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  • List of Brands Endorsed by Kriti Sanon

    Using celebrities as brand ambassadors have always been a great concept for any business. An ambassador’s entire appearance is designed to capture customer attention, which is why companies are increasingly turning to celebrity brand ambassadors to sell their products. Incorporating a well-known celebrity into a brand enhances the chances of it getting recognised. Advertisers would benefit from using celebrities because they are well-known, and usually have a large following, so it’s reasonable that they would use them to connect with the larger part of their target population.

    “Heropanti” movie gave Kriti Sanon her first break in Bollywood, and since then she went on to become a well-known actress with a large following. Her large fan base and influence make Sanon an ideal brand ambassador, and many brands and advertisers can benefit from her popularity and influence. It could be a smart move to have Kriti Sanon endorse a brand because she will bring the brand to the attention of her enormous audience and fan base. Businesses would love to recruit her as the face of their brand because of her popularity.

    Kriti has appeared in a number of commercials, some even before her big Bollywood debut. She used to be a model and has been in commercials for companies such as Amul, Samsung, and Himalaya. Kriti Sanon launched “The Tribe” on May 23, 2022, a fitness startup, which is the first startup that Kriti Sanon founded. Cofounded along with Anushka Nandani, Karan Sawhney, and Robin Behl, Kriti Sanon mentioned that “The Tribe” will launch its app next year.

    The Tribe - A startup founded by Kriti Sanon
    The Tribe – A startup founded by Kriti Sanon

    The Tribe “believes in motivating you to become the best and the fittest version of yourself- Be it with in-studio, group/personal or virtual sessions”, said its Cofounder and Bollywood actress Kriti Sanon. The Tribe currently offers virtual and ‘in-studio’ products, which include training workshops and tailor-made nutrition plans.

    Now that she is a well-known celebrity, she has signed deals with a large number of companies to be the face of their products. In this article, we will talk about all the advertisements she has done so far.

    List of Brands endorsed by Kriti Sanon

    Kriti Sanon Tv Commercials | Brands endorsed by Kriti Sanon

    List of Brands endorsed by Kriti Sanon

    Below is the list of brands that have been endorsed by Kriti Sanon:

    Fossil

    Kriti Sanon has been roped in by the American watches and accessories firm Fossil as its brand ambassador on September 13, 2021. Fossil is an upper-tier brand of watches and accessories that has been a rage in ecommerce websites and stores in India. While onboarding Kriti Sanon, Johnson Verghese, the Managing Director of Fossil Group, India, said, “Kriti’s chic, vibrant fashion sense perfectly expresses her authenticity, aligning with Fossil’s brand ethos and commitment towards being true to oneself.” Here’s the Fossil advertisement where Kriti Sanon is featured along with her Bollywood costar Varun Dhawan, who is also famous for his brand endorsements.

    Joy

    Kriti Sanon Endorsed brand- Joy | Brand Ambassador of Joy
    Kriti Sanon Endorsed brand- Joy | Brand Ambassador of Joy

    In 2019, the leading skincare brand Joy hired Kriti Sanon as its brand ambassador with a launch of its Honey and Almond body lotion. Poulomi Roy, Chief Marketing Officer, RSH Global, elaborated on the product marketing, saying, “The Honey and Almond body lotion campaign is centred on the mother brand philosophy of JOY “Beautiful by nature.” This campaign was one of the top viral campaigns that year, which was built around the idea that “consumers are evolving”.

    Cadbury Fuse

    Cadbury Fuse- Kriti Sanon Endorsed brands
    Cadbury Fuse- Kriti Sanon Endorsed brands

    Kriti appeared in a Cadbury Fuse commercial as herself at the beginning of 2018. Kriti does an interview on a talk show in the commercial. Someone on set opens a bag of peanuts, chocolate, and caramel-filled Fuse, which she hears. She sheds all grace, tosses her shoes aside, and dashes to receive a taste of the candy. A Bhojpuri song is going on in the background.

    Kriti Sanon endorsed brand- Cadbury Fuse

    Parachute Advanced Jasmine

    Parachute Jasmine- Kriti Sanon Endorsed brands
    Parachute Jasmine- Kriti Sanon Endorsed brands

    For almost four years, Kriti has been the ambassador of this product. On July 28, 2014, she revealed her partnership with Parachute on Twitter. Kriti had a great 2014. After Heropanti’s success, she bagged a lot of projects, and Parachute signed her as the face of its Jasmine line.

    Boro Plus

    Boro Plus Face Wash - Kriti Sanon Endorsed brands
    Boro Plus Face Wash – Kriti Sanon Endorsed brands

    Boro Plus produced a TV commercial featuring Kriti in the center in October 2017. Boro Plus is an antiseptic cream that is widely used in India and around the world. It is owned by Emami which is an Indian multinational conglomerate based in Kolkata, India.

    Bata

    Bata - Kriti Sanon Endorsed brands
    Bata – Kriti Sanon Endorsed brands

    The goal behind the ad was to expand on the surprise concept of the 2019 TVC, in which Kriti shows how style and comfort can unexpectedly coexist in the new Bata 9 to 9 line. Digital, internet, networking, influencers, retail, print, public, and Bata’s CRM channels are among the campaign’s components.

    Magicbricks

    Magicbricks - Kriti Sanon Endorsed brands
    Magicbricks – Kriti Sanon Endorsed brands

    In August 2019, online real estate company Magicbricks signed Bollywood celebrities Ayushmann Khurrana and Kriti Sanon as endorsers. Given the image they have in the common consciousness as a result of their individual bodies of work, Ayushmann and Kriti’s enormous audience reach and mass appeal fit nicely with the advertising narrative.

    Whirlpool

    Whirlpool - Kriti Sanon Endorsed brands
    Whirlpool – Kriti Sanon Endorsed brands

    In March 2018, Kriti Sanon was seen in an ad film with Sushant Singh Rajput supporting Whirlpool air conditioners. Whirlpool is counted among one of the top 9 consumer durable companies in India 2022, which chose Kriti Sanon and Sushant Singh Rajput as its major endorsers because they have a large following of young people, and Whirlpool wanted to appeal to them.

    Vivel

    Vivel - Kriti Sanon Endorsed brands
    Vivel – Kriti Sanon Endorsed brands

    In March 2020, ITC’s personal-care brand Vivel signed Kriti Sanon as its major promotional face. Vivel’s soaps and body washes are advertised by Kriti. Vivel was also one of the first ads in which Kriti Sanon appeared when she first started her career.

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    Himalaya Personal Care

    Himalaya - Kriti Sanon Endorsed brands
    Himalaya – Kriti Sanon Endorsed brands

    When Kriti was not as popular as she is now, she performed a TV advertisement for Himalaya Herbals Oil Balancing Face Wash Gel. Kriti has been in a number of advertisements during her modelling career, and this was one of them.

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    Amul Ice Cream

    Way back, when Kriti was not as famous as now, she had appeared in a lot of commercials and one such commercial was for Amul Ice Cream back in 2011.

    Kriti sanon endorsed brand- Amul Icecream

    LG K10

    Kriti performed an ad video for LG Mobile Phones variation – K10 in 2017. Kriti also expressed her excitement to be associated with LG through a tweet to her fans. This brought more attention to the product.

    Titan

    Titan Raga - Kriti Sanon Endorsed brands
    Titan Raga – Kriti Sanon Endorsed brands

    In 2017, Kriti posted on social media and also did an ad to advertise the Titan Raga watch line. Titan has launched a lot of new designs with Kriti as the face of the brand.

    Boult Audio

    Boult Audio is Indian audio and wearables brand founded by Varun Gupta. Where the most popular Indian wearables and audio brand Boat captured the highest (35.8%) market share of the Indian TWS market in Q3 2021, Boult Audio took the fifth spot for the first time ever, holding 5.3% shares of the same market. Kriti Sanon is recognised as the brand ambassador of this growing brand.

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    –

    Samsung Hero

    Kriti was seen in an advertisement for Samsung Hero mobile phones alongside Amir Khan over eight years ago.

    Conclusion

    Kriti Sanon has made a name for herself and is a well-known actress with a long list of achievements. She has a major fan base filled with loyal followers and brands know how profitable it is to hire Kriti to endorse their products. She has done a lot of commercials and has always been a part of big brands’ adverts since her modeling days.

    FAQs

    Who is the brand ambassador of Joy?

    Kriti Sanon is the brand ambassador of Joy.

    What are the brands endorsed by Kriti Sanon?

    List of brands endorsed by Kriti Sanon are:

    • Joy
    • Boult Audio
    • Fossil
    • Cadbury Fuse
    • Parachute Advanced Jasmine
    • Boro Plus
    • Bata
    • Magicbricks
    • Whirlpool
    • Vivel
    • Himalaya Personal Care
    • Amul Ice Cream
    • LG K10
    • Titan
    • Samsung Hero

    Who is the brand ambassador of Whirlpool?

    Kriti Sanon is the brand ambassador of Whirlpool.

  • List of Brands Endorsed by Yuvraj Singh

    Yuvraj Singh is a well known former Indian international cricketer. Born in Chandigarh, India,  the staunch Punjabi player was an all-rounder in the game. He started playing for the nationals in the year 2000 and played in the national team till 2017. He was famous for his six sixes in six balls in 2007.

    However, this magnificent cricketer was diagnosed with a cancerous tumour in his left lung. The champ made it through and also his major comeback occurred in the field. But he retired quite soon.

    But Yuvraj Singh has an amazing endorsement profile. It is vivid, useful and huge. Enlisted below are the major endorsements of Yuvraj Singh.

    Yuvraj Singh Brand Endorsements

    1. Howzat
    2. Pepsi
    3. Puma
    4. Whirlpool
    5. Revital
    6. WellVersed
    7. Aakash Institute
    8. Cadbury
    9. Birla Sun Life Insurance
    10. Lays

    Howzat

    Howzat is a fantasy sports platform. The brand have both a website and an app for online gaming. It is a gaming platform, from where one can earn real money. It was launched in India in 2019. Yuvraj Singh was chosen to be in the advertisements, and to be an active part of the brand communication. According to the company, Yuvraj’s immense popularity in the sports field would cement the genuineness and scopes of this online gaming company.

    Pepsi

    Pepsi came to India in the year 1989, under the PepsiCo company. It has been one of the largest beverage brands in India. In 2007 Yuvraj Singh along with Virendra Sehwag, Rahul Dravid, Sachin Tendulkar and Mahendra Singh Dhoni was a part of the blue billion campaign of Pepsi. Though India lost the world cup after this. However, the commercial was quite popular.

    Puma

    Yuvraj sing – Brand Endorsement of Puma

    Puma is a German company introduced in India in early 2006. Puma is a company that manufactures athletic shoes, apparels. They chose Yuvraj Singh as their brand ambassador in the year 2011. According to Rajiv Mehta the MD of Puma India, Yuvraj Singh for his forthright personality and all-around values makes him very reachable to the youth today. No wonder, Yuvraj Singh was also glad to work with them.

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    Whirlpool

    Whirlpool entered India in the 1980s. It was first established to design and manufacture washing machines in India. In 2012, around the IPL season, Whirlpool became the official cooling partner of king’s XI Punjab. The brand promotion was done by the then captain of the team Yuvraj Singh and Kiran Kher in the ideal Punjabi style.

    Revital

    Ranbaxy’s Revital was launched in India during the year 1989. Revital is an energy capsule, balancing the vitamin and mineral needs of the body. Not much is known about this endorsement since Yuvraj was replaced by Salman Khan soon. However, he was chosen for this as he was a fitness figure for the nation. So he could impact the greater crowd to opt for healthy options like Revital.

    WellVersed

    Yuvraj Singh endorsed brand - Wellversed
    Yuvraj Singh endorsed brand – Wellversed

    This company was introduced in India in the year 2018. It is a nutrition company. Yuvraj Singh has been the face of this brand from its early days. According to Aanan Khurma the co-founder of this company states that no one else could have been better a representative of the company than Yuvraj Singh since he has gone under the change from being an athlete and sportsman to a cancer survivor. Hence no one could explain the need for the wellness of health and nutrition better than him.

    Aakash Institute

    Aakash started its journey of shaping the dreams of students from the year 1988 as a humble coaching centre with a mere number of 12 students. Now they’re a giant size Institute with branches all over India preparing students for joint entrance examinations.

    In 2020, Yuvraj Singh was roped in order to promote the “Success is waiting” program with the core message of “coming back stronger”. According to Aakash Chaudhary, the director and chief executive officer of the institute, Yuvraj is known for his abundant success and banging to come back.

    He is the face of Aakash which will definitely inspire many students not to lose hope and successfully make their path through failure with strength and determination.

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    Cadbury

    This product of Cadbury chocolate was introduced in the year 2016. In 2019, when IPL was around the corner, Yuvraj Singh and Rishabh Pant were roped for a fuse commercial. It was an extremely playful advertisement.

    Birla Sun Life Insurance

    Birla was built at the end of the year 2000 and it commenced its operations in January 2001. As the name suggests, the company provides a range of insurances useful throughout a man’s life. Yuvraj Singh has been endorsed by the company since 2009.

    According to Ajay Kakkar chief marketing officer of BSLI Indians are deeply impacted by cricket and takes inspiration in every scope of life from cricketers. Hence Yuvi is an idol for many as he has seen both great and challenging times in life. He ideally represents the brand philosophy stating “Jab Tak Balla Chalta Hain, Thath Chalte Hain Warna”. (You rule till your bat rules).

    Lays

    Lay’s a potato chips brand, was introduced in India for the first time in the year 1995. Within the first five years of its ventures, it became one of the leading brands of potato chips in India.

    In 2019 Yuvraj Singh was roped in for a social media movement called “Wavez4India”. Dilen Gandhi, Senior director- Marketing food category stated that watching Yuvraj Singh groove to the trend his fan will confidently be a part of this campaign.

    However other than these, Yuvraj Singh has been part of other successful ad films but these are the major ones.

    FAQs

    What is the net worth of Yuvraj Singh?

    Yuvraj Singh has a net worth is reported to be around 258 crores ($35 million).

    Who is the wife of Yuvraj Singh?

    Bollywood Actor Hazel Keech is the wife of Yuvraj Singh.

    Who is the father of Yuvraj Singh?

    Yograj Singh, Former Indian cricketer is the father of Yuvraj Singh.

    What are the top brands endorsed by Yuvraj Singh?

    Top brands endorsed by Yuvraj Singh are:

    • Howzat
    • Pepsi
    • Puma
    • Whirlpool
    • Revital
    • WellVersed
    • Aakash Institute
    • Cadbury
    • Birla Sun Life Insurance
    • Lays

    Is Yuvraj Singh the brand ambassador of Puma?

    Puma chose Yuvraj Singh as their brand ambassador in the year 2011.

    Is Yuvraj Singh the brand ambassador of Aakash Institute?

    Yuvraj Singh is the brand ambassador of Aakash Institute.

  • Marketing Tactics of Cadbury – A 200-year-old bond between You and Happiness

    When one mentions Cadbury, one’s mouth tends to drool! Who hasn’t heard of this delicious chocolate? Cadbury Dairy Milk is a milk chocolate brand that was proposed in the U.k. in 1905 and has since expanded to include other goods.

    Its chocolates are made using milk chocolate. It received the title of the finest chocolate in the United Kingdom in 2014. It has granted Hershey’s Group a license to make and sell chocolates in the United States.

    Cadbury’s Dairy Milk, which has been melting our hearts for the past seven decades, has revamped itself in each phase and spread joy.

    About Cadbury
    Cadbury Key Demographics
    Cadbury Marketing Tactics & Campaigns
    Conclusion
    FAQs

    Cadbury Marketing Tactics to target every age group

    About Cadbury

    Cadbury logo
    Cadbury logo

    John Cadbury founded Cadbury in Birmingham, England in 1824. It was bought by Kraft Foods in 2010 & is now run by Mondelez International.

    It entered India in 1948 and is based in Mumbai, Maharashtra. The main office in Mumbai is known as “Cadbury House.” Cadbury India started by importing chocs into the country. It was founded in India on July 19, 1948. It had a customer base of about 70% in chocolates in 2011, with its best asset Cadbury Dairy Milk solely accounting for about 30% of the Indian chocolate industry. The brand has the highest global presence.

    Cadbury today operates 5 production centers in India. It has a range of product lines in India, notably chocolate confectionery, drinks, cookies, and candies. It has done extremely well in India since its inception. Dairy Milk, Oreo, Tang, Bournvita, and other goods are among its most iconic. Kwality Walls Cornetto Oreo and Kwality Wall jewels are two of the firm’s collaborations with Hindustan Unilever Limited (HUL), another Indian FMCG behemoth.

    In India, the business grew through time and now offers a plethora of high-quality items that have aided to attract devoted clients.

    Cadbury Key Demographics

    Cadbury India’s product diversification is a result of a combination of variables. Its products are loved by people from all walks of life.

    Age-group wise breakdown

    Age Group Product Offerings
    Kids Dairy Milk, Bournvita, 5 Star, Fuse, Tang
    Millennials Dairy Milk Silk, Celebrations, Ice Creams
    Adults Bournville, Temptation, Celebrations, Ice Creams

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    Cadbury Marketing Tactics & Campaigns

    The real taste of life campaign

    Since the 1990s, while dairy milk was connected with youngsters, the brand has made great strides. Cadbury created the real taste of life ad campaign in 1994 to offer the adult populace right to eat chocolate. Until then, choco promotion was limited and aimed solely at kids, but the real taste of life campaign marked a turning point in the ad business. It was a game-changing ad built on the concept that, in the end, we’re all young at heart, and it’s time to let that part of ourselves shine.

    Acceptance in the community

    Cadbury’s current advertising focus is social acceptance, with the motto “Those who want to eat will find a reason.” Dairy Milk was able to attain approval for chocolate intake amid grownups as an outcome of such ads. It even received countless prizes for ads that grew out to be tremendous successes, such as the real taste of life ad.

    Worms in choco scandal

    In 2003, Cadbury’s Dairy Milk had to deal with a scandal concerning worms in their chocolate. The company’s reputation was jeopardized, and consequently, sales plummeted. It didn’t broadcast any ads for a couple of months. When they resurfaced, they advertised improved safeguards such as new purity seal packaging.

    It tried to improve its branding in 2004, so it signed celeb Amitabh Bachchan as the firm’s first celeb ambassador. Bachchan starred in testimonies ensuring people of the purity and security of Cadbury’s dairy milk. Having proved itself as the most trusted name among folks of all ages, Cadburys’ next aim was to boost consumerism.

    The real taste of life campaign extension

    As a follow-up to the real taste of life ad, that was marketed thru a set of ads. This time, the firm devised new creative ads to extend the number of times when folks could’ve Dairy Milk.

    Pappu pass ho Gaya 2005

    Another iconic Dairy Milk campaign, implying Pappu excelled in tests, debuted in 2005. In this commercial, Amitabh Bachchan is featured as a seller. In Indian culture, folks snack and offer sweets at any celebration, and Cadbury aimed to reflect all of these events in this set of ads. It then set out to tackle the tough task of substituting traditional sweets & deserts with chocolates. It ran a lot of programs to attain this.

    Cadbury Ad campaign- Pappu Paas ho gaya

    Shubh Aarambh

    ‘Shubh Aarambh,’ which means fortunate start, was a good move. In 2010, it was first released. The Indian habit of consuming sweets before a fresh start or going on a new trip is linked to a special social concept. They fixated on Indian rituals and practices while also giving it a modernism design to appeal to a wider audience.

    Cadbury ad campaign – Shubh Aarambh

    Core principles

    The ads are identical in their root as they all promote the same brand ideals of joy and, more crucially, mutual bliss. In 1994, Cadbury’s Dairy Milk released a classic ad portraying a female dancing in a crowded stadium to cheer her bf’s triumph. At the time, all women in ads were either skimpy or acting as a mom caring for a joint family.

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    Honoring Women’s sports

    Cadbury’s Dairy Milk remade this legendary stadium ad once more in 2021 as a salute to female athletes. It flipped the gender roles this time, with the guy dancing to cheer his GF’s winning shot before a crowded stadium It informs us that every grownup has a small kid within them. Its goal is to identify and support females who are achieving victory and rising as great personalities for the next generation.

    Also, the new ad coincides with the debut of the IPL in Sept 2021 and the Indian women’s cricket squad’s trip to Australia in the same month.

    Cadbury ad campaign – Indian women’s cricket team

    Indianization of the brand

    Cadbury’s role is to explore fresh ideas and events, and provide folks reasons to buy their goods, and make customers link sweets with Dairy Milk.

    The tactic of integrating Indian rites to interact and build a special connection with them is termed as ‘Indianization’ of the brand. in addition to offering it a modern view to appeal to the youth.

    It launched the “Kuch Meetha Ho Jaaye” ad, in which it positioned Dairy Milk as a treat that could be savored at joyous occasions in our lives.

    It featured individuals sharing big and small life experiences, bonding with others, and making great events even more memorable with Cadbury Dairy Milk. The ad is still fondly recalled, and Amitabh Bachchan, the great Indian artist, earlier sponsored it.

    Dairy milk silk

    Cadbury Dairy Milk Silk
    Cadbury Dairy Milk Silk

    It also introduced unique and fresh types of Dairy Milk, such as Dairy Milk silk, which was meant to be nicer and finer than classic Dairy Milk. Silk is marketed mainly at millennials. While enjoying the events, the firm used to pop your heart out and peers marketing to profit on holidays such as buddy day and Valentine’s Day.

    The campaign’s topic: “How far will you go for love on Valentine’s Day?” with #PopYourHeartOut.

    Staying home, Staying Safe – A Cadbury Oreo Campaign

    Oreo, a Cadbury cookie item, has devised a great ad that fits our present predicament: staying home.

    Oreo debuted the campaign, which is aimed at youngsters. In such downturns, the ad urges kids to be merry. ‘Make Way For Play’ is the campaign’s theme. Isn’t it a brilliant use of the present time?

    New Ad tactic

    With the release of fresh items and varieties, the ad tactic was renewed, with some product-centric advertisements.

    Conclusion

    Cadbury has always been effective on its offline advertising with its intriguing and pertinent ads that’s been a blow in the past, and the effect of that can be seen today too.

    It has also benefited from internet techniques, however, there’s still potential for development. It’ll be able to build very robust upkeep once it fully leverages digital lines to its true ability. Only time can tell how it addresses its flaws and strives for its rightful portion of the economy.

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    FAQs

    Who is Cadbury founder?

    John Cadbury founded Cadbury in Birmingham, England in the year of 1824.

    Which Company owns Cadbury?

    Cadbury’s parent organization are: Mondelez International, Kraft Heinz Company, Kraft Foods UK Ip & Production Holdings Limited.

    Who are the top competitors of Cadbury?

    The top Competitors of Cadbury are:

    • Mars
    • Hershey’s
    • Nestle
    • Ferrero

  • Top 5 Creative Ad Campaigns of Cadbury

    When it comes to campaigns, Cadbury has always come up with beautiful ideas and concepts. For the past two years, Cadbury Dairy Milk has organised tons of campaigns all around the globe through the vivid theme of benevolence.

    Cadbury, being Britain’s top brand, is the most superior and one of the oldest brands of Britain, established in 1824. Cadbury came with several initiatives and campaigns in the tough time of the Covid-19 pandemic. They talked about the ideology of giving and sharing and did great things to make this happen. As a result, Cadbury has no doubt won millions of hearts among its audience.

    Cadbury has always tried something new and creative in its marketing strategies. Recently, the brand’s latest ad is known to win warmth and love from the audience. It has charmed the audience like nothing else, and this is all because of Cadbury’s constant stream of extraordinary marketing efforts and initiatives.

    Talking about marketing strategies and campaigns, we have presented this article to discuss the top campaigns of Cadbury. So, let’s get started!

    Mum’s Birthday
    Chocolate Bar Competition
    Cadbury’s famous Gorilla
    Cadbury Creme Eggs
    Cadbury Creme Bus Stop Game
    FAQ

    Mum’s Birthday

    Throughout its journey, Cadbury has faced several challenges, and the biggest one was staying consistent and relevant. It was essential for the brand to keep up with its standards, especially towards the consumers. For that, Cadbury has provided multiple options in its products along with the category of sugar amount.

    However, reports are made on Cadbury’s sales and data, which showed the sales rates of the company has declined by 3-4%, and its ranking has also been recessive. Looking at these statistics and data, the company replaced the “Free of Joy” campaign with Mum’s birthday campaign.

    In this ad where they feature a little girl trying to buy Cadbury dairy milk for her mum’s birthday. The little girl wanders in, asks for chocolate, hands over a handful of stuff as change and then rushes out to give her mom the chocolate.

    Chocolate Bar Competition

    Cadbury is very creative with its extraordinary campaigns and contest ideas. For example, the company once organized a competition for its consumers to design and make a custom Cadbury Dairy Milk Bar.

    After the top-rated Trucks and Gorilla campaign, Cadbury took the digital platform and organized its chocolate bar-making competition. Sounds interesting, right? Yes, that’s what the audience also thought of!

    It was virtual, and the participants had to design and create their chocolate bar via the machine “Chocolate Steam Dream”, and at last, the judge would decide the winner. However, the most fun part was, the winner would receive a customised Cadbury Dairy Milk Chocolate bar.

    Cadbury’s famous Gorilla

    In the year 2007, the sight of Gorilla became pretty famous as the Gorilla showed him playing the drums to Phil Collins 1981 hit – ‘In the Air Tonight. This became a viral sensation among the public.

    Looking at this, Cadbury’s famous Gorilla also received enormous popularity; in fact, it became the most-watched and favourite ad in the United Kingdom. You might be thinking about how the Gorilla ad became so popular?

    The main reason behind this back in 2007 was that advertising wasn’t humour-driven or quirky compared to today’s advertising. But with Cadbury’s Gorilla ad, the advertisers went entirely off the general standard, creating something that will make the audience feel good and charmed. And that’s what happened to Cadbury’s famous Gorilla Ad!

    Cadbury Creme Eggs

    Cadbury 'Go on the Loose' Campaign
    Cadbury ‘Go on the Loose’ Campaign

    Cadbury’s next very famous campaign is the Arrest of twisted Creme Eggs, which received a significant amount of warmth and appreciation from the audience. The company changed the oval-shaped bar into a rectangular-shaped bar. The three advertisements of this campaign showed “goo on the loose†by arresting, restraining and tackling the opposing chocolate treat.

    The Creme eggs campaign is pretty innovative and clever as being personified. Through such a marketing approach, the consumers connect more effectively with the company’s products. Also, it builds up a strong relationship between consumers and the company.

    Cadbury Creme Bus Stop Game

    Standing at the bus stop, waiting for your bus to arrive, is a hell of a tedious and tiring task. So to deal with this, the advertising agency Saatchi & Saatchi developed an interactive gaming option for the public, which turned numerous Bus stops of the UK into gaming stations. So the travellers just have to bash all the falling eggs in 20 seconds so that they can release the creamy goop.  

    And you’ll be amazed to know that recently this marketing agency has created television advertisements for Cadbury as Cadbury’s very own Touch Screen Bus Shelter Game.

    Conclusion

    Cadbury has always come up with great advertising ideas and concepts. In addition, the company has always chosen an innovative way to charm the audience and increase consumer engagement. But even after altering so much in its marketing strategies, Cadbury kept up with its standards; being established in the early 1800s, Cadbury has undoubtedly become legendary with its mesmerising chocolate bars.

    When it comes to the campaigns of Cadbury, there have been numerous variations, but all these resulted in great numbers. Through this article, we attempted to discuss the top campaigns by Cadbury. Hope you find this interesting! Stay tuned for more of such content.

    FAQ

    Who does the advertising for Cadbury?

    Ogilvy Melbourne has been named the local creative agency for Cadbury Dairy Milk.

    Who are the competitors of Cadbury?

    The top Competitors of Cadbury are Mars, Hershey’s, Nestle, Kraft Foods, Lindt, and Ferrero.

    Which are the top 3 markets for Cadbury?

    Cadbury’s top 3 markets are U.K., Australia and India.

  • List of Brands Endorsed By Rishabh Pant

    It is become common in corporate India, to sign the top or upcoming cricket celebrities as brand ambassadors. Cricketers have mass appeal and are trusted by the audience of different age groups; this is why many cricketers are offered huge amounts of money to promote brands.

    One such young and upcoming Indian cricketer is Rishabh Pant, who plays as a middle-order wicket keeper batsman. Rishabh Pant has so far played for India in the Under 19 Cricket World Cup (2016), Twenty20 International (from 2017), and has also captained the Indian Premier League (IPL) team Delhi Daredevils.

    The cricketer debuted in The One Day International (ODI) in 2018. In the year 2019, the Rishabh was awarded the ICC emerging player of the year at the event of ICC awards. Recently in February 2021, Rishabh pant became the Men’s player of the month by ICC awards. What made him famous was his performances in 2015 to 2016 Ranji Trophy and Vijay Hazare Trophy.

    One of his best performances was when he scored 308 in the 2016 to 2017 Ranji Trophy against Maharashtra and became the third youngest Indian to score a triple century in First class cricket. He was brought by the Delhi Daredevils team for Rs 1.9 crore in 2016 and in 2018 he scored 128 not out from just 63 balls for the team making him the highest individual score by an Indian cricketer in Indian Premier League history.

    Because of these performances he was made the captain of the IPL team Delhi Daredevils, making him the 4th youngest Indian to captain an IPL team. Rishabh Pant also became the part of the Indian Team as a replacement for an injured Shikhar Dhawan for 2019 Cricket World Cup. Rishabh pant performance in Gabba will go down history as he helped the team beat Australia and win the Border Gavaskar Series in 2021.

    Many media outlets called him as definition of an ideal T20 batsman. The estimated net worth of Rishabh pant is $5 million in 2021. While he is known to charge over Rs 20 to 30 Lakhs per endorsement deal. Some of the brands endorsed by Rishabh Pant are Noise, JSW Steel, The pant project, Himalaya, Boost, Cadbury fuse, Boat, Realme 3, among others.

    Noise
    JSW Steel
    Himalaya
    Boost
    Cadbury Fuse
    The Pant Project
    BoAt
    Realme
    Frequently Asked Questions

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    Here are the bands endorsed by Rishabh Pant

    Noise

    Noise is India’s biggest wearables company that was founded by Amit Khatri and Gaurav Khatri in 2014. The company also makes smartphones cases, headphones, earbuds and other accessories for various types of smartphones. This made in India company has its headquarters in Gurugram and sells most its products on Amazon and Flipkart.

    As of 2020, Noise ranked among top 5 brands in India in wireless earphones as it has so far come up industry leading and path breaking innovations in audio and smartwatch technology. Noise is currently renewing its focus on smart wearables and hearables and that’s why it signed Rishabh Pant as its brand ambassador in 2021.

    The company also aims to reach out to young sports enthusiast across India and strengthen its position as the leader in the smartwatch market. Rishabh Pant has also appeared in many of the brands multimedia ads. According to the company Rishabh is true to his spirit and values and listened to his own just like the “Dil Ka Shor” campaign and so fits the brand.

    JSW Steel

    JSW Steel is one of the most popular Indian multinational steel manufacturing company and is a subsidiary of JSW Group. The company has its headquarters in Mumbai, Maharashtra and has a global footprint of 140 countries including USA, India, South America and Africa. JSW Steel is among the fastest growing companies in India as it has a total installed capacity of 18 MTPA.

    The JSW Group is a part of the O.P Jindal Group which is in sectors such as Steel, Energy, Infrastructure, Cement, Ventures and Sports. The company signed Rishabh Pant as its brand ambassador in 2020 for a period of three years. The cricketer has been featured in an ad campaign which promoted the product JSW Colouron+ colour coated sheets and JSW Neosteel TMT bars.

    Commenting on the association, the cricketer said that he is happy to partner with JSW Steel and sincerely believes that it will be very long and exciting association. He also added that he is proud to partner with a company that he admires for leadership journey, innovative products and future-ready capabilities.

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    Himalaya

    Himalaya is a popular Indian multinational pharmaceutical company that was founded by Mohammed Manal in 1930. The company has its headquarters in Bengaluru, Karnataka and is known for its personal care, baby care, well-being, nutrition and healthcare products for using organic or ayurvedic ingredients.

    Its products can be found in over 106 countries around the world, in 2015 it sold its products to over 91 countries from it generated over 50% of its revenue outside India. The company signed Rishabh Pant along with Virat Kohli as its brand ambassador in 2019. The two cricketers are seen to be endorsing the company’s face care products for men with the tagline of ‘Looking Good and Loving It’ in the ad commercial.

    With the duo endorsing the brand, it hopes to grow the male grooming sector and gain a huge market share in the coming years. Rajesh Krisnamurthy the business head for Himalaya said that both the cricketer were their first choice as they perfectly symbolise the Himalaya’s promise to make every young man look good and feel confident.

    Boost

    Boost is one of India’s leading malt-based health food drink that is under Unilever. The brand was initially launched in 1975 and is clinically proved to increase stamina up to three times more. The brand is targeted towards people who need a nourishing beverage for extra nutrition or to fill gaps in their diets and for people who have lost their appetite, etc.

    The drink is available Chocolate flavor and ‘Ready to Sip’ pack and continues to be a well known health food drink in the market. The company has always been synonymous with choosing its brand ambassador as they are all leading cricketers of their time like Kapil Dev, Sachin Tendulkar, Virender Sehwag to Mahendra Singh Dhoni, Virat Kohli.

    The brand signed Rishabh Pant and Shreyas Iyer as its brand ambassadors in 2019. According to the brand both the cricketers are young achiever in Indian cricket and so are the perfect for the brand that aims to empower kids become champions in sports and life.

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    Cadbury Fuse

    Cadbury Fuse is well known chocolate bar that is manufactured by Cadbury in India and initially produced in UK. The chocolate bar is said to be made up of 70% a solid bar of milk chocolate while the other 30% consists of nuts, raisins, crisp cereal pieces put within it. This chocolate bar was the centre of a large marketing campaign which lead to a national launch of the product on “FuseDay” on 24thSeptember 1996.

    This campaign was successful that it sold over 40 million Fuse bars were sold in the first week of its release. However, the brand was discontinued until its was launched again under Cadbury’s India in 2016. The brand signed Yuvraj Singh, along with Rishabh Pant as its endorsers in 2019 during the IPL season.

    The two cricketers showed their fun side in the ad campaign that had a tagline of “Cricket is a gentleman’s game, but hunger is certainly not!”. The motive of this campaign was to endorse the brand while also providing cricket fans the necessary excitement they wanted. Cadbury Fuse was also the official hunger partner of IPL team Sunrisers Hyderabad 2019.

    The Pant Project

    The Pant Project is a full service online tailoring option for custom made pants for men across the country. The brand was launched in October 2020 with an aim of becoming the country’s top direct to consumer clothing brand especially in time of a global pandemic where people prefer to buy clothes online at the comfort and safety of their homes.

    Rishabh Pant was signed as the brand ambassador for The Pant Project and has featured in many of its multimedia ad campaign endorsing the PanT20 Collection. The PanT20 collection will include pants, shorts and chinos custom made from comfortable, breathable cotton perfect for Indian Summer and will be prices Rs. 1990 to Rs. 2990.

    Commenting on the association, Dhruv Toshniwal, the Founder and CEO of The Pant Project said that, “Not only does the cricketer share the name with the brand but his personality is also perfect for our custom-made e-tailoring brand.” He also added that just like the cricketer’s dynamic and adaptability towards playing all format of the game like T20s, ODIs and Test matches, similarly the company is all about custom-made and doesn’t believe in the one size fits all approach.

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    BoAt

    BoAt is a leading consumer electronics company in India founded by Sameer Mehta and Aman Gupta in 2013. The company has its headquarters in New Delhi and is known for its range products like headphones, speakers, mobile phone accessories, smartwatches, stereos, travel chargers, power banks, sound bars, etc.

    BoAt is also the 5th largest wearable brand in the world in 2020 with a market share of 3.5% in the global market. Boat was also the official audio sponsor of over six IPL teams in 2020. The company signed Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant and Prithvi Shaw as its brand ambassadors in 2019 and have appeared in ad campaigns together.

    With the help of the cricketers the company aims to strengthen the brand’s appeal among the Gen Z audience. Since it collaborated with IPL teams, Boat launched a limited-edition headphone which was inspired by the insignia and colours of the respective teams to cater to their fans.

    Realme

    Realme is one of the top Chinese smartphone company that has its headquarters based in Beijing, China. The company was founded by Sky Li, while it’s the sub-brand of Oppo and a subsidiary of BBK Electronics. Realme is known for its products such as smartphones, earphones, power banks, Realme UI, Smartphones, phones cases, etc.

    In 2018, the brand grew to become number 1 emerging brand in the Indian smartphone market. The company is pioneer in smartphone Indian market as it was the first 64MP smartphone, fastest-charging smartphone, and first 5G smartphone in India. According to a report, Realme sold over 4.7 million units worldwide in 2019 making it among the top 10 mobile phone manufactures in the world.

    It currently has more than 10 million users globally. Rishabh Pant was made the brand endorser for the Realme 3 series of smartphones in 2019. In the ad, Rishabh showcases the features of the Realme 3 pro with the tagline #3stepsahead.

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    Conclusion

    Rishabh Pant at a young age of 23 years old has given outstanding performance and has been behind big victories India has achieved in the recent times. Brands also look for get sports celebrities who are at an early stage of the career so that the brand can grow along with the sportsperson.

    Rishabh Pant has recently become popular in the advertising world because of his good track record, right attitude, competitive on-field and friendly off field, fan following and trending.

    Frequently Asked Questions

    Who is Rishabh Pant?

    Rishabh Pant is an upcoming middle order wicket keeper batsman from India.

    What is the net worth of Rishabh Pant?

    The estimated net worth of Rishabh Pant is $5 million in 2021.

    How much does Rishabh Pant charge for brand endorsements?

    Rishabh Pant is known to charge over Rs 20 to 30 Lakhs per endorsement deal.

    What are brands endorsed by Rishabh Pant?

    Some of the brands endorsed by Rishabh Pant are Noise, JSW Steel, The pant project, Himalaya, Boost, Cadbury fuse, Boat, Realme 3, among others.