Tag: business model of bharatpe

  • Ashneer Grover: Fintech Innovator, Former Shark Tank Judge, and Entrepreneur

    Ashneer Grover was the Managing Director and Co-founder of BharatPe, until February 28, 2022, when he had to resign and renounce his positions in the company. He co-founded the company along with Shashvat Nakrani in 2018. Within four years, they have turned BharatPe into one of the largest used payment apps in India. BharatPe founder Ashneer Grover was also seen on the judging panel of the Shark Tank India reality show. His net worth is around INR 700 crore.

    Though Ashneer Grover had a good start in terms of education, career, and business, he also faced multiple challenges in his entrepreneurial journey. This article discusses the complete story of Ashneer Grover right from his early life, achievements, history, and career to the controversies and challenges faced by him recently.

    Ashneer Grover – Biography
    Ashneer Grover – Personal Life
    Ashneer Grover – Education
    Ashneer Grover – Initial Career
    Ashneer Grover – Founding BharatPe
    Ashneer Grover – Shark Tank India
    Ashneer Grover – Starting up again with the Unicorn Dreams
    Ashneer Grover – Controversies and Challenges Faced

    Ashneer Grover Biography

    Name Ashneer Grover
    Born 14 June 1982
    Birth Place Delhi India
    Nationality Indian
    Education IIT Delhi and IIM Ahmedabad
    Position Ex-Founder and MD, BharatPe
    Net Worth INR 900 crore (2024)

    Ashneer Grover – Personal Life

    Ashneer Grover was born in Delhi on June 14, 1982. His father was a Chartered Accountant and his mother was a teacher. As his parents were in good professions, the family was doing well. He got graduated from well-reputed institutes like IIT, and IIM.

    Ashneer Grover was married to Madhuri Jain Grover. She’s an entrepreneur and owns a furnishing business named Mauve and Brown in Delhi. Ashneer Grover’s wife, Madhuri Grover had taken care of HR, finance, and other internal operations and headed the Controls at BharatPe before she was declared to be one of the employees who were involved in financial fraud and was eventually terminated by the Board. The couple has two children.

    Ashneer Grover – Education

    Ashneer Grover completed his schooling in Delhi. He then graduated B.Tech from the Indian Institute of Technology (IIT). During his time at IIT Delhi, he was selected for a student exchange program with the National Institute of Applied Sciences, also known as INSA Lyon, in France. It is one of the largest and finest engineering schools in Europe.

    He moved to INSA Lyon in 2002 with a scholarship of €6,000 from the French Embassy. After graduating from IIT, Grover went to the Indian Institute of Management (IIM) Ahmedabad for his MBA in Finance. He graduated from the IIM in 2006.

    Ashneer Grover – Initial Career

    Kotak Finance Banking selected Ashneer Grover as the Vice President through campus placements from IIM. He has been a part of Kotak for almost 7 years since 2006.

    In mid-2013, Ashneer joined American Express (AmEx), a payment card services company, and worked for two years. During his tenure, Grover also famously led some startup investments for the card network of India. The Series B investment in Mobikwik came on behalf of American Express when Grover was still there. He was designated as the Director of Corporate Development in AmEx.

    After leaving American Express in 2015, Ashneer became the Chief Financial Officer at Grofers, a startup founded by his IIT Delhi classmate Albinder Dhindsa. However, Grover left the company in 2017 because he didn’t get the ESOP options there that were promised to him earlier. The company is now called Blinkit.

    Later in 2017, PC Jeweller Ltd. took Ashneer as the Head of New Business, where he worked for exactly a year. Ashneer Grover established his own company BharatPe at a very young age.


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    Ashneer Grover – Founding BharatPe

    After accumulating 12 years of experience from multiple jobs, Ashneer Grover decided to start his own business. His experience as the head of business development and payments at PC Jeweller sparked the idea of starting a payments company. Ashneer eventually joined hands with Shashvat Nakrani to establish BharatPe in 2018.

    Together they built the fintech company from scratch and added several services to its core operation. Today, BharatPe offers UPI Payments, QR codes for transactions, POS machines for card payments, an investment and loan app called 12% Club, and digital gold transactions.

    When BharatPe was a $30 million company, Ashneer claimed that he received an offer of $50 million from Google Pay, but he refused to materialize a deal with the latter, as per one of his statements on the show Shark Tank India. Grover later added that he knew that he was meant for something big, which all entrepreneurs, founders, and CEOs to be, should aim for, and BharatPe was last valued at around $3 billion.

    They also got approval from the RBI for small business financing in collaboration with Centrum Financial Services Ltd. By offering diverse services, Ashneer Grover made BharatPe one of the most used payment apps in the country. However, he had to retire after numerous rounds of controversies thrown at him and allegations surrounding him due to the financial irregularities associated with him, which were noticed by the company’s board. Ashneer Grover tendered his resignation from BharatPe on February 28, 2022, and boasted of still being recognized as the single largest individual shareholder of the BharatPe company.

    In a speech that Ashneer Grover gave at the Lovely Professional University on April 29, 2022, where he was invited as a guest speaker, Ashneer shared an insight into how businesses operate and all the things that need to be kept in mind while diving into a new venture. Speaking about the same, he disclosed one such incident, after starting BharatPe, when he sought to make it popular overnight. He had a total of Rs 100 crore in his bank account, but he wanted to sign up Salman Khan. The Bollywood actor charged close to Rs 7.5 crore. However, unsure of whether he could do that, Ashneer asked Salman to reconsider his fees. Salman’s manager also asked him “Aap bhindi kharidne aaye ho kya, kitni mandwali karoge?”. However, at last, Salman reconsidered the charge, and came down to Rs 4.5 crore, thereby becoming the brand ambassador of BharatPe in 2019.

    Ashneer Grover – Shark Tank India

    Ashneer Grover was a judge on the first season of Shark Tank India and became very popular. However, he was removed after a fallout with his former company, BharatPe, which he had helped start. Despite this, his popularity remained strong, with many fans still hoping he would return to the show in later seasons.


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    Ashneer Grover – Starting up again with the Unicorn Dreams

    Ashneer Grover, as per the reports dated June 16, 2022, was looking to find another startup, for which he will likely be raising around $200-300 mn. The former Co-founder and MD of BharatPe is currently in the US and in talks with the US-based family offices and other private equity offshore players to raise the funding required. Sources said that Grover might also start the business with some of his own money and will eventually sell a part of his BharatPe stakes or raise funding by issuing a stake in the new company. People also added that Grover’s 8.5% stake is now valued at around $3 bn, and there are also buyers for the stake.

    The company or the sector that Ashneer Grover will be inclined to start with his new venture was not confirmed, when last reported in June 2022. However, the former BharatPe founder stated on his 40th birthday that he will be re-entering the world of business and also has plans to build another “unicorn”.

    Fast forward to July 9, 2022, the startup has already been formed by Ashneer and his wife Madhuri Jain Grover, and is called Third Unicorn Pvt Ltd., according to the Tofler data. The startup, which has reportedly launched on July 6, 2022, will have both Ashneer Grover and his wife as Directors. The total paid-up capital and the authorized share capital have been revealed as Rs 10 lakh and Rs 20 lakh respectively.

    Ashneer Grover – Controversies and Challenges Faced

    • BharatPe, as a company, got into a controversy when it labeled itself as nationalistic and its competitors as Non-Indian companies. The company issued pamphlets citing such details to the public. So the competitors filed a lawsuit against BharatPe and reported the same to the RBI.
    • Another controversy arose when PhonePe and BharatPe fought for the word ‘Pe’ in their respective names. PhonePe has filed a case against the latter in the Delhi High Court. It was later disposed of by the same.
    • A major controversy faced by Ashneer Grover was about an audio clip leaked on Twitter. It is claimed that Grover used inappropriate language and threatened a Kotak employee over an issue of not securing Nykaa’s IPO shares.
      Before this issue could be settled, the company’s board raised accusations against Ashneer and his wife. The board accused them of initiating fraudulent transactions against non-existing vendors. They also reported irregularities in invoices.
      The audio issue forced him to stay away from the company and take a temporary leave for three months. After the discovery of the financial irregularities, the board demanded the permanent exit of Ashneer Grover from the company. Grover then responded that he was happy to leave his role in BharathPe but would always stay as a shareholder and a founder.
      With pressure mounting up on Ashneer Grover to leave BharatPe, he had strongly criticized the CEO Suhail Sameer. He said that Sameer manipulated and arm-twisted him to exit the company. Grover had also demanded a huge compensation worth around Rs. 4000 crores for his withdrawal from BharatPe. He said that he has 9.5% stakes, which would be worth around the same amount, but it’s been reported that the board is unlikely to agree with it.
    • Ashneer Grover had made an emergency arbitration plea to the SIAC but that was tossed off by the Singapore International Arbitration Centre. He made everyone believe that the probe by the board was unethical, but he failed. Grover also demanded his buyback before exiting the company, but the BharatPe investors declined the same. According to the BharatPe Board, Grover received the agenda of the company’s board meeting on February 28, 2022, which will also include the PWC report on the conduct of Grover where the actions were taken against him, will also be discussed, and it was on the same day that Ashneer Grover resigned. Grover resigned with immediate effect on 28th February but claimed that he would still be standing as the single largest shareholder of the company after mentioning that he and his family were “vilified” and forced to resign.
      On 30th September 2024, BharatPe and Ashneer Grover settled ending their long legal battle and public disputes. As per the settlement, Grover will no longer be associated with the company, and the legal case against him has been dropped. As part of the deal, Grover will also give up his shareholding in the company.
    Ashneer Grover and Salman Khan
    Ashneer Grover and Salman Khan
    • Ashneer Grover recently appeared on Bigg Boss 18 on 18 November 2024, where host Bollywood actor Salman Khan called him out for his past comments and accused him of “doglapan.” Salman also mentioned not remembering any previous meetings with Ashneer. In response, Ashneer praised Salman as a “great host” and said he was sure the episode got great TRP.

    Conclusion

    The story of Ashneer Grover enunciates that however successful you are, problems and challenges are part and parcel of life. The way you overcome them has the power to define who you are.

    Despite the accusations made against him by the board, one can never disagree with the effort and time Ashneer Grover invested in the growth of BharatPe. The Ashneer Grover controversy undoubtedly kept the startup ecosystem, BharatPe Board, the media, entrepreneurs, business professionals, and others engaged for over 2 months, but what hooks all of us right in is what Grover next plans to do. A man of his caliber would certainly have some plans in mind for the startup ecosystem too along with his own personal gains.

    FAQs

    Who is Ashneer Grover?

    Ashneer Grover is the former co-founder, MD, and CEO of BharatPe.

    Who is the CEO of BharatPe?

    Suhail Sameer has been the CEO of the company since August 2020.

    Is Asheer Grover from IIT?

    Ashneer Grover is from IIT Delhi.

    How Ashneer Grover became rich?

    Ashneer Grover became rich by co-founding BharatPe, a fintech company that helps small businesses accept digital payments. The company grew quickly and became valuable, making Grover a wealthy entrepreneur. He also earned money through investments and his role on Shark Tank India.

    Which state is Ashneer Grover from?

    If you are wondering Ashneer Grover is from which state, then you should know that the Former Founder and MD of BharatPe was born in Delhi.

    What is Ashneer Grover education?

    He graduated B.Tech from IIT Delhi and MBA in Finance from IIM Ahmedabad.

    What is Ashneer Grover age?

    Ashneer Grover was born on 14 June 1982. He is 42 years old.

    What is the issue with BharatPe’s board and Ashneer Grover?

    The board accused Grover and his wife of making fraudulent transactions and irregular maintenance of invoices.

    Which was Ashneer Grover first startup?

    Ashneer Grover’s first startup was BharatPe, a fintech company that he co-founded in 2018.

    What is Ashneer Grover net worth?

    BharatPe founder Ashneer Grover’s net worth is around INR 900 crore as of 2024.

    What are Ashneer Grover companies funded by him?

    Some of the major investments that Ashneer Grover made were in:

    • M2P Fintech
    • Rupifi
    • Big Bang Food Tech
    • Pocketly
    • The Whole Truth
    • Koo App
    • EasyRewardz
    • MyHq
    • FrontRow
  • BharatPe Business model | How does BharatPe Make Money

    BharatPe became very popular after its launch in 2018 among businessmen as it solved a unique problem. BharatPe’s boost generally happened during the pandemic when no payment app was charging transaction fees below 1.5%. This was the time when BharatPe cashed in on the opportunity. They made transactions absolutely free.

    This is why a lot of business owners who had to do large transactions daily, shifted to BharatPe. Today, it has more than 7.5 million active users in its app. Apart from providing free transactions, it also has solved a number of other problems. There is also a lot more to see about the business model which has grown to such an extent in such a small time. So, without any further ado, let us talk about the BharatPe business model.

    About BharatPe
    Business Model of BharatPe
    How does BharatPe Make Money
    BharatPe Funding
    What is Unique about BharatPe
    How did BharatPe Scaled Quickly?

    About BharatPe

    BharatPe is a fintech company headquartered in Bangalore. This payment aggregator has enabled transactions without any kind of fees. It has leveraged UPI  to enable this. It is a QR-based payment aggregator by which you can do any kind of transaction using the app.

    BharatPe was founded by Ashneer Grover, Bhavik Koladiya, and Shashvat Nakrani. All of these founders have a great profile. Ashneer Grover and Shashvat Nakrani are alumni of IIT Delhi. Ashneer Grover is a resident of South Delhi and has also graduated from IIT Delhi. He has been working with startups for a pretty long time. Previously he was also the CFO of Grofers, the grocery e-commerce giant. Ashneer has also led the Corp Dev for Amex India.

    Bhavik Koladiya has decent knowledge and experience about Fintech in general. He is heading the product and technology of the company.

    Shashvat Nakrani is originally from Bhavnagar and is a student of IIT Delhi of 2015-2019. He has done his B-Tech in Textile engineering.

    Business Model of BharatPe

    BharatPe has a very unique business model and because of this, it has grown exponentially. The major growth of BharatPe happened during the pandemic. In this time, they devised a smart method to expand. They leveraged UPI to enable absolutely free transactions. BharatPe was providing this when its competitors were charging fees less than 1.5 %. This is why a lot of vendors started moving to BharatPe.

    Making transactions free encouraged more people to use the platform. It also kind of did indirect marketing of BharatPe. When the vendors came on this platform, they started exploring the platform in a great way. The platform has been designed as a one-stop solution for all kinds of payments. They have devised various kinds of products to cater to the people.

    The company has launched the Xtraincome card which is an easy transaction solution, very helpful for business owners. It also gives you a cashback of 1% whenever you do a transaction with it.

    BharatPe XtraIncome Card
    BharatPe XtraIncome Card

    These applications are actually solving the main pain points of the businessman. Apart from this, they have also introduced BharatSwipe which is an innovative card swapping system. Another product is called BharatPe digital gold.


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    How does BharatPe Make Money?

    BharatPe earns its revenue by providing macro to microloans to its business owner. A working professional or businessmen get loans very easily but small business owners face problems while applying for the loan as their CIBIL score is low.

    BharatPe tracks the person’s transaction using its various products like Xtremecards and evaluates their capability to return the loan. According to it, they provide microloans to small businessmen without much paperwork. They do not provide loans using the CIBIL score. This solution accurately serves the pain points of small businesses. This is the main source of revenue for the app.

    BharatPe Funding

    BharatPe has raised a total of $700 million. They have presently gone through 12 rounds of funding. Apart from that, the company has raised a debt of 100 crores. They have secured funding of $370 million from Tiger Global Management. Apart from that they also have acquired funding from Dragoneer group, Ribbit Capital, Coatue Management.

    What is Unique about BharatPe

    Recently BharatPe has upgraded itself by collaborating with NBFC which are allowed to launch a 12% club by the RBI. This will give them a lot of benefits as compared to its competitor’s who are having the same product. This is because now any customer can go ahead and invest and can get upto 12% interest. They can borrow upto 10 lakhs.

    Growth of BharatPe

    Since its inception in 2018, this company has shown rapid growth. Today BharatPe ranks 4th after Paytm, Google Pay, and PhonePe in terms of users. Apart from that, it was quick in releasing products which actually solved the problem of merchants and the public at large. Services like 0% fees on any transaction. Products like BharatSwipe and  Xtraincome card are unique innovations to solve customer problems. They have also come up with innovative gold loans schemes.


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    Conclusion

    BharatPe has an impressive business model. The whole business is working around solving various pain points of small businesses. Their products are reliable which has led to their word-of-mouth marketing initially. Today they have more than a million merchants using their platforms. BharatPe’s business model is a unique model and an entrepreneur can learn a lot from them.

    FAQs

    What does BharatPe do?

    BharatPe is designed as a fintech company to empower small merchants and kirana shop owners. The company brings QR codes for UPI payments, Bharat Swipe, and an array of fintech products, including small business financing and more.

    How many people use BharatPe?

    BharatPe serves 7.5 million+ merchants in more than 140 cities of India, as of January 2022.

    How does BharatPe make money?

    BharatPe earns revenue by providing loans to small business merchants. A major portion of the BharatPe revenue comes from its merchants and its lending products.

    Who created BharatPe?

    Ashneer Grover and Shashvat Nakrani founded BharatPe in 2018.

    Is BharatPe a government company?

    No, BharatPe is a private fintech company founded by Ashneer Grover and Shashvat Nakrani in 2018.

    Who is the CEO of BharatPe?

    The current CEO of BharatPe is Suhail Sameer.