StartupTalky

Tag: Business Model

  • TVFPlay — The Pioneers of the Indian Streaming Service Industry

    The content in this post has been approved by the organization it is based on.

    Love watching videos? Ah! Everyone loves it! Varieties of web series and engaging videos are seen and loved by all which are often produced by iconic channels. There are always places and videos that you may like or may not like. But we have to keep in mind that everyone’s choice and taste are not the same. So things should always be presented in a way that is liked, loved and respected by all by every means.

    TVFPlay is one of India’s most loved online streaming platforms. Youngsters enjoy the entertaining original web series here a lot.

    Read the TVFPlay success story below and know more about its founders, business model, revenue model, funding and more.

    Company Highlights

    Startup Name TVF (The Viral Fever)
    Founder Arunabh Kumar
    Founded 3rd August 2015
    Headquarters Mumbai, Maharashtra, India
    Parent Organization Contagious Online Media Pvt. Ltd.
    Sector Entertainment and Online Media
    Website tvfplay.com

    TVFPlay – About
    TVFPlay – Founder And Team
    TVFPlay – Logo
    TVFPlay – Business Model
    TVFPlay – Revenue Model
    TVFPlay – Funding And Investors
    TVFPlay – How Is It Becoming Viral?
    TVFPlay – Growth
    TVFPlay – Competitors
    TVFPlay – Future Plans

    TVFPlay – About

    TVFPlay started as an online YouTube channel which was introduced by TVF Media Labs in 2010. It’s presently occupied by Contagious Online Media Pvt. Ltd. The company’s motive is to reach out to the younger population who loves watching television entertainment. It was one of the early comings of the Indian digital entertainment component.

    TVFPlay – Founder And Team

    Arunabh Kumar, Founder of TVF
    Arunabh Kumar, Founder of TVF

    Arunabh Kumar is the founder of TVF. He was born on 1982 November 26th. He faced a number of troubles in his life and there seems to be no end to that. He works on presenting various sorts of social issues. He is also the mind behind the fictional web series Permanent Roommates and Pitchers. He was accused of sexual harassment that took place at his company while working. It was faced by 2 employed women. Arunabh Kumar resigned as the CEO of TVF and started his own comic book venture, Indusverse

    The team is entirely focused on producing something funny rather than acquiring fame. The one and the only man behind the invention is Arunabh Kumar – the founder and former CEO of the company.

    TVF Logo
    TVF Logo

    TVFPlay – Business Model

    The major source of revenue for the company is brand sponsorship from several brands like Ola, CommonFloor, Tata, etc and also from advertisements via YouTube as mentioned above.

    The company has also got its own app so it’s profitable for them to have something of their own. They made it possible by hosting numerous funny videos which were their objective for the youngsters of today. They succeeded indeed in fulfilling the promises they made in the beginning.

    TVFPlay – Revenue Model

    The company is an online content channel created by the founder Arunabh Kumar. It generates revenue from YouTube as well as from other brands. For such kinds of companies, subscriptions are the keys to earning. They also acquire numerous clients which is a part of the revenue model. The estimated yearly revenue of TVF is $32.7 million.

    The company also generates revenue from YouTube. They have got 2 million+ subscribers on YouTube. The company gets revenue when someone clicks on its ads. But they don’t get the money if anybody likes or shares their video or even comments on it no revenues are gathered in that case.

    TVFPlay – Funding And Investors

    TVFPlay has raised a total amount of $26.9 million in funding over the 5 funding rounds.

    Date Transaction Name Amount Raised Lead Investor
    Nov 10, 2021 Venture Debt $2 million BlackSoil
    Jun 01, 2019 Venture Debt Undisclosed BlackSoil
    May 22, 2019 Series D $5 Million Tiger Global Management
    July 20, 2018 Venture Round $6 Million Tiger Global Management
    February 17, 2016 Venture Round $10 Million Tiger Global Management

    TVFPlay is funded by only 2 investors. It is Tiger Global Management and BlackSoil.

    TVFPlay – How Is It Becoming Viral?

    The company has earned millennial audiences. Especially those ranges between 18 to 35-year-olds. These people watch several videos each day. For more than 3 hours on such sort of platforms. The spectators, as well as the viewing time, are growing every day with the help of the media.

    The strategy of the company is to offer local and youth-oriented content. This is the only formula they are using and the spectators are helping them to launch and perform well with various targets in India.

    TVFPlay – Growth

    The 1st web series of the company ‘Permanent Roommates‘ debuted. It was the 2nd most viewed long-term web series in the world at that time. Pitchers was a production of this company. It was released and the story was how 4 friends quit their jobs to build a startup company of their own by facing various obstacles.

    These 2 shows were very popular when it was released and was almost watched by all over the world starting from the youngsters to the middle-aged ones. The way you provide more likely things to your youngsters the more you build your own empire and grow with strength.

    TVFPlay – Competitors

    The competitors of the company are Apalya, YuppTV, Livestream, Spuul, Hantover, Dacast, Disney+Hotstar, iStreamPlanet, NexGTv and iflix. All together they have raised a sum which is more than 842.7 million. It is more than what all did except. TVF’s revenue is the 10th ranked company among its top 10 competitors.

    TVFPlay – Future Plans

    The company has got big plans for 2022 and more years to come. In the year 2019, it released 12 original shows and it has got plans of releasing more original shows on platforms like MX Player, Netflix and Amazon Prime Video. The CEO says when they released 12 original shows, great success came to them and maybe when they will be releasing 20 something great is waiting for the entire team.

    Their contents are licensed and well received by Netflix and it’s a big thing for the entire startup company. It also puts its content on its YouTube channel. The biggest hit of the company was Kota Factory. They aspire to bring more such for its young audience.

    Conclusion

    TVFPlay is a premium content destination from The Viral Fever (TVF). It caters to all those who want to have a premium content experience, but cannot find anything worth watching on the traditional channels.

    It hosts all of TVF’s premium shows as well as shows and content from around the world which TVF believes its audience will enjoy watching. On TVFPlay, you can browse and watch regular shows and content, created and curated especially for the young audience, across a variety of genres like Humor, Drama, Trends etc.

    TVF – FAQs

    Who is the owner of TVF?

    Arunabh Kumar is the founder and former CEO of TVF.

    Why is TVF famous?

    TVF is popular because of its shows like Pitchers, Permanent Roommates, and Kota Factory which transformed the streaming service industry in India.

    Who owns The Viral Fever?

    The parent organization of TVF is Contagious Media Pvt Ltd.

    What are some of the subsidiaries of TVF?

    Girliayapa, The Screen Patti, The Timeliners, Funda Curry, and TVF Machi are some of the channels of The Viral Fever.

    What is TVF?

    The Viral Fever (TVF) is an online digital entertainment network offering original shows and videos specially curated for an Indian audience.

    When was the TVF founded?

    TVF was founded in 2010 by Arunabh Kumar.

    Is TVFPlay free in India?

    Yes, you can watch shows of TVF for free on its YouTube channel or app.

  • Business Model Of Magicbricks: How Does Magicbricks Make Money?

    Are you looking for a more manageable home? A dream home? Or want a place you and your family can call home? Want a rental estate? Don’t know where to get the best area to dwell? Are these questions bothering you a lot? Real estate is usually the best investment choice for you. It can produce endless passive earnings and be an excellent long-term investment if the price rises over time.

    Magicbricks is India’s leading online portal for buying, selling, and renting Properties. The company also solves issues and concerns related to real estate investments. Founded in 2006, the real estate portal is owned and managed by Times Group ( Bennett, Coleman & Co. Ltd.)

    Magicbricks has been validated by consumers and several industries. It has been granted Super-brand status in the most recent survey by the Super-brands organisation. Lets get an insights on business model of Magicbricks and learn about how Magicbricks make money?

    About Magicbricks
    Business Model Of Magicbricks
    What Is So Unique About Magicbricks?
    How Does Magicbricks Make Money?

    How to make money from real estate | Business Models

    About Magicbricks

    Magicbricks is an online forum for both estate buyers as well as sellers. The corporation is a division of Times Internet Limited. It’s a fully-owned assistant of Bennett, Coleman & Co. Ltd. It also gives all kinds of sources and information about all property-related matters.

    Keeping this aside, there is a report column called “Property Pulse” which comprises estate news, household loan concerns, legal and taxation matters, and estimation of the properties.

    Areas of operation

    Magicbricks Provides its services in India and Globally
    Magicbricks Provides its services in India and Globally

    There are more than 200 estates vacant for sale in Mumbai. Located at the main sites of Mumbai with easy connectivity to close hotspots, these estates promote premium facilities and large interiors. With an incredible site, massive connectivity, and luxurious conveniences, these are decent places to discover residential estate, mainly in Mumbai. It provides its services in 60+ cities in India.

    Key Products and Services

    Magicbricks.com is a high-end estate portal that caters to an international market with unique and special services and novel online details. Since its launch in 2006, Magicbricks has quickly climbed to be the No. 1 Estate Portal in India. The Magicbricks design is based on strict exploration, distinct product developments, and creativity which the users have ratified. In a trial to serve the users, captions on the Magicbricks portal are often developed, analyzed, and promoted.

    Apart from buying, selling, and hiring properties in India, users have entry to the services.  The announcement column of Magicbricks “Property Pulse” comprises estate news, home loans interests, legal & taxation matters, authority viewpoint, and proper analysis of estate trends. The Buyer’s Guide is a real estate eBook that covers all the essential steps and stages entailed in property buying and contains answers, quick tips, and expert advice on what to look for and how to manage property buying.

    Target Audiences of Magicbricks

    Magicbricks.com is compatible with internationally praised estate fairs. It’s here that the top-notch estates of major Indian metros are showcased for audiences in India and abroad. Magicbricks.com has successfully hosted 75 households and over 15 multinational property shows around the world.

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    Business Model Of Magicbricks

    Ever wonder how companies work? What exactly goes on behind the scenes? How does it make money? Every business obeys a particular technique of working. And that technique is its business model. First, defining here the business model of Magicbricks. Real estate Firms like Magicbricks, 99acre and others have also got a similar business prototype:

    • Their source of income involves rates for documenting a specific estate. This means it is better than free documenting.
    • Magicbricks implicates the person promoting a quantity for a premium, documenting the publicity for particular products.
    • There are many properties at Magicbricks. So for them, they promote the properties with various shades.
    • The real estate business company gives perfect locality data with real locality pictures.

    Advertisements are a very familiar word. Everyone has come through it once, twice, thrice, or even more. It receives money from the pennants as well. Of course, it’s an online portal so, from those searches too, it collects money. It gives suffering of a lot of facilities to their users. Most importantly, it also delivers a feature. It is a luxury online website. Personalized services such as Vaastu, Astrology are yet included within it. Thus, people don’t have to ruin money on these aspects. And in this way the company makes money.

    What Is So Unique About Magicbricks?

    Magicbricks gives you a culture that is all about creation and winning. It challenges you and brings the absolute best out of you. The dynamism here is such that it draws the next level in you, releasing your actual ability and proficiency vastly better than you have ever thought. This will finally turn you into a high-performer who is full of impressions, outcomes, and unmatchable willingness.

    The business has plucked many buyer’s eyeballs towards it. The Real property online portal, MagicBricks has recorded 74% advancement in the second quarter. And the first quarter saw a 48% advancement. But the second one is massive, as mentioned above.

    The portable app is better. It’s more than 10 million downloads. It has earned itself the only one of its type to attain the landmark. The firm is experiencing massive improvement day by day. This was much expected as in the last three years, and there was a deceleration in the development process.

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    How Does Magicbricks Make Money?

    Magickbricks’ revenue comes from various sources:

    • MagicBricks is a real-estate portal that makes its money primarily from Producers, who spend a lot to expand their new operations. Another income stream is selling leads to dealers. And ads are just a minor portion of it. Magicbricks and other related portals have better than one income source. First, the Subscription-based model, every dealer on the forum spends some amount upfront to list out properties on the portal. Also, If the dealer is prepared to pay a slight premium, his properties are given appreciation over other properties as a result.
    • Secondly, Space selling or Media Deals, Traffic on the site is also leveraged by the firm. Banner space is sold to big players who want to promote their brand to the audience who explore the website. For massive construction programs, they also do earn promotion fees. So, they promote your estate for payment and then receive potential leads from buyers.
    • Property listings website Magicbricks has extended thirty crores from its parent company, Times Internet Ltd. The firm will utilize this budget for brand-building enterprises. Product advancement and seller improvement activities will take place soon. The firm says that it notices itself playing a much more significant role as a consumer. With this capital, more effort will be put into the forum. They are also striving towards having nearly 85% of all the available properties to be documented on their site.

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    Conclusion

    The objective of this business is to give rise to a better and clear place for its laborers with a primary modification. The laborers invade the maximum areas. And the Senior Executives usually receive glass compartments. But these things are gonna shift very shortly.

    Now productivity would no longer be an obligatory matter. The corporation will be promoting art and creativeness a lot. Their work techniques and the workplace’s flexibility will be the fundamentals of advancement. Further specialized items will be set into the app as well as the site.

    FAQs

    Is MagicBricks Indian company?

    Magicbricks is India’s leading real estate portals for property buying, renting, and selling.

    Which is the best real estate portal in India?

    Some of the best real estate portal in India are:

    • MagicBricks
    • 99Acres
    • Housing
    • Common Floor
    • OLX Homes
    • Sulekha Properties
    • Makaan
    • Quickr Homes
    • Homes247.in

    What are the business structure for real estate?

    There are 4 main types of business structures for real estate:

    • Sole proprietorship
    • Partnership
    • Corporation
    • Limited Liability Company, or LLC.

    Who are the top competitors of MagicBricks?

    Some of the top Competitors of MagivBricks are:

    • 99acres
    • Makaan.com
    • Housing.com
    • Commonfloor.com
    • Homes247.in

    Who is the founder of MagicBricks?

    Sudhir Pai is the founder of MagicBricks.

    What is MagicBricks’ revenue?

    Magicbricks Realty Services Limited’s operating revenues range from INR 100 cr to 500 cr in a financial year.

  • Business Model of Fast Fashion Brands

    Fashion standards have changed on a daily basis in response to trends, customer preferences, supply and demand. To maintain a favourable result, fashion enterprises should keep an eye on the market every day by manufacturing new designs that could bring good results.

    Have you heard of Paris Fashion Week, where celebrities and models dress up and walk the catwalk to show off the latest fashion collections from designers? In simple terms, well-known celebrities such as Gigi Hadid, Kendall Jenner, Adriana Lima, Cara Delavigne, and others walk the runway by introducing new low-priced stylish clothing that was designed by well-known or up-and-coming designers to influence a new line of clothing/accessories to retail stores that can create trends and boost purchase-power among audiences.

    Fast fashion business developed in the late 1980s, with the market-based model by bridging the gap between creation and consumption by positioning this as a quick, low-cost, and disposable item.

    Where do Fast Fashion Brands Operate?
    Main Products and Services
    Target Audiences
    Fast Fashion Business Model
    What’s Unique About the Business Model of Fast Fashion Brands?

    Where do Fast Fashion Brands Operate?

    Fast fashion retailers such as ZARA, H&M, Gap, UNIQLO, Louis Vuitton, Shein, and many more operate on a seasonal basis, with new outfits and accessories arriving in stores every four to six weeks, often more often than the rest of the fashion industry.

    Furthermore, it varies by company; for example, ZARA receives new clothing supplies twice a week. In Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, The United Kingdom, and The United States, fast fashion is usually sold through physical stores or online auctions. Aside from that, the top nations for sourcing fast fashion clothing and accessories are India, Cambodia, Vietnam, Indonesia, and Turkey.

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    Main Products and Services

    Fast Fashion became so ubiquitous and successful that you could buy runway clothes or upcoming trends apparel from popular brands such as H&M, Zara, GAP, and others in advance at a discounted price before they hit the stores. From creating mass production of new clothing lines, selling them at low prices, standardizing fashion styles in advance, earning tons of money out of it to making a trend in the future- fast fashion businesses benefit a lot.

    Target Audiences

    Fast fashion businesses usually cater to consumers who value fashion above all and can buy the product. Even persons with a middle-class income may afford and buy clothing from fast-fashion labels.

    Fast Fashion Business Model

    Before the 1980s, fast fashion businesses were product-driven, but by the late 1990s, they had evolved into a market-based business strategy. The fast-fashion industry, in particular, embraced two strategies: Management Style and the Quick Reaction Approach. Fast fashion management is used to meet people’s demands for aestheticism by wearing the newest and most fashionable clothing styles promptly. In the textile business, quick reaction methods are used to improve manufacturing techniques to remove time from the production system. Fast fashion is also linked to other market categories, such as premium and luxury, that use a supply chain acceleration and continuous supply approach.

    What’s Unique About the Business Model of Fast Fashion Brands?

    A company’s profit strategy is referred to as its business model. It specifies the items or services that the company intends to sell, as well as the target market it has identified and any expected costs. For both new and existing businesses, business models are crucial. They assist new and growing businesses in attracting capital, hiring top personnel, and motivating management and employees. Established companies should keep their business strategies up to date regularly, or they will miss out on future trends and issues. Investors use business plans to assess companies that they are considering investing in.

    A business model is a high-level strategy for running a profitable business in a particular market. The value proposition is an important part of any business plan. This is a description of a company’s products or services and why customers or clients find them appealing, ideally articulated in a way that sets the product or service apart from its competitors.

    Sales Revenue of Various Top Fast Fashion Brands

    The business model for a new company should also include expected beginning costs and funding sources, the organization’s target client base, marketing strategy, a competitive analysis, and income and expense predictions. The strategy may also include ways for the company to collaborate with other well-established businesses.

    Successful firms have business strategies that enable them to meet customer needs at a reasonable price over time. Many organizations update their business models over time to meet changing market conditions and demands. When considering a company as a potential investment, the investor should learn how it earns money. This entails investigating the company’s business model. The business model, however, may not reveal everything about a company’s prospects. However, an investor who comprehends the company strategy will be able to make more sense of the financial facts.

    There are as many different kinds of business models as there are different kinds of businesses. Traditional business strategies include direct sales, franchising, advertising-based, and brick-and-mortar storefronts, for example. There are also hybrid models, such as companies that combine online retail with brick-and-mortar stores or with sports leagues like the NBA. Within these broad categories, each business plan is unique.

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    Conclusion

    Fast fashion, as the name implies, manufactures and rapidly produces new apparel products for audiences before they emerge in offline stores. Many reputable brands, such as ZARA, Calvin Klein, Louis Vuitton, Gap, Forever 21, and many more, sell their latest designed clothing lines to audiences at a cheap rate in advance during fashion week, which is then sent to shops as a mass-production to fulfil revenues and trends. Furthermore, a fast-fashion business advantages a company in a variety of ways, including purchasing the latest products ahead of time that creates timely trends, designing and varied styles of clothing availability, low-cost production, reasonable costs, and quick profits.

    FAQs

    What is a fast-fashion business?

    Fast Fashion is a term used to describe apparel and accessories that are created to follow current industry trends but produced with less expensive materials to keep the price low. Fast Fashion has been popularized among regular consumers by apparel companies such as H&M, Zara, and Forever 21 over the previous two decades. UNIQLO, GAP, Primark, and TopShop are among today’s biggest fast fashion brands. While these brands were formerly thought to be radical low-cost challengers, Misguided, Forever 21, Zaful, Boohoo, and Fashion Nova are now even cheaper and faster alternatives.

    What are the topmost fast fashion businesses?

    Zara, H&M Group, UNIQLO, GAP, Forever 21, Topshop, Esprit, Primark, Fashion Nova, and New Look are all major players in the fast-fashion sector. Many businesses are both merchants and manufacturers, while the actual production of garments is frequently outsourced.

    How do they make money out of it?

    Fast fashion can only make money if it sells a large number of items, which it does. They enable retailers to provide their customers with current product offerings regularly. The global fast fashion market was expected to be worth $35.8 billion, according to fashion industry figures. Every sector was shaken in 2020, and we all know why. Fast fashion is expected to be worth $31.4 billion in 2020, showing a –12% compound annual growth rate.

  • Dunzo Business Model | How Does Dunzo Make Money?

    Assume you’ve got a strong desire for pasta but need to replenish your medication supply. You immediately realize that you need to collect your laundry for a big event. Would it not be wonderful to do everything on a centralized screen? Dunzo is exactly that.

    Dunzo is an on-demand, hyper-local multi-delivery care app. It provides anything to its customers for a modest shipping cost. For example, if you forgot your MacBook at work or some documents at home, it can get them to you on demand.

    Alternatively, if you wish to shop for food from the market or a hoodie from the retail outlet, the multi-delivery services provider will get it for you. It’s worth noting that none of these diners, shops, or retail chains is owned by the firm. Its business strategy is based on shipment.

    Ankur Agarwal, Dalvir Suri, Kaber Biswas, and Mukund Jha co-founded this incredible Bengaluru venture in 2014. They took orders via WhatsApp and received significant attention from early adopters. However, as the company and its clientele grew, they instantly transitioned to an omnichannel framework, securing visibility through a Mobile app, an iOS app, and a web page.

    Business Model of Dunzo
    How Does Dunzo Make Money?
    Dunzo Marketing Plan
    What Is Unique About Dunzo’s Business Model?

    Business Model of Dunzo

    Dunzo is an on-demand distribution network that has revolutionized how folks buy, exchange products, and travel. In today’s market, it’s an example of a two-sided channel. Buyers are on one end of the link, and sellers are on the other. It serves as an eCommerce platform, bringing together buyers and sellers.

    It adheres to a hyperlocal business model, ensuring app progress and longevity. It runs things via a phone app and a webpage. In the hyper-local market, the portal provides on-demand concierge. The firm runs using a data-driven approach that links shipping suppliers with clients in their direct proximity.

    Dunzo App
    Dunzo App

    Clients can even talk with the supplier via the chat room; they send pertinent product photos and interact effectively. The portal gives Dunzo money and a variety of other electronic payment methods. It makes great use of AI. for its clients, assisting them in providing a contented and sleeker interaction when people request it.

    As the market grows stronger, the firm gains traction, rivals arise, and the industry becomes far more competitive. It presently faces competition in the market with well-known brands such as Swiggy and Grofers.

    How Does Dunzo Make Money?

    Dunzo has divided its earnings into 5 different channels.

    • Transaction Fee– It charges a pertinent fee from the alliance shopper order, which can range between 15% and 30%.
    • Shipping Fee– Shipping fees vary from Rs. 10 to Rs. 60, based on location & order value.
    • Uptick cost – Also known as Surge pricing is used when demand in a specific location rises.
    • Service – Repair and maintenance, homecare, and so on.
    • Miscellaneous Bracket– It is known as a #kuchbhi demand, according to Biswas, the creator of Dunzo. The role determines who is in charge of such sections.

    The following are some examples of #kuchbhi requests:

    • Take a 15 seconds clip of my apartment as it is being built to ensure that everything is working perfectly.
    • Please bring my blazer from the apartment.

    Dunzo benefits from a larger consumer snippet because it’s in the Hyper-Local Delivery biz. Its clientele can span from a 65-year-old guy who needs his homeopathy delivered as promised to a 12-year-old youngster who borrows his mate’s classwork notebook.

    Dunzo Marketing Plan

    It experiences numerous challenges in its advertising campaigns. Its main aim is to share awareness of the app’s versatility by publicizing it via varied touchpoints. However, because most biz is done online, it effectively uses its internet site by building a reputation distinctive to its customers.

    Bollywood quotes:

    It employs Bollywood buzzwords and dialogue to pique the interest of the audience. The daily alerts are usually interspersed with beautiful songs or movie titles.

    Promoting through memes:

    It’s a well-known trend follower in memes and adverts. It quickly adapts to the web, and its fresh meme-based promotional tweets quickly become popular.

    Promoting on Social Media:

    Its content is frequently vibrant and synchronized with the logo’s primary green or black colors. On touchscreens, the label forms a powerful interactive world that instills optimism. It prefers Instagram, Twitter, and Facebook. It attempts to disseminate everyday life tweets through the use of their totems, Harri and Dunya. These characters, attired in Dunzo gear, portray Dunzo-thoughts partner’s in everyday situations. The app-based delivery company is on its way to Chennai.

    Last month, the portal launched in Hyderabad. It enables clients to generate a list of dispatch tasks. It’s focused on building brand awareness among its army. The aim is to show the activities and cohesion of the multiple brands as they’re all together in this time of turmoil. It expresses employee personal info and emphasizes the importance of their hard graft to keep things running. Its collaborators’ organizations were also disclosed.

    Hyper-Local Interaction:

    Because it handles hyperlocal stock, it is critical that the urban areas where it renders care are adaptable. It accomplished this by utilizing illustrators as well as modifying actual pictures. The label aspires to capture the heartbeat of the town and to become a factor in society.

    Twitter:

    It relies heavily on Twitter, like any label that provides customer care. With two-way interaction, they can ensure clients feel respected. It has lately become more pertinent than ever, as folks have more queries about shipments during the pandemic. It also aids in the promotion of brands and processes.

    The Ordinary’s Content:

    One of the most striking features of its online interaction is the way they generate content from everyday objects. These are mostly food-themed, which performs well due to the subterfuge and approachability. It helps users in seeing these items in a fresh way.

    Uniformity and Promotions:

    Dunzo was inspired by a popular Instagrammer named ‘Dude with a sign,’ who stayed in crowded locations with signage that discussed specific aspects such as informing people. It was one of the first labels to use the layout in their interaction. It’s since been used repeatedly in their interaction. Its #90sRedun advert evokes nostalgia. It harks back to such classic ads by remaking them with label assimilation, rewriting catchphrases with a flair, and using the heritage of these labels to travel us back to the good old days.

    What Is Unique About Dunzo’s Business Model?

    Though most rivals bring on a slew of suppliers and middlemen and then expect their users to locate a means around the facilities, it’s solely responsible for delivering the order to the consumer’s location.

    Its business plan is very flexible and adapts efficiently. For instance, when they noticed that a huge chunk of their clients was repetitively ascribing the same job, they introduced a repeat-task toggle.

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    Conclusion

    Every startup faces difficulties, and Dunzo was no exception. Initially, the venture had to deal with budget problems, an ineffectual delivery mechanism due to staff taking longer to finish tasks, trouble handling mobile and web apps, and increased costs.

    Dunzo aspires to be India’s hyperlocal Amazon & notable e-commerce hub. It strives to be a Unicorn with $1 billion worth. It intends to enlist vendors across niche spots and communities in 25 Indian cities in order to achieve a lucrative position.

    It intends to navigate international waters using a hyperlocal shipping business strategy in densely populated areas such as Singapore, Dhaka, and New York. It is recreating the notion of a 15-min city by increasing the accessibility and availability of services/goods.

    FAQs

    What is Dunzo’s business model?

    Dunzo follows a hyperlocal business model approach where the customer demands a product using the app and the delivery person delivers it from the nearby store.

    Is Dunzo B2B or B2C?

    Dunzo operates in the B2C on-demand space.

    Who is the CEO of Dunzo?

    Kabeer Biswas is the current CEO of Dunzo.

  • Business Model of HDFC Life Insurance Company | How HDFC Life Makes Money?

    Life is a gift that each one of us cherishes. Indeed, life is so beautiful, but at the same, it’s also very uncertain. As we drive through life, we find a partner, bring up a sweet family, and perhaps start a business. Today we’re enjoying our life, spending time with our loved ones, working for our family, no matter what our profession is. However, we still remain in the dark about what happens the following day.

    Here, the significance of insurance in a long-term plan rises. It’s because insurance is all about giving financial protection that helps us take care of ourselves, our families, and our loved ones. The main motive of life insurance is to furnish financial help to dependants upon the sudden death of their persons.

    These are the following reasons why people purchase life insurance:

    1. To extend another income arm, to restore the earning ability.
    2. To sponsor college education and dependency earnings for the family.
    3. To sponsor retirement plans, to repay a loan in the event of sudden death.
    4. To sponsor business or alliance in the incident of death of one of the company owners.

    The agreement expends a stipulated amount. It’s provided to the named legatee after the insured dies. The HDFC Life Insurance Company Ltd. is one of the most reputed private life insurance companies for the Indian citizens, who can avail of a wide range of life insurance plans and packages that the company brings.

    Founded in 2000, headquartered in Mumbai, HDFC is a subsidiary of Housing Finance Development Corporation (HDFC), and Standard Life, Abrdn, which operates as a long-term life insurance provider, which brings an array of individual and group insurance services.

    HDFC Life Insurance Company Highlights

    Startup Name HDFC Life Insurance Company Ltd.
    Founded 2000
    Owned by HDFC, and Standard Life, Abrdn
    Headquarters Mumbai, Maharashtra
    Industry Insurtech, Insurance, Fintech
    CEO Vibha Padalkar (CEO and MD)
    Website hdfclife.com

    About HDFC Life Insurance Company
    HDFC Life Insurance History
    Business Model Of HDFC Life Insurance Company
    What’s unique about HDFC Life Insurance Company’s Business Model
    How does HDFC Life Insurance company make money?

    HDFC Life Insurance

    About HDFC Life Insurance Company

    When we talk about life insurance companies, there are numerous such companies that strike our minds, out of which HDFC life is one of the prominent ones. HDFC refers to Housing Development Finance Corporation, which is a leading long-term life insurance solutions provider along with being a huge banking institution. HDFC currently boasts of having 421+ branches and operates in over 980 cities, villages and towns in India. The company is presently working with a whopping 16544+ people. Furthermore, the HDFC Life parent organization, HDFC Bank is hailed as the 3rd largest firm on the Indian product exchanges. Besides, it is also identified as the 19th largest employer in India, with the gigantic workforce it operates with.

    Areas of operation

    Since 23 October 2000, HDFC Life Insurance company has been serving as a trusted life insurance organization, which is currently spread in over 421 branches and 980+ cities and villages of developing India. This business has also established a liaison department in Dubai.

    With a multi-channel network, It has a powerful existence in its markets. Its network comprises bancassurance partners, SFBs, direct channels, MFIs, and insurance brokers. Apart from this, it also has partnerships with about 39 ecosystems that are non-traditional.

    Key products and services

    HDFC Life Plans
    HDFC Life Plans

    Its essential products and services include pension, health, savings, protection investment, and a wide range of plans providing the requirements of youths and women. These products add up to an aggregate of 37 commercial stocks with more than 13 group products.

    Yet, it formulates other optional riders (customization of existing plans with optional benefits) to help the customers. HDFC Life Insurance Company has about seven riders for its customers.

    The essential products include protection plans, health plans, retirement plans, rural & social plans, children’s plans, savings & investment plans, women’s plans, etc.

    Target Audiences

    The HDFC Life Insurance Company has been offering insurance solutions, both individual and group, across all cities of India. It mainly targets adults.

    HDFC Life Insurance Company has been successful in big cities such as Delhi, Pune, Mumbai, and Bangalore. It’s working to extend its services to the remotest corners of the country with the assistance of about 250 partners.

    HDFC is performing a commendable job both online and offline. Its overall strategy is to target audiences by establishing its presence on the three most prominent social media platforms: Twitter, Facebook, and YouTube.

    HDFC Life Insurance History

    HDFC Life Insurance was incorporated on August 14, 2000, and currently stands owned by HDFC Ltd and Standard Life. The HDFC bank now wants to own some additional stakes in the Life Insurance segment of HDFC Ltd to cross the 50% mark in shareholding. For this, the HDFC bank has written to RBI on April 5, 2022, requesting the approval of owning 47.82% shares that HDFC Ltd. owns in HDFC Life, or buying additional shares from the market and thereby, increase its holding to over 50%.

    Starting in the month of August 2000, the HDFC life insurance corporation had successfully obtained the certificate of commencement of business not earlier than October 12, 2000. Furthermore, it was on October 23, 2000, that it obtained the certificate of registration from the Insurance Regulatory and Development Authority of India (IRDAI) to undertake the life insurance business. From here, to have partnerships with over 39 non-traditional ecosystems along with possessing a multi-channel network, consisting of Insurance agents, Bancassurance partners, a Direct channel, Insurance Brokers, MFIs, SFBs and more, the journey of HDFC Life Insurance is fascinating indeed!

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    –

    Business Model Of HDFC Life Insurance Company

    HDFC Life Logo
    HDFC Life Logo

    The HDFC Life has already evolved from a product-centric to a customer-centric model of approach. It needed to set the customers in the middle of our business model, influence the vast quantities of customer data that is being produced and deliver specific offerings fitted to their unique necessities, which it is continuing to work on.

    Everything and everyone are required to be accessible anytime and anywhere. It implies that the services are needed to be created digitally first! The life insurance business models have improved over the last decade, ridden by the policyholders. The company is working on it and presently created a robust customer approval architecture; you would see businesses striding into the successive era of customer-centricity.

    The life insurance company of HDFC has classified its product portfolio that covers all the major five principal categories across the individual and company categories namely participating, non-participating insurance term, non-participating insurance health, other non participating, and unit-linked insurance products.

    Moving on to decoding the company’s business model, the company has two types of products and services. The first category includes lean products such as ULIP. The second category of products is the traditional products.

    Lean products contribute about 55% to the business model of the company. On the other hand, traditional products contribute about 45% to the business model of the company. The company also has tie-ups with many bancassurance, SFBs, MFIs which help in selling the products of the company on their premises.

    The company has a scaling-based business model, which means the profit during the initial years wasn’t much. HDFC Life Insurance Company started getting earnings from 2011. It’s the blend of perfect consumer-oriented architecture along with proper scaling and investment which has helped HDFC Life Insurance Company reach glorious heights.

    What’s unique about HDFC Life Insurance Company’s Business Model?

    HDFC Life Insurance Company is a cooperative business between HDFC Ltd and one of India’s leading housing finance associations, and Standard Life Aberdeen, an international investment company. It was established in 2000; HDFC Life is a prominent long-term life security solutions provider in India.

    1. Costumer-centered approach: Presently, one of the transformative ideas that propel customer-centricity to another phase is a customer approval architecture that chops across regions. The company’s visualization of the customer as the only authority to choose and decide when, how, and with whom to share the data is the key.

    It could be related to his/her health, finances, identity, location, driving records, and anything else produced (only) on the customer’s approval. While numerous leaders and entities could be behaving as the custodians of this data, they are not the owners – that authority would rest entirely only with the person. With such an architecture, insurers would be able to personalize, price better and even serve better!

    A consumer who provides the insurer access to their medical data constantly can be given bonuses for updating, enhancing, and maintaining their health metrics in a more organized way than the average consumer.

    Similarly, an individual who shares his/her driving data can look forward to discounts on machine protection on the back of their safe driving. The insurance company is taming success with such a consumer-centered approach.

    2. Coalitions & Tie-ups: On March 31st, 2020, the Company comprised 37 private and 11 group products in its portfolio, along with six discretionary rider benefits, catering to a different extent of customer requirements.
    HDFC Life proceeds to profit from its existence across the nation with 421 branches and more portions of touch-points through various coalitions. The coalitions include 270 bancassurance members, including NBFCs (Non-Banking Financial Companies), SFBs (Small Finance Banks), MFIs (Micro Finance Institutions), etc., and an additional 40 new ecosystem me.

    ‌It’s a prominent financial business company in India that has always been fulfilling and ensuring quality services. It has developed an enviable foothold in the market as a finance and insurance provider.

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    –

    How does HDFC Life Insurance Company make money?

    HDFC Life Insurance Company makes money primarily via its life insurance plans, which are laid out as:

    • Protection Plans
    • Health Plans
    • Children’s Plans
    • Savings Plans
    • Retirement Plans
    • SHAURYA Plans
    • ULIP Plans
    • Group Insurance Plans
    • Discontinued Insurance Plans
    • Rural and Social Plans

    Now, let us understand how HDFC Life Insurance Company makes money through its business strategy by taking a small example. They take money from overseas and increase capital through investing in ECBs, the domestic bond market, Masala Bonds, deposits, and a variety of references. Commercial paper is just one of the numerous sources through which they increase their money.

    They generate income in two ways: Charging bonuses in trade for insurance range and also re-investing those dividends into other interest-generating assets. Like all private companies, HDFC insurance companies, too, try to market productively and lowers managerial costs.

    The returns from the premiums of policies are also a part of how the company generated its revenue. The other miscellaneous charges from the customers also contribute to the business model.

    The profitability mainly depends on three factors. These factors are:
    1. Profit extracted from policyholders
    2. Rate of claim settlement ratio
    3. Mortality rate

    With a well-prepared business model, the company has generated healthy revenue. HDFC Life keeps checking the rate of inflow and outflow, which helps it manage its revenue. The company has reported a 3% increase in its net Q3 profits, which rose from INR 264.99 cr to INR 273.65, whereas the total revenue of HDFC Life has significantly decreased from INR 21126 cr to INR 14222 cr, as of January 2022.    

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    Conclusion

    The above study on HDFC Life Insurance Company states all its key products and services to the insurers by making it a profitable business through their planning and strategies. They even perfected their business model and provided greater access to a holistic suite of services, including bank accounts.

    HDFC Life has been thinking of widening its agencies and also enhance its assistance to bonuses from 12-13%. With that too, the proportioned level of 25% by moving beyond the top 25-30 cities.
    The company plans to develop the agency force and look out for LIC’s defense of its attrition to private peers.

    HDFC is India’s leading life insurance company which is extending its range to you individually as well as group insurance solutions—and tailored to fulfill your needs, life objectives, and plans.

    FAQs

    What is the full form of HDFC?

    HDFC stands for Housing Development Finance Corporation Ltd.

    When was HDFC Life established?

    HDFC Life is a leading long-term life insurance solutions provider in India which was established in 2000.

    Who is owner of HDFC Life?

    HDFC Ltd. and Standard Life, Abrdn are the owners of HDFC Life.

    Is HDFC Life a subsidiary of HDFC Bank?

    HDFC Life Insurance Company Limited is a joint venture between HDFC Ltd. and Standard Life Aberdeen, a global investment company.

    Which is the HDFC bank parent organization?

    The HDFC bank’s parent organizations are HDFC Ltd. and Standard Life, Abrdn.

  • Is Vicco Dying? – Story of Once Most Popular and Loved Brand

    I know your mind has started humming that jingle. Earlier, people used to love singing Vicco’s jingles, just like they did movie songs and we still do that whenever we spot a Vicco product. Such jingles are referred to as classic jingles, and each memorable jingle or music has a fascinating past.

    Its jingle made it the most renowned and well-liked brand in every home. Everyone loved their products, whether it was their lotion or toothpaste. Vicco modified its branding and marketing strategy in light of newly emerging trends. However, the fact that it was a herbal product remained unchanged. Vicco continues to operate given the ongoing competition because of its USP.

    Vicco – History
    Vicco – Marketing strategy
    Vicco – Promotion strategy
    Vicco – Vicco vs Central Excise
    Vicco – The lawsuit’s response
    Vicco – Business expansion and Product Diversification
    Vicco – Awards
    Vicco – Media Presence

    Vicco – History

    Keshav Pendarkar founded Vicco in 1952. In Nagpur, he was running a local ration shop. We all possess high aspirations and are striving to achieve them. We all desire to attain more ambitions in life, and Keshav was no exception. As a result, he relocated to Mumbai with his family and began working for his goal.

    He soon began his business in a modest godown, producing chemical-free teeth cleaning powder for folks of all ages. He devised this strategy since it is something that would be used daily and by anyone. As a result, the possibilities of it being famous were higher, and that’s what prompted him to manufacture a product like this.

    Keshav and his sons practised door-to-door sales because they had no other way to promote their products. Vicco teeth cleaning powder, derived from 18 different medicinal herbs, gained popularity over time, and the Pendharkar family decided to establish their business.

    In 1952, Keshav was thinking about the future and observed that folks were using toothpaste instead of tooth powder to clean their teeth. Keshav requested his son, Gajanan Pendharkar, a pharmacist, to create toothpaste out of the medicinal herbs. So Vicco never used any chemicals in their toothpaste as some kinds of toothpaste had fluoride, which might have posed health issues if swallowed by the user.

    They didn’t want anyone to get sick from using their toothpaste. They eventually received a positive reaction to their products, but Keshav passed away in 1971. Gajanan Pendharkar, his son, continued his father’s business. The company’s turnover was approximately Rs 1 lakh at the time, and Gajanan was the one who transformed it from an ordinary brand to India’s most renowned brand.

    Vicco – Marketing strategy

    Vicco’s skin products have always been yellow, symbolizing the brand’s long-lasting relationship with turmeric and its effects on perfect skin, whilst the logo depicts antiseptic aspects.

    Many domestic and global care products were still making their way into India in that era. Vicco seized this chance to establish a foothold because customers demanded speedy solutions. It launched a product named “Vicco Turmeric” cream that resided in the hearts of youth suffering from acne who couldn’t wait for a long-term cure. It also claimed that this product blocked the absorption of damaging ultra-violet radiation.

    There was no guarantee that it could survive in the market since it was chemical-free and was made just from turmeric and other medicinal herbs. People were concerned that the cream’s yellow tint would turn their faces yellow.

    This issue was solved by requesting the salesperson to test the cream on the cheeks of the merchants and then showing customers the outcomes in a mirror. Now, we know Vicco Turmeric’s marketing adventure has been filled with new ideas.

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    Vicco – Promotion strategy

    The firm opted to use television to reach potential customers. Only Doordarshan was available on television during those days. Gajanan Pendharkar used a distinctive manner of presenting its company. He spoke with the producers of the TV show “Yeh jo Zindagi hai,” which led to Vicco’s commercial being aired during the show’s broadcast.

    It was the first brand to sponsor a television show just so their jingle could be broadcast repeatedly, and this was called “marketing blitzkrieg” meaning “doing your branding on multiple platforms at the same time.”

    Folks used to buy videotapes to see movies during those days, and Vicco transmitted its jingles in local dialects on those tapes as well. Indians residing in other countries bought the tapes, hence more people became aware of the brand.

    The ads claimed that the lotion is good for the skin and elegance, highlighting the therapeutic benefits of turmeric as found in Ayurveda. Vicco Turmeric Skin Cream was marketed as a blend of turmeric’s antibacterial qualities and sandalwood oil’s calming and refreshing effects.

    Aside from promoting a healthy, bright complexion, the commercials also showed ways it could be utilized as a medication to treat cuts and bruises, acne, and burns.

    In the meantime, the firm’s advertisement for Vicco Turmeric WSO Skin Cream focused on the medicinal benefits of turmeric for skincare, while the exclusion of the pricey component of sandalwood oil made it economical perhaps to the general public.

    Although Vicco Turmeric Skin Cream has lost its competitive edge due to the success of its rivals, the firm has been utilizing platforms such as tv and radio to inform the masses about the importance of Indian herbs and their significant uses.

    Vicco has recently introduced skin moisturizers, sunscreens, and oil-based lotions to cope with the present while remaining a subtle but important aspect of our culture.

    Vicco is now attempting to reposition itself as a youth-oriented brand. They recently signed Alia Bhatt as the face of their Vajradanti toothpaste and worked with her on ads.

    Vicco – Vicco vs Central Excise

    Vicco Vajradanti and Vicco Turmeric Skin Cream were not qualified to be categorized as herbal remedies, as stated by the business, and were rather identified as cosmetics by the Central Excise Department in 1978.

    Vicco Labs, not accepting the department’s claims, filed a lawsuit in Civil Court to oppose the allegation. On the 6th of May, 1982, the court ruled in Vicco’s favour, declaring that these goods were “ancient herbal formulations and not cosmetics.”

    When the Excise Department denied the ruling and initiated a lawsuit, the situation became even worse. They took the case to the high court, but the high court too ruled in support of Vicco stating that since it was herbal medicine, no tax could be levied. However, in that period, a tax and central excise reform were introduced, and this new central excise tariff act 1985 was adopted in 1986, and once it was enacted, a second trial was started, this time by central excise on Vicco, and that case lasted several years.

    Finally, in 2007, the verdict of this long legal dispute was announced. The Judge ruled in favour of Vicco and that cosmetic taxes cannot be levied against them, they must be abolished.

    The essence of the story, however, is how a lawsuit prompted the business to communicate and present the brand as ayurvedic rather than cosmetic, which was lauded as one of the smartest approaches in the sector.

    Vicco – The lawsuit’s Response

    Is Vicco’s product Ayurvedic or cosmetic? That was the question at the inception of this judicial dispute. To respond, Vicco explicitly stated in the jingle, “Vicco turmeric, Not cosmetic; Vicco turmeric ayurvedic cream.” Although it is a classic jingle, it was created with the most basic line anyone could imagine. That is why, over time, even the most basic things can become iconic. So try to keep it simple.

    Vicco – Business expansion and Product Diversification

    Did you know that Vicco’s current turnover is over 500 crores? It has built factories in Dombivli, Nagpur, and Goa to expand its business. However, in 1986, Sanjeev Pendharkar understood that his pharmacy diploma would not be enough, so he pursued a management and law course to help the company flourish.

    They began as a small tooth powder firm and have since expanded to include a diverse product portfolio such as Vicco Vajradanti paste, Vicco turmeric cream, Vicco sugar-free paste, Vicco foam base, Vicco turmeric facewash, and so on. The firm exports its goods to 30-40 nations worldwide.

    Vicco – Awards

    • In 1980, the company received an “International trade trophy award”.
    • Vicco was ranked 28th among India’s most trusted brands according to the Brand Trust Report 2012.

    Vicco – Media Presence

    Vicco can also be found on all sorts of digital media. The firm is actively organizing its advertising and promotion activities in this digital era. Besides launching ad campaigns like #NoFilter on Instagram, the firm has been consistently maintaining its social media presence with frequent posts and influencers.

    Vicco Turmeric is a frequent online coach for natural and brighter skin with brief lesson clips thereby placing Ayurveda in the spotlight, developing content to connect with people.

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    Conclusion

    Vicco’s marketing adventure has fostered and revived the spirit of therapeutic remedies and perks in this modern era, by it being the lead promoter of Ayurveda and using herbal supplements in its products. It has proven to be a fighter in the face of severe rivalry from multinational cosmetics companies, and this outlines the brand’s branding and promotion tale.

    I hope you found this story behind the Vicco jingle interesting.

    FAQ

    Is Vicco company closed?

    No, the company still sells its paste, face wash, and other products. The revenue of the company was  Rs 190 Crore in 2021.

    Who is the founder of Vicco?

    Keshav Pendarkar founded Vicco in 1952.

    What is the revenue of Vicco?

    The revenue of Vicco is Rs 190 crore in 2021.

    When was Vicco Turmeric launched?

    Vicco turmeric cream was launched in 1965.

  • How Do Job Portals Make Money? | Job Portals Revenue Model

    More than 26% of the Indian population is using the internet today. Different people spend time surfing the internet for various reasons. Be it ordering food online, shopping from e-commerce platforms, or searching for jobs, our lives today are very much dependent on such platforms.

    Today even online job portals have become a crucial part for both job seekers as well as recruiters. The hiring process has become easy for companies and there are abundant opportunities available for the candidates. However, there is certainly one question that comes to our mind – How do job portals make money?

    Almost all job portals give the option to explore jobs, seek opportunities, and register for job updates just for free. In this article, you will get to know how these job portals make money.

    Advertisements
    Database Selling
    Premium Content
    Affiliate Marketing
    Email Newsletters
    Offering their Products and Services
    Hiring Events

    Advertisements

    There are several ways in which these job portals make money by publishing advertisements. Usually, when a company is in need of employees, they contact job portals in order to outsource some of their work.

    Job portals advertise these job openings on their homepages and websites where they get huge traffic of visitors. The job portals advertise such posts into various categories depending upon the job location, type of job, etc.

    In addition to job posts, there are many other ways in which these job portals can earn a huge amount of money by displaying advertisements. For example – Google AdSense. This is one of the most efficient ways to monetize the website. By creating an account on Google AdSense, these websites can publish advertisements and earn heavy amounts if they have a good volume of traffic on their website. This money is usually earned by pay per click model.

    Another common method of earning through websites is by placing banner ads on websites. These banners feature jobs, services, or products related to the website niche and the clients get good visibility on the job portals. Banners, buttons, tile adverts, and all such related advertisements help the job portals to earn a good amount of money.

    Database Selling

    Whenever anyone wants to look out for jobs online, these job portals ask for free registration by simply making an account on their website. The registration details include the job seeker’s name, email address, phone number, etc.

    This data is recorded with the job portals and whenever companies are in need of prospective employees or are looking out for candidates for the recruitment process, the job portals sell them this data.

    This is one of the most common and simple ways of earning money for job portals. Also, there are many such platforms that also sell data to job seekers. This data is nothing but details about the vacant positions in different companies.

    Premium Content

    Today many job portals have differentiated their services into free services and premium services. This helps them to make their customers buy their premium services.

    By charging a basic amount to the customers i.e. both the recruiters and job seekers, these websites earn handsome money. To the employers, these portals sometimes charge on the basis of every candidate they interview or offer services in a lump sum.

    As far as the job seekers are concerned, these portals charge fees monthly or annually depending upon the need of the candidates.

    Affiliate Marketing

    Many job portals try to use affiliate marketing strategies to earn revenue. Affiliate marketing is nothing but a process of making money by recommending other’s products and services.

    When the buyer is interested in that product or service, the affiliate marketer gets a commission on every sale. Similarly, job portals use this technique. They act as an affiliate and charge commission from recruiters and applicants.

    Email Sales

    The job portals extensively survive on the database that they have. It is one of the most important assets of their business. One such key resource email. When the companies plan to have mass recruitments and enormous openings, they reach out to job portals for purchasing email databases.

    Since it is unlikely for a company to hire candidates by just sending emails to them, it actually helps them to get many options so that they filter the best ones according to their needs.

    Offering their Products and Services

    There are various products and services that are offered by job portals. A few of them are mentioned below:

    Resume Writing

    Many job portals offer resume writing services for job seekers. They partner with professional resume writers and provide these services to their customers on a chargeable basis. These resume writers also help job seekers to modify, change the existing resumes of the customers.

    Resume Featuring

    Another interesting service offered by job portals is that they feature your resume if you take their premium services. Many job seekers are very serious about finding the perfect opportunity and resume featuring can be very helpful for them.

    Resume featuring can help the candidate stand out from the crowd as their resume would be highlighted for a certain period by the job portal on their website or platform.

    Another type of resume featuring is by recording a video resume or cover letters with which the candidates can be highlighted on the job portals.

    There are courses offered by various job portals that are designed to add value to job seekers’ profiles. These job portals sell such courses, provide certificates after course completion, and earn money.

    Coaching Services

    Job portals offer their coaching services for job seekers who want to develop their resume writing skills, cover letter writing skills, and interview skills. They have various professionals from the industry who help job seekers in learning and improving these skills.

    Hiring Events

    There are various job portals like Indeed that allow employers to promote their hiring events in which they virtually interview multiple candidates. Employers post and promote such events on these job portals. This attracts many candidates who are then interviewed before the event is hosted.

    Once these interviews get over, the shortlisted candidates are invited to the hiring events. In order to do conduct all such activities, job portals charge a fee to the employers.

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    Conclusion

    These were some of the common ways job portals make money. Many job portals let job seekers create an account for free and then try to sell their products and services or courses to earn revenue. One of the major sources of revenue for every job portal is database sales.

    FAQ

    Is job portal business profitable?

    Yes, a job portal business can be profitable if you choose the right revenue model.

    How much does it cost to develop a job portal?

    Developing a job portal can cost you around $5000 to $40,000.

    How does a job portal work?

    Job portals connect job seekers to recruiters for free. They usually earn money by selling databases of job seekers to companies.

  • Paytm Business Model – How Does Paytm Makes Money

    Paytm is India’s largest platform for mobile payments and commerce. The word is an abbreviation for “pay through mobile “. This digital payment system and fintech company have its base in Noida. It was founded in 2010 by Vijay Shekhar Sharma in Noida with an initial investment of $2 million.

    Beginning as a prepaid mobile recharge platform it later expanded to be a single destination for all kinds of bill payments and much more by 2013. Today the platform operates in more than 11 Indian languages and is accepted across almost every grocery store, restaurant, pharmacy and whatnot. In 2020 the revenue of the company was increased by 10% to reach Rs.3629 crore.

    This article will explore the business model of Paytm to understand how Paytm earns money.

    Business Model of Paytm
    Main Products and Services of Paytm
    Revenue Segments of Paytm

    Business Model of Paytm

    The business model of Paytm is worth looking at due to its multipronged approach to ensure a seamless experience for both the company as well as the customers. Let’s look at the various components of the business model canvas of Paytm to further understand its details for generating revenue and constantly being at the forefront of innovation and providing the best possible online services to its clients.

    Key partners of Paytm

    With the kind of services that Paytm offers, it had partnered with a huge number of insurance companies, hotels, shopping centres, pharmacies, hospitals and every other institution where transactions through Paytm is accepted now.

    This collaboration with a plethora of organisations to gather bills and payments for various services enabled Paytm to expand its partnership over time. It has also partnered with banks to provide escrow services.

    Key Activities of Paytm

    The major activity carried out by Paytm is to facilitate the transfer of funds from one place to another. They also ensured that the best possible security is provided for the millions of transactions that are taking place through their platform.

    Another important activity of Paytm includes preventing scams and other cyber frauds in its platform. Apart from that they also strive to make Paytm a single stop for all kinds of payments that an Indian household should take care of.

    Value Propositions of Paytm

    The prepositions that augment value for Paytm begins with recharging business. Initially providing prepaid recharging services it later expanded to postpaid services as well. It further expanded to creating a Paytm wallet which served as a parallel bank account for the clients.

    From there Paytm has devolved into curating the idea of digital gold where customers can store gold digitally and later use them to complete transactions or even exchange it for actual gold of the same value.

    Paytm has also set up various e-commerce verticals wherein it serves as an important component in the completion of transactions.

    Key Resources of Paytm

    There is absolutely no doubt that a company cannot survive without having an inexhaustible resource domain. As far as Paytm is concerned its biggest resource is its partners. As the company started to grow it received support and funds from many resourceful entities like the Alibaba group and Soft Bank vision fund.

    One cannot overlook the amount of support that these resources give to their company. Another key resource that drives Paytm is its RBI license that lets Paytm legally operate the system of Paytm wallets.

    It has revolutionised the idea of digital currency, especially during the time of demonetisation. Its first-mover advantage in the technology platform is yet another key resource of the organisation.

    Cost Structure of Paytm

    Being a service-driven technological platform, most of the expenses that Paytm has to bear is related to its own platform and customer acquisition. Apart from that a large part of its budget also goes into improving the security of the platform and preventive measures to avoid any kind of fraudulent activities. It also invests in systems to avoid the risk of money laundering.

    Customer Relationship of Paytm

    Handling over 65 million customers is not an easy job. To cater to the concerns and complaints of its clients Paytm has a customer support service that is functional 24×7. The customer can make use of phone calls or chat services to voice their concerns and get them rectified.

    In many cases, it also has clear-cut directions to navigate the customer to whatever service they need on their own. These are accessible directly from the website or the app in itself.

    Customer Segments of Paytm

    The wide variety of services offered by Paytm is reflected in its multilayered customer segments as well. The most important customer segment of Paytm is the users of its e-wallet. This is mainly because of the fact that the wallet is like a flagship service of the organisation.

    Another segment is that of the users of the app which constitutes the middle class of the country. Paytm is also seeing a growing segment of customers in the older age group as well.

    Channels of Paytm

    Considering the big name that Paytm is in India, there is no doubt that the primary channel of distribution of the company is its website and app in itself. Apart from that Paytm also ties up with the sites of their clients, e-commerce platforms, vendors sites et cetera to promote the platform. Paytm also ensures that they attract customers through advertisements and constant follow-ups.

    Main Products and Services of Paytm

    Paytm makes money through various businesses like Paytm mall, recharge services, ticket booking, bill payment etc. By facilitating a gateway solution to every transaction, Paytm ensures a steady flow of money.

    The launch of Paytm wallet in 2014 was revolutionary as far as the company was concerned. Since then it has evolved as a parallel bank account as far as the users are concerned. They have also released a digital gold service wherein it allows users to buy gold digitally.

    In future, they are also planning to collaborate with various developers so that the customers can convert their digitally purchased gold into finished commodities.

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    Revenue Segments of Paytm

    The major revenue segment of Paytm is through commissions that it derives from customer transactions that take place on its platforms. As mentioned earlier they have collaborated with banks to create escrow accounts facilitated by Paytm wallets. The company generates revenue from these escrow accounts as well. With every transaction, both Paytm and the partner bank receives a predetermined interest that was mutually agreed upon between them.

    Revenue of Paytm
    Revenue of Paytm

    The following are the various businesses through which Paytm earns money

    • MarketPlace (Paytm Mall)
    • Paytm Wallet
    • Recharge Services
    • Bill Payments & Ticket Bookings
    • Digital Gold
    • Coupon Codes/Voucher cards
    • Payment Gateway Solutions
    • Paytm Payments Bank

    FAQs

    How does paytm makes money?

    The major source of revenue for Paytm is commissions, it charges merchants a small fee which is mutually agreed upon. It also takes commissions from the users.

    Who is the founder of Paytm?

    Paytm was founded by Vijay Shekar Sharma in 2010.

    What is the revenue of Paytm?

    The revenue of Paytm is around 3,187.6 crores INR as of 2021.

    What is the valuation of Paytm?

    The valuation of Paytm is $16 billion as of 2021.

  • History, Present, and Future of the Subscription Business Model

    Today, almost every next application uses a subscription model for its digital streaming. Although the subscription model doesn’t need any specific introduction, basically you pay some amount of money and unlock premium content on various applications.

    From TV shows to music, you can have a subscription to anything you want. In fact, many companies even offer household products and food under their subscription packages. Here, a question arises! How has this subscription model become this successful and popular?

    The subscription business model is entirely based on customers’ preferences and services. If the services for the customers are good, they stick to the company and become loyal customers by buying the subscription package. That’s why keeping the customers happy and satisfied is a necessity in a subscription model.

    The subscription models are very effective and bring great advantages for the service provider. And it is expected for the upcoming years, companies with subscription-based business models would experience more success and fame. And that’s what we are discussing through this article! In this article, we will cover the history, present, and future prospects of the subscription model. Let’s get started!

    About Subscription Business Model
    History of the Subscription Business Model
    The Present of Subscription Business Model
    The Future of Subscription Business Model

    About Subscription Business Model

    Subscription-based business models work on investing in the compounding price of customers’ connection and loyalty. Therefore, an immense and continuous source of revenue is formed. As long as the customers will buy the subscription package, the company will continue generating more money.

    The subscription revenue model brings a great amount of revenue to the company and also, improve the relationship with customers. This promotes compounding growth that results in a huge loyal customer base.

    History of the Subscription Business Model

    The subscription business model has come a long way from Western European cities, used for clean drinking water delivery, grains delivery, and even exotic vegetables and fruits. This model has emerged as one of the most significant and famous business models for various retailers and companies in the global market. It is a business model that is bound to change depending upon the market and demand.

    In the early 17th century, the subscription business model first came in public appearances and came well-documented. After that, the Subscription business model grew on a larger scale and diversified into broad categories of services and goods.

    Then, by the time of the 20th century, subscription packages were available in every sector like newspapers and magazines, and with time, they evolved more promptly and gained importance in the market.

    Today, the subscription service business model works by utilizing advanced technology and offering great services to the customers through it.

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    The Present of Subscription Business Model

    Today, the subscription model has made a very successful image in the market. Many prominent companies have opted for the subscription-based business model which resulted in great success.

    When it comes to market share, the business model is attaining acceptance at the global level, day by day. As the financial acumen of people is increasing widely, managing them into smart decisions is very essential. And that’s where subscriptions jump in! It convinces people to choose subscriptions instead of purchasing them wholly.

    Suppose you decide to buy a car, so instead of purchasing it for long term usage or renting, you can choose a subscription package from the company where you’ll get a car within a certain duration of time, and you also have multiple options to change your car model later on. You can upgrade your car model periodically rather than being stuck with an old one. And that’s what sells these substitution package deals.

    The world is working towards upgrading people’s convenience above everything. The subscription business model provides such convenient services to its customers. That’s why it is gaining more relevance in the market.

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    The Future of Subscription Business Model

    The subscription model has been around since the 17th century and in such a long period, this model has gained great attention and been co-opted by many top successful companies like Netflix, Microsoft, Salesforce, and Adobe. In the last five years, the subscription business model has received a 100% increase in its revenue, i.e., from $57 million in 2011 to $2.6 billion in 2016.

    Formerly, this business model was only used by technology-based companies because of its Software as a service (SaaS). But, today it is associated with every other company. And it is estimated that in the coming future, the Subscription business model will grow even more promptly.

    People across the globe are preferring renting or subscribing over owning any goods and services. And this gives a great advantage for companies with the Subscription business model.

    From food to heavy equipment, the Subscription business model works everywhere. And this is considered to be the next major shift after the industrial revolution.

    It is estimated that in the coming 22nd century, subscribing to goods and services would be more common rather than being the exception.

    Conclusion

    The subscription model has come a long way ever since its first public display in the 17th century. Market, as well as the customers, have given great attention to the strategies of the Subscription business model.

    This has numerous advantages for companies as well as the customers. In the upcoming years, this business model would grow even more widely and bring great results for the companies.

    FAQ

    When was the subscription model invented?

    The subscription business model was started by publishers of books and periodicals in the 17th century.

    What are some of the subscription business model examples?

    Amazon Prime, Kindle Direct, Netflix, and $1 Shave Club are some of the famous examples of subscription business models.

    What is the subscription revenue model?

    The subscription revenue model generates revenue by charging customers a recurring fee that is processed at regular intervals.

    The subscription services are getting popular day by day as you can provide your customers high-quality products at affordable prices. Also, it is a great source of recurring revenue.

  • Business Model of Red Bull | How does Red Bull Make Money

    Red Bull is an energy drink manufactured by the Austrian firm Red Bull GmbH, founded in 1987. It sells its famous energy drink all around the world. It sold 7.5 billion cans of energy drinks in 2019.

    To put this into perspective, that’s nearly a can for every person on the planet. Taurine, B-complex vitamins, caffeine, and carbs are all found in this non-alcoholic beverage.

    From the start, the drink’s popularity expanded swiftly. Red Bull has the world’s largest market share of any energy drink at 40%. Red Bull owns automobiles, jets, and sports teams, but not production facilities. Let’s look at its business model and how it makes money.

    About Red Bull
    Business Model of Red Bull
    How does Red Bull make Money?
    What makes Red Bull Unique?
    Important Statistics of Red Bull
    FAQ

    About Red Bull

    Dietrich Mateschitz, an Austrian entrepreneur, was influenced by the Krating Daeng energy drink, first launched and sold in Thailand by Chaleo Yoovidhya. He took this concept, tweaked the ingredients to appeal to Western palates, and co-founded Red Bull GmbH in Chakkapong, Thailand, with Chaleo in 1987.

    Dietrich Mateschitz
    Dietrich Mateschitz

    Red Bull’s vision is to uphold Red Bull standards while preserving the category’s leadership position by providing exceptional customer service in a highly efficient and productive manner. According to Red Bull, the human body requires more taurine than it generates naturally during physical effort, necessitating the consumption of its beverage.

    Business Model of Red Bull

    Experience Selling

    The corporation may charge outstanding rates for its products because of its associations with extreme sports and the unique Red Bull logo. Customers, primarily young males, are more interested in the overall “experience” connected with the Red Bull lifestyle than in the product or its practical usefulness.

    Reverse Innovation

    Krating Daeng is a non-carbonated, sweetened energy drink in Thailand in the 1970s. It was first introduced in Thailand as a source of refreshment for Thai labourers in the countryside.

    Krating Daeng
    Krating Daeng 

    Dietrich Mateschitz, an Austrian entrepreneur, found Krating Daeng while working in Thailand. He then launched Red Bull in the Western market with a new formula and branding strategy.

    Sponsorship

    A company associating its brand with a logo seeks a wide range of economic, public relations, and product placement advantages in a sport’s extremely competitive sponsorship environment. Support is not expected to be humanitarian; instead, it is a commercial partnership that benefits both parties.

    By exploiting their link with an athlete, team, competition, or the sport itself, sponsors also strive to generate the public’s trust, acceptance, or harmony with the media perception a sport has established or obtained. In addition to sponsorship, Red Bull owns Flugtag (an acrobatic flight competition), the Red Bull Air Races, and teams in various sports, including F1, NASCAR, soccer, and ice hockey.

    Red Bull Sponsorship on Sports
    Red Bull Sponsorship on Sports

    Sustainability

    Environmental impact assessments are conducted by companies that produce fast-moving consumer goods and services and are devoted to sustainability. Green strategists and workers in charge of brand definition interact with product and service designers, environmental groups, and government agencies.

    Red Bull Sustainability
    Red Bull Sustainability

    Brand Culture

    The ultimate aim of the advertising industry is to build a unique and long-lasting cultural brand. A fuzzy blend of time, attitude, and emotion is used to recognise and duplicate an ideology. It demands workers to engage brand values to solve problems, make internal decisions, and provide branded services to customers.

    Branding of Ingredients

    It’s the method of constructing a brand for a specific product or component to represent the ingredient’s exceptional quality and performance. Ingredient branding is the process of elevating an element or ingredient of an item or brand to the significance and giving each one an identity.

    Value Creation

    Red Bull is a caffeine-containing drink perceived as exciting, athletic, and edgy by its customers. Red Bull made a whopping €5.110 billion in sales in 2014 after selling 5.612 billion cans of energy drinks and dividing the earnings with its Thai licensee. Red Bull sold 7.5 billion cans of energy drinks in 2019. Individual pro-athletes, soccer and Formula One teams, headline events, and a whole media production division are all sponsored by Red Bull.

    It’s all about the economics of selling caffeine, the profit margins, Red Bull’s intelligent outsourcing approach, Red Bull’s brilliant value creation plan, utilising brand clout among young people, and actively designing their original content.

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    How does Red Bull make Money?

    Red Bull’s brand name and image, together with other promotion methods, has paid them well to become the giant they are now, as seen by sales and the acquisition of a massive market. The Red Bull Energy Company makes money by selling its signature drink, Red Bull. It is a product that meets the needs of its customers.

    They also profit from the extensive promotion and marketing of the Red Bull energy drink, which promotes sales. Consider this: a company that sells approximately 7.5 billion cans annually generates roughly $6 billion in sales. Customers react in this way to their products.

    According to a filing with the Austrian company register, Red Bull’s income has increased 10% to $971 million last year as revenue increased 8.6% and dividends from subsidiaries increased. The energy drink behemoth owns six soccer teams, two racing teams, and a tens of thousands-strong athlete clubs.

    It is apparent that Red Bull is involved in more than just selling energy beverages, and the Red Bull energy drink company makes money through sales and marketing.

    What makes Red Bull Unique?

    Red Bull is an energy drink with a “cool” image among youth due to its link with extreme sports. Windsurfing, cliff diving, rock climbing, Formula One, and even its Air Racing series have benefited from the brand’s prominence in extreme sports.

    In addition, young people are seen doing things that aren’t generally covered by sports programmes. Because those individuals, the extreme athletes, are not well-known, the typical person can relate to them more than a prominent athlete.

    It taps into a vast market—both for nostalgic reasons for the elderly and the market that Red Bull is aiming for: the 18 to the 34-year-old crowd—by talking and acting youthfully.

    Important Statistics of Red Bull

    • Red Bull spent $50 million to make Felix Baumgartner’s space jump a reality — what’s the value of worldwide coverage? 6 billion dollars.
    • The cost of producing a single can is about USD 0.09. In Western countries, the average wholesale price of a single can is US$1.87. In Western countries, the recommended retail price for a single can is US$3.59.
    • In 2019, 7.5 billion cans were sold, generating $6 billion in income, a third of which was reinvested in marketing.
    • With 7.9 billion cans sold in the year 2020, it is the world’s most popular energy drink.
    • In 2006, the Red Bull New York soccer team was purchased for an estimated US$25 million — what is the current market value? US$290 million.

    Competitors of Red Bull

    Reb Bull faces competition from different global brands such as PepsiCo, Dr Pepper, Gatorade, Coca Cola, Nestle, Tropicana, Schweppes, Danone, and others. Even with such severe competition, Red Bull emerges as the winner. To elicit a charge out of this bull, one doesn’t need to swirl a red cape out front.

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    Conclusion

    Red Bull’s heavy emphasis on brand image rather than the new product aligns with its consumer-based business model. The cash and labour of Red Bull are invested in building and maintaining the Red Bull brand’s powerful image. The logo of Red Bull is frequently seen on the parachutes of base jumpers and wing-suiters. Red Bull often distributes energy drinks at events it hosts or sponsors.

    With Red Bull’s recent decision to support Olympic competitors like Lindsey Vonn, the company’s name has become synonymous with triumph and achievement. Red Bull doesn’t invest any money to get on the back cover of the Illustrated. Instead, it looks and invests its sponsor money to get on the front cover, enhancing its brand growth and worth.

    Red Bull has maintained its market leadership due to its strong alignment between sponsoring extreme athletic events and selling an edgy product.

    FAQ

    What is the business model of Red Bull?

    Red Bull makes money by selling its signature energy drink.

    What makes Red Bull unique?

    Red Bull’s association with extreme sports like Windsurfing, cliff diving, rock climbing, Formula One makes it an exciting brand in consumers eyes.

    Who are the competitors of Red Bull?

    PepsiCo, Dr Pepper, Gatorade, Coca Cola, Nestle, Tropicana, Schweppes, and Danone are some of the top competitors of Red Bull.