In a world where every company, small or big, wants to stand out on their social media pages, they would need templates or appealing designs to make an impression. Whether you want to create a resume for your dream job or create a logo for your brand, we all know where to go. Canva is the one-stop solution to fix all your social media-related problems.
In this article, we will read through the business model of one of the most widely used apps for designing, Canva.
Canva was founded in 2013 by Melanie Perkins, Cliff Obrecht, and Cameron Adams, with its headquarters in Sydney, Australia.
Welcome to Canva
Canva is a graphic design tool to help create social media presentations and graphics. The app or tool was designed with the intent to help non-designers or people who do not have the technical experience to create designs as UI/UX people do. With its simple and easy-to-use approach, Canva can be used by everyone, including students, teachers, or social media influencers. The app includes ready-made templates for users to use. Users can download Canva on iOS, Android, Windows, and MAC.
Canva is available worldwide. It is a SaaS platform aimed at helping non-designers create digital and non-digital designs easily. As long as a person has a computer and smartphone, Canva can be easily accessed through a browser or directly by downloading the app. The company claims to be available in 190 countries and 100 languages.
Canva, Homepage
Key Products and Services
Within a span of 10 years, Canva has surely evolved as one of the leading design applications in today’s date. It offers a wide range of services both free and paid-based that includes exclusive services relating to every industry, such as media, newsroom, real estate, tech, fitness, education, startups, healthcare, sports, retail, franchises, and consumer packaged goods.
Here’s a quick look at the below products and services offered by Canva:
Canva Pro: Under this segment of Canva Pro, individuals or companies need to subscribe for a certain amount to get access to unlimited features, animations, premium videos, content planner, and more, which are not available under its free platform.
Try Canva Pro
Canva for Enterprise: This product by Canva is designed to help businesses or companies to create their own version of design templates. This includes features like content creation, brand management, team collaboration, branded team templates, workshops, and many more.
Canva for Education: Canva also offers a design platform for educational purposes. It allows teachers or students to create and personalize lesson plans, infographics, posters, videos, and more. Teachers can also create webinars, tutorials, etc.
Canva for Nonprofits: The company also offers exclusive templates for nonprofit activities under its segment Canva for Nonprofits. It has everything that a nonprofit organization can use to create powerful high-impact social media posts or graphics, presentations, websites, flyers, and signage.
Marketing: The app offers solutions for marketing agencies like logos, posters, flyers, brochures, social media, QR code generators, and more.
Canva Helps in Designing the Logos, Flyers, Brochures
Print: Canva also lets its users print their creations. They can print their designs for business cards, t-shirts, mugs, invitations, hoodies, calendars, labels, and cards.
Canva Offers to Print the Designs
Videos and Photos: Offers services for normal video editing, photo editing, photo collages, and YouTube video editor.
Design Videos with Canva
Visual Documents: Canva offers solutions for visual documentation like presentations, docs, worksuite, PDF editor, whiteboards, and graphs and charts.
Canva Offers Solutions for Visual Documents
Target Audience of Canva
Canva was created for designing purposes that can be used by anyone. The company’s focus is on people who do not belong to a professional graphic background. Its target audience is basically anyone, from casual users to professional teams, from amateurs to experts in design both educational institutions and non-profit organizations.
Business Model of Canva
Canva runs on a distinctive SaaS business model. The company uses both free and subscription, or in other words, freemium version revenue models to market, and convert leads. Canva allows its users to either freely use its specific features or via subscription plans that offer additional elements.
Canva’s platform is developed in a manner that offers all design solutions to its users in one place. There are numerous features of the platform, which include different templates for presentations, social media posts, resumes, brochures, invitations, certificates, newsletters, etc. Further, the app enables users to easily print and publish their designs on a variety of social media platforms.
Unique Selling Point of Canva
We already know Canva is for those who do not have any prior training in graphic design. It adds value by making it very simple for users to design and create. As a user, Canva grants access to a variety of special features that make designing straightforward and enjoyable.
Some unique features of Canva are:
Thanks to the drag-and-drop user interface specialty of Canva, users can easily design and create anything without any hassle.
By offering pre-made and ready-to-use templates, posters, and other graphics, a user’s time is also saved on Canva.
The platform provides numerous features for each industry-specific need.
Along with offering user-friendly features, Canva stands out as a top and reliable design software for many companies. It is trusted by popular companies like Salesforce, Hubspot, Sony Music, Reddit, and Skyscanner.
How Does Canva Make Money?
Canva makes money by offering all the above-mentioned products and services. Moreover, it has three main sources through which it generates revenue:
The Free plan: In its free pricing plan, users can use features like 250,000+ free templates, more than 1 million free photos, and 5GB of cloud storage. This type of plan is meant for those who want to use it for their personal needs.
Canva Pro: Under this, Canva offers some extra features along with basic features. This plan is meant for users who want professional use with features like brand kits, dedicated folders, custom branding, logo design, and collaboration tools.
Canva for Teams/Enterprise: Canva for Enterprise is designed for people who want to collaborate with their teams at a company. It has features like brand controls, dedicated folders for specific projects, the team reports and insights, and cloud storage of 1TB.
Plan
Price
Canva Free
$0
Canva Pro
$12.99/month for one person
Canva for Teams
$14.99/month for the first 5 people
Besides the above-mentioned sources, Canva also has other sources through which it generates its income:
Canva Print: It has a printing service for its users who wish to print their designs. The company has teamed up with various printers that can help deliver the material printed. Canva bases its service fees on the product category, order volume, and delivery location. It offers free shipping, express delivery, and free in-store pickup from FedEx Offices or Staples (USA & Canada only). The company ships to more than 30 countries and charges according to the order.
Canva Design School: Just like a school, Canva also has a design school that offers thousands of courses on design, social media marketing, and branding. These courses are available both online and offline. The online courses are free, while the offline, in-person classes start from $5.
Canva Marketplace: Another way through which Canva makes money is through the marketplace. It allows users to purchase designs for one-time use on Canva. The price of these designs is available for $1. By purchasing these designs, designers can use the platform to list their innovations. For one purchase, Canva charges a 35% commission in exchange for giving these designers the platform.
Conclusion
By establishing a unique way of doing business, where it offers a very simplistic platform for people who can create the design in whichever way they desire, Canva has outshined since its inception. The company is at this stage of tremendous success right now, even if a small proportion of its users choose to purchase the paid plans, it can still easily cover its expenses.
Today, the company enjoys over 100 million users and has over 2000 employees. By acquiring companies like Zeetings, Pixabay, Pexels, Kaleido.ai, and Smartmockups, Canva is bracing itself to be a dominant player in the graphic and software industry. In addition, Canva aims to compete with Google and Microsoft in the office software market with its websites and whiteboard products.
FAQs
What is the target audience of Canva?
Canva’s target audience is basically anyone, from casual users to professional teams, from amateurs to experts in design both educational institutions and non-profit organizations.
How does Canva make money?
Canva has three main sources through which it generates revenue:
Canva Free
Canva Pro
Canva for Teams
What are the key products and services offered by Canva?
Here’s a list of products and services offered by Canva:
The software has made work easier and improved the efficiency of a business with innovative and useful features. Today, companies and agencies are using numerous tools to reduce the workload of an employee significantly and make the day-to-day task much easier.
The need for tools for different agencies may be different in some cases, but there are some tools that are valued for money by every agency owner. These tools hold the capability to fuel your business and increase its growth in a significant manner.
As an agency owner, you must consider using these tools to improve your productivity. So without further Ado, here is the list of tools every agency owner needs to use.
Using tools for the purpose of content editing and writing provides the user with a number of advantages. They allow the user to manage their work with more efficiency and less fizz. Given below is the list of some top good quality content editing and writing tools.
Google Docs
Rating
4.7
Pricing
Free
Website
www.docs.google.com
Google Docs – A Must-Have Tool for Agency
Google docs is a popular and powerful writing tool that is widely used by people for writing and collaboration. The most significant use of Google docs is to work in collaboration with your team on a project. This tool will help you with all your writing work and at the same time you can keep an eye on the progress of the project.
Since it is a cloud-based platform, you can easily access it from anywhere, anytime, and continue your work with convenience. The most useful feature is that you can control access to docs based on the roles you assign to your team. There are a lot more features to explore that will help you with your writing. So try this free tool and supercharge your business.
Grammarly
Rating
4.5
Pricing
Free
Website
www.grammarly.com
Grammarly – A Must-Have Tool for Agency
Grammarly is a writing enhancement tool that helps users improve their writing by identifying grammar, spelling, and punctuation errors, as well as providing suggestions for improving sentence structure and word choice. This tool will help your agency to build reports and letters with no grammatical errors.
The smart AI of this tool is capable of detecting spelling mistakes in real-time and also suggests words based on the context of the sentence. It comes with a web-based application, but you can also use their chrome extension and keyboard to use this tool everywhere you are writing. If you are chatting with your colleagues or clients, this tool makes sure you don’t make any grammatical errors.
Hemmingway
Rating
4.4
Pricing
Free
Website
www.hemingwayapp.com
Hemmingway – A Must-Have Tool for Agency
Readability is an important aspect of writing that makes the audience engaged with content without confusing them with complex sentences and words. Here comes the role of Hemmingway, it is a writing tool that helps writers to improve the readability and clarity of their writing. It highlights complex sentences and suggests ways to simplify them, as well as identifying passive voice and overused phrases.
In your agency, this tool will help you to increase the readability of the sentences. It provides a readability score that helps you to gauge your overall reading experience. On top of that, it provides suggestions to improve the sentence. This tool will empower your business to create easy-to-read and understand emails, reports, and other business documents.
Evernote
Rating
4.4
Pricing
Free and Paid Plans are Available
Website
www.evernote.com
Evernote – A Must-Have Tool for Agency
Evernote is a note-taking tool that allows users to take notes, organize them and store them on the cloud for easy accessibility. Ideas are something that comes anytime, anywhere, so it’s always better to write that idea somewhere before you forget. Here Evernote comes into the picture, it helps you to take notes in a visual format including text, images, videos, and screenshots.
No matter which device you’re using, it automatically syncs everything in real-time so that you can take notes anytime. This will help you to take notes of important information while you’re in a meeting with a client. Also, you can use the Evernote tool to share your ideas with your team and collaborate on projects.
Tools for Research
Each website or blog is in need of proper research and then applied to it to increase its lead generation. There is a number of tools and software made available in the market to consider from. Given below is a list of some well-known research tools.
UberSuggest
Rating
4.4
Pricing
Free and Paid Plans starting from $12 per month
Website
www.neilpatel.com/ubersuggest/
Ubersuggest – A Must-Have Tool for Agency
Ubersuggest is a keyword research tool that helps users generate ideas for content marketing and SEO. As a user, you need to enter a keyword or phrase that you want to research. It will provide a list of related keyword suggestions along with the data such as search volume, competition level, cost-per-click (CPC), and more.
This insightful data will help you to create better ad campaigns. you can easily narrow down your target audience by focusing your campaign on a specific keyword. Along with this, you can also use this tool to find out your next blog idea by having accurate data on competition on the keyword. In this way, you can easily find keywords with high search volume and low competition.
Ahrefs
Rating
4.6
Pricing
Free
Website
www.ahrefs.com
Ahrefs – A Must-Have Tool for Agency
Ahrefs is a popular tool used by digital marketers and SEO professionals to track their website’s performance and research their competitors. It offers a wide range of features that allow users to analyze and optimize their website’s performance. Some of the key features of Ahrefs include keyword research, backlink analysis, content analysis, and competitor analysis.
In the year 2020, it launched its webmaster tool to help its users optimize their content more easily and efficiently. Their crawler of Ahrefs crawls up to 8 billion web pages every day, which is almost one-third of what google crawls. This makes it the 5th active crawler across the internet.
Its Backlink analysis allows you to track the number of links pointing to your website. Content analysis allows you to track the performance of the website. Competitor analysis allows you to track the performance of your competitors.
There are other features also including site explorer, site audit, content explorer, and rank tracker. You can explore all these features using Ahrefs and make your SEO strategy.
BuzzSumo
Rating
4.5
Pricing
Has a 30 days free trial with its price starting from $119 per month
Website
www.buzzsumo.com
BuzzSumo – A Must-Have Tool for Agency
Buzzsumo is a tool that offers a wealth of data and insights for content marketers and social media managers. Its ability to track and analyze social shares, monitor competitors, and stay up-to-date on industry news and trends make it a valuable asset for any brand looking to improve its content marketing strategy.
It helps you to analyze the performance of content across various social media platforms and provides insights on which topics and formats are resonating with audiences. BuzzSumo also provides data on the most popular and viral content in a given topic or industry.
This allows marketers to identify trends and create content that aligns with current audience interests. This can also provide valuable insights into what is working for other brands in the same industry.
Google Keyword Planner
Rating
4.8
Pricing
Free
Website
www.ads.google.com
Google Keyword Planner – A Must-Have Tool for Agency
Google Keyword Planner is a free tool provided by Google to help you research and plan your search engine optimization (SEO) and pay-per-click (PPC) campaigns. It helps you to research keywords, view search volume data, and analyze the competition for specific keywords. You can also see estimated search volume, competition, and suggested bids for advertising on Google Ads.
It provides the ability to find new keywords related to a specific topic, the ability to see historical data on keyword performance, and the ability to create a list of keywords to target in a campaign.
You can use this tool to identify keywords with higher search volume and lower competition. By understanding the estimated search volume and suggested bids for keywords, you can create more effective ad campaigns on Google Ads.
Tools for Designing
Designing is very a important part of each agency. Be it their websites or their logo, both need to be designed properly for a good impression on the opponent. Let’s take a look at some of the well-known designFigma tools.
Canva
Rating
4.7
Pricing
Free
Website
www.canva.com
Canva – A Must-Have Tool for Agency
Canva is a revolutionary design tool that has taken the world of graphic design by storm. With its user-friendly interface and intuitive drag-and-drop functionality, it empowers users of all skill levels to create stunning designs with ease.
Whether you’re a professional designer or a complete novice, Canva makes it possible to create beautiful and engaging graphics, social media posts, brochures, posters, and more.
With a vast library of templates, images, and icons to choose from, you’ll never run out of inspiration or ideas. Canva has everything you need to elevate your brand and stand out from the crowd.
Its key features include a drag-and-drop interface, a massive library of templates and graphics, and intuitive editing tools that make it easy for anyone to create professional-looking designs. With Canva, you’ll be able to create designs that are not only beautiful but also effective in communicating your message.
Figma is a web-based design tool that allows you to create, edit, and collaborate on designs with team members in real-time. With Figma, you can say goodbye to the days of sending back-and-forth design files, wondering if the latest version is the correct one. With Figma, everyone is always working on the latest version.
With Figma, you can design anything from simple wireframes to complex interfaces, all in one place. It’s a tool that seamlessly integrates with the modern design workflow and allows you to work on projects from anywhere, with anyone. The best part? It’s all done in real-time, meaning you can see the changes your team members make as they happen.
Photoshop & Illustrator
Rating
4.6
Pricing
Has a free trial period of 7 days and paid plan starts from $20.99 per month
Website
www.adobe.com
Adobe Illustrator – A Must-Have Tool for Agency
Photoshop and Illustrator are like a dynamic duo, each with their own special powers. Photoshop, the photo wizard, can work magic on images, making them look brighter, clearer, and more captivating. With its advanced editing tools, Photoshop can remove blemishes, adjust lighting and color, and even create stunning digital art.
Illustrator, the vector master, can create crisp and clean graphics with precision. Its vector-based tools allow for easy scalability and make it perfect for creating logos, infographics, and illustrations.
Together, these two programs are a force to be reckoned with in the world of digital design. With their powerful capabilities, they can bring any design idea to life, making it possible to create truly unique and captivating visual content.
In the market, there are several tools developed and made available on the web to take help from. Given below is the list of such tools to help agency owners in their work.
ConvertKit
Rating
4.4
Pricing
Has a free plan and paid plan starts from $9 per month
Website
www.convertkit.com
ConvertKit – A Must-Have Tool for Agency
Convertkit is a revolutionary email marketing tool. It’s a powerhouse of automation and segmentation that’s designed to help you grow your audience and increase conversions.
Its unique approach to email marketing allows you to create custom forms and landing pages, segment your audience based on subscriber behavior, and automate your campaigns with powerful triggers and actions.
It offers powerful features such as forms and landing pages, visual automation, and integrations with popular platforms like WordPress and Shopify. Whether you’re a blogger, podcaster, or online course creator, Convertkit has everything you need to take your email marketing to the next level.
Calendly
Rating
4.7
Pricing
Has a free basic plan and paid plan starts from $8 per month
Website
www.calendly.com
Calendly – A Must-Have Tool for Agency
Calendly is the ultimate time-saving tool for anyone looking to streamline their scheduling process. With its sleek and user-friendly interface, it allows you to easily schedule meetings, appointments, and events with just a few clicks. Whether you’re a busy professional or a small business owner, Calendly makes it simple to coordinate with clients, colleagues, and partners.
Its key features include the ability to set the availability, invite others to schedule with you, and integrate with your calendar to avoid double bookings. Plus, with options for recurring events, team schedules, and automatic reminders, Calendly takes the hassle out of scheduling and keeps you organized and on track.
Has a free trial for 14 days and the paid plans starts from $2 per month.
Website
www.workspace.google.com
G Suite – A Must-Have Tool for Agency
G Suite is a powerful suite of tools that can help you to work smarter, not harder. Developed by Google, G Suite includes a suite of applications such as Gmail, Google Drive, Google Calendar, Google Docs, and more. All of these are designed to make collaboration and communication within a team seamless and efficient.
It is designed with security in mind, ensuring that all of your data is safe and secure. It offers robust security features such as two-factor authentication, encryption, and backup options that keep your data safe and secure.
With G Suite, you can access your files from anywhere, collaborate on documents in real-time, schedule meetings with ease, and keep all your communication in one place.
Tools for Marketing and Advertising
Marketing and advertising form an integral part of any successful business. Check below the list of some popular marketing and advertising platforms that can be used by any agency owner.
Google Ads
Rating
4.3
Pricing
Has a free signup process but charges when coordination starts
Website
www.ads.google.com
Google Ads – A Must-Have Tool for Agency
Google Ads is a powerful advertising platform that uses the vast reach of the internet to connect businesses with potential customers in a targeted and effective way. With Google Ads, you can create ads that appear on Google search results, on websites and apps that partner with Google, and even on YouTube videos.
The platform also offers a variety of ad formats, such as text ads, display ads, and video ads, so you can choose the one that best suits your needs. But what truly sets Google Ads apart is its ability to target specific demographics, interests, and behaviors.
This makes it a highly effective tool for reaching the right people at the right time. And behind this amazing tool, is the tech giant Google, constantly updating and improving the platform to meet the ever-evolving needs of businesses and consumers.
Facebook Ads
Rating
4.5
Pricing
Has a free plan as well as paid plans
Website
www.facebook.com
Facebook Ads – A Must-Have Tool for Agency
Facebook ads is an advertising platform by Facebook that helps to create and manage ads on Facebook platforms. It allows you to target specific demographics, interests, and behaviors to ensure your message reaches the right people.
But it’s not just about targeting, Facebook ads also offer a plethora of ad formats, including video, carousel, and even augmented reality options. This makes the advertising experience truly dynamic and interactive.
Don’t forget about Instagram ads, which seamlessly integrate into the Facebook Ads Manager and allow you to reach the visually-driven Instagram audience with the same precision and creative options.
With features such as targeting options, budget flexibility, and detailed analytics, Facebook Ads allows you to create highly targeted and effective campaigns that drive results.
Tools for Communication
Communication is the key to understanding. Having a subtle understanding between an agency owner and the customer is very important in order to have a healthy business. Given below are some of the most commonly used communication tools that can help an agency owner to communicate effectively with their customers.
Gmail and Meet
Rating
4.5 (Meet) 4.8 (Gmail)
Pricing
Free
Website
www.meet.google.com mail.google.com/mail/
Gmail – A Must-Have Tool for Agency
Gmail and Meet are two powerful tools offered by Google that allow for seamless communication and collaboration. Meet is a video conferencing platform that allows users to connect with others from anywhere in the world in real-time. Gmail, on the other hand, is an email service that allows users to easily send and receive messages, organize their inboxes, and search through their emails.
One unique way to utilize these two tools together is to schedule a Meet video call directly from within a Gmail email thread. This allows for easy coordination and scheduling of meetings without the need to switch between multiple platforms.
Additionally, both Gmail and Meet offer a variety of features such as screen sharing, recording, and integration with other Google apps. These features make it easy for you to stay connected and collaborate effectively, whether you are working remotely or in the office.
Slack has a free plan ad different customized pricing plans
Website
www.slack.com
Slack – A Must-Have Tool for Agency
Slack is more than just a messaging app, it’s a portal to productivity. Imagine a virtual office where you can chat with colleagues, share files, schedule meetings, and even integrate with other tools you use every day. Slack simplifies communication and streamlines tasks, making it easy to stay on top of projects and collaborate with team members.
With features like group channels, direct messaging, and file sharing, Slack allows you to organize conversations and share information seamlessly. Plus, with the ability to integrate with other apps like Google Drive, Trello, and Zoom, Slack becomes a one-stop shop for all your team’s needs. In short, Slack is the ultimate tool for efficient and organized teamwork.
Zoom
Rating
4.5
Pricing
Free
Website
www.zoom.us
Zoom – A Must-Have Tool for Agency
Zoom is a video conferencing tool that helps in connecting people from all corners of the world with just a click. It’s a bridge between distance and proximity, that allows for seamless communication and collaboration.
With its easy-to-use interface, Zoom makes it simple to schedule, join and manage meetings. Its screen-sharing and recording capabilities allow you to collaborate and share documents in real-time.
Zoom’s waiting room feature ensures that only authorized participants can join your meeting, keeping it secure and confidential. Its breakout rooms feature allows you to divide your meeting into smaller groups, making it perfect for team building and problem-solving. Zoom is more than just a video conferencing tool, it’s a bridge that connects you to the world.
WhatsApp
Rating
4.5
Pricing
Free
Website
www.apps.apple.com
WhatsApp – A Must-Have Tool for Agency
WhatsApp is a versatile and user-friendly messaging platform that can be used in business communication in a unique way. One of the key features that set WhatsApp apart from other messaging platforms is its ability to create group chats.
This allows multiple members of a team to communicate with each other in real-time. This makes it easier to collaborate on projects and share information. Another useful feature is the ability to share documents, images, and videos, which can be a great way to share important information with team members or clients.
WhatsApp provides end-to-end encryption, which ensures that all conversations are secure and private. With its combination of group chats, file sharing, and security features, WhatsApp is an ideal tool for businesses looking to improve their communication and collaboration.
Conclusion
As an agency owner, it is essential to have a set of tools that will help you run your business efficiently and effectively. The tools listed above are all crucial for managing clients, tracking progress, and analyzing data.
By utilizing these tools, you can streamline your operations, improve communication with clients, and make data-driven decisions to grow your business. Investing in these tools will ultimately save time and money in the long run.
FAQs
What is the best tool to advertise your business?
Some of the best tools to advertise a business are HubSpot, SEMrush, Hotjar, Canva, etc.
What is an agency tool?
The tools that provide a helping hand in the management of an agency or its working process are considered agency tools.
What is a powerful tool of advertising?
Undoubtedly, Social media is one of the most powerful tools for advertising.
Which automation tool is best in the market?
Some of the best marketing automation tools are Marketo, HubSpot, Customer.io, etc.
Australia ranks among the leading countries for startups worldwide. With a score of 22.45, Australia ranks the 8th best country for startups in 2022. Its physical infrastructure, internal market dynamics, and commercial and legal infrastructure are favorable to the startup environment.
Australia is known for its diversified and technologically advanced economy. Australia continues to encourage the development of several local startups nationally with an international launch. It is also considered one of the quickest countries in the world to start a business. Thus the startup ecosystem in Australia is now one of the fastest-growing globally, with the startup rate being one of the highest in the world.
Venture Capital Fundraising in Australia from 2010 to 2022
As of August 2022, the value of Australian-based venture capital funds was over $539.34 million and around $331.73 million in 2021. With an innovative approach, the startups have gained global market reach taking pride in their “Unicorn” status which is worth more than a billion US dollars. For a more elaborate view, let’s take a look at our favorite startups, piling up more information on each company and its counterparts.
Alex Twigg, Chris Bayliss, David Hornery, Jacqui Colwell, Joseph Healy, Kate Keenan, Mal Hiscock, and Tim Alexander
Founded in
2016
Headquarters
Melbourne, Australia
Industry
Financial services
Total Funding
1.8 billion over 9 funding rounds
Valuation
$970.1 Mn (2022)
Judo Bank Co-founders | Joseph Healy and David Hornery
Judo Bank is an online business bank backed by the SME Guarantee Scheme. With a team of dedicated officials, Judo Bank develops a trustworthy relationship with the proprietors and their SMEs. It provides financial assistance and business loans imperative for each SME. As business is all about striking while the iron is hot, Judo Bank helps SMEs to back their ideas with the funding they need.
Canva
Founders
Melanie Perkins, Cliff Obrecht, and Cameron Adams
Founded in
2013
Headquarters
Sydney, Australia
Industry
Graphic design Software
Total Funding
$572.6 million over 14 funding rounds
Valuation
$26 billion (2022)
Canva Founders | Cliff Obrecht, Melanie Perkins, and Cameron Adams
Canva is the world’s most inclusive graphic design tool that can be used to design and work more seamlessly. Be in logos, web pages, brochures, presentations, social media graphics, business cards, etc. Canva is the most productive digital creator. Available in over 130 languages and on any device, the users can start with one of Canva’s 250,000+ free templates and see where their creativity takes them.
Spaceship
Founder
Kaushik Sen
Founded in
2016
Headquarters
Sydney, Australia
Industry
Fund-investing platform
Total Funding
$54.58 million over 3 funding rounds
Valuation
$360.82 Mn (Jun 2022)
Spaceship Founder Kaushik Sen with Paul Bennetts, Andrew Sellen, and Dave Kuhn
Spaceship is a fund-investing platform designed to help the younger generations to invest in their future. Spaceship offers two portfolios to its customers-Origin and Universe.
Origin is somewhat similar to an index ETF, however, it is not market cap weighted. It invests in 100 Australian and 100 International companies. The minimum fee is 5$. On the contrary, The Universe is more of an active fund. The investment philosophy is based on WWG’s “Where the World is going” principle.
Companies are screened on factors like market cap, future growth potential, management, and even liquidity among other things. The minimum fee is 1$ P/A. With companies such as Amazon, Google, Facebook, and more. Spaceship guides the users to invest in a curated global portfolio.
Uno
Founder
Vincent Turner
Founded in
2016
Headquarters
Surry Hills, New South Wales, Australia
Industry
Financial Services
Total Funding
$36.86 million over 7 funding rounds
Valuation
–
Uno Founder | Vincent Turner
Uno is one of the world’s most authentic platforms that facilitates users with better financial decisions. The best part is that Uno offers online tools to compare loans so that the interest rate does not affect the cost of loans. Whether it is to buy real estate property or to avail of a new loan, Uno can assist with better guidance.
99Designs
Founder
Mark Harbottle
Founded in
2008
Headquarters
Melbourne, Australia
Industry
Design Services
Total Funding
$45 million over 4 funding rounds
Valuation
Acquired by Vista Prints for an undisclosed amount
99designs Founder | Mark Harbottle
99designs is an online platform where you can find designers for clothing and merchandise, art and illustration, packing and labels, magazines, flat-out logos, etc. A bunch of logo designers will throw their hats on their rings and develop various designs based on the specifications you outlined.
However, the whole idea is to have a plethora of options to choose from. The minimum price is $299. Besides collecting briefs from customers online, 99designs offers the services of its community of professional designers to deliver the client’s requirements at the earliest.
Go1
Founder & CEO
Andrew Barnes
Founded in
2015
Headquarters
Brisbane, Queensland, Australia
Industry
E-Learning Providers
Total Funding
$373.25 million over 10 funding rounds
Valuation
$2 Bn+ (2022)
Go1 Founder & CEO | Andrew Barnes
Go1 is one of the most dedicated platforms wherein companies get curated training courses from the world’s skilled training institutions for their employees. It is easily accessible and is one of the ruling eLearning library learning and education that has been famed across countries such as Australia, the United States, South Africa, Vietnam, the United Kingdom, and Malaysia.
Lendi
Founder
Martin Lam
Founded in
2016
Headquarters
Sydney, New South Wales, Australia
Industry
Financial Services
Total Funding
$57.38 million over 4 funding rounds
Valuation
–
Lendi Founder | Martin Lam
Lendi is one of the most reliable online platforms for home loans. Here, users are allowed to choose home loans freely from more than 25 major lenders. Facilitating the acquisition of houses and refinance loans, Lendi thereby negotiates better loans for its users and also empowers them through its online tools and a team of experts.
Power Ledger
Founders
Dr. Jemma Green and John Bulich
Founded in
2016
Headquarters
Perth, Western Australia, Australia
Industry
Software Development
Total Funding
$35 million over 2 funding rounds
Valuation
$57 Mn (2022)
Power Ledger Founder | Dr. Jemma Green
Power Ledger is a tech company that has developed a blockchain-enabled renewable energy trading platform. With market abilities, the company has built a series of products to enable energy trading, renewable asset financing, and moving efficient carbon and renewable carbon credits transactions.
Assembly Payments
Founder and CTO
Simon Jones
Founded in
2013
Headquarters
Victoria, Australia
Industry
Technology, Information, and the Internet
Total Funding
$12.25 million over 8 funding rounds
Valuation
–
Assembly Payments Key People
Assembly Payments is a complete payment gateway that helps businesses manage payment workflows and move funds without any delay. Perhaps it is the perfect way to capture credit cards without a lot of coding on the user’s side. However, Assembly is committed to going beyond excellence to deliver a highly secure system, that meets regulatory standards.
Employment Hero
Founder and CEO
Ben Thompson
Founded in
2014
Headquarters
Sydney, New South Wales, Australia
Industry
Human Resources Services
Total Funding
$290.93 million over 7 funding rounds
Valuation
$837.45 Mn(2022)
Employment Hero Founder & CEO | Ben Thompson
Employment Hero is the best HR software that Australia has to offer. With Employment Hero, SMEs can easily manage HR payroll, employee engagement, and benefits. Along with a team of experts, it has a wide range of products and services lining up for hassle-free compliance with minimum paper works and delivers better employee allowances.
Conclusion
The economy of Australia is growing by leaps and bounds with the technological advancements of its rising startups. While some are fast-moving for completion, others are balls against walls, however, predominantly focused to become the next market leaders.
The series of startups focusing on and winning economic dynamism implies several industries and businesses, but the importance of tech startups is limpid, as enormous companies are either cloud-based platforms or software-based. From professional forums to Financial Technology and from e-commerce to Artificial Intelligence (AI), Australia is no easy feat.
FAQs
What industries are booming in Australia?
Manufacturing Industry, Healthcare Industry, Energy Industry, Food Industry, and Technology Industry.
How many startups fail in Australia?
20% of businesses fail in their first year in Australia.
What is the biggest industry in Australia?
Consumer Goods Retailing in Australia is one of the biggest industries in Australia.
Which country has the most startups?
The United States has the most startups, i.e. more than 70,000 active startups. With a total score of 195.37, the US was by far the best country for startups in 2022.
A picture is worth a thousand words. Whether for creating advertisements, making your content more expressive, or simply creating a beautiful social media post, we need images for various purposes. While there are stock images available for free over the internet, content creators often realize that the options available for free are limited. So, here we have listed the top websites for paid stock photos that offer a wide range of images for all your creative needs. Some of these stock photography sites also contain vector images, illustrations, video clips, graphics, and even music.
Now let’s also talk a bit about the CopyRights. The paid images that you purchase from these stock photo sites are royalty-free images, i.e you are purchasing a license that lets you use the images purchased for a lifetime for purposes like social media posts, presentations, blog posts, sales brochures, or for in-store displays. However, in case you intend to use the bought images for purposes like mass printing in coffee mugs or other items for selling, you may need an extended license. Hence it is always advisable to go through the terms and conditions of the site from where you are purchasing images, to avoid any copyright infringement issues.
So here goes the list of the top paid stock photo sites that you can consider. The pricing plan of these sites is also included so that you can choose the best that suits you.
Let’s explore more about these paid stock image websites, what they have to offer, and how much they cost.
123rf
123rF Website
123rF is known as one of the most distinguished budget stock image websites that contain a wide category of photographs, music, video clips, and vectors. You can find any photographs by searching through the categories. Also, you’d find the most trending and new photographs.
123rF provides different subscription plans along with on-demand credit purchasing plans.
123rf Pricing
Canva Pro
Canva Pro Website
Canva Pro is known for its incredible drag-and-drop image editing feature and tools. While Canva has much to offer for free as well, like free templates, photos, graphics, free cloud storage, and features that lets you collaborate with your team, the pro version comes with much more. For an annual or monthly subscription fee users get access to a huge collection of images, graphics, video, and audio. Besides, there are many other features that allow you to customize your design, schedule your social media posts, and do instant animation.
Canva Pro also comes with the advantage of the unlimited download of stock media which makes it a great choice.
Below is the pricing plan for Canva Pro. Canva Enterprise plan is most suited for businesses.
Canva Pro Pricing
Dreamstime
dreamstime Website
Dreamstime offers a great variety of royalty-free stock photographs with a minimum price of Rs. 16.27INR/download. The interface is simple and you can easily search for and find the photos, videos, illustrations, etc you need by typing in the search box. However, if you want to download free media from Dreamstime, the images, illustrations, etc are available only with a watermark. To access images, videos, and illustrations without a watermark, users need to upgrade to a paid plan.
Dreamstime comes with a free trial of one week where you can download any 10 images for free. Afterward, it costs different subscription and credit plans.
Have a look at Dreamstime’s subscription plans-
Dreamstime Pricing
Shutterstock
Shutterstock Website
Shutterstock is one of the pioneer stock photo websites. The platform consists of a wide variety of stock images, besides illustrations, videos, vector images, and music.
Shutterstock has much more to offer. You can create custom content for your business with Shutterstock Custom. Shutterstock also offers online editing tools that let you edit the media as per your requirements. Besides the website, Shutterstock is available via an app and a Chrome Extension.
Shutterstock offers a range of subscription plans that you can choose from as per your requirements. For single users, it offers an on-demand plan that lets users download the images whenever they need them, within a year. Besides, there are subscription plans that let users access everything including images, illustrations, music, and videos. Interesting subscription plans are also available for teams and enterprises.
iStock is widely famous for the collection of the most incredible and creative imagery that could be perfect for any commercial or personal purpose. It offers the facility of downloading high-resolution stock images. There are numerous categories such as landscape, holiday, seasonal, careers, technology, and many more.
iStock is counted among the most preferred paid stock image websites. iStock also partnered with Craft Stock Plugin which helps users access the iStock images right within Sketch & Photoshop. iStock comes with a free video editor.
iStock Pricing
Pond5
Pond5 Website
Pond5 is known for the collection of a great variety of videos. Although it does have photographs, the video collection is just astonishing. It is one of the platforms having the largest stock video collection online. Pond5 works by building a media marketplace that could be easily accessible for video creating and editing purposes.
Pond5 has around 25 million high-resolution videos with the most incredible features like video editing, patented visual search, and more. All in all, Pond5 has all that it takes to make your videos the best. With SFX, 3D models, and after-effects you can consider using Pond5 if you are into video content creation.
The pricing plans include Pay per Item, where you can pay per image, per video, or per music basis. Besides one can opt for credit packs ( where one can purchase credit and use these credits to buy any media from Pond5 when required) and memberships.
Pond5 Pricing
Media Bakery
Media Bakery Website
Media Bakery is an image aggregator site that curates hand-picked photographs from different sites. The site has a wide collection of Royalty-Free Images, videos, audio and flash content. Media Bakery’s clients include big corporate houses as its collection is very diverse. It has some very amazing features such as scrutinizing the photographs before outlying them for the custom of the users. This facilitates the license of the images as well as the well-developed content for purchasing. Media Bakery also allows users to follow photographers and like images. As per the company site, Media Bakery does not offer subscriptions but does offer credit accounts as of now.
Bigstock is counted among the top paid stock image websites, started in 2004. It has grown with great graphs and now has more than 83 million content for various purposes and events. It comes with great purchasing plans with a 7-day free trial session. It has many outstanding categories of illustrations and photographs.
Bigstock offers distinguished search images and high-resolution of videos with the appropriate keyword selection.
Below is the Big Stock Pricing plan for images:
Bigstock Pricing
Purestock
Purestock Website
Purestock is one of the most standardized paid stock image websites that offer the best quality of images and services. It does not have any trial session or service, but once the premium plan has been purchased, it guarantees the most incredible and licensed protected image with the best resolution. Purestock also offers the search by image option.
Purestock guides you with blog posts and featured artists to let you know how to use the images and other materials.
Alamy is known for its real-life-based images with great special effects. It offers a huge collection of images that you can use and relate to for the society-based works and handles. It always keeps up with the trends and provides great image content. It offers some absolute subscription plans at reasonable pricing.
Alamy provides great effective and convenient customer service along with news feeds and distinct forums. It holds a collection of over 165 million images, vectors, video clips, and more. Checkout Alamy’s pricing plans-
Alamy Pricing
Conclusion
There might be some great unpaid image websites but the services and offers that come with the paid one are non-comparable. The paid stock image websites offer a huge breathtaking collection of images, illustrations, video clips, vectors and many others. This works best with any of your content or blog posts. It makes it more vibrant and encompassing for the viewers. These websites come at very reasonable and affordable prices.
FAQs
What’s the best stock photo site?
Shutterstock, Alamy, iStock, Getty Images, and Canva Pro are some of the best stock photo websites you should consider.
What is a stock photo website?
Stock image websites contain an extensive library of high-quality images, graphics, and often videos, which you’re free to use or different websites also have affordable subscription options.
Where can I get high-quality images for free?
Pixabay, Unsplash, StockSnap, Flickr, and Pexels are some of the sites to get high-quality images for free.
In today’s world, art, drawings, paintings, and illustrations are often viewed as aesthetic experiences. As humans have evolved, they have begun to appreciate the beauty in art, often admiring a painting or illustration purely for its aesthetic value.
Including illustrations or artwork on a website can have a powerful impact on the audience, captivating their attention and drawing them in. Art can also help to emphasize the point of the content and complement the written material. To ensure that the images are effective, it’s important to choose illustrations that are meaningful to the target audience. Ultimately, incorporating art into a website or other forms of communication can be a powerful tool for engaging and connecting with viewers.
Creating illustrations is a crucial aspect of visual communication, whether you’re a graphic designer, a digital artist, or an animator. But with so many illustration tools available, it can be difficult to know which ones to choose. Each tool has its own unique features and benefits, and selecting the right one can make all the difference in the quality and efficiency of your work.
In this blog, we’ll take a look at some of the best illustration tools available, and explore their strengths and weaknesses to help you make an informed decision on which tool is best suited for your needs. This guide will help you find the perfect illustration tool to bring your creative ideas to life.
Best Illustration Software Tools In 2023:
Below are listed some of the best illustration software tools every designer should use to make creative illustrations easily.
Adobe Illustrator – Best Illustration Tool for Designers
Adobe Illustrator is a professional vector graphics editor developed and published by Adobe Inc. It is used by graphic designers, artists, and illustrators to create vector-based graphics, such as logos, icons, illustrations, and typography.
Adobe Illustrator gives its users 2D or 3D graphics manipulation for achieving increased efficiency in the designer’s workflow. Both the designers, including professional graphic designers and digital designers, can use Adobe Illustrator to create different types of attractive digital products.
Adobe keeps its features exciting as well as flexible in Illustrator. These features include easy image cropping, variable fonts, the experience of the modern user, stability enhancements, stylist sets to texts, and faster creation of documents. It also has many more features, which makes it the best and a handy tool for digital and graphic designers.
Adobe Illustrator
Pricing Details:
Plan
Yearly Price
Monthly Price
Individual
$20.99 per month
$33.99 per month
Business
$33.99 per user per month
$79.99 per user per month
Students and Teachers
$19.99 per month
$29.99 per month
Canva
Website
www.canva.com
Rating
4.7 out of 5
Free Trial
Available
Platforms supported
Web, Android, iPhone/iPad
Best For
All your designing needs
Canva – Best Illustration Tool
Canva is a cloud-based graphic design platform that allows users to create a wide range of visual content, including social media graphics, presentations, posters, logos, designing t-shirts, web designing, and other marketing materials. It was founded in 2012 by Melanie Perkins, Cliff Obrecht, and Cameron Adams and has since grown to become a popular tool for businesses and individuals around the world. It’s so easy to use that, even if you have no experience with it, it will help you with graphic design with its drag and drop feature.
This platform provides you with a lot of options to select images, backgrounds, fonts, and templates to make your work easier. Canva offers many things to use for free. Canva is doing great as it can work with a large number of industries, all credits to its numerous templates.
Affinity Designer – Best Illustration Software Tool
Affinity Designer is a professional vector graphics editor developed by Serif, a UK-based software company. Affinity Designer is a great choice for projects which are of personal use. Novice graphic designers also use it due to its intuitive user interface. It is the product that can give a tough competition to Adobe Illustrator. This is because Affinity Designer has a varied suite of tools and user-friendly features.
Affinity Designer is designed for creating vector-based graphics, such as logos, illustrations, and typography. It offers a wide range of tools and features, including pen and pencil tools, shape creation tools, color and gradient controls, and typography tools.
One of the unique features of Affinity Designer is its ability to switch between vector and raster modes seamlessly, allowing users to work with both types of images in the same document. It also offers support for multiple artboards, allowing users to work on multiple designs in the same document.
It is tailor-made for users who want to accommodate a budget-friendly alternative without compromising functionality. It boasts 1,000,000% zoom, which puts it easily in the CAD realm. This platform supports various formats, including RGB, CMYK, and ICC.
Pricing Details:
Product
Price
Affinity V2 Universal License (For macOS, Windows & iPadOS)
₹14,900.00
Note: Licenses for businesses and educational institutions are also available on request.
Procreate
Website
Procreate.com
Rating
4.8 out of 5
Free Trial
Not Available
Platforms supported
Web
Best For
Designing digital sketches, paintings, and illustrations
Procreate – Best Illustration Tool
Procreate is a popular digital painting and illustration app designed exclusively for use on iPads and iPhones. It offers a wide range of tools and features that allow artists to create detailed and realistic artwork using digital brushes, pencils, and other tools. The app has gained a large following among artists, illustrators, and designers, thanks to its intuitive interface, powerful set of tools, and ability to create high-quality, print-ready artwork.
Some of Procreate’s key features include layer support, customizable brushes, 4K canvas resolution, and support for a variety of file formats. It is a powerful tool for both hobbyists and professionals looking to create digital artwork on the go.
Pricing Details:
Procreate is a paid app that can be purchased for a one-time fee of $12.99 on the App Store.
Inkscape is a free, open-source vector graphics editor that is available for Windows, Mac, and Linux operating systems. It is designed for creating and editing vector-based graphics, such as logos, illustrations, diagrams, and technical drawings. Inkscape uses Scalable Vector Graphics (SVG) as its native file format and supports other common file formats, such as EPS, PDF, PNG, and JPEG.
Inkscape offers a wide range of tools and features, including the ability to create paths, shapes, text, and gradients, as well as support for layers and object grouping. It also includes a variety of filters and effects, such as blurs, shadows, and transparency.
Pricing Details:
Inkscape is FREE and Open Source Software.
Krita
Website
Krita.org
Rating
4.5 out of 5
Free Trial
FREE and open source painting program
Platforms supported
Web
Best For
Creating digital painting and illustration
Krita – Free Illustration Tool
Krita is a free, open-source digital painting and illustration software that is available for Windows, Mac, and Linux operating systems. It is designed for artists, designers, and other creative professionals who want to create digital artwork using a wide range of tools and features.
Krita offers a comprehensive set of painting and drawing tools, including brushes, pencils, and pens, as well as support for layers, masks, and color management. It also includes a variety of features for creating animations, such as frame management and timeline editing. These features make Krita a popular choice for creating high-quality digital artwork and animations.
Corel Painter – Best Illustration Tool for Designers
Corel Painter is a digital painting software that allows artists to create digital artwork that emulates the look and feel of traditional media such as oils, watercolors, charcoal, and pastels. It is designed for professional artists, graphic designers, and illustrators who want to create high-quality, expressive digital paintings and illustrations.
Corel Painter provides you with a wider range of tools with materials and traditional artists. With the help of a mouse and tablet, the designer will be able to create the effect of a real painting or drawing medium such as color pencil, oil, charcoal, watercolor, and chalk.
Some non-traditional features, like F/X, Distortion, pattern pens, and image hose, give designers a free hand to apply less conventional elements to an image. Corel Painter imitates traditional media’s visual characteristics and functions such as charcoal, oil paint, pastel sticks, airbrush, and felt pens.
Pricing Details:
Plan
Price
Corel Painter 2022 – Buy
a perpetual license for a one-time payment of $429.00 USD
Creating high-quality digital art, comics, and animations
Clip Studio Paint – Top Illustration Tool
Clip Studio Paint is a multi-purpose digital painting software that comes with vector graphics. It is widely used by illustrators, comic artists, and animators to create high-quality digital art, comics, and animations. It is quite ideal for inking and rendering with the help of its useful and unique functions. Clip Studio’s asset library enables the designers to test the emerging concepts, create sketches using foliage brushes, and create sketches using pattern textures.
It has characters or items that are 3D models and backgrounds, which would give pose and angle and further helps as a visual preference. It also comes at a competitive price, making it affordable for the designers. It gives a free hand to the artists to draw crisp lines using brushes, movie concepts, or organize games by creating thumbnail grids. It also applies color variations to images or artwork layers.
Overall, Clip Studio Paint is a versatile and powerful digital art software that offers a range of tools and features for artists of different styles and disciplines.
Adobe Photoshop is a popular software application for digital image editing and graphic design. Adobe Photoshop was programmed in 1988, and from then, it has become a major part of a designer’s life. Adobe Photoshop is a versatile and great platform for the efficient creation of patterns and prints to make your result one of the best in the world of designing. And those who are into graphic designers have numerous options, tools, and cool settings for creating new opportunities for you.
It helps you create designs that are authentic and cherished to the eyes that too with proper guidance. It helps mostly in building your confidence while designing. There are many new insights to enjoy here.
Photoshop offers a wide range of tools and features to support different types of image editing and design, including layers, masks, filters, and various drawing and painting tools. It also includes features for working with 3D graphics, video, and animation.
Pricing Details:
Adobe Express
Plan
Price
Free
FREE forever
Premium
30-day free trial, then ₹797.68/month including GST
Photoshop Plan
Plan
Price
Single App
FREE forever
Premium
7-day free trial, then ₹1,675.60/month including GST
CorelDRAW is a vector graphics editor developed and marketed by Corel Corporation. It is widely used for creating logos, illustrations, technical drawings, and other types of vector-based graphics.
CorelDRAW provides a great graphics editing platform that can churn out both vector as well as raster graphics. It comes with a version of Corel Paint software which is free. It is included with Corel Paint to give you a helping hand for the creation of the upcoming raster illustrations.
CorelDRAW offers a wide range of tools and features to support different types of vector graphics design and layout, including shape tools, text tools, color palettes, and object styles. It also includes support for raster graphics, allowing users to work with both vector and raster elements in the same project.
It’s better to have a lot of variations in illustrations and the latest version, which even supports the famous apple pen. It also allows the designers to edit vector as well as raster graphics with various kinds of tools and some of the custom brushes. Indeed, it’s not as efficient as Adobe Photoshop, yet it’s still one of the great illustration tools in the industry.
Pricing Details:
Plan
Perpetual license
Subscription Model
CorelDRAW Graphics Suite 2021
$499 USD for a full license
$249 USD per year, or $22.49 USD per month, with a 15-day free trial available
CorelDRAW Standard 2021
$299 USD for a full license
$179 USD per year, or $16.50 USD per month, with a 15-day free trial available
CorelDRAW Essentials
$129 USD for a full license
$99 USD per year, or $9.99 USD per month, with a 15-day free trial available
We saw how the evolution took place from the caves to our phones and laptops or desktops. But this is not the end because evolution keeps going and has no endpoint. With growing technology, illustration software is enhancing its design-making capability.
The world of illustration tools is vast and diverse, offering an array of powerful software options to suit the specific needs of artists, designers, and other creative professionals. Whether you’re looking for a robust vector graphics editor or a digital painting software, there are plenty of options to choose from.
Ultimately, the best illustration tool for you will depend on a variety of factors, including your specific skillset, artistic style, and the type of work you’re creating. By choosing the right illustration tool, you can unlock your creative potential and bring your unique artistic vision to life.
FAQs
What is digital illustration?
Digital illustration is an art with the use of digital tools, such as a mouse or tablet, in combination with drawing software.
What are illustration tools?
Illustration tools are software applications or physical mediums that are used to create visual representations of an idea or concept.
What are the top Illustration tools for designers?
Some of the top illustrators for designers to use are:
Adobe Illustrator
Canva
Affinity Designer
Corel Painter
Clip Studio Paint
Adobe Photoshop CC
Corel Draw
Which illustration tool is best for beginners?
For beginners, we recommend starting with a user-friendly tool such as Procreate or Sketch. These tools have a range of brushes and features that make it easy for beginners to create stunning illustrations without a steep learning curve.
What is the difference between vector graphics and digital painting?
Vector graphics are created using mathematical equations and can be scaled without losing quality. Digital painting, on the other hand, is created using brushes and can mimic traditional media such as oil, watercolor, and pastels.
Can I use illustration tools for animation?
Yes, many illustration tools such as Adobe Illustrator and Procreate have features that allow for animation. However, for more complex animations, you may need to use specialized animation software.
Is CorelDraw free?
CorelDraw leading graphic design software suite is free of charge for 15 days trail.
What is Adobe Illustrator used for?
Adobe Illustrator is a design app that is used forcreating logos, icons, drawings, typography, and various illustrations.
Is Clip Studio Paint free?
First time users of a monthly usage plan can use Clip Studio Paint for up to 3 months free of charge.
Social media is the place that most people now choose to share their thoughts, interests, day-to-day activities, ideologies, information, and basically every activity and the tiniest of moments and memories from their lives. The swift growth of technology and the arrival of affordable devices like laptops and mobiles further served as a boon for social media’s escalation.
It has been seen in 2021 that there are around 4.48 billion active social media users in the world. This growth has been recorded at 13.13% in the past year alone, thereby indicating that the growth of social media is very much real, palpable. With the increase of users, the number of social media platforms has also largely multiplied.
All of these speak volumes of the hassles that an individual or a company needs to undergo to manage their social media accounts across different platforms today, which has become crucial to ensure the recognition of a brand or a business on social media.
Keeping the audiences engaged is the motto! To monitor the performance of all the social media handles, create and schedule content, edit them, duly optimize them and make quality uploads are more than important today. Here’s where the social media posts schedule management tools come into the scene.
Right from posting an update to analyzing your performances, the management tools take care of everything. These serve as time-savers and help you invest in creating quality posts, designed to improve the growth of your brand or business.
If you are still wondering what these tools are and how they will help you or if you are confused regarding what to choose, then don’t worry. This is because here in this article, we have decided to visit some of the best tools available in the online market to effectively manage the social media calendar.
Sprout Social – Best Social Media Scheduling Tools
Sprout Social is a software company, which comes with excellent solutions for analytics, marketing, and account management. Launched in 2010, Sprout Social has grown to be one of the best brands with the most effective range of social media management tools largely used by businesses and individuals. They’ve nearly 30,000 business customers, including brands like Shopify, Evernote, Casio, etc. Sprout’s automatic scheduling of posts allows you to schedule upto 10 posts per day. Based on your past actions, Sprout Social suggests you some best timings for your posts. The social content calendar option allows you to view, edit, reschedule or delete posts from your social accounts at one point.
Attributes
Schedule + Duplicate feature helps you customize posts for each social media platform, without having to copy-paste them repeatedly.
Optimal Send Times will be assessed by Sprout’s ViralPost, to identify the best time for posting your niche on social platforms.
An extension for Sprout can be added to your browser, which makes it easy for you to share any link immediately you come across.
Pricing
A free trial of 30 days will be followed by three monthly plans. With an annual commitment, you can get little discounts on these prices. Standard – $99/month Professional – $169/month Advanced – $279/month
Hootsuite
Hootsuite – Best Social Media Scheduling Tools
Hootsuite serves as a trusted brand for more than 15 million people around the world and for 800 Fortune 1000 companies as well. It provides a one-point destination for all your social media management requirements, which helps you create and schedule posts for a future date. You can manage all your social media accounts like Facebook, Instagram, Twitter, LinkedIn, and YouTube at one stop, by integrating them into Hootsuite. It identifies the time gap between your posts and helps you fill them, thus saving plenty of time.
Attributes
Allows to create, plan and schedule posts well in advance to avoid last-minute tensity. Multiple posts can be scheduled at once through their Bulk Composer.
An option to respond to messages from different platforms in one place. Filters help you to prioritize important messages that require action and discards the rest.
Analyze your activities on all the platforms in one place to efficiently evaluate your performance.
Pricing
There are three plans available and an additional fourth one namely, Enterprise Plan which is custom priced. You need to contact Hootsuite for the exact pricing. The other three plans are: Free Trial – 30 days Professional – $49/month Team – $129/month Business – $599/month
Agora Pulse is a popular social media management tool that allows users to manage, schedule, and respond to posts from different platforms. With a beautiful user interface, it supports the managing of platforms like Facebook, Instagram, Twitter, YouTube, and Google+. There is a built-in calendar, that gives a bird’s eye view of all the posts that had been posted or scheduled for a future date, awaiting approvals, and that have gone live. It educates you with the latest trends and helps you understand your audience.
Attributes
Unified Social Inbox brings your followers’ messages from all platforms into one box where you can categorize and label them as per your preference.
Keeps you informed about the public responses for your brand and that of your competitors.
Allows you to organize, collaborate and optimize your posts for a better reach of audience.
Pricing
Agora Pulse offers a free plan with limited features. Their full-fledged features come under three plans, out of which Enterprise Plan is priced based on your requirements. There is a free trial offered for 30 days. You can get a discount of 20% with an annual subscription commitment.
Pro – $99/month Premium – $199/month
Later
Later – Best Social Media Scheduling Tools
Later is a marketing and social media management platform, that helps businesses to schedule and plan their social media operations. Initially, it was formed to help users with Instagram posts. Later, it expanded its operations to Facebook, Twitter, and Pinterest. Later allows you to visualize, plan, analyze and schedule posts. Once done, it can send the post to your mobile phone on the specified date and time, where it can be posted with a click. They express themselves as Instagram-friendly.
Attributes
Later makes the scheduling task even simpler while planning for a week. You can just Drag-and-Drop the post at the required time of the day.
The latest trendy Hashtags can be identified through Hashtags Tools.
Scheduling can be done for upto 30 days. Later can automatically upload your post once scheduled, without the need for your further involvement.
Pricing
Here too, there is a free plan with fewer features. A Free Trial of 14 days is available and yearly plans offer you a discount of 17% on the below prices:
Buffer is a digital marketing company the website of which has a collection of powerful management tools for social media. With the tools offer by Buffer you can customize posts for each of your social media accounts independently. The calendar view summarizes your activities for a quick glance. Furthermore, you can also analyze the performance with the help of the Analytics feature. Scheduling and publishing in social media are made easy and time-saving through Buffer.
Attributes
Buffer assists you with suggestions on how to improve your performance, with few clicks.
The impressive calendar tool allows you to plan your campaign and posts in advance, thus saving time.
Labels and Hotkeys prioritize the important comments, making it easy for you to skip the unimportant ones.
Pricing
There is a Free Plan available, which can only manage upto 3 channels. The Essential Plan of Buffer charges $6/month and offers the addition of unlimited channels. Buffer also allows a free trial of 14 days to its customers.
Planoly stands to be the major planning solutions for many brands on social media. They have served more than 8,50,000 people including users from Fortune 500 companies. Planoly is an easy-to-use tool and adding of images or videos can be done through simple steps. They offer a wide variety of facilities for social media planning like, Drag and drop for easy scheduling of posts, easily ascertaining the time gap between contents through their grid system, identifying what needs to be improved through Analytics and so on.
Attributes
Sellit allows you to convert your social account into an online store with just a click. You can sell anything to your followers without the need for website.
StoriesEdit helps you create designer posts for your social account.
Planoly promotes themselves as an official partner of Instagram and Pinterest.
Pricing
A free plan with limited features is given. Free trial of 7 days is offered after purchasing one of the three plans. A discount is given for purchases with annual commitment. Solo – $9/month Duo – $19/month Custom – $29/month
MeetEdgar
MeetEdgar – Best Social Media Scheduling Tools
MeetEdgar is another social media management tool, that comes with all the common features as of its competitors like, scheduling tasks, auto posting and many others, with you involving less. Different categories like blog posts, promotions, quotes, etc. can be added and queued to the calendar to be posted on a future date. It has a good interface and commitment less Free trial for 7 days.
Attributes
Edgar even does the scheduling on your behalf. It uses the uploaded contents from content library and schedule a post for you.
If the content time gap increases, it automatically chooses some of your evergreen contents or posts, and re-posts them on your account to maintain consistency.
Pricing
Free Plan – No cost Edgar Lite – $19/month Edgar – $49/month
Sendible is a simplified social media management tool that performs scheduling, posting and reporting the needs of users. Sendible provides you with a deep segmented analysis of your performance in social platforms. You can capitalize this opportunity for a huge audience as Sendible takes you through 20 different social platforms.
Attributes
There’s an in-built Google Analytics facility that helps you assess the content’s performance and improve it.
Sendible telecast real-time feedback for your posts.
They ensure a good contact management with your customers by including their CRM in the app.
Pricing
Discount of 15% is offered on yearly subscription and a free Trial of 14 days is given on purchasing any of the monthly or yearly plans. There are four set of plans available: Creator – $29/month Traction – $89/month Scale – $199/month Expansion – $399/month
Canva
Canva – Best Social Media Scheduling Tools
Canva is basically a graphic design company, which helps in designing graphics, posters and other requirements for social media. Canva Content Planner and Scheduler was introduced recently and now, it supports multiple social media platforms. They’ve integrated ‘Schedule post’ feature with their primary work of graphic designing, which gives a creative output to post on social media.
Since Canva Content Planner is a new arrival, it is getting better day-by-day and keeps adding new features consistently. With their level of success in designing market, this new content planner would surely reach the cliff, leaving their competitors behind.
Pricing
Canva Content Planner comes as an add-on to Canva Pro plan which is priced at $12.99/month.
TweetDeck was originally formed as an independent company but later it was acquired by Twitter. It is an exclusive facility for Twitter and helps you manage multiple Twitter accounts at one spot. Scheduling of Tweets for multiple accounts can be done efficiently using TweetDeck. It is a simple and effective tool and provides their service at absolutely no cost or plans.
Attributes
Advanced Search option helps you find your search by using features like Type-ahead, sentiments, column filters, wildcard and more.
Though it is Twitter excusive, LinkedIn account can be integrated for convenient management.
Conclusion
Social media calendar management tools ensure investing your time on essential needs and enhancing your social page with quality content and rooted audience. They help in scheduling, organizing, posting, analysis, optimizing contents and many more. All of the above tools perform these basic functions, while some of them outstands the others through their special features. Depending on the size and need for your social platform, you can choose the right tool, that optimally satisfies all your requirements.
FAQs
What is social media scheduling tools?
A social media scheduling tools are SaaS tool that helps you schedule social media posts for multiple social media accounts for a certain date and time.
Which are the best Social media posts scheduling tools?
Some of the best Social media posts scheduling tools are:
Sprout Social
Hootsuite
Agora Pulse
Later
Buffer
Planoly
MeetEdgar
Sendible
Canva
TweetDeck
What is a social media calendar?
A social media calendar is an summary of all your upcoming social media posts and schedules. It is generally organized in the form of a spreadsheet, Google calendar or interactive dashboards.
Business Development refers to the actions such as initiatives, plans, and concepts designed to make a business more efficient. It is the process of making business-related decisions that are strategic and accelerating the expansion of business, generating more revenue and maximising profits by forming strategic partnerships.
Before we go into the topic, let’s take a look at who a business development manager is.
A Business Development Manager is the person who creates a growth plan which is centred around the financial benefits and satisfaction of customers. They could play a variety of roles throughout an initiative. This could affect the long-term performance of a company. The company’s business development team are always looking for new ways to make money.
Different businesses development activities are executed in various departments, including marketing, sales and management, along with managing vendors and their products. These include networking, negotiation collaborations as well as cost-saving strategies and collaborations. These various divisions are led by the goals to develop business. The tasks of business development are carried out internally or with the assistance of an expert in the field of business development.
Roles & Responsibilities of a Business Development Manager
The Roles & Responsibilities of Business Development Manager Explained
A Business Development Manager is required to fulfil essential duties and responsibilities. They have to accomplish both long and short-term objectives. The main tasks of a business growth manager are listed below.
Recognizing and attracting salespeople with the appropriate abilities to increase sales performance.
They should coach and supervise their sales team in order to improve their performance.
Make sure that the resources are managed according to the budget requirements for executing the business plan.
Examine the needs of customers and the conditions of a market that is competitive. This aids in making an improvement in the preparation and implementation of sales plans.
New business opportunities can be created through networking, cold-calling and more.
Enhance the marketing strategies to increase awareness of the product offered by the business through coordination with the marketing department.
Make sure that the information is communicated about the most recent business information is shared among the corporate communications team, sales staff and management as well as customers.
These are the mosteffective strategies for business development:
1. Recognize Your Competitors
The primary strategy for business growth is to understand your competitors. You must evaluate the services they provide and analyze the factors that make your company stand out from the rest of the pack.
2. Tap the Right Opportunities
It is advisable to check your contacts with those you intend to strike the deal with. It is essential to identify potential customers to work with. It is essential to search the market for an effective partnership before signing any contract.
3. Pay Attention to Your Website
In today’s world, the appearance of a website is important significantly. It is because the majority of consumers browse through websites for businesses prior to making a choice. Therefore, it is important to include videos and other new features to your website to be the most popular choice for potential customers.
4. Sharpen Your Listening Skill
Being able to listen is the best method of business development that one can employ to grow their business. The role of the business manager is to know the viewpoint of the client, the issues or problems and the type of work that is done. Therefore, they must be a good listener in order to expand their business.
5. Take a Look at Online Reviews
Nowadays, customers read online reviews to determine if they are required to conduct business with a certain business or not. So, it is important to create a Google notification for your company to track responses to online reviews as needed.
6. Focus on Client’s Requirement
It is important to communicate what the client wants instead of presenting the services you offer. You must be attentive to the concerns of your client to ensure that you tailor your services according to the needs of your client.
7. Time Management
Never say – I don’t have time, because time management is among the most essential abilities that every successful entrepreneur should have. It’s all about prioritizing tasks. First, complete the work that is important and then move on to other tasks.
8. Offer Quality Services
When you begin working with customers, it’s time to please them with top-quality services. The client should be given a strict deadline in order to be able to access new business opportunities following the completion of one task.
9. Innovation At Its Best
If you can offer something unique to your clients, it is likely that they’ll continue to do transactions with you. Everyone wants items or solutions that have most recent on the market.
10. Networking Events
Make sure you maintain the network. Being in the office and making different plans does not help by yourself. You must attend various business gatherings that aid in building your network.
List of Business Development Tools
Often used tools for business development
There is a myriad of business development tools that could help to improve your business. A few tools used by business executives in business development include:
Semrush
If you’re searching for organizations to work with, Semrush will help us identify the most lucrative commercial opportunities. Semrush is a SaaS (software as an online service) platform. It provides subscriptions to marketing analytics software and online visibility. It also offers keyword strategies as well as reports on data. The platform was founded by Dmitry Melnikov and Oleg Shchegolev in 2008.
Semrush provides so many functions and insights. It is mainly utilized in the implementation of digital marketing and strategic planning. The tool has advanced functions such as competitor insights, topic research, SEO audits, lead generation tools, and keyword position tracking.
Every business development team needs a powerful email tool that can assist them with their outreach. AWeber is a great email marketing tool that can send different email campaigns. Also, you can schedule an automated sequence by using this tool.
It allows to tag different emails based on clicks and open rates. That will help to categorize your prospecting lists, to keep the most interested ones. It includes advanced features like drip campaigns and A/B testing. AWeber is designed in a way that is easy and intuitive to use. It was founded by Tom Kulzer in 1998.
InstaPage, Inc. is an online software business based in America. It was founded by Tyson Quick in 2012. Additionally, he is the current CEO of the company. InstaPage is a great tool to design and create custom landing pages. You can design a custom page that is targeted at the business rather than posting a link to our business partner on our public home page.
InstaPage has a feature called Heatmaps. It allows you to see which users are scrolling and clicking most on the page. It helps us optimize conversions.
Fiverr
Fiverr is a great tool to assign certain tasks to others, such as freelancers. It allows us to concentrate on the important work by delegating repetitive tasks to other people. Additionally, it helps us save time. Fiverr is demonstrating a different method of freelance work.
It lets you browse the site exactly as you would shop instead of creating a post and taking bids. Fiverr was established in 2010 by Shai Wininger along with Micha Kaufman. There are so many options available on the website. It provides writing, translation, graphic design, programming and editing videos, among others.
Canva
Canva is a fantastic platform for graphic design. It lets users create posters as well as social media images, documents, presentations and other visual media. It is available both on mobile devices and on the web. It incorporates a wide variety of templates including fonts, images, and illustrations.
Users can choose designs from the range of designs designed by professionals, and then edit the designs. It also allows users to upload images using the Drag and Drop interface. Paid subscriptions, which include Canva for Enterprise and Canva Pro also come with additional options. It was created in 2012 by Melanie Perkins, Clifford Obrecht along Cameron Adams.
LinkedIn
LinkedIn is a social network that focuses on employment. It is home to around 706 million members spread across 150 countries. Users can search for things related to work on LinkedIn. It is mostly used to facilitate professional, social and career-related networking. Employers post jobs to locate candidates. Additionally, job candidates post their CVs to be considered for a position.
The website functions to serve as an internet-based directory for professional and non-professional organizations. Additionally, it lets you find people based on their jobs and establish connections. It assists in expanding our networks. LinkedIn was created in 2003 byReid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillan.
We know now who the business development manager actually is, and what his roles and responsibilities are. The strategies they employ to grow their company, and the tools commonly used for business development, can make them stand above the rest of their competition.
FAQs
What is the business development process?
Business development is the process that is used to identify, nurture and acquire new clients and business opportunities that increase profitability and growth. A business development plan is a document that outlines the strategies you’ll employ to achieve that goal.
What does the business development manager do?
The job of a business development manager is to find prospects for sales, pitch products or services to potential customers and maintain a positive connection with new customers.
What are the roles and responsibilities of a business development manager?
The role and responsibilities of a business development manager include:
Recognizing and attracting salespeople with the appropriate abilities to increase sales performance.
They should coach and supervise their sales team in order to improve their performance.
Create business plans and effective sales plans to meet the goals of sales.
Implement training and programs to improve abilities. Also, address the issues discovered in the business.
Make sure that the resources are managed according to the budget requirements for executing the business plan.
Which are the most effective business development tools?
Here’s a list that includes the most effective tools for business development.
SEMrush
AWeber
InstaPage
Fiverr
Canva
LinkedIn
What are the strategies for business development?
Strategies for effective business development include:
Today the demographic characteristics of businesses have changed because of the increasing presence of women entrepreneurship and their leadership skills. In today’s world, women-led businesses are playing a very prominent role in the economic growth of the society, generating more employment and the upliftment of the society as well.
According to an analysis made by Boston Consulting Group, women-driven startups which get funded are way more successful in terms of generating higher revenue. It is said that women have strong business plans and have high resilience and adaptability skills.
In today’s highly competitive market, there is one woman that has not only emerged to be a great entrepreneur but also has proved to compete and survive with tech giants like Microsoft and Adobe. The Australian entrepreneur has built a design platform that is a big rival to the tech giants. So, Let’s look at the success story of Australian billionaire Melanie Perkins.
Born to an Australian mother and a Malaysian father, Melanie has had a multi-cultural family. Her parents belong to engineering and teaching backgrounds. Melanie had an entrepreneurial spirit since her childhood. She started her first business around the markets of Perth, where she sold handmade scarves at the age of 14.
Melanie Perkins – Education
For most of Melanie’s childhood, she attended Sacred Heart College. Melanie pursued her career in communications, psychology, and commerce from the University of Western Australia. As part of her major studies, she also taught basic computer design. This was when she realized that students struggle to work in technical and complex platforms like photoshop and illustrator.
It was with Cliff Obrecht her husband when Perkins co-founded her first startup named Fusion Books. It is a platform that allowed students to design their yearbooks of school by using simple tools like drag and drop, illustrations, fonts, etc.
She started working on this platform at her mother’s place where her parents helped Perkins to print these yearbooks. She started connecting with people in colleges and universities to get new clients for her business. Very soon, it started to grow and become the largest yearbook company in entire Australia.
It was the time when Fusion Books was performing very well but Cliff and Melanie were running out of funds for growth and expansion. They wanted to take assistance and help from venture capitalists but no one agreed and believed in the idea.
During this period, Fusion Books became Canva Inc. In the beginning, it was very challenging for Perkins and Obrecht to get funding from investors. They had an opportunity to visit a prominent investor Bill Tai in the year 2011 in Perth.
They didn’t receive any funding from Tai but were regularly invited to kite-surfing gatherings where many other tech investors joined too. A few of these gatherings were held at Silicon Valley, where Perkins and Obrecht touched every single opportunity they could, but still couldn’t get any help.
The Launch of Canva
Melanie Perkins with Cliff Obrecht, and Cameron Adams
One fine day they met with a former Google executive who after years of struggle came as a blessing. Cameron Adams joined the team and also supported Canva to get funding for the brand to grow.
In 2013 the company was officially launched after two rounds of seed funding where Melanie Perkins was announced the CEO of the Canva, Obrecht as the COO, and Cameron Adams as the CPO of the company.
Canva started to grow and diversify its business operations at a rapid speed. In the initial year, they had more than 600,000 users. The company also expanded its reach to places like Beijing and Manila. As the years passed, the company kept adding more distinguishing features to its platform.
Even with just a little diversification outside Australia, Melanie got popular in Silicon Valley and among the tech businesses of the United States. In 2016, she was named the Forbes’ 30 Under 30 in Asia List.
In 2020, Canva raised $60 million and the company’s valuation went up to $6 billion making Perkins the third richest woman in Australia with a net worth of $1.3 billion.
Melanie Perkins – Growth of Canva
Perkins’s dream of building a graphic design platform that was easy to use with limited design skills came to be true with Canva. The platform has been an amazing alternative for Adobe Photoshop and Illustrator where the users have endless options of designing unique graphics.
One of the rare stories in the startup industries is when Canva in 2017, posted a profit of $1.86 million on $25.1 million revenue in just the first half of the year. Melanie and her team have made it possible to give access to more than 40,000 templates for its premium users. The platform works on a freemium business model.
Melanie Perkins – Personal Life
Melanie Perkins with her husband, Cliff Obrecht
Cliff Obrecht was the long-time boyfriend of Melanie Perkins. They together found their first startup Fusion Books and then Canva too. During the trip to Cappadocia, Turkey in 2019, Obrecht proposed to Melanie.
Both of them are known for their philanthropic work and most of their earnings go to charity. Soon after they started traveling for kite-flying events invited by Tai, Melanie started developing an interest in traveling.
Perkins is very proud of her work and she wants to continue growing herself as well as her designing platform Canva. More than 85% of the Fortune 500 companies are using Melanie’s platform.
Being in the early ’30s of her life, Melanie Perkins has struggled and achieved a lot at a very young age. While she got happily married to Cliff Obrecht in January 2021, both of them plan to have a happy and successful future in building and growing Canva Inc and helping people with all the possible resources that they have.
Melanie believes that her community and connections are really important for her business to reach new heights and she trusts that together with her team they will soon become a global leader in the tech design industry.
FAQ
What is the net worth of Melanie Perkins?
The net worth of Melanie Perkins is approximately $5.89 billion.
What is the age of Melanie Perkins?
Melanie Perkins was born on 1987 and is 34 years old.
Pinterest has always known to be a platform where creators and their work shine, the creators and businesses are the main part of the Pinterest community. Over the past few years many creators have been using Pinterest to showcase their work or business in a way that inspires people.
Especially in the times of the Covid 19 pandemic people and small businesses are using Pinterest for inspirational ideas to be occupied with the new normal way of life. The creators on Pinterest are known to be expressive, inventive and unique and different from the influencers on other social media platforms, like Instagram.
This is why Pinterest has recently come up with many tools and resources, which will help Pinterest Creators grow, get recognized and reach their audience. The platform also has a Pinterest academy that gives free online courses for creators with business pages so they master technical and back-end parts of their creative highlights. Pinterest academy helps the creator to tackle their campaign objectives, build and launch a campaign and reach their target audience.
Pinterest is a popular American social media platform that is designed to enable saving and discovering of information and ideas. The users save content or pins which can be in the form of images, animated GIFs and videos, and make pinboards (categories) out of them.
This app was created by Ben Silbermann, Paul Sciarra and Evan Sharp in 2010 and has its headquarters based in San Francisco, California. As of 2020, Pinterest is known to have over 400 million monthly active users. The same year, the company introduced story pins and creator profiles, to make it easier for its highest profile users to show off their projects and grow their following.
Currently, Pinterest is taking more steps to support their creators by launching a creator’s fund that will pay a small group of influencers to create content for the platform. The funds are said to provide over $500,000 in cash, to eight creators and then adding more creators to the program throughout 2021.
It also introduced a new set of policies for its creators called the Creator’s guide that require them to fact check and create an inclusive environment. Most tools mentioned below will help the creators save time, get better results (according to more pins, repins and traffic) and be consistent.
List of the tools made for Pinterest Creators are:
Addition of Creative partners
The Pinterest partners program offers creative specialty partners such as Adobe Spark, Snappa, PicMonkey, Over and Canva. The services and tools from these platforms can be used by creators and small or medium businesses to create, design and publish pins on their business accounts. These platforms are experts in content development and help users in designing creative images which will be posted as pins.
Story Pins
Pinterest Story pins
Story pins allows its users to create their own pins, format their videos, voiceovers and image and text overlays. Story Pins turn ideas into creative stories, are posted directly and presented to users looking for inspiration. Similar to Pins, this new story format can be saved in boards and remains visible along the way, unlike Instagram’s stories that have a time limit.
Analytics and measurement tools
Pinterest Analytics Tool
Pinterest is launching new analytics tools in the engagement tab, in order to help the creators of business accounts to track the progress and performance of their pins over time. The users of business accounts can find statistics on their individual pins or even open the redesigned analytics dashboard which allows the users to check further details of content performance.
The engagement tab also allows its customers to interact with users and respond to their comments. Tools on the engagement board like impressions and Escrow are used frequently by the creators. With the help of these tools the creator can know which pin or category engages their audience the most.
Pin builder gives the users of business accounts multiple easier and faster options to crop images, add their logo and add text overlays to the pins. The pin builder helps the user to add more context to your pins in a personalized manner so that the pins are recognizable and attract more people to their profile to find more. Many new fonts have recently been added by Pinterest so the creators can further customize their pins.
Buffer
Buffer is one of the most unique tools that Pinterest offers, it allows the users to find images from any website and then add it immediately to your Pinterest schedule. They are some things that a buffer does really well like creating a posting schedule and easily adding images to your queue.
Buffer allows its users to post their pins on multiple networks such as Twitter, Facebook, or even LinkedIn accounts at the same time. The Buffer tool however, comes at the price of $10 per month for unlimited pinning and is available for free for seven days.
The main benefit of buffer tool is that it saves time, the user must simply head over to their schedule tab, schedule the days or the specific time they want post. Then add the content to the queue and let Buffer do all the hard work for you.
Tailwind is a complete Pinterest management tool that helps creator with some analytics options and schedule similar to Buffer. Besides scheduling and checking stats, it allows creators to analyse their competitors, check for what’s trending, top repins and even find the most influential followers.
Tailwind is also not free and costs $10 per month with a free trial. The tool is specifically designed for Pinterest and is a necessary tool for marketing your business on Pinterest. To use this tool the user must create a tailwind account and then connect it to their Pinterest account.
It performs similar to buffer when it comes to scheduling but has additional features like “pin inspector”, where the creator can check how the individual pin performed. Another feature of tailwind is that the user can see which board has a high engagement and which board should be focused more upon. This tool will replace 2 or 3 smaller tools.
Viraltag
Viraltag is another popular option for scheduling the pins for the creators of Pinterest. Through Viraltag, the user of the business account can browse from a pre-selected set of images or even upload their own image and schedule them according to their preferred date or time.
This tool can be used for other social media app like Twitter and Facebook, etc. and costs $29 per month. Similar to other scheduling tools the user must first create an account, then adding the Viraltag bookmarklet to your browser.
From there, whenever you open page with images, you can click the bookmarklet and select the images and schedule them to your liking. This tool is said to be best for users that typically post images that are created by other.
PinGroupie is a allows creators to find and join particular group board on Pinterest, and later contribute to those boards. Pin groupie is free, and offers other options like sorting boards by popularity so you can see the boards with the biggest following, pins or likes.
Some boards are known to have over thousands of members and PinGroupie allows all the members to contribute towards the same board. The members can post more than hundred of pins after you get accepted to join the group.
Through PinGroupie the users can search the database for groups that fit their particular niche. While searching for the groups, this tool gives you the option to filter them by category, title or even description.
Loop88
Loop88 is especially for Pinterest creators that have big following and engaged audience. With the help of Loop88 influencers on Pinterest can reach out to advertisers and brands who want to spread their message on Pinterest.
The main reason to use this tool is to increase exposure, repins and get more followers. Loop88 was created to connect popular pinners to marketers or advertisers. By doing this the Pinterest creators can generate some revenue depending on how popular the creator is.
Rich Pins are not like normal pins as they have the greatest number of shares, repins, and likes. Rich pins are usually images that have usefully information for the users. Topics such as places, articles, products, recipes and movies have more possibilities of become a rich pin.
In order to get rich pins to show up when you pin content from your site, the user must open graph the user has to Open Graph Schema Markup on their articles. Once the user does that, Pinterest will pull information from those meta tags to use.
Pinvolve
Pinvolve helps in saving time especially for the creators who share a lot to Pinterest and Facebook. Pinvolve is an easier way to convert Facebook posts into pins and vice versa by placing their Pinterest pins on their Facebook page.
The pro version which is $9 per month does this automatically, while the free version requires a bit of manual work. PinAlerts on the other hand, will send the creator an email notification wherever someone pins content from the user’s website or the website of a competitor.
IFTTT stands for If this, then that, this tool helps in automation in the area of marketing. The tool is free and can be used for most social media sites. The advantage of using this tool is that the user gets to set up his own command or action on how they want their content to be posted.
After connecting two social media sites like Instagram and Pinterest, the tool will automatically post any picture you post on Instagram onto a Pinterest board depending on the action.
Pinterest Widgets
Pinterest widgets has a wide range free tools that are the most important for a Pinterest creator/influencer. This tool will create attractive widgets for your website, the creator can choose from a variety of different widgets already present in the tool.
Then click one of the boxes to select a widget, after that the tool will generate a code that a user can copy paste onto their website. With the help of this tool the user can add their Pinterest profile as a whole or as a single pin on their website or blog. The five widgets that Pinterest offers are pin it button, follow button, pin widget, profile widget and board widget.
Pinstamatic
Pinsmatic will help you create a good-looking pin out of anything it can add text, songs from Spotify, a twitter profile, map location and many more. Pinstamatic will build the image automatically for the creator, so they can share it immediately to Pinterest.
Conclusion
Pinterest is one of the social media platform for people who are creative and want share their art with others. The tools above will help these creators become Pinterest Influencers in a short period. It will also allow any Pinterest creator to improve the efficiency and effectiveness of their pins and reach their target audience.
Frequently Asked Questions
What is Pinterest?
Pinterest is a popular American social media platform that is designed to enable saving and discovering of information and ideas.
Who are the founders of Pinterest?
Pinterest was founded by Ben Silbermann, Paul Sciarra and Evan Sharp in January 2010.
How many users does Pinterest have?
As of 2020, Pinterest is known to have over 400 million monthly active users.
What are the tools that can be used by Pinterest creators?
The tools that can be used by Pinterest creators are
An evident sign of changing times is the increasing number of social media users. These users are also customers that engage with your brand and your customers. Hence, it becomes crucial to garnering your customer’s support in order for your business to thrive.
In an era where users are more aware and demanding than ever before, brands and businesses require something to improve their customer service and engagement.
Helppier is a customer experience tool that will help you create interactive guides and on-page support content for your customers. Not only will you be able to create step-by-step tutorials on your website but also be able to monitor your users’ behavior, create on-product messages, and receive feedback.
All this without ever learning to code!
Generating leads and converting them into customers is a process that takes time. You need to be able to address their queries as well as focus on acquiring more users. But, instead, Helppier makes customer engagement a piece of cake by automating the onboarding process.
First impressions are always crucial, so make yours count. With Helppier, you can engage with users as soon as they log in to your app. You can send them personalized messages and videos to increase your engagement rate from day 1.
Automate customer support
Create mini-tutorials, contextual tips, and walkthrough videos to show new users how to navigate your website and your products.
Increase retention rate
Keep your users engaged with a variety of notifications like banners, pop-ups, and product announcements to increase retention and improve conversion rates.
Canva integration
Create stunning images on Canva quickly and pull them into your guides built with Helppier.
Tours & Triggers
Helppier lets users create multi-page tours to guide your visitors through your website and products. You can also set up triggers and timers to show the guide after a visitor performs a necessary action.
Comprehensive analytics
You can easily keep track of in-app message views and see the best-performing ones. Use these reports to improve communication with your customers.
Helppier – Analytics Dashboard
Multi-language support
You get user guides and in-app messages in 65 different languages that you can translate, with Helppier.
Team collaboration
You can invite your team to work with you and understand your customers better. You can define your members’ permission to view, read and edit content as required.
Does this work with the WordPress admin dashboard?
Helppier can be installed on your WordPress website but it cannot be installed from the admin dashboard.
What is segmentation?
This features requires a bit of technical know-how to use. With segmentation, you can target specific types of users based on different categories like male/female, or new/old customers etc.
I’m looking in my account after getting 3 codes, I see that I have an “X” next to tutorial videos, how come?
At least 5 codes are required to access the tutorial videos feature.
Conclusion
Helppier makes your job of engaging with your customers easier especially help them navigate complex websites or web-applications. It lets you create a variety of tutorials that will help you guide your customer.
This will undoubtedly lead to favorable customer reviews for your brand, and the best part is you don’t need to learn how to code.
So help yourself by using Helppier! Sign up today.
Manav Makhija
