Hyderabad (Telangana), [India], May 23: A full-service digital marketing and design firm, BranDPull Services Pvt Ltd, is enabling companies in the USA and India. Founded in 2021 by DurgaPrasad K, BranDPull has grown into a comprehensive solution provider catering to the diverse needs of startups, established businesses, and brands.
Streamlined Solutions for Startups and Businesses
BranDPull provides a wide range of services under one roof, eliminating the need for businesses to manage multiple vendors. Its services encompass:
Digital Marketing: BranDPull helps businesses reach their target audience through services like Search Engine Optimization (SEO), Social Media Optimization (SMO), Email Marketing, Pay-Per-Click (PPC) advertising, Performance Marketing, Ad Campaign Management, and Influencer Marketing.
Creative Design: BranDPull’s skilled designers create captivating visuals that enhance brand identity, including logos, social media creatives, brand identity design, flyers, catalogs, marketing collateral, and even 2D and 3D animation.
Website Development: Whether it’s a landing page, an e-commerce website, or a mobile app, BranDPull offers UI/UX design and development services to create user-friendly and visually appealing online experiences.
Accounting and CA Services: BranDPull streamlines the back-office process by offering accounting and CA services, including GST registration, company incorporation, tax and IT filing, trademark registration for MSMEs, and assistance with agreements and documentation.
Professional Photography and Videography: BranDPull helps businesses showcase their products and services through high-quality photography and videography, including product photography, ad shoots and editing, and brand exposure video creation.
Brand Expansion Strategies: Looking to expand online reach? BranDPull offers advertising and business analytics services to help businesses develop and execute successful brand expansion strategies.
Recently, BranDPull hired eight more highly qualified experts and opened a fully furnished corporate office in Hyderabad. With Mr. Rajesh Pattani’s financial support, BranDPull hopes to expand its brand portfolio and reach a revenue objective of ₹50 lakhs in FY 24–25 and ₹1 crore in FY 25–26.
BranDPull understands the challenges businesses face in today’s competitive environment. Its all-inclusive service portfolio and committed staff are intended to enable companies to accomplish their objectives by building a powerful brand identity, connecting with target markets, and generating leads and sales.
With a market capitalization of over a trillion dollars at the time of this writing, Apple is among, if not the most valuable brand in the world. In recent years, it has become increasingly rare to not use an Apple product at some point in your day. In fact, as of this month, there are over one billion Apple products being used across the world. The little apple with a bite out of it has become synonymous with technology, music, and growth.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops and sells consumer electronics, computer software, and online services. Apple is considered one of the Big Four technology companies, along with Amazon, Google, and Facebook.
The company’s hardware products include the iPhone smartphone, the iPad tablet computer, the Mac PC, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the AirPods wireless earbuds. Apple’s software includes the macOS, iOS the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store, the Mac App Store, Apple Music, iMessage, and iCloud.
The history of everyone’s favorite start-up is a tech fairytale with one garage, three friends – Steve Jobs, Steve Wozniak, Ronald Wayne, and their wild passion to do something big. The two Steves attended the Homebrew Computer Club together; a computer hobbyist group that gathered in California’s Menlo Park from 1975. Woz produced the first computer with a typewriter-like keyboard and the ability to connect to a regular TV as a screen. Later christened the Apple I, it was the archetype of every modern computer hand-built entirely by Wozniak.
It was sold as a motherboard (with CPU, RAM, and basic textual-video chips)—a base kit concept. The approach was to make something simpler for the rest of us. A philosophy even reflected today in Apple’s products. The Apple I went on sale in July 1976 and was market-priced at $666.66 ($2,995 in 2019 dollars, adjusted for inflation).
According to the biography of Steve Jobs, the name was conceived by Jobs after he returned from an apple orchard. He apparently thought the name sounded “fun, spirited, and not intimidating.” The name also likely benefitted by beginning with an A, which meant it would be nearer the front of any listings.
Apple Computer, Inc. was incorporated on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $800 only twelve days after having co-founded Apple. Multimillionaire Mike Markkula provided essential business expertise and funding of $250,000 during the incorporation of Apple.
During the first five years of operations, revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $775,000 to $118 million, an average annual growth rate of 533%.
Steve Jobs was convinced that all future computers would have GUI. The first home computer with a GUI, or graphical user interface — an interface that allows users to interact with visual icons — was the Apple Lisa. Jobs adapted the technology of The Xerox Alto(the first computer to feature GUI) into a computer small enough to fit on a desktop. Despite a fantastic breakthrough, it was a commercial failure due to its high price and limited software titles.
On December 12, 1980, Apple (ticker symbol “AAPL”) went public selling 4.6 million shares at $22 per share, generating over $100 million, which was more capital than any IPO since Ford Motor Company in 1956. By the end of the day, the stock rose to $29 per share, and 300 millionaires were created. Apple’s market cap was $1.778 billion at the end of its first day of trading.
The Macintosh Computer, In 1984, Apple introduced its most successful product yet — the Macintosh, a personal computer that came with a built-in screen and mouse. The machine featured a GUI, an operating system known as System 1 (the earliest version of Mac OS), and a number of software programs, including the word processor MacWrite and the graphics editor MacPaint. The New York Times said that the Macintosh was the beginning of a “revolution in personal computing.”
Macintosh sales were initially good but began to taper off dramatically after the first three months due to its high price, slow speed, and limited range of available software. In early 1985, this sales slump triggered a power struggle between Steve Jobs and CEO John Sculley, who had been hired by Jobs using the famous line, “Do you want to sell sugar water for the rest of your life or come with me and change the world?” Jobs resigned from Apple in September 1985 and took a number of Apple employees with him to found NeXT Inc. Wozniak had also quit his active employment at Apple earlier in 1985 to pursue other ventures. He continues to represent the company at events or in interviews, receiving a stipend estimated to be $120,000 per year for this role.
In 1997, Jobs returned to Apple as the interim CEO, and a year later the company introduced a new personal computer, the iMac. The iMac was a strong seller, and Apple quickly went to work developing a suite of digital tools for its users, including the music player iTunes, the video editor iMovie, and the photo editor iPhoto. These were made available as a software bundle known as iLife.
In 2001, Apple released its first version of the iPod, a portable music player that allowed users to store “1000 songs in your pocket”. By 2015, Apple had sold 390 million units.
The iPhone
During his keynote speech at the Macworld Expo on January 9, 2007, Jobs announced that Apple Computer, Inc. would thereafter be known as “Apple Inc.”, because the company had shifted its emphasis from computers to consumer electronics. The event also saw the announcement of the iPhone and the Apple TV. The company sold 270,000 iPhone units during the first 30 hours of sales, and the device was called “a game changer for the industry”. Apple achieved widespread success with its iPhone, by October 2008, Apple was the third-largest mobile handset supplier in the world.
After years of speculation, Apple unveiled the iPad on January 27, 2010. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. Later that year on April 3, 2010, the iPad was launched in the US. It sold more than 300,000 units on its first day, and 500,000 by the end of the first week. In May, of the same year, Apple’s market cap exceeded that of competitor Microsoft for the first time since 1989.
Jobs passed away in 2011, months after stepping down as CEO, marking the end of an era for Apple, he was replaced by Tim Cook. The company continues to enjoy growth, engaging in many high-profile acquisitions, in recent years buying companies such as Beats Electronics and hardware sensor giant PrimeSense.
In the 20th century, Apple catered primarily to the home computer market, selling products which, although coming with a premium price tag were still affordable for the mass market. In the 21st century, following Jobs’ re-branding of Apple Computers Inc. to Apple Inc., Apple has focused increasingly on consumer electronics, with the iPod, the iPhone, and the iPad becoming flagship products. They continue to cater to the premium end of this market.
Value Proposition
The key to Apple’s success is majorly given to its meticulous, elegant design. Moreover, the loyal customer base formed by Apple in the initial years is still a strong standing point, with customers ready to pay time and again for flawless, high-performance, brilliantly designed devices.
Customer Relationships
Apple maintains its strong relationship with its customers by offering phone and web-chat-based customer service channels, in addition to providing in-person assistance at its various stores worldwide.
Key Activities
Apple’s key activities are investing a lot in quality control to ensure products meet the standard their customer base has come to expect. Aside from design, and quality control, branding is a huge part of what Apple does. Apple is extremely conscious of controlling the image it projects and it has painstakingly and consciously cultivated an image of quality, precision, sophistication, and class that enables it to justify the higher price tags its products command relative to its rivals.
While home computer sales comprised the majority of revenue for most of Apple’s history, in the last decade, this has changed as Apple has focussed on smaller consumer electronics. For FY 2022, the sale of iPhones generated between 40-60% of the company’s revenues and is consistently their biggest earner.
Macintosh computers were the second biggest earner in FY 2022, generating around 6-10% of the company’s revenue.
The sale of the iPad generated 5-8% of Apple’s income in FY 2022.
Sale of other products, including Apple watches and iPods generate around 8-10% of revenue.
Apple’s internet services, including iTunes, Apple Care, and Apple Pay accounted for 19.8% of revenue in FY 2022.
Apple’s Revenue Breakdown by Product for FY 2022
The key highlights of the analysis of Apple as a Tech giant are that when the need felt to a shift from the computer industry to consumer electronics, it didn’t wait for the numbers to slump, it immediately started working on newer products.
It worked really hard to maintain the quality standard and never compromised on it even if the sales fluctuated.
Another major reason for Apple’s dominance in the upper crest of digital products is the customer relations it has maintained over the years. The brand loyalty that we see when it comes to Apple’s tribe is unmatched by any other company.
The user-friendly interface, attractive updates, and excellent customer service never let Apple’s presence fade away despite the extravagant costs.
Apple also works on its advertising strategy, launching exciting ads that ultimately make it the talk of the industry. Whether the reputation is positive or negative, Apple makes sure that it does not let the popularity descend. This constant adaptation and perseverance is what makes it sit on the trillion-dollar throne.
FAQs
When was Apple founded?
Apple Computers, Inc. was founded on April 1, 1976, by Steve Jobs and Steve Wozniak.
What is Apple’s first product?
The first Apple product was launched on April 11, 1976. It was just a fully assembled motherboard, with about 60 chips.
Who is the CEO of Apple?
Tim Cook serves as CEO of Apple since 24 Aug 2011.
Entrepreneurship is a journey riddled with numerous challenges, but none more pressing than the constant need for business development. Running a business is a demanding, ongoing process that requires various tools and initiatives to grow and succeed. The workload is tremendous and it’s impossible to do everything on your own. So, what’s the solution? Turn to technology to ease the burden.
Thankfully, tech experts have designed numerous business development tools and applications to assist entrepreneurs in their journey. These apps are designed to boost your business and take care of important features, providing you with some much-needed relief. However, with so many options available, selecting the best app for your business can be a daunting task.
To ease the process for young entrepreneurs, we’ve created a list of must-have apps and tools for business development. These powerful tools can help take your business to the next level, making your life as an entrepreneur much more manageable. So, without further ado, let’s take a look at these apps and get started on boosting your business.
Lead Activation, Conversion Optimization, Email Productivity, Lead Tracking
RocketBolt – Best business development software
RocketBolt is the trendy app to manage all your emails and make them easy to read. The only email tracking plugin, which is actually fun to use. RocketBolt can be easily added to any website in less than 5 minutes, and quickly drive more sales and more social media engagement without any additional management or maintenance. Great UX/UI, neat features, super easy to use. Eminent tools for business development.
Online meeting, screen-sharing, collaboration, HD video conferencing
GoTo – Best business development tool
GoTo is a prominent provider of flexible-work software, offering a suite of tools designed to facilitate communication and collaboration with customers and colleagues. The GoTo mobile app is a secure and fully integrated solution that includes phone, messaging, meeting, training, and webinar features, enabling users to work anytime, anywhere.
In addition, GoTo’s software also provides multi-channel inbox communication capabilities, allowing users to manage all their communications through a single platform. With support for SMS, webchat, and social media channels, businesses can effectively meet the increasing expectations of their customers.
GoTo is dedicated to empowering businesses and professionals to connect and collaborate seamlessly. With its comprehensive suite of flexible-work software, GoTo is an indispensable business development tool for anyone looking to maximize their productivity and efficiency.
Twitter serves the public conversation. Twitter is a ‘microblogging‘ system that allows you to send and receive short posts called tweets. Twitter allows helping the world connect, debate, learn and solve problems is what draws us to careers at Twitter, and it’s what keeps us here.
Twitter can aid in business development by helping businesses build brand awareness, connect with customers, expand reach, and promote their products or services. It provides a platform for businesses to engage with their audience, establish themselves as industry leaders, and increase their visibility to a wider audience.
Online Professional Network, Jobs, People Search, Company Search, Address Book, Advertising, Professional Identity, Group Collaboration
LinkedIn – professional networking site
LinkedIn is a social networking platform designed specifically for professionals and businesses. It allows individuals and organizations to create profiles, connect with other professionals, and engage in business-related conversations and networking. LinkedIn connects the world’s professionals to make them more productive and successful. LinkedIn is the world’s largest professional network.
LinkedIn can aid in business development by providing a platform for professionals and businesses to connect, network, and engage in business-related conversations. It can help businesses with recruiting, building brand awareness, expanding their network, and sales and marketing. LinkedIn is a valuable tool for businesses looking to grow and establish themselves as industry leaders.
Pricing:
LinkedIn’s basic version is available for Free. However, different pricing plans are offered for job seekers, recruiters, and sales professionals.
Slack is the place where people can effectively work together, find important information, and access hundreds of thousands of critical applications and services to do their best work. This app is best for you if your team works remotely and you want to constantly stay in touch with them. This is a very easy and simple communication app to contact your whole team together remotely.
Slack is a team collaboration platform that can aid in business development through its centralized communication and collaboration features. It allows for quick and efficient communication and facilitates collaboration through file sharing and project management tools. Additionally, Slack can integrate with other business tools, further streamlining workflows and enhancing productivity.
Visual collaboration tool for shared project perspectives
Trello for business development
Trello is a project task management tool that gives you a visual overview of what is being worked on and who is working on it. This creates a system that allows for individuals or teams to track a project and collaborate or contribute where they can be most useful or where it is most needed.
It allows teams to collaborate, delegate tasks, and track progress, making it easier to stay on top of project timelines and goals. Trello’s customizable boards and cards can be tailored to fit the specific needs of a business, and it integrates with other business tools, further streamlining workflows and enhancing productivity.
Google Drive is a free cloud-based storage service that enables users to store and access files online. It can aid in business development by providing a centralized location for storing and sharing files. It allows you to share the documents with your whole team together and prevent yourself from the hassle of sending emails separately. The Google drive provides the 15 GB free space to backup your important files. Google drive is the very best cloud storage app.
Prezi is the cloud-based presentation platform that helps you connect more powerfully with your audience. Prezi’s open canvas allows you to navigate through topics freely, encouraging interaction and collaboration between you and your viewers. The result is conversational presentations that are more natural, more engaging, and more memorable.
Newsle is a web application that allows users to follow real news about their Facebook friends, LinkedIn contacts, and public figures. The app will keep you one step ahead and provide a short description of the trending news. The app is very simple and saves lots of time, and provide you with the latest information.
LinkedIn Acquired News Alert Startup Newsle
Pricing:
Newsle is Free to use.
SyncUp
Website
Syncup.at
Rating
3.9/5
Headquarters
Austria
Company Founded
2013
Specialties
Secure collaborative space
SyncUp – business development software
SyncUp is a new productivity tool for outbound business professionals that simplifies collaboration with potential and existing clients. SyncUp allows you to invite one or more people by email to join a secure collaborative space which is just one click away. There are no passwords to remember or codes to enter.
Pricing:
Plan
Monthly Price
Free
$0
Business
$29/month/user
Enterprise
$99/month/user
Calendly
Website
Calendly.com
Rating
4.7/5
Headquarters
Remote
Company Founded
2013
Specialties
Meeting scheduling with Prospects
Calendly – business development tool
Calendly is a scheduling software that can be useful for business development. It allows businesses to schedule appointments with potential clients efficiently. Calendly can be used to schedule discovery calls, demos, and meetings with clients. It also integrates with various other tools, such as CRMs and video conferencing platforms, making it easy to manage the entire scheduling process. Additionally, Calendly offers features like reminders and time zone detection to ensure meetings are never missed. Overall, Calendly can help businesses save time and improve their efficiency when it comes to scheduling meetings and connecting with clients.
Google Alerts is a tool that can be used to stay informed about updates related to specific topics of interest. When a user sets up a keyword or search term, Google Alerts will send email notifications whenever it finds new results on the web that match that search term. These results can include web pages, news articles, blog posts, and research studies. By using Google Alerts, users can stay connected with the latest developments and trends related to their areas of interest. This can be particularly useful for business professionals, researchers, or anyone who wants to stay informed about a particular topic.
Boomerang for Gmail is a tool that can be useful for business development. It is a browser extension that integrates with Gmail and allows users to schedule emails to be sent at a later time, set reminders for follow-up emails, and track email opens and responses. With Boomerang, users can ensure that their emails are sent at the most optimal times and can keep track of their interactions with clients or potential clients.
Additionally, Boomerang offers features like email scheduling and follow-up reminders, which can help users stay on top of their email correspondence and improve their overall efficiency. Overall, Boomerang for Gmail can be a valuable tool for business professionals looking to streamline their email communication and improve their business development efforts.
Gong.io is a conversation analytics platform designed for sales teams. The platform uses artificial intelligence and machine learning to analyze sales conversations and provides insights to help sales teams improve their performance. Gong.io can record and transcribe sales calls, and then analyze the conversations to identify patterns, highlight key moments, and provide feedback on areas that need improvement. The platform can also be used to monitor sales performance in real-time, allowing sales managers to provide coaching and support to their team members.
B2B prospecting tool for sales and marketing teams of any size
LeadGrabber Pro is a lead generation software designed for businesses and sales professionals. The software enables users to quickly and easily capture leads from various sources such as social media, online directories, and websites. LeadGrabber Pro can automatically capture contact details such as names, email addresses, phone numbers, and job titles and transfer them to a database or CRM system.
Rapportive is handy for Gmail users because it shows you extra information about your contacts if you are using Gmail. When you open up your Gmail account, you can click on a contact and that person’s LinkedIn profile will appear on the right.
Pricing:
Rapportive is Free to use.
Adobe Photoshop
Website
www.adobe.com/in/products/photoshop.html
Rating
4.8/5
Headquarters
San Jose, California
Company Founded
1990
Specialties
Image and graphic design and editing
Adobe Photoshop for business development
Adobe Photoshop is a graphics editing software that can be used for business development. Photoshop can be used to create marketing materials such as flyers, brochures, and banners. It can also be used to design graphics for social media platforms such as Facebook, Twitter, and Instagram. Additionally, Photoshop can be used to develop branding assets such as logos, business cards, and other visual identity elements.
Adobe Photoshop can be a valuable tool for businesses looking to improve their visual communication and develop high-quality marketing materials.
Pricing:
Adobe Photoshop offers 7-day free trial, then ₹1,675.60/month.
QuickMail is a sales automation software that can be used for business development. It enables users to create and send personalized cold emails to potential clients and track their engagement with those emails. QuickMail can also automate follow-up emails based on the recipient’s response, allowing users to keep their prospects engaged and move them further down the sales funnel.
Sync is a file sharing and storage platform that can be used for business development. It enables users to securely store, share, and collaborate on files and documents with colleagues, clients, and partners. With Sync, users can access their files from anywhere, on any device, and collaborate with others in real-time.
Pipedrive is a customer relationship management (CRM) platform that can be used for business development. It enables users to manage their sales pipeline, track leads, and automate sales processes. With Pipedrive, users can easily visualize their sales funnel, identify bottlenecks, and take action to move leads through the pipeline.
The right business development software can make all the difference when it comes to driving growth and success for your organization. There are a wide variety of software tools available to help you achieve your goals. From sales automation platforms like QuickMail and Boomerang for Gmail to file sharing and storage platforms like Sync, there are plenty of options to choose from. And with CRM platforms like Pipedrive and lead generation tools like LeadGrabber Pro, you can easily manage your sales pipeline and find new opportunities for growth.
Whatever your business development needs may be, there is a software solution out there that can help you achieve your goals. By investing in the right software tools and platforms, you can streamline your workflows, increase efficiency, and ultimately drive greater revenue growth for your business.
FAQs
What is business development software?
Business development software is a set of tools and platforms designed to help businesses improve their sales, marketing, and branding efforts. These software tools can include customer relationship management (CRM) platforms, lead generation tools, sales automation software, and more.
Is business development in high demand?
Yes, business development is in high demand, particularly as companies look for ways to drive revenue growth and expand their market share.
How can business development software help my business?
Business development software can help your business in a number of ways, such as improving your lead generation efforts, streamlining your sales process, enhancing your marketing and branding efforts, and more.
What are some popular business development software tools?
Some popular business development software tools include Pipedrive for CRM, LeadGrabber Pro for lead generation, Boomerang for Gmail for sales automation, Adobe Photoshop for branding and design, and Sync for file sharing and storage. However, there are many other software tools available, and the right choice will depend on your specific business needs.
How can I choose the right business development tool for my business?
To choose the right business development tool for your business, start by identifying your specific needs and goals. Consider factors such as your sales process, marketing and branding efforts, and team collaboration needs. Then, research and compare different software tools and platforms to find the ones that best meet your requirements and budget.
How do you keep track of business development?
You can keep track of business development by using a customer relationship management (CRM) platform to manage your sales pipeline, track leads, and automate sales tasks. You can also use data analytics and reporting tools to measure the success of your business development efforts and make data-driven decisions.
A new year’s resolution is a kind of promise a person makes to bring change. Not just individuals make new year’s resolutions for themselves, but business owners do it for their businesses too. In 2022, They had taught us many things, the new normal followed by the pandemic is the ultimate truth now. To be prepared for the future and how to manage all things, especially in business. So all businesses want to make 2023 better and the requirements for the organization.
There are so many new year resolutions every entrepreneur should make so that they can see great growth in their respective businesses. Resolutions can be goals you want to accomplish over a short period (short-term goals) or goals you want to accomplish over a year or many years (long-term goals).
The end of the year is the time when all businesses set up a plan for the next year and fill the gap that is not covered in the past year. In this article, we will talk about some new year’s resolutions that every entrepreneur should make for the success of their business. So let us get started.
Time management means prioritizing things for one’s life and activities. By doing so, you can reduce your stress. The main goal of time management is to be productive. When you are aware of what you need to do, you can better manage your workload. Forgotten items, details, and instructions always make us do extra work.
We often talk about time management in our daily life. But do we really know what it really means? When you manage your time, It means you are prioritizing your tasks. So that you can create more time for other things in your life.
Being on time and working produces great opportunities. By being on time, you are able to start meetings and projects, and your workday is properly managed. Discipline helps you to manage both your time and tasks. It helps you to separate emotions from your tasks. When you are away from your emotions and worries. That is when you perform well.
Initially, start with small goals that are part of a bigger goal. Most bosses and companies make blunders by giving unrealistic targets to their employees, but that always backfires and reduces the productivity of the employees.
Expand Your Business
Growth and expansion are key goals for almost all entrepreneurs. Growing your customer base is important for business success. Most businesses target their sales and marketing efforts to specific customer markets based on demographics like age, gender, location, interests, activities, and values. The idea is to market and sell existing products and services.
Social media is a powerful tool to promote your business to potential customers and gain valuable insight. Analyze new opportunities in business. One of the best and most effective ways to grow a business quickly is to build an email list. Many entrepreneurs find initial success in copying a competitor’s business model. But it is not a healthy practice in the long term. It is about making your presence everywhere possible. However, quality should not and must not be compromised over quantity. So select online platforms carefully apart from your website.
It is said that in the 21st century, one skill that requires the most and will be relevant is the ability to inspire others. Personal value is like a magnet that attracts all good things into our lives—the greater our value, the greater our reward. Since the solution to having more is becoming more, we must be in constant search for new ways to increase our value. When you work for yourself, you inspire others by your action and not by words.
Work on your Health
Search volume of “Gym near me” spikes near January every year
Entrepreneurship is always considered a demanding job. Being a businessperson is a hectic job on earth, but so is our health. When we consider the word ‘health’, we think we have to join a gym or go 10 or 20 miles running or lose weight.
However, health means balancing one’s life physically, emotionally, and mentally. In terms of physical fitness, we can follow the WHO recommendation of 10,000 steps daily for adults and for mental and emotional beings, and we can do yoga, meditation, or deep breathing according to our schedule.
Secure Your Business
Protecting your business against losses means securing your employees, customers, building, equipment, and revenue-related assets. According to CBS, over 80% of businesses have reported that their systems have been hacked. Security cameras and other technologies can also help protect your company from harassment or performance issues.
The first and most obvious security investment to make for your business is to install surveillance cameras. Modern business is almost impossible without a network where data is kept and shared among employees. If you have employees, keeping accurate records can greatly improve your payroll accuracy and reduce the risk of overpayment.
A recent Gartner study found that 90% of companies that suffer major data loss close within two years and that 80% of business owners have no plan to protect their data.
Lead Through Crisis
“During a crisis, your goal is to reduce loss and keep things operating as normal as possible.”- Gene Klann
The Coronavirus pandemic is a reminder of how rapidly things can change for businesses. When you are in a crisis, most people are terrified and unfamiliar with the situation. Effective leaders can remain calm and maintain a sense of perspective.
Organizational leaders faced the current coronavirus (COVID-19) pandemic and associated disruptions in the global economy. Sustainability is going to be a major challenge for a large number of businesses.
To overcome this crisis, it is always advised to think about the long-term rather than the short-term. However, you need to plan and work for small-term goals, which will be part of your end vision.
Important steps to lead through a crisis:
Connect as a human.
Stay on top of the information.
Act Responsibly.
Choose people over profit.
Leaders can prepare their organization to deal with the crisis by acknowledging it.
Do not try to control and manage everything. Let things take their own turn.
Make yourself available to your employees and people. It is the most important thing to do in a crisis.
Addressing your feelings and needs is as important as taking care of others.
Decisions like to act or avoid may come at a greater personal cost. Remember the saying by Simon Sinek, “Leaders eat last.”
Flexibility in thinking is crucial while dealing with any crisis.
Work-Life Balance
There is a difference between work and life, which, for entrepreneurs, is rarely true. Deciding when you are available can be much easier than deciding when you are not available. It is hard to inspire and enroll others when you are not healthy. Be “you” in every situation. You should have less stress, more peace, and more harmony in your whole life.
By doing meditation, anxiety, focus, and productivity will be improved. During your working hours, make yourself readily available by phone to your customers. After working hours, communication via phone should only be allowed in an emergency.
Making time for yourself and your family makes for a better personal life, and it also gives you the time you need to reenergize so that you are at your fullest potential when you are working. The most important thing is to learn and grow from mistakes so that you can change what needs to be changed to help you, and your relationships.
Learn Something New
Learning new things has its own set of advantages which brings success and helps you become a better version of yourself. Whenever you make up your mind to take up something new, you get to know different people which helps you get a better idea of life. You can always grow, increase your knowledge base, and improve your skills to better yourself. Developing a new skill will influence the way you do things daily today and it will make doing things quicker and easier, saving time, energy, and stress.
Reading books can be a boon for entrepreneurs. Reading not only supplements us with knowledge and information, but it also increases our focus and analytical skills. On the other hand, a bunch of books on entrepreneurship or critical problem-solving will put you much ahead of your competitors.
Learning new things makes things interesting for you.
When you learn something new, your mind’s horizon and your perception change.
Join New Networking Group
Whether you are interested in strengthening your network or furthering your, career professional networking organizations can be a great option for you. Professional organizations can enhance your personal and professional development and provide endless networking opportunities. Being part of a networking group gives you a great chance to discuss ideas with your friends and associates.
Network groups are a useful source of strong referrals that can boost your business. Professional organizations sometimes offer courses, seminars, and lectures to keep themselves and their members up to date on the latest industry innovations, research, and trends.
As Pablo Picasso said, the true meaning of life is finding your gift and the purpose of life is to give back to the community where we come from. Whatever we earn, not only in terms of money but in every realm of our lives. We should try to distribute to others; that is the way the universe works.
Conclusion
New year resolutions are just a way to give an ultimatum to yourself to fulfill all your short-term and long-term goals. The concept of a New year, a brand-new beginning is taken here and business owners often use this to push themselves to make their businesses bigger and better. The above resolutions are important for every business so that they can enjoy the taste of success.
A visitor once visited Nobel Prize winner physicist Niels Bohr and, having noticed a horseshoe hanging above the entrance, asked skeptically if the professor believed horseshoes brought in good luck for him. “No,” Bohr replied with a smile; “However, I am told by the sender that it brings luck even to those who do not believe in it.”
The above-quoted line “that it brings luck even to those who do not believe in it” is the perfect fit for new year’s resolutions as well. They work for those people as well even if they do not believe in it.
FAQs
What are New Year’s Resolutions?
New year’s resolutions are good practices and new changes one wants to implement in the new year and continue throughout the year.
What are some resolutions entrepreneurs make every year?
Some of the resolutions that entrepreneurs make are:
Augmented Reality has emerged to become pivotal in the ways in which humans are reimagining their lifestyles. It has enhanced user experience and business efficiency in a tremendous manner. Irrespective of the nature of businesses, companies have been leveraging the capabilities of Augmented Reality so much so that the industry is expected to deliver a global revenue of $340 billion by the end of 2028.
Studies also reveal that by the end of 2024, there will be over 1.3 billion augmented reality users. This emerging technology has the power to bring better efficiency into the organization.
AR in India has got a large market to tap into which makes it all the more path-breaking and revolutionary. The Indian Augmented Reality market is expected to grow at a rate of 38.29% by 2027.
The digital transformation of the country along with the availability of various AR devices aided by high investments has boosted the penetration of AR in the Indian market. This article will look at some of the leading AR companies in India.
India is still developing in AR compared to the work of Microsoft and its hologram-themed augmented reality glass or Google’s Tango projects. Many of the AR startups in India are trying to set a benchmark in the world of AR Startups. There are a total of 104 AR startups in India.
Founded in 2016, Imaginate is an Augmented Reality, Virtual Reality and Mixed Reality enterprise that provides custom-made 3D content to enable immersive training and support for various equipment and processes. It was found by Hemanth Satyanarayana.
Imaginate- 3D Content Developer
They have been rated as top agencies by Gartner, Forester and IDC. They have extended their support through AR services to various industries including Automotive, Aviation, Construction, FMCG, Healthcare, Banking and Manufacturing.
Startup Name
Imaginate
Headquarter
Hyderabad
Founder
Hemanth Satyanarayana
Founded
2016
Funding
$500k
Products
Austom-made 3D content
Parallax Labs
This Mumbai-based startup is the first of its kind that uses AR, VR and MR for the defense and enterprise sector. They aim to become the best AR company in India by providing end-to-end customer solutions. They have played a significant role in improving practices at the Hindustan Uniliver plant as well.
Parallax- Virtual Solution Provider
Startup Name
Parallax Labs
Headquarter
Mumbai
Founder
Vivek Surve, Krupalu Mehta
Founded
2018
Funding
$500k
Products
VR, AR & MR Content Development Startup Studio
Tata ELXSI
Recognizing the rise of the world to embark on a new immersive experience, TATA ELXSI attempts to become the key player in the field through innovation. They assist customers in their quest to find creative solutions to their problems and bring meaningful connections and experiences.
TATA ELXSI- Virtual World
By providing end-to-end immersive experience solutions, the firm prepares the workforces of various industries to improve productivity, reduce cost and enhance customer experience.
Startup Name
TATA ELXSI
Headquarter
Bangalore
Founder
TATA Group
Founded
1989
Funding
Self Funded
Products
Video Analytics Solution, Robot Taxi, V2x, TESA
PlayShifu
They are an Augmented Reality based toy company that brings in interactive toys and games that are heavily rooted in AR technology. By providing educational playing experiences to the kids, PlayShifu aims to revolutionising the use of AR within the paradigm of child growth and development.
PlayShifu- Educational AR Startup
They cater to kids of age 4-12. Their carefully crafted AR-based toys and games are crucial in developing skills like critical thinking, geography, engineering etc.
Startup Name
Play Shifu
Headquarter
Bangalore
Founder
Dinesh Advani, Vivek Goyal
Founded
2016
Funding
$35.4m
Products
AR-based STEM Toys & Educational Games for Kids
Gophygital
Focusing on the gaming industry, Gophygital uses Mixed Reality to provide immersive, experiential solutions to clients. They also work along with various other segments including education, healthcare, retail, and lifestyle. All of their products have strong elements of gamification.
Gophygital- Top AR Startup in India
Their team have a unique mix of engineers, artists and psychologists to refine their technology to its purest form and also make the most out of it. They have a diverse client base which has helped them score greater heights. Some of them are Atara, Carlsen, Kotak bank, IPCA, Piramal, TATA and Mahindra Rise.
Startup Name
Gophygital
Headquarter
Mumbai
Founder
Ninad Chaaya
Founded
2016
Products
Use of Mixed Reality to provide immersive, experiential solutions to clients
Tetrahedron
Tetrahedron.in is a VR and AR company based out in the manufacturing industries in Defence, Consumer durables, FMCG, and Pharmaceuticals along with education & training in schools, colleges & universities. They focus on the details of presenting the respective products of the company in a holistic manner by aiding with the required services.
Tetrahedron- Top AR Startup in India
InfiVR
This company that gives Virtual Reality, Augmented Reality and Mixed Reality based solutions to their customers was founded in 2018. Rather than replacing human capabilities, they seek to enhance them by finding novel solutions to core issues.
InfiVR- AR and VR Startup
They focus on sectors like aviation, aerospace, healthcare, pharmaceuticals, automobiles etc. What makes them unique is their approach toward technology as an extension of human intelligence and eyes rather than as a separate entity. They look forward to making their services cheap and affordable to all as a part of their service enhancement initiative. The company is based out in Bangalore.
Startup Name
InfiVr
Headquarter
Bangalore
Founded
2018
Funding
Self funded
Products
Enable clients productivity using AR/VR
Quy Technologies
Founded in 2010, Quy Technology Pvt Ltd primarily gives mobile app development services. Although they are based in India they have clients all over the world including U.S., UK, Canada, UAE and Europe. They use their expertise in AR, VR and MR to expand the digital footprints of their clients.
QUYTech- Top AR Startups in India
They focus on areas like eCommerce, Healthcare, Training & Development, Retail, Real Estate, Entertainment, Education, Manufacturing, FMCG etc. Today, they have delivered over 350 projects to their clients all over the world.
Trezi
Trezi is an AR software company which is one of the top 10 AR startups in India. Trezi is based in Noida and was founded by Gautam Tewari in 2014. It is an immersive virtual reality product that allows experiencing the designs with the help of 3D modeling software & architecture software. Trezi lets architectures showcase their building plans using AR.
SmartVizX is one of the best solutions provider companies in the AEC(architecture, engineering, and construction) industry. SmartVizX creates an interactive virtual environment for experiencing arenas and spaces that haven’t even been physically built. It currently focuses on building a virtual environment for the real-estate & design industry.
Simulanis is one of the top AR companies in India. It provides AR-based solutions for field force productivity. Simulanis is one of the top AR companies in India. It provides AR-based solutions for field force productivity. Simulanis is also a multi-award-winning Ed-tech company. It develops Augmented, Mixed, and Virtual Reality software applications for Education, Skilling, and Industrial Training
Kalpnik has developed a platform for people to experience remote places and events. Its product VRDevotee lets users experience immersive religious and spiritual places. Its app which is available on both android and ios has over 1.27 lakh downloads.
VRdevotee
Startup Name
Kalpnik
Headquarter
Noida, Uttar Pradesh
Founder
Apul Nahata, Ashwani Garg, John Kuruvilla
Founded
2016
Funding
USD 526K
Products
VRDevotee
Jadooz
Jadooz is an Virtual reality cinema theater and solutions provider in India. Jadooz is a chain of multiplexes which Provides a 50-80 seater cinema, virtual reality center, gaming pods and a cafe which allows users to enjoy films, VR experiences, and VR gaming. It was founded in 2017 by Rahul Nehra and Shobana Chandrakumar.
GreyKernel is one of leading and most-awarded Virtual Reality and advance visualization startup AR startup in India. It creates immersive & gamified content for Training, Simulation & Education.
Startup Name
GreyKernel
Headquarter
Noida, Uttar Pradesh, India
Founder
Abhishek Gupta, Pranshul Chandhok
Founded
2015
Products
Education, Training & Simulation
PerspectAI
PerspectAI is an assessment tool that measures human potential by Loop Reality. It provides game based assessment tool that help organizations hire talent. It employs AI to help organizations make data-driven talent decisions.
Startup Name
PerspectAI
Headquarter
Hyderabad, Andhra Pradesh, India
Founder
Jignesh Talasila, Karthik KV, Ravi Teja Koneru, Ravi Theja Muthu, Sai Suraj Vanka
Founded
2016
Funding
USD 275k
Products
Game based Assesment
The three most prominent markets in AR/VR are entertainment, manufacturing, and healthcare. There’s an immense demand for AR/VR since the coronavirus outbreak has forced the cancellation of events. there is also a growing demand for AR/VR in the education sector. Many companies in India are stepping up their production as the demand for AR/VR has increased. Many of the AR startups in India are upping their game to become the forefront runner in AR space.
Conclusion
India is driving faster to its goal of making the country more technically sound. With the boost given by the cutting-edge technology employed through AR, VR and MR, a lot of companies are coming to the forefront so as to make business easier for their clients.
Through the application of AR to each and every aspect of doing business, the clients and the companies are able to engage in a mutually beneficial relationship. The scope and market of the industry are only increasing by the day which means that there is still room for many more startups to come.
With the amount of importance that the Indian government gives to digital and technological development in the country, especially through Digital India, the country can witness significant penetration of AR and related technology in the future.
FAQ
What is the Future of Augmented Reality?
Augmented is one of the top emerging innovations which is opening abundant opportunities for the businesses. Analysts predict that the AR market will reach $198 billion in 2025.
What is the difference between AR and VR?
AR combines the real world with the digital element i.e it let you see everything in front of you without using any Headset whereas VR is an alternative world replaces with a simulated one with the help of devices.
Where is Augmented Reality used in Business?
Use of AR Technology is not limited to only few industries like gaming and entertainment industry. It is being used in many industries to solve business challenges. It is being widely used in following sectors nowadays for e.g-
Design and Construction
Printing and Advertising Industry
Healthcare Sector
Training & Education
Maintenance & Repair
Retail Industry
What are the advantages of AR?
Augmented Reality can help create an entirely new, interactive experience for users. Here are top advantages of AR-
The world is witnessing a huge rise in the number of startups in recent years. Many youngsters are showing interest in developing innovative ideas and starting their own businesses. Thanks to affordable technology for feeding ideas and options to those young entrepreneurs to shape their dreams.
The first and foremost thing that a startup requires is a fund. However creative the idea is and however talented the founder is, the startup will never take a step further without funds. So, how can a startup raise funds? There are various investors and venture capitalists who are ready to fund startups with excellent business ideas and a knowledgeable team.
The primary thing that the founders should do is impress the investors with the pitch. The pitch deck should contain such things that should convince the funders to release money from their pockets. Let us know more about the pitch deck and the elements it should carry most importantly in it.
A Pitch Deck is a presentation that gives an overview of the startup to the investors. It should contain all important information about our business like its nature, demand in the market, future plans, strategies, etc. Informative and short pitches are the ones that gain the interest of investors.
Initially, Pitch Deck serves to be the face of a startup and it is how we introduce our company to the financial backers. The first impression it creates stands out to be crucial. So certain things that cultivate trust in the survival, success and future of your startup have to be considered and included while getting the pitch ready.
Important elements to be included in your Pitch Deck
The following article covers the important requirements for a pitch deck:
Product
If yours is a product-based startup, then take your product to the investors. Get them to know your product personally. Sometimes, your product might speak more than your words. Let them use your product and know it well. Even if your product is in the development or underdeveloped stage, create some samples or models to present to the investors. The visual presentation would give you an added advantage during the pitching.
Problems
Give a brief explanation of the problems you are facing as a business. Explain where the problem exists, the reason for its existence, where future issues can arise and so on. A simple narration with a relatable example could help investors understand the problems better. This might gain you a positive note on your in-depth business knowledge and a solution to the problem. Even if the investors fail to invest in your startup, their experienced advice could be of great help in the future.
Solution
Moz Solutions in Pitch Deck
Providing solutions to the problems can cause you some good during the pitch. If identifying the problem shows your understanding of the business then solutions show the knowledge you possess over it. Explain to them how you are going to solve the problem, how it is going to impact the business, the reason for choosing this particular solution, etc. If the solution or the strategy is adopted from a predecessor, then explain how they made it happen. Also, be prepared to counter any questions to be shot against you by the investors.
Funding and Financials
Investors won’t grant funds without you asking for it. You need to quote the required funding amount, its purpose and how it will be utilized, and the return the investors would get from it. If you are an existing startup, then you need to provide your past financials in a simple chart or graph along with the above-said details. It should contain spending, areas of your spending, profits, revenue, etc.
How do you make your revenue? An investor would be most interested to know your revenue model. You can use the information from the target market slide to assist you in briefing the revenue model. Explain the demand for your product or service in the market and how it would pay you back. Dissect the cost and profit from your sales and give brief reasoning for your pricing strategy. This is the other most important element to be included in your pitch deck.
Traction
Moz Ptchdeck
Project your company’s growth with the current market situation for a foreseeing future. If you are an already existing startup then elaborate your growth trajectory in the pitch deck. You can also mention the benchmarks you have created or the milestones achieved in the past. It can be anything in terms of profit, revenue, sales, awards, etc. This is done to incite confidence in the investors and reduce the fear of risking their finances.
Target Market
Sickweather Pitch Deck showing Target Market
Every company, product or service-based, has a target market or customers. That particular targeted area should form part of your pitch deck. When describing this segment, you can include the nature or category of your market, the current and future demand, the impact of your competitors, and so forth. Investors would like to know where the major focus of your startup would be. They might judge your company’s long-term stability with the market you are about to target.
Competitors
One of the most important elements to be included in a pitch deck is the competition. Knowing the competition helps you to know about your business well. Since every action of the competitor might have a direct impact on your success and survival, understand your competition well. Not knowing them is a result of ignorance and improper market study. No investor would be ready to invest even a dime in such a startup. So, include a detailed study on your competitors in your pitch deck.
Team
Buffer Team in Pitch Deck
A team is the core of any business. However great your planning and strategies might be, you need a great team to put everything into action. Assigning the roles to your team, and choosing the right person for the right task, is highly important. Give the investors a clear map of your management and operations team and their expertise.
Exit Strategy
Every investor wanted to know the exit strategy when the business gets transformed into a larger one, like going public, in the future. They would like to know your plans for the future and expansion strategies, or in simple terms, where the business will be in the next five or ten years. If you are planning on something like getting acquired, divesting your investments, etc. explain why it is the best choice for the investors.
Conclusion
The above are some of the key elements that should become a part of your pitch deck. They assist you in creating an imposing pitch presentation that in turn helps you secure funds and investors for your startup.
FAQs
What is a pitch deck?
A Pitch Deck is a presentation that gives an overview of the startup to the investors.
What are the important elements to be included in your Pitch Deck?
10 important elements to be included in your pitch deck are:
Product
Problems
Solution
Funding and Financials
Revenue Model
Traction
Target Market
Competitors
Team
Exit Strategy
Why Is Pitch Deck Important?
Pitch deck is the first communication means for entrepreneurs to reach out to potential investors.
Regardless of the industry you are serving or the product/services your business is offering, customers are crucial. Small-to mid-size business owners, all are quite excited to go global. Getting global clients is the first step to expanding your business globally. It is one of the milestones any startup founder aims at. Getting few overseas clients can helps you get to a wider audience and the business can grow globally. It gives a check to your business compatibility in global market.
Here are some opinions shared by some entrepreneurs about how to get global clients for your business.
To reach out to the global audience, a business must have an online presence so that people are easily able to find and identify the business. Side by side, a strong social media presence can work wonders for a business trying to attract global clients.
Businesses that wish to target different countries must provide their website in different languages so that people find it easier to search and learn about their products and/or services. Customer service must also be of the highest standards to create a good experience that can lead to repeat customers. Joining a trade association, the local chamber of commerce and networking organizations along with attending meetup events increases the chances of building a good network that in turn, can create new business opportunities.
Sharan Goyal – Founder and Director, Crozzo
Sharan Goyal – Founder and Director, Crozzo
We only serve in India since our product is perishable. However, being an e-commerce enthusiast, could tell you that good performance marketing and targeted advertising through social media get you good global exposure.
Nitin Gupta – Co-Founder and Managing Director at TezMinds, QRCodeChimp
Nitin Gupta – Co-Founder and Managing Director at TezMinds, QRCodeChimp
If you’re an agency or service provider, getting more global clients is probably one of your key business objectives. More international clients mean higher revenue and improved reputation.
However, getting global clients isn’t easy. The competition in the agency industry is fierce, with all agencies battling to get international, high-paying clients. How can you stand out from the crowd and get more global consumers?
Keep reading to increase your chances of landing more foreign clients.
Why should you focus on international clients?
Agencies and service providers should always aim at going global. Global clients have bigger budgets, so you can charge more and increase your revenue. Suppose you’re a software development agency based in India. The software development rates in India are $20-45 per hour. Local clients are aware of these rates, and thus, they’d not pay more than that. On the other hand, software development rates in the USA are $70-150 per hour.
Bringing in new clients is a crucial skill for companies to get a steady stream of revenue and growth!
Creating your website and social media accounts is just the initial step of this process. As a business owner, you need to invest enough time and resources to attract the target audience, build connections with potential clients, and convenience them to take the service while keeping the strategies consistent. Also, you need to come up with smart tactics if you wish to take your business globally.
Fortunately, there is a whole wide world waiting for you with a target audience interested in what service or product you have to offer. Do not stay within your comfort zone anymore – your city, state, or country borders, be ready to forge new territories and take on the world. To help you navigate through this adventurous journey smoothly, I have listed below 7 actionable methods on how to get global clients for your business.
Define Your Ideal Clients
It is impossible to serve every industry equally whether you are working on a national level or international level. This is considered a wrong marketing tactic. Many businesses focus on targeting everyone using their resources in all directions which lead the company to fail.
The right approach is first having a defined niche, then targeting clients based on their needs, industries, or company sizes to establish themselves as an expert. You can define an ideal client by understanding your experience or efficiency. Now, list down the clients you prefer working with and look for their demographic details like income level and industry. This way, you will have a good overview of your ideas for customers. It would help you to captivate the right audience and get more global clients for your business.
2. Take Advantage of all Social Sites
Social media is something you cannot miss! Make sure you have a strong presence on all the major platforms including Instagram, Facebook, Twitter, Snapchat, etc., and constantly update your social media accounts with interesting and insightful posts. You need to create you’re based on each side, even if some social sites work better for others. You may be surprised to see which kind of account works best for you.
3. Capture Leads on Your Website
Your website’s goal is to attract new clients. It is high time to maximize your site’s potential. No matter how big or small your business is, create an enticing pop-up that offers something valuable to your clients. It could be anything from a PDF guide to an eBook or a quiz that will catch your client’s attention and convince them to provide their contact details.
Unlike a simple contact form, go for a uniquely designed pop-up with attractive content that can entice visitors and get them interested in a specific piece of content. The process on how to get global clients for your business is quite easy – create a piece of content that your customers find valuable, then create your site pop-up, and you are done. When each new lead comes in, make sure to give them a warm welcome.
4. Host Virtual Events to Find Potential Clients
Hosting a virtual event is a creative way to get new clients on a global and national level. With these techniques, you can collect attendees’ contact details, to whom you can send follow-up emails to, and provide an opportunity to work with a business partner.
There are diverse types of virtual events like webinars, live streaming, online workshops, and trade shows. You can any of them depending on your target audience. Before the event begins, share the event details on all your marketing channels.
5. Share Your Knowledge with the World
When you are serving clients globally, your clients hardly get to meet you physically, here your valuable clients trust your knowledge and expertise to get the work done right and work as an authority in your field.
There are numerous ways, you can follow to establish yourself as an authority, when you share your knowledge with the world, it helps you to build your reputation as an expert in the community.
Offering a free online course is an effective way to establish your expertise. Another way of sharing your knowledge is to speak at events in your industry. Stay updated on what is happening in your industry and contact even organizers to share the topic you want to speak about.
6. Consider the Currency Exchange Facility
If you are looking at how to get global clients for your business, you need to first cater to their basic needs. Consider having a system where they can pay in their currency. When you first reach outside of your nation you do not need to have every single currency on there, being with just one destination.
You can simplify the payment easy for US and European customers by allowing them to pay in dollars and euros. Here, the online payment system providers can help you through the process.
7. Go for Ad Campaigns
Another effective method of getting more global clients is to use paid advertising. With this marketing strategy, you get the opportunity to show ads on a platform by paying for keywords or ad space.
There are three popular paid advertising channels – social media ads, search engine ads, and content promotion networks.
By using these channels, you get to target a specific audience with a fixed budget. In some cases, paid ads have been proven to reach the target audience faster than organic approaches.
Ready to get global clients for your business?
The boundaries that once impeded our ability to work with global clients no longer exist. Present-day, it has become easier to do business with someone on the other side of the world.
But there is no single formula tactic that will bring your global clients to your door. It is a combination of different techniques, and each method needs to be followed well.
The ideas shared above are based on my personal experience and experiments. While growing my business ventures- The CEO Magazine & Startup City Magazine, we went through numerous hurdles especially while growing globally. But these tactics helped me to constantly grow and achieve milestones along the way. Hopefully, these techniques would empower your business growth too! All the best for your future endeavors. Keep growing, Keep shining!!
Blogs often help set your business apart from your competitors. They bring out a uniqueness that differentiates them from others. It is mainly like a diary where you share what’s going on with your business and its new products and services. These insights can be available through blogs in front of your customers and potential customers. Through blogs, you can increase the traffic to your website, which can lead to an increase in your sales. There are several blog hosting platforms out there. Among all, one of them is Medium.
Medium is a blog hosting platform, which lets both amateur and professional writers and publications publish their work. Launched in August 2012 by Evan Williams, Medium is an apt example of social journalism, and a wonderful platform to read and write important stories because everyone has a story. Medium for business can be an appealing playground for adventurous marketers looking for new ways to associate their brand with great content.
In this article, we will talk about Medium and how it can be used for business. So let’s get started.
As already said, Medium is a kind of online newspaper or magazine. It is an online publishing platform. Anyone can use it for free and start writing their journey or start their journey of writing. Mostly, people use it as a casual blog to write about their everyday thoughts. Many people like to write consistently whereas many people just write on particular topics on particular occasions.
How Medium Works?
Just like other social media, people can react to your content by liking it, however, it is called ‘Recommend’ in Medium’s world. When people recommend your content, Medium starts showing it on others’ feeds. Moreover, people can comment on your content to ask for any query or to appreciate it. One can choose to follow other writers and read their content on Medium. As it is all free, they have a good amount of visitors per month.
On average, Medium has somewhere between 85 to 100 million users per month, which is a big number. Unlike other platforms, Medium lets you reach new readers too, who otherwise wouldn’t even know you exist. As per the 2021 reports, the website had an average of over 182 million monthly visitors in the first 6 months of 2021.
Some other great features of Medium include connecting to your Twitter or Facebook followers automatically so that they can read your content. Moreover, Medium lets you import your content from other platforms too. One of the best features Medium provides is the stats of your content. It not only tells you how many read your content, but how many made it to the end and how much average time it took them to read your content.
How to Use Medium for Business?
Medium is an amazing platform that lets you reach a huge audience, and thus it can be used profitably for your business. Let’s have a look at how to use Medium to drive traffic to your website.
Discovery
Get yourself discovered by other people who might be interested in your content. The medium can show your content on the feed of anyone who might like your writings. When people will know about you, they would want to know about your product or service.
Drive Traffic to Your Website
Provide a link to your website in your profile and divert some traffic. Because of your good content, some people might get converted into your customers. Just stick to your niche and write great content.
Research the Trend
You can use Medium to research the trends in the market. Just keep reading the blogs and be updated. You might think that this could be done via Facebook or other popular social media, but if your product is related to writing, then Medium is the best. You can use Medium to connect with the writer’s community and observe them. It will help you to become a better writer in the future.
Form of Side Income
If you are new to the startup world, also a good writer and want to have a side income, then Medium is just perfect for you. Join the Medium Partner Program. With this, you can earn from your blogs. However, you will have to pay some money before entering this program. The Medium Partner Program works with people who love your content and clap for you. To avail of the clap feature, they have to pay some money. Medium pays you whenever someone claps. So, yes, you can earn from Medium blogs.
Easy to Set Up
Unlike other platforms, Medium does not include any typical features. You can easily make a blog and publish it. All you want to know about is good writing. You don’t even have to add any plugins, neither you have the option to do so. Therefore, you don’t have to hire someone to set up a Medium blog if you want to.
How to Integrate Your Medium Blog Into Your Website?
Although there are many tools available out there that can help you to integrate your Medium blog into your website. Here, we are guiding you with SociableKit. We believe, the process of other tools will be much similar to theirs.
Create a free SociableKIT account and log in.
Click the “+ Create SociableKIT Solution” button in the upper right corner of the dashboard.
Enter the name of your Medium feed.
Select “Medium Publication Feed” on the drop-down.
Enter your Medium publication feed ID.
Click the “Proceed” button and design your feed as you like.
Click the “Embed on Website” button in the upper right corner of the dashboard.
On the pop-up, click the “Copy Code” button.
Paste the embed code
Medium Membership
Medium offers users subscriptions from $5 (monthly) to $50 (yearly). With the subscription, the customer gets to access exclusive content, audio narrations of popular stories and an improved bookmark section.
Industries Which Can Benefit From Using Medium
The industries or niches where a Medium is a great tool for success are:-
Life Lessons
Business
Entrepreneurship
Startups
Culture
Technology
Politics
Conclusion
The Medium can be used in many other ways than hobby writing. Even the best thing about business is that marketing is limited by nothing. You can market from anything, anywhere. Blogs are a good option to interact with your customers, try creating a medium blog today and talk about your business and its products and services.
FAQs
What is Medium?
Medium is an online publishing platform. Anyone can use it for free and start writing their journey or start their journey of writing.
How to create a medium account for business?
To get started, you’ll need to sign up for a Medium account using Twitter, Facebook, Google or your email address. Sign up for your Medium account.
Is the medium partner program free?
You make money writing on Medium through Medium’s Partner Program. It’s free to join, and the process is straightforward.
Direct to Consumer (D2C) is a great way for brands to penetrate the market without the involvement of a third party. Using this route Brands can directly communicate with their customers and understand their needs. Due to COVID-19, the D2C market has expanded and many brands are using this method.
Did you know the Indian e-commerce market will grow by 21.5% in 2022? The expected revenue by 2025 can be USD 188 billion. The market size of the online retail industry in India is expected to reach USD 73 Billion in 2022. This shows the potential of the D2C market in India. To stay ahead of the competition we have brought you effective strategies to expand your D2C brand worldwide.
Effective Strategies to Expand Your D2C Brand Worldwide:
If your customers are getting confused then it will impact your sales. Providing a large variety of products is a good thing, but you should simplify and categorise all your products properly. Eliminate all the unnecessary choices and focus on providing excellent products to your customers.
Understand what the majority of your customers want and make your products accordingly. You can also try combining some features of 2 products to deliver all in one product to your customers.
2. Use Social Media Effectively
Social media is very important in today’s world. According to research in 2020, 3.96 billion people are actively using social media in the world. This shows that if you use social media effectively, it will positively impact your brand. You should use the following social media strategies to skyrocket your sales:
Influencer Marketing:
Collaborating with influencers will increase your customer base. Influencers usually have a huge audience to whom they can convey about your product. If they give positive reviews about your product, people will consider buying it. If you are just starting, you may not have a huge budget for Influencers. In this case, you should collaborate with micro-influencers in your niche. Connect with the people who have a decent amount of followers and create brand awareness.
Use infographics and memes:
Memes have become a sensation and many people use Instagram just for scrolling memes. Delivering your brand purpose or your products in a meme format can increase your following. Users tag each other in memes, so if your memes are good, the reach of your brand will automatically increase.
Why are your products best? What benefits do you offer? Why should people buy only from you? We highly recommend you use infographics to answer these questions.
3. Provide Testimonials
You can ask your customers to speak about the brand. Instead of just you speaking, provide opportunities to other users as well. It is seen that people believe more what the other users say about the brand.
So, if a lot of people on social media and your website speak positive things about your brand, the goodwill of your company will increase. People will trust your brand more and your sales conversions would eventually increase.
4. Give Freebies to Your Customers
Would other users or your customers make content for your brand? Making content would only benefit your brand and not the customers. You need to provide incentives to your customers. You can conduct various contests, give shout-outs to your customers and give them prizes. You can follow this sharing strategy:
10 shares: Shout-out
25 shares: Discount Coupon
40 shares: Free Product
Like this, you can create different ways of rewarding your customers.
D2C Market in India
5. Offer Free Return Policy
Having a free returns policy ensures your customers that your brand is trustable and gives them the confidence to purchase from you. This strategy is adopted by many prominent e-commerce companies like Amazon, Flipkart, etc. If people are not familiar with your brand free and hassle-free returns will ensure that they will buy something from you. Ensure that you provide excellent customer support for exchanging or returning products.
6. Focus on Organic Growth
It is good to run paid campaigns but, you should essentially focus on maximising organic traffic. To increase organic traffic you should focus on providing a memorable experience to your customers. Give them a high-quality product. Make a unique website, and an engaging social media account to drive organic traffic.
You should opt for an omnichannel approach providing customers with a seamless shopping experience whether they are shopping from a desktop, mobile or any other platform.
7. Use an Effective SEO Strategy
Search Engine Optimization (SEO) is still one of the most effective ways to generate traffic to a website. An effective SEO strategy will help you to rank higher in Google Search Results. If you rank number 1 on search results you will generate a lot of organic traffic.
Create an amazing user-friendly website with a good landing page to attract customers. Hire an experienced SEO Team or you can do SEO by yourself. This is one of the cost-effective solutions to expand your brand.
8. Provide a Memorable Experience to Your Customers
For any business, it is essential to maintain a good customer relationship. You should connect with your target audience and understand their needs. After understanding, it is important to uniquely fulfil them. Apart from providing them with a high-quality product, you must treat them well from start to end. Your after-sales service should be excellent.
Make sure that your team answers all the calls, if they miss any they should call them back. Answer all the emails within 24 hours and reply to all their queries politely. Take their feedback positively and work on your mistakes. Try to constantly improve your products or services. If you have made any mistake then apologize or explain to them why that particular thing went wrong. If they make positive memories with your brand then you will stay in this race for a long period.
Conclusion
As the D2C Market is growing rapidly you need to be alert and make changes to your business at the right time. The above strategies will surely help you to expand your D2C Brand. Add your creativity and come up with out of the box strategies. The Golden Rule is to connect with your target audience and provide them with a memorable experience.
FAQs
How do you market a D2C brand?
Hire micro-influencers, Leverage social media, try to simplify product choices, and focus on your customer’s pain points.
How do you build a D2C strategy?
Leverage technology, be up to date with the ongoing trends in the D2C market and employ different marketing strategies.
Nothing can change the fact that we all enter into a business to earn money. Setting up your own business is not easy. There are many things one has to cover before they can get their business up and running. One of the critical components of every business is the initial investment. Irrespective of the kind of business you intend to start.
There is more to investments than just the investment. People become so desperate for profits that they overlook that business is solely dependent on the outside market. But before moving on to the gains, one has to ensure a sufficient cash flow required for sustaining the business. Every business entrepreneur knows the importance of not letting their cash flow become stagnant.
As a result, they are always looking for methods and strategies that will help improve their business cash flow. In this article, we will walk you through the different ways using which you can significantly improve your business cash flow.
As a business owner, you understand the importance of staying on top of your cash flow to keep your business sustained. But what exactly does cash flow mean? In simple words, cash flow refers to the net amount of money flowing in and out of a company.
Every organisation’s success is mainly dependent on how positive its cash flow is. A positive cash flow is when a company brings in more money than it sends out. The cash that goes out of the company generally consists of debts and other expenses.
Ways To Improve Your Business Cash Flow
In order to sustain itself in the business industry, the key ingredient is to always keep positive cash flow. Staying on top of your cash flow allows you to see the broader picture, wherein you will be able to scope out areas of improvement and work on the same.
Opt For Leasing Instead Of Purchasing
Your business’ daily expenses are going to be divided into different categories. All these categories will be required to be fulfilled whenever they are due. Apart from that, every business needs some money in hand for day-to-day operations. This includes supplies, types of equipment, and your entire workplace. In such cases, opting to lease all these things will leave you with enough money at the end of the day.
When you lease, you pay for the leased commodity in smaller increments from time to time. This saves you from spending all your money at the same time. Leasing is a proven way to help increase cash flow. Moreover, since lease payments come under business expenses, they can always be written off your taxes.
Buying, on the contrary, will cause you to spend all your money at once, leaving you with little to nothing when in need. Therefore, unless your business is booming with cash, it is always better to lease instead of buy.
Create A Cash-Flow Forecast
In order to sustain, every business must have a positive cash flow. This means the company should bring in more money than it sends out. To determine whether you have a positive or a negative cash flow, you need to first create a cash flow forecast. There are several benefits to a cash-flow forecast.
For starters, it gives you an estimate of the company’s total money and spending in a year. Next up, you get a clear idea about the surpluses and shortages. With all this information at hand, you are better prepared when it comes to making decisions about new purchases or borrowing new facilities.
Cashflow Forecast Template Example
A cash flow forecast is a vital tool for every growing business as a forecast helps predict profitability and determine the company’s future cash flow situation at the same time. Moreover, this allows business owners to have increased flexibility, higher efficiency, and the ability to map out more and more potential growth opportunities.
Better Terms And Prices With Your Vendors/Suppliers
Being in a business is more like being in a relationship as both these things depend on the give-and-take policy. But in the case of businesses, you first need to give a whole lot before you can reap its benefits. This includes taking care and keeping your vendors/suppliers happy. Keeping these people happy primarily includes building a long-term relationship with the team.
Once you have taken care of this, the next part includes maintaining the relationship. Otherwise, you’d just be overspending on things that you know aren’t going to last. To do so, you will need to set up better terms and conditions for both parties.
In terms of suppliers, you can negotiate favourable prices for both you and them. One of the common practices is asking for bulk inventory rates. If your suppliers allow for bulk inventory rates, you are likely to score more discounts, lower pricings, or other better terms of trade. Establishing better terms and prices with your suppliers can help you drastically cut down on costs and boost your cash flow.
Encourage Your Customers To Make Early Payments
One of the primary reasons why your business’ cash flow isn’t improving or has become stagnant is because of pending payments from the customers. The majority of the businesses right now are awaiting huge a chunk of payment from their respective customers.
Know that the sooner you receive your payables, the better your cash flow becomes. To make this possible, you have to implement different ways that will encourage your customers to make early payments on their purchases.
Immediate Invoices
To begin with, start sending out invoices immediately after a particular order is dispatched. Ensure the invoice is easy to read and the terms are clearly stated for the customers to understand. An invoice with a due date and a late penalty charge is bound to get the customer’s attention. Finally, layout clear instructions regarding the different forms of payment accepted.
Early Bird Discounts/Incentives
Everyone enjoys getting a little extra for a little less. You can offer incentives or other suitable rewards for customers who make early payments by banking on this principle. If you have customers paying their bills ahead of time, it creates a healthy situation for your company. In return, you can surprise them by adding a suitable incentive or taking a little off the top.
Set Up A Quick-Payment Option
While the whole world goes digital, you can’t afford to stay behind. The 21st century demands you to be swift in your actions. A quick order dispatch requires a fast payout.
Waiting for a cash payment or a bank transfer can be a tedious task. And by tedious, we mean it means more waiting on your end. As an alternative, you can look to set up a quick payment option that will help save valuable time and allow your consumers to transfer money with ease.
Cost-Cutting
The outbreak of the pandemic has been tough on all of us, especially in the business sector. As the world slowly rises from its slumber, businesses find it difficult to keep themselves afloat.
If your company too has suffered or slowed down during COVID, then you may want to look at cutting down on costs. Cost-cutting is a technique that is implemented everywhere globally.
It generally includes taking stock of your inventory and dumping things you have been paying for but do not need. For example, if you are in the restaurant business, you can look at replacing the majority of your glass utensils, such as glassware and cutlery, with plastic to help save on costs.
The best way to find out which expenses you can cut out is by taking stock of everything there is. Are there any services you are paying for but aren’t using? Or are there any insurances you no longer need? Is there excess stock of which you have zero need?
These are some things you cannot track while you’re manning your everyday business. But taking the time out to take stock and complete this admin task will put you better financially.
Conclusion
Whether it’s a small retail shop or a full-fledged business in the clothing industry, everything has a parameter based on which you can track your success. A healthy cash flow is one of the vital parameters that indicates you have a healthy and highly efficient business at hand. You can use either of the strategies mentioned above to increase your current cash flow.
Note that your business does not solely depend on these strategies when it comes to increasing the cash flow. You need to club these techniques by making the right decisions concerning your customer servicing, marketing, product development, and sales acquisitions. All these things in combination will give you a healthy business setting that comprises a cash flow that is only improving by the minute
FAQs
Why should a business always have a cash flow forecast?
Creating a cash flow forecast helps keep you on top of your finances by allowing the following things,
It gives you a quick estimate about when and how much collectables you are going to receive or spend.
It gives you complete visibility of your company’s finances.
Allows you to correct your course at any point in time.
It helps improve the accuracy of cash inflow and outflow.
It saves you from manually inputting the payment data every time.
It helps keep sight of both your short and long-term investments.
What are the ways of improving cash flow?
Apart from the ones mentioned above, the following are some of the ways using which you can improve your cash flow.
Establishing a healthy relationship with your bank.
Follow up with your customers after dispatching the invoice.
Payment extensions.
Use your credit card strategically.
Increased prices.
High-interest savings account.
What is a negative cash flow?
A negative cash flow is when your company spends more money than it earns. A negative cash flow is an indicator of an inefficient business.
How often should you update your business plan?
To update your business plan, you must keep reviewing it from time to time to ensure you anticipate all the trends and challenges in the near future.
Sushree Sangeeta Behera
