Tag: Chat Automation

  • Most Popular Live Chat Software for eCommerce

    In order to flourish in your industry, you have to build your communication skills as strong as possible, which will result in generating more leads and constructing effective marketing.

    As is the case, communication is considered the most promising key for directing a business and increasing your customer base. We know person-to-person selling has been a prevalent method of marketing in the olden days.

    But, in some or another way, marketers are propelled to change their strategy to e-commerce in the case of dealing with customers electronically without the need of in-person conversation.

    However, the adoption of online-based life is not well-accepted in some cases, whereby few small-scale businesses still lack in reaching out their products & services electronically. That’s why live chat service software has been introduced to e-commerce, which enables your business and your potential customers to chat in real-time.

    One of the nifty tools to augment your leads will be easily done by using ‘Live chat software in your business by connecting with potential customers.

    Furthermore, developing Live chat services in your e-commerce would benefit timely response to the customer, eliminate language barriers, increase accessibility and conversion, and gain insights into customer behavior. The list of top 19 Live chat software available for an e-commerce website is given below:

    LiveAgent
    LiveChat
    Intercom
    ChatBot
    Sendinblue
    Chaport
    Olark
    ProProfs Chat
    Zendesk
    Zoho Desk
    Tidio
    ChatSupport
    Comm100 Live Chat
    Gorgias
    DelightChat
    Tawk.to
    JivoChat
    FreshChat
    Chatra

    LiveAgent

    Name LiveAgent
    Founded 2011
    Rating 4.9
    Free Trial Period 14 Days
    Pricing Paid plans start from $15/month
    Website www.liveagent.com
    LiveAgent
    LiveAgent 

    LiveAgent is one of the leading cloud-based solutions for live chat and help desk software. LiveAgent allows the one-place integration for live chat, email, and social media handles. The customer can set up email ticketing, live chat along with video chat, and time tracking call center all easily by the use of LiveAgent.

    Key Features

    • Automatic chat translation facility.
    • Call back scheduling with the feature of call recording.
    • Visitor tracking and live chat tracking on Google Analytics.
    • Agent ranking for better control over team and user interface.
    • Multi-channel communication with data import and export facility.

    Pros

    • The software is much simpler to use and implicate irrespective of the team size.
    • Features can be customized and tailored as per the users need.

    Cons

    • Mobile app integration can be improved.

    LiveChat

    Name LiveChat
    Founded 2002
    Rating 4.4
    Free Trial Period 14 Days
    Pricing Paid plans start from $20/month
    Website www.livechat.com
    LiveChat
    LiveChat 

    LiveChat is considered the best tool for every ilk of e-businesses from engaging with customers through real-time chatbots. This software is designed for e-commerce stores, where providing customer services through phone calls and email are time-consuming process plus takes a slow responsive effect from both sides.

    That’s why Livechat has been launched in 2002 with an aim to bestow a chatbot platform, live customer support, and help desk platform for e-commerce.. It is integrated with popular CRM software like Hubspot, Mailchimp, and google analytics. This integration serves in filling up the customer’s required details automatically.

    Key Features

    • Allows the facility of targeted messages.
    • Provides better security encryption and data storage.
    • Is made from 200+ integrations for easy workflow.
    • Capture leads and makes buying easy.
    • Automation is included.‌‌

    Pros

    • Provides excellent analytics and reporting setup.
    • Has a very easy and simple-to-use user interface.

    Cons

    • The software can be quite costly for small business owners.

    Top 8 Best HubSpot Alternatives You’re Missing Out On 2021
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    Intercom

    Name Intercom
    Founded 2011
    Rating 4.3
    Free Trial Period 14 Days
    Pricing Paid plans start from $74/month
    Website www.intercom.com
    Intercom
    Intercom

    Intercom allows the live chat platform that can help the clients to convert their visitors into customers. It is a specialized platform for offering business chats with over 600 million users on several companies.

    Intercom is a private company founded in 2011 by Karen Peacock. Moreover, it was noticed that over twenty-five thousand companies used Intercom to communicate with their prospects.

    Key Features

    • Automation is included.
    • Chat histories are saved, which creates ease for visitors and agents too.
    • Intercom emails can be used as templates directly.
    • Helps in the later stages of business, since it has other major functions other than Live chat.
    • Proactive support.‌‌

    Pros

    • Intercom allows the easy integration of different apps on its system.
    • Provides easy access for chat customization.

    Cons

    • Has a non-flexible pricing model.

    ChatBot

    Name ChatBot
    Founded 2017
    Rating 4.7
    Free Trial Period 14 Days
    Pricing Paid plans start from $52/month
    Website www.chatbot.com
    ChatBot Home Page
    ChatBot Home Page

    ChatBot comes with an easy installation method. It is easy to personalize and use because of the drag-and-drop feature. ChatBot also comes with ready-to-use templates that are very easy to use.

    Templates make it easy to design a work pattern and highlight focus areas. Templates such as lead generation, e-commerce bot templates, restaurant templates, offline form templates, universal templates, etc. are available for use on ChatBot.

    Key Features

    • Chatbots can be built without the required knowledge of coding.
    • Creates customer user list.
    • Multiple flows at the same time.
    • Chatbot Testing Tools.
    • Customizable chat Widget.‌‌

    Pros

    • Chatbots can easily be integrated with multiple platforms like Amazon, social media sites, Microsoft, etc.
    • Provides good customer service.

    Cons

    • Has a competitive pricing when compared to other software with similar services.

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    Sendinblue

    Name Sendinblue
    Founded 2007
    Rating 4.5
    Free Trial Period Unlimited
    Pricing Paid plans start from $15/month
    Website www.sendinblue.com
    Sendinblue
    Sendinblue

    Sendinblue software is originally known for its popular email-marketing services but recently another feature of live chat support has been added on its site.

    One can set up a chat box through their account of Sendinblue software and attach it to the required website. Sendinblue serves as both, a live chat solution and a toolkit for a complete marketing package.‌‌

    Key Features

    • Communication through Email, SMS, and inbox.
    • Provides multichannel marketing.
    • Email Marketing.
    • SMS marketing.
    • Marketing Automation.

    Pros

    • The login process is much simple and also doesn’t require any credit card information.
    • It is a versatile platform that is beneficial for all sizes of businesses.

    Cons

    • A number of features provided by Sendinblue are too big. Hence, it might seem complicated during the initial use.

    Chaport

    Name Chaport
    Founded 2014
    Rating 4.7
    Free Trial Period A Free Plan and 14 Days Free Trial on Purchased Plans
    Pricing Paid plans start from $19/month
    Website www.chaport.com
    Chaport
    Chaport 

    Chaport software mainly supports WordPress. They offer free forever plans with unlimited chat history, notifications, registrations, etc. Apart from free plans, they have premium and membership plans.

    This provides an edge and various other features such as typing insights, visitor notes, saved replies that can be forwarded, and auto-invitations.

    In free plans, only five operators can work at a time but with a premium plan, this exceeds. This could be a great platform for small and young websites because of its free plans.

    Key Features

    • Operator Productivity.
    • Captures Visitor’s Information.
    • Provides reports such as basic reports, google analytics, On-demand reports, etc.
    • General features such as chat history, SSL encryption, GDPR compliance, etc.

    Pros

    • Comes with a free plan for users that one can try before purchasing the premium version.
    • It facilitates easy synchronization between multiple devices.

    Cons

    • Chaport is not compatible with chatbots.

    Olark

    Name Olark
    Founded 2008
    Rating 4.3
    Free Trial Period 14 Days
    Pricing Paid plans start from $29/month
    Website www.olark.com
    Olark
    Olark

    Olark has simple, functional live chat features to help with higher sales, more leads, and better services. It helps in applying live chat insights and leveraging customer input to optimize provided products and services.‌‌

    Key Features

    • Organizes customer data.
    • Offline Messages.
    • Customs pre-chat forms.
    • Real-Time Engagement.
    • Reporting.‌‌

    Pros

    • Provides easy access to the client’s approximate locations.
    • It allows the user to create their own path for customization in order to have a quick response.

    Cons

    • A few features are still missing from it as compared to its competitors.

    ProProfs Chat

    Name ProProfs Chat
    Founded 2007
    Rating 4.5
    Free Trial Period 15 Days
    Pricing Paid plans start from $29.99/month
    Website www.proprofschat.com
    ProProfs Chat
    ProProfs Chat

    ProProfs provides a complete personalization of live chat solutions as per the approaching requirements of a brand. It also integrates the live chat solution as per the graphics of the brand and its logo.

    The perk of considering ProProfs Chat is their 24/7 tech support and the availability of ready-made templates which make it easier to use and implement changes.

    Key Features

    • Chat Automation is provided.
    • Design live chat that suits the brand.
    • 100+ Settings and Integrations.
    • Reports and Analytics.‌‌

    Pros

    • ProProfs chat has an interconnected network through which operators can contact other operators when in need.
    • It is compatible with multiple devices like Mac, Windows, iPad, iPhones and Android.

    Cons

    • A few features have glitched in them.

    Zendesk

    Name Zendesk
    Founded 2007
    Rating 4.0
    Free Trial Period 30 Days
    Pricing Paid plans start from $49/month
    Website www.zendesk.com
    Zendesk
    Zendesk 

    Zendesk is a cloud-based technical support management system that provides customized capabilities to create online communities, knowledge bases, and customer care portals.

    It offers a wide range of services for large to small-scale businesses, government, media, and many more. Zendesk platform allows easy integration of all customer interactions into a single screen for better understanding.

    Key Features

    • Stays connected on any channel.
    • Manage all your customer conversations from one place.
    • Reach out in real time with proactive engagement.
    • Enable 24/7 support with automation.
    • Adds Customization according to Brand.‌‌

    Pros

    • It is a combination of help desk software and CRM software.
    • Can support a large number of clients.

    Cons

    • For new users, learning Zendesk might take some additional period of time.

    Zoho Desk

    Name Zoho Desk
    Founded 1996
    Rating 4.0
    Free Trial Period 15 Days
    Pricing Paid plans start from $16/month
    Website www.zoho.com
    Zoho Desk
    Zoho Desk

    Zoho Desk enables businesses to inbuilt a live chat widget that pops up as soon as a user opens the webpage. Zoho Desk is highly recommended due to its different features such as receiving customer experience ratings within the chat window along with canned responses. It also enables chat widgets for each of the available brands.

    Key Features

    • Multi-Channel Communication.
    • Third-Party Integrations.
    • Feedback Management, both positive and negative.
    • Performance Metrics along with Proactive chat.‌‌‌

    Pros

    • It is a feature-rich platform.
    • Provides easy integration with Zoho services in order to increase workflow ability.

    Cons

    • Does not have a desktop application to use.

    Tidio

    Name Tidio
    Founded 2013
    Rating 4.0
    Free Trial Period 30 Days
    Pricing Paid plans start from $15.83/month
    Website www.tidio.com
    Tidio
    Tidio 

    Tidio is a live chat software that connects your potential customers in minutes and turns them into leads by solving timely queries and rendering customer services effectively. Tidio is one of the top-most used live chat apps on the Shopify store with the highest ratings.

    Tidio automatically qualifies leads and gathers visitors’ emails and phone numbers regarding the sales team. Yet, Tidio is considered to have limited native integrations, and its analytics are counted as basic.‌‌

    Key Features

    • Measures Users’ time on the page.
    • Has a Sales monitoring dashboard.
    • Gives Welcome message plus information about discounts.
    • Third-party Integration.
    • Automation.‌‌‌

    Pros

    • Allows easy communication between customers and the company in real-time frame with the addition of needed widgets.
    • Has a collection of chatbots for customers to select and customize as per their website.

    Cons

    • It does not allow users to manage their client chats by Whatsapp, Instagram, or Twitter.

    ChatSupport

    Name ChatSupport
    Founded 2018
    Rating 4.3
    Free Trial Period 30 Days
    Pricing Paid plans start from $19/month
    Website www.chatsupport.co
    ChatSupport Home Page
    ChatSupport Home Page

    ChatSupport works by allowing the addition of a chat prompt to the needed website page. The addition of chat prompt on a website is done in a way relevant to the page they are added on.

    Key Features include lead capture, even when offline, to gather essential visitor details. It personalizes the chat widget to match the brand. It also has a feedback survey form prepared for its customers.

    Key Features

    • 24/7 lead capture.
    • Uses a simple way to gather visitors’ information.
    • Live Visitors Queue.
    • The dashboard organizes the overview into leads, visitors, and customers.‌

    Pros

    • Provides one month of free services to the clients.
    • Allows the easy response to multiple visitors at the same time.

    Cons

    • Few of the features can be unlocked only after purchasing paid plans.
    Effects of Live Chat option on Visitors
    Effects of Live Chat option on Visitors

    Comm100 Live Chat

    Name Comm100
    Founded 2009
    Rating 4.2
    Free Trial Period 15 Days
    Pricing Paid plans start from $29/month
    Website www.comm100.com
    Comm100
    Comm100 

    Comm100 was launched in 2009 under the business model of SaaS (Software as a Service). Comm100 promotes businesses to easily communicate with their website visitors on time to avail better customer satisfaction. The features fall into three verticals: web chat window, operator console, and control panel.

    Key Features

    • Online Chat.
    • Web Traffic Monitoring.
    • Auto Chat Invitation Rules.
    • Reports and Analysis.

    Pros

    • The platform is easy to use with an excellent user interface.
    • It is a feature-rich platform.

    Cons

    • The platform somewhere lacks providing customization options for the agent console.

    Gorgias

    Name Gorgias
    Founded 2015
    Rating 4.6
    Free Trial Period 7 Days
    Pricing Paid plans start from $10/month
    Website www.gorgias.com
    Gorgias
    Gorgias

    Gorgias was founded by Alex Plugaru in 2016 with the aim to develop top-notch customer service and building multi-channel helpdesk software. Gorgias is an all-in-one customer service, that renders all kinds of tools that would help in generating leads for e-commerce stores, which enable merchants to manage all their supports and features from one place.

    Key Features

    • Creation of automated response.
    • Faster response.
    • Switch from chats to other channels.
    • Set individual agent.
    • Customize replies.

    Pros

    • Has excellent customer service support.
    • Allows seamless integration with multiple e-commerce platforms like Shopify, BigCommerce, etc.

    Cons

    • The software is more suitable for medium size businesses only.

    DelightChat

    Name DelightChat
    Founded 2020
    Rating 4.4
    Free Trial Period 14 Days
    Pricing Paid plans start from $49/month
    Website www.delightchat.io
    DelightChat
    DelightChat 

    Delight Chat is an Indian-based software, that was launched by Preetam and Sankalp in 2020, with the intent to help out customers through an easy communication system.

    As this idea strike out their mind when they both worked in the e-commerce industry in which both of them couldn’t tackle customers’ problems, and found it difficult to contact and clear out each customer’s problems personally. That’s where they planned to start to build omnichannel customer services for D2C e-commerce businesses.

    Key Features

    • Edit to activate the live chat.
    • Set Live Chat availability for your store.
    • Setup Business hours.
    • Track potential customers on the LiveChat dashboard.

    Pros

    • Has a feature of automation and a self-service widget to help in reducing repetitive queries.
    • Provides the facility of connecting unlimited users with Shopify.

    Cons

    • The platform is easily integrated with Shopify only. Other platforms are not yet made available.

    Tawk.to

    Name Tawk.to
    Founded 2012
    Rating 5
    Free Trial Period Unlimited
    Pricing Free
    Website www.tawk.to
    Tawk.to
    Tawk.to

    Tawk.to is one of the best software that is suitable for all e-commerce, which renders customer service at a free cost. From small-scale to large-scale e-commerce can sign up for free and enjoy various features of Tawk.to.

    Key Features

    • One-minute setup.
    • Chat in real-time setup.
    • Track your chatbot progress.
    • Respond quickly with shortcuts.

    Pros

    • It is a completely free platform with no hidden prices.
    • It allows the users with essential tools to implement the tasks in a better way.

    Cons

    • The platform can be quite tricky for first-time users.

    JivoChat

    Name JivoChat
    Founded 2012
    Rating 4.8
    Free Trial Period 14 Days
    Pricing Paid plans start from $19/month
    Website www.jivochat.com
    JivoChat
    JivoChat

    JivoChat is one of the coolest software that enables live chats with customers. It allows easy communication with users from all over the world via chat, phone calls, email, Facebook, and many more.

    Key Features

    • Get detailed visitor information.
    • Set up automatic triggers.
    • Monitor visitors in real-time.
    • Receive quality of service reviews.
    • Offer offline contact form.

    Pros

    • Enables multi-language support for the client and visitors.
    • Allows easy integration for Chatbots.

    Cons

    • A few features can still be added.

    FreshChat

    Name FreshChat
    Founded 2010
    Rating 4.4
    Free Trial Period 21 Days
    Pricing Paid plans start from $15/month
    Website www.freshworks.com
    FreshChat
    FreshChat

    FreshChat has over fifty thousand users around the world, giving access to all channels including emails, in-app chats, WhatsApp, and iMessage. Freshchat is a modern messaging platform that enables live chat solutions on websites a cost-effective prices.

    Key Features

    • Access all messages in one click.
    • Customer services are provided instantly.
    • Affordable problem solver for all users’ queries.
    • Helps in keeping track of the team’s performances.

    Pros

    • It can be easily used by non-technical people too.
    • Enables the users to take the help of an omnichannel facility.

    Cons

    • Enables integrations with a limited number of users only.

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    Chatra

    Name Chatra
    Founded 2015
    Rating 4.2
    Free Trial Period Unlimited
    Pricing Paid plans start from $21/month
    Website www.chatra.com
    Chatra
    Chatra

    Chatra is a useful, simple-to-use chat engine for websites that enables your consumers to reach you even though you’re not online or partake in live chat with you so you can assist them in making purchases and responding to their inquiries instantly.

    Key Features

    • Conversations history is up-to-date.
    • Group chats.
    • Intelligent chat distribution.
    • Unlimited Chat review.
    • No typos or nameless users’ contact.

    Pros

    • Offers a free plan for an unlimited time period.
    • Enables easy integration with Google Analytics, Slack, etc.

    Cons

    • Does not provide a ticketing system like its competitors.

    Conclusion

    Live chat solutions in e-commerce provide a better user experience and are one of the essential components of e-commerce marketing. Many firms have already taken use of live chat applications to improve their service.

    For the same purpose, many direct-to-use live chat applications are available in the market to take help. The above-given list contains the top 19 live chat applications for e-commerce businesses.

    FAQs

    What is the best live chat software for a website?

    Some of the best live chat software for websites are Tidio, LiveChat, Intercom, LiveAgent, etc.

    Is live chat a CRM?

    CRM is known to store customer data. Live chat works in integration with a CRM in order to have better customer management. Live chat and CRM are two different tools used in coordination.

    What is live chat e-commerce?

    Live chat e-commerce is basically a chat window that appears on the e-commerce site that enables the visitors to have a direct conversation with the brand.

    What is the best chat plugin?

    Some of the best chat plugins are Zendesk, Olark, Pure Chat, Formilla, etc.

  • The Idea, Strategy, And Approaches Behind the Success of Verloop.io

    The internet has empowered customer expectations and the boom in the service industry has to bring new tech-based applications to meet them. Conversational AI is a cost-efficient solution for all businesses to enhance customer service. For all businesses, from small-to-medium businesses to large enterprises, it reduces the staffing cost in the customer service department and improves customer satisfaction. AI-based solutions better understand the customers and offer relevant content that’s tailored to their personality. It helps in customized marketing to drive conversion.

    Verloop.io is a Conversational AI platform to automate customer support. Here are the insights into the idea behind starting Verloop.ai and the growth strategy they have adopted for making it successful.

    The insights are shared by Mr. Gaurav Singh, CEO & Founder, Verloop.io.

    Why did you decide to go with the idea of chatbot?

    At Verloop.io, we wanted to answer the fundamental question companies were asking at that time – how they could increase their profitability by providing better customer support. We realized that customer support as a category had been underserved by technology. While there were various tools available for marketing and sales, this segment was not getting the attention it deserved. Additionally, the technology developed for Customer Support till that time was mostly internal-facing/ process optimization – ticketing, QA sampling, etc. None of them enabled brands to build delightful customer experiences. We strongly believed that we could add value to the partner brands and help them offer a superlative experience to their customers.

    Seven Years, How has been the journey so far? One big challenge you faced and how did you overcome it?

    It has been an interesting journey for us so far to become the world’s leading customer support automation platform that enables businesses to deliver delightful support experiences to their customers across channels. During this time, we helped brands to effortlessly, and accurately scale up their customer support in a secure manner. More than 5,000 brands globally, including Abu Dhabi Islamic Bank, Nykaa, Decathlon, Dar Al Arkan, Fetchr, DSP Mutual Fund, Rentomojo, and Scripbox are using our platform. Currently, our messaging layer can handle over 100k concurrent connections and can process over 4.3 million messages per second. We started our journey with just handful of employees and today our team has over 110 members.

    One big challenge that we faced when we were starting out was that at that time, the awareness around Conversational AI enabling customer support teams was very limited. Most brands were unaware of Conversational AI and perceived it as a simple FAQ answering chatbots. Therefore, we had to build awareness and show them the value that we offered so that they understand the difference between Conversational AI and a simple FAQ or IVR bot.


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    How did you go about finding your first customer and product-market fit?

    Like they say, finding our first customer is the most challenging. More than customers these also become your design partners and give critical feedback to shape the product in a way that the market does respond to. On our journey, we were blessed to have some great brands that gave us multiple inputs and validated our product features that helped us achieve PMF.

    What are the different channels you use to generate leads? Please share any one growth hack which gives the most ROI?

    We have a multichannel marketing campaign running that ensures we are able to have multiple touchpoints in our potential user’s journey. We run campaigns right from the top of the funnel (awareness) to the bottom of the funnel and even post-acquisition.

    One growth hacks is to identify who truly is your audience is when it comes to generating leads.

    Approaching enterprise clients, SMEs, and startups, requires a whole different strategy. Could you please share some tips for the same?

    As you have mentioned, these are very different customers, and the buying process also differs. We have different playbooks across Product, Marketing & Sales for these. Our enterprise playbook is heavily relationship and outbound dependent while for the SME and startups is focused more on the inbound side.

    What are a few KPIs you track for the company? How do you measure the performance of your bots?

    Conversational AI Chatbots
    Conversational AI Chatbots

    For different brands, there are different KPIs that we follow. With Verloop.io, brands are able to answer data-driven queries without interfacing with customer support. It also enables human agents to access all information from a single platform. By doing this, businesses are not only able to resolve a larger number of queries but also increase agent efficiency through historical and contextual customer information.

    Brands that have adopted Verloop.io have experienced a 2x jump in their Customer Satisfaction Scores (CSAT) and a 5x increase in the agent effectiveness within 3-6 months. There was also a significant drop in calls as automation deflected a lot of queries. This has resulted in annualized cost savings of more than $1 billion across our clients.

    Could you please share some metrics on growth numbers and revenue metrics?

    In 2020, Verloop.io leapfrogged to become one of the biggest chat automation processors in India. Continuing on the growth journey in 2021, we have increased our customer base by 5X this year.  We have gained from experiences and continue to enable businesses to deliver delightful support experiences to their customers in multiple languages. At the same time, we offer an omnichannel approach so all our partners can offer a unified customer experience to their customers.

    In terms of volumes, Verloop.io is now powering more than a million conversations on a daily basis across various platforms. During the course of this year, we have also set up offices in UAE, Singapore, and South Africa to be closer to our clientele while we make our solution available for customers worldwide.

    How do you make decisions on partnership?

    When we look for partnership, we look at two things. One is how well the partner is respected and trusted by its customers and secondly is there a true value being created when Verloop.io and the partner join hands. This has helped us in screening out the noise and focussing on the partners we believe can unlock tremendous value in terms of growth and reach not only for Verloop.io but for the end customer as well.

    What’s your strategy to hire the right candidate?

    As an organization, we believe that if you hire the right set of folks and treat them right, they will take care of your business/customers. While we are super focused on the skills we need to hire for, we look for the right fitment in terms of our values and our working culture.

    Being a funded company, what would you advise the founders who are looking to raise funds?

    I believe in the initial days itself the founders should have a clear idea of who they will be targeting. Another approach that I recommend to fellow founders is that rather than looking at pleasing all, they should focus on their product and how they can better it. This is essential, especially in the initial days. Instead of obsessing over the competition, or what competitors are doing, they should focus on the value add that they can bring to the table. Rather than spending time chasing VC, founders should invest it in increasing their top lines. If the foundation of the start-up is solid then there will have no dearth of people wanting to invest in it.

    What are a few new areas where conversational AI tools will be used? Do you think, Is it possible to completely replace customer support with conversational AI?

    Conversational AI makes perfect business sense for all B2C companies. At Verloop.io we have been focusing on industries where there are large volumes of pre-sales and post-sales support required. This typically includes retail businesses, e-Commerce, banking, financial, insurance, edTech, food-tech, travel, and logistics amongst many others.

    In the last 10 years, there have been significant improvements in the natural language processing (NLP) and deep learning technologies that has given new amplitude to simulate human conversation and dialogues. To delight the customer, achieve excellent Net Promoter Scores and reduce their customer service cost, businesses too are investing heavily in innovating ideas.

    With the prevalence of chatbots and customers becoming more amenable to talking to bots, voice-based bots are becoming the new mainstream. As advancements in NLP continue, chatbots will only get smarter and have more human-like interactions.

    More than replacing, Conversational AI chatbots are designed to work in conjunction with the existing systems. The chatbots enable the system to get more efficient by handling a greater number of queries in a reduced time and cost. The focus here is to ensure that only escalations are passed on to human executives.

    What’s your opinion about the Indian SaaS market in 2022?

    The SaaS business is booming in India. A report by McKinsey and SaasBoomi has predicted that this industry will be worth $1 trillion by 2030 and India’s share to double by that time.

    In my opinion, the Indian SaaS market is just starting up. With the recent funding(s), acquisitions, and listing, SaaS is now entering the growth phase in India. While typically India SaaS has sold to clientele outside India, this year will see a lot of Indian businesses engaging with Indian SaaS products. These are driven by SaaS organizations investing in better product leadership, great customer experience, and the advantage of being at the cutting edge of technology.