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  • List of Brands Endorsed By Amitabh Bachchan

    A brand ambassador is the image of image and therefore, lies crucial to the growth and success of the brand. This is because it is the ambassador of the brand who embodies the brand that he or she is endorsing, thereby leading to influencing the consumers and raising awareness. In today’s marketing landscape many brands prefer to have younger celebrities as the image of their brands, but the one celebrity who is an exception to this trend is none other than Amitabh Bachchan. The 79-year-old veteran actor has still remained to be in demand and relevant in the endorsement world.

    Amitabh Bachchan is known for his elegance, trustworthiness, statesmanship, maturity, and mass appeal. The superstar has proved time and again that age is no bar, be it in the film industry or the marketing business, as he is still one of the top actors who are sought after by brands from all over the country and beyond for endorsements.

    Amitabh Bachchan, who was born Inquilaab Srivastava, is one of the most iconic actors with more than 50 years in the industry, a film producer, television host, playback singer, and a former politician. The actor is regarded to be one of the most influential actors in the history of Indian cinema and is also ranked ninth on the list of the most powerful people of India in 2019, according to India Today.

    During the 70s and 80s, the actor was termed as the one-man industry by the French Director, Francois Truffaut because of his domination in the Indian film industry. The actor is known for his work in countless Bollywood movies like Sholay, Deewar, Shahenshah, Namak Halaal, Don, Badla, Mohabbatein, Baghban, Pink, Piku, and more. Besides, the actor is also the host of a popular reality show known as Kaun Banega Crorepati.

    Amitabh Bachchan has won several awards such as Filmfare, National Film Awards, the Dadasaheb Phalke Award and has also been honored by the Indian government with Padma Shri, Padma Bhushan, and Padma Vibhushan for his contribution to the arts.

    The actor is also honored with the Legion of Honour by the Government of France as the highest civilian honor for his exceptional career in the world of cinema. Amitabh Bachchan is known to charge over Rs 5 to 8 crore for an ad commercial. The actor’s brand value is $41.2 million (2018), while the net value of the actor is $400 million (2021).

    So far, the actor has endorsed brands like Maggi, Emami, Parker Pen, Lux Innerwear, Dabur Chawanprash, Dr. Fixit, Cadbury, Pepsi,Times of India,  Tata Sky, Kalyan Jeweller, Navratna Oil, Gujarat Tourism, Mankind, Reid & Taylor, upGrad, JustDial, ICICI Prudential Life, Flipkart, TVS Jupiter, Cadbury Dairy Milk, Cycle Agarbathi, First Cry, Tanishq and other government campaigns like Swacch Bharat Abhiyan, Polio Vaccine, etc.

    Along with endorsing a list of brands, Amitabh Bachchan has also been a crypto-enthusiast and has developed into quite a crypto-king of late. Cryptocurrency might be sounding like one of the investments that are not quite clear to many Indians but at the same time, the decentralized digital currency and the investments in the same, is rewarding a whole lot of celebrities, including popular Indian personalities. Amitabh Bachchan is one such renowned Indian celebrity that has been rewarded for his crypto investment where he had invested Rs 1.6 crore, which ballooned to become Rs 112 crores just within a year.      

    It was in 2015 that Amitabh and his son, Abhishek Bachchan invested around Rs 1.6 crore ($250,000) in Meridian Tech Pte, a Singapore-based, Venkata Srinivas Meenavalli-founded company, and within 2 and half years of the investment, they collected returns close to Rs 112 crores ($17.5 mn) in value.

    Nevertheless, here’s a list of all the prominent brands that Amitabh Bachchan has endorsed to date:

    upGrad
    Maaza
    MediBuddy
    Muthoot Finance
    Amway
    FirstCry
    Maggi
    Cadbury Dairy Milk
    Kalyan Jewellers
    Parker Pens
    Emami
    Gujarat Tourism
    Lux
    JustDial
    Dabur Chyawanprash
    ICICI Prudential Life
    Polio Vaccine
    Navratna Oil
    Dr Fixit
    Reid & Taylor
    Mankind

    Let’s look at the list of brands endorsed by Amitabh Bachchan:

    upGrad

    upGrad is the newest brand to be endorsed by the Big B. The Mumbai-based education technology company has roped in Amitabh Bachchan as its brand ambassador on February 28, 2022, and releases its first advertisement campaign on March 23, 2022, which is spreading via #upGradAbroad and #ABchaleABROAD.

    upGrad Abroad is the new initiative designed by the popular edtech company, which is promoted by Amitabh Bachchan. Featuring Amitabh, upGrad, through this ad, promotes its initiative to help the Indian students start in India and study abroad, with a degree from the reputed universities outside of the country without wasting their money of staying abroad and studying.    

    Maaza

    The world’s largest brand of tropical fruit drinks, Maaza was founded in 1976 and is owned by The Coca-Cola Company. The fruit drink brand, popular for its selection of mango, orange, and pineapple drinks, has brought together Amitabh Bachchan and Pooja Hegde in its latest campaign titled ‘Dildaar Bana De’ in February 2022. This TVC is directed by the celebrated Bollywood filmmaker Shoojit Sircar.

    Maaza rolled out its new variant “Aam Panna”, which again grouped Amitabh Bachchan and Pooja Hegde together ahead of the summer season 2022.

    MediBuddy

    Founded in 2000, MediBuddy is a digital healthcare platform that helps the users book free consultations, checkups, lab tests and follow up the same without any hassles.

    The Bengaluru-based healthcare company roped in Amitabh Bachchan as its brand ambassador on February 8, 2022, who has collaborated with MediBuddy in their recent advertisement to promote MediBuddy Gold, a healthcare subscription package that works for the whole family. The Amitabh Bachchan featured MediBuddy advertisement that came out on March 10, 2022, explores the benefits of MediBuddy Gold subscription, which enables the families of the users to receive free unlimited medical consultations from experienced doctors that can be availed 24×7.  

    Muthoot Finance

    Muthoot Finance is one of the most reliable Indian financial corporation and the largest gold loan NBFC in India. Founded in 1939 by Mathai George Muthoot in Kerala, Muthoot offers a range of services including money transfers, foreign exchange and wealth management services, travel and tourism services and more.

    Amitabh Bachchan is the face of Muthoot as well, which launched its newest marketing campaign on February 4, 2022. The advertisement focuses on the belief and trust in the brand that everyone should maintain.

    Amway

    Amitabh Bachchan was roped by the popular direct selling company, Amway, as a brand ambassador, on October 27, 2021. The US-based company that manufactures a wide range of consumer goods, has collaborated with the Big B of the Bollywood industry to ensure that the veteran actor endorses the the brand and promotes the Nutrilite range of the Amway products along with guiding the youth, empowering the women and others with the help of their entrepreneurship schemes.

    FirstCry

    FirstCry is an Indian e-commerce store that was launched in 2010, the company is known for its huge variety of baby products. By 2020, the company had opened over 380 offline stores across the country out of which 350 were franchise stores making it Asia’s largest online shopping store for kids and baby products.

    Amitabh Bachchan was signed as the brand ambassador of the company in 2015, after the birth of his granddaughter. In the commercial, the actor is seen to be in confusion while shopping for clothes for an infant as their unlimited options. After the ad, the company witnessed a massive increase in sales as the ad resonated with the people and passively offered them a chance to connect with Big B.

    While talking about making Amitabh Bachchan its brand ambassador, Supam Maheshwari, CEO, and founder, Firstcry mentioned that the company needed to create maximum impact with the campaign. Amitabh Bachchan brings in credibility to the brand as he has a mass India appeal and he is also a caring grandfather.

    Maggi

    Amitabh Bachchan in a maggi commercial

    Maggi is an international brand that originated in Switzerland in the 19th century, however, the company was acquired by Nestle in 1947. Maggi is known for its seasonings, instant soups, and instant noodles that are popular in countries like India, Pakistan, Nepal, Singapore, Malaysia, Australia, New Zealand, and Bangladesh.

    Amitabh was the brand ambassador of Maggi but the actor stopped supporting the brand after a controversy with Maggi. The actor, however, has also been featured in many Maggi commercials before ending their deal, where the actor is seen introducing the brand to cater to the old generation audience and make them eat Maggi.

    The actor can be seen pitching the idea of happiness while eating the “2 minute waali Meri Maggi”. The campaign with Amitabh Bachchan was very successful, and Maggi made large profits out of it no doubt.

    Cadbury Dairy Milk

    Cadbury Dairy milk is a popular brand of milk chocolate that is manufactured by the conglomerate Cadbury. The brand was first introduced in 1905 in the United Kingdom and now has a huge portfolio of products under it. However, every product in this brand is made mainly with milk chocolate.

    The Cadbury Milk chocolate became the bestselling chocolate bar in the UK in 2014 and is also currently available in countries like India, Kazakhstan, China, Srilanka, and Pakistan. Big B became the company brand ambassador in 2004 and since then has appeared in many of its commercials.

    The actor is also responsible for making the tagline “Kuch Meetha Hojaye”  popular, emphasizing the celebration of the smaller things in life with something sweet like the Cadbury Milk Chocolate. In an interview, Bharat Puri the managing director of Cadbury said that they have chosen Amitabh Bachchan because he has a universal appeal that extends to everyone from 6 to sixty years old.

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    Kalyan Jewellers

    Kalyan Jewellers is one of the most popular Indian jewelry showrooms chains. The company currently is present in overall metro cities of India and even in West Asia and has over 8000 employees. Amitabh Bachchan and Jaya Bachchan became the company’s global ambassadors in 2012.

    Thanks to his efforts Kalyan Jewellers has now become India’s single largest self-owned jewelry chain. The group currently holds a strong presence especially in South India, with 35 stores across four southern states. The ad commercial of Kalyan jewelers features Amitabh Bachchan with his daughter Shweta Nanda.

    This ad beautifully portrays the charm that jewelry adds to every occasion. The scene features Amitabh Bachchan buying jewelry for his daughter and his wife which evokes a very relatable emotion in the audience.

    Parker Pens

    The Luxor Writing Instruments company brought out the Parker range of pens, which are marked by their elegance and sophistication. These Parker pens were initially endorsed by Amitabh Bachchan between 2001 – 2008, and after a gap of 2 years, the Bolywood superstar had again resumed his collaboration with a 2 year-long contract on June 15, 2011.  

    Emami

    Emami Limited is a leading personal and healthcare products conglomerate that has its headquarters based in Kolkata. The company is a growing global presence and a huge portfolio of well-known products like Boroplus, Navratna, Fair and Handsome, Zandu Balm, Kesh King, She Comfort, Mentho plus Balm, and Fast Relief.

    It has over 250 products made with ayurvedic formulas which are available in more than 50 countries like the UK, Poland, Russia, Ukraine, Belaris, UAE, Saudi Arabia, Qatar, Bahrain, Kenya, Singapore, Malaysia, and Bangladesh. The company has had other Bollywood actors as its brand ambassadors like Juhi Chawla, Katrina Kaif, Kangana Ranaut, Sonakshi Sinha, Salman Khan.

    Emami made Amitabh Bachan the brand ambassador for its Boroplus brand which is a natural antiseptic cosmetic brand originating from Russia. The actor has been featured in many television advertisements in the ad campaign of Boroplus. It is because of these ads that the brand has become successful and positioned itself in the audiences’ minds.

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    Gujarat Tourism

    The actor is currently the brand ambassador of Gujarat Tourism and is featured in many commercials of the ad campaign. The “Khushboo Gujarat Ki” taglined campaign by celebrity Amitabh Bachchan became so popular that it increased tourism in Gujarat by 14% per annum which is twice that of the national growth rate.

    This campaign has won several awards and has increased the benchmark of tourism ads by making Amitabh Bachchan its face. Big B became part of the initiative by the Gujarat Government to promote its Tourism.

    In the advertisement “Khushboo Gujarat Ki” Amitabh Bachchan can be seen in tourist spots like Bhuj, Dhola Veera, Mandvi and Rann of Kutch while exploring the culture of Gujarat and urging people to travel to Gujarat.‌

    Lux

    Lux Industries, a notable innerwear manufacturing company of India, is one of market leaders of the Indian segment of innerwear. Founded in 1957, and boasting of a complete range of innerwear for men, women and children, Lux is a famous name still in its niche.

    The popular inner garments company had roped in the veteran actor as the brand ambassador of Lux Venus and Lux Cott’s wool in August 2017. Amitabh came out with the advertisement of Lux Inferno last in October 2019 after featuring in multiple ads for the company. Kartik Aaryan was another actor who was seen alongside Bachchan in the same ad.

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    JustDial

    Justdial Limited is a company that provides local search for different services in India over the phone, website, and mobile apps. Justdial has its headquarters based in Mumbai, Maharashtra but also has offices in cities like Ahmedabad, Bengaluru, Chandigarh, Chennai, Coimbatore, New Delhi, Hyderabad, Jaipur, Kolkata, and Pune. In 2020, Justdial has more than 10,984 employees.

    Amitabh became the brand ambassador after investing an undisclosed amount in the company. This investment was later confirmed as Rs 6.27 lakhs in 2013 when he bought 62,794 shares of JustDial, which gave him returns close to Rs 7 crore, a whopping 10190% returns. Amitabh has helped increase the popularity of Justdial by featuring in their ad commercials. The actor can be seen portraying how the Just dial app is better than its competitors, its features and it is a one-stop-shop for all their customer’s needs.

    Dabur Chyawanprash

    Dabur took over the 2,500-year-old Ayurveda formula with its brand purpose and created the country’s first-ever branded Chayanprash in 1949. The company claims that two spoons daily of Dabur Chyawanprash support immunity and are beneficial for overall health and well-being.

    The company has made many iconic ads with Amitabh Bachchan as its brand ambassador and continues to aim in boosting the country’s immunity, especially in the times of the Covid pandemic. In the 2000s, the company witnessed a sudden dip in sales that is when the actor was roped in to be the face of the brand and drive its growth.

    The company put out its largest ad campaign with Rs 10 crore featuring Big B, which showed him being strong after eating Chyawanprash and which provides immunity to all kinds of disease. Amitabh Bachchan made it a household name by changing the perception of the product.      

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    ICICI Prudential Life

    ICICI Prudential Life Insurance Company Limited is a popular life insurance company in the country. It was originally established after the joint venture between ICICI Bank and Prudential plc.

    The company is headquartered in Mumbai, Maharashtra, and offers services life insurance and asset management business. The company signed Amitabh Bachchan as its brand ambassador and was paid Rs 10 crore as endorsement fees to be featured in its commercials.

    In an interview, the actor commented on his association with the company by saying that, he was happy to associate with ICICI Prudential Life as he sees life insurance as a product that offers a feeling of reassurance to people, for all of them who opt for it. He also added that ICICI Prudential Life has been able to make a mark in the industry and is a trusted life insurance brand.

    Polio Vaccine

    Amitabh Bachchan is the face of the Polio campaign in the country, the aim of the campaign is to spread more awareness about the easy availability of the polio vaccine. The actor’s partnership with UNICEF has successfully persuaded many parents to get their children vaccinated especially in rural areas.

    The tagline of the campaign “Do Boond Zindagi Ki” talks about the importance of the two drops of the polio vaccine. This award-winning campaign ad was featured on Television and radio emphasizing the seriousness of the issue.

    The actor also took part in many public appearances and field visits to remote areas of the country to create awareness about polio prevention. Amitabh Bachchan plays the main role in why the campaign was successful as the actor has a huge popularity, credibility, and mass appeal not only as a celebrity but also as a humanitarian.

    Navratna Oil

    The popular Emami Oil product, Navratna oil, which is well-known for its cooling benefits and the relief that it provides people from headaches and body aches is an Ayurvedic product and has seen Amitabh Bachchan time and again as its endorser. The Big B has featured in multiple advertisements created for the promotion of the same and in the latest of the advertisements he has also sung the iconic Pyaasa song “Sir jo tera chakraye” performing as #RaahatRaja.  

    Along with the advertisements and investments, Amitabh Bachchan also usually remains busy on his work front. Runway 34, Brahmastra, Jhund, Goodbye, and The Intern are some of the movies that Bachchan is currently working on, as of reports dated January 31, 2022.  

    Dr Fixit

    Hailed as a leading waterproofing expert, Dr Fixit from the popular adhesive brand, Pidlite, brings right waterproofing solutions for the users to make their homes leak-free with the best waterproofing services in India.

    Dr Fixit had announced Amitabh Bachchan as its brand ambassador in August 2016. According to the deal, the veteran actor was selected to be the person to spearhead its flagship campaign and act as the face of the brand across multiple engagement platforms. The recent Dr Fixit campaign that came out in December 2020 was the last campaign of the brand that featured Bachchan.  

    Reid & Taylor

    Founded in 1998, by S Kumar’s Nationwide (SKNL), Reid & Taylor was a fabric and suiting brand. As per the last reports, the Reid & Taylor brand’s shares were liquidated in December 2018 after RTIL was dragged to insolvency court.

    This popular suiting and fabric manufacturing company had announced Amitabh Bachchan as its brand ambassador in July 2013, after which Bachchan had featured in a number of the Reid & Taylor advertisements.  

    Mankind

    Mankind Pharma is a pharmacy company, which is counted among the top pharmaceutical companies in India. Founded in 1995, Mankind operates 34+ overseas destinations and boasts of 14000+ happy customers.

    The popular medicine manufacturer had collaborated with Amitabh Bachchan towards the end of October in the year 2017, announcing the veteran actor as its brand ambassador. The latest Mankind ad has been launched in September 2021 and features Amitabh as well.  

    Conclusion

    When it comes to endorsements and advertisements Amitabh Bachchan is one of the most sought-after actors even at his age because of his reliability among the masses, elegance, trustworthiness, statesmanship, mass appeal, and maturity. He is also the one of the highest paid actors to feature in endorsements.

    Amitabh Bachchan is the country’s most iconic actor as he has starred in more than 190 movies since the 1970s. The actor is loved, admired, and respected by a massive public following. Big B as most people fondly call him is one the most prominent celebrity in the country, which is why many companies still prefer him to be featured in their advertising campaigns.

    FAQs

    Who is Amitabh Bachchan?

    Amitabh Bachchan is one of the most iconic actors with more than 50 years in the industry, a film producer, television host, playback singer, and a former politician.

    What is the brand value of Amitabh Bachchan?

    The brand value of Amitabh Bachchan is $41.2 million (2018).

    What are the main brands endorsed by Amitabh Bachchan?

    The main brands endorsed by Amitabh Bachchan are Polio Vaccine, ICICI Prudential Life, Dabur Chyawanprash, Just Dial, Gujarat Tourism, Emami, Kalyan Jeweller, FirstCry, Cadbury Dairy Milk, Maggi.

    What are the other brands endorsed by Amitabh Bachchan?

    The other brands endorsed by Amitabh Bachchan are Parker Pen, Lux Innerwear, Dr Fixit, Pepsi, Tata Sky, Mankind, Reid & Taylor, Flipkart, TVS Jupiter, Cycle Agarbathi, Tanishq, and other government campaigns like Swacch Bharat Abhiyan, etc.

    How much does Amitabh Bachchan charge for a brand endorsement?

    Amitabh Bachchan charges over Rs 5 to 8 crore for an ad commercial.

    What is the net worth of Amitabh Bachchan?

    The net worth of Amitabh Bachchan is $400 million (2021).

  • Marketing Tactics of Cadbury – A 200-year-old bond between You and Happiness

    When one mentions Cadbury, one’s mouth tends to drool! Who hasn’t heard of this delicious chocolate? Cadbury Dairy Milk is a milk chocolate brand that was proposed in the U.k. in 1905 and has since expanded to include other goods.

    Its chocolates are made using milk chocolate. It received the title of the finest chocolate in the United Kingdom in 2014. It has granted Hershey’s Group a license to make and sell chocolates in the United States.

    Cadbury’s Dairy Milk, which has been melting our hearts for the past seven decades, has revamped itself in each phase and spread joy.

    About Cadbury
    Cadbury Key Demographics
    Cadbury Marketing Tactics & Campaigns
    Conclusion
    FAQs

    Cadbury Marketing Tactics to target every age group

    About Cadbury

    Cadbury logo
    Cadbury logo

    John Cadbury founded Cadbury in Birmingham, England in 1824. It was bought by Kraft Foods in 2010 & is now run by Mondelez International.

    It entered India in 1948 and is based in Mumbai, Maharashtra. The main office in Mumbai is known as “Cadbury House.” Cadbury India started by importing chocs into the country. It was founded in India on July 19, 1948. It had a customer base of about 70% in chocolates in 2011, with its best asset Cadbury Dairy Milk solely accounting for about 30% of the Indian chocolate industry. The brand has the highest global presence.

    Cadbury today operates 5 production centers in India. It has a range of product lines in India, notably chocolate confectionery, drinks, cookies, and candies. It has done extremely well in India since its inception. Dairy Milk, Oreo, Tang, Bournvita, and other goods are among its most iconic. Kwality Walls Cornetto Oreo and Kwality Wall jewels are two of the firm’s collaborations with Hindustan Unilever Limited (HUL), another Indian FMCG behemoth.

    In India, the business grew through time and now offers a plethora of high-quality items that have aided to attract devoted clients.

    Cadbury Key Demographics

    Cadbury India’s product diversification is a result of a combination of variables. Its products are loved by people from all walks of life.

    Age-group wise breakdown

    Age Group Product Offerings
    Kids Dairy Milk, Bournvita, 5 Star, Fuse, Tang
    Millennials Dairy Milk Silk, Celebrations, Ice Creams
    Adults Bournville, Temptation, Celebrations, Ice Creams

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    Cadbury Marketing Tactics & Campaigns

    The real taste of life campaign

    Since the 1990s, while dairy milk was connected with youngsters, the brand has made great strides. Cadbury created the real taste of life ad campaign in 1994 to offer the adult populace right to eat chocolate. Until then, choco promotion was limited and aimed solely at kids, but the real taste of life campaign marked a turning point in the ad business. It was a game-changing ad built on the concept that, in the end, we’re all young at heart, and it’s time to let that part of ourselves shine.

    Acceptance in the community

    Cadbury’s current advertising focus is social acceptance, with the motto “Those who want to eat will find a reason.” Dairy Milk was able to attain approval for chocolate intake amid grownups as an outcome of such ads. It even received countless prizes for ads that grew out to be tremendous successes, such as the real taste of life ad.

    Worms in choco scandal

    In 2003, Cadbury’s Dairy Milk had to deal with a scandal concerning worms in their chocolate. The company’s reputation was jeopardized, and consequently, sales plummeted. It didn’t broadcast any ads for a couple of months. When they resurfaced, they advertised improved safeguards such as new purity seal packaging.

    It tried to improve its branding in 2004, so it signed celeb Amitabh Bachchan as the firm’s first celeb ambassador. Bachchan starred in testimonies ensuring people of the purity and security of Cadbury’s dairy milk. Having proved itself as the most trusted name among folks of all ages, Cadburys’ next aim was to boost consumerism.

    The real taste of life campaign extension

    As a follow-up to the real taste of life ad, that was marketed thru a set of ads. This time, the firm devised new creative ads to extend the number of times when folks could’ve Dairy Milk.

    Pappu pass ho Gaya 2005

    Another iconic Dairy Milk campaign, implying Pappu excelled in tests, debuted in 2005. In this commercial, Amitabh Bachchan is featured as a seller. In Indian culture, folks snack and offer sweets at any celebration, and Cadbury aimed to reflect all of these events in this set of ads. It then set out to tackle the tough task of substituting traditional sweets & deserts with chocolates. It ran a lot of programs to attain this.

    Cadbury Ad campaign- Pappu Paas ho gaya

    Shubh Aarambh

    ‘Shubh Aarambh,’ which means fortunate start, was a good move. In 2010, it was first released. The Indian habit of consuming sweets before a fresh start or going on a new trip is linked to a special social concept. They fixated on Indian rituals and practices while also giving it a modernism design to appeal to a wider audience.

    Cadbury ad campaign – Shubh Aarambh

    Core principles

    The ads are identical in their root as they all promote the same brand ideals of joy and, more crucially, mutual bliss. In 1994, Cadbury’s Dairy Milk released a classic ad portraying a female dancing in a crowded stadium to cheer her bf’s triumph. At the time, all women in ads were either skimpy or acting as a mom caring for a joint family.

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    Honoring Women’s sports

    Cadbury’s Dairy Milk remade this legendary stadium ad once more in 2021 as a salute to female athletes. It flipped the gender roles this time, with the guy dancing to cheer his GF’s winning shot before a crowded stadium It informs us that every grownup has a small kid within them. Its goal is to identify and support females who are achieving victory and rising as great personalities for the next generation.

    Also, the new ad coincides with the debut of the IPL in Sept 2021 and the Indian women’s cricket squad’s trip to Australia in the same month.

    Cadbury ad campaign – Indian women’s cricket team

    Indianization of the brand

    Cadbury’s role is to explore fresh ideas and events, and provide folks reasons to buy their goods, and make customers link sweets with Dairy Milk.

    The tactic of integrating Indian rites to interact and build a special connection with them is termed as ‘Indianization’ of the brand. in addition to offering it a modern view to appeal to the youth.

    It launched the “Kuch Meetha Ho Jaaye” ad, in which it positioned Dairy Milk as a treat that could be savored at joyous occasions in our lives.

    It featured individuals sharing big and small life experiences, bonding with others, and making great events even more memorable with Cadbury Dairy Milk. The ad is still fondly recalled, and Amitabh Bachchan, the great Indian artist, earlier sponsored it.

    Dairy milk silk

    Cadbury Dairy Milk Silk
    Cadbury Dairy Milk Silk

    It also introduced unique and fresh types of Dairy Milk, such as Dairy Milk silk, which was meant to be nicer and finer than classic Dairy Milk. Silk is marketed mainly at millennials. While enjoying the events, the firm used to pop your heart out and peers marketing to profit on holidays such as buddy day and Valentine’s Day.

    The campaign’s topic: “How far will you go for love on Valentine’s Day?” with #PopYourHeartOut.

    Staying home, Staying Safe – A Cadbury Oreo Campaign

    Oreo, a Cadbury cookie item, has devised a great ad that fits our present predicament: staying home.

    Oreo debuted the campaign, which is aimed at youngsters. In such downturns, the ad urges kids to be merry. ‘Make Way For Play’ is the campaign’s theme. Isn’t it a brilliant use of the present time?

    New Ad tactic

    With the release of fresh items and varieties, the ad tactic was renewed, with some product-centric advertisements.

    Conclusion

    Cadbury has always been effective on its offline advertising with its intriguing and pertinent ads that’s been a blow in the past, and the effect of that can be seen today too.

    It has also benefited from internet techniques, however, there’s still potential for development. It’ll be able to build very robust upkeep once it fully leverages digital lines to its true ability. Only time can tell how it addresses its flaws and strives for its rightful portion of the economy.

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    FAQs

    Who is Cadbury founder?

    John Cadbury founded Cadbury in Birmingham, England in the year of 1824.

    Which Company owns Cadbury?

    Cadbury’s parent organization are: Mondelez International, Kraft Heinz Company, Kraft Foods UK Ip & Production Holdings Limited.

    Who are the top competitors of Cadbury?

    The top Competitors of Cadbury are:

    • Mars
    • Hershey’s
    • Nestle
    • Ferrero

  • Top 5 Creative Ad Campaigns of Cadbury

    When it comes to campaigns, Cadbury has always come up with beautiful ideas and concepts. For the past two years, Cadbury Dairy Milk has organised tons of campaigns all around the globe through the vivid theme of benevolence.

    Cadbury, being Britain’s top brand, is the most superior and one of the oldest brands of Britain, established in 1824. Cadbury came with several initiatives and campaigns in the tough time of the Covid-19 pandemic. They talked about the ideology of giving and sharing and did great things to make this happen. As a result, Cadbury has no doubt won millions of hearts among its audience.

    Cadbury has always tried something new and creative in its marketing strategies. Recently, the brand’s latest ad is known to win warmth and love from the audience. It has charmed the audience like nothing else, and this is all because of Cadbury’s constant stream of extraordinary marketing efforts and initiatives.

    Talking about marketing strategies and campaigns, we have presented this article to discuss the top campaigns of Cadbury. So, let’s get started!

    Mum’s Birthday
    Chocolate Bar Competition
    Cadbury’s famous Gorilla
    Cadbury Creme Eggs
    Cadbury Creme Bus Stop Game
    FAQ

    Mum’s Birthday

    Throughout its journey, Cadbury has faced several challenges, and the biggest one was staying consistent and relevant. It was essential for the brand to keep up with its standards, especially towards the consumers. For that, Cadbury has provided multiple options in its products along with the category of sugar amount.

    However, reports are made on Cadbury’s sales and data, which showed the sales rates of the company has declined by 3-4%, and its ranking has also been recessive. Looking at these statistics and data, the company replaced the “Free of Joy” campaign with Mum’s birthday campaign.

    In this ad where they feature a little girl trying to buy Cadbury dairy milk for her mum’s birthday. The little girl wanders in, asks for chocolate, hands over a handful of stuff as change and then rushes out to give her mom the chocolate.

    Chocolate Bar Competition

    Cadbury is very creative with its extraordinary campaigns and contest ideas. For example, the company once organized a competition for its consumers to design and make a custom Cadbury Dairy Milk Bar.

    After the top-rated Trucks and Gorilla campaign, Cadbury took the digital platform and organized its chocolate bar-making competition. Sounds interesting, right? Yes, that’s what the audience also thought of!

    It was virtual, and the participants had to design and create their chocolate bar via the machine “Chocolate Steam Dream”, and at last, the judge would decide the winner. However, the most fun part was, the winner would receive a customised Cadbury Dairy Milk Chocolate bar.

    Cadbury’s famous Gorilla

    In the year 2007, the sight of Gorilla became pretty famous as the Gorilla showed him playing the drums to Phil Collins 1981 hit – ‘In the Air Tonight. This became a viral sensation among the public.

    Looking at this, Cadbury’s famous Gorilla also received enormous popularity; in fact, it became the most-watched and favourite ad in the United Kingdom. You might be thinking about how the Gorilla ad became so popular?

    The main reason behind this back in 2007 was that advertising wasn’t humour-driven or quirky compared to today’s advertising. But with Cadbury’s Gorilla ad, the advertisers went entirely off the general standard, creating something that will make the audience feel good and charmed. And that’s what happened to Cadbury’s famous Gorilla Ad!

    Cadbury Creme Eggs

    Cadbury 'Go on the Loose' Campaign
    Cadbury ‘Go on the Loose’ Campaign

    Cadbury’s next very famous campaign is the Arrest of twisted Creme Eggs, which received a significant amount of warmth and appreciation from the audience. The company changed the oval-shaped bar into a rectangular-shaped bar. The three advertisements of this campaign showed “goo on the loose†by arresting, restraining and tackling the opposing chocolate treat.

    The Creme eggs campaign is pretty innovative and clever as being personified. Through such a marketing approach, the consumers connect more effectively with the company’s products. Also, it builds up a strong relationship between consumers and the company.

    Cadbury Creme Bus Stop Game

    Standing at the bus stop, waiting for your bus to arrive, is a hell of a tedious and tiring task. So to deal with this, the advertising agency Saatchi & Saatchi developed an interactive gaming option for the public, which turned numerous Bus stops of the UK into gaming stations. So the travellers just have to bash all the falling eggs in 20 seconds so that they can release the creamy goop.  

    And you’ll be amazed to know that recently this marketing agency has created television advertisements for Cadbury as Cadbury’s very own Touch Screen Bus Shelter Game.

    Conclusion

    Cadbury has always come up with great advertising ideas and concepts. In addition, the company has always chosen an innovative way to charm the audience and increase consumer engagement. But even after altering so much in its marketing strategies, Cadbury kept up with its standards; being established in the early 1800s, Cadbury has undoubtedly become legendary with its mesmerising chocolate bars.

    When it comes to the campaigns of Cadbury, there have been numerous variations, but all these resulted in great numbers. Through this article, we attempted to discuss the top campaigns by Cadbury. Hope you find this interesting! Stay tuned for more of such content.

    FAQ

    Who does the advertising for Cadbury?

    Ogilvy Melbourne has been named the local creative agency for Cadbury Dairy Milk.

    Who are the competitors of Cadbury?

    The top Competitors of Cadbury are Mars, Hershey’s, Nestle, Kraft Foods, Lindt, and Ferrero.

    Which are the top 3 markets for Cadbury?

    Cadbury’s top 3 markets are U.K., Australia and India.

  • List of Brands Endorsed By Rishabh Pant

    It is become common in corporate India, to sign the top or upcoming cricket celebrities as brand ambassadors. Cricketers have mass appeal and are trusted by the audience of different age groups; this is why many cricketers are offered huge amounts of money to promote brands.

    One such young and upcoming Indian cricketer is Rishabh Pant, who plays as a middle-order wicket keeper batsman. Rishabh Pant has so far played for India in the Under 19 Cricket World Cup (2016), Twenty20 International (from 2017), and has also captained the Indian Premier League (IPL) team Delhi Daredevils.

    The cricketer debuted in The One Day International (ODI) in 2018. In the year 2019, the Rishabh was awarded the ICC emerging player of the year at the event of ICC awards. Recently in February 2021, Rishabh pant became the Men’s player of the month by ICC awards. What made him famous was his performances in 2015 to 2016 Ranji Trophy and Vijay Hazare Trophy.

    One of his best performances was when he scored 308 in the 2016 to 2017 Ranji Trophy against Maharashtra and became the third youngest Indian to score a triple century in First class cricket. He was brought by the Delhi Daredevils team for Rs 1.9 crore in 2016 and in 2018 he scored 128 not out from just 63 balls for the team making him the highest individual score by an Indian cricketer in Indian Premier League history.

    Because of these performances he was made the captain of the IPL team Delhi Daredevils, making him the 4th youngest Indian to captain an IPL team. Rishabh Pant also became the part of the Indian Team as a replacement for an injured Shikhar Dhawan for 2019 Cricket World Cup. Rishabh pant performance in Gabba will go down history as he helped the team beat Australia and win the Border Gavaskar Series in 2021.

    Many media outlets called him as definition of an ideal T20 batsman. The estimated net worth of Rishabh pant is $5 million in 2021. While he is known to charge over Rs 20 to 30 Lakhs per endorsement deal. Some of the brands endorsed by Rishabh Pant are Noise, JSW Steel, The pant project, Himalaya, Boost, Cadbury fuse, Boat, Realme 3, among others.

    Noise
    JSW Steel
    Himalaya
    Boost
    Cadbury Fuse
    The Pant Project
    BoAt
    Realme
    Frequently Asked Questions

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    Here are the bands endorsed by Rishabh Pant

    Noise

    Noise is India’s biggest wearables company that was founded by Amit Khatri and Gaurav Khatri in 2014. The company also makes smartphones cases, headphones, earbuds and other accessories for various types of smartphones. This made in India company has its headquarters in Gurugram and sells most its products on Amazon and Flipkart.

    As of 2020, Noise ranked among top 5 brands in India in wireless earphones as it has so far come up industry leading and path breaking innovations in audio and smartwatch technology. Noise is currently renewing its focus on smart wearables and hearables and that’s why it signed Rishabh Pant as its brand ambassador in 2021.

    The company also aims to reach out to young sports enthusiast across India and strengthen its position as the leader in the smartwatch market. Rishabh Pant has also appeared in many of the brands multimedia ads. According to the company Rishabh is true to his spirit and values and listened to his own just like the “Dil Ka Shor” campaign and so fits the brand.

    JSW Steel

    JSW Steel is one of the most popular Indian multinational steel manufacturing company and is a subsidiary of JSW Group. The company has its headquarters in Mumbai, Maharashtra and has a global footprint of 140 countries including USA, India, South America and Africa. JSW Steel is among the fastest growing companies in India as it has a total installed capacity of 18 MTPA.

    The JSW Group is a part of the O.P Jindal Group which is in sectors such as Steel, Energy, Infrastructure, Cement, Ventures and Sports. The company signed Rishabh Pant as its brand ambassador in 2020 for a period of three years. The cricketer has been featured in an ad campaign which promoted the product JSW Colouron+ colour coated sheets and JSW Neosteel TMT bars.

    Commenting on the association, the cricketer said that he is happy to partner with JSW Steel and sincerely believes that it will be very long and exciting association. He also added that he is proud to partner with a company that he admires for leadership journey, innovative products and future-ready capabilities.

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    Himalaya

    Himalaya is a popular Indian multinational pharmaceutical company that was founded by Mohammed Manal in 1930. The company has its headquarters in Bengaluru, Karnataka and is known for its personal care, baby care, well-being, nutrition and healthcare products for using organic or ayurvedic ingredients.

    Its products can be found in over 106 countries around the world, in 2015 it sold its products to over 91 countries from it generated over 50% of its revenue outside India. The company signed Rishabh Pant along with Virat Kohli as its brand ambassador in 2019. The two cricketers are seen to be endorsing the company’s face care products for men with the tagline of ‘Looking Good and Loving It’ in the ad commercial.

    With the duo endorsing the brand, it hopes to grow the male grooming sector and gain a huge market share in the coming years. Rajesh Krisnamurthy the business head for Himalaya said that both the cricketer were their first choice as they perfectly symbolise the Himalaya’s promise to make every young man look good and feel confident.

    Boost

    Boost is one of India’s leading malt-based health food drink that is under Unilever. The brand was initially launched in 1975 and is clinically proved to increase stamina up to three times more. The brand is targeted towards people who need a nourishing beverage for extra nutrition or to fill gaps in their diets and for people who have lost their appetite, etc.

    The drink is available Chocolate flavor and ‘Ready to Sip’ pack and continues to be a well known health food drink in the market. The company has always been synonymous with choosing its brand ambassador as they are all leading cricketers of their time like Kapil Dev, Sachin Tendulkar, Virender Sehwag to Mahendra Singh Dhoni, Virat Kohli.

    The brand signed Rishabh Pant and Shreyas Iyer as its brand ambassadors in 2019. According to the brand both the cricketers are young achiever in Indian cricket and so are the perfect for the brand that aims to empower kids become champions in sports and life.

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    Cadbury Fuse

    Cadbury Fuse is well known chocolate bar that is manufactured by Cadbury in India and initially produced in UK. The chocolate bar is said to be made up of 70% a solid bar of milk chocolate while the other 30% consists of nuts, raisins, crisp cereal pieces put within it. This chocolate bar was the centre of a large marketing campaign which lead to a national launch of the product on “FuseDay” on 24thSeptember 1996.

    This campaign was successful that it sold over 40 million Fuse bars were sold in the first week of its release. However, the brand was discontinued until its was launched again under Cadbury’s India in 2016. The brand signed Yuvraj Singh, along with Rishabh Pant as its endorsers in 2019 during the IPL season.

    The two cricketers showed their fun side in the ad campaign that had a tagline of “Cricket is a gentleman’s game, but hunger is certainly not!”. The motive of this campaign was to endorse the brand while also providing cricket fans the necessary excitement they wanted. Cadbury Fuse was also the official hunger partner of IPL team Sunrisers Hyderabad 2019.

    The Pant Project

    The Pant Project is a full service online tailoring option for custom made pants for men across the country. The brand was launched in October 2020 with an aim of becoming the country’s top direct to consumer clothing brand especially in time of a global pandemic where people prefer to buy clothes online at the comfort and safety of their homes.

    Rishabh Pant was signed as the brand ambassador for The Pant Project and has featured in many of its multimedia ad campaign endorsing the PanT20 Collection. The PanT20 collection will include pants, shorts and chinos custom made from comfortable, breathable cotton perfect for Indian Summer and will be prices Rs. 1990 to Rs. 2990.

    Commenting on the association, Dhruv Toshniwal, the Founder and CEO of The Pant Project said that, “Not only does the cricketer share the name with the brand but his personality is also perfect for our custom-made e-tailoring brand.” He also added that just like the cricketer’s dynamic and adaptability towards playing all format of the game like T20s, ODIs and Test matches, similarly the company is all about custom-made and doesn’t believe in the one size fits all approach.

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    BoAt

    BoAt is a leading consumer electronics company in India founded by Sameer Mehta and Aman Gupta in 2013. The company has its headquarters in New Delhi and is known for its range products like headphones, speakers, mobile phone accessories, smartwatches, stereos, travel chargers, power banks, sound bars, etc.

    BoAt is also the 5th largest wearable brand in the world in 2020 with a market share of 3.5% in the global market. Boat was also the official audio sponsor of over six IPL teams in 2020. The company signed Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant and Prithvi Shaw as its brand ambassadors in 2019 and have appeared in ad campaigns together.

    With the help of the cricketers the company aims to strengthen the brand’s appeal among the Gen Z audience. Since it collaborated with IPL teams, Boat launched a limited-edition headphone which was inspired by the insignia and colours of the respective teams to cater to their fans.

    Realme

    Realme is one of the top Chinese smartphone company that has its headquarters based in Beijing, China. The company was founded by Sky Li, while it’s the sub-brand of Oppo and a subsidiary of BBK Electronics. Realme is known for its products such as smartphones, earphones, power banks, Realme UI, Smartphones, phones cases, etc.

    In 2018, the brand grew to become number 1 emerging brand in the Indian smartphone market. The company is pioneer in smartphone Indian market as it was the first 64MP smartphone, fastest-charging smartphone, and first 5G smartphone in India. According to a report, Realme sold over 4.7 million units worldwide in 2019 making it among the top 10 mobile phone manufactures in the world.

    It currently has more than 10 million users globally. Rishabh Pant was made the brand endorser for the Realme 3 series of smartphones in 2019. In the ad, Rishabh showcases the features of the Realme 3 pro with the tagline #3stepsahead.

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    Conclusion

    Rishabh Pant at a young age of 23 years old has given outstanding performance and has been behind big victories India has achieved in the recent times. Brands also look for get sports celebrities who are at an early stage of the career so that the brand can grow along with the sportsperson.

    Rishabh Pant has recently become popular in the advertising world because of his good track record, right attitude, competitive on-field and friendly off field, fan following and trending.

    Frequently Asked Questions

    Who is Rishabh Pant?

    Rishabh Pant is an upcoming middle order wicket keeper batsman from India.

    What is the net worth of Rishabh Pant?

    The estimated net worth of Rishabh Pant is $5 million in 2021.

    How much does Rishabh Pant charge for brand endorsements?

    Rishabh Pant is known to charge over Rs 20 to 30 Lakhs per endorsement deal.

    What are brands endorsed by Rishabh Pant?

    Some of the brands endorsed by Rishabh Pant are Noise, JSW Steel, The pant project, Himalaya, Boost, Cadbury fuse, Boat, Realme 3, among others.

  • Brands endorsed by Ranbir Kapoor

    One of the most popular and dashing Bollywood actors, Ranbir Kapoor is known by every eye. He is known for his breathtaking performances in numerous movies. And that’s why Ranbir Kapoor is the choice for several popular brands in India.

    He is quite selective when it comes to choosing the brand he’d endorse. But regardless of numbers, he is the brand ambassador of tons of brands that holds an established and popular position among the consumers and in the market as well. And these brands with the face of this incredibly popular actor, Ranbir Kapoor, increase the charms with great prosperity.

    And that’s why in this article, we have presented you with some of the brands endorsed by Ranbir Kapoor.

    Oreo
    Lenovo
    Coca-Cola
    Lays
    Virgin Mobile
    Asian Paints
    Renault
    Panasonic
    Tata Docomo
    Flipkart
    John Players
    TAG Heuer
    Yatra.com
    Askme.com
    FAQ

    Oreo

    Oreo is a famous biscuits brand of Cadbury India which is a part of Mondelez International Company. Cadbury roped actors Ranbir Kapoor together with Karthi as the brand ambassadors for their famous biscuit brand, Oreo.

    When asked, Chella Pandyan who is the vice-president of Mondelez International Association biscuits brand of South Asia and India said, “With the personality and universal appeal of the actor Ranbir Kapoor and Karthi, it’d be a great fun and prosperity for Oreo to take up the next level.” They were introduced with the campaign of ‘Connect Playfully’.

    Lenovo

    Lenovo has introduced its brand ambassador; the Bollywood actor Ranbir Kapoor. Lenovo has focused on the youth of India and for that purpose, Ranbir Kapoor with his dashing personality is the right fit for the company’s face.

    Lenovo is prioritising its products to become the best or the most preferred PC brand in India, especially among the youth. And together with Ranbir Kapoor, this makes Lenovo a stronghold in the market and evolves the Lenovo brand.

    Coca-Cola

    Coca-Cola has ratified Ranbir Kapoor who is known as the heartthrob of Bollywood, as their brand ambassador. They have signed him with the campaign of #SayItWithCoke.

    In an interview, the vice president of Coca-Cola India, Shrenik Dasani said, “Coca-Cola has always focused on capturing every moment and making it more special. And our campaign #SayItWithCoke looks forward to people expressing themselves and Ranbir Kapoor with his charm and dashing personality takes this campaign to a next level.”

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    Lays

    Ranbir Kapoor together with Alia Bhatt endorses the very prominent and popular Pepsi Co’s potato chips brand, Lay’s. They are part of its major campaign, ‘Smile Deke Dekho’ and are featured in many of its ad films.

    Lay’s has always been incredible and brought joy to every consumer. It gives them a taste of pleasure on a busy day and its flavours are very famous. The new campaign led by Ranbir Kapoor and Alia Bhatt continues this trend and showcases how a smile can connect you with the universe and expresses your emotions prominently.

    Virgin Mobile

    In the heart of the youth, Virgin Mobile had introduced its brand ambassador as Ranbir Kapoor together with Genelia D’Souza, in India. Virgin Mobile focused on the GSM market and ought to expand with the great objectives to gain the trust of the youth with various leverages and with the help of networking with their friends.

    Asian Paints

    The very famous Asian Paints has signed the very charming, Ranbir Kapoor as its brand ambassador for the premium exterior paint that Ultimate Protek offers. Ranbir Kapoor has performed some very amazing performances in Bollywood and for the Ultimate Protek, he is a perfect choice, said Asian Paints in an interview.

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    Renault

    The absolutely prominent, French automobile brand- Renault, has signed Ranbir Kapoor as its brand ambassador. He has promoted all ranges of vehicles of Renault, India together with its upcoming Small car Kwid.

    Renault is moving to the next level of growth and development in India. And together with the legacy of Ranbir Kapoor, Renault will monetize and leverage the range of its categories.

    Panasonic

    The young dashing Bollywood actor, Ranbir Kapoor suits perfectly the prominent brand, Panasonic. He endorses several popular brands like Pepsi and Renault. And again signed as the brand ambassador of Panasonic, India.

    Panasonic is widely famous for its extensive range of consumer goods and has a strong following in the market. With the versatile personality of Ranbir Kapoor, Panasonic ought to take its brand to a next level of consumer demands.

    Tata Docomo

    The prominent GSM brand of Tata Teleservices, Tata Docomo, had signed a 2-year contract with the famous Bollywood actor, Ranbir Kapoor. He was featured in various print, television and also, outdoor campaigns of Tata Docomo advertisements.

    Gurinder Singh Sandhu, the TTSL head of corporate Marketing said “Tata Docomo is a prominent and inspirational brand and so is the personality of Ranbir Kapoor. That’s why he is the perfect match for our brand.”

    Flipkart

    Flipkart is counted among the most admirable e-commerce platforms. It has signed Ranbir Kapoor together with Alia Bhatt as the brand ambassadors for the brand with its new campaign of ‘India ka Fashion Capital’.

    Ranbir Kapoor and Alia Bhatt will be seen promoting and educating the consumers about the Fashion statements and styling to stay ahead of the crowd. This campaign is focused on inspiring the consumers towards the fashion and style in the country.

    John Players

    The well-known fashion brand, John Players has signed the style icon, Ranbir Kapoor as its brand ambassador. He is appointed for the marketing initiatives taken by John Players for the campaign for their Spring Summer collection. Ranbir Kapoor will be seen promoting the latest fashion collection of John Players.

    John Players is currently focusing on the youth and looking forward to uprising its marketing value. The company has more than 220 exclusive fashion stores and around 1,200 multi-brand outlets across the country.

    TAG Heuer

    TAG Heuer has always persuaded Shah Rukh Khan as its brand ambassador of India for over a decade. But, now TAG Heuer has taken a different turn on the road and in the event of The Swiss Luxury watchmakers which was held at Delhi’s Buddha International Circuit, the company announced its new brand ambassador as Ranbir Kapoor. He will be promoting the campaign, “Don’t Crack Under Pressure.”

    Yatra.com

    One of the leading online travel companies in the country, Yatra.com has appointed its brand ambassador as Ranbir Kapoor. Knowing the dedication and passion of Ranbir Kapoor towards travelling makes him the perfect fit for this prominent travelling company.

    Yatra.com is majorly focusing on the growth of the company to the next level and building up a travel association that provides all kinds of services required for your travelling. And with Ranbir Kapoor’s vibrant personality, he makes the best in this brand.

    Askme.com

    The famous online marketplace, Askme.com, has recently announced its brand ambassadors as Ranbir Kapoor and Farhan Akhtar. Also, it has launched new successive missions. Ranbir Kapoor will be featured in the commercial of Askme.com which will aim at the campaign, ‘One Stop Destination’.

    Askme.com has also introduced a new segment of Online retail therapy. This would bring more convenience to the customers. The company is focusing on the youth of India.

    Conclusion

    The 36-year-old actor, Ranbir Kapoor carries a wealthy position in the hearts of people with his charm. He has performed greatly memorable and soulful performances in Bollywood. And with his charm, the advertising industry grows as well. He is the brand ambassador of various famous brands in India. And with his charm, he adds more wealth to the brands and takes it to a next level of growth and development.

    FAQ

    What is the net worth of Ranbir Kapoor?

    The net worth of Ranbir Kapoor is $45 Million (Rs. 322 Crore).

    What is Ranbir Kapoor’s age?

    Ranbir Kapoor was born 28 September 1982 and is 38 years old.

    What is the full name of Ranbir Kapoor?

    Ranbir Kapoor’s full name is Ranbir Raj Kapoor. He shares his name with his grandfather, Raj Kapoor.

  • List of Brands Endorsed By Aishwarya Rai Bachchan

    Endorsement are nowadays a popular form of advertising that uses famous personalities or celebrities that have a higher degree of respect, recognition and trust among the people. Choosing the right celebrity is important because their image and personality enhances the features and image of the brand and helps in catching consumer attention or reaching out to the target audience.

    One of the most popular endorser in India is the Bollywood icon, Aishwarya Rai Bachchan. Aishwarya is a one of the top actress’s in Indian and also the winner of the Miss World pageant in 1994. The actress is considered to be the most beautiful woman in the world by the media and an influential celebrity in India because of her successful acting career.

    Aishwarya Rai has got several awards and accolades such as Filmfare, Padma Shri by the Indian Government and Ordre des Arts et des Lettres by the French Government. The actress is known for her work in movies such as Hum Dil De Chuke Sanam, Devdas, Guzaarish, Mohabbatein, Jodhaa Akbar, Enthiran, Ae Dil Hai Mushkil, Etc.

    Besides her acting career Aishwarya is also a Goodwill Ambassador for the Joint United Nations Programme on AIDS (UNAIDS). Aishwarya Rai Bachchan’s net worth is estimated to be $31 million as of 2021. The Bollywood star is known to charge over Rs 5 to 6 crore for per endorsement deal.

    The brands endorsed by the actress are LUX, L’Oreal Paris and Nakshatra Diamond Jewellery, Coca-Cola, Longines, Lodha Group’s, Pepsi, Titan Watches, Lakmé Cosmetics, Casio pager, Philips, Palmolive, Cadbury, Fuji Films, Kalyan Jewellers, De Beers Diamonds, Elegance, and TTK Prestige group.

    Longines
    L’Oreal Paris
    Cadbury Dairy Milk
    Nakshatra Diamond Jewellery
    Lux
    TTK Prestige
    Coca-Cola
    Kalyan Jewellers
    Frequently Asked Question

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    Lets look at the List of Brands Endorsed by Aishwarya Rai Bachchan.

    Longines

    Longines also named as Compagnie Des Montres Longines Francillon S.A. is a Swiss luxury watch company from Saint Imier, Switzerland. The company founded by August Agassiz in 1832 and since then Longines has become one of the most well-known watchmaker. Longines later on became a subsidiary of the Swiss Swatch Group.

    The company’s iconic winged hourglass logo is the oldest unchanged and registered trademark from 1889 and began using the slogan is Elegance is an Attitude from 1999. Aishwarya Rai Bachchan has been the face of the brand since 1999, and their ambassador for elegance for 22 years.

    In 2019, the company celebrated the 20th year anniversary of their partnership by releasing a special timepiece named the DolceVita Elegance Celebration dedicated to Aishwarya.

    Charles Villoz, the vice president of Longines said in an interview said that, “People from all over the world love Bollywood films and they go house full. Wherever we have travelled with the actress the response has been overwhelming. Aishwarya is a global face and we would like to continue this association as long as possible.”

    L’Oreal Paris

    L’Oreal Paris is a French personal care company that has its headquarters in Clichy, France. L’Oreal is currently the world’s largest cosmetics company and offers products for hair color, skin care, sun protection, cosmetics, perfume and hair care. The company has 42 manufacturing facilities around the world and R&D centres in France, U.S, Japan, China, and India.

    It also has operations in more than 130 countries and over 50,500 employees. L’Oreal has also been ranked 353rd in the list of the Fortune Global 500. Aishwarya has been the global spokes model for L’Oreal since 2003.

    The actress became a global ambassador for the #WinOverDamage campaign featuring. The ad for the campaign features Aishwarya Rai Bachchan and Sobhita Dhulipala, showcases the two actresses shooting in harsh conditions and then using the Total Repair 5 L’Oréal shampoo to protect their hair the next time.

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    Cadbury Dairy Milk

    Cadbury Dairy Milk is a very popular milk chocolate bar that is manufactured by the Cadbury. The chocolate bar was initially introduced in UK in 1905 and now the brand has a wide range of products. Cadbury’s is available in India, Kazakhstan, China, Sri Lanka and Pakistan.

    As of 2014, the chocolate was ranked as the bestselling chocolate bar in the UK. It is manufactured and distributed by the renowned Hershey Company in America under the license from Cadbury. The company signed Aishwarya Rai Bachchan as the face for the new Cadbury Dark Milk (dark chocolate bar) sold in India. The advertisement that features the Aishwarya, aims to appeal to an advanced, matured audience who enjoy varied experiences in their free time indulgent moments.  

    Anil Viswanathan, the marketing director of Mondelez India in an interview said that, “There could not have been a another brand ambassador than Aishwarya Rai Bachchan to introduce Cadbury Dark Milk as the actress truly embodies the exceptional appeal of this new product innovation with her ground-breaking milestones. Her prestige and repute make her stand out as an accomplished, matured sophisticated individual.”

    Nakshatra Diamond Jewellery

    Nakshatra Diamond Jeweler is a jeweler brand from Gitanjali Gems which known to be one of India’s largest integrated jeweler companies in 1966. The brand was launched in 2000 and quickly became popular for its unique and affordable take on diamond jewelry.

    Nakshatra offers more than 200 new designs, which is available as pendants, rings, earrings and bracelets starting at Rs. 8000 onwards. Nakshatra jewelry is available in all major jewelers stores across India. Aishwarya Rai Bachchan became Nakshatra’s brand ambassador in 2003 and has since then appeared in many ad commercials which has helped the brand double its sales and establish itself as a leading player in the market.

    Commenting on the association, Devika Gidwani, the Director of Diamond Information Centre said that, “The Nakshatra woman is mystical, ethereal and feminine, which epitomise none other than Aishwarya Rai. In her rare and enduring beauty we have found our Nakshatra Woman. The actress stands for the brand values which are simple yet classic, Indian yet contemporary. With Nakshatra we aim to provide the women of today a products that are wearable, yet unique.”

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    Lux

    Lux is a popular brand that is owned by Unilever with its headquarters based in Singapore. The brand offers a huge variety of products ranging from beauty soaps, shower gels, bath additives, hair shampoos to conditioners. The brand initially started out with “Sunlight Flakes” which was a laundry soap in 1899.

    Since then the lux products are marketed in countries like Brazil, Pakistan, China, Bangladesh, and South Africa, and sells soap bars in India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand, and Vietnam. Lux currently manufactures its products at 71 facilities and also has over 2000 suppliers.

    The company fist partnered with Aishwarya in 2005, the actress has been the face of the brand for more than 20 years. The actress has brought the allure of LUX alive with each campaign in uniquely different avatars like bold, playful, bubbly, glamorous and romantic. She has also been featured in many iconic and memorable campaign with other actresses.

    Speaking of her association with Lux, Aishwarya Rai Bachchan said that, “I have been associated with the company for the past 10 years as its brand Ambassador and this association holds a very special place in my heart. An actress’s career reaches new heights with the Lux alliance. I am truly honored to be the face of an iconic brand like Lux for over a decade now and it has so far been an enjoyable and momentous journey.”

    TTK Prestige

    TTK Prestige Ltd is an Indian conglomerate that is popular for its kitchen appliances and cookware under the prestige brand. The TTK Group was founded in 1928 by Mr. T.T. Krishnamachari who was known for the distribution of products such as Foods, Personal care products, Writing instruments, to Ethical products.

    Now, however the group has a portfolio of 30 product with 7 group companies and a turnover that cross 30 Billion rupees. The company made the Bollywood couple Aishwarya Rai Bachchan and Abhishek Bachchan as its brand ambassador. The celebrity couple were features in many multimedia ad commercials with its tagline “Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar’.

    In the ad the duo are portraying the role of are busy working couples and find kitchen a perfectly good place to bond. Commenting on the association, Aishwarya said that, “Endorsing India’s No.1 kitchen appliances brand is a great opportunity and we are privileged to be associated with Prestige.”

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    Coca-Cola

    Coca-Cola is a world famous carbonated soft drink that is manufactured by the Coca-Cola Company. The drink was invented in the 19th century by John Stith Pemberton but was later bought by Asa Griggs Candler who made the company a leader in the world soft drink market with innovative marketing techniques throughout 20th century.

    According to Interbrand’s best global brand in 2015, Coca-Cola was declared as the world’s third most valuable brand after Apple and Google. As of 2013, the company sold over 200 countries worldwide, and has sold over 1.8 billion servings every day. The company was ranked 87 by its total revenue in the list of Fortune 500 in 2018.

    Aishwarya has endorsed the drink in various multimedia ad commercials. The actress has even done commercials with Aamir Khan which became popular back in the day. Another popular coke advertisement featuring aishwarya showcases storyline runs against the backdrop of a Haryanvi pop number with Rajpal Yadav.

    Kalyan Jewellers

    Kalyan Jeweller is a well-known Indian jeweler showroom chain that is present in overall metropolitan cities of India and counties of West Asia. Kalyan Jewellers has over 8000 employees and is known for its wide various product lines like Muhurat, Mudhra, Rang, Anokhi, Ziah, Rang, etc.  

    The company currently holds a strong presence especially in South India, with over 35 stores across four south Indian states. Kalyan Jewelers has its headquarters in Thrissur, Kerala with 137 retail stores across India and Middle East, and more than 30 showrooms spread across UAE, Qatar, Kuwait and Oman, as of 2020. Aishwarya became the brand ambassador for Kalyan Jewellers in 2012 and has also done a commercial with Amitabh Bachchan.

    Commenting on the association, T.S. Kalyanaraman, the Managing Director of Kalyan Jewellers said that, “Aishwarya’s popularity and stardom at an international level is unparalleled. We are sure that the actress’s personality and life which is the right balance of professional and personal success, style and substance, international acceptance and family orientation will take our brand to greater heights.”

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    Frequently Asked Question

    Who is Aishwarya Rai Bachchan?

    Aishwarya Rai Bachchan is a one of the top actresses in Indian and also the winner of the Miss World pageant in 1994.

    How much does Aishwarya Rai Bachchan charge for brand endorsement?

    Aishwarya Rai Bachchan is known to charge over Rs 5 to 6 crore for per endorsement deal.

    What is the net worth of Aishwarya Rai Bachchan?

    The net worth of Aishwarya Rai Bachchan is estimated to be $31 million as of 2021.

    Conclusion

    Usually when companies choose their brand ambassador, they often look for factors such as their commercial success, visibility and digital presence. Aishwarya encompasses all these factors, is a global star known to be one of the most beautiful women in the world.

    According to the Time Magazine, Aishwarya is in the list of the 100 most influential people of the world and is sometimes also regarded as the global ambassador of India by the media. These are the reasons to why the actress is still in demand not just among Indian but even International brand.