Tag: buzzstream

  • Top Link Building Tools & Backlink Software: Boost Your SEO with Ahrefs and More!

    Backlinks are like badges of trust that help websites rank better on Google. Getting these badges is not easy, but once you start getting them, more people visit your website. A recent study by Ahrefs, a tool that helps with this, suggests that you should get backlinks from pages that are popular and trustworthy.

    The process of getting these backlinks is like making new friends. You have to send emails to people you don’t know and ask them to add links to your website. It can feel a bit weird. To do this successfully, you need to build good relationships with the owners of other websites. They will only add your links if it makes their website better, too.

    Getting these backlinks takes a lot of work. There are different steps involved:

    1. Finding websites that might want to link to you.
    2. Checking if those websites are good for your website.
    3. Finding the email addresses of the people who own those websites.
    4. Making sure the email addresses are correct.
    5. Sending emails and reminding them if they don’t reply.

    How to build backlinks for free

    It’s important to know that doing this without using backlink building tools is really hard. In the ever-evolving landscape of SEO, utilizing the right tools can make all the difference in enhancing your website’s visibility and authority. In this comprehensive guide, we delve into the realm of link building software tools, unveiling the top solutions that empower marketers and businesses to conquer the challenges of modern online promotion. Join us as we explore the tools that can revolutionize your link building efforts and drive sustainable growth.”

    S. No. Tool Key Features Rating
    1 Ahrefs Backlink analysis, keyword research, competitor insights ★★★★★
    2 SEMrush SEO audits, PPC tools, keyword tracking ★★★★☆
    3 Hunter.io Email finder, domain search, email verification ★★★★☆
    4 NeverBounce Real-time email verification, bulk cleaning, API integration ★★★★☆
    5 BuzzStream Influencer outreach, email tracking, CRM for link building ★★★★☆
    6 HARO Journalist–source connection, PR link building, daily queries ★★★★☆
    7 Moz Link Explorer Link metrics, spam score, competitor backlinks ★★★★☆
    8 Pitchbox Automated outreach, personalization, campaign management ★★★★☆
    9 Majestic Trust Flow, Citation Flow, backlink history ★★★★☆
    10 Respona Blogger outreach, PR campaigns, AI-powered personalization ★★★★☆
    11 Link Whisper Internal link suggestions, automation, reporting ★★★★☆

    Ahrefs

    Website Ahrefs.com
    Rating 4.7 out of 5
    Free Trial Not Available
    Platforms supported Web
    Best For Competitor Research, Link Building, Keyword Research, Website Audit, Content Research, Rank Tracking
    Ahref guide to link buiding
    Ahref – link building software

    Link builders would agree that finding suitable links is a lengthy and boring task. When it comes to building links to make your website shine, Ahrefs’ Content Explorer is your trusted companion. This tool is like a treasure map for finding valuable websites that could link to yours. Here, you can find fresh links that accurately match your requirements.

    For instance, if you’re looking for “best mouses for gamers”, you can:

    Ahrefs Content Explorer
    Ahrefs Content Explorer
    1. Search for ‘best mouses for gamers’ in the content explorer

    2. Filter the search for “in title”

    3. Filter the timeline. [you can search pages published during a specific time period to get fresh results]

    4. Select the language of your preference

    5. Filter referring domains (preferably, more than 10)

    Ahrefs Links
    Ahrefs Links

    You’ll have an updated list with fresh links instead of an outdated one. Download these links and add them to your collection.

    Pros

    • Ahrefs is incredible for building links and other SEO aspects like keyword research.
    • The platform educating the community is a big bonus.
    • The tools allow users to select the language of their preference.
    • With Ahrefs, users can filter over ten referring domains.

    Cons

    • The platform doesn’t guide users about what they are missing and how they can utilize Ahrefs tools at their full potential.
    • New startups or small businesses can find Ahrefs a very costly tool.
    • The platform doesn’t offer solutions for local SEO.
    • Only users with the enterprise version can get API access.

    Ahrefs Pricing Plans

    Plan Yearly Price Monthly Price
    Lite $83 per month $99 per month
    Standard $166 per month $199 per month
    Advanced $333 per month $399 per month
    Enterprise $833 per month $999 per month

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    SEMrush

    Website www.semrush.com
    Rating 4.7 out of 5
    Free Trial Available
    Platforms supported Web
    Best For keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
    SEMrush Backlink Gap
    SEMrush Backlink Gap

    Do you ever wonder where your competitors are getting backlinks from? With SEMrush’s Competitor Gap Analysis tool, you can keep an eye on your competitors’ link-building strategies and explore their backlinks to find suitable ones for you.

    Enter your and your competitors’ domains, and you’ll get a list of sites that link back to them.

    You can see if they’re using guest posts, citations, or sponsored posts. It’s almost like spying. These are prospects that you can pitch to link back to your website.

    By default, the software shows ‘Best’ links, which are the sites that link to your competitors, and not to you.

    SEMrush Backlink Gap Search Results
    SEMrush Backlink Gap Search Results

    You can also see shared, weak and unique domains. ‘Shared’ means sites that only link to both of you, ‘Weak’ means sites that link only to your competitors, and ‘Unique’ means sites that link to only one domain only.

    Use this data to bridge the backlink gap by finding newer sites that don’t link to your competitors. This way, you’ll always stay on top of them.

    Pros

    • With SEMrush, users can find new link-building opportunities and manage their outreach campaigns.
    • The link-building tool allows users to analyze whether the domain is authoritative.
    • It’s an easy-to-use platform allowing users to evaluate and compare link profiles in a few clicks.
    • SEMrush can be integrated with Google Search Console to have a complete picture of the backlink profile.

    Cons

    • SEMrush link-building tools only cover data for Google.
    • The platform’s user interface is a bit cluttered with enormous data and several features.
    • The pricing plans of SEMrush are a little expensive for small businesses.
    • Its learning curve can be difficult for some users.

    SEMrush Pricing Plan

    Plan Yearly Price Monthly Price
    Pro $108.33/month $129.95/month
    Guru $208.33/month $249.95/month
    Business $416.66/month $499.95/month

    Website moz.com/link-explorer
    Rating 4.4 out of 5
    Free Trial Available
    Platforms supported Web
    Best For Create a link building strategy
    Moz Link Explorer

    Moz Link Explorer is a vital component of Moz Pro, focusing on early link building stages.

    By entering a specific domain or URL, this tool dissects the backlink landscape, offering a comprehensive breakdown. Key metrics like domain authority and spam score shed light on the quality of these backlinks, aiding in informed decision-making. Not limited to analysis, Moz Link Explorer also identifies prospects for further link building, maximizing your site’s online authority. It’s an essential compass for navigating the complex realm of link building techniques, providing insights that guide both novices and seasoned SEO professionals towards strategic and impactful link acquisition.

    Pros

    • The platform has a straightforward and easy-to-use user interface.
    • Users can easily navigate and understand the data.
    • With the anchor text tool, users can quickly know the most widely used anchor texts other sites use to link to their websites.
    • Moz Link Explorer provides an overview of site and web page authority.

    Cons

    • The platform doesn’t provide complete data as Ahrefs or SEMrush.
    • Moz Link Explorer lacks the incorporation of an app messaging tool to remove spammy links.
    • It offers limited lists of inbound links.
    • The platform doesn’t enable instant data export; instead, it adds to the queue.
    Plan Yearly Price Monthly Price
    Standard $79/month $99/month
    Medium $143/month $179/month
    Large $239/month $299/month
    Premium $479/month $599/month

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    Pitchbox

    Website Pitchbox.com
    Rating 4.7 out of 5
    Free Trial Available
    Platforms supported Web
    Best For Influencer outreach, link prospecting, link vetting
    Pitchbox - link building software
    Pitchbox

    Pitchbox stands out as a dedicated link outreach platform, catering to both businesses and agencies. It empowers you to locate and establish connections with prominent influencers and publishers within your specific field. Seamlessly utilizing its outreach templates, you can readily approach them to explore link-building collaborations.

    Using Pitchbox’s prospecting features, you can discover relevant websites and influencers in your niche. Once you’ve crafted valuable and engaging content, segment your prospects based on relevance and authority. Pitchbox’s personalized outreach templates enable you to establish a connection by addressing recipients personally and showcasing the value your content offers. Automated follow-ups gently remind unresponsive recipients, while performance metrics help you fine-tune your approach.

    However, its significance surpasses that of a mere email marketing tool due to its seamless integration with key SEO tools such as SEMrush, Moz, and Majestic. This integration facilitates the retrieval of essential SEO metrics, enhancing the link vetting process for better-informed decisions.

    Pros

    • Pitchbox is an excellent tool to crawl the web, find content, and focus on keyword-relevant link-building opportunities.
    • The tool facilitates robust search functionality, advanced reporting features, and personalized outreach templates.
    • It’s capable of sourcing potentially hundreds of outreach opportunities.
    • The tool offers the functionality of automatic email search.

    Cons

    • The platform’s interface is a bit outdated and not friendly for inexperienced users.
    • Sometimes, users don’t get all the replays in their inbox.
    • Some users find that the platform’s features are overabundant.
    • Users can experience email connectivity issues.

    Pitchbox Pricing Plans

    Plan Yearly Price Monthly Price
    Professional $495/month $550/month
    Enterprise $1350/month $1500/month

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    Majestic

    Website Majestic.com
    Rating 4.4 out of 5
    Free Trial Available
    Platforms supported Web
    Best For SEO backlink checker
    Majestic backlinking tools
    Majestic

    As a prominent figure in the SEO arena, Majestic provides a suite of tools that empower you to enhance your backlink strategy. By tapping into its extensive repository of backlink data, you gain insights for strategic prospecting and identifying authoritative websites that align with your niche. The metrics, such as Trust Flow and Citation Flow, guide you in assessing link quality and domain credibility.

    Furthermore, Majestic allows you to unveil competitor strategies through comprehensive backlink profile analysis, inspiring your own approach. Beyond analysis, the platform assists in maintaining link health by detecting potentially harmful links. With its insights extending to influencer identification and real-time tracking, Majestic equips you to fortify your link-building endeavors, fostering website authority, visibility, and SEO performance.

    Pros

    • The new link graph lets users see tiers of links and analyze the competition better.
    • Majestic’s historic index feature is proven to be helpful for users when conducting link detox campaigns.
    • The platform has a user-friendly interface, making it easy to use and navigate.
    • It provides good link data volumes.

    Cons

    • The data provided by Majestic is not entirely accurate.
    • Majestic can improve data downloading and exporting functionality.
    • The user interface is a bit outdated.
    • Majestic doesn’t offer a mobile app version of the software.

    Majestic Pricing Plans

    Plan Yearly Price Monthly Price
    Lite $41.67/month $49.99/month
    Pro $83.33/month $99.99/month
    API $333.33/month $399.99/month

    Respona

    Website Respona.com
    Rating 4.8 out of 5
    Free Trial Available
    Platforms supported Web
    Best For Link-building outreach platform
    Respona - link building tool
    Respona

    Respona streamlines the process of finding and connecting with potential link prospects, bloggers, and influencers. By combining AI-powered search capabilities with robust database integration, Respona identifies relevant opportunities based on your niche, ensuring precision in your outreach efforts.

    Its intuitive platform facilitates the crafting of personalized outreach emails, enhancing engagement with your prospects. Moreover, Respona offers automated follow-up sequences, ensuring no opportunity slips through the cracks. With performance tracking and analytics, you can refine your strategy for optimal results. Respona redefines link building, providing a comprehensive toolkit that accelerates your outreach, nurtures relationships, and elevates your website’s authority through quality backlinks.

    Pros

    • Respona allows users to find contacts from within and send emails automatically.
    • Users can edit and tweak the platform’s in-built templates.
    • The platform’s dashboard provides all the necessary information for effective link-building.
    • Users can track every link-building campaign and view metrics like the number of opportunities, open rates, reply rates, etc.

    Cons

    • The platform can improve its contact search automation functionality.
    • Sometimes, Respona fails to find an email.
    • The tool’s standard plan offers limited credits.

    Respona Pricing Plans

    Plan Price
    Starter $197/month, billed monthly
    Unlimited $399/month, billed annually

    Hunter.io

    Website Hunter.io
    Rating 4.6 out of 5
    Free Trial Available
    Platforms supported Web
    Best For Email finder and marketing management solution
    Hunter - email marketing
    Hunter

    After finding the right website, you need to find the owner. You can go scouting on their social media accounts or let Hunter ‘hunt‘ it for you. You have to provide the name and domain associated with the person.

    If you’d like to pitch a company website for link building, you provide its domain to find relevant emails associated with it.

    Hunter also provides a Google Sheet add-on, which is a Godsend. Suppose you’ve collected the links of useful websites to pitch. The Google sheet add-on finds e-mails, complementary to those links, and adds them to the sheet.

    Hunter.io Google Sheet Add-on
    Hunter.io Google Sheet Add-on

    This saves searching and copying time. You can pitch these prospects directly to build more backlinks.

    Pros

    • Hunter.io’s user interface is super simplistic, with easy navigation and modern design.
    • The platform offers a helpful Chrome extension.
    • The free plan of Hunter.io is feature-rich, making it perfect for beginners.
    • It offers a vast library of pre-designed email templates belonging to different categories.

    Cons

    • The platform doesn’t offer social media research tools.
    • Hunter.io doesn’t verify personal emails created via Outlook or Gmail.
    • The pricing plan of Hunter.io is quite expensive for beginners.
    • It doesn’t facilitate LinkedIn integration.

    Hunter.io Pricing Plans

    Plan Yearly Price Monthly Price
    Free $0 $0
    Starter $34/year $49/month
    Growth $104/year $149/month
    Business $349/year $499month

    NeverBounce

    Website www.neverbounce.com
    Rating 4.4 out of 5
    Free Trial Available
    Platforms supported Web
    Best For Real time email verification and email list cleaning service
    NeverBounce Dashboard
    NeverBounce

    Acquiring wrong emails is common. You send personalized e-mails to your prospects, only for them to be bounced. This slows down the link-building campaign.

    But, there’s a solution. Upload the list of e-mails you have to NeverBounce. It checks each e-mail and tells you if it’s “valid”, “invalid” or “disposable”. Also, it duplicates e-mails so you have to pay for verification only once.

    Neverbounce Email Verification
    NeverBounce Email Verification – Best Tools for Small Business Link Building

    To automate the whole process, you can add the Zapier integration to combine NeverBounce with Google Sheets. Then, it will automatically tell you if the e-mail you’ve got is right or not.

    Note: You can automate half of your link-building campaign by connecting Google Sheets and NeverBounce. If you’ve already added the hunter.io extension, use Zapier filters to trigger the automation when you need it. This way, you only need to find and vet link prospects, and the next three steps will happen on their own.

    Pros

    • NeverBounce is an easy-to-use link-building tool.
    • The platform lets users verify emails in bulk and an individual email address at a time.
    • The chances of bouncing an email are negligible with NeverBounce.
    • It’s the best email verification online tool in terms of accuracy.

    Cons

    • Many users find NeverBounce an expensive tool.
    • The platform doesn’t facilitate PayPal payment options.
    • Sometimes, the tool provides unverifiable emails as a result.

    NeverBounce Pricing Plans

    Pay As You Go Rates

    Emails Price per email
    up to 10,000 $0.008
    up to 100,000 $0.005
    up to 250,000 $0.004
    up to 1,000,000 $0.003

    Note: Its Enterprise Packages (Custom Price) includes email over 1,000,000.

    Buzzstream

    Website www.buzzstream.com
    Rating 4.5 out of 5
    Free Trial Available
    Platforms supported Web
    Best For Influencer outreach management platform
    BuzzStream – Top Link Building Software

    BuzzStream is a comprehensive outreach and relationship management software designed to streamline and enhance the process of influencer marketing, link building, and PR outreach. It offers a range of tools and features that help individuals and businesses effectively manage their interactions with influencers, bloggers, journalists, and other online contacts.

    For those involved in link building, it’s a common occurrence to visit a website and wonder whether your team has previously reached out to them. Alternatively, you might wish to get in touch with the author of the content.

    Buzzmarker (BuzzStream’s extension for Google Chrome) comes to your aid by extracting contact details like social profiles and email addresses directly from the website, eliminating the need to navigate away. This tool proves invaluable in identifying connections across different websites.

    Imagine this: You’re on the lookout to add new bloggers to your list. You visit a blog that features prominent bloggers in your field. Buzzmarker’s highlighting feature simplifies the process. It shows you which bloggers you’ve already established contact with and flags the ones that are new to you. This way, you can easily keep your connections up to date.

    BuzzStream Link Building
    BuzzStream Link Building – Top Backlinks Websites

    Buzzmarker allows you to compose and send e-mails right there by using their templates. Reaching out doesn’t get easier than this.

    Pros

    • BuzzStream automatically conducts influencer research involving locating relevant contact information, social profiles, and site metrics.
    • The platform provides a unified workspace allowing all team members to work together on tasks, compare notes, and manage projects.
    • It allows users to manage and monitor all emails, tweets on social media, and status updates.
    • The tool allows users to select in-built templates or create them and compose a personalized message.

    Cons

    • It merges multiple URLs from a single domain into the same record.
    • Sometimes, BuzzStream directly sends emails through users’ domain/IP.
    • The platform lacks responsive customer support.
    • The functionality of BuzzStream is pretty clunky, as users can’t add a link-building contact to more than one project or client.

    BuzzStream Pricing Plans

    Plan Price
    Starter $24/month
    Growth $124/month
    Professional $299/month
    Custom starting at $999/month

    HARO

    Website Haro-seo.com
    Rating 4.4 out of 5
    Free Trial Available
    Platforms supported Web
    Best For Earn links from strong domains
    HARO (Help A Reporter Out)
    HARO (Help A Reporter Out) – Top Backlinking Tools

    HARO, which stands for “Help A Reporter Out,” is a platform that acts as a bridge between journalists, bloggers, and other content creators seeking sources, and individuals or experts who can provide valuable insights for their stories.

    Journalists often use HARO to find experts, quotes, and information to enhance their articles, reports, and news pieces. HARO helps them by pitching multiple users to provide them. This is how it works:

    • You upload your request to HARO.
    • It pitches people via email to find someone who can provide the information.
    • Interested people or websites can reply to the request.

    But how does it help you?

    Suppose you’re a software engineer with a blog about coding. You get a request for suggestions on top coding languages to learn in 2022. Reply to the request with your suggestions and they’ll link their content to your blog.

    This is a brilliant method to acquire backlinks. Whatever your business is, look for relevant requests and provide insightful opinions for a backlink in return.

    Pros

    • The platform can help users get links from high-quality sources.
    • It’s a great tool to build relationships with reporters and influencers.
    • With HARO, users can get exposure to their brand and website.
    • HARO helps users build authority and credibility in their industry.

    Cons

    • With HARO, it can be time-consuming for the users to respond to reporters’ requests and track the correct contact information.
    • Sometimes users might get inundated with responses from individuals who aren’t a good fit for their business.
    • Without screening, any random person can quickly sign up to become a source on HARO.
    • With HARO, users also need to look out for questionable queries.

    HARO Pricing Plans

    Plan Price
    3 qualifying links $975
    7 qualifying links $1,995

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    Website LinkWhisper.com
    Rating 4.6 out of 5
    Free Trial Not Available
    Platforms supported WordPress Plugin
    Best For Internal linking automation & SEO optimization
    Link Whisper - Best Link Building Tools
    Link Whisper – Best Link Building Tools

    Link Whisper is a smart internal linking tool that uses AI to suggest relevant links inside your content, making the process quick and simple. It also gives useful reports like the Orphaned Content Report, which shows pages with no internal links. Features like the URL Changer automatically fix links when URLs change, and bulk editing saves a lot of time on large websites. Overall, it’s a handy tool to improve site structure and SEO. It helps boost page visibility, improves user navigation, and makes managing links effortless even on large, complex sites.

    Pros

    • AI-powered link suggestions
    • Orphaned Content report to fix hidden pages
    • URL Changer prevents broken links
    • Bulk editing saves time on large sites
    • Improves SEO and user experience

    Cons

    • Only works on WordPress
    • No free trial available
    • Can slow down very large sites if not optimized
    Plan Price
    1 Site License $77 / year
    3 Sites License $117 / year
    10 Sites License $167 / year

    Conclusion

    In the ever-changing realm of digital marketing, mastering link building is crucial. Our exploration of top link-building software tools reveals how these tools empower marketers for greater visibility and growth.

    From Ahrefs’ insights to BuzzStream’s outreach, each tool simplifies prospecting and relationship-building. This synergy of human and tech prowess reshapes link building, making it strategic and impactful.

    Whether you’re an SEO pro or a newbie, these tools pave the way to stronger online presence. As you navigate the dynamic SEO landscape, let these tools catalyze your strategies and drive your digital success.

    FAQ

    Link building software tools are digital solutions designed to assist marketers and businesses in identifying, acquiring, and managing backlinks to enhance their website’s online presence and search engine visibility.

    SEMRush, Ahrefs, Moz Link Explorer, and Majestic are some of the best link building tools you can use in 2023.

    Are these tools suitable for beginners?

    Absolutely. Many link building software tools offer user-friendly interfaces and step-by-step guidance, making them accessible and effective for both beginners and experienced marketers.

    Link building software tools streamline the process of finding potential link opportunities, reaching out to website owners, and managing relationships, saving time and effort while optimizing link-building strategies.

    Creating high-quality, valuable content that naturally attracts authoritative backlinks is often considered the best link building strategy.

    You can make your backlinks stronger by obtaining them from authoritative and relevant websites within your niche.

    Link building tools facilitate outreach by automating email communication, tracking responses, and assisting in personalized follow-ups, thereby streamlining the process of building relationships with website owners.

  • Micro-Influencers Marketing | The Most Effective Channel of Marketing in 2022

    Promoting brands and products via social media platforms is the trend of town. A new concept known as micro-influencer marketing has gained popularity recently. It’s the same concept as influencer marketing, but on a smaller scale. There are different types of influencers for marketing but micro-influencers are the ones who stand out as a low-cost and high-ROI marketing solution.

    In micro-influencer marketing, you need to build a strategy that can help you meet your marketing goals. So, here’s all you need to know about micro-influencer marketing.

    You might have come across many people who promote products on their social media. If not, then you must have seen many YouTubers getting free products and promoting them with “Link is in the description box.” Ever thought Why do they do that? They would not gonna promote products for free.

    Brands partner with individuals with smaller followings on social media to promote their products with visual posts instead of running sponsored ads. Micro influencer marketing for startups can help to promote their services & products.

    Although you cannot reach those big influencers like Casey Niestate or PewDiePie, etc., you still have a chance with Micro-Influencers. Collaborating with them can benefit startups in many ways. Let’s see who are they and how can they help you to grow the business. Here are some of the best Instagram micro-influencer marketing platforms for startups.

    Who are Micro-Influencers?
    Benefits of Micro-Influencer Marketing
    Limitations of Micro-Influencer Marketing
    7 Tools to Find Right Micro-Influencers
    5 Things to Look For While Choosing Micro-Influencers

    Who are Micro-Influencers?

    People with more than 1000 but less than 10,000 followers are often known as micro-influencers. However, it all depends on the platform they have followers on. Micro-influencers are on every social media. People who have some influential power and use it to promote other brands to earn some bucks are known as micro-influencers.

    When you promote your product through these types of people, you do “Micro-Influencer marketing”. You can choose any platform to promote your product through micro-influencers. YouTube and Instagram platforms are at a peak in this matter, though.

    Micro-Influencers Choice of Social Media Platforms for Marketing in 2022
    Micro-Influencers Choice of Social Media Platforms for Marketing in 2022

    Benefits of Micro-Influencer Marketing

    There are many benefits of working with micro-influencers. Some are listed here:

    Affordable

    As these types of influencers don’t have many followers and much experience, they will ask for a very less paycheck than other influencers. If you are a startup, promoting your product through them is a good option, as it will be dual beneficial for both the startup and the rookie micro-influencer.

    High Engagement and Conversion Rate

    Some studies say that micro-influencers have much more engagement and conversion rates than big influencers. The micro-influencer conversion rate is inversely proportionate to the number of followers. However, it doesn’t mean that if Kim Kardashian promotes your product, you will get 0 orders.

    But it means that the percentage of people who will buy your product through Kim Kardashian will be less than that of micro-influencers. Both are equally important though.

    As per the report published on contevo.com, 82% of consumers are very likely to follow the micro-influencer's recommendation
    As per the report published on contevo.com, 82% of consumers are very likely to follow the micro-influencer’s recommendation

    Appears More Authentic

    The product promoted through micro-influencers marketing campaigns appears more authentic to the public. It is because it looks like the influencer is giving his/her honest review. Whereas, a bigger influencer may get into controversy.

    As per the report published on contevo.com, 84% of consumers trust peer recommendations rather than going ahead with brand advertisements
    As per the report published on contevo.com, 84% of consumers trust peer recommendations rather than going ahead with brand advertisements

    Niche Target

    You can target the specific type of audience who would be interested in buying your product. All you have to do is to find the perfect influencer.

    Although it only applies to the blogger influencers, however, most influencers have a blog these days. Your micro-influencer may provide a backlink to you. Even if they don’t, you can ask for one from them.

    Brand Awareness

    If you promote your product through more than one influencer, it will increase our brand awareness. However, you should always promote your product through multiple influencers at the same time. It will make their mutual followers see your product again and again and they might end up buying your product.


    Influencer Marketing In India | Best Influencer Marketing Platforms In India
    Influencer marketing is a kind of promotion that spotlights on utilizing keypioneers to drive your message to the bigger market. As opposed to promotingstraightforwardly to an enormous gathering of shoppers, you ratherrouse/procure/pay influencers to get out the word for you. Influencer promoting…


    Limitations of Micro-Influencer Marketing

    Even though micro-influencers provide a great way to expose the products and brands in the market. There are a few limitations of promoting a business with micro-influencers that one should know before stepping into the action. Some of the major limitations are shared below.

    No Security

    There is no security that the influencer has genuine followers. There are many illegal options available that allow people to buy followers and even likes. Moreover, most micro-Influencers do not have a verified account. So, you cannot say who exactly is a genuine Influencer.

    Not easy to find

    It is often not easy to find the perfect Influencer for your product. You have to consider their niche, location, interest, etc. You cannot go to a tech blogger from Delhi and ask him to review your restaurant.

    Less Reach

    As they don’t have too many followers, they have less reach. It results in less brand recognition of your product unless you ask too many Influencers to promote your product.

    More Efforts

    As you will hire so many Influencers, you will have to put in more effort. And with more effort comes more time wastage.

    7 Tools to Find Right Micro-Influencers

    Tools to find micro-influencers
    Tools to find micro-influencers

    Here is a list of some online tools which can help you find perfect micro Influencers for startups to market your business.

    BuzzStream

    BuzzStream Website Homepage
    BuzzStream Website Homepage

    BuzzStream is the best micro-influencer platform. It helps identify sites from which to request links and makes this links-building process efficient and human. BussStream is made as a link-building tool which is the base of any work. BuzzStream is one of the easiest-to-use tools for tracking outreach.

    NinjaOutreach

    NinjaOutreach Website Homepage
    NinjaOutreach Website Homepage

    NinjaOutreach is an influencer marketing and lead generation software that enables you to find emails and automate their business outreach. NinjaOutreach tools are made up of the best tools to use in marketing outreach to save time. Tools like template builder, search tool, workflow builder, etc. are proving to be an excellent help in the work process.

    BuzzSumo

    BuzzSumo Website Homepage
    BuzzSumo Website Homepage

    BuzzSumo is a research and monitoring tool. It can help you to keep a tab on trends and market accordingly. BuzzSumo platform also allows the easy monitorisation of the competitor’s activities and working patterns. Using this tool, one can easily learn about the trends in the market and the strategies applied by their competitors.

    Brand24

    Brand24 Website Homepage
    Brand24 Website Homepage

    Brand24 is a social CRM and internet monitoring platform. It monitors platforms like Facebook, Instagram, and Twitter. Brand24 is an online reputation management tool that makes social media monitoring much easier with its advanced tool kits. It allows the customers to know the social media hype around them by collecting data from multiple sources.

    Influence.co

    Influence.co Website Homepage
    Influence.co Website Homepage

    Influence.co is a website that allows Influencers and companies to find each other. It is more like a marketplace for influencers. It allows the influencers to have a professional place to register and the brands to get in touch with the best influencer as per their demand in easy steps.

    Zoho

    Zoho Website Homepage
    Zoho Website Homepage

    Zoho focuses on web-based business tools and information technology. So, you can use their tools to manage social media and marketing campaigns. Zoho is a CRM-based software that manages the task in automation mode and allows the business owners to have more efficiency in their work pattern with less time involved.

    Klear

    Klear Website Homepage
    Klear Website Homepage

    Klear is a social media analytics and intelligence platform that provides social data services for brands, agencies, and enterprises. It was earlier made as the analytics provider for the Twitter platform. However, now it owns the database of almost 200 social media profiles which is then again categorized into many different categories.


    Why Brands are Targeting Nano Influencers|Influencer Marketing
    In this era, people have a great influence on others as they idealize socialmedia more than the real world. These people are popularly known as social mediainfluencers. Often the so-called influencers have created a good fan base thatis loyal and high on trust,while there are people who have just…


    5 Things to Look For While Choosing Micro-Influencers

    Although, you must be clear about the advantages and limitations of this, here is a recap. While finding a micro-influencer, you have to remember the following points:

    1. Comments on the post (read and observe them carefully).

    It is very essential to have a complete idea about their work. But it is also very important to have an idea of how they are judged by the real audiences. The best idea for this can be taken from the comment section, where people share their opinions without much filter.

    2. Engagement with their followers.

    Micro-influencers are acknowledged because of their followers only. It is very critical to note how a specific influencer manages their relationship with their followers. Maintaining a good relationship and being in constant touch with them through different strategies pave the way to a higher number of followers.

    3. The frequency of their posts.

    It is not a compulsion to have the highest number of posts in a day to be called a good strategy. Instead, having a constant number of posts daily is a better strategy than having inconsistency in the daily post with no schedule.

    4. The relevance of their niche and your product.

    Just selecting a micro-influencer by their profile is not an ideal method to go for. Brands should consider the niche of the influencers and the product that needs to be marketed. If both fall in the same direction, then further things can be discussed.

    5. The platform they will post on (Preferably, Consider Instagram, or YouTube).

    Platform used for marketing also plays a crucial role in the development of the brand. Few platforms are universal, like Instagram, YouTube, etc. They are a universal platform as they have their engagement coming from people of all age groups and people of many languages. Few platforms are limited to the region or age group, which does not prove as a better option to market them.


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    Conclusion

    Although Micro-Influencers do not have much of an audience, they have the potential to give a pump to your new startup. Moreover, there is nothing wrong with giving a chance to some new influencers. However, keep a track of what will they do and how will they promote your product. If they did it wrong, you might have to pay for it. If you are still confused as to where to find them, you can go to Instagram directly and find the relevant hashtags. Or just go to some freelancing website and search for them.

    FAQs

    Why Micro-influencers are better?

    Their audience is more targeted and dedicated to the influencer’s identity, which makes them more attractive to potential sponsors than the big names in the niche. Micro-influencers are more affordable than experts or celebs with millions of followers.

    What are micro-influencers in marketing?

    A micro-influencer in marketing stands for those people who have selected a niche to promote to their followers. Typically any account having more followers than the normal account but limited to famous personalities marketing about a selected niche are considered micro-influencers in marketing.

    Who is a micro-influencer?

    Micro-influencers are those influencers that generally have larger followings as compared to any general account but their popularity is limited when compared to celebrities.

    Why do brands use micro-influencers?

    Micro-influencers can promote a product or the brand itself. They can easily compel the people in favor of the product which can lead to the increasing popularity of the brand and its product. Hence, micro-influencers are used by brands to promote and socialize themselves.

  • Everything you need to know about WhatsApp Business

    WhatsApp Business, a sequel to the WhatsApp Messenger App /Software which incorporates basic sales, marketing, and business tools for small, medium, and large scale firms, was given a warm welcome to the world of telemarketing in recent times and has since converted from being just a simple, supplementary software to a majorly used app in itself. Here is everything you should know about the Whatsapp Business App which you may … or may not have heard of.

    The WhatsApp Business has successfully introduced a virtual location for businesses as it simultaneously acts as a stall, a shop, a customer care agent, and lots more. It is important to note, though, that the self-marketing attribute leveraged to make the awareness and engagement of this App a huge success is one out of the five things you need to know about WhatsApp business which you, probably, never knew before now. Are you eager? Let’s move.

    As a Virtual Service Center

    Virtual Service Center
    Virtual Service Center

    Consider this platform as your virtual service center where customers or clients would get a first-hand, top-notch kind of attention as they would at any of your physical outlets. A formal tone of communication, a remarkably reduced employment of smileys and emojis except you intend to make emphasis on appreciating a patronage or make similar reactions.


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    As a Catalogue

    The CATALOGUE feature is your best bet for displaying your available goods to every contact on your list. You can save a considerable amount of data by uploading and re-uploading pictures and customer reviews on your status timeline.

    While you may need to constantly refer your clients to your catalog to check out their preferences, it helps them to make their choices and decisions without the littlest of pressure from you, the vendor which may or may not account for an after-remorse later on.

    As a Reception

    The AWAY/GREETING MESSAGE is meant to make your clients comfortable chatting with you while you are away but as sweet as you would want your welcome note to be, it would be sweeter to make it as precise as possible!

    This message should do three major things which are to Welcome your recipient, give a tagline about your brand and call them to state their aim of reaching you. An example could be,

    ‘Thank you for reaching out to the home of edibles 100% fresh from farm. Please let us know how we can help you’         ‌

    As a Labelling System

    The LABEL feature is a virtual assistance tool that helps you keep a track on your clients as it, the tool, classifies them on the basis of the payment status with you. This will help a great deal to identify your clients from each other even on the run whenever you fail to relate with whatever name their contacts are saved as on your device. It happens to everybody.

    Labeling_StartupTalky

    The labels help you to organize your customers into the following  classes:

    • New customers
    • New orders
    • Pending payments
    • Paid orders
    • Completed orders        

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    As much as we tend to keep personal records and tracks on our clients in the case of a physical outlet, this feature greatly helps in satisfying this need by employing different colors of tags which you will get used to and will be able to define at first glance overtime regardless of how confusing it may seem at the beginning of your journey on Business Whatsapp.

    As a Privacy Check For Your Business

    You can now have your private conversations separated from the business talks by installing both the Whatsapp Business App and the Whatsapp Messenger App on the same device but with linkage to different phone numbers. At your discretion, make the business contact public and the other private; this will help you maintain your privacy especially if you are the kind of person that would never think of joking with yours!