Brand endorsements have always made celebrities wealthier than any of their movies, shows, or concerts. And celebrities are paid insanely by the most prominent brands. The bigger the star, the more it earns through brands. These brand endorsements are a fancy source of income for celebrities, especially in times of pandemics.
There are tons of brands that pay huge amounts to their brand ambassadors. From sneakers like Nike and Adidas to soft drinks like 7up and Coke, these celebrities are everywhere. And through these celebrities and their enormous fan followings, brands get plenty of benefits and brilliant promotion tactics. In this article, we have discussed the highest-paid celebrity endorsement deals. Let’s get started!
Highest-paid Celebrity Endorsers
- George Foreman
- David Beckham
- Sofia Vergara
- 50 Cents
- Charlie Theron
- Beyoncé
- DJ Tiesto
- Taylor Swift
- Jennifer Aniston
- Michelle Wie
George Foreman
Brand: Foreman Grills
Endorsement Deal: $137.5 Million
After the contract of Michael Jordan with Nike, George Foreman’s contract with the Foreman Grills is considered the best of all time, reported by CNBC. George Foreman is a former boxer and now he is widely known as the Boxing-legend-turned-grilling-guru.
Foreman Grills was formerly known as Salton Electric Grills, but not very famous. As the boxing legend George Foreman’s name got connected with the company, the brand experienced massive growth.
David Beckham
Brand: Adidas
Endorsement Deal: $160 million
David Beckham is a well-known soccer legend, married to Posh Spice. David Beckham signed a lifetime endorsement contract with Adidas worth $160 million in 2003. Although he is retired, his brand is enough for him to earn a wealthy sum.
Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury’s, and Samsung.
Sofia Vergara
Brand: Assorted Brands
Endorsement Deal: $ 94.5 million
Sofia Vergara is counted among the highest-paid television actresses who starred in the “Modern Family” show. Sofia has a vibrant style of endorsing brands which makes her a top pick for many prominent brands. As per 2011, her estimated earnings were around $157.5 million and around 60% of that comes from some very prominent brands such as Pepsi, CoverGirl, Head & Shoulders, and Quaker Oats. This was around $94.5 million.
50 Cents
Brand: Vitaminwater
Endorsement Deal: $100 million
50 Cents is the remarkable rapper who initially started as an investor and co-owner of the Glaceau- the company that founded Vitamin Water. At first, 50 Cents was to promote and endorse the brand with its enormous popularity. And when Coca-Cola bought this company in 2007, 50 Cents income was around nine figures.
Alan Joseph
Charlize Theron
Brand: Dior
Endorsement Deal: $55 million
Charlize Theron is unprecedented when it comes to her getting a huge sum through brand endorsements, according to Playboy magazine. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J’adore perfume.
Beyoncé
Brand: Pepsi
Endorsement Deal: $50 million
The fame of Beyoncé, not just in Hollywood but across the globe makes her one of the highest-paid brand ambassadors. Beyonce signed a multi-year contract with Pepsi worth $50 million. Pepsi was aiming for more remarkable heights and was ready to take the brand to the next level of Popularity far more than Television or prints. And the compassion towards Beyoncé by her fans made her the best suitor by Pepsi.
DJ Tiesto
Brand: 7UP
Endorsement Deal: $30 million
In 2014, the company soda giant 7UP made a contract worth $30 million with DJ Tiesto for the company’s signature drink, reported by Billboard.
7UP not only signed a deal with DJ Tiesto but also sponsored the release party with a stage at a huge Las Vegas music festival.
Alan Joseph
Taylor Swift
Brand: Coca-Cola
Endorsement Deal: $26 million
Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola.
In 2013, she signed a deal worth $26 million with Coca-Cola for its Diet Coke. With the popularity of Taylor Swift, she acts as the best ambassador for several brands.
Pratyusha Srivastava
Jennifer Aniston
Brand: Emirates Airlines
Endorsement Deal: $5 million
Jennifer Aniston is counted among the highest-paid actresses in Hollywood after her enormous success in the final season of FRIENDS, where she made $1 million for each episode. Besides her huge success in Hollywood, Jennifer Aniston works with several brands like Smart Water, Hair product Living Proof and Aveeno. Her most remarkable endorsement is with Emirates Airlines which is a Dubai-based Airline company. Jennifer Aniston signed a deal worth $5 million for this endorsement.
Michelle Wie
Brand: Nike
Endorsement Deal: $4-5 million
Michelle Wie is widely famous for her several endorsements worth millions of US Dollars. Michelle Wie is the youngest player ever, who at the age of 10 qualified for the USGA Amateur Championship. Later at age 13, she became the youngest player ever to cut for the LPGA Tour.
With her brilliant performance and huge fan following, Michelle Wie signed a contract worth $4-5 million dollars per year with Nike.
Alan Joseph
Conclusion
The most fascinating lives are of Celebrities whether it’s acting, music, or sports. And when they are on the top, there’s no limit of millions in their bank account. But the most intriguing thing is, a large fraction of their income comes from the brands they endorse.
The highest-paid celebrities make millions just through brand endorsements. And the celebrities listed above are few among the dozens who earn the most through their brand endorsements. Some of these do not make any from the movies or shows but only through brand endorsements. And social media has boosted this to the next level of fame.
Fans often tend to follow their favorite celebrity and when these celebrities promote a certain brand, its engagement with the customer increases. And that’s what keeps these celebrities in millions.
FAQs
Who is the Highest-Paid celebrity?
Kylie Jenner is the highest-paid celebrity who earned around $590 million.
Who was the highest-paid celebrity on Instagram?
Dwayne ‘The Rock’ Johnson was the highest-paid celebrity on Instagram earning around $1,015,000 per post.
Who has most brand endorsement deals in India?
Shah Rukh Khan has the maximum number of endorsements with endorsement deals with 39 brands.
Who are the most famous brand ambassadors?
Most famous brand ambassadors highly paid for endorsement deals are:
- George Foreman
- David Beckham
- Sofia Vergara
- 50 Cents
- Charlie Theron
- Beyoncé
- DJ Tiesto
- Taylor Swift
- Jennifer Aniston
- Michelle Wie