Tag: business email lists

Best Email Verification Tools: Pricing, Features, and Comparison

Email has been serving as a way of communication since the late 1960s, and today with about 3.8 billion email users, it has helped in delivering private, transactional, and official mail all over the world. In order to find the best email verification tools to clear up your email list. We need to know which email communication platforms have excellent features and are the best and most popular in the market today. As of today, 319.6 billion emails are sent every day and by 2023, the number of email users is predicted to reach more than 4.6 billion.

Along with communications, emails are also used as a verification method and are usually marked as a required field while signing up on any website, event, or social media. This makes emails all the more crucial for sending updates and other information. Moreover, the transfer of files over the internet has been one of its key features since its conception.

Features to consider before buying an email verification tool

To find a suitable email verification tool, you need to examine a few important features while purchasing them. First, you should look at the accuracy of the tool. How does it perform and what is its verification time? Is it doing real-time verification or not? Then comes the pricing of the product. Definitely, when shopping for any tool, pricing is an important factor to consider. Pricing should be in accordance with your ROI on business operations.

The last and most important feature is Data Protection and customer support provided by the company. In fact, if we check the above features tick right on our end. There is less possibility of failure of tools.

Email Verification and its significance

Digital marketing is often linked with email. A digital marketer is supposed to collect emails, so as to advertise a product or a website, or an application through the mail. This can often be tricky since the marketer has no way of identifying the authenticity of the email addresses he receives. The email address might be a typo as well as it could be a fake address. This is where Email Verification tools come in. These tools help you rid your email database of fake addresses and erroneous emails.

Sendor Score is a weighed factor that helps you determine whether the email you sent will be delivered to the inbox or the spam folder. The higher your score more is the chance of your sent mail ending up in the inbox, rather than the spam folder.

Some ways, Email Verification tools help improve your Sendor’s Score are:

Hard bounces are one of the primary causes which tend to reduce your Sendor Score; they happen when the email address that you sent the mail to, either no longer exists, or it never existed in the first place. This issue can be eradicated with regular email checks and updating the database with an Email Verification tool.

If the email receiver marks your mail as spam, it would be bad news for you. Although this mostly depends on the content of the mail, sometimes being marked as spam can be inevitable. However, there are some email verification tools that flag email addresses with a high rate of marking your email as spam, and let you be careful while sending the mail.
When it comes to Sendor Score, being blacklisted doesn’t really help. It revokes your email even from being received by the server. Here, these verification tools help you monitor IPs and find out if you have been blacklisted so you can resort the issue before it affects your Sendor Score.

Top 5 Email Verification Tools:

NeverBounce

Rating	4.4/5
Price Range in $ (Monthly)	10 to 999 (contact for customization)

NeverBounce is a scalable and secure email verification service and cleaning tool with commendable accuracy and pricing. With the use of hybrid verification, it allows emails to be scanned and verified in real-time and offers an amazing speed, scanning about 10k emails in a matter of 3 minutes. Also, NeverBounce offers live support with a phone call, chat and email whenever necessary.

Along with the basic services of bounce analysis and testing for new users, NeverBounce offers three services, namely Cleaning, Verification, and Syncing.

Cleaning: NeverBounce offers bulk email cleaning eventually increasing your sender score and amplifying deliverability. A good fraction of emails might go bad within a year without you even realizing it and making even more of them undeliverable. This is where NeverBounce cleaning comes in; it offers you an interactive and feasible dashboard for uploading and cleaning your email list as well as integration of custom API for bulk verification.

Verification: The dashboard allows you to save the verification history after verifying email lists and export for further use, while also offering real-time statistics. Moreover, the integration of APIs with JavaScript widgets and the Zapier tool help with email verification in third-party applications.

Syncing: NeverBounce allows you to automate your list cleaning by connecting your Customer Relationship Manager (CRM) with a one-time setup. Once the verification process is integrated, it will update your database on a regular basis to rid you of bad emails.

Pricing for ‘Pay as you go’:

Number of Emails	Cost per mail
Less than 10,000	$0.008
Less than 100,000	$0.005
Less than 250,000	$0.004
Less than 1000,000	$0.003

Pricing for Automated Cleaning:

Number of Emails	Cost per month
Less than 1,000	$10
Less than 10,000	$49
Less than 50,000	$99
Less than 100,000	$159
Less than 250,000	$249
Less than 500,000	$499
Less than 1000,000	$999

Mailfloss

Rating	4/5
Price Range in $ (Monthly)	17 to 200

Mailfloss helps you deliver mail to legitimate addresses, and remove bad emails from the database, thereby reducing the cost of storage and mailing and enhancing engagement, optimizing return on investment. Operating on Mailfloss is as simple as connecting it with your preferred marketing platform and setting your priorities; the rest of everything is managed by Mailfloss, from removing bad emails to optimizing your Sender score.

Pricing for different services:

Mailfloss Pro	Mailfloss Business	Mailfloss Lite
Costs $200 per month	Costs $49 per month	Costs $17 per month
125,000 monthly scanned mail with Automatic Daily Cleanup	25,000 monthly scanned mail with Automatic Daily Cleanup	10,000 monthly scanned mail with Automatic Daily Cleanup
Black/Whitelisting options with unlimited ESP integrations	Black/Whitelisting options with 10 ESP integrations	Black/Whitelisting options with just 1 ESP integration
Cost per mail is about $0.001 with 20% off on prepaid credit card purchase	Cost per mail is about $0.003 with 15% off on prepaid credit card purchase	Cost per mail is about $0.005 with 10% off on prepaid credit card purchase
Offers auto-update of custom fields along with category exclusion	Offers category exclusion for auto-remove

ZeroBounce

Rating	4.6/5
Price Range in $ (Monthly)	15 to 1910

ZeroBounce is a top-notch Email Validation and Deliverability toolkit. Its services include removing invalid emails, both misspelled and one’s which do not exist, detecting and identifying spam traps, abusing emails and domains which do not accept mail, and appending email lists. ZeroBounce allows users to know names, Geo-location, and other information to improve their Sender Score and conversion rate. The ZeroBounce AI offers insights into the value of an email address; it helps you identify email addresses with high activity, in turn, optimizing activity level scoring. Also, the Inbox Placement tester helps you identify if the email campaign made it to the inbox of your target audience.

ZeroBounce offers an Email Server Tester to analyze your email headers and compares them to the standard header to enhance the outlook, open rate, and professionalism of your emails. Moreover, its Blacklist Monitoring Service offers to verify with over 200 blacklisting companies; hence if your emails are blacklisted, ZeroBounce knows which company to contact for delisting.

Pricing for Email Validation and Scoring

Email Validation and Scoring come with two different pricing formats; that is for the “Pay as you go” plan, and the Monthly subscription plan. The Pricing for the “Pay as you go” plan is as follows:

Number of Emails	Cost per Email
Between 2000 and 5000	$0.008
Between 5000 and 10,000	$0.0078
Between 10,000 and 100,000	$0.0065
Between 100,000 and 250,000	$0.0039
Between 250,000 and 500,000	$0.003
Between 500,000 and 1,000,000	$0.0022
Between 1,000,000 and 2,000,000	$0.00159
Between 2,000,000 and 5,000,000	$0.001385

The Deliverability Toolkit can be purchased in three different versions; the starter package, the pro package, and the enterprise package. The pricing for all three of them is as follows:

Starter Package	Pro Package	Enterprise Package
Costs $39 per month	Costs $249 per month	Costs $999 per month
Inbox Placement Tester offers 50 tests with over 20 International testing addresses	Inbox Placement Tester offers 500 tests with over 20 International testing addresses	Inbox Placement Tester offers unlimited tests with over 20 International testing addresses
Offers 50 Email Server tests	Offers 500 Email Server tests	Offers unlimited Email Server tests
Furnishes the user with 10 Blacklist monitors	Furnishes the user with 50 Blacklist monitors	Furnishes the user with 500 Blacklist monitors
Scans for blacklisting every 12 hours	Scans for blacklisting every 8 hours	Scans for blacklisting every 4 hours

Get a practical guide for the best email verification tool

EmailListVerify

Rating	4.3/5
Price Range in $ (Monthly)	139 to 989

EmailListVerify is yet another full-featured email validation and cleaning service which helps users get rid of spam, bad addresses, and catch-all emails at an affordable cost. It helps you cut costs by removing bad email addresses, and increasing deliverability and conversion while also protecting you from spam traps. EmailListVerify validates domains, ISPs, and spam traps look for hard bounces through untraceable verification, and removes duplicate emails to reduce credits.

EmailListVerify also offers you free tools including Email Health Checker and Blacklist Checker among others. The Email Health Checker scans for the DNS health of your email domain to provide good deliverability while the Blacklist Checker checks if you have been blacklisted with over 100 blacklisting servers. Moreover, its Email Extractor helps extract email addresses from any text file within a split second.

Pricing for EmailListVerify comes in two different models, namely ‘Pay as you go’, and the Monthly subscription.

Pricing plan for ‘Pay as you go’:

Emails Verified	Total Cost	Cost per mail
Up to 1000 emails	$4	$0.004
Up to 5000 emails	$15	$0.003
Up to 10,000 emails	$24	$0.0024
Up to 25,000 emails	$49	$0.002
Up to 50,000 emails	$89	$0.0018
Up to 100,000 emails	$169	$0.0017
Up to 250,000 emails	$349	$0.0014
Up to 500,000 emails	$449	$0.0009
Up to 1 Million emails	$599	$0.0006
Up to 2.5 Million emails	$1190	$0.0005
Up to 5 Million emails	$1990	$0.0004
Up to 10 Million emails	$3290	$0.0003

The pricing model for Monthly Subscription:

Emails scanned per day	Cost per month
5000	$139
15,000	$289
35,000	$389
50,000	$589
75,000	$689
100,000	$989

Clearout

Rating	4.8/5
Price Range in $ (Monthly)	31.5 to 4050

Like most other products in the list, Clearout is an Email Verification and Validation service, which offers services ranging from spell check of email addresses to mail server verification, with feasible accessibility.

Clearout offers services that include the removal of duplicate mail, avoiding catch-all type mail, identifying invalid email addresses, verification of blacklist, and removing the dot of the Gmail address to avoid targeting the same inbox from multiple addresses. Moreover, with features such as autosuggestion and risk verification, erroneous email addresses and anti-spam listing issues are resolved.

Like most Email Verification tools, Clearout also offers ‘Pay as you go’ pricing model along with a subscription-based model. ‘Pay as you go’ offers a credit-based service and one credit amounts to one billable email. Both the pricing models have been tabulated below along with their services.

‘Pay as you go’ pricing model:

Number of credits	Cost per credit
Between 5000 and 10000	$0.005
Between 10000 and 100000	$0.0045
Between 100000 and 250000	$0.0035
Between 250000 and 500000	$0.0022
Between 500000 and 1 Million	$0.0017
Between 1 Million and 5 Million	$0.0011

Subscription-based pricing:

Number of Credits added Monthly	Cost per Month
5000 Credits	$20
10,000 Credits	$36
50,000 Credits	$180
100,000 Credits	$280
250,000 Credits	$440
500,000 Credits	$680
1 Million Credits	$880
5 Million Credits	$2800

Conclusion

With a diverse calendar of email verification tools detailed in this article. One can immediately and efficiently eliminate fake, nonessential, and invalid email addresses that are impoverishing your marketing lists, and making it complex to achieve a good return on your operations. Regardless of which email verification tool you use, make sure to employ it regularly to always maintain the highest deliverability possible.

FAQs

What is an email verification tool?

Email verification tools help any organization to ensure the delivery of emails, reduces the bounce rate of email, and ensure better communication within and outside of the company.

What is the cheapest email Verifier software?

Emailable, UpLead, and Snovio are the best options for the cheapest email verifier software.

What is the best free tool to use to verify emails?

NeverBounce.

November 28, 2022

How to Create the Best Order Confirmation Email (2022)
Order confirmation emails have better engagement rates than other sorts of emails. Their open rates are as high as 70%, the average click rate is 17%, and the average order rate is 3.77%. That makes confirmation emails pivotal for your business. And you can use this opportunity to achieve your branding and marketing goals.

Customers are more likely to respond to order confirmation emails than to full-fledged advertising communications, and these numbers are a huge testimony of the potential of order confirmations.

To capitalize on these opportunities, you should employ well-thought-out techniques. And to help you out with that today we are going to give you all the necessary information on how to create the best order confirmation email.
WooCommerce Order Confirmation Email Customization

What Is an Order Confirmation Email?

An email confirmation is an automated email sent to the client after they place an order. Unlike a promotional email that is sent to a group, this transactional email is sent to a single user in response to the action they have performed, like in this case making a purchase.

While you already get an indication that your purchase was placed successfully on the website or app, an email confirmation is a great follow-up that most customers anticipate.

The email confirmation includes information such as your transaction, purchase, delivery address, payment method, list of ordered products, tracking data of the package, and delivery date. These emails can be used for confirming your appointment, reservations, subscription, or any other form of service.

An order confirmation email is an excellent way of keeping the customer’s trust especially if they are a first-time buyer, as it fulfills the psychological requirement of keeping things in good faith. It can also be used for marketing purposes and as a tool to improve customer satisfaction. You can also add similar products as the ones brought by the customer or attach a discount offer to make them your recurring customer.

What Purpose Should Your Confirmation Emails Fulfil?

Confirmation Order Email

An order confirmation email is a significant element of upscaling your company. You may not be able to see its direct impact on your business, but in a long run, this works as the catalyst for increasing brand loyalty.

Consider the following subpoints when you craft the template of the order confirmation email.

It should Aid in Maintaining Long-Term Relations With the Client

Your order confirmation email should speak the language that makes your customers want to purchase from you again. This is possible when your email is successful in providing an amazing customer experience. You can attach an invitation for your customers to join you on social media or a loyalty program to maintain long-term relations with them.

It Should Pique the Interest of Customers in Your Products

Whenever a customer sees the confirmation email of their product or service it helps to subside their worries. Now they have the assurance, they start looking at the finer positive points of the services that you provide. This email alone promotes favorable thoughts and creates a base for future interactions of customers with your brand.

It Should Build Trust

When a customer makes a purchase from your online store for the first time they want to know whether your firm is legitimate or not. A confirmation email works as a trust-building factor that their payment information is safe and their order will be delivered to them successfully.

It Should Include All the Important Details

A confirmation email includes all the important information like mode of payment, list of products, expected delivery date, tracking details, and all the valuable information that a consumer expects from the seller. More about it in the upcoming section.

Your Email Should Give Customers Peace of Mind

When your customer sees a confirmation email in your inbox, it automatically gives you peace of mind that you haven’t been duped and the amount you have paid on that item is in safe hands.

Things to Include in an Order Confirmation Email

A customer seeks several important components in an order confirmation to ensure the proper delivery of their product. These details can differ depending on your email marketing strategy. However, there are a few aspects that you must include in your emails. Here’s a list of all those components:

Your Brand Name

Adding your brand name to the email will communicate to the customer that the communication has come through your company and it will also help to create awareness among the clients about your brand name.

Order Number

An order number streamlines the whole process of resolving customer queries. It helps the customer care executive in locating all the specifications of the purchase and provide instant solution to the customer.

Summary of Order and Contact Details

Including details regarding customer billing address, method of payment, product name, quantity, size and color of product, weight, and stock-keeping units along with a photograph of the items will provide the buyer with visual confirmation of their purchase in a proper way.

A Proper Breakdown of the Costs

Sometimes a customer may get confused about the price of a product, hence a proper breakdown of the cost will help them to comprehend the cost easily. Including details like the cost of the product, taxes, shipping cost, and any discount or promotional codes that are used by the customer or included by the platform itself.

Confirmation of Order Amount and Mode of Payment

This one’s quite easy to understand, a display of the payment method and overall amount of the order gives the customer assurance and an idea of the charges they have paid.

Confirmation of Order and Payment Mode

Tracking Details and Estimated Date of Delivery

Tracking details make your brand appear trustworthy and genuine. It also assists the customer in monitoring their package. The estimated delivery date will help the customer know when your item is scheduled to be delivered and if the payment mode is cash on delivery then the customer will be ready with the amount on the specified date.

Thank you Message and Customer Service Details

A thank you message will make a customer happy. It will also show them that you can go the extra mile to give maximum customer satisfaction. Providing customer service details gives the customers an accessible way of reaching out to you in case of any issue with the product or cancellation.

Some Fantastic Examples of the Order Confirmation Email

After gaining so much information on a confirmation email, let’s have a look at some great order confirmation email samples so that you can create one of your own!

1) Show Some Excitement!

Since an order confirmation email is your first opportunity to communicate with your consumer, show them how grateful you are that they purchased your product. The degree of excitement you display in your email will make the consumer delighted and a returning customer.

order confirmation email

2) Use Some Catchy Lines and Follow-up Information

Using some catchy phrases that fit with your product will create an impression on your customer’s mind. It also demonstrates your level of inventiveness and the work you put into providing a positive user experience for them. Customers may be certain that their product is in good hands and will be delivered to them shortly if they receive follow-up information such as “we will send you another email after delivery.”

3) Send a Personalized Thank You Message

A personalized thank you email will show your consumer that they are valued and will remind them that they made the correct decision. This will help to establish an instant connection between the consumer and the business.

Personalised order confirmation email

Conclusion

We hope you can see how crucial a flawless order confirmation email is for a business by now. An email confirmation creates positive ideas in the head of the consumer and aids in growing potential earnings.

Not only that, but it also demonstrates your genuineness and builds customer confidence in future transactions. Online business is all about risk and certainty, but with a purchase confirmation email, you can make it a little less perilous for your consumers.

FAQs

How do you respond to a customer order?

Show your gratitude towards them for buying your product and craft a personalized message to build trust and offer them a discount and then close your message with another thank you note with your email signature.

Why are order confirmation emails important?

Order confirmation email verifies that order has been successfully placed. It provide an opportunity for relationship building and create potential cross-and up-selling.

How long do order email confirmation take?

Ideally order confirmation email takes around 5 mins to 60 minutes. Sending an order confirmation email early at helps in making good customer relationship and building brand image.

What should be the length of the order email confirmation?

There is no defined length for it. But it must have all the details like- Order number, cost breakdown, purchased items, delivery timeline.
August 6, 2022
How to Build an Email List that Converts Visitors into Loyal Users?
Your business interacts with many people regularly- visitors, current users, clients, prospects, and leads. The best way to nurture these connections is via emails. Emails are by far the most effective way to communicate.

Emails are crucial for any business because they are immune to social media bans, and algorithm changes and are 40 times more effective than social media.

This creates the need to build an email list that converts and generates sales. An email list is a database with the email addresses of people interested in your business.

An email list helps you:
- Strengthen the connection by providing a personalized subscriber experience.
- Multiply the business ROI
- Ease at performance tracking
Emails have limited and easy-to-track performance metrics with a lot of automation opportunities.

So, here is your guide on building an email list that converts visitors into loyal users. It might take a few weeks or a few months to build a legitimate email list. But it gives tremendous ROI for a long period of time. After all, every $1 spent on email marketing brings in a return of $42 for the business.

How to Build an Email List? (Step by Step Guide)
Is It Worth Buying an Email List?
Strategies to Grow an Email List
How to Maintain an Email List?

How to Build an Email List? (Step by Step Guide)

Now, before you hop on to looking for strategies to grow that database, let us understand where it all starts. A simple pop-up on your website would not help in email list building. You need to create a system and an offer to capture people’s email addresses.

When you go to a restaurant, they generally ask for your number. Now, you could get away with that because you know you will get a lot of promotional messages. Something similar happens when you ask for emails as a business. People avoid it as no one wants to join the list of spammy promotional message receivers.

So, you need to provide some value in exchange for their emails. It could be a freebie, some coupon, or any other item with perceived value.

Step 1: Create Lead Magnet

To begin with, create a clear offering that adds or serves value for your audience. Start by creating a persona of your target audience to pick a lead magnet. It could be a free guide, a video course, a free sample/ product, or anything that they find worthy.

Now, a major thing to prioritize is the target audience’s needs and motivation points. You can’t offer a YouTube guide to people interested in startups. Understand what excites your target audience and align your offering accordingly.

Example of Lead Magnet

For instance, you provide SEO services to B2B companies. You could offer:
- Site audit
- A pdf-format SEO guide for B2B companies,
- SEO course, etc.
The most common lead magnet is a content upgrade (ebook, guides, pdfs, etc.) and freebie. Nonetheless, there are many other options discussed further.

Step 2: Pick Distribution Channel

Now that you have decided on a lead magnet, pick a distribution channel to promote your offer. It could be a website, social media, YouTube channel, or any other platform where your audience is active.

Again, relevance is crucial while choosing a distribution channel and promoting your offer.

Suppose, you go to an electronics store and get a free health check-up. Not a bad deal, but surely not relevant. Now, imagine getting the same check-up during a visit to the hospital.

So, if you choose to promote men’s t-shirts for your eCommerce store, you would show the offer to people browsing in the men’s clothing section. Or if you choose an email marketing guide as a lead magnet, you would flash the deal on blogs, and pages related to email marketing.

Acing the relevance and cracking the intention of users is crucial when selecting a distribution channel.

Step 3: Design a Landing Page

You got the lead magnet ready and got in front of the people interested in it. Now? How will you collect email addresses?

You need a landing page to collect the emails. This landing page needs to clearly communicate:
- The value proposition of the lead magnet
- What people can expect in the future
- How it will benefit them
Now, you can create a landing page using website builders like WordPress, Wix, or dedicated landing page builders like Unbounce, GetResponse, Kajabi, InstaPage, etc. Compare these options and pick the convenient one.

Alternatively, a pop-up or squeeze page on website pages could help you collect the emails as well. Also, Twitter and LinkedIn provide dedicated newsletter tools that you could add to your social media.

Newsletter Box on Twitter

Step 4: Pick an Email Marketing Software

Finally, pick an email marketing software to organize and send emails. Now, the main function might be to deliver emails, but you need a tool that allows segmenting and tagging. Why? Segmenting your audience based on their journey and tagging them appropriately helps you personalize the emails.

In fact, SuperOffice conducted an email marketing campaign and experienced a 94% open rate for a segmented email campaign as compared to a 42% open rate for the unsegmented one.

Tagging emails means adding more information and categorizing emails based on some information. For instance, you own a content marketing agency. You have an email list with people interested in YouTube, social media, blogs, podcasts, etc. Now, you would want to send an email related to YouTube marketing specifically to the person interested in YouTube only.

Relevance is key in emails and finding the right email marketing tool is crucial to ease the process. Some of the tools are MailChimp, ConvertKit, Kajabi, Drip, Aweber, GetResponse, Active Campaign, Clickfunnels, etc.

Step 5: Bringing it All Together

Now, it is time to put all the elements into action. After deciding on the lead magnet, distribution channel, and email marketing channel, you need to merge these all to capture emails. It will take you about a day to bring it all together.

Once you complete this, you need to focus on distributing your lead magnet and nurturing your email list. Nurturing an email list doesn’t mean increasing the number of subscribers solely. You need to ensure that there are active subscribers, no bots, and people engage with your emails. Hence, it is advisable to:
- Send at least one email per week.
- Refine your list every month (removing inactive subscribers).
- Trying to sell once a month (cause after all the main goal is revenue generation).
What Is Email Blast and How to Do It the Right Way?

Email blast is an effective marketing technique to reach most customers with just one email. Let’s look at what an eblast is and how to make one.

StartupTalkyRevathy Nair

Is It Worth Buying an Email List?

Many businesses end up buying an email list to get started. But is it the right approach?

NO!

Buying an email list will not only hamper the quality of your email list but can create technical issues.

Firstly, buying an email list invites a lot of dead or bot emails that do not serve any purpose. Also, since you bought these, people have not willingly signed up for them. This might affect your business reputation negatively and increase the unsubscribe rate.

Secondly, it increases the chances of landing your email in spam. Also, buying a list might be legal, but sending promotional marketing emails without prior permission is illegal in many places (as per local laws).

You don’t want inactive and unqualified subscribers on your email list. Hence, you should refrain from buying an email list no matter how attractive it might seem.

Strategies to Grow an Email List

We discussed the 5-step basic email listing building method. Now, let us look into strategies that will help you build an email list effectively. These would ensure that you get a qualified audience that serves value for your business and converts.

Content Upgrades

Content upgrades are long-form PDFs or ebooks that provide specific information in addition to existing blogs or any other content piece. It could be a 5000-word guide that contains exclusive strategies or case studies.

Content upgrades work well since they offer relevant information to the prospects. If promoted well, it could drive a lot of traffic and build your email list quickly. Providing free content doesn’t cost a lot and offers a great ROI.

Recently, Bill Gates offered a free copy of his book in the same manner for exchanging email addresses.

Additionally, you could opt-in for gated content. Gated content means a part of the content on your website which is locked or hidden that a visitor can access only in exchange for email and other information.

Using Pop-Ups

Pop-ups are promotional messages that come on top of your website content. They generally contain information and blank spaces to enter email addresses. There are four types of pop-ups:

Welcome pop up– They generally appear as soon as you open the website to greet or offer a welcome discount or deals. They require a strong CTA to ensure conversion since they can be intrusive.

Exit intent pop up- They show up when a user is about to leave the website. The aim is to reduce bounce rates and grab visitors’ attention by presenting them with a relevant offer. You need to ensure that the copy of the exit-intent popup is enticing to increase efficiency. A tactfully made exit-intent popup can save 10 to 15% of users leaving the site.

Promotional pop up– As the name suggests, promotional pop-ups include promotional messages that include exclusive discounts/ deals. Relevancy is a crucial factor for promotional popups which requires an understanding of the buyer’s journey.

Timed pop up– Timed popups are the promotional messages that show up on your website after a certain amount of time spent by the visitor. Look into Google Analytics and you could get insight into the customer journey. For instance, a visitor stays on your website for 25 seconds on average. You could opt-in for a timed pop-up at 15 seconds to offer a discount or any other lead magnet.

Pop-ups are a great way to increase your conversion if deployed correctly. You could use them on the home page, product page, check-out page, or in the cart as well. However, don’t use more than three pop-ups on a single page. Also, consider Google interstitial ad guidelines, in absence of which you might end up getting a penalty.

Squeeze Pages

Squeeze pages are like landing pages to capture email addresses only. They again offer some lead magnets in exchange. The only aim is to either get the email or the visitor will leave the website. It has bare minimum content and hence requires an effective offer to attract users. You could offer email courses, templates, ebooks, white papers, etc.

They generally have a high exit rate but a high conversion rate. If you do not have a high conversion rate, it is advisable to add home or product page links as well to the page.

Loyalty and Referral Program

Loyalty and referral programs are great for existing and new users. There is a great way to incentivize users by providing them exclusive discounts, early access to sales, and other perks.

They not only build your email list but help you increase repeat purchases. Many brands opt for loyalty and referral programs to nurture relationships with the users. You could build your email list by providing special benefits.

Discount and Deals

Discounts and deals are a great way to capture emails or any other personal information of your users. You could provide special discount codes/ coupons in exchange for emails. You could also offer welcome discounts, and festive discounts and use this evergreen method to keep growing your email list.

Exclusive Notifications

You can offer exclusive notifications to your subscribers. This could be regarding early access to sales, a new collection, or inventory stock up.

Often people place orders on your E-commerce website but there is an availability of products. In situations like these, you could ask for their email and notify them in case of restocking. It doesn’t seem promotional and offers value to the user.

Gamification

You could add interactive games and elements to your website to boost engagement on the website and provide a lead magnet. It could be something simple as spinning the wheel, scratch cards, tests, surveys, etc.

The user could claim the bonus by providing their email address. This is fairly popular and brands over free products or 10-40% of discounts in the gamification. This motivates users to become subscribers and purchase from you.

Opt-in at Checkouts

According to Google Guidelines, you can not use the email used for placing orders to send promotional messages. Hence, you can add a tick-box at the time of checkout to get permission for sending promotional messages.

People don’t hesitate to tick off at this stage since they already placed an order and would appreciate updates from you.

Giveaways

Giveaway free products, samples, or other items to get emails in exchange. It can be a physical product (shampoo, notebook, hamper, etc.) or an info product (e-book, white paper, etc.), or some service (30-day free trial).

In fact, Robbie, Co-Founder of Virayo, a B2B search marketing agency, gained 1171 emails in 10 days with the help of giveaways. He explains the entire process of gaining emails via giveaway. The best way to get maximum benefit is to reduce the competition by allowing additional entries for each referral.

Self Discovery, Assessment, or Quizzes

We often take quizzes and assessments on the internet. You could conduct these too and provide the results via emails. It is a simple yet effective way to engage with users and capture their emails.

Just create an assessment or quiz relevant to your target audience. For instance, if you are a beauty brand, you can conduct quizzes such as “determine your skin type” or “Check hair health with this quiz”.

This tactic adds active and interested subscribers to your email list.

Evergreen Webinars

Webinars are a great way to attract users. You could use interactive but pre-recorded webinars. People love to attend these as they offer a lot of value in a limited time. It is a great lead magnet with a high conversion rate when targeted correctly.

Identify the topic that your target audience would be interested in and offer valuable webinars along the same lines. Alternatively, you could provide a recording of the webinar in the exchange of email addresses, which would enhance the conversion rate.

How To Manage Your Email List With these Easy Email List Management Software

Email marketing is one of the most effective marketing techniques and managing an email list can feel tedious. so here are top email management software.

StartupTalkyDamini Bhandary

How to Maintain an Email List?

Your job does not end by building an email list. You need to ensure that your email list converts and has active users. So, how do you do that? Here are 4 steps to ensure a quality email list that converts:

Monitor the engagement on your emails

Track metrics such as open rate, click-through rate, and conversion rate. They will give you a clear picture of your email marketing efforts.

Remove the inactive users

You don’t want your email list to have a low open rate with no conversion. Every month scrap off the email addresses that do not respond. You could also send an email to check up on the inactive users. It could be as simple as asking them if they want to unsubscribe for any reason.

Engage with your subscribers

You need to extract the value out of your email list and nurture those subscribers. So, send 1-3 emails every week and try selling something every month.

Check your email content

Is your email mobile optimized? Is the subject line fascinating enough? Do the images load timely? Ensure that the email reaches the users without any technical issues or UX/UI errors.

Conclusion

Building and maintaining an email list gives you benefits in the long run. Just be sure to offer value to your users and get the right tools to make it an easy process.

All these strategies will help you to create a relevant lead magnet and get started in building an email list. Just be sure to follow the guidelines, if any, to avoid penalties or ending up in the spam section.

FAQs

How to create an email list?

Create a lead magnet, Pick a distribution channel, Create a landing page, and pick an email marketing software.

Is it legal to buy an email list?

Yes, it is legal to buy an email list but sending spammy messages who haven’t opted for your newsletter might be illegal.

What is an email list used for?

An email list is used to send out emails to customers about offers, updates, discounts, or other details.
June 14, 2022
Top 20 Catchy Email Subject Lines to Boost Email Open Rates
Have you heard the saying, “First impression is the last impression?” Well, this held true in the past and it holds true even today. Dressing well and staying smart grabs the onlooker’s interest. The same goes in the world of business as well. So, how do you grab the attention of your customers within seconds and make a lasting impression? The answer lies in creating catchy, interesting and witty subject lines.

No matter how amazing your target email is, if you don’t have a good subject line, chances are, your email will never be opened. So, think, ponder and create an email subject that will make sure your business stands out.

Why is an Email Subject Line Important?
Catchy Email Subject Lines From the Depths of our Inbox
How to Write The Best Subject Lines for Email

Why is an Email Subject Line Important?

A good and catchy email subject line is important because it boosts the email open rate. Email open rate is the calculation of the percentage of the total number of subscribers who open your email.

The email open rates depend on a variety of factors, which include email subject lines, personalization, relevancy for subscribers, and content. A healthy Email open rate lies between the 20-40% bracket.

Below are some stats to help you understand the importance of email Open Rate.
- Personalizing emails increases open rates by 29% and unique click-through rates by 41%.
- 64% percent people say that they open an email based on the relevance of the subject line.
- Starting the email creative with the person’s name can increase open rates by 40%.
If you notice the above stats, you’ll see that more than half the percentage of subscribers prefer to open an email only when they find the subject line to be relevant. Thus, an email subject line can be considered to be a defining parameter when it comes to boosting your email open rate.

An email subject line that grabs the audience’s attention ensures that your email open rates get a hearty boost and your business starts progressing in the right direction.

6 Effective Email Marketing Tips That Will Increase Open Rates

These email marketing tips are going to give an amazing open rate and of course, will boost your website traffic.

StartupTalkyParnas Ghosh

Catchy Email Subject Lines From the Depths of our Inbox

1. “Where to Drink Beer Right Now”(Sent at 6:45 AM on a Wednesday)

After a busy day, Eater Boston’s roundup of the tastiest spots to hit this weekend is just what you need to get back into gear.

2. “Google sees smartphone heroics in OreoIt’s The Daily Crunch.”

TechCrunch is a daily newsletter that not only shares the latest on the world of technology but also provides useful tips & amp; tricks that can help keep you ahead of the curve. #TechThursday

3. “Don’t Open This Email”

When we’re urged not to do something, we’re more likely to open the email and read the contents. This was the subject line of Manicube’s marketing email. However, only use this subject line if the reader is already familiar with your company or service. They could just block you if you don’t!

4. “Uh-oh, your prescription is about to expire,”

Says the narrator, invoking the anxiety of losing out. This statement was used by Warby Parker to entice people to purchase spectacles.

5. “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)”

A witty or caustic sentence might attract readers’ curiosity. And Groupon makes the most of this method.

6. “Black Friday shoppers are the worst clients,”

According to a LinkedIn Pulse message advertising a holiday marketing essay written by one of its members. The reader is enticed to open the email with intriguing data and numbers.

7. “DO NOT EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER Eat what they eat in Prison!”

The use of catchy language always encourages the reader to anticipate intriguing material. To lure readers, Thrillist utilises snappy lines like these in their subject line.

8. “10 strange money habits that are making Millennials wealthy”

Leading subject lines will always entice the receiver to learn more about the subject. To make their email marketing subject lines more enticing to their readers, Refinery29 employs leading subject lines.

9. “Not Cool, Guys”

This is no exception to BuzzFeed’s original and interesting content. To make it more conversational and welcoming, they sometimes combine the subject line and preview content. “Okay, WHO placed the passive-aggressive sticky note on my fridge?” read the sample text, for example. “Who acts like this?” you might wonder.

10. “Is this the trendiest marketing job?

This intriguing subject line was employed by Digital Marketer to let readers know what’s within.

11. “Are you available on Thursday at 12 p.m. PST?”

Mary Fernandez used personalisation to reach out to new readers and existing followers in her [guest blogging class]. Personalization may work wonders in encouraging recipients to read emails by making them feel unique.

12. “Alert: Free (Cool!) Clothes?”

Clover employs emoticons and other graphic material to entice recipients to open the email. Use it sparingly and only when it’s appropriate.

13. “For you, 1,750 points.” “Valentine’s flowers & more for them.”

You’ll want to know who the flowers are for as soon as you read this sentence. This urges you to read the rest of the text. Subject lines with cryptically phrased subject lines are an excellent method to captivate readers.

14. Direct topic lines can also be effective. “[Company Name] May 2005 News Bulletin!” or “Eye on the [Company Name] Update (October 31 – November 4),” for example.

15. “Rock the colour of the year”

The e-commerce website Etsy was able to market a product only on the basis of colour. Isn’t it true that we’ll want to know what the ‘colour of the year’ is?

16. “As You Wish”

UncommonGoods understands its consumer personas and delivers emails based on their wish lists and hobbies. The Princess Bride is the inspiration for this topic line.

17. “Get this NOW before it’s gone…”

“Tonight Only: Get this NOW before it’s gone…”: FOMO, or Fear of Missing Out, is tough to avoid. Violet Grey used this tactic in conjunction with a bonus incentive to boost email open rates.

18. “Everything you wanted to know about email copy but were scared to ask”

CopyHackers appeals to one of your anxieties or pain areas to get you to read the email.

19. “New Video: (Topic)”

A successful email campaign should increase revenue while also adding value to customers.

20. “The price of the item in your cart has dropped”

These retargeting email subject lines may entice you to return to your cart or finish any unfinished transactions.

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StartupTalkyArbaz Sayed

How to Write The Best Subject Lines for Email

Curiosity: Curiosity is a fantastic motivator. Include material or substance that will pique the reader’s curiosity.

Urgency: Using urgency is a tried-and-true strategy that normally succeeds since it motivates the reader to act quickly.

Relevance: Subscribers want timely and current information, which you should provide. This concept should also be used while creating topic lines. To keep readers interested, employ trending themes or fashionable headlines in subject lines.

Personalization: One of the most effective content marketing methods is personalization, which creates a sense of significance. It not only aids in the retention of positive connections but also creates additional leads.

Celebrity Names: Use a well-known name so that people can recognise you right away. Celebrity personality features might pique the recipient’s interest in opening the email.

Conclusion

We hope you’ve been inspired by this blog article to develop more innovative email subject lines. It’s critical for you to understand the genuine performance of your email marketing efforts as a marketer.

It’s impossible to manually calculate your open rates and campaign success. There are several tools available to assist you in analysing your open and clickthrough rates, segmenting your audiences, and A/B testing your subject lines.

FAQs

What subject lines get the most open?

Email subject lines that are catchy and less than 50 characters get the most open rate.

How do you make a catchy subject line?

Keep it short, personalize it, and segment your lists.

Why email subject line is important?

A catchy email subject line boosts email open rates.
March 16, 2022
How To Manage Your Email List With these Easy Email List Management Software
Emails have now become a part of our daily lives. Our inboxes are filled with various emails every day, on an average a person receives 121 business mails in a single day. The importance of an email in a business is more extreme than one could ever imagine. Through this, one can ensure to have formal communication with the advantage of immediate response. Not only through that, you can have opportunities to market your business but it is also inexpensive as well.

Now as mentioned above, every day on an average 121 emails are received. Among all these mails, not all mails can be of your advantage, some of them can be needless as well. Email marketing is the main reason why email list management is needed. It is one of the cheapest and convenient ways of marketing. In this article we will talk about the email marketing tools that help in managing the email list of a business with a goal of marketing, so let’s get started.

“You cannot mandate productivity; you must provide the tools to let people become their best.”

-Steve Jobs

What is Email Management?
What does Email Management Software Do?
Top Software For Managing Email List
FAQ

What is Email Management?

In a business, contacts play a vital role in its success, so Email list management is all about managing the contacts of your business in the email list. It includes segmenting, cleaning, and arranging the contact list; so that the right mail can be sent to the right person, and by doing this proper email marketing can be done.

What does Email Management Software Do?

Al the above things can be done by Email management tools, a good tool helps in:
- Creating a good quality contact list.
- Ensuring the delivery of the mail to the correct contact.
- Cleaning the list and keeping the data error-free.
- Keeping the ROI high and the cost low.
Top Software For Managing Email List

These tools are for targeting the correct audience for the business, personalizing the message that of course will get customers for your business. So, here are top email list management software.

Moosend

Pricing- Moosend is available at $8/month for the email list management.

Moosend Website

Try Moosend now!

This email marketing service provider was founded in the year 2012 by Panos Melissaropoulos and Yannis Psarras. Apart from creating some amazing email campaign, it is also an expert in managing the email list.

The list segmentation feature of Moosend helps in dividing the customers with the help of the data that are collected with the help of tags and the subscriber’s behavior. It is considered one of the best tools as it has 98% deliverability rate and helps in avoiding getting in the spam section in the subscriber’s mail.

HubSpot

Pricing- HubSpot plants starts from $50/month.

Get started with hubspot now

HubSpot is a company that builds cloud-based inbound marketing software that helps in marketing online. It was founded in the year 2006 by Brian Halligan and Dharmesh Shah and since then has changed the way of online marketing of many companies.

HubSpot contains a CRM (Customer relationship management system) that specially deals with managing contacts. The extra contact information that are taken of the customers helps the tool to send the targeted emails to the subscribers. Thanks to the feature of two-way data sync, the contacts of the businesses are always up to date.

Constant Contact

Pricing- The plan of Constant contact starts at $20/month.

Just like its name, this 1998 company founded by Randy Parker focuses on small business and help them build their contacts through email, social media, and even marketing tools.

The tools are used for creating email newsletters and it also provides some great segmentation features that help in dividing the subscribers. It does some very minimal for the contact list management and is preferable for small businesses.

Paperform

Pricing- The plan for Paperform start at $20/month.

This contact list management tool helps in creating and managing contracts through the creation of landing pages and newsletter signup forms and mainly deals with building online forms. It offers various images and videos to make the forms attractive by using them so that they can capture the attention of the customers. One can also edit the form with the help of HTML and CSS.

ZeroBounce

Pricing- The plan of ZeroBounce starts at $16/month.

Not every email address is important for a business, so ZeroBounce is an email verification tool that deals with email deliverability. The email addresses that are not of importance are removed by this tool, it has a great deliverability percentage. It is more or less a perfect tool to keep the email list clean as it has a feature of an inbox placement tester that does spam delivery tests for Gmail, Outlook, and others.

MailChimp

Pricing- The plan of Mailchimp starts at $9.99/month.

Mailchimp is a very popular email marketing software that provides businesses with various campaign types RSS campaigns and A/B testing. It has some really great segmentation features that help businesses by using the demographical and behavioral data of the subscribers. It works as a very good email list management tool.

ActiveCampaign

Pricing- The plan of ActiveCampaign starts at $18/month.

Try activecampaign now!

This email management software is another popular one that deals with email marketing. The company was first started in the year 2003 by Jason F. VandeBoom. The software helps in segmenting the subscribers with the help of tags. The deliverability rate of emails with the help of this software is very high.

Sendinblue

Pricing- The plan for Sendinblue starts at $25/month.

Learn more about sendinblue Here

This is considered as one of the best email marketing services for businesses and also helps in managing the email list. The subscriber that does not engage with the business is easily identified with the help of this service. The data of the users are used so that the mails can be delivered properly and have a good deliverability rate. It is a good email list management service.

Conclusion

In the era of email marketing, one needs to understand which contact will helps them in achieving success for their business. The correct tools for managing the email list is very necessary to excel in email marketing. Organizing the list and sending the emails to the subscribers can only be done through email management tools and the above are some of the best from the rest.

FAQ

Why email list are important?

Email lists are important because email marketing is one of the best ways to connect with a customer.

What is the best tool to manage a large mailing list?

MailChimp, HubSpot, and CampaignMonitor are some of the tools that help in managing the large mailing list.

How do I optimize my email list?

Create More Email Opt-In Opportunities, Optimize Your Preview Text, Use creative Images, and Segment Your Lists.
November 16, 2021
SaaS Marketing: Why SaaS Businesses should Build an Email List and How to do Build one?

Being a SaaS business brings you various channels for marketing your product and services digitally. Around the Internet, there are numerous tips or guidance on how to make your business globally popular and for that, everyone has only one answer- Digital Marketing. Now, talking about digital marketing, various channels help you take your SaaS businesses to the next level, like through social media, SEO, Email Marketing and many others.

With global users of over 4.03 million, email marketing helps the SaaS businesses to reach the maximum target. With these statistics, email marketing is known to have the highest number of users of any other digital marketing channel. In this article, we will be discussing why building an email list is so important and effective for SaaS businesses and most of all, how to build it. So, let’s get started!

Why is building an Email List Important for SaaS Businesses?
How to build an Email list?
FAQ

Why is building an Email List Important for SaaS Businesses?

Being a SaaS marketer, it’s important for you to have an organized special list of names and email addresses of your target audience and existing customers.

We are well familiar with the functionality of email marketing and with that, several reports are made which clearly states that around 43,000 percent return is guaranteed on investment (ROI) for businesses.

With an email list, subscribers can easily join it from the official website of your businesses and verify their identity. With your best of offerings, audiences get attracted to your business and turn into your paying customers. And when it comes to SaaS Businesses, the email list gets around 10 times higher modifications than any other social media campaign.

In SaaS Businesses, an email list helps in sending numerous emails to everyone from the list regarding online store, blog updates and many others. You can also keep them updated about new offers and discounts by making them subscribe to your newsletter.

7 Amazing Ways To Monetize your Email List

Monetizing email list might sound difficult but here are 7 Amazing Ways To Monetize your Email List and grow your business.

StartupTalkyAlan Joseph

How to build an Email list?

We have broadly discussed what an email list is and how important it is for SaaS business. Now, it’s time to understand how to build a solid email list.

In order to thrive in your SaaS businesses, certain steps can help you in building the perfect email list, these steps are:

Understand your audience

For any business or marketing strategy, it’s very important to understand what their audience needs and looks for. It’s important you distinguish your target audience as understanding them before functioning helps you in getting better responses.

For this, you need to create a marketing persona that will represent your ideal customers. Marketing persona helps you find your target audience and strike them right where it hits! The best place for this is social media, now as you find your audience, ask them to provide their email addresses. When you charm your audience in the right manner, they automatically give you their email addresses. And that is a win!

Create a Website

As you gathered your audience, you’d need a place where can be assembled, which is a website. Now, creating a website is pretty tough and must be created with great innovative ideas to charm your audience.

But the plus point with the email list for SaaS business is that you don’t need a huge website to get started. You can just create a landing page that carries your email opt-in form. The audience enters their email addresses in the opt-in form, available on your website.

Email Marketing Service

For better communication with your email list, you need to have an email marketing platform. Email Marketing platform helps you to organise your email list and send emails to the target audience.

On a broader note, the email list will also serve the purpose of drip campaigns, sequencing and many more. Your main focus through the email marketing service is to collect all the email addresses in a very safe and valid manner.

Charm the audience through your Offer

Now, the major goal is to charm the audience with your amazing offers that won’t hold anyone from joining your email list.

Think from the perspective of a customer like how you can be so impressed by a website and its offers that you’ll immediately give your email address. The customer won’t provide their email information unless they are offering a generous exchange.

Make sure you provide what your target audience needs and won’t find elsewhere, and also, free!

Maybe you can provide the customer with access to your report, software or any other valuable thing. This way, your audience will automatically get attached to your website.

What is Marketing automation and Can it Succeed Traditional marketing

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Conclusion

It often becomes pretty tough to build up a strong and legitimate email list for your SaaS business. But as you get on with it, it becomes very simple and you get more ideas to promote your business among the audience.

The major thing that you need to focus on with the email list is to opt for a single and strong strategy and function it smoothly. If you stick by your marketing strategy, you’ll automatically see the results by the enhanced number of the email address joining your list.

With this article, we attempted to describe to you all the major steps and requirements for a strong email list. If you follow these steps and understand the importance of an email list for your SaaS business, you’ll collect a great number of email addresses for your list.

FAQ

Why building an email list is important?

Building an email list is the best way to build a relationship with your potential customers.

How to build an email list?

Understand you audience, Create a Website, and Automate your emails.

Why should a SaaS company have a mailing list?

In SaaS Businesses, an email list helps in sending numerous emails to everyone from the list regarding online store, blog updates and many others.s

October 14, 2021
7 mistakes people make while writing an Email

Electronic mails have transcended from being a mere medium of communication to an official platform where vital decisions are made in a short span of time. It has become an unavoidable conduit in the internet era and became especially relevant in the current times when most of the official businesses are done online.

The importance of drafting an excellent email is now more than ever. Let’s look at a few mistakes that we generally make while writing an Email and see the probable solution.

Inappropriate / Absent subject line
Salutation
Not Explaining attachments
Improper/absent closing lines and signing off
Language
Tone
Structure
Final Monitoring
FAQ

Inappropriate / Absent subject line

The subject is one of the most important and yet the most overlooked element of an e-mail. People tend to write long, vague subject lines. An absent subject line is a big no and is considered off-limits as per the email writing etiquette.

A proper, indicative subject line should convey the content of your e-mail in three or four words. This will not only increase the chances of your mail being read but also helps the reader to have a better understanding of the content. Unchanged subject line

While writing an email, it is important to change the subject line every time you start a new discussion. As mentioned earlier, this will make the reader more aware, and on top of that, it will be easier to locate the mail in future. Many people make this mistake of tailing over the same thread every time they send an e-mail. It should be avoided by paying attention to the details before sending them.

Salutation

Long gone are days when you have to address each other with a “Respected Sir/Madam”. Working space has become more congenial and friendly; all forms of communications should reflect that. While it is acceptable to begin with, “Dear Sir/Madam”, you can use their name or simply “Sir/Madam”.

It is highly recommended to be gender-neutral when you are not sure who will read your mail. In such cases, beginning by addressing the designation will be safer and acceptable. You can begin by saying “Dear Editor/CEO”. While you try to retract from being formal, do not be too informal.

Not Explaining attachments

Most of the e-mails will contain at least one attachment, and we tend to limit ourselves by making a statement that a document has been attached. This is a mistake that will leave the reader confused and waste their time. Instead, make it a point to mention what is it in the attachments. Again, this should be kept crisp and should not be long.

Improper/absent closing lines and signing off

Our overconfidence in the typing speed of our names or getting carried away with the content of the e-mail can be detrimental. An incorrect, inappropriate or absent closing statement can give a very bad impression to the reader.

It can make the whole point that you were trying to go vain. Before you sign off, it is important to reiterate the request or content you have put forth. And never forget to write your name while signing off.

7 Amazing Ways To Monetize your Email List

Building an email list is still considered to be an essential part of asuccessful business. It is expected that email users globally will reach around4.3 billion by the year 2023. Let’s look at the below article to analyze thevarious ways through which you can monetize your email list. Consultat…

StartupTalkyAlan Joseph

Number of Email users Worldwide

Language

Language is a very powerful tool, and we should never underestimate it. E-mails are generally meant for and not limited to formal communications like requests and confirmations. However, people tend to be more informal to look more friendly and cool.

One should completely avoid using any informal language. This includes short forms, emojis, and abbreviations like can’t, shouldn’t etc. Make sure to be formal when it comes to addressing the person as well as the content. Today, being formal is more about striking a perfect balance between being formal and informal.

Tone

The tone of the mail means the way in which the receiver reads the mail. Getting the wrong tone is one mistake that people tend to make while concentrating on being formal. The right choice of words can control this.

It should be ensured that while being formal, the tone does not get authoritative or aggressive. Be careful to include words that make your content sound confident and polite.

Structure

Many people write long emails that narrate their whole background, context and whatnot. Writing long emails are both ineffective and unattractive. Mails should be used as a way to put across your requirements in a crisp and concise manner.

The reader should be able to understand the core of your mail in the first read itself. Ideally, the structure should flow as self-introduction, content and conclusion. Make it a point to conclude the mail in less than 200 words. Spelling and grammatical mistake

There can be nothing as bad as making a silly yet evident mistake in your grammar or spelling in any mail. This happens when your thought processes and typing speed does not align.

It is advisable to use software like Grammarly or any other inbuilt or external aids while you type the mail. Make it a point to not blindly follow them. Giving it to someone for proofreading is also helpful when the mail is not an emergency.

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Final monitoring

Summing up the whole mail, we tend to ignore an important step – overview. Before you hit the send button, ensure that all details are presented correctly, and the mail is being sent to the right person.

All the steps mentioned above have to be cross-checked at least once before confirming on sending it. An Email is too important to be messed up at the last moment. And never reply to all recipients in the group if the message is meant for only one.

Conclusion

There is no doubt in the fact that the significance of mails are increasing day by day. It is a very effective way to put yourself as a person. When you can portray yourselves in the best way possible through an email, make sure you put your best foot forward.

FAQ

What are common email blunders you don’t want to make?

Choosing a vague subject line, Adding the wrong people in cc and Forgetting to proofread are some of the common email blunders you should avoid.

What are some email etiquette rules?

Watch your grammar, spelling and punctuation, Choose your subject wisely and Reply to emails promptly these are some email etiquettes you should consider while writing an email.

What are the most common errors while writing an email?

Not Writing Proper Subject Lines, Using the Wrong Tone of Voice and Using Abbreviations and Emojis are some of the most common mistakes people make while writing an email.

May 31, 2021
How to monetise your email list

Building an email list is still considered to be an essential part of a successful business. It is expected that email users globally will reach around 4.3 billion by the year 2023. Let’s look at the below article to analyze the various ways through which you can monetize your email list.

Consultation
Paid Newsletters
Affiliate Marketing
Webinars
Solo Ads or Display Ads
FAQ

Consultation

Consulting is one of the most effective ways to monetize your email list. Through consulting, you will be selling the knowledge you possess in the best way possible. It is mainly done through one-to-one contact with your customer or subscriber.

Since consultation is provided as a personalized service, you can charge your customers accordingly since it takes your time and effort. There are certain limitations as well since you are selling your time for money, there are limits for you to scale your business since there will be a shortage of time.

Consulting is considered to be the best way to monetize your email list when you are in the beginning stage. You will be able to gather a deeper understanding and knowledge about your email subscribers and your target audience and this will help you in improving your skills and building testimonials on the way.

Paid Newsletters

There are lots of companies that make millions of dollars selling their paid newsletters. Once you have a personal relationship with your audience you can start providing them with a newsletter on a regular basis such as weekly, daily or on a monthly basis.

Paid newsletters are one of the best sources to monetize your email list especially if you are in a niche category. You can provide your audience with the most frequent and fresh information. A newsletter can be an excellent and the best way to monetize your email list.

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Affiliate Marketing

In the recent years, Affiliate marketing has gained a lot of popularity. It is said that nearly 81% of the businesses are relying on affiliate marketing for selling their products and services.

The only problem you would face is to find the ideal affiliate product which will be useful for your subscribers according to their interests and activities.

It works on a simple principle you will have to help your audience find the accurate product that will help them improve their quality of life and makes it easy and in return, you will receive a small commission.

There are certain websites or businesses you can tie up with for selling affiliate products. For physical products, you can tie up with popular companies such as Amazon, Walmart, Chewy, etc. and for Info Products you can tie up with ClickBank, Cj Affiliate, JVZoo, etc.

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Biggest Challenges Facing Email Marketers in 2019

Webinars

Webinars are also considered an effective way to monetize your email lists. It is kind of similar to consulting the only difference is instead of one-to-one consultation you will be delivering it to a larger set of people.

You can conduct webinars or masterclass programmes for your email list by providing personalized information and training for in demand skills or information and training required by your audience.

The challenge will be to find out the need of your subscriber list and providing an accurate service. When compared to consulting, conducting webinars has its own benefits such as you can reach a large number of audiences at the same time but you wouldn’t be able to charge a lot for your webinars as much as you can charge for personalized consultations.

Webinars can be a starting step for you to monetize your email lists and later on you can upsell by providing affiliate products or personal consultations to interested audiences who require one to one consultation.

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Solo Ads or Display Ads

Solo Ads is a method through which individual brand or businesses pay you for sending promotional emails to your email lists for them. There is a different way through which you can earn through Solo Ads or Display Ads.

The number of clicks your emails get and through the number of emails subscribers who receive the promotional emails. One major thing to keep in mind before you promote your solo emails is that you will have to find ethical brands and companies as it is a matter of your reputation.

If you promote the products and services of the people who don’t have an ethical code of conduct and work only for their interests this will spoil your reputation.

You can also monetize your email list through Display Ads. Display Ads have lost their popularity over the years but still, it is one of the ways through which you can monetize your email lists.

FAQ

How do email lists make money?

Several brands and companies will happily pay you commissions on any sales you generate for their brand. Instead of selling your own products and services to your email list, you can sell someone else’s products that are a great match for your audience and get a commission.

What is a good email list size?

You’re first going to need the list size of about 1,000 people, as it’s a good sample size that you can extract some data from.

What is open rate marketing?

Open Rate is an email marketing metrics that measures the percentage rate at which emails are opened. Though it is a general indicator of subject line effectiveness, it can be a misleading metric for online marketers.

Conclusion

These are some of the most effective ways to monetize your email list. If you are at the beginning stage you can choose one of the methods mentioned above.

April 18, 2021
How to Build an Email List for Business? | Tools for Email List building in 2020

Email marketing helps you not only to promote the brand or launch a new product but build a relationship with your customers and convert them into loyal customers. Email marketing is the primary method for promotion. But you need to find out how to create an email list. To collect emails for your business, you have to make some strategy. People are not going to come to you and give their email addresses themselves. Here are tips on how to build an email list and free email listing tools.

Email list building is an important element of a successful marketing strategy regardless of type of business you operate. With this list, you can share your story, promote your business, and showcase your products. There are many ways you can build an email list. This post covers some ways you can get more email subscribers and email service tips to improve their experience which will motivate them to share your content with others and ultimately, generate leads for you.

How to Build Your Email List
Tools for Email List Building

How to Build Your Email List

1. Just Ask

You can just ask people to subscribe to your newsletter. Most of the people who loved your content will subscribe to you. For this, you can share some of your best content. If they like the content, they will subscribe to your newsletter resulting into fast email list building for free.

2. Make it Easier

If you ask for more than the needed information, people are going to doubt you for sure. Furthermore, the super lazy people, like me, will just hit the back button immediately when they will see an email form with many fields. So, just ask for their emails and if needed, their opinion about the content.

3. Exhibit in Trade Shows

Exhibit your company in trade shows. Ask people personally to subscribe to your newsletter after telling them about your website. You can use a paper and pen, or get a tablet to let them directly subscribe to your newsletter online. In fact, 81% of people who attend trade shows are influential people of a company and have buying authority. If you have a B2B business, you can generate leads targeting those people with email marketing.

4. Discount

Everyone loves discounts! You can give free products or a discount on your products if someone subscribes to your newsletter. In this way, you can know who is your potential customer and who’s not. You can then advertise your products to the target customers. Make sure you organize the email list you made after providing the benefits.

5. Facebook Ads

Facebook is the biggest advertising platform after Google for targeted email lists. You can advertise your website on Facebook and ask people to subscribe to your newsletter. Moreover, you can add a CTA button on your professional Facebook profile.

6. Guest Blog

You can write a blog for some other website as a guest. Put the CTA of subscribing to your newsletter, in your details. Also, don’t forget to mention your website there in the article.

7. Host Webinars

The best thing about the webinar is that people have to sign up before entering it. So, you can collect many emails at once with the help of just one webinar.

8. Include Sharing Link

Provide “Forward to a friend” link at the end of your emails. Your customers are the best marketing team you can have. If your content is good enough, there high chances that they’ll forward it to their friends and colleagues.

9. Categorize

Categorize your email list according to people’s needs. You can then send them all different emails so that every subscriber gets what they want.

10. A/B Testing

A/B Testing is to check 2 different versions of anything to see which one is the best. A/B test different signup forms to know which will be the most optimised for your website. Analyze and decide what works best for your website.

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11. Birthday Wishes

Birthday is the most special day for anyone. Whenever we get an unexpected birthday wish, it becomes more special. So, send special birthday emails to your subscribers if you have their data. Don’t market any of your products in that email, it will have bad impression on people.

12. Create a contest

Many people love to participate in a competition and get rewarded for it. Taking advantage of this scenario you can organize a competition and ask them to subscribe to the newsletter. Winner will, of course, get some prize and you will be getting numbers of email subscribers to add on the email list.

13. A signup form

Popup signup forms still works very well. Add some discount vouchers or offers to lure people to fill the form out. This way good numbers of potential customers will be added on the list.

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Tools for Email Building

Now, we have various ways to create an email list but the tools make everything easier. Hence here are few tools to build an email list for your business-

Tinyletter

If you are looking for how to grow your email list, Tinyletter is a tool which is used to write a quick email newsletter. It is a completely free tool and provide 5,000 free emails to its users.

Emailoctopus

It allows to send 1000 free email for a month and then charges minimal fees to send more emails. It uses Amazon SES (Simple Email Service) to send the emails. Emailoctopus also lets the creator choose the design, content, and statistics of the emails. It allows 62,000 emails per month to upto 2500 people.

Benchmark Mail

This app allows creating newsletters in dozens of languages, for the reader to read it everywhere they want. It comes with options like easy to edit, color-driven templates and drag-and-drop sections for the mails. It allows sending up to 7 emails a month to 2,000 people.

Mailchimp

It is one of the most popular email newsletter apps to create a newsletter. Its free plan includes landing page builder, form tool, marketing automation and A/B testing. It allows 6 mails per month to 2,000 subscribers.

Revue

Revue is an editorial newsletter tool for writers and publishers. Revue allows to create emails from curated content. It allows sending unlimited emails to 50 people.

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Conclusion

The email list is a crucial part for any online business. You cannot just rely on paid advertisements for marketing. You need your channel to become a brand. But collecting emails and building an email list not as easy as it seems, neither its impossible. Furthermore, you might get an already built email list in exchange of some bucks from the black markets, but it will never worth it. The email list you build will be the people who will be already aware of your product, but the list you will buy will be just some random people who will blacklist your emails. Therefore, do your best in building a good email list and create good content for your audience.

If you know more ways to gather emails, please share with us in the comment.

August 5, 2020