Tag: business tools

Best SaaS Affiliate Marketing Software
It’s no secret that software as a service (SaaS) has become a common fixture in our daily lives, used for both professional and personal functions. Whether it be a task manager for the workplace, payment services for social outings or tracking health progress for individual goals; SaaS is now intertwined with our everyday routines. Getting your customers and website visitors to promote your product is a difficult task. One way to encourage them is to offer a commission on every product they sell. This is known as affiliate marketing.

Affiliate marketing is a profitable channel where you can acquire more customers easily and increase your revenue tremendously. To set up a hitch-free affiliate marketing for your SaaS product, you need a robust SaaS affiliate marketing software that can take care of your marketing needs. In this article, we reviewed 5 best SaaS affiliate marketing software that will help you drive more customers and revenue for your product.

Relevant read:
Tapfiliate

Tapfiliate

The first SaaS affiliate marketing software on the list is Tapfiliate. It is an easy-to-use affiliate marketing software. There are no transaction fees and you can reward, track and give incentives to your affiliates as desire. It offers a 14-day free trial. Tapfiliate makes it incredibly easy to grow your social reach across the web with rich, engaging branded content.

Features:
- Offers personal referral links, coupons, banners, and other brand materials to your affiliate
- Create engaging social media posts for your affiliates
- Motivate affiliates by setting targets based on the number of sales they make.
- Set up automated emails and Web hooks using Zapier app
- Automate or approve commissions manually
- 34 Super easy copy/paste integrations, including Zapier.
Tapfiliate SaaS affiliate marketing software offers three pricing plans – Essential – $69/month, Pro – $149/month and enterprise – custom price.

Tapfiliate plan

LeadDyno

LeadDyno

LeadDyno is the second SaaS affiliate marketing software on the list. You can set up your affiliate marketing account in minutes. So, you can start recruiting your affiliates immediately. You can link to the affiliate sign up page right from your website and your social media channels. LeadDyno will even help to promote your affiliate sign up page in their network of influencers and affiliates so you can quickly get the initial traction you need to take off.

Features:
- Personalize your affiliate dashboard with the look and feel of your website
- A quick “Plug and Play” with your e-commerce provider
- Affiliates have their personal dashboards
- Use LeadDyno to Track Online Marketing Success
- 10 levels of commission payments and tracking
- You can use LeadDyno for Google Adwords Conversion Tracking too
- Automatically invite customers to join the affiliate program
- Send out automated emails to affiliates as at when needed
LeadDyno SaaS affiliate marketing software has three plans. Starter – $49/month (Up to 3000 unique visitors per month), Biz Builder – $59/month (Up to 4500 unique visitors per month) and the Accelerator – $79/month (Up to 7500 unique visitors per month).

LeadDyno plan

OSI Affiliate

OSI Affiliate

With OSI Affiliates, you can easily create an affiliate program and integrate it with your website. Once that is done, customers can refer your products to friends and family members. This will help you to get more website traffic, leads and paying customers.
It is easy to setup and help tickets are responded in 24 hours. OSI Affiliates allows you to have a customer affiliate page at yourdomain. Biggest weakness here is the inability to be able to group affiliate into tiers and pay certain people a higher commission without creating a new campaign.

Features:
- Get customers to promote your product on social media channels
- Give out promo codes and coupons to users
- Your customers can easily promote on Facebook, Twitter, and Linkedin
- Turn every customer into an affiliate with the auto-sign up
- Reward your affiliates with commissions, coupons, discounts, and gift cards
- Easily find your most loyal customers by sending out a one question email survey
- Motivate your affiliates with contests
OSI Affiliate SaaS affiliate marketing software has three plans – Basic – $470.00/year, Professional – $970.00 and Premium – $2470.00

OSI Affiliate plan

Also read:
iDevdirect

iDevdirect

Idevdirect is an easy-to-use SaaS affiliate marketing software you can use for your business. With its feature-rich platform, Idevdirect helps you to create customized commission payouts. It offers an extensive list of marketing tools at your disposal. It helps you to grow your sales, increase website traffic and enhance your SEO.

Features:
- Offer affiliates marketing tools such as social media, videos, banners, and QR codes
- Provides date range reporting with charts and graphs
- Make it your own with editable content
- Structure your payout system using different options such as coupon code commission, per product, commissioning and pay per click or pay per lead or action
- Get desired color scheme and logo
- Avoid frauds with its built-in security features like Advanced fraud protection tools, Proprietary password hashing and Adjustable tracking expiration
- Integrate with almost everything
Idevaffiliate SaaS affiliate marketing software has two pricing options. One for cloud and the other for self-hosted. The self-hosted plan starts at $199 (one-time fee), the cloud is $39/month, cloud social is $49 / month and cloud premium is $59/month.

Idev Affiliate pricing

Zesty.io

Zesty.io

Zesty.io has gained a lot of traction lately for its affiliate marketing program and is enjoying subsequent growth as a result. It is one of the most robust SaaS programs out there that offers plenty of opportunity for its affiliates to promote and earn along the way.

Features:
- Zesty.io supports its affiliate partners by providing them with innovative technology
- Unrelenting support
- Incredible revenue opportunities
- Exceptional training to do justice to their product.
- The client is able to deliver enterprise-grade websites quickly and with relative ease
- Zesty has its own in-app communication tool that helps the users to build better client relationships and gain quick insights on the company’s products and features.
Zesty.io SaaS affiliate marketing software has three pricing options. The small project plan starts at $50/month, the business plan is $475/month, mid-size enterprise is $3500 / month and custom enterprise plan.

Zesty.io pricing

Conclusion

In this article, we reviewed 5 best SaaS affiliate marketing software that will help you drive more customers and revenue for your product. It’s your turn. Which of the SaaS affiliate marketing software mentioned above is your favorite? Share your thoughts in the comment section below.
February 22, 2020
Top Knowledge Base Softwares
Back in the old days and before the Internet, manufacturers used to ship products with a giant manual. It’s like a book with hundreds of pages that includes instructions about how to use the product. Of course, no one bothers to read them anyway. Today, we have knowledge base systems. Unlike those old bulky manuals, a knowledge base website is much more innovative. It provides users a place to find answers to questions and guides related to a product, all by themselves.
A knowledge base is a self-serve online library of information about a product, service, department, or topic.

Effective Knowledge Base

It’s important to know what kind of features to include in your knowledge base to make it more effective.
1. Search Function – Users need to be able to search for articles and guides on your knowledge base to find solutions to their problems. As a result, a properly functioning search system provides is a must-have.
2. A User Feedback System – A great way to improve your knowledge base is to get feedback from users. A simple thumbs-up system is more than enough to learn if an article in your knowledge base was helpful to users or not.
3. Front–end website – The front end of your knowledge base is much like a normal website, except with a focus on categories, navigation and documentation formatting. Here are the main front-end features:
  i. Main page focused on top-level categories and search
  ii. Clear navigation menu with multi-layer categories visible
  iii. Article call-outs, code snippets, warnings, and article metadata
4. Simple Backend Dashboard – Being able to easily create hundreds of articles, guides, tutorials, questions, and much more using a simple and easy-to-use back-end system will go a long way to serve your customers better.
5. Analytics & Reports – With analytics, you can learn which knowledge base posts perform better and which creates more bounces. This will allow you to keep improving your knowledge base and create more helpful guides.
6. Easily Manageable Categories – With lots of knowledge articles in one database, you could easily get lost while updating and adding new content. A simple archive and categorization system help keep the entire knowledge base organized. As well as make it easier to browse.
Also read:
To help you save time and money we rounded up a list of 5 best knowledge base system software. Whether you have a SaaS startup or a single product website, this list has knowledge base solutions for all.

Top Knowledge Base Softwares

Freshdesk

Freshdesk is a cloud-based knowledge base helpdesk software which helps small sized businesses build relationships with their customers easily. Freshdesk also helps enterprise businesses to collaborate better across the globe, and enables more efficient businesses processes for better customer experiences. If you are looking for an intuitive, easy-to-use knowledge base software, Freshdesk may be the right choice for you.

Freshdesk

Rich text editors will have wider variety of formatting options allowing you to structure your content and answers better, better support for embedding images to show rather than tell, and will be easier to create and use than a software with just plain text editor. Freshdesk is one of the few Knowledge Base software providers which gives a rich text editor for free.

Freshdesk allow you to maintain different versions of a solution article and host the same article in multiple languages so customers can access the one they want. Also, Freshdesk give you virtually unlimited space to host your tutorials in, charging you for the number of users and portals you have.

Zendesk

Zendesk Guide offers a knowledge base that is simple to customize and use – as either an internal knowledge base, an IT knowledge base, an agent-only knowledge base or a customer facing FAQ resource. And because it’s always available, customers and agents can serve themselves with the right information at the right time.

Zendesk

Build out a web-based knowledge base without worrying too much about the details. Drafts save if you’re in the middle of a work in progress, and rich formatting ensures that articles are easy to read. If you’re building an internal knowledge base, content can quickly be restricted to certain groups. Zendesk makes knowledge management software that’s simple to use and accessible for everyone. And the freedom to translate your articles into over 40 different languages provides a localized experience that’s right for everyone.

Relevant read:
Document360

Document360 helps your team create, collaborate, and publish a self-service knowledge base for your software with ease. It is simple and clean. The focus is on your content, making sure that readability is great. You can access it anywhere. It has a responsive knowledge base tool across all devices – desktop, tablet and mobile. It also provides security as you can create custom roles, define their scope of access and usage in a granular level.

Document360

Your customers want to use your self-service Knowledge base than reaching out to your support team. Document360 helps you reduce support tickets by providing solution on the go.

Zoho Connect

Zoho Connect is a team collaboration software that brings people and the resources they need to one place, making it easier to get work done. From keeping your workplace communication organized, to managing the resources your team needs, to staying in sync with your other apps, Zoho Connect makes your team’s work easier.

Zoho connect

People-on your team and outside it, like your partners, vendors, and clients- make your business successful. Keep them in the loop by creating an external network, and get your team working together with them with the help of Zoho Connect. Also, with integrations with other applications like Asana, GitHub, Google Drive, and more, you’ll get all the notifications from them, right within your Zoho Connect group.

Zoho Connect also provides you features to know how members are interacting within a network, get the numbers on most active groups and members, posts and comments made, and blog posts with activity graphs.

WordPress

WordPress is a free and open-source content management software (CMS) you can use to build all kinds of websites, including complex knowledge bases. What makes WordPress a great choice for knowledge base platforms is its extensibility. With the help of WordPress plugins, you can add new features, functions, and integrate third-party apps with your knowledge base in just a few clicks.

WordPress

Compared to other knowledge base software, WordPress is much cheaper to setup and use. It is extensible, means you can easily add and extend features using WordPress plugins. Including third-party integrations like Zapier and HubSpot. You can easily manage articles, media, and categories using the beginner-friendly WordPress admin dashboard. When using WordPress you’re in full control of your knowledge base. You don’t have to abide by the rules of a corporate company.

Must read:
Conclusion

Now, that you know what is knowledge base software and also some of the best knowledge base software solutions, it is time for you to choose the right one that matches your needs. Hope this article will help you in knowing more about the top knowledge management software and indeed assist you in choosing the right one. Which tool are you using? Please let us know in the comments section below.
February 19, 2020
Top Analytics Tools for SaaS
Analytics tools for SaaS business are important because if you can’t measure it, you can’t improve it. The truth is, SaaS businesses handle complex data and most analytics tools for SaaS are not easy to use. You need efficient analytics tools for SaaS that will break down this data into understandable metrics. Analyzing this data manually will lead to errors, inaccurate ROIs and a total waste of time. It is vital to keep track of the analytics on a daily basis when running a SaaS. The analytics necessary to ensure the success of a SaaS are not easy to compute and are almost impossible without the help of a calculating tool that can give you the numbers in just a matter of seconds.

Many of these SaaS analytics tools will integrate easily with the programs that you are already using to take payments. Thanks to the ever-evolving internet, existing on the web for a brand can be quite volatile, and immediate access analytics will ensure those smart decisions while optimizing for conversion. When it comes to SaaS analytics tools, you have hundreds of options to choose from. There’s a tool for everything: tracking marketing spending, measuring app engagement, heatmaps and more. Unless your full-time job is to research the best tools for your business, this can be a daunting task.

The goal here isn’t to choose the perfect tool (which doesn’t exist) but to choose something that is good enough and starts giving you actionable insights.

What are the best SaaS metrics to track?
1. Monthly Recurring Revenue. In a SaaS business, all of the investment is up front. Before customers can purchase the product, the product gets built, and the majority of the budget is spent on customer acquisition. The monthly recurring revenue is the amount of revenue added (or lost) that is expected to be received each month.
2. Churn. The value of lost customers each month. When your churn is in the double digits, there is something totally wrong with your product. Stop worrying about your growth and get back to the product and fix the problem. Reach customers directly, see what their problems are, and work to build a product that can be truly loved.
3. Cost Per Acquisition. To figure this out, you will need to add up all of your marketing and sales expenses for the month. Divide this by the total number of customers acquired in that period. CPA is the average amount spent for each acquisition. It does lack detail, but it’s a quick way to get a snapshot of the business.
4. Average Revenue Per Customer. The average revenue received from each customer. Once the churn is regulated, the key to increasing revenue is up-sells and cross-sells. Up-sells move the consumer to a more expensive version of the product, while a cross-sell will be an extra feature sold with the product, like a product that complements yours.
5. Lifetime Value.To get the lifetime value, first, combine the average revenue per customer with the churn rate—this is a prediction of the revenue received in total. Then there are a handful of ways to proceed, but the simple version takes your average subscription length multiplied by the average monthly revenue per customer.
How to:
SaaS Analytics Tools

Profitwell

Profitwell

You will be able to see the context of your growth and types of revenue will impact your growth over time. To track your growth, you have the tools needed to set goals and track progress at a glance. Daily growth can be checked through an email or on the web application. With ProfitWell, you can track revenue retention, delinquent churn, and MRR churn while the cohort reports will aid in visualization of keeping your clients and revenue.

Learn how your annual subscriptions, fees, and refunds are affecting your overall cash flow. You will see monthly and annual breakdowns of subscriptions in a simple snapshot. Get a good idea of customer activity when you receive a list containing customers. This list will sort the customers by their most recent billing receipt so that the outreach you give will be timely and relevant—things like marketing campaigns and feedback requests. With this web application, you will also gain access to some of the most knowledgeable SaaS experts around.

Baremetrics

Baremetrics

Looking for an easy-to-use analytics tool for Saas? Baremetrics it is. It is a specially designed analytics tool for SaaS businesses. Baremetrics provides subscription metrics such as Monthly recurring revenue (MRR) and Churns rate. The software is a one-click, zero-setup analytics tool for SaaS and one-stop shopping for your Saas analytics needs.

It has integrations with 2 payment gateways and 2 recurring billing software and ability to view 20 subscription metrics in one dashboard. It also provides forecast data on cash flow, monthly recurring revenue, and customers. It helps in sending daily, weekly and monthly email reports and notifications and offers credit card dunning to prevent failed payments.

Baremetrics pricing is based on your monthly recurring revenue (MRR). For instance, if you have $200,000 as your monthly recurring revenue, you will pay $250/month.

Google Analytics for Web Attribution

Google Analytics is a great option for companies who are just starting to measure the attribution of their campaigns. GA is relatively easy to set up and will let you even start exploring multi-touch attribution modelling. GA is a great fit for those companies who drive mostly web traffic and have under 1M monthly visits.

Google Analytics

Google Analytics 360 is the enterprise version of Google Analytics. You get access to more advanced reports including a more powerful funnel and attribution report. If you’re spending significant money through Google Ads and Youtube, GA 360 will integrate nicely with these sources and give you better insights into your campaigns. Like GA, this is suited for companies who are driving primarily web traffic and can easily justify the annual expense.

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MainMetrics

When you sign up, you will connect your Braintree account to begin monitoring all of your most important metrics immediately. You will have the tools needed to gain real-time insights into the success of your SaaS, and learn about how the business is doing currently and how the success of the business evolved over time. While tracking this progress, you will be able to compare various time periods so that you can see how the strategies that you have implemented are affecting the success.

MainMetrics

One great thing about using MainMetrics is that there is no need to have any knowledge of coding—the accounts connect in one click, and you will not have to transfer any data manually. There are a few plans offered at different price points that all depend on the needs of the user, so when the needs of the user change you will be able to switch the plan that you are using when needed. Use the program risk-free for 30 days, and if you are not satisfied, MainMetrics will give you a refund within those 30 days.

Mixpanel

Mixpanel is another suitable analytics tool for SaaS you can use for your business. It interprets user behavior to produce understandable information and make informed decisions. It helps SaaS business to understand users’ behavior by tracking engagement and interaction in real time. With Mixpanel, you can dig deeper into the analytics to get your questions answered.

Mixpanel

Some of the pros of mixpanel are- it improves conversion rate by knowing when customers drop off, guide users by visualizing how they explore your product and website, send targeted messages to users who are likely to convert, notifies you when there is an unexpected change in metrics and shows you what leads to a particular goal such as purchase, upsell, and retention.

Mixpanel analytic tool for SaaS has three plans. The free plan (5m data points per month), the basic plan (10m data points per year) costs $999 per year and the enterprise – custom price.

Relevant read:
Insight

Using Insight, you will be able to track what is going on with your data at all times, share the status and progress with your team, and make confident decisions driven by the accurate data provided. You will easily keep track of all of the most important metrics while having a clear picture of all of the deadlines that you have in place. Additionally, you will be able to see how much your team is getting done in a given amount of time, enabling you to work on increasing productivity.

Insight

As a whole, you will be able to identify whether or not your process is efficient—you will be able to pinpoint where there are any blocks in your development process. Stakeholders will be able to see live reports in just a matter of seconds, so those invested in how the brand is performing will be able to see the most accurate snapshot of the numbers. Similarly, clients will be able to view custom reports from your brand, allowing you to show them that you are a professional.

FullStory

FullStory is another all-in-one tool that will allow you to easily capture heatmaps and visitor recordings. You can’t run surveys through this tool but it will collect quite a bit of information about user interactions.

FullStory

Putler

Putler is a revolutionary analytics tool for SaaS. It is created for businesses in the SaaS, E-commerce, and professional services niches. It provides insights on relevant SaaS metrics such as customer metrics, visits, and product metrics. Some of these metrics are Monthly recurring revenue (MRR), Average Revenue per User (ARPU), popular products and best customers.

Putler

It details reports on products, customers, sales, and visitors, and improves customer profiles to help you know your customers in-depth. With Putler, you can easily export your mailing list and receive weekly email reports, organize stores, visitor analytics and payment gateways to create a single source of information.

Putler have three basic plans – the scale (10,000 paid orders / month) – $249/month, Growth plan – (3,000 paid orders / month) – $76/month and the starter plan – $29/month.

Relevant read:
Conclusion

Tracking SaaS analytics doesn’t have to be a pain. Even if you have no idea where you should start, select a program from the list above and get connected. Your metrics will be displayed on demand and give you the insight to help your brand’s success, right up to that very minute. Why is this so important? Thanks to globalization, it takes just a few moments for a brand to go viral and become the center of attention for either good or bad reason. Because of dynamics like this, it is vital for brands to be able to see exactly where they stand regarding their sales and profits, or losses in real time. So, choose a tool and see how it works for you. Also, if you know some other tool, please let us know in the comments section.
February 5, 2020