Tag: checklist

  • A Complete Checklist for Starting a New Company

    Entrepreneurship can be a rewarding journey, but it requires careful planning and preparation to ensure success. Before quitting a high-paying job to start a business, it’s essential to conduct a comprehensive self-evaluation and determine if you have the attributes and competence to build a company from scratch.

    Starting a successful business is not easy, but it’s not an impossible challenge. With a solid plan, sufficient funding, and a combination of marketing and business development skills, you can set yourself up for success.

    The key to starting a business is being organized and creating a roadmap to guide you through the process. By breaking down the necessary tasks and tracking progress, you can stay on top of what needs to be done and adjust the course as needed.

    This article provides a checklist of essential steps to take when starting a new company. By answering the questions and following the guidelines, you can validate your business idea, create a realistic plan, and launch your company with confidence.

    Rules for Running a Thriving Business
    Checklist for Starting a New Company

    Rules for Running a Thriving Business

    Following these four essential rules can help you run a thriving business:

    1. Develop a feasible strategy with a strong foundation.
    2. Demonstrate commitment and motivation to make sacrifices in order to succeed.
    3. Cultivate technical abilities relevant to your business.
    4. Obtain a comprehensive understanding of management, financial, and market analysis.

    If you’re a new entrepreneur, it’s important to master these skill sets in order to sustain yourself in the market. Make a concerted effort to meet these requirements.

    Checklist for Starting a New Company

    From identifying a niche market and validating the viability of your concept to securing funding and launching your business with a strong strategy and execution, following these steps can increase the chances of success for any new company.

    Determine Your Motivation and Vision for Starting a Company

    Motivations Behind Starting a Small Business
    Motivations Behind Starting a Small Business

    Asking oneself why folks have to own a business is the first and mostly ignored one. Make a list of the factors that pertain to you. Such as:

    • Independence from the 9-5 job.
    • Running your business.
    • Raising your living standards.
    • Possessing an item for which you believe there’s a market.

    A few are preferable over others, but none are incorrect. However, there could be a swap. For instance, you can avoid the 9-5 job by replacing it with a 6-8 routine.

    A “Yes” response, when asked like the ones below, indicates that your startup has little prospect of victory.

    • Are any requisite inputs (like price, tools, tech, or staff) limited due to many variables (like constraints, or scarcity)?
    • Are the initial and ongoing financial assets excessive?
    • Is it difficult to procure sufficient funds?
    • Are there any negative ecological impacts?
    • Are there any barriers to successful branding?

    Conduct a Comprehensive Self-Evaluation and Skill Assessment

    Entrepreneurship necessitates certain personality traits. This section is about you. These are big concerns that must be considered. Try to remain factual.

    Personality

    Answer yes or no to them. Several yes indicate that you’re best suited to being an entrepreneur.

    • Do you have the ability to lead and inspire others?
    • Do others seek your advice when deciding?
    • Do you like to compete?
    • Are you sociable?

    Personal circumstances

    This upcoming line of questioning, in short, is critical to the progress of your strategy. It addresses the bodily, psychological, and economic challenges that come with entrepreneurship.

    • Do you have the cognitive and psychosocial endurance to cope with the task and timeframe?
    • Are you willing to momentarily limit your living standards while your company grows?

    Specific skill sets are essential for a company’s success. Because you are improbable to have all of the necessary skill sets, you’ll have to employ people to fill those gaps. For your specific business, you may need basic and specialized expertise.

    You can discover your strengths and weaknesses by addressing these questions.

    • Do you have a good idea of what basic proficiency you’ll need to succeed?
    • Do you have these skill sets?
    • Have you ever held a management position?
    • Would you be inclined to postpone your strategies if you find you lack the fundamental skills required for your business?

    Identify and Evaluate a Niche Market for Your Business Idea

    Identifying and evaluating a niche market is crucial for the success of any business idea. From big companies with large staffs and millions of dollars in machinery to individual window cleaners, smaller firms are known for identifying and filling a particular market gap. However, finding your niche and determining the feasibility of your business concept can be a challenging task, especially for those who are new to entrepreneurship. Therefore, it is essential to focus on these key concerns during the planning stages to ensure the viability and sustainability of your business.

    Validate the Viability of Your Conceptual Model and Business Strategy

    The next exercise helps you distinguish between sound concepts and those with a substantial risk before you put your heart, dedication, and funds.

    • Describe the business you want to open in a few words.
    • Determine the commodity you intend to sell.

    You’re on the success path if you answered yes to any of these 3 questions. A bad response to any of them indicates that the journey may be difficult.

    • Is there a gap in the market for your brand?
    • Does your brand fill a market gap where demand outnumbers supply?
    • Is your brand viable in terms of quality, variety, cost, or venue?

    Conduct Thorough Market Research and Analysis

    To be competitive, an entrepreneur must analyze the market. You must carry out market research to understand it. A time-consuming and labor-intensive process.

    Assessing the industry is a method of collecting information about prospective clients and determining their value. The more data you collect, the more likely you are to capture a market sector. Before you spend your valuable time and resources on any startup, research the market.

    These concerns will assist you in gathering the data needed to evaluate your industry and strategize for it. A negative response to anyone implies a flaw in your strategy. So keep researching unless you can confidently respond “yes” to each of them.

    • Did you discover who you’ll be selling to?
    • Are you aware of their wants and needs?
    • Are your costs viable in terms of quality and worth?
    • Will your marketing campaign be impactful?
    • Do you know how your company stacks up against its rivals?

    Create a Detailed and Realistic Business Plan

    A comprehensive and realistic business plan is essential to the success of any new company. The following questions are organized by function and are designed to help you prepare for the launch of your business.

    • Have you selected a business name?
    • Have you determined whether you will operate as a sole proprietorship, partnership, or corporation?

    Your Company and Regulations

    As a business owner, it’s important to have a basic understanding of the laws that can affect your profits. Consider the following:

    • Have you researched the permits and licenses required to operate your business?
    • Do you understand the business laws that apply to your industry?
    • Do you have access to legal advice and assistance if needed?
    • Are you familiar with employee safety regulations and workers’ compensation laws?

    By addressing these questions, you can ensure that your business is in compliance with the necessary regulations and set up for success.


    7 Tips to Create a Perfect Business Plan
    For a business to be successful a proper plan is required to be created. Check out the 7 tips to create a perfect business plan.


    Secure Your Business and Protect Your Assets

    Safety and insurance coverage for the company has become highly significant. A few topics must be covered. Have you looked into the risk shield classes? Fire, burglary, criminal damage, and disaster obligations. Before deciding, talk to a few insurers about the sorts of coverage you’ll need and compare prices and coverage.

    The Site and Business Facility

    • Have you located a suitable facility in a great spot for your clients?
    • Have you thought about renting or subletting with a purchase option?
    • Will you hire an attorney to review the zoning rules and lease?

    Products and Services

    • Have you made the decision on what merchandise you’ll sell or offer?
    • Have you developed a merch strategy predicated on projected sales to ascertain the levels of stock needed to control buying?
    • Have you assessed vendor pricing, quality, and fee structures?

    Business Records

    • Are you capable of keeping detailed sales records, cash flows, accts payable/receivable?
    • Have you figured out how you’ll deal with payrolls, tax reports, & fees?
    • Do you try to make financial reports and learn what they should include?

    Evaluate Your Financial Resources and Secure Funding

    Evaluating your financial resources and securing funding is critical to the success of your startup. In fact, one of the main reasons why startups fail is due to inadequate funding. To avoid this predicament, it’s important to consider the following two questions:

    What is your financial situation?

    Assessing your current financial situation is crucial. You need to determine how much money you have available to invest in your startup. This includes your personal savings, investments, and any other sources of income.

    How much capital will you require to launch and maintain your firm?

    It’s important to estimate how much money you will need to start your business and keep it running until it becomes profitable. This includes costs such as equipment, rent, salaries, marketing, and other expenses.

    Once you have a clear idea of your financial situation and funding needs, you can explore different funding options such as loans, grants, and investments from venture capitalists or angel investors. It’s important to create a solid financial plan and projections to attract investors and secure the necessary funding for your startup.

    Raise Funds in 

    Successfully Launch and Grow Your Business

    Sales are the major driver of growth for any business. However, sales volume can fluctuate due to seasonal trends and other variables. To ensure that your business generates enough revenue to cover your monthly expenses, it is essential to conduct an approximate financial forecast that takes into account factors such as:

    • Seasonal changes
    • Excessive cash being drawn from the business for expenses
    • Rapid expansion
    • Slow account accumulation if customers are given credit

    By carefully evaluating your financial projections and taking these factors into account, you can set realistic growth targets and ensure the long-term success of your business.

    Conclusion

    Starting and growing a successful business takes a lot of hard work, dedication, and a continuous learning process. It is important to research your vision, create a feasible business plan, and evaluate your resources and funding options.

    Additionally, it is essential to seek help and guidance from experienced individuals who can provide valuable insights and knowledge. Remember, entrepreneurship is a journey, and every step you take will bring you closer to achieving your goals. We hope this article has provided you with helpful information and inspiration to pursue your entrepreneurial dreams.

    FAQs

    What are the rules for running a thriving business?

    To run a thriving business, there are four essential rules to follow: developing a feasible strategy, demonstrating commitment and motivation, cultivating technical abilities relevant to your business, and obtaining a comprehensive understanding of management, financial, and market analysis.

    Why is it important to identify a market niche for your business idea?

    You should identify a market niche for your business idea to ensure the viability and sustainability of your business.

    Why is market research important?

    Market research is essential because the more data you collect, the more likely you are to capture a market sector. This will assist you in gathering the data needed to evaluate your industry and strategize for it.

  • The eCommerce SEO Checklist: 20 Things To Do Before You Hit ‘Launch’

    Stuck with your market growth and are having a very low conversion rate then it is most probably because of the low traffic or number of viewers to your site. And being very honest without having significant traffic to your eCommerce website you can’t really excel neither as an individual nor as an organization.

    So sit back and take out time to think and complete the SEO checklist which can optimize your website properly and can help you gain the heights of your dream.

    1. Keyword Research
    2. Title Tag
    3. Include keywords in the site URL and Headings
    4. Image optimization
    5. Reduce page load time
    6. Minimum Content
    7. Meta Description
    8. Avoid Plagiarism
    9. Reviews
    10. Mobile Friendly
    11. Website Structure
    12. Breadcrumb Navigation
    13. Resolve 404 Error
    14. Ensure that the sites are crawlable and indexable
    15. HTTPS
    16. Backlinks and Internal links
    17. Use Multiple Keywords
    18. Block Unnecessary pages
    19. Schema
    20. Filter product category

    Keyword Research

    Keyword research is the most crucial step in generating organic traffic to your eCommerce website. Before starting with the actual content writing one should have done keyword research very thoroughly. A few of the important aspects that one should keep in mind while doing keyword research are-

    Keyword Research
    Keyword Research Technique
    • Search Volume
    • Competition
    • Cost per Click
    • Search Intent

    Let’s just go through these topics, in short, to help you get a clearer idea about what they mean. Long-Tail Keywords works better in eCommerce.

    Search Volume– we can define search volume as the number of people searching for a specific keyword.

    Competition– As the name suggests it represents the competition or difficulties related to that keyword. The most common mistake that people tend to do is they just check the search volume and opt for the highest one neglecting its level of difficulty.

    A few of the tools that you can use to do the keyword research tools are;

    • Semrush
    • Ahref
    • Keywords Everywhere
    • Google Keyword Planner

    Meta Title

    It is very important to have a catchy title for the products on your eCommerce website because it is the very first thing that a viewer sees and if it does not appeal to the viewer then there is no means of having the best content inside.

    Your Title should be under 50-60 characters.

    Few of the tips that can help you to achieve the perfect title;

    • Keep the title clear and simple to understand and avoid confusion
    • Use number and statistical information
    • Demonstrate emotions
    • Include keywords
    • User-friendly

    Include keywords in the site URL and Headings

    Try including the specific keyword in the URL, heading, and the subheading of the page so that it can be easily understandable by the crawlers what exactly the pages focus on.

    Keyword in the URL Structure

    This also helps in improving the visibility because the h1 tag and the URL are of the highest priority.

    However, from this, we don’t mean to use the keyword in every next sentence. Also, ensure that the URLs and then heading on every page of your eCommerce s website is unique.

    Image optimization

    Image optimization helps google understand the context behind the image used on your eCommerce website. It makes the page more crawlable for the google spiders. Which in turn helps in improving the ranking.

    This also helps the viewer that is visually impaired or is having network issues. Image optimization involves using appropriate

    • File names
    • Alt text

    Try using file names that are more user-friendly rather than using the default names such as screenshot43556.jpg. It is also recommended to use images of small size such as jpg or jpeg format.

    Reduce page load time

    The page load time is a very important factor in determining the efficiency of your eCommerce website. Because nowadays people have a very busy lifestyle and if the website fails to keep up with the pace then it could lead to a loss of the potential customer.

    website core web vitals
    Page Load Speed Factors

    It is also an important factor while determining the user experience. What also happens here is, that if the spiders find that the page load time is higher than expected then they assume that the quality of the page is not up to the mark and thus decrease the visibility.

    Minimum Content

    Every page of the eCommerce website is assumed to have a minimum of 250 unique words to improve the quality of the content and the experience. Product descriptions must be short and to the point so that user can take the action as it helps them in taking purchasing decision.

    Product description should be written by keeping the target audience in mind by including the key points which can solve their issue.

    Meta Description

    The Meta description is not directly related to SEO management but it has a great impact on the click-through rate because after the title tag this is the only description available to the viewer.

    Meta Description of Black Shirt
    Meta Description

    Ideally meta description length should be around 150-160 characters and it must summarize the page content.

    It is the main space where you can advertise the best about your eCommerce page. You can attract people by,

    • Asking an interesting question
    • Stating an interesting or shocking fact
    • Providing statistical data
    E-commerce SEO Tutorial

    Avoid Plagiarism

    It is the most common reason for the site not being able to rank. If the content up on your site is copied from other sites then it leads to Plagiarism. It could be related to the content, the images, data, or anything. Plagiarism can be of type intentional or unintentional.

    Your website must have unique quality content and must give the user the reason to read. Plagiarism content can drop your ranking which results in low traffic.

    However, this doesn’t really matter whatever type it may be google treats it as a practice to alter the ranking and deceive the crawler by irrational means.

    Reviews

    One might think that reviews or customer testimonials are not related to SEO however this is not what happens, the crawler and the viewer analyze the products more efficiently. It also helps in improving the content on the eCommerce website.

    You can use different ways to get Customer testimonials that can help you convert the visitors into customers, which can grow your brand’s reputation and sales.

    Customer Review on Product
    Customer Review

    Mobile Friendly

    It has now become one of the mandatory parameters from an optional checkmark. Back in the day, it was not essential for the sites to be responsive or mobile-friendly now as time passed it has become one of the basic requirement as the viewer tend to use the site on different devices such as phone, laptops, desktops, and pads.

    Around 64% of searches come through mobile as compared to the desktop search percentage of 35%. So it is necessary to have a mobile-friendly website.

    Mobile Friendly Website
    Mobile Friendly

    You can run mobile friendly test on this website to check if your website is friendly or not.

    https://search.google.com/test/mobile-friendly/

    The search engine appreciated the e-commerce website of a Mobile Friendly label. This label tremendously helps in improving the site ranking.

    Website Structure

    Websites shouldn’t just be a random collection of posts or blogs instead they should be well organized and should have some meaning to them. You all might have heard about Website architecture from many people. “That your website should have a good architecture” and so on.

    Website Strcuture
    Good Website Structure

    Website architecture is the means by which the content on the website is linked together. In simple words, we can say that it is a way to simplify the navigation of the user and also for the search engine crawlers. Website structure includes a Navigation menu, URLs, Internal links, and breadcrumb. We will be discussing all of these topics in detail below.

    What a good website structure actually looks like?

    A website where a lot of thinking has gone behind its architecture consists of grouping based on the type of content, highlighting the most important pages and posts, using hierarchical order, and providing easy navigation.

    It is a nice habit to have breadcrumb navigation to the subpages. Because this turns out not only to be helpful to the humans but also to the crawlers.

    Site Breadcrumb Navigation
    Breadcrumb Navigation

    It helps the humans to understand where and on which page they are on the site and whereas it helps the crawler to understand the structure of the eCommerce site and helps in creating neat and simple internal site links.

    Resolve 404 Error

    Most of the time the viewers acknowledge errors like 404 error- page not found. This occurs when;

    • There’s a change in the permalink
    • Removed or deleted content from the eCommerce website
    • Misspelled links
    404 Website Error
    404 web error

    These errors definitely create a negative impression thus we need to resolve them. The best way to resolve the 404 error is to use 301 re-direct.

    This redirecting method helps in redirecting the viewer to the new URL if they type in the old URLs.

    Ensure that the sites are crawlable and indexable

    For the search engine to be able to crawl and rank your eCommerce website it should be optimized for both on-page and technical SEO.

    If the site is not optimized then completing the above-mentioned checkpoints will also be of no use, You can check if your eCommerce website is crawlable or not from the google console.

    HTTPS

    The search engine offers a very minor advantage to the sites using HTTPS over the sites using HTTP. This not only has become a source of advantage but has become essential for the viewers. Let me explain to you how

    HTTPS Security
    HTTPS Security

    The eCommerce website uses payment gateways that are connected to the cart. What HTTPS does is provide encryption between the servers and the website. Thus this helps and provides a means of safety to the buyer thus it is essential to have HTTPS. We can simply get our site protected by HTTPS we just need to install an SSL certificate.

    One of the top ways to optimize off-site SEO is by using backlinks. Backlinks from another site show the search engine that your site is trustworthy as it is being backed that is used as a source of reference from other sites.

    However, it is very important to assure that your site is backed by an authorized source rather than being linked with untrustworthy and spam websites.

    We can also use internal links that link to different pages of our own eCommerce website. This helps in increasing the visibility of other pages as combined.

    Use Multiple Keywords

    We can also try using multiple keywords on our eCommerce website rather than only focusing on a single Keyword. It helps to improve the reach because by using multiple keywords we can cover a particular topic in different ways.

    Block Unnecessary pages

    There are some pages on the eCommerce website that are not up to the mark in terms of UI/UX or landline. Some of the examples of these pages are Checkout pages, wishlist pages, and thank you pages. We can tell the search engine to exclude such pages from being indexed or crawled.

    This indication can be done by adding the “robots.txt” file.

    We can check which pages are excluded from the google console and get a double assurance about the pages which are to be crawled and which is to be avoided.

    Schema

    Having a schema markup on the website is a great way of telling the search engine about the content on your web page. Adding schema helps the bots crawl faster and also boosts the ranking of the web page i.e increases the click-through-rate.

    Review-Rating Schema Markup
    Schema Markup

    We all must be aware of HTML which is a markup language. One of the other and very useful markup languages that are used to add another layer to the websites is Schemas.

    There are different of Schema Markup and here are few which eCommerce websites must have on their website-

    • Organization
    • Breadcrumb
    • Product Page
    • Item List
    • Rating & Review
    • FAQ

    JSON-LD is an amazing free tool to generate different types of Schema Markup.

    Filter product category

    These are the key tools to help the user find the desired product simply in a few steps. However, if it is not done carefully then it can backfire as well.

    Product Filter
    Product Category Filter

    A few of the common filters for the product which are mostly used by eCommerce websites are size, brand, color, occasion, range, relevance, popularity, etc.

    Design strategies that must be considered while designing the filter are;

    • Test the filter as you design. (The filter should be working)
    • Keep it simple.
    • Add specifications related to the product.
    • Use a variety of ranges and scrollers.
    • Make it look attractive.

    Conclusion

    As of now, you have a complete checklist to get the perfect SEO rank and increase visibility and productivity. So get ready and complete them to get ranked in the top 10 searches on the first page of google.

    And we assure you that it is not that hard to achieve just calmly complete and consider the checkpoints mentioned above and before its end, you will be able to observe the difference in your eCommerce website.

    FAQ

    Is SEO Important for eCommerce?

    Yes, SEO is important for E-commerce businesses. It helps in getting rank for the relevant customer searches and also boosts the sales.

    What is the best eCommerce platform for SEO?

    There are so many eCommerce platforms for SEO from which you choose from and you must choose the platform which can optimize your store as per the search engine. Here are few best SEO eCommerce platform which you can choose from-

    • Shopify
    • Woocommerce
    • Magento
    • Wix
    • BigCommerce
    • Squarespace

    What are the main benefits of eCommerce SEO?

    There are numerous benefits of doing SEO of your eCommerce store like-

    • Increase Brand Visibility
    • Boosts the sales
    • Enhance the User Experience
    • Develop Customer Trust
    • Lower PPC Cost
    • Helps with Remarketing Audience

  • Complete Checklist for Launching a New Site

    Websites have become our go to place to tap at the plethora of benefits that the internet has to offer people. Creating and launching a website is not an easy task. The amount of hard work that has gone behind each website is inexplicable. There are quite a few things that you should check before, during and after the launch of your website.

    This is to ensure a seamless user experience for the user and for a better reputation for the website. This article takes you through a few important things that you need to ensure across the process of your website launch.

    Before Designing the Website Checklist
    After Designing – Before Launching the Website Checklist
    After Launching the Website Checklist
    FAQ

    Before Designing the Website Checklist

    Website Development Plan

    Before starting the designing of your website, make sure that you have a crystal clear plan on how to go about the structure design and redirect of your website. This will make your website development procedure smooth and clear. Not only that, it will also help you to keep track of your steps and codes as it is extremely important to revise them at a later stage.

    Go Through the Older Website (if any)

    Going through the old website (if it exists) is an extremely efficient way to add value and improve the new website. It will give you a better idea about the things that need to be included in your website, the services it offers, the chain of links that is to be contained.

    It will also help you get an idea regarding the things that should be redesigned and How your new website should be different from the older one. You can adopt necessary features, reject futile ones and make a note of new introductions on the website during this time.

    Stable CMS

    Having a strong Content Management System will make website designing easier for you by clearly delineating the things that are required for your website. You will probably have a CMS if there is an older website.

    Benefits of having a good Content Management System are many. Besides helping you to design websites on pre pre-created templates, it helps you edit content after it gets published and provides you with required tools. It supports you by taking care of a lot of things that are supposed to be in a checklist.

    Use various tools available online to do the work for you, especially the CMS platforms like WordPress or Wix etc.

    Sound SEO Tactics

    Search Engine Optimization is a place where you need to spend a lot of time to ensure better traffic to your website. Within the purview of SEO there are a lot of things that should not be left unturned.

    It includes searching for the keywords, updating the content strategy that matches with the SEO requirements, redesigning the site architecture etc. Do not forget to look into the nuances of metadata and XML site map.

    Ready Backup

    A last-minute glitch is something that no web designer wants at any point of time. However it is always better to be prepared for the worst. Make sure that the content of your website is backed up either in your own device or through another web host that helps in backing up your data. In this way, if at all, something goes wrong, you can restore your website with a few clicks.

    Supportive Analytics Software

    Having an analytics software will help you in getting a good idea about the number of people visiting your site, the kind of people coming in, the way your website responds, the total time people spend on your website and so on.

    It will help you have a clear vision regarding website traffic, behaviour and many more. One of the best and most feasible analytics software is Google analytics. The amount of information and insight that it provides is unmatchable.

    Google Analytics tool
    Google Analytics tool

    13 Ways to Market Your E-Commerce Website in 2021
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    After Designing – Before Launching the Website Checklist

    Editing the texts

    Editing and proofreading the website is one of the simplest and yet the most important things in your checklist. Look out for any kind of spelling mistakes, make sure that appropriate pictures are added and check the alignments.

    This is also the time where you cross check the content in the website with your initial plan and make sure that everything aligns with their requirements. It is also very important to ensure that the website looks visually pleasing and easily navigable.

    Testing User Experience

    If you are a person who has been in touch with the website in every stage of its development then you are likely to have skipped certain minute details which would severely impact the user experience. Hence it is extremely important to test the site for user experience before you launch it.

    During this time ensure that all the links work perfectly and the user is not confronted with any ‘page not found’ notifications. Make sure that all your conversion parts and links to third-party websites are working smoothly.

    Taking the Load Test

    Also known as the stress test, it may seem unnecessary in the first look. However it is really important to do a stress test to have an idea about the amount of traffic that the website can handle at one time.

    This becomes more important when you are expecting a large amount of visitors to your site at a particular time. Performing such a test will also improve the confidence of their designers that there won’t be an immediate website failure after the launch.

    Safe Storage of Information

    There will be a lot of people who are involved with the designing of your website and it is important to save their information, especially their passwords in a very safe manner. Make sure that these details are stored very safely before the launch of the website itself.

    Checking for Accessibility

    With multifarious options available with regard to gadgets and browsers, it will be good if you check that the website is accessible from different devices. That is, try to access your website from a personal computer as well as mobile phone. Similarly, make sure that your website works well in most of the Web browsers.

    Adding Metadata

    Metadata is an efficient way to present  information in an efficient manner. Taping on to it in the right manner is highly beneficial. Make sure to add metadata to each and every page and title of your website. Take care to support it with relevant keywords. It can have a significant effect in inviting more visitors to your website.


    How To Rank Site With The Help of Content Optimization?
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    After Launching the Website Checklist

    Ensuring Security

    Be extremely careful when it comes to storing information about your visitors. Ensure that you are storing important things extremely securely. You can make use of 24*7 monitoring scripts in this case. Purchasing and setting up your SSL certificate will also help. If your website takes payment for any services, it is better to have a legal advisor to guide you regarding the safekeeping of data.

    Constant Checking

    Checking your website for user experience is in fact a never ending and ever repeating procedure right from the beginning of the designing of the website. Constantly check your website for user experience. Ensure that all the links are working properly.

    It includes checking right from the validity of your CSS/ HTML styling to the functionality of the social media icons on the website. If at all you see any discrepancies or difficulties that the users face, be quick to fix them.

    Get Indexed

    Make sure that your website is indexed or else the existence of the website won’t make any difference. Only through indexing will your website show in searches. Submit your sitemap to Google search console and keep track on it until they approve your request to index the website

    Promotion of the website

    The competition in the internet world is really high and it is important to promote your website to get more visitors to it. There are many ways in which this promotion can be done.

    It can be through your own social media accounts, through the websites social media account if any, through the facilities rendered by Facebook advertising etc. Email advertising, paid promotions through popular people can also be tried. Out of all of them, Search Engine Optimisation is the best way to improve organic traffic into your account.

    Conclusion

    Coming back to where we began, launching a website is not an easy task. It requires continuous handwork and persistence. It is a process that has to be repeated overtime. However, following the right tactics and making sure that the above mentioned things are taken care of, things will be a lot better and easier.

    FAQ

    What day is best to launch a website?

    Tuesday is considered as one of the best days to launch your site, as it’s likely that your potential clients are browsing online.

    How a good website should look like?

    Your site must be easy to read, navigate, and understand. The best way to keep visitors glued to your site is through valuable content, good organization and attractive design.

    What do I need to know before launching a website?

    Carefully Choose Your Website Colors, Pick the Right Fonts, Focus on Branding, and Link Your Social Media, here are some tips you should know before launching a website.

  • Checklist for Hiring Remote Employees – Everything that you need to do

    The rise of the global pandemic and the lockdowns implemented around the world had forced every organization to implement work from home culture. Even though the situations are becoming normal, most of the organizations are continuing work from home for the safety of their employees.

    Hiring a remote employee can be quite a tedious task and would require the employer to understand certain skillsets and the mindset of the candidates.

    Here is a checklist you should consider while hiring remote employees.

    Quick responses
    Communication skills
    Showing results
    Time management
    Being independent
    Giving a test project
    Prior experience
    FAQ

    Quick responses

    Keep an eye on how quickly the candidate responds to the mail and follow up regarding the selection rounds. If he takes some days to respond to the emails or if you find that the candidate hasn’t followed up regarding the job, it shows that he is not much interested in the work profile.

    If the Candidate is motivated and loves the job profile, the candidate would be waiting for the emails and would check their email on a regular basis.

    If the email hasn’t been received the candidate would follow up regarding the process to know the results. This would show how interested they are to work for the company and job profile and how motivated they are.

    Communication skills

    A remote employee will have to communicate with other members of the team. Unlike the normal employee and remote employees will have to communicate over emails or other applications which are provided by the company.

    You should make sure that the candidate has good written and oral communication skills. If the hired employee has poor communication skills there will be a problem to effectively communicate. The productivity and the quality of the work would reduce.


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    What's the biggest benefit you see working remotely?
    What’s the biggest benefit you see working remotely

    Time management

    Time management is one of the basic and most important skills necessary for a remote employee. A remote employee should be able to manage his time and make sure he’ll be able to finish the assigned work on time. The employee will have to handle his personal and professional life in a systematic way.

    You should make sure that the employee can differentiate between the personal and professional life and able to manage the time accordingly and not mix both.


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    Being independent

    You should make sure that your remote employee is independent. The employee should be able to do his research and able to complete his works at the given time.
    At times when there is a problem to communicate, the employee should be able to work on his own without depending on anyone else. An independent remote employee can be an asset to the company.

    Giving a test project

    You can give your candidates a test project according to the domains they have applied for. Apart from the technical and interpersonal skills, you can’t hire someone without knowing their skills and knowledge in the specific work domain they have applied for.

    Giving a test project also provides you with an idea of how they would be able to manage their time, keep up the deadline, the quality of their work, and a basic idea of their productivity. It would help you understand how their work would be without actually working with them.

    Giving a test would help you understand whether he meets the criteria of the remote employee you are looking for.


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    Prior experience

    Candidates with prior experience as remote employees would have the required discipline and motivation to complete the work. They will require very little training and will be able to meet all the above criteria.

    Prior experience is a sign that the candidate has the organizational skills which is required to work effectively. Depending on candidates who have prior experience would help in reducing the risks.

    Showing results

    A remote employee should be oriented in finishing his tasks. A remote employee wouldn’t have a supervisor or anyone to look over him on a daily basis. The employee should be responsible enough to make sure he performs.

    He should take action and show the results and not just log in for the work every day. You should make sure you would hire an employee who is a person who takes actions and shows results.

    During the interview, you should make sure you get to know about the employee’s past experiences and the results he has obtained from those experiences.

    FAQ

    What are the best jobs to work remotely?

    Teacher, Data Entry, Coding, Medical Billing, Web Developer, Graphic Designer and Freelance Writer are the best jobs to work remotely.

    Are remote workers less productive?

    Various studies proved that employees felt more productive and more engaged with remote work than work from the office.

    Which two tools are most useful to remote employees?

    Video Conferencing and Productivity or Project Management Tools are most useful for remote employees.

    Conclusion

    Finding the ideal remote employees can be hard. But, through the right approach and proper screening process, you will be able to find your desired employees. Even after finding the right employees, you should be able to communicate effectively and ensure that you keep them motivated.

    Providing them with the right environment, conducting frequent virtual meetings, virtual team building programme, following up regularly, ensuring that their remuneration is on time, etc. All these would make the employees stay motivated and would make them work collectively in building the company.