Tag: Campaign

  • Best Christmas Ads of All Time That Will Surely Make You Chuckle

    December is here, bringing the Christmas spirit with it. The Christmas season is filled with traditions like decorating the tree, baking delicious cakes and cookies, and having cozy parties.

    One more thing that now comes with the season is the Christmas advertisements. These ads bring great charm among the people and prove to be an amazing marketing tool.

    Christmas makes the whole month of December a happy month. It is a time when people are in their happiest and brightest spirits.

    Many companies find this happy spirit a great opportunity to market their products and services. For this, they indulge in making Christmas advertisements to attract customers. So, in this article, we will share some of the most creative Christmas ads of all time.

    Christmas – The Time Full of Joy
    Christmas and The Advertisements
    Best Christmas Advertisements of All Time

    Christmas – The Time Full of Joy

    Christmas Celebration
    Christmas Celebration

    Christmas is celebrated every year to celebrate the joy of Jesus Christ’s birth. It is a holiday that everyone enjoys with their friends and family.

    People start prepping for it from early to mid-December. It is the time to put the lights on Christmas trees, invite friends and family, and wait for our Santa Claus.

    Another important thing that almost everyone indulges in during the season is shopping. It is the time when markets are full of discounts and various offers. It is also the time when our screens and papers get flooded with Christmas advertisements.

    Christmas and The Advertisements

    Today is the time when no business can flourish well in the absence of marketing. Advertisements have always been there, right from an early age. Earlier, there were print, radio, and television ads. Now, along with these, we have got online advertising.

    Online advertising is huge. It includes email marketing, content marketing, social media advertising, mobile advertising, etc.

    Advertising plays an important role in promoting a brand. It is playing an even more important role during the festive season. Creative ads develop interest among the customers and help them connect with a brand.

    It helps a brand attract more sales traffic for a product or service. Christmas is the time of the holidays. The Christmas ads are of great benefit to travel businesses. These ads make the customers want to travel during the holidays.

    Best Christmas Advertisements of All Time

    Some ads are thoughtful and creative enough to leave an amazing impact on the audience. Here are some of the best Christmas ads of all time:

    John Lewis’s 2024 Creative Christmas Ad – The Gifting Hour

    John Lewis’s 2024 Creative Christmas Ad – The Gifting Hour

    John Lewis’s 2024 Christmas advertisement, “The Gifting Hour,” follows Sally, who’s left her shopping to the last minute. Rushing into a John Lewis store, she tumbles through a rack of dresses and is transported back to her childhood home. As she relives memories with her sister, from childhood fun to teenage drama, Sally searches for the perfect gift.

    Set to Richard Ashcroft’s “Sonnet,” the ad shows the joy of finding the perfect gift. It’s a heartwarming story with a nostalgic feeling that makes you smile. Towards the end of the ad, Sally picks the perfect present and shares a sweet moment with her sister. In 2024, John Lewis also offers a chance for aspiring musicians to cover “Sonnet” for the Christmas Day advert.

    Disney Christmas Holiday Advertisement – The Boy & The Octopus

    Disney Holiday Short – The Boy and The Octopus

    Disney never fails to put a smile on our faces. Be it the Disney shows, movies, or advertisements, they all just spread a vibe of joy and happiness. Disney UK released its 2024 Christmas short film, The Boy and the Octopus. In this holiday short, a young boy forms an unlikely friendship with an octopus during the holidays. The octopus helps him feel less alone, adding a touch of fun and magic to his Christmas. They share moments like decorating the tree, watching festive movies, and enjoying all the special holiday traditions.

    This creative Christmas advertisement shows how unexpected friendships can brighten our lives. It’s a sweet reminder that the holiday season is about sharing time with those who make us happy.


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    Lidl – A Magical Christmas

    Best Christmas Commercials – Magical Christmas | Lidl Ireland

    Lidl’s 2024 Christmas ad, directed by Oscar-winning Tom Hooper, beautifully highlights the joy of sharing. The story in the ad begins with a young girl noticing a boy on the sidelines, cold and without a hat, as others enjoy sledging. Later, after helping an elderly woman with her bags, the woman gives the girl a bell and encourages her to make a wish. During her family’s festive dinner, the girl wishes for the boy to receive a Lidl Christmas hat, which comes true, showing the magic of kindness.

    In line with this message, Lidl has reopened its Toy Bank scheme for 2024, aiming to donate over 100,000 toys to children this year who might not otherwise receive a gift. Additionally, Lidl has launched a festive truck tour across nine UK cities, offering giveaways, festive food, and free samples, featuring Lidl employee-turned-Santa lookalike Nick.

    Waitrose Sweet Suspicion Ad

    Best Christmas Commercials – A Waitrose Mystery | Christmas Advert 2024

    Waitrose’s 2024 Christmas ad kicks off with a festive mystery that keeps viewers hooked. On Christmas Day, the beloved No.1 Waitrose Red Velvet Bauble Dessert goes missing, and Detective Matthew MacFadyen is called in to solve the case. With a star-studded cast of suspects, including a grandmother and a hostess, the ad keeps you guessing. As you try to guess who took the dessert, Waitrose shows off its tasty holiday food, perfect for celebrations.

    This is just part one of a two-part story, with the second part set to reveal the thief. Waitrose cleverly mixes fun and mystery with delicious holiday food, making this ad stand out this season.

    Marks & Spencer Christmas Ad 2016

    Best Christmas Ads – Marks & Spencer Advertisement

    M&S Christmas advertisement in 2016 was quite different from the usual. They made an appealing appearance of Mrs Claus in the ad.

    The ad begins with a small boy named Jake. He and his sister are seen quarrelling over small things. Before Christmas, Jake decides to gift his sister something. So, he writes to Mrs Claus about it.

    Mrs. Claus decides to fulfil Jake’s wish herself and deliver beautiful red shoes for his sister. The ad shows that apart from Santa, Mrs Claus is there to fulfil some special requests.

    This advertisement made so many people cry and feel the emotions presented. This is how the brand showed that it is always there to listen to its customers.


    How to Run Holiday Email Marketing Campaigns: Tips for Success
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    Coca-Cola Christmas Ad 2020 – ‘The Letter’

    Best Christmas Ads – Coca-Cola Advertisement

    In 2020, Coca-Cola decided to keep its Christmas ad away from the topic of the pandemic. Instead, they showed a beautiful relationship between a father and daughter.

    The ad begins with a small girl giving her dad a letter to post to Santa Claus. But he forgot to post the letter. So, decides to go on a challenging journey to the North Pole. He is seen facing various harsh conditions in his way.

    In the end, when the letter opens, it has a small and sweet wish in it. It says, “Dear Santa, please bring Daddy home for Christmas.”

    Coca-Cola, with this ad, delivered a simple yet emotional message. The message was that this Christmas, give something that only you can give. It showed us the importance of togetherness during the festivals.

    Apple’s Christmas Advertisement – ‘The Song’

    Best Christmas Ads – Apple Advertisement

    The brand Apple likes to keep its ads like its products simple yet attractive. It surely knows how to be creative and thoughtful but also simple at the same time. In 2014, Apple made an ad showing a young girl preparing a gift for her grandmother.

    In the ad, the girl uses her iPhone to record her grandmother’s old records. Using Apple’s technology, she created a duet with her grandma’s records. The girl then gifted it to her grandmother. It was a thoughtful ad that developed an emotional connection among the audience. It is considered as one of the best holiday ads.

    For the year 2021, Apple has used another creative way to promote itself during Christmas. The ad doesn’t show any Apple devices. The only thing is that it was created with iPhone 13 Pro.


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    Disney’s Christmas Advertisement 2020

    Best Christmas Ads – Disney’s Advertisement

    Disney created an animated short film for their 2020 Christmas ad. The ad revolves around Lola and her favorite toy- Mickey Mouse.

    At the beginning of the ad, Lola’s father gifts her the toy. Later in the ad, she gifts her toy to her granddaughter. Mickey Mouse begins to symbolize Lola’s childhood in these years.

    The ad produced an emotional angle for the audience. It showed the importance of relationships and childhood memories. It was a beautiful advertisement that touched the hearts of the viewers. It is regarded as the best Christmas advertisement of all time.

    Amazon Christmas Advertisement 2021 – ‘Kindness, The Greatest Gift’

    Best Christmas Ads – Amazon Advertisement

    Amazon has come up with its latest Christmas advertisement. The theme revolves around the acts of kindness by strangers.

    In the ad, a young girl is seen getting overwhelmed by her daily activities in the post-pandemic times. She is seen to be struggling to deal with study deadlines, partying, and the city traffic.

    The ad then shows that her neighbor notices her being alone. After that, they both are sitting in a park, where the neighbor lady is feeding birds. Both of them share a smile.

    The lady then gifts the girl a bird feeder from Amazon. This act of kindness by a stranger has touched the hearts of the audience. It is one of the most beautiful Christmas advertisements that illustrate the importance of kindness.


    Awesome Christmas Gift Ideas For Startup Teams
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    KFC Christmas Ad – KFC Red Hot Christmas

    Best Christmas Ads – KFC Advertisement

    KFC’s Red Hot Christmas commercial promotes their limited-time menu item, Red Hot Chicken – a spicy fried chicken available during Christmas. The advertisement features a family enjoying a traditional Christmas meal with a spicy twist. They are all seen relishing the spicy flavor of KFC’s Red Hot Chicken. The ad also has a catchy jingle that highlights the chicken’s spiciness.

    The KFC Red Hot Christmas advertisement effectively connects with viewers’ emotions by portraying the joy of sharing a special meal with loved ones. The family’s contagious smiles and expressions of satisfaction create a sense of warmth and togetherness, reminding viewers of the true meaning of Christmas. The spicy element adds a touch of adventure and excitement, appealing to those who seek a more thrilling holiday experience.

    John Lewis Christmas Ad 2011

    Best Christmas Ads – John Lewis Advertisement

    I have encountered some of the most captivating and memorable Christmas advertisements created by John Lewis, a prominent UK department store. These ads are unique because they combine beautiful music and movie-like storylines to showcase the magic of gift-giving in just 90 seconds. What’s remarkable about them is that they convey a poignant narrative without words.

    One particularly noteworthy Christmas advertisement from John Lewis, dating back to 2011, stands out as a masterpiece in this genre. It is praised for its unique twist and the emotional climax it builds, creating a truly heartwarming and memorable viewing experience. The ad captures the festive spirit and leaves a lasting impression, making it a standout among the John Lewis Christmas advertisements collection.

    Hershey’s Christmas Ad – Christmas Bells

    Best Christmas Ads – Hershey’s Advertisement

    The Hershey’s Kisses – Christmas Bells Advert is a commercial that has become a timeless classic since its debut in 1989. Amongst the flurry of holiday advertising, it stands out as a captivating symbol of the Christmas season, thanks to its heartwarming charm and mesmerizing animation. It is considered one of the shortest and best Christmas ad ever produced.

    The success of the ad lies in its simplicity. There is no dialogue or complex storyline, and the focus remains solely on a heartwarming performance by a group of Hershey’s Kisses that have been transformed into a handbell choir. As the Kisses sway and jingle to the tune of “We Wish You a Merry Christmas,” they create a magical spectacle that evokes nostalgia, warmth, and togetherness.


    Top Christmas Celebration Ideas in Office
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    Microsoft Christmas Ad – Let There Be Peace on Earth

    Best Christmas Ads – Microsoft Advertisement

    In 2015, Microsoft launched a touching advertisement titled “Let There Be Peace On Earth” during Christmas. The ad stood out for its unconventional approach of mentioning Apple while conveying a message of peace despite the long-standing rivalry between the two tech giants. The ad’s message was to promote peace and unity during the holiday season.

    As the Microsoft employees gathered near Apple’s office, they engaged in a heartwarming moment by singing a carol alongside children. The lyrics emphasize the desire for peace on Earth, echoing, “Let there be peace on Earth and let it start with me.”

    The advertisement’s message urges advertisers and marketers to acknowledge the potency of positive and unifying themes. By highlighting the concept of “Let there be peace, and let it start with me,” the commercial aims to evoke warm and cozy emotions that align with the spirit of the festive season. It underscores the significance of extending gestures of friendship, a universally appreciated sentiment, particularly during the holiday season. Festive advertising can help attract more customers and spread holiday cheer.

    Lenovo Christmas Ad – The Joy Of Giving

    In this heartwarming video ad by Lenovo, the narrative begins with a kind gesture from a poor old man crafting a wooden horse for a little girl. Touched by the moment, the girl brightens the old man’s Christmas. At the spot where he sleeps on the sidewalk, the girl places a gift and a Christmas tree, using a Lenovo Yoga 3 Pro Tab to project lights, attracting more gifts from passersby. The video culminates with the old man waking up to the festive surprise.

    The ad’s genius lies in using the Yoga Tab 3 Pro’s in-built projector, seamlessly integrating the product into the storyline. The video beautifully captures the spirit of Christmas, emphasizing the joy of giving during the festive season, and is one of the best Christmas commercials ever.


    Top 22 Viral Marketing Examples | Best Viral Marketing Campaigns
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    Conclusion

    Christmas is the time when happiness seems to be blowing in the air. A good Christmas advertising is that which adds up to this happiness. The ads that develop an emotional connection tend to attract more consumers.

    Every Christmas, almost every brand comes up with a new advertisement. These festive ads help the brands to attract more consumers. But some ads develop a bond with the consumers and stay in the heart forever. Thus, the relationship between Christmas and advertisements is like cookies and Choco chips. It sweetens up the festive vibe a bit more.

    FAQs

    What are the best Christmas ads?

    Apple’s Christmas Advertisement – ‘The Song’ and Coca-Cola’s Christmas Advertisement – ‘The Letter’ are a few of the best Christmas ads.

    What makes a good Christmas commercial?

    To make an effective Christmas ad, you should evoke an emotional reaction in the audience or make them chuckle. The ad should be memorable and worth sharing with others.

    What is the oldest running Christmas commercial?

    M&M (1996), Campbell’s Snow Man (1993), Corona Christmas (1990), I’ve Fallen and I Can’t Get Up (1989), and Tootsie Pop (1970) are some of the oldest running Christmas commercials.

  • The Evolution of Apple Ads – How Apple Ads Have Evolved Over the Years?

    Apple is one of the most innovative companies in the world and has a revenue of billion of dollars. The logo of the half-bitten apple has become synonymous with innovation, progress, exploration and growth.

    Steve Jobs once said – “We are here to put a dent in the universe. Otherwise, why else even be here?”.  

    About Apple
    Evolution of Apple Ads
    What is Apple’s Message?

    About Apple

    Initially founded as Apple Computer Company on April 1, 1976 by the genius who was Steve Jobs, Steve Wozniak and Ronald Wayne, its primary focus was to develop and sell Wozniak’s Apple I personal computer.  Changed to Apple Computer, Inc. in 1977, the company’s next computer, Apple II was a runaway success and became their best seller.  

    By 1985 the company had developed the original Macintosh and had seen considerable success.  But the high cost of its products and internal power struggles created a rift causing Wozniak and Steve Jobs to leave the company.  They went their separate ways as Wozniak pursued other ventures and Steve Jobs founded the company NeXT.

    The 1990s was the decade when computers were gaining popularity and many other players were entering into the market including Microsoft.  Apple began losing its considerable market share to the low priced operating system of Microsoft called Microsoft Windows.  

    In 1997, weeks away from bankruptcy, struggling and desperate, Apple bought Steve Jobs company NeXT to resolve Apple’s unsuccessful operating system strategy.  The main objective was to entice Steve Jobs back to the Company.  

    The decision proved wise as over the next decade, Jobs displayed his brilliance by guiding the company back to profitability through a number of tactics including launching products like the iMac, iPod, iPad and iPhone.  

    As the CEO of Apple, Steve Jobs expanded the company by opening Apple Store retail chain and acquiring numerous companies to broaden its product portfolio. He also designed some of the most memorable advertising campaigns for the company.  In the year 2011, Steve Jobs resigned from Apple and was succeeded by Tim Cook.

    Today, Apple Inc., is one of the Top Five American Information Technology companies alongside Amazon, Alphabet, Meta and Microsoft.  It specializes in consumer electronics, software and online services and is based out of Cupertino, California, United States.  

    Evolution of Apple Ads

    Apple’s efforts towards effective advertising and marketing for its products has been highly recognised over the last four decades.  Its product advertisements have catchy tunes and eye-popping graphics.

    From print ads to television commercials, Apple ads have garnered attention of its viewers through tears, laughter or even eye-rolling with the thought –“What are they thinking”. Over the years, the advertisements have evolved but the attraction of Apple advertisements sustains.

    1970s – The first Decade

    Apple 1

    Apple 1 Campaign
    Apple 1 Campaign

    The very first Apple campaign came out in 1976. It was for their first computer – Apple I. It looked similar to a flyer and was extremely text-heavy with very little imagery. The advertisement was a testament to the concept of getting ‘money’s worth’. It covered every inch of available space.

    The Garden of Eden

    Apple 'The Garden of Eden' Campaign
    Apple ‘The Garden of Eden’ Campaign

    This one was a laugh riot. The imagery showed a naked man holding a computer called ‘The Garden of Eden’. It was an announcement of a competition – Tell the company what you do with your Apple in a thousand words or less !! The winner was to win a trip for two to Hawaii. It has to be the worst advertisement in Apple’s history.

    1980s – The Second Decade

    Apple Edison, Franklin and Ford Campaign

    Apple Campaign in 1981
    Apple Campaign in 1981

    In 1981, Apple was almost 5 years old and had not done much to improve the quality of its earlier ads. The first advertisement of the decade was similar to the earlier one, being text-heavy with little or no imagery. The attempt was to convince people that they needed an Apple computer. Acclaimed inventors like Henry Ford, Thomas Edison and Ben Franklin were used for these campaigns.

    Apple Super Bowl Campaign

    1984 saw the infamous Super Bowl advertisement campaign of Apple. The campaign was for a product launch and while it was successful, it lacked the Apple flair that we witness today.

    1990s – The Third Decade

    Think Different Campaign

    This was the decade when the shift in the Apple campaigns was first noticed.  It came first with the ‘Think Different’ campaign which was the brainchild of Steve Jobs. The product launch campaign of the iMac featured famous personalities of the day and witnessed tremendous success. This was also the time when advertising campaigns Apple shifted away from being text-heavy to artistic and more product-focused. ‘Think Different’ also became the new slogan for Apple.

    Apple iBooks Campaign

    This campaign also added vibrant colours to Apple’s advertisements. This was because Apple brought bright colours to its line of computers and introduced a new line of laptops – the infamous iBooks. These colours added vibrancy and a fun element to the campaign and saw success among the younger generation.

    2000s – The Fourth Decade

    Apple First iPod Campaign

    2005 was the year when Apple first used the iPod silhouette ads, showing a silhouette dancing to the music from the iPod. The background in the campaign was rich with vibrant and bright colour making it very eye-catching. It was an advertisement that went on to become iconic and, ironically, the first one to enter that realm

    Mac vs. PC Campaign

    It was in 2006 that Apple came out with the Mac vs. PC campaign that starred John Hodgman and Justin Long. Always shot on a white background these commercials were engaging and humorous. It was also Apple’s longest-running campaign – for three consecutive years.  

    Apple Change Campaign

    Just before the Grammy Awards of 2016, Apple came out with a new ad campaign that actually served a dual purpose. Titled ‘Change’ and with a frantic pace, it highlighted the ease of music recording on the iPad.

    The advertisement was also entirely filmed on the iPad. This was a subtle demonstration by Apple of the advancement of their technology. It paid tribute to their genius of using their own product to create every aspect of a project – from writing, and recording music to actually filming.

    Apple 911 Campaign

    With the advent of the Apple iWatch, the company came forth with a few attractive campaigns. Its latest one featuring the latest version of the Apple iWatch is extremely relevant given the circumstances of today’s world.

    It focuses on the newest prowess of the iWatch. The smartwatch is capable of calling emergency services in case such a situation arises. This is Apple’s way of reiterating that the product can save lives. The Verge calls it Apple’s “brilliantly, gruesomely captured” television ad. The advertisement campaign is titled ‘911’.

    What is Apple’s Message?

    Apple’s marketing is built on the simplicity of message and visuals. Most of their advertisement campaigns are free of pricing, feature lists or special effects.

    What the company concentrated on was building a unique and exceptional product line and allowing the product to speak for itself. Apple has never engaged in a price war for selling its products. The company does not compete on price, because, frankly, it doesn’t have to.

    Its effective marketing technique has become a benchmark for other companies who aim to achieve the same level of global popularity, revenue growth and sustaining prowess.

    Conclusion

    Apple has become the first publicly traded company in the US to be valued at over USD 1 trillion in 2018, USD 2 trillion in 2020 and recently USD 3 trillion in January of 2022. It is ranked as one of the world’s most valuable brands and enjoys a large following and brand loyalty.

    Apple shows no signs of slowing down and, in fact, is busily engaged in developing products that are futuristic and display technological brilliance. We have a lot to look forward to when it comes to Apple, its products and its brilliant marketing gimmicks.

    FAQs

    What is the advertising strategy of Apple?

    Apple has a simplistic way of approach, minimal packing design, and beautiful phone design which makes it stand out from its competitors

    What was Apple’s first slogan?

    Think Different” was the first slogan of Apple.

    Why was Apple Get a Mac campaign successful?

    Apple’s ‘Get a Mac’ campaign was successful because it was simple and funny. Also, it was one of the longest-running commercials for Apple.

  • Top 6 Social Issues Campaign by Top Brands

    Brands release multiple marketing campaigns to increase awareness about their product and ultimately boost their revenue. These ads are placed on various social media apps, websites, newspapers and on television.

    But, should the brand only focus on making revenue? Don’t you think it is the duty of the brands to raise their voice on social issues? The answer to both of these questions is an absolute yes. The positive thing here is that most of the brands have actually raised their voices against social issues.

    Today, we will tell top social issues campaigns done by brands that aimed to create a positive change in society.

    1. UNAIDS: The Mirror
    2. Good News Is GenderFree: Prega News:
    3. Unacademy: Teach Them Young
    4. Dove: Stop The Beauty Test
    5. Truecaller: Shabd
    6. RadioCity: Cutting Paani

    1. UNAIDS: The Mirror

    Transgenders in India face a lot of social discrimination and are often pressurized to behave in a certain way. They are not given proper education and very few job opportunities are provided to them.

    Shockingly, 98 per cent of transgenders in India leave their house or are thrown out. Trans teens have much more suicidal tendencies than the ones whose identities match what is written on their birth certificates. Transgender women have the highest HIV rates, up to 40 per cent.

    To make parents understand that they should accept their children as they are UNAIDS, a leading global organisation that aims to end AIDS, launched a video campaign named ‘Mirror’.

    In this video, a young boy is not interested in playing with other children during the kite festival. He goes downstairs and drapes himself in a woman’s scarf.

    He then dances with joy. Although after a few moments his mother and grandmother catch him dancing. The boy is scared to see his mother. Although the mother smiles and starts dancing with her son.

    The video ends with a beautiful quote, ‘Let’s see our children the way they see themselves’. Within just 2:30 minutes the video encourages parents to allow their children to grow as they want to and make their lives happier.

    Transgender from all around the country like Australia, Thailand, America, Uganda, Kyrgyzstan and Brazil resonated with the video and said that even though the video is shot in India the message is universal.

    2. Good News Is GenderFree: Prega News

    Gender inequality has been prevalent in India for many years. Most people prefer a boy child and don’t wish to get a girl child. People feel that a girl child will be a burden on the house.

    The worst thing here is that most people have a mindset that a man will achieve a lot of success in life while women are only good for handling household chores. This is the exact reason why people pray to get a boy child.

    To change the mindset of the people Prega News, which provides pregnancy detection test kits, launched a video campaign titled ‘GoodNewsIsGenderFree’ on International Mother’s Day.

    In this ad, a mother-in-law wishes to get a healthy child irrespective of gender. The company tells the people that instead of praying for a boy child you should rather wish for the mother and baby to be healthy during the pregnancy. The video has generated 16 million views on YouTube.

    3. Unacademy: Teach Them Young

    If you want boys to respect girls then you must teach boys about gender equality from a very young age. To spread this exact idea among Indians, Unacademy launched a video campaign on various media platforms titled, ‘Teach them young’.

    In this video campaign, a father teaches his son to respect her sister’s boundaries and tells him not to interfere in his life unnecessarily. The campaign teaches us that boys should respect the privacy of their sisters and shouldn’t consider them weak.

    Protecting your sisters, mothers or wives is a good thing but, always assuming that they need your help is the wrong mindset. 2.3 million people have watched this video on YouTube.

    4. Dove: Stop The Beauty Test

    Dove is a popular personal care brand that manufactures a wide variety of hair products, skincare and deodorant.

    In India, body shaming and colour biases are prevalent. What’s worse is that people consider these things funny or normal and don’t understand the negative impact it creates on the minds of the people. Body shaming decreases the confidence of people and creates serious mental issues.

    To stop this, Dove released a video campaign titled, ‘Stop the beauty test’. The video shows how women are discriminated against for their weight, height, skin colour and hairstyles. It encourages viewers to see the inner beauty and skills of the person. The video has 32 million views on YouTube.

    5. Truecaller: Shabd

    Stalking is another big issue in India. In 2018, 1 woman became the victim of stalking every 55 minutes. Although this number would have surely increased tremendously in 2022.

    Stalking is a criminal crime that destroys the mental peace of the victim. The feeling that one gets when someone is following them is one of the worst feelings in the world.

    Unfortunately, most stalking cases are not reported. To encourage women to take action against stalking Truecaller launched a video campaign titled, ‘Shabd’ which was based on a true story.

    The video tells a story of a mute woman who is stalked daily by an unknown man. The stranger traumatizes the woman by constantly messaging and calling her due to which she is under deep stress.

    Although one fine day she decides to register a complaint against the men in the police station. The video tells the viewers that it is not okay to be quiet and that everyone should take action against stalkers. The video has 2.5 Million views on YouTube.

    6. RadioCity: Cutting Paani

    In 2019, India was going through the worst water crisis. According to a 2019 NITI Aayog report, 600 million people in India are water deprived.

    The four water reservoirs in Chennai went completely dry. Hotels and Restaurants were temporarily closed due to a shortage of water and residents had to stand in long queues for hours to get water from water tanks.

    Several offices in 2019 had asked the employees to work from home since their offices as well had a limited supply of water. What’s worse is that between 2007 and 2017 groundwater levels in India had declined by over 60 per cent.

    To make people understand the importance of water and encourage them to use water only when required, Radio City launched a ‘Cutting Paani’ campaign. In this initiative, a small video was released with a peppy song where the RJs gave ideas to people on how they can save water.

    They encouraged hotels, restaurants and corporations to serve only half a glass of water to avoid wastage. The video featured big actors like Salman Khan, Raveena Tondon, Arjun Kapoor and Disha Patani.

    Radio City partnered with AHAR, the Indian Hotel and Restaurant Association, to distribute ‘Cutting Paani’ certification stickers to the hotels and restaurants.

    Conclusion

    As you can see a lot of brands have launched various campaigns to change the mindset of the people. Since these brands are popular and have a huge audience base these campaigns create a huge positive impact. It is good to see that brands don’t just think about generating profits but also wish to make society a better place to live.

    FAQs

    Should companies campaign on social issues?

    It is the duty of the companies to raise their voice on social issues. As brands have huge followings they can bring a positive change in society. Brands also benefit from this as they create a positive image in the minds of the customer and might see a growth in their profits.

    How can brands talk about social issues?

    Brands can launch video campaigns or upload posts on various social media platforms to spread awareness about social issues like gender inequality, racism, poverty and many more. They can also hold webinars and conferences.

  • Top 12 Best April Fool Pranks by Biggest Brands

    A company needs to engage with their customers to create an impact on them apart from providing products and services to them. Throughout the year, brands work their way up to reach the top of success and acquire the trust of their customers. It is done by providing their customers with whatever they need, this way only they are able to create a strong connection that strengthens the loyalty of those customers.

    Humour can make our day exciting and happy and brands often take these chances to use in their favour and engage their customers with harmless pranks. The first day of the month of April is known as April Fools Day, on this day, brands pull their socks up and play pranks on their customers by launching some interesting but bizarre campaign and later announce it as pranks.

    In this article, we will take a look at some of the best April Fool pranks by brands that have made their customers double over with laughter and made their day extra special. So let’s get started.

    “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

    Happydent
    7UP
    McDonald’s
    Ixigo ‘ShoesX’
    Google
    Petco
    Yelp
    Rent the Runway
    BMW
    Duolingo
    Flipkart
    Kingfisher

    Happydent

    The popular chewing gum brand has always bought a smile to people’s faces with its unique and creative advertisements as well. This year for their April Fool’s day pranks, Happydent presented an advertisement where it is said that they are launching ‘Happydent Lightings’. These are smart lights that are illuminated with the help of Happydent used smiles of people that are recorded for hours. The ad also stated that the product will launch on 1st April 2022.

    7UP

    7up April Fool Prank
    7up April Fool Prank

    The popular beverage brand shocked everyone when it recently announced that its mascot Fido Dido will not be a part of the brand anymore and is leaving it. Fido Dido in response to the statement created his own Instagram account and this way let his fans get a glance at his ‘social life’.

    McDonald’s

    McDonald's April Fool Prank
    McDonald’s April Fool Prank

    The biggest fast-food chain is not only famous for its burgers and fries but also for its ice cream and sundaes. McDonald’s Australia made a fool out of everyone when it announced through its Instagram handle that it has launched sweet and sour Sunday on its menu for those who love to dip their fries on sundaes. At the end of the statement, it said ‘Available Until Yesterday’.

    Ixigo ‘ShoesX’

    Ixigo Shoes launches quite a funny April Fool prank campaign where it’s seen that the new ShoesX brand is a pair of smart shoes and has every feature a wearable technology should have. It has a charging facility, a front camera, a back camera, QR Code Scanner and others and showed that it is the future.

    Google

    The world’s biggest and most popular search engine that gives you the answer to everything, is also a great prankster as well. Every year till 2019, Google has played some elaborated pranks, one of them is the Snake in their Google maps.

    Google April Fool Prank
    Google April Fool Prank

    In the year 2019, the Google maps team created a unique way to make their users engage, have fun and reminisce their childhood days. The popular age-old classic game, Snake was introduced on Google maps and one can play that by just clicking the ‘Play Snake’ button.

    Petco

    Petco is an American health and wellness company for pets. It is mainly focused on grooming the pets and providing them with food supplies and others. In 2018, the brand launched a creative ad where it says that the store is not only for pets for grooming but for also their owners. The store will give their owner a special makeover that will make them resemble their pets. The advertisement was quite a funny one and although not everyone believed it, it made people laugh a lot.


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    Yelp

    Yelp  April Fool Prank
    Yelp April Fool Prank

    Yelp, an American company that focuses on connecting people with local businesses, gave some of its users a fright of their lifetime. In 2018, they sent a notification to their customers and after opening it, their worst nightmare come true. It created an illusion that shows that the smartphone’s screen got cracked.

    Rent the Runway

    Rent the Runway April Fool Prank
    Rent the Runway April Fool Prank

    Rent the Runway is an e-commerce platform that provides its customers with designer outfits and accessories for rent. Apart from that, one can also buy and subscribe to them from this platform. The company played a prank on their customers by announcing that it will now also cater for the needs of the four-legged furry friends. Most of them actually believed that now, one can also rent fashionable outfits for their dogs from the platform.

    BMW

    BMW April Fool Prank
    BMW April Fool Prank

    The luxury car brand fooled its customers by making them believe that it has launched a car paint called ‘Lunar Paint’ in 2019. Through this paint, one can charge their electric vehicles that are painted by this can get charged with the help of moonlight with their ‘photovoltaic technology’. Later the Twitter handle of the company revealed that it was an April fool prank and they also promoted their electric cars through this. Many people said they almost believed it for a second.

    Duolingo

    One of the most popular language-learning apps made people laugh their heart out when in 2019, it showcase a new ad which show that it has launched a new service called ‘Duolingo’s Push’, The advertisement shows that the app’s mascot an owl will appear in front of the users and will pursue them to continue and practise all the lessons. Although it was not a serious prank, it was quite funny, so much that it is viewed more than 5 million times on Youtube.

    Flipkart

    Flipkart April Fool Prank
    Flipkart April Fool Prank

    The biggest Indian e-commerce platform made a fool out of almost everyone. In 2021 on March 31st, Flipkart announced through its Twitter handle that it will accept bitcoin as a way of payment for its products. This created quite a stir amongst people and later it was revealed that it is a prank. Who knows this prank might become a reality sooner than expected.

    Kingfisher

    One of the most popular beer brands in India, Kingfisher never failed in creating hype with its products. As an April fool prank, the brand creates an advertisement and revealed that it has launched an instant beer mix. Through this consumers can make their own beer and they won’t need to carry beer crates anymore.

    Turns out it was a prank, and this helped Kingfisher in engaging customers with the brand. Some actually thought that a premium product like this is launching, while others realize that it is a prank but had a good laugh.

    Conclusion

    1st April is nonetheless one of the funniest days of the year, where we often get fooled by our friends and family members. The brand also takes this opportunity to engage with their customers by playing harmless pranks, that only fool them but also amuses them with their creativity.

    FAQs

    What are some of the best April fool pranks by brands?

    KingFisher Instant Beer, Flipkart Bitcoin, Duolingo Push, BMW Lunar Paint, and Petco Beautiful Bond Salon are some of the best April fool pranks by brands.

    What are some of the marketing ideas for April fool’s day?

    Make a fake announcement, Offer unbelievable discounts, and use humour in your marketing campaigns.

  • Top 5 Most Extensive Campaign of Times of India

    The Times of India, owned by the Times Group, is the largest English-language daily newspaper globally and among the world’s six best newspapers. It is a trendsetter adhering to the highest standards of journalism.

    The Times of India is tremendously vocal about campaigns for the benefit of India and its people. What makes their campaigns so unique, you ask?

    Their marketing strategy is quite different from other newspapers. They’ve moved away from functional, circulation-based advertising promises. They are now attempting to strike an emotional chord with their audience.

    They’ve employed a range of emotions, from harsh reality to laughter, from a slice of life creative to those honouring a typical day in the life of an Indian. The common thread has been a distinct ‘true to India’ approach, garnered reader approval and a slew of prizes from various advertising functions. The digital marketing team of Times of India is impressive, they have created campaigns that strive to impact every Indian’s life. Now without any further delay, let’s look at The top 5 most extensive campaigns of Times of India.

    1. Lead India Campaign
    2. India Poised Campaign
    3. Flirt With Your City Campaign
    4. Lost Votes Campaign
    5. Scrap Section 377 Campaign

    Here are some of the biggest campaigns of Times of India.

    1. Lead India Campaign

    The ‘Lead India’ programme, which began in August 2007. Times of India deployed a multi-media campaign to raise awareness about the project. The newspaper campaign was saturated with print ads titled ‘D.O.’ with Shah Rukh Khan as the primary face.

    Times of India Lead India Campaign
    Times of India Lead India Campaign

    The Lead India programme’s main objective was to identify new leaders within India’s educated urban middle class. Someone with a socioeconomic stratum that did not often enter politics but aspired to work in business.

    People with this background tend to overlook the local and rural middle classes, which are overly tied to local interests and removed from the cosmopolitan environment of the urban elite.

    This campaign was extensive and successful and inspired the ‘Teach India’ movement by the Times of India.

    2. India Poised Campaign

    The last generation of political leaders’ local democracy is economically and visually unattractive from the ‘old’ middle class. The nation’s economic pulse, according to this vision, is in the urban middle class, which should consequently have political clout. The campaign’s theme song, written by famed poet and lyricist Gulzar, was dubbed “the new anthem.”

    The commercial’s insight was that most people in the country were aware of the country’s economic, political, and social problems. Still, no one wanted to do anything about them.

    People were aware of the solutions to issues, yet they would rather complain than take action. As a result, regardless of their differences or divisions, all people needed to come together. To participate in the race to a bright future, everyone, according to their abilities, irrespective of any handicaps, must become one.

    India Poised was intended as a call to action to involve the general public and instil a sense of empowerment and involvement. Times of India presented the audience with stories of committed individuals, civil society members whose activities are rarely reported in print or television.

    The Times of India urged readers to come forward with proposals for what they thought were the best remedies to problems that plagued significant sectors. At the same time, the advertising in the daily condemned problems that plagued essential industries. Naturally, readers had to register and provide their e-mail address or cell phone number to participate, thereby becoming potential clients for the Times group.

    3. Flirt With Your City Campaign

    This campaign began in June of 2018. A simple observation inspired this ad: everyone has a relationship with the city they choose to live in, perpetuating numerous shared interests, progress, and quality of life. However, city-dwellers eventually get content in their cocoons and self-imposed geographic constraints, which limit their pleasure of the metropolis in which they live. It’s time to rekindle this love affair with the city by informing Times of India readers about the new daily hub for everything city-related.

    From waterholes to starvation zones, for party animals, artists, activists, and everything else that makes their city their city, Times of India’s metro supplements (TIMS) encouraged individuals to flirt with their city because every relationship requires a sense of adventure and shared ideas to succeed.

    This campaign aimed to produce a dynamic anthem for each city, inspired by its own pop culture and featuring the Times of India’s Metro Supplements (TIMS) at the centre.

    As the film wore a city avatar, the campaign’s narrative used Rap as the backdrop, drawn from the traditions of each city, sounds of the city environs, and edgy lyrics. The campaign began with a series of short films that depicted the nuances of their towns and featured several well-known figures.


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    4. Lost Votes Campaign

    Times of India Campaign – Lost Votes Campaign

    When everything is becoming portable and movable in today’s digital age, why is a significant activity like voting, a constitutional right, still bound to our domiciles?

    Over 280 million voters were unable to vote last time because their ballots were not mobile. It’s a startling figure: nearly one-third of India’s voting population! A third of the voting population could completely turn the tide in an election where a few points can make all the difference.

    The Lost Votes campaign enabled people all around the country to ask the government this fundamental question, to the point where the Election Commission has noticed!

    A 360-degree nationwide campaign, Lost Votes is amplified through various media, including editorial content, TV, print, outdoor, activations, and digital advertising. It aims to ensure that everyone, regardless of their location, can exercise their right to vote.

    The effort aims to make people’s votes as mobile as they are. It’s a revolutionary, powerful idea that’s gaining traction, with people from all walks of life demanding the right to vote from anywhere.


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    5. Scrap Section 377 Campaign

    Times of India – Scrap Sec 377 Campaign

    For decades, the LGBT community has been assaulted, arrested, imprisoned, humiliated, obloquy, thrashed, pressured to incarcerate, and stigmatised. Homosexuality is unnatural, according to Section 377, 158-year-old British era legislation that carries a maximum sentence of ten years in prison.

    In 2009, the Delhi high court ruled that the statute was discriminatory. People should not criminalise a same-sex relationship between two consenting people. Activists and academics applauded the move, believing that India was finally opening up to the rights of sexual minorities.

    Numerous campaigns, notably the Times of India’s “Scrap Section 377,” were launched, signing many petitions. In a landmark decision, the Supreme Court decriminalised sexual interactions between consenting homosexual adults, bringing variety and pluralism to the forefront of India’s public debate.

    It not only overturned the 158-year-old contentious legal provision, but it also signalled the end of prejudice, which it claimed had plagued India.

    FAQ

    When was Times Group founded?

    Times group was founded on 4 November 1838.

    What are the newspapers under the Times group?

    Newspapers under Times Group are:

    • Times of India
    • The Economic Times
    • Navbharat Times
    • Maharashtra Times
    • Ei Samay
    • Mumbai Mirror
    • Vijaya Karnataka
    • Bangalore Mirror

    Which company owns the newspaper The Times of India?

    Bennett, Coleman & Co. Ltd.(B.C.C.L.) owns the Times of India and the Sahu Jain family owns the B.C.C.L.

    Who is the CEO of Times of India?

    Sivakumar Sundaram is the current CEO of Times of India.

  • Top 5 Successful Facebook Marketing Case Studies

    Social media marketing has become a necessity for the survival of every business. Without marketing a company can never take off its business and now in the age of social media, connecting with the customers and potential customers online have become the prime factor.

    Facebook has always been about connecting people from all around the world with each other. Now the biggest social media platform is not only used for connecting with people but it is also used by some biggest brands to market their products as well.

    Ad campaigns are used for acquiring new customers, aware them of new products, and basically the entire existence of the brands. Facebook is said to be one of the best social media for marketing your business, with over 2.91 billion monthly users, it is far from a wrong statement.

    To be specific if you are willing to advertise, Facebook can lead your business to a greater market. If arranged and executed properly Facebook ad campaigns are definitely worth it. This article will talk about the best Facebook ad campaigns that have become examples of successful campaigns for other businesses. So, let’s get started.

    “Nobody reads ads. People read what interests them, and sometimes it’s an ad.”

    -Howard Luck Gossage

    Jabong Be You Ad Campaign
    Vodafone 4G SuperNet Campaign
    Raymond 72 Hrs. Express Tailoring Campaign
    Tata Housing Goa Campaign
    Domino’s Pizza Think Oven Campaign
    L’Oréal Paris
    FAQ

    Jabong Be You Campaign

    At one point, Jabong.com was an Indian e-commerce platform that dealt with fashion and lifestyle. Although in 2020, Jabong was shut down after Flipkart acquired Myntra. Even after this, the business is remembered for its popular and successful Facebook ad campaign that generated huge online traffic to its website and app.

    Jabong with this brilliant campaign decided to target its audience by launching a month-long campaign in 2017. Whatever product was showcased on Facebook, the same thing was shown on the website as well thus, providing them with a personalized experience and increasing their customer involvement in the website.

    Vodafone 4G SuperNet Campaign

    One of the most popular telecommunication service providers in India, Vodafone and is the third-largest one in India. Vodafone’s style of marketing has always been interesting and unique and its advertisements were able to capture the attention of consumers.

    In 2016, when Vodafone launched 4G SuperNet, they ran an ad campaign and had a collaboration with Facebook. Here, they used the lookalike audience feature of the social media to find a new audience, who are interested in your products and are quite similar to the existing consumers of the product. This ad campaign consists of a pug, the Vodafone mascot, and a little Indian boy in some different short videos.


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    Raymond 72 Hrs. Express Tailoring Campaign

    Raymond Express Tailoring Campaign
    Raymond Express Tailoring Campaign

    Raymond, the Indian-based fashion brand is famous for dealing with tailoring suits. Raymond’s Facebook ad campaign is stated as one of the most popular and successful ones. Such is the effect of that campaign that it boosts up the sales of four outlets of Raymond. It was a three-week Facebook ad campaign in 2016, where Raymond uses Facebook to target customers who can increase the sale of specific selected stores.

    Through Facebook, Raymond targeted men who got married, engaged, or just got a new job and pursue them to invest in tailoring suits by stating in the ad that they are launching 72 hrs. express tailoring service, the ad was a call to action statement. Those who showed interest they had to register to book their appointment and get the service.

    Tata Housing Goa Campaign

    Tata Housing Goa Campaign
    Tata Housing Goa Campaign

    Tata Housing is a subsidiary of the Tata group that deals with housing development. It is famous for building houses that have top-class designs and finishing. Tata housing was the first property developer that used Facebook for selling houses. It sold houses with the help of social media without using any other media.

    Some short videos were created and were used as ads on Facebook and life in Goa was shown. This online house buying campaign was started on Facebook by Tata housing and thus was a huge success. Those videos guided viewers to property pages to get more details about it. Almost 250 houses were sold because of that campaign.

    Domino’s Pizza Think Oven Campaign

    Dominos Think Oven campaign
    Dominos Think Oven Campaign

    There would be very few people who don’t like Pizza, and Domino’s pizza is the hot favorite amongst people. The ‘Think Oven’ campaign was a very successful campaign of Domino’s Pizza.

    Here, the campaign was set in such a way that they are able to interact with customers very well and customers were able to give out their suggestions as well to Domino’s ongoing projects and also submit some new ideas. The new ideas include new items in the menu and all. This resulted in a good interaction of the company with its customers and somehow increased their website traffic.


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    L’Oréal Paris

    It is one of the most popular Makeups, Hair, and skincare products brand and its advertisements have always been striking. The beauty brands try their level best to introduce new types of campaigns to catch the attention of people to build their brands.

    L’Oréal Paris used Facebook for its ad campaign to create a sensation amongst the users. It launched a #lorealparislive in 2014, in here they asked beauty experts and models to create some great red carpet level looks and use them as gifs on Facebook to give tips to users get the same looks for themselves.

    Conclusion

    In a world where digital marketing is an inevitable technique for the survival of the business, marketing with the help of Facebook is probably one of the best methods for making people aware of your brand.

    Although, the ads have to be striking enough, to touch the audience’s heart and for that proper planning is needed, these above campaigns are some of the best ones and have become an example in the business world for others to follow.

    FAQ

    Which Facebook Ads are most Effective?

    The carousel ad is the most effective ad format in Facebook.

    Are Facebook Ads worth it in 2021?

    Facebook ads are still worth it in 2021, in fact, they have become one of a most used methods for digital marketing.

    Which campaign objective is best for Facebook ads?

    Conversions is one of the most effective Facebook objective as it is optimized to deliver you new leads or purchases.

  • Top 5 Creative Ad Campaigns of Cadbury

    When it comes to campaigns, Cadbury has always come up with beautiful ideas and concepts. For the past two years, Cadbury Dairy Milk has organised tons of campaigns all around the globe through the vivid theme of benevolence.

    Cadbury, being Britain’s top brand, is the most superior and one of the oldest brands of Britain, established in 1824. Cadbury came with several initiatives and campaigns in the tough time of the Covid-19 pandemic. They talked about the ideology of giving and sharing and did great things to make this happen. As a result, Cadbury has no doubt won millions of hearts among its audience.

    Cadbury has always tried something new and creative in its marketing strategies. Recently, the brand’s latest ad is known to win warmth and love from the audience. It has charmed the audience like nothing else, and this is all because of Cadbury’s constant stream of extraordinary marketing efforts and initiatives.

    Talking about marketing strategies and campaigns, we have presented this article to discuss the top campaigns of Cadbury. So, let’s get started!

    Mum’s Birthday
    Chocolate Bar Competition
    Cadbury’s famous Gorilla
    Cadbury Creme Eggs
    Cadbury Creme Bus Stop Game
    FAQ

    Mum’s Birthday

    Throughout its journey, Cadbury has faced several challenges, and the biggest one was staying consistent and relevant. It was essential for the brand to keep up with its standards, especially towards the consumers. For that, Cadbury has provided multiple options in its products along with the category of sugar amount.

    However, reports are made on Cadbury’s sales and data, which showed the sales rates of the company has declined by 3-4%, and its ranking has also been recessive. Looking at these statistics and data, the company replaced the “Free of Joy” campaign with Mum’s birthday campaign.

    In this ad where they feature a little girl trying to buy Cadbury dairy milk for her mum’s birthday. The little girl wanders in, asks for chocolate, hands over a handful of stuff as change and then rushes out to give her mom the chocolate.

    Chocolate Bar Competition

    Cadbury is very creative with its extraordinary campaigns and contest ideas. For example, the company once organized a competition for its consumers to design and make a custom Cadbury Dairy Milk Bar.

    After the top-rated Trucks and Gorilla campaign, Cadbury took the digital platform and organized its chocolate bar-making competition. Sounds interesting, right? Yes, that’s what the audience also thought of!

    It was virtual, and the participants had to design and create their chocolate bar via the machine “Chocolate Steam Dream”, and at last, the judge would decide the winner. However, the most fun part was, the winner would receive a customised Cadbury Dairy Milk Chocolate bar.

    Cadbury’s famous Gorilla

    In the year 2007, the sight of Gorilla became pretty famous as the Gorilla showed him playing the drums to Phil Collins 1981 hit – ‘In the Air Tonight. This became a viral sensation among the public.

    Looking at this, Cadbury’s famous Gorilla also received enormous popularity; in fact, it became the most-watched and favourite ad in the United Kingdom. You might be thinking about how the Gorilla ad became so popular?

    The main reason behind this back in 2007 was that advertising wasn’t humour-driven or quirky compared to today’s advertising. But with Cadbury’s Gorilla ad, the advertisers went entirely off the general standard, creating something that will make the audience feel good and charmed. And that’s what happened to Cadbury’s famous Gorilla Ad!

    Cadbury Creme Eggs

    Cadbury 'Go on the Loose' Campaign
    Cadbury ‘Go on the Loose’ Campaign

    Cadbury’s next very famous campaign is the Arrest of twisted Creme Eggs, which received a significant amount of warmth and appreciation from the audience. The company changed the oval-shaped bar into a rectangular-shaped bar. The three advertisements of this campaign showed “goo on the loose†by arresting, restraining and tackling the opposing chocolate treat.

    The Creme eggs campaign is pretty innovative and clever as being personified. Through such a marketing approach, the consumers connect more effectively with the company’s products. Also, it builds up a strong relationship between consumers and the company.

    Cadbury Creme Bus Stop Game

    Standing at the bus stop, waiting for your bus to arrive, is a hell of a tedious and tiring task. So to deal with this, the advertising agency Saatchi & Saatchi developed an interactive gaming option for the public, which turned numerous Bus stops of the UK into gaming stations. So the travellers just have to bash all the falling eggs in 20 seconds so that they can release the creamy goop.  

    And you’ll be amazed to know that recently this marketing agency has created television advertisements for Cadbury as Cadbury’s very own Touch Screen Bus Shelter Game.

    Conclusion

    Cadbury has always come up with great advertising ideas and concepts. In addition, the company has always chosen an innovative way to charm the audience and increase consumer engagement. But even after altering so much in its marketing strategies, Cadbury kept up with its standards; being established in the early 1800s, Cadbury has undoubtedly become legendary with its mesmerising chocolate bars.

    When it comes to the campaigns of Cadbury, there have been numerous variations, but all these resulted in great numbers. Through this article, we attempted to discuss the top campaigns by Cadbury. Hope you find this interesting! Stay tuned for more of such content.

    FAQ

    Who does the advertising for Cadbury?

    Ogilvy Melbourne has been named the local creative agency for Cadbury Dairy Milk.

    Who are the competitors of Cadbury?

    The top Competitors of Cadbury are Mars, Hershey’s, Nestle, Kraft Foods, Lindt, and Ferrero.

    Which are the top 3 markets for Cadbury?

    Cadbury’s top 3 markets are U.K., Australia and India.