Tag: business growth

  • How to Generate Leads from Your Podcasts?

    Podcasts are one of the best ways to reach people, no matter where they are situated. People can listen to the audio version of the content that you put out anywhere and everywhere. As long as your listeners have a stable connection to the internet and a smart device, you can convey your dreams.

    Using podcasts as a business venture is neither a new format nor is it difficult to shift to this media. However, what is complex is engaging your listeners so that you can create leads. Leads will help pave the way for customers who will be willing to pay for your products. This is a more complicated procedure that takes more than just a good episode or two.

    In this article, we will be examining how a podcast will benefit your organization. You can learn to set up a podcast under our direction and generate leads and revenue from that. Keep reading to know more about getting the best from a business podcast!

    Why a Podcast is Great for your Business?
    How to Shift to a Podcast Format?
    How to Generate Leads from Your Podcast?

    Why a Podcast is Great for your Business?

    Podcasts are a new entry in helping people spread their content. Instead of confining yourself to limited mediums, you can go for a new look, or rather, sound. Forget long-winded blogs that barely anyone reads anymore. You don’t have to scramble to find something unique for a video that never quite hits the forever-changing algorithm. Podcasts are the in-thing that allows people to listen to your content from any place at any time.

    So why are businesses taking advantage of podcasts? Take a look at the following list of reasons to get a better idea of how podcasts help your organization:

    • You can create a personalized bond among your client base. You can use your podcast to share exciting updates, upcoming events, and more.
    • Podcasts are extremely easy to operate both for the content creator and the listener. The more convenient and engaging your medium of connecting to people is, the more leads you will be able to generate.
    • Podcasts offer users the opportunity to share audio on the platform quickly. Forget slaving hours over your blog or editing your video. Record yourself with your gadgets, and upload the audio file. You are good to go!
    • Podcasts help develop your company internally by involving all members who want to be a part of the process.
    • By garnering a considerable number of listeners, you can hook in new leads and create a supply.  This helps develop newer and considerable avenues of collecting revenue.
    • Podcasts help increase and engage referral traffic. You can share special promotion codes and in-house shop discounts.
    • Connect to your clients by sharing insights about how your organization operates with full-fledged transparency.

    Wondering how to start a business podcast? Read on below to know!

    How to Shift to a Podcast Format?

    The reason why businesses are opting for podcasts as a medium to connect with their clients is that it takes some planning and arranging of the information they put forward. If you strike the iron while it’s hot the dividends will be fruitful.

    Here is how you can get started on a podcast:

    • The first step is to choose a topic suitable for a podcast and then develop it.
    • You can then decide on the format you want to release your podcasts in for your listeners.
    • Choose your podcast instruments. High-ended equipment offers a better audio quality than the cheaper products.
    • Select your podcast software and record the slot you want to release first.
    • Work on the audio quality.
    • Use a podcast template or create one with your in-house editor to make artwork for your podcast.
    • Choose a channel to publish your podcast on and get it listed on the audio brands like Spotify, Apple, Google, etc.
    • Keep working on your podcast to help it grow and create a base.

    Now that you know how you can have a business podcast, learn how you can yield leads right from your podcast episodes.

    How to Generate Leads from Your Podcast?

    Now we come to the main part of the article where you can see how to generate leads from your podcasts. Take a look at the following pointers to turn your hobby into a business opportunity.

    1. Create content that is worth your client’s time

    This is the most crucial part of your entire podcast. It all depends on the quality and content of your podcast. If you do not have what it takes to interest your audience, you may as well give up on a podcast. Without worthwhile content, the other points on the list won’t be of use to you.

    2. Design magnates to attract leads

    Once you produce your podcast episodes, you have to create attractive lead magnets. These are incentives that will help draw in potential customers and transform casual listeners into profitable leads.

    3. Encourage email currency

    Engage your listeners to share their email addresses in exchange for free guides, promos, and advice.

    4. Create an attractive landing page for your customers

    When your listeners visit your landing page to get their hands on your offerings, it has to be alluring. Your landing page is key for your listeners to share their email addresses with you.

    5. Take advantage of social media to propagate your channel

    You can bring out consumers who are interested in your products but don’t know your brand. You can spread awareness through audio bites and promotions on your podcast page.


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    Conclusion

    Working on your podcast and seeing grow as a viable model takes time. A lot depends on the brand, the product you sell, and whether your audience is ready for it at all. Just like any other medium, you need to conduct market research to check the practicality of a podcast for your business.

    You need some patience and run a few trial-and-error approaches to see success. Podcasts may be a new technique, but they will hit more than your usual target demographic than any other medium.

    FAQs

    Can podcasts generate leads?

    Podcasting is a powerful lead generation tool. A podcast can serve as an accessible entry point for potential customers to begin engaging with your brand.

    How to increase Podcast listeners?

    Here are some tips to Increase Podcast Listeners

    1. Create a Podcast trailer.
    2. Promote podcasts on social media.
    3. Repurpose your Podcast content.
    4. Use Podcast SEO.
    5. Invite guests.

    What are the different lead generation channels?

    Different Lead generation channels are:

    • Email Marketing
    • Video Marketing
    • Podcast
    • Display Ads
    • Events
    • Public Relations
    • Webinars
    • Content Marketing
  • Smart Strategies for Growing Your Business

    The article is contributed by Gauri Bhatia – Founder and Director, The Unveiled Sagas.

    Everyone dreams of igniting inspiration through their career trajectory. I too, for that matter often boasted about having only ‘twenty-five rupees in my pocket’ when I started The Unveiled Sagas. My business partner was in a financial fix, and I being the (kind-of) only child in my family had lied to my parents to start my own business. Somewhere along the line, I feel we added all this masala to make our life seem only a little bit more dramatic.

    Eight years since, the dawning realization that life didn’t have to be that difficult has pushed me to take the simple(st) path, and I am here to tell you that no, the entrepreneurial journey is not filled with toil and heartbreak. It is simply a profession, just as easy as you make it.

    First and foremost – don’t do it because you hate working for someone else.

    Contrary to popular belief, you are not ‘boss-less’ or working on your own terms. You don’t make the rules, and you don’t have a ready team ready to drop everything for you. From working for one manager or one corporate, I have diversified my attention to working to meet my company’s revenue requirements, 110 clients’ needs, moral and political preferences, my team’s obdurate party needs and my friends’ social obligations. Not to mention, working for a start-up means that my parents can get me to run errands more often.

    Despite all of this, I cannot deny the eager anticipation that overflows when we close a big client, or when the client closes a big client because of our efforts.

    How do you optimize your journey then to ensure as smooth a ride as possible.

    Don’t be afraid to hire- or to build an office

    Optimizing cost convinced us to save on seats, and on people. For the first three years, we operated on on-call employees and garage-offices to ensure that in the time of adversity (case and point, the pandemic), our company should have clear and free-flow liquid funds.

    This was one of the worst decisions we’d ever made.

    I have nothing against freelancers and smaller offices, but operating with a team that barely saw your face deliberately questioned the strength of our company. There was a huge, visible difference between the first ‘manager material’ freelancer we hired, and the first ‘manager’ manager we brought on board. The first, was apprehensive about the opportunity- the second, aggressive and passionate about leading our team of barely three.

    Similarly, working from the garage or the extra room at home lead to an extinguished productivity, and burnouts that frequented us more often. Rather, purchasing even a flexi-seating arrangement at a co-working space boosted inter-employee morale and trust to a level that was immovable.

    Hire Young Blood

    An adamant advocate of freshers, I myself was an aggressive intern when I was in college, delving into 3 jobs besides my inter-college sports and academic career.

    Apart from that, a fresher is often moldable and flexible to learn. Experienced professionals often have a set mindset that launches them into a certain systemized career trajectory that can be inflexible. Ask a 20-year-old writer, however, to build a website and the only answer you’ll get is “I don’t know how to do it yet, but give me an hour and a Youtube connection”.

    Also, they love power, money, and authority. Their priorities are set right, and if not them, there is no hope to set the world right.


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    Diversify your corporate portfolio- and don’t be afraid of seeking ‘cool’

    Not only through your start-up and its internal clientele, but also through external portfolios. My business partner and I have had successful (and many failed) start-ups in travel, blockchain, manufacturing, skincare, marketing and AI.

    We’re blessed to have a diversified clientele that keeps us on our toes, enabling us to seek whatever seems ‘cool’- real-life experience begins where research ends, and there’s a different kind of flair in challenging your knowledge.

    Sampling through the clientele

    Our first ‘other’ start-up was through a client who wanted to diversify into manufacturing. We’d written a plethora of books and articles on the topic, but to live It first-hand was a different ballgame altogether. Convincing the client of our genius didn’t take much time- in a couple of months, we had attained a fund for marketing and hiring, and used our weekends to set up his factory and his ecommerce infrastructure.

    More often than not, founders love to stay within their comfort zones because of their mental block- “I can’t go international because I don’t have the funds”, “I cant expand my verticals because I don’t have the manpower”, or even “I cant get into manufacturing because I’m into marketing” (okay, the last one is me). Inhibiting experiences because of these small, mortal limitations is anticlimactic considering the profession that you’ve chosen. Entrepreneurs do what they want to, and then find a way to enable the journey.


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    Drop bad payers

    Mental health is above everything.

    Although I advocate the hustle culture, I firmly believe that incessantly torturing yourself is not the way to attain financial stability.

    Constructive criticism and hard to please clients often believe in your potential, and make you push yourself until you give them what they want. Compare them to people who suddenly turn into bad payers and over-critiquing audience as soon as the invoice hits their inbox, and you have a recipe for a migraine on your hands.

    I don’t often mind bargains, but after ten years in the industry and an optimized rate that I consider cheap, if I find someone who tries to cut corners, I prefer to drop them. Look for people who seek results, and not a deal, even if you are in an industry that essentially functions on discounts and quantity.

    Conclusion

    To end my argument, never forget that a start-up is the gateway to the limits of human potential, and containing childish whims like travelling the world, becoming a billionaire or even enabling world peace and hunger is nowhere near impossible. Be kind, seek innovation and test your limits.

  • Google for Startups – An Accelerator Program By Google to Support Startups

    Google for Startups is an accelerator program by Google for supporting Startups and helping them grow. It provides mentorships, training, and, guides entrepreneurs to find solutions for the challenges they face in building and growing their startups. StartupTalky took an initiative to know the details of the program – Selection Procedure, challenges to be addressed, help for women entrepreneurs, and more.

    Here are insights into Google for Startups by Paul Ravindranath G – Program Manager, Developer Relations & Head of Google Accelerator at Google India, Bangalore.

    How is Google for startups different from the traditional accelerator model?

    The Google for Startups Accelerator helps startups build successful products and businesses by focusing on 360* needs of the company and founders. Our needs analysis for selected startups helps us define a custom support plan for each of the startups that meet them at their point of need. Not only is there focus on solid tech, product strategy and growth but also on people and leadership.

    How is the selection procedure for startups?

    When applications open, startups can apply directly at the accelerator tab of Google for Startups.

    GFS Accelerator looks for startups that are meaningfully and scalably solving for the challenges of the current times. The program is vertical agnostic, but given the need to further innovation in an increasingly digital-first world, we are carefully considering verticals such as Edtech, Healthtech, Fintech, Retail & Logistics, Media & Entertainment, Agritech and Gaming.

    The 3 months mentorship program selection process has some basic eligibility criteria such as:

    • Startups need to be based out of India
    • Should preferably in the seed to Series A, B stages
    • Deep understanding/application of new-age technology

    What areas do most startups at the program struggle with/ What problems do they expect you to address?

    The program’s focus is a founder-first, founder-friendly approach to support startups in solving their business, operational, and technology challenges.

    Startups face a varied set of challenges at different stages of growth and maturity. Since the accelerator is a stage agnostic program, it presents the opportunity to work with startups facing diverse challenges. With a strong mentor base and methodologies to help with various areas, the program can address key challenges faced by founders.

    User Experience/User Interface, Product Strategy, Tech Architecture, Growth and Marketing and People Development tend to be the main areas where the program can add value to startups.

    Additionally, we also provide them with extensive training on leadership along with robust strategies for building company and product capabilities. As part of this program, founders outline the top challenges facing their startups and are then paired with relevant experts from Google and the industry to solve those challenges.

    We can see an inclination among startups towards AI and ML, where they adopt predictive decision-making capabilities, making them vital for scale based solutions.

    Is the support more tech-centric or spread across different domains? Do you plan to expand the horizon?

    Accelerator helps startups scale and be successful with strong product strategy and a robust and scalable technology approach. The 360* approach we take helps address all the key areas of concern for a startup. The goal is to constantly look to add on expertise and methodologies to help startups thrive.

    Every startup is unique and has different needs, how do you address their needs individually?

    With every class batch we attempt to identify some unique and interesting startups. Each of these businesses have different requirements and different business challenges. The accelerator is looking for startups at all stages of development that are not only using cutting-edge technology but are also helping India, and potentially the rest of the world, adapt and move forward especially in a post pandemic world.

    At the very beginning of the program, selected startups go through a complete needs analysis with a panel of experts and mentors. This exercise helps us build distinct goals and objectives for every startup that are addressed through a mentoring bootcamp, access to mentors and Google teams to help in moving their goals.


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    What are few areas which Google for startups provide a unique value? Does it help in connecting partners with govt agencies or a few of the best customers?

    Startups are connected to mentors from all over the world through the accelerator programme. As part of the programme, we have over 20 Google teams and hundreds of industry experts who assist with operational, technology, and business difficulties. Mentors bring expertise across a wide range of areas such as User Experience and User Research, Technology covering Android, Cloud, Web and more. Marketing & Growth, Leadership are other key areas.

    Additionally, the startups also find themselves to be eligible for the following perks, once they are part of the Google for Startups Accelerator Programme.

    • Equity-free support
    • Technical training on design, people, product, and growth marketing
    • Support on high-level company and product strategy
    • Google product credits and early access to new services

    What’s the format/curriculum of the program? Does it change every year?

    Google for Startups Accelerator India is a three-month cohort based program. There are typically 2 cohorts a year. While the accelerator team is based out of Bengaluru, the scope of the programme expands over the country where we handpick the best and the most promising startups to be a part of the batches.

    In light of the constraints posed by the pandemic, the accelerator currently runs as a fully digital program but is hopeful of going hybrid as things improve. During the beginning of the program, we work with the startups selected into the accelerator to determine each startup’s challenges and support required from the program. Then these startups go through an intensive Bootcamp around topics such as Product, Design, Technology, People & Growth, followed by the OKR (Objective Key Results) workshop to define their objective for the next 3 months.

    Have you ever considered a program specifically for women entrepreneurs or tier2 or tier 3 city startups?

    Despite the many strides in diversity and inclusion efforts in different industries in India and the world, we remain at some distance from true and proportionate representation of women in the workforce – be it in leadership, entrepreneurship or otherwise.

    This is a gap that we are committed to closing through various efforts within Google and beyond, across all the communities we support. Our ongoing efforts to support women entrepreneurs are one of these. To showcase our belief in the Indian women entrepreneurs, for our 6th batch we have selected around 35% of women-led startups in the mix and comprising a mix of B2B & B2C startups between Seed and Series A stages.


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    Do the alumni startups contribute in any way to the program?

    With over 100 startups graduating from the program, we have a broad set of alumni, including unicorns like Sharechat. Several Alumni give back to the program with their recommendations of great upcoming startups. They come forward to support the cohorts as mentors, speakers and more.

    Could you please share some insight on the success rates of the startups after the program?

    The Google for Startups Accelerator has mentored over 116 startups, who have collectively raised over $2 billion in funding and contributed significantly to India being one of the world’s largest startup ecosystems.

    Startups solving for key large-scale opportunities that India presents such as Drivezy, Nestaway, Sharechat were part of our early cohorts. Several companies like Niramai that apply cutting edge AI/ML tech in healthcare, specifically early detection of breast cancer have benefited with our technology input.

    These startups, along with all the others in the previous batches of GFSA, continue to make an impact in the country.

    Few things we (the whole startup community) can do to support startups across India?

    The Indian startup community is currently witnessing a maturing cycle and even through the pandemic, growth has been solid. As a startup ecosystem few trends present an opportunity for us all to make a difference.

    Women’s Entrepreneurship is an area that not only requires focus from an access-to-capital perspective, but also building programs that meaningfully provide access to networks, mentors & addressing challenges specific to women founders is key.

    So also is the area of helping founders understand how to build great teams. Employability and access to good talent have been a challenge for seed to series A companies.

    Enabling startups with insights, research and access is going to be key as they innovate and solve for India and the world.

    The biggest support that we can provide each other in this thriving ecosystem, is collaboration across the ecosystem. Collaboration with a founder first, founder-friendly community approach can make a true impact as startups help accelerate our economy.

  • Why Business Analysts are Important for Organisational Growth

    In today’s world, growth and development are important in every sector. There is development in technology, infrastructure, science, as well as management. This rapid growth is making lots of things go outdated. The products or services without technological changes are also out of the market now.

    There are lots of changes that are taking place in a business environment. The traditional methods and techniques can no longer make them grow and succeed. The new economic policies, as well as change in the consumer mindset, are also a threat to businesses. So, therefore, to ensure continuity, a business has to upgrade itself and make suitable changes. If the business is, then it will be difficult for the business to survive.

    Who are Business Analysts?
    Important Roles of a Business Analyst

    Who are Business Analysts?

    Who is a Business Analyst and what is his role

    Business Analysts are professionals who are experts in analyzing the changes and also creating processes to implement the changes in the business. In this business era, the competition among the brands is also at a high level. The brands with higher technology/best solutions/standardization are quickly replacing the traditional businesses.

    Therefore, business continuity and survival have somewhat become difficult for the companies, this has created the need for business analysis. So, Business Analysts became a growing professionals in this corporate world. Every business needs Business Analysts in their companies to help them survive in this highly competitive corporate world.

    Professionals keep constantly checking business performance and its positioning and keep identifying all the key areas which require change, or modifications. Business Analysts help businesses adapt to strategies effectively and efficiently.

    Important Roles of a Business Analyst

    The roles and responsibilities of a business analyst differ from business to business. Businesses in different sectors require variable business analysis, But there are common roles and responsibilities which a business analyst has to perform in an organization.


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    Business Continuity
    Making Strategies
    Analyzing Upcoming Changes
    Data Analysis
    Growth of companies in comparison to growth in the sector
    Make cost-effective plans
    Analyzing and Solving Business Problems
    Future Projected Goals Analysis

    Business Continuity

    Business Analysts focus completely on understanding the business, workflow, positioning, and competency. The ability of a business to sustain itself and its capacity is understood by them. Once they collect the information and knowledge, they focus on all the points interconnected and linked with the company. They keep a factor check on such points to ensure business continuity and smoother operations.

    Market Analysis

    Business Analysts do the market analysis of the products and services offered by the business. Several factors associated with market analysis like the product, pricing, positioning, promotion, etc. are considered by analysts. Market analysis is done to ensure that the product/service offered by the business is capable to achieve its objectives. Business analysts make a complete assessment of all the marketing factors which can impact their business. In large organizations, market analysts are the ones who perform such functions, But in most organizations, it is the business analysts who focus on the market part.

    Making Strategies

    Business Analysts are also the strategy makers of the organization. They create different strategies to help the businesses continue their operations and achieve their objectives. And to do so, they build several strategies like growth strategy, market strategy, team strategy, and more.


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    Analyzing Upcoming Changes

    Predicting upcoming changes helps the organization to prepare itself for the situation. It will give an idea of how to change things to move the business in the right direction.

    Data Analysis

    Business analysts gather information associated with the business in different ways. They collect the data and keep a record of such data, These data are used to do further planning. The analysts identify many alternatives to gather more results. Out of all these alternatives, they focus on the ones which can give maximum output to the business. For Example, they can select the one alternative which gives maximum returns in fewer resources.

    Growth of companies in comparison to growth in the sector

    The Business Analysts do the complete industry analysis in which the business is involved. If the business is dealing in the dairy industry, then they will do a complete analysis of the industry. After analysis, they will compare the growth of the business in comparison to the industry, If the business lacks behind the usual industry growth then they make sure and fix the problem.

    Make cost-effective plans

    Business Analyst's Definition
    Cost-Effective Planning

    The business always focuses on more output at minimum possible costs. So the business analysts create cost-effective plans to implement the required changes. There are often lots of ways and plans, but the ones which are less costly and impactful will be more productive for the organization. It will save the organization extra expenses. Therefore, analysts focus on making cost-effective plans to implement business changes.

    Analyzing and Solving Business Problems

    Business Analysts are much involved in solving real business problems. They identify and analyze threats and then try to solve the problems. They have to maintain their speed of solving problems before time. Analysts are much concerned with ensuring business health. Therefore, they try to solve business problems as soon as they can.

    Future Projected Goals Analysis

    A company has many future projected plans and goals. All these goals and plans are analyzed by business analysts to create a process and method to achieve the projected goals efficiently. They focus on minimizing time duration, making the best use of resources, and cost analysis. Cost analysis is usually done to make sure that the business can achieve its future projected goals under the estimated cost.

    Business Analysts work more on data, and reports and make decisions based according to such reports. The growing competition in the market is increasing the need for more business analysts in the corporate world. This makes business analysts a growing profession in the corporate world.

    Conclusion

    Business Analysts understand the requirements of the business and help in predicting the problems in future. They work towards the development of the organization by building a marketing strategy, researching the efficient way to run the business and interpreting the data, Hence business analysts are considered important for organizational growth.

    FAQS

    Who are Business Analysts?

    Business Analysts are professionals who are experts in analyzing the changes and also creating processes to implement the changes in the business.

    What is Market Analysis?

    The process of collecting information that affects a marketplace is called Market Analysis.

    Why is Business Analysis necessary?

    Business analysis is important to identify vulnerabilities and issues in the business or its strategies and help implement necessary solutions.

    Why are cost-effective plans important?

    Cost-effective plans are important because it helps the organisation to focus on more output with lower expenses.

  • Most Important Business Etiquettes for a Successful Career

    Business Etiquette is important for a professional as it creates mutual respect at the workplace and builds better work relations. While good communication skills and intellect can land you a job, etiquette and manner would help you build stronger professional relationships. For growth in any field, you must be well behaved along with the required technical skills. Businesses are based on trust so maintaining a healthy relationship with colleagues and potential business partners is very important.

    Always Shake Hands
    Use Professional Language
    Avoid Interrupting
    Staying Away From Gossips, Eavesdropping
    Always Be Kind
    Dress Formally

    Always Shake Hands

    Handshakes are highly significant in the business profession. A strong and confident handshake is a symbol of interest and is evident in future possibilities. Handshakes improve the interaction between the individuals and creates mutual respect. You must always take care of the amount of time you hold someone’s hand and professional sphere you must no longer hold it for more than 3 seconds or else it creates a sense of awkwardness.

    Putting the other hand above while shaking hands is an act of dominance law. Thus, one can also get a bit of an idea of the intentions of the individual by the way they shake hands with you. Therefore, a handshake is an important aspect of businesses etiquettes.

    Use Professional Language

    Language is considered as the most important aspect both in personal and professional life. It helps a person to build good work relations and perform well in a team. Inappropriate language in the workplace can cause damage to your company/personal reputation, Undermine your argument and also be fired from your job. In the business world using professional language can project you as a confident, well-mannered and intelligent person. It is very important to effectively communicate to achieve the goals. Using words like thank you, please or greetings like good morning, good evening whenever necessary makes you friendly and helps you in adjusting to your office work environment quickly and easily.

    Also in case of any problem or doubt, you should try asking for help instead of figuring out everything on your own. A person who never hesitates to ask for help. are considered to be smart and are likely to succeed since they are modest and ready to learn from others.

    Avoid Interrupting

    No person likes to be interrupted while they are delivering their speech, putting up a presentation or just presenting their idea. You must always remember never to interrupt someone until they’ve finished talking. Any modifications, enhancements icons or opinions you want to give, wait and give them at the end of the speech. Even if you think you’re interrupting for a good reason – to ask a relevant question, offer your solution to a problem, or show that you understand, it’s rude and it almost always negatively affects the interaction. Interrupting tells the person speaking that you don’t care what they have to say. If you strongly agree or disagree with any point or subject you should try to keep it with yourself and hold it inside your mouth no matter how much you feel like giving it off at the same moment. This is also evidence law that you have self-control and are not driven by strong emotions in business etiquette.

    Avoid Interrupting

    Staying Away From Gossips, Eavesdropping

    Always avoid indulging in gossip in the office. This creates a shady environment and an unreliable personality of yours in the eyes of your colleagues. Gossip in the office results in less productivity, wasting time and hinders teamwork. Even if you get to know any kind of secret talk or rumour, It is advised to keep it to yourself and never pass it on further. Gossip fuels hatred and ends up in situations where you have to take sides. Getting into gossiping will also lead you to unwanted problems which can put you in danger and may cost your job too. To build a trustworthy image you have to become a trustworthy person at work. Always try to keep your private and professional life separate.  

    Always Be Kind

    Business Relations is all about making acquaintances and that is only possible if you are kind enough to your potential business partners groups, bosses or any other colleagues. It is always advised to introduce each other at the first meeting. This is necessary to have work relations and increase contacts. Unless any two individuals already know each other, this step can be ignored. No person should be avoided in the workplace since anyone can help you in any possible way. Therefore, try to be as friendly as possible. Talk to people to make yourself visible in the workplace. Be an assertive yet never arrogant person. To be able to fit into the office environment quickly follow these simple etiquettes. It will take time to learn all of it but to ensure a safe, growing workplace it is advised to adapt to the surroundings system as soon as you could.

    Dress Formally

    Dressing professionally helps you create a positive environment, it shows how much you are invested in the role and it is also considered as the professional image of your organization to others. Even if you are not dressed professionally make sure you look well-groomed. Dressing well in a professional environment boots your confidence and commands respect. Always try to be modest in your professional attire and also ensure that you are comfortable with what you are wearing.

    Dress Formally

    Conclusion

    Business Etiquettes are the most important secret to a successful career. They make an everlasting impression of you to the other which creates mutual respect. Effective Communication is considered the best strategy to express your views at the workplace and helps you in teamwork. Good business etiquette is a valuable skill-set that will make you stand out from others, helps you succeed at work and help you land that dream job.

  • SaaS Founders Shared How they reach out to Foreign Clients?

    Every business wants to get a diverse range of growth opportunities. Expanding overseas and seeking international growth is always a temptation for businesses. Ambitious entrepreneurs are always keen to grow globally. International expansion is a huge opportunity for SaaS businesses. Thus, getting foreign clients becomes the need of businesses for this important stage of business growth.

    Here are insights shared by entrepreneurs in SaaS business on how they grabbed their foreign clients. Read to know more.

    Shayak Mazumder, Co-founder, Eunimart

    Most people would advise performance marketing to break into foreign markets. I believe that going for a catch-all GTM model is a sure-shot recipe for disaster. What’s important is to identify the type of users who will find value in the platform. In our case, we realized that our users are b2b businesses, and this is a very concentrated cohort. Performance marketing would mean 92% junk leads. As such, we opted for a mix of content, product-led growth, and channel partnerships. These channels have proved to be extremely effective for us and have led to our growth exponentially.

    Robin Das, CEO of Brandintelle

    Robin Das - CEO of Brandintelle
    Robin Das – CEO of Brandintelle

    Here are certain things you should try to grab foreign clients

    Pramod Gummaraj, CEO, Aprecomm

    Aprecomm products are B2B. Our target customers are Wi-Fi OEMs (original equipment manufacturers) and Internet Service Providers. Conferences like Wi-Fi Now and WBA were extremely useful to grab the attention of Wi-Fi OEMs and ISPs (Internet Service Providers). Press Releases using these channels are also quite effective. And there is no better marketing tool than Word of Mouth Marketing. The CXO of the Business we work with highly appreciated our product and they have in turn helped us to gain more customers.

    Arjun Gupta, Founder, Courseplay

    Word of mouth worked the best for us at Courseplay. We would ask our existing clients if they could refer any business to us and that worked the best to close international clients while we were a much smaller company.

    Shreyan Gandhi – Director and Co-founder, Comket Solutions

    Shreyan Gandhi - Director and Co-founder, Comket Solutions
    Shreyan Gandhi – Director and Co-founder, Comket Solutions

    To be honest, there isn’t one single channel that has performed the best, it was a culmination of efforts on various platforms that enabled us to expand to foreign clients. We used the LinkedIn search feature to look for prospects. Twitter & Quora are other platforms that helped us. Attending international webinars. Like I said there was no one channel that worked best.

  • 10 Ways to Boost Self-Confidence That You Need to Know as an Entrepreneur

    Believing in your abilities, powers, and judgments is what brings success in life. Self-confidence is a memory verse in our day to day life. Life feels meaningless without self-confidence. Self-confidence can be achieved by analyzing and identifying what you are good at, what value you add by doing it, believing in yourself and portraying it to other people. Never try to diminish or underestimate your abilities or look at yourself as a lesser human being. There is always a potential in everyone that can be built. Remember, every human is special.

    There are so many advantages attached to self-confidence. It brings effectiveness, deadlines can be met on time, boost concentration and commitment in our tasks and also brings motivation. All these also helps to see challenges positively, hence reducing stress. For an entrepreneur, it’s very important to have self-confidence. Every time you meet your business partners, investors or even customers, self-confidence is what everyone looks for first. Here are 10 ways to boost your self-confidence that you need to know as an Entrepreneur.

    Self-Assessment
    Self-Assurance
    Overcome Fear
    Be Positive
    Learn to Help Other People
    Set Boundaries
    Be Assertive
    Actions and Body Language
    Change Your Mentality
    Always Prepare Yourself

    Self-Assessment

    As human beings, it is important to visualize. We tend to have a poor perception of issues when we have low self-esteem. We have set goals and it is through visualization that will take you through the processes of achieving them. A fresh mind and ideas are installed when you try to assess yourself. This not only increases confidence but also boosts ego.

    Self-Assurance

    The way we see or perceive ourselves is what drives our behaviour. We should stop looking down upon ourselves and must believe that we can make it. You drive towards working on what you affirm yourself. For example, if you sit down and hate yourself or start seeing yourself as ugly, who do you expect to appreciate you?.

    Overcome Fear

    What is this mountain that is scaring you? It is you who built that! We should come out of our comfort zones and self-pity and must learn to face all the issues head-on. The insecurities that we possess will never help us. It is the experience that makes us strong every day, so whatever challenges you, do it quite often.

    Be Positive

    Every time we should see ourselves as winners, don’t dwell on something that has been done by you but wasn’t a success. In life, we need to come up with realistic goals, there are times when people have been discouraged because they set targets that are not easy to achieve, avoid doing that. Set simple goals that are easy to win first, then change as you move on. This will help keep on track of your progress.

    Learn to Help Other People

    It is always good to touch the lives of other people and make a difference in them. We should learn to mentor people with our skills and inspire them to do their job perfectly. As we practice this, satisfaction comes naturally, this way, you realize your potential and gain new tactics to solve your own problems. Self-confidence can be built naturally if one keep these things in their mind.

    Set Boundaries

    Not everyone is perfect and can be a jack of all trades. Be assertive in everything and learn to be a go-getter. Learn to say no when it is necessary. Take control over your life and demand respect where you deserve it. It is the secret of achieving self-confidence.

    Be Assertive

    How we present ourselves determines how people will judge us. When we are self-assertive our self-esteem is built. Avoid being nervous and learn to voice your opinion. This way people will be ready to listen attentively to you.

    Actions and Body Language

    Take up what you have never done before, use the skills that you have, to do the impossible. Confidence starts to rise once we employ our energy. Body language speaks a lot, it can shout insecurity and it can also show that you’re ready to take over the world. Another secret to show confidence is when interacting with people try to maintain eye contact. If you are confident, people will also be confident in you.

    Change Your Mentality

    Low self-esteem can make you feel that other people are better than you. This makes you feel uncomfortable when associating with them.  See yourself as equal with the rest, you are unique and that is what makes you strong and different. You are not less than anyone.

    Always Prepare Yourself

    Poor performance most of the time occurs because of poor planning. When we prepare ourselves, we become more confident. This is also a mark of competency in you, it will show how mentally tough you are. Unexpected surprises of life will never get you shocked if you have prepared yourself for anything and planned them accordingly. Gather necessary information on an issue that you want to tackle and break those tasks into small sequences so that you can manage them properly.

    Conclusion

    Self-confidence is one of the key things leaders should have. Decisions that you make will determine the outcome of your expectations. When you are an entrepreneur, the self-confidence that you possess shows your worth to everyone. Before expecting someone else to believe in you, you need to learn to believe in yourself. Remember, you are the leader of your life, no one apart from you can change it.

    FAQs

    What are the four signs of low self-esteem?

    The four signs of low self-esteem are:

    • Saying negative things about yourselves.
    • Self-blaming when things go wrong.
    • Joking negatively about yourself.
    • Think that you are less than other people.

    What are the three types of Self-Esteem?

    The three types of self-esteem are inflated self-esteem, low self-esteem and high self-esteem.

    Why Self-Confidence is important?

    Self-confidence is important because it helps you in taking the challenges in life that are thrown at you.

  • 7 Tips for Crushing Your First Design Startup by Ink n Bliss Founder – Pooja Bhagwat

    The article is contributed by Pooja Bhagwat, Founder of Ink n Bliss.

    Starting a new business is so overwhelming. You need to have a solid plan to build a reputation & to take your company to the next level. Here are 7 tips to help you become an effective start up right from the beginning.

    Tips for Setting Effective Startup

    1. Being Passionate
    2. Setting Goals
    3. Creating Content
    4. Creating Great Customer Experience
    5. Networking Skills
    6. Community Over Competition
    7. Taking Care of Yourself

    Tips for Setting Effective Startup

    Being Passionate

    “Passion is energy. Feel the power that comes from focusing on what excite you” – Oprah Winfrey

    If you really are willing to start & sustain your start up, being passionate about what you do is the key. You are more likely to sustain if you love what you do. You will face sacrifices, failures & low moments along the way but your zeal & your passion will keep you going. You will have the motivation & you will work tirelessly to make it happen. Without passion success in impossible.

    Setting Goals

    Goals help you create a clear path & it will make or break your business success. Of course people with goals are more likely to succeed. So setting goals & achieving them is a must.

    Spend more time visualizing your goals so that you will be more specific about what you want to accomplish. Try to define each step of your roadmap & remember it’s not just about a big picture but having some short term, small goals are also important. Commit to your goals, track them & don’t forget to reward yourself after completing the goals. Stay motivated throughout the process.

    Creating Content

    Creating new content frequently is necessary for any business industry. It reflects your areas of expertise & makes you look like an expert. It will help establish your brand & will also attract new viewers necessary for business growth.

    Though its overwhelming to choose from many different social media channels available today from Instagram, Facebook, Pinterest, YouTube, LinkedIn etc. It’s best to start with just one that you like the most & then slowly going over other social platforms. Also, planning your monthly content helps more than planning a single post. You can quickly overview all the important dates, festivals & events happening in a particular month & can plan your content accordingly. Once your plan is ready, you will be able to create creative content that will delight your audience & hence will help you grow.


    30 Startup Terms and Jargons Every Entrepreneur Should Know
    It is wise to know the startup terminologies which is common in the startup field to showcase your business plan effectively. Here are some of the startup jargons.


    Creating Great Customer Experience

    How customers feel about you & your brand is extremely important. Attracting new customers & retaining the old ones is essential for a brand’s success & that is possible only through effective customer experience.

    How do you interact with your customers? How well you behave with them? What do you do if something goes wrong? How do you handle crisis? How do you manage to give your best work within deadline? How do you implement your skills effectively? Every step of the communication is a key to creating a good customer experience.

    Always go extra mile while delivering your products or services to your clients. Stay in touch with them right from the beginning conversations till the final delivery. Your logo, packaging, professional email ID, your language, your appearance everything matters & it silently reflects on the minds of your customers & helps build brand loyalty.

    Networking Skills

    The importance of networking is obvious. A strong professional network is definitely needed for any business success. The more you network, the more you will grow & you will build long lasting connections. Networking gives you access to more people & hence more opportunities. The referrals & resources you get through networking works like magic.

    Even if you are an introvert & you don’t like to go out & talk with others, you need to do this somehow. Begin with going to small networking events happening in your area. Try starting a few conversations or just listen to others. Put yourself out there & eventually you will feel more comfortable meeting new people & staying longer at the networking event.

    Community Over Competition

    It’s easy to get caught up in the fear of ‘losing’ customers over competition but life is not a competition. In fact it’s all about relationships. Our lives are enriched by strong bonds & friendships & so does our businesses. Businesses are built on how to best serve your customers & not on how to steal your competitor’s customers. If you are not skilled enough in a particular area, pass on that work to someone else. The more you give the more will come back to you in different forms.

    I firmly believe in community over competition. Coming together & collaborating within your industry is tremendously helpful. Together we feel protected, we understand each other better & when we help each other & cheer each other on, we accomplish things on a different level. After all no one can take away your ‘YOU’ factor & that’s what sets your business apart.

    Taking Care of Yourself

    Though your business is like your baby & you want to work on new ideas 24×7, nothing is as precious as your health. It’s non-negotiable. Eating unhealthy, losing sleeps, working extra hours every day will drain you & you won’t feel energized enough to work on your goals.

    So invest good amount of time in yourself & ultimately in your business. Sleep more, eat healthy & exercise regularly.

  • Evolution of Microsoft and its Business Model

    It all started with two computer geeks who were fascinated by the world of computers. Microsoft Corporation is an American multinational technology company with headquarters in Redmond, Washington.

    Microsoft develops, manufactures, licenses, supports, and sells computer software, personal computers, and related services. The best-known software products of Microsoft are the Windows line of Operating Systems, the Microsoft Office suite, and the Internet Explorer.

    Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. In 2016, it was the world’s largest software maker by revenue. Microsoft ranked #21 in the Fortune 500 rankings 2020 of the largest United States corporations by total revenue.

    In 2018, Microsoft surpassed Apple Inc. as the most valuable publicly traded company in the world after it was dethroned by Apple in 2010. In April 2019, Microsoft reached the trillion-dollar market cap, becoming the third U.S. public company to be valued at over $1 trillion after Apple and Amazon respectively.

    The mammoth American multinational technology corporation has steered past Apple on October 29, 2021, to become the world’s most valuable company, which is publicly traded. The market cap of Microsoft was recorded at $2.45 trillion, while that of Apple was at $2.41 trillion as of November 1, 2021.

    Microsoft is among the largest tech giants, which in 2018 made over $110 billion in revenues. While Microsoft Office remains the most successful product. Other parts of the business are related to advertising,  accessible home and business software solutions, secure online storage, and search services. Microsoft business computers also occupy a central part of the current popularity that Microsoft enjoys today. As a dominant tech company, Microsoft tries to keep innovating and acquiring companies that allow it to enter new markets, quickly. If you are looking for Microsoft company information, then you can take a dive into the Evolution of Microsoft and its Business model that StartupTalky brings here in teh article ahead.

    Microsoft – Latest News
    History of Microsoft
    Evolution of Microsoft
    Microsoft’s Major Acquisitions
    Revenue of Microsoft
    FAQ

    Microsoft – Latest News

    January 20, 2022 – Microsoft seals deal with the Telangana government to set up a data center in Hyderabad. The Microsoft data center is estimated to be built with around Rs 15,000 crore worth of funds in an area spanning over 50 acres of land. The Microsoft building is estimated to be creating 300+ jobs.

    January 18, 2022 – Microsoft announced that it is acquiring gaming giant Activision, the world’s 3rd largest gaming company. The deal to acquire Activision Blizzard, as announced by Microsoft CEO and Chairman Satya Nadella, would be an all-cash transaction of $68.7 billion. Cleaning up the culture after the biggest tech acquisition in history now seems to be a mammoth task ahead!

    October 29, 2021 – With a market cap of $2.45 trillion, Microsoft becomes the world’s most valued publicly-traded company, passing Apple’s market cap of $2.41 trillion.  

    June 28, 2021 – Microsoft’s code-sharing service GitHub launches GitHub Copilot, which is meant to be an AI-driven pair programming tool that will help coders with invaluable suggestions to complete their codes easily.

    June 24, 2021 – Microsoft reveals the much-awaited release of Windows 11 will happen late this year, 2021. The update to this latest version of Windows will be free for the existing Windows 10 users via Windows Update.

    History of Microsoft

    Before Microsoft was founded, Paul Allen and Bill Gates were just two friends in an age where computers were not a frequent sight. They were avid geeks, which once led them to hack into their school’s computer. Instead of being expelled, the school asked them to help in strengthening the school’s computer performance. Maybe this kindled the spirit in them to one day serve the world with the most preferred Operating System.

    After this, both moved separate ways with Gates going to Harvard to pursue law in 1973 and Allen to Boston as a computer programmer. This is where faith stepped in. In January 1975, Allen read an article in Popular Electronics magazine about the Altair 8800 microcomputer and showed it to Gates. Gates called Micro Instrumentation and Telemetry Systems MITS, makers of the Altair, and offered his and Allen’s services to write a version of the new BASIC programming language for the Altair.

    After eight weeks, Allen and Gates demonstrated their program to MITS, which agreed to distribute and market the product under the name Altair BASIC. The deal inspired Gates and Allen to form their own software company. Thus, Microsoft was started on April 4,1975 in Albuquerque, New Mexico with Gates as the first CEO.

    On July 29, 1975, Gates used the name “Micro-Soft” – which had been suggested by Allen—in a letter to Allen referring to their partnership. The name, a portmanteau of “microcomputer” and “software,” was registered with the New Mexico secretary of state on Nov 26, 1976.

    In August 1977, the company opened its first international office, located in Japan, which was called ASCII Microsoft. In 1979, the company moved to Bellevue, Washington, and two years later it was incorporated under the name Microsoft Inc. Gates was President of the company and the Chairman of the Board, and Allen was the Executive Vice President.


    Microsoft Vs. Apple Business Model
    Microsoft and Apple are the two largest companies in the world. The business model of Apple is based on customer-centric devices and innovation. Microsoft’s business spanned across Windows, Office products, Gaming (Xbox), Hardware, Web search engine (Bing), Cloud, LinkedIn, etc.


    Evolution of Microsoft

    Microsoft Operating Systems

    As a newly formed company, Microsoft’s first operating system product to be publicly released was a version of Unix called Xenix, released in 1980. Xenix was later used as the basis for Microsoft’s first word processor—Multi-Tool Word—a predecessor to Microsoft Word.

    Microsoft's first operating system - XENIX
    Microsoft’s first operating system – XENIX

    Microsoft’s first wildly successful operating system was MS-DOS (Microsoft Disk Operating System), which was written for IBM in 1981. In the deal of the century, Gates licensed MS-DOS to IBM but retained rights to the software. As a result, Gates made a fortune for Microsoft, which had become a major software vendor.

    Microsoft Windows

    Also in 1983, Microsoft’s crowning achievement was released. The Microsoft Windows operating system had a novel graphical user interface and a multitasking environment for IBM computers. Windows is constantly evolving with Windows 11 recently launched on June 24, 2021, which is deemed to be the successor of 2015 released Windows 10.

    In 1986, the company went public, with the resulting rise in stock making an estimated four billionaires and 12,000 millionaires from Microsoft employees. The success meant that Gates became a billionaire at 31.


    Steve Ballmer—Former CEO of Microsoft
    Steve Ballmer is an American Businessman and active Investor, who served as theChief Executive Officer of Microsoft [https://startuptalky.com/evolution-of-microsoft/] from 13 January, 2000 to 4 February, 2014. He is the owner of the Los AngelesClippers of the National Basketball Association (NBA)…


    Microsoft Office

    1989 marked the release of Microsoft Office, a software package that is a collection of programs for use in an office. Still used today, it includes a word processor, spreadsheet, mail program, business presentation software, and more.

    Internet Explorer

    Following Bill Gates’ internal “Internet Tidal Wave memo” on May 26, 1995, Microsoft stepped into the world of the web. Other than Netscape, Microsoft was the only major and established company that acted fast enough to be a part of the World Wide Web practically from the start.

    The other companies acted slow, giving Microsoft a market dominance. The company released Windows 95 on August 24, 1995, featuring pre-emptive multitasking. Windows 95 Plus was bundled with the online service MSN, and Internet Explorer, a Web browser.

    Xbox

    In 2001, Microsoft introduced its first gaming unit, the Xbox system. Xbox faced stiff competition from Sony’s PlayStation, and eventually, Microsoft discontinued the original Xbox in favor of later versions. In 2005, Microsoft released the Xbox 360 gaming console, which was a success.

    Microsoft Evolution

    After this, from 2007-2010, Microsoft launched a variety of services and products like Windows Vista, which focused on features and security. Azure Services Platform, the company’s entry into the cloud computing market for Windows, launched on October 27, 2008.

    On February 12, 2009, Microsoft announced opening a chain of Microsoft-branded retail stores, and on October 22, 2009, the first retail Microsoft Store opened in Scottsdale, Arizona; the same day Windows 7 was officially released to the public.

    Windows 7’s focus was on refining Vista with ease-of-use features and performance enhancements, rather than an extensive reworking of Windows.
    As the smartphone industry boomed in 2007, Microsoft struggled to keep up with its rivals Apple and Google in providing a modern smartphone operating system.

    As a result, in 2010 it came up with Windows Phone OS. The strategy was to work more closely with smartphone manufacturers, such as Nokia. The new user Interface introduced the idea of minimalism.

    Microsoft launched Windows 8 on October 26, 2012, an operating system designed to power both personal computers and tablet computers. The Surface was also launched, becoming the first computer in the company’s history to have its hardware made by Microsoft.

    In 2015, Microsoft began an advertising campaign centering on Windows 10, “Upgrade Your World” with the tagline “A more human way to do”, emphasizing new features and technologies supported by Windows 10 that sought to provide a more “personal” experience to users.

    Other than this products like HoloLens, mixed reality headsets, acquisitions of platforms like LinkedIn, GitHub have made Microsoft a pioneer in the Tech industry.

    On Tuesday, June 29, 2021, Microsoft announces the launch of an AI-driven tool that will suggest codes for the world of software developers while they are busy coding. This new system, called GitHub Copilot, is named after GitHub because it draws upon the source code shared on Microsoft’s code-sharing service GitHub. Microsoft and GitHub developed this pair programmer with the help of OpenAi, an AI research startup that was backed up by Microsoft in 2019.  

    Microsoft’s Major Acquisitions

    Microsoft Acqusitions
    Microsoft’s Acquisitions

    With more than 250 companies under its belt of acquisition, Microsoft is nothing more than a giant, when it comes to acquisition. The latest acquisition of Microsoft came in on January 18, 2022, when it acquired Activision Blizzard, the 3rd largest gaming company, in the world’s largest tech acquisition deal that amounted to $68.7 billion. The all-cash deal that the CEO and Chairman of the American software giant, Satya Nadella announced, is expected to close the deal in FY23. However, Microsoft will face a major challenge in cleaning up the culture of Activision, a company that is facing numerous accusations of sexual harassment and misconduct.

    Microsoft’s acquisition till now has largely meant that the acquired company will work autonomously. It has been so with the companies like Linkedin, GitHub, Skype, Mojang, and more, but to handle the situation of Activision, which is currently marred by a lawsuit from California regulators that allege that the company “fostered a sexist culture” along with many other investigative stories that detail the allegations of sexual harassment internally, will require a heavier hand. Here’s a list of the last 10 acquisitions by Microsoft:

    Acquiree Name Acquired Date Price
    Activision Bizzard January 18, 2022 $68.7 bn
    Xandr December 21, 2021
    Two Hat Security October 29, 2021
    Clear Software October 22, 2021
    Ally.io October 7, 2021 $76 mn
    TakeLessons September 10, 2021
    Clipchamp September 7, 2021
    Peer5 August 10, 2021
    Suplari July 28, 2021
    CloudKnox Security July 21, 2021

    Revenue of Microsoft

    Microsoft has branched its revenue and is routinely ranked among the world’s top 100 companies organized by revenue. The Company’s revenue is divided into three principal segments:

    Productivity and Business Processes

    This includes revenue gathered by the sale and licensing of its various software products and cloud services across a range of devices and platforms. This comprises commercial and consumer licensing of Microsoft’s suite of productivity products and cloud services, including those pertaining to the Office 365 suite, content management tool OneDrive, and call services provider Skype.


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    Intelligent Cloud segment

    Comprises all revenue generated by its server products and cloud storage services, including the sale and licensing of Windows Server, Microsoft SQL Server, Visual Studio, System Center and Microsoft Azure services to commercial clients and general consumers. Revenue from the support and consulting services to develop innovative IT solutions for businesses – are also grouped into this segment.

    More personal computing

    This relates principally to its products and services that provide cross-platform utilities. This includes licensing of Windows operating systems, Microsoft patents, and Windows phones; the sale of Microsoft devices, including mobile phones and PC accessories, products relating to the Microsoft Xbox gaming platform, including Xbox Live subscriptions, transactions, third-party video game royalties, and advertising.

    Microsoft revealed that it has earned $168 bn in revenue in FY21, marking an 18% year-on-year increase. Furthermore, the American software company’s CEO and Chairman, Satya Nadella also mentioned that its operating income grew by 32% to $70 billion. Besides, Nadella also mentioned in the Annual Report 2021 that LinkedIn and the security business of Microsoft both crossed the $10 billion mark in annual revenue for the first time.  


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    FAQ

    What was Microsoft’s first product?

    Microsoft Operating Systems was Microsoft’s first product.

    When was Microsoft started?

    Microsoft started was started on 4 April 1975, in Albuquerque, New Mexico, United States.

    Did Bill Gates start Microsoft in his garage?

    In 1975, Bill Gates and Paul Allen founded Microsoft, with just a few resources and an available garage space.

    What is the Microsoft company?

    Microsoft is a software giant, a multinational technology company founded by Bill Gates and Paul Allen, headquartered in Redmond, Washington, United States.

    Who were the original founders of Microsoft?

    Paul Allen and Bill Gates are the original founders of Microsoft.

    Conclusion

    The key takeaway from the above analysis of Microsoft as a company and its revenue models is that it has constantly evolved with the market and user requirements.

    It strives to innovate and adapt to market scenarios from time to time. For an instance, when the industry switched to mobiles from PCs, Microsoft didn’t take a step back, instead, it brainstormed to set its foot by merging with Nokia.

    Another time when we saw its determination to stay in the stocks was when the company knew that Android is dominating the phone industry, it came up with platforms for cloud computing, explored the less traveled road of mixed reality by supplying HoolLens headsets.

    Microsoft also stepped into active advertising, which used catchy themes to attract more people to its core home PC values. It held strong to its belief in the requirements of a normal computer user with simple yet varied expectations. This is what made it stand out from its competitors like Apple and Google.

    At the rate at which both of its competitors are succeeding, it must be a task for Microsoft to stay in the race, but surely it hasn’t let the market or the customers get used to its absence.

  • Top 10 In-demand Profitable Mobile Business Ideas You Can Start in 2022

    In the world, there is so much flexibility to work available. If you are thinking of starting a mobile business then there are a lot of opportunities available. Companies are opening many mobile businesses on customer demand.

    We will look at some of the top ideas for mobile business, but first, let’s understand what is a mobile business, mobile business is a business where you provide the customers with your products and services at their home or different locations. For example, a food truck.

    With mobile business owners can charge a little bit high than normal for services that are delivered to the client’s door. If you can add some other services that will be an extra advantage for you. There are so many new mobile business ideas that you can start without wasting time.

    The only thing matters are the kind of mobile business you want to build. You have to treat your mobile business idea like any other company you might start, which means you include a proper business plan, market research also with a strong foundation.

    Flexibility is the major advantage of mobile business. Another strong aspect of the mobile business is that mobile businesses can bring services directly to customers. Here are some of the best mobile business ideas for 2022 that will help you start your own business.

    1. Niche Food Truck
    2. Tutoring
    3. Auto Detailing
    4. Personal Trainer
    5. Handyman
    6. Cleaning Services
    7. Salon or Spa
    8. Photographer
    9. Catering
    10. Moving Services
    FAQ

    1. Niche Food Truck

    Food Truck Business
    Food Truck Business

    Many people thought food trucks were a passing trend, but it looks like they are here to stay. You have probably seen food trucks are available for every type of food. But the most successful food truck business has a specific type of food.

    The food truck industry is growing exponentially. You have an advantage over big restaurant businesses in that you’re lighter, more flexible. Successful food truck businesses require creativity, energy, and a drive to keep going when you fail. Specializing in a particular food truck niche can help you to stand out from the crowd and be outstanding.

    2. Tutoring

    Tutoring
    Tutoring

    It is a low investment high-profit mobile business idea. If you have experience in a certain subject and like to teach others, then being a private tutor will be helpful for you. You can think of this business as a part-time income because you can manage how much you want to work and when you are available.

    You should be confident that you will be able to connect and communicate with your students to help them learn. You should have great knowledge in the area you wish to tutor in.

    It is possible to tutor in multiple disciplines, depending on your knowledge, skills, and abilities then pick those subjects. The location at which your tutor will be key for attracting clients. Parents will want to ensure that their children are safe.

    3. Auto Detailing

    Auto Detailing
    Auto Detailing

    A mobile auto detailing business allows you to bring the equipment right to your customers’ cars, washing and cleaning their vehicles while they are at work. Car detailing involves cleaning and reconditioning the interior and exterior of the car.

    Typically, detailing work is bundled into “packages,” each with a set cost. The most cost-effective choices come from local car washes, while dedicated detail companies have more options at a higher price. The most basic detail options include an exterior wash and wax, interior vacuuming, window cleaning, and surface polishing.

    If you’re willing to spend more, auto detailing companies also offer paint touch-ups, synthetic paint sealant, undercoating for wheel wells, engine washes, and even mould removal for your air conditioner.


    Top Profitable Retail Business Ideas in India (Categorized by investments)
    The Retail industry in India has emerged as fast-paced industries due to manynew retailers. Retail business in India accounts for 10% of GDP and 8% ofemployment. India is one of the top 5 retail markets in the world by economicvalue. It is one of the fastest-growing retail markets in the world. …


    4. Personal Trainer

    Personal Training business
    Personal Training business

    A mobile or in-home personal training business brings the fitness gear and workout plan to the clients. The market for fitness training is large and includes people of all ages, body types, and goals. It can be a small investment business from home.

    Most personal trainers are aligned with gyms, community centres, or sports teams; however, many work for themselves, making house calls, working with their clients’ equipment, and bringing a minimum of their supplies.

    Along with knowledge and experience in personal training, trainers should have good people skills to motivate their clients. An increasingly popular personal training business is taking your in-person personal training services to the homes or facilities of your clients.

    5. Handyman

    Handyman
    Handyman

    Many people are not capable or able to repair items in their homes that need fixing. There are so many different types of handyman services available—and different handymen specialize in different things. Time, disabilities, or simply not knowing how are some of the factors for hiring someone to fix something.

    Types of handyman services:

    • Drywall installation
    • Fixture replacement
    • Smart home upgrade installation
    • Painting for the interior and exterior
    • Power washing
    • Tile installation
    • Window repair
    • Small appliance repair

    6. Cleaning Services

    A cleaning service is another business that is easily mobilized. The cleaning industry has two primary market groups: consumer and commercial. Residential cleaning is a popular option, but you can also clean offices or retail spaces. It includes dusting, vacuuming, sweeping, and mopping the floors in all rooms. Cleaning the bathrooms, including mirrors, toilets, showers, and baths. Cleaning the kitchen, including wiping down appliances, counters, sinks, and cabinet doors. Washing and drying dishes and putting them away.

    Commercial cleaning niche:

    The commercial cleaning niche is mostly composed of janitorial services and carpet and window cleaning services. These kinds of cleaning services are employed by businesses and industrial buildings. Commercial cleaning businesses also provide a wider range of services as compared to those in the consumer cleaning industry.

    Consumer cleaning niche:

    The consumer cleaning niche, on the other hand, consists of residential maid cleaning services, carpet cleaning services, and window cleaning services. These kinds of businesses also offer other periodical cleaning services such as laundry/dry cleaning.

    7. Salon or Spa

    Salon Business
    Salon Business

    Becoming a mobile stylist could be a rewarding opportunity. A hair salon can be a steady, profitable business. The most important things a salon needs to succeed are a good culture, knowledgeable employees, and an understanding of what its services are worth.

    The greatest advantage of a beauty salon suite, for you, is that you will be your boss. You will be running your sole proprietorship. With the right experience, training, equipment, and license, you can develop a mobile salon that provides hair and nail services to your customers.

    8. Photographer

    Photography Business
    Photography Business

    A mobile photography business allows you to capture photos in unique places. It’s one of the top 10 most successful businesses to start. Even if you don’t have much experience, list out the things you like to capture. Businesses and individuals need photographers for many reasons. Businesses need pictures of their products for brochures. Magazines need photos related to the articles they’re publishing. Or you can stick with non-business photography and take portraits or photograph weddings. Managing your clients’ expectations is important to your success.

    9. Catering

    Catering is a great mobile business for anyone who cooks and likes to prepare food for people’s special events. Catering services coordinate the preparation, creation, delivery, and presentation of food for clients.

    There are three main types of caterers:

    • Mobile/delivery Catering: This type of event catering often comes in the form of a food truck, food cart, or delivery service. This option is often less expensive and less involved.
    • Hotel/Restaurant Caterers: The role of this type of catering service is to act as the intermediaries between the kitchen staff and client when planning an in-house event.
    • Private Full-Service Catering: All private event catering companies are independently owned and operated businesses. The type of catering service is often responsible for all aspects of event planning.

    10. Moving Services

    Packing and Moving Business
    Packing and Moving Business

    This completely new mobile business doesn’t require any special equipment; you only need a space to park your truck when it’s not in use. Moving from one household to another can be a challenging task.

    There are many benefits to hiring professional movers for both long-distance and local moves. When it comes to packing and moving, there is no one better for the job than an experienced moving company. Many things go along with moving like packing, moving, storage, and more. Moving can be expensive if it is not carefully planned out.

    Benefits of using a professional moving company to pack include:

    • Everything is packed and handled with care.
    • Quality packing materials are used to protect your possessions.
    • Significantly reduces the likelihood of lost, broken, and left behind items.

    FAQ

    What is a mobile business?

    Mobile businesses are businesses that are always on the move. In a mobile business, you provide the customers with your products and services at their homes, other locations.

    What are good mobile business ideas?

    Salon, Food truck, Cleaning services, and Moving are some of the profitable mobile business ideas you can start.

    What are the most successful small businesses?

    Cleaning, online advertising, gardening, web design and social media management are some of the most in-demand small businesses.