Tag: carlsberg

  • Cheers to the Best: Top 22 Beer Companies in India | Popular & Leading Beer Brands

    With India’s beer market projected to reach $16.8 billion by 2025, it’s no surprise that the country is home to a thriving beer industry. From major international players to local microbreweries, there’s no shortage of options for beer lovers in India.

    As Hunter S. Thompson once said,

    “There is no bad beer. Some beers just happen to be better than others.”

    And with India offering such a vast array of beers, from refreshing pilsners to spicy wheat brews, it’s clear that there are plenty of great options to choose from.

    Size of Beer Market in India
    Size of Beer Market in India

    Types of Beer in India
    Facts About the Indian Beer Market
    Benefits of Drinking Beer
    Top Beer Companies in India

    1. Kingfisher
    2. Tuborg
    3. Carlsberg
    4. Budweiser
    5. Heineken
    6. Corona
    7. Bira 91
    8. Foster’s Lager
    9. Hoegaarden
    10. Kimaya Himalayan Beverages
    11. MillerCoors
    12. London Pilsner
    13. Haywards 5000
    14. Godfather
    15. Bro Code
    16. Simba Beer
    17. Bad Monkey
    18. Rupee Beer
    19. Six Fields
    20. Lion Beer
    21. Hunter Beer
    22. Fort City Brewing

    Types of Beer in India

    There are various types of beers available in India; these are:

    • Ale
    • Fruit beer
    • Lager, Sahti
    • Small beer (very low alcohol)
    • Wheat beer

    Over 30% of the total population in India comprises youth, and beer consumption is increasingly becoming part of their social interactions. It is expected that the demand for premium beer will continue to rise in the future with an increase in personal disposable income and higher living standards.

    Facts About the Indian Beer Market

    Here are some facts about the Indian beer market:

    • The Indian beer market is one of the fastest-growing in the world, with a CAGR (Compound Annual Growth Rate) of around 8.38% between 2023 and 2029.
    • The market is dominated by a few key players, with United Breweries Limited (UBL) and Anheuser-Busch InBev (AB InBev) accounting for over 90% of the market share.
    • The Indian beer market is largely driven by the increasing middle-class population, changing lifestyles, and the rise of the youth demographic, who are more open to experimenting with different types of beers.
    • The demand for premium beer has increased in recent years, driven by rising disposable incomes and changing consumer preferences.
    • The Indian beer market is heavily regulated, with high taxes and strict advertising laws. This has led to a limited marketing presence for beer brands in India, with most relying on word-of-mouth and experiential marketing.
    • Despite being a large market, per capita beer consumption in India is still relatively low compared to other countries, with an average consumption of just 2 liters per person per year, compared to around 75 liters in the United States and 140 liters in Germany.
    • The Indian beer market has been impacted by the COVID-19 pandemic, with the closure of bars and restaurants leading to a decline in on-premise sales. However, the market is expected to recover as restrictions ease and consumers return to drinking in public places.

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    Benefits of Drinking Beer

    There are many benefits of drinking beer, some of which are listed below:

    • Beer is good for the heart.
    • Beer helps in losing weight.
    • Beer improves cholesterol levels.
    • Beer minimizes the risk of cancer.
    • Beer helps boost mental health.
    • Beer helps in improving the eyesight.
    • Beer minimizes the risk of diabetes.
    • Beer reduces the risk of developing kidney stones.
    • Beer increases Vitamin B levels.
    • Beer helps cure insomnia.
    • Beer has positive effects on the skin and hair.
    • Beer delays aging and promotes longevity.
    • Beer flushes out toxins from the body.
    • Beer helps in the development of denser and healthier bones.

    “The maturing beer market combined with the support of government incentives on exports will positively open up higher export potentials for Indian beer brands,” – UBL, Annual Report 2019-20.

    Demand of Beer Yearly
    Demand for Beer Yearly 

    Now, let’s jump into the top beer companies in India that are leading the charge and making a name for themselves in this exciting market.

    Top Beer Companies in India

    There are several beer companies operating in India, each with its own unique flavors and characteristics. Some of the best beer companies in India are:

    Kingfisher

    Beer Name Kingfisher
    Country of Origin India
    Price ( in Delhi) Kingfisher Fine Lager Beer 330Ml, Rs 70 ; Kingfisher Fine Lager Beer 500Ml, Rs 105 ; Kingfisher Fine Strong Beer, Rs 130
    Variants Kingfisher Premium, Kingfisher Strong, Kingfisher Magnum Strong, Kingfisher Strong Fresh, Kingfisher Draught, Kingfisher Ultra, etc.
    Best Beer Company in India - Kingfisher
    Top 10 Beer Company in India – Kingfisher

    Kingfisher, brewed by United Breweries Group, Bangalore, is considered the best beer in India. The brand, launched in 1978, holds a prominent position on the list of India’s top 10 beer brands.

    With a market share of over 36% in India. It is a fully matured beer with exceptional clarity and a pleasantly bitter taste. Only Kingfisher Premium is sold in Europe and most export markets.

    The brand gained considerable attention via its association with the sport of cricket. It is a major sponsor in the Indian Premier League. United Breweries launches its first craft beer, Kingfisher Ultra Witbier.

    Over the years, the Kingfisher family has expanded to include brands and variants that cater to all segments of our audience.

    Key Features:

    • Kingfisher has more than 36% of the market share in India’s massive beer market.
    • Launched in 1978, Kingfisher beer now sells in over 52 other countries apart from India.
    • Heineken is the largest shareholder in UB Group, the holding company of the Kingfisher brand.

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    Tuborg

    Beer Name Tuborg
    Country of Origin Fredericia, Denmark
    Price ( in Delhi) Tuborg Green 330Ml, Rs. 95 ; Tuborg Strong Premium 330Ml, Rs. 80 ; Tuborg Booster Strong Premium 650Ml, Rs. 120
    Variants Tuborg Strong, Tuborg Green, Tuborg Classic With Scotch Malts (specially brewed for the Indian palate)
    Best Beer Company in India - Tuborg
    Top 10 Beer Company in India – Tuborg

    Tuborg is a Danish brewing company founded in 1873 on a Harbour in Hellerup, an area North of Copenhagen, Denmark.

    Tuborg Green is a bottom-fermented lager beer. It’s brewed on lager malt, a slightly roasted, bright type of malt that results in the well-known mild, fresh taste and aroma of flowers and grain, and is one of the top 3 beer brands in India.

    Tuborg contains an alcohol percentage of only 4.8%. This medium-rich and lively drink has a moderate bitterness in the aftertaste. In India, Tuborg stands at number 2 amongst all brands and number 1 when it comes to international brands.

    Key Features

    • Tuborg started in 1880, and its name is derived from Thues Borg, meaning Thues’ castle in Danish.
    • Its Tuborg Green beer is one of the most recognizable beer brands in the world.
    • The brand sells its beer in bottles and different sizes of cans across the globe.

    Carlsberg

    Beer Name Carlsberg
    Country of Origin Denmark
    Price ( in Delhi) Calsberg Elepht.St. Sup Beer 500Ml: Rs 125
    Variants Carlsberg Elephant (full bodied and full flavoured), Carlsberg Smooth
    Best Beer Company in India - Carlsberg
    Top 10 Beer Company in India – Carlsberg

    The Carlsberg Group was established in 1847 by brewer J.C. Jacobsen. Today, Carlsberg is one of the best beer brands and the world’s leading brewery group.

    This beer contains pale yellow lager leaves and a mild, hoppy bitterness. Carlsberg makes the drinking experience smoother for those who appreciate the unique flavor and variety of premium beers. Carlsberg Research Laboratory discovered that purifying the pitching yeast used during the brewing process was the cure.

    Carlsberg is serious about sustainability. Carlsberg wants you to drink in the ‘Green Zone.’

    Key Features:

    • Carlsberg’s India flagship Elephant is one of the bestselling strong beers in the country.
    • The brand also sells a regular Carlsberg variant alongside a Special brew option.

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    Budweiser

    Beer Name Budweiser
    Country of Origin United States
    Price ( in Delhi) Budweiser Magnum Beer 330Ml: Rs 130
    Variants Bud Light, Bud Ice, and Bud Light Lime
    Best Beer Company in India - Budweiser
    Top 10 Beer Company in India – Budweiser

    Budweiser is a medium-bodied, flavorful, crisp American-style lager. It’s the strongest beer in India and is brewed with the best barley malt and a blend of premium hop varieties.

    India will soon be drinking Budweiser beer brewed using solar power. It was the first beer to travel via refrigerated rail cars – an industrial innovation.

    Budweiser still leads not only in the US but also in India and is one of the best-selling beer brands in India.

    ‘While alcohol moderation is becoming more pronounced among Indians as a whole, with an average of 38% of Indian beer consumers interested in switching to low/no alcohol versions, the over 45s (32%) are less enthusiastic about making this switch’.

    Key Features:

    • Budweiser is known for its crisp and smooth taste, which is achieved through a combination of high-quality barley malt, rice, and hops.
    • The beer has a refreshing aroma with hints of caramel and malt.
    • Budweiser has a well-balanced flavor that is neither too sweet nor too bitter.
    • Budweiser is brewed using a time-honored recipe that has remained consistent over the years, ensuring that every bottle or can has the same great taste.
    • The alcohol content of Budweiser is around 5% ABV (Alcohol by Volume), which is relatively standard for most beers.

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    Heineken

    Beer Name Heineken
    Country of Origin The Netherlands
    Price ( in Delhi) Heineken Large Beer 330Ml: Rs 110
    Variants Heineken Premium Beer, Heneiken Draught
    Top 10 Beer Brands in India - Heineken
    Top 10 Beer Brands in India – Heineken

    Heineken has been brewed for more than 150 years. Today, Heineken is the world’s second-largest brewer.

    In 2012, Heineken acquired Desperados, a tequila-flavored beer that targets EDM-loving drinkers.

    It is slightly stronger than other mass-produced lager drinks and probably a little better than others.

    Key Features:

    • Heineken has been in the business of producing quality beers for the last 140 years.
    • Twenty-five million cases of beer are sold each year across 192 nations globally.
    • The brand’s custom A-Yeast gives it a smooth flavor profile, making it loved by millions across the globe.

    Imported Beer Reviews

    Corona

    Beer Name Corona
    Country of Origin Mexico
    Price ( in Delhi) Corona Extra Premium Beer 330 Ml Bottle: Rs 155
    Variants Corona Extra (3.6% alcohol), Corona Light
    Best Beer Company in India - Corona
    Best Beer Company in India – Corona

    Corona Extra is a pale lager produced by a Mexican brewery. It is commonly served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavor.

    Corona Extra, like many top beer brands in India, contains barley malt, corn, hops, yeast, antioxidants (ascorbic acid), and propylene glycol alginate as a stabilizer. The flavor is crisp and well-balanced between hops and malt.

    Key Features:

    • Corona is produced by Mexico-based brewery Cervecería Modelo, while AB-InBev owns the brand.
    • The beer is usually served with a wedge of lime on the neck of the bottle to add flavor.
    • Corona’s recipe includes adding corn to the usual barley malt to provide a unique flavor profile.

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    Bira 91

    Beer Name Bira 91
    Country of Origin India
    Price ( in Delhi) Bira 91 Blonde Summer Large Beer 330 Ml Bottle: Rs 80
    Variants Bira Blonde (5% alcohol), Bira White Ale (5% alcohol), Bira Light (4% alcohol), Bira Pale Al (7% alcohol), Bira Strong Ale (latest addition with a spicy taste (7% alcohol)
    Best Beer Company in India - Bira 91
    Best Beer Company in India – Bira 91

    Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest-growing beers in the world. It aims to drive the global shift in beer towards more color and flavor.

    Bira 91 recently launched one of the first low-calorie beers to be introduced in the Indian market. Bira 91 Strong is a “High-Intensity Wheat beer.,” This is the first strong beer based on wheat.

    This Indian beer is top-fermented ale, giving the beer a unique and rich taste that is low on bitterness and high on honey and caramel notes. Bira 91, one of the prominent Indian beer brands, where 91 stands for India’s country code, is currently available across 15 cities. The company is focusing on the premium beer space and will have a presence in 8 more cities this quarter.

    Key Features:

    • Bira 91 is known for its distinctively fruity and hoppy flavor.
    • Bira 91 offers a range of beer varieties to suit different tastes and preferences. Some of the most popular options include Blonde Lager, White Ale, IPA, and Strong Ale.
    • Bira 91 beers typically have a moderate to high alcohol content, with most varieties ranging between 4.5% to 7%. This makes it a great choice for those looking for a beer with a bit of a kick.
    • Bira 91 beers come in attractive and trendy packaging, with the brand’s signature monkey mascot featured prominently on each bottle or can.
    • Bira 91 beers are brewed using a combination of traditional brewing methods and modern techniques, resulting in a unique and flavorful beer.
    Global Beer Market Share by Region
    Global Beer Market Share by Region

    Foster’s Lager

    Beer Name Foster’s Lager
    Country of Origin Australia
    Price ( in Delhi) Fosters Lager Beer (Bottle) 330 Ml Bottle: Rs 60
    Variants Foster’s Lager, Foster’s Radler, Foster’s Gold, Foster’s Ice, Foster’s Twist, Foster’s Chill
    Best Beer Company in India - Foster's Lager
    Best Beer Company in India – Foster’s Lager

    Foster’s Lager is an internationally distributed brand of lager. It is owned by the international brewing group Asahi Group Holdings. Foster’s Lager is a type of lager owned worldwide by a brewing company called AB InBev. Foster’s Lager is known for its distinctive bold taste. The flavoring flower and a unique kind of yeast impart a bold flavor to the drink. Foster’s Lager has 5 % alcohol content; however, different variants of the brand have higher alcohol content.

    Key Features:

    • Foster’s Lager has a crisp and refreshing taste, with a slight bitterness and a subtle sweet finish.
    • Foster’s Lager typically has an alcohol content of around 5%, making it a moderate-strength beer.
    • Foster’s Lager is sold in a distinctive blue can that features the brand’s logo, which includes two kangaroos holding a pint of beer.

    Hoegaarden

    Beer Name Hoegaarden
    Country of Origin Belgium
    Price ( in Delhi) Hoegaarden Beer 330Ml: Rs 250
    Variants Hoegaarden Original, Hoegaarden Rosee, Hoegaarden Forbidden Fruit, Hoegaarden Grand Cru, Hoegaarden Citron, Hoegaarden Radler
    Best Beer Company in India - Hoegaarden
    Best Beer Company in India – Hoegaarden

    It has a characteristic fruity taste and clear spicy notes of clove and coriander. It was known as the original Belgian white beer. Hoegaarden is one of the oldest beers out there. The modern Hoegaarden White Ale is an unfiltered Belgian White beer that gets its unique taste from the addition of orange peel and coriander, making up for its absence of a typical amount of hops. With an alcoholic content of 4.9%, Bananas and cloves are immediately evident in this refreshing beer.

    Key Features:

    • Hoegaarden is a cloudy, pale yellow beer that appears opaque due to the presence of suspended yeast and wheat proteins.
    • Hoegaarden has a citrusy aroma with notes of coriander and orange peel.
    • Hoegaarden has a complex flavor profile that is both sweet and tart.
    • Hoegaarden is a light-bodied beer with a smooth, creamy mouthfeel. The suspended yeast and wheat proteins give the beer a slightly chewy texture.
    • Hoegaarden has an alcohol by volume (ABV) of 4.9%, which makes it a relatively mild beer compared to many other Belgian styles.

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    Kimaya Himalayan Beverages

    Beer Name BeeYoung
    Country of Origin India
    Price ( in Delhi) The bottle is priced at Rs 150 and the can is priced at Rs 115
    Variants BeeYoung – India’s first crafted strong beer
    Best Beer Company in India - Kimaya Himalayan Beverages (BeeYoung Beer)
    Best Beer Company in India – Kimaya Himalayan Beverages

    BeeYoung starts with a crisp attack, delivering a perfect malty taste followed by ripe fruitiness on the mid-palate. Its invigorating flavors & taste make each sip eventful and perfect for all social settings, most enjoyed in the company of your loved ones. BeeYoung is India’s one-of-a-kind lager that is artfully curated with the choicest of fine ingredients sourced from around the world, bringing rich, smooth, aromatic & silky flavors to life and a perfect festive surprise for your guests!

    With an ABV of 7.2%, BeeYoung is all set to dominate the strong beer segments and establish itself as India’s first strong craft beer.

    Key Features:

    • Kimaya Himalayan Beverages’ key objective of launching the said variant, i.e., BeeYoung, is to provide a premium product at an affordable price point for consumption in India. Kimaya Himayalan provides credible quality products – from ingredients to the process and packaging. (BeeYoung comes in 500 ml packaging other than 650 ml bottle size, 500 ml pack size is the right quantity to enjoy a beer at the right temperature and share adequately between two friends!)
    • Emphasis on Provenance: The ingredients are sourced from their provenance. The beers exhibit graceful flavors of carefully selected international malt with the inclusion of premium Basmati rice to provide smoothness on the palate. Noble hop Saaz is carefully chosen and infused with Himalayan source water from Bhakra Dam. 
    • With an ABV of 7.2%, BeeYoung is all set to premium the strong beer segments and establish itself as India’s first crafted strong beer.s

    MillerCoors

    Beer Name MillerCoors
    Country of Origin United States
    Price ( in Delhi) MillerCoors 600Ml: Rs 160
    Variants Miller Lite, Coors Light, Blue Moon, Leinenkugel’s, Miller High Life, Keystone Light
    Best Beer Company in India - MillerCoors
    Best Beer Company in India – MillerCoors

    The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. A unique mixture of chosen Saaz and Pacific Northwest hops and a high amount of caramel malt can be identified in the making process. This beer is ideal for those who drink beer like water, as it is one of the cheapest beers available in India.

    Key Features:

    • MillerCoors produces a diverse range of beer styles, including lagers, ales, pilsners, stouts, and wheat beers. Some of their most popular brands include Miller Lite, Coors Light, Blue Moon, and Leinenkugel’s.
    • MillerCoors uses a combination of traditional and modern brewing techniques to create their beers. They use high-quality ingredients to ensure consistent flavor and quality.
    • A clean, crisp taste with a mild bitterness generally characterizes MillerCoors beers.
    • MillerCoors beers typically have a moderate alcohol content, with most brands ranging from 4% to 6% ABV.
    • MillerCoors beers are available in a variety of packaging formats, including cans, bottles, and kegs.

    Bacardi is the Cuba’s Legendary Liquor Brand with its incredible history
    It is near to impossible that someone has not heard about the legendary Bacardi
    brand. It deals in various other products like Grey Goose vodka, Cazadores
    tequila, Bombay Sapphire and Martini vermouth and makes the drinker remember the
    taste when they get to taste the solid potion. Bacardi has got a…


    London Pilsner

    Beer Name London Pilsner
    Country of Origin United Kingdom
    Price (in Mumbai) 330Ml can: Rs 90, 500Ml: Rs 100, 650Ml: Rs 140
    Variants London Pilsner Premium, London Pilsner Strong, London Pilsner Mild
    Best Beer Company in India - London Pilsner
    Best Beer Company in India – London Pilsner

    London Pilsner, or “LP,” is a popular beer in Maharashtra, India. Privately owned and introduced in 1994, LP offers a refreshing taste with a smooth and balanced flavor. It comes in mild and strong versions, with striking packaging and competitive pricing. United Breweries back LP and has a loyal following, with cricket ace Ben Stokes as its brand ambassador.

    Key Features:

    1. London Pilsner offers a refreshing taste with a perfect blend of malt sweetness and hop bitterness, ensuring a crisp and enjoyable drinking experience.
    2. Crafted with traditional European methods, London Pilsner embodies the classic Pilsner taste.
    3. London Pilsner guarantees a high-quality brew with premium malted barley, Saaz hops, and carefully selected yeast strains, consistently delivering a smooth and satisfying flavor.
    4. London Pilsner is filtered for a crystal-clear appearance, with a golden hue that enhances the drinking experience.
    5. London Pilsner is a versatile beer that can be enjoyed on any occasion with its sessionable approachability.

    Haywards 5000

    Beer Name Haywards 5000
    Country of Origin India
    Price (in Mumbai) 500Ml can: Rs 105, 650Ml: Rs 130
    Variants Haywards 5000 Strong, Haywards 5000 Lite, Haywards 5000 Premium, Haywards 5000 Reserve
    Best Beer Company in India - Haywards 5000
    Best Beer Company in India – Haywards 5000

    Haywards 5000 is a special beer in India since 1974. It’s the first national beer and the most popular strong one. It tastes bold and malty but surprisingly smooth with up to 6.5% alcohol. People love its green bottle and gold writing. It’s a drink and a symbol of celebrating and being together in India. The tagline, “The champion beer for champion men,” means it’s linked to strength and doing well. It’s not only about the taste; it’s about sharing good times. So, Haywards 5000 is not just a famous beer; it’s a part of Indian celebrations, bringing people together and making good memories. Cheers to Haywards – the special beer that everyone loves in India!

    Key Features:

    • Haywards 5000 is known for its bold, full-bodied taste that sets it apart in the beer market.
    • A distinctive feature of Haywards 5000 is its high alcohol content, providing a more potent and intense drinking experience for those who appreciate strong brews.
    • The beer undergoes an extended maturation process, resulting in a well-rounded and matured flavor profile that sets it apart from other beers in its category.
    • Haywards 5000 is made using only premium ingredients, carefully selected to create a superior brew that will satisfy beer enthusiasts with discerning tastes.

    Godfather

    Beer Name Godfather
    Country of Origin India
    Price (in Mumbai) Quality Beer 330Ml: Rs 55, Quality Beer 500Ml: Rs 95, Quality Beer 650Ml: Rs 110, Strong Beer 650Ml: Rs 120
    Variants Godfather Quality Beer, Godfather Finest Strong Beer
    Best Beer Company in India - Godfather
    Best Beer Company in India – Godfather

    Godfather Beer, produced by Devans Modern Breweries in India since 1961, is renowned for its bold and flavorful brew. It comes in two varieties: The Legendary Premium Strong (7.5% ABV) and Super 8 (India’s strongest beer at 8% ABV). The Legendary Premium Strong received a gold medal at the Spiritz Selection Awards 2020, demonstrating its superior quality. With over 60 years of brewing history, Godfather Beer is known for its consistent excellence and traditional techniques. The brand has a strong image, giving it a powerful and exclusive look. Godfather Beer is not just a drink; it’s an expression for those who appreciate bold flavors, tradition, and luxury.

    Key Features:

    • Super 8, India’s strongest beer with 8% ABV, boasts an intense flavor profile that delivers a powerful punch and satisfies the craving for boldness with every sip.
    • Devans Modern Breweries has been brewing for over 60 years. Their experience shows in Godfather’s quality and time-honored methods. Each sip is a tribute to their rich brewing heritage.
    • A brand that evokes power, sophistication, and exclusivity – the Godfather beer’s bold character and striking packaging commands attention.

    Bro Code

    Beer Name Bro Code Beer
    Country of Origin India
    Price (in Mumbai) 375Ml: Rs 120, 500Ml: Rs 185, 750Ml: Rs 250
    Variants Bro Code 10, Bro Code 15, Witty Bro, Bro Code Club Soda
    Best Beer Company in India - Bro Code
    Best Beer Company in India – Bro Code

    Bro Code, launched in 2018, isn’t just another new beer company in India; it’s a lifestyle for modern men. With craft beers like “Wingman” and “Bro Down,” it emphasizes bold flavors and humor, connecting with guys who appreciate a good laugh and banter. Bro Code fosters a community by engaging on social media through memes and challenges. Beyond beer, it organizes events and supports charitable causes, focusing on men’s mental health and veterans’ well-being. More than a drink, Bro Code celebrates male friendship, humor, and a shared “bro code” for enjoying life with buddies.

    Key Features:

    • Craft Brews with a Bro Personality: Bold Flavors and Unexpected Twists. From hoppy IPAs like “Wingman” to smooth stouts like “Bro Down,” Bro Code’s beers are crafted with unique flavor profiles and witty names.
    • Beyond drinking, Bro Code offers shared experiences like bar crawls, gaming tournaments, and sports nights, solidifying the brand as a lifestyle for active men.
    • Online Bro Community: Interactive content, events, and challenges foster belonging. It’s a lifestyle, not just a brand.
    • Beyond serving beer, Bro Code hosts events like bar crawls, gaming tournaments, and sports viewing parties, positioning itself as a lifestyle brand that creates unforgettable experiences for active men.

    Simba Beer

    Beer Name Simba Beer
    Country of Origin India
    Price (in Delhi) Simba Wit Beer: INR 110 per bottle, Simba Stout: INR 150 per bottle, Simba Strong Lager (500ml): INR 230 per can
    Variants Wit Beer, Stout, Strong Lager
    Best Beer Company in India - Simba
    Best Beer Company in India – Simba

    Simba Beer emerged with the birth of the genius Prabhtej Singh Bhatia and his partner Ishwaraj Singh Bhatia in 2016. The workshop itself is situated in Durg, Chhattisgarh, and is famous for holding up high-quality techniques in brewing. During the initial few years, craft beer makers understanding the need for an era on the rise began to implement their unique flavors and imported high-quality ingredients.

    At the moment, Simba Beer is moving consciously under proper study toward the creation of a niche piece in India’s largely booming craft beer market. It has successfully balanced the extremes-i.e., it was commonly found that the notoriety of the craft brewer highly correlates with reasons attributed to characteristics and quality properties on one side, making the company’s credo. Behind this, Simba is celebrated for its innovative techniques of brewing.

    Key Features:

    • Simba Beer has varied stables with a range of beers:
      Wit Beer: A Wheat beer refreshing to the palate.
      Stout: Simba Stout Style is also known for being the first Indian bottled stout. 
      Strong Lager: It’s a strong beer with high alcohol content.
    • Brewing in small batches, Simba prides itself on creating beers, with the primary essence of focusing fully on the fine details and seeing into thorough quality control. The method allows for experimentation on flavors; it also ensures robustness and commonality in different batches created.
    • They get hold of fresh water around, and premium malts and hops, unlike using underground water. Wit beer from Simba also obtains its real flavor from incorporating actual orange peels among their extra distinct ingredients.
    • It has indeed achieved strong exposure to India by being even available in Delhi, Assam, Goa, and Karnataka.

    Bad Monkey

    Beer Name Bad Monkey
    Country of Origin India
    Price (in Delhi) 500 ml: INR 180,
    Variants Bad Monkey Tamed
    Best Beer Company in India - Bad Monkey
    Best Beer Company in India – Bad Monkey

    Bad Monkey Beer, a brand originated in 2018 by Rohan Khare, turned out to be very quick in terms of promotion in India, having achieved a figure of around ₹130 crore of turnovers within real 2 years of inception, selling over 900,000 cases across states like Delhi, Uttar Pradesh, Chhattisgarh, and Uttarakhand. After demonstrating success at the national level, the brand has also expanded to cover exports to Australia and New Zealand.

    The brand is titled Bad Monkey, which has a dosa recipe that states that a passerby in Delhi yelled bad monkeys concerning the bad monkeys that usually were mischievous around Khare’s office. In Punjab, the beer would be brewed using quality raw materials and produced with European malted barley, North American hops, and Himalayan water, with fermentation creating a unique flavor. Consistency was ensured through the complete quality of every batch tested in-house for uniformity. As of January 2025, Bad Monkey Super Strong Beer in Delhi costs around INR 180 for a 500ml bottle, making it a premium option in the craft beer market.

    Key Features:

    • Its alcohol percentage is at 8% alcohol content by volume Bad Monkey is a super strong beer, striking a balanced profile as bold flavors meet refreshing or even hoppy ends altogether. 
    • Bad Monkey Super Strong Beer is most anticipated to be marketed to consumers who are looking for a huge drinking experience. 
    • The company follows a branding strategy that incorporates distinctive advertising methods as India bans all direct liquor advertising, having them inquire more about the product by doing them tasting and events directly.

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    Rupee Beer

    Beer Name Rupee Beer
    Country of Origin Indian-American
    Price (in Delhi) 500 ml: INR 110 – 160,
    Variants Basmati Rice Lager, India Pale Ale, and Mango Wheat Ale
    Best Beer Company in India - Rupee Beer
    Best Beer Company in India – Rupee Beer

    Established in 2021 by siblings Vanit (Van) and Sumit Sharma, Rupee Beer is the first Indian-American brand of beer, aptly named after the Indian currency. It was crafted to meet the shortage of beers that can be paired with Indian dishes. Its creators the Maine-rooted Sharma brothers describe it as light and smooth, making it perfect for pairing with several international cuisines. Rupee Beer, launched at first, is currently present in ten states, including Maine, Massachusetts, and New Jersey, and is popular in Indian and Thai restaurants. This brand is also eyeing global markets, which would mean further growth. It is an infusion of roots that radiate the brewing industry with a new product opposite finding a collaboration in Rupee Beer.

    Key Features:

    • A bright golden lager with low carbonation, crafted to complement spicy foods.
    • With an ABV of 4.75%, it’s a light choice for beer lovers.
    • It is brewed with basmati rice, maize, malted barley, and three distinct types of hops for a unique flavor.
    • Rupee Beer pairs well with Indian, Thai, Asian, Mexican, Caribbean, BBQ, Middle Eastern, African, and Latin cuisines.

    Six Fields

    Beer Name Six Fields
    Country of Origin India
    Price (in Delhi) Six Fields Blanche (330ml): INR 110, Six Fields Cult (500ml): INR 150, Six Fields Brute (500ml): INR 180, Six Fields Pilsner (500ml): INR 140, 5-Litre Keg: INR 3,200
    Variants Six Fields Blanche, Six Fields Cult, Six Fields Brute, and Six Fields Pilsner
    Best Beer Company in India - Six Fields
    Best Beer Company in India – Six Fields

    Six Fields is a premium brand of beer that has been produced by modern breweries like DeVans, which has also been known for the production of usual Belgian-style beer. The brand was launched in the year 2019 in the Indian market and since then, it has truly grown to offer various styles that also go well with those people who are selectively looking for good craft beers. Six Fields is a term derived from the six major items that are traditionally going to go into making it, namely, handpicked hops from the Ganga plains, barley malt, water, and also wheat.

    Key Features:

    • Six Fields Range offers:
      Six Fields Blanche: A smooth Belgian-style wheat beer that offers a refreshing taste of citrus with touches of orange and coriander.
      Six Fields Cult: A great taste in the premium strong beer it is.
      Six Fields Brute: A strong lager, with a high ABV of up to 8%.
      Six Fields Pilsner: A pleasant light lager with an ABV of up to 5%.
    • The Brewery has become a recipient of several prestigious awards from international agencies because of its excellent beer-making ways.

    Lion Beer

    Beer Name Lion Beer
    Country of Origin Sri Lanka, Wilkes Barre, Pennsylvania, and London
    Price (in Delhi) Lion Lager (330ml): ₹100, Lion Strong (500ml): ₹150
    Variants Lion Lager, Lion Strong
    Best Beer Company in India - Lion Beer
    Best Beer Company in India – Lion Beer

    The Lion Beer was lofty stature arose from Sri Lanka itself, perhaps one of the oldest brands of beer in Asian history until the 1820s when it was first brewed in the Kasauli Brewery in India, before it was shipped to Sri Lanka where it became a flagship product of the Company known as Lion Brewery PLC. Now, it has managed a great reputation around its product quality and has taken hold in the market, ultimately making that brand known within the Sri Lankan market as the No. 1 lager.

    In January 2025, Lion Beer set foot into the Indian market facilitated by the partnership of Lion Brewery PLC and Fairmacs Pvt Ltd. It meant that South India was adequately promoting the products of Sri Lanka, and the very first commercial consignment was delivered at Chennai, heralding a great leap by the brand.

    Key Features:

    • Various types of Lion Beer, such as:
      Lion Lager: A clear and fresh beer with moderate alcohol content
      Lion Strong: A high-alcohol version.
    •  Lion Beer is made of fine ingredients from both local and international supplies because taste consistency can be ensured once it has been brewed. 
    • There is a rich cultural heritage in Lion Beer; it is often associated with festivities and social gatherings in Sri Lanka.

    Hunter Beer

    Beer Name Hunter Beer
    Country of Origin Bangladesh
    Price (in Delhi) 500 ml Bottle: INR 150, 650 ml Bottle: INR 180
    Variants IPAs, porters, and stouts
    Best Beer Company in India - Hunter Beer
    Best Beer Company in India – Hunter Beer

    Som Distilleries and Breweries are known for brewing Hunter Beer, a line of real heavyweight brew included in the catalog. It’s trendy simply because it was made for the foreseen demand of more strenuous beers and as revenues have shown, it is truly a hit for those looking for heavy drinking. Its name owes its existence to select malts from Argentina and Chile and German hops-that is, two ingredients that give it its distinct flavor profile.

    Key Features:

    • Generally, Hunter Beer will have 8% alcohol by volume (ABV), making it strong in class.
    • It is said to be a full-bodied beer with a smooth bite, making the beer an ideal choice to pair with spicy Indian recopy meals. 
    • It caters to beer lovers of young times who seem to be enjoying more taste and higher alcohol.

    Fort City Brewing

    Beer Name Fort City Brewing
    Country of Origin India
    Price (in Delhi) Pint of Beer: INR 295, Dhumri (whisky barrel-aged stout): Approximately INR 595 for half pints without tax
    Variants IPAs, Lager, and Stouts
    Best Beer Company in India - Fort City
    Best Beer Company in India – Fort City

    Based in New Delhi, this pub-style brewery is known for innovative craft beers that could not leave the scene unpublished. Started by Gautham Gandhi and Ashish Ranjan, the brewery brews its way to a curious drinking experience by leveraging traditional brewing methods with modern techniques. This Indian beer company has quickly drawn revelers for its extensive and varied fields of beers including negative number brews, besides diverse flavors of high-trend.

    Key Features:

    • The Fort Brew City is remembered to have launched India’s first spiced whisky barrel stout with Dhumri in collaboration with Indri Distilleries. It lets beers appeal to lovers of both whisky and beer, aging the stouts in old whisky barrels to induce flavors in their ingredients. 
    • The brewery is known for its wide range of beers ranging from IPAs and stouts to lagers. Notable offerings include:
      Rakshas: is a popular flavored beer in the market.
      Amber Rye Lager: known for its rich taste
      Brut Jowar Lager: uniquely brewed using jowar (sorghum) and displaying the flavors of local produce.
    • The Fort City Brew Pub in Hauz Khas offers a buzzing ambiance with live music and trivia nights, making it the perfect spot for craft beer lovers. The pub keeps popular food items alongside its beer menu making an evening more exquisite. 

    Conclusion

    In conclusion, the Indian beer industry has seen tremendous growth in recent years, with an increasing number of domestic and international brands entering the market. While there are many great beer companies in India, it’s difficult to pick just one as the “best.” However, some of the most popular and well-respected beer companies in India include Kingfisher, Bira 91, Tuborg, and Heineken.

    Ultimately, the best in India will depend on your personal taste and preferences. Whether you’re a fan of classic lagers, trendy craft beers, or something in between, there are plenty of great options to choose from in India’s vibrant beer market.

    FAQs

    Some of the most popular beer brands in India include Kingfisher, Bira 91, and Budweiser.

    Which is the top beer company in India?

    The top beer company in India is United Breweries Limited (UBL). It dominates the Indian beer market with its flagship brand, Kingfisher, which is one of the most popular beer brands in the country.

    What types of beer are available in India?

    There are many types of beer available in India, including lagers, ales, stouts, and wheat beers.

    What is the alcohol content of Indian beer?

    The alcohol content of Indian beer can vary depending on the brand and style. Most beers have an alcohol content ranging from 4% to 8% ABV.

    Which is the highest-selling beer in India?

    Kingfisher is the highest-selling beer in India.

    Who is the king of beer?

    Budweiser beer is known as the “King of Beers.”

    Which city is famous for beer in India?

    Panjim is the best city in India to drink beer.

    Are there any international beer brands available in India?

    Yes, many international beer brands are available in India, including Budweiser, Heineken, and Corona.

    What food pairs well with Indian beer?

    Indian beer pairs well with a variety of foods, including spicy curries, grilled meats, and salty snacks like peanuts and potato chips.

    Which are the Beer manufacturing company in India?

    Here is a list of beer manufacturers in India:

    • United Breweries Limited (UBL): Known for its flagship brand, Kingfisher.
    • AB InBev India: Produces Budweiser, Corona, and Hoegaarden in India.
    • Carlsberg India: Offers brands like Carlsberg, Tuborg, and Elephant Strong.
    • Bira 91: A fast-growing craft beer brand with a focus on innovative flavors.
    • Simba Brewery: Known for craft beers like Simba Stout and Simba Strong.
    • Mohan Meakin: Makers of the iconic Old Monk beer and other brews.

    What is top beer companies market share in India?

    In India, the beer market is mainly dominated by two companies: Heineken (UBL), which holds over 54% of the market share, and Anheuser-Busch InBev, with around 19.4%. Other smaller players include Carlsberg and Bira 91, but they have a much smaller share in comparison to the leaders.

  • Carlsberg Marketing Strategy: The Winning Formula Behind ‘Probably the Best Beer in the World’

    Carlsberg, one of the world’s most renowned beer brands, is synonymous with quality, innovation, and a commitment to excellence.

    Popularly known to the world – sustainability is a core pillar of Carlsberg’s identity, reflected in its ambitious “Together Towards Zero” program, which targets zero carbon emissions, zero water waste, and responsible drinking. Recent years have seen the company embrace digital transformation and leverage cutting-edge marketing strategies, such as experiential campaigns and AI-powered chatbots, to enhance customer engagement.

    Carlsberg’s approach to brewing emphasizes refinement and betterment, evident in its constant pursuit of improving taste, reducing environmental impact and contributing to societal welfare. Whether through the reinvention of its pilsner or its cultural philanthropy, Carlsberg remains a symbol of craftsmanship and progressive values, making it a beloved brand across generations and markets worldwide. In this StartupTalky article, we will learn about Carlsberg’s marketing strategies that have helped shape its global success and enduring legacy.

    Carlsberg  – Target Audience
    Carlsberg – Marketing Mix
    Carlsberg – Key Marketing Strategies
    Unique Features of Carlsberg Marketing Strategies
    Carlsberg – Marketing Campaigns

    Carlsberg  – Target Audience

    Carlsberg  - Target Audience
    Carlsberg – Target Audience

    Carlsberg employs a nuanced marketing approach, leveraging psychographic and geographic segmentation to appeal to diverse consumer preferences across the alcoholic and non-alcoholic beverage sectors. The brand adopts a differentiated targeting strategy, tailoring its offerings to specific customer groups to meet varied needs. Its positioning strategy emphasizes user benefits and product class, underscoring Carlsberg’s rich heritage, premium quality, and distinct flavors.

    Marketing campaigns by Carlsberg have been designed to resonate with different audience archetypes, such as the Rebel, targeting individuals who defy norms and embrace bold choices.

    The brand has also effectively aligned itself with football culture, creating strong associations with game nights and major football events, enhancing its appeal to sports enthusiasts. 

    Additionally, Carlsberg has strategically engaged female shoppers, broadening its audience and diversifying its consumer base.


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    Carlsberg – Marketing Mix

    Carlsberg’s marketing approach combines innovation and strategy to maintain its global appeal and resonate with diverse audiences. Let’s break it down:

    1. Product: Think variety! Carlsberg isn’t just about its iconic beer. Its lineup includes ciders, soft drinks, and even bottled water, ensuring there’s something for everyone while keeping the focus on quality and tradition.
    2. Price: Premium vibes, anyone? Carlsberg’s pricing reflects its commitment to offering a high-end experience. It’s all about serving those who appreciate a touch of luxury in every sip.
    3. Place: With a presence in over 140 countries, you’re likely to spot a Carlsberg product wherever you go. Strategic distribution ensures the brand is always within reach, no matter where you are.
    4. Promotion: Carlsberg knows how to get the word out! From catchy advertisements and dynamic social media campaigns to solid PR efforts, they make sure their message hits the mark and keeps the audience engaged.

    By seamlessly blending these elements, Carlsberg not only meets customer expectations but also keeps the brand fresh and relevant across global markets.

    Carlsberg – Key Marketing Strategies

    Over the decades, Carlsberg has promoted memorable slogans, from “Probably the best beer in the world” to “That calls for a Carlsberg.” These phrases don’t just resonate—they embody Carlsberg’s essence: a beer for life’s memorable moments.

    Founded in 1847, Carlsberg’s flagship beer, Carlsberg Pilsner—also known as Carlsberg Lager—was launched in 1904 by Carl Jacobsen, a man as passionate about quality as he was about aesthetics. No wonder every detail, from the brewery architecture to the beer label, was meticulously crafted.

    Danish artist Thorvald Bindesbøl, a pioneer of Art Nouveau, designed the iconic Carlsberg label. The crown signifies Carlsberg’s premium status, while the hop leaf highlights its commitment to natural ingredients. This attention to detail wasn’t just about branding—it was about building a legacy.

    A Tale of Partnership and Expansion

    Carlsberg and Tuborg joined forces in 1903, recognizing that Denmark’s beer market was too small to sustain their ambitions. After World War II, they set their sights abroad, focusing on Europe and Asia. By the 1970s, exports had tripled, solidifying Carlsberg’s global footprint.

    To achieve this, Carlsberg leaned heavily on innovative marketing. In 1973, the now-legendary tagline “Probably the best lager in the world” was coined for the UK market. Created by Tony Bodinetz, it captured imaginations worldwide and remained the cornerstone of Carlsberg’s branding until 2011.

    Carlsberg wasn’t just about taglines—it embraced multimedia. From Orson Welles voicing TV ads in the 1980s to featuring in the iconic film Ice Cold in Alex, Carlsberg cemented itself in popular culture with the slogan Worth waiting for.”

    Reinvention Through Bold Moves

    In 2011, Carlsberg launched a new tagline, “That calls for a Carlsberg,” aimed at energizing the brand’s appeal. This global campaign spanned 140 markets and even included a dramatic TV ad, The Spaceman.

    Then came 2019, when Carlsberg did the unthinkable: it turned its famous tagline on its head. In the UK, where sales were struggling, it launched the audacious campaign, Probably not the best beer in the world.” The move was a masterstroke, sparking conversations on social media and re-engaging its audience. Following the buzz, Carlsberg introduced the reimagined Danish Pilsner, emphasizing quality with a creative mix of digital, roadside, and rail ads.

    Sponsorships That Score Big

    Carlsberg has long paired its marketing with strategic sponsorships. From the FIFA World Cup in 1990 to UEFA Euro tournaments and English Premier League teams like Liverpool FC and Arsenal FC, Carlsberg has embedded itself in the hearts of sports fans—many of whom are loyal beer enthusiasts.

    Even in India, Carlsberg recognized cricket’s unmatched popularity and sponsored the IPL franchise Kings XI Punjab, connecting with a massive, cricket-crazy audience.

    The Legacy Lives On

    Carlsberg’s story is one of resilience, reinvention, and an unyielding commitment to quality. With bold campaigns, iconic partnerships, and a rich heritage, Carlsberg continues to be at the heart of celebrations worldwide.

    Mastering Experiential Marketing and Social Media

    Carlsberg’s marketing genius often lies in its ability to connect with audiences through clever campaigns and experiential moments. One standout example is the ‘Probably the Best Poster in the World’ campaign in London’s Brick Lane. The innovative poster not only promoted the brand but also dispensed free beer, drawing crowds and creating a massive buzz on social and mainstream media. It showcased Carlsberg’s knack for engaging consumers in memorable, real-world experiences.

    On Twitter, Carlsberg excels at blending humor, cultural relevance, and brand loyalty. Notable examples include heartfelt tributes to Liverpool legend Steven Gerrard. With captions like “#ProbablyTheGr8est Captain in the World”, the tweets highlighted Carlsberg’s creative use of hashtag hijacking to honor Gerrard while strengthening its own brand identity.

    The brand also leverages its platform to encourage meaningful connections. Campaigns like #UnplugToReconnect during Earth Hour urged users to log off social media, grab a Carlsberg, and spend quality time with friends.

    In addition, Carlsberg infuses its feed with witty infographics, such as one playfully portraying its founder as “probably the world’s first hipster”. By combining experiential marketing with engaging social content, Carlsberg continues to prove it’s (probably) one of the most innovative brands in the world.


    Ankur Jain | Founder—Bira 91 & B9 Beverages
    Ankur Jain is an Indian Entrepreneur, who is the Founder and CEO of the beer brand Bira 91. He is also the CEO of the beer manufacturing company B9 Beverages.


    Unique Features of Carlsberg Marketing Strategies

    Marketing, Innovation and Sustainability: The Carlsberg Blueprint for Growth

    Carlsberg’s campaigns are bold and creative, from the 1973 tagline “Probably the best lager in the world” to the 2019 twist “Probably not the best beer in the world.” These efforts capture attention, spark curiosity, and deliver meaningful messages with a twist, showcasing the power of innovative marketing. Carlsberg’s growth relies not only on creativity but also on a strong strategy that includes strengthening local brands, leveraging global icons, and executing with excellence.

    Strengthening the Core

    Carlsberg aims to lead the beer category while expanding into adjacent segments. Key efforts include:

    • Excelling in Execution: Meeting customer expectations, boosting market share, and introducing innovations.
    • Harnessing Digital Power: Using digital tools for better customer segmentation and personalized interactions.
    • Driving Innovation: Refreshing offerings and adapting to consumer trends. The “Funding the Journey” culture ensures efficiency by optimizing supply chains, controlling costs, and tracking performance.

    Seizing Opportunities for Growth

    Carlsberg identifies growth opportunities in:

    • Craft and Specialty Beers: Tapping into demand for unique brews.
    • Alcohol-Free Options: Catering to mindful drinking trends.
    • Asian Markets: Strengthening presence in a booming beer market.Strategic partnerships, such as those with Tuborg, Orkla, and Marston’s PLC, enable market penetration and portfolio diversification.

    A Vision for a Sustainable Future

    Carlsberg’s “Together Towards Zero” program focuses on:

    • Zero carbon emissions.
    • Eliminating water waste.
    • Promoting responsible drinking.
    • Fostering a zero-accident culture. By addressing global challenges like climate change and water scarcity, Carlsberg blends profitability with purpose.

    A Legacy of Action

    Through bold campaigns, smart partnerships, and sustainability initiatives, Carlsberg remains a leader in the beer industry. Its focus on adaptation, innovation, and calculated risks ensures continued relevance and growth.

    Carlsberg’s SAIL’27 Strategy: A Blueprint for Market Leadership

    Carlsberg’s SAIL’27 strategy charts growth and transformation, refining its focus with the updated Accelerate SAIL approach. This strategy emphasizes long-term growth, targeted investments, and efficiency improvements despite global disruptions.

    Key Pillars of the Accelerate SAIL Strategy

    • Premium Growth Expansion: Investing in premium brands, that outperform mainstream offerings, to boost revenue and margins.
    • Driving Digital Transformation: Enhancing sales, value management, and supply chain productivity with digital tools.
    • Cultivating a Growth-Oriented Culture: Rewarding calculated risk-taking, refining talent strategies, and aligning incentives with growth objectives.
    • Commitment to ESG Goals: Advancing goals in carbon reduction, regenerative farming, water conservation, and diversity through the Together Towards ZERO and Beyond program.

    Carlsberg’s updated strategy showcases its resilience and focus on premium growth, digital transformation, and sustainability, securing its position for long-term success.


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    Carlsberg – Marketing Campaigns

    Visual Advertising

    Carlsberg #HappyBeerTime Campaign
    Carlsberg #HappyBeerTime Campaign

    Carlsberg blends digital innovation with audience interaction in its campaigns. The BarBandits campaign featured a beer tap linked to a real-time screen, where visitors posted photos with #BarBandits for a chance to win a free beer. Similarly, the #HappyBeerTime campaign enhanced digital engagement.The Can Beer… series highlights Carlsberg’s cultural and scientific milestones, such as commissioning the Little Mermaid statue in 1909 and innovations like isolating yeast cultures and creating the pH scale. Its messaging also emphasizes sustainability, focusing on reducing carbon emissions and conserving water.By merging its reputation as (probably) the best beer with themes of innovation, philanthropy, and responsibility, Carlsberg cements its socially conscious image. That calls for a Carlsberg!

    TV Advertising

    Tuborg’s “Open to More”

    “Open to More” Tuborg Ad Campaign

    Tuborg launched “Open to More,” a global campaign celebrating exploration. The Open Live ChatBots on Facebook Messenger guided users to hidden spots in their cities through the eyes of celebrities and influencers. A 30-second film, directed by Nez and created by Ben Buswell and Andrew Singleton, complemented the chatbot, reinforcing Tuborg’s ethos, “Open to more since 1880.”

    “The Delivery” by Carlsberg

    “The Delivery” Carlsberg Ad Campaign

    Part of the Betterment campaign, The Delivery stars Mads Mikkelsen cycling through Denmark, reflecting on betterment with examples like the Danish Christiana bike, their twist on the classic pastry, and Carlsberg’s balanced Pilsner.The film celebrates Danish innovation and Carlsberg’s commitment to quality and improvement.

    Good Taste with a Twist by 1664 Blanc

    The Good Taste With a Twist campaign brings audiences to Rue 1664, a world of French luxury and playful surprises. The narrative highlights 1664 Blanc’s smooth character and citrus notes, blending French heritage with modern charm.


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    FAQ

    What is Carlsberg brand positioning?

    Carlsberg positions itself as a premium beer brand, focusing on quality, heritage, and sustainability with the tagline “Probably the best beer in the world.”

    What is Carlsberg main product?

    Carlsberg’s main product is Carlsberg Lager, a premium pilsner beer.

    What does the Carlsberg symbol mean?

    The Carlsberg symbol features an elephant for strength and a hop leaf representing beer quality and ingredients.