Tag: Business Model

Business Model of Adani Group: Looking Closely at How Adani Group Makes Money
India is a huge market for almost all types of products and services. The private players play a pivotal role in fulfilling the needs of this gigantic population. The business market of these private companies is growing huge day by day with the increase in demand for goods and services. Earlier, if a person wanted to buy a packet of edible oil, he might have 3-4 varieties. But now, it has increased to 30-40. The actual competition comes to the limelight, and only the superior brands providing the best quality survive here.

The Adani Group of companies is one of the largest private companies in India. It has a global presence in almost 50 countries. The Chairman of the Adani group is Gautam Adani. He is even one of the richest people in India. Adani group’s widespread business includes airport and seaport management, coal mining, power generation, Renewable energy production, edible oil production, food processing, etc. The company has its headquarters in Ahmedabad in the state of Gujarat in India.

About Adani Group
Business Model of Adani Group
What’s unique about Adani Group’s Business Model
How does Adani Group make money?
Conclusion
FAQs

Business Strategies of Adani Group

About Adani Group

Gautam Adani | Founder of Adani Group

Adani Group of companies came into existence in 1988 by Gautam Adani. He is also the Chairman of the group. Adani operates across India and overseas in several businesses such as Renewable energy production, maintaining port facilities, oil and gas production, mining, and food processing. The group is a private conglomerate with nearly 17,000+ employees in the year 2021. In April 2021, the company crossed 100 billion dollars in market capitalization.

The Adani Group operates coal mines in India. In addition to that, it also owns seaports such as Mundra port, Krishnapatnam port, Hazira port, etc. The group owns several solar farms in the country. These farms produce enormous amounts of electricity. Adani took up the responsibility of the operation of several airports in India- Jaipur, Guwahati, etc. The Adani group operates several Special economic zones in the country near to its seaports. The group is also involved in defence equipment manufacturing with its facility in Hyderabad. Apart from India, Australia is also one of the primary locations for the business operations of the Adani group. There are several other facilities in different countries.

Case Study Of Adani Group: Challenges, Solutions And Results

The Adani group is an Indian multinational conglomerate with a revenue of $12 billion known for its businesses like coal trading and mining, logistics, etc.

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Adani Group products and Services include:

Adani Group Products
- Edible oil and food processing: Adani Wilmar produces the famous edible oil Fortune. It is the first choice of millions of Indians. Also, other food products under the brand name Adani Wilmar are Soyabean, rice, pulses, etc.
- Adani Oil and Gas: Adani works jointly with Indian Oil works under the name of IndianOil-Adani Gas Pvt. Ltd. Also, Adani owns the Adani Total Gas system that connects cities as networks for the distribution of CNG and PNG.
- Renewable Resources: Adani group Operates Adani Green Energy Ltd that operates solar parks and Wind farms in India. It provides pollution-free green energy-generated electricity to thousands of households.
- Adani ports and logistics: Adani owns India’s largest private seaport Mundra Port that operates the world’s largest coal terminal. Adani provides logistics facilities to millions of tonnes of goods through sea routes as well as Land routes. Adani SEZ extends economic support to the country.
- Mining: Adani operates Coal and iron ore mines. These mines produce valuable minerals that find utilization for power generation in thermal power plants and Steel production in Steel plants.
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Adani Group Target Audience:

The primary consumers and customers of Adani Group is the Middle-class section of the society. They include the customers who purchase food products of Adani Group such as edible oils and Soya chunks. But, the Adani group works with large companies and the government. The deals in mining, oils and gases, Renewable energy, defence equipment are possible with the government and private entities. Then the logistics and ground departments of the group supply services to the local public.

Business Model of Adani Group

Adani Group Logo

Adani Group is an Indian multinational conglomerate. Adani Group has a diverse number of subsidiaries. Each of them has a different kind of Business model. But, the common business model for such a giant company is always aligning with the government’s interests. Adani Group has made some remarkable developments during the reign of many governments. It also follows acquisitions in the case of mining.

Apart from this, the rise in demand for renewable energy is fulfilled primarily by Adani in India as Adani owns chief solar properties in the Nation. From major industries to minor industries, the Adani group always tries to invest in a variety of Businesses to strengthen their business empire.

What’s unique about Adani Group’s Business Model

The uniqueness of the business model of Adani lies in the following secrets:

1. The Adani Group witnessed some developments in the stock markets as they became the third country to cross $100 billion in market capitalization.

2. The uniqueness in Adani’s business model includes a wide variety of businesses that bring profits from different sources as Adani invests in diversified businesses. It balances the profits and losses.

3. The Adani Group invests in the most profitable businesses such as renewable energy, oils, and gases. It is because these are in growing demand. Targeting the requisite fields of Work always brings profit at one point or the other.

4. Adani group invests not only in National projects but also in International projects. One such project includes a $7 billion coal mining project in Australia that has gone through high degrees of controversy. However, it turned out to be a highly profitable project for the group. Adani also owns ports in Australia that transports coal in Queensland.

How does Adani Group make money?

Adani group has a lot to provide to its customers, from food products to the cooking gas used for cooking them. The company’s chief source of revenue mainly comes from its six key companies. Adani imports coal and edible oils from foreign soils. This trade provides profit to the company as they sell them at bit profitable prices. Also, it owns a vast amount of cargo intake through its ports from which it gets money from shipping companies.

The Adani group gets orders from the government that leads to profits. It does this by working with the government in the defence and aerospace sector. International investments provide many parts of the revenue as it’s a global conglomerate. So, the overseas profit also matters a lot. Other sources of income mainly come from other diversified businesses in which the company has heavily invested.

Conclusion

After the Tatas and the Ambanis, the next name always comes up as Adani Group while counting for the most famous people in diversified businesses. Investing in different sectors always reduces the chances of heavy losses. It is because the sources of profits when maintained properly are always more than the one which brings losses. Adani group will expand further in upcoming years and the business empire of Adani will expand more and more with this pace of success.

FAQs

Who is the owner of Adani Group?

Gautam Adani is the owner of Adani Group.

What does Adani group do?

Adani Group operates in various sectors like:
- Edible oil and food processing
- Oil and Gas
- Renewable Resources
- Ports and logistics
- Mining
What is the number of employees in Adani Group?

There are around 17,000 employees working for Adani Group.

What are the subsidiaries of Adani Group?

Companies listed under Adani Group are:
- Adani Enterprises Ltd
- Adani Ports and SEZ Ltd
- Adani Total Gas Ltd
- Adani Green Energy Ltd
- Adani Transmission Ltd
- Adani Power Ltd
August 28, 2021
DuckDuckGo Business Model | How does DuckDuckGo makes money

What if your personal search on the internet gets leaked? These days, we might not know what could happen next, with one touch of your fingerprints leads to a terrible episode. Hackers are well known about this fact in misleading the given information with just one click on the history of our personal search engine.

For instance, if you’re ferreting, how do you deposit money in the bank? On google, then the next time, you may get an email regarding the question you have searched on Google. Later, the mail asks you to do the Call to Action in the mail, then without any second thoughts, you would go and click for the mail. And next your account in which you are planning to deposit a hefty amount gets hacked.

That’s wherein an internet privacy company- DuckDuckGo on 25th September 2008 with an intention to safeguards your personal information under your control and conditions without any tradeoffs.

DuckDuckGo has developed as an idea for a better search engine that risks its terms to protect your personal information on the internet. In the world, Google tracks down our private stuff, where DuckDuckGo comes in with an audacious move to challenge the hacker by protecting our search history with the help of its own private search engine. Moreover, DuckDuckGo plays as an anonymous website in order to impede user’s private search into the public.

Where does DuckDuckGo operate
Main Product and Services of DuckDuckGo
Target Audience of DuckDuckGo
Business Model of DuckDuckGo
How does DuckDuckGo makes money?
FAQ

Where does DuckDuckGo operate

DuckDuckGo commenced its operation in 2008, where its headquarters are located in Paoli, Pennsylvania, United States. The company was founded by Gabriel Weinberg and renders services worldwide.

Main Product and Services of DuckDuckGo

DuckDuckGo has a search engine that bestows utmost service to protect your personal information to an indefinite extent. DuckDuckGo guards the searcher’s privacy without any trade-off and eliminates the filter bubble of personalized search results.

Recently; DuckDuckGo introduced Email Protection, as email plays a vital role in opening a Google account and ultimately shows what stuff you have looked on Google, comes as a suggestion in your email account. This could be done with the help of DuckDuckGo Email protection by hiding your address.

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Target Audience of DuckDuckGo

DuckDuckGo plays the protective card in many searchers, without getting into the wrong hands. Their only ultimate aim is to protect the personal information, which has been ferreted by the users generally on the internet. So, DuckDuckGo proposes to earn the trust and confidence of internet users.

Business Model of DuckDuckGo

DuckDuckGo doesn’t store any personal information about people’s search as well as take utmost care in protecting people’s search. The company uses its search engine to create buzz, where your search history relies upon DuckDuckGo.

Besides, DuckDuckGo established an alternative search engine and also generates additional apps to protect your private stuff from Google, Facebook, WhatsApp and other possible tracker apps.

You may wonder, how does DuckDuckGo earn revenue out of this? The answer is Advertisement and anonymous affiliate.

DuckDuckGo sells advertisements directly based on the user’s interest and spurns the method of hyper-targeted advertising systems of Google and Facebook.

On the other hand, DuckDuckGo earns revenue in terms of having an affiliate relationship with other unbeknownst companies to spike their business technology requirements.

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How does DuckDuckGo makes money?

DuckDuckGo being a search engine earns its revenue from the number of searches they get on their platform. But the unique feature of its business model mainly focuses on advertising and commission or affiliate programs.

Advertising

DuckDuckGo earns money from advertisements without jeopardizing the privacy of its users by sending advertisements from the keywords typed on the search bar. They do not show targeted advertisements based on search history, web history or interests of a person. The user is also given an option to disable the advertisement showing on the page.

Affiliate Marketing

DuckDuckGo uses affiliate marketing to earn more profits. The company uses Amazon and eBay affiliate programs to earn. When people use DuckDuckGo to go to the Amazon site and buy a product, DuckDuckGo receives an affiliate commission from Amazon.

The Amazon Commission rate ranges from 1-10 per cent based on the product category. The eBay partner program gives 1-6 percent commission to DuckDuckGo on purchase.

The value earned by DuckDuckGo from these revenue forms can’t be calculated or known because the number of people using the search engine isn’t known because of the company’s privacy rules.

Conclusion

DuckDuckGo is considered the best search engine that offers privacy to its users. At times privacy is difficult with the usage of the internet and mobile phones that track our location and activity, DuckDuckGo offers its users a chance at privacy. As of March 2021, the company had 97,653,174 searches on an average daily.

The company doesn’t have stock that is listed, since stockholders would have control over the company and can push to make changes to the belief of the company which is privacy.

The belief of the company that user privacy is the goal of the company has caught the attention of people who are reeling back to gain their privacy and thus making the search engine gain more traction.

FAQ

What is DuckDuckGo?

DuckDuckGo is a company that deals with internet privacy. It is a completely anonymous search engine that provides the same results to all its users since the search results to its users based on their search history, web history or their interests.

Who is the founder and owner of DuckDuckGo?

DuckDuckGo was founded by Gabriel Weinberg in 2008 and the company is headquartered in Paoli, Pennsylvania, United States. Previously, Gabriel Weinberg had launched a social network application which is now defunct, Names Database. He has also drafted a bill called Do-Not-Track Act 2019 for complete privacy protection.

How does DuckDuckGo make money?

DuckDuckGo makes money by using two forms of revenue: Advertising and affiliate marketing. Advertising based on the keywords on the search box and affiliate revenue through Amazon and eBay affiliate programs.

August 27, 2021

LinkedIn Business Model: How Does LinkedIn Make Money

While talking about platforms where one can build a professional relationship with clients and employees, then LinkedIn tops the list. Founded by Reid Hoffman, this platform has been increasing its user base since its birth. It has also successfully placed itself among the list of fastest-growing social media networking platforms.

However, even today, many people aren’t aware of this platform. LinkedIn is a professional platform where clients and employees can build professional relationships with each other. With about more than 660 million users and 9 million companies, LinkedIn is still expanding its community of professionals. Before moving ahead, let’s have a look at some company highlights about LinkedIn.

LinkedIn – Company Highlights

Company Name	LinkedIn
Founding Year	2003
Headquarters	Sunnyvale, California, United States
Industry	Professional Networking, Social Media
CEO	Ryan Roslansky
Founder	Reid Hoffman
Parent Company	Microsoft Corporation

How does LinkedIn make money? Did this question pop up in your mind? Well, we have discussed the company highlights of LinkedIn. Now, we shall be unveiling the revenue sources of LinkedIn. But, before that, let’s discuss the services offered and provided by LinkedIn? So, what are you waiting for? Just keep scrolling and knowing.

LinkedIn Services
LinkedIn Business Model
LinkedIn Acquisitions & Partnerships
Conclusion
FAQs

LinkedIn Business Model Explained

LinkedIn Services

LinkedIn is a free platform for everyone. However, there are some premium services which the company offers and provides its user base. The key services include:

Talent Solutions
Marketing Solutions

Talent Solutions

Talent solutions refer to all those services which are offered to companies, including recruiters. This is a premium feature that helps them to hire the most suitable and appropriate candidate who would meet all their requirements. Apart from this, it even offers businesspeople the perfect partner for expanding their business. The key services offered by LinkedIn under Talent Solutions includes:

LinkedIn Recruiter
Recruitment Media
Work With Us Ads
Job Slots
Career Pages

Apart from these advantages which LinkedIn provides to its users registered as recruiters, it’s also a boon for employees. It helps them enhance and hone their skills with millions of courses that are available in premium versions.

Now, you might be wondering why LinkedIn? While there are other job portals, why is LinkedIn so popular? Then, let me tell you this. On other job portals, the users need to look for jobs themselves. However, on LinkedIn, users need to exhibit their skills and talents which will make them their brand and attract recruiters. Well, this is one of the key services offered by LinkedIn.

Marketing Solutions

Along with talent solutions, LinkedIn also provides marketing solutions. Do you want to know how it does so? Then, let’s dive deeper. Besides being a professional platform, LinkedIn also lets companies launch and execute their perfect marketing strategies in their campaigns. The company can have its page on LinkedIn. In addition to this, the company can also improve their efforts in marketing by using tools for the creation of:

Sponsored Content
Sponsored Email
Text Ads

Both these services provided by LinkedIn also contribute to its methods of generation of revenue.

LinkedIn Business Model

We know that Facebook and other social networking sites make their money by advertising. However, LinkedIn has an entirely different model for the generation of its revenue. The business model of LinkedIn may be classified into the following types:

Business solutions
Premium Subscriptions
Acquisitions & Partnerships

Let’s discuss these terms in detail.

Business solutions

LinkedIn is the most popular professional platform where everyone can join. Every user joins LinkedIn for various purposes. Some users join to find suitable jobs. On the other hand, some others join for generating leads or learning key concepts of business. LinkedIn has solutions for satisfying every user’s needs. The two basic business solutions provided by LinkedIn include talent solutions and marketing solutions.

Talent solutions contribute about 65% to the business model of LinkedIn. In addition to this, marketing solutions are about 18% of the business model of LinkedIn. This is how LinkedIn provides a vast arena for recruiters and employees. Both of these communities are benefited from this learn and earn platform. This is how LinkedIn makes money by providing business solutions.

Premium Subscriptions

Not all users join LinkedIn for the same purpose. This is why LinkedIn offers certain features and plans for its premium users. These premium features and plans are specially designed according to the demands of the user. The basic premium subscriptions available includes:

Career
Business Plus
Sales Navigator
Recruiter Lite

Let’s know more about each of these subscriptions.

Career Solutions

The features offered to the users by the Career Solutions subscription of LinkedIn include:

Expand your audience base.
Enhance and increase the visibility of their profile.
Know about people visiting your profile in detail.
Gain access to numerous professional video courses.
Get to know about the salary insights of various jobs and positions.

Business Plus

The features offered to the users by the Business Plus subscription of LinkedIn include:

Search for and look at an unlimited number of profiles.
Gain access to the InMail feature of LinkedIn by which one can connect and contact any LinkedIn user.

Sales Navigator

In this Sales Navigator subscription, premium users enjoy the privilege to boost up their strategies of social selling. There are various tools such as InMail, enhanced search, saved leads, sale insights, and lead recommendations. All these tools are very beneficial for marketers and businesspersons.

Recruiter Lite

This feature can be called the simpler version of the Talent Solutions Feature. Apart from the basic features, the other features offered to the users by this subscription includes:

Automatic tracking of candidates.
Smart and enhanced suggestions.
Designing websites specific to those of ideal recruiters.
Integrated hiring of employees.

These premium subscriptions of LinkedIn help LinkedIn to generate revenue.

LinkedIn Acquisitions & Partnerships

LinkedIn Learning logo

LinkedIn has acquired and has extended partnerships with other brand platforms which contribute to its business model. The platforms and companies acquired and partnered by LinkedIn include:

Linkedin Learning
SlideShare

LinkedIn Learning is an acquisition of LinkedIn which was previously known as Lynda. However, the operating model of the platform remains the same where it continues to be an e-learning platform. The users can have a revenue model after buying a subscription. They can even learn various professional skills via videos.

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All these acquisitions and partnerships have even helped LinkedIn generate its revenue.

Conclusion

The business model of LinkedIn is quite different and unique from other networking platforms. It’s a very beneficial platform where even surfing and scrolling helps you in your growth and development. This is how it stands away from Facebook, Snapchat, Twitter, Instagram.

The platform hasn’t gained enough popularity. However, with its amazing features both at free and premium platforms the company is growing. Over the years, it has gained the trust of its users and has been the first preference both for recruiters and employers.

FAQs

What is LinkedIn How does it work?

LinkedIn is an online platform to connect with professionals and grow your professional network worldwide.

Does LinkedIn cost money?

LinkedIn provides free Social networking service. There are additional features provided by LinkedIn which are paid services.

How does LinkedIn make its money?

LinkedIn’s makes money through its talent solutions, marketing solutions, and premium subscriptions.

Is LinkedIn for business free?

Anyone with a company name and company email address can create a LinkedIn Company Page within minutes. The best part is that it’s free and easy

August 26, 2021

Business Model of Binance’ A Global Trading Cryptocurrency Exchange | How Does Binance makes money

Some people find such a predicament in order to trade their cryptocurrency into various cryptocurrencies such as Bitcoin, Litecoin, NEO, Cardona etc. So, here a cryptocurrency exchange company Binance established a smooth and reliable platform that aids in trading a cryptocurrency into various cryptocurrencies.

Binance was founded by a Chinese-Canadian business executive Changpeng Zhao in 2017. The main purpose of building Binance is to enhance high-frequency trading software. The company holds more than 500 cryptocurrencies trading software and virtual tokens for instance- Ether, Dogecoin, Cardona, Litecoin etc.

Moreover, Binance tolerates exchanging its own Blockchain-based cryptocurrency Binance Coin BNB. Binance provides various services to its users like helping out in making investment decisions, transfer of electronic funds and eligibility to earn interest.

Where does Binance operate?
Main Product and services of Binance
Target Audience of Binance
Business Model of Binance
What is unique about the Business model of Binance
FAQ

Where does Binance operate?

As of now, Binance is currently functioning in more than 180 countries except the United States of America, Italy and the United Kingdom. In the past two years, Binance has been struggling with multiple warnings from various governments regarding its spurious and counterfeit activities in the name of global trading of cryptocurrency.

Financial Conduct Authority banned the world’s biggest crypto exchange company Binance from conducting illegal ‘regulatory activity’ in U.K. as the company didn’t register with the FCA in order to operate their services in the country.

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Main Product and services of Binance

Binance helps in trading, listing, de-listing, fundraising and withdrawal of international cryptocurrencies. Besides, the company also provides services in exchanging its own cryptocurrencies with enormous benefits through initial coin offerings.

Binance allows the trading process with the support of these seven types of trade orders- Limit Order, Market, Trailing stop order, LLimit TP/SL Order (Strategy Order), Stop market order and Stop-limit orders. People can exchange their cryptocurrencies with these trade orders.

Other than the exchange of cryptocurrencies, Binance also generates users to earn interest by funding Stablecoins in the market for an exchange. Besides, interest is estimated on the coin’s tenure, value in the market, interest rates available on such coins.

Binance bestows Visa Card which is a credit card that accesses users to convert their cryptocurrency into fiat current and can spend that liquidity money on products.

Target Audience of Binance

Binance highly targets those investors who are ready to fund a hefty amount of cryptocurrency in the market for the exchange of high-frequency cryptocurrency.

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Business Model of Binance

Binance, being the largest and most famous cryptocurrency exchange in the world with its own two forms of cryptocurrencies, has a business model that makes the company a highly profitable enterprise.

The company earns its profit by trading fees, fees from its broker program, interest on loans, stock token spreads, mining services, interchange fees, cloud offerings and profits from investment.

One major source of income for Binance is by charging brokerage fees in Binance Coins (BNB) for every transaction that takes place on the exchanging platform. It also makes capital gains on the coin investments and thus makes the BNB coin price rise.

What is unique about the Business model of Binance

Binance generates revenue from different and unique sources and thus making the company stand out among its competitors. The different ways in which the company earns are:

Trading Fees

Binance charges a fee for trading cryptocurrency. When a user buys or sells a cryptocurrency, generally Binance charges a 0.1 per cent fee for the trade. But the charge can differ according to the currency and type of exchange.

Investing

In 2018, Binance began investing in other cryptocurrencies and it also distributed ledger technology projects. The company can earn when the investments are sold at a profit and the incoming dividends also serve as a source of income.

Mining Services

In 2020, Binance introduced two mining pools for mining bitcoin and Ethereum. Bitcoin users are charged 2.5 per cent and Ethereum users are charged 0.5 per cent pool fees by Binance.

Spreads

Users of Binance can buy stock tokens from April 2021. Stock tokens are similar to real stock and the value of the underlying shares determine the value of the token. Binance earns through spread from the difference between the buying and selling price even though a fee isn’t charged for buying and selling of tokens.

Interchange Fees

In July 2020, Binance in partnership with Visa launched a Visa debit card. Users need to transfer funds from their cryptocurrency wallet to the spot wallet. Binance charges an Interchange fee when the debit card is used for making a purchase. The fee is paid by the merchant and is less than 1 per cent. Binance also charges a fee for ATM withdrawals and payments up to 0.9 per cent.

Interest On Loans

Binance allows its users to take cryptocurrency loans for a period of 7-180 days by pledging their crypto holdings as collateral. Binance earns by way of Interest on these loans and the interest is calculated based on the amount taken as loan, the time period and the collateral.

Cloud Offerings

Binance Cloud platform allows users to launch digital asset exchanges using their software-as-a-service capabilities. Binance offers other services apart from spot trading like peer-to-peer fiat exchange, etc. Binance charges an annual fee on their cloud products and splits the trading commission with the investors.

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Conclusion

Cryptocurrencies are gaining popularity in the present and have become a popular form of investment among many due to their changing value and the transactions being secure while paying using cryptocurrencies online are some of the many factors for the popularity of cryptocurrencies.

Changpeng Zhao has utilised his existing knowledge of cryptocurrency and has made Binance a major player in the cryptocurrency exchange platforms with its unique features and effortless trading.

FAQ

What is Binance?

Binance is the largest online cryptocurrency exchange trading platform founded in 2017. The company was initially based in China and is currently headquartered in Malta due to the increasing regulation of cryptocurrency in China.

Who is the founder and owner of the Binance?

The cryptocurrency exchange platform Binance was founded by Changpeng Zhao in 2017. Previously, he had founded a company in Shanghai that built a high-frequency trading system for stockbrokers, Fusion Systems in 2005.

How much profit has Binance made as of 2020?

Binance is expected earn profit of $800 million to $1 billion in 2020. In 2019, Binance earned a profit of $570 million.

August 25, 2021
How does Gmail makes Money?
Every business generates services in order to get some sort of revenue. From a small business to a large industry, they all work for a single goal and that is Revenue. Likewise, Gmail also generates its revenue via rendering some services to the uses.

Gmail plays as a business tool in the collection of data as it aids advertisers to ameliorate their ads in an ingenious way to bring quality out of it. Factually, more data engender more income to Gmail. The second way to earn, Gmail campaign personalized ads like contextual inbox ads within Gmail.

Besides, Gmail also makes money out of generating GSuite subscription for businessmen, that helps to allow custom domain emails. People may wonder, how does data represent income to Gmail? When you sign up for Google email services by accrued on all Google’s terms and conditions. Ultimately your data has been stored in the Google Dashboard and those data are required to keep their business running.

How does Gmail makes Money?
Pros and Cons of Gmail
FAQ

How does Gmail makes Money?

Gmail, a Google offered service mainly generates revenue by using its platform for personalized advertising for companies through advertising agencies and it shares user data to provide relevant ads according to the search and likes of the users.

Advertisement contributes to the revenue of the company predominantly. Gmail also earns through GSuite Subscription. It is used by businesses and professional bodies and institutions to create custom domain emails.

Businesses per se seek Gmail as their revenue source, where they pitch their products or brands to audiences. Gmail earns every penny by running personalized ads that emphasize highly user’s interest and track their activity across the web; Therefore, Gmail establishes pertinent advertisements according to the users.

Furthermore, Gmail makes literally 120 million dollars per day from these three activities-
- Displaying personalized ads
- Share data to deliver relevant ads
- Drive businesses to subscribe to GSuite for custom domain
Gmail displays personalized ads

Gmail Advertising

Ever searched for a product that you wanna buy and your Google and Gmail is filled with advertisements related to the product. And Google earns by displaying those targeted ads.

Have you heard of Google Adsense? Google Adsense is a program released by Google in June 2003. It provides publishers with a way to earn money through their online content by matching ads to the site based on the content and visitors. The ads are created and paid for by advertisers who wish to promote their products.

While users sign up in Gmail, they permit Google to use their data. Google uses this data to show targeted ads to its users using Google Adsense. Gmail sends customized ads to the users’ inboxes based on the types of newsletters and emails subscribed by them.

Gmail earns when a user clicks the ad that is being marketed. Advertisement revenue is high due to the large number of users on the platform.

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Share data to deliver relevant ads

How many of you have clicked the “Agree to terms and conditions” box without reading them while creating your Gmail account? Definitely everyone. What we are essentially allowing is Gmail and by large Google is sharing our data with them. Personal data is the emails you send, the regular emails that you receive from your contacts and includes the people in your contact list too.

By accessing your data, Google can know your preferences and dislikes, send ads accordingly, and gain higher revenue. But Google also gives its users the option to opt-out of such ads and sharing of personal data for targeted ads can be discontinued.

GSuite Subscription

GSuite tools

Gmail earns through GSuite Subscription. GSuite subscription is a subscription plan for companies and professional institutions. Using GSuite Subscription, the company can use larger storage space and have customized email logins. They have access to all office applications. GSuite can be subscribed by making a monthly payment for every user. The standard price is USD 6 per user per month.

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Pros and Cons of Gmail

Pros:
- Gmail account is mainly created to use any Google services like for installing a game or signing up for YouTube with a Gmail account.
- Businesses have been gained much in the field of Gmail, by running personalized ads. Moreover, businesses can track down customer’s interests and work on it, to capture as much as customers to their business by rendering services which is favourable to them.
- Low-cost services, as Gmail offers valuable email management features to the users. Business finds Gmail as their source of revenue, as Gmail runs personalized ads to track users.
- Gmail is highly integrated within the Google ecosystem, and there will be no delude activity
Cons:
- While Gmail underscores highly on data collection, repercussion concerns on data monopoly and data privacy. Hackers may penetrate crucial data as leads to leakage of data privacy.
- Zoho mail has offered multiply features such as bestowing lower-cost custom domains to businesses and competing with Gmail.
Conclusion

In the present world, everything runs on technology: virtual education, work from home, etc. making Gmail an integral part of our lives. Basically, all forms for all purposes ask for a Gmail address which shows the extensive use of Gmail and its large number of users.

With the Covid pandemic, Gmail saw an increase in users and increasing use of Gmail by people that in 2020 Gmail had two major blackouts globally. Many Companies, Corporations and educational institutions had purchased GSuite to continue the work and education remotely during the pandemic making Google earn a large revenue. Thus making Gmail an essential part of the lives of people.

FAQ

What is Gmail?

Gmail is a free email service provided by Google that generates revenue by displaying personalized ads to its users.

How does Gmail generate revenue?

The two major ways Gmail generates revenue is by displaying personalized ads to its users and through GSuite Subscription.

Is Gmail profitable?

Yes, Gmail is the number one email service provider and has over a billion users across the globe. It has become one of the profitable businesses for Google.
August 24, 2021
Business Model of IRCTC | How does IRCTC Make money

Of course, being an Indian, you would definitely travel a lot by train even if the distance is literally from one city to another. But what if you have to itinerant from one state to another for instance- You can’t run for each train in each station from Chennai to Mumbai right? That’s Why the Indian Government established IRCTC – an effortless e-ticketing booking website & mobile app, scheduled train system, hospitality and catering services to travellers.

Besides, IRCTC promulgates One-Stop Solutions such as Tour Packages, Packaged drinking water Lounges & restaurants according to the tourist’s budget and global reservation.

IRCTC launched on 27th September 1999 and over 20 years the organisation has become an ultimate revenue source in the development of GDP in India. Currently, the corporation is worth 460 million USD and earning around 900 USD per day by generating services.

Where does IRCTC operate?
Main Products and Services of IRCTC
Target Audience of IRCTC
Business Model of IRCTC
What is unique about the IRCTC business model
FAQ

Where does IRCTC operate?

IRCTC operates around and across India, 14 Rail Neer plants at Nangloi, Danapur, Palur, Ambernath, Amethi, Parassala, Bilaspur, Hapur, Sanand, Mandideep, Jagiroad, Nagpur, Sankrail and Maneri;

These centres have been established for low-cost packaged drinking water to tourists. Moreover; 11 Base Kitchen has catering services which are located in New Delhi, Patna, Mumbai, Central Mumbai, Ballarshah, Nagpur, Howrah, Balasore, Chennai, Kolkata, Kharagpur, Sealdah and Secunderabad.

With the expectation of services, IRCTC bestows 5 zones offices at New Delhi, Mumbai, Chennai, Secunderabad and Kolkata.

Ten regional offices at Lucknow, Chandigarh, Bhopal, Patna, Ernakulam, Bangalore, Bhubaneswar, Ahmadabad, Guwahati and Jaipur.

Besides; IRCTC owns One e-ticketing and tourism office in New Delhi.

Other than that, IRCTC offers foreign destinations to the USA, Russia, Australia, Europe, Hong Kong, Nepal, Macau, China, Dubai, Thailand, Singapore, Malaysia and Sri lanka etc.

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Main Products and Services of IRCTC

IRCTC is an Indian Railway Catering and Tourism Corporation Ltd. with a main purpose to facilitate the development of rail tourists across the country. Apart from railway, IRCTC provides domestic and international tourism that subsumes flight or bus tickets, accommodations, tour packages inside and out- sightseeing and other travel needs.

Furthermore, IRCTC eases foreign tour packages to Dubai, Thailand, Hong Kong, China, Nepal, USA, Singapore etc.

Does it sound so fun, when you are travelling on IRCTC along with your friends, Damn, what else is needed? When IRCTC is ready to provide all facilities you are looking for from the beginning to end of your journey at an affordable price which depends on the booking class- AC first class, AC 2-Tier, AC 3-Tier, First class, AC Chair Car, Sleeper and second sitting. For instance, if you are in an AC F-class then the fare costs an arm and a leg.

IRCTC provides Air Packages, Rail Based Tourism, Tourism accommodation, Air e-ticketing, Bus ticketing and sells packaged drinking water.

Target Audience of IRCTC

IRCTC focuses on the citizens who travel from one place to another. Additionally, as of 2019 more than 20 million users have been registered on the IRCTC portal.

Business Model of IRCTC

The IRCTC offers five major services to the Indian public. The services offered are E-Ticketing, Packaged Drinking water, Catering, Tourism and State Teertha.

As of 2021, the IRCTC makes most of its profit from e-ticketing and catering services as it provides 63% and 22% of the total revenue respectively.

Travel and tourism contribute to 7% of the revenue with packaged water about 8%.

The Tatkal scheme by IRCTC is a scheme that is widely used by people in which people can book the tickets for travel one day prior to their travel on the Indian Railways Internet Portal.

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StartupTalkyYash Gupta

What is unique about the business model of IRCTC

What makes IRCTC stand out apart from the fact that it is a monopoly in India are the services offered by the company:

E-Ticketing

The Internet ticket sale by IRCTC was launched in 2002 and it is the only authorised application to sell railway tickets by the Indian Railways. The website is managed by TCS. IRCTC books nearly 8 lakh tickets daily through this feature.

Catering

IRCTC is the largest catering company operating in India. In 2020, catering accounted for 38% of the revenue. The catering services given by IRCTC are Static Catering, Mobile Catering Business, E-Catering and other services like executive lounges, budget hotels at major railway stations, etc.

Tourism

IRCTC offers budget and deluxe packaged tours for foreign and domestic tourists. The company also offers adventure tourism packages that include activities like water sports, wildlife treks, etc. It also offers services like Air tickets and corporate travel, Mass tourism, etc.

Packaged Drinking Water

IRCTC has a packaged drinking water service known as Rail Neer that offers pure and safe packaged water to customers. On average, it sells about 34 million water bottles per month.

State Teertha

State Teertha is a scheme sponsored by the state governments for pilgrimage trains and due to the COVID pandemic, this scheme did not see much success.

Conclusion

Gone are the days when long queues were the only way to book a railway ticket. With the IRCTC offering online ticket booking people from anywhere in India with a smartphone can book their tickets hassle-free.

Despite the COVID pandemic and the profit drop of 26.6 percent suffered by the IRCTC, the company has bounced back. The expected growth in online ticketing with a CAGR of 17% in the upcoming years; the growing catering industry is also expected to have a growth rate of CAGR of 18% making the IRCTC a successful venture.

FAQ

What is IRCTC?

Indian Railway Catering and Tourism Corporation(IRCTC) is a subsidiary completely owned by the Indian Railways. It provides services like ticketing, catering and tourism.

Is IRCTC a private company?

No, IRCTC is majority-owned by the government of India.

What is the revenue of IRCTC?

IRCTC’s total revenue for FY20 was INR 2353.53 crore with a net profit of INR 528.57 crore. As of 2020, the company’s net assets are valued at US $460 million with total equity being US $ 190 million.

August 18, 2021
How does Bewakoof makes money | Business model of Bewakoof

During our college days, we always came up with some great business ideas. But, who chases the dreams of engineering life? Well, it might sound surprising but two people made their college dream startup true! It’s Siddharth Munot and Prabhkiran Singh, two IITians. These two knew what they wanted and worked on it with all they had.

Siddharth Munot and Prabhkiran Singh founded an incredible E-Commerce startup, named Bewakoof in 2012. They both were from the Civil sector in IIT Bombay. They always wanted to pursue a distinct career. They worked on this plan after graduating from college and put all their efforts in one direction. And that’s where Bewakoof was started!

Bewakoof started with an investment of just Rs. 30,000. But the company came out to be splendid and soon, it gained huge success accordingly. As of 2019-20, Bewakoof made an annual turnover worth Rs. 210 crore.

Earlier in 2019, the company raised funding of Rs. 70 crore from the global alternative asset manager Investcorp. The company was launched in April 2012. Bewakoof established a strong and enormous connection with its customers which brought great outcomes for the company.

In this article, we will be discussing the incredibly formed business model of Bewakoof along with its business strategies. Let’s get started!

About Bewakoof
Where does Bewakoof operate?
Key Products and Services of Bewakoof
Target Audience of Bewakoof
Business Model of Bewakoof
How does Bewakoof make money?
FAQ

About Bewakoof

Bewakoof, founded in 2012 by Prabhkiran Singh and Siddharth Munot, is a lifestyle fashion brand that manufacturers very creative and distinct fashion accessories and clothes, following the trends.

The company is based on the principle of producing an impact on people through honesty, innovation, and compassion. Bewakoof is an immense team of 400 people who collectively sold around 5.1 million products from the website.

Bewakoof keeps its product range up-to-date, as around 1 lakh products are sold every month. The company eliminates the middleman and manufactures its products itself.

Bewakoof is the only Indian brand that customized western clothes with India-inspired slags and printed the regional languages such as Marathi, Hindi, Bengali, and others. With digitalization, has grown enormously and brought great deals for the company.

Where does Bewakoof operate?

The very prominent fashion E-commerce brand, Bewakoof is headquartered in Mumbai, Maharashtra, India. As being an E-commerce platform, the company delivers its products in every corner of India through logistics services.

Key Products and Services of Bewakoof

Bewakoof offers tons of customer-based services through its E-commerce platform. The customers get complete access to all the products available on the Bewakoof.com website.

The company manufactures various Men’s and Women’s clothing including T-shirts, Accessories, Mobile Covers, and many more, at very affordable prices.

Target Audience of Bewakoof

Bewakoof is majorly focused on the person who belongs to the age group of 16-24 years old. The company targets students, professionals, entrepreneurs, and others who are counted in financially stable environments.

Business Model of Bewakoof

The business model of Bewakoof is utterly evolved. The company keeps up the tune with all the important aspects of business, from designing to warehousing. Brand marketing exists entirely through digital platforms whereas the end-to-end productions are held in-house.

Bewakoof promotes its products from two major platforms: Justdial and Facebook. The company also organizes extensive college campaigns which allow students to do Bewakoofy (stupidity) around the campus and they get free t-shirts as rewards from the company.

Bewakoof keeps up with the trends and follows them through their products. They print famous slags and punchlines on their t-shirts to follow social media trends.

Bewakoof is widely famous among the youth. As social media brings out enormous customer engagement to their website. In fact, Bewakoof has over a 1.5 million customers base, and the company keeps up with them to gather more ideas and concepts for their products.

How does Bewakoof make money?

Bewakoof has an estimated annual turnover of $71.8 million every year. The company ties-up with top E-commerce companies to its products by selling them on the company’s website. It has tied up with Snapdeal, Seventymm, and Indiatimes Shopping.

The company gets a 27% revenue growth from various operations that are enhanced from Rs. 164.22 crore (FY19) to Rs. 208.33 crore by FY2020.

Bewakoof generates its revenue from various customer deals and operations. The company’s estimated revenue value per employee is worth $228.000. It collaborates with various brands and gets the profit percentage in hand.

As of FY19, Bewakoof’s operating revenue varied from Rs. 100 crores to Rs. 500 crores. Alongside, the company’s EBITDA increases with a percent rate of 65.75. Bewakoof has grown immensely over the past few years. And with its business model, there’s a lot on-road as well.

Conclusion

‌‌Bewakoof is a very strategic and promising lifestyle fashion brand that ought to be one of the finest. The company has a huge fan base which brings out absolutely tremendous revenue results. The company works on the principle of honesty and thoughtfulness. It works towards minimizing the environmental imprints and enhancing the social impact. Bewakoof has had a long journey since its launch and with such speed, the company is estimated to grow even wider.

FAQ

Who is the CEO of Bewakoof?

Prabhkiran Singh is the co-founder and CEO of Bewakoof.

When was Bewakoof founded?

Bewakoof was founded by Prabhkiran Singh and Siddharth Muno in 2012.

What is the revenue of Bewakoof?

The revenue of Bewakoof is INR 208.33 crore as of 2020.

August 17, 2021
Shuttl Business Model | How does Shuttl makes money

Waking up late in the morning and rushing to your office by holding a sandwich in one hand and bag vase in the other- just to catch the cab or drive yourself. Nevertheless, you will be in a fix and end up with a chastise from your boss!.

Just imagine, Pulling yourself up at 9 in the morning and being late for work. What will you do at that time?. That’s why Shuttl has been launched for those professional workers to travel conveniently to the office and start a tranquil day.

The Shuttl is an office commute travel bus aggregator mobile app, which runs in six major cities in India. In 2015, two IITans Amit Singh and Deepanshu Malviya joined together and founded Shuttl, an intra-city bus fleet.

The company opened their Series C funding, where Amazon, Dentsu, Trifecta, SIG, Lightspeed or Times Internet etc have invested a hefty amount in dilating the company.

Moreover, Shuttl facilitates real-time supervision by tracking down the progress of the destination, managing intelligent routing and automated data management. To sum up, Shuttl is a stress-free commute to work, where you have to mention the place you work and set the time to pick you up from your home. Later track your ride on the automated data management to eschew any risk.

Where does Shuttl operate?
Main products and services of Shuttl
Target audience of Shuttl
Business model of Shuttl
What’s unique about Shuttl’s business model
How does Shuttl make money
FAQ

Where does Shuttl operate?

Shuttl commenced its first commuter service in Delhi NCR and later expanded in Kolkata, Pune, Mumbai, Hyderabad and Chennai. The company is operating over 350 routes and 2000 buses in six cities. Notable; Shuttl became favourable at the start of its technology centre in Chennai as the city is still dealing with poor road infrastructure which engendered high traffic alert.

So, Shuttl optimised the challenge and ran successfully in Chennai. Furthermore, Shuttl is planning for another launch of its service in Bangalore.

However, Shuttl became undermined in recent times due to the ongoing pandemic and paused function in some cities.

Main products and services of Shuttl

Shuttl functions as an intra-city bus commuter for professional works, to secure convenient and reliable journeys every day. The company began this transportation service in order to shun air pollution and traffic, as people who are going to their workplace, largely opt for individual cars or drive themselves.

Shuttl helps you to access the app at your fingertips that benefit you with guaranteed seat optimization, Contactless booking and payments at a reasonable cost.

Besides, Shuttl works as an urban transportation service by commuting the customers at the time, they have mentioned to pick on the required destination and later drop at their home safe and sound.

Target audience of Shuttl

Shuttl developed as a mass transportation service for a tranquil journey for those professional workers, who are running late for work.

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Business model of Shuttl

Shuttl is designed as a tech-enabled mobility service that commutes customers from the pick-up point to the place they are working. For instance, You are super late for a meeting which is scheduled at 9 in the morning, but it’s already thirty past eight and there is no hope for any rental cab.

Subsequently, Amit Singh and Deepanshu Malviya launched an easy-mobility urban commuter bus service, which rides you from home to the workplace, right on time.

Additionally, the Shuttl app provides stupendous features to the clients, by tracking down the ride on the dashboard, seat optimisation, contactless payment and booking. The company solicits an affordable price for the service and operates only in eight cities- Kolkata, Pune, Mumbai, Hyderabad and Chennai.

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What’s unique about Shuttl’s Business Model

Shuttl’s business model makes the company a huge success. The unique features of the business model followed by the company are:

GPS tracking

The Shuttl app has a GPS tracking feature to allow the commuters to know exactly where the bus is and where and when the commuters have to board it to reach their destination.

Face-recognition Check-in

The bus is equipped with a Face-recognition screen that identifies the bus operator and shows the driver ID as only authorised drivers are allowed and also identifies commuters to have a check if they are validated and genuine to board the bus.

CCTV

Shuttl SAFE buses are furnished with Live CCTV coverage to protect the commuters and check if they are in any form of danger. Both the app and the bus have panic and SOS buttons for emergency rescue if the commuter is in danger.

Alcohol Detection

The bus has an alcohol detection setup that is linked with the ignition button to check if the driver is drunk or not and to protect the commuters from incidences of drunk driving. In this setup, the driver isn’t required to breathe into the device.

Call Back

The company provides another feature called Homecheck which is a callback option to check if the commuter has reached his/her home or destination safely.

How does Shuttl make money

How does a commuter bus operator earn their income? Yes, the fare paid by the commuters using the bus to commute from one place to another. But how does Shuttl earn maximum revenue from just the fare? Shuttl doesn’t own buses but rather enters into contract agreements with bus operators to use their buses and their crew including drivers and conductors for a fixed monthly payment.

Then, these buses are used under the company name and the fare for the ride is collected from their customers and are used to pay for extra expenses like fuel, salary, agreed on an amount to the bus operators, etc. Thus the company makes its profit effectively and efficiently.

Conclusion

It is proven in the past by many successful companies and their founders how the identification of a problem faced by the general public and creating a solution to it can make a business highly profitable and successful but if that solution is eco-friendly and protects the environment what’s not there to love about it.

Shuttl not only helps people have an economically viable means of transportation that is relaxed without the tension of travelling in an unhygienic over-crowded bus but in the process reduces people’s need to use their vehicle and thus reducing traffic, pollution and reducing the usage of fuel by the general public.

Shuttl is a much-needed alternative to commute for office-goers that is beneficial for both the environment and the people.

FAQ

What is Shuttl?

Shuttl is a Gurgaon based company founded in April 2015 that provides office commute service and is India’s largest mobile app that offers this service.

What is the source of revenue for Shuttl?

Shuttl earns its revenue by way of fare collected from their commuters. Shuttl earned a revenue of INR 142 Crore in the financial year 2020 and the company was fulfilling 60000 rides by employing 1200 buses.

Who is the founder of Shuttl?

Shuttl was founded in April 2015 by IIT alumni Amit Singh and Deepanshu Malviya.

August 15, 2021
Brainly- Business Model and Story

With so many educational startups like BYJU’S, Toppr, Vedantu, Unacademy, UpGrad, etc. emerging around the corner, raising millions from the students of India, few international platforms like Brainly are also paving their way to take their bite from one of the biggest youth-oriented countries.

Let’s see how this 11-year old edtech company set to surmount the world’s e-learning market.

Brainly – About
Brainly – Foundation
Brainly – Story of Startup Launch
Brainly – History
Brainly – Business Model
Brainly – Challenges Faced
Conclusion
FAQs

Brainly – About

Brainly is an education technology company based in Krakow, Poland. Brainly provides a knowledge-sharing community where millions of students, teachers as well as parents share knowledge and solve each other’s problems. It has become the world’s largest social learning network, having reported 250 million monthly users per month across the 35 countries it serves, among which 15 million users are from India itself.

Brainly, as it describes itself, is a place for students, by students. The motto of Brainly is Smarter Together. Mainly built for high school and middle school students, all types of solutions and help can be found in this application, be it about Mathematics, History, Calculus, English, Biology, Chemistry, Physics, Social Studies, Health, Business, Arts, World Languages, Law, Computers and Technology, Engineering, Medical Sciences, French, German, etc. and many more.

Moreover, Brainly makes its usage more interesting by granting points to its users when they answer questions posted by others. And it awards ranks to users based on their frequency and accuracy of solving problems. The website also provides teacher ranks to professional teachers. So peers can have a healthy competitive environment among themselves while also enjoying the website and learning together.

Brainly Introduction

Brainly – Foundation

Brainly was founded in 2009 by three friends Michal Borkowski, Lukasz Haluch, and Tomasz Kraus. Since then, it has set up its headquarters in New York City, United States, and Krakow, Poland; and expanded its venture over 35 countries, raising 38.5 million dollars from its seven investors, including Naspers which also funded BYJU’s.

Brainly – Story of Startup Launch

Michal Borkowski | Co-founder and CEO of Brainly

The inspiration to start this multi-million dollar company came from Michal Borkowski, co-founder and CEO of Brainly. Before Brainly, Michal worked for Q&A networks and got to understand from it that subject-specific Q&As perform better than general Q&As. This later became the original inspiration behind Brainly.

Brainly was launched at the time when edtech companies were not much encouraged and it was difficult to find investors. So the three founders funded their company themselves and took the risk, and within a year, their decision got paid off as millions of students were starting to use Brainly to know more, and to know faster, in a click. And today Brainly claims to have built the world’s largest social learning network.

The Brains behind Brainly.Michal Borkowski, Lukasz Haluch and Tomasz Kraus.

Brainly – History

The company was initially named Zadane.pl. In 2011, just 2 years after the company’s birth, it created Znanija.com, the first international project dedicated to Russian language speakers. After that, the growth of this company had no turning back and raised several funds from large capital firms. The total funds raised by the company since its establishment is reported to be $68.5 million.

In 2017, Zadane.pl changed to Brainly. In January 2018, Brainly announced the ownership of the video education startup, Bask, to bring video technology to the Brainly platform.

Brainly – Business Model

After conquering the world, Brainly is now all set to expand in India by focusing on vernacular content. It has already created a 15 million userbase in India within 2 years, the same as India’s first and only edtech unicorn BYJU’s. Brainly conducted a survey for Indian students and found that its users comprise of 42% secondary and 39% higher secondary grade students.

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Although people are underestimating the value of education
[https://startuptalky.com/tag/education/]these days because of the “drop out”
tag, we all know how important education is. People need to upgrade their skills
instead of just getting a degree. Schools & colleges are important but equally
imp…

StartupTalkyAshwini

However, Brainly has not yet monetized its services in India. According to Michal Borkowski, the CEO and co-founder, Brainly is giving priority to the growth of its reach to every potential user over profits. It has planned an efficient business model for rooting in India.

India offers a huge market to Bainly. People here are more willing to spend their salaries on their kid’s education than any other sectors. The building competition among students and the pressure to succeed put up by parents acts as a boon to Brainly’s market opportunities.

Moreover, students are dissatisfied with their schools, complaining that the schools are unable to prepare them for their careers. So here comes the need of an easy-to-go help source.

Unlike most other edtech companies established in India that provide competitive exam preparations and tedious learning programs, Brainly focuses on specific, curriculum-related problems and skill strengthening through connecting students together.

India’s Education Market

Brainly – Challenges Faced

Brainly’s current strategy is to build the student community and work on the content to ensure the best quality possible. But India also poses some challenges.

Lack of internet availability, which is a great problem in rural areas and semi-urban areas of the country, can cost a lot of users to Brainly. For this, the Brainly team is working to have a low and flexible data requirement for their app.

Lack of a unified syllabus in India also puts the company in trouble. So it does not follow a specific curriculum so that it can have a wider userbase of all school subjects.

Seeking the vernacular language is also a tough and elaborate job. India, having 22 official languages and thousands of regional ones, Brainly has to launch in languages other than English and Hindi in order to attract all types of students.

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The Learning Buddy Startup Success Story
Startup NameThe Learning BuddyHeadquarterNew Delhi
[https://startuptalky.com/best-startups-delhi/]FounderNavdeep Singh & Sahil
SethiSectorEducation TechnologyFounded2017Parent OrganizationVisiolab Ideas Pvt.
LtdAbout The Learning Buddy
How was The Learning Bu…

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Conclusion

Brainly’s multifaceted community of experts encloses students who help answer other students’ questions, be it a complex calculus question, or a conceptual question about a reading based assignment, or any inquiry regarding studying strategy for any career-related goals. So it assures verified and reliable solutions and to its users and builds a sense of trust for itself.

As Brainly puts its concept in a line, “No one knows everything, but everyone knows something. With Brainly, students combine their strengths and talents to tackle problems together.”

With such great perspective and an efficient and dedicated team constantly working to refine its business model and open to new ideas; the day does not seem to be far away when Brainly will become every Indian student’s goto app.

FAQs

Is Brainly a free app?

You can always access most of the content and features available on Brainly for free. But if you wish to access all of the answers on Brainly, including Verified Answers with 100% uninterrupted access, you can purchase a Brainly Plus subscription!

When was Brainly founded?

Brainly was founded in September 2009 in Poland by founders – Michal Borkowski, Lukasz Haluch and Tomasz Kraus.

Do you get paid on Brainly?

Brainly doesn’t give you money. It works like Quora, where you answer questions to get points, and then use those points to ask questions and clear your doubts.

Is Brainly Indian?

No. Brainly is a Polish EdTech, headquartered at New York. It is available to use in India though.

August 12, 2021
Tracing the Business Model of Vedantu

As we move higher in the digital realm, education is also undergoing significant changes. Since the last decade we have seen a lot of E-learning platforms mushrooming across the world and India was not an exception. As pandemic held on to their natural course of life, digital learning platforms were an abode of hope and connectivity.

Even before the pandemic, these firms had significantly reduced the issues of physical accessibility, unequal distribution of facilities etc. Among a large variety of online learning platforms Vedantu was one platform that stood out and was committed to providing quality education to every student associated with it.

Vedantu was founded in 2011 by Vamshi Krishna, Pulkit Jain, Saurabh Saxena and Anand Prakash. The firm is owned by Vedantu Innovations Private Limited. Their business model is explicated below.

Key Resources of Vedantu
Key Activities of Vedantu
Value Proposition of Vedantu
Cost Structure of Vedantu
Revenue Stream of Vedantu
Funding of Vedantu
FAQ

Key Resources of Vedantu

The most important resource that the firm relies upon is the quality of the teachers and the skill set of the technical team. The live interaction of the teachers along with their ability to adapt and improvise depending on the requirements of the students have significantly helped in the growth of Vedantu.

Being an online platform the structure and organisation is also as important as the skill sets of the teachers. They have a very well organised website at the perusal of the students.

Vedantu Website

Key Activities of Vedantu

The major activity that drives Vedantu forward are their live classes and materials. Apart from that they also provide various free courses and free materials that are useful for classes from 6 to 12 and also for students preparing for various competitive examinations.

These free classes and materials are in fact testers which the students can use before they decide to sign up for their paid services. Their classes are mostly live and cover the syllabuses of all subjects from class 6 to 12. The price of the paid services vary depending upon the class of the student and also the courses that they wish to enroll in.

Value Proposition of Vedantu

One of the major highlights of this EdTech company is it’s personalised classes and live interaction. Unlike the pre-recorded classes of its competitors, it ensures that they hire skilled teachers who are capable of devising better learning methods based on the requirements and mindsets of the students.

This unique customisation is inclusive of white boarding technologies, video, two way audio et cetera. This startup is also a favourite choice for students who are preparing for competitive examinations.

Like most of the online classes Vedantu also records live classes for the benefit of absent students. They ensure better affordability and accessibility by providing classes and support that functions even with low internet bandwidth.

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Cost Structure of Vedantu

Vedantu has to incur a lot of expenses like any other offline operating firms. The company spends a large part of its revenue on the teachers, depending on their experience and their contribution of courses to the platform.

Including the teachers there are over 1300 employees working in the firm whose salaries need to be catered to. Vedantu thrives on advertisements and promotions for which they spend another large part of their revenue.

Revenue Stream of Vedantu

Vedantu has only a single revenue stream which is through their subscription model. It is safe to conclude that this start-up follows a B2C formula to connect to it the end users. B2C stands for Business to Consumer.

In the subscription model they charge students a certain amount of money depending on their class, course, duration of the course et cetera. These plans vary widely and hence his pocket friendly. You can choose one depending on your needs. So as to ensure credibility and assured quality they also have many demo classes.

The popularity of these subscriptions are accelerating over the years and in 2019 the number of subscriptions almost doubled than that of the previous year. Although they have a single revenue stream, they make sure that they make the best out of it.

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StartupTalkyRishabh Rathi

Funding of Vedantu

Through their Unique Selling Proposition and marketing strategies, Vedantu have been successful in establishing itself as a reputed online learning platform. It has received various funding’s right from the pre-seed rounds.

Investors like Ramaswamy, Accel, Trifecta Capital Advisors, GGV capital, KB Global Platform Fund, Legend Capital et cetera are a few of them. Recently this Bangalore-based educational startup raised $100 million during its series D funding round from a US-based investment firm named Coatue.

After this, Vedantu is valued at $600 million from earlier $275 million as on February 2020. They have been able to raise nearly $200 million till now.

FAQ

What is the valuation of Vedantu?

The valuation of Vedantu is $600 million as of 2021.

Who is the founder of Vedantu?

Vamsi Krishna, Pulkit Jain, Anand Prakash, and Saurabh Saxena are the founders of Vedantu.

Who are the competitors of Vedantu?

Chegg, BYJU’S, Meritnation, Toppr, Wonderschool and Simplilearn are the competitors of Vedantu.

August 7, 2021