In an effort to establish the nation’s first international phone brand, London-based smartphone manufacturer Nothing, which is well-known for its transparent device designs, is increasing investments in India and focusing on young people in the most populous country in the world.
On September 25, the unicorn firm revealed its plan, stating that it would establish a joint venture with Optiemus Infracom, an Indian manufacturing company that plans to invest over $100 million in the nation over the following three years.
Additionally, the U.K. corporation is moving its subbrand, CMF, to India and intends to establish the South Asian nation as its global centre for product manufacturing and export. Chief Executive Carl Pei explained why he believes there is significant development potential in the industry by stating that the government has been actively promoting the “Make in India” initiative for the past ten years.
Nothing CEO Points India as Emerging Market
Pei also emphasised the growing maturity and talent of the Indian market. The brand sees a huge chance to establish India’s first smartphone or smart-hardware company that can expand internationally, he told The Wall Street Journal. ‘It has never been done here before,’ he continued.
In the very competitive global smartphone market, few companies outside of China have been able to compete with companies like Apple and Samsung in recent years. According to Pei, India is Nothing’s largest market, followed by Europe, but the company does not anticipate achieving a 2% market share there this year.
Nothing is placing bets that its Gen Z clientele will propel it to new heights. Nothing in its industry has the youngest user base, according to Pei. Its users are 26 years old on average. Their first or second phone is still being delivered to them. It’s been a calculated approach, and so far it’s working well, since occasionally kids can be a little rebellious and don’t want the same product as their parents and uncle.”
The industry is nothing new to Pei. In 2013, he co-founded OnePlus, a smartphone maker based in Shenzhen, China. Prior to founding OnePlus with former Oppo vice president Pete Lau, he had experience working for Chinese electronics manufacturing firms Meizu and Oppo.
Nothing Rapidly Expanding its Network
Pie’s most recent business endeavour, Nothing, was last valued at $1.3 billion and has been expanding quickly since its creation in 2020. The consumer technology company’s sales are expected to double from 2024 to $1 billion this year.
China has been the source of all exports to markets outside of India, but the company is beginning to export goods from both nations, Pei said. According to Counterpoint Research, Nothing grew at the fastest rate in India during the second quarter for the sixth consecutive quarter. According to Chow, the company is working to develop a devoted clientele over the long haul while advancing AI-powered services and products. “Scale is the short-term challenge.”
Quick Shots
•Moving subbrand CMF to India, positioning
the country as a global hub for manufacturing and exports.
•CEO Carl Pei highlights India’s emerging
market potential and talent pool, backed by the Make in India initiative.
•Nothing aims to be India’s first globally
expanding smartphone and smart-hardware brand.
•The brand’s average user age is 26, with a
strong focus on first- and second-time phone buyers.
In the world of technology, we came far from bringing light to the world to brighten our life. Technology played a crucial role in everyone’s life, as it brought effortless connectivity between individuals. Besides, improving the world in such a way, anything can be possible with the help of technology.
For instance, this ongoing pandemic indeed proved that technology is the sole way to connect people from far distances. On the other hand, companies are combating each other to manifest who has ingenious technology and designing products in order to make people’s lives better than usual. That’s where Carl Pei, CEO of OnePlus commenced his next move in inaugurating his consumer technology company- Nothing. The company set an aim to eliminate the hurdles between people and technology.
In simple words, Nothing is built to generate a seamless and intuitive technology for people without any barriers such as poor connectivity, quality, price etc. Some companies urge us to improve people’s lives by generating innovative products, for example, designing virtual connectivity really helped us in some way or the other in this pandemic. But, Nothing wanted the people to experience not only consumer electronics but also in life by ameliorating a seamless digital future.
Carl Pie, the founder of Nothing and Ex Co-founder of OnePlus, invested his idea in developing technology starting in 2020.
Nothing’s is a London-based consumer technology company. Therefore, Nothing is operable all over the world with a goal to enhance a seamless digital future for people.
Products & Services of Nothing
Generally, Nothing is established to eliminate barriers between people and technology. Moreover, the founder of Nothing already mentioned that the company’s main purpose is to create an ecosystem of products, whereby one device communicates to another.
As of now, on 27th July 2021, Nothing has released its very own first product- Ear (1) which bestows a raw beauty of innovation in experiencing real and pure sound.
Nothing ear (1)
After, Nothing first ever release, the company is planning to release products across multiple categories, keeping in mind that it should be an ecosystem of devices as well as play a vital part in improving the digital world in the future.
Target Audience of Nothing
Nothing only aim is to bestow a seamless digital future to the people, whose lives depend on the digital world, because technology is omnipresent.
Nothing is built to ensure impeccable technology services to the people with the goal to eliminate the barriers faced by the individuals with the technology. Carl Pei proclaimed his next venture- Nothing after parting ways with OnePlus in October 2020.
The company raised its fund around 7 million dollars from various capital ventures such as Kevin Lin, Tony Fadell, Paddy Cosgrave, Kunal Shah, Casey Neistat, Tony Fadell and Steve Huffman.
Nothing opened investment opportunities to the community, the amount to invest is estimated at 1.5 million dollars and one community member will be selected to Nothing Board of Directors. The company recently raises 15 million dollar funding in a Series A round led by Google venture.
What is Unique about the Business Model of Nothing
Nothing is established to create a free flow of technology between people. The company planned to release products across multiple categories covering all the technology devices.
Besides, Nothing has promulgated its new release- Ear(1) where it weighs around 4.7 grams and is considered Ultra-light in weight. The device’s sound is developed by the Teenage engineering community, with an 11.6mm speaker driver designed in it. The Ear (1) is estimated to function up to 34 hours of listening and comes at 6000 rupees.
The company is veil about other products which are in the line of release, so until then Nothing is progressing in generating a seamless digital world in the future.
Nothing, with the launch of its first product Ear(1) had gained the attention of people around the globe for its unique model. The Wireless Bluetooth earbuds sector has a lot of competitors like Apple’s AirPods, Samsung Galaxy Buds, OnePlus Buds, etc but Ear(1) has made to stand out with the design which isn’t similar to any other wireless earbuds available in the market and the exceptional specifications for this price range.
Carl Pei was one integral part of the success of OnePlus and with Nothing similar results can be seen with Carl Pei bringing his customers the best of artistically created consumer technology products.
Even though the company has released only one product after its incorporation last year, Nothing is aiming to prove that their services are gonna bring a unique lifestyle in the upcoming years by releasing sui generis smart devices, which you won’t even find in any other market in the world.
FAQ
What is Nothing?
Nothing is a London based startup company that deals in consumer technology. The company aims to remove barriers between people and technology and create products that are artistic and bring back passion and trust in the consumer technology industry. The company wants to create consumer technology products that are smart and well connected while enhancing a seamless digital world in the future.
Who is the founder of Nothing?
Nothing was founded by Carl Pei in October 2020 after he left Oneplus. Carl Pei was the co-founder of Oneplus in 2013. He implied his idea to bring a barrier-free between people and technology in 2015 and made his path towards creating a world of seamless digital and built NOTHING in 2020.
What is the net funding received by Nothing?
Nothing had raised $7 Million in a seed financing round in November 2020. Investors in Nothing include Tony Fadell, Casey Neistat, Kevin Lin, Steve Huffman, Josh Buckley and Kunal Shah(founder of CRED). Nothing had also invited users to invest in the company by making $1.5 million shares available to the general public. The company also raised $15 million in Series A funding led by Google Ventures.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved byNothing.
Remember carrying those cassette walkmans as a teenager? Well, we no longer need one, as we have mobiles now. Similar is the case of VCR and Analog TV, which too has now become obsolete. The evolution of consumer technology is not unknown. Consumer electronics products have become sleeker, comfortable, and easy to use. There are many businesses and technology experts who are working to make consumer electronics even better. Here we are featuring one such newly established startup that seems all set to make some noise in the consumer electronics industry.
The London Based Startup named ‘Nothing’ is formed with the vision to offer smart consumer electronics products that look so natural that it blends with the background, and seems like ‘nothing’. Nothing’s products are made using custom-made components, which makes the products look stylish and different from the rest.
Nothing was founded in October 2020 by ex-OnePlus co-founder Carl Pei with a mission is to remove barriers between people and technology, to create a seamless digital future. The company wants to come up with consumer electronics products that are beautiful, look very natural, and can be used comfortably and effortlessly.
Nothing’s first product, Bluetooth wireless earbuds ‘Nothing ear (1)’, is ready to hit the market worldwide on 31st August 2021. Nothing has partnered with Flipkart to launch ‘ear (1)’ in India. Starting 17th August 2021, one can pre-order ‘ear (1)’ at Flipkart. ‘ear (1)’ comes with attractive features like state-of-the-art noise cancellation, 3 high definition mics, and clear voice technology that ensures that calls via these earbuds are loud and clear. Besides, earbuds are sweat and water splash resistant. If you are someone who often misplaces your earbuds and wastes time looking for them, you can easily find your earbuds through the ‘Find My Earbud’ option in the ear (1) App. Nothing ear (1) come with a beautiful transparent design.
Nothing ear(1)
Nothing plans to come up with a wide range of products in different categories in near future. All the products will be designed considering the following principles –
Weightless: The products will not have anything unnecessary. Nothing’s products will only have those features or qualities that will enhance the user experience.
Effortless: The products will be easy to use. Nothing ensures seamless interaction between the product and the consumer.
Timeless: The designs will be closer to nature and timeless.
Nothing plans to introduce consumer electronics products that are simple. The products should look so natural that it blends into the backdrop and seems unnoticeable or ‘nothing’. The company’s name is inspired by this very philosophy.
Nothing’s Company Logo
Nothing – Founder
Ex OnePlus co-founder Carl Pei founded Nothing in October 2020.
Carl Pei – Founder of Nothing
Carl Pei is a dropout from Stockholm School Of Economics. He worked as an International Markets Manager with consumer electronics company OPPO, before launching his own consumer electronics brand OnePlus in December 2013.
Nothing – Mission and Vision
As Carl Pei says, “Nothing’s mission is to remove barriers between people and technology to create a seamless digital future. We believe that the best technology is beautiful, yet natural and intuitive to use. When sufficiently advanced, it should fade into the background and feel like nothing.”
Nothing – Business Model
According to Nothing co-founder Carl Pei, initially, the company will not foray into selling software, and will just focus on selling hardware. However, as indicated by Carl, in the future Nothing may sell software products as well.
Many consumer electronics brands use similar components. Thus, the products of these companies look similar. ‘Nothing’ is using custom-made components for making its products, which will surely help the company stand out from its competitors.
Tony Fadell, Casey Neistat, Kevin Lin, and Steve Huffman.
Nothing – Acquisitions and Partnerships
Acquiree Name
About Acquiree
Date
Amount
Essential
Essential is a mobile and home devices company focused on creating consumer technology products for the 21st century.
Feb 15, 2021
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Besides, acquiring Essential, Nothing has partnered with Swedish consumer electronics company Teenage Engineering. Nothing announced Teenage Engineering as its founding partner. The CEO of Teenage Engineering, Jesper Kouthoofd, has been appointed Nothing’s creative lead. Tom Howard, the Vice Head of Design, Teenage Engineering, is operating as the Head of design at Nothing.
Pei said in a statement:
“I’m really excited to welcome Teenage Engineering to the growing Nothing family. They consist of some of the best designers and creatives that I’ve had the pleasure of working with. Together, we’ve created a product roadmap that’s unique and true to Nothing’s vision.”
In the future, Nothing plans to come up with more consumer electronics products under different categories, thus building an ecosystem of devices. The brand’s vision is congruent with the brand name and wants to make technology so natural that it resembles ‘ nothing’.
As Pei says, “I kind of envision a grass field with people having a picnic and there’s no screen, there’s no laptop screen, there’s no phone screen, there’s no smartwatch screen, there’s no billboard screen,” That’s the end state that Nothing aims to achieve.
Nothing – FAQs
What does Nothing do?
Nothing is a new consumer technology business based in London that aspires to eliminate barriers between technology and people to create a frictionless digital future.
Which country is Nothing based in?
Nothing is a new consumer technology business based in London.
Who founded Nothing?
Nothing was founded by Carl Pei in October 2020.
What’s the first product of Nothing?
Nothing’s first product is ear(1), a set of wireless earbuds that can be purchased from Flipkart.
