Tag: business automation

  • Why Automation is Essential for the Professional Services Industry’s Growth and Efficiency

    This article has been contributed by Anjana Desai, Founder & CEO, Juntrax.

    In the early stage, most Small and Medium Enterprises (SMEs) see their growth driven largely by smaller teams, manually-based processes, and quick decision-making. The growth, in turn, comes with more complexities in operations from managing a larger workforce and bigger financial transactions to finer coordination across the different departments.

    As the business scales, their lack of integrated solutions, automation, and other processes will indefinitely plunge them into a stagnant cycle of inefficiencies, inconsistent data, slower decisions, and increasing operational costs. They must get rid of the manual and disconnected system of operations to enable continued growth.

    The Growing Demands of SMEs

    SMEs are utilizing services comparatively smaller, i.e., having a smaller number of members in a team, minimum workflow, and manual processes. When they do expand, these set systems serve as a bottleneck in their operations, particularly when handling more significant increases in data, workforce, and complexity levels.

    For example, working in a company with 25 employees would require the manager to carry out payroll, leave tracking, and financial reporting manually. As a company expands with 50 employees, the workload doubles. Therefore:

    • Double the measurements to process payroll and adhere to tax compliance checks
    • Better synchronization of employee leave tracking with work schedules and payroll functions
    • With this, tracking project and financial data becomes all the more complicated, delaying decision-making.

    At this stage, manual systems no longer suffice, making it increasingly difficult to maintain the accuracy and efficiency of the tasks. Hence, SMEs are looking for integrated business operations solutions to automate workflows, minimize inefficiencies, and have visibility into critical business functions that are updated in real time.

    What Growing SMEs Need & How Integrated Solutions Meet Those Needs

    Enhanced Workflows & Process Automation

    Entrepreneurial ventures overwhelmed by spreadsheets, emails, approvals on paper, etc., outdated approaches don’t qualify for the prime needs of an effective business environment. An integrated system eases the way workflows are undertaken by automating approvals, requests, and notifications cascaded throughout the different departments. In the case of a leave application by an employee, it updates Timesheets, Payroll, & Attendance Records automatically without manual interventions. This reduces data entry duplications and errors while ensuring real-time updates across systems.

    Real-Time Financial & Project Data Management

    Errors and misalignment resulting from manual financial tracking can lead to poor decision-making. Integrated ERP solutions give:

    • Real-time cash & budget tracking.

    • Insight into project costs vs. actual expenses.

    • Automated invoicing based on project status.

    Consider when your supplier invoices you by project stage. As this information becomes part of an integrated system, it becomes standardized and linked to Project Management & Accounting on the specified milestone in the payment process, thereby correcting the billing. The benefits of this are that it improves budgeting accuracy, financial discrepancies, and smarter planning.


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    Integrated Workforce Management

    A growing workforce means complexity in attendance tracking, payroll processing, compliance, and performance management. An integrated system automates or eases:

    a) Leave, Attendance & Time Tracking

    • Automate leave policy enforcement and real-time attendance tracking.
    • Ensures compliance with labor laws regarding overtime, sick leave, and paid time off.

    Example: Employees’ working hours and overtime are automatically updated on payroll and compliance reports, with minimal manual intervention.

    b) Recruitment & Onboarding

    • Automated job postings, applicant tracking, and approval for hiring.
    • Smooth onboarding through digital document processing & training schedules, etc.

    Example: Data of new hires automatically go into HR records, payroll, and benefits platforms.

    c) Performance Management & Payroll Compliance

    • Provides real-time tracking of employee performance, reviews, and progress toward goals.
    • Automate payroll processing, tax deduction, and benefits administration.

    An example is, when an employee is assigned a new project, their working hours automatically make it to Timesheets & Payroll for compensation. This saves, HR teams an enormous amount of time, compliance is enhanced, and the experience is significantly improved.

    Efficient Project and Resource Allocation System

    As the number of projects increases, SMEs must utilize strategies to allocate resources efficiently. This would eliminate delays, mismanagement and stressed teams. An integrated solution may facilitate-

    • Meet project deadlines and controlling workload allocation.
    • Proportionate assignment according to the skill set of resources and availability.
    • Real-time updates on the project status.

    For instance, The project manager has to assign one of their team members to a new client project. The hours of work are automatically tracked in a timesheet system by project and task and accurately billed to the client by project in the billing cycle. Resource management is simplified and utilization is optimized during the planning and completion of each project.

    Payroll, Compliance, and Workforce Analytics

    Processing payroll manually will increase the exposure to mistakes, delays, and compliance violations for any employee workforce that exceeds a certain level of growth. An integrated solution will automate:

    • Payroll processing and tax calculations.
    • Payment of salaries.
    • Compliance with labor laws for overtime, benefits, and deductions.

    Within an automated system, the overtime pay discrepancies are flagged out, indicating that compliance with the laws has been adhered to. The benefits of this include reduced payroll errors, compliance with regulations, and workforce planning.

    Why SMEs Can’t Rely on Manual Processes Anymore

    Manual processes turn into bottlenecks when the SME grows. Simple challenges include:

    • Duplicate Entries: Re-entry of the same data increases the risks of errors and inconsistencies.
    • Report-and-Visibility Constraints: Leaders do not have real-time sources of information about financial, workforce, and project performance.
    • Data Inconsistency: This can lead to errors in payroll, costing the company both time and money.
    • Compliance Risks: Payroll and labor law compliance processes become complex, exposing the business to legal risks.
    • Delay in Decision-Making: Making informed decisions without real-time data is difficult for SMEs.

    How to Choose the Right Integrated Solution

    When choosing to put an integrated business software into place, SMEs must look at the following:

    • Industry-Specific Features: Clear evidence exists that this system meets operational requirements.
    • Scalability & Cloud-Based Access: Enabling remote management with secure storage of data.
    • Seamless Integration: Connectable with current operational systems of the businesses such as accounting, HR, and Customer Relationship Management (CRM).
    • Cost & ROI Justification: Ensuring that it provides measurable business profit.

    Scaling Smart with Integrated Solutions

    Integrated Business Operation Solutions are fast becoming a necessity for SMEs wanting to grow successfully. An integrated approach towards workflow automation as well as financial tracking, workforce planning, or compliance management has increased efficiencies, reduced costs, and created a more productive organization.

    From smart automation, small and medium-sized organizations can turn their attention toward growth, innovation, and developing new and better ways for customer engagement. The perfect solution will assure an increasingly smooth connection between every business function, such as HR, finance, and project management, among others, allowing for an environment conducive to sustainable growth.


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  • Streamline Your Projects with These Top AI-Powered Project Management Tools

    At times when the internet is flooded with chaos both inside and outside the organisation, project managers face numerous challenges, from meeting deadlines to coordinating teams and ensuring effective resource allocation. However, the rapid advancement of artificial intelligence (AI) has paved the way for innovative solutions that can enhance project management efficiency and productivity. By integrating AI-powered project management tools into their workflows, project managers can streamline their processes, improve decision-making, and optimize resource allocation. Today, we shall hover upon the top AI-powered project management tools available and how they can revolutionise project management practices.

    ClickUp
    Hive
    Forecast
    Notion
    Asana
    Trello
    Monday
    Wrike

    Why Use AI-Powered Project Management Tools?

    AI-powered project management tools offer a wide range of benefits that can greatly enhance project management practices. These benefits include:

    1. Efficient Recruitment Process: AI tools can match the skills of potential candidates with the requirements of a project, streamlining the recruitment process and ensuring the right talent is onboarded.
    2. Automated Resource Allocation: AI-powered tools can automate the allocation of resources, ensuring optimal utilization and distribution of team members based on their skills and availability.
    3. Real-time Performance Monitoring: AI tools provide real-time monitoring of project progress, enabling project managers to make data-driven decisions and take immediate action when necessary.
    4. Improved Decision-making: AI-powered project management tools provide valuable insights and recommendations, helping project managers make informed decisions and mitigate risks effectively.

    Now, let’s delve into the details of some of the top AI-powered project management tools available in the market:

    ClickUp

    Website www.clickup.com
    Rating 4.7
    Free Trial Yes
    Platforms Supported Web, IOS/Android
    ClickUp - Top AI-Powered Project Management Tools
    ClickUp – Top AI-Powered Project Management Tools

    ClickUp is a comprehensive project management software that offers an array of AI-powered features to enhance project planning, collaboration, and efficiency. With ClickUp’s AI capabilities, you can summarize texts, write and edit documents, generate action items, and more. The AI-powered Strategy power-up allows you to brainstorm ideas, plan marketing campaigns, and optimize workflows. ClickUp’s intuitive interface and customizable project views make it a popular choice among project managers.

    Key Features of ClickUp:

    • AI Summarization: Summarize lengthy texts and documents in seconds.
    • Writing and Editing Assistance: Generate well-written documents and edit drafts effectively.
    • Action Item Generation: Automatically generate action items from discussions and meetings.
    • Strategy Planning: Brainstorm ideas, plan campaigns, and optimize workflows.
    Plan Pricing
    Free $0/Month
    Unlimited $5/Month
    Business $12/Month
    Business Plus $19/Month
    Enterprise Custom

    Hive

    Website www.hive.com
    Rating 4.6
    Free Trial Yes
    Platforms Supported Web, IOS/Android
    Hive - Top AI-Powered Project Management Tools
    Hive – Top AI-Powered Project Management Tools

    Hive is a project management platform designed for seamless collaboration and productivity. Hive’s AI-powered feature, HiveMind, suggests subtasks, creates logos, writes reports, and provides presentation overviews. It integrates smoothly with popular tools like GitHub, Jira, and Slack, making it an ideal choice for technical project managers.

    Key Features of Hive:

    • Subtask Suggestions: AI-powered suggestions for breaking down tasks into subtasks.
    • Content Generation: Generate logos, reports, and presentation overviews.
    • Integration with Popular Tools: Seamless integration with GitHub, Jira, Slack, and more.
    Plan Pricing
    Free $0/Month
    Team $12/Month
    Enterprise Custom

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    Forecast

    Website www.forecast.app
    Rating 4.2
    Free Trial No
    Platforms Supported Web, IOS/Android
    Forecast - Top AI-Powered Project Management Tools
    Forecast – Top AI-Powered Project Management Tools

    Forecast is an AI-powered project management platform that offers predictive capabilities and resource optimization. With Forecast’s AI, you can predict project risks, receive cost-cutting insights, and optimize resource allocation. It also provides advanced financial management features for better ROI analysis.

    Key Features of Forecast:

    • Risk Prediction: AI-powered risk analysis and prediction.
    • Cost-cutting Insights: Receive valuable insights to optimize project costs.
    • Resource Optimization: Optimize resource allocation based on AI recommendations.
    • Financial Management: Advanced financial management features for better ROI analysis.
    Plan Pricing
    Lite $29/Month
    Pro $49/Month
    Plus $69/Month

    Notion

    Website www.notion.so
    Rating 4.7
    Free Trial Yes
    Platforms Supported Web, IOS/Android
    Notion - Top AI-Powered Project Management Tools
    Notion – Top AI-Powered Project Management Tools

    Notion is an all-in-one workspace that combines note-taking, project management, and collaboration tools. Notion’s AI capabilities can identify action items, generate notes and takeaways from meeting minutes, and even brainstorm creative ideas. It offers seamless integration with popular tools like Slack and GitHub.

    Key Features of Notion:

    • Action Item Identification: AI-powered identification of action items from meeting minutes.
    • Note Generation: Generate notes and takeaways from discussions and meetings.
    • Idea Brainstorming: AI-powered idea generation for creative projects.
    • Integration with Popular Tools: Integration with Slack, GitHub, and other popular tools.
    Plan Pricing
    Free $0/Month
    Plus $10/Month
    Business $18/Month
    Enterprise Custom

    Asana

    Website www.asana.com
    Rating 4.4
    Free Trial Yes
    Platforms Supported Web, IOS/Android
    Asana - Top AI-Powered Project Management Tools
    Asana – Top AI-Powered Project Management Tools

    Asana is a widely used project management tool that offers AI-powered features to optimize resource management and workflow efficiency. Asana’s AI capabilities provide insights for resource allocation, workflow optimization, and answer questions about ongoing projects. It can also generate compelling responses to improve communication and collaboration.

    Key Features of Asana:

    • Resource Management Insights: AI-powered insights for efficient resource allocation.
    • Workflow Optimization: Recommendations for optimizing workflow efficiency.
    • Project Q&A: AI-powered answers to questions about ongoing projects.
    • Communication Enhancement: AI-generated responses for effective communication.
    Plan Pricing
    Basic $0/Month
    Premium $13.49/Month
    Business $30.49/Month

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    Trello

    Website www.trello.com
    Rating 4.4
    Free Trial Yes
    Platforms Supported Web, IOS/Android
    Trello - Top AI-Powered Project Management Tools
    Trello – Top AI-Powered Project Management Tools

    Trello is a popular project management tool known for its intuitive Kanban boards. It offers several AI-powered power-ups, such as Strategy AI and Notes & Docs, for strategic planning, content generation, and brainstorming. These power-ups can help project managers optimize their processes and generate high-quality content.

    Key Features of Trello:

    • Strategy AI Power-up: AI-powered strategic planning and campaign optimization.
    • Notes & Docs Power-up: AI assistance for generating drafts and brainstorming ideas.
    • Kanban Boards: Intuitive Kanban boards for visual task management.
    Plan Pricing
    Free $0/Month
    Standard $6/Month
    Premium $12.50/Month
    Enterprise Custom

    Monday

    Website www.monday.com
    Rating 4.7
    Free Trial Yes
    Platforms Supported Web, IOS/Android
    Monday - Top AI-Powered Project Management Tools
    Monday – Top AI-Powered Project Management Tools

    Monday is an all-in-one project management platform that offers AI-powered features to automate tasks and generate insights. Monday’s AI can automatically generate tasks, summarize complex topics, extract action items, and build formulas for metric calculations. It simplifies project management processes and saves valuable time for project managers.

    Key Features of Monday:

    • Task Generation: AI-powered task generation based on project requirements.
    • Topic Summarization: Summarize complex topics for better understanding.
    • Action Item Extraction: Extract action items from discussions and meetings.
    • Formula Building: Create formulas for metric calculations and data analysis.
    Plan Pricing
    Free $0/Month
    Basic $8/Month
    Standard $10/Month
    Pro $16/Month

    Wrike

    Website www.wrike.com
    Rating 4.2
    Free Trial Yes
    Platforms Supported Web, IOS/Android
    Wrike - Top AI-Powered Project Management Tools
    Wrike – Top AI-Powered Project Management Tools

    Wrike is a comprehensive project management tool that offers AI-powered features for task prioritization and resource optimization. Wrike’s AI provides recommendations for task prioritization, analyzes historical data to provide insights on delays and resource optimization, and can even generate subtasks based on your ideas.

    Key Features of Wrike:

    • Task Prioritization Recommendations: AI-powered recommendations for task prioritization.
    • Resource Optimization Insights: Advanced insights on resource utilization and optimization.
    • Delay Analysis: Analyze historical data to identify potential delays.
    • Subtask Generation: Generate subtasks based on your ideas and project requirements.
    Plan Pricing
    Free $0/Month
    Team $9.80/Month
    Business $24.80/Month

    In conclusion, AI-powered project management tools offer a host of benefits to project managers, including improved efficiency, optimized resource allocation, and enhanced decision-making. Whether you’re looking for AI capabilities to automate tasks, generate insights, or streamline collaboration, there’s a tool available to meet your specific needs. Evaluate the features, pricing, and integrations of each tool to determine the best fit for your organization, and unlock the full potential of AI in project management.

    Remember, the key to successful project management lies in leveraging the power of AI to streamline your processes, optimize efficiency, and achieve better outcomes. Embrace the future of project management with AI-powered tools and take your projects to new heights of success.

    FAQ

    Which AI tool is best for project management?

    Best AI tools for project management include:

    • ClickUp
    • Hive
    • Forecast
    • Notion
    • Asana
    • Trello
    • Monday
    • Wrike

    How do I use AI for project management?

    AI can streamline project management by automating task tracking, providing insights through data analysis, and improving resource allocation. It helps optimize workflows and enhance decision-making.

    What is an example of artificial intelligence in project management?

    An example of AI in project management is using AI tools like Wrike or Asana to automate task prioritization and resource allocation, improving efficiency and decision-making.

  • Top 6 Marketing Automation Software and Tools in 2024

    Marketing is a very important aspect of any business. If your marketing efforts are in the right direction it can increase your brand awareness and conversion rate. Marketers do a lot of things from strategizing content, capturing and nurturing leads, managing customer information, creating advertising campaigns, scheduling tasks, and a lot more.

    All these tasks require a lot of time and energy. Although if you want to save time and boost your productivity and sales you can use top marketing automation softwares to put these tedious tasks on autopilot.

    In 2021, about 51% of companies were using the marketing automation tool and were able to boost their sales productivity by 14.5%.

    80% of marketers saw an increase in their leads and 77% saw an increase in their conversion rates.

    All these stats show us that you should use this best marketing automation tool in your business. Although finding out a perfect marketing automation tool that matches your business needs is a tough job. Don’t worry we are here to help.

    In this article, we will tell you the 6 best marketing automation tools.

    What is Marketing Automation

    HubSpot Marketing Hub

    Rating 4.4/5
    Categories Email Marketing, SEO and Social Media Advertising
    HubSpot Marketing Hub Software- Automation Marketing Tool
    HubSpot Marketing Hub Software

    When you think of the best marketing automation tool HubSpot comes first to mind. The tool has an immense reputation in the market. Using this tool you can streamline your entire business workflow in a single place. No need to switch between different software!

    Using its easy-to-use visual editor you can make targeted workflows for your email campaigns or multi-stage journeys. Its advanced segmentation allows you to decide which audience will get enrolled in which workflows and when.

    The tool provides you with customizable email templates that you can use to write personalized emails with no coding skills. Automate your email campaigns, generate more leads and move your prospects further down the funnel. To send emails to the right people at the right time HubSpot gives you numerous triggers, conditions, and action parameters.

    HubSpot Marketing Hub goes beyond traditional email or SMS automation and provides you with all the tools and utilities through which you can score leads, rotate leads to sales, set up webhooks, and automate data transfer from one team to another.

    Your team will automatically receive notifications if a user performs an important action like putting up a business query in your forum. This will help your team to quickly message the users and convert them into customers.

    HubSpot also provides you with a set of SEO and blog tools. You can set up a drip campaign, manage your social media, build Al-powered live chat, and create forms and landing pages all in one place. The tool integrates with other HubSpot solutions which makes it a killer deal.

    You will also get access to HubSpot Academy where you can learn how to use the tool efficiently and easily. As you can see HubSpot is a stellar marketing automation tool.

    Plan Pricing ($/month)
    Starter $45
    Professional $800
    Enterprise $3200

    Oracle Eloqua

    Rating 3.9/5
    Categories Email marketing campaigns and sales lead generation
    Oracle Eloqua Marketing Automation Tool
    Oracle Eloqua Marketing Automation Tool

    Oracle Eloqua is an all-in-one marketing tool using which you can nurture your leads, get detailed analytics, automate workflows and manage cross-channel B2B marketing campaigns. Segment your users based on web visits, specific attributes, interests, and geography.

    You can easily create campaigns using its drag-and-drop editor. Get stats on what users are doing on your website in real time. Along with this, you can use SMS messaging to send event reminders, product updates, or to get feedback.

    Lead scores are updated in real-time across multiple campaigns based on customer profiles. For accurate lead scores, the tool analyzes the most recent activity of the user and adjusts the scores in real-time.

    Oracle Eloqua has built-in Al that suggests what action you should take for each contact. Find your best-performing products and content. Using Eloqua’s account engagement scoring, find the most engaged users.

    Automate your email campaigns, improve your subject lines using the Al suggestions and find the best time to send emails. Build responsive emails, landing pages, and forms without the need to learn HTML code. Save blocks of content that you often use so you can use them in future campaigns.

    Create dynamic content for your landing pages and emails that adapts and personalizes the messaging based on the user’s behavioral pattern and location. After launching the campaign analyze metrics such as email opens, clickthroughs, form submissions, and more.

    To help your brand in increasing sales, Eloqua will automatically identify and prioritize top-tier accounts that show high-buying opportunities. Get detailed statistics on your dashboard and analyze usage metrics like bulk API activity, native CRM activity, email sends, form submissions, page views, and much more. Monitor and compare all your campaigns.

    Plan Pricing ($/month)
    Basic $2,000
    Standard $4000

    Pardot

    Rating 3.9/5
    Categories Email automation and lead management
    Pardot by Salesforce – perfect marketing automation tool

    If you are in a B2B business then Pardot by Salesforce is a perfect marketing automation software to handle your business operation effectively. Using this automation tool, you can build relationships with your customers and boost your revenue. Pardot provides you with real-time sales alerts, prospect activity tracking, and sales campaign tracking.

    Using the drag-and-drop editor you can build landing pages and forms. Get highly profitable leads using Pardot’s automated lead-scoring functionality. Put your common marketing and sales tasks on autopilot.

    Market Automation Tool – Pardot by Salesforce

    Create dynamic campaigns that adapt to each customer’s activity and buying signals and move them further in the sales funnel. Using built-in sales alerts and assignment triggers your sales team can contact the prospects at the right time.

    Segment your audience based on their preferences and send the right email at the right time using Pardot’s intuitive email editor. The platform has an in-built SPAM analysis tool that will check your email copy against common spam filters.

    Personalize your email copy based on the prospect’s score, grade, title, industry, and job. You can also perform email A/B testing to understand which of your content is resonating more with your target audience.

    The visual reports help you analyze the ROI of your campaigns and empower you to maximize your marketing efforts. Using the engagement and lifecycle reports you can understand your sales performance and analyze where your prospects are getting stuck in the funnel.

    Plan Pricing ($/month)
    Growth $1,250
    Plus $2,500
    Advanced $4,000

    SendinBlue

    Rating 4.5/5
    Categories Email Campaigns, CRM
    SendinBlue Marketing Automation Tool
    SendinBlue – Best Marketing Automation Tool

    Using SendinBlue you can automate all of your tedious marketing efforts, capture leads, segment your audience and send the right message at the right time using email and SMS.

    You can set up a workflow and build a set of rules that triggers an action that you want to take for your prospects. This includes automatically sending emails and SMS, organizing contacts into different lists, and updating your database in real time. Automate lead scoring and perform A/B split testing.

    Set up a CRM in no time and upload all the information that you have about your contacts directly into the CRM contact profile. Create and assign tasks to your teammates and set up deadlines using the CRM.

    Create custom landing pages and forms without any coding skills. Choose from 40+ responsive email templates and easily edit your emails easily using the drag-and-drop editor. Personalize your email copy by adding your prospect’s name to the text.

    You can also use prospects database attributes to make your email more personalized. For example, if you know that a particular contact loves the color yellow you can show different product images with yellow color in the background.

    Segment your contacts list based on the prospect’s preferences, previous engagement or purchase history, and socio-economic or geographical characteristics. You can automatically update your contacts list based on actions your contacts take on your website and email.

    Get detailed email marketing stats and using the in-built Al find the best time to send emails to each recipient. Visually see how your recipients interact with your email using the email heat map functionality.

    Send bulk SMS marketing campaigns to your contacts directly from your database. You can also send transactional SMS order confirmations, shipping updates, password reset, and much more.

    Install a chatbox on your website and answer your user’s questions via Sendinblue Chat Inbox. You can even see on which page of the website the user is currently on directly from the chat box. You can directly use the Facebook ads tool inside SendinBlue.

    Plan Pricing ($/month)
    Lite $25
    Premium $65

    EngageBay

    Rating 4.6/5
    Categories Email Campaigns, Sales Automation, CRM
    Engagebay automation marketing software
    Engagebay automation marketing software

    Most of the tools on this list focus on automating marketing and sales efforts. But, EngageBay automates your support system as well. This allows you to provide top-notch after-sales service to your customers.

    You can set up live chat software on your website. Whenever users initiate a chat your sales team would be instantly notified. Find all the tickets raised by your customers on your dashboard. You can set up standard responses for the tickets. Create support groups based on department or skills and direct your support tickets to the right support groups.

    From the live chat itself you can find out customers’ locations, total pages visited and time spent on the website. Get powerful stats on support tickets and understand what common problems your customers are facing.

    Using EngageBay’s CRM you can send leads from marketing to the sales team, automate your workflow and data entry, schedule meetings, create follow-ups for each lead, and do much more.

    Every interaction with your customer like emails, calls, and meetings gets automatically recorded in the system and presented to you in a timeline format.

    Using the drag-and-drop visual builder you can create marketing and sales workflows. Automate lead scoring based on email opens, link clicks, website visits, etc.

    Create drip email campaigns and personalize emails with contacts’ names, companies, locations, interests, and more. Get notified when users open your email or click a specific link and engage with your customers at the right time to increase the conversion rate.

    Landing pages and forms can also be created easily. You can also send push notifications. Set up pop-ups on your website and show them to your customers when they are about to leave the website.

    Automatically segment your customer’s list based on what actions they take or do not take. Tag customers based on behavioral patterns and run smart personalized marketing campaigns.

    Plan Pricing ($/month)
    Basic $11.99
    Growth $33.99
    Pro $79.99

    ActiveCampaign

    Rating 4.6/5
    Categories Email Marketing, Automation, and CRM
    Active Campaign- Marketing Automation Tool
    ActiveCampaign- Marketing Automation Tool

    ActiveCampaign is a customer experience automation (CXA), which combines transactional email, email marketing, marketing automation, sales automation, and CRM categories.

    If you are specifically looking to automate your email marketing efforts then ActiveCampaign is for you. Most of the marketing automation softwares on this list will help you in automating your email campaigns but, Active Campaign takes email marketing to the next level.

    ActiveCampaign allows you to send a wide variety of emails to your customers: broadcast emails, triggered emails, targeted emails, transactional emails, scheduled emails, and email autoresponders.

    Using the drag-and-drop editor you can create beautiful email campaigns within a few minutes. Segment your audience based on their personal interests, job function, geographic location, website visits, email clicks, products purchased, quiz results, and time since the last purchase.

    You can automatically add tags to your list based on what pages or links they clicked on your website or email.

    Set up forms on your website and collect customers’ personal information, preferences, and more through standard and custom fields. Show forms at the right time based on the user’s behavioral pattern and interests. You can automate email sequences so that as soon as the form is filled the customers will get a series of emails that will nurture them to buy your products.

    Send personalized emails with customers’ personal information like name, city, preferences, purchase history, and a lot more. Active Campaign has 6 email deliverability best practices to ensure that your email lands in the subscriber’s inbox.

    To achieve the highest email deliverability the tool will automatically review and remove inactive email addresses. It has pre-built automation and re-engagement campaigns that help you in engaging with your customers constantly. The tool has an in-built spam checker as well.

    You can easily send double-opt-in emails to your customers to make sure only the interested ones get added to your email list. Notify your team to follow up with high-value leads.

    Plan Pricing ($/month)
    Lite $29
    Plus $49
    Professional $149

    Conclusion

    As you can see all of the tools will help you in automating your work but, you shouldn’t choose a software randomly. You need to understand your business needs, budget, and technical expertise to find out the right tool. Since most of the tools come with a free trial, you can use and test them first and once you are satisfied you can buy them.

    FAQs

    What is the difference between marketing automation and CRM?

    Marketing automation helps you to generate and score leads and automates your digital campaigns and email marketing efforts. On the other hand, CRM helps you to track leads and convert them into customers.

    What is the most common use of marketing automation?

    Marketing automation tools are majorly used for generating leads, automating email marketing, social media posting and ultimately increasing the conversion rate.

    What is marketing automation software?

    Marketing automation software streamlines the marketing processes used to support digital marketing campaigns.

    Are there any free marketing automation tools?

    Some market automation tools that offer a free trial or free plan include MailChimp, HubSpot, and Zoho.

  • Ecommerce Automation – What Is It, Benefits, Tools, Case Studies and More

    Ecommerce automation is creating a lot of buzzes. But, does your company actually need it? Let’s find out.

    The main purpose of any eCommerce marketing campaign is to boost sales. This might include sending marketing emails, managing orders, dealing with customer service, and a lot more.

    These tasks may not look like a big deal when seen individually but can give you a headache when they start to pile up, wasting ample time out of your busy day. Also, apart from these, there are a lot of insignificant tasks that require your time and energy.

    As per Deloitte, such tasks are a waste of time, and shifting your attention can cause fundamental improvement in your operations. This is where automation comes into the picture.

    “The eCommerce industry is a force that no investor can afford to ignore” – Cushla Sherlock

    What Is Ecommerce Automation?
    Benefits of Ecommerce Automation
    Tasks to Automate in Your Ecommerce Business
    Top Tools to Automate Your Ecommerce Store
    Case Studies of Ecommerce Automation

    What Is Ecommerce Automation?

    As per the report published by NASA, 60% to 80% of businesses fail due to human errors. These errors can be easily avoided by using automation.

    Like the automation of any other industry, the purpose of eCommerce automation is to simplify your work and streamline the workflow. If you are running a growing company, you understand how often the work gets overwhelming when you feel like you need more workforce or more leaders or managers in your company.

    Automation can actually help you to overcome these issues by saving a lot of your time and energy. Moreover, with a machine taking care of your tasks, the chances of error are reduced to a minimum and your employees can focus on their actual work instead of worrying about something insignificant.

    Benefits of Ecommerce Automation

    As per Statista, the global retail automation market size which was around 11.3 billion U.S. dollars is expected to grow up to 33 billion dollars in 2030.

    This data clearly indicates that automation is helping businesses to grow which is why more and more businesses are relying on it.

    Let us explain in detail how eCommerce automation can actually help your growing business.

    Time Efficiency

    Getting rid of the repetitive tasks that have to be done every day can save a lot of your time. This increases the focus as well as productivity. Moreover, it gives you extra time to review your plans or start off the pending projects.

    Also, automation gives you the advantage of scheduling your tasks. For example, announcing the release of your new product, applying discounts, providing rewards, adjusting prices, etc.

    Streamlined Workflow & Increased Worker Engagement

    These trivial tasks have become a part of the routine workflow of your employees. Most employees complain that miscellaneous works disturb their actual work due to which they are unable to perform up to their potential.

    Using automation allows your employees to focus on more business-oriented work resulting in higher productivity and enhanced employee satisfaction.

    Boost Customer Satisfaction

    As a growing business, the number of your customers also keeps increasing making it difficult to keep them all satisfied. As most of the customers judge your services by the response time you can certainly improve customer satisfaction through automation.

    The eCommerce automation tools facilitate online shopping engagement giving your customers a great shopping experience. These happy customers mostly turn into repeat customers.

    Cost Reduction

    With automation, the cost of working also reduces considerably. The main reason for this is that the mundane tasks are taken care of by the tool so your employees can focus on their work without disturbance.

    This reduces the need for overtime work or increased manpower, ultimately reducing the expenditure.

    Better Communication With Suppliers

    The automation software gives before-time notification whether a product is about to go out of stock or inventory is below a certain level. These can also send triggers to the suppliers asking them to send in the required products.

    Moreover, with timely information, you also get time to look into the supplies rates or other better contracts that may be available from different suppliers. Thus, it helps you grab better deals.

    Tasks to Automate in Your Ecommerce Business

    Up till now, we have given you enough statistics and reasons to know that automating your eCommerce business is in your favor and can help you run faster towards your success.

    Now, let us take a look at the tasks that you can automate now to make your business grow faster.

    Customer Service

    Your employees may not be working after 5 but your customers might visit your website to buy a product even after the working hours are over, and they need assistance. So, how can you manage that?

    The answer is simple, automation. The ability of these tools to provide real-time feedback as well as their ability to instantly answer the queries leads to satisfied customers. Owing to the pleasant experience there is a high probability of these customers coming back to you.

    There are a lot of AI-based tools designed for this purpose. These work as chatbots or virtual assistants and respond to your customers based on the previously formulated rules and fed commands.

    Chatbot Example
    Chatbot Example

    Business Management Automation

    Whether you are about to add a new collection of products or have a weekly sale to offer, automation can help you with all your tedious jobs.

    The tool helps you to schedule your sales with regular posts on social media to attract the attention of customers or set a countdown to keep the hype alive in the customers, and much more.

    A number of heatmap tools are available that help you figure out where to post your ads while launching a new product. They also further help you identify the channels that are working well so you can pay more attention to them.

    Heatmap Example
    Heatmap Example

    Order & Inventory Management

    Managing the inventory is one of the most important yet boring tasks. You obviously need to keep track of your stock to inform the suppliers and order fresh products but doing this manually can be really tedious.

    You can use certain inventory management tools for these purposes that are easy to use and work like wonder. These tools can actually save you from losing revenue owing to poorly managed inventory.

    Automation tools are designed to prepare and send a purchase order to the relevant supplier whenever an item goes out of stock. You can also enable out-of-stock or low-stock notifications in these tools to keep you updated.

    Email Marketing

    Writing and sending emails to your customers manually can be really tedious and boring. Moreover, it is practically impossible to track the activity of each and every customer and send the emails accordingly.

    This is why automation tools are available for help. Whether you have to send the welcome emails, cart abandonment emails, order confirmation emails, or post-purchase engagement emails, these tools keep track of every customer without missing the details.

    Fraud Prevention

    As per a survey, fraudsters take away around $12 billion each year from the eCommerce industry. They use new and sophisticated techniques every time to deceive the customers and business owners.

    There are automation tools that can help you save a large amount of money going into the wrong hands. These tools help you verify each order by checking the IP address or carrying out other verification processes, thus saving you from fraud.

    Accounting

    From funds to invoices, or to keeping track of the payments made to suppliers, accounting can be difficult. Also, if you are new to the business keeping an accountant can be expensive.

    Automating your accounts can save your day. You can use tools that will help you through all your accounting needs without taking a toll on your budget.

    Website Building

    If you are just starting your website to set up your online business without a big budget, the automation tools can be a big help, especially if you are not a technical person.

    These tools can help you with most of your small problems like choosing a template for your website, changing themes, or adding pop-up banners. So you actually spend your money only when you are in real need.


    4 Processes You Can Automate in Your Business in 2021
    For most businesses, automation seems like a want – tucked away in their long-term plan. There’s a strong reason why 40% of large companies automate at least one of their processes.


    Top Tools to Automate Your Ecommerce Store

    Choosing the best automation tool for your website can be complicated. Below, we have listed 6 top automation tools to help you with your eCommerce business. They are:

    MailChimp

    This tool is best known for creating intuitive email campaigns depending on the type of business.

    HubSpot

    This is a very popular tool that mainly focuses on inbound marketing. It pays attention to the sales marketing activities and offers services for support, sales, and marketing.

    Zendesk

    This is an application available as a cloud-based Software as a Service (SaaS). It is popularly used for customer service.

    Verloop.io

    This tool is used for customer care to automate conversational support. The insightful data help you keep the customers engaged.

    Sendgrid

    This tool focuses on 1:1 email communication. Moreover, it directly sends customer-centric SMS-based notifications in real-time.

    Jumplead

    This tool helps you generate leads for your eCommerce store. You can also respond to customers, manage leads, and handle customer accounts through this.

    Case Studies of Ecommerce Automation

    For your reference, we are adding a few case studies to help you understand how eCommerce automation has helped several companies grow their online business.

    Truwood

    This Company manufactures bamboo and wood-made watches. They utilized cart abandonment emails and messages. They target the audience based on the value of the cart, giving preference to high-value carts.

    They send messages and emails to the cart owners with the picture of their selected product offering some discounts and creating a sense of urgency through a limited-time offer.

    This strategy has worked really well for the company increasing their return on investment by around 35 times.

    Draper James

    The brand organizes a weekly sale, every year, in mid-march, for celebrating the birthday of its founder, Reese Witherspoon. They utilize the science of retention for their marketing strategy.

    So, instead of the bulk emails, they only send customized emails to the users who have purchased or visited the site in the last 90 days. They nurture their leads by only sending relevant content to the target audience.

    This strategy has led to a 15.4% increase in their year-over-year revenue, even when they have been sending 48.7% lesser emails.

    Premier

    This eCommerce store sells accessories and apparel. They focused on improving the customer experience by sending them price drop emails for the product they have shown interest in their previous budget.

    The automation tools for sending customized emails have worked really well for the brand and resulted in a huge increase in open and click rates.

    Blush and Bar

    This brand sells sustainable and affordable jewellery. As they noticed that the maximum traffic for their site came through social media ads, they utilized these leads to reach their target audience.

    They generated pop-up ads for mobile devices that do not require much information to be filled in but allowed the user to subscribe in a few taps.

    This simple but effective marketing strategy has led to an increase of $39,000 in their sales within the first month of implementation.

    Embla

    This brand sells home goods online. They used a holistic SMS marketing strategy for improved customer experience and trust-building.

    Instead of asking every visitor to subscribe to their website they only triggered this to the customers who were in the final stages of buying their product. Through this, they began a friendly re-engagement campaign for their customers.

    This strategy has really helped them to win back inactive customers and resulted in a 60% increase in their conversion rates.


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    Conclusion

    Ecommerce automation in all its capacity is helping businesses to grow online. The different services are offered as per the business requirements. They help in better utilization of time, money, and resources as well as help in improving customer satisfaction.

    These tools are designed to streamline the workflow and increase work engagement. Overall, the Ecommerce automation tools are worth your money, time, and efforts.

    FAQs

    Why do companies use eCommerce automation?

    Many companies use eCommerce automation to streamline workflow, save time, boost efficiency, and also help boost customer satisfaction.

    What is workflow automation in eCommerce?

    Workflow automation is when repetitive tasks are done with the help of automation tools instead of humans.

  • How Sales Automation Can Help You Boost Revenue?

    We are all undoubtedly aware of all the repetitive tasks and processes inside our sales process. Getting a sale takes a significant amount of work. Salespeople spend a lot of time analyzing what the customer wants, reaching out to them and following up. When the number of prospects or customers increases, calls, meetings, and emails become a nightmare. This is where sales automation comes into play.

    Sales automation manages the repetitive and monotonous activities in the sales process to maintain a smooth and orderly flow of work. With sales automation in place, salespeople will have more time to sell and less time to streamline the work.

    In this guide, let’s dive deeper into what sales automation is and how it can help you increase sales.

    What is Sales Automation?
    How Sales Automation Can Help Your Business Increase Sales?
    Important features of Sales automation:
    Best Practices of Sales Automation

    What is Sales Automation?

    Sales automation is using computer software or AI to automate manual, repetitive and tedious sales processes. This allows salespeople to focus more on revenue-generating activities like forming new relationships and lead nurturing.

    According to a report, many industry leaders are unaware of or have not taken advantage of, the benefits of sales automation, which are spreading across a variety of use cases.

    To capitalize on the increasing potential, sales managers need to align their working practices and their technology platforms to guarantee that salespeople and automation solutions function in unison.

    Early adopters of sales automation routinely report more customer-facing time, improved customer satisfaction, efficiency enhancement of 10 to 15%, and potential revenue uplift of up to 10%.

    How Sales Automation Can Help Your Business Increase Sales?

    Speeds up the Sales Process

    Automation allows the full sales process to be completed quickly and without the possibility of human error. What appears to be a minor miscalculation in sales might result in a significant loss for a company.

    Sales automation delegates all of the endless administrative activities to an automated system that sales agents are requested to execute on a daily, weekly, or monthly basis.

    Increases Efficiency and Profits

    Automation enables salespeople to efficiently use their time and resources that are limited like sales and budget. This means an organic increase in revenue and productivity per employee.

    Here are some of the stats to prove this:

    1. 61% of businesses using automation reported exceeding their revenue targets in 2020.
    2. 44% of sales leaders who exceeded their revenue in 2021 use competitive intelligence and market data.
    3. Companies that implement high-level automation into their sales process generate around 16% more leads than companies that don’t.

    Collects Better and More Accurate Data

    Automating lead capture saves salespeople from having to manually enter leads into their CRM system. It frees them up to spend more time prospecting for new business. This helps you define who your target market is and develop more effective marketing strategies.

    More accurate information also means better data, which leads to better forecasts. Automating and capturing the right sales data for each prospect allows organizations to run reports and forecasts with confidence without micromanagement.

    Identifies High-Quality Prospects Quickly

    Automating the sales process using the right criteria will help your team identify highly qualified prospects from those who are just looking for information. Spending more time on qualified deals means more sales and more revenue.

    61% of businesses leveraging AI-based sales automation reported exceeding their revenue targets in 2020. Lead nurturing automation has increased conversion rates for various brands.

    Provides Customer Behaviour Insights

    You may automatically track and manage your prospects’ and customers’ behaviour as they interact with your business. When you’re ready to make a move, you’ll know more about their personal preferences. This provides you with an advantage when it comes to addressing their requirements and converting them into customers.

    Important Features of Sales Automation

    For sales agents, having more time means generating more sales. Businesses can leverage automation technologies to build a hybrid sales experience which includes both humans and software. Certain duties are done automatically by the software, while others are still overseen by the sales staff. Automation can handle a variety of jobs, including lead management, communication, activity tracking etc.

    Lead identification & qualification

    With the lead management feature, automation allows you to analyze a lead’s behaviour automatically, then arrange, rank, and classify those leads before allocating them to the best sales agent.

    It would take many hours for a human to examine all of that information to qualify a lead. A software program, on the other hand, can do it in minutes. As a result, salespeople have a better-refined list of leads to convert into paying clients.

    Communication

    Email, chatbots, and appointment scheduling software are all examples of communication automation. Salespeople have little time, but our customers want quick responses. Companies can use communication automation to set up an automated method for handling client conversations.

    Customers can still get emails, arrange appointments, and interact with chatbots on the company’s website to discover the right product or service even when everyone at the company is occupied with a task.

    Tracking tasks & activities

    Automation enables you to keep track of emails exchanged, meetings booked, and phone calls made so that everyone knows how far a sales agent has advanced with a prospect.

    Knowing how many stages have been completed and how many remains ensures that the process is uniform and repeatable. Furthermore, by automating activity tracking, sales agents are relieved of the need to manually log their actions.


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    Best Practices of Sales Automation

    Don’t automate only for the sake of automating. Design an automation strategy specific to your business use case. Examine your processes and workflows to see where automation might boost efficiency. To keep everyone responsible, create an executable plan with trackers and milestones. The effect of automation becomes plain and actionable in this manner.

    Once you’ve identified the ineffective aspects of your sales process, you’ll be able to see which sections require automation. It is now time to identify your goals. Set explicit and quantifiable goals for what you hope to accomplish with automation.

    Create a systematic and repeatable method for reviewing, analysing, and selecting automation possibilities to grow sales automation. Create standards that qualify as a suitable candidate for automation, as well as a mechanism for analysing time and money expenditure vs. return on investment.

    Clearly explain automation goals and plans throughout the company, and identify individuals or departments who will be required to implement new techniques.

    FAQs

    How does automation increase revenue?

    Automation will help your sales team focus on closing sales as most of the repetitive tasks will be performed by an automation tool.

    How sales office automation software can help in sales analysis?

    Sales office automation can help you eliminate repetitive tasks so that your team can focus on closing sales.

    How do I automate my sales?

    Schedule appointments, automate your email follow-ups and automate your lead list building.

  • How Technology Can Revolutionize Blue-collar Workforce Management?

    The article is Contributed by Shalin Maheshwari – Co-founder of Meraqui.

    Automation, digital platforms, numerous innovations, and technological advancements are all transforming the fundamental essence of employment in the corporate sector. Although these digital transformations were designed with white-collar labor in mind, they are also being developed for the blue-collar workforce.

    Undoubtedly, the internet, wireless networks, e-commerce, and social media have drastically altered how we interact, live, and work today, especially since the outbreak of the pandemic. Software and algorithms have advanced to the point that they can execute complicated, cognitive, and repetitive functions across numerous commercial applications. The automation provided by technology such as robotics, artificial intelligence, and machine learning promises enhanced productivity, efficiency, safety, and, most importantly, convenience. However, concerns evaluating the impact of machines on work and people have existed since the very invention of machines.

    Thus, let’s take a closer look at how technology can revolutionize blue-collar workforce management:

    Technology Will Not Take Up Employment
    How Can Firms Upskill Blue-Collar Workers?

    Technology Will Not Take Up Employment

    According to a recent PwC global survey, 37 per cent of workers are anxious about the possibility of losing their employment due to automation. Artificial Intelligence (AI) and Machine Learning (ML), for example, are making enormous gains toward developing cutting-edge products that can directly replace blue-collar labor. This is because these positions typically require labor-intensive tasks that intelligent machines can easily complete. Self-driving cars, automated cleaning gadgets, and food delivery drones are just a few instances of how technology can replace employees in their current professions. But this does not automatically imply that blue-collar employees will lose their jobs.

    According to a World Economic Forum report, automation would certainly provide millions of new job possibilities in the future. However, even in blue-collar jobs, professionals will be required to have a working grasp of novel technology such as AI, ML, and data analytics. Professionals will need to undertake major and ongoing upskilling as the nature of occupations changes and become more tech-driven.

    The growing influence of automation, technologies, as well as the accelerated pace of change in employee responsibilities and competencies, make a major shift in the workplace imperative. Many companies have recognized the need to upskill their workers and have already begun training personnel at higher levels of the business. But there are still a few.

    More companies should strive to match staff at all levels with future technology, changing customer needs, and market movements. Companies can make all of their employees capable of adapting to tech-driven disruption within the firm and across the industry by doing so. It also assists blue-collar workers in gaining the knowledge and skills they need to face disruption head-on.

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    How Can Firms Upskill Blue-Collar Workers?

    Companies must explain continuous changes to their workers in order to promote efficient learning and provide a smooth transition for the workforce. Leaders may see training blue-collar workers as a greater problem because they may not be familiar with or even aware of many of the cutting-edge technologies. However, if executives keep the following in mind, they can still carve out an enhanced workforce:

    Map the Skills Gap

    To find out where their blue-collar talent stands in terms of industry-specific skill sets and what competencies are necessary for the market for a successful transition, firms must construct a map of skill gaps. The data and advanced insights about skill gaps will essentially establish the groundwork for building a future road map for establishing development programs and mitigating the effects of the skill gap.

    Engaging Modules

    Organizations must provide compelling learning modules that are easy to understand for employees, especially in the form of videos and audio. They can also be translated into local languages to engage personnel in different parts of the world and make the content easier to understand. The course should introduce employees to the fundamentals and then build on that knowledge to expand their understanding of additional industry-specific principles.

    Customized Learning

    Customization of learning can help accomplish the objective of making modules more understandable for workers in a number of different ways. It’s crucial to remember that every employee is unique in terms of their skills, educational background, and even learning style. Since leaders and managers know their team’s problems and strengths better than anyone else, they can be involved in the formulation of training programs. Companies can use the buddy shadowing approach to get the best outcomes and foster an agile culture by encouraging peer-to-peer learning. They can use gratitude and recognition to empower employees while also guaranteeing nobody is left behind.

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    Conclusion

    It’s simple – technological advancements don’t have to frighten the blue-collar workforce; instead, they should encourage them to master essential skills that will keep them equipped for the future.

  • 4 Processes You Can Automate in Your Business in 2021

    Automation is cost-cutting by tightening the corners and not cutting them” – Haresh Sippy.

    For most businesses, automation seems like a want – tucked away in their long-term plan. For becoming a strategic enabler of market control, moving automation up the ladder by a few years and reprioritizing it as a need could be the difference between success and failure.

    There’s a strong reason why 40% of large companies automate at least one of their processes. When we speak of automation, we refer to a system capable of performing repetitive tasks with no errors. As companies worldwide strive hard to adjust to the pandemic-related changes, automation usage is growing at an accelerating rate.

    From customer service, project planning to usability testing, and marketing, you can automate your business processes. Apart from mitigating human errors, automation helps satisfy client needs, minimize operational costs, and optimize business workflow. As you seek out processes to automate, you will understand that everything cannot be automated, and you shouldn’t automate everything – things like personal touch are irreplaceable even by automation. With $9.6 billion being the likely spending on automation in 2020 alone, NOW is the right time to embrace process automation for a flourishing business.

    4 Processes You Can Automate in Your Business in 2021

    1. Compliance process
    2. User testing process
    3. Project planning process
    4. Customer service process

    Conclusion
    FAQ’s

    4 Processes You Can Automate in Your Business in 2021

    Companies with highly automated processes are six times more likely to witness 15% and above revenue growth. Make hay while the sun shines and focus on ensuring you automate these four processes in your business in 2021.

    1. Compliance process

    With data compliance laws like CCPA being stringent and stakes incredibly high, it becomes a daunting task for companies to eliminate everything which comes in their way of conformity.

    Though companies use a complete CCPA guide to maintain compliance and avoid lawsuits, their efforts are often jeopardized by inaccurate reporting and failure to comply with the updated regulation – resulting in financial losses and tarnishing of brand image.

    That’s where you need compliance automation.

    Through compliance automation, you eliminate as much human intervention as possible from a workflow. Such an enhancement delivers accurate results, increases performance efficiency, reduces cost, and eliminates severe data breaching penalties.

    Advantages of automating the compliance process:

    • Enhances risk management decisions as you get real-time data.
    • Consolidates all data in a single control center.
    • Automates the auditing and reporting process.
    • Efficient management of your company’s potential risk.
    • Verifies compliance requirements and manages all third-party risks.

    Statistics: 90% of companies plan to increase their compliance automation funding in the coming years.

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    2. User testing process

    Irrespective of the industry, you require the desired level of user experience for ensuring commercial success. It’s the user experience that ensures your design or product performs in the market as expected.

    Without user testing, your user experience (UX) design is incomplete. With technological advancement, UX testing has become more critical than ever, and it exists at every level of design and software development. But, there’s no point performing the same UX testing procedure repeatedly as it’s a mundane and time-consuming process.

    That’s where user testing automation comes into the picture.

    User testing proces
    User testing process

    User testing software, along with meaningful user testing questions, empowers you to automate research processes, especially when working with remote participants. It helps you connect with participants, automatically collect data, understand design areas where customers struggle and areas where they hit their goals. This helps in building a better product and enhances the overall customer experience.

    Advantages of automating the user testing process:

    • Manual testing requires more software testers and time; automation reduces both the resources. Unlike manual tests, you can leave automated tests unattended.
    • Though the initial investment is on a higher side, it drastically cuts down long-term business operating costs.
    • Reduces the number of errors that need fixing after product release.
    • Ensures a higher rate of investment in design.
    • Stimulates hundreds of virtual participants, thereby ensuring performance and stress testing.

    Statistics: 70% of enterprise CEO’s see UX as a competitive differentiator. User testing automation will only elevate these figures.

    3. Project planning process

    In the project planning phase, nothing can be more irritating than spending hours on time-consuming manual tasks.

    Let’s understand it using a project plan example. You have assigned tasks to your employees at the starting of the week. But, mid-week, you come up with an unavoidable work, which you should assign to the work overloaded staff. One way is to check each employee’s progress manually; the other is through project planning automation. Such automation software helps you monitor resource load and send out a signal every time an employee is overloaded with work.

    project planning process
    project planning process

    Automating a project planning process reduces manual intervention when managing resources, reporting, tracking, and quality control.

    Advantages of automating project planning process:

    • Reduces the repetitive routine tasks.
    • Helps in providing technical scalability.
    • Lets the project manager focus on priority tasks.
    • Fosters a culture of effective communication as it centralizes the work status report of each team member.
    • Identifies and creates an opportunity for efficiency gains.
    • Alerts project managers when a workflow is going off-budget or off the timeline
    • Enhances risk assessment and reduces the scope for errors.

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    4. Customer service process

    In the technological world, your customers hate waiting to speak to a customer service representative. When wait time is too long, customers usually disconnect the call and probably switch to other brands or leave a negative review wherever possible.

    Automating the customer service process helps mitigate the chances of losing a customer due to higher wait times.

    customer service automation
    customer service automation

    You can take customer service to the next level by using a chatbot that allows a customer to self-manage and submit tickets without speaking to a human representative. You can even use a live chat with artificial intelligence (AI) to answer customer’s questions.

    Both chatbots and live chats pass on the complex calls to human workers, thereby keeping the wait time as little as possible.

    Advantages of automating customer service process:

    • Reduces human errors
    • Minimizes the wait time for customers
    • Ensures a consistent workflow
    • Increases customer retention
    • Reduces cost as employees save 600 hours each week when using an automated system.

    Statistics: More than 60% of US customers prefer automated self-service for simple customer service tasks.

    Automation tool: Zendesk.

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    Conclusion

    Just like Rome wasn’t built in a day, you cannot automate your business processes in a single day. When running a business, it’s easy to get carried away by the daily tasks making automation seem like an uphill challenge.

    Never wait for the processes to cost more than the revenue they generate to automate. The sooner you embrace automation for some or all your process, the faster you will reap substantial benefits.

    Having an explicit knowledge of what you want to achieve through business process automation lets you remain on-goal. It’s a powerful technology that enables efficiency, increases productivity, reduces cost, and above all, results in efficiency gains – a must-have for maintaining competitive advantage.

    Automation empowers you to extract the maximum from your operational processes.

    Start automating your business’s processes today!

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    FAQ’s

    1. How do you implement business process automation?

    Ans- Business process automation can be implemented in these five steps:

    1. Identify Tasks to Be Automated.
    2. Outline Business Goals.
    3. Select the Right Tool.
    4. Change Management.
    5. Monitor and Measure.

    2. How do I automate a process?

    Ans- Let’s take a quick look at the 5 major steps which every business will consider before they move completely to automation.

    • Identify Repetitive Tasks.
    • Define Business Goals.
    • Select the Right Workflow Automation Solution.
    • Train the Users.
    • Measure Key Performance Indicators and Improve Your Workflow.

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    3. What are the key business processes?

    Ans- Business processes are the collection of tasks that an organization performs for operations and management, including order processing, customer acquisition, budgeting, expense management, customer support, and marketing campaigns.

    4. Why we need to automate the process?

    Ans- Automation leads to faster processing of voluminous tasks and reduced turnaround timelines. A reduction in enterprise costs and the time involved in executing operational activities leads to improved workflow efficiencies.

    5. Is Automation good for the economy?

    Ans- Automation leads to significant economies of scale – important in industries which require high capital investment. Automation enables firms to reduce number of workers, and this limits the power of trades unions and potentially disruptive strikes. Automation also enables a greater economy of scope.