StartupTalky

Tag: business promotion

  • ” Pay For The Post To Promote ” Strategy- A Best Way for Business Promotion

    You have just completed an e-book. But you don’t know how to market it. Also, you don’t have that much money to advertise it online. So, it doesn’t mean that you have to give up on your e-book and just pray for some miracle. You can still earn a lot. All you have to do is to ask people to share your content. You may think no one does that. But what if they can pay you with their post? Yes, in this post, we are going to discuss what is “pay with a post” strategy.

    Also Read: Brand Positioning Strategies for Business | How to Make Customers Loyal?

    What is “Pay with a Post”?

    By providing people with an option to earn a discount just by sharing your content on their social media, you can reach a lot of people. Everyone loves discounts. You can provide options like “share this on your Twitter and get a 20% discount” on your e-book. If every 1 person from 5, shares your content, you are still going to get pretty good traffic on your website. The most popular website for this purpose is PayWithATweet.com. This is the complete idea behind the ” PAY FOR THE POST  TO PROMOTE ” Strategy.

    Advantages of Pay with a post

    1.    Go Viral

    This tool or I should say, this strategy helps you to go viral for your product. People will share your content and bring you more leads.

    2.    Customizing

    In most of the services, you can customize the message according to your website. It will make you look more professional for your product.

    3.    Monitor

    You can monitor all your users. You will know if they are sharing your post, how much traffic they are bringing, etc. This data will help you to make better strategies.

    4.    More Sales

    People are more likely to buy the product if they have already shared it. So, once you made someone post about your product, they will more likely to buy it. The chances of backing out will decrease. In this case many sales softwares are there in the market, which can help you and your company to handle this section.

    5.    Multiple Platforms:

    People can share your content on the various platform they like. However, you should only consider face book, twitter, and other famous social media platforms.

    Also Read: What are different channels to advertise a start-up digitally?

    Limitations of Pay With a Tweet:

    1.    People: Not many people like to show what they are doing in their personal lives. So, many people will back out when they see “share about us on your face-book to download this e-book”, they are just gonna close that tab.

    2.    Huge Approach: If your visitor doesn’t have a very huge following on Twitter, you are not going to be viral quickly. Research says that the content reaches only 10% of people through social media.

    3.    Social Media: Not everyone is on social media. Some people still prefer not to use social media. So, you might lose those customers. So, social media will not be able to fulfill your requirements but, you can once on some of the most popular social media platforms.

    Pricing

    For the most famous website in this field, the pricing starts from free for the basic version. The basic version contains one free campaign and other main features only. While the paid version includes unlimited campaigns, email support, customization, etc. You can get these services for $49.99/month.

    Also Read: ADOHM- Optimizing Digital Marketing Campaigns for the Indian Businesses!

    Websites to Get this Service

    As we already said, the best one in this field is pay with a tweet.com, but if are not impressed by their pricing or service, then you can go for:

    ●      Girafi. co– It is a software that provides engaging interactions between companies and customers. It has a review of 5 stars . The pricing is $ 59 /month/user. It comes with a free version and a free trial.

    ●     Social Seeder – It is an all-in-one ambassador marketing solution that gives the ambassador a simple way to amplify the brand ‘s reach by sharing the brand stories across social media.  It has 4.75/ 5 stars. It comes with a free trial and subscription.  It charges EURO 500/month.

    ●     Refersion-It is a simple -to-use and integrated affiliate marketing platform .It has a 5 star review . It charges $19 a month for its starter and $89 a month . It also comes with a free-trial with it.

    ●      Swagbucks – It is a rewarding and loyalty program operated by Prodege . It is available in English language and based in California  .  

    How to Setup?

    These are the steps you will have to follow while setting up on Pay With A Tweet’s website. You can find tutorials on other websites too if you chose to. We are choosing this website as it is most famous for this purpose we found on the internet.

    • Go to their website and click on “create campaign”.
    • Fill in all the required details.
    • Chose the platforms you want people to pay with. For instance, face book, twitter, LinkedIn, etc. You can choose more than one if you want to.
    • Enter the text you want people to share and the URL on which people will land on by clicking the links in the tweet or posts.
    • Insert the access link which is the link to the file people will get to download.
    • Once you get to the “Embed in your Website” step, you can either grab the direct link or take the HTML code that is given for pre-made Pay with a Tweet button.

    Conclusion

    However, people will be glad to receive discounts or the product for free, you don’t have to provide this option only. You can also add the option to pay for the product without sharing your content. This strategy will work more efficiently if you let people subscribe to you first. Once they subscribe, they will more likely to share your content. You can use this feature in many other ways. Just use your creativity.
    Comment your thoughts about this strategy. Would you do it on your website? Share this post with all your friends.   Don’t forget to check out more articles from Startup Talky .com

  • Why You Should Use Contests as a Marketing Tool To Generate Leads For Your Business

    Competitions are a great way to challenge oneself and others also. Also, holding such competition is an awesome way to promote your brand and also for customer engagement. As per a survey, 52 percent of consumers are motivated to stay connected with a brand by contests or being asked for their input about current or new products. Thanks to social media which gives one of the most effective and lucrative ways to interact with our customers. Hence, startups can use this strategy to gain more attraction in less budget.

    In addition, contests enable you to engage your audience because in contests you and your customers both interact with each other which ultimately deepen the connection. If you want to increase your audience base as well as get content for your business then user-generated content (UGC) Promotion like photo and video contests can be the best option to just do that. Here is the reason why to use contests as a marketing tool.

    Some of The Reasons Which Made the Companies Decide to Run Competitions As a Marketing Strategy:

    Why You Should Use Content as a Marketing Tool.
    Why You Should Use Content as a Marketing Tool.
    1. Generate leads and sales
    2. Drive traffic online and offline
    3. Increase brand equity
    4. Engage and delight customers
    5. Grow fan base, generate opt-ins and subscribers
    6. Gain user data and insight
    7. Collect consumer-generated content

    This allows the brand to recognize and reward loyal customers (as well as those all-important new ones). Ultimately, competitions can be a quick, low-cost incentive to encourage your customers to do some of your marketing for you.

    Now There are Two Types of Promotion:

    The 2 common types of promotions include

    1. Sweepstakes (chance-based promotion) – When conducting sweepstakes, it keeps the call to action clear and the forms easy to fill out.
    2. Contest (skill-based promotion) – For contests, there may be a public voting or closed judging or a combination of both. In this method be sure that the criteria for winning are clearly articulated and readily available.

    In either model, consider rewarding participants with coupons, discounts or smaller prizes to reward their time and effort, if even they don’t win the grand prize.

    Also Read:

    Promotional Law Basics

    Running promotions involves adhering to laws and the guidelines of individual channels/ social media network. Promotion containing all 3 (prize, chance, and consideration) is deemed to be an illegal lottery. Either eliminate chance or consideration. To keep everything legal, you’ll also need to disclaim the platform that you’re on, stating that they don’t sponsor the contest. This will be found in the terms of service of whichever platform you’re posting on. If you’re going to do anything related to kids, make sure you have something saying that the legal guardian is the one that’s entering because there are some legalities around that. Also, clear out all the rules and regulations related to the contest, making it transparent for the participant.

    For Example:

    Facebook promotion guidelines include the following Don’ts:

    1. Administer a promotion directly on your Page or use Facebook features as an entry or voting mechanism.
    2. Automatically enter someone for Liking, posting a photo or comment.
    3. Use a like button for voting.
    4. Use Facebook channels to notify the winners.
    5. For Twitter, the 140 character limit can make disclosure of material and policy items challenging. Make sure to host the information on your website and link to it often.

    Also Read:

    How To Run a Successful Social Media Contest To Get The Desired Result?

    Begin with the end

    The first rule of running any marketing campaign is to know what you want. So start planning to establish a clear goal before to achieve the highest engagement. It can be anything from trying to get newsletter subscription, expose certain products, gain brand loyalty, more fans, followers on social media or increased traffic to your site and blog. Then, work on the prototype where you have decided to increase the marketing, especially using the contest as a method.

    Select the type of content

    Integrate your brand messages into the contest – whether it’s adding product information that may catch people’s attention into the contest itself or throwing other posts to your Facebook page with interesting information about your brand.

    Choose the right platform

    Based on the goal, find where your target audience hangs out. You can promote your content across all social media platforms; however, choose the primary platform as the place you’ll collect data.

    Have Clear Contest Rules

    For example, if the contest is for the number of Facebook likes a photo receives, make sure to specify that multiple votes from the same IP address will be discounted. And if you’d like to reuse images submitted as part of a contest, be sure to clearly state that in the contest rules as well. It will save you a lot of time afterwards!

    Also Read:

    How Long Should You Run Your Contest?

    Typically a contest should run for at least 2 weeks but not more than a month. Entries started to tail off at the 12-day mark, before picking up again right before the end of the contest.

    What to Give Away?

    The general idea here is to give away something that is valuable enough for most people in your market to stand up and take notice. For some markets, this might be an item in the INR 10,000 – INR 15,000 range, and for others, it might be as small as INR 2500. You can also give away something that a large percentage of your market will want. Don’t make it something obscure. You want the item to be inherently valuable and also broadly desired, to maximize the reach of your content.

    Executing the Competition

    Moderate submission entries, many platforms have built-in options for moderation. Make sure to approve all images for photo contests before they get posted, in case there is inappropriate material. You can drive heaps of wild engagement with a social media contest. It just takes a bit of planning and execution to make it a smashing success.

    Also Read:

    Conclusion

    Contests are really helpful in generating a huge number of leads and bring success if executed properly and keeping the public in mind. Comment below, if you have used contests as a method for marketing at any point of time in your brand promotion and how much success it has become in terms of the promotion of your brand in the public eye.

  • Top 15 Tips for Marketing Startup in 2020

    The whole idea of startup revolves around serving customers with an out-of-the-box solution that solves a problem they face. So, marketing plays an essential role in the entire process. If done right, the startup witnessing overnight success becomes a plausible outcome. On the contrary, an excellent idea unable to reach out to the masses ends on a sour note.

    India may double startup base by 2020. To get you off to a start, here are fifteen Startup marketing ideas worth trying out.

    15 Ways of Marketing Your Startup

    Ways of Marketing a New Startup

    SEO Propels Your Marketing

    Nowadays, the kind of business doesn’t matter but having an internet presence does wonder. So, it’s common to have a website, be it a startup, medium-size business or a large scale organization.

    Search Engine Optimization is essential to get the product or service the required attention. Investing in professional SEO services means reliable results and the probability that your website ends up in the first or second page of the search engine’s results. But you can also do it on your own just by learning a few new techniques and the guidelines.

    If you are serious about your business and want to grow then you should start building quality content. Post those quality content regularly on your website and try to give value as much as possible. This way you will be able to get your SEO success soon.

    A lot of blogs are out there, some with huge traffic and some without such kind of presence. Identify the blogs frequented by the startup’s target audience and reach out to them. Results may not be immediately visible but they will eventually show up.

    If you already have a blog then it will be a great opportunity for you. Try to find some blogs similar to yours and comment genuinely, it will help you to build a relationship with other bloggers and also can give you some quality back-links.

    Public Relations (PR) Strategy

    With a correct PR strategy, you can convey your message to the right audience. A successful PR strategy can bring you a lot of loyal customers.

    While making a PR strategy your first step would be deciding your target audience first. After that make sure you know what your goal and objective are. This will help you to run a successful PR strategy.

    Also read:

    Discounts And Freebies

    “There ain’t no such thing as free products” but you can get one at a discount. Offering exclusive discounts based on demography can entice people into buying your product. Complement it with some sort of freebies and publicity increased many folds.

    The trick here is to organize giveaways using some kind of segregation—the buyers need to feel special as if the discount is specifically tailor-made for them.

    Advertisements

    Use billboards, pamphlets and flyers. Add creative visualizations to make the information an interesting read. Don’t give extended details; it bores the reader. But before that, go through a repeated cycle of design-feedback-review. This should be done before the pamphlets, etc. are distributed. Getting feedback on the prototype allows you to check the missing points that go into making a great printed distribution material.

    Email Marketing

    This method is old but no less than gold. The advent of spam filters has made email marketing a bit difficult. But it still is an effective strategy, to be honest. Create a database of potential buyers, send them quality content regularly.

    You can also send your posts in the form of emails, it will help you not only to re-purpose your old content but also provide value to your audience.

    Recommendations And Referrals

    No matter how attractive or enticing the technical review of the product/service is, people still ask relatives and friends for review. A simple example: before buying a high-end smartphone, you enquire about the same from those who own the same model. The same goes for any product. Focus on ‘word of mouth’ publicity.

    Offer referral commission to the users. This way your old customers will be engaged with you for a long time and even for a lifetime.

    Use Community Events As A Platform

    Use Community Events as a Platform

    Make the best out of flea markets, a local get-together for they offer a pedestal to demonstrate the startup’s product. The event attendance fee is minimal (and even free in some cases), in such events a good crowd’s gather, you can spend the entire day in conversing with them. In case people don’t take notice of your product, leverage the opportunity to enhance your network.

    Industry Partnership

    All startups can’t afford to spend a lot of money on marketing. Partnering with a more established company can provide the required capital and insights. The terms of negotiation possess the biggest challenge; the industry veteran would likely ask for a stake in the startup. In such cases, cons are going to be there for sure along with the pros. The focus should be on the latter outweighing the former.

    Promote the Product as a User

    If you don’t take pride in what you sell, expecting others to react positively is a distant dream. If the founder endorses his product both as a promoter and user, the target audience sees him from a different perspective. It enables the startup to gain traction with the clients, since both evaluate the product as a user.

    Use of Referral Programs

    Another way of successfully launching your startup is to make the customers help you to promote your product. This will make promotions of your brand to a more distant area. Using ‘Brand Ambassador’ programmes can help you to ask your customers to promote your product among people. The more ambassador you have, the more promotion you can have of your product.

    You can approach small YouTubers to be your Brand Ambassador as they already have a fan base. It will be easy for you to grow your brand faster.

    Use of “Beta Version”

    So, what we always crave for, the things we don’t have and exclusive things. Hence, the creation of a beta version will help you get more people engaged in your startup as they will be getting a chance to get an exclusive version of your product. The more sign-ups, more exposure to your company.

    Social Media Promotion

    Facts About Social Media

    Social media is the key to why brands are getting popular and selling out in seconds. So focus on building a great and empowering social media platform for your product. The more popularity in your social media, the more popular you will get in the actual marketing scenario. Also, that will surely lead to an increase in sales.

    So don’t hesitate from creating a strong and attractive social media platform for your company and make a good investment in your social media marketing.

    Also read:

    Charity and Other Such Events

    This sounds a bit weird but this surely works as events like Charity, auction are the hub of a variety of customers which you can target.

    Either sponsor such events or be a part of it, so that your brand is shown in the sponsor list or present yourself there in front of the crowd along with your brand. This will surely help you to grow your brand more. It sounds weird but this can be a Trump card to your success if you can work it.

    Host Contests And Giveaway Offers

    As it says “old is gold “, this trick has been used by biggest to smallest, all kinds of startups because of its efficiency. Host various contests which are going to engage customers focus on your startup.

    Also, do give offers or gifts with your product. This works like honey, as your customers will get stick to you more and you will get more customers also. For a new startup, it is efficient to get some regular customers, so this can be a cue to get some regular customers.

    Also read:

    Conclusion

    The most important marketing suggestion is “you”, the owner. It all depends on how you work and how creative you can be when it comes to marketing and promotion of your startup. So be more creative and come up with innovation, so that helps you make your startup different from others and focus on the customers’ behaviour related to your product.

    Do give value to your customers’ feedback, and focus on making your startup a customer-friendly worthy.