Tag: Case Study

  • Revisiting the Financial Crisis of 1991- A Case Study

    The economic crisis that jolted the Indian subcontinent in 1991 did not happen overnight. It was facilitated by a plethora of factors including poor economic policies, trade deficits that lead to the Balance of Payment crisis, inefficient public sector etc. The economic imprudence of the 1980s had started to set the tone for the impending crisis which was called a “policy-induced crisis par excellence” by Joshi and Little in their seminal work.

    Inconsistent Rise and Falls
    Import Liberalisation and its Ramifications
    Political Instability and other indigenous and Exogenous Factors
    The Deal With the IMF (International Monetary Fund)
    Balance of Payment Crisis
    The Gulf War
    The Revival of the Indian Economy
    FAQ

    Inconsistent Rise and Falls

    As the country’s fiscal policies were going loose at the behest of the country’s worst drought since independence and a global oil shock in 1979 caused by the Islamic revolution in Iran, the recommendations of the seventh Finance Commission was rather one-sided than concentrating on means to cater to both consumers and suppliers.

    It recommended a significant increase in the revenue shares of states without easing the responsibilities of the central government, which caused the existing fiscal deficit of the government to sour.

    The increasing political assertions of the marginal groups along with the decaying powers of political institutions also resulted in mere populist measures to address problems that were not only insufficient but also short-termed.

    Along the same line, the country saw an increase in procurement prices with no corresponding increase in issue prices. Taxes were reduced and subsidies burgeoned ten times their value last year.

    Import Liberalisation and its Ramifications

    Deviating from its regular economic conservatism in 1976 the Indian government liberalised import which was expected to increase the supply of intermediate and capital goods. However, export growth could not keep up with it.

    By 1985, imports swelled and India was facing twin deficits. One that of fiscal deficit and the other that of trade deficit. Average fiscal deficits moved up to 6.5% from 5% in the 1970s. The only factor that held everything together was the increasing remittances from employees in the Gulf region.


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    Political Instability and other indigenous and Exogenous Factors

    The central government was going through a tumultuous time as the ruling party (Janata Party) split into two and collapsed. This political instability was accompanied by severe drought and the oil shock of 1979.

    As agricultural productions nosedived by a sixth in terms of trade, oil prices and current account deficit soured. It was only the timely procurement of food grains over the year that saved the nation from famine.

    The Deal With the IMF (International Monetary Fund)

    In order to expand the energy sector, exports and savings, along with reviving the Indian economy the central government approached the IMF to fund its package in 1980. The IMF however, resorted to different financial measures which the country had to abide by.

    Later, the Chandra Sekhar government failed to pass the budget and the poor ratings given by Moody made India ineligible for any short term loans. In this situation, the IMF also stopped their financial assistance which forced the government to mortgage the country’s gold for bailing out.

    In May 1991, India had to airlift more than 20 tones of gold to raise $240 million. Although the desperate move was heavily criticized, it was inevitable.

    Newspaper cutout of 1991
    Newspaper cutout of 1991

    Balance of Payment Crisis

    The 1980s also saw a BoP crisis as the current account deficit remained between 40% and 50% of the exports in the latter half of the 1980s. It resulted in the increase of external liabilities in the 1990s, 50% of which as owned by the public sector. India’s forex reserves started to deplete as imports increased.

    By July 1991, India had only less than $1 billion in its foreign reserves which can last to fund three weeks of imports. The major cause of the Balance of Payment crisis was the inability of exports to catch up with imports, improper management of the investment savings which resulted in deficit and depending on non-concessional external borrowing to cater to that deficit.


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    The Gulf War

    The Gulf War in the 1990s was the tipping point for the already fragile Indian economy. The fuel prices skyrocketed which affected the prices of all goods in the country. The war also meant that a lot of Indians lost their jobs and had to come back. Thus, the remittances which held the economy together was not available anymore. India fell into a deep economic crisis where it was at a disadvantageous position from all sides.

    The Revival of the Indian Economy

    The Narsimha Rao government with Manmohan Singh as the Finance Minister, began its journey towards economic recovery. First, to reduce inflation and promote internal markets, export subsidies were cut.

    The value of the rupee was first depreciated by RBI to 9% and then to 11%. Further, domestic supply constraints were cleared and doing business was made easier by reducing the complexity of procuring permits and licenses.

    India: Gross domestic product (GDP) in current prices
    India: Gross domestic product (GDP) in current prices

    The economy was liberalised, privatisation was promoted. Foreign Direct Investments were also largely encouraged. Industries were given better structural and operational freedom which helped them expand and develop. The budget of 1991-92 was more about continuing these economic reforms to sustain and strengthen the changes.

    Conclusion

    The efforts of the Narasimha Rao government was not in vain. Indian economy started to boom in the years that followed. At a time when the country is struggling with negative growth rates and shrinking GDP, the lessons learned from the 1991 financial crisis should be revisited and analysed so as to come up with efficient solutions. There is absolutely no doubt that there will be flaws.

    Even the economic reforms of 1991 also had its own flaws and it still bears the grunt of the criticisms. However, it is important to come up with valuable reforms that can save the economy from an economic depression like in 1929.

    FAQ

    What caused the 1991 currency crisis in India?

    The 1991 financial crisis was caused due to currency overvaluation.

    Who was the finance minister of India in 1991?

    Manmohan Singh was the finance minister of India in 1991.

    Who was the prime minister in 1991 in India?

    P. V. Narasimha Rao was the prime minister of India in 1991.

  • Parle-G Success Story: A Case Study of The Bestselling Biscuits Brand

    Parle-G is a very famous brand known for its biscuits. Parle Products Private Limited owns it. In the year 2011, a survey was conducted, and the results were quite surprising. Parle-G got to be named as the most widely selling biscuit of that year. As the brand is indigenous, this was a proud moment for the company. Parle products company claimed that they had achieved the highest sell of Parle-G in the lockdown 2020.

    Starting a business and making it a worldwide success isn’t easy. Parle-G is one of the oldest biscuit brands in India. The founder of this, the Chauhan family, needed a piece of great information as to what the country’s people wanted in their food. Biscuit was the answer.  After British rule ended, ads featuring this biscuit got famous. The importance of advertising was recognized at those times, and this was when a future success seed was planted by this brand.

    Let’s know about the journey of one of India’s oldest biscuit brands, and it’s a success story. Parle-G is the most selling biscuits in the world. You will be surprised to know that the company didn’t increase the biscuit price for the last 25 years. It’s not like the company never tried it. It turned into a great protest when the biscuits cost even Rs.0.50 more.

    In the year 2013, Parle-G gave a turnover of more than 5000 crores to the company. Gradually the biscuit skyrocketed to a massive turnover of 8000 crores in session 2018-20. Now the question arises– when the price of biscuits remains the same, then what makes the turnover of the company rise so high?

    Parle-G – Founder and History
    Parle-G – Logo and Meaning
    Parle-G – Revenue and Growth
    Parle-G – Challenges Faced
    Parle-G – Achievements

    Parle-G Success Secrets

    Parle-G – Founder and History

    The biscuit brand, Parle-G is owned by the Chauhan family. Parle-G is a production of the Parle Products part of the company. The owners of the company were Vijay Chauhan, Sharad, and finally Raj Chauhan. The headquarters were set up in a neighborhood called ‘Vile Parle.’ This was located in the Western part of Mumbai.

    Historically, this brand was one of the first Indian brands. The factory of Parle was established as early as 1929. The Parle-G was started to be made in the year of 1939. And finally, after independence, this company started putting up ads to promote its biscuits. The ads showcased glucose biscuits and were favored by Indians in a large number.

    The biscuit was at first named as Parle-Glucose till the year 1980. After this, it became Parle-G ( G stands for glucose that was present in the biscuit, but in recent slogans, it stands for genius). This biscuit is now being sold worldwide, in the United States, Europe, and Africa.

    Parle-G TV Commercial- 1980s

    Parle-G – Logo and Meaning

    Parle-G Logo
    Parle-G Logo

    The logo of Parle-G is one of the most well-known in India. The logo shows a young girl child, about the age of 4-5. The logo is significant as it shows that all age groups can eat the biscuit and the glucose components are suitable for kids even.

    Parle-G never changed the logo as it is crucial to illustrate the originality and stability of the product. The same logo in the packaging can help customers to remember and recognize it.

    Parle-G – Revenue and Growth

    The main characteristic of the Parle-G biscuits is their low cost and affordability. Brand Parle-G biscuit sells for rupees seventy-seven (77) per kilogram and is a part of below 100 ‘affordable’ biscuits. This quality is most important for the growth of this brand of biscuit.

    Parle – G comes under the Rs 100 per Kg category, which makes it affordable for everyone and makes it the popular choice for people during such desperate times.

    Parle-G alone generates one-third of revenue for the company. Parle-G is dominating the sale volume of around 50% of the total production of the company. Recently the company calculated an overall growth of 5% in the marketplace, and surprisingly Parle-G contributed more than 80% of this growth rate. Parle-G became the world’s most giant selling biscuit in 2011; it was recognized worldwide.

    The first factory, which was set up in a suburb of Mumbai, soon came to be spread nationwide. As soon as Parle-G became a hit in India, it started exporting its biscuits worldwide. At present, Parle-G has manufacturing units in 7+ countries. The United States, Nepal, Nigeria, Europe, and several parts of the African continents are where these biscuits are currently sold. The company started with the right strategy – making a popular, affordable snack, and this is the prime reason for its growth and expansion.

    The company currently has 130+ factories in India out of which 120+ factories are currently producing continuously. This makes the biscuits available at most of the retail stores.

    Parle-G, the most loved and the most widely recognized biscuit brand in India saw its sales skyrocketing during the initial months of 2020, and made headlines for breaking its own eight-decade-old record of sales. The company said in an official statement that it has registered the best sales figures breaking the 82-year-old record. Parle also gained a 5% market share in the biscuit sector during the same time, which is a highly competitive one, during March, April and May of 2020. These were the best months of its business since the company started.

    Owing to the lockdown due to the Corona Virus (COVID-19) pandemic in 2020, people started stocking essential and easily available food items including the popular biscuit Parle–G. Other than this, many NGOs and Government Agencies bought many Parle–G packets for the distribution of relief packages. These facts led to the large sales of the biscuit. The company itself distributed 3 crore packs as relief packages to the needy. The very affordable 5 Rupee packs came in handy to many migrant workers and laborers who had to travel by foot to return to their native places.

    Parle gained the highest growth rate among all the other biscuit brands. The growth rate increase is also its best growth rate in the last 40 years. The company also said that this type of growth is also previously experienced during other phases of crisis in the country like earthquakes and tsunamis when the sales of Parle–G went up exponentially.

    Parle – G, which is very popular for many decades is one of India’s oldest and best biscuit brands and has been serving constantly as people’s favorite tea-time snack for many generations. It has also maintained its taste and quality during all these years. Known as ‘Bharat ka Apna Biscuit’, the biscuit company supports the #VocalForLocal campaign, started by our Honorable Prime Minister. It was also declared the world’s largest selling biscuit brand by Nielsen in the year 2013.

    Randeep Hooda’s Plea to Parle – G

    Famous Bollywood actor Randeep Hooda after the news of the record-breaking sales of Parle-G, tweeted about Parle – G, asking them to end the use of plastic for its packaging, which is badly affecting the nature. He requested the company to switch from plastic packaging to a biodegradable material.

    In his own words, Randeep Hooda said, “My whole career is fuelled by chai and Parle-G since theater days. Can you imagine how much less single use plastic waste there will be if just Parle-G changed it’s packing to an alternate biodegradable material? Now the sales are up let’s see the contribution to a better Tom (tomorrow) too”

    Randeep Hooda on Twitter

    The actor who is known as a nature lover and has previously worked for this cause has come up with a very good suggestion for the company here.


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    Parle-G – Challenges Faced

    Establishment

    In the initial few days, the company of Parle-G was struggling as it was established during British rule. At that time, advertising was very problematic and rare. They even took the risk of challenging the British-made biscuits, which was a very bold move made by them. Also, setting up factories at that time was difficult, and it was all done manually.

    Low-cost margin

    The consumers of Parle-G are primarily rural populations. Due to its profound locality, most of its revenue and product growth is dependent upon the population’s needs.

    They tried to increase the price of the brand, which dramatically decreased the volume of the brand. Consumers demanded stable prices. They are bound to keep a fixed price, so they manipulate the net quantity by keeping the price stable.

    Risk of withstand

    The real identity of Parle-G is its unique packaging, taste, and low-cost margin. The market is flooded with such other brands having cookies and cream biscuits. They provide attractive packaging and glucose-based biscuits with a similar price range.

    Parle-G as a driver product penetrates the biscuit market. They come up with multiple size packs with strong distribution management. Make the product available everywhere.


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    Parle-G – Achievements

    Parle-G is at the top of all biscuit brands in India. Its affordability makes it the most widely-eaten biscuit. It became the very first indigenous biscuit brand to cross the 5000 crore mark.  Parle-G has also become the number one FMCG brand in India. It is one of the trustworthy brands. It has been awarded for its regular and consistent quality.  In 1976 the biscuits Parle-Glucose won the award world selection at Geneva.

    Its recognition in foreign markets has made it a very well-known brand in the United States, parts of  Africa, and Europe.  From a small confectionery, Parle-G is now the largest biscuit producer in India. And this is what makes it unique.

    FAQs

    Who owns the brand Parle-G?

    Vijay Chauhan and his family own Parle-G.

    Who is the founder of Parle-G?

    Mohanlal Dayal Chauhan is the founder of this biscuit brand.  

    Does Parle-G sell anything other than biscuits?

    Parle-G is a brand of biscuits manufactured by Parle Products. Parle wholesales a variety of food products.

    When was Parle G biscuit established?

    Parle-G was established in 1939.

  • Maruti Suzuki – History and Success in India [Case Study]

    The Indian automobile industry is one of the most competitive sectors in the economy. There are approximately 5000 car dealers in India wherein approximately around 11 – 12 cars are being sold every minute. Be it SUV or sedan, as the standard of living is rising in India, people feel like having a car is a necessity.

    In the past decade, the popularity of having cars has increased a lot. Due to the advancement in technology, cars have become affordable as well as eco-friendly. With the increasing needs of people in India, the competition in the automobile industry is beyond par. Even when there are many automobile companies in India who sell affordable, luxury all kinds of cars, there is one company that has always been on the top priority of people and that is Maruti Suzuki.

    Maruti Suzuki India Ltd has grown to be India’s largest passenger car company, which accounts for over 50% of the domestic car market. Maruti Suzuki is a subsidiary of Suzuki Motor Corporation, Japan, where the Japanese car company boasts of holding around 56.37% of stakes, according to the reports dated September 2020.

    The company offers a wide range of cars starting from entry-level cars to stylish hatchbacks and the most modern sedans including DZire, SX4, Grand Vitara, and more. It takes care of the business of the manufacturing, purchase, and sale of motor vehicles and their spare parts (automobiles). Furthermore, it is also engaged in the financing of cars and the facilitation of pre-owned car sales fleet management. The Maruti automobile company has 2 manufacturing plants in Gurgaon and Manesar in Haryana and 1 manufacturing complex in Gujarat. According to the recent announcement of the company in May 2021, the company is capable of manufacturing around 200 cars per day in total.

    In this Maruti Suzuki Case Study, you will know all about the History and Success of Maruti Suzuki in India.

    How Maruti Suzuki Started in India – History
    How Maruti Suzuki Became Successful
    FAQ

    Maruti Suzuki in India – History

    Maruti Suzuki was started back on February 24, 1981, to manufacture cars for middle-class Indians. The company was formed as a government company, incorporated as Maruti Udyog Ltd. with Suzuki as its minor partner. Maruti Udyog then signed the license and joint venture agreement with Suzuki Motor Corporation, Japan, on October 2, 1982, which began the start of the long-lasting and successful partnership.

    The company started its productions in 1983, which then came to be the choice of every Indian household. The first car it launched was Maruti 800. It was affordable back then and was thus incredibly popular. This model of Maruti is still considered to be a Maruti classic to date. Although the journey of Maruti Suzuki India Ltd. started off in a very different way.

    Maruti Suzuki – 1980

    In India, till the early 1980s, the government of India controlled the Indian automobile sector, and privatization did not enter yet. There were only two automobile companies – Premier Automobiles Ltd, which had their popular car, Premier Padmini, and Hindustan Motors Ltd, which made the Ambassador cars. Maruti Udyog Ltd. entered this era with Suzuki Motor Corporation as its minor partner.

    Premier Padmini Maruti case study
    Premier Padmini

    Maruti Suzuki – 1983

    Maruti Udyog signed a license and joint venture agreement (JVA) with Suzuki Motor Corporation of Japan in 1982. This is when the very first factory of Maruti Suzuki was established in Gurgaon, Haryana. In the first 2 years when Maruti was set up, the company was engaged in the importing of fully-built cars from Suzuki, which later grew to include only 33% native parts. This was not what the indigenous company had planned.

    Though Maruti was ready with the idea of its own manufacturing facility in India, the company couldn’t continue with its plan fearing the small market here in the subcontinent. Besides, our country was in need of producing fuel-efficient vehicles to meet the increasing demands as the local transport was inefficient. This is why the company thought of adjusting the petrol tax and also reduce the excise duty to ramp up their sales.

    Maruti Suzuki began its local production in December 1983 and introduced its Suzuki Alto (SS30/SS40), Suzuki Fronte, and Alto-based Maruti 800.


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    Maruti Suzuki – 1986-1987

    Maruti Suzuki came up with a new and powerful Suzuki Alto (SS80), a 796 cc hatchback, which replaced the former Maruti 800 model in 1986. The company also successfully manufactured its 100,000th vehicle in the same year.

    By this time the company was already recognized for its stronghold in the automobile and at the turn of the new year, Maruti Suzuki also began its foreign exports. It started with exporting a lot of 500 cars to Hungary

    Market Liberalization and Maruti Suzuki – 1991

    1991 was the year of the liberalization of the Indian economy and by then, the company witnessed around 65% of its components being indigenized. It was also in this year that Maruti further increased its stakes in Maruti. Maruti Udyog then became a 50-50 joint venture with the Government of India and a Japanese automotive company as stakeholders.

    Maruti Suzuki – 1994

    Maruti Suzuki saw the production of its 1 millionth vehicle in 1994 since it started manufacturing automobiles. This year also saw the inauguration of the second plant of Maruti. Furthermore, the automobile manufacturers also started their 24-hour on-road emergency vehicle service.

    Maruti Suzuki – 2000-2002

    Maruti emerged as the first Indian car company to launch a call center for its internal processes and customer service in the year 2000. The company also saw the release of many more models of its cars in the next 2 years that followed, including the Esteem Diesel, which was launched in 2002. Meanwhile, Suzuki Motor Corporation also increased its stake in Maruti, which now became 54.2%.

    Maruti Suzuki – 2003-2004

    The company started the year 2003 with the introduction of the Suzuki Grand Vitara XL-7 and upgrading its Zen and Wagon R models. Later in the same year, the company manufactured the 4 millionth Maruti vehicle and also entered started its new partnership with the State Bank of India. Moreover, the company was also listed on BSE and NSE after which it went public with issues that were oversubscribed tenfold.

    Maruti 800, which was the best-selling Maruti car till 2004 was overtaken by the incredible popularity of the Alto model after 2 decades in the same year. Maruti Udyog concluded the financial year 2003–04 with a record 472,122 units as its annual sale, which reached an all-time high since the company began operations.

    Maruti Suzuki – 2007

    On May 10, 2007, the government of India took an exit from the country’s largest car maker Maruti Udyog Ltd by selling the residual stakes, which amounted to Rs 2,360 crores to a bunch of financial institutions led by the Life Insurance Corporation. In July 2007, Suzuki decided to change the name of its subsidiary to Maruti Suzuki India Limited.

    Maruti Suzuki Logo Maruti case study
    Maruti Suzuki Logo

    Maruti Suzuki – 2012 and the Later Years

    Maruti Suzuki successfully sold its 10 millionth vehicle in February 2012. The company boasted of having a market share of 45% in July 2014 and then in May 2015, it witnessed the production of the 15 millionth vehicle in India with the launch of the Maruti Suzuki Swift DZire.

    Maruti Suzuki was cautious of the environmental factors and understood the need of embracing environmentally friendly automobiles. This is why the company declared that it would phase out the manufacturing of diesel cars by 1 April 2020. Furthermore, by this time the Bharat Stage VI emission standards also came into effect, which announced that the company must significantly invest in its diesel cars to comply with the stringent emission standards.

    The company plans to launch its first electric car in the second half of 2021, according to the reports. The car would be named Maruti Suzuki WagonR Electric, which is currently put to test.


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    How Maruti Suzuki Became Successful

    Maruti has carved its own league of success throughout the years that it has remained in business. The company now boasts of having 9 subsidiary companies in total, namely:

    • True Value Solutions Ltd
    • Maruti Insurance Agency Logistics Ltd
    • Maruti Insurance Agency Solutions Ltd
    • Maruti Insurance Distribution Services Ltd
    • Maruti Insurance Business Agency Ltd
    • Maruti Insurance Agency Services Ltd
    • Maruti Insurance Agency Network Ltd
    • J J Impex (Delhi) Pvt Ltd
    • Maruti Insurance Broker Ltd

    Maruti Suzuki had surely achieved great success. 5 Main things that ushered in the success of the company are – Affordability, Goodwill, Hatchbacks, Low Maintenance & NEXA

    Affordability

    In the early ’80s cars weren’t something that every Indian man or a middle-class family could afford. It was a luxury resource about which only a few people could dream. There weren’t many car companies since liberalization came late in India.

    When Maruti Suzuki entered the Indian market, the most prominent factor which made it the market leader at that time was the price of its cars. They were very successful in launching cars with excellent features at an Indian budget-friendly price which made it ‘people’s car’.

    Even to date company’s cars are known to be in a range which any middle-class man today can afford to buy.

    Goodwill

    Over a decade ago, Maruti Suzuki launched an advertisement video which said ‘Ghar aa Gaya Hindustan’ which became an instant sensation among people of India. Since the initial years, Maruti Suzuki has been successful in creating a notion into the minds of people that they associate home, the nation with their car.

    Their commercial still instills that India comes home in a Maruti Suzuki. The company has received great acceptance for the brand and its customers are very loyal to them. All these years, customer satisfaction has proved that Maruti Suzuki’s goodwill and brand loyalty are very strong and enthralling.


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    Hatchbacks

    Hatchbacks are the most idol cars for Indian roads and they rule the market. They are everywhere present in the market and are the most preferred body type throughout the nation. Maruti Suzuki initiated the concept in India and its most popular hatchback car Alto is one is the most demanded cars in India to date.

    Maruti alto
    Maruti Suzuki Alto

    Low maintenance

    When comparing the services of different automobile companies in India, Maruti Suzuki’s service charges are lower. The best thing about their services is that they have various stations and centers across the nation where they serve a huge number of cars daily. Today they make most parts in India under the Made in India and hence their spare parts and components are variably low when compared to other automobile companies.


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    NEXA

    Since Maruti Suzuki’s cars were always looked at as the mid-range cars that serve the middle-class category they wanted to enter the other market too. That is when Maruti Suzuki launched NEXA. In 2015 they started the delivery and operations of its premium range cars. This helped them engage with their high-end customer category.

    Maruti Suzuki Nexa
    Maruti Suzuki Nexa

    Conclusion

    The automobile sector has been growing rapidly over the past decade, even after the Covid-19 pandemic. Maruti Suzuki cars have emerged as budget-friendly and low-cost cars with superior after-sales services that have made it India’s top choice for many car owners.

    Maruti Suzuki will play a very important role in making cars assessable and available to many Indians in the future as well. Its aggressive management and promotion strategies will cater to huge demand in the Indian automobile market.

    FAQ

    What is the net worth of Maruti Suzuki?

    As of 2020, the total assets of Maruti Suzuki is ₹63,627 crore (US$8.9 billion).

    Who is the chairman of Maruti Suzuki?

    Shri Ravindra Chandra Bhargava is the chairman of Maruti Suzuki.

    Is Maruti a Govt company?

    Maruti was a Govt company, but in 2002, the Indian government gave the charge of the management of Maruti Udyog Ltd. to Suzuki for a consideration of Rs1000 crore.

  • Remembering the Marketing Mistake of McDonald’s During 1984 Olympics

    The 2021 Tokyo Olympics is on the go right now enthralling the viewers with the mind-boggling talents of the participants. Unlike the earlier times, host cities have started to make profits during the event. The onset of this trend can be traced back to the 1984 Olympics held in Los Angeles. Until then the host cities had to incur large losses.

    With the help of various corporate’s, they introduced new changes wherein they sold television rights and advertised the products of various corporate’s throughout the games. Hence, the 1984 Olympics was a huge financial success where they shared their costs between the sponsors which not only mitigated loss but also generated profits of more than $200 million. However one cannot forget the marketing strategy of McDonald’s which backfired in an unprecedented manner.

    The time when Olympics was hosted by Los Angeles was when there was severe hostility between the US and the Soviet Union regarding Afghanistan. The US had boycotted the 1980 Olympics that was held in Moscow due to Soviet Union’s incessant warfare in Afghanistan.

    In the Olympics, before that, the US had won the third position while the first and second position was backed by the Soviet Union and East Germany respectively.

    The problem with McDonald’s marketing Campaign
    The outcome of the McDonald’s Campaign
    FAQ

    The problem with McDonald’s marketing Campaign

    Since the US boycotted the 1980 Olympics and things weren’t still great between the USA and the Soviet Union, the latter decided to boycott the 1984 Olympics. So did East Germany.

    McDonald’s marketers did not factor in this new change before they announced their campaign where they gave Free Meal for every medal that the US wins. Every time one purchase something from McDonald’s, they will get a scratch card on which the name of an Olympic event will be written.

    If the US representative wins a medal in that event the customer is entitled to a free meal. If the US wins gold, they will get a free big Mac, if silver then French fries and a bronze mean they get a soft drink.

    The campaign was popularised with the tagline “When US Wins, You Win”. The campaign not only became a hit but also invited large investments into the event. However, their practical materialisation of the campaign was not so favourable as far as McDonald’s were concerned.


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    The outcome of the McDonald’s Marketing Campaign

    Many outlets (more than 6000) across the US went out of big Macs. People crowded the stores to avail themselves of their coupons only to get more coupons every time they buy something.

    As far as the US medal tally is concerned there was a whopping increase in the number of medals from 94 to 174. In 1976 US had won 34 gold medals and in 1984, it reached 83 in 1984.

    McDonald’s have not yet issued a report regarding the extent of loss it had incurred with its floor plan. However various reports suggest that the amount has run into millions.

    Interestingly, there have been instances where citizens later revealed that they survived on McDonald’s meals during those times when they were left destitute due to poverty.

    It was a blessing for people like this where every purchase led to another scratch card wherein a medal for the US was almost assured. Sometimes customers used to get scratch cards of events that were already over and won by the country which led to the immediate availing of the respective coupon.

    Although such an initiative has been a big blessing for many poor families, it was a huge miss-step from the side of McDonald’s.

    Conclusion

    As Olympic fever is getting high across the world, many eyes are on this fast-food chain that is known for its sports sponsorships and advertisements. While the campaigns of McDonald’s have been successful in reeling in profits for the hosts during the 1984 Olympics, the loss that it had to incur was distressing.

    It is a clear example of a monetary loss that resulted due to insufficient analysis of the market conditions and social realities.

    FAQ

    Which country boycotted the 1984 Olympics?

    The Soviet Union and East Germany boycotted the 1984 Olympics.

    How many medals did the United States win in the 1984 Olympics?

    United States won 83 Gold, 61 Silver and 30 Bronze medals.

  • Burger King – Branding & Marketing strategy [Case Study]

    Burger King is a very familiar name to Indians and even the whole world. This chain of hamburger fast food restaurants that operates in many countries have their headquarters in Florida. Burger King was launched in 1953 as Insta – Burger King. It was a Jacksonville, Florida-based restaurant chain. After the business ran into financial problems two of their Miami-based franchisees James McLamore and David Edgerton bought the company in 1954 and renamed it as “Burger King”.

    From then on Burger King has had four different owners till the next 50 years. During this bumpy ride it has had its own highs and lows where in the 1970s were known as the golden age as far as the Burger King was concerned.

    The growth of Burger King is something that all of us should closely study. From offering a basic menu of burgers, sodas, milkshakes and French fries, today it has an extremely elaborate menu with the Whopper being the first major addition in 1957.

    Since then they have continued to incorporate more and more dishes into the menu, some of them being successful and others not. Today they have 11 million guests every day across the world. It has become the world’s second-largest fast-food hamburger chain. They have an estimated 13,000 outlets in more than 79 countries across the globe. Out of these 66% of the outlets are situated in the US with nearly 99% of them being owned and operated privately.

    Their commitment to providing the best recipes, premium ingredients and cordial dining experience is what they claim to be the secret of their success in the last 50 years. This article will look at their branding and marketing strategy which is keeping them at the top throughout thick and thin.

    Rebranding of Burger King
    Burger King Campaigns that Changed the Game
    Burger King’s Advertisement Strategy
    Burger King’s Concern for Humanity
    FAQ

    Rebranding of Burger King

    Burger King as mentioned earlier was and still is one of the most famous fast-food chains in the world. It was rebranded after 20 years in 2020 with the revamped logo, unique uniforms and innovative packaging which were designed by Johns Knowles Ritchie – a creative agency. The one thing that they have done differently here is that they were constantly going back to their roots.

    With regard to the change in the logo as well they were in fact paying homage to the heritage of the brand. And they hope that this redefined design will be indicative of the confident, funny and simple firm that they are.

    Burger King Old vs New Logo
    Burger King Old vs New Logo

    Their simple rebranding techniques like the new logo, packaging that has the item names written onto it, the font of their text are well thought and researched decisions.

    Burger King new Packaging
    Burger King new Packaging

    They are aware that nobody is in fact looking forward to anybody’s campaigns and what they have to do is to pitch in their product amidst the things that people are doing. For this creativity is a very important factor and Burger King emphasises this like nobody else.

    Burger King Campaigns that Changed the Game

    If you have noticed all of their campaigns the one thing that they try to project is the credibility of the firm. They try to put it across to people that Burger King cares about its customers. For example, their award-winning advertisement in 2020 which was the “Moldy Whopper” campaign garnered a lot of attention across the globe.

    The idea was to prove to its customers that their food does not contain any preservatives. In this case, they took advantage of the very popular secret which accuses McDonald’s of their eternal burgers.

    Burger King really knows how to make use of the competition in the industry for their advantage. For example, there was another campaign titled ‘Whopper Detour’ that gave its customers their signature “Whopper” for one cent when they reach within 600 feet of any McDonald’s location.

    The campaign was such a hit that there were over 4 million downloads within October and December 2019. Exactly what they wanted. They not only took advantage of their competition but were also very quick to adapt to any kind of challenges, even the pandemic.

    When Covid 19 struck all industries, Burger King did not wait even a minute to launch their touchless technology in its restaurants.

    Burger King Touchless Technology Restaurants
    Burger King Touchless Technology Restaurants

    Another was a very daring step where they released an open request to McDonald’s asking for a collaboration of both of their dishes. As expected McDonald’s turned down their offer. But Burger King had nothing to lose and everything went as planned. As the news spread the sale of the company increased manifold times during that time.


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    Burger King’s Advertisement Strategy

    Burger King is not just concerned about the kind of advertisements and campaigns that they launch, they are also very careful about where these advertisements go. They concentrate immensely on local advertising such as roadside ads, hoardings, billboards etc.

    Burger King Billboard
    Burger King Billboard

    They make sure that each and every initiative that they plan for the customers are out there in public right in front of them. This is a brilliant way to encourage local customers to visit Burger King without even them realising that.

    They also ensure that the menu and all other possible details are appropriated to fit into the local desires and likings of the people. They have a highly differentiated targeting strategy to address the locally specific needs of the company.


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    Burger King’s Concern for Humanity

    Burger King has also contributed towards improving the plight of people who are not privileged. They have launched various campaigns in this regard which have also led to their popularity.

    “Have it your way foundation “ is one such campaign that mainly focuses on preventing diseases and eradicating hunger from every household. Their utmost care for people around them was widely appreciated.

    Along with it came the “McLamore Foundation” which gives scholarships to students who are interested and are also deserving. These campaigns have definitely added to the human side of the company which has also immensely helped in maintaining and even escalating its brand image.

    Conclusion

    There is no doubt about the increasing competition in the fast-food market at national and international levels. Despite that Burger King has successfully placed itself at the top of the market by being the second largest. Careful product placement, efficient advertisement, excellent customer relations and explicit humanitarian concerns are the main reasons why Burger King has been able to maintain its position in the last 50 years.

    If there is one thing that we can learn from Burger King’s marketing and branding strategy, it would be creativity and consistency.

    FAQ

    Who is the CMO of Burger King?

    Ellie Doty is the Chief Marketing Officer of Burger King.

    What is Burger King’s new slogan?

    The new slogan unveiled by Burger King is “Be Your Way”.

    Who is the founder of Burger King?

    Burger King was founded by James McLamore, David Edgerton in 1954.

  • The Success Story of a 113 years old drink: Rooh Afza

    Did you know that there is a drink that is enjoyed by 1 billion people all over the world? No, I’m not referring to water. Okay, I’ll give you a hint: it’s red, and it’s over 100 years old. It is consumed in Pakistan, England, New Zealand, India, France, Germany, and many more European countries. I’m referring to Rooh Afza, of course.

    Both millennials and baby boomers are aware of this beverage, and they all have distinct perspectives on it. But the point is that we all grew up with Rooh Afza, and it has since become a significant part of our life.

    Rooh Afza is India’s favorite soft drink. It originated from Pakistan and is initially exported to Dubai, then imported to India. It has been rooted in our culture. Rooh Afza appears in a variety of media, including films, advertisements, and books. Rooh Afza is the companion to khajoor, the ultimate falooda topping, and now a carbonated drink as well.

    How did it last so long in such a highly competitive market? To answer this, I’ll tell you about Rooh Afza’s remarkable past.

    History of Rooh Afza
    Designing the logo of Rooh Afza
    The role of the partition in Success of Rooh Afza
    Significance of Rooh Afza during Ramzan
    FAQ

    History of Rooh Afza

    It has a long and fascinating history. Why you might wonder? Well, the reason is this beverage was created before India got its freedom. It has been around since 1907, making it more than 113 years old. Hakeem Abdul Majeed came up with the name “Rooh Afza” for a drink he created at a Dawa khana (in Old Delhi).

    It was intended to protect people from heatstroke and dehydration during the hot summers of India. In a nutshell, a drink that improves your immune system. He researched a lot into the field of Unani medicine and came up with this drink that eventually gained momentum. But it didn’t have a communal angle, meaning it wasn’t a “Muslim” drink but a drink for everyone.

    Designing the logo of Rooh Afza

    Apart from the kings of Delhi, Rooh Afza became a part of their samurai for rulers throughout India. Hakeem then decided to market this product. Hakeem asked Mirza Noor Ahmed to create the Rooh Afza logo in 1910. This therapeutic heat buster is made out of extracts from rose, kevda, carrot, spinach, and wine-soaked raisins.

    Rooh Afza Logo
    Rooh Afza Logo

    The logo was designed keeping in mind the ingredients used. That logo is still the same. However, because the printers in Delhi were not advanced at the time, they decided to print the logo in Bombay simply to ensure the colors were correct. Rooh Afza rose to prominence in Delhi in 1915, particularly within the Muslim community.


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    The role of the partition in Success of Rooh Afza

    Rooh Afza was a huge success. However, in 1947, when India was partitioned and Pakistan was formed, the story of Rooh Afza became much more intriguing. The split ushered in the world’s greatest forced migration. It was a horrible situation. But a border could not block a wonderful idea.

    Abdul Majeed’s eldest son chose to remain in India, while his younger brother traveled to Karachi to start a new Rooh Afza plant where he started producing Rooh Afza in a two-room rented house.

    Fun Fact: Hakim Said and his small team utilized old bottles and affixed the labels separately when Rooh Afza was only a startup.

    New bottles for Rooh Afza were designed in Germany after a few years. Initially, glass bottles were used, but subsequently, plastic bottles were developed. Hamdard Laboratory was set up in Pakistan, and it soon became the country’s favorite beverage.

    The partition of India was not only a separation of territory but also a division of families as well. However, we should be grateful that ideas like Rooh Afza did not completely vanish in India.

    This Indian brand grew into a global one. More than half of the syrup market is now controlled by Rooh Afza. Rooh Afza is so popular that when the lockdown was implemented in 2020, it was designated as a necessary commodity. This therapeutic heat buster is made out of extracts from rose, kevda, carrot, spinach, and wine-soaked raisins.


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    Significance of Rooh Afza during Ramzan

    During Ramzan, the value of this drink rises to a new level for all of us. After a long day of fasting, this syrup in cold water is precisely what you need. During Ramzan in 2019, India was running out of Rooh Afza. People from Pakistan aided in the transport of this history-infused drink to India at the time.


    Our rivalry is frequently featured in the news. But this story is about friendship. Although the bottle of Rooh Afza is from Pakistan, the components for this recipe are from India. So in short, I think it’s okay to refer to Rooh Afza as “our” drink.

    Final thoughts

    Isn’t it sad that whenever we go abroad and meet a desi guy we feel “This is ‘our’ man” but living in the same country draws us apart? I get it British tore us apart just so they could show their supremacy but that was a long time ago.

    Today, whenever Pakistan loses a cricket match to India we mock our Muslim friends. Rather we should respect diversity and understand each other as other nations always benefit from our disputes.

    All of us must look beyond this bottle to discover the history contained inside it. Perhaps we all need to realize that there are some wonderful things that we share. Maybe all of our disputes can be settled over a drink, as Mahatma Gandhi rightly said, “Even if the whole of India, ranged on one side, were to declare that Hindu-Muslim unity is impossible, I declare that it is perfectly possible “.

    FAQ

    How old is Rooh Afza?

    Rooh Afza is 113 years old when Hakim Abdul Majeed started the company Hamdard in Delhi in 1906.

    Who is the founder of Rooh Afza

    Hakim Hafiz Abdul Majeed founded Rooh Afza in 1906.

    What is Rooh Afza made of?

    Rooh Afza is made out of extracts from rose, kevda, carrot, spinach, and wine-soaked raisins.

  • Google Business Model | An Insight on How Google makes money

    Me: Ok Google what’s the best TV show?

    Google Assistant: That’s not a question. It’s F.R.I.E.N.D.S.

    Just kidding Google might not say that, I’m just a F.R.I.E.N.D.S. fan. We all have different preferences and I respect that.

    We all use Google for a variety of purposes, including shopping, keeping up with new web series, assignments, and projects, among others. It provides you with the most relevant search results at no cost. So, what makes this a tech behemoth? Is there some sort of magic that allows them to make money? The answer is they operate on a hidden revenue model and there is no magic trick.

    In a hidden revenue model, customers aren’t charged for Google’s services; instead, businesses pay for advertising to reach their target audience.

    We’ll go over it in more detail later, but first, let’s look at how Google came to be.

    Google Insights
    Business Model of Google
    Revenue Model of Google
    Is Google safe to use?
    FAQ

    Google Insights

    On August 10, 2015, it was decided that Google would have a new public holding company called “Alphabet Inc.” Google and other bets (which includes Calico, Nest, Fiber, Verily) are among Alphabet Inc.’s many subsidiaries, but Google is the most important. Sundar Pichai, Google’s product chief, is now the company’s new CEO, while Sergey Brin and Larry Page, the company’s original co-founders, have taken over the job for Alphabet Inc.

    Business Model of Google

    Google’s business strategy is based on advertising. It relies on three key players i.e. users, businesses, and publishers. These players are intertwined. Let’s have a look.

    Users:

    Google’s USP is its feasibility. Google provides you with appropriate search results whenever you search for something. It can scan billions of pages for you thanks to its incredible search engine. You don’t even have to pay for the information you need. Isn’t it amazing?

    Businesses:

    Google makes money from two sorts of advertisements: search ads and display ads. Businesses pay a lot of money to get their products in front of the right customers.

    If you search for sneakers online or near your location on Google, it not only gives you relevant websites or stores but also offers you advertising linked to your search, which helps businesses identify their ideal target audience. When you click on an ad, the advertiser pays Google a particular amount. This is how they make money from search ads.

    The next type is display ads, in which Google can place ads on a variety of internet platforms such as Gmail, YouTube, mobile apps, and more, resulting in a more diverse source of revenue for them. In other words, they learn what their audience wants from these ads and display appropriate ads accordingly, which benefits both businesses and Google.

    Youtube Ads
    YouTube Ads

    Publishers:

    On Google, we notice a lot of blog pages about skincare, health, fashion, and a lot more. Let’s assume there’s a fashion blog. Google will include ads (40% off at H&M) to capture your attention, and when you click on that ad, it will take you to that shopping website, where you will eventually buy something.

    As a result, Google, businesses, and publishers all benefited (for website traffic i.e. more views on that blog).

    Revenue Model of Google

    Take a look at this pie chart below. As you can see, ads are Google’s primary source of revenue. Google ads account for over 83.29% of its entire revenue. Google Cloud contributes 5.51% , Google others contribute 10.51%.

    Revenue of Google
    Revenue of Google

    You might be wondering how they make money from adverts alone. Are there any other divisions? Allow me to assist you.

    Detailed information about Google advertising revenue:

    Google Revenues
    Google Revenues

    This chart illustrates Google’s advertising revenue over the last three years, which has risen steadily from $95577 to $134811. What a jump in revenue! Now, what caused the dip from 86.5 to 83.9 percent? It means that if Google’s total revenue was $100 million in 2017, 86.5 percent of it came from ads alone.

    If Google’s total revenue was $100 million in 2019, Ad revenue accounted for 83.9 percent of overall revenue, while other revenue streams also contributed to the total. Nonetheless, 83.9 percent is a significant portion of total revenue.

    How do they get money from Google search and other sources (the first one)? The amount of money earned rises from $69811 to $98115. Let’s understand this step by step.

    Most of us have done online shopping at some point in time. You come out of that website after seeing a product you like, whether you buy it or not. The next thing you are doing is surfing and an ad appears indicating that you were seeking this item and that you intended to purchase it.

    This is where Google’s AI comes into play, as they analyze people’s purchasing habits and ensure that you don’t forget about the goods and that you buy them. This is how they show ads and make money from Google search ads.

    A skippable or non-skippable ad appears whenever you watch a YouTube video. Ads presented while watching a YouTube video generate revenue for YouTube, and because YouTube is owned by Google, a portion of that revenue goes to Google.

    Revenues are increasing for Google Network Members’ properties, as well. You might see AdMobs or AdSense in this section. I’ll give you an example for AdMobs. Assume I have an app and I enable the AdMobs functionality. Ads will begin to display on my app, generating income for Google, with a portion of that revenue shared with me. Similarly, AdSense comes into play if it’s a website.

    That is how they generate revenue from a variety of sources, such as Google search ads, YouTube ads, and Google network member ads, which all contribute to their overall revenue.

    Google Q3 update:

    Google Q3 update
    Google Q3 update

    People would have consumed a lot of content during the lockdown, which is why YouTube ad revenue and Google search revenue will also increase. That’s why, in 2019-2020, revenue increased by about 10%, from $24741 to $26338. It’s a significant increase from $3804 to $5037 for YouTube ads. All of these figures are in millions of dollars, so it’s a significant sum.

    If you sign up for a Gmail account, you get 15 GB of free storage (google drive space). When you receive more emails, upload more documents, or do anything else, the drive space fills up.

    Our mindset is to create a new or several Gmail accounts. Why would you want to pay for that? So if you pay for a Google Cloud or Google Drive subscription, you receive 2 TB of storage, i.e. you are paying rent to use their drive space, that’s how they make money.

    YouTube’s non-ad revenue is included in Google’s other. When you don’t want an ad to appear on YouTube, you can pay for a YouTube Premium. As a result, both YouTube and Google make money from premium subscriptions i.e. what it means by Google others revenue.

    Cost Structure:

    Two major costs are the Traffic acquisition cost and the other cost. Employee costs and a variety of other expenditures are examples of other costs.

    For Traffic acquisition costs, assume you’re an Apple customer who uses iPhones or other Apple devices. So, to acquire traffic, Google paid Apple to keep them as their primary search engine on their web browser, which is why it’s termed “Traffic acquisition cost” .

    Is Google safe to use?

    As Google accumulates more data, many people are concerned that their information will be exposed, putting them in danger. Even queries like what are the risks of using Google were raised. As a result, users may lose faith in them and would switch to other privacy-focused search engines. If Google does not take action, this could be a threat.

    Final thoughts

    When you look at Google’s business model it generates its revenue from multiple sources. They are distinguished by two factors: innovation and motivation. It functions not just as a business, but also as a research institute and a university.

    It has done an excellent job in its primary business while also giving back to the community and being environmentally conscious. Google has been acknowledged as the first corporation to be carbon neutral during its entire corporate history, according to a global sustainability study.

    In terms of security, I believe Google will be able to tackle this issue as well. Whatever the situation, Google has always been able to adapt thanks to its ability to innovate and take chances that no one else would ever take, in today’s business world.

    FAQ

    Who is the founder of Google?

    Larry Page, Sergey Brin founded Google in 1998.

    What is the revenue of Google?

    The parent company of Google, Alphabet generated almost $183 billion revenue in 2020.

    How does Google generates its revenue?

    Google generates its major revenue from AdSense and Ads.

  • The Rise & Future of Indian AdTech Industry

    The industry of advertising technology that delivers, controls and targets online ads have been flourishing in the era of digital India. In the marketing language, ad tech refers to the digital methodology that is used to interact and engage with the customers.

    The emergence of media has without any doubt revolutionised the marketing strategies of businesses. It has led to significant transformation across the ad tech industry.

    The pandemic had its share out of the glory of the ad tech industry. Apart from pushing the industry to its breaking point, the pandemic has made the industry look for better technological and activations. One must also mention the advantages that the pandemic bought into the industry.

    According to reports, there has been a rise of over 44 percent in the overall online spending in the United States of America to reach $861.12 billion in 2020 from $598.02 billion in 2019. This article will explore the rise and future of the ad tech industry.

    The Beginning of Indian AdTech Industry
    The Present of the Indian AdTech Industry
    Effect of The Pandemic on the Indian AdTech Industry
    The Future of the Indian AdTech Industry
    FAQ

    The Beginning of Indian AdTech Industry

    Indian advertising industry like most of the others began as a small scale business. From there, its growth to being a full-fledged marketing industry in its self was very quick.

    In fact, the ad tech industry in India has grown simultaneously with the digital revolution in India which has made it the second-fastest-growing market in the whole of Asia only after China. Its contribution to the Indian GDP is expected to cross more than 0.5%.

    The rise of e-commerce platforms, popularity of television channels, its large scale privatisation, increasing traffic into websites et cetera has significantly contributed to their increasing demand and growth of the advertising technology industry in India.

    Initially, personalised advertisements were delivered vehemently using cookies and personal identifiers. With an incessant compilation of data and other personal information, there was large-scale supervision over people’s online activities. Over time these ad-tech industries have been looking for ways to provide the most seamless experience without breaching their privacy.

    The Present of the Indian AdTech Industry

    From being an industry that caters to a specific and narrow group of people, the ad tech industry has grown out of its box to reach almost every person in the country. Today there is no market players that do not make use of the advancements in the ad tech industry for their benefit.

    Unlike before rural regions in the prime focus after their potential as a profitable target was recognised. The ad tech industry has also played a significant role in understanding the pulse of the people and their desires. For example, the industry was careful to serve ads that were pertaining to 2 wheelers more in the rural region than the urban.

    They used emerging technologies to understand the needs of the population and delivered ads in a customised manner. In this way, it has efficiently exploited the potential it had in Indian society.

    One can also observe an increase in the number of media agencies and a tug of war for a greater market share. It has become beneficial as far as the publishers are concerned due to their competitive rates.

    They have also effectively used the technologies of industry 4.0. Artificial intelligence and data analytics are employed in full swing to understand and deliver to the expectations of people.

    The last few years also saw a tremendous increase in the number of mobile internet users which further gives a bright future to the industry. With continuous improvements, innovations and adaptations in their technology, the ad-tech industries are constantly striving to retain its relevancy for a long period of time. This has also opened up opportunities for web-based advertising.

    Ad Spend in India
    Ad Spend in India

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    Effect of The Pandemic on the Indian AdTech Industry

    Disruptions are not new to the ad tech industry. Over the years it has overcome political distress, economic regression and even natural disasters. However, the pandemic was entirely different from what they have experienced before.

    While most of the other obstacles were short-termed, it is not the same with the pandemic. It had to battle with newer challenges and adapt to different and new technologies in a quick fashion.

    Lockdown travel restrictions have severely affected the revenue of Ad tech industry. The amount of money it used to make during mega sports events like IPL, world cup etc and other entertainment events are well known. This humongous stream of income was completely cut off in its knees during the pandemic. However many agencies are trying to take their events online.

    Web-based advertisements became more prominent now than ever before. However, the inability to take works such as production and pitching of products which are largely influenced by the direct engagement between the Industries and the client in fact weakens the industry.

    The pandemic also altered consumer behaviour significantly. With big media events being cancelled, production of movies and series coming to a halt and people being confined into their homes the industry saw that film advertisements shrank while television advertisements increased significantly.

    Amidst the distress, the industry has significantly contributed to creating worldwide awareness regarding the etiquette that one needs to follow on the face of COVID-19. Both private and public players were seriously dependent on the ad tech industry to localise the messages of social distancing, masking, hand washing and vaccination.


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    The Future of the Indian AdTech Industry

    The future seems really bright to the Indian ad tech industry. It is expected to grow 10.8% by the end of 2021 to reach Rs.62,577 crore. After suffering from degrowth in 2020 due to the pandemic the industry is setting up its self to embrace the new changes.

    Growing further it’s expected to reach Rs.70,343 crore by 2020 according to the reports of Dentsu 2021. It is also to grow with a compound annual growth rate of 11.59% by the end of 2021.

    As technology advances in the digital media industry, the volume of investments is also increasing. We can observe far fledged automation of the AdTech industry in future wherein generating content and programmatic buying of media will be the new normal.

    The usage of artificial intelligence and machine learning to improve speed, performance and accuracy will be increased. Customer-centric and performance-based marketing strategies will take a central stage.

    One challenge that the AdTech Industry will have to face is that of the uncertainty that prevails in the face of altering Digital strategies, brand requirements and consumer behaviours. It is important to be responsive to emerging trends which will be faster from now on.

    Reinvention is going to be the key term that guides the future of the Indian ad tech industry. They will be focusing on better ways to make use of the existing reliable data to make the best out of it. As tech giants become the protectors of privacy, media agencies need to shift their attention to better options that will give them the necessary resources in the absence of cookies.

    With the rise of the virtual population and digital technology, the potential of India in the ad tech industry to improve and flourish is unlimited in the future.

    FAQ

    What is the ad tech industry?

    AdTech is the term used to refer to technological infrastructure involved in tracking and analyzing digital ads and campaigns.

    How big is the ad tech industry?

    According to Research, The Global AdTech Software Market was valued at USD 16.27 Billion in 2018 and is projected to reach USD 29.85 Billion by 2026.

  • Patanjali VS Baidyanath | Which is More successful? | Case Study

    The Patanjali Ayurvedic Group and The Baidyanath Group, both of these are the leading names in the field of medicine and health care, especially in India. While, both the companies have been immensely successful in this field, there is a huge confusion among the customers of these companies, that is, which of these companies is the better one and which of these companies produces the best quality and effective products. In this Case-Study, comparisons have been made between these companies on the basis of some important factors, and we have tried to answer these questions in a non-biased way. Read on to find out who wins in Patanjali vs. Baidyanath.

    Patanjali vs. Baidyanath – Establishment
    Patanjali vs. Baidyanath – Ayurvedic Products
    Patanjali Business Model
    Baidyanath Business Model
    Patanjali vs. Baidyanath – Asset Comparison
    Conclusion
    FAQs

    Patanjali vs. Baidyanath – Establishment

    Patanjali Ayurved Limited was founded in 2006 by Baba Ramdev along with Acharya Balkrishna. While Baidyanath Ayurved Bhawan was founded in the year 1917 by Ram Dayal Joshi. Further, Baidyanath established the Ram Dayal Joshi Memorial Ayurvedic Research Institute at Patna in the year 1971 to encourage research on Ayurveda. This means that The Baidyanath Group has over 100 years of experience in the field while Patanjali has only around 14 years of experience.

    Hence, we can conclude that The Baidyanath Group is the clear winner in the ‘Experience’ field.

    Patanjali vs. Baidyanath – Ayurvedic Products

    Both these companies offer a wide range of ayurvedic products including healthcare, food products, and beauty products to their customers. In terms of the quality of the products, there is not much difference between the two companies. Both companies provide good quality products to their customers.

    Some of the best Ayurvedic Products by Patanjali:

    Patanjali vs Baidyanath
    Some of The Best Patanjali Products

    1. Natural Health Care

    • Pure Honey
    • Amla Aloe Vera Juice
    • Giloy Juice
    • Amla Amrit

    2. Natural Food Products

    • Red Chili Powder
    • Soya Bean Oil
    • Oats
    • Butter Cookies

    3. Ayurvedic Medicine

    • Laxmi Vilas Ras
    • Sanjeevani Vati
    • Giloy Ghanvati

    4. Herbal  Home Care

    • Herbal Shaving Cream
    • Glass Cleaner
    • Aastha Agarbatti

    5. Natural Personal Care

    • Saundarya Body Lotion
    • Aloe Vera Kanti Body Cleanser
    • Coconut Oil
    • Dant Kanti Toothpaste

    Some of the best Ayurvedic Products offered by Baidyanath:

    Patanjali vs Baidyanath
    Some of The Best Products by Baidyanath

    1. Wellness and Healthcare

    • Aloe Vera Juice
    • Balamrit
    • Kabz-Har

    2. Medicinal  Products

    • Amoebica Tablets
    • Vajrakshar Churna

    3. Personal Care

    • Amla Oil
    • Gulab Jal (Rose Water)
    • Neem Toothpaste

    Although the quality of the products that are offered by both the companies is almost the same, Patanjali offers a wider range of products to its customers. So it can be said that Patanjali is the winner in this field.


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    Patanjali Business Model

    Patanjali is the top FMCG company in India. It organizes many camps all across India in which people are given the knowledge of Ayurveda and Ayurvedic products. It also has many branches of its ‘Yoga Samiti’ which consists of lakhs of teachers and volunteers. Therefore, Patanjali maintains a network with its customers. This forms the basis of its business model. Furthermore, Patanjali claims that it buys the natural ingredients directly from Indian Farmers, which ensures that the money you spend on its products remains in India. Also, the brand ambassador of Patanjali Ayurveda Limited is Baba Ramdev who is known for his knowledge and work in the field of Ayurveda, which also contributes to the large sales of its products. All of these factors constitute to a good and effective business model which has helped Patanjali to establish itself into a large empire.

    Patanjali vs Baidyanath
    Patanjali’s Revenues Over Past Few Years

    Baidyanath Business Model

    Baidyanath has been at the top of the field for more than a 100 years. The business model of Baidyanath is simple. The company only aims to manufacture and distribute medicines and health care products to the public at an affordable price. The company has recently started in other businesses such as printing and publishing of Ayurvedic Research, Granite Mining, promotion of the Ayurvedic Knowledge to many schools, colleges and offices which have helped the company to get a larger customer base. They have gained trust by supplying good quality products at affordable prices. All these factors when combined together, constitute into a good business model which has helped The Baidyanath Group to flourish during these years.

    Patanjali Vs Baidyanath

    Patanjali vs. Baidyanath – Asset Comparison

    Patanjali Ayurveda produces more than 2500 products which include more than 300 medicinal products. Patanjali has more than 47000 retail stores across India with over 3500 distributors and has multiple warehouses across 18 states in India. The company has achieved this in only 14 years which is a huge achievement.

    Baidyanath, on the other hand, has about 700,000 retail stores with over 5500 franchisees. Baidyanath mainly focuses on the production of medicines. They provide their customers with a range of more than 300 medicines. Baidyanath Group has worked tirelessly for over a century for developing good quality medicines for its customers.

    Although The Baidyanath Group has established a significant amount of retail stores more than Patanjali Ayurveda, it still lacks very much behind them in terms of the number of products manufactured and the variety of products manufactured. This is because Baidyanath only focuses on producing medicinal products, while Patanjali produces a wide range of products along with medicinal and health care products such as Natural Food Products, Herbal Home Care, and many more that are already discussed. Therefore, it can be seen that ‘Patanjali Ayurveda’ wins here by a very small amount of margin.


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    Conclusion

    It is clear from the above points that both the companies are on the top in the Indian market in their fields. The association of Baba Ramdev with the Patanjali Group has been a great benefit for them. Baba Ramdev has gained trust and confidence during the past years by giving people knowledge about Ayurveda and Yoga. People, therefore, generally trust the quality of the company’s products. Baidyanath, on the other hand, has gained a huge experience and a large audience by continuously working on Ayurvedic Medicines and health care products for the last 100+ years.

    Patanjali Ayurvedic Limited and The Baidyanath Group, both these companies have been performing very well in this field and are superior to the other competing companies. Although, both the companies are on almost the same level, sit is clear from the above comparisons that the ‘Patanjali Ayurvedic Group’ has come out on top of the ‘Baidyanath Group’ by a small margin. This is mainly due to the trust and experience gained by the company by its association with Baba Ramdev and due to the factor that Patanjali, when compared to Baidyanath, offers a very wide range of products to their customers.

    FAQs

    Who is the owner of Patanjali Patanjali Ayurved?

    Acharya Balkrishna owns Patanjali Ayurved. He is the CEO & MD of Patanjali Ayurved.

    Who is the CEO of Baidyanath?

    Vikram Baidyanath is the CEO of Baidyanath.

    Which ayurvedic brand is best?

    • Patanjali
    • Baidyanath
    • Himalaya Herbal Healthcare
    • Dabur India
    • Nuralz
    • Kapiva Ayurveda
  • The Lesser-known Facts about Flipkart you might not know about

    Ever since the collaboration between Walmart and Flipkart, many debates and queries have been woken. Walmart has spent around $16 billion in order to acquire an Indian E-commerce company- Flipkart. However, many Indians have been saying Flipkart shouldn’t have sold to an American company.

    Flipkart holds the position of a very strong E-commerce company that has grown massively in the past 12 years. It acquires almost 31% of market shares being the most preferred E-commerce company in India.

    The co-founder of Flipkart, Sachin Bansal is off to a subtle exit with 5.5% shares worth $1 billion. On the other hand, Google has been planning to sway its 7% stake in the advanced commodity.

    With these vast hearings about the most preferred e-commerce platform- Flipkart, we have brought some very rare facts about the company as well as its founders that are quite interesting. Let’s get started!

    The well-planned beginning of Flipkart
    Flipkart’s Logo logic
    The un-familiar bond of Bansals
    The First Order on Flipkart
    Denial didn’t break the founders of Flipkart
    Distinctive Views of Co-founder
    Divastri
    FAQ

    The well-planned beginning of Flipkart

    When people say that Flipkart came out as a surprise, this is absolutely untrue. The beginning of an online bookstore later known as Flipkart was well-planned with all the business strategies in mind.

    The two alumni of IIT Delhi, Sachin Bansal and Binny Bansal planned this company thoroughly. The co-founder of Flipkart has also worked together at Amazon which turned out to be the biggest competitor of Flipkart in the market. They then left Amazon and fabricated their own E-commerce bookstore company– Flipkart.

    Flipkart’s Logo logic

    Flipkart Logo
    Flipkart Logo

    The name Flipkart was chosen very strategically as it means, ‘Flipping items into cart’. Flipkart brandishes a distant ‘f’ letter in blue shading drawn on a yellow-hued shopping bag. Behind the letter ‘f’, speed lines are drawn. The logo resembles a positive as well as speedy assistance. While the yellow hues resemble vitality, creativeness and inclusivity.

    The un-familiar bond of Bansals

    Most people get tricked by the surnames of the co-founders of Flipkart; both being Bansal. They often connect the co-founders as blood relatives. But, to the best of my knowledge, this is entirely untrue! Sachin Bansal and Binny Bansal do belong to the same city- Chandigarh but, Bansals are not related anyhow.

    They went to the same schools but were not very good friends. Later they went together to IIT-Delhi and worked at Amazon together. Well, they were pretty amazing at IIT and Amazon both and counted among the best performers.

    They both left Amazon and started their own India’ online bookstore website and founded Flipkart.

    The First Order on Flipkart

    Leaving Microsoft to change the world Book
    Leaving Microsoft to change the world Book

    When Sachin Bansal and Binny Bansal successfully launched their online bookstore website- Flipkart.com. The first-ever order was of a book ‘Leaving Microsoft to Change the World‘ by John Wood.

    Very few know that the packaging of that very first order was done by Sachin Bansal and Binny Bansal acted out as the delivery boy. In fact, in an interview they told, they used to write fake reviews of the books on their website to gather the interest of new eyes. Interestingly, this worked for them pretty well!

    Denial didn’t break the founders of Flipkart

    When Sachin Bansal and Binny Bansal worked over the idea of Flipkart, many investors rejected their business model. Many resources said Binny Bansal, went with the idea of Flipkart twice to Google but unfortunately, he was rejected both times.

    Sachin Bansal and Binny Bansal completed their education together, but the idea of Flipkart never crossed their minds. It was when they joined Amazon with a year of difference that Sachin joined in 2006 while Binny in 2007. They worked on their business model and faced many rejections. But they stood by their idea and made Flipkart one of the biggest E-Commerce platforms in India.

    One in a Million

    Flipkart encountered enormous success. It became the first-ever Indian digital app to reach more than 50 million users in 2016. It is one of the most preferred and visited websites in India. It is quite remarkable that Flipkart receives over 13 million visitors per day.

    Regularly, Flipkart sells over 80 million products. Flipkart is termed as India’s Alibaba with an annual turnover of $1.5 billion.

    Distinctive Views of Co-founder

    As Sachin and Binny Bansal developed this massive company all by themselves, many consider them as one mind. But to great knowledge, the co-founders of Flipkart are everything but alike.

    Sachin Bansal is known to be a brilliant as well as a very passionate game player. If one can ever beat Sachin in his game, he/she is treated to a lavish dinner. However, it’s nearly impossible to beat Sachin, especially the one he is best at.

    However, Binny Bansal carries an entirely different personality. He is fond of nature and loves to travel. Most of all, his adventurous ride in the water-rafting is quite fascinating.

    Divastri

    Divastri
    Divastri 

    Flipkart has grown enormously and with this development, it has launched its brands. Well, this is true! The co-founder of Flipkart has recently made its decision and launched its first-ever private label fashion brand called- Divastri, which is a women’s fashion brand.

    Conclusion

    Since the cooperation with Walmart, the online shoppers are receiving really some pretty fascinating offerings and deals from Walmart. This is known as its ‘Everyday Sale Business Model’.

    Indian commerce has been depicted pretty amazingly in the eyes of foreign markets. Flipkart’s strong upholding in the Indian market is known and captivated by everyone. And this boldness of Flipkart is what attracted a foreign company, Walmart who spent around $16 billion to gain this prominent E-commerce website.

    And with the lots of news here, in this article, we had discussed some very interesting and lesser-known facts about Flipkart. Stay tuned for more updates.

    FAQ

    When was Flipkart founded?

    Flipkart was founded by Binny bansal and Sachin bansal on October 2007.

    Who is the Flipkart CEO?

    Kalyan Krishnamurthy is the current CEO of Flipkart.

    What is the revenue of Flipkart?

    the revenue of Flipkart is approximately 346 billion Indian rupees.