StartupTalky

Tag: business

  • The Rise Of South Asian CEOs | Top Asian CEOs of Fortune 500 Companies

    The top ranking executive of a company is called as CEO (chief executive officer). They have so many responsibilities. It includes making important decisions of the company, management of all operations of the company, management of the resources of the company, etc. The public face of a company is CEO.

    There is a common thread that connects the famous multi-billion dollar companies. The current CEOs of these companies are mostly from south Asian countries, mainly from India. South Asians secured the most number of C-level leadership positions in the tech industry. Many of these south Asians are born and raised in their home countries before moving to the Western countries.

    South Asian CEOs of Fortune 500 Companies

    Sundar Pichai
    Satya Nadella
    Shantanu Narayen
    George Kurian
    Nikesh Arora
    Rajeev Suri
    Dr. Sara Saeed Khurram
    Raj Fernando

    The CEOs from South Asian Countries

    The Indians are playing an important role in changing the way of technology works. The world’s two largest technology companies are headed by Indian origin CEO’s. We can add more names to the list. Being a leader in the most important companies in the world and playing an important role in growth are not an easy task.

    In large companies, CEOs generally manage only the highest level of strategic decisions, which affect the overall growth of the company. In small businesses, CEOs  are often involved in daily operations. If you think that some of the best CEO’s  in the world are international, you will be surprised to hear so many names from India.

    Sundar Pichai

    CEO: Google

    Sundar Pichai - CEO of Google
    Sundar Pichai – CEO of Google

    Sundar Pichai is the CEO of Google. He was born in Tamil Nadu, India on 10 June, 1972. He took a degree in metallurgical engineering from IIT Kharagpur. After that, he moved to US. He completed his MS in material sciences and engineering from Stanford University and he attained his MBA from Wharton University.

    He was awarded the titles named “Siebel scholar and Palmer scholar” from there. On August 10, 2015, Sundar Pichai was selected as CEO of Google. He played an important role in the development and launch of the Google Chrome web browser. He was the product head for projects related to Google drive, Google map, and Android. That helped him to grow in his career.

    Satya Nadella

    CEO: Microsoft

    CEO of Microsoft
    Satya Nadella – CEO of Microsoft

    Satya Nadella is the CEO of Microsoft. He was born in Hyderabad, India on 12 August 1967. He was selected as CEO of Microsoft on February 4, 2014. He completed his degree in electronics and communication engineering from the Manipal institute of technology. He completed his master’s degree in Computer Science from the University of Wisconsin, Milwaukee.

    He attained his MBA from the University of Chicago. After that, he worked as a technology staff at a company named “Sun Microsystems”. In 1992, he joined the Microsoft. Satya Nadella headed in some major projects at Microsoft, which including cloud computing and developing one of the world’s largest cloud cluster infrastructure.

    Salary of Top 10 CEOs in India | Top CEO Salary in India
    Top 10 CEOs in India earn hefty paycheck for being at the forefront of large conglomerates. Here is a list of top CEOs in India and their salary.
    StartupTalkyAshwini

    Shantanu Narayen

    CEO: Adobe

    Shantanu Narayen - CEO of Adobe systems
    Shantanu Narayen – CEO of Adobe systems

    Shantanu Narayen is the CEO of Adobe systems. He was born in Hyderabad, India on 1963. He took his degree in electronics and communication engineering from University College of Engineering, Osmania University. After that he completed his MBA from Haas School of business, University of California.

    He earned his master’s degree in computer science from Bowling green state university, Ohio. His career started at Apple. After that, he worked in Silicon graphics. He co-founded a digital photo sharing company named “Pictra”. In 1998, he joined the Adobe Systems. He promoted as CEO of the company, in 2007. Also, he got the Padma Shri award in 2019.

    George Kurian

    CEO: NetApp

    George Kurian - CEO of NetApp
    George Kurian – CEO of NetApp

    George Kurian is the president and CEO of NetApp. It is a storage and data management company. He was born in Kerala, India. He completed his engineering from IIT Madras. He attained bachelors of Science degree in electrical engineering from Princeton University and earned MBA from Stanford University.

    He started his career at Oracle in 1996. Later, he promoted as the senior vice president of Oracle’s server technologies. Also he served as vice president of Application Networking and Switching Technology Group at Cisco Systems. In 2011, he joined the Netapp. He became the CEO of the company in June 2015.

    Nikesh Arora

    CEO: Palo Alto Networks

    Nikesh Arora - CEO of Palo Alto Networks
    Nikesh Arora – CEO of Palo Alto Networks

    Nikesh Arora is the CEO of Palo Alto Networks. He was born in Uttar Pradesh, India on 9 February 1968. He completed his degree in Electrical engineering from IIT Varanasi. After that, he completed his MBA from Northeastern University. Also he earned a master’s degree in finance from Boston College.

    He worked at Google. Also, he served as a president of a company named SoftBank Group. He resigned from there on 21 June 2016. In June 2018, he joined the Palo Alto Networks. Presently, he serves as the chairman and CEO of the company.

    Ajay Banga: At The Fore Of Mastercard
    Read to get an insight into Ajay Banga, the man behind Mastercard’s success. The article covers his education, net worth, biography & more.
    StartupTalkyRishabh Rathi

    Rajeev Suri

    Ex-CEO: Nokia

    Rajeev Suri - Ex-CEO of Nokia
    Rajeev Suri – Ex-CEO of Nokia

    Rajeev Suri is the ex-CEO of Nokia. He was born in New Delhi, India on 10 October 1967. He has Singapore citizenship. He completed his degree in Electronics and Communications Engineering from Manipal Institute of Technology, India. He served for multi-national companies in Nigeria and India. In 1995, he joined the Nokia. He played an important role in transformation of the company. He became the CEO of the company on 29 April 2014.

    Dr. Sara Saeed Khurram

    CEO: Sehat Kahani

    Dr. Sara Saeed Khurram - CEO and Co-founder of Sehat Kahani
    Dr. Sara Saeed Khurram – CEO and Co-founder of Sehat Kahani

    Dr. Sara Saeed Khurram is CEO and co-founder of the company named “Sehat Kahani”. The services of the company focus on health awareness, primary health care consultation, and health counselling. She was born in Karachi, Pakistan. She completed her MBBS in 2010 from DOW University of Health Sciences.

    Later, she earned a master’s degree in Health Policy and Management from The Aga Khan University of Health Sciences. She is the first women in Pakistan to win the Rolex award.

    Raj Fernando

    CEO: Workstorm.com

    Raj Fernando - CEO and Chairman of Workstorm.com
    Raj Fernando – CEO and Chairman of Workstorm.com

    Raj Fernando is the CEO and Chairman of Workstorm.com. He is a Sri Lankan descent American businessman. He was born on 8 July 1971. He completed his bachelor’s degree in economics and history from Beloit College. He found a company named “Chopper Trading” in 2002 and he became CEO of the company.

    Fernando’s contributions helped the company to become one of the main participants on world’s largest global exchanges. But in 2015, he sold the company. He launched an internet startup named “Workstorm.com” in 2016. Now he serves as the CEO of the company.

    Deepinder Goyal Story | Zomato Founder | Education | Wiki
    Deepinder Goyal is the cofounder and CEO of Zomato. Know about Deepinder Goyal education, his idea of founding Zomato, and the Success Story.
    StartupTalkyRishabh Rathi

    Conclusion

    The South Asian cultures encourage debate, communication, and argumentation. Also, the mainstream American culture encourages assertive communication too. According to a study by MIT, South Asians are more likely to achieve leadership roles in American organizations. The research focused on the three key aspects of prejudice, motivation, and assertiveness.

    The research proposed that the cultural differences around assertiveness and the willingness to engage in the debate may be strong contributing factors in what resonates with American company leadership expectations.

    This is a good trait that is seen in South Asian peoples. Because of this type of trait and culture, there is a high chance of people from Asia succeeding in leadership roles. We can expect more such leaders to take up leadership positions in big multi-national organizations.

    These CEOs are not from the same background. It includes from poverty to the middle class. Most of them were born and raised in different places. They left the home countries to attain higher education in other countries, yet they all have the same instincts, values and traits. Anyway, climbing the ladder of success is not an easy task. So, this completes our list of top Asian CEOs of Fortune 500 companies.

    FAQ

    How many Fortune 500 companies have Indians as there CEOs?

    38 CEOs of Fortune 500 Companies are Indians.

    What is the number of Asian American CEOs in the fortune 500 companies?

    5.6% of total CEOs in fortune 500 Companies are found to be Asian American.

    Who is the first female CEO of a Fortune 500 company?

    Katharine Graham is the first female CEO of a Fortune 500 company.

    Which is Number 1 in the Fortune 500?

    Walmart is ranked no. 1 in Fortune 500 Companies.

    What is the number of Asian Americans in professional workforce?

    Asian Americans made up about 13% of the professional workforce.

  • 9 Ways to Make Tough Decisions Faster in Your Startup

    Being an entrepreneur and beginning with your dream startup may seem like a cool idea and in reality, it is an amazing idea. However, it also comes up with lots of responsibility. Among all those, there is also the responsibility of taking all the decisions alone. Whatever you ma

    While in a startup we always need to make tough decisions. It can be hiring a team member or choosing the right marketing strategy. The decision is a termination of the thought process of a problem that exists in order to overcome a problem by selecting alternatives. Decisions made must refer to the existing problems and a reality surrounding them that allows the problem to quickly get resolved.

    Decisions can be made by groups within a team or individually crafted. Decision-making by a team usually takes a long time for each team member to express an opinion regarding the alternatives to their problems. If you are working in a startup, decision-making requires an analysis of the results of the thoughts or opinions of all team members for a better outcome.

    To make a decision, we need to know what problems we are facing and what alternatives we have. Thinking about it, we will gain a lot of thought and alternatives to it. In this article, we will talk about some tips that can help you to make a tough decision in your startup. So, let’s get started.

    Analyse the Situation
    Reevaluate Your Decision
    Ask for Advice
    Take Feedback From Your Team Members
    Logical Thinking
    Purpose of the Decision
    Avoid Being Subjective
    Have a Backup Plan Ready

    Analyse the Situation

    The first tip in making a difficult decision is to make a list of what is causing the obstacle. Gather all the information about the problem and what impact will it have on the company. This list will make you focus on thinking about alternatives that can be taken to overcome the hurdle. This way, making decisions regarding any situation related to your startup becomes easier.

    Reevaluate Your Decision

    Consider what a barrier for us in the process of making decisions that will be taken in order to resolve the problem, we must be careful and think logically about this. Reevaluate your decision, check the whole situation from to bottom again, analyse different perspectives and think about what can be the outcome of your decision. It is better to recheck it again and again instead of crying over a bad decision.

    Ask for Advice

    It is highly recommended to take advice from someone who is an expert in this field. Don’t shy away from asking for a piece of advice. Ask for advice from friends, family or your seniors who belong to this industry, who already know the problems that you have and have faced the same. Being seniors, they will be able to make you see the bigger picture which will be a benefit for you.

    Take Feedback From Your Team Members

    Feedback from team members and employees is necessary because it can help you in improving your performance and also decreases the chances of errors that can happen. Now, while making a decision taking feedback from them helps you as they are working for the company as much as you are.  If you do not agree with them, give them time to explain why they think so and if you agree, you can immediately think of a suitable alternative for your problem.

    Logical Thinking

    While making the tough decision, use logic and common sense. You should not use emotions, it affect your productivity and thinking. With clear thinking, you can find a wide range of alternatives in accordance with the problems you face. Too much of emotions can be a hinder and may make you confused about the whole situation. Logical thinking also includes in the situation of hiring and firing.

    Purpose of the Decision

    Before making the decision, find the purpose. Realise why you are making the decision and what will be its outcome. In the process of making tough decisions don’t try to fasten the process. Take time and find out what can be the outcome, if the said decision is taken and if making that decision will help you in achieving the desired results.

    Avoid Being Subjective

    You as the team leader must not be subjective in the decision-making process. Choose the alternative which you think is right and logical. Do not choose an alternative from the person you love or from the person you fear. Be open to other choices and choose the one that can benefit you and your business.

    Have a Backup Plan Ready

    Make a backup plan, and consider all the alternative decisions that you have thought of before regarding the said issue. By any chance, if your first plan fails and doesn’t work properly and there are difficulties in the implementation of that plan, so you can have another option. It’s just a precaution, if your plan doesn’t go well, then you can turn to the next better option so that your problem can be resolved as soon as possible.

    Conclusion

    It is never easy to make decision especially when you have just begun with your startup, one needs to be very careful before taking any step. Analysing the situation, consulting with a senior or taking feedbacks from your team, through these you can take a tough decision quickly which will benifit you and your business.

  • What Is It Like to Be a Freelancer?

    One of the most favoured ways of working nowadays is freelancing. People are quitting their 9 to 5 jobs to enjoy the perks of being a freelancer. It wouldn’t be wrong to say that freelancing is the new trend in business. Apart from people opting for freelancing, businesses are also turning their interests into freelancers.

    If you were in a full-time job and a beginner just setting your foot in the freelancing business, you must be already in awe of the kind of lifestyle freelancing offers. Working from home, efficient hours, flexible schedule, and best of all, no boss to wander around your desk every morning complaining about your work style, what is there not to love, right? Well, maybe not. You see, what motivates thousands of people to quit their jobs and switch to freelance, are just the perks that come along with the real challenges. Sure, you are your own boss and yes, you get to choose what project you undertake and which client you work with. Yet, you can’t exactly be sure if freelancing is indeed the right choice for you.

    In this article, we will talk about what it is like to be a freelancer, we also found freelancers who shed some light on their freelancing and what it is like to be one So, without any further ado, let’s get started.

    Having Freedom
    Getting The Value of Your Work
    Work Anytime and Anywhere
    Effort and Courage Is Mandatory
    No Stable Income
    Hard to Find Work at Times

    Having Freedom

    Freedom is the most valuable aspect of a freelancer’s lifestyle. Not everyone can manage to fit into the 9 to 5 mold or appreciate the impending sense of monotony that follows along. One can work whenever they want and however they want, you are not bound to do your work in an unchangeable way.

    "As a freelancer, I don’t write status reports, I don’t attend meetings for the sake of it, I don’t do self-appraisal and have debates every quarter or so with a random person called the manager when I know nothing is going to improve. I can use that time to upskill, teach, write a book, make YouTube videos, launch apps, build and enhance my website, own a non-IT startup, collaborate with like-minded people, and launch a real estate project for employed NRIs." – Imtiaz Mohammad, Freelancer and DS & Algo trainer

    While freelancing, one of the perks is that you are being allowed to maintain an independent mindset, and also getting a chance to explore any work genre you want. The sense of freedom catches up with you and it freedom is what everyone craves for.

    Getting The Value of Your Work

    An irregular paycheck is sure a challenge as you struggle to keep up with those monthly bills. But getting paid for your project’s worth is a valuable experience just as well. With the increasing popularity of freelancing in India, the market today is ripe and open for the freelancer community and there are plenty of excellent opportunities to grab and get along with.

    "There are freelancers in India who are earning more than 1 lac per month. We have successful bloggers, web content writers, and others who are working day in and day out and earning a lot of money." – Anshu Choudhury, Counselor/Assistant Professor at Indira Gandhi National Open University and a fellow freelancer

    Work Anytime and Anywhere

    One of the biggest advantages you can take from being a freelancer is that work from anywhere and anytime you want and get paid for your work’s worth. You can work on a project that is given by a company that is from another part of the world while staying or being in a totally other parts of the world. There is independence, a flexible work schedule, and a good return value.

    "Perks of being a freelancer is that you can work over a boat as long as your mobile has a hotspot and laptop has enough charge. You need to take a faithful leap once you are sure that you can go along very well with freelancing.’ People are choosing this field as a full-time career because of freedom. You can travel anywhere in the world and enjoy the food of different countries, meet new people and most importantly earn loads of money." – Amit Ghosh, CEO of aeron7.com and a featured freelancer

    Effort and Courage Is Mandatory

    Despite all its merits, freelancing in India is a tough business with immense competition to sail through and immense fellow competitors to learn from. The problem here is as a freelancer, your workflow tends to get extremely erratic, from loaded work hours to dismal bank statements. The key is to stay put and keep trying, to learn, gain clients, or land gigs.

    "I would often end up on sites with black backgrounds reading a brand new technique and then another, and another. The more I learned, the more work there was for me to do – and every new technique I learned usually resulted in more and more work, with little to no money in returns." – Subhash Chandra, Co-Founder RiseMetric and a successful freelancer

    Setting up your working style and staying confident of your methods is one of the best things you have to learn, while living your life as a freelancer. Only that it doesn’t come so easy. It is earned through years of practice and passionate eccentricity.

    No Stable Income

    You won’t get fixed income while working as a freelancer, especially in India. Because sometimes you will get too much work and suddenly there will be no work at all. It’s not like a full-time job where you can get a monthly paycheck. Here everything depends upon your work and how you handle your existing clients.

    If you maintain a good relationship with your clients, you will get regular work. But in many cases, you have to save a lot of money for your survival. Though there are so many new opportunities coming in the market that offers regular work and for long-term, but to get those types of work you have to establish yourself as a successful freelancer.

    Hard to Find Work at Times

    One of the toughest challenges one faces while making a living as a freelancer is the lack of a regular workflow. Being a beginner with little experience of the freelancing environment simply makes things harder.

    "The first customer is the hardest to get, so better make sure you do your best with your first." – Anubhav Yadav, a freelancer from Pune

    There might be times when you are decked up with multiple projects and times when your hours run free at a miserable stretch. The point is, given the randomness of hiring candidates from the pool and the nature of the business, that is almost normal. Nearly every seasoned freelancer has had his or her brush with the ‘empty desk syndrome’ and each one will advise you to stick it on.

    Conclusion

    Freelancing is definitely one of the most popular ways of working and earning money nowadays. There 31.4.5 of the total workforce in the world are freelancers At the rate, that it is increasing, in a few years it might become the majority way of working. Just like everything freelancing has its advantages and disadvantages, one needs to check all the pros and cons and then opt for it.

    FAQs

    How many freelancers are there in the world?

    As of now, 1.1 billion freelancers are there in the world.

    Is freelancing safe in India?

    Freelancing is one of the safest ways of working and earning money in India.

    Are freelancers happier?

    76% of workers feel happier while freelancing instead of doing a traditional job.

  • Top 26 Recession-Proof Businesses and Jobs That Can Thrive in Any Recession

    What is happening in Ukraine is heartbreaking and makes us realise how fragile our system and everything is. How easily we can be deprived of our daily routines and how we must be prepared for this from the start. Many people have lost their homes, their belongings, and their jobs.

    The conditions are horrifying in Ukraine. Losing everything is scary. One must be fully prepared from the beginning if one wants to be safe during tough times, especially when it comes to jobs. These recent events have opened our eyes and made us realise the importance of recession and war-proof jobs.

    During difficult times such as wars, epidemics, depressions, and so on, recession-proof jobs are ones that are largely unaffected even if all other industries are shutting down or losing employees. With the recent pandemic strike and now the happenings in Ukraine, people are shifting their interests towards these types of jobs, which provide a guarantee of employment and support no matter what.

    This article will define recession, its causes, and provide examples of jobs that are both recessions- and war-proof.

    1. Food and Beverages
    2. Services in the Medical Field
    3. Renovation and Repair Industry
    4. Cleaning Services
    5. Baby Products
    6. Child Care
    7. Consumer Goods
    8. Services for Death and Funerals
    9. Senior Care Takers
    10. Hospice Workers
    11. Educators
    12. Public Transport Workers
    13. Body Shops & Auto Mechanics
    14. Pharmaceutical Technicians and Pharmacists
    15. Law Enforcement
    16. Workers in the Correctional System
    17. Public Utility Workers
    18. Judiciary Workers
    19. Firefighters
    20. Insurance Professionals
    21. Actuaries
    22. Social Workers
    23. Mental Health Experts
    24. Divorce Attorneys, Mediators, & Arbitrators
    25. IT Workers
    26. Bankruptcy Attorneys & Staff

    What is a Recession?

    Simply put, a recession is a period of time when the total global economy experiences a decline. During these times, people lose their jobs, companies go out of business, and there is an overall rise in unemployment. A recession lasts for several months till the situation gets better. The average citizen suffers the most from the recession, as a result of unemployment, rising prices, and a lack of support from higher authorities.

    What causes a Recession?

    There are many causes of a recession like deflation or loss of customers’ confidence in a company, but the major cause is economic shock, which can be due to natural disasters, terrorist attacks, pandemics, or wars. We have just faced a recession due to COVID-19 and now due to the Ukraine-Russia situation. Due to these types of events, a recession can happen and thousands of people can lose their livelihoods, that is why there is always a high demand for recession-proof jobs and businesses.

    Following are some examples of recession-proof jobs and businesses:

    1. Food and Beverages

    Food Business
    Food Business

    One thing that is vital for humans is food. If there are no food industries making food and beverages, then a humane society can not function. That is why even when there is a pandemic and everything in the world is shut down, the food industries are still booming and all the employees are there working. Food for eating and beverages for drinking is not something that can be marketed as unnecessary and put aside during tough times as everyone needs it to be alive.

    2. Services in the Medical Field

    Healthcare Services
    Healthcare Services

    People get sick and different diseases require medical attention, thus there will always be a demand for healthcare services. Survival in these difficult times will be impossible if medical assistance is unavailable.

    Even during a recession, healthcare services will not be interrupted. People require medical attention the greatest during a recession. As a result, the medical business will never diminish. Doctors, nurses, and chemists are all in high demand during such times.

    3. Renovation and Repair Industry

    Repair Services
    Repair Services

    The renovation industry is always needed, no matter what the situation is. Because some things can only be fixed or installed by professionals. For example, if your phone breaks and needs to be repaired right away, it is an emergency that must be handled properly and fast, especially in times of war or epidemic. A mobile phone repair service is the only option.

    Repairing electricity, installing a security system, and upgrading your home for increased safety or to accommodate weather changes all necessitate knowledge and abilities. And after a war, reconstruction of everything that was destroyed due to the war is required. That is why, in difficult circumstances, the renovation and repair industry is critical.

    4. Cleaning Services

    It’s critical to have the finest health possible through difficult times so that you can confront anything that comes your way. And keeping yourself and your environment clean is the best way to stay fit and healthy.

    We, as humans, live in a world where personal hygiene is extremely important, which is why cleaning businesses will never fail or go out of business since people will always buy it. Cleaning materials are a necessity, not a luxury.

    5. Baby Products

    Baby Products
    Baby Products

    Parents cannot make compromises or sacrifices when it comes to their children. That is why, even in the face of adversity such as war or a pandemic, the need for infant products will never dwindle.

    Parents cannot experiment with the items they use on their newborns since they require the highest care and delicate products. If they do, it may result in significant health concerns. As a result, baby products such as diapers, baby food, and baby soaps will always be sold and purchased by the general population.

    6. Child Care

    As previously said, parents cannot make concessions when it comes to their children’s health and well-being. As a result, healthcare for children and those who work with them will always have a career because it is one of the needs in difficult times. Children, who are the most vulnerable, require the most medical attention during a recession, like wars, etc. As a result, child care is extremely important and will continue to exist.

    7. Consumer Goods

    Even in times of war or pandemic, people require basic necessities such as sanitary napkins, toothpaste, laundry detergent, and a variety of other items to be healthy. Whatever happens, these things will continue to be sold, and the people who work in these businesses will continue to have livelihoods.

    8. Services for Death and Funerals

    During COVID-19, there was a surge in demand for funeral services. The funeral sector is the one that blooms the most during any recession, especially during wars and pandemics. Funeral homes are what people resort to when they have to say goodbye to their loved ones because no one can avoid death, and many individuals lose their lives during these difficult moments.

    9. Senior Care Takers

    Elderly Care takers
    Elderly Caretakers

    Tough times like a pandemic or a war can be extremely dangerous for the elderly. And during these times the demands for senior caretakers such as nurses, cooks, cleaners, and other support staff get really high. That’s why it can be a great opportunity for people looking for a job that can pay even during a recession.

    10. Hospice Workers

    The majority of people die in difficult circumstances. Unfortunately, this is the case, but specialists must be available to care for those who are nearing the end of their life. Hospice workers are professionals who care for people who are nearing the end of their lives, which might be due to a terminal illness or old age.

    11 Ways to make your Startup or Business Recession-Proof
    If you are a business owner or run a startup, you always have a fear in your find of recession. so here are 11 Ways to make your Startup Recession-Proof
    StartupTalkyIpsita Acharya

    11. Educators

    Educators
    Educators

    Whatever the situation, people still need to be educated. Two of the most powerful instruments for overcoming the financial crisis are education and knowledge. Humans, as individuals and as a civilization, must learn in order to survive and contribute to the growth of their community. As a result, teachers and educators in all areas are valued highly and are unlikely to lose their jobs during a recession.

    12. Public Transport Workers

    Public transport is the best way to save money, especially during times of recession. Thus, public transport workers will always have a job and they will be even higher in demand. Even if the economy goes down, the professionals like bus drivers, train drivers, train conductors, and many more, will have their jobs.

    13. Body Shops & Auto Mechanics

    Even though there will be fewer personal automobiles and vehicles on the road, they will need to be repaired. What if you have to travel urgently, perhaps during a war or pandemic? The cars must be in good working order. That is why the auto mechanic position will not be eliminated.

    14. Pharmaceutical Technicians and Pharmacists

    Medicines are needed by all age groups. No matter what’s going on in the world, that is why individuals related to the pharmaceuticals field will never lose their job as their job is vital and plays an important role in a recession.

    15. Law Enforcement

    Law Enforcement
    Law Enforcement

    There will always be a need for police officers, detectives, federal agents, and other law enforcement officers because no one can take their place. Particularly during a recession, those with specialised skills in these sectors will be in high demand as the crime rate might increase.

    16. Workers in the Correctional System

    People working in prisons, parole boards, and other offices won’t be losing their jobs either, as their services are important too. Even in a recession, letting the prisoners out will only increase the problems.

    17. Public Utility Workers

    During a recession, staying connected to your loved ones and the outer world is the only thing that can reduce stress. As seen during the COVID-19 pandemic, one way to keep calm was to stay connected to your loved ones through the internet, phone calls, texting, etc. Different sources of entertainment are also important to keep your mind busy and distracted for a while. And these services are possible because of the individuals working in these fields. That’s why these jobs are never going anywhere.

    18. Judiciary Workers

    Courts will operate no matter what and the people employed there, like judges, lawyers, clerks, sheriffs, etc. all have their jobs intact and won’t lose their job. Even though some courts were closed for a while due to COVID-19, that was to control the contagious disease. Despite that, courts are always operating.

    19. Firefighters

    FireFighters
    FireFighters

    Accidents like fires will happen, and they cannot be predicted. So, in order to control that and save lives, a profession like a firefighter and all jobs related to this field will continue to exist even in a severe recession.

    20. Insurance Professionals

    Insurance Brokers
    Insurance Brokers

    Health insurance is crucial to most people, and they will keep it even in a recession, so there will always be a need for insurance brokers and professionals in this industry. Not only is there health insurance, but there is also automobile insurance, which is required to legally keep your car on the road.

    5 Steps to Create a Perfect Company Crisis Management Plan
    Crisis can form in many ways, and every company should be prepared to manage it. So, here are 5 steps to building a company ready for any crisis.
    StartupTalkyTanmay Shukla

    21. Actuaries

    Actuaries help businesses cut extra expenses and keep the business running during a financial crisis. Individuals in this field will have their jobs as their services will be needed most by both private and government companies.

    22. Social Workers

    Social Workers
    Social Workers

    Social workers will be needed most during a recession as more and more people will be looking for support. Many people lose their homes and their livelihoods during a recession, which is why social workers and their services are needed.

    23. Mental Health Experts

    Mental Health Expert
    Mental Health Expert

    During a recession, the normal population gets affected the most. That can lead to some serious mental stress that can cause problems, which is why mental health experts are needed during these times. Substance abuse also spikes due to these conditions, so the demand for experts in these areas can get high.

    24. Divorce Attorneys, Mediators, & Arbitrators

    Financial difficulties and stress can cause couples to split up and compel them to make difficult decisions. According to studies, the stress induced by a recession causes a high rate of divorce and separation among young couples. As a result, there will be a demand for divorce attorneys, mediators, and arbitrators to complete all of this work.

    25. IT Workers

    Even during a recession, there will always be a demand for IT workers because the entire world has become digitised and technology is now the driving force behind it. To keep the websites, applications, and other things working, all of the technicians, programmers, and developers will be needed.

    26. Bankruptcy Attorneys & Staff

    Attorney
    Attorney

    During a recession, there is a high rate of bankruptcy. Financial crises are unavoidable. As a result, employees in this profession will not lose their jobs, as there will be a high demand for their services due to the high rate of bankruptcy filings.

    Conclusion

    Wartime situations demonstrate the need of being prepared and have a plan in case things go wrong. Having a job in a war-proof business can provide financial security and perhaps save your life and that of your family. As a result of recent events, more people are looking for recession-proof jobs, which can aid them during a downturn.

    FAQs

    What industries do best in a recession?

    Grocery stores, Funeral services, Educators, Healthcare, Insurance, and Attorneys are some of the industries that do not get hit by the recession.

    What are the top recession-proof jobs?

    Attorneys, Child Care, Elderly care, Law enforcement, Firefighters, and Educators are some of the top recession-proof jobs.

    What investments are recession-proof?

    Gold, Bonds, and Cash are some of the top recession-proof jobs.

  • 8 Signs You Are Not Ready To Start Your Own Business

    Starting a business undertaking is an astonishing experience but would you say you are intellectually ready for it? Being a boss seems like a blessing from heaven as it gives an extra conviction that all is good and accomplishment to the entrepreneur.

    As per the statistics, over 60% of the people are keen on their own business however less than one-fourth of them can get through this competitive industry.
    It is absurd to begin an organization without genuine ability. So think and then choose whether you have the business mindset, do you have the fundamental capital, can you organize monetary help from the market and are you fit for turning your vision to the real world.

    1. Thinking Just About Attaining Personal Freedom
    2. Limited Ideas and Goals
    3. You Don’t Have a Business Plan
    4. Not Willing to Market Your Vision and Thoughts
    5. You Need a Quick Profit
    6. Afraid of Failure
    7. Unwilling to Work Hard and Get Yourself Dirty
    8. Cling to What in Particular Isn’t Working

    1. Thinking Just About Attaining Personal Freedom

    One of the mainstream beliefs of business is that causes individuals to believe that with a business venture, you become your own head. This myth has endangered the pioneering excursion of a ton of business people.

    As a business head, you are working for financial investors, you are working for your partners, you are working for your representatives – not for yourself. This accompanies greater obligation and responsibility. You are responsible for everything; you pay yourself last, you go on vacation last, and so forth. It’s a huge advantage, however, it likewise comes with enormous responsibilities.

    2. Limited Ideas and Goals

    An idea alone doesn’t really mean you’re prepared. Ensure you have a detailed field-tested strategy with the goal that your business doesn’t come slamming down before it’s even gotten up. Think big.

    A decent entrepreneur will likewise realize that you need something other than one plan to keep a business running over the long run. You should be prepared to adjust constantly to evolving circumstances, to expand on your ideas and thinking, and maybe even have a reinforcement plan B for if things don’t go the manner in which you anticipated.

    3. You Don’t Have a Business Plan

    Planning and executing are two significant features of a business. You should have a dream and the outlook to make a splendid strategy. Everything relies upon this plan since every one of the future steps is completely subject to it.

    A few people find planning and researching a center. They are keener on starting and executing stage but they neglect to get a handle on the significant reality that how might you make a startup without any planning and analysis.

    Are you even mindful of your way and the different exciting bends in the road you will look on this street? Nothing in this way will be as simple as it appears to you. Just put when you don’t have the opportunity or the tendency to explore the business sectors and make a reasonable plan then you are not prepared to start your business.

    4. Not Willing to Market Your Vision and Thoughts

    A business begins with a dream and afterwards, it prompts different stages like planning, test driving, working on it and then comes profit. One significant element in-between is the ability to go full scale and market your thoughts convincingly.

    You can’t say that you are bashful or you need more data to finish the deed. A businessman is liable for each part of his vision thus he is the best individual appropriate for showcasing his products and thoughts.

    If you find that you are not interested in such work then it’s an obvious sign that you are not prepared to start your business. Remember marketing is a basic piece of your business methodology and you need to go all guns blasting if you need to succeed so assuming you are not prepared to attempt these things, then decide whether you are made for undertaking such venture.

    5. You Need a Quick Profit

    No good thing comes easily, you need to work and even trust that the tree will yield forward its organic product. As per a report by Small Business Trends, about 40% of new companies make money and 82% of independent company failures are attached to income issues.

    This implies that there is no quick solution for profit. Now and then, it even requires a long time for your business to get sufficiently profitable to pay yourself a pay. You’re not prepared for business if you just want quick profits in your business.

    Top 5 Business Schools in India
    Here are the top 5 Business Schools in India if you are planning for further studies in business management.
    StartupTalkyAlan Joseph

    6. Afraid of Failure

    At the point when you start as a business person, curiosity is your dearest companion. When you are curious, everything is intriguing. There is nothing of the sort as a failure since everything you do on the excursion of a business venture is learned.

    Your objective is just to realize what you can offer clients, what values you can provide, and how best you can do that. Whatever you learn in the process is considered an achievement.

    When individuals rein themselves over because they fear what would happen, they quit posing inquiries and facing challenges. This is the only way you could fail; when you quit learning in your business journey.

    7. Unwilling to Work Hard and Get Yourself Dirty

    A businessman realizes that starting a business implies wearing a wide range of caps before everything else. Also, the greater part of them will involve unexciting, monotonous, and manual work.

    Regardless of whether it is physically investigating drives, answering to client assistance messages, composing blog entries, or setting up legitimate agreements and strategies — you realize you will be liable for every last bit of it and you are not reluctant to get yourself dirty with the day by day tasks of the business.

    The little significant works are important to fabricate something extraordinary. You must get familiar with the ‘intricate details of your business. Indeed, you must be prepared to hustle — and take the necessary steps to assemble your goals.

    8. Cling to What in Particular Isn’t Working

    We realize that it is your idea that will start a business but are you open to ideas or have you shut your mind and think that whatever you choose will be perfect.
    Sometimes our vision is limited and we prevent taking a look at things according to the viewpoint of the client. Assuming you are confronting any troubles, don’t stick to similar set ideas, instead, make a feasible improvement.

    Top Profitable Retail Business Ideas in India (Categorized by investments)
    India is one of the top 5 retail markets in the world by economic value. We’ve listed high margin business in India or best profit margin business in India.
    StartupTalkyArbaz Sayed

    Conclusion

    Starting a business can be exciting. It’s perhaps the most remunerating thing you can do. First of all, you will consider yourself a “job creator” with a straight expression. Working for yourself and being a boss is extraordinary, however, it incorporates difficulties a few people can’t deal with. So be careful with these above-mentioned signs to know if you’re not ready to begin a business.

    FAQ

    How do you know when you are ready to start your own business?

    If you have your business plan ready, you’re excited about your idea, you have sufficient funds and you can take financial risks.

    What stops you from starting your own business?

    The fear of failure before starting a business is what stops many people from starting their own business.

    What is the biggest obstacle in starting a business?

    Lack of funds is one of the biggest obstacles many people face when starting a business.

  • Most Important Business Etiquettes for a Successful Career

    Business Etiquette is important for a professional as it creates mutual respect at the workplace and builds better work relations. While good communication skills and intellect can land you a job, etiquette and manner would help you build stronger professional relationships. For growth in any field, you must be well behaved along with the required technical skills. Businesses are based on trust so maintaining a healthy relationship with colleagues and potential business partners is very important.

    Always Shake Hands
    Use Professional Language
    Avoid Interrupting
    Staying Away From Gossips, Eavesdropping
    Always Be Kind
    Dress Formally

    Always Shake Hands

    Handshakes are highly significant in the business profession. A strong and confident handshake is a symbol of interest and is evident in future possibilities. Handshakes improve the interaction between the individuals and creates mutual respect. You must always take care of the amount of time you hold someone’s hand and professional sphere you must no longer hold it for more than 3 seconds or else it creates a sense of awkwardness.

    Putting the other hand above while shaking hands is an act of dominance law. Thus, one can also get a bit of an idea of the intentions of the individual by the way they shake hands with you. Therefore, a handshake is an important aspect of businesses etiquettes.

    Use Professional Language

    Language is considered as the most important aspect both in personal and professional life. It helps a person to build good work relations and perform well in a team. Inappropriate language in the workplace can cause damage to your company/personal reputation, Undermine your argument and also be fired from your job. In the business world using professional language can project you as a confident, well-mannered and intelligent person. It is very important to effectively communicate to achieve the goals. Using words like thank you, please or greetings like good morning, good evening whenever necessary makes you friendly and helps you in adjusting to your office work environment quickly and easily.

    Also in case of any problem or doubt, you should try asking for help instead of figuring out everything on your own. A person who never hesitates to ask for help. are considered to be smart and are likely to succeed since they are modest and ready to learn from others.

    Avoid Interrupting

    No person likes to be interrupted while they are delivering their speech, putting up a presentation or just presenting their idea. You must always remember never to interrupt someone until they’ve finished talking. Any modifications, enhancements icons or opinions you want to give, wait and give them at the end of the speech. Even if you think you’re interrupting for a good reason – to ask a relevant question, offer your solution to a problem, or show that you understand, it’s rude and it almost always negatively affects the interaction. Interrupting tells the person speaking that you don’t care what they have to say. If you strongly agree or disagree with any point or subject you should try to keep it with yourself and hold it inside your mouth no matter how much you feel like giving it off at the same moment. This is also evidence law that you have self-control and are not driven by strong emotions in business etiquette.

    Avoid Interrupting

    Staying Away From Gossips, Eavesdropping

    Always avoid indulging in gossip in the office. This creates a shady environment and an unreliable personality of yours in the eyes of your colleagues. Gossip in the office results in less productivity, wasting time and hinders teamwork. Even if you get to know any kind of secret talk or rumour, It is advised to keep it to yourself and never pass it on further. Gossip fuels hatred and ends up in situations where you have to take sides. Getting into gossiping will also lead you to unwanted problems which can put you in danger and may cost your job too. To build a trustworthy image you have to become a trustworthy person at work. Always try to keep your private and professional life separate.  

    Always Be Kind

    Business Relations is all about making acquaintances and that is only possible if you are kind enough to your potential business partners groups, bosses or any other colleagues. It is always advised to introduce each other at the first meeting. This is necessary to have work relations and increase contacts. Unless any two individuals already know each other, this step can be ignored. No person should be avoided in the workplace since anyone can help you in any possible way. Therefore, try to be as friendly as possible. Talk to people to make yourself visible in the workplace. Be an assertive yet never arrogant person. To be able to fit into the office environment quickly follow these simple etiquettes. It will take time to learn all of it but to ensure a safe, growing workplace it is advised to adapt to the surroundings system as soon as you could.

    Dress Formally

    Dressing professionally helps you create a positive environment, it shows how much you are invested in the role and it is also considered as the professional image of your organization to others. Even if you are not dressed professionally make sure you look well-groomed. Dressing well in a professional environment boots your confidence and commands respect. Always try to be modest in your professional attire and also ensure that you are comfortable with what you are wearing.

    Dress Formally

    Conclusion

    Business Etiquettes are the most important secret to a successful career. They make an everlasting impression of you to the other which creates mutual respect. Effective Communication is considered the best strategy to express your views at the workplace and helps you in teamwork. Good business etiquette is a valuable skill-set that will make you stand out from others, helps you succeed at work and help you land that dream job.

  • 6 Deadly Mistakes People Tend to Make During an Explainer Video

    Starting a new business means going through hectic schedules and fulfilling all those responsibilities coming with the new beginning. To make people understand your business and its products and services. Apart from advertising or promotional videos, businesses often take the help of explainer videos to describe what the company stand for and about its services to the general public.

    An explainer video is not just a visual storytelling tool of your brand, in fact, it is much more than that. A well-researched, well-illustrated explainer video and perfect video marketing strategy can do a miracle for your brand. So, you need to be extra careful while making an explainer video. While making an explainer video, one needs to keep some points in their mind. The first is the variation of your customer segments, then the purpose of making an explainer video and of course, what is the goal that you want to achieve with the video.

    An explainer has to be made carefully and with details, sometimes while making that explainer videos, people do make mistakes. In this article, we will talk about the mistakes people make, while prepping the explainer videos for their brand.  

    Lack of Research
    Lame and Boring Script
    Visually Mundane
    Long Videos
    Same Videos
    Wrong Marketing Strategy
    Tips to Follow While Making Explainer Video

    Lack of Research

    The first point is, you should identify the people for who you want to make the explainer video. If you want to use it for your customer, the same explainer video probably will not work for your investors. Well, if you are making it for your customers, you have to do research and find out what kind of explainer video style will engage them more with your brand. The problem your customers are facing how it can be solved with your product or service. You need to understand, what your customers actually want. You need to find out how your brand can be interesting to your customers. Once you get a clear idea about your purpose, you are good to go.

    Lame and Boring Script

    The most important part of an explainer video is the script. 60% of your success depends on the script. There are only two strategies: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly unique.

    The former will immerse you into the competition and the latter will write your brand story. People don’t want a boring narrative story, they want something interesting and fun. Your goal is to promote your brand message so, writing a game-changing, ‘to-the-point’ script is not an easy task. The best is to rely on professionals.

    Visually Mundane

    We have walked a long long way from the black and white era. No one is interested in weak visuals. The more glamorous your advertisement is the more your audience grows. The connection between the visuality of the video and your brand message has to be very strong because they depend on each other. A lot of people compromises with quality due to financial problem but the harsh truth is it harms the brand.

    Long Videos

    The most dangerous mistake people make is, trying to say everything to everyone in a single video. Of course, a startup has lots of things to say about themselves but a long 20 minutes explainer video is of no use as it will confuse and bore them. The shorter is the better. Give people a tasty appetizer, entice them, don’t serve a full-size buffet dinner. This strategy will keep them curious enough to click on your call to action button.

    Same Videos

    Another grave mistake is trying to serve all the customers with the same video. Every business has different customer segments with different needs. They are unlikely to be attracted to the same concept. They may bounce back or stay indifferent. The A/B testing of video may be helpful to categorize your customers.

    Wrong Marketing Strategy

    The explainer video is the most powerful marketing tool. An explainer video is worthless if it does not reach the target audience. Like all other powerful tools, the science of video marketing is critical too. 80% of people fail to market their video properly. The easiest strategy is to use it on your most visited web page. But there are lots more facts included in a proper marketing strategy. It varies from one media to another. The marketing strategy you have taken to market your video on Facebook will not be the same as you have taken for youtube. So if you don’t know about video marketing, consult with a professional.

    Tips to Follow While Making Explainer Video

    • The content is the King and the script is the Queen. So, if you want a great explainer video then make sure you have the perfect content built in the script. Get a scriptwriter to do so or get it done yourself.
    • Be very precise with what you want to share with the public and make sure that you present what your company do, using as less words as you can.
    • Point out the benefits of the product in the video, to show people how the products will solve their problems, in actual life.
    • This tip can be a game-changer but hiring a professional voice artist will help in delivering the audio more efficiently to the audience, with more clarity. You can opt for a spokesperson who will speak for the brand on the video on camera as well as off-camera.

    Conclusion

    Videos are a perfect way to capture the attention of your customers. While making an explainer video, one must keep in mind that it has to be creative as well as interesting and full of information but not too long, that it will bore them. Explainer videos help you by providing an idea of your business to your customers.

    FAQs

    What is an explainer video?

    An explainer video is a short film that makes people understand how something works in a short and simple way.

    Are Explainer Videos Effective?

    Explainer videos are quite effective and startups are taking this form of marketing very seriously.

  • How to Build Best Company Culture – Things to Avoid

    When you begin an entrepreneurial journey or get a job in a startup, it feels like you have got a great opportunity to showcase your skill-sets and the methodology of work also shifts. This shift is due to the different cultures prevailing in different startups. Every organization whether it is big or small have a unique culture to provide diversification. The question that arises here is, what is startup culture and how does it affect the workmanship of employees.

    Numerous scholars and researchers have a different take on corporate culture or startup culture, as the term has a deeper meaning and have a very strong impact on the business. A bad startup culture might ruin the whole business and the foundation also gets degraded. To understand startup culture in brief, we can say that culture is a set of values, morals and beliefs on which an organisation works. The culture of an organisation is based on the leadership of an organisation which is designed by the leader.

    The startup culture depends upon the nature of the startup owner. A CEO has the full responsibility of the culture and he can mould it easily as per their desire. As a leader of an organization is a human and it’s pretty much possible that they might construct the wrong culture in an organization, which instead of boosting the business, lead to the path of destruction for it. So, it’s very vital to develop a perfect professional culture in an organization. Well if you are an emerging entrepreneur and want to avoid bad startup culture, then you’re at the right place, as today we will discuss some signs of bad startup culture and remedies to overcome them.

    Symptoms of Bad Startup Culture
    Characteristics of Good Culture
    How to Build a Great Company Culture

    Symptoms of Bad Startup Culture

    Before finding the cure for the bad startup culture, we need to find out its symptoms. So let’s begin:

    • The leader is the sailor in an organization, so he needs to set a great example for his superiors. If a leader doesn’t work properly and doesn’t delegate his duties to others, then this is the indication, that an organization is going to sink very soon.
    • The optimum example of bad startup culture is when you can’t work, as you desire and you have no creative freedom to explore more. This bondage of culture will affect the performance of the worker and the startup may fail, even before it began its jour.
    • ‘We are good’, ‘future is bright for us’, ‘We Will get profit soon, when you hear that kind of words from your boss, then it means you should start looking for a new job.
    • The fake media publicity and having numerous fake subscribers will never improve your business because it will give you a false picture of your business.
    • When there is any kind of dispute and rivalry seen in the coworkers of an organization, then that is a definition of bad startup culture and this will make the environment of the firm tense.
    • When higher authority keeps secrets from the employees and won’t disclose the true picture of an organization to them, which demotivates the employees and doesn’t see the business as their own.
    • The leader should motivate employees to work hard, but they should never be forced to work hard. Their feelings should be also taken into consideration and fair remuneration should be paid in lieu of extra work.
    • The business houses which forgets to cater to the needs of their customers have no chance to survive in the market. To make a good startup culture you need to satisfy your customers first.
    • Sometimes too much positive attitude can ruin your business. Be realistic and believe only in the facts.
    • If the values of the owner and employees don’t match, then this will create havoc in the office.
    • Fake news or gossip is the reason for bad startup culture and it should be avoided at any cost, as it negatively affects the image of startups and reputation is the only valuable asset of new startups.
    • When the owner is scared to take hard decisions, this is the beginning of bad startup culture.
    • The policies of an organization should not be rigid and the CEO must be capable to twist them, as per the requirement of time.
    • The imbalanced distribution of remuneration to the employees will cause partiality in the organization.
    • Drinking or smoking during work is highly unethical behaviour that is a symptom of bad culture.

    As, we are now familiar with the few indications of bad startup culture, that destroys the startup from the core. Now is the time to share a few remedies to cure this issue of depth.

    Characteristics of Good Culture

    • Strong leadership – The culture of an organization is the extension of its leader’s values. So the leader of a company needs to adopt good values so that they can be seen in the culture of an organization.
    • Creative freedom – The workers should be given the freedom to showcase their ideas freely and leaders must give them some freedom to work as they wish.
    • Mission – People have a shared sense of company mission. They “feel” it and it’s often tied to a problem they care about even if they’re not a primary user. They feel good about what they are doing as a company and are proud of the impact they’re creating.
    • Fast pace – This is the twenty-first century, so an organization should be running according to it and the work should be completed at a fast pace.

    So, after analyzing the symptoms of bad startup culture and evaluating the characteristics of a good culture, we come to the conclusion that leadership is the sole reason behind the culture. So leaders need to gather themselves and run their startup in good working culture.

    How to Build a Great Company Culture

    Good company culture is a practice every company aspires to have. Before we discuss how to make a good company culture let’s define what is company culture? Company culture is the working environment, policies and work ethics a company possess. It is very important to provide a healthy company culture to maintain and create a thriving business. If an employee likes the culture of his workplace, he is more likely to be in a better mood and work more efficiently.

    Below we have listed a few steps that you can follow to improve or make an amazing culture at your company.

    Decide Your Culture Type

    The first and foremost step is sitting down and deciding what your companies’ culture should be like. If you are a new company and are just starting out with a hand full of people, all of you can sit down and decide it according to your preferences. If you are a very big company with numerous employees, you can assign the job to one person who can ask for the popular opinion in your office and then you can decide upon it. No matter what culture you want for your company, make sure it is healthy and is making your employees happy.

    Transparency

    There should be transparency amongst all the people working at the company. Every person in the company should be treated with equal respect and should have access to each and every piece of information. The gap between the boss and the employee should be removed and you should start working as a team. Interaction between employee and the employer is very important, so holding sessions that provide a healthy interaction amongst the whole team is important

    Leisure

    As the old saying goes ‘all work and no play, makes Jack a dull boy’.  The same is the case with your employees. Even though we are adults but working for long hours without rest can hinder our productivity. Studies show that people were more productive when they have enough breaks between their work. Having entertainment rooms in your office or having a gaming room or outdoor activities in your office area can help your employees relax and also keep them healthy.

    Giving Space

    Giving each employee space for themselves and giving them a sense of responsibility helps in boosting the employee’s confidence and also since the work is completely their responsibility, they do it better. It is very important to create a healthy learning environment. An employee should be encouraged to learn if he makes any mistakes.

    Go Tripping

    Taking your employees on a tour of someplace occasionally can be a great way to relax them. If you do not want to take them, providing holiday incentives to the employees can also be done.

    Recognize Milestones

    In every meeting set milestones and goals for the company and reward the person that has worked extra hard in achieving it. Such an incentive from the company not only makes the employees happy but also inspires them to work harder. The reward can be small as well as big depending on the work.

    Hire employees that are suitable for your companies’ culture. If a person does not like social interactions and starts working in a work environment that promotes interactions amongst all employees, he will be more stressed than happy. Similarly, if a person who is outgoing and fun-loving is put in a very serious office environment he will get stressed. So it is important to know the employee’s point of view about your office culture before hiring them.

    Be Patient

    A company’s culture change is a very big step and will not be achieved in one or two days. It will sometimes require months and years to change. There might come some issues at first, but with time everything will fall into place as expected. All you need is to deal with the situation with patience and make corrections whenever anything goes wrong.

    Conclusion

    Almost all the young entrepreneurs like to create a cool company culture in their startups these days. However, most of them only get successful in making the infrastructure cool and not the environment. One needs to be aware of the ways to develop a cool culture, not just the infrastructure.

    FAQs

    What are the four types of corporate culture?

    The four types of corporate culture are clan culture, hierarchical culture, market culture and adhocracy culture.

    What is the ideal company culture?

    An ideal company culture keeps its focus on its employees and clients.

  • Best Website Designing Tools for Businesses

    We are living in the digital world and having a website is a necessity for any type of business whether it’s big or small. If you have a well-established business and don’t have a proper website or is not online then you might be losing many great opportunities for your business. A responsive website can be used to accomplish various marketing strategies to grow your business according to your liking.

    A website is an important tool for spreading the business and a proper website is essential to enhance any kind of business. Now, a good business website must include features like being functional, being easy to use, must be modern, provides good performance and is eye-pleasing, for this purpose, one has to go for a good website designer or a popular website designing tool which will serve the purpose of creating such easy-to-use and super convenient websites. Now, the market has tons of web-design tools for this purpose.

    List of the Best Website Designing Tools

    GoDaddy
    WIX
    WordPress
    Weebly
    Adobe Dreamweaver
    Webflow
    RapidWeaver 8
    Google Web Designer
    Sketch
    Adobe Photoshop

    GoDaddy

    Price- INR 499/ Month

    The most renowned website in the market is GoDaddy.com. It is an American publicly traded Internet domain registrar and web hosting company. With over approximately 18.5 million customers, GoDaddy is known for its advertising on TV and in the newspaper. The company was founded by Bob Parsons in 1997, is currently headquartered in Scottsdale, Arizona, US. If you want to build a website with GoDaddy then you have to use some other services like hosting, domain name etc. but to design and manage your website you have to use a third-party CMS like WordPress.

    WIX

    Price- $100

    Wix is another popular app for web designers which can be used for building personal, business and E-commerce websites. It has huge popularity, as it has been used in 190 countries with over 150 million users. Wix is extremely user-friendly, making it easy for both beginners and experts to use it. It has a wide range of over 600 pre-built designs and templates. Wix site also allows the instant application of animation of text, pictures, and other elements very easily and has Artificial Design Intelligence (ADI), to help the users to create their websites and web pages.

    WordPress

    Price- $0 to $300

    WordPress is one of the most popular CMS in the world. More drawn to blogging, it has now evolved to launch and support any kind of website. It has been used to build more than 10 million websites, making it a well-known CMS for designing websites. WordPress is available in both free and paid versions. It has an array of features including the user getting complete control of their websites including the content, control of the data. The users have access to thousands of pre-made templates, to choose from and also access to 55k and more plug-ins to choose from and use them.

    Weebly

    Price- $12/ Month

    Online shopping is the saviour for people who don’t like to go out shopping for any sort of reason. Now, creating online websites has been made easy by WEEBLY, a web-hosting service. Weebly has more than 50 million users all across the world. It is popular amongst any kind of businesses and physical stores that want an online presence. The website supports both web hosting services and the domain name. The templates of the websites are highly customizable and are also mobile-friendly. The websites also prioritize SEO and also provide the best help and support centre. The user can create a website for free and for a professional website, one has to pay a minimal amount.

    Adobe Dreamweaver

    Price- $29.99/ Month

    Adobe Dreamweaver is most popular due to its nature of being available offline. It is popular for web designing as well as for the development of applications. The app has been in use since 2005 and the users have to pay for its features to be used. The features include quick and flexible coding, allowing the websites to be managed easily. It also allows the user to use other Adobe features like Illustrator CC, Indesign CC, Photoshop CC, etc, making it easy for the users to create amazing websites.

    Webflow

    Price- $12/ Month

    Webflow is a full-featured platform for website building, useful for those who have no technical idea on how to create a website. It creates the basic aspects of web development within the application, making web designing an easy process for the user. The features involve a full content-management system, the power of code without writing it, has an advanced SEO, etc.

    RapidWeaver 8

    Price- $99/ Single License

    Another popular software for web designing, RapidWeaver 8 is designed for macOS. It is used to create beautiful websites, starting from simple to complex websites. The app is useful for anyone who has the knowledge or may not have the knowledge of coding. There is no free version, the user has to pay the price of $99 per single license which is valid for 5 macOS. It is easy to use and allows enhancing the sites with e-commerce features, analytics, individual logins, additional layouts and is mobile friendly. It also has SEO optimization features.

    Google Web Designer

    Price- Free

    A Google product, it has created over 7679 websites. Google Web Designer is a standalone app for Windows, MAC and also for Linux. It allows the users to design online ads using an integrated visual and code interface, as one uses drawing tools, texts, and 3D objects. It is highly useful for the ones who want HTML5 advertisements for desktop and mobile versions. Google Web Designer is also free to use.

    Sketch

    Price- $99/ Year

    Sketch is one of the leading tools for web designing. Since its launch in 2009, it has been a popular application among users. It is designed for MAC and has both free and paid versions, to be used by the users. Sketch allows the users to test the web design template on multiple devices including phones, tablets, etc. It is a good alternative for Adobe Illustrator.

    Adobe Photoshop

    Price- $20

    Adobe Photoshop is also very helpful for designing great and beautiful websites. It is a web design tool that has an array of features that can help to build web templates. It works well with image manipulation and graphic design creation for the website and the users can start with a blank canvas and can add elements to the canvas. This app is highly useful for web creation.

    Conclusion

    The digital world made the online presence of businesses mandatory. There is hardly anyone who doesn’t use the internet nowadays, people visit the business online before making the decision of purchasing the product or services of that business. Thus it helps in increasing the revenue of that business.

    FAQs

    What tool is best for web design?

    Sketch, WordPress, Wix are some of the best tools for web design.

    Is Google Web Designer free?

    Google Web Designer is free and does not charge any money.

    Is Wix safe?

    Wix is safe to use and is quite a popular website builder.

  • Paytm Business Model – How Does Paytm Makes Money

    Paytm is India’s largest platform for mobile payments and commerce. The word is an abbreviation for “pay through mobile “. This digital payment system and fintech company have its base in Noida. It was founded in 2010 by Vijay Shekhar Sharma in Noida with an initial investment of $2 million.

    Beginning as a prepaid mobile recharge platform it later expanded to be a single destination for all kinds of bill payments and much more by 2013. Today the platform operates in more than 11 Indian languages and is accepted across almost every grocery store, restaurant, pharmacy and whatnot. In 2020 the revenue of the company was increased by 10% to reach Rs.3629 crore.

    This article will explore the business model of Paytm to understand how Paytm earns money.

    Business Model of Paytm
    Main Products and Services of Paytm
    Revenue Segments of Paytm

    Business Model of Paytm

    The business model of Paytm is worth looking at due to its multipronged approach to ensure a seamless experience for both the company as well as the customers. Let’s look at the various components of the business model canvas of Paytm to further understand its details for generating revenue and constantly being at the forefront of innovation and providing the best possible online services to its clients.

    Key partners of Paytm

    With the kind of services that Paytm offers, it had partnered with a huge number of insurance companies, hotels, shopping centres, pharmacies, hospitals and every other institution where transactions through Paytm is accepted now.

    This collaboration with a plethora of organisations to gather bills and payments for various services enabled Paytm to expand its partnership over time. It has also partnered with banks to provide escrow services.

    Key Activities of Paytm

    The major activity carried out by Paytm is to facilitate the transfer of funds from one place to another. They also ensured that the best possible security is provided for the millions of transactions that are taking place through their platform.

    Another important activity of Paytm includes preventing scams and other cyber frauds in its platform. Apart from that they also strive to make Paytm a single stop for all kinds of payments that an Indian household should take care of.

    Value Propositions of Paytm

    The prepositions that augment value for Paytm begins with recharging business. Initially providing prepaid recharging services it later expanded to postpaid services as well. It further expanded to creating a Paytm wallet which served as a parallel bank account for the clients.

    From there Paytm has devolved into curating the idea of digital gold where customers can store gold digitally and later use them to complete transactions or even exchange it for actual gold of the same value.

    Paytm has also set up various e-commerce verticals wherein it serves as an important component in the completion of transactions.

    Key Resources of Paytm

    There is absolutely no doubt that a company cannot survive without having an inexhaustible resource domain. As far as Paytm is concerned its biggest resource is its partners. As the company started to grow it received support and funds from many resourceful entities like the Alibaba group and Soft Bank vision fund.

    One cannot overlook the amount of support that these resources give to their company. Another key resource that drives Paytm is its RBI license that lets Paytm legally operate the system of Paytm wallets.

    It has revolutionised the idea of digital currency, especially during the time of demonetisation. Its first-mover advantage in the technology platform is yet another key resource of the organisation.

    Cost Structure of Paytm

    Being a service-driven technological platform, most of the expenses that Paytm has to bear is related to its own platform and customer acquisition. Apart from that a large part of its budget also goes into improving the security of the platform and preventive measures to avoid any kind of fraudulent activities. It also invests in systems to avoid the risk of money laundering.

    Customer Relationship of Paytm

    Handling over 65 million customers is not an easy job. To cater to the concerns and complaints of its clients Paytm has a customer support service that is functional 24×7. The customer can make use of phone calls or chat services to voice their concerns and get them rectified.

    In many cases, it also has clear-cut directions to navigate the customer to whatever service they need on their own. These are accessible directly from the website or the app in itself.

    Customer Segments of Paytm

    The wide variety of services offered by Paytm is reflected in its multilayered customer segments as well. The most important customer segment of Paytm is the users of its e-wallet. This is mainly because of the fact that the wallet is like a flagship service of the organisation.

    Another segment is that of the users of the app which constitutes the middle class of the country. Paytm is also seeing a growing segment of customers in the older age group as well.

    Channels of Paytm

    Considering the big name that Paytm is in India, there is no doubt that the primary channel of distribution of the company is its website and app in itself. Apart from that Paytm also ties up with the sites of their clients, e-commerce platforms, vendors sites et cetera to promote the platform. Paytm also ensures that they attract customers through advertisements and constant follow-ups.

    Main Products and Services of Paytm

    Paytm makes money through various businesses like Paytm mall, recharge services, ticket booking, bill payment etc. By facilitating a gateway solution to every transaction, Paytm ensures a steady flow of money.

    The launch of Paytm wallet in 2014 was revolutionary as far as the company was concerned. Since then it has evolved as a parallel bank account as far as the users are concerned. They have also released a digital gold service wherein it allows users to buy gold digitally.

    In future, they are also planning to collaborate with various developers so that the customers can convert their digitally purchased gold into finished commodities.

    How to Start an Ecommerce business in India 2021
    Are you thinking about starting an ecommerce business in India in 2021? This is your complete guide to start an Ecommerce business.
    StartupTalkyParnas Ghosh

    Revenue Segments of Paytm

    The major revenue segment of Paytm is through commissions that it derives from customer transactions that take place on its platforms. As mentioned earlier they have collaborated with banks to create escrow accounts facilitated by Paytm wallets. The company generates revenue from these escrow accounts as well. With every transaction, both Paytm and the partner bank receives a predetermined interest that was mutually agreed upon between them.

    Revenue of Paytm
    Revenue of Paytm

    The following are the various businesses through which Paytm earns money

    • MarketPlace (Paytm Mall)
    • Paytm Wallet
    • Recharge Services
    • Bill Payments & Ticket Bookings
    • Digital Gold
    • Coupon Codes/Voucher cards
    • Payment Gateway Solutions
    • Paytm Payments Bank

    FAQs

    How does paytm makes money?

    The major source of revenue for Paytm is commissions, it charges merchants a small fee which is mutually agreed upon. It also takes commissions from the users.

    Who is the founder of Paytm?

    Paytm was founded by Vijay Shekar Sharma in 2010.

    What is the revenue of Paytm?

    The revenue of Paytm is around 3,187.6 crores INR as of 2021.

    What is the valuation of Paytm?

    The valuation of Paytm is $16 billion as of 2021.