StartupTalky

Tag: business leads

  • How To Retarget Visitors and Bring Website Visitors Back with Retargeting Ads

    You might be able to attract a lot of traffic to your website. But unless you are just dependent upon the earning from advertisements on your website, that traffic means nothing to you. If your visitor is not converting into your customer, that traffic is just a group of people. But to convert those viewers into your customers, you need to give in something. You need to remind them what they need and what you can give, again and again.

    According to some sources, Retargeted ads average a CTR 10x higher than that of Display ads. And you must know that Retargeting can lift ad engagement rates up to 400%. According to web, 20% of marketers have a budget specifically for retargeting.

    Many businesses whether it is small or big are practicing retargeting as a important marketing approach to bring their website visitors back and to keep their potential customers reminding about their brand. So, to help you out with retargeting in this post we’ve mentioned everything you need to know about retargeting and at the end of this post you will get to know how to bring website visitors back with retargeting ads.

    What is Retargeting?

    Ever wondered why you see ads of a product you just visited the website of, on other websites? This is because they want you to remember them again and again. Advertisements are not there just to tell you about the products, their purpose is to remind you of the product again and again. When you see the ad, you might not notice it but it fits in your subconscious mind and whenever you are buying the product, you will more likely to buy that brand only. So, retargeting works the same way. When someone visits your website but forget to check out due to some circumstances, you can target them again and show your ads to them. This will bring that customer back to your website and generate a lead for you. You can even show that the price of your product is reduced to attract more people.

    Also Read:

    Advantages of Re-targeting

    Potential Customers

    Re-targeting helps you to reach potential customers. The system automatically recognizes the potential customer. Although the system is not accurate all the time, it will still give a great result in identifying the potential prospect.

    Brand Awareness

    When people will see your ad on other websites, again and again, it will increase your brand awareness. More the people know about you, more the people share about you.

    Generate leads

    When the potential prospect sees your advertisement many times a day on every other website, they will come back to your site. There is a very strong possibility that anyone who wants to buy some product will go for the brand he/she has been looking at all day.

    Cost-Effective

    Re-targeting gives a great ROI. Most of the people who need some particular product will get influenced by your ad. So, you will earn much more than you will spend on retargeting advertisements.

    The Second Impression

    You might get a chance to impress your prospect in the second try. If you think your website does not impress people and let them know the real power of your product, then you can show it in a better way in the re-targeting ads.

    Analytics

    You can easily check the stats of your advertisement. Not only CTR (Click through rate) but you can also see View Through Rate.

    Also Read:

    Limitations of Re-targeting

    Creepy

    Your re-targeted advertisement might feel creepy and annoying when people will see it again and again. Creepy in the way that not all people understand technology, so when they will see your re-targeted ad, they will assume their privacy is at risk. And it will annoy people when you show the same ad again and again.

    Time Consuming

    If you don’t want your prospect to get annoyed by your ads, then you will have to create so many advertisements, which is both, expensive and time-consuming.

    Waste of Advertising

    These ads will be shown to the people who already bought your product too. So, your happy customer may start hating your bran.

    How does it work?

    How does retargetng work?
    How does retargetng work?

    Probably the most important question. Re-targeting works as the system collects enough data to re-target the same user again. You can go to any re-targeting service and pay them to do this for you. When someone will visit your website, they will show your ads on their platform(s). However, some information might be needed, but the companies still do not put their hands into any sensitive user data. Therefore, there is nothing to worry about when you see some ads on websites or Facebook, etc.

    Best Tools/Services for Re-targeting·

    1. Google Adwords Remarketing
    2. Facebook Remarketing
    3. ReTargeter
    4. SiteScout
    5. Twitter
    6. Criteo
    7. Outbrain

    Tips to remember

    1. CTA: It’s not the first time I am using this term. Call to action is as important in marketing as air is to us. Include some CTA in your retargeting ads.
    2. Coupons: Provide coupons to the people who visited your website but didn’t buy anything. This might attract people as the reason for not buying the product, could be its price.
    3. Potential Customers: You can re-target the visitors who spend a lot of time on your website. They might be interested in your product
    4. Stop Ads: Stop showing those ads which are not performing well. These ads can cause negative results.
    5. Animated Ads: You can and you should use animated ads to grab people’s attention.

    Also Read:

    Conclusion

    Retargeting is one of the most important parts of the internet today. This was the most innovative internet technology ever. The important thing to remember is that retargeting doesn’t need too much data and it did not touch any of the private data of the user. You can choose any of the services out there. Google and Facebook are the best in this field though. You can even go for more than one platform, but this might cause a dispute in the companies, for your ad only. When you run an ad on more than one platform, all the campaigns will bid for a particular visitor. It is just like that your salesmen are fighting against each other to bring a customer to you. Each salesman will tell the customer to take their reference so that they get the commission. So, analyze the platforms carefully before bidding on the ads.

    Let us know how was your experience with retargeting. Share this post with all your friends. Don’t forget to turn on some eyes on more articles from StartupTalky. Thank you for visiting and reading this post on Startup Talky.com. Hope to see you soon.

  • How to Use Twitter for Business in 2020 | Twitter best practices 2020

    Twitter is a social media for microblogging. With 330 million active users per month, Twitter is one of the most used Social media platform. If that’s not enough, a total of 5,786 tweets are sent each second, which makes it 500 million tweets every single day. According to a report, 75% of B2B and 65% of B2C businesses are marketing on Twitter, which is more than any major social media individually except Facebook. Marketers know the value of using Twitter for business.

    You also might be using Twitter from a long time but have you planned for using it to generate leads and grow your business? If not, this is the time to do so. Twitter can be used as a platform to interact with your customers and to find more cutomers to generate leads. Hence, can be beneficial for your business.

    Let’s see some of the best practices for twitter you can do to improve your brand value on Twitter.

    Best way to use Twitter for Business

    Create a Brand-Centric profile

    As a business, you need to create a business account on Twitter. Your business profile should contain all details, contacts and social media mentions of your brand. There should be pictures and tweets related to the product. The user reviews can also be a part of the profile. The Twitter profile benefits the company to create and maintain its brand image.

    Reply the queries

    You need to be attentive towards the customer queries regarding the product, they have tweeted you. This will create an image of an attentive and caring brand which replies it’s customers on time. Many times, you get to know a lot about your products down side from customer reviews.

    Grab Customers

    Find your potential customers by the tweets people post. Keep searching for the relevant tweets. If a person complains about your competitor’s service, grab the opportunity and promote your product there. To grab more followers, several tools can come in handy. These tools can provide a good rate of followers to the account, grabbing more attention of potential customers. Some of such tools are- Crowdfire, Tweepsi, Socialboss, etc. These tools will be helpful in finding the potential followers and will eventually benefit the company.

    Twitter Analytics

    Twitter provides a tool called Twitter Analytics. With Twitter Analytics you can analyse the performance of your tweets. You can track your customer’s interest, occupation, gender, status, buying behavior, etc. With that data, you can modify your product or business/marketing strategy. Analysing Twitter data can be the best practise for your business.

    Retweet

    Retweet is to reshare any tweet on Twitter. So, if your customer is happy, they can retweet your tweets. However you need to ask your best customer to retweet your promotional tweet through tweets or messages.

    Customer Service

    You can ask people to tweet their problems on Twitter. Solve their problem if it is possible to do that in the comments only. Moreover, tell them that you will look into their problem ASAP if you can’t solve their problems by just explaining it. This is one of the biggest benefit of Twitter, as not only it will solve your customers’ problems, but it show others how much you care about your customers.

    Watching the Competitors

    You can keep an eye on the activity of your competitors with the help of Twitter. Analyse their marketing strategy, customer service, customer’s problems, etc. After that, you can create your strategy to beat your competitors. Analysing competitor’s strategy can be the most effective way of using Twitter for business.

    Trends can provide a boost to the company online if done the right way. However, you need to do it in the right time because trends has time limit. Twitter can help you analyse and keep a track of the existing and upcoming social media trends. With the help of the trend, you can come up with better marketing plans and products. Also, you can post anything which is relevant to your product and to the trend. Your post can go viral if you did it good.

    Keyword Research

    With the help of tools like Hootsuite or TweetDeck, you can monitor some keywords and identify the lead. For example, you can set 3 keywords say “gifts” “handmade” and “customized”. So, when anyone uses these keywords in your area, you can get in touch with them and pitch your product if you deal in handmade gifts.

    Pin Tweet

    You can pin tweets so that when anyone visits your profile, the first tweet they see is the one you want them to see. You can pin your best promotional tweet on your profile. This will help your potential customers to know about product or service.

    Influencer Marketing

    Influencers are the perfect wingman for the companies as they are going to match you up with the potential and the required customers for the brand. Hence, look for the people who are expert influencers in the respective field, that your business deals with and pay them to promote your brand. As they have the required market, your business will surely get the attention it requires.

    Regular update

    Don’t get away from your account for too long as it can wipe out the brand’s image. Hence, keep on regular posting about the products and other updates. This way you will be in the mind of the followers. Also, it shows how responsible you are towards your brand which is a good thing from the investor’s point of view.

    Hashtags

    Use the correct Twitter hashtags which are related to the content. Twitter hashtags makes your content available to the mass audience. Hashtags are a fun way to spread the brand across more audience. You can first do a research about the hashtag keywords which are trending and relevant. Twitter hashtags optimise the post, hence are a crucial factor for Twitter post.

    Run Ads on Twitter

    As you may feel little dip on organic reach on Twitter in 2020. Thus, you should run twitter ads to reach more people.  Twitter ads are comparatively cheap. There are different types of Twitter ads are like, promoted tweets, promoted accounts, promoted trends or website card to increase your website or blog traffic. You may run App card ads to boost the numbers of app download. It will help you to generate quality leads and conversions.

    Benefits of using twitter for marketing and brand promotion

    You might be thinking why should we use Twitter for social media marketing because there are very less active users. But here we have listed some of the benefits of using twitter for social media marketing.

    • Drive more traffic to your website
      Twitter is a platform from where you can drive a lot of traffic to your website because this is the ideal platform for audience engagement. The best thing about Twitter is that here people can engage with any type of content and there is no complex algorithm. But you have to work hard to drive traffic from Twitter. You have to update 10-12 tweets every day to get a large engagement on your content.

    If you’re not using social media to drive traffic and leads, then your brand is losing out “big time.” – Sam Hurley

    • Build your business network
      Do you want to build relation with big influencers or celebrities? If yes, then Twitter is the right platform for you, especially if you are a business. On Twitter, you will get all the high-profile from any industry. The biggest advantage of using Twitter is that here it is really easy to connect with anyone. It’s just like texting someone but here your tweets are public.

    Also read: Build Trust in Online Business

    • Generate leads easily
      It’s easy to generate leads on Twitter as compared to other social media platforms like Facebook and LinkedIn. On Twitter when you tweet not only your targeted followers but also the public can see your tweet. So, here you have the opportunity to generate new leads and convert them into a customer. You just need to post quality content with Call-To-Action regularly. Because here you are not paying for ads so you have to put your efforts and time to get a better result.
    • Building reputation of your brand
      Twitter is a place where you can express about your brand. As Twitter is a pubic platform where your content is conveyed easily to the people. Twitter has allowed you to build the reputation of your brand by updating quality content. Even the high-profile industry believes that a brand is genuine if they interact with people a lot and they are always ready to express their feeling for the users.
    • Improve your SEO and grow organically
      Every social media platforms has a good relationship with Google. Especially twitter is the best friend of Google because your tweets are also visible on search results. So, here you have the opportunity to rank on your targeted keywords. It is the most cost-effective way to improve your online presence organically. But unlike paid ads here you have to work hard and smart.

    Conclusion

    Twitter is much more than you think. Companies know this, that is why they tweet you when you have any problems.

    In one case, a person was having a problem with the internet speed in Airtel connection, which is a reputable mobile network company in India. When he tweeted about it, Airtel didn’t respond so well. The person then tweeted “I don’t think Airtel is doing well these days, thinking of porting to Jio or Idea” (not the exact words, but something like that). Jio and Idea, the rivals, responded in minutes after that person tweeted it, asking for the personal details to register a SIM on his name. Do you know, what happened next? His Airtel internet speed boosted in just an hour or so. This shows that companies are taking Twitter so seriously.

    Hence, using Twitter for business can be proved very crucial tactic.

    So, use all the tips for Twitter mentioned above to interact with your audience, generate leads and grow your business.