The era of startups and business has dramatically changed in the past decade and especially after the Covid-19 pandemic. Hence, it is very important for all of us to know and understand what the funding landscape looks like today and in the future. Earlier, the only goal for businesses and entrepreneurs was to get Series-A funding. If one did not have enough traction, the only way forward was bootstrapping.
Fortunately today, startup investing has become more competitive and new level funding categories have made their way to the market. One of the increasingly popular funding ways for emerging companies and businesses is Pre-seed funding. This funding requires you specific preparation so as to set yourself and your business up for growth and success.
The Pre-seed investors have been a boon to the startups as they allow them to raise the funds which they require and bring minimal viable products (MVPs) to life. This article is a guide for you to know what Pre-seed funding is and how to get pre-seed funding for your business or startup in India.
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In order to help a startup to start with its primary and base operations, an investor makes a small investment into the business. These investors or individuals invest in the business when they know the founder personally or hold strong faith in the business idea. This activity of investing is known as pre-seed funding.
There are many platforms that provide pre-seed funding in return for a stake in the startup or the business idea. Pre-seed funding can also be obtained through crowdfunding.
It might sometimes seem nerve-racking for you to meet the pre-seed investors as in the initial stage one might not see the vision you carry. Like any other funding round, your key is to have your finances organized and have a clear business plan that will be used by you. Here are the tips through which you can acquire Pre-seed funding.
Have Financial and Profitable Clarity
At this stage, it is very important that you set an easy and clear outline of your business’s path to profitability. If you have a clear and thoughtful business plan that serves as a long-run road map for your startup then there are chances of you grabbing the investment.
If you keep your financial estimates attainable and concise; put emphasis on the business strategy and transparency; prove your credibility, you can win the investor’s trust and funding.
Keep your Business Proofs Ready
When you pitch in front of investors, the key to winning the investment is that you show proof of success for your business idea. Test your business idea in the market, communicate your assumptions clearly, and transparently share your business plan with the investors will help you to get the pre-seed funding for your startup.
Vouch for your Intellectual Property
Even when you do not have any cash in hand and hard assets for your business, you can show your credibility to the investors. One of the best ways to do this is to make them believe in your intellectual property.
If you are able to demonstrate your business idea effectively and ensure the investors that you will work towards your brand and will protect them from infringement by other business entities, you show your company’s credibility to them and make your pitch more investable.
Show your credibility
One of the most effective ways to show your worthiness is to be clear and confident about your past records and professional accomplishments. It is important that you present all the sources of funding that you would have acquired in the past (if any), and present all the successes that you have had in the past. Become very sure to explain to the investors how you were successful and support it with tangible and quantifiable evidence.
Where to find Pre-Seed Investors in India?
After you have got to know about the steps to acquire Pre-seed funding, you need to now find the investors. This is one of the most challenging parts for many entrepreneurs.
Today’s investors do not accept unsolicited pitches and usually, they let them pitch you after an introduction from someone within their network. Here you will find a few ways to get your business to those who will invest in it and can fund it.
Family & Friends
Using your personal connections and network to invest in your business in the initial stage is a very flexible and safe option for pre-seed funding. People who have seen your journey, dedication, and passion will be willing to put funds into your ideas. If your friends and family see potential in you and your startup idea, then they would be definitely investing their money in your business.
Pre-seed Funding Platforms
Number of early-stage venture capital deals worldwide
In the industry, there are many pre-seed funding platforms that encourage businesses and startups at their base-development stage by providing them with small amounts of funds to initiate their business activities. Through Pre-seed funding platforms, your business will get an opportunity to start your operations and get access to the market.
A few common Pre-seed funding platforms include:
Unitus Seed Fund
Infuse ventures
Kae Capital
Blume Ventures
Crowdfunding Platforms
Crowdfunding is an excellent way to generate pre-seed funds for your business or startup. Though equity-based crowdfunding is illegal in India, donor-based and reward-based crowdfunding options are entirely legal. Raising a small amount of money from large masses through crowdfunding platforms can be a good way of acquiring pre-seed funds for your venture.
Business Incubators
There are various incubators in the industry who are willing to make small-scale investments into startups and businesses in the form of pre-seed investments. Their aim and motive are to support and assist early-age entrepreneurs in pursuing substantial market opportunities. In India, a few great incubators are:
Advantage
Seedfund
StartupXseed
Incubate Fund India
Better Capital Labs
Pitch Competitions
One of the best ways to get in front of investors is to participate in pitch competitions. All you need to do is practice your pitch, mark a good impression, prove yourself and strike a pre-seed funding deal. Such startup pitch competitions have become very common today and it is a very good way of winning funds for your business idea.
Although anyone can bootstrap, some unique and revolutionary ideas need Pre-funding to be invested in the idea. Some people give up on their dream because they think getting pre-seed funding is near impossible and in fact, magical. But not the real entrepreneurs. They hustle, plan and reach the best person who believes in their ideas and invests in them. They find such people by strategizing and expanding their network, at the same time.
Remember, you can reach anyone. There is a difference of only 6 people between you and that person. And if you keep expanding your network, you will reach that perfect investor who actually believes in your idea and invest in it.
FAQs
What is Pre-seed funding?
In simple words, Pre-seed funding is the capital needed to start any business. It is acquired by investors to develop the business in return for equity in the company.
What is the average amount of pre-seed funding in India?
Most startups expect $500,000 or less pre-seed funding from investors.
How much equity is given in the seed rounds?
Most founders usually sell 10% to 20% equity in seed rounds.
Where can entrepreneurs find Pre-seed funding?
Entrepreneurs can find Pre-seed funding from several sources:
“Be Positive”, “everything happens for a reason”, “It will be alright, be positive, take a chill pill”. We all have heard this, we all have been there, heard that. People say these lines all the time.
Do you ever get bored of these repetitive lines, phrases, Hopeless motivations, and everything like these, then my friend you are feeling right. Not in a sense that someone has to tell you how you should feel but if you can be sure about how you are feeling then Kudos mate, you’re good to go ahead. So yeah, back to the question, how much positivity is too much positivity?
Well, this makes a good question. If you think that positivity can not be bad then you are probably wrong. If you start in this direction of thinking, then you will encounter and find something called “Toxic positivity”. This term has become very famous in the past years.
Because social media is the new world that we live in, positivity has risen to its very excess. Excess positivity is toxic positivity. This is an article that talks about toxic positivity, how it has been affecting us, and how it has been monetized by people in the business world. We will discuss how being positive has become a huge industry. Read on to the article to debunk myths about positivity and everything about motivation.
Toxic positivity is a term used to denote the super positive persona that people try to wear on themselves, to appear cool and good. It is “So much positivity” that it is toxic. It has everything to do with your mental space, it hurts your mental space so well and devastates it to the very core. There can be many reasons why it can be a thief of your mental peace.
First and foremost of all the reasons, it is unrealistic. Excess positivity does not enable you to watch the full picture and thus, you get a lopsided view of the society and situations around you. The rise of influencers has also boosted this trend. They don’t mean it but the idea is communicated indirectly to their followers of them.
“Toxic positivity is the assumption, either by one’s self or others, that despite a person’s emotional pain or difficult situation, they should only have a positive mindset or — my pet peeve term — ‘positive vibes,’” explains Dr. Jaime Zuckerman, a clinical psychologist in Pennsylvania who specializes in, among other things, anxiety disorders and self-esteem.
Quite literally anything can become and take shape of toxic positivity. It can be your cute cousin, who speaks highly of you and motivates you to look on the brighter side.
It can be your friend that repeatedly posts about the productive geek that they have become during the pandemic. It can be a meme that tells you to focus on the brighter side, be positive and change your outlet etcetera. Or it can be you and your feelings that you should not pay attention to sadness, loneliness, and anxiety.
A person that is suffering from toxic positivity feels that all his/her emotions are not worth feeling. Every negative emotion is seen as inherently bad. Instead of validating these necessary negative feelings, the person is forced to have a good outlook, and happiness is compulsively pushed.
This affects the authentic human emotional experiences, they become minimized and even denied. This leads to constipation (Not of the digestive sort but) of the emotional sort.
“The pressure to appear ‘OK’ invalidates the range of emotions we all experience,” says Carolyn Karoll, a psychotherapist in Baltimore, Maryland. “It can give the impression that you are defective when you feel distressed, which can be internalized in a core belief that you are inadequate or weak.”
Karoll continues: “Judging yourself for feeling pain, sadness, jealousy — which are part of the human experience and are transient emotions — leads to what is referred to as secondary emotions, such as shame, that are much more intense and maladaptive. “They distract us from the problem at hand, and [they] don’t give space for self-compassion, which is so vital to our mental health.”
A psychotherapist named Zuckerman also suggested that “toxic positivity, at its core, is an avoidance strategy used to push away and invalidate any internal discomfort.” But when you avoid your emotions, you cause more harm.
The world has seen enormous shifts in the technology sector. We have invented social media from which we can stay connected to a person even when he/she is far away from us. This factor of social media is really helpful and useful but it also has its shortcomings. If anything good can be surfaced online within a few seconds, anything bad can be surfaced too within a short period.
In this article, we will talk about the phenomenon of excess positivity, otherwise known and addressed as toxic positivity. Let us see first what makes the term “Excess positivity” or “Toxic positivity” really toxic. We will also have to look at its downfalls and its disadvantages for that matter. The next paragraph talks about the same.
There can be many reasons that we may ignore but they can turn anything positive, more toxic. If you want to avoid any sort of toxicity in your life, then you must know about the disadvantages of that. Just like we discuss the disease and read about its symptoms. Toxic positivity is also some sort of mental disease, which has the following downfalls –
It is Super Unrealistic
If a person always looks on the positive side of every situation, then he/she chooses to avoid reality because reality is of all sorts. The term “Positivity” refers to a situation when a person thinks and sees only the positives, which in turn hides the true nature of real life.
Most of the time, the reality is amusing and has negatives and some downsides too, if you choose to always look at the positives then you won’t see the big picture. A toxic positive person will always get a lopsided view of the world. It is often used as a quick fix mantra that will whitewash the reality, giving you only the sugar-coated reality. Thus, toxic positivity hides from you the true nature of reality and if you cannot face reality in its true colors then you will miss out on a lot of new emotions and actions.
Positivity was Rare and Now it is Toxic
As we mentioned in a brief earlier that with advancements in our technology and social media, we have led to a point in time when information travels faster than light. Just open any social media, be it Instagram, Twitter, or any other, and you will notice at least ten posts of self-belief and positivity and motivation on your timeline as well.
If we talk about the past, we can notice that the rates at which information(and positivity and motivation) traveled were about a zillion times less than what it is today.
Positivity was a rare phenomenon in the past but it has now risen above and has been taken in excess amounts. Taking in excess amounts of positivity can lead to unrealism, where a person refuses to believe how bad a situation is. It is not always about hope, it is mostly about positive action.
Denied Basic Human Emotions
What we see increasingly in this new tech world is the fact that our fellows are denying basic human emotions. We are too much online that now we just tend to follow whatever we see online.
If everyone is positive online, we will also try to be mostly positive irrespective of our situations in real life. This is the only difference between real and reel life. The online personal management system of people is now forcing people to be more positive and dismiss negative emotions as nothing at all.
As per the study done by the ScienceofPeople team, 75% of people tend to ignore their feeling to remain happy.
Counterintuitively, one more thing that we are witnessing these days is the value of online posting has decreased a bit and now people are trying to be their real selves on social media floors. Social media has become more and more casual now.
Expecting the Best, Feeling worse
Some studies have concluded that when human beings make their happiness of high value and expensive to attain, it leads to less and less happiness and in some cases even degraded happiness or sadness. This phenomenon happens best when people try to expect happiness from someone or some event or something.
This tendency to expect happiness and then feel degraded in that sphere and then blame yourself for feeling bad is a depressing spiral. It can lead down and more down to one’s depression. These symptoms, if not thought of earlier, would lead to more personal conflicts and deficits.
Valuing Happiness and Prioritizing Positivity
Another difference between more and more toxic positivity and happiness is that the former is not often valued and the latter is always prioritized. You have to learn the difference between wanting happiness and prioritizing positivity.
What you want is happiness and that is something that you should prioritize. Positivity on the other hand comes when you face real life as it is, without a single bias and cognitive prejudice.
A Whole Industry That Operates and Thrives on Positivity (And Motivation)
Then comes the capitalists. Capitalists can make money out of anything and everything. As we see the recent rise in positivity rates, we can also see brand marketing changing and adapting to the societal change that we are witnessing.
Kunal Shah’s Tweet
The Indian Entrepreneur Kunal Shah recently tweeted that the highest-selling book in any year is about the maximum units of 1.5 lakhs and the most popular books that are also the highest-selling books are in the genre of “Motivation”. It is something that we all have seen, you go to Amazon or Flipkart, or any other E-commerce website. The most popular book will be motivational.
He further added that buying motivational books is like buying sports shoes, both of them feel good. The joy of buying each of them is as if you have solved all your problems. Most people don’t use all except for status-seeking.
So, What is the one characteristic that motivates things to have that makes them bestsellers?
It is the fact that they make you feel good. All the motivational content on YouTube, every book that has anything motivational written on them, every Nike sports shoe that reminds you of some pro-level athlete, all of these things are made to give you some dopamine hit that eventually makes you feel good.
Once you see that YouTube video, buy that bestselling book, or that sports shoes, you are again back to zero, with nothing substantial in your hands. Motivation has got a lot to do with business than it has got to do with achieving goals or smashing workouts.
Most businesses have shifted to Storytelling as a method of marketing. The reason behind such a big move is the fact that humans are social and emotional beings, we react to a story or some emotional appeal the best. Thus, most brands you will see can be seen advertising with a theme of a story, motivation, or of creating or of pushing the limits, or anything positively emotional and contagious.
You can see Nike glorifying athletes and making people want to play some sport and work hard and become better at it.
We can see Apple trend the hashtag “Behind the Mac”, which says people are building great things behind the Macintosh, that advertisement is synonymous with professionals that work on creating something from scratch.
All these things are not bad but extremely fascinating to see and witness. These big brands aren’t just trying to market their products but they make the consumers a part of the storytelling and motivation campaign and thus increase customer loyalty.
We don’t see that trend in brands only but we can see it within people too. Some humans try to spread positivity so much that it just seems unreal. We can assume that they are doing it for the likes and engagement that they get after they say something positive in the public or on social media.
If you search for a hashtag of ‘positive’ or ‘positivity’ you will find thousands or even millions of posts. When some social media pages try to wear the positive hat, it is for the fact that it reaches maximum engagement and there are only a few times when they want people happy and positive. Most of the time, it is about vanity metrics.
Positivity Hashtag Instagram
Knowing the Limits of Positivity and Motivational Dopamine
I named the paragraph positivity and motivational dopamine because it is just hormonal imbalances in your body, nothing more. A positive outlook toward life and well-being will help but you need to know the limits of your involvement. You should know when this self helps cliched sort of topic is turning into mere entertainment for you.
Omnipresence around you
If you see positivity and motivation stickers or posts or products always around you. It can be on your social media timeline, and elsewhere. If you are covered in these ‘safe looking’ drugs then it’s time to cut short the relationship.
Always being exposed to these can affect your mental peace and happiness. It’s important to take regular breaks and know your boundaries.
Reports proved that suppressing feelings can cause more internal, psychological stress. Thus, avoidance or suppression of emotional discomfort leads to increased anxiety, depression, and overall worsening of mental health.
Know the Boundaries
Well, we all know when we are wasting time on our smartphone, on a product that we don’t want. We should be very much aware of the boundaries of positivity. Anything that is pro positivity we should be skeptical about it.
You should know when you are hiding behind excuses of not facing the reality as it is. The reason is that when you use these self-help and quick-fix mantras without knowing the actual substance behind them, that is when they fall short of benefits. That is when these quick fixes turn into more of a long-term disaster.
Initially, it might seem to make your life better and fill you with newfound confidence and new optimism but that newfound hope is limited to some shorter extent. Thus, know your boundaries of inactiveness and your boundaries of excuses for not facing reality.
Practice Mindfulness
Living in the moment and feeling and owning whatever you are at this moment is a great way to kick-start thinking in this direction. You can practice mindfulness which will help you get over these quick fixes like ‘positive thinking.
It won’t happen quickly, rather it is a very painful slow process. But you have to endure the pain of learning to manage your emotions well. That is essentially the first step you take in conquering the world.
If you notice any negativity of any sort, don’t judge yourself on that basis only, you are much more than that. Instead of quick judgment, you can make a mental note of it and then simply move on. It’s important to be mindful of them and validate your negative feelings and acknowledge the information they are giving us without losing ourselves in them.
Be Realistic
Weirdly, people have to be forced to learn this simple thing. But it is usual in an unusual sort of time that we live in. The hack here is to be realistic, to make reality the topmost priority. It means to face the reality as it is and not as one would want it to be. It is important to be courageous and not be scared of facing anything new. That is the motto for braves: Be realistic!
As per the report of the ScienceofPeople team, 67.8% of people have experienced toxic positivity during the last week.
Avoid Ignoring or Stuffing your Emotions
This point is the consequence and crux of all the discussions above. It is very important to validate your emotions. Those emotions can be of any sort, positive or negative, any shape or size, know that you are feeling those.
If you try to deny these emotions, one thing is sure these natural hormonal feelings will not vanish, they will come up in uglier ways. Hiding or denying your negative emotions and wearing a fake happy broad face will constipate you (Not digestively but emotionally). Thus positivity is good but validating every feeling that you feel inside is the BEST. Simply, Go for it. Own what you are feeling.
In this newfound world of social media and hi-technology, it seems that everything is fine and happy (At least on social media). But in the real world, it is more twisted and full of turns. The world is not all sort of fairytale and positivity is quite rare in nature.
When we hop on the trend of seeing positivity everywhere, we are essentially trying to forcefully shape reality to fit our own lens. It might feel good for the short term as it really fills you with a newly found hope and more energy to do more but essentially it is short term and it has its end sometime soon.
In the end, we just want to remind you of the fact that we should be mindful and aware of which trend you hop on. If you still want to go with positivity hype, know the boundaries. It’s OK not to be OK right now — in fact, it’s normal.
FAQs
What is considered toxic positivity?
In simple terms, toxic positivity is the obsession to believe and take everything as positively. It also means to put up a facade or believe everything is positive even at times when it is not at all a good picture.
Why toxic positivity is harmful?
Toxic positivity denies the person their share of sympathy by making them put up the face of being positive. This also breaks a person emotionally by distancing them from sharing their real emotions and feelings.
What are the signs of toxic positivity?
There is a number of signs associated with the presence of toxic positivity. The actual signs can also differ for each individual. Some of the common signs are ignoring the true feeling and still pretending to let it go, hiding the real feeling because of some unknown fear, dismissing the problems rather than facing them, etc.
What is toxic empathy?
Toxic empathy stands for a feeling when one gets disturbed and takes the burden of someone else emotions. It can also be referred to as when someone over-do their line and takes someone else’s feeling as their own.
Jute bags are used for shopping purposes. Our environment today is polluted to an extreme level. Nowadays, printed jute bags are used for shopping purposes too. Jute is a long, soft, shiny vegetable fibre. It is also popularly known as Golden fibre. Currently, it is one of the strongest all-natural fibres available throughout the globe. Jute fibre is reusable and biodegradable. Starting a jute bag-making business is a great decision to start. It is also a profitable business because the usage of jute bags has excessively increased over the last year. People nowadays carry these bags as a style trend.
There are several different types of bags that are very popular in the market. A recent study has shown that the general public has become very bored with carrying leather bags. The jute bag-making process is simple. Any individual can start this business even from home. Furthermore, this is a great opportunity for women, housewives, and mothers too. In this article, we will discuss how to start a jute bag-making business.
Before starting and making a jute bag business plan, you should know the different types of Jute bags you can manufacture. There are numerous types of jute bags you can find in the market. According to lamination or lining, there are three different types of bags.
Jute bags are versatile and can be used as gift bags
These bags are used as shopping bags all over the world
It is used for transferring products from one place to another
Identify the Demand of Jute Bags
Global Jute Bag Market
Jute has properties like low thermal conductivity, remarkable insulation, and moderate moisture retention. So Jute bags are strong enough to pack bulk goods. The growing environmental concerns have also increased the customer’s inclination toward natural and biodegradable products like jute bags.
As per industry estimates, India has exported millions of jute bags mainly to Europe. The production of this item which is mainly in the micro and small enterprises has picked up substantially in the last few years. There is a big scope globally for Indian jute shopping bags as an alternative to plastic bags. India holds the majority of shares representing the leading producer of jute bags. Additionally, the benefits offered by jute bags such as their biodegradability, durability, low cost, high strength, etc. have supported the market growth.
According to a survey, the jute bag market value had touched $ 1.9 Billion in the year 2020. Jute bags recorded an 11.5% CAGR from 2011 to 2018. The global jute bag market size reached $ 2.3 Billion in 2021. The market is expected to reach $ 3.3 Billion by 2026, exhibiting a CAGR of 9.4 % from 2022 to 2027.
Jute Bags Business Planning
When you start any business there are various things you need to consider. Whether you are in the beginning stages of starting your own business or planning on taking it to the next level, you will need a clear and informative business plan. You need to ask yourself, Where do I want it to go? What will my business look like? A business plan will provide readers with all types of information they need to understand your business’s purpose and capabilities. You have to be willing to add, edit, or even remove certain portions of your business plan when new information becomes available.
Choosing Location of Your Business
Choosing a business location is all about setting your business for success. You need to put careful thought into where you want to establish your Jute bag business.
Some tips for choosing a good location:
Before you start looking for a business location you need to create a business budget for your expenditure.
Before you buy or rent a building, check out the surrounding neighbourhood.
Part of your business location strategy should be based on the amount of competition in the area.
Consider the potential growth of your company when choosing a location for the business.
Consider how easy it is for customers to reach the Jute business location.
Before you purchase a location for business, find out how it is zoned.
Register Your Jute Bag Making Business
For a very small startup, you can look for a proprietorship company. However, you may also go with the partnership, LLC, or INC companies according to your business size and investment model. Generally, this type of business plan doesn’t demand any specific licenses from the Government authorities. In India, National Centre for Jute Diversification (NCJD) and Jute Manufacturers Development Council (JMDC) offer training on jute bag making.
Steps Involved in Jute Bags Making
The process of manufacturing jute bags is very simple and does not require the use of heavy machines. Below are the steps involved in jute bag making:
Buy woven jute fabric rolls from wholesalers or directly from manufacturers.
Laminate the jute rolls. Jute bags can be sold with lamination or without lamination.
Spread the jute fabric roll on a table and fix it.
Cut the jute rolls to the required size and shape.
Print the designs, logos, or text on the jute roll pieces.
Wash and dry the printed jute fabric pieces.
Stitch the cut pieces of jute roll using a heavy-duty sewing machine.
Attach the handles, buckles, zips, etc.
Pack the jute bags for marketing.
Raw Materials Used in Jute Bag Making
India and Bangladesh are the top producers of jute fibre. In India, West Bengal accounts for 50% of the country’s total jute produce. So, source your raw materials from reasonable and genuine jute mills.
The raw materials used in jute bag making are:
Jute fabric
Dyes
Printing gum
Sewing thread (preferably nylon)
Chemicals and auxiliaries
Handles
PVC buckles
Packing materials
Labels
Types of Machinery for Jute Bag Making Business
Jute bag manufacturing does not require high-end technology machinery. It all depends on the scale and type of bags. To make a printed jute bag, the following machinery is required.
Working table
Lamination machine
Printing Table
Screen printing machine
Dye Paste Stirrer
Water Drum, tubes, mugs, clips, etc.
Cottage Steamer
Electric Fittings
Scissors and measuring tape
Cutting machine
Heavy-duty Sewing machine
Regular sewing machine
Nylon thread
Lockstitch Machines
Side Sealing Machine
Marketing Strategies of Jute Bag Business
Marketing strategies are the processes by which companies create customer interest in goods or services. Marketing draws out the hidden wants of customers and creates new demand. It enlarges the market and enables the producers to increase production and earn more profits. Because of marketing so many other activities such as banking, transport, insurance warehousing, etc. get a boost as they are needed more help in the marketing process.
Some techniques of marketing Jute Bag Business:
Word of mouth
Comprehensive website
Social marketing
Direct marketing
Major festivals
Online shopping sites
NGO tie-ups
Local tie-ups
Corporate gifts
Conferences and seminars
Conclusion
Starting any kind of business needs patience and hard work. Getting into the business of making jute boxes is not something different. With people being conscious about the environment, and inclining toward jute bags, the market has experienced definite growth. So, it is clear that the market for jute bags will keep rising in the future as well.
FAQs
What raw materials are needed for making jute bags?
The raw materials needed for making jute bags are:
Jute fabric
Dyes
Printing gum
Sewing thread (preferably nylon)
Chemicals and auxiliaries
Handles
PVC buckles
Packing materials
Labels
Which country is the top exporter of jute bags?
India is the top exporter country of jute bags.
What products are made from jute?
The major manufactured products from jute fibre are:
Yarn and Twine
Bags
Sacking
Hessian
Carpet Backing Cloth
Textile Blends
Which are the top Jute producing countries in the world?
India and Bangladesh are the top Jute producing countries in the world.
The teachers are the ones who inspire our future innovators and leaders. Every day teachers nurture the young minds that will one day transform the world we live in. Teachers are the lifeline to success and teach students about possibilities and about how they can work their potential to achieve greatness. Teaching itself is a great profession but a teacher can also be an entrepreneur. There are several profitable business ideas for teachers to start from home. The art of teaching happens from both hearts and heads.
Teaching has reshaped itself over the years, so imagine what the field will be like 5, 10, or 20 years from now. Information, the technology that connects us to it, and the rise of social media have all contributed to this change and it is just the beginning.
So starting a teaching business will be very effective but you need two things one is how much you discipline and how you are consistent. In this article, we will discuss the most profitable business ideas for teachers. So let’s get right into them.
Plenty of stress is laid on children to pass their examinations with good results. This increases the demand for tutors who can assist students with their studies outside the classroom. Also, competition is increasing in every field. To gain extra help in this competitive world is always more demanding. Establishing a tutoring business is an excellent source for teachers to earn extra money. You need to create one business plan like any other business. Nowadays tutoring goes beyond academics. This means that you can also teach the skills in music, dance, or art and convert this into an asset for your business.
The following points you have to consider before starting this:
Determine the services you will offer.
Set your prices.
Advertise your home tutoring services.
Operate and improve your service.
Resume Writing
Resumes are an important tool to get you a job anywhere. Not everyone is aware of how to make an effective resume that makes it relevant to the job recruiters. If you know the process of formatting and writing resumes to make the best impact. You can help many job seekers who are worried about how to make a good impactful resume and update the resume to meet the industry standards.
Try to provide the resumes with quality and always stay updated with the changing industry standards. If you have the specific requirements to deliver the completed resume to your clients, it is a good business option for you.
Educational Video Creator
An educational video is any video that demonstrates a process, transfers knowledge, explains a concept, or shows someone how to do something. These are the videos that focus on teaching a single, narrow topic. Tutorial videos are the go-to instructional method for teaching processes providing step-by-step instructions. Nowadays many prefer to get information online.
You can use video creation tools and software and tools available in the market to be creative. Ensure that video quality is good, and that the content offered is also insightfully. It is advised that you begin with a specific topic or set of topics, for your videos to start drawing people’s attention to your channel before you go all out.
Online Tutoring
Online tutoring has gained significant popularity among students and their parents. Online tutoring is a proven effective method to enhance the skills and competency level of students beyond normal study patterns. It is an excellent technique to lift educational standards. The other aspect of the tutoring business is flexibility. Analyzing the educational requirements is essential for developing your tutoring business model. Generally, online tutors are professional teachers and subject-area experts.
Proofreader and Editor
Proofreading can help you improve the readability and quality of your documents. It is important to ensure that your writing is error-free and professional. Proofreading is often confounded with editing. Editing involves revisions of the document, often with major changes, to ensure alignment with goals, the accuracy of the information, or modification of tone.
Some Proofreading Techniques:
Step away, then focus.
Read aloud.
Remove excess words.
Explain or remove jargon.
check sentence structure.
Review flow and sequencing.
Transcriber
Becoming a transcriptionist is a very straightforward way for people to make money from home. The process of converting live audio or its recording into text or document format is done by a transcriptionist. Transcriptionist is a work from home profession with plenty of benefits and opportunities. You can start as a home-based transcriptionist, or be an independent contractor.
Researcher
Many companies hire external researchers to do market research on their behalf of them. If you have good research ability, it could be a profitable opportunity for you to start a business in the field and make money from it. You can teach the following aspects of researching:
Qualitative Research
Quantitative Research
Primary Research
Secondary Research
EdTech Business
Classroom learning is no longer relegated to the chalkboard. With limited resources and time-based pressures, it’s increasingly difficult for teachers to ensure 100 per cent student comprehension. EdTech startups provide students with a future-readiness platform and design-thinking workshops to develop creative confidence. Kid’s increased engagement with the internet, there is a need for designing online spaces that are safe for young learners.
Spoken English Classes
All good jobs need good English communication skills. In this global marketplace, you can reach more customers if you speak English more fluently. If you teach how to speak English fluently and what words and phrases one can use it will be a great way in today’s market. As the demand of speaking in English is growing over the past year, it is good business
Focus on high-frequency vocabulary for work.
Help students with vocabulary learning.
Maximize student speaking time.
Provide support for speaking tasks.
Practice the work skills your students need.
Teach functional language phrases.
Writing Books
Teachers often have a knack for writing. Their potential to write in their specific area can help them build a side business for them. If they have the idea ready for their book, they can start with it, and after the completion, they can publish the book in paperback or in E-book format. Money can be earned by selling copies of books.
Conclusion
A teacher has a huge responsibility they are devel on their shoulders because they are developing young minds and are creating future leaders and innovators. This profession is considered highly noble for this. We are now living at a time, where everything is possible, so teachers can also embark on the journey of entrepreneurship, above are some of the ideas that they can follow for their new business.
FAQs
Can a teacher have a business?
A teacher can have a business there are various business ideas a teacher can implement to earn money.
Which business is best for teachers?
Private Tutoring
Resume Writing
Educational Video Creator
Online Tutoring
Proofreader and Editor
Transcriber
Researcher
EdTech Business
Spoken English classes
What is some best side business?
Some of the best side businesses include creative services like writing, editing, web designing, proofreading, graphic designing and illustrating.
With more than 2.93 billion users, Facebook offers a huge potential audience for any kind of business However, with more than 70 million active Facebook business pages on the network, there is also a lot of competition for getting likes. Facebook is the biggest social media platform and it has emerged as one of the best advertising platforms for both B2B and B2C businesses. It has over 1 billion active users every day. As an entrepreneur, this is a golden opportunity for you to market your product or services. Getting a big amount of likes on Facebook is not tough. It becomes a whole easier once you learn how to use this platform in the best way to attract potential clients and boost your business.
Getting more likes requires you to share truly likeable content and engage in ways that make your brand likeable. It’s about getting more likes by working to create content that has real value for the audience. In this article, we will discuss the ways by which you can get more likes on Facebook.
The key to Facebook’s advertising is targeting. Facebook has the best ad targeting of any site. This targeting allows you to get super specific about what audience your ad reaches.
Some of the ways you can target your ads on Facebook:
Custom audiences – allows you to target existing customers or leads
Location – allows you to target by location
Gender – allows you to target by gender
Interests – allows you to target by interest
Behaviours – allows you to target past behaviour, such as someone visiting your website
Connections – allows you to target people who already like your page, or who have connections that do
There are two types of Facebook ads that marketers can use:
Sponsored Posts – Facebook Sponsored posts appear directly in the Facebook newsfeed. Users see the ads when they scroll.
The Right-Hand Column Ad – The right-hand column ad appears in the right column of the Facebook feed. These ads are smaller, but they can’t be scrolled past like sponsored posts in the newsfeed. Marketers often use right-hand column ads for retargeting purposes.
Invite People to Like Your Page
Inviting personal friends to like your Facebook page is still a great way to start building your business. The first step toward inviting people to like your Facebook business page is to have a Facebook Business page. You need to create a business page on the platform. After creating the page, now you can invite people to like that page.
Steps on how to invite people to like your page are:
Go to the Facebook page.
Click on the dots at the top right of the page.
Select the ‘Invite Friends’ option.
Invite as many friends as you want to like your page.
Host a Giveaway
A Facebook giveaway is the easiest way to generate leads and grow your following on social media. A Facebook giveaway is one of the only remaining ways to generate leads on social media – the other being paid advertising. Consistent audience engagement and posting high-value content are important on social media.
Step-by-step on how to run a giveaway on Facebook for your business:
Choose a prize
Location – allows you to target by location.
Gender – allows you to target by gender.
Interests – allows you to target by interest.
Behaviours – allows you to target past behaviour, such as someone visiting your website.
Connections – allows you to target people who already like your page, or who have connections that do.
Post-Attention-Grabbing Content
Attention-grabbing content is imperative if you want to grow your business. It’s way harder than it seems. You have to think of what you want to talk about, to whom you are talking, and how it’s the best way to deliver your message. You will need a lot of time then good writers and editors also a content marketing strategy.
Some tips on how to write grabbing content:
Create Great Headlines
Hook them up
Make your content solve a problem
Make it scannable
Understand why it’s important for your business and set goals
Create a CTA (call-to-action)
Edit and proofread on repeat
Add a Facebook Likes Pop-Up
If you want your content shared widely around the web, Facebook is the best place to get big results. One of the best ways to reach potential Facebook fans is on your website. After all, your website visitors have already interested in what you have to offer. There are plenty of options for Facebook popup plugins and other software. If you already have a website, then one of the best ways to reach Facebook users is by creating a ‘Like Us On Facebook’ button or pop-up.
Try Out Facebook Live
Facebook Live is a feature of the Facebook social network that uses the camera on a computer or mobile device to broadcast real-time video to Facebook. Live broadcasters can decide who on Facebook can see their video and use this content to engage their audience during the moments and events that are important to them.
Tap the camera icon to the left of your search bar.
Give Facebook access to your camera and microphone when prompted.
Switch to ‘Live’ at the bottom of your camera screen.
Choose your privacy and posting settings.
Write a compelling description.
Tag friends, choose your location or add an activity.
Set your camera’s orientation.
Add lenses, filters, or writing and drawing to your video.
Click the blue ‘Start Live Video’ button to start broadcasting.
Interact with viewers and commenters.
Click ‘Finish’ to end the broadcast.
Post your reply and save the video to your camera roll.
Partner With an Influencer
Influencer marketing on Facebook starts with a brand identifying a Facebook user with a medium-to-large (and highly engaged) follower base that overlaps with the brand’s target audience. Once the brand and influencer have reached an agreement, the influencer will create a specified number of Facebook posts about the brand’s product. You’ll need to work with your influencers to tailor a campaign to your goals. The type of content an influencer produces should directly tie into your goals.
There are two ways you can find influencers on Facebook: manually searching your existing Facebook fan base or tapping into tools that will search the entire platform for you.
Get Tagged by Other Facebook Pages
Tagging is a great way to reach more people on Facebook. Getting tagged by bigger Facebook pages can help you get more Facebook followers. Facebook might occasionally think that posts you’ve tagged another business in are considered ‘branded content’ even if they’re not. Collaborate with them and get your page tagged with their Facebook page.
Use Automation Tools
Facebook automation software is designed to automatically handle the tedious maintenance of your brand’s Facebook page more efficiently and effectively than even the best social media coordinator could. You’ll need to consider many factors the number of posts you need to schedule and the number of people who manage your social media accounts.
Some of the best Facebook Automation Tools are:
WoopSocial
Facebook’s Integrated Scheduler
HootSuite
Clincher
SocialBu
Engage With Your Community
Your community is your audience on Facebook, so you have to keep them engaged with your content. Therefore, some of the tips and strategies that you can follow to engage with your community are:
When you post any content focus on quality instead of quantity
Post when your fans are online
Upload your videos onto Facebook
Go live when you need to share some important information
Asking questions is a good way to offer your followers a chance to share their thoughts.
Boost your top-performing posts that are proven to engage your audience.
Besides boosting your top posts, you can also recycle them
Learn from other Facebook Pages and see what has been working for them
Testing new types of content keep you at the edge of the latest trends
Reply to all their comments
Total Facebook Users in India
Conclusion
Facebook is one of the biggest and most popular social media platforms. Over 2.9 billion people use Facebook. Businesses have started adapting to the digital world and nowadays, to be visible, you have to be on social media plus Facebook is the perfect social media platform to be visible for your business. Likes define how you are able to engage your customers with your posts, so following the above tips, you’ll be able to get many likes on Facebook.
FAQs
Is making a Facebook Page good for a business?
Facebook page can help a business a lot, as there is hardly anyone who doesn’t use Facebook, it will help your business get visible in front of other people.
Who was the founder of Facebook?
Mark Zuckerberg is the founder of Facebook.
How many people use Facebook?
Over 2.9 billion people use Facebook and worldwide it is the most popular social media platform.
Countries across the globe are doing their best to improve the condition of MSME and hence, the economy. Small and medium businesses or companies are corporations whose staff and outputs aren’t huge. The abbreviation SME (Small and Medium Enterprises) is used by societies, organizations, and institutions worldwide. Some examples include the United Nations, IMF, etc. SMEs are now challenging big corporations in their domains and taking value creation to new heights.
In July 2011, the EU Commission announced it’d unlock a gathering on the outline of SMEs in 2012. And it identified three parameters to define the eligibility of an SME:
Micro commodities are corporations with up to 10 workers.
Small corporations employ up to 50 labourers.
Medium-sized investments have up to 250 employees.
Here are 9 business ideas to start out as a micro, small, or medium enterprise:
The EU explanation of SME is, “The classification of micro, small, and medium-sized investments comprises companies which assign rarer than 250 employees and which retain an annual turnover not surpassing 50 million euro. And/or an annual proportion sheet entire not outweighing 43 million euros.” The explanation in Germany gave birth to a threshold of 255 workers, while in Belgium it could amass 100.
MSMEs take advantage of a major position in economic and social improvement, thereby empowering flip to entrepreneurship, as they need intrinsic factors of being creative and conscious of altering market dynamics.
The Micro, small and medium enterprises (MSME) sector has emerged as a highly active and emotional area of the Indian thrift. It is widely celebrated as a machine of economic development, particularly within the context of Make in India by the Government.
List of MSME Business Ideas in India:
1. Jute Shopping Bags
Jute Bags
Jute fabrics are tough, reliable, light, desirable, and more inexpensive than most of the textures earned from fibres. There is an extremely easy sewing appliance/device available for creating jute bags. There is a reasonable need for jute bags in India which makes it one of the best MSME businesses in India.
Jute bags retain decent export potentiality. Raw materials expected for preparing Jute bags are cotton strings and Jute fibre fabric. It can be stored in a grassland carton and shipped. The common jute bag model attained a significance of US$ 1.4 Billion in 2016 and showed a CAGR of over 11% during the period 2009-16.
The demand is propelled to attain the importance of US$ 2.6 Billion by 2022. Indian jute carry and shopping purses exporters are exporting millions of backpacks every year.
2. High-Temperature Aluminum Established Paint
Heat-resistant aluminium paint and dyes can withstand sickness, blazes, oil, rust and fumes, making them an excellent choice for particular petitions. The paint is instructed by stirring a special binder or binder mixture, solution or solvent mixture, and additions.
Perhaps, a tint or group of tints concurrently is the same way to generate a particular formulation that, when fixed will retain specific properties. The global need for colour and coverings is predicted to surge 3.7 per cent per year to 54.7 million metric tons in 2020, esteemed at $193 billion.
The market has examined a rise in the demand for high-temperature coverings from the automotive enterprise. High-temperature coatings are greatly expended as cookware, stoves, grills, and bakeware since they furnish outstanding opposition against warmness.
3. Pan Masala, Meetha, And Sartha
Pan masala is a proportional recipe of betel layer with lime areca loon, clove, cardamom, mint, tobacco, essence and other components. It generally works as a mouth freshener and is way better than the Western unnatural pan masala (created using artificial ingredients).
As a result, India outperforms the schedule of smokeless tobacco addicts in the world with almost 83% of buyers. Indians are so obsessed with flavoured tobacco pan masala and gutkha despite the ban on its trade and sale in 11 governments to date.
Shoppers are however buying grip of their everyday fix, courtesy contraband sales. Among the several categories of pan masala functional within the Indian market, pan masala containing tobacco depicts the dominating category analysis for over 50% of the entire demand. As an amount, there’s a good expanse for a replacement entrepreneur to subsidize in this industry.
4. Turmeric, Dhania, and Chilli Powder
Turmeric, Dhaniya and Chilli Powder
Seasonings affect odour, colour, and flavour to a large extent. The unstable oils from seasonings give the odour and the oleoresin imparts the flavour. Spices are a non-leafy portion of grains utilized as a flavouring or sauce, although several also can be utilized as a herbal treatment.
The Indian spices demand is propelled and reached nearly USD 18 billion in 2020, and expansion within the area is anticipated to be overseen by branded spices and spice combinations. The Indian government is aggressively stimulating spice exports through several enterprises.
Spice gardens offer widespread processing capabilities to both makers and exporters. This is one of the top MSME business ideas and there’s a good extent for an early age entrepreneur to invest in this business.
5. Neem Oil
Neem Oil
Neem oil is attained from the cereals of the Azadirachta indica. Utilization of the neem plant is to be established with the crisis of institution of standardized exhibition and crushing of grains. Neem oil extractive, the residue from the neem oil refining process, is a beneficial mosquito larvicide. The substance acts as an immediate assassin of the first instar larvae of culex fatigans at 0.04% attention whereas, at deeper attention, it had halted toxicity.
Azadirachtin, a full-of-life compound obtained from neem seeds and different portions, has insecticidal properties. It’s an alternative to artificial pesticides. Projected development within the common biopesticide demand at a CAGR of 15.8 percent from 2012 to 2017 may be a standpoint development driver for neem as a commodity.
6. Cow Urine Processing And Packaging
Gomutra is not a harmful waste substance. 95% of it is gas, 2.5% comprises urea, and the remaining 2.5% is a variety of minerals, salts, hormones and enzymes. Gomutra is urine from cows and is employed for remedial bases in informal Indian therapy, Ayurveda, and also for cleansing in Vaastu Sastra.
Cow urine has a bio enhancing trait for Rifampicin, the beginning line anti-tubercular medication used against tuberculosis, and boosts its action up to sevenfold against Escherichia coli, and up to 11 crumples against Gram-positive bacteria.
Cow urine is in demand not only in India but around the world. An excellent SME business idea is given that cow urine is getting even more recognition now for its benefits.
7. Sanitary Napkins
Sanitary Napkins appear under nonwoven textures, which as a good come under specialized material. In expansion to sanitary napkins, the non-woven cloth is furthermore obtained in various other commodities like cigarette filters, leads, airlines disposables, surgical disposables, and non-woven wipes.
The Indian Kotex market attained a significance of about US$ 414 million in 2016. The popularity and need for eco-friendly, bio-degradable feminine hygiene products are growing tremendously. The market is expected to exceed US$ 596 million by 2022, rising at a CAGR of over 6%.
By taking up this initiative, you’ll be empowering millions of girls and women to practice and achieve the right hygiene standards.
8. Cashew Nut Shell Oil
Cashew
Cashew Nut Shell Liquid (CNSL) is an adaptable by-product of the cashew fruit. The nut has a husk of nearly 1/8 inch density inside which is a delicate honeycomb configuration comprising an opaque reddish-brown viscous fluid. It’s named cashew nutshell fluid and is the pericarp liquid of the loon.
It’s often contemplated as an inexpensive component for unsaturated phenols. CNSL and polishes brought about from it are widely utilized for laminations, brake linings, electrical insulation, ground membranes, publishing inks, etc. Indian cashew nut commerce gives birth to an oil demand for CNSL.
CNSL Oil is expended in enterprises. Thus, there is a decent need for industrially expanded nations. The straight and quadratic direction criteria rated India’s cashew nutshell fluid export to be 19,044.47 tonnes and 23,483.48 tonnes for the year 2020 respectively. India is the biggest customer and also the second-largest builder of cashew nutshell fluid in the world.
9. Corrugated Galvanized Sheet
Metal sheets
The corrugated atomic number 26 panes are the most effective, widely recognized, and vastly usable low-cost shelter enclosing entity. Metal sheets are categorized consistent with their density and ground region. These are twirls constructed by roll shaping tools; the density and colour will therefore be unique.
These boards are emphasized with simple structures, high stability, and economical costs. The requirement for sheet metal covering is fulfilled through both regional safety and implication. It was 1,418,399 tons in 2017 and is expected to reach 2,852,906 tons by 2022.
Here is the variation of Micro, small and medium enterprises (MSME) in different countries:
India
The Administration of India authorized the Micro, Small and Medium Enterprises Development Act, 2006 encompassing explanations of micro, small, and medium enterprises as follows:
A standard business is an industry where the enterprise in factory and machinery is more than Rs. 5 crores but doesn’t exceed Rs. 10 crore.
The articles were restricted by the Ministry of Small Scale industries vide an announcement dated October 5, 2006.
Investments committed to giving employment are distinguished by their status of enterprise within the appliance as follows: A microenterprise is an investment where the enterprise in the appliance doesn’t outperform Rs. 10 lakh. A small business is an industry where the involvement within the material is more than Rs. 10 lakhs but accomplishments don’t exceed Rs. 2 crores. The medium investment could be a business where the undertaking within the appliance is around Rs. 2 crores but performance doesn’t exceed Rs. 5 crores.
Nigeria
The prominent bank of Nigeria distinguishes small and medium investments based on the investment and the amount of faculty assigned. The standards are a bargain basis between N5 million and N500 million, and an act of personnel courage between 20 and 300 workers.
Israel
In Israel, an industry is contemplated minor if it remembers not further than 50 workers. A normal industry clenches between 51 to 250 employees.
New Zealand
In New Zealand, 99% of businesses assign 50 or smaller faculty, and the accepted description of an SME is one with 19 or fewer workers.
Australia
In Australia, an SME encompasses 200 or fewer workers. Microbusiness consist of 1-2 workers. A small industry ranges from 3 to 15, a medium one has 16-200 resources, while a large enterprise has 201-500 workers.
Poland
The SME locality in Poland produces nearly 50% of the GDP, and out of that, for instance, micro-companies contributed 29.6%, minor corporations 7.7%, and fair firms 10.4% to the GDP in 2011.
Canada
The Canadian defines a minor industry to have occasionally 100 workers or more. In rare cases, less than 50 labourers qualify as a minor segment. A medium-sized business has around 500 hands.
Choose a product you want to sell, arrange finance, fill out the required documents, set up your store and start selling.
Which industries are included in MSME?
Leather products, Natural Fragrance and Flavours, Training and Educational Institutes, and Beauty Parlours are some of the top industries included in MSME.
Which business is best for MSME?
Gold and Diamond Jewellery, Ladies’ Undergarments, A4 and A3 Size Paper, and Production of Jute Bags are some of the best MSME businesses.
Direct to Consumer (D2C) is a great way for brands to penetrate the market without the involvement of a third party. Using this route Brands can directly communicate with their customers and understand their needs. Due to COVID-19, the D2C market has expanded and many brands are using this method.
Did you know the Indian e-commerce market will grow by 21.5% in 2022? The expected revenue by 2025 can be USD 188 billion. The market size of the online retail industry in India is expected to reach USD 73 Billion in 2022. This shows the potential of the D2C market in India. To stay ahead of the competition we have brought you effective strategies to expand your D2C brand worldwide.
Effective Strategies to Expand Your D2C Brand Worldwide:
If your customers are getting confused then it will impact your sales. Providing a large variety of products is a good thing, but you should simplify and categorise all your products properly. Eliminate all the unnecessary choices and focus on providing excellent products to your customers.
Understand what the majority of your customers want and make your products accordingly. You can also try combining some features of 2 products to deliver all in one product to your customers.
2. Use Social Media Effectively
Social media is very important in today’s world. According to research in 2020, 3.96 billion people are actively using social media in the world. This shows that if you use social media effectively, it will positively impact your brand. You should use the following social media strategies to skyrocket your sales:
Influencer Marketing:
Collaborating with influencers will increase your customer base. Influencers usually have a huge audience to whom they can convey about your product. If they give positive reviews about your product, people will consider buying it. If you are just starting, you may not have a huge budget for Influencers. In this case, you should collaborate with micro-influencers in your niche. Connect with the people who have a decent amount of followers and create brand awareness.
Use infographics and memes:
Memes have become a sensation and many people use Instagram just for scrolling memes. Delivering your brand purpose or your products in a meme format can increase your following. Users tag each other in memes, so if your memes are good, the reach of your brand will automatically increase.
Why are your products best? What benefits do you offer? Why should people buy only from you? We highly recommend you use infographics to answer these questions.
3. Provide Testimonials
You can ask your customers to speak about the brand. Instead of just you speaking, provide opportunities to other users as well. It is seen that people believe more what the other users say about the brand.
So, if a lot of people on social media and your website speak positive things about your brand, the goodwill of your company will increase. People will trust your brand more and your sales conversions would eventually increase.
4. Give Freebies to Your Customers
Would other users or your customers make content for your brand? Making content would only benefit your brand and not the customers. You need to provide incentives to your customers. You can conduct various contests, give shout-outs to your customers and give them prizes. You can follow this sharing strategy:
10 shares: Shout-out
25 shares: Discount Coupon
40 shares: Free Product
Like this, you can create different ways of rewarding your customers.
D2C Market in India
5. Offer Free Return Policy
Having a free returns policy ensures your customers that your brand is trustable and gives them the confidence to purchase from you. This strategy is adopted by many prominent e-commerce companies like Amazon, Flipkart, etc. If people are not familiar with your brand free and hassle-free returns will ensure that they will buy something from you. Ensure that you provide excellent customer support for exchanging or returning products.
6. Focus on Organic Growth
It is good to run paid campaigns but, you should essentially focus on maximising organic traffic. To increase organic traffic you should focus on providing a memorable experience to your customers. Give them a high-quality product. Make a unique website, and an engaging social media account to drive organic traffic.
You should opt for an omnichannel approach providing customers with a seamless shopping experience whether they are shopping from a desktop, mobile or any other platform.
7. Use an Effective SEO Strategy
Search Engine Optimization (SEO) is still one of the most effective ways to generate traffic to a website. An effective SEO strategy will help you to rank higher in Google Search Results. If you rank number 1 on search results you will generate a lot of organic traffic.
Create an amazing user-friendly website with a good landing page to attract customers. Hire an experienced SEO Team or you can do SEO by yourself. This is one of the cost-effective solutions to expand your brand.
8. Provide a Memorable Experience to Your Customers
For any business, it is essential to maintain a good customer relationship. You should connect with your target audience and understand their needs. After understanding, it is important to uniquely fulfil them. Apart from providing them with a high-quality product, you must treat them well from start to end. Your after-sales service should be excellent.
Make sure that your team answers all the calls, if they miss any they should call them back. Answer all the emails within 24 hours and reply to all their queries politely. Take their feedback positively and work on your mistakes. Try to constantly improve your products or services. If you have made any mistake then apologize or explain to them why that particular thing went wrong. If they make positive memories with your brand then you will stay in this race for a long period.
Conclusion
As the D2C Market is growing rapidly you need to be alert and make changes to your business at the right time. The above strategies will surely help you to expand your D2C Brand. Add your creativity and come up with out of the box strategies. The Golden Rule is to connect with your target audience and provide them with a memorable experience.
FAQs
How do you market a D2C brand?
Hire micro-influencers, Leverage social media, try to simplify product choices, and focus on your customer’s pain points.
How do you build a D2C strategy?
Leverage technology, be up to date with the ongoing trends in the D2C market and employ different marketing strategies.
Naresh Goyal is the man behind Jet Airways. Goyal started by borrowing some money from his mother and ended up being the owner of the largest airline company in India. After the Jet Airways IPO, NareshGoyal’s net worth was estimated by Forbes at $1.9 billion, and he was also announced as the 16th richest Indian by Forbes magazine. However, his fortune changed drastically, with the downfall of his company. Debts mounted for Jet Airways, and eventually, it not only dragged down the fortune of Naresh Goyal but also ensnared him with a list of allegations, which he still isn’t able to run free from.
Read ahead to know the story of this man who took it from scratch to become a millionaire, and is presently under the radar of the Enforcement Directorate.
Naresh Goyal – Early life, Education and Challenges
Naresh Goyal was born on 29 December 1949. He was born in Sangrur, Punjab. Though he was born in the house of jewellery dealer, Goyal had to face hardships since his childhood days. All of these began with his father’s sudden demise when he was still a child.
Goyal studied in the Govt. Raj High School for Boys till his 6th standard. He, along with his family, went through a major financial crisis when he was just 11 years old. The Goyal family sustained but lost almost all the property in an action by the government and the bank, including their own house. His maternal uncle helped him during this time. He paid for his studies till his graduation. He wanted to pursue Chartered Accountancy but instead ended up doing B.Com from Govt. Bikram College of Commerce, Patiala.
Naresh Goyal
Naresh Goyal – Family
Naresh was born into a Punjabi Hindu family, where his mother was a house-maker and his father a jewellery dealer. His father died when he was too young. He also had an elder brother, Surinder Kumar Goyal, who was the co-founder of Jet Airways, along with Naresh. Surinder was earlier the co-founder of the travel agency Jet Air, which was founded by himself and Naresh in 1974. Naresh’s elder brother also had a key role in the launch of Jet Airways. Surinder Kumar Goyal died on August 9, 2015.
He got married to Anita Goyal, and she has been there with him right from the beginning of Jet Airways and is still sharing the fate that Naresh Goyal has been recently seeing. The couple has a daughter and a son – Namrata Goyal and Nivaan Goyal. Their daughter Namrata Goyal is a Film Producer at FilmStoc, while their son Nivaan Goyal was on the Board of directors of Jet Airways.
After his graduation in 1967, he joined his uncle, Seth Charan Das Ram Lal’s travel agency, East West Agencies, as a cashier. Goyal’s starting salary was INR 300/per month.
As soon as he completed his graduation, Naresh joined the travel business with the GSA for Lebanese International Airlines. In the period between 1967-1974, Naresh Goyal went through extensive training in his travel business while in association with numerous foreign airlines. Goyal also travelled extensively during this period.
He was appointed as the Public Relations Manager of Iraqi Airways in 1969 because of his hard work and dedication. Goyal was eventually appointed as the Regional Manager for ALIA, Royal Jordanian Airlines in 1971 and operated in the same position till 1974. During this time, he gained experience in the areas of ticketing, reservation, and sales. He had also worked with Indian officers of Middle Eastern Airlines.
He borrowed some money (nearly £500) from his mother in 1974 to start up his own travel agency along with his brother and named it Jetair. His agency represented sales and marketing of airlines like Air France, Austrian Airlines, and Cathy Pacific.
Jet Airways
He was appointed as the Regional Manager of Philippe Airline in 1975 and handled the commercial operations of the airline in India. When the Government of India announced the Open Skies Policy in 1991, Naresh initiated an airline company, and in 1992, he transformed his agency into Jet Airways.
Jet Airways started its operations nationwide in 1993, and by 2004, Jet Airways initiated operations of international flights. By 2010, Jet Airways was the largest air carrier in India after it acquired Air Sahara in 2007. However, it was then that troubles began to boil up for Naresh Goyal and his company, which led to Naresh Goyal stepping down from his position in March 2019.
Naresh Goyal – Controversy
A PIL was filed against him in the 2000s, alleging him to have links with the underworld don Dawood Ibrahim. It was said that Jet Airways was founded by Dawood but was given a clean chit by the government along with security clearance.
He was also booked for money laundering by Enforcement Directorate (ED) under Foreign Exchange Management Act (FEMA) for his involvement in suspicious transactions involving 19+ privately held firms associated with him, and in March 2019, the ticketing agent-turned entrepreneur, Naresh Goyal, stepped down from the Board of Jet Airways, along with his wife, Anita Goyal.
Naresh and Anita Goyal were booked on charges of cheating and a criminal breach of trust in February 2020 by the MRA Marg Police. Allegations still persist against Naresh Goyal and the CBI will likely soon file an FIR against Naresh Goyal, and his associations on the basis of the allegations against him and his close aids for defrauding banks and misappropriating the loans granted by them, as of April 2022.
In 2019, the airline delayed payments to banks, following which the company sought an $840 million bailout from the shareholders. Then, the shareholders approved the conversion of the loan into equity.
Finally, the lenders finalized a resolution plan for the airline, and they agreed to infuse Rs 1,500 crore in interim funding for a period of 2 months. Naresh Goyal and Anita Goyal stepped down from the board in March 2019. The airline company is all set now to resume its services soon, as per the reports of May 2022, under the ownership of Kalrock Capital and Mr. Murari Lal Jalan.
He has been the recipient of several awards throughout his lifetime.
Awards
Year
Entrepreneur of the Year Award for Services from Ernst & Young
September 2010
Distinguished Alumni Award-2000
October 2000
Outstanding Asian-Indian award
November 2003
Aerospace Laurels for outstanding contribution in the field of Commercial Air Transport
April 2000 and February 2004
NDTV Profit Business Award 2006
28 July 2006
Accorded the prestigious TATA AIG – Lifetime Achievement Award
8 September 2007
Travel Entrepreneur of the Year award at the 19th annual TTG (Travel Trade Gazette) Travel Awards
25 October 2007
Man of the Year Award by the Aviation Press Club (APC)
9 April 2008
Business Person of the Year award by UK Trade & Investment at the India Business Awards 2008
9 September 2008
CNBC TV18 India Business Leader Awards
22 January 2009
International Entrepreneurs of the Year by the readers of Asian Voice
27 February 2009
Lifetime Achievement Award of the Year by the Travel Agents Association of India (TAAI)
August 2010
Hall of Fame honour from Hotel Investment Forum of India 2011
January 2011
Belgium conferred the Commandeur of the Order of Leopold II, one of the country’s highest civilian distinctions
November 2011
Amity Leadership Award for Business Excellence
October 2012
Naresh, as a man, started from a humble household and got up the ladder by himself. His first salary was just Rs 300 per month. He went through a time of hard struggles and polished himself to be a fine man. He never gave up and thought big. His story inspires us to have ambition and to create our own destiny. Though he seems to be on unstable grounds now, Naresh Goyal will always stand as a father figure for the legions of entrepreneurs to come.
One of the main reasons that led to the downfall of Jet Airways is the rising debts that ensnared the company and its operations. The Chairman’s management style was also opposed by many, which, therefore, was also another reason.
Who took over Jet Airways?
Jet Airways went into bankruptcy in June 2019 after it failed to repay its mounting debt of $1.2 billion. Airlines like Vistara acquired 16 aircraft from the fleet of temporarily shut Jet Airways. Jet Airways is currently all set to resume its operations soon, as of May 2022.
Who is the new owner of Jet Airways?
Murari Lal Jalan and Kalrock Capital are the new owners of Jet Airways.
Who is the CEO of Jet Airways?
Sanjiv Kapoor has been named the CEO of Jet Airways.
In the time we are living in, people are focusing and quite conscious about their health. They want to stay fit and healthy throughout their life. Naturally, the fitness sector has shown tremendous growth over few years. Personal trainers business are a kind of new business in the fitness sector. Personal trainers work with an individual to help facilitate diet and fitness goals.
Personal trainers help a variety of individuals to achieve diverse goals regarding their health. The market for fitness training is large and includes all ages, body types, and goals. Increased awareness of the importance of fitness has made the industry stable. This profession gives you the chance to connect with people on a personable basis and help change their lives for the better.
Starting any sort of small business is difficult. It takes dedication, hard work, and determination. In this article, we will talk about how to build, grow, expand, and market your personal training business. So, let’s get started.
A personal trainer is not an athletic trainer. A personal trainer can work with people of any age in strength conditioning, cardiovascular exercise, the physiology of muscles which includes stretching, motivation, and finally physical fitness.
The skills needed to become a personal trainer are spread across several areas like great people skills, self-management abilities, drive, a strong work ethic, and good health. The job of a personal trainer is to work directly with people, sometimes one on one and sometimes as a group to increase fitness in various ways.
Most prospective employers for a professional personal trainer want to know you are “certified” and hold a certificate from an accredited program.
You should also have a basic understanding of the structure of the human body and especially the bones and muscles, the effects of exercise, nutritional basics, safety, and some of the science behind what you will be doing.
Before you decide on where you want to get your certification or training, you need to examine your vision and goals.
Characteristics of a Good Trainer
Personal trainers need to have a multitude of skills. Just some of the basic characteristics that they has to be:
Analytical
Motivational
Nurturing
Organized
Patient
Persistent
What Kind of Training Do You Want to Do?
You might think that personal training is quite a straightforward thing, but there are a lot of options to choose from. The first and most important decision you will have to make is what kind of training you want to do. It can be broken down into different methods, such as:
Fitness Instruction – Teaching fitness classes is a high intensity and in-demand skill that it almost always pays to know. Fitness instruction can take on all sorts of disciplines.
Working In Business Offices – It is a slightly rarer form, some personal trainers work in busy office buildings, giving the people who work access to fitness training as a perk of the job.
One On One Training – One on one training is what most people think of when they hear ‘personal trainer’. Here, you build up many clients with who you work with one on one for a set amount of time each week.
Hotel or Spa Training – Many hotels and spas will often hire personal trainers as a way of expanding their offering to clients.
Now, you will need to decide how you want to work and plan your business according to that. Personal trainers are always in high demand, so there are many options open to you. If you don’t want to be employed directly by a gym or club then you have two main options – one is either you can set up your own or buy a franchise. Both of these options work well for different people, and there is a lot of growth and success in each of these.
Sole Proprietorship
If you want complete ownership of every single thing of your business, from the name to what areas you operate in, you are much better at forming your business from scratch. You will be able to choose what direction you take the business in. You will also be responsible for sorting out your insurance and other activities. Remember, if you choose this option, you will need to register your business as a sole trader or a limited company.
Franchise
The other option is to buy an existing business in the form of a franchise. Instead of starting from the beginning on your own, you buy a franchise of an existing personal training businesses. However, it’s often not the cheapest. Unlike running your own business, where you get to choose where your money is spent and how much.
Market Research
Once you have conducted your market research, that data will help you how to plan your business strategy around the services you offer.
By using your existing network via your email list or your social media channels you have access to many audiences. If you need a broader audience for your survey, you could ask a specific demographic to share your survey.
In your planning for your personal trainer business, you need to be confident that you are putting your efforts into the right things. By doing this you can improve the quality of your business decisions.
Using online surveys determine what your clients want to learn more about and get more support. With this, you can make sure that you are giving them what they want.
Facebook, Instagram, and Twitter all have options to post polls. Posting similar surveys across each platform can give you a good idea of how to plan further processes.
At some point in set-up, you’re going to need to spend some money. A personal trainer who will be seeing most of their clients either at their own home or in an outdoor environment might need:
Dumbbell and weight sets
Sandbags
Boxing equipment
Kettlebells
Bodyweight leverage training systems
Steps
Stability ball
Balance trainers
Battle ropes
Weight machines
Flooring (you will need to invest in proper flooring for both stability)
Gym clothes
Marketing of Personal Training
Industry Blogs – A great way to showcase your expertise in health and fitness is by writing for reputable topics. Make a list of various websites and magazines in the industry and reach to them in charge of content.
Build an Email List – In the marketing world, there’s a saying, “the money is in the list.” As a personal trainer, building your email list can end up being your number. And send frequent emails.
Engage with Clients on Social Media – Whether it’s on Facebook, Instagram, Twitter, or LinkedIn, starting (and continuing) the conversation with people who interact with you on social media is crucial.
Apply to Every Personal Training Directory – A simple Google search and you’ll find that there are tons of personal training directory listings to help you get more exposure and allow your services to be seen by more people.
Brand Your Personal Training – Branding your specific exercise strategy is a great way to separate yourself from the hundreds of other personal trainers competing for clients.
Payment Methods
The range of payment options you have for fitness services and online personal training. The best solution always will be a compromise between what your clients trust the most and what works best for your business management strategy.
Cheques
Cash
Bank transfer
Recurring Payments
Card Payment
Online Payments( Paytm, PhonePe, Google Pay, Amazon Pay)
Conclusion
Starting a business as a personal trainer is quite a good option and there are many people who are opting for it. The main reason for its popularity is because this business has Flexible Hours, satisfaction, low overheads and a lot of options. One needs to be very careful and follow all the steps carefully. With time, the fitness sector will get more popular and the personal training industry will experience growth.
FAQs
What is a personal trainer do?
Personal trainers help a variety of individuals to achieve diverse goals regarding their health. The market for fitness training is large and includes all ages, body types, and goals.
Are personal trainers rich?
A Personals trainer average income in a year is $34000.
What is the size of the fitness industry?
The market size of global fitness industry is $87 billion.
Starting a travel agency will be so much fun, fulfilling, and most profitable career. The start-up costs are relatively low and there are plenty of opportunities for someone with a passion to sell travel. Starting any business is not easy, but it certainly helps you if you have someone to advise you and give out a path. In the travel industry, there is a huge option to earn also the travel and tourism industry plays a major role in the country’s economic development. This is because people always want or need to go to places.
There are several resources available today, anyone with a passion for travelling can easily start a travel agency. In this article, we will talk about how you can start a travel agency by following some important steps. So without any further ado, let’s get started.
A niche is your friend. When you start a travel agency a niche will help you establish your brand, create your travel agency name, and navigate the world when you get to that point. Starting a travel agency without a niche is like travelling without a smartphone.
If you can confidently say that you have found a travel niche that you are passionate and knowledgeable about, then you have made a first step on the road to setting up a successful travel agency. You finding your business idea is one of the most important steps in starting a business.
Total contribution of the Indian tourism industry in billion US dollars
Choose Your Travel Agency’s Name
Choosing a company name for any kind of business is a difficult and tricky task, so you need to take some time to do some research to come up with a creative and effective name. The company name ideas that you select for your travel agency should not only be functional, but they should be catchy and noteworthy too.
When naming your agency, you will want to sit down and give some time to think about your business’s niche; how will you make your travel agency different and how can you set yourself apart? Before you start using the name that you have selected for your travel agency, make sure that it is still available and not already in use by some other company or business.
Choose a Business Structure
A base step in your travel agency business is to create a business structure. Let’s start from the ground up. You need to decide what type of business are going to have. Your options include:
Sole proprietor – Starting a sole proprietorship is easy. You can use your name and Social Security number to get started. You can use this information to get the permits and licenses that you need to start your business. When you are a sole proprietor, you can decide how you want to run your business. You can choose the job that you want to take. When you are a sole proprietor, you get all of the income that you make.
Corporation – As soon as your business becomes a corporation, you gain credibility. People are more likely to work with businesses that are a corporation than those that are not. If you are going to need help financing your business, you may need to start a corporation. When you start a corporation, you can have silent partners, who will help with financing. Corporations can offer benefits for their employees, such as health insurance.
Partnership – It is easy to set up a partnership because it is formed with an agreement between the partners. Just like it is easy to get started, it is easy to dissolve a partnership. As long as one partner is ready to stop, the partnership can change or dissolve depending on what everyone wants.
Limited Liability Company(LLC) – It is much cheaper to start an LLC than a corporation and it still gives you plenty of the same benefits. If you have a business that has plenty of risks, you may start San LLC to protect your assets. You can control your business, the way you want. Many believe that having an LLC behind your business name can make your business more official. People are more likely to work with you because your business looks more serious.
Find Some Great Partners
It makes a great value add for the customer making the booking, and the business involved gets their product in front of a large market. As travels fast in the industry, your travel partners will refer clients to your business once you have earned their trust. In return, you will do the same for them. You need to realise what type of tourism business you want to operate and what your objectives are for setting up the right partnership.
Your travel partner network needs to be a good fit for your business, and have values that align with your own. For the active participation of all parties within your travel partner network to continue, each must see some direct benefits from the relationship. You never want to end up in a situation where one is doing all the work and another enjoys the benefits.
Build Your Marketplace
Nowadays people travel a lot around this world to see the unseen and to know the unknown. As a marketplace owner, you work as a middleman and your marketplace brings lower costs to the customers by letting them purchase directly from the sellers. Travel and tourism startups can only function if they are aware of their marketplace. It is natural to think that the marketplace can get thousands of users. It is the main task of a successful marketplace to facilitate communication between the suppliers and the customers. Understanding the trends that are out there, can allow marketplace owners to decide the best tools and tactics to use for that the company’s objectives.
Adapt to Your Target Market
To develop a successful marketing technique you need to define your target audience. This is important for new businesses looking to establish their presence within the market. Analyzing the market is also about researching competitors to-be. Look out for other travel agencies, who their audience are and how they are managing them. Different regions and different suppliers may have varying profit margins. First, you have to know the situation on the market, what deals are presented, and how you are being ranked compared to your competitor travel agencies.
Travellers of all age groups are using social media networks where they talk about travel products, share experiences, or express their preferences. Use images, videos, questions, or statuses to promote and motivate potential clients to follow you.
Suggesting additional products on top of a standard package is the most straightforward method of increasing your revenue per customer. Explore and test to find out what your customers want, and use travel agency software to easily track and manage special offers and complementary products.
Combine different products into a unique travel experience. Create a package and try to offer a better price by setting a hotel, flight, and activity together.
One way to be a successful travel company is to establish your business in a niche market. The travel niche doesn’t need to be complicated or rare – but the more unique it is, the better. Niche travel means you are selling something that no one else sells, and that your product is different in some way.
The internet has changed every aspect of life and it has also affected how travellers book trips and how agencies can sell packages. Your customers can book 24/7 because the system receives and processes the reservations automatically.
A good way to stay ahead of your competitors is by offering the best possible prices on a worldwide range of high-quality travel plans.
Promote your business in Social media, when it comes to travelling, social media is the best option. Apart from that digital marketing strategies can also help you in achieving your goal.
Conclusion
While starting your travelling agency, you need to understand what can set your business apart from other travel agencies, and what you can offer that others cannot offer to the clients. If you are still in the planning stage of starting your travel agency, you need to keep in mind and follow all these steps. As everything is opening up once again after a big break because of Covid-19, the travel industry is once again back in action.
FAQs
Is tourism a big industry in India?
Travel and tourism is one of the biggest industries in India.
How much does the travel industry contribute to the Indian economy?
The tourism industry contributes over $247 billion to the Indian economy.
Which are the most popular travel agencies in India?
Roshni Tamta
