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Tag: Case Study

  • The lucrative Business Model of Mobile Gaming Industry [Case Study]

    ‌The Mobile gaming industry has grown rapidly since last year, 2020. Developing a mobile game is much more accessible and requires less budget as compared to PC or console games.

    According to statistics, the Mobile gaming industry has grown up to $50 billion. In fact, the revenue through gaming is much higher than those of Hollywood. Mobile gaming is beating the other platforms of gaming with its tremendous responses and revenue. Based on the revenue, the mobile gaming industry is reaching its peak in a very lucrative manner and growing rapidly.

    ‌The business model for the mobile gaming industry is very crucial. However, the developers mainly concentrate on the experience of players and optimal authentication. Although managing monetization and experience of the players is quite a handy task and needs proper balancing.

    Half of the revenue that comes to the mobile gaming industry is from China, Korea, Japan along with Europe and North America Contributing $6 billion to $7 billion, respectively.

    Certain games cost up to $50,000 – $2 million, based on the level of detailing for the UX and great touchscreen experience for the players.

    ‌‌Mobile game developers mainly focus on some key features like direct or indirect revenue assortment, based on the game type.

    Now Lets look at The lucrative Business Model of Mobile Gaming Industry

    Mobile Gaming Popular Monetization Models: How to make money?
    Mobile Gaming App Monetization: Variety of Revenue models
    Democratization of Gaming
    Assorted strategies for the monetization of the mobile game app
    FAQ

    ‌‌The mobile gaming industry has risen and gained popularity through the increasing demands of mobile devices. It has grown significantly and mobile games are counted among the most prominent apps.

    Besides, the mobile gaming industry plays a major role in the app revenue for Google Play Store as well as Apple iOS App Store. With each passing year, the mobile gaming industry is growing with its rapid speed.

    ‌‌As the global gaming market is aimed to reach up to $115 billion by the year, 2018 among which $50 billion of revenue came from the mobile gaming industry.

    ‌‌The question arises, How do they make money? Well, the answer to this question is, through game monetization. These industries tend to develop products that would bring considerable profit to the developers and owner of the copyright. Besides, several business models could bring a good amount of profit to the industry.

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    Mobile Gaming App Monetization: Variety of Revenue models

    ‌‌The mobile gaming industry has a rich history around and it has grown remarkably. Tetris (prehistoric version) was the very first known mobile game. It was played on a Hagenuk MT-2000 mobile phone in 1994.

    However, mobile gaming increased with the launch of Apple’s app store by the year 2007. Several games were introduced which showed major progress for this industry. Games like Angry birds, 2009 and candy crush, 2012 were among the most popular games.

    ‌‌Nowadays, technology has increased so prominently that mobile gaming has been developed more realistic and with great abilities. Also, several other facilities such as live streaming, cross-device synchronisation got acquainted promptly. Several other factors that played in the development and growth of the gaming industry is the growth of social media among the people.

    According to a 2018 report, games like candy crush saga and Fortnite earned more than a million dollars of revenue through iPhone alone.

    Candy Crush Revenue
    Candy Crush Revenue

    ‌‌Therefore, mobile gaming was fell into two separate sub-categories,

    1. Free Mobile Games
    2. Paid Mobile Games

    These monetization models got more developed and complex. The growth of the mobile gaming industry was significant and influenced several creators and developers to fold more profit through gaming.

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    Democratization of Gaming

    ‌‌For Apple or Android users, there are approximately 800,000+ games to access. This could be calculated as the total mobile apps, 30-40% are games.

    There is literally democratization of gameplay among the consumers and distribution among the creators. With the development of mobile devices, games are also being developed for a better experience of gameplay. Also, developers have provided several compelling apps together with the features of devices to gain a better service of the game.

    ‌‌According to the facts, Mobile gaming participates in up to 75-90% of the revenue for iOS App Store and Google Play Store. While calculating gamers around the globe, there are billions of them. The Apple App Store and Google Play Store runs technically by the diversification of games.

    Assorted strategies for the monetization of the mobile game app

    ‌‌There are several methods to monetize your mobile game app, that includes:

    Freemium

    • Free to download and play,
    • Offers microtransactions, in-game purchasing and,
    • Examples- Candy Crush Soda Saga, Clash Royale and Fortnight Battle Royal

    Microtransactions

    Microtransactions
    Microtransactions
    • Permit for additional virtual goods purchasing
    • Various in-game purchasing like increasing players power, cosmetics or speed up within the game and,
    • Examples- roleplaying game as player purchasing game.

    Microtransaction is mainly for those devoted players who always search for more developed goods. In-game purchasing is usable otherwise. Microtransaction is a crucial step for mobile game apps and it needs to develop sincerely and promptly. Designing Microtransaction is very necessary to balance the competition among the players and make them feel needy for the purchasing to function in the game.

    FAQ

    How do microtransactions work?

    A microtransaction is a business model where users can purchase virtual items for small amounts of money. Microtransactions often appear in free-to-play games.

    How big is the mobile gaming industry?

    In 2020, the mobile gaming content market in North America was worth an estimated 25.2 billion U.S. dollars.

    What percentage of gamers are mobile gamers?

    62% of people are mobile gamers and 78% of gamers are Android users.

    Conclusion

    With the rapid growth of the mobile gaming industry, it’s no doubt that it would lead the gaming industry soon. During the pandemic, more people have become reliant on mobile devices for gaming. It is growing with great outcomes and revenue. The statistics for the mobile gaming industry has also shown great results up to $50 billion. Therefore, it’s likely to say that the mobile gaming industry is rising to its peak with some advanced features in hand.

  • Yumist Case Study – Startup that didn’t make it Big

    We all have come across instances of startups making it big, in fact every business is a startup in the initial stages. There is a lot that goes into turning those intangible dreams into a tangible reality. The right investment, continuous performance, meeting short-term and long-term targets, all are equally important to a promising idea. This is where a startup makes it or breaks it. One such startup that we are going to discuss about is Yumist, a startup that aimed to serve home cooked meals via Zomato and Swiggy.

    Startups are brainchildren of visionaries which go on to create history most times. Though, nowadays we even have Startup Accelerators to boost startups, but still there are some exceptions to this statement. Let’s get a glance on Yumist Case Study – The Story of Yumist.

    What is Yumist?
    How did Yumist pan out as a startup?
    People’s verdict on Yumist
    What led to Yumist’s failure?
    Learnings from the Yumist Case Study
    Yumist – FAQs

    What is Yumist?

    Founded by Alok Jain and Abhimanyu Maheshwari in 2014, Yumist sought to establish a network of homemade food for people who wished to experience the same. The Gurugram based startup aimed to serve home cooked meals via Zomato and Swiggy at rates starting from INR 100.

    The Brains behind Yumist
    Alok Jain and Abhimanyu Maheshwari – Yumist Founders

    The foodtech startup aimed to make it big in the foodtech industry, combining the goodness of home made food with the ease of having it delivered to one’s doorstep. Their vision of steady expansion and serving the working sector seemed pretty achievable initially but ended up choking them to the very core.

    How did Yumist pan out as a startup?

    As Promising as it sounds, there are certain practicalities which are involved in every theoretically perfect plan. In this case, funds eventually turned to be the determining factor.

    The idea drew a handsome number of investors and was more or less a hit amongst them. The next step was to implement the right techniques to take the idea forward. Yumist did well to partner with Zomato and Swiggy for delivering pocket friendly homely meals. They had even carved a niche for themselves in certain regions but that was far from a permanent spot in the market. It would’ve taken them more than just consistency to achieve that.

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    People’s verdict on Yumist

    The reviews for Yumist were no different from the ones any foodtech startup would receive: a mixture of good and bad reviews. Though all reviews have either been removed or deleted, there are certain reviews one can still come across. These reviews happen to be from regions where Yumist wasn’t even active, in fact it never served those regions deeming them null and void.

    The important factor behind Yumist’s downfall was poor timing and an eventual cash crunch. The foodtech startup misjudged certain aspects and couldn’t fortify its position in the industry eventually leading to the shut down of the company.

    What led to Yumist’s failure?

    Yumist’s expansion wasn’t as widespread as the company would’ve hoped for and the startup was active in just a few regions.

    In May 2016, operations in Bengaluru were shut down due to the absence of a kitchen in the city. This was followed by the inauguration of a 12000sq ft. kitchen for Delhi NCR. Yumist was still recovering from the losses incurred due to the shut down of operations in Bengaluru.

    This came as a major setback for Yumist’s profits. The major reason they gave for this shut down was the absence of a dedicated facility for food preparation. Since the operational charges were racking up and the profits weren’t, the company had to close all operations in 2017.

    The major reason for the startup being shut down in 2017 was lack of funds. Investors who had entrusted the startup with its promising vision could see it lacking steam. The startup had generated funds but not enough to sustain its operations.

    “We failed to raise the kind of capital that this business required while staying true to the customer problem. In hindsight, there’s a bunch of internal and external factors that led us to this dead end,” stated in a post on Yumist’s blog.

    The founders were positive that the condition of the startup would eventually improve and by June 2018, they would’ve become a profitable company. The fact that they were incurring more losses, not even enough to sustain operations made this belief look more unrealistic with each passing day.

    The final blow came in 2017 when Yumist had to finally close all operations and give up on the vision they had started off with.

    “We are shutting shop today. We failed to raise the kind of capital that this business required while staying true to the customer problem. In hindsight, there’s a bunch of internal and external factors that led us to this dead end. We learnt from our mistakes and recovered fast, but maybe not too fast,” asserted the founders on the company’s blog.

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    Learnings from the Yumist Case Study

    As Yumist couldn’t become autonomous and depended on investors for most of its time, it eventually crumbled under its own weight. There were some debatable decisions as well that somewhat catalyzed its downfall. The founders Abhimanyu Maheshwari continued with his company Zing Restaurants while Alok Jain got associated with Swiggy as EiR post the failure of Yumist.

    Though there ain’t much one can do to avoid certain situations we can obviously learn to consider certain aspects while kickstarting a startup. The basic learnings from Yumist Case Study can be – considering the target sector, funding and budget before taking decisions for a company. If Yumist was to have a more insightful approach to these, the outcomes would have varied to what they eventually were.

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    Yumist – FAQs

    Who founded Yumist?

    Founded by Alok Jain and Abhimanyu Maheshwari in 2014.

    What was Yumist?

    The startup was based in Gurugram and reached out to people via both Zomato and Swiggy and serve homemade food starting at INR 100.

    How did Yumist fail?

    In 2017, the main reason for the startup being closed was a lack of funding. Hence, operational charges increased and profits did not increase.

  • How did Zara Face its First Loss [ Case Study]

    Inditex is one of the world’s largest fashion retailers with eight brands (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home, and Uterqüe) Zara has a total of 2270 stores worldwide in 96 countries.

    Zara has reported its first loss since going public 2 decades ago due to coronavirus pandemic, Two months later lockdown has forced Zara to shut down almost 90% stores in every country which has caused a drop in his first-quarter sales.

    Zara is already looking into it that how it can surpass its rivals and gain maximum market share in the post lockdown world. At Inditex, e-commerce rose 50% in the first quarter, The company got 14% of the total revenue from online sources last year. Inditex has plans to invest 3 billion dollars to boost the e-commerce operations of chains like Zara and Bershka to get an edge over rivals as the pandemic has stalled down the operations.

    Zara Business Model
    Zara Operations Management
    Supply Chain Management of Zara
    Problems Faced by Zara
    Steps to be Implemented by Zara to Overcome the Current Loss
    Expected Outcome of the Implementation

    Zara Business Model

    Zara is one of the most popular, recognized brands of fast-fashion in the world. one of the reason for the success of Zara is its business model and its supply chain management.

    Integral products of Zara business model

    • Men’s and women’s clothing
    • Children’s clothing (Zara Kids)
    • Beauty and Lifestyle Products
    • Accessories

    1) Vertical Integration

    • Vertical integration is one of the factors that makes the Zara business model stand out against rivals.
    • Zara ensures speed and responsiveness in deploying new designs for its customers whenever they demand one.
    • This technique encourages Zara to fluidly communicate with different stages of the company this also ensures Zara to create an efficient supply and distribution chain.

    2) Logistical trade-offs

    • Zara manufactures maximum of its products in Europe.
    • Based on statistical information Zara generates most of its sales from Europe, approximately 66% of total sales.
    • Manufacturing in Europe is profitable for Zara because it circumnavigates the cost of vertical integration.

    3) Control over design and manufacturing

    • Zara ensures that only high-quality clothing is manufactured and high-quality machinery and only skilled workers are used.
    • Zara houses 300 designers who produce 40 000 new designs every year.

    4) The rapid product replacement cycle

    • Since Zara manufactures all of its products in Europe it stays ahead of others by rapidly and continuously changing designs according to the changing trends.
    • This cycle encourages customers to purchase clothes periodically as the clothes which are in-trend today may be replaced by some other trend in the future.

    5) Lack of advertisement

    Advertisements are not one of Zara’s strategy to promote their products

    • The only advertisement they rely on is catalogs and logos on their retail bags. this technique helps Zara to stand out from others and maintaining the authenticity, luxury, and uniqueness of the brand.
    • One area that Zara saves a lot is, The lack of advertisements surprisingly this strategy works in a favor of Zara and they can deliver the customer’s a price range of products that are much lower than that of luxury brands.

    Zara Operations Management

    Zara is known for its vertically integrated supply chain, Zara controls majority of processes such as processes of designing, manufacturing, and distribution of completed products. fashion industry is highly competitive Zara vertical integration, smaller supply chain, and minimum inventory stock allows Zara to stay ahead of others and avoid excessive risk. the product life cycle in fast fashion industry is really short so the product needs to be unique to compete with other brands and build a strong image.

    Supply Chain Management of Zara

    Zara’s supply chain management has helped Zara become one of the most profitable and recognized brands in the fashion industry.

    Zara supply chain management
    Zara supply chain management

    1) Zara design process

    Zara design process keeps it ahead of other trends and fast fashion brands. Zara pays great importance to its design process because that is the user selling point of their brand.

    Zara case study
    Zara design process

    Zara’s designers are the core of its business model, In each locality where a store is located, the designers, market specialists, and buyers are located in nearby offices that hold small workshops for experimenting on new designs. Zara houses 300 designers who produce 40 000 new designs every year in which only 10 000 reach the production this allows  the company to bring new items to the store every week.

    2) Zara Manufacturing Process

    In this fast fashion industry, the trends shift rapidly which makes it harder for the brands to manufacture the products, ship the products to the warehouse, and then to the retail stores. The average production to shelf cycle of new designs in Zara arrives in the store around 15 days compared to competitors that receive new styles of clothing once or twice in a season.

    Since the company is vertically integrated it is able to produce its own fabric and it purchases dye from its own subsidiaries. Zara is faster than its direct competitors like GAP which offers more unique products than Zara.

    3) Zara Distribution Process

    Zara has invested a huge amount in its automated warehouse which is considered as a great investment for the brand, which are close to the production centers and are responsible for packing, storing, and assembling individual orders for their retail network.

    The automated warehouses are the reason that Zara can deliver new designs to their stores every two weeks to the fast-changing trends of customers that are mostly young and urban individuals.

    4) Zara Retail Process

    One thing that makes Zara retails stores different from other fashion stores is that the design stays in the store only for two weeks this encourages the customer to visit store with an expectation that they’ll find new designs every twice a week Also, product designs are not repeated and are produced in relatively produced in small quantities.

    Zara case study
    Zara retail process

    Problems Faced by Zara

    Inditex has been hit hard during the pandemic, with sales down 44% to €3.3bn between 1 February and 30 April, the first quarter of its financial year. The company has reported a net loss of €409m during the first quarter. The net income in the first quarter of 2020  was -€409 million versus net income of €734 million in the first quarter of 2019.

    Zara supply chain managemnet
    Interim three months of Zara 2020

    Due to the restrictions imposed on the operations of stores in most of the market in which we have a presence, the sales decreased rapidly. Quarter of the stores were closed down due to the restrictions. Due to the adaptability of the business model inventory decreased by 10%. The closing inventory is considered to be of high quality.

    Zara supply chain management
    Zara store sales Q1 2020

    The company has decided to close up 1200 stores worldwide, mainly smaller stores in which the closure is expected to be focused on Asia and Europe. The total store count will fall from 7,412 to between 6,700 and 6,900 after the reorganization, which will also include the opening of 450 new shops.

    Steps to be Implemented by Zara to Overcome the Current Loss

    Over the next few years, Inditex will be very active in developing its unique, fully integrated store and online model. Inditex has planned to invest €1billion over 3 years on digital investments and a further €1.7bn in stores to allow them to integrate better with websites for faster deliveries and real-time tracking of products. Zara expects to open the new online studios (64,000 m2 ) at headquarters by the end of 2020.

    Expected Outcome of the Implementation

    • Online sales are expected to reach more than 25% of total sales by 2022.
    • The RFID product traceability system, full inventory integration, and global online development will be completed in all concepts by 2020 as planned.
    • Gross store openings will be around 150 stores per year in the 2020-2022 period. During this period a very significant number of high-quality store enlargements will be carried out.
    • Unique Store and Online platform to provide the strongest customer experience.
    • Capital expenditure €900m annually

    Zara’s supply chain management has helped Zara become one of the most profitable and recognized brands in the fashion industry. Zara has a design and distribution process that keeps it ahead of other fashion brands.

    FAQs

    What is Zara?

    Zara is one of the most popular, recognized brands of fast fashion in the world.

    What is Zara marketing strategy?

    Zara’s strategy with choosing where to put stores is to identify high-street retail areas in major metropolises. Rather than be first-to-market, Zara copycats tried-and-true fashion. The brand takes customer feedback seriously. Rather than invest in advertising, Zara focuses on brand experience.

    Is Zara expensive?

    Yes

    Is Zara a luxury brand?

    Yes

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  • Can Epic Games win the Legal Battle Against Apple

    A trial is being set for May 2021 for the lawsuits and legal filings between Apple and Epic Games. We may finally be able to see a conclusion for the lawsuits and filings.

    There have been a couple of lawsuits between these two corporations. All the issues started over when epic games found a way to avoid paying 30% of fees charged by Apple on its app store. Let’s look at all the lawsuits and legal filings which has happened to date by Apple and Epic Games.

    Epic Games Circumvention
    Fortnite Delisted from Stores
    Epic Games Response to Apple
    Epic Games sues Apple
    Microsoft’s support for Epic Games
    Judgment by the U.S Court
    The Next Trial
    FAQ

    Epic Games Circumvention

    The entire issue started back on 13 August 2020, when Epic Games had introduced an update for its gaming app Fortnite on iOS and Android devices. The new update gave the users an option to purchase V-bucks directly from Epic Games rather than doing it through App store on iOS devices or the play store for Android devices.

    Generally, when you purchase anything on the app store or Google play store, Google and Apple will charge 30% as a transaction fee. But with the new update for Epic Games gaming application, they had found a way to avoid paying 30% transaction fees to both Google and Apple.

    This reduced the price for users to purchase V-bucks at a cheaper price as they dint have to pay 30% of the transaction fee to Apple or Google.

    Fortnite Delisted from Stores

    Apple responded quickly. They gave an incredibly quick response on the same day that is 13 August 2020. Apple immediately delisted Fortnite from the app store. Soon after that, even Google followed the same by removing the app from the Google play store.

    It was an unexpected move from Apple as the company was taking its major source of revenue from one of the most popular games in the world.

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    Epic Games Response to Apple

    In no time Epic Games had released a response for Apple’s delisting. A 1984 Fortnite video was aired by Epic Games on the same day in which Fortnite Parodied an Apple ad. The ad communicated a warning of the big corporations having dominance over life.

    1984 video is considered to be a statement from Epic Games. It was positioning itself as a corporation that can fight another corporation against its dominance in the market. After the delisting of Fortnite Epic Games took the fight directly to Apple.

    Registered users of Fortnite worldwide
    Registered users of Fortnite worldwide

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    Epic Games sues Apple

    Epic Games filed a lawsuit against Apple in California. Epic Games strongly stated that it would build launch its own app storefront on the iOS devices. Epic Games stated that they felt obliged to charge extra for their V-bucks due to the extra transaction fees charged by App store.

    Epic’s lawsuit is concentrated on launching its own app storefront on iOS devices. This is expected to be a separate from Apple’s app store and this would open opportunities for other developers as well.

    Microsoft’s support for Epic Games

    Microsoft had indicated its support for Epic Games lawsuit against Apple. This was mainly concentrated on Apple’s decision to block Epic Games from accessing the Unreal engine and updating it for iOS devices.

    Microsoft alleged that this would have a really big impact on the games on iOS devices and that relied on the Unreal engine. It meant that the games which used Unreal Engine will not receive any more updates.

    Microsoft Backed Epic Games
    Microsoft Backed Epic Games

    Microsoft Vs. Apple Business Model
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    Judgment by the U.S Court

    Later in August, a judge ruled in favor of Apple but for a temporary point of time. The U.S district court Judge ruled that Apple did not have to immediately reinstate Fortnite into their app store.

    The Judge also stated that Apple could not stop Epic Games from accessing the Unreal Engine. The Judge provided permission for Epic Games to continue providing updates for its Unreal Engine, even though Fortnite was not reinstated in the app store.

    The Next Trial

    It was later announced that Epic Games and Apple would move to the court for the next trial which will be held on 3 May 2021. This trial will be concentrated on exploring Apple’s dominance as a monopoly over the distribution of apps.

    The trial would be in the limelight for the reasons such as whether one of the most popular games in the world would return back or will ever be able to return back to the iOS devices.

    The other reasons would include whether Epic games would be able to maintain their access towards the Unreal Engine and whether a third-party apps storefront can be launched on the iOS devices other than the app store.

    FAQ

    Why was Epic Games removed from app store?

    Epic Games took the unfortunate step of violating the App Store guidelines that are applied equally to every developer and designed to keep the store safe for our users. As a result their Fortnite app has been removed from the store.

    Is Fortnite banned on Apple?

    Apple has banned the popular mobile game Fortnite amid a legal battle with its publisher, Epic Games, but the iPhone maker’s customers may soon be able to resume playing the title.

    What is V bucks?

    V bucks is an in-game currency that can be spent in Fortnite Battle Royale, Creative, and Save the World modes.

    Conclusion

    We will have to wait and look forward for the next trial to analyze all the answers and solutions for the above reasons and this lawsuit of Apple and Epic Games is expected to have a really huge consequence to be faced throughout the gaming industry.

  • Coolwinks – Making Eyewear Stylish and Affordable

    In the Indian market, every year there are different sets of trends, be it exciting, crazy, or bizarre, the fashion keeps changing. If one wants to remain trendy and up to date, then they need to hold the grip on current trends. This isn’t just restricted to the clothing, footwear, and hairstyles but also the eyewear too.

    Today from classic to trendy, the fashion in the eyewear category is too witnessing exciting shifts and rolls. To be updated one needs to get rid of the old-fashioned trends and take a chance to experiment with their frames, sunglasses, goggles, lenses, and much more.

    There are many brands in India that are influencing the trends in the eyewear industry and one such market mover is Coolwinks. Know more about these eyeglasses brands in India in this article.

    Highlights:

    Startup Name

    Coolwinks

    Headquarter

    Gurgaon,
    Haryana

    Founder

    Ganesh
    Iyer

    Sector

    E-commerce
    (Eye Wear)

    Founded

    2016

    Website

    www.coolwinks.com

    About Coolwinks
    Founder of Coolwinks and How it started
    Coolwinks – Name, and Logo
    Coolwinks – Business Model and How it works
    Coolwinks – Competitors
    Coolwinks – Product Range
    Coolwinks – Marketing Strategies
    FAQ

    About Coolwinks

    Coolwinks was founded in the year 2016. It is online eyewear stored based Indian startup that deals in various kinds of eyewear products including sunglasses, eyeglasses, and contact lenses.

    They have become a brand in India where one can find the latest frame styles, designs, and technologies that are supporting the eyewear industry. Their main focus is to target the audience where they can market their youthful eyewear products.

    Currently, they have served more than 30,00,000 lakh customers from various geographic locations. They have more than a million people who have used their application, and have more than 4000 different products to offer to their customers.

    Founder of Coolwinks and How it started

    Ganesh Iyer is the founder of Coolwinks. Before founding the company he has worked with companies like Goibibo and Akbar Online Booking Pvt. Ltd. He has done his Bachelors in Commerce from Mumbai University and has also completed his Masters in Business Administration in Marketing & IT.

    In 2016, when Ganesh was interested to start something on his own he found out that there is essentially a problem that has been unaddressed in our country and that was a poor vision. He thought that there is a huge challenge to get the accessibility of eyeglasses and eyewear’s that are suitable for the human eye.

    That is when he envisaged a company that would ensure to provide people with eyewear products that are stylish, affordable, and of high quality. The mission was to enable people to see better and give them a life with a better vision.

    Coolwinks is a name that is self-explanatory. The company is a leading online eyewear brand that focuses on the fashion-forward range of cool spectacles, sunglasses, and eyewear products.

    The logo of the company is also quite interesting, wherein the semi-colon is wearing a frame depicting what the company offers for its customers.

    Coolwinks Logo
    Coolwinks Logo

    With hassle-free deliveries, Coolwinks is driven towards helping thousands and millions of people to improve their vision and in turn lead towards better lives.

    Coolwinks – Business Model and How it works

    Coolwinks has a wide range of products that are almost non-competitive in comparison to other similar platforms in India. They offer high-quality and affordable products that are in accordance with the target audience, youth, and trends of the industry. The business model of Coolwinks is an e-commerce platform.

    Key Aspects of their Business model are:

    Quality is a priority

    Quality is one of the prime factors of the business model of Coolwinks. Their aim is to provide eyewear products that are of prime quality, so that their customers are satisfied.

    Affordable products

    Coolwinks aim to provide products that are of high-quality and are affordable at the same time for the people of India. Their aim is to have maximum reach and maximum availability at an affordable price.

    Trendy and Youthful products

    Fashion trends with low costs are the mantra of Coolwinks. Their products are known to be very youthful and fashionable which is currently in the trend.

    Wide range of variety

    The business model of Coolwinks introduced a wide range of products that are conceptualized with the changing times and have thousands of varieties in it.

    Coolwinks – Competitors

    There are various eyewear brands in India now. Though Coolwinks has its own presence in the market, there is tough competition for it too.

    Top Competitors of Coolwinks are:

    • Lenskart
    • Specsavers
    • Classic Specs
    • Waldo
    • Eyerim
    • Smart Glasses Buy
    • Eye Buy Direct
    • Leoptique

    Coolwinks – Product Range

    Coolwinks has a diverse and wide range of categories and products. Broadly they have products differentiated for males, females, and kids. Along with that their major categories include Eyeglasses, Sunglasses, and Contact Lenses.

    Each of them has a different range of offerings which vary from colors, sizes, types, brands, shapes, etc.

    Coolwinks – Marketing Strategies

    Coolwinks have had some amazing marketing strategies which have helped them in establishing their brand in the Indian market in a very short span of time. Initially, they went with a strategy where they sold their product at as low as Rs. 5 per sunglass.

    Indians bought 2 sunglasses of Coolwinks at just Rs. 10 worth Rs. 800 each by applying a code – SUN20. The customers got a cashback of Rs. 1000 using PayTM and there was similar cashback offers on payment methods like PhonePe and PayPal.

    Coolwinks Marketing Strategy
    Coolwinks Marketing Strategy

    The reasons why they went with this amazing marketing strategies were:

    1. Coolwinks wanted to achieve loyalty from the Indian market towards their products.

    2. They were enjoying the affiliate earnings from online payment platforms like Paytm.

    3. The business model of Coolwinks and their marketing strategies have attracted various investors and have drawn various investments, and They are able to offer various discounts.

    4. Coolwinks doesn’t spend huge amounts on advertisements and thus is able to save a lot on advertisement expenses.

    FAQ

    Who owns Coolwinks?

    Essilor International which is a world leader in ophthalmic optics owns Coolwinks.

    Who is the founder of Coolwinks?

    Ganesh Iyer is the founder of Coolwinks.

    Which companies does Essilor own?

    Essilor owns Varilux, Crizal, EyeZen, Xperio, Bolon, Kodak lens, Foster grant, and Optifog.

    Conclusion

    The huge online eyewear platform, Coolwinks, has been selling multiple types of products for every purpose and for every category of needs. Coolwinks has now become very popular among the Indian market which caters to all customers within the geography and is expanding its customer base each day.

  • What is Paytm Mafia – Case Study

    Paytm was founded in the year 2010 by Vijay Shekar Sharma headquartered in NCR region in the nation’s capital. It was started as an online wallet and since then had revolutionized the retail industry. Paytm offers a wide variety of services from prepaid mobile recharge, paying utility bills online, booking train tickets, booking movie tickets, pay insurance premiums, shopping bills and get in the fast lane with Paytm FasTag, shopping for clothes and appliances.

    What is Paytm mafia
    Startups Founded by Paytm Mafia
    Startups Funded by Paytm Mafia
    FAQ

    What is Paytm mafia

    The term startup mafia is derived from the term ‘PayPal mafia’ where former employees of PayPal begin their own ventures. The startup mafia helps one another by providing support, investments, and mentoring to help upcoming startups.

    The startup mafia accounts for a sizeable portion of the Indian startup ecosystem, as former employees of unicorns such as Flipkart, Paytm and Ola have gone to begin their ventures.

    Well, Paytm is a huge organization that has hired more than 5,000 employees. Some of these employees quit their jobs to build a new venture after growing experience in building scalable products.

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    Startups Founded by Paytm Mafia

    Junio

    Junio is a fintech startup that build products for children, such as a pocket money app. Founded by ex-Paytm employees Shankar Nath and Ankit Gera, they received funding of $1 million from angel investors. The company targets kids in the range of Class 4 to Class 10 and plans to onboard over 2.5 million users by 2024.

    One of the vital things, the former Paytm executive learned from his tenure in Paytm is the power of collaboration. Where they worked with more than 100 brands on their consumer promotions.

    Another takeaway from their experience in Paytm is to build a product in a simple and usable manner. One needs to understand where the system breaks and move carefully while building a product. The only competitor right now to Junio is sequoia funded Fampay that also exclusively caters to children.

    The idea of letting your kid manage their financials by providing them money is quite a new concept in India. Junio seeks to digitize pocket cash and nurture finance knowledge in children at quite an early age.

    Park+

    Park+ is an app-based platform for B2B businesses and daily commuters that offers smart parking automated solutions. The cloud-based app caters to car owners. The solutions offered in this app include parking reservations to FasTag recharge and a lot of other solutions offered. Park+ was founded by ex-VP of Paytm Amit Lakhotia. He founded this app to solve the parking problem people face in their day to day lives in India.

    Park+ has raised over $11 million in funding from Sequoia, Matrix Partners.

    Indiagold

    Indiagold is the only app in India where you can buy and sell 24 karat gold online with BIS Hallmark certification. It was founded by Deepak Abbott, a former employee of Paytm. You can also buy gold coins and jewels on easy instalments with UPI or debit cards. This app also provides instant gold loans and a secure gold locker facility currently available in Delhi NCR.

    The services will soon be opened all across India. Indiagold is now trusted by over 5 lakh customers.

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    Startups Funded by Paytm Mafia

    GOQii

    GOQii is an Indian startup founded in 2014 by Vishal Gonda. It specializes in building a preventative healthcare ecosystem. It promotes a healthy and balanced lifestyle with a combination of advanced wearable technology, personal coaching. It has received an undisclosed investment sum from Paytm founder.

    GOQii on Harvard business publishing platform
    GOQii on Harvard business publishing platform

    Unacademy

    This Indian startup Unacademy started its journey as a YouTube channel back in 2010. It became an EdTech unicorn after its official launch in 2015. This Bangalore based company provides educational content and online classes for various competitive exams like GATE/NET, NEET, CAT, UPSC, Railways, bank officers. The Paytm founder had invested twice in this EdTech unicorn.

    Flyrobe

    Flyrobe is a startup which is an online fashion rental platform. The platform allows users to rent designer clothes for a fraction of the MRP. It is India’s largest such platform. This startup received funding from the Paytm founder.

    Flyrobe
    Flyrobe

    The Ken

    Ken is a subscription-driven business news website founded in 2016 by a team of experienced journalists based out of Bangalore. Their goal is to promote content every morning by publishing fresh and original business insights to professionals, entrepreneurs and investors. It received an undisclosed amount of funding from Paytm Founder Vijay Shekhar Sharma in 2016.

    FAQ

    Who is the current owner of PayPal?

    Paypal is owned by eBay which acquired it for $1.5 billion in October 2002.

    Who is the CEO of Paytm 2020?

    Varun Sridhar is the current CEO of  Paytm.

    Is Paytm an Indian company?

    PayTM is owned by an Indian company by the name of One97 Communications Ltd.

    Conclusion

    Paytm mafia has nurtured and supported the growth of the Indian startup ecosystem. The Paytm mafia has been through the highs and lows. For them every day even tiny mistakes cost a lot. They bring a lot to the table which they gained in working among top companies. They also understand the mindset of the consumer which helps them build products that can thrive in the current market.

  • Why Clubhouse is Going Viral

    The social media platform has another gem added to its treasure, called the Clubhouse. So to say in the pop culture lingo, the app is said to be “lit AF” since it’s in a hot spot of news and media. The app has also been making headlines for the security concerns of its users, its billion-dollar investments, and also for being kicked out by the Chinese government.

    Let us analyze what is Clubhouse and what the hype is all about.

    Clubhouse – Latest news
    Clubhouse – The App
    Is Clubhouse Jeopardizing the Security of its Users?
    Why is Clubhouse getting all the Attention? – Celebrity encounters
    “The Good Times Show”
    The Chinese Ban
    FAQs

    Clubhouse – Latest news

    February 22, 2021– Clubhouse has surpassed the 10 million mark for its downloads globally. India has witnessed 42000 installations of the app so far.

    February 14, 2021– “Join me for a Conversation”? Elon Musk invites Putin on Clubhouse.

    February 10, 2021– Clubhouse tops Japan’s download chart as CEOs and other top executives embrace app. Clubhouse has been downloaded on 440000 devices in Japan alone.

    February 11, 2021– Facebook is working on a similar app called the Fireside to compete with Clubhouse.

    Clubhouse – The App

    Clubhouse, founded a year ago, by silicon valley entrepreneur Paul Davison and ex-Google employee Rohan Seth, is an audio chat app that lets you talk, listen or join conversations happening in the “rooms” of the app. It has a 5000 members cap on every room that is created. If you want to speak, you can “raise your hand” and be brought up on the “stage” along with the moderator in charge of the room.

    The Clubhouse app is currently only available for iPhone users. According to the official website of Clubhouse, the developers are working on an android version of the app which will soon be made available.

    Clubhouse Logo
    Clubhouse Logo

    So once you are invited, you can listen as well as join conversations, discussions and interviews on various topics by entrepreneurs and artists alike. The conversations are live unlike podcasts and can be listened to or joined only while they are on air. You can listen to them while you are multitasking or join a group of listeners on a topic that fuels your curiosity.

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    Is Clubhouse Jeopardizing the Security of its Users?

    Well, the answer cannot be a legit yes but many of the users are bothered by how it demands access to all your contacts. This might not be a surprise as many of the social media apps have the same protocol, But Clubhouse has contact uploading requirements which might be uncomfortable to the users.

    The app shows recommendations to those people who have been blocked by other users. For example, if you are being harassed, and have blocked out the contact, Clubhouse lets that harasser know that you’re connected to them via app recommendations.

    Also, there are speculations that Clubhouse makes unencrypted recordings of the conversations happening in the virtual “rooms” which it claims to delete if anything happens beyond the status quo.

    Adding to the above, another observation is that Agora, the company that is behind the app’s infrastructure, is based in Shanghai. It concerns the users of privacy breach and the data being passed on to the Chinese government.

    Why is Clubhouse getting all the Attention? – Celebrity encounters

    For an app launched not less than a year ago, it is surprising that Tesla CEO Elon Musk decides to make an appearance. It doesn’t stop there, Facebook owner Mark Zuckerberg too joined the club.

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    “The Good Times Show”

    Roughly, a month ago a couple launched a show called “The Good Times Show” which has garnered popularity after it interviewed a few giants from the tech industry. “The Good Times Show” is hosted by a Facebook employee and her husband who is a newly named partner at Andreessen Horowitz.

    Elon Musk made an appearance on the show on January 31st where he spoke about his company SpaceX preparing for a Mars trip, about how artificial intelligence will slowly take over, his views on cryptocurrency, and the ongoing pandemic. It all went bananas when he brought on stage Robinhood CEO Vladimir Tenev for an interview. The interview was about the app’s role in the short squeeze of GameStop’s stocks.

    On February 4, the man in charge of the world’s largest social media network, Mark Zuckerberg appeared on the Clubhouse app. Signed in as “Zuck23”, Zuckerberg talked about futuristic technology from Facebook’s Reality Labs Group, which specializes in augmented reality, virtual reality and other platforms believed to be the future of human interaction.

    Clubhouse User Growth Over Time
    Clubhouse User Growth Over Time 

    The show further plans to schedule an interview with Elon Musk and rapper Kanye West. The maverick show has been doing new rounds of attention since it interviewed two tech leaders of the industry who are otherwise shy when it comes to media appearances. Clubhouse and “The Good Times Show” could be a new platform for world leaders and influencers to share their knowledge and expertise. It could be also a new media outlet for performers and artists.

    The Chinese Ban

    Shortly after a certain “room” on the Clubhouse was found discussing taboo topics such as Beijing’s placement of Uighurs in concentration camps in Xinjiang, Hong Kong’s pro-democracy movement and the 1989 Tiananmen Square protests — absorbing perspectives and information far outside the lines drawn by the Communist Party, the app was blocked by China.

    Top Clubhouse Markets by Downloads
    Top Clubhouse Markets by Downloads

    There are more than one billion internet users in China. But very few have access to iPhones. The access limits further as users need foreign-registered iPhones to download Clubhouse. Politics was one of the topics discussed that touched the wrong Chinese nerve. The government, afraid of the freewheeling of opinions of the citizens on an American app is troublesome enough and wasted no time in banning the app in China.

    Although, various tech-savvy groups from China, which included engineers, product managers, and several intellectuals have talked about making a similar app for their fellow citizens. However, many believe that the Chinese government would never give up that control.

    FAQs

    What is the Valuation of Clubhouse?

    Clubhouse reached a valuation of $1 billion as of January 24,2021.

    Is clubhouse only on Apple?

    According to the official website of Clubhouse, the developers are working on an android version of the app which will soon be made available.

    Who owns the clubhouse app?

    Clubhouse is developed by a Silicon Valley entrepreneur Paul Davison and ex-Google employee Rohan Seth.

    Conclusion

    When the app becomes available on android, it is going to create a much bigger flow of listeners voicing their opinions and sharing their stories on the platform that Clubhouse seems to provide. This could lead to many countries, afraid of their opinioned citizens, to prevent its use in their countries too.

    Nevertheless, its popularity is far from diminishing. As said earlier, Clubhouse could become a new media outlet and host various arguments and discussions that could change the course of activities around the world. It is on its way to reform the patterns of social media behavior and how we use it.

  • The Online Gaming Industry in India [Case Study]

    We all like to play games, as it is considered to be one of the most intriguing activities for amusement and leisure. Be it Candy crush or PUB-G the craze for games in India has been on top. It is often said that this fun activity has the power to make you happy as it increases your brain function, releases serotonin which is a chemical that makes us feel delightful.

    Well, the allure of playing games is not new, be it board games or virtual games, the excitement of it has always increased in India. After the technological advancement and the history of gaming has completely changed and transformed.

    The one prominent area which did not get relatively affected by the Covid-19 pandemic was the gaming industry all over the world. In fact, the pandemic lockdown gave a boost to this industry since people were forced to sit at their homes and explore some leisure activities.

    According to a survey, there was a 30% increased in traffic in online mobile gaming in India during this period. Also, Paytm First Games reported that they saw an increase of 200% in the users of this online gaming platform.

    Timeline of Gaming Industry
    The Current Gaming Scenario in India
    Gamers and their Preferences
    Top 10 online games in India
    Future of Gaming Industry in India
    FAQ

    Timeline of Gaming Industry

    18th Century: It was those times when people first discovered the concept of games in the Egyptian Dynasties. Later on in the 18th century as people started evolving the invention of card games and board games began to happen.

    19th Century: People realized this leisure activity can be commercialized. Also this time people became advanced with the facilities of printing and manufacturing and hence started to produce the more vibrant and rich card and board games. For the first time, Monopoly was introduced in the year 1902 which is still a big sensation today when it comes to board games.

    In the late 1930s, when computers were built the gaming advancements also began. The simple card games and board games were thought to be converted in the form of electronic means as well.

    1950s–1990s: This was the era when the very first computer games and video games started becoming popular. Home computers had built-in games and portable video games became trendy. When mobile phones were released in the late 1990’s people in India were crazy about games like ‘Snakes’ on Nokia phones.

    2000 – 2010: As the technology started upgrading and the mobile phones became better and better, the digital gaming industry valued around $5 billion.

    2011 – 2016: When the technology rapidly started growing, VR games were introduced to people. The evolution of cameras, graphics, and sound quality enhanced the user experience in the gaming industry.

    2016 – Today: Since 2016 till date, the global mobile gaming industry has never seen a huge downfall. Along with mobile phones, tablets, and laptops, people started purchasing specialized PCs that are designed to play heavy games with the most effective graphics and user interface. The trend of playing games professionally has also increased a lot in the Indian market.

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    The Current Gaming Scenario in India

    In the past few years, the gaming industry in India is flourishing tremendously. From $62 billion in 2019 to $90 billion in 2020, the market continues to grow in robust ways. During the lockdown, the major segments that contributed to the growth were esports, mobile gaming, and real money gaming. The gaming industry has also been very significant in creating numerous job opportunities for people.

    Today mobile gaming in India has reached millions of people. There are more than 600 million gamers around us and this is not going to stop anytime soon. India ranks 5th in engagement and awareness of gaming around the globe and this shows that people are totally involved in this segment.

    Value of the gaming industry in India from financial year 2015 to 2020
    Value of the gaming industry in India from financial year 2015 to 2020

    Gaming firms have now started earning handsome revenues from this sector by generating a huge volume of game downloads, shooting advertisements, and elevating user experience. These companies also charge their customers some amount for premium game packs, subscriptions, purchases of coins, and other such chargeable extensions.

    Gamers and their Preferences

    Even though many games are considered to be gender-neutral, but there are games that are specifically designed for males or females. Today over 80% of the gamers population is below the age of 24 years while only 8% of the people age above 40. Youngsters tend to your internet more and play online games. According to the statistics, over 83% of the gamers’ population is male while only 17% is female.

    While categorizing the genre of games, females prefer games that are related to puzzle or arcade games, whereas males prefer games that have action, sports, and thrill. Usually, such games are heavy in usage and require efficient devices. India has world-class infrastructure, IT skills, and more than that, the talent which has advanced gaming technology. The gamers enjoy the games developed by gaming centers like Microsoft, Disney, Sony, Playdom, UbiSoft, etc.

    Top 10 online games in India

    Here is the list of Top 10 games that Indians have absolutely loved and have been most trendy to date –

    • PUB-G (now banned)
    • Candy Crush
    • Clash of Clans
    • Fortnite
    • Call of Duty
    • Subway Surfer
    • Among Us
    • FIFA
    • 8 ball pool
    • Counter-Strike

    And a few more like Ludo, Rummy, Teen Patti, etc.

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    Future of Gaming Industry in India

    1. Age and gender dominance is likely to improve in the near future. Online gaming will soon see a shift in the age and gender composition of the total population since the huge untapped market is likely to experience this world of gaming

    2. Cloud gaming is going to get very popular especially in India. All people would need to have is a stable internet connection and they could get an experience of gaming like never before.

    3. Freemium companies will help the industry to get better economic conditions. We are a very price-sensitive market and freemium gamers would continue to search for alternatives if the companies start charging for premium services.

    4. Emerging technologies will help our country to uplift the gaming industry even more. The use of artificial intelligence augmented reality in games, virtual reality, modular technology, and cloud based gaming infrastructure will be the key drivers of the gaming industry in the future.

    FAQ

    How big is the gaming industry in India?

    The online gaming industry in India is expected to grow up to $2.8 billion till 2022.

    How much does the gaming industry make 2020?

    Global gaming industry is expected to surge $179 billion in 2020.

    Which country has the most gamers?

    According to Statista, Vietnam is the country with most number of gamers as of 2020.

    Conclusion

    The Indian online gaming industry is growing every month these days. Especially after the pandemic, when kids have more time and even the adults got introduced to this world of gaming. Moreover, it has even given opportunities to entrepreneurs to find more ways to market their products. Additionally, there are startups emerging in this industry and even investors are heavily funding these startups seeing their potential to grow in the country.

  • What Happened to Hike Messenger?

    Nothing fails like a failure, isn’t it? And when a made-in-India technology succumbs to global competition, it hurts even more. But let’s not get emotional or philosophical about it because that’ll blur our perspective through which this case must be studied & analyzed.

    In short, This Happened to Hike Messenger –

    Hike shut down its messaging service, by shifting its focus to two new social products—Rush and Vibe. It was rebranded as Hike Sticker Chat with a sticker-centric experience in April 2019. (Know the detailed perspective in the article ahead!)

    Is Hike Messenger an overnight success story that had to fail due to its own business, technical inadequacies? No.

    Was Hike’s success a fluke, a marketing gimmick, a modern day fad that lost its appeal over time? No, it wasn’t.

    Then did it give in to the pressures of business from its rival tech giants WhatsApp & WeChat? Most likely yes!

    Having said that, we must know that it isn’t easy to list down top 5-10 reasons for the supposed failure of a well established, popular, financially sound co… especially in a demography like that of India. It is so big & so diverse that there could be multitude of explanations as to why a good business idea/model failed.

    Let’s try & capture a Few reasons of Hike’s failure keeping this inherent truth in mind.

    Lets find out! What actually happened to Hike Messenger?

    The Rise of Hike Messenger
    Hike – India’s Fastest Growing Unicorn?
    The Fall of Hike Messenger
    Hike Messenger – The Road Ahead
    Hike Messenger – FAQs

    The Rise of Hike Messenger

    Kavin Bharti Mittal, Founder Hike
    Hike Messenger Highlights and Growth

    Hike within a few months of its launch in Dec 2012 by Bharti Enterprises, caught user’s fancy (users which comprise mostly youth below age 30) almost immediately. Millions of users got on it, 70 M by the end of Oct 2015. WhatsApp was picking up slowly but surely in India at the time. India being a huge market, there was undoubtedly enough space & scope for another co. to succeed. Hike did just that. It kept adding millions of users month over month with addition of cool smart features like free unlimited SMS called Hike Offline, in-app news, cricket scores, personalized stickers store unlike any other app; and added many superior tech features over time such as Hike ID, Hike Wallet, Hike Direct, Hike Web (some of these outperformed WhatsApp) to enhance user experience while keeping user privacy & security intact.

    So what went wrong? Why couldn’t it sustain its user base unlike its rival WhatApp? What was unique about WA? Was it just the fact that it captured the booming market of mobile phone users before tech cos. could even realize and anticipate the potential of more than 1 billion market? Probably yes. Let’s analyze further.

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    Hike – India’s Fastest Growing Unicorn?

    Hike was being hailed as the youngest startup in India to get a unicorn title, with a valuation of over 1 Billion within just 4 yrs of launch i.e. around Aug 2016. Hike was most certainly the best & biggest competitor of other widely popular Instant Messaging apps. Then came Jan 2016, when Hike revealed to press that Facebook blocked an option in its ads which allowed users to visit Hike website. FB gave no confirmation but it admitted that certain products & services can’t be advertised on its platform. Smart business decision you’d say but cutting out competition from a Co. born on the land you’re doing business in, puts the blame on the state’s unfavorable policies, inadequate regulations & not-so-friendly business environment yet, more than it does on the company. But all is not so grim, Indian startup community has begun to get its fair share of financial, policy boost.

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    The Fall of Hike Messenger

    On January 6, 2021, Hike informed its users that it will be shutting down its messenger and were given a deadline till January 14 to migrate their data.


    Kavin Bharti Mittal, Founder of Hike Messenger did not clearly mention the reason behind this move but tweeted on Jan 10, 2021 about it vaguely as follows-


    It is a fact though, given the dominance of American tech giants globally. There isn’t another China in the world, to refuse to bow down to USA’s shrewd business practices, as yet. Even Hike’s marketing team has to share the blame for its failure. Because while WhatsApp was growing leaps & bounds, why didn’t Hike get its fare share? Why wasn’t it as conspicuous & as much talked about as its rivals WA, Telegram or Signal etc? Why wasn’t there enough buzz around it?!

    All in all, the fall of Hike is as remarkable as its rise. Needs detailed study, if the start-up scene in India has to improve.

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    Hike Messenger – The Road Ahead

    Hike, the super app may have closed its flagship IM brand but it hasn’t gone out of business or ideas. It has split up into Vibe by Hike & Rush by Hike – its two next generation apps for its loyal user base. Vibe is a community based social media platform enabling friendship & dating over secure & verified platform. Rush is an online gaming app. Well, these apps will sure have takers but given the current market scenario which is flooded with such apps…Hike sure has to innovate to set its foot in the market even if doesn’t aim to beat Tinder or Nintendo.

    Conclusion

    Therefore, however deeply & multifariously you look into the reasons for a big Co’s success or failure, you are bound to miss an important development or phase that must have contributed to it.

    Nevertheless, if you’ve an idea you trust, and willing to take risks, there are sea of changes taking place in every business / industry, especially in technology. India is on the road to development, and in the fast lane. Hence every innovation counts in bringing along the revolution that’s happening in digital space & beyond.

    Last word – Failure sure hits hard like a rock, but if you use these very rocks & turn them into what they call ‘stepping stones’, you might meet success at the very next juncture. And a budding entrepreneur must always remember that there’s never a last opportunity, just a lost one!

    Hike Messenger – FAQs

    Hike App is from Which Country?

    Hike is a messaging app originated in India. It is headquartered in Delhi.

    Who is Hike Messenger Owner?

    Kavin Bharti Mittal is the founder and CEO of Indian instant messaging app Hike, and also the son of business tycoon Bharti Mittal

    What happened to Hike Messenger?

    Hike Messenger is Officially Shut down and has been removed from Google Play Store and Apple App Store

    When was Hike Messenger Launched?

    Hike Messenger was launched in 2012.

    What is Hike Messenger App?

    Hike was essentially a cool messaging platform for chatting with funky and killer stickers that came in to innovate the messaging world