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  • Celebrities With Expensively Insured Body Parts

    It’s no secret that when it comes to celebrities, controversy often follows them wherever they go. From bizarre obsessions to strange habits, these A-listers are no strangers to making headlines for all the wrong reasons. Some of them have even gone to great lengths to pamper their pets, like buying mansions for their furry friends or indulging their children in candy-filled rooms. And if that wasn’t enough, some have even claimed to have ghost-dictating machines in their homes! But it’s not just their unusual habits that make headlines.

    In these times where appearance and talent are inextricably linked to success, it’s no surprise that celebrities go to great lengths to protect their most valuable assets – their bodies. While the concept of insuring body parts may seem bizarre to the average person, it’s a strategic move for those whose livelihoods depend on their physical attributes. From vocal cords that produce chart-topping hits to legs that grace magazine covers, these celebrities have taken out hefty insurance policies to safeguard their most prized possessions.

    In this blog, we’ll take a closer look at some of the most expensive insured body parts by celebrities and explore the reasons behind these massive price tags. So, let’s get started!

    The Rationale Behind The Same

    The reasoning behind this peculiar practice is quite straightforward. A career-altering injury could potentially cost a celebrity millions in lost revenue, endorsement deals, and future earnings. Through insurance of their most valuable body parts, they’re essentially creating a financial safety net should the unthinkable occur. It’s a calculated risk management strategy that allows them to pursue their passions without the constant fear of a life-altering setback.

    The OGs of Body Part Insurance

    While the practice may seem like a modern-day phenomenon, the concept of insuring body parts has been around for decades. In the 1920s, silent film clown Ben Turpin famously insured his cross-eyed gaze, fearing that if his eyes were to become uncrossed, his career would be over. This set the stage for a trend that would continue to gain traction in the years to come.

    List of Celebrities With the Most Expensive Body Part Insurance

    The Iconic Voices That Demand Protection

    Legs That Stand The Weight Of A Thousand Campaigns

    That Smile Is Worth Millions

    Insuring The Hands Because They Matter

    Tresses Insurance Is A Thing Too?

    Insuring The Body Parts – Glamour Thing?

    The Business Behind the Bizarre

    The Iconic Voices That Demand Protection

    Mariah Carey’s Multimillion-Dollar Vocal Cords

    Celebrity Name Mariah Carey
    Date of Birth March 27, 1969
    Profession American singer, songwriter, record producer, and actress
    Body Part Insurance Voice and Legs
    Amount $35 million each
    Mariah Carey Insured Her Legs for $1 Billion
    Mariah Carey Insured Her Legs for $1 Billion

    Mariah Carey, an American singer and entertainer from New York, was born on 27 March 1969. Carey has won five Grammy Awards, nineteen World Music Awards, ten American Music Awards, and the famous Billboard Music Award fifteen times.

    Mariah Carey is one of the many celebrities who have insured their body parts for millions of dollars. In 2016, the elusive chanteuse reportedly took out not one but two $35 million insurance policies – one for her legendary vocal cords and another for her statuesque legs. With a career spanning over three decades and a string of chart-topping hits, it’s no wonder Carey wanted to ensure her most valuable assets were protected.

    Bruce Springsteen’s Gritty, Gravelly Tones

    Celebrity Name Bruce Springsteen
    Date of Birth September 23, 1949
    Profession American Singer, Songwriter, and Musician
    Body Parts Insurance Vocal Cords
    Amount $6 million
    Bruce Springsteen Insured his Vocal Cord | Celebrity Insurance Body Parts
    Bruce Springsteen Insured his Vocal Cord | Celebrity Insurance Body Parts

    Bruce Springsteen is a singer, composer, and music director who has been entertaining audiences with his unique blend of rock and folk music for over four decades. He is originally from America. He won a band called “E-street.” He has won 20 Grammy Awards, a Special Tony Award, 1 Academy Award, and 2 Golden Globe Awards.

    The Boss, as he’s affectionately known, reportedly insured his voice for a staggering $6 million with Lloyd’s of London. With a career that has spanned six decades and a distinctive voice that has become a trademark of his sound, it’s easy to see why Springsteen would want to secure his most valuable asset.

    Legs That Stand The Weight Of A Thousand Campaigns

    Heidi Klum’s Million-Dollar Stems

    Celebrity Name Heidi Klum
    Date of Birth June 1, 1973
    Profession German-American Model, Television Host, Producer, Businesswoman
    Body Parts Insurance Legs
    Amount $2.2 million
    Heidi Klum Insured her Legs | Celebrity Insurance Body Parts
    Heidi Klum Insured Her Legs | Celebrity Insurance Body Parts

    Supermodel and television personality Heidi Klum is no stranger to the world of body part insurance. During her time as a spokesperson for Procter & Gamble’s Braun shavers, her legs were insured for a whopping $2.2 million by London’s Phillips De Pury and are one of the most expensive insured legs. However, there was a slight discrepancy in the value of her legs – her left leg was insured for $200,000 less than her right due to a scar she sustained from a glass injury.

    Rihanna’s Award-Winning Gams

    Celebrity Name Rihanna
    Date of Birth February 20, 1988
    Profession Singer and Businesswoman
    Body Parts Insurance Legs
    Amount $1 million
    Rihanna Insured Her Legs | Celebrity Insurance Body Parts
    Rihanna insured her legs | Celebrity Insurance Body Parts

    In 2007, Rihanna won the Venus Breeze “Celebrity Legs of a Goddess” Award, prompting her to insure her enviable pins for a cool $1 million. The Barbadian singer’s decision to protect her legs was a savvy move, considering her status as a fashion icon and the importance of her physical appearance in her line of work.

    David Beckham

    Celebrity Name David Beckham
    Date of Birth May 2, 1975
    Profession Retired Footballer
    Body Parts Insurance Legs, Feet, Toes
    Amount $195 Million
    David Beckham insured his legs| Celebrity insurance body parts
    David Beckham insured his legs | Celebrity insurance body parts

    David Beckham is a retired English professional footballer, also known as soccer in some parts of the world. He was born on May 2, 1975, in London, England, and began his football career at a young age, joining the Manchester United youth team at age 14. He also founded the “David Beckham Football Academy” in London as well as Los Angeles.

    Apart from football, Beckham also became a Goodwill Ambassador with a special focus on UNICEF’s sports for development program. Other than that, Beckham is visible as an actor in a few films. He is also the brand ambassador of many leading brands.

    In his case, it’s his legs that are the most valuable asset. To protect his legs, Beckham reportedly took out an insurance policy worth $70 million. The policy covers any damage to his legs or any other unforeseen circumstances that could prevent him from playing football in the future.

    In addition to his legs, David Beckham has also reportedly insured his whole body for $195 million. This policy covers him for any accidents or injuries that may occur while he’s playing sports, but also while he’s traveling, driving cars, or participating in other activities.

    Christiano Ronaldo

    Celebrity Name Cristiano Ronaldo
    Date of Birth February 5, 1985
    Profession Footballer
    Body Parts Insurance Legs
    Amount $144 Million
    Cristiano Ronaldo insured his legs | Celebrity insurance body parts
    Cristiano Ronaldo insured his legs | Celebrity insurance body parts

    Cristiano Ronaldo, a professional football player from Portugal, is the captain of the Portugal national team. He was born on 5 February 1985, in Madeira, Portugal, and began his football career at a young age, playing for local teams before joining the Sporting CP youth team.

    In 2021, Ronaldo was ranked 3rd among the highest-paid athletes by Forbes Magazine. He has a fashion bouquet named “CR7” in Madeira, Portugal. He also wrote his biography, “Moments” in 2007. There are two documentary film shoots on his life. There is a statue and an international airport which has his name in Madeira, Portugal. He is also the brand ambassador of many leading brands.

    As he is one of the star players of the “Real Madrid” team, he has insured his legs, which are his most valuable asset, for a substantial amount of money. Though the exact amount of the policy is not known, reports suggest that it could be worth anywhere between $100 million and $144 million.

    In addition to his legs, Ronaldo is also rumored to have insured his entire body for $200 million, which would cover him for any accidents or injuries that could occur while he’s playing sports or participating in other activities.

    Taylor Swift

    Celebrity Name Taylor Swift
    Date of Birth December 13, 1989
    Profession American Singer and Composer
    Body Parts Insurance Legs
    Amount $40 Million
    Taylor Swift insured her legs | celebrity insurance body parts
    Taylor Swift insured her legs | Celebrity insurance body parts

    Taylor Swift is an American singer and composer. Most of her songs are from her real-life experiences. She won the prestigious Grammy Award eleven times. She is known as the “youngest musician” to win the Grammy. She won it at the age of 20.

    Other than Grammy, she has also won Emmy Awards, thirty-two American Music Awards, and eight Academy of Country Medal Awards. Besides, she has also won twenty-five Billboard Music awards. Due to this, she became the first female singer to win a Billboard Award so many times.

    When it comes to body part insurance, Taylor Swift has reportedly insured her legs for $40 million, $20 million per leg in 2015. Protecting her legs with insurance is a smart business move that ensures she can continue to perform at the highest level without the risk of financial loss if an injury were to occur.

    That Smile Is Worth Millions

    Julia Roberts’ Megawatt Grin

    Celebrity Name Julia Roberts
    Date of Birth October 28, 1967
    Profession American Actress and Producer
    Body Parts Insurance Smile
    Amount $30 million
    Julia Roberts insured her smile | Celebrity insurance body parts
    Julia Roberts insured her smile | Celebrity insurance body parts

    Julia Roberts, one of the celebrities, is an actress and a producer in Hollywood movies. She has won many awards, especially the most prestigious “Academy Award” as an actress.

    However, other than acting, Julia Roberts also gave her time and money to UNICEF. In 1995, she asked UNICEF whether she could come and work for them; she also had done many charitable works throughout her life. In 2000, she narrated a documentary film, “Silent Angels.” The film was about Ree Syndrome, a neurodevelopmental disorder.

    Julia Roberts’ smile is arguably one of the most recognizable in Hollywood, and it’s no wonder the actress has taken steps to protect it. According to reports, Roberts has insured her famous smile for a staggering $30 million. With a career that has spanned decades and a face that has graced countless magazine covers, it’s a wise investment for America’s Sweetheart.

    America Ferrera’s Insured Pearly Whites

    Celebrity Name America Ferrera
    Date of Birth April 18, 1984
    Profession Actress, Director and Television Producer
    Body Parts Insurance Smile
    Amount $10 million
    America Ferrera insured her smile | Celebrity insurance body parts
    America Ferrera insured her smile | Celebrity insurance body parts

    In 2006, the GlaxoSmithKline brand Aquafresh took out a $10 million insurance policy with Lloyd’s of London on America Ferrera’s smile. The policy was part of a program to raise money for “Smiles for Success,” a nationwide organization that provides free dental care for women transitioning from welfare to work. Ferrera, known for her role in the hit show “Ugly Betty,” was flattered by the gesture, stating, “It’s not something that I ever imagined happening.”

    Gene Simmons

    Celebrity Name Gene Simmons
    Date of Birth August 25, 1949
    Profession Musician, Singer, Songwriter, and Actor
    Body Parts Insurance Tongue
    Amount $1 Million
    Gene Simmons insured his tongue | Celebrity insurance body parts
    Gene Simmons insured his tongue | Celebrity insurance body parts

    Gene Simmons is an Israeli American singer and music director. He is also known as “The Demon”. His birth name was “Chain Witz”. For a better singing career, he changed his name. He had founded a rock band called, “Kiss”.

    There is a city named after him in Texas. In 2012, he received the award of the “Golden God.”

    However, he had insured his tongue for $1 million. His tongue is one of the signatures of his band. So, he decides to insure it.

    Insuring The Hands Because They Matter

    Keith Richards’ Legendary Digits

    Celebrity Name Keith Richards
    Date of Birth December 18, 1943
    Profession English musician, Songwriter, Singer, and Record producer
    Body Parts Insurance Hands
    Amount $1.6 million
    Keith Richards insured his hands | Celebrity insurance body parts
    Keith Richards insured his hands | Celebrity insurance body parts

    As the lead guitarist of the Rolling Stones, Keith Richards knows that his hands are his most valuable assets. That’s why the rock legend took out a $1.6 million policy through Lloyd’s of London to insure his guitar-playing digits. In an interview with Fortune, Richards flashed his hands and said, “These are the business,” demonstrating the importance of protecting the very tools that have helped him create some of the most iconic riffs in music history.

    Jeff Beck’s Culinary Mishap and Costly Remedy

    Celebrity Name Jeff Beck
    Date of Birth June 24, 1944
    Profession English Guitarist
    Body Parts Insurance Fingers
    Amount $1 million
    Jeff Beck insured his fingers| Celebrity insurance body parts
    Jeff Beck insured his fingers| Celebrity insurance body parts

    While Keith Richards took a proactive approach, fellow guitar legend Jeff Beck learned the hard way about the importance of insuring his fingers. In 2009, Beck was involved in a kitchen accident that nearly cost him his career. While cutting carrots for a stew, the knife slipped, chopping off the tip of his left index finger. Thankfully, a trip to the hospital saved his finger and his career, but the incident prompted Beck to insure each of his fingers for a staggering $1 million.

    Tresses Insurance Is A Thing Too?

    Troy Polamalu’s Million-Dollar Mane

    Celebrity Name Troy Polamalu
    Date of Birth April 19, 1981
    Profession American Football Player
    Body Parts Insurance Hair
    Amount $1 million
    Troy Polamalu insured his Hair| Celebrity insurance body parts
    Troy Polamalu insured his Hair| Celebrity insurance body parts

    In the world of sports, it’s not just physical abilities that are insured – sometimes, it’s the very hair on an athlete’s head. Troy Polamalu, the former strong safety for the Pittsburgh Steelers, is famous not just for his prowess on the field but also for his luscious locks. When Polamalu became a spokesperson for Procter & Gamble’s Head & Shoulders shampoo, the company took out a $1 million policy with Lloyd’s of London to insure his iconic mane.

    Insuring The Body Parts – Glamour Thing?

    Dolly Parton’s Iconic Assets

    Celebrity Name Dolly Parton
    Date of Birth January 19, 1946
    Profession American Singer-songwriter, Actress, and Philanthropist
    Body Parts Insurance Breasts
    Amount $600,000
    Dolly Parton insured his Breasts| Celebrity insurance body parts
    Dolly Parton insured her Breasts| Celebrity insurance body parts

    Dolly Parton’s curves are as legendary as her music career, and the country singer took steps to protect her most famous assets – her breasts. Parton reportedly insured her 40DD bust for a whopping $600,000, with each breast valued at $300,000. While the claim has been refuted by the singer herself, it’s proof of the lengths some celebrities will go to safeguard their most valuable physical attributes.

    Holly Madison’s Million-Dollar Bust

    Celebrity Name Holly Madison
    Date of Birth December 23, 1979
    Profession American television personality
    Body Parts Insurance Breast
    Amount $1 million
    Holly Madison insured his Breasts| Celebrity insurance body parts
    Holly Madison insured her Breasts | Celebrity insurance body parts

    Another celebrity who has taken out an insurance policy on her bust is Holly Madison, the former girlfriend of Hugh Hefner and star of the reality show “Holly’s World.” In anticipation of her topless starring role in the Las Vegas show “Peepshow,” Madison took out a $1 million insurance policy on her breasts with Lloyd’s of London. As she explained to People magazine, “If anything happened to my boobs, I’d be out for a few months and I’d probably be out a million dollars, I thought I’d cover my assets.”

    Jennifer Lopez

    Celebrity Name Jennifer Lopez
    Date of Birth July 24, 1969
    Profession American Singer, Actress, Dancer, and Producer
    Body Parts Insurance Buttocks
    Amount $27 Million
    Jennifer Lopez insured her butt | celebrity insurance body parts
    Jennifer Lopez insured her butt | Celebrity insurance body parts

    Jennifer Lopez, also known as J-Lo, is an American singer, actress, dancer, and producer. She was born on July 24, 1969, in New York City and rose to fame in the 1990s as a dancer and actress. She is also known for her successful music career, with hit songs such as “On the Floor” and “Jenny from the Block.”

    She was awarded the Legend Award from the “World Music Award.” She stood out to be the first Latin American Woman to have won the award by billboard for her contribution to music.

    She has insured her famous buttocks for $27 million. Her curvaceous figure has become a defining feature of her brand, and she has even been nicknamed “J-Lo” as a result.

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    David Lee Roth

    Celebrity Name David Lee Roth
    Date of Birth October 10, 1954
    Profession Musician, Singer, Songwriter, and Actor
    Body Parts Insurance Sperm
    Amount $1 Million
    David Lee Roth insured his sperm | Celebrity insurance body parts
    David Lee Roth insured his sperm | Celebrity insurance body parts

    David Lee Roth is an American singer, composer, and radio personality. He won a band called “Hard Rock.” Initially, he was the main lead of a band called “Van Hallen”. Then, he started his solo singing career. But, after some time, he returns to the band.

    However, in 1980 his band was on high ranking. Hence, to secure the band name, David insured his sperm for $1 Million. So, he couldn’t accidentally impregnate any member.

    Daniel Craig

    Celebrity Name Daniel Craig
    Date of Birth March 2, 1968
    Profession Actor
    Body Parts Insurance Full Body
    Amount $9.5 Million
    Daniel Craig insured his full body | Celebrity insurance body parts
    Daniel Craig insured his full body | Celebrity insurance body parts

    Daniel Craig also known as “James Bond” is an English actor. He is famous for his “James Bond” film series. Craig has also appeared in numerous other films and television shows throughout his career, including “The Girl with the Dragon Tattoo,” “Layer Cake,” and “Knives Out.” He has received many awards and also stood on the nomination list for the British Academy Award.

    Daniel had insured his entire body for $9.5 Million. He had been doing stunts for his film series “James Bond” for so many years. So as for safety, he has done a full-body insurance policy.

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    The Business Behind the Bizarre

    Lloyd’s of London: The Epicenter of Celebrity Body Part Insurance

    When it comes to insuring celebrity body parts, one name stands out above the rest: Lloyd’s of London. The world’s leading market for specialist insurance, Lloyd’s has become the go-to destination for celebrities seeking to protect their most valuable assets. From Mariah Carey’s vocal cords to Keith Richards’ hands, Lloyd’s has penned some of the most peculiar and lucrative policies in the industry.

    The Financial Implications of Body Part Insurance

    While the concept of insuring body parts may seem outrageous to some, it’s a savvy business move for those whose livelihoods depend on their physical attributes. A career-altering injury could potentially cost a celebrity millions in lost revenue, endorsement deals, and future earnings. By taking out an insurance policy, they’re essentially creating a financial safety net that allows them to pursue their passions without the constant fear of a life-altering setback.

    Conclusion

    These celebrities have an ample amount of bank balance. But, there is nothing wrong with insuring their body parts for better safety. As they are public figures, their safety always comes as the priority for the brands they endorse and for people who gave them so much love and appreciation for their work.

    Overall, the trend of celebrities insuring their body parts is likely to continue, as the importance of physical appearance and ability in the entertainment industry shows no signs of slowing down.

    As long as celebrities rely on their physical attributes to earn a living, they’ll seek to protect their most valuable assets – whether it’s a set of vocal cords that produce chart-topping hits, a pair of legs that grace magazine covers, or a smile that sells millions. While the concept may seem bizarre to the average person, for these stars, it’s a calculated risk management strategy that allows them to pursue their passions without the constant fear of a life-altering setback. Liked this content piece? Well, we have more of it at StartupTalky. Do, give us a read and till then – keep thinking and keep talkying!

    FAQs

    Who has the most expensive insured body part?

    Celebrities’ expensively insured “Body Parts” are:

    • Mariah Carey’s legs
    • David Beckham’s legs
    • Cristiano Ronaldo’s legs
    • Julia Roberts’ smile
    • Jennifer Lopez’s butt
    • Taylor Swift’s leg
    • Daniel Craig’s body
    • Bruce Springsteen’s vocal cords
    • Gene Simmons’ tongue
    • David Lee Roth’s sperms
    • Heidi Klum
    • Rihanna
    • America Ferrera
    • Keith Richards
    • Jeff Beck

    Who was the first to insure a body part?

    Ben Turpin – the silent film actor of the 1920s was the first to insure his body parts. He insured his eyes for $25,000.

    Why do insurance companies insure celebrities’ body parts?

    Body parts insurance offers financial cover and protects a celebrity’s body parts. The insurance supplements their livelihood if a body part is damaged, injured, or lost.

    What are some of the most commonly insured body parts among celebrities?

    Among celebrities, the most commonly insured body parts include vocal cords, legs, hands, and fingers. These body parts are typically insured for millions of dollars, as they are essential to the celebrity’s ability to perform and generate income.

    What happens if a celebrity’s insured body part is damaged?

    If a celebrity’s insured body part is damaged, they can file a claim with their insurance company to receive compensation for any financial losses they incur as a result. This can include lost income, medical expenses, and other related costs.

    Are there any restrictions on what body parts can be insured?

    There are typically no restrictions on what body parts can be insured, as long as they have a significant financial value and are essential to the individual’s ability to generate income.

    Which famous musician insured a body part for a whopping $1 million?

    One of the most famous cases is Bruce Springsteen, who insured his voice for $6 million. However, someone who insured a specific body part for around $1 million, would be Dolly Parton, who insured her iconic bust for that amount.

    Who insured their legs for 40 million dollars?

    Taylor Swift insured her legs for $40 million, $20 million for each leg.

  • List of 28 Brands Endorsed by Deepika Padukone

    The Bollywood icon, Deepika Padukone, has made a remarkable name for herself in the film industry. With her captivating performances and versatility, she has become an A-list Indian actress, leaving a lasting impact across multiple languages. Deepika kick-started her career as a model, gaining early recognition for her debut runway appearance at the prestigious Lakme Fashion Week, where she was honored with the ‘Model of the Year’ award at the Kingfisher Fashion Awards.

    Over the years, Deepika has garnered immense praise and accolades, including three Filmfare Awards and a staggering count of over 200 awards and numerous nominations. Her talent and charisma have caught the attention of various brands, leading her to endorse renowned names like Lux, Jio, Coca-Cola, Axis Bank, Pepsi, and many more. Notably, she created history by becoming the first Indian celebrity to be the brand ambassador for Levi’s in 2021 and the House brand ambassador for Louis Vuitton in 2022.

    In this blog, we bring you an exciting list of top brands that Deepika Padukone has endorsed throughout her career, accompanied by some of her iconic advertisements that will surely capture your attention. So, get ready to delve into the world of Deepika’s brand associations and experience the magic she brings to each campaign.

    Pottery Barn
    Dabur
    Louis Vuitton
    Levi’s
    Tetley Green Tea
    Lloyd
    Jio
    Pepsi
    Adidas
    Axis Bank
    Jaquar
    Nestle Fruita Vitals
    L’Oreal Paris
    All About You
    Oppo
    Tissot
    Asian Paints Royal Atmos
    Tanishq
    Goibibo
    Gillette Venus
    Vistara
    Britannia
    Nescafe
    Lux
    Kellogg’s Special K
    Parachute Hair oil
    Close-up
    Chopard

    Pottery Barn

    Deepika Padukone lent her elegance and style to Pottery Barn in December 2022, a renowned home furnishings brand. As the brand ambassador, Deepika showcased the exquisite collection of Pottery Barn, which offers a wide range of stylish and functional furniture, decor, and accessories for homes.

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    Dabur

    Dabur, with a rich heritage spanning over a century, is known for its range of natural and Ayurvedic products. The brand’s emphasis on quality, purity, and wellness aligns perfectly with Deepika’s image of a health-conscious and influential figure.

    Deepika’s endorsement of Dabur has brought a new level of credibility and trust to the brand. Her radiant persona and dedication to maintaining a healthy lifestyle have resonated well with consumers, making her an ideal ambassador for Dabur’s offerings.

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    Louis Vuitton

    Deepika Padukone has been named the new House Brand Ambassador of Louis Vuitton on May 11, 2022. With this, the Bollywood actress became the first Indian face of the French luxury brand in history.  The new campaign that Louis Vuitton has launched has Padukone featuring in it among other international actresses – Emma Stone, and Zhou Dongyu.

    In the “The Dauphine Campaign” that Louis Vuitton rolled out for this season, the brand, in order to showcase their love for India, China and the US, featured one lady star from each of the countries.

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    Levi’s

    Deepika Padukone, the epitome of style and grace, has been associated with numerous prestigious brands throughout her career. One such brand is Levi’s, the iconic denim brand that has been revolutionizing fashion for decades. In 2021, Deepika made history by becoming the first Indian celebrity to be appointed as the brand ambassador for Levi’s.

    With her innate sense of fashion and effortless charm, Deepika perfectly embodies the spirit of Levi’s, which is all about self-expression and individuality. Through her association with the brand, she has showcased the versatility of Levi’s denim and its ability to reflect one’s personal style.

    Tetley Green Tea

    Tetley is a beverage manufacturer founded in England. It is a wholly owned subsidiary of Tata. In 2018, Tata Global Beverages had proclaimed its new Brand ambassador- Deepika Padukone. Deepika’s association with Tetley Green Tea showcases her commitment to a healthy lifestyle and well-being. As a fitness enthusiast, she resonates with the brand’s philosophy of promoting wellness and incorporating natural ingredients into daily routines.

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    Lloyd

    Lloyd is a electrical manufacturing brand and is owned by Havells India. In 2019, Deepika Padukone along with Ranveer Singh, her husband endorsed Air Conditions, Washing Machines, Refrigerators and LED TVs by an Indian company- Lloyd.

    Deepika’s endorsement of Lloyd exemplifies the brand’s vision to transform homes into smart and comfortable living spaces, making everyday life more convenient and enjoyable for consumers.

    Jio

    Deepika Padukone has been associated with Jio, a leading telecommunications company in India. Jio, owned by Reliance Industries Limited, offers a wide range of digital services, including mobile telephony, broadband, and digital content.

    In 2020, the powerful couple of Bollywood – Deepika Padukone and Ranveer Singh featured in the Jio ‘Dhan Dhana Dhan’ Campaign. Deepika’s collaboration with Jio as its brand ambassador signifies the brand’s commitment to providing high-quality, affordable, and innovative digital services to its customers. Her association with Jio reflects the brand’s vision of connecting people and enabling them to embrace the digital revolution.

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    Pepsi

    As we know, many celebs have endorsed Pepsi and Deepika Padukone is one of them to feature in the endorsement of Pepsi in 2008. It is cited that Deepika was replaced in place of Priyanka Chopra, who was signed for a 2 year contract with Pepsi.

    As a brand ambassador, Deepika has played a pivotal role in endorsing various Pepsi products, including its flagship carbonated drinks, as well as newer offerings such as fruit juices and energy drinks. Her engaging presence in Pepsi’s advertisements has helped create a strong connection with the target audience, emphasizing the brand’s ability to bring people together and add a touch of excitement to everyday moments.

    Adidas

    In 2021, Deepika Padukone joined forces with Adidas as their brand ambassador, embarking on a significant partnership. With a global presence, Deepika represented Adidas by endorsing acclaimed athletes and empowering women, aiming to democratize and diversify the world of sports.

    Deepika’s partnership with adidas has been marked by impactful campaigns and inspiring advertisements that capture her strength, agility, and determination. Through her association with adidas, she promotes various sports and fitness activities, encouraging people to unleash their potential and strive for greatness.

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    Axis Bank

    During 2018, Deepika Padukone played a pivotal role in promoting the exclusive benefits and offers provided to Axis Bank account holders through their credit and debit card services. The “Experience Axis” campaign aimed to highlight the value propositions of these cards, encompassing diverse categories like travel, dining, and shopping experiences.

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    Jaquar

    In 2018, Deepika Padukone entered into a partnership with the Jaquar Group, a brand committed to delivering exceptional quality lighting solutions. She prominently appeared in a television commercial for Jaquar lighting, showcasing their innovative products and commitment to excellence.

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    Nestle Fruita Vitals

    In September 2018, Deepika Padukone starred in a captivating advertisement for Nestle Fruita Vitals. The campaign, titled ‘The New Shape of Positivity with Deepika!’, gained significant popularity across various social media platforms, creating a buzz among audiences.

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    L’Oreal Paris

    L’Oréal Paris is a famous Hair Care company, wherein in March 2017, Deepika Padukone became the L’Oréal Paris Global Brand Ambassador and featured for the 1st Haircare Range with the power of clay. She represents the renowned beauty and cosmetics brand, endorsing their wide range of products and showcasing her elegance and style.

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    All About You

    Deepika Padukone launched her own fashion brand, “All About You”, which celebrates the freedom of self-expression and encourages individuals to embrace their unique style. The brand empowers people to wear clothing that brings them joy and allows them to be their authentic selves.

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    Oppo

    Oppo is a Chinese smartphone brand headquartered in Guangdong China. Deepika Padukone became the brand ambassador for Oppo. She endorsed their smartphones, highlighting their advanced features and innovative technology through various advertising campaigns.

    In 2018, Deepika co-starred with the Bollywood actor Siddharth Malhotra in an ad film for Oppo, where the brand launched their latest smartphone Oppo F9 Pro in the market.

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    Tissot

    Tissot is a swiss luxury watchmaker brand by Charles-Félicien Tissot and his son, Charles-Émile Tissot founded in 1853. She inaugurated many boutiques and endorsed Tissot T Wave Watch, ultimately becoming the ‘Face of Tissot’.

    Deepika Padukone joined hands with Tissot as their brand ambassador, showcasing their exquisite timepieces and embodying the essence of elegance and precision. Her association with Tissot began in 2017, and she has since been an integral part of their advertising campaigns and brand promotions.

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    Asian Paints- Royale Atmos

    The revolutionary paint brand, Asian Paints has opted for Deepika as its brand ambassador in 2017. Subsequently, Deepika introduced various eco-friendly products under Royale Atmos to give purer air in the home in this era.

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    Tanishq

    Deepika Padukone has been an enduring symbol of beauty and grace, and her association with Tanishq, the renowned Indian jewelry brand, is a testament to their shared commitment to timeless elegance. Since the inception of her career, Deepika has collaborated with Tanishq, and in 2018, they unveiled a stunning collection together called Gulnaaz, showcasing their creative synergy and exquisite craftsmanship.

    Goibibo

    Speaking of travel agencies, Goibibo, an online travel portal, has had Deepika as its brand ambassador since 2017. As the brand ambassador, Deepika showcased her love for travel and adventure, inspiring others to explore the world with Goibibo.

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    Gillette Venus

    Deepika Padukone confidently embraced the campaign for Gillette Venus, a renowned brand known for its high-quality women’s razors and shaving products. In 2015, Gillette Venus Hair removal razor’s brand appointed Deepika as their ambassador. As the brand ambassador, Deepika promoted self-care and empowered women to feel confident in their own skin.

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    Vistara

    Vistara is a Indian full-service airline, based in Gurgaon. It is a joint venture between Tata Sons and Singapore Airlines. Deepika has carried out the role as the first brand ambassador of Vistara in 2016 very well. Eventually, she became one of a kind across the globe.

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    Britannia

    Britannia is India’s oldest existing companies and best known for its biscuit products founded in 1892 and headquartered in Kolkata. In 2019 the brand roped in Bollywood actor, Deepika Padukone. The ads of Britannia, especially the one with Deepika conveying a message: ‘Khushiyon Ki Zidd Karo’ has stayed with us for a long time since 2015.

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    Nescafe

    Nescafe is a coffee brand of Nestle. Nestle India made Bollywood actress, Deepika Padukone the brand ambassador for the coffee brand Nescafé in 2011.

    Lux

    The global brand has been known for its wide range of developments in beauty soaps and other bath additives. From Shah Rukh Khan to Varun Dhawan, Priyanka Chopra, Madhuri Dixit, Kareena Kapoor, has endorsed this brand. Deepika Padukone has also been a part of the Lux commercials.

    Kellogg’s Special K

    Deepika Padukone added her star power to Kellogg’s Special K, a popular brand known for its nutritious breakfast cereals. The pink ad of Kellogg’s special has been a part of every TV watcher’s childhood. Deepika endorsed this brand in 2017, to lead women to a healthier lifestyle.

    Parachute Hair oil

    Deepika Padukone joined hands with Parachute Advanced, a renowned hair oil brand, as its brand ambassador and fresh face in 2012. Prior to that, she had already gained recognition through her participation in the brand’s TV commercial for the prestigious “World’s Best Hair” campaign back in 2007. With her association with Parachute Advanced, Deepika continued to promote the brand’s commitment to healthy and beautiful hair, establishing herself as an icon of hair care and lending her star power to its advertising campaigns.

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    Close-up

    Deepika Padukone became the face of Closeup, the popular oral care brand, as its brand ambassador. In association with Closeup, she showcased her captivating smile and promoted the brand’s range of toothpaste and mouthwash products. With her radiant personality and million-dollar smile, Deepika Padukone added a touch of glamour and freshness to Closeup’s advertising campaigns, encouraging consumers to embrace a confident and vibrant smile.

    Earlier her debut in Om Shanti Om movie, she was seen in one of the Close-up ads back in 2010. However, soon enough, Deepika as an ambassador of Close-up, broadcasted an unforgettable commercial with the captivating line ‘Kya aap Close-Up Karte Hain?’ Revealing her endorsement with it.

    Chopard

    In a significant partnership, Chopard, the renowned Swiss watches and jewelry company, joined forces with Bollywood icon Deepika Padukone in 2021. Deepika Padukone was chosen as the brand ambassador for Chopard’s prestigious Happy Diamonds collection, symbolizing elegance, luxury, and timeless beauty. Her association with Chopard brought together her exquisite charm and the brand’s exquisite craftsmanship, creating a perfect blend of sophistication and style.

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    Conclusion

    In conclusion, Deepika Padukone has established herself as one of the most sought-after brand ambassadors in the industry, with a remarkable list of endorsements. From international luxury brands to homegrown favorites, Deepika has collaborated with diverse companies, showcasing her versatility and influence. Her association with these brands has not only elevated their image but also brought her own unique charm and style to the forefront. As Deepika continues to shine in the entertainment industry, we can only anticipate more exciting collaborations and endorsements in her future.

    FAQs

    What is the net worth of Deepika Padukone?

    The net worth of Deepika Padukone is approximately $60 million in 2023.

    What is the age of Deepika Padukone?

    Deepika Padukone was born on 5 January 1986 and is 37 years old.

    What was Deepika Padukone first movie in Bollywood?

    Om Shanti Om (2007) was the first Bollywood movie of Deepika Padukone.

    What are the famous brands that Deepika Padukone endorsed to date?

    Deepika Padukone has endorsed a number of brands till date and has been the brand ambassador in most of them. Here’s are some prominent brands that the famous Bollywood actress has endorsed: L’Oréal Paris, Tanishq, Coca-Cola, Levi’s, Oppo, Tissot.

    Which brand is owned by Deepika Padukone?

    Deepika Padukone owns a fashion brand called “All About You.” Launched in 2015, the brand offers a wide range of women’s clothing and accessories.

    Which beauty brands does Deepika Padukone endorse?

    Deepika Padukone endorses L’Oréal Paris, Lux and Garnier beauty brands.

    What is the brand value of Deepika Padukone?

    Deepika Padukone’s estimated brand value is $82.9 million.  

  • List of Top 12 Brands Endorsed by Anushka Sharma

    Anushka Sharma is a Bollywood actress and wife of the Indian cricket team captain Virat Kohli. She is widely known for her diverse roles in the Bollywood industry. She has earned a lot of love and respect in the Industry.

    In the world of celebrity endorsements, Anushka Sharma stands out as one of the most influential and sought-after actresses in India. With her talent, charisma, and beauty, she has captivated audiences both on-screen and off-screen. Alongside her acting career, Anushka has also made a mark in the world of brand endorsements. Let’s take a closer look at some of the top brands that have had the privilege of associating with this versatile actress.

    List of Top Brands Endorsed by Anushka Sharma

    Myntra
    Shyam Steel
    Nivea
    Rajnigandha Pearls
    Lavie
    Rupa & Company
    Kerovit
    Standard Chartered Bank
    Nush
    Pure Derm
    Elle 18
    Pantene

    Myntra

    Myntra is an e-commerce company that deals mainly with fashion. It was founded in the year 2007 in Bangalore, India. Myntra was later acquired by Flipkart in the year 2014.

    The company was established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. Myntra had come up with an agreement with Anushka Sharma and Virat Kohli in the year 2019 to endorse the brand.

    It is estimated that Myntra had spent more than INR 10 crore for both of them as a fee for brand endorsement. The idea behind the endorsement was to show the close relationship between Cricket and Bollywood through Anushka Sharma and Virat Kohli.

    Myntra’s collaboration with Anushka Sharma has been a win-win situation. The brand has leveraged her popularity and credibility to reach a wider audience, while Anushka has contributed to enhancing Myntra’s brand value and positioning it as a go-to destination for fashion-forward individuals.

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    Shyam Steel

    Shyam Steel, a leading steel manufacturing company, is proudly endorsed by Anushka Sharma in the year 2021. Anushka Sharma’s association with Shyam Steel has been a successful collaboration that highlights her influence in the construction and real estate sectors. As the face of the brand, Anushka’s strong presence and credibility have helped strengthen Shyam Steel’s market position and brand recognition.

    Anushka Sharma’s endorsement has played a significant role in showcasing the brand’s superior quality and reliability to consumers and industry professionals alike.

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    Nivea

    Nivea, a renowned skincare brand, roped in Anushka Sharma as its brand ambassador in the year 2013. Her flawless skin and natural beauty made her a perfect fit for Nivea’s products. Through her association, Anushka effectively communicated the brand’s message of healthy skincare and self-care routines.

    In addition to endorsing Nivea’s range of skincare products, Anushka Sharma has also been associated with Nivea Men, a popular brand catering specifically to men’s grooming needs.

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    Rajnigandha Pearls

    Rajnigandha Pearls, a product of the esteemed DS Group, is a renowned tobacco-based mouth freshener that has gained popularity among consumers. With a rich heritage dating back to 1929, DS Group, founded by Lala Dharmpal Sugandhi and Satyapal Sugandhi, has established itself as a leading player in the Indian market.

    In 2019 Priyanka Chopra was replaced by Anushka Sharma to be the face of Rajnigandha. Rajnigandha Pearls found an ideal brand ambassador in Anushka Sharma to represent their premium mouth freshener. With her charm, grace, and a charismatic screen presence, Anushka has effectively portrayed the essence of Rajnigandha Pearls.

    Lavie

    Lavie is a handbag brand of India which was first showcased in 2010. Lavie offers a wide range of handbags for women which include totes, satchels, hobos, sling bags, clutches, and wallets, etc. The brand also blends sports with fashion and function offering sporty backpacks and duffle bags.

    In 2018, Lavie has found a perfect brand ambassador in the talented Bollywood actress Anushka Sharma. Known for her impeccable sense of style and fashion-forward choices, Anushka Sharma perfectly embodies the essence of Lavie.

    Anushka Sharma’s association with Lavie has added a touch of glamour and elegance to the brand’s image. Her influence and popularity have helped Lavie reach a wider audience and establish itself as a coveted name in the fashion industry.

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    Rupa & Company

    Rupa, a prominent knitwear brand in India, has established itself as one of the largest players in the industry. With its inception in 1985 and headquartered in Kolkata, Rupa specializes in producing a wide range of innerwear, casual wear, and sleepwear for men, women, and kids.

    Under its umbrella, Rupa boasts several well-known brands, including Frontline, Euro, Bumchums, Thermocot, and Macroman. These brands cater to different segments of the market, offering premium quality products that prioritize comfort and style.

    In 2018, Rupa secured the endorsement of the talented Bollywood actress Anushka Sharma for one of its flagship products, Softline Leggings. Anushka Sharma, known for her fashion-forward choices and immense popularity, perfectly represents the brand’s values of elegance, comfort, and versatility.

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    Kerovit

    Kerovit, a renowned sanitary ware brand, is a part of Kajaria Ceramics Limited, India’s largest manufacturer of wall and floor tiles. In 2017, the talented actress Anushka Sharma joined forces with the company as its brand ambassador, lending her star power to endorse Kerovit’s products.

    Anushka Sharma’s association with Kerovit is characterized by her shared values of youthfulness, modernity, intelligence, and style. In a message featured on the official website of Kajaria Ceramics Limited, Anushka expressed her belief that Kerovit embodies the same qualities that she represents. She emphasized that Kerovit is tailored for the young and contemporary India, making it the perfect choice for individuals seeking modern and stylish sanitary ware solutions.

    Standard Chartered Bank

    Standard Chartered Bank, a multinational financial and banking institution of British origin, has a rich history that dates back to 1969. The bank’s establishment was the result of a merger between two renowned banks, namely the Standard Bank of British South Africa and the Chartered Bank of India, Australia, and China.

    Headquartered in London, England, Standard Chartered Bank operates on a global scale, with a notable focus on Asia, the Middle East, and Africa. While the bank does not engage in retail banking within the UK, it derives approximately 90% of its profits from these regions.

    In 2018, Standard Chartered Bank welcomed the talented actress Anushka Sharma as its brand ambassador. With her remarkable popularity and influence, Anushka Sharma joined forces with the bank to represent and endorse its services.

    Anushka Sharma’s association with Standard Chartered Bank signifies the bank’s commitment to providing reliable financial solutions to its diverse customer base. As the bank’s brand ambassador, she serves as a trusted face, showcasing the bank’s values and establishing a strong connection with its target audience.

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    Nush

    Nush, an exclusive clothing brand, is the brainchild of Anushka Sharma herself. With a vision to make her personal style accessible to women everywhere, Nush offers a diverse range of fashionable clothing options. The brand focuses on western wear, encompassing both evening wear and casual wear.

    As the owner of Nush, Anushka Sharma takes on the role of brand ambassador and passionately promotes it through various social media platforms. Her active involvement in endorsing the brand reflects her deep connection and belief in its quality and style.

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    Pure Derm

    Pure Derm, a popular shampoo brand, falls under the umbrella of Hindustan Unilever Limited (HUL), a renowned consumer goods company. With its inception dating back to 1933, HUL has its headquarters in Mumbai, India.

    Positioned as an effective anti-dandruff shampoo, Pure Derm offers three distinct variants: Dandruff Protect, Mint Cool, and Anti-Hairfall. These variants cater to different hair concerns while providing the necessary care and protection against dandruff-related issues. The brand made its debut in February 2018, captivating the market with its innovative formulas and promising results.

    Recognizing the brand’s potential, Anushka Sharma, a prominent Bollywood actress, joined forces with Pure Derm in the same year. Anushka Sharma’s association with the brand as its brand ambassador further elevated its popularity and instilled trust among consumers.

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    Elle 18

    Elle 18, a renowned brand under Hindustan Unilever Limited (HUL), made its debut in 1997. Specifically designed for college-going girls, the brand offers a diverse range of products to enhance their beauty and style. From Nail Pops and Colour Pop liners to kajal, lipstick, lip gloss, lip balm, foundation, perfumes, and more, Elle 18 has become a go-to brand for young women seeking trendy and affordable cosmetics.

    In 2016, the talented actress Anushka Sharma became the brand ambassador for Elle 18, further elevating its popularity and connecting with its target audience. Anushka Sharma’s association with the brand added credibility and resonance to its marketing campaigns, capturing the attention and loyalty of young consumers across the country.

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    Pantene

    Anushka Sharma is also known for her association with Pantene, a renowned hair care brand. As the brand ambassador, she has beautifully represented the essence of Pantene’s products and the importance of maintaining healthy and beautiful hair. Anushka’s partnership with Pantene began in 2013 and has continued to showcase the brand’s commitment to providing effective hair care solutions for women. Her radiant and lustrous locks have perfectly complemented the brand’s messaging, making her a natural fit for Pantene’s endorsement.

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    Conclusion

    Anushka Sharma’s journey as a brand ambassador has been a testament to her versatility and appeal. From skincare and haircare to ethnic wear and makeup, she has left an indelible mark on various industries. Her endorsements have not only boosted brand awareness but also added credibility and relatability to the products she represents. With her magnetic presence, Anushka Sharma continues to be a sought-after choice for brands looking to make an impact in the market.

    FAQs

    Which are the top brands endorsed by Anushka Sharma?

    Anushka Sharma has endorsed several top brands, including Myntra, Rajnigandha Pearls, Lavie, Rupa & Company, Kerovit, Standard Chartered Bank, Nush (her own brand), Pure Derm, and Elle 18.

    What companies does Anushka Sharma own?

    Anushka Sharma is the proud owner of Nush, a fashion brand specializing in women’s apparel.

    What is the net worth of Anushka Sharma?

    The net worth of Anushka Sharma is 255 crore ($35 million).

    How much does Anushka Sharma charge for brand ambassador?

    Anushka Sharma commands INR 10 crore annually from endorsements and charges INR 3.5 to 5 crore per endorsement as a brand ambassador.

    How Anushka Sharma earn money?

    Anushka Sharma earns money through various sources, including acting in films, brand endorsements, and her own fashion brand, Nush. Her successful career and entrepreneurial ventures contribute to her financial success.

  • List of Brands Endorsed by Kriti Sanon

    Using celebrities as brand ambassadors have always been a great concept for any business. An ambassador’s entire appearance is designed to capture customer attention, which is why companies are increasingly turning to celebrity brand ambassadors to sell their products. Incorporating a well-known celebrity into a brand enhances the chances of it getting recognised. Advertisers would benefit from using celebrities because they are well-known, and usually have a large following, so it’s reasonable that they would use them to connect with the larger part of their target population.

    “Heropanti” movie gave Kriti Sanon her first break in Bollywood, and since then she went on to become a well-known actress with a large following. Her large fan base and influence make Sanon an ideal brand ambassador, and many brands and advertisers can benefit from her popularity and influence. It could be a smart move to have Kriti Sanon endorse a brand because she will bring the brand to the attention of her enormous audience and fan base. Businesses would love to recruit her as the face of their brand because of her popularity.

    Kriti has appeared in a number of commercials, some even before her big Bollywood debut. She used to be a model and has been in commercials for companies such as Amul, Samsung, and Himalaya. Kriti Sanon launched “The Tribe” on May 23, 2022, a fitness startup, which is the first startup that Kriti Sanon founded. Cofounded along with Anushka Nandani, Karan Sawhney, and Robin Behl, Kriti Sanon mentioned that “The Tribe” will launch its app next year.

    The Tribe - A startup founded by Kriti Sanon
    The Tribe – A startup founded by Kriti Sanon

    The Tribe “believes in motivating you to become the best and the fittest version of yourself- Be it with in-studio, group/personal or virtual sessions”, said its Cofounder and Bollywood actress Kriti Sanon. The Tribe currently offers virtual and ‘in-studio’ products, which include training workshops and tailor-made nutrition plans.

    Now that she is a well-known celebrity, she has signed deals with a large number of companies to be the face of their products. In this article, we will talk about all the advertisements she has done so far.

    List of Brands endorsed by Kriti Sanon

    Kriti Sanon Tv Commercials | Brands endorsed by Kriti Sanon

    List of Brands endorsed by Kriti Sanon

    Below is the list of brands that have been endorsed by Kriti Sanon:

    Fossil

    Kriti Sanon has been roped in by the American watches and accessories firm Fossil as its brand ambassador on September 13, 2021. Fossil is an upper-tier brand of watches and accessories that has been a rage in ecommerce websites and stores in India. While onboarding Kriti Sanon, Johnson Verghese, the Managing Director of Fossil Group, India, said, “Kriti’s chic, vibrant fashion sense perfectly expresses her authenticity, aligning with Fossil’s brand ethos and commitment towards being true to oneself.” Here’s the Fossil advertisement where Kriti Sanon is featured along with her Bollywood costar Varun Dhawan, who is also famous for his brand endorsements.

    Joy

    Kriti Sanon Endorsed brand- Joy | Brand Ambassador of Joy
    Kriti Sanon Endorsed brand- Joy | Brand Ambassador of Joy

    In 2019, the leading skincare brand Joy hired Kriti Sanon as its brand ambassador with a launch of its Honey and Almond body lotion. Poulomi Roy, Chief Marketing Officer, RSH Global, elaborated on the product marketing, saying, “The Honey and Almond body lotion campaign is centred on the mother brand philosophy of JOY “Beautiful by nature.” This campaign was one of the top viral campaigns that year, which was built around the idea that “consumers are evolving”.

    Cadbury Fuse

    Cadbury Fuse- Kriti Sanon Endorsed brands
    Cadbury Fuse- Kriti Sanon Endorsed brands

    Kriti appeared in a Cadbury Fuse commercial as herself at the beginning of 2018. Kriti does an interview on a talk show in the commercial. Someone on set opens a bag of peanuts, chocolate, and caramel-filled Fuse, which she hears. She sheds all grace, tosses her shoes aside, and dashes to receive a taste of the candy. A Bhojpuri song is going on in the background.

    Kriti Sanon endorsed brand- Cadbury Fuse

    Parachute Advanced Jasmine

    Parachute Jasmine- Kriti Sanon Endorsed brands
    Parachute Jasmine- Kriti Sanon Endorsed brands

    For almost four years, Kriti has been the ambassador of this product. On July 28, 2014, she revealed her partnership with Parachute on Twitter. Kriti had a great 2014. After Heropanti’s success, she bagged a lot of projects, and Parachute signed her as the face of its Jasmine line.

    Boro Plus

    Boro Plus Face Wash - Kriti Sanon Endorsed brands
    Boro Plus Face Wash – Kriti Sanon Endorsed brands

    Boro Plus produced a TV commercial featuring Kriti in the center in October 2017. Boro Plus is an antiseptic cream that is widely used in India and around the world. It is owned by Emami which is an Indian multinational conglomerate based in Kolkata, India.

    Bata

    Bata - Kriti Sanon Endorsed brands
    Bata – Kriti Sanon Endorsed brands

    The goal behind the ad was to expand on the surprise concept of the 2019 TVC, in which Kriti shows how style and comfort can unexpectedly coexist in the new Bata 9 to 9 line. Digital, internet, networking, influencers, retail, print, public, and Bata’s CRM channels are among the campaign’s components.

    Magicbricks

    Magicbricks - Kriti Sanon Endorsed brands
    Magicbricks – Kriti Sanon Endorsed brands

    In August 2019, online real estate company Magicbricks signed Bollywood celebrities Ayushmann Khurrana and Kriti Sanon as endorsers. Given the image they have in the common consciousness as a result of their individual bodies of work, Ayushmann and Kriti’s enormous audience reach and mass appeal fit nicely with the advertising narrative.

    Whirlpool

    Whirlpool - Kriti Sanon Endorsed brands
    Whirlpool – Kriti Sanon Endorsed brands

    In March 2018, Kriti Sanon was seen in an ad film with Sushant Singh Rajput supporting Whirlpool air conditioners. Whirlpool is counted among one of the top 9 consumer durable companies in India 2022, which chose Kriti Sanon and Sushant Singh Rajput as its major endorsers because they have a large following of young people, and Whirlpool wanted to appeal to them.

    Vivel

    Vivel - Kriti Sanon Endorsed brands
    Vivel – Kriti Sanon Endorsed brands

    In March 2020, ITC’s personal-care brand Vivel signed Kriti Sanon as its major promotional face. Vivel’s soaps and body washes are advertised by Kriti. Vivel was also one of the first ads in which Kriti Sanon appeared when she first started her career.

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    Himalaya Personal Care

    Himalaya - Kriti Sanon Endorsed brands
    Himalaya – Kriti Sanon Endorsed brands

    When Kriti was not as popular as she is now, she performed a TV advertisement for Himalaya Herbals Oil Balancing Face Wash Gel. Kriti has been in a number of advertisements during her modelling career, and this was one of them.

    Top ayurvedic brands in India
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    Amul Ice Cream

    Way back, when Kriti was not as famous as now, she had appeared in a lot of commercials and one such commercial was for Amul Ice Cream back in 2011.

    Kriti sanon endorsed brand- Amul Icecream

    LG K10

    Kriti performed an ad video for LG Mobile Phones variation – K10 in 2017. Kriti also expressed her excitement to be associated with LG through a tweet to her fans. This brought more attention to the product.

    Titan

    Titan Raga - Kriti Sanon Endorsed brands
    Titan Raga – Kriti Sanon Endorsed brands

    In 2017, Kriti posted on social media and also did an ad to advertise the Titan Raga watch line. Titan has launched a lot of new designs with Kriti as the face of the brand.

    Boult Audio

    Boult Audio is Indian audio and wearables brand founded by Varun Gupta. Where the most popular Indian wearables and audio brand Boat captured the highest (35.8%) market share of the Indian TWS market in Q3 2021, Boult Audio took the fifth spot for the first time ever, holding 5.3% shares of the same market. Kriti Sanon is recognised as the brand ambassador of this growing brand.

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    –

    Samsung Hero

    Kriti was seen in an advertisement for Samsung Hero mobile phones alongside Amir Khan over eight years ago.

    Conclusion

    Kriti Sanon has made a name for herself and is a well-known actress with a long list of achievements. She has a major fan base filled with loyal followers and brands know how profitable it is to hire Kriti to endorse their products. She has done a lot of commercials and has always been a part of big brands’ adverts since her modeling days.

    FAQs

    Who is the brand ambassador of Joy?

    Kriti Sanon is the brand ambassador of Joy.

    What are the brands endorsed by Kriti Sanon?

    List of brands endorsed by Kriti Sanon are:

    • Joy
    • Boult Audio
    • Fossil
    • Cadbury Fuse
    • Parachute Advanced Jasmine
    • Boro Plus
    • Bata
    • Magicbricks
    • Whirlpool
    • Vivel
    • Himalaya Personal Care
    • Amul Ice Cream
    • LG K10
    • Titan
    • Samsung Hero

    Who is the brand ambassador of Whirlpool?

    Kriti Sanon is the brand ambassador of Whirlpool.

  • Top 10 Highest paid Celebrity Endorsements Deals

    Brand endorsements have always made celebrities wealthier than any of their movies, shows, or concerts. And celebrities are paid insanely by the most prominent brands. The bigger the star, the more it earns through brands. These brand endorsements are a fancy source of income for celebrities, especially in times of pandemics.

    There are tons of brands that pay huge amounts to their brand ambassadors. From sneakers like Nike and Adidas to soft drinks like 7up and Coke, these celebrities are everywhere. And through these celebrities and their enormous fan followings, brands get plenty of benefits and brilliant promotion tactics. In this article, we have discussed the highest-paid celebrity endorsement deals. Let’s get started!

    Top Highest-Paid Celebrity Endorsement Deals
    Top Highest-Paid Celebrity Endorsement Deals

    Highest-paid Celebrity Endorsers

    1. George Foreman
    2. David Beckham
    3. Sofia Vergara
    4. 50 Cents
    5. Charlie Theron
    6. Beyoncé
    7. DJ Tiesto
    8. Taylor Swift
    9. Jennifer Aniston
    10. Michelle Wie

    Biggest Endorsement Deals

    George Foreman

    Brand: Foreman Grills
    Endorsement Deal: $137.5 Million

    George Foreman - highest paid brand ambassador
    George Foreman | Celebrity Endorsements

    After the contract of Michael Jordan with Nike, George Foreman’s contract with the Foreman Grills is considered the best of all time, reported by CNBC. George Foreman is a former boxer and now he is widely known as the Boxing-legend-turned-grilling-guru.

    Foreman Grills was formerly known as Salton Electric Grills, but not very famous. As the boxing legend George Foreman’s name got connected with the company, the brand experienced massive growth.

    David Beckham

    Brand: Adidas
    Endorsement Deal: $160 million

    David Beckham - highest paid brand ambassador
    David Beckham | Celebrity Endorsement

    David Beckham is a well-known soccer legend, married to Posh Spice. David Beckham signed a lifetime endorsement contract with Adidas worth $160 million in 2003. Although he is retired, his brand is enough for him to earn a wealthy sum.

    Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury’s, and Samsung.

    Sofia Vergara

    Brand: Assorted Brands
    Endorsement Deal: $ 94.5 million

    Sofia Vergara - highest paid brand ambassador
    Sofia Vergara | Celebrity Endorsement

    Sofia Vergara is counted among the highest-paid television actresses who starred in the “Modern Family” show. Sofia has a vibrant style of endorsing brands which makes her a top pick for many prominent brands. As per 2011, her estimated earnings were around $157.5 million and around 60% of that comes from some very prominent brands such as Pepsi, CoverGirl, Head & Shoulders, and Quaker Oats. This was around $94.5 million.

    50 Cents

    Brand: Vitaminwater
    Endorsement Deal: $100 million

    50 Cents - highest paid brand ambassador
    50 Cents | Celebrity endorsement

    50 Cents is the remarkable rapper who initially started as an investor and co-owner of the Glaceau- the company that founded Vitamin Water. At first, 50 Cents was to promote and endorse the brand with its enormous popularity. And when Coca-Cola bought this company in 2007, 50 Cents income was around nine figures.

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    Charlize Theron

    Brand: Dior
    Endorsement Deal: $55 million

    Charlize Theron - celebrity endorsements
    Charlize Theron | Celebrity endorsement

    Charlize Theron is unprecedented when it comes to her getting a huge sum through brand endorsements, according to Playboy magazine. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J’adore perfume.

    Beyoncé

    Brand: Pepsi
    Endorsement Deal: $50 million

    Beyonce - highest paid brand ambassador
    Beyoncé | Celebrity endorsement

    The fame of Beyoncé, not just in Hollywood but across the globe makes her one of the highest-paid brand ambassadors. Beyonce signed a multi-year contract with Pepsi worth $50 million. Pepsi was aiming for more remarkable heights and was ready to take the brand to the next level of Popularity far more than Television or prints. And the compassion towards Beyoncé by her fans made her the best suitor by Pepsi.

    DJ Tiesto

    Brand: 7UP
    Endorsement Deal: $30 million

    DJ Tiesto - highest paid brand ambassador
    DJ Tiesto | Celebrity endorsement

    In 2014, the company soda giant 7UP made a contract worth $30 million with DJ Tiesto for the company’s signature drink, reported by Billboard.

    7UP not only signed a deal with DJ Tiesto but also sponsored the release party with a stage at a huge Las Vegas music festival.

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    Taylor Swift

    Brand: Coca-Cola
    Endorsement Deal: $26 million

    Taylor Swift - highest paid brand ambassador
    Taylor Swift | Celebrity endorsement

    Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola.

    In 2013, she signed a deal worth $26 million with Coca-Cola for its Diet Coke. With the popularity of Taylor Swift, she acts as the best ambassador for several brands.

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    Jennifer Aniston

    Brand: Emirates Airlines
    Endorsement Deal: $5 million

    Jennifer Aniston - highest paid brand ambassador
    Jennifer Aniston | Celebrity endorsement

    Jennifer Aniston is counted among the highest-paid actresses in Hollywood after her enormous success in the final season of FRIENDS, where she made $1 million for each episode. Besides her huge success in Hollywood, Jennifer Aniston works with several brands like Smart Water, Hair product Living Proof and Aveeno. Her most remarkable endorsement is with Emirates Airlines which is a Dubai-based Airline company. Jennifer Aniston signed a deal worth $5 million for this endorsement.

    Michelle Wie

    Brand: Nike
    Endorsement Deal: $4-5 million

    Michelle Wie - highest paid brand ambassador
    Michelle Wie | Celebrity endorsement

    Michelle Wie is widely famous for her several endorsements worth millions of US Dollars. Michelle Wie is the youngest player ever, who at the age of 10 qualified for the USGA Amateur Championship. Later at age 13, she became the youngest player ever to cut for the LPGA Tour.

    With her brilliant performance and huge fan following, Michelle Wie signed a contract worth $4-5 million dollars per year with Nike.

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    Conclusion

    The most fascinating lives are of Celebrities whether it’s acting, music, or sports. And when they are on the top, there’s no limit of millions in their bank account. But the most intriguing thing is, a large fraction of their income comes from the brands they endorse.

    The highest-paid celebrities make millions just through brand endorsements. And the celebrities listed above are few among the dozens who earn the most through their brand endorsements. Some of these do not make any from the movies or shows but only through brand endorsements. And social media has boosted this to the next level of fame.

    Fans often tend to follow their favorite celebrity and when these celebrities promote a certain brand, its engagement with the customer increases. And that’s what keeps these celebrities in millions.

    FAQs

    Who is the Highest-Paid celebrity?

    Kylie Jenner is the highest-paid celebrity who earned around $590 million.

    Who was the highest-paid celebrity on Instagram?

    Dwayne ‘The Rock’ Johnson was the highest-paid celebrity on Instagram earning around $1,015,000 per post.

    Who has most brand endorsement deals in India?

    Shah Rukh Khan has the maximum number of endorsements with endorsement deals with 39 brands.

    Who are the most famous brand ambassadors?

    Most famous brand ambassadors highly paid for endorsement deals are:

    • George Foreman
    • David Beckham
    • Sofia Vergara
    • 50 Cents
    • Charlie Theron
    • Beyoncé
    • DJ Tiesto
    • Taylor Swift
    • Jennifer Aniston
    • Michelle Wie

  • Celebrities Who Are Businessman Too | Celebrities Entrepreneurs

    Most of your favourite celebrities may have their own business empires and be successful business tycoons, and you are completely unaware of it. Many celebrities attempt their hand at various enterprises; while not all of them succeed, some do, demonstrating that some celebrities are capable of managing both their dazzling celebrity lifestyles and their businesses.

    Celebrities frequently start their own businesses, which is comparatively easy for them because they have a large fan base and people who idolise them buy or invest in their businesses solely to support their favourite celebrity. Despite the fact that some celebrities stick to acting, many others try their hand at business.

    In this article we are going to look at some celebrities who have their own businesses and are well known businessmen.

    1. Jay-Z
    2. Serena Williams
    3. Kim Kardashian
    4. Rihanna
    5. Drew Barrymore
    6. Ryan Reynolds
    7. Dr Dre
    8. Shah Rukh Khan

    Jay-Z

    Businesses – ROC Nation, Tidal, Armand de Brignac Champagne, D’Usse cognac

    Jay-Z is a successful business mogul since he has always made large investments and owns a huge number of successful enterprises. In 2008, Jay-Z founded his own entertainment company, Roc Nation. He also purchased the streaming company Tidal in 2015 for 56 million USD. And the company was later valued at 600 million USD. He also has some stakes in a company named Armand de Brignac Champagne. The stakes are estimated at around 50 million USD. In 2019, the rapper became the first ever hip-hop artist to become a billionaire.

    Serena Williams

    Businesses – Serena Ventures, Serena Clothing Line

    Serena Williams has entered the business world after garnering millions of fans with her outstanding tennis skills and agility. She is presently the owner of two enterprises. Serena founded Serena Ventures in 2014, a venture capital organisation that gives investment to a variety of entrepreneurs and assists them in their various industries. The company’s market capitalization is estimated to be around $12 billion. She also runs a clothing brand that includes a variety of outfits, outerwear, accessories, dresses, and other items.

    Kim Kardashian

    Businesses – Kim Kardashian: Hollywood, KKW Fragrance, KKW Beauty, Skims

    Kim Kardashian is a multi-millionaire with a slew of enterprises to manage. She owns a mobile game, a cosmetics company, a fragrance company, and a shapewear line. All of these things combined can be exhausting to manage, but she does it graciously. In 2017, the reality star launched her makeup company, which has lots of customers and makes a lot of money. She also launched her KKW Fragrance in 2017, which was sold out within days after its launch. This shows how many loyal customers her brand has. She also has a shapewear brand in 2019, which also sold out in a few minutes.

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    Rihanna

    Businesses – Fenty Beauty, Savage X Fenty lingerie, Fenty clothing line, Fenty Skin

    Rihana is one of the most well-known celebrities in the world. Her fans all around the world adore her. Fenty Beauty, her makeup line, was where she began her entrepreneurial career. The brand, which debuted in 2017, generated a lot of discussion and accolades for its inclusion, thanks to its large shade selection. Because the company caters to all genders and skin tones, it has earned the respect of all makeup enthusiasts. She also has her own skin-care brand, Fenty Skin. Rihanna also owns her own Savage X Fenty lingerie collection and a high-end clothing line.

    Drew Barrymore

    Businesses – Flower Films, Flower Beauty, Flower Eyewear, Flower Home

    Drew Barrymore is a well-known actress who has worked in the film industry since she was a child. Flower Films, her own entertainment firm, was founded by her in 1995. She also has her own cosmetics line, Flower Beauty, that includes makeup, fragrances, and other beauty products. Drew also has an eyewear line called Flower Eyewear, which is an affordable brand that sells various styles of glasses for under $100. She also grew her company by selling home goods under the Flower Home name.

    Ryan Reynolds

    Businesses – Aviation Gin, Mint Mobile, Maximum Effort

    Ryan Reynolds is a true genius in both acting and business. He has three businesses that he is now managing. He owns stock in Aviation Gin, his favourite gin, and occasionally promotes it. In 2019, he also purchased Mint Mobile, a relatively new tech firm. He enjoys investing in startups, and the company grew rapidly once Reynolds took over as its new owner. Ryan also advertises all of his enterprises through his advertising agency. Ryan runs his own advertising firm, Maximum Effort. The firm has designed numerous advertising campaigns and values hard effort and stringent deadlines.

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    Dr Dre

    Businesses – Aftermath Records, Beats by Dre, Beats Music

    One of the most successful artists of all time, Dr Dre is also a business tycoon. Dre founded Aftermath Records in 1998, which helped launch many now-famous artists such as Eminem, 50 Cent, G-Unit, and The Game. Dre collaborated with Jimmy Lovine in 2006 and launched Beats Electronics, which sells headphones and other audio devices. Later in 2013, Apple bought Beats for $3 billion USD, and as a part of the contract, Dre also got an executive role at Apple. Beats also had a music streaming platform called Beats Music, but it stopped accepting new subscriptions and was discontinued completely in 2015 due to the launch of Apple Music.

    Shah Rukh Khan

    Businesses – Red Chillies Entertainment, Kolkata Knight Riders, KidZania

    Shah Rukh Khan is a well-known superstar who has starred in a number of excellent movies. In addition to acting, Shah Rukh Khan is a successful businessman. In 2002, Khan and his wife Gauri founded Red Chillies Entertainment, a producing company. Since then, the firm has released a number of films. The company also features a visual effects studio that has worked on a number of well-known films, including Ra.One, Krrish 3, Zero, and others. With his pal Juhi Chawala, he also owns a cricket team. The “Kolkata Knight Riders,” a team in the Indian Premier League, has a large following. Shah Rukh Khan also holds a 27 % in an international company that provides entertainment for families and children.

    Conclusion

    Most celebrities who get into business do so because of their fame and the money they can put in their company. Many of them become extremely successful, and their enterprises become their primary source of revenue. Many of your favourite celebrities may have businesses that you are unaware of. Being a celebrity businessman has its benefits since your fan following becomes your customer base, and they promote your company because they want their favourite star to succeed.

    FAQs

    How many brands does SRK endorse?

    SRK endorses around 40 brands.

    Does Apple own Beats by Dre?

    Apple bought Beats by Dre for 3 billion USD.

    How much is skims net worth?

    According to Forbes, the Skim’s net worth is 3.2 billion USD.

    Which celebrity is an entrepreneur?

    Some of the top Celebrities who are an entrepreneur too are:

    • Jay-Z
    • Serena Williams
    • Kim Kardashian
    • Rihanna
    • Drew Barrymore
    • Ryan Reynolds
    • Dr Dre
    • Shah Rukh Khan

  • List of Brands Endorsed by Brad Pitt

    We all know the most in-demand actor in the 80s to till now in Hollywood is Brad Pitt. He has been one of the recipients of multiple accolades such as the Primetime Emmy Award, Golden Global Awards and an Oscar winner for his great acting in “Once upon a time in Hollywood”.

    Brad Pitt began his career back in 1987 as an intruded character and acknowledged his adroit as a cowboy hitchhiker-  in the middle of the road in the flick “Thelma & Louise” as a supporting role.

    Till 1991, he didn’t make that much money or fame to be remembered by the people but, serendipity occurred in his life, after becoming the lead male in the flick “Legends of the fall” as Tristan Ludlow, where he got nominated as the Best Actor category in Golden Globe Awards for the very first time. After that, he has gained international recognition by starring as a detective in the movie “Seven”.

    Apart from being an actor in Hollywood, he also took part in various public events, campaigns and charitable works. That’s where he was persistent in his career and ultimately became a heartthrob in Hollywood.

    He began to cast in various films along with endorsing in multiple brands such as Chanel, SoftBank, TAG Heuer, Honda etc. Just being a part of those brands, augmented the sales turnover in such brands because of Brad Pitt in it.

    Brands that are Endorsed by the renowned International actor William Bradley Pitt:

    Cadillac
    Chanel
    Edwin Jeans
    Honda Integra
    Heineken
    SoftBank
    TAG Heuer
    Brioni
    De’Longhi

    Cadillac

    Cadillac is a division of Henry Ford Company American-based premium opulent automobile manufacturer company, known for luxury carmakers. This company owns more than 34 auxiliary markets worldwide and sold 390458 vehicles as of 2019.

    Cadillac operates in the United States, Mexico, Europe, the Middle East, South Korea, Japan, China and Canada. Besides, the company is among the first automotive brands in the world that tout luxury vehicles. The company has built 18 models of ostentatious cars till now such as Escalade, XT5, CT4, CT5, Cadillac CT6, etc.

    In 2013, Brad Pitt partnered with Cadillac in marketing its new launch Chinese Cadillac XTS, which ramped 50% sales. He cast in an advertisement, that shows- he gets into the car and, meanwhile flexing its features and specification. He drives the car in a smooth way against a euphoric soundtrack in the background. And the Ad ends with a tagline “We don’t predict the future, we create it! Bringing the Future Forward”

    Chanel

    As you see, every celebrity sees Chanel as the Fashion paragon. Chanel is a fashion empire that vends Accessories, Clothes, Beauty- Skincare, eyewear, Fragrance, fine watches and high Jewellery. And of course, Chanel designs its products for celebrities that are unique as well as costs an arm and a leg to acquire. But people were enthralled to spend their very hardworking penny on the products of Chanel when Brad Pitt endorsed it.

    He was advertised as the first new male face for the Chanel No 5 women perfume. On the other hand, this ad. Brad Pitt for Chanel No.5 perplexed watchers as ‘Brad standing all alone and people are inscrutable to analyze what Brad is thinking. And the ad is Brad was talking about a woman, but he talks about the redolent. Besides endorsing this Brand, people started to castigate Brad’s acting and ultimately became a flop.

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    Edwin Jeans

    Edwin Jeans is a Japanese company, which is known for its clothing denim brand, Brad Pitt made his endorsement in a Japanese ad on Edwin jeans. Basically, the advertisement tells us about ‘Brad Pitt driving a vintage car too fast, hanging the gear and nailed it. Later, he gets out of the car and walks towards the camera and pretentiously shows off his jeans 503 brands.

    On the other hand, he also endorsed in another hand, where Brad simply sat on a campfire and dared the camera. So, this ad of Brad Pitt in Edwin Jeans marketing the product talks about the audacious and thrilling experience a person can have when they wear Edwin Jeans 503.

    Honda Integra

    Brad Pitt is quite popular in Japan because he has endorsed brands from many Japanese companies. He signed off the offer in 1996 and became the Integra spokesperson of Honda.

    The advertisement is about Brad wearing a Honda Integra car printed picture on his shirt, whereas a kid approaches him and tries to scare Brad. But here, we see Brad was wearing a T-shirt Honda Integra scares even more and finishes off the ad with a tagline “Integra, Nottegra, HONDA!!”.

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    Heineken

    This advertisement of Heineken hyped the sales turnover in the year Super Bowl 2005 commercial. Brad Pitt was swamped with his work and went straight to an empty refrigerator in his apartment to have a drink, whereas, on the other side of his huge apartment, paparazzi were all around- busy in capturing very movements of his.

    So, he gets dressed, smoothly on his way to buy Heineken drinks from a departmental store, while the paparazzi ferreting him, and gets back to his apartment. Then, he phoned his friend, and said: “Can you pick me up?”. Brad Pitt did this endorsement after gaining a huge fan base. As a result, this endorsement of Brad Pitt in Heineken accelerated the sales thrice than the average sales.

    SoftBank

    Brad Pitt once again endorsed it in a Japanese ad. Regarding the cell phone company SoftBank. The commercial was pretty quip and well filmed, where he helps out everyone from eating croissants while talking to someone on the phone. As well, aiding a vehicle to start over, although carrying his cell phone in one hand.

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    TAG Heuer

    Brad Pitt one of the finest endorsements is TAG Heuer, he wears a TAG Heuer Monaco with a blue dial and black strap in his promotional poster. This brand TAG Heuer is cast by many famous celebrities such as Uma Thurman, Shah Rukh Khan, Sushmita Sen, Leonardo DiCaprio and so on. The brand accomplished its heyday in 2006 after Brad Pitt addressed the new launch TAG Heuer Monaco in a promotional poster.

    Brioni

    Brioni is an Italian brand for luxury menswear. The brand house was founded in the year 1945 by Gaetano Savini and Nazareno Fonticoli. They specialize in handmade suits, apart from that, perfume, eyewear, shoes and everything fashionable are also in great demand. Recently, the CEO of Brioni is Mehdi Benabadji. Brioni roped in Brad Pitt as their brand ambassador in 2020. With his timeless charm, Brad Pitt is considered the perfect face for the Italian luxury brand. The summer and winter collection of 2021 featuring Brad Pitt was a great success.

    De’Longhi

    De’Longhi is one of the most popular brands that produce home appliances, the company was founded in the year 1902 by Giuseppe De’Longhi. The company is also famous for making coffee makers. De’Longhi created history by collaborating with a celebrity for the very first time in 2021. They made Brad Pitt, the Global star their official brand ambassador in 2021.

    FAQs

    What is the net worth of Brad Pitt?

    The net worth of Brad Pitt is $300 Million.

    What is Brad Pitts’s real name?

    Brad Pitts’s real name is William Bradley Pitt.

    What was Brad Pitt’s first movie?

    The first movie of Brad Pitt was No Way Out in 1987.

  • How to Get Media’s Attention Towards Your Startup?

    Startups are making headlines now. They are becoming great support for their country slowly but steadily. When you start a new company, you need to be visible so that you can get potential customers and sell them your products and services basically so that your company can survive.

    Media runs the world, therefore they can actually make your startup visible in front of people. They can make someone billionaire, declare someone dead and can make someone a hero. No matter how much you hate or love media, it becomes the same for everyone when it comes to business.

    Media houses can create great opportunities for businesses. Not only for big and established ones but for startups too. In this article, we will talk about how to grab the media’s attention towards your startup, so lets’ get started.

    Benefits of Media for Your Business
    How to Attract Press?

    Benefits of Media for Your Business

    Free Advertisement:

    You will not have to pay for an advertisement to the media houses if they come to you for the story coverage of your startup. No matter how many people read blogs these days, offline media still have more audience than them, so it can make your company more visible.

    Increased Users

    As you are getting free promotion of your startup, you will see a bump in the user base after any media covers about you. As more people will read their news, more people will sign up for your service and will like to try your products.

    Investment

    You might end up getting funding from investors if they read about you and are interested in your startup and thinks that it can be a profit for them. You just have to make sure that the news covered by the media is positive in every way so that the investors can feel a spark and get interested in your business.

    Quality Recruitment

    Being positively featured in the media is a sign of a genuine and decent company. Your company can attract some qualified and skillful professionals who want to work with you because your company has a positive image. Employees are the roots of any company once your company get featured by media, good employees will definitely come around.  

    How to Attract Press?

    Press Release

    You can directly submit a press release to the news company. Most of the companies would appreciate your effort and your business might get featured on their channel or website.

    Be Easy to Reach

    Provide proper contact information on your website or social media accounts. There are times, media channels want to reach you but couldn’t, due to difficulty in contacting you. Respond to their requests and keep checking for these types of requests and be open to them as well.

    Newsjacking

    This could be risky. You should definitely not do this at the early stage of your startup. Newsjacking means to create breaking news or play a role in it. Obviously, you will try your best to keep it as positive as possible but the media writes what they want to write. Many companies get slammed even after doing good work. For this kind of option, experienced professionals and powerful contacts in this field is needed.

    Show your Expertise

    You can show off your expertise in a particular field to grab media attention. News channels often call experts to discuss breaking news. If you are not so free to do it, you can ask any of your employees to do it for the company, this way your company will be able to grab the headlines.

    Reach out to Reporters

    Reporters are the eyes of the public. If you have any contact, then you can directly go to reporters and ask them to cover your story. Reach out to them and they will definitely cover your story if yours is good enough.

    Reach out to Bloggers

    There are many news blogs out there. You can easily ask any blogger to cover your story, they will be glad to do so. You can even ask big news blogs and if not, you can also go for their subsidiaries, as most of the blogs have subsidiary blogs nowadays.

    Guest Blogging

    If you have good writing skills, you can use your talent by becoming a guest blogger and writing for some blogs. People will check out your profile after reading your content.

    Launching Event

    Throw a great party on the launching of your new product. Invite influential people in the party to attract the media. Be creative in giving the party a good theme, to make it look amazing, thus attracting the attention of the media.

    Hire a Celebrity

    You can invite a celebrity to come to your launching event. Most of the news reporters will be there as the celebrity is already a known face. This way, you will get the attention of the general public too.

    Involve in Local Event

    If you don’t have that much budget to throw a grand party just to promote your brand, then get involved in the local events. Get a list of upcoming local events and try to get involved in those events. You can sponsor the event or just host it. Moreover, you can ask your team to wear the companies merchandise and promote the product in the event or outside the event.

    Tell your own story

    Your own story can promote your product. Everyone likes to read successful people’s stories. You might not be so successful, but people will see you as a successful person once you started your business. Take advantage and tell your story to the news reporters.

    Use Social Media Power

    Use social media to create some strong campaigns to stand out from others and use that to attract the press. Modern-day journalism is all about social media and standing out there, so use social media to give you the required attention and buzz from the media. Using Twitter for such a purpose is a smart idea.

    Use News Wires

    There are many news wires where you can easily publish your news and other news networks will cover your story if they are interested in it. It works most of the time. You can also hire any news wire writer who can publish the news about your business for you.

    Conclusion

    Media coverage is not easy to get. But it is worth the hustle. However, you have to take care of the image of your brand. Media coverage is not always right. Not all reporters care for your image. They might write something which can lead to a negative image of your company. Once this happened, you can’t convince all people that you didn’t say so. Therefore, go to some good reporters only. Make some good relations with them, this way you can the deserving recognition for your business.

    FAQs

    How do startups get publicity?

    Use social media, connect with reporters, tell your stories and user-generated content, this way you can get publicity for your startup.

    What are the three types of media?

    The three types of media are print media, broadcast media and the internet.

    How to get your story in the news?

    Connect with the reporters, make a rapport with and tell them your story.

  • How to Hire the Right Celebrity for Brand Endorsements?

    It has become very common to hire a celebrity to promote a product. Hiring a celebrity for the endorsement not only helps to connect with people to attract customers but also provides a competitive advantage over other companies. It is one of the marketing strategies that helps a brand to gain popularity.

    Choose the Right Celebrity for Brand Endorsement
    Contact the Celebrities Manager or Agency
    Choose the Platform for Celebrity Endorsement
    Advantages of Celebrity Endorsements
    Disadvantages of Celebrity Endorsements
    Choose the Platform for Celebrity Endorsement
    FAQ

    Choose the Right Celebrity for Brand Endorsement

    There are different ways by which the brand can hire a celebrity for endorsement of their product. Everything should be clear about what the company wants to do and whom the company wants to hire for endorsement. In addition check about the celebrity who will endorse the product.

    Most of the time the brand hires a celebrity who is highly respected and is sincere, honest and has a good reputation. The company should know about their audience. This plays a very crucial role because if the company understands the needs and expectations of the audience then it is easier for the company to advertise its products. When the audience is vividly known than the celebrity you are hiring should fit into what you are advertising.

    If a company is advertising about sports they can hire celebrities like Virat Kohli, MS Dhoni, and other celebrities who connect to the product. This will also help the celebrities advertise and endorse the product passionately as they will have some connection with the product and the advertisement in which they can win customers’ trust. Endorsement becomes more effective when celebrities connect through their lifestyle and carrier fields.

    Contact the Celebrities Manager or Agency

    There are different ways to contact a celebrity but mostly due to their busy schedule their appointments are set by their managers or agents. After getting an appointment both parties can discuss the brand. When celebrities give their consent for the endorsement then they can discuss other details related to the endorsement.

    Direct contact

    To hire a celebrity you can directly contact them through their managers and set an appointment. Social media is also a direct way through which you can contact the influencers by sending them a message and waiting for their response.

    Third-party contact

    One can also contact them through agents and websites that work as a medium between the company and celebrities.

    Choose the Platform for Celebrity Endorsement

    Every business whether it is small scale or large scale can hire celebrities or influencers for the endorsement to promote a brand according to their budget. If a company wishes to hire a celebrity for the endorsement of their brand then television advertisement is the best way as it attracts a lot of consumers.

    In earlier times companies would advertise with the help of newspapers, Tv, print advertisement, and other traditional marketing strategies. The modern youth is engaged in social media platforms in which celebrity endorsement can be done effectively.

    In today’s time Television, the internet, and social media platforms are the best way to attract consumers to a product, and celebrity endorsement is one of the most effective ways to attract a large number of customers.

    Endorsement via social media

    The companies can also use social media platforms to advertise their products as it is the most used platform and trendy mostly among the youth. The companies can also hire micro-influencers to promote their product to connect directly with the consumers and also get feedback on the product to make changes that are needed. Social media endorsement is beneficial as people watch and purchase products by watching content shared by celebrities and influencers.

    Micro-influencer

    Micro-influencers are individuals who have more than 1000 followers and can connect with consumers more. Sometimes people don’t believe in the product being promoted by a celebrity as they think celebrities get paid and they don’t trust the words told about the benefit of the product directly by the brand. People trust micro-influencers as they share content that is of consumers’ interest and remove their doubts and hesitation to buy a product.

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    Advantages of Celebrity Endorsements

    • It helps companies to build brand equity and attract more customers.
    • It helps customers to set their doubts related to the product aside and purchase the product as the person they idolize use and say benefits of using that product.
    • All sizes of businesses can hire celebrities or influencers for the endorsement to be its spokesperson for the brand to promote the brand and attract more customers.

    Disadvantages of Celebrity Endorsements

    • The company should analyze everything about their products as there should be no problem with the product. If something goes wrong with the product, celebrities get questioned which affects their fan following.
    • Analyze and check everything all the angles of marketing and then advertises the product to make sure that there will be no objection.
    • If celebrities make some mistake or there are some bad rumours about them it affects the product that they promote.
    • The main focus of endorsement should be to promote the brand as sometimes due to advertisements that focus on celebrity more, forgetting that its main focus is brand and celebrity is a medium which helps to connect with people to increase sales of the product.
    • Celebrity endorsement is not just risky for the brand but sometimes it also affects the popularity of a celebrity if something goes wrong.

    Is Celebrity Endorsement an Effective Method?

    When we see some type of advertisement where celebrities endorse the product in the advertisement, this is a crucial way of marketing as the consumers will pay a special alternative towards the product.

    Celebrity endorsement is an effective method to attract customers. It is a marketing technique but with this, there are also some limitations for small enterprises and businesses when compared to big enterprises to hire big celebrities to promote their brands. Bigger brands use a celebrity or influencer as a spokesperson to help them promote their brand, product, or services.

    Conclusion

    A celebrity endorsement is one of the most effective ways to endorse a product or brand. As many people are influenced by a celebrity or an influencer. Not every endorsement will have a significant ROI, so while hiring a celebrity study the demographics of your target audience to maximise the ROI.

    As we know the youth follows the trend and famous people who have a lot of fame and buyers adore and trust them as a result celebrities can use their fan following to get the brand a large number of buyers. Though it is an effective method to attract more people it also has limitations.

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    FAQ

    How much does it cost to get a celebrity to endorse your product?

    Usually, Celebrities or influencers with decent following charge $3000 for video endorsement and $1000 for a single post.

    How do I get a celebrity to endorse my brand?

    Hire the celebrity that suits your brand, Contact the celebrity, and Choose the type of platform you want the celebrity to endorse your product.

    How do I hire a celebrity influencer?

    If you want to hire a celebrity influencer contact them through social media where they are most active.

  • Celebrity Endorsement Models – Building Partnerships with Influencers and Digital Promotions

    The world is growing fast, and the catalyst can be easily seen. The catalyst is obviously technology and the hyper-connectedness it brings. The fact that it is easily seen and noticed is absolutely true because it is everyone’s favourite’s place to be.

    It would not be wrong to say that we now live ‘online’ most of the time. Whether it is a bad thing or a wonderful thing, that is a topic for another day, but one thing is sure most people love social media. Spending hours and hours scrolling their feed.

    When screen times are rising, the demand for online content rises. This clearly tells the reason why this is the best time to be a content creator. When everyone is looking at their personal screens, it affects the marketing world. As marketing is quite an act of catching eyeballs.

    Marketers are joining hands with celebrities all over the internet and the world to spread the word about their products. It is efficient and has a wide reach. In this article, we will dive deep into celebrity endorsements and the like. We will talk about various models on which the industry of endorsements stands. Let us see this domain a little closer.

    What is an Endorsement?
    Essential Aspects of an Endorsement by a Celebrity
    Models of Celebrity Brand Endorsements
    How to Create a Successful Partnership with Celebrity?
    FAQ

    What is an Endorsement?

    The vocabulary ‘endorsement’ would be a new word for many but believe us, you know the meaning more than us. The word is associated with a channel of brand communication. Mostly it is a work of an artist or a famous person.

    A celebrity comes up on stage and certifies the claims that the company makes about their product. It is like advertisements but a little indirect. The celebrity here extends his personality popularity or status in society to the brand’s promises. This helps the brand to generate some revenue by the use of celebrity’s fame and yes, of course, the celebrity gets paid.

    This method is common everywhere and can be seen almost in every domain of products. In this world, which mostly lives online, brand endorsements may even include internet-famous people. That is the reason why you see your favourite influencer appreciating some specific product. He/she acts as a spokesperson for the brand behalf and entailing its benefits, claims or certifies the claim that the brand makes.

    In any market that entails a very high proliferation of regional and international brands, a celebrity endorsement can add a distinct differentiation to the product. Over the years, brands have tried to change their methods of marketing their products due to the change in consumer demands and technology advancements.

    Top world’s brands like Nike have done this to get customers on board. In fact, that was probably the best endorsement collaboration that the world has seen. To pull out a successful endorsement campaign there are a lot of checkpoints to be checked.

    Essential Aspects of an Endorsement by a Celebrity

    If you look at some brand endorsement by a celebrity, you most probably will think about the fact that the celebrity is the epicentre. That the celebrity is the main focus of the campaign and mostly the reason for successful endorsements. That is not true.

    In fact, brand endorsements are just a part of a bigger process. That bigger process is nothing but the infamous “Branding”. Celebrity endorsements are a cog in the wheel of the big machine called Branding.

    Nike’s association was not just about Tiger Woods but more than that. The sportswear brand has managed to establish its image as a strong brand in everyone’s eyes (Perception).

    Nike Tiger Woods Endorsement
    Nike Tiger Woods Endorsement

    This is the result of a constant and deliberate process of practising constantly. However, celebrity endorsements are just a part of the process doesn’t mean it is a small part. It plays a big important part in branding.

    There are several benchmarks/checkpoints that need to be looked at before organising endorsements. Here we list them, before any brand signs on a celebrity, they should consider three main aspects.

    Pleasing Index of the Celebrity

    It is a valid question to ask about the phrase ‘pleasing index’. It is the index/scale on which the celebrity is pleasing to the general audience and the targeted audience. It is important that the celebrity is somewhat attractive to the audience. Pleasing/attractiveness here doesn’t mean the look, it is more of intellectual capabilities, athletic and physical appearance and lifestyle.

    This point states that a positive attraction index will impact the audience in a positive manner and eventually push the whole endorsement to the positive side. The endorser has to appear attractive to the audience and should meet the basic criteria that the brand strives to fulfil. That is the reason why most of Nike’s brand endorsements are with athletes. The compatibility enhances and extends the endorsement’s stretch.

    The Believability of the Endorser

    It is of importance that the celebrity with which the brand is collaborating is credible. The person has to have some sort of social value in the society, often known as ‘trust’.

    If the endorser is trustworthy, he/she makes the recipe for a perfect endorsement. Trust here is the public perceived expertise and trustworthiness of the celeb. Thus, the personal credibility of the endorser is crucial for the campaign.

    Credibility eventually transforms into another form of social force. This special force can influence the viewers to take some effort and buy products. For example, Nike did something similar due to its endorser’s credibility criteria. When Oscar Pistorius’s credibility began derailing, it ended the endorsement contract with him in 2013. He was then accused of premeditated murder. This severely damaged his trustworthiness or social credibility.

    Overall Relationship with the brand

    Easy before the endorsement process is even started, there has to be some rapport with the endorser. A brand can’t just come out of the blue and create a comfortable relationship with a celebrity.

    Only when both the parties communicate enough and have some level of understanding, the campaign goes well. The whole collaboration heavily depends on the compatibility scale of the brand-celebrity relationship.

    More than one dynamic of the campaign has to do with the overall relationship with the brand. Terms of identity, positioning and personality in the market affects the efforts and the outcomes in the market. This eventually will result in a fertile land on which further communication and relation build.

    These were the three most notable sorts of dynamics that resulted in a successful endorsement. However, there can be more than just these depending on the demands of the brand’s product-market fit. It is specifically hard to find a celeb that particularly fulfils all these demands. It is specifically hard because celebrities are all different in nature and credibility in their own communities.

    All brands however should lookout for a long term outlook and brand building rather than a short term solution to revenue. Here we are listing some dos and don’ts that help in maintaining a good brand presence over a long period of time. Let us see what are these touchpoints.

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    Things You Should Know Before Hiring a Celebrity

    Consistency and long term thinking

    As we discussed previously, celebrity endorsements are just a part of the bigger picture of branding. Branding is just a repetition of great marketing tactics.

    In the long term horizon, a company should help and build a long term relationship with the celebrity with whom they are working. This ensures more rapid progress in the process of branding. And it also helps businesses reach greater heights in the long view.

    Consistent scanning

    Taking forward the point earlier, it is important to think long term. It should not be the case that a brand partner with a celebrity and leaves it there. It has to constantly monitor the behaviour and public image of the endorser.

    The reason is that a slight effect on the endorser’s image will affect the product’s image in the eyes of the public. It is one of the most effective ways to damage control if any. Not only that, it works in other directions too. An improvement on the endorser’s image will probably benefit the product demand too.

    Keep looking

    If you are a brand, you should not nest in one endorser’s home. Keep looking and keep tracking down new influencers and celebrities. It will be a win-win situation for both the brand and the celebrity. It will also help control and cut down prices too. As established celebrities already have a high price tag companies should not rest with one of the top influencers.

    It is more important to think in longer terms with the brand and then make goals for it. It will result in a more solid brand building. Now it is time to move to the next and probably the main focus of the article. We will discuss various modes and methods of brand endorsements.

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    Models of Celebrity Brand Endorsements

    When we talk about brand endorsements, there are many sorts. It is all about the partnership and knowing what can happen. Knowing what’s possible, will help you get more clarity in a brand endorsement. As a brand, knowing what’s possible will help you predict market outcomes in some probability. That is half the battle won. So, don’t be afraid of thinking out of the box, as soon as you are adding value, you are open to experiments.

    Affiliate partnerships

    The word can be quite new to many but it is not really a rarity these days. Affiliate marketing refers to the most basic and commonly seen partnerships that happen in the digital era. It is simply a partnership between the brand and the endorser to share some percentages of profit that is generated by a link or a discount code that the influencer has shared with its audience.

    Kylie Jenner Endorsing Daniel Wellington
    Kylie Jenner Endorsing Daniel Wellington

    This is a very good source of revenue for established celebrities. A brand gets an already built market for their products who sign up with the links that are shared by the celebrity.

    It is easy for the brand to share a specific link (or a discount code) with the celebrity. It becomes easy to track the number of clicks and signups and thus, payments are smooth. It is fast, smooth and reliable, which makes it the recipe for a great endorsement.

    Guest work

    Brands that work extensively on content creation, are the ones pursuing guests. A guest can be a celebrity that appears in a work of the brand, a piece of content or sometimes when he/she writes a blog about the work.

    It is always enriching to have a person on the set of content and it provides so much value (in terms of content). This also provides good exposure and brand association to the celebrity/influencer.

    There are plenty of examples. Netflix is the industry expert in guest works departments. Netflix is super sensitive to content and in building relationships/partnerships with celebrities and influencers. Bumble, Tinder and new-age companies can always be seen featuring guests. It can also be seen in the Ranveer Allahbadia podcast or the Raj Shamani podcast.

    Re-sharing something

    Sometimes what brands do is simply re-share or forward what a celebrity created. It can be an image that someone created, it can be any sort of piece of content that someone created.

    This method works well when done right. Sometimes more than often, a content creator or an expert has a better thing to show to the audience than the brand itself. So, brands use that for endorsements.

    Sometimes brands do that re-sharing or the re-tweet without asking which become a copyright violation but most of the time, it is duly named with credits. The method works most of the time because an influencer is most of the time creative and a lot more engaging than a brand’s studio created content assets.

    Gifts with Endorsement terms

    ‘There is no free lunch”, this quote holds true for this one. Sometimes brands give their products to influencers for free. Well, the product is not completely free, it comes with some terms. The terms simply claim that the influencer has to open the product for their audience. It creates the needed exposure for the product in front of the influencer generated audience.

    This method of gifting products to influencers is more than normal for every beauty brand. This is popular in these products as this provides good exposure to the audience. The best influencers for these are the beautiful ladies of the internet. The workings of the model can be different. Brands can send products to a lot of influencers and wait for posts, or they can also negotiate with someone for a specific online post.

    Tours and trips

    This is another mostly seen sort of endorsement. You don’t normally see Bhuvan Bam travelling to Spain to meet the cast of ‘Money Heist’. It is obviously paid and sponsored by Netflix. This is exactly what we want to call out in this model of endorsements.

    Bhuvan Bam Money Heist Promotion
    Bhuvan Bam Money Heist Promotion

    So to promote something, brands can often do this, that is to take some famous person for a ride-related to their product/service. These are less common than the standard paid post, as they’re expensive and it is hard to take both the influencer and the product on the same page.

    You don’t get to see Ashish Chanchalani promoting Marvel movies on their first show of the first day (Well, you do). Marvel does that, Sony does that and it is what it is. Everyone wants to see their favourite reelers and you tubers in more relatable situations. In this consumer want, Brands like Netflix capitalise and induce some demand for their content too. Thus, a win-win situation for everyone.

    Social takeovers

    It is a model in which an influencer takes control of the brand’s social media handles for some time. You’ve seen it many times, the time frame can be a day at most times.

    During that one day, they create quite a lot of ruffles/ripples on the brand’s page. Which makes the page more intuitive and engagement starts jumping. People follow and join those pages to see their favourite person doing some cool stuff on the page. It helps in getting more engagement and getting more people to follow and interact with brand posts.

    Giveaways

    You must have participated in one of these sorts of giveaways yourself. A brand often does this, they partner with some influencer to give away free products. The terms and conditions for most of these giveaways are simply that all the participants should follow, like or share the brand’s channel. This is easily seen in standalone influencers and brands. Technical Guruji does that, Beebom (Tech content creator) does that and examples include a lot more.

    The chance of winning is very minute on a large scale in the online world but people like to take the chance to win something for free. The hype is boosted more when some flagship device/product is the prize, like the latest smartphone or any new tech gizmo. Brands get a lot of engagement from these minute probable events with influencers.

    Pure Endorsement

    This is the purest form of brand endorsement. It is well known and it happens more than you think it happens. It is simply the model when a brand pays a creator an influencer or a celebrity to post something specific. That something specific can be a post, a video or any sort of content that aligns with what the brand wants.

    Bhuvan Bam BoAt Promotion
    Bhuvan Bam BoAt Promotion

    Every brand that wants to build some online engagements has done this on one point or the other. They purely endorse the product with the help of the influencer and get their product listed. From locally grown bands to international brands, all rely on these pure forms of endorsements.

    Social Events

    Brands can host a social event and can endorse their work via that place or an influencer. A brand can invite some guest host who is also an influencer and through that, they can promote the product or service.

    YouTube used to do events like these before the pandemic hit and it used to invite creators to make it a star-studded event. With this social event mask on, brands can promote or market their products to the public. There can be sponsors, content supporters and content creators who can charge for these events.

    Traditional Advertisements

    Then comes a different model that is some sort of a hybrid of influencer endorsement and traditional commercials. This model tries to capture more audiences by adding two differentiating factors. One factor is the influencer or the celebrity and the other factor is traditional media.

    You can recall these too, remember Bhuvan Bam and the Pizza Hut advertisement. These are hybrid models that didn’t exist before but you know that there has to be some first time. In this new world where technology is the new normal, marketers also are trying to snap new methods of promotions.

    How to Create a Successful Partnership with Celebrity?

    It is highly crucial that a partnership between a brand and a content creator or a celebrity has to be even. Even then, sometimes the relationship can prove to be bitter. It is important to keep in check the relationship and set some boundaries on every turn.

    A content creator may be able to create amazing and engaging content but not be able to influence their following to take a certain action. The brand has to choose well and keep the partnership working. Let us see how a brand can take advantage of the partnership between itself and the endorser.

    The sales and revenue are hugely dependent on the consumer’s psychology, content creators have to just act as a catalyst. With that being said, a celebrity is just a direction sign, a brand should expect accordingly with that. There are however some questions to ask yourself as a brand that helps you find the right endorser.

    The first is to know that the content creator or the influencer is able to create/build and influence a section of the audience. What is the relationship between the influencer and his/her audience? Is the relationship strong?

    The second is to know the budget of your campaign. It is about knowing in perfect terms how you are going to reimburse the celebrity or the endorser. It can depend heavily on which model the brand is pursuing its promotions.

    The next question is to know about its authenticity. You have to make the conversation about the product look very authentic. It should not look scripted or staged, in the online world. It is hard to be authentic.

    It is to be noted that Generation Z hates direct advertisements. It is a total red flag for these young people. Thus, conversations about a product have to look appealing and obviously authentic to the viewers.

    When you find some content creator aka a celebrity, it is easy to build relations with them. Your brand can benefit largely from these relations in the short term as well as in the long term. It is however advisable to make the reaction long term as everything gets better in a long horizon in economics.

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    Conclusion

    When a celebrity or an influencer acts as a spokesperson for a brand, it adds a lot of audience to the product. It is then on the customers to pay or not pay heed to these product promotions.

    A celebrity endorsement helps in garnering a bigger audience by using a celebrity face for the campaign. In this method, we discussed that the influencing person lends his/her personality, status to the brand.

    There are many checkpoints that need to be checked. The conversation should be authentic and organic, too much drama will kill the attention. The celebrity should be relatable with the audience, or I should say “vibe” with the viewers.

    There are many dynamics at place but if done right with optimum usage of work, it can do wonders and signups. A creative-authentic celebrity and a product conscious brand are all the ingredients that make an endorsement a perfect recipe.

    FAQ

    What are the types of celebrity endorsements?

    Affiliate marketing, Giveaway, Social media takeover and Traditional Advertisements are types of celebrity endorsements.

    How do celebrities endorse products?

    Celebrities appear in commercials of the brand or promote the product on social media platforms.

    How does celebrity endorsement help a business?

    Celebrity endorsements build the credibility of the brand among consumers and increase brand awareness.