in December 2013.

    What is OnePlus’ Startup Story?

    For a long time there has been this general belief that there is no Android phone that can compete with the Apple Models based on quality, this is what OnePlus aimed to change ever since its formation. OnePlus Technology (Shenzen) Co., ltd simply referred to as OnePlus, is a Chinese smartphone and electronics manufacturer based in Shenzen, Guangdong, founded by Pete Lau (CEO) and Carl Pei (Director) in December 2013.

    What is Oneplus’ business strategy?

    Over the years of its operation, OnePlus has used many innovative models and campaigns for the promotion of its products. The following are some of the popular promotional strategies and campaigns implemented by OnePlus,

    • Invite Only System
    • Smash The Past – OnePlus started the Smash the Past campaign on 23 April 2014. As the name suggests, it invited a selected group of customers to smash their old phone in an effort to purchase the OnePlus One for just $1.
    • Ladies First Campaign – On August 13 2014, OnePlus started the controversial Ladies first Campaign, it involved handing the elusive invites to the female forum members first.
    • Brand Ambassadors – OnePlus hired Bollywood legend Amitabh Bachchan as a Brand Ambassador for their promotion in India.
  • PUBG cuts ties with Tencent to avoid India’s ban on Chinese apps

    PUBG Corporation said in a statement on Tuesday that Tencent Games in India will no longer be authorized to publish the mobile version of its PUBG franchise. The South Korean gaming company said it will take on all publishing responsibilities itself within the country, where PUBG was the biggest grossing mobile game last month. India is PUBG Mobile’s largest market, accounting for nearly $34 billion of its value in two days.

    The Indian government earlier this week had banned PUBG Mobile and 117 other Chinese apps including Apus Launcher Pro, AppLock, WeChat Work, Baidu among others. Soon after the ban was announced, PUBG was removed from Google Play Store and Apple App Store. However, it has not been blocked by the Internet service providers yet which means that the users who already have the app installed can still use.


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    pubg ban
    Top Pubg Playing Countries

    In a statement, the company said, “PUBG Corporation has made the decision to no longer authorize the PUBG MOBILE franchise to Tencent Games in India. Moving forward, PUBG Corporation will take on all publishing responsibilities within the country. As the company explores ways to provide its own PUBG experience for India in the near future, it is committed to doing so by sustaining a localized and healthy gameplay environment for its fan.”

    Why was PUBG banned in India?

    PUBG Corporation is a South Korean Company and not a Chinese company. However, the mobile version of the PUBG game was developed by Tencent Games, which is a Chinese company. This was the reason why only the PUBG Mobile was banned and not the PC or console version of the app.

    The government on 2nd September banned 118 applications- a majority of being Chinese, including popular ones such as PUBG, WeChat Work, CamCard, Rise of Kingdoms: Lost Crusade and Alipay; stating that these were “prejudicial to sovereignty and integrity of India, security of State and public order.” This is in addition to banned Chinese 59 apps including TikTok, Shareit, club Factory, Shein in June to ensure safe cyberspace in the country. These banned chinese apps had over billions of potential Indian users and these apps were successful in luring the users to download them in large numbers.

    The Ministry of Electronics and Information Technology (Meity), said it was invoking its power under section 69A of the Information Technology Act read with the relevant provisions of the Information technology (Procedure and Safeguards for Blocking of Access of Information by Public) Rules 2009, and in view of the emergent nature of threats has decided to block 118 mobile apps; engaged in activities which is prejudicial to sovereignty and integrity of India, defence of India, security of state and public order.


    How India is boycotting Chinese products
    In this time of pandemic, China is pushing borders against India and otherneighboring countries.China has a powerful and bigger weapon and that is Economyand that is why China is getting political. China is using its economy todominate our neighbouring countries and thus it is becoming a superpow…


    PUBG has a massive fan base in India with every other teen that has it installed in his/her device. The recent ban came as a shock to everyone but PUBG Corporation has seen an overwhelming amount of support for the game from the country’s player base. It looks like PUBG is analyzing every move to make its comeback in India, As India is its largest market with more than 175 million downloads. PUBG is exploring ways to provide its own experience for India soon.

  • #BoycottChineseProduct Forced Paytm to Change Shareholding Pattern On Wikipedia-as per Twitteratis

    Latest Indo-china border face-off lifted the #boycottchineseproduct trend insanely. Thus it becoming a serious headache for all the Chinese funded Indian Companies. Hence, we have noticed a major change in Paytm’s shareholding Pattern on Wikipedia.

    In March 2015, Alibaba took 40% stock in Paytm as a Part of the strategic agreement. As the pressure building up, Paytm changed the shareholding pattern in Wikipedia on yesterday by replacing “Alibaba” with “ANT Financials”. ANT Financials is formerly known as Alipay which is an affiliate group of Alibaba. As the Twitteratis claiming, Paytm did that to sound non-Chinese.

    Paytm changes Shareholding pattern on Wikipedia
    Paytm changes Shareholding pattern on Wikipedia

    Twitteratis asking people to stop using Paytm, as they have more shares from Chinese. Some of them putting screenshots of uninstalling the Paytm app. Instead, they are asking to use BHIM and Other Indian UPI apps as an alternative to Paytm.

    Uninstall Paytm tweets
    Uninstall Paytm tweets

    Also Read: Chinese Funded Startups in India might find it difficult for capital investments


    A group of users posted memes on this Paytm shareholding pattern as well.

    Paytm memes
    Paytm memes

    Also Read: Secrets To Chinese Investment in Indian Startups


    At the same time certain group of people still showing support towards Paytm as it is an Indian Company. According to them, there are other eCommerce giants in India who have large numbers of Chinese investments. They have stakes on Flipkart, Ola, Oyo, Swiggy, Snapdeal, Zomato and the list goes on. Hence, What are you gonna do with them as well?

    Tweet in Support of Paytm
    Tweet in Support of Paytm

    As a result of the increasing heat between India and China, it will be interesting to see how Chinese funded top Indian brands deal with this #boycottchineseproduct trend.