This article has been contributed by Swarupa Bhangvi, Finance Director, Landor.
An economic downturn is a significant decline in economic activity spread across the economy, lasting more than just a couple of months. Economies can slow down within a nation, a specific region, or on a global scale.
Recessions in the 20th century include the Great Depression in the 1930s, the Oil Crisis of 1973, the recession of 1982, the 1997 Asian financial crisis, and the 2008 global financial crisis. They have each sent shockwaves throughout the world’s economy and the very recent COVID-19 crisis that severely affected and disrupted businesses and economies throughout the world.
Reasons for recessions would include both internal and external factors such as loss of confidence in investment and the economy, high interest rates, post-war slowdown, wage-price controls, unemployment, stock market crash, etc.
When the Economy of a country is affected by recession, can the businesses remain untouched?
Some recessions cause short-term problems that disrupt the supply chain and others cause long-term ones, like the closure of businesses and an increase in bankruptcy cases.
While Economists throughout the world do warn about an increased risk of recession, one can’t prevent the fallout but can minimize its impact on the business.
Let us see how recession affects small businesses
Small businesses are organisations with about 100-500 employees, accounting for a substantial percentage of the economy, irrespective of their location. These are truly quite small in scale, lacking in the market power, financial cushion, and leverage needed to weather a recession.
Unlike larger companies, small businesses cannot raise funds during recessions by selling stocks or issuing bonds. They also are not able to lobby for funding.
All of these economic factors affect business owners, preventing them from withstanding dips in revenue caused by economic uncertainty and making small businesses vulnerable during recessions. Eventually, they either disappear or are gobbled up by larger businesses having similar interests.
How Recession Affects Large Businesses
Large businesses may fare better than smaller ones during recessions, but they certainly aren’t immune to the many pitfalls that arise during times of economic downturn.
For public companies, any decline in revenue will be published in quarterly reports. Investors see these numbers, and due to overall uncertainty and heightened risk, they may sell their shares, causing share prices to fall.
Of course, large businesses have access to more tools during recessions than small businesses do. For example, a large business can suspend pay raises or initiate a hiring freeze during recessions. Reduce or altogether eliminate dividends for shareholders. In some cases, a company may resort to a mass layoff, which helps cut costs and offers some degree of financial protection.
Large businesses have more wriggle room and resources at their disposal to weather economic recessions compared to small businesses.
What Happens During Such Economic Turbulence
Drop in Sales and consequent revenue
While the level of decline in revenue depends on the industry, most businesses are affected to some degree.
Nonessential goods and services are the first expenses that consumers cut during hard times, leading to sharp declines in revenue. Most manufacturers of products have to slow production as a result of declining demand.
Service industries such as Advertising companies are also significantly impacted by a decrease in overall advertising spending as businesses tend to cut back on marketing budgets, leading to lower revenue for agencies,
Bankruptcy and Financing Issues
Today’s lenders have decades of historical evidence showing the risks associated with lending during recessions. This perspective makes it harder for businesses to get short- or long-term loans to finance their needs.
Reductions in benefits and Layoffs and the Domino effect
During recessions, it’s common for layoffs to take place as a reaction to the uncertain economy. There is a chain reaction or domino effect that causes layoffs. It starts with economic decline, which results in reduced demand for goods and services.
Reduced demand means businesses require fewer workers to meet their targets, and this results in organisations reducing the need for workers and consequent lay offs.
We have experienced during COVID-19 where some companies reduced salaries while some delayed the payment.
The recession is scary, and there may not be a quick fix or established formula to beat it, but there are some steps that can keep you floating.
Increase Cash holdings
Asset diversification, along with a long investment timeline, helps protect your business during a recession. Cash holdings allow for quick and easy access to liquidity, especially during crashing stock markets.
Avoid Debt and Tapping into Your Reserve
Avoid debt and refrain from tapping into your reserve by paying as you go. Even if you can increase your cash holdings, you also need to be able to connect all business expenses to coordinating sales.
For example, if you need to purchase a piece of equipment, you could negotiate for payment in installments or try to defer the purchase as and when the cash flow improves.
Request flexible payment terms from your suppliers.
Cost optimisation
Reduce nonessential expenses. Renegotiate contracts with suppliers.
Rent unused space to another business (e.g., part of a warehouse or office).
Freeze hiring and consider voluntary departures
Work with universities to employ interns under workplace-integrated learning programs.
Focus on Customer Service and Improve the Existing One
Customer service is one of the best ways to create long-term stability for your business and will more likely get repeat sales.
Usually, getting new customers costs more than retaining current customers. Make sure your team is armed with the training and resources needed to provide the best possible customer service.
Revenue Diversification
Explore new market segments or product lines to reduce reliance on a single customer base. Consider subscription-based or retainer-based revenue models.
Focus on Collectibles
The collection of old outstanding balances from your clients is extremely important at all times and more so when the liquidity is drying up.
Manage account receivables by offering flexible payment terms if they are struggling to pay your invoices. Constant monitoring of the Accounts receivables is the key to reducing or avoiding Bad debts.
Financial Planning
Develop a detailed budget and monitor financial performance closely. Assess potential risks and develop contingency plans.
Communication
Maintain transparent communication with employees, customers, and partners about your business strategy during an economic downturn.
Work closely with staff to generate ideas, redeploy and retrain, and keep morale high.
Conclusion
We conclude by stating that while Economic downturns are temporary and inevitable phases. Every business should proactively prepare for such contingencies and strive to navigate as there is always light at the end of the tunnel.
The business of real estate is serious business and today, it has almost become a gold mine. Truth be told, there are many entrepreneurs who have tapped into it and are making millions. People are always on the lookout to buy houses and buildings and are either looking to buy or rent.
The real estate sector is expected to grow at a 2.69% annual rate (CAGR 2025-2029), reaching a market value of $727.80 trillion by 2029. It is for this reason that this industry stands with a lot of business opportunities.
We get many people in our community asking about real estate business ideas. if you are here probably you are looking for the one. You may not know this but there are niches within the industry of real estate that are untapped. If by any chance, you are eyeing this industry for a long time and are on the lookout for a suitable opportunity to tap into it, here are 12 Real Estate business ideas in India that you should consider.
Market size of the real estate industry in India in 2015 to 2022, with estimates until 2047
Property Management
Property management in real estate involves maintaining relationships with landlords, tenants, and contractors while handling legal and financial aspects. It requires a real estate lawyer to verify documents, contractors for maintenance and repairs, and an accountant to manage transactions. To simplify operations, businesses can use an online property management platform for secure and efficient management. Many real estate software companies offer customized solutions to streamline tasks and improve efficiency.
Real Estate Development Or Construction
This is a multifaceted real estate business idea, which is known to encompass activities that range right from the re-lease and renovation of the existing buildings to the sale of the improved land to the purchase of raw land. If you have the financial gene in you and a good team, it is recommended that you should venture into the development or construction of real estate.
Real Estate Management Company
Now, even if you don’t want to venture into the development and construction of the real estate, all is not lost. You can still be in the industry as a real estate management company.
Many people who own multiple properties find it hard to keep track of everything on those properties let alone manage them. In this case, it will be the job of your company to maintain as well as manage the property of your clients and that too, on a commission basis while making sure that the cash flow from the client’s property stays positive. It is a profitable business related to real estate.
Property Styling
Do you know that the property stylists are professionals who are known to prepare buildings for sale or rent? Yep, that’s true. Such business does exist. If you are a property stylist, you will be called upon to add finishing touches to any house or building that is available for sale or rent, so as to make the house or building visually appealing to the customer.
Of course, who hasn’t heard of the term ‘Interior Design’? As an Interior Designer, you will be expected to beautify the internal aspects of the house. If you are interested, you too can join the team of those who are known to specialize in designing the spaces in the homes of the people while earning a living from it.
Personalized Services
One of the most innovative real estate relatad business ideas on the list is personalised services. There is nothing that will beat the idea of personalizing the services for the customers. Do note that it is extremely important to recognize the individual differences among the clients and based on that, you can offer numerous services that will suit their unique needs. Keeping this in mind, you can start a business that gels up with the customers and solve all their real estate related problems.
Real Estate Business In India
Renovation And Repair
There have been a lot of natural calamities and disasters in recent years. Based on that, it would be a good idea if you manage to provide repair as well as construction services along with your real estate or property business. It goes without saying that this growing market will surely bring a whole lot of profit to your company.
Environmental Design
Now, this is a trend that has going on during recent years and has been dominating quite a scene. A home that is not only environment-friendly but is also designed to help lower the consumption of electricity is something which will attract the customers in hordes.
If you can somehow come up with an innovative idea and also make it visually appealing, people will be ready to give you whatever you will quote. Be sure to include such features in your homes too.
Online Real Estate Marketing
This is a property business idea that you can start with a low investment. You can offer online marketing services for real estate brokers as well as for agents. By doing this, you will be helping them in running online marketing campaigns through various media channels. If you have a background in online marketing, then, all the more reason to deviate towards this business idea.
It is the architects who are known to draw as well as design houses and other structures before they are begun to be built physically. Today, the field of architecture has seen a huge advancement with the introduction of 3D design software packages such as AutoCAD. If you have an eye for design, then you can opt for this business idea by helping people come up with great designs.
Real Estate Appraisal Business or Valuation Company
This is another niche into which you can tap. Now, many know that by merely seeing a property, it is quite impossible to tell its true valuation. If you are experienced enough can tell the actual value of any property, then you can start this business. You will be expected to determine the estimate of what the property is worth before it is bought or sold by your client.
You can manage short-term rental properties for owners who are not around by handling listings, reservations, guest communication, cleaning, and repairs. This business works well in vacation spots like mountain homes or lake cabins, helping owners rent out their properties without hassle. With the rise of platforms like Airbnb, starting a vacation rental management business can be a great way to earn money.
Landscaping Business
Landscaping businesses help design and maintain outdoor spaces by planting trees, mowing lawns, and setting up irrigation systems. This hands-on real estate related business includes planting greenery, shaping land, and keeping outdoor areas neat to improve beauty and property value. Services can also include building patios, walkways, or ponds. With low startup costs and a growing demand for landscaping, this business can be a profitable opportunity for both residential and commercial properties.
Conclusion
Keep in mind that there are numerous property ideas and opportunities in the real estate industry, and if you have the passion, know-how and the required capital, you will never go wrong with any of these real estate business ideas in India.
FAQs
What is a real estate business?
A real estate business is a business that involves buying, selling or renting properties. A real estate agent assists buyers in helping buy or sell their houses.
How much does it cost to start a real estate company?
When starting a real estate company, you require at least $5000 to $10,000 but some entrepreneurs have also started their real estate business for less than $1,000.
How to start real estate business in India?
Confirm the regulations in your state before getting started.
Choose a unique business name.
Prepare a business plan.
Build your team.
File an Article of Organization with your state.
Create an operating agreement for the business.
Publish an intent to file (if required in your state).
Apply for a tax identification number through the IRS.
What is the future of real estate in India?
The real estate sector is expected to grow at a 2.69% annual rate (CAGR 2025-2029), reaching a market value of $727.80 trillion by 2029.
What are opportunities in real estate business in India?
Real estate in India offers great opportunities in residential, commercial, and rental properties. Key areas include affordable housing, co-living spaces, property management, real estate tech (PropTech), and vacation rentals. With urbanization and rising demand, investing in real estate development, brokerage, or REITs can be highly profitable.
Giving gifts is a tradition that extends to all sections of society. Gifts shop business had a stunning growth globally in the past decade. We will face so many problems when starting and running a gift shop. Let us discuss some gift shop business ideas.
Gifts shop business creates a significant amount of revenue all over the world. We can generate higher returns from this business. Gifts shop business had a stunning growth globally in the past decade due to the extension in the customer base and an increase in application for inventive products. We all love receiving gifts. Giving gifts is a tradition that extends to all sections of society, regardless of age, income, or region.
We will face so many problems when starting and running a gift shop. There are so many personal and cultural taste identities contained in your business. You may not be able to please all of your customers. But you can find customers who like your selections. They can remain your loyal customers for years to come. So it is essential to find those customers to increase your sales. Let us discuss some gift shop business ideas to beat the competition.
The peoples get excited when they receive a gift from others. There are so many situations in which people will give some gifts to their relatives or friends. It includes parties, marriages, functions, different festivals, etc. The demand for gifts in the market remains throughout the year. So, opening and running a gift shop will be very profitable.
Gift business ideas offer opportunities for entrepreneurs to tap into the lucrative world of personalized and thoughtful gifting. From custom gift baskets and subscription boxes to handmade crafts and event planning services, these ventures cater to various occasions and customer preferences. Gifting business ideas can range from personalized gift boxes to curated experiences, offering unique and thoughtful options for every occasion. Creative and well-executed gift businesses can thrive in a market that values sentimental and unique presents. Here are a few gift shop opening ideas:
Gift Business Ideas
Handmade Collections and Other Souvenirs – Handmade collections and other souvenirs are excellent gift store ideas. They provide a one-of-a-kind and personal touch that many gift recipients appreciate. Furthermore, handmade things are frequently perceived to be of superior quality than mass-produced items.
Customized Products – They are a great gifting business idea because they offer a unique and personal touch that customers will surely appreciate. Customized products can be anything from personalized mugs and t-shirts to custom-made jewelry and home decor items.
Novelty Merchandise – Because it is unusual and can appeal to a wide spectrum of customers, novelty stuff is an excellent gift business. Novelty gifts are frequently unique, amusing, and surprising, making them ideal for gift-giving.
Cosmetics – Cosmetics is a unique gift shop business idea and is a great way to tap into the growing demand for beauty products. Cosmetics are a popular gift for all occasions, from birthdays and holidays to weddings and anniversaries.
Ceramic Gift Items – Ceramic gift products are available at various price points. You can find tiny products for Rupees 50 and items costing more than Rupees 5000. However, higher-priced products have a higher margin than lower-priced products.
Personalized Home Decor – Personalized home decor as a gift shop business idea is a great way to tap into the growing demand for unique and thoughtful gifts. People love to give and receive gifts that are special and meaningful, and personalized home decor items can be just that.
Crystal Gift Items – This is the most profitable item in the gift item business sector. This category contains 50% of all sale records. Because this product is popular among people of all ages, it provides extremely profitable margins.
Wall Hangings – There is a wide variety of beautiful wall hangings available. Wind chimes, seashell hangings, mat ornamental hangings, embroidered work hangings, metal hangings, and more items are on the list. This type of item is a common present for family gatherings.
Tote Bags – Tote bags aren’t just for groceries—they’re a great idea for personalized gifts! Customers can add their favorite photos, quotes, names, or designs. Offer different styles and colors to suit everyone’s taste. These stylish, reusable bags are perfect gifts for anyone who needs a practical yet fun bag.
Running a gift shop business successfully is not an easy thing. You need to face competition from other shops and online retailers. You must be ready to distinguish yourself and think differently. Some of thetips for gift shop businesses that will give you benefits are given below.
1. Be Creative Through Marketing, Display, and Promotions
Gift Business Ideas – Be Creative Through Marketing
Generally, gift shops have a method of charging exorbitant prices for cheap products. You need to ensure that you are not losing new customers due to prices. One of the best ways to do this is to offer a creative bundled deal. It is very rare for someone to go to a gift shop for only one item. You can remind them of what else they want by grouping similar products together. Also, you can givediscounts on these purchases. So, the customers will spend more money on your gift shop items.
Try to keep your displays clean and fresh across the retail space. Displays are used to attract customers and highlight some products that you want to sell quickly. Find time to update the display with new designs, colors, and products. You should plan any promotional event in your shop each week, such as social media advertisements, a new product premiere, or a small in-store event.
It is important to integrate technology into your shop like any other modern retail store. Customer resource management tools and loyalty programs might not be crucial for your business type, but you require sales reporting, solid inventory management, and product analytics.
These all must be in your gift shop POS system. Also, you should look at your retail metrics like sales conversions, gross & net profit, revenue, etc. You can add mobile gift store POS tablets. This will improve the experience of customers by making the checkout process more convenient and making your lines shorter and faster.
3. Brand Yourself With New Products
Most of the gift shop products are branded with designs from nearby sights and attractions. You can brand yourself with some of your items. The products such as t-shirts or other costumes might have both a logo of your retail store and a nearby attraction. If you are doing that in the right way, your gift shop can attract more people.
You need to try to stock the shelves with everyday products. Also, you can carry a wide array of drinks and snacks. The people who are holidaying are more ready to spend their money on treats. You can sell wine and beer according to laws and regulations in your location. Also, you can begin a quick-service restaurant near to your shop. It will attract more people to your shop. Try to discover more ways to add comfort for the visitors to your shop. That will increase your sales.
5. Offer Products Aimed at Tourists
Gift shops are most normally found in places teeming with tourists. We can see gift shops in amusement parks, inside stadiums, museum exhibits, and other attractions. So you need to focus on bringing products according to the interests of tourists. But, it is not easy to execute this idea well. Customers are not interested in seeing the same items in all gift shops. Try to add more innovative and attractive items. Surprise them with new inventive products.
6. Provide Additional Services
Offering some services in addition to your products will take your store to another level. It shows how much you care for your customers. Customer loyalty plays a very important role in the gift shop business. A person should keep brainstorming about unique gift business ideas to stay ahead of the competition. This will make your gift shop different from your competitors. Some ideas for services that you can offer to your customers are given below.
Gift Wrapping
Many customers are coming to the shop to buy small items. Provide them with a simple gift-wrapping station or appoint a staff member to provide wrapping services. This is one of the best ideas to boost the sales of your gift shop, as it will provide you with opportunities to take orders for birthday gifts, corporate gifts, and more.
Global Gift Wrapping Business Market Value
The graph shows the global gift wrapping products market value from 2018 to 2025. The market value of gift-wrapping products has grown steadily over the past few years, from USD 15.11 billion in 2018 to USD 21.59 billion in 2023. The market is expected to continue to grow in the coming years, reaching an estimated USD 24.9 billion by 2025.
Tour Information or Guides
Try to make partnerships with other local tourism businesses. You can offer tours yourself. This will be a good way to interact with guests on a deeper level. Also, you can sell tickets for local attractions. Try to find a way to provide discounts on tickets.
Coffee and Snacks
If you have retail space in your gift shop, add a small bakery or cafe. It will be a great option. Most of the people like it. It will be more convenient for customers. Also, you will get more profit.
Show your guests how much you love the area where you live by educating them about the culture and history of your area. Also, you can host relevant events in your retail space.
7. Focus On Catering to a Niche Market
Don’t try to accommodate different types of consumers overly. Discover some types of products and try to become known as the location for getting that product instead of overspending on a wide expanse of merchandise. Handcrafted items are an example. Also, try to limit the number of vendors. You can reduce the paperwork and tracking. Also, it will reduce the mistake of over-ordering. When accepting large orders from vendors, you will be able to save money via bulk discounting.
These unique gift shop ideas to sell gifts are simple and effective. It will enable you to take dominance in the competition. Also, you will be able to improve your profile of business in the community. You can make consumers excited by giving offers and deals. It will bring more customers to your shop. Also, it will maximize the efficiency of your operating costs. So, these ideas will help you to make an advantage against competitors.
8. Innovative Customer Services
Modern consumers want convenience—things like one-stop shopping, fast last-minute delivery, and a simple buying process. Make sure your online or offline gift business offers these features. Providing 24/7 service will also give your business an extra boost.
Today’s shoppers are more picky, looking for unique and high-quality products. To stand out, try using creative packaging, offering eco-friendly options, and personalizing gift boxes to make the experience special.
9. E-commerce Integration
Utilize online sales channels to broaden your customer base and access the digital market. A user-friendly website and engaging social media presence can boost brand visibility and drive online sales. Utilize e-commerce platforms, email marketing, and targeted ads to attract more customers. Offering seamless online shopping and delivery options can further enhance customer satisfaction and loyalty.
10. Networking and Collaboration
Partner with local artisans, artists, and small businesses to offer unique, handcrafted products in your store. This not only supports the local community but also creates a distinctive product offering that can attract a dedicated customer base. By highlighting the stories behind these products, you can create an emotional connection with your customers, encouraging repeat business and word-of-mouth referrals.
FAQs
Is gift shop a profitable business?
Gifts shop business creates a significant amount of revenue worldwide, so it is indeed a great idea.
What are the best category of gift items for gift shops?
Some best categories of gift items for online gift shop ideas include:
Wall Decor
Customized gifts
Speciality Store Products like books, flowers, and Furniture
Which is the best site to send gifts in India?
Indian gift portal
Flipkart
Gifts2India
Archies online
The grommet
How to start gift shop business?
Make a gift shop business plan, Know your market, and Establish your own physical store. Determine which audience to target. Select the best source, and Optimize your website for search engines. Understand your competition and maintain a social media presence.
What are gifts business ideas?
Some unique gift business ideas can include customized items, subscription boxes, and eco-friendly gift sets, catering to various customer preferences and occasions.
How to open gift shop?
To open a gift shop, start by selecting a niche or theme for your products, such as personalized or eco-friendly gifts. Secure a location with high foot traffic or set up an online store. Source unique and quality gifts from wholesalers or artisans, and set competitive prices. Market your shop through social media and local promotions to attract customers. Make sure to comply with local business licenses and regulations.
This year, India marks nine years of Startup India, a transformative journey that began in 2016. National Startup Day honours how entrepreneurs and startups are reshaping economies and societies. It celebrates creativity, tenacity, and innovation while emphasising the role that entrepreneurs play in advancing technology and environmentally friendly solutions. The day also highlights how crucial it is to create an environment that supports audacious ideas and gives business owners the confidence to question the status quo and create the future.
What DPIIT’s Official Data Reveals?
As of January 15, 2025, the Department for Promotion of Industry and Internal Trade (DPIIT) had recognised over 1.59 lakh firms, solidifying India’s position as the world’s third-largest startup ecosystem. Over 100 unicorns power this thriving ecosystem, which is redefining entrepreneurship and innovation globally. This change has been driven by major cities like Bengaluru, Hyderabad, Mumbai, and Delhi-NCR, but smaller cities have also been making a greater contribution to the country’s entrepreneurial spirit.
Fintech, edtech, healthtech, and e-commerce startups have overcome regional obstacles and achieved international acclaim. India’s transition from job seekers to employment creators is exemplified by companies like Zomato, Nykaa, and Ola, which propel economic growth.
The Main Pockets of Startup Sector
According to DPIIT data, non-metropolitan areas account for more than half (51%) of India’s DPIIT-registered companies. An encouraging indication of India’s entrepreneurial potential is the growing number of businesses originating from non-metropolitan areas. Cities such as Jaipur, Indore, Coimbatore, Vadodara, and Surat provide entrepreneurs with affordable talent and growth prospects. In the meanwhile, companies receive substantial help from government-led incubator programs like Telangana’s T-Hub, which unlocks trillions of dollars in value and transforms India’s entrepreneurial scene. From 2014 to 2024, all of these emerging businesses have raised about $158 billion in capital.
Jobs Generation
By creating more than 16.6 lakh direct jobs in a variety of industries as of October 31, 2024, DPIIT-recognised startups have made a substantial contribution to the creation of jobs. With 2.04 lakh jobs, the IT services sector is the largest, followed by healthcare and life sciences (1.47 lakh) and professional and commercial services (about 94,000). These contributions demonstrate how startups propel economic expansion and generate a wide range of job possibilities across sectors.
A number of flagship programs have been introduced by the Startup India initiative to offer entrepreneurs all-encompassing assistance at various phases of their development. In order to ensure the expansion and viability of startups, these programs seek to solve important issues like funding, market access, and credit guarantees.
Startup India Seed Fund Scheme (SISFS)
With a capital of INR 945 crore, SISFS was established with the goal of giving entrepreneurs financial support for proof of concept, prototype development, product trials, market entry, and commercialisation during a four-year period beginning in 2021–2022. This would allow these firms to advance to a point where they can look for loans from commercial banks or other financial institutions, or raise money from venture capitalists or angel investors.
Credit Guarantee Scheme for Startups (CGSS)
The goal of the Credit Guarantee Scheme for Startups (CGSS) is to offer a credit guarantee up to a predetermined amount against loans made by Member Institutions (MIs) to finance qualified borrowers, or startups, as defined in the Department for Promotion of Industry and Internal Trade’s (DPIIT) periodically amended Gazette Notification.
Fund of Funds for Startups (FFS) Scheme
In accordance with the Start-up India Action Plan, the Prime Minister introduced FFS on January 16, 2016. A corpus of INR 10,000 crore has been granted for contributions to different Alternative Investment Funds (AIFs) that are SEBI-registered. FFS was established with the specific goal of assisting the growth and development of innovation-driven businesses. It does this by facilitating start-ups’ finance needs through participation in SEBI-registered Alternative Investment Fund funds.
Sates Realising the Power of Startups
The push for local entrepreneurs by the federal and state governments goes well beyond statistics and lofty discourse. A growing number of states increasingly see startups as a means of boosting demand and creating jobs. In 2016, for example, only four states had specific startup policies. This figure, which has now increased to 31 states and union territories (UTs), provides insight into how startups have gained popularity with influential decision-makers and oversight organisations. In addition to promoting policies, the Centre has onboarded numerous startups on sites such as the Government e-Marketplace (GeM) to expedite its procurement process and provide them with a platform to market their products directly to customers without the need for intermediaries. According to the DPIIT, as of October 2024, 27,208 of the 1.59 lakh certified firms had listed on GeM and fulfilled 3.53 lakh orders of INR 30,825 Cr.
BHASKAR: Strengthening the Startup Ecosystem in India
The Bharat Startup Knowledge Access Registry (BHASKAR) platform was introduced by the Department for Promotion of Industry and Internal Trade (DPIIT) in September 2024, in addition to the previously listed programs. The goal of this innovative project, which is a component of Startup India, is to centralise and simplify interactions within the Indian entrepreneurial ecosystem. In line with India’s goal of becoming a global leader in entrepreneurship, BHASKAR seeks to promote innovation, cooperation, and growth by bringing together startups, investors, mentors, service providers, and governmental organisations.
Startup Mahakumbh: Promoting Creativity
As a premier event, the Startup Mahakumbh unites investors, industry leaders, ecosystem players, startups, unicorns, and soonicorns. It promotes discussion to fortify the country’s startup ecosystem while showcasing India’s technological potential and entrepreneurial spirit.
With over 1,300 exhibitors spread across ten themed pavilions, the inaugural event in 2024 set an impressive example. Attracting a remarkable number of over 48,000 business travellers, it developed into a flourishing centre for innovative concepts and significant collaborations. With the theme “Startup India @ 2047—Unfolding the Bharat Story,” the second edition, which is slated to take place at Bharat Mandapam in New Delhi from April 3–5, 2025, is expected to surpass expectations. As India moves closer to being a global centre of innovation by 2047, this ambitious theme seeks to examine the future of the startup ecosystem in that country.
As India commemorates the ninth anniversary of the Startup India initiative, the nation’s entrepreneurial scene has seen a notable transition. With more than 1.59 lakh businesses recognised by DPIIT and an expanding workforce, India has solidified its position as a global centre for entrepreneurship and innovation. Through flagship programs, capacity-building initiatives, platforms like BHASKAR, and events like Startup Mahakumbh, the initiative has empowered companies in non-metropolitan areas as well as other sectors. An inclusive and dynamic entrepreneurial ecosystem is fostered by the Startup India program, which continues to be a major driver of economic growth as India moves closer to becoming a global leader in innovation.
Gifting is a traditional practice all over the world and with improved bonding at the workplace corporate gifting has gained considerable importance in recent times. To start a corporate gifting business in India, a strategic approach is needed. Such an approach should encompass market research, knowledge about the industry with a strong foundation in business basics. Identifying the audience, understanding the nuances of the corporate gifting world, building strong bonding with the buyers, and setting up a healthy operational environment are the key steps for a successful business.
In this article, we shall elaborate on how to start a corporate business in India by covering various aspects such as branding, legalities, research, growth strategies, etc. Let us understand each step in detail and gain good insight into the world of corporate gifting business.
The corporate gifting business is a kind of business that works along with the corporates who believe in appreciating their work life with gifts. It can be a corporate gift to their employees, clients, or partners. This is their way of laying a strong relationship while appreciating their work. It is doing healthy business.
Preferences and Trends in Corporate Gifting
Overview of the Corporate Gifting Sector
So, you wanna dive into the world of corporate gifting in India? Buckle up, buttercup! This sector revolves around companies giving gifts to clients, employees, and partners to show appreciation and strengthen relationships. It’s like Tinder, but for businesses.
Trends and Preferences in Corporate Gifting
Think beyond the generic pen sets and diaries, folks! The current trend is all about personalized, eco-friendly, and locally sourced gifts. Green is the new black, baby! Keep an eye on what’s hot in the corporate gifting scene to stay ahead of the curve.
Market Research and Identifying Target Audience
Indian Gifting Market
Conducting Market Research in the Corporate Gifting Industry
Don your detective hat and Sherlock that market, my friend! Study your competition, understand customer needs, and sniff out opportunities. Market research is your compass in this corporate gifting jungle.
Defining Your Target Audience and Niche
Know thy audience, my dear Watson! Identify who needs your gifting mojo – startups, big corporations, or maybe even pet rock enthusiasts. Find your sweet spot and tailor your gifts to hit the bullseye with your target market.
Setting Up Your Corporate Gifting Business
Choosing a Business Structure
Sole proprietorship, partnership, or maybe even a cool LLC – pick your poison! Choose a business structure that suits your needs and protects your assets. It’s like choosing your Hogwarts house but with less magic and more paperwork.
Registering Your Business and Obtaining Licenses
Get your paperwork ducks in a row, my friend! Register your business, obtain the necessary licenses, and dot the i’s and cross those t’s. Compliance is key to keeping the corporate gifting gods happy.
Procuring and Managing Inventory
Sourcing High-Quality Products for Corporate Gifting
Quality over quantity, darling! Source unique and high-quality products that scream sophistication and thoughtfulness. Whether it’s artisanal chocolates or customized bobbleheads, make sure your gifts shine brighter than a diamond in a goat’s butt.
Inventory Management and Stock Control
No room for chaos in the gift closet, mate! Keep tabs on your inventory, track stock levels, and channel your inner Marie Kondo to declutter and organize like a boss. Efficient inventory management is the secret sauce to a smooth-sailing corporate gifting business.
Building Relationships with Suppliers and Manufacturers
Establishing Supplier Partnerships
Building good relationships with suppliers is key to running a successful corporate gifting business. Look for suppliers who offer quality products at competitive prices and are reliable in terms of delivery and customer service. Networking events, trade fairs, and online platforms can help you find the right partners for your business.
Negotiating Pricing and Terms with Manufacturers
Negotiating pricing and terms with manufacturers is crucial to maintaining healthy margins in your business. Be prepared to negotiate volume discounts, payment terms, and exclusivity agreements where possible. Building a strong relationship based on trust and mutual benefit will help you secure the best deals for your business.
Developing a Strong Brand Identity and Marketing Strategy
Crafting Your Brand Story and Unique Selling Proposition
To stand out in the competitive corporate gifting market, you need a strong brand identity and a compelling unique selling proposition (USP). Define what sets your business apart from the competition and create a brand story that resonates with your target audience. This will help you attract and retain customers who align with your values and offerings.
Creating a Marketing Plan for Your Corporate Gifting Business
A well-thought-out marketing plan is essential for reaching potential customers and growing your business. Utilize a mix of online and offline marketing channels such as social media, email campaigns, influencer partnerships, and events to showcase your products and services. Engage with your audience regularly to build brand awareness and drive sales.
As a business owner in India, it’s important to understand the taxation and Goods and Services Tax (GST) regulations that apply to your corporate gifting business. Consult with a tax professional to ensure compliance with the latest tax laws and regulations to avoid any legal issues down the line.
Compliance with Consumer Protection Laws
Ensure that your business operations comply with consumer protection laws to build trust with your customers and protect your brand reputation. Be transparent about product pricing, terms, and conditions, and handle customer complaints or returns promptly and professionally. Prioritize customer satisfaction to build long-term relationships with your clients.
Scaling and Diversifying Your Corporate Gifting Business
Expanding Your Product Range and Services
To scale and diversify your corporate gifting business, consider expanding your product range to cater to a wider audience. Introduce new and trending products, customization options, and packaging services to attract different customer segments and stay ahead of market demands.
Strategies for Scaling and Growing Your Business Operations
Implement strategic growth strategies such as investing in technology, optimizing supply chain processes, and hiring skilled employees to scale your business operations efficiently. Monitor key performance indicators, track customer feedback, and adapt your business strategies to drive sustainable growth and long-term success.
In conclusion, starting a corporate gifting business in India can be a rewarding endeavor for entrepreneurs willing to invest time, effort, and strategic planning. By following the guidelines outlined in this article, you can lay a strong foundation for your business, navigate the complexities of the industry, and position yourself for long-term success. Remember to stay abreast of market trends, nurture relationships with suppliers and clients, and adapt to the evolving needs of the corporate gifting landscape. With dedication and a customer-centric approach, your corporate gifting business in India can thrive and make a lasting impact in the realm of corporate relations and gift-giving.
FAQ
What is the best way to register a corporate gifting business in India?
The best ways to register are sole proprietorship, partnership, and limited liability partnership (LLP).
What are effective marketing strategies for a corporate gifting business in India?
Digital marketing, social media, content marketing, networking, and offline marketing channels are the best for a corporate gifting business.
What licenses and permits are required to start a corporate gifting business in India?
Some local regulations are necessary and licenses, such as GST registration, shop and establishment license, and any industry-related permits.
How much investment is required to start a corporate gifting business in India?
The investment for a corporate gifting business depends on factors like the scale of operations, product range, inventory, marketing, and technology.
As we enter the New Year, the entrepreneurial landscape is overflowing with intriguing opportunities. The world is continually heading toward digitization. Moreover, the growing desire for personalized, convenient, and eco-friendly products and services creates new opportunities for innovative business ideas. As customer expectations shift, businesses must constantly look for ways to enhance the customer experience.
Whether you’re an established entrepreneur seeking to expand your portfolio or an aspiring visionary looking to create a name for yourself, these ideas cover a broad spectrum of industries. So, if you’re thinking about starting a new venture, here is a list of some of the best business ideas to consider in the coming year.
This article covers a list of great business ideas for the new year. We’ll help you plan well and consider all the important things before starting any business.
The design of the UI (User Interface) and UX (User Experience) are essential components in creating successful digital products and services. Starting a UI/UX design firm can be profitable as businesses increasingly recognize the value of user-centric design in the digital age. Focus on providing high-quality work, staying up-to-date on industry developments, and building a positive and cohesive work culture to help your design firm succeed in the competitive design landscape.
Green Drop Shipping
Drop shipping is an eCommerce business concept in which you sell things to customers without keeping any inventory. Rather, you buy goods from a third party as needed and distribute them directly to customers. It significantly decreases the financial risk of the business failing or failing to gain traction instantly. The green drop shipping approach corresponds with the growing global demand for sustainable living and ethical consumerism. Ensuring your product line includes sustainable and ethically sourced goods can make you stand out and become widely recognized.
Food Truck
A food truck is a mobile kitchen that sells and serves food to consumers on the street or in other public areas. Food trucks have grown in popularity in many places worldwide, offering a wide range of cuisines and menu selections. Compared to opening a regular restaurant, it usually has fewer upfront costs. You can use products that are in season and locally sourced to demonstrate your dedication to freshness and help out the local farmers. Aspiring chefs can also experiment with their food, catering to the wants of people who would love to participate in emerging food trends.
How To Start a Food Truck Business 2024
Niche Subscription Service
Niche subscription services cater to an audience’s specialized interests, hobbies, or needs. They have attracted a lot of attention since they provide one-of-a-kind custom experiences. To start your company, you must develop a good business proposal, for which you must choose a niche. It could be literary works, skincare, coffee, herbs and spices, clothing, jewelry, accessories, perfume, or anything else. Understanding your target market’s wants and selecting high-quality products are vital components in starting a business of this kind.
Recycled Furniture Design Studio
Starting a Recycled Furniture Design Studio involves creating exclusive, sustainable furniture pieces out of recycled materials. You should clearly describe the design and aesthetic of your reinvented furniture. You can showcase your portfolio and draw customers using social networking platforms like Facebook, Pinterest, and Instagram. By focusing on creative concepts, quality craftsmanship, and effective marketing, you can build a brand that appeals to people who are environmentally conscious yet still want stylish pieces to ramp up their homes.
3D Printed Fashion
The amalgamation of fashion and technology has received attention for its capacity to push the boundaries of traditional garment production and offer new design possibilities. Designers can experiment with unusual shapes, textures, and structures that appeal to their customer base. One of the key advantages of this approach is that it reduces the total volume of waste generated throughout the production process. It enables on-demand production, eliminating your need for big warehouses to maintain inventory.
Cloud Kitchen
In today’s society, food delivery has become an important aspect of many people’s everyday lives. A cloud kitchen is a food service establishment that only accepts online orders and delivers food. They do not have a physical venue where customers can dine. Your only priority is to optimize delivery logistics so that food reaches clients fast and retains its quality during transit. Cloud kitchens can also establish and operate many virtual restaurant brands from the same kitchen, catering to a variety of consumer tastes.
You can start a company that creates tailored trip recommendations. This entails tailoring travel experiences to meet the preferences and needs of each individual. Offer advice on what to do, where to stay, what to eat, and entertainment options that fit the traveler’s interests. Take into account milestones like birthdays or anniversaries and include unique surprises or goodies into the trip experience to make a lasting impression. Use feedback to modify and improve your personalization methods constantly. Delegating the planning process has recently become more popular as an opportunity for people to minimize stress and enjoy their getaway.
Airbnb Host
Being an Airbnb host involves opening your house or property to guests through the Airbnb website. To do this, you have to create an accurate and thorough listing that has clear house rules, an intriguing description, and outstanding photographs. Provide your guests with basic amenities such as clean sheets, towels, toiletries, and kitchen necessities. You can add extra touches like a welcome basket or a handbook with local insights.
Resume Consultancy
In a competitive job market, individuals frequently seek professional assistance to differentiate themselves from other applicants. With a resume consultation service, you can help individuals create successful resumes and increase their chances of landing a job. Conduct thorough interviews with customers to learn about their career goals, accomplishments, and aspirations. You must also regularly upgrade your knowledge of the latest trends in resume writing and professional growth through workshops and courses.
Vending Machines
Starting and running a vending machine business can be a profitable endeavor. It offers convenient access to an assortment of products. Instead of providing only snacks and beverages, consider exciting products such as card games, cosmetics, flowers, painting tools, pet snacks, etc.
Unique vending concepts help to boost a brand’s image and make it more memorable to customers. They can also be placed anywhere with a power outlet, making it an excellent investment.
Professional Organizer
With a professional organization service, you will be helping individuals or businesses decluttering and organizing their areas for enhanced functionality and aesthetics. Discover all of the best ways to maximize space and storage. As your company grows, you could consider hiring personnel to manage several tasks simultaneously. This service has attracted the attention of influencers who want clean and crisp backgrounds for their shoots.
Conclusion
As the entrepreneurial spirit burns brightly, the road ahead is one of expectation, imagination, and the steadfast quest for success. From sustainable companies to cutting-edge technologies, the opportunities are as varied as the imaginations of those eager to take advantage of them. So, embrace your creativity and hustle on for success.
Dr. Vivek Bindra is a familiar person to most of us as a motivational speaker, YouTuber, and trainer in Entrepreneurship and leadership in India. It is very difficult to stay motivated throughout all walks of life and more difficult to make others feel the same.
Mr. Bindra stands out from the rest of us in this regard. He has many achievements that are commendable, and he was successful in changing the lives of many people. The number of subscribers and viewers on his YouTube channel is proof of this fact. He has the highest number of subscribers in the whole of Asia in the field of entrepreneurship and motivational speaking.
Vivek Bindra, born in 1982 in Delhi, experienced a challenging childhood without the luxury and peacefulness of a beautiful upbringing. Mr. Bindra’s father died when he was very young, and his mother was soon remarried. He has been recently married to Yanika, making their journey a new chapter in his life.
He has mentioned that he felt alone when everybody was busy with new things in life. Amidst the chaos, he completed his schooling at St. Xavier’s High School in Delhi. Furthermore, he did his Masters in Business Administration from Amity University, Noida. He is also the recipient of an honorary PhD from OIUM University of Colombo.
Vivek Bindra – A New Life
During his post-graduation, he was introduced to the Bhagavad Gita, which gave him insights and inspiration to be better in life. Even today, he carries forward and shares the knowledge of this holy book with his followers. He began his YouTube channel by incorporating his knowledge of business strategies and problem-solving.
The medium of communication was English. Realizing the potential of Hindi to reach a large set of people, he started doing his videos in Hindi in 2017. Through his unique approaches and constant engagement, his YouTube channel keeps growing even today, with more than 21 million subscribers.
The channel, named Dr. Vivek Bindra, has become extremely helpful to people, especially entrepreneurs in overcoming the struggles of life and gaining relevant knowledge in the corporate world. Today, he is an internationally acclaimed motivational speaker, successful entrepreneur, Leadership trainer, and CEO Coach.
Vivek Bindra’s YouTube channel is considered a “Free digital learning university” for entrepreneurs. He provides unique business strategies and frameworks for the people who wish to make the best out of business.
He is careful enough not to confine to the business elements but also helps people by providing insights on how to hold up during tough times. Apart from these, he also shares various case studies on different companies so as to improve the expertise of budding entrepreneurs. His treatment of business problems in various cases is widely accepted and appreciated across the country.
Vivek Bindra – Bada Business
Vivek Bindra – Bada Business
This organization, known as “Bada Business,” is the result of Vivek Bindra’s vision for leadership and entrepreneurial training. Established in 2010, Vivek Bindra’s business grew and became popular within its domain only because of its novel approach to training and mentoring.
They focus on providing end-to-end personality development to their clients. It is not too much to say that they have revolutionized the training industry for the better. Through their intervention, corporations have been able to immensely reduce the funds they have to spend on each employee at a significant level.
Inadvertently, it helped improve the company’s return on investment by more than 100%. This is done through their unique strategies in Training Process Outsourcing.
Across the process of training, Mr. Bindra and his team ensure that the learning is happening effectively and personalized attention is given to each and every trainee. Today, he is the most trusted employee trainer and CEO coach for over 1500 corporates across the world.
As a part of the Vivek Bindra company venture, he has also launched a mobile app named “Bada Business App,” which provides two programs, namely “Everything About Entrepreneurship” and “Problem Solving Courses.”
By giving practical solutions and exposing viewers to relevant examples, these courses have become saviors for those who cannot afford an expensive entrepreneurial course or an MBA. He shows the way for aspiring entrepreneurs to lead through examples and experiences.
Vivek Bindra got married to Yanika on December 6, 2023. However, shortly after the wedding, Bindra was accused of assault and intentional insult under various sections, and a police complaint was lodged against him. The authorities are investigating the matter to determine the facts surrounding the allegations. This development has added a layer of complexity to Bindra’s post-marriage situation.
Conflict Between Sandeep Maheshwari and Vivek Bindra
Bindra and another motivational speaker, Sandeep Maheshwari, had a big argument. Bindra said Maheshwari tricked his followers into paying a lot for a course and got them involved in a scheme that the government didn’t like. Maheshwari made a video calling Bindra a “scammer,” where students said they paid a ton of money for a course that didn’t exist.
Sandeep Maheshwari Vs Vivek Bindra
The Morbi Controversy
Bindra got in trouble for saying bad things about the tiles made by a company after he visited their factory. The president of Morbi Ceramic Association didn’t like it and said Bindra should have known more before saying things that could make the company look bad on social media. The president also suggested that it would be better for Bindra to discuss any concerns directly with the company instead of sharing them online.
Disputes With the Sikh Community
In June 2022, Bindra faced backlash from the Sikh community because they thought he didn’t show Guru Gobind Singh correctly in one of his videos. Sikh groups and important leaders complained everywhere. The Shiromani Gurdwara Parbandhak Committee (SGPC) even sent him a legal notice. After that, Bindra said sorry and took down the video from his social media.
IMA Defamation Case
Bindra got into trouble with doctors in India because he made a video where he said bad things about them. He called them “murderers in white coats.” The doctors didn’t like it and took him to court, saying he was hurting their reputation. But Bindra said he had the right to say what he thinks. In the end, the court agreed with Bindra, and he won the case.
Conclusion
Dr. Vivek Bindra’s life is an example that you will never fail if your intentions are good. The service that he is doing to ensure equitable access to knowledge and expertise for aspiring entrepreneurs is commendable. He envisions empowering more people and contributing to India and the world economy. He believes that the more entrepreneurs become successful in India, the stronger India will be. He aims to further strengthen the corporate training sector to develop a generation of well-trained professionals who will take the nation to great heights.
However, Vivek Bindra has faced a series of controversies, from legal disputes with medical associations to conflicts within the Sikh community and allegations of exploitation. The recent assault accusations by his brother-in-law further intensify the scrutiny. These incidents raise concerns about Bindra’s public image and the impact on his professional standing.
FAQs
Who is Vivek Bindra?
Vivek Bindra is an Indian motivational speaker, leadership trainer, and founder of “Bada Business.”
Why is Vivek Bindra a Dr?
Vivek Bindra holds an honorary doctorate for his contributions to education and leadership training. He received his PhD from OIUM University of Colombo.
What is Vivek Bindra’s net worth?
The estimated net worth of Dr. Vivek Bindra is $11 million (2023).
What is the qualification of Vivek Bindra?
Dr. Vivek Bindra completed his schooling at St. Xavier’s High School in Delhi. Furthermore, he did his Masters in Business Administration from Amity University.
Who is Vivek Bindra’s Wife?
Yanika is the wife of Vivek Bindra. They got married on December 6, 2023.
What is Vivek Bindra’s business?
Vivek Bindra is the Founder and CEO of Bada Business Pvt. Ltd.
With a market capitalization of over a trillion dollars at the time of this writing, Apple is among, if not the most valuable brand in the world. In recent years, it has become increasingly rare to not use an Apple product at some point in your day. In fact, as of this month, there are over one billion Apple products being used across the world. The little apple with a bite out of it has become synonymous with technology, music, and growth.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops and sells consumer electronics, computer software, and online services. Apple is considered one of the Big Four technology companies, along with Amazon, Google, and Facebook.
The company’s hardware products include the iPhone smartphone, the iPad tablet computer, the Mac PC, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the AirPods wireless earbuds. Apple’s software includes the macOS, iOS the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store, the Mac App Store, Apple Music, iMessage, and iCloud.
The history of everyone’s favorite start-up is a tech fairytale with one garage, three friends – Steve Jobs, Steve Wozniak, Ronald Wayne, and their wild passion to do something big. The two Steves attended the Homebrew Computer Club together; a computer hobbyist group that gathered in California’s Menlo Park from 1975. Woz produced the first computer with a typewriter-like keyboard and the ability to connect to a regular TV as a screen. Later christened the Apple I, it was the archetype of every modern computer hand-built entirely by Wozniak.
It was sold as a motherboard (with CPU, RAM, and basic textual-video chips)—a base kit concept. The approach was to make something simpler for the rest of us. A philosophy even reflected today in Apple’s products. The Apple I went on sale in July 1976 and was market-priced at $666.66 ($2,995 in 2019 dollars, adjusted for inflation).
According to the biography of Steve Jobs, the name was conceived by Jobs after he returned from an apple orchard. He apparently thought the name sounded “fun, spirited, and not intimidating.” The name also likely benefitted by beginning with an A, which meant it would be nearer the front of any listings.
Apple Computer, Inc. was incorporated on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $800 only twelve days after having co-founded Apple. Multimillionaire Mike Markkula provided essential business expertise and funding of $250,000 during the incorporation of Apple.
During the first five years of operations, revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $775,000 to $118 million, an average annual growth rate of 533%.
Steve Jobs was convinced that all future computers would have GUI. The first home computer with a GUI, or graphical user interface — an interface that allows users to interact with visual icons — was the Apple Lisa. Jobs adapted the technology of The Xerox Alto(the first computer to feature GUI) into a computer small enough to fit on a desktop. Despite a fantastic breakthrough, it was a commercial failure due to its high price and limited software titles.
On December 12, 1980, Apple (ticker symbol “AAPL”) went public selling 4.6 million shares at $22 per share, generating over $100 million, which was more capital than any IPO since Ford Motor Company in 1956. By the end of the day, the stock rose to $29 per share, and 300 millionaires were created. Apple’s market cap was $1.778 billion at the end of its first day of trading.
The Macintosh Computer, In 1984, Apple introduced its most successful product yet — the Macintosh, a personal computer that came with a built-in screen and mouse. The machine featured a GUI, an operating system known as System 1 (the earliest version of Mac OS), and a number of software programs, including the word processor MacWrite and the graphics editor MacPaint. The New York Times said that the Macintosh was the beginning of a “revolution in personal computing.”
Macintosh sales were initially good but began to taper off dramatically after the first three months due to its high price, slow speed, and limited range of available software. In early 1985, this sales slump triggered a power struggle between Steve Jobs and CEO John Sculley, who had been hired by Jobs using the famous line, “Do you want to sell sugar water for the rest of your life or come with me and change the world?” Jobs resigned from Apple in September 1985 and took a number of Apple employees with him to found NeXT Inc. Wozniak had also quit his active employment at Apple earlier in 1985 to pursue other ventures. He continues to represent the company at events or in interviews, receiving a stipend estimated to be $120,000 per year for this role.
In 1997, Jobs returned to Apple as the interim CEO, and a year later the company introduced a new personal computer, the iMac. The iMac was a strong seller, and Apple quickly went to work developing a suite of digital tools for its users, including the music player iTunes, the video editor iMovie, and the photo editor iPhoto. These were made available as a software bundle known as iLife.
In 2001, Apple released its first version of the iPod, a portable music player that allowed users to store “1000 songs in your pocket”. By 2015, Apple had sold 390 million units.
The iPhone
During his keynote speech at the Macworld Expo on January 9, 2007, Jobs announced that Apple Computer, Inc. would thereafter be known as “Apple Inc.”, because the company had shifted its emphasis from computers to consumer electronics. The event also saw the announcement of the iPhone and the Apple TV. The company sold 270,000 iPhone units during the first 30 hours of sales, and the device was called “a game changer for the industry”. Apple achieved widespread success with its iPhone, by October 2008, Apple was the third-largest mobile handset supplier in the world.
After years of speculation, Apple unveiled the iPad on January 27, 2010. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. Later that year on April 3, 2010, the iPad was launched in the US. It sold more than 300,000 units on its first day, and 500,000 by the end of the first week. In May, of the same year, Apple’s market cap exceeded that of competitor Microsoft for the first time since 1989.
Jobs passed away in 2011, months after stepping down as CEO, marking the end of an era for Apple, he was replaced by Tim Cook. The company continues to enjoy growth, engaging in many high-profile acquisitions, in recent years buying companies such as Beats Electronics and hardware sensor giant PrimeSense.
In the 20th century, Apple catered primarily to the home computer market, selling products which, although coming with a premium price tag were still affordable for the mass market. In the 21st century, following Jobs’ re-branding of Apple Computers Inc. to Apple Inc., Apple has focused increasingly on consumer electronics, with the iPod, the iPhone, and the iPad becoming flagship products. They continue to cater to the premium end of this market.
Value Proposition
The key to Apple’s success is majorly given to its meticulous, elegant design. Moreover, the loyal customer base formed by Apple in the initial years is still a strong standing point, with customers ready to pay time and again for flawless, high-performance, brilliantly designed devices.
Customer Relationships
Apple maintains its strong relationship with its customers by offering phone and web-chat-based customer service channels, in addition to providing in-person assistance at its various stores worldwide.
Key Activities
Apple’s key activities are investing a lot in quality control to ensure products meet the standard their customer base has come to expect. Aside from design, and quality control, branding is a huge part of what Apple does. Apple is extremely conscious of controlling the image it projects and it has painstakingly and consciously cultivated an image of quality, precision, sophistication, and class that enables it to justify the higher price tags its products command relative to its rivals.
While home computer sales comprised the majority of revenue for most of Apple’s history, in the last decade, this has changed as Apple has focussed on smaller consumer electronics. For FY 2022, the sale of iPhones generated between 40-60% of the company’s revenues and is consistently their biggest earner.
Macintosh computers were the second biggest earner in FY 2022, generating around 6-10% of the company’s revenue.
The sale of the iPad generated 5-8% of Apple’s income in FY 2022.
Sale of other products, including Apple watches and iPods generate around 8-10% of revenue.
Apple’s internet services, including iTunes, Apple Care, and Apple Pay accounted for 19.8% of revenue in FY 2022.
Apple’s Revenue Breakdown by Product for FY 2022
The key highlights of the analysis of Apple as a Tech giant are that when the need felt to a shift from the computer industry to consumer electronics, it didn’t wait for the numbers to slump, it immediately started working on newer products.
It worked really hard to maintain the quality standard and never compromised on it even if the sales fluctuated.
Another major reason for Apple’s dominance in the upper crest of digital products is the customer relations it has maintained over the years. The brand loyalty that we see when it comes to Apple’s tribe is unmatched by any other company.
The user-friendly interface, attractive updates, and excellent customer service never let Apple’s presence fade away despite the extravagant costs.
Apple also works on its advertising strategy, launching exciting ads that ultimately make it the talk of the industry. Whether the reputation is positive or negative, Apple makes sure that it does not let the popularity descend. This constant adaptation and perseverance is what makes it sit on the trillion-dollar throne.
FAQs
When was Apple founded?
Apple Computers, Inc. was founded on April 1, 1976, by Steve Jobs and Steve Wozniak.
What is Apple’s first product?
The first Apple product was launched on April 11, 1976. It was just a fully assembled motherboard, with about 60 chips.
Who is the CEO of Apple?
Tim Cook serves as CEO of Apple since 24 Aug 2011.
The success of any organization relies heavily on customer satisfaction. To enhance customer engagement and satisfaction, it is crucial to promptly respond to and support any customer queries. This is where the help desk comes into play—a suite of software tools designed to provide information and assistance to customers regarding their concerns, complaints, or inquiries about products or services. The help desk serves as a centralized platform, integrating queries from various customer-facing support channels such as live chat, email integration, web contact forms, phone, mobile, and social media.
By employing help desk or support desk software, the time taken by support agents to resolve customer issues is significantly reduced. Instead of sifting through endless emails, voicemails, messages, texts, and posts, the software organizes tickets from different platforms into one easy-to-use system. This organized approach allows support agents to provide above-and-beyond customer service efficiently and effectively.
In this blog post, we will delve into the world of help desk software and explore the top contenders for the title of “Best Help Desk Software.” Whether you are a small business owner looking to provide stellar support or a large enterprise seeking to optimize your customer service infrastructure, this guide will serve as your compass in navigating through the multitude of options available.
How to Choose SaaS Help Desk Software?
It can be difficult to choose the best help desk software for your company when there is a plethora of options available. To help you make your choice, here are some features to consider when making your decision:
Ease of Ticketing: Most importantly, you’ll want to determine whether the process of creating, routing, adjusting and closing tickets is on par with what your business needs and expects. You should be able to create a ticket for a customer and route that ticket to the appropriate team or individual who can best address it. You should also be able to make modifications to the ticket as you gain more information on the customer’s situation. And, once the problem has been fully resolved, you should be able to close the ticket and save it in your records as a resource for future inquiries.
Variety of Channels: You could adopt a separate help desk for each support channel you use, but that would be incredibly inefficient, confusing, and wasteful of funds. Rather, you’ll want to find one software that can support all of your communication channels, including email, social media, SMS messaging, and VoIP.
Self-Service Portal: Some questions are so fundamental that customers waste time contacting your support team for an answer. This is where it’s helpful to have a self-service portal that gives users get quick answers to simple questions. And, a self-service portal doesn’t just help your customers. It can also be used as an internal help desk, offering agents step-by-step guides to complex inquiries that can be easily copied and sent to customers. Rather than spending time rewriting the same troubleshooting steps, your reps will have a canned response ready to go for almost every service request.
App Integrations: Help desk software that can integrate with other apps like scheduling, project management, and internal messaging, is significantly valuable to your organization. Information that’s gained through the help desk should be stored and available on every app that you use. Additionally, all data gained externally should be uploaded to your help desk so that your information is stored in one location.
Best Help Desk SaaS Platforms
Help desk software lets you manage customer queries, faster. Support is always a key to business success, and choosing the right helpdesk solution can turn frustration into happy customers. It leads to better customer satisfaction. It also helps your support team to handle issues, queries, and feedback promptly. Let’s explore the following available support desk solutions.
FreshDesk is a customer support solution to boost the productivity of your support team. Make your customer happy and satisfied by leveraging the benefits of Freshdesk. Some questions are repetitive and time-consuming, provide FAQs and a knowledge base to customers and empower them to solve their queries. Bots are assigned to manage the repetitive task and provide the appropriate articles from a knowledge base. Some queries may need discussion with the team. collaborate effectively with the team on any ticket and provide the accurate answer within the specified time.
Its intelligent ticket assignment system assigns the ticket to the agent based on their skill and workload. Also, whenever you make any reply to an open ticket, the software notifies the customer with an email.
Features of FreshDesk
Categorize and prioritize the tickets to the right agent and make the workflow smooth.
Track all the messages from different channels and manage them in one interface.
Agent collision detection to ensure every employee works on the unique ticket.
Its thank you detector prevents reopening the ticket when a customer says thank you.
Assign different customized statuses to the ticket based on their progress.
All types of businesses and Customer Experience Management
Zendesk – Best Support Desk Software
The customer support solution by Zendesk is dedicated to enhancing the experience of both the customer and thesupport team. Seamless connectivity of multiple channels of communication empowers customers to raise their queries and get help on any communication channel they are comfortable with.
Easy to create a dedicated help center with relevant FAQ questions and a community forum. This help center will significantly reduce the workload on an employee by answering the most asked questions. It helps to reduce the response time so that your customer doesn’t have to wait.
Features of ZenDesk
One workspace to manage queries from any communication channel.
Bots are available to answer basic queries and provide appropriate solutions from the knowledge base.
Make the conversation run fast by assigning the tickets to agents based on their workload and availability.
Automated questions to gather information about the query and push it to the appropriate agent.
Intercom is a comprehensive Customer Service solution that offers a smooth customer experience through automation and human support, resulting in higher customer satisfaction and cost reduction.
Intercom provides a customizable design that allows you to align your brand and business needs. It also helps engage customers in-context and encourages action throughout their journey in the Intercom Messenger. The ticketing system enables handling complex customer requests through asynchronous tickets designed for cross-functional collaboration.
Features of Intercom:
The system can quickly generate responses, summarize conversations for other agents, and produce new help articles.
Colleagues can collaborate easily to solve complex problems and customers can track progress in real time.
View all support conversations in a centralized location.
Collaborate effectively with colleagues in real time.
Increase productivity by utilizing live dashboards, reporting, work management tools, and other optimization techniques.
Spiceworks provides a cloud-based helpdesk solution that efficiently manages IT tickets and tasks. Because your help desk is stored in the cloud, there is no need to be concerned about server procurement, backups, or maintenance.
Using Spiceworks, agents are able to efficiently track IT incidents, respond to tickets, make private comments, and promptly close them. It is possible to create custom fields to track additional information that is relevant to your business. A customizable user portal has been created for employees and customers to track the progress of their tickets.
Spiceworks also offers inventory management functionality, allowing your team to access information about current orders. This helps the staff inform customers if their order will be shipped late.
Features of Spiceworks:
Tickets are assigned to agents automatically and progress is tracked.
Collaborate with your team members by sharing support tickets and resolving issues more efficiently.
You can generate reports and easily view team performance metrics.
Monitor new tickets and determine the time it takes for your initial response.
Customers have the opportunity to share questions and ideas with others on the Spiceworks community forum.
Pricing Plans
Spiceworks is available free of cost for all users.
HappyFox provides a centralized system for managing customer queries and issues from various channels, such as email, live chat, social media, and more. It incorporates a ticketing system that organizes customer requests, allowing support agents to efficiently track, prioritize, and resolve issues.
Happyfox is loaded with amazing ticketing features that make the task of resolving the ticket much easier. Prioritize the unresponded tickets in the list and ensure timely replies to make customers happy. SLA (service level agreement) is easy to create for your agents to ensure a timely reply and other objectives by setting targets.
SLA will help to maintain a consistent workflow with targets such as time to first response, time to reach, changing status, and many more conditions. The robust dashboard of Happyfox gives a quick insight into agent activity reports, performance reports, and inflow reports.
Features of Happyfox
Classification of tickets into predefined categories.
Solve the customer ticket through collaboration with a team.
pre-fill the required and essential information in the ticket with the ticket templates.
LiveAgent is a robust and versatile help desk software that empowers businesses to deliver exceptional customer support across multiple channels. It is a comprehensive customer service platform that integrates various communication channels into one centralized system, allowing organizations to effectively manage and respond to customer queries.
It empowers your support agent with its never-ending features. Omnichannel ticketing, SLA management, and custom fields are just a small portion of the features provided by this software.
It is Fully-focused software that caters to the needs of businesses in terms of providing the best support to its customers. The interface is easy to use and most of the things are customizable.
Features of LiveAgent
Enjoy flexibility with a cloud-based call centre feature.
200+ other tool integration and 130+ ticketing features.
Agent ranking feature to monitor the efficiency of agents, customers can easily rate the service provided by the agent.
Audit log that keeps a record of every activity undertaken by the agent.
Zoho Desk is a customer service software that delivers its services to help your support team and manage the queries of customers in a much more efficient way. The insightful dashboard of Zoho Desk gives proper insight into ticket traffic and customers’ happiness rating. By monitoring and analyzing the charts on the dashboard, you can easily predict the performance of your support team.
With Zoho Desk, users can easily make custom changes to various aspects of the system. They have the ability to rename tabs, create new departments, customize email templates, define business hours, and establish help folders, all of which contribute to a personalized and efficient support environment.
Features of Zoho Desk
Automatic assignment of support tickets to the right person in the right department to fast forward the process of solving a customer’s problem.
Jira Service Management, formerly recognized as Jira Service Desk, is an IT service management solution that leverages the renowned Jira platform. The Jira Service Management was introduced in 2013 by Atlassian that delivers its customer support services to businesses. In the year 2020 Jira service management was launched and merged Jira service desk into it. Now Jira Service Management has features of a service desk along with the additional capabilities of ITSM.
Ticketing, SLA, knowledge base, and help widgets are the common features, on top of that it provides more IT business-centric support. It is focused on delivering the best software for IT service management.
Features of Jira Service Desk
Empower the business team, Dev, and IT ops to deliver a smooth customer service experience.
Categorize the queries based on their department.
Focused support solution.
Dedicated templates to streamline legal, HR, Facilities, and General service management.
Kustomer is a customer service software solution that offers varieties of features in this domain. Connect with customers and solve their problems on any channel. The task of managing customer interaction is much easier with a timeline view. All the previous interaction is placed in chronological order to deliver the best customer experience.
AI chatbot is available to reduce the workload from support staff and knowledge base to answer the FAQs. Have a quick insight into the performance of your team and individual agents with the robust dashboard of Jira.
Features of Kustomer
Direct integration with social media such as Instagram, Facebook, WhatsApp, and Twitter for instant replies to messages and comments.
Actionable data insights like order details, status, and more to serve the customer quickly.
Natural language processing detects the customer’s intent and suggests shortcuts to agents.
Gorgias is e-commerce-focused support software that helps to solve e-commerce-related problems. Communicate with the customer and solve their query by having all your customer data in front of your screen. Manage the orders, refunds, subscriptions, and many things without switching to different tabs.
As an e-commerce-centric software, it fetches your e-commerce data from your e-commerce platforms like Shopify, Magento, or big commerce and integrates it with the helpdesk. Alignment of all the previous conversations from different channels at the same interface will help you to know the customer’s perspective more efficiently.
Features of Gorgias
80+ integration options are available to increase the software capabilities.
Each ticket is categorized properly based on the channel it comes from, Like email, live chat, social media, SMS, or voice.
Automatic response to common questions like order tracking, refund status, and cancellation.
Gauge customer satisfaction with feedback and rating.
Hiver is the firstGmail-based helpdesk that makes it unique from any helpdesk software. It brings simplicity to your business and promotes human-to-human conversation by eliminating chatbots. Focused on providing the user with the best problem-solving experience, it leverages the power of Gmail and its features.
Since live chat is used widely by customers to ask questions, Hiver has integrated it into Gmail to maintain a seamless workflow. Agents do not need to switch between tools to solve problems. Team collaboration is made easier with features like transcript sharing. It helps other agents know the chat history and context of the problem.
Help Scout helps to provide support to your customers by utilizing itsintuitive interface and features. Loaded with all the primary and essential features, it also offers some additional functionalities like instant notification on the browser, custom CSS, custom domain, article suggestions, and much more.
Providing customers with the best support experience is the primary focus of any help desk software, this tool offers all the essential features to hook the customer throughout the problem-solving journey. It suggests the knowledge base articles to users based on the page URL. In simple words, it offers all the features you need to provide the best customer experience.
Features of Help Scout
iOS and Android apps to manage queries on the go.
Search and insert the knowledge base article link without leaving the chat screen.
Organize your inbox and assign different tasks to different teams in their inbox.
Chat when your team is online and provide other options when they are not.
Effectively managing customer support is always a challenging task. However, with the assistance of a cloud-based helpdesk solution, achieving customer satisfaction becomes more attainable. In today’s market, numerous tools are available, making it overwhelming to find the right one. Instead of being swayed solely by the features of different tools, it is essential to focus on their functionalities and determine if they align with your specific needs.
To gain insights into a tool’s performance, reading user reviews and evaluating real-life scenarios can be immensely helpful. Additionally, taking advantage of free trials offered by vendors allows you to experience the tool firsthand before making a final decision. By following this approach, you can carefully select the perfect tool that suits your requirements and embark on a successful customer support journey.
FAQs
What is support desk software?
Support desk software is a software product that customer service and IT teams use to serve employees or customers. Its core functions are to help service teams systematically manage support requests, provide self-service options, track and report performance and more.
What are the best Support Desk Softwares?
The following are the Best Support Desk Software
Freshdesk
Zendesk
HappyFox
Intercom
SpiceWorks
LiveAgent
Zoho Desk
Jira Service Desk
Kustomer
Gorgias
Hiver
Help Scout
What are the benefits of Support desk software?
You can organize support requests, collaborate with customers and teammates, automate repetitive tasks, improve overall customer experience Customize and rebrand to suit your business.
Who can you Support Desk Software?
Support Desk Software can be used by both big organisations as well as small firms. Support Desk Software helps you to manage customers in one place and Manage your customers in one place.
Whether you’re a startup or have a well-established online presence, Search Engine Optimization (SEO) is critical for your SaaS company to stay ahead of the competition. You want to see a return on your digital marketing effort, regardless of how much you spend (ROI).
In comparison to other digital marketing techniques, SEO is a long-term strategy that necessitates ongoing commitment. Organic traffic, on the other hand, can account for more than 40% of your company’s revenue. According to studies, 93% of internet experiences begin with a search engine such as Google, Yahoo!, or Bing.
SEO for SaaS – Ranking Factors
SEO for SaaS improves Company’s website online visibility for it to be ranked better on SERPs (Search Engine Result Pages). If SEO is done correctly, then you are bound to experience improved organic traffic and keyword rankings, which would translate to an increase in sales or lead generation. It might sound like a simple task, but it is comprised of numerous elements, and it is supposed to be a long-term process.
Among the significant challenges faced by SaaS companies, it is important to decide whether to gate the content to generate leads, or leave it as open as it is for SEO purposes.
Lead generation and search engine optimization (SEO) are both important marketing strategies that can help businesses attract and convert potential customers.
Lead generation involves identifying and targeting potential customers and then finding ways to persuade them to take a specific action, such as filling out a form or signing up for a newsletter. This can be done through a variety of methods, including email marketing, social media advertising, and paid search advertising.
On the other hand, SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs). When a website ranks higher in the SERPs, it becomes more visible to potential customers who are searching for relevant keywords. SEO involves optimizing various aspects of a website, such as its content, structure, and technical elements, to make it more attractive to search engines and improve its visibility in the SERPs.
Both lead generation and SEO can be effective ways to attract potential customers to a website and build a business’s online presence. However, they serve different purposes and can be used in different ways to achieve different goals. It’s important to understand the difference between the two and how they can be used effectively in a SaaS marketing strategy.
How to Select the Appropriate Keywords?
Since you already have in-depth knowledge about your audience, you can now come up with a checklist of technical as well as non-technical branded keywords that they are likely to search for whenever they would wish to look up your SaaS Company. On matters to do with the selection of keywords, you should focus much on the niche, which is referred to as long-tail keywords by those in the industry.
Tools such as Spyfu, SEMRush, and Google Keyword Planner will help you in keyword research work and will provide you with a list of keywords to determine the ones with the potential of generating significant traffic. With the curated keyword list in hand, you can begin to incorporate the keywords naturally all over your site to enhance the chances of being ranked high on SERPs for those specific sets of keywords. The choice of the relevant keywords and their incorporation all over the site is likely to alert more audience about your SaaS Company and improve conversion rates.
When choosing an SEO tool, there are several factors to consider:
Cost: Determine your budget and choose a tool that fits within your price range.
Features: Consider the features that are important to your business, such as keyword research, on-page optimization, backlink analysis, and website audits. Make sure the tool you choose offers the features you need.
Ease of use: Consider the usability of the tool and whether it will be easy for you or your team to use.
Compatibility: Make sure the tool is compatible with your website and other marketing tools you may be using.
Customer support: Look for a tool that offers good customer support, in case you have any questions or issues while using the tool.
Reputation: Look for a tool that has a good reputation in the industry and has received positive reviews from users.
It’s also a good idea to try out a few different tools to see which one works best for your business. Many SEO tools offer free trials or demos, which can be a good way to test out the tool before committing to a purchase.
Search Engine Optimization Tools You Need to Use
It seems like every month there is a new SEO tool being advertised and promotedon popular marketing blogs and Facebook. If you are in the search engine optimization industry you get targeted on social media by all kinds of SaaS tools, and there is no shortage of new options to try. The truth is that most of these new tools are pulling the same API data that the OG tools use — they just package them up in fancy dashboards and try to get you to sign up for a recurring subscription. It requires very little maintenance on their part and if their marketing and branding are solid, they will get plenty of SEO noobs to sign up.
No tool is going to replace the actual work required, but they can assist you and help you make calculated moves, and also help you with things like outreach. Not all of them cost an arm and a leg either; this line-up of tools is a must-have for anyone serious about SEO and invested in long-term success, whether as an agency offering services, or a company trying to increase organic website traffic. Get yourself familiar with all the popular SEO tools listed below if you haven’t yet.
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawler. SEO experts can get enough of Ahref’s Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website require improvements to help you achieve higher rankings and improved traffic. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked content within your niche. This tool also helps you in finding the right keywords.
Features of Ahrefs
It tracks keyword ranking, organic search traffic, and other key metrics to improve the SEO of your website.
Helps to find profitable keywords and optimize the content to rank higher in search results.
Conducts a complete site audit to identify any broken link or duplicate page.
Rank tracker that helps you to track the ranking of your site on a specific keyword.
The facility to find out traffic from any country, this will help you to create a content strategy.
Provides an in-depth look at your own and competitor’s website performance, including top organic search keywords and referring domains.
Ahrefs webmaster tool helps to figure out SEO mistakes to improve your site health.
Pros:
Offers a lot of free SEO tools
Huge learning resources
Chrome extension is available
Keyword and competitor analysis
Excellent support
Shows historic data
Comprehensive backlink analysis
Cons:
Some users find the UI is complex
The rank tracker can be more robust
Pricing Plan:
Plans
Monthly Price
Yearly Price (Get 2 months Free)
Lite
$99 per month
$83 per month
Standard
$199 per month
$166 per month
Advanced
$399 per month
$333 per month
Enterprise
$999 per month
$833 per month
Google Search Console
Rating
4.6/5
Best For
Checking site’s Search traffic, CTR, Impression, Search Queries, and more
Google Search Console Tool
This is one of the best SEO tools, and guess what? It’s completely FREE to use and just takes 2 minutes to get it set up. Google Search Consoleis a set of tools and resources that allow you to analyze the technical performance of your website in the SERPs and see traffic stats — all of this free data can be used to optimize your campaign and effort. The best part? Google Search Console provides information and data directly from Google. There is no third-party “guessing” or random APIs pulling data that may or might not even matter.
It provides a range of tools and resources for website owners to use to optimize their website’s visibility and performance on Google search pages. One of the best uses of the Google Search Console is looking at the search queries section. This tells you what keywords, terms, and long-tail search queries triggered pages of your website to show up in the organic results. You can see how many impressions were received, the click-through rate, and what position it shows for.
Google Search Console also notifies you in case of any technical error that occurs on your website, whether it’s a broken URL, sitemap, core web vitals, or an outage. When you find any error in your GSC, you need to fix it right away. Google is hand-delivering you the data and info needed to move up in the SERPs.
Google Search Console Tutorial for Beginners
To use Google Search Console, you’ll need to add and verify your website with Google. This involves adding a piece of HTML code to your website’s homepage or using a Google Analytics account that is linked to your website. Once your website is verified, you can use Google Search Console to view and analyze data about your website’s performance in Google search.
Features of Google Search Console
Facility to check a specific URL for any issues that affect its ability to appear in Search results.
It checks if your website is mobile-friendly or not, and if there are any mobile usability issues it automatically detects them.
Sitemap submission to help Google discover new pages on your site, and see which pages have been indexed.
Provides insights into how a site is performing in terms of clicks, impressions, and click-through rate in the search results.
It helps to check if your website is eligible for Rich Results, which are enhanced search results that can include things like images, ratings, and prices.
You can check how many pages from your website are indexed by Google.
It helps you to see if Google is experiencing any issues crawling your site and identify and fix any crawl errors that may be impacting the site’s search performance.
Pros:
Free to use
Easily identify crawling errors
Mobile-friendly check
Google rich result check
Help articles are available
Sitemap submission
Cons:
Poor customer support
The interface is confusing for beginners
Pricing Plan:
Google Search Console is Free to use.
Moz: SEO Software
Rating
4.4/5
Best For
Site tracking, link building, competitor analysis, keyword research, inbound marketing
Moz Pro: SEO Software
Moz is a name that has really evolved over the years. It is one of the best SaaS SEO tools that experts actually use. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse tool. You can get great insights not only into how your website is performing but also into how to improve it. They also have a free MozBar toolbar that you can download, free version allows you to see your store’s metrics while browsing any page.
Free SEO Tools from Moz
Their tools have improved over the years, and they have totally revamped their link exploration tool and their golden metric. Domain Authority just went over a complete makeover as well. They have two main products, an SEO toolset, and a Local SEO listing audit and submission platform. This is something that can benefit beginner and advanced SEOs alike, but for those new to the game, the on-site optimization grader is handy and does a great job of teaching users what elements need to be changed on each page to achieve an optimal score.
Features of Moz
It helps to track search engine rankings for specific keywords over time.
Analyzes a website for technical SEO issues such as broken links, slow page load times, and duplicate content.
Provides information on the quality and quantity of a website’s backlinks, which are links from other websites to the user’s website.
It finds and targets the keywords that will help a website rank higher in search engine results pages.
Offers suggestions for improving the user’s website’s on-page SEO, such as optimizing title tags, meta descriptions, and header tags.
A browser extension that allows you to see Moz data for any website you visit, including Domain Authority, Page Authority, and Spam score.
Generates customizable reports that can be shared with clients or team members.
Pros:
Provides a guide to learn SEO from basics
Free trial is available
24/7 online support
Offers some free tools
Intuitive interface
Browser extension is available
Integration with web analytic tools
Cons:
Error tracking is sometimes misleading
Hard to navigate
Pricing Plan:
Moz Pro offers four pricing plans: Standard, Medium, Large and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Standard
$67/month
$99/month
Medium
$125/month
$179/month
Large
$209/month
$299/month
Premium
$419/month
$599/month
Surfer SEO
Rating
4.8/5
Best For
SEO content creation and optimization, website audit
Surfer SEO – Best Digital Marketing Tool
Surfer SEO is a powerful SEO tool that specializes in providing digital marketing solutions to businesses of all sizes. This tool is designed to help you optimize your website for search engines and improve your online visibility. It has the ability to provide an in-depth analysis of a website’s on-page and off-page SEO. It can identify technical issues that may be preventing a website from ranking well in search results and provide recommendations on how to fix them.
It includes a keyword research tool that helps users find the best keywords to target for their website. This tool provides detailed data on search volume, CPC, and competition for a given keyword. This allows users to make informed decisions about which keywords to focus on. Additionally, it provides an analysis of the website’s backlink profile, including the number and quality of links pointing to the site, which can help users identify opportunities for link building.
Features of Surfer SEO
It provides a detailed analysis of the top-ranking pages for a given keyword, including metrics such as Domain Authority, Page Authority, and the number of backlinks.
The tool performs a site audit that checks for common technical SEO issues such as broken links, missing alt tags, and duplicate content.
It allows you to track and monitor your website’s ranking in search engine results.
Provides a keyword research tool that helps you find the best keywords to target for your website.
This tool provides detailed data on search volume, CPC, and competition for a given keyword.
Analysis of a website’s backlink profile, including the number and quality of links pointing to the site.
Detailed analysis of a website’s on-page and off-page SEO.
Pros:
NLP-based guidelines
optimization suggestions
Content Editor
User-friendly interface
Free SEO course and knowledge base
Excellent live chat customer support
Free outline generator
Cons:
No free plan is available
The keyword research tool is not as advanced as other
Pricing Plan:
Surfer SEO offers four pricing plans: Basic, Pro, Business and Enterprise Plan. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Basic
$49/month
$59/month
Pro
$99/month
$119/month
Business
$199/month
$239/month
Enterprise
Custom plans
Custom plans
Google Keyword Planner
Rating
4.3/5
Best For
Keyword research for SEO and PPC
Google Keyword Planner Tool
Google Keyword Planner is a powerful keyword research tool developed by Google LLC, the leading search engine and technology company. It is designed to assist businesses, marketers, and advertisers in identifying the most relevant and profitable keywords for their online campaigns. It has the ability to provide detailed information on keywords and phrases, including their search volume, competition, and estimated cost per click (CPC).
The information provided by this keyword research tool can be used to optimize website content, ad copy, and targeting options. This helps businesses to reach their target audience more effectively. Another important feature of Google Keyword Planner is its ability to suggest new keywords based on a user’s search query. This can be incredibly helpful for businesses that are looking to expand their reach and find new growth opportunities.
Features of Google Keyword Planner
The suggestion of new keywords based on a user’s search query.
Detailed information on keywords and phrases, including search volume, competition, and estimated cost per click (CPC).
Integration with Google Ads that allows for easy management of advertising campaigns.
Comparison of different keywords and phrases to determine the best options for a business.
Option to create custom keyword lists for specific campaigns.
Easy Integration with Google Search Console to track the performance of keywords and campaigns.
The tool provides an estimate of how much a user might expect to pay for a specific keyword or group of keywords.
Pros:
Multi-language support
Audience Insights
Customizable report
Seamless integration with Google ads and google search console
Free to use
Advanced analysis
Cons:
Difficult to get customer support
Pricing Plan:
Google Keyword Planner can be accessed free of charge. You just need a Google Ads account to use it.
Google Analytics
Rating
4.5/5
Best For
Tracking website traffic, user behavior, and conversion rates
Google Analytics – Web Analytics Tool
Google Analytics is a powerful web analytics tool developed by Google LLC, one of the world’s leading technology companies. This tool allows businesses and organizations to track and analyze their website traffic, user behavior, and conversion rates. It can track the performance of a website, including pages viewed, time spent on the site, and bounce rate. This data can be used to identify which pages are performing well and which are not.
It also offers a wide range of customizable reports and data visualization tools. This makes it easy for businesses and organizations to gain insights and make data-driven decisions. The tool can be integrated with other Google products, such as Google AdWords and Google Search Console, to provide even more detailed and actionable data.
Features of Google Analytics
Provides reports on Audience segmentation, demographics, and interests, which makes it easy for you to target the right audience.
It helps measure user behavior on a website, including pages viewed, time spent on the site, and bounce rate.
It provides a mobile app to monitor the performance of the website anywhere, anytime.
Easy integration with other Google and third-party products, such as WordPress, Google AdWords, and Google Search Console.
Provide even more detailed and actionable data.
It measures the number of visitors to a website, as well as the sources of that traffic, such as search engines, social media, and referral sites.
Measure the effectiveness of various digital marketing campaigns, including email marketing, social media, and pay-per-click advertising.
Pros:
Wide integration option
Mobile app is available
Multi-language support
Detailed analytics and reporting
Free to use
Articles to help the user
Cons:
Difficult to get customer support
Need to learn to utilize its full benefit
Pricing Plan:
Google Analytics is Free to use.
Long Tail Pro
Rating
4.3/5
Best For
Discover keywords and calculate Keyword difficulty
Long Tail Pro – Top SEO Tool
Long Tail Pro is a keyword research tool that is designed to help digital marketers, SEO professionals, and content creators identify profitable long-tail keywords for their campaigns. It provides detailed metrics for each keyword, including search volume, CPC, and competition level. This makes it easy for users to evaluate the potential profitability of each keyword.
To enhance the research capabilities, it offers a range of features, such as a keyword tracking tool, which allows users to monitor their rankings for specific keywords over time. A link analysis tool, which provides information on the quality and quantity of links pointing to a particular website. Its ability to analyze the competition for each keyword provides valuable insights into the strengths and weaknesses of competitor’s campaigns.
Features of Long Tail Pro
It optimizes the campaigns and improves rankings in search engine results pages (SERPs).
Helps to find out long-tail keywords with low competition and high search volume.
Show you the top keywords that a specific website is ranking for.
Potential to fetch the top 10 websites that are ranking on the specific keyword.
Competitor analysis to figure out why your competitors are ranking on a keyword.
You can track your website’s ranking for specific keywords in Google and Bing.
Provides suggestions for related keywords that users can use to expand their research.
You can save your projects and keywords list for future reference.
Pros:
Integration with Google Analytics and Google Search Console
Site audit and backlink analysis
Free training and trial
Rank tracker
In-depth site audit
Cons:
Limited features
Costly compared to other tools
Pricing Plan:
Plan
Pricing
Annual Starter
$297/Year
Annual Pro
$537/Year
Annual Agency
$1177/Year
Monthly Starter
$37/Month
Monthly Pro
$67/Month
Monthly Agency
$147/Month
Ubersuggest
Rating
4.2/5
Best For
keyword research, similar websites finder, keyword ranking
Ubersuggest SEO Tool
UberSuggest, developed by Neil Patel, is a keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top-ranking SERPs for them.
From short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. The metrics they include in their report are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO, and paid PPC teams, this tool can help determine if a keyword is worth targeting and how competitive it is.
The Definitive Guide to Ubersuggest for SEO and Content Marketing
Features of UberSuggest
Generates a list of blog post and article ideas based on a user-provided keyword.
Analyzes a website’s backlinks, organic search traffic, and top organic keywords.
Measures website’s overall performance and provides suggestions for improvement.
Provides the list of top-ranking pages for a specific keyword, along with data such as search volume, CPC, and competition level.
Shows how difficult it will be to rank for a specific keyword based on the competition.
Gives an overview of the website’s traffic, backlinks, and top organic keywords.
Analyzes the keyword density, readability, and other factors of a webpage’s content and gives suggestions for improvement.
You can track the search engine rankings of your website and individual pages for specific keywords.
Pros:
Easy to use
Knowledgeable blogs to learn
Provides lifetime plan
Cheaper than other SEO tools
Interactive dashboard
Chrome extension is available
Cons:
Lack of automated reports
Limited database
Pricing Plan:
UberSuggest offers three pricing plans: Individual, Business and Enterprise/ Agency. 7-day free trial is available. Have a look at the pricing details of each package.
Plan
Lifetime Price
Monthly Price
Individual
$120/Lifetime
$12/month
Business
$200/Lifetime
$20/month
Enterprise/Agency
$400/Lifetime
$40/month
Screaming Frog
Rating
4.6/5
Best For
SEO reports and technical audits
Screaming Frog SEO Spider Website Crawler
Experts love how much time they save by using this tool. Screaming Frog is a website crawler tool that allows you to crawl websites’ links, images, CSS, scripts, and apps from an SEO perspective. It is particularly useful for identifying technical SEO issues on a website, such as broken links, duplicate content, and chains and loops. The tool can also be used to extract data from websites and to analyze the on-page elements of a webpage, such as meta title tags, meta descriptions, and heading tags. SEO Spider’s other features include reviewing URLs blocked by robot.txt or tag directives. You can generate XML sitemaps, integrate with Google Analytics, Search Console, and Page Speed Insights APIs and fetch user and performance data. Screaming Frog is available as a desktop application for Windows, Mac, and Linux. The license fee is minimal, and it’s billed annually. It’s a very smart investment.
Features of Screaming Frog
You can schedule crawling on a regular basis.
It crawls a website just like a search engine and identifies all of the URLs, links, images, and other elements on the site.
Once a website has been crawled, it provides detailed information about each page, including the page title, meta description, headers, and more.
You can customize the crawl settings, such as setting the user agent and to apply custom filters to the data being collected.
You can limit the number of URLs that will be crawled, in order to save time and resources.
customize the crawling process with the ability to set up custom user agents, crawl specific sections of a website, and exclude certain pages or content.
It provides detailed, customizable reports that can be exported in various formats.
Pros:
Accurately identifies technical SEO issues
Free plan is available
Integration with Google Analytics, Pagespeed insights, and Google search console.
Sitemap generation
Scans all pages on a website
Also extracts metadata
Cons:
Limited learning resources
Non-user-friendly interface
Poor support
Pricing Plan:
Screaming Frog offers a Free version and a Paid version. Have a look at the pricing details of paid plan.
Google Trends is a free tool from Google that provides data and graphs on the popularity of specific searches on Google and YouTube. Google Search Trends helps you track timeless keywords for your pages, as well as hot trends that will pass. It’s an essential tool if you want to climb the rankings on Google and drive qualified traffic to your site.
The platform’s diagrams and data can help you in creating your search engine optimization (SEO) strategy and keep you current on in-demand keywordsin your line of work. The tool has sections for exploring your chosen terms, examining trending searches, and looking over a specific year’s leading search topic history — reaching back to 2001. From keyword research to content marketing, you have a unique window into the habits of searchers. You get to study the leading keywords on Google and apply them to your SEO optimization.
The Best SEO Tools
Features of Google Trends
Provides a list of search queries that have recently seen significant increases in popularity.
Compares the search volume of multiple terms over a specified time period.
The website can display data for specific regions and languages that allow users to compare search trends in different areas.
It provides data on search trends over a period that allows you to see how search queries have changed over the years.
You can compare the relative popularity of different search terms, which can be useful for keyword research and search engine optimization (SEO).
Provides data on search trends in real-time, so you can stay up-to-date on the latest search trends.
It also shows the related queries which are searched by people along with the main query.
Pros:
Search query trends for a different region
Data-driven insights into trending topics
Easy to use
Comparison chart
Google help articles
Shows historic trend
Cons:
Limited related keywords
Poor support
Pricing Plan:
Google Trends is Free to use.
Keywords Everywhere
Rating
4.6/5
Best For
Find long-tail phrases with search volume, CPC, and competition data.
Keywords Everywhere – Best SEO Tool to Find Keywords
Keywords Everywhere is a browser add-on that is used to find keywords and can be installed on either Firefox or Chrome. It is a tool that allows access to keyword metrics for any list of keywords and lets you download it in formats like Excel, PDF, or CSV. This tool saves you a lot of time that otherwise would have been invested in copying data from a website while finding search volume for another. Search volume is nothing but an average of the searches that people have performed for a particular keyword in a period of the last two months. This tool shows you monthly search volume, Cost-per-click, Adwords competition data, and trend data of multiple keywords on multiple websites.
Features of Keywords Everywhere
Provides search volume, CPC, and competition data for a variety of keywords on multiple websites.
The tool will provide you with a list of related keywords that you can use to expand your keyword research.
It allows you to create lists of keywords and save them for later use.
Integration with a variety of other SEO and marketing tools, such as Google Analytics, SEMrush, Ahrefs, and Moz.
You can adjust settings such as the number of results to show and the currency to use for CPC data.
The ability to analyze the performance of a list of keywords over time.
Keyword research for organic and paid search.
Pros:
Browser extension for chrome and firefox
Multi-language support
Pay-as-you-go pricing plan
Provided API keys
Historic trend data from 2004
“People also search for” insights
Easy-to-use interface
Wide range of integration
Cons:
Features are basic
Limited to keyword research
Pricing Plan:
Keywords Everywhere is Free to use.
SEOquake
Rating
5/5
Best For
On-page SEO audit, keyword research, compare domains and URLs, examine internal and external links
SEOquake – Best SEO Tool
SEOquake is a free browser extension that allows you to check any webpage for numerous SEO parameters. It has some great features that help you optimize your website. SEOquake features include an SEO bar which is an interactive search bar that adjusts according to your needs while you are searching a webpage. The SEO dashboard, with the click of a button, opens a compact lightbox with an SEO brief overview including Page, Domain, and Backlinks details. You can also use keyword analysis by generating a detailed report of keywords found on the webpage. Also, you can create real-time SEO audits, examine internal and external links, compare domains and URLs in real time, and export all that data into a file.
Features of SEOquake
Keyword density analysis helps to check the density of specific keywords on the webpage, which can help identify areas where the website’s content may need to be optimized.
Provides a detailed analysis of the webpage, including information about the page’s title and meta tags, headings, and images.
SEO-related metrics for any website, including Google PageRank, the number of indexed pages, and the number of backlinks.
Helps to check the number of internal and external links on a webpage, as well as the anchor text and nofollow status of each link.
Facility to export the data you’ve collected in a variety of formats.
Conducts SEO audits to identify potential technical issues that might affect the website’s performance.
AnswerThePublic is a “Make Life Better Tool” built by the people behind CoverageBook. It is a keyword tool that imagines suggestions of autocomplete sentences on google and creates useful phrases and questions that people are asking regarding a keyword. It has categories that answer questions with the 5 Ws and the “How”,” can”,” which”, and “will”. It is a treasure of consumer insight for creating fresh and ultra-useful content, products, and services. Imagine having something like this and it could mean that we could actually be reading customers’ minds and determining what they actually want.
Features of Answer The Public
Search for questions and keywords in specific locations, which can be useful for local SEO or targeting specific regions.
A visual representation of questions and keywords organized by question word (e.g. “what,” “how,” “why,” etc.)
The ability to see the most common questions being asked about a particular topic or keyword.
Provide the data in the form of questions, prepositions, and comparisons.
Provides related keywords and phrases that can be used for content creation, SEO, and keyword research.
It supports several languages, including English, French, German, Spanish, Italian, Portuguese, and Dutch.
The ability to download the data in CSV or Excel format.
Pros:
Lifetime plan pricing plan
Free trial is available
Automated search alert
Downloadable images
Huge learning resources
Cons:
Features are limited to keyword ideas
Customer Support is limited to email
Pricing Plan:
AnswerThePublic offers three pricing plans: Individual, Pro and Expert. 7-day free trial is available. Have a look at the pricing details of each package.
Plan
Lifetime Price
Monthly Price
Individual
$99/Lifetime
$9/month
Pro
$70/Lifetime
$99/month
Expert
$149/Lifetime
$199/month
SEMrush
Rating
4.6/5
Best For
keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
SEMrush – Top SEO Tool
SEMrush is a one-stop shop for all your SEO needs. It is a tool that provides you with the most accurate data on your competitors and allows you to analyze their top-ranking content. Another feature that’ll be of great help is the organic keyword finder which allows you to review the topmost organic keywords for your website to help you strategize your SEO plans. SEMrush helps you with measurable results from online marketing for SEO, content marketing, PPC, and social media marketing.
Features of SEMrush
Site audit tool that checks for technical SEO issues and provides recommendations for improving a website’s search engine visibility.
Reporting and export functionality to create custom reports and export data for further analysis.
Tools for analyzing the performance of paid advertising campaigns, including data on ad copy and landing pages.
Competitor analysis tools that enable you to see the keywords, ads, and backlinks of your competitors.
Comprehensive keyword research and analysis, including keyword difficulty scores and CPC data.
Helps to research keywords and find the best ones to target for your website and content.
It crawls the pages of your website and helps to optimize it for ranking.
Pros:
Historic data since 2014
Easy-to-use interface
Free account to utilize limited features
Demo is available
Content outline builder
Integration with web analytics tools
Knowledgeable Help Center
Cons:
Some users reported higher pricing
Limited support
Pricing Plan:
SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$99.95/month
$119.95/month
Guru
$191.62/month
$229.95/month
Business
$374.95/month
$449.95/month
Bing Webmaster
Rating
4.0/5
Best For
Monitor the overall health of your website and helps you see how your customers are finding your site
Microsoft Bing Webmaster Tool
Microsoft Bing Webmaster is an SEO tool that helps you get deeper insights into your website. Planning to increase the traffic on your channel? Bing Webmaster fetches your site’s performance data and helps you optimize page rankings. The tools let you analyze your site activity, and backlinks, manage keywords and improve your site’s personality. In addition, it contains SEO reports and an on-demand site tool that checks for common SEO glitches.
Features of Bing Webmaster
Submit a sitemap of the website to Bing, which can help Bing discover and crawl new pages on the site.
It shows the top keywords that people are using to find a website on Bing.
Provides information on how many of a website’s pages are indexed by Bing and any issues that may be preventing Bing from indexing certain pages.
Shows details such as when Bing last crawled your site, and any crawl errors that occurred.
Details such as how website pages are displayed in the search results, including the title and description that Bing is using.
The number of websites linking to a website and the anchor text used in the links.
Allows website owners to specify the geographic location where they want their site to be displayed in Bing’s search results.
Pros:
Free to use
Monitors the ranking of the site
Helps to optimize the content
Sitemap submission
Detailed analytics
Easy to use
Cons:
Limited data compared to google search console
Pricing Plan:
Microsoft Bing Webmaster is Free to use.
Majestic
Rating
4.3/5
Best For
Backlink Analysis, Competitor research, Compare sites, Business profile checker
Majestic SEO Tool
Majestic.com is all about backlinks. It boasts itself as one of the best SEO backlink checkers that optimizes your link intelligence data. Its features include a site explorer summary that provides you with an overview of a website’s link profile, a Topics Report where you find out everything about a website, and a list of metrics including Trust Flow, Citation Flow, Topical Trust Flow, External Backlinks, Referring Domains, Referring IP Addresses, Crawled URLs, Indexed URLs and more. Majestic has launched a new feature called Link context which is a paid feature (rest is free) that helps you find and audit backlinks. With this feature, you can browse and filter a link search more effectively.
Features of Majestic
Shows the results in a variety of formats, including a graph, table, or CSV file.
Domain comparison feature to help users to compare the backlink profile of two or more websites.
Explores a website’s backlink profile, including the number of links, referring domains, and top anchor text.
You can request to crawl a specific website or page, which can be useful for troubleshooting backlink issues or for tracking the progress of a new website.
You can check multiple websites backlinks at once using the Bulk backlink checker feature.
Provides detailed information on the number and quality of backlinks pointing to a website, including the top linking domains and the anchor text used in those links.
The Fresh Index shows the latest backlinks to a website.
Pros:
Provides API access
Custom report
Browser plugins are available
Wholly dedicated to link analysis
Help articles are available
Cons:
Poor customer support
High price for only backlink analysis
Not intuitive interface
Pricing Plan:
Majestic offers three pricing plans: Lite, Pro and API. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.
Keyworddit is a free SEO tool that extracts keywords from subreddits. Subreddits are threads to conversations on Reddit. Keyworddit works by searching for a specific subreddit or multiple subreddits and extracting the most frequently used words and phrases from the discussions and comments within those subreddits. The tool then organizes the extracted keywords into a list, which can be used for keyword research and optimization purposes. You can extract up to 500 keywords with search volumes.
Features of Keyworddit
It allows you to enter a subreddit and generate a list of keywords related to that topic.
Option to filter the generated list of keywords by word count, relevance, and more.
Helps you to optimize your website content for the keywords you select.
Offers suggestions for related keywords that users might not have thought of.
It helps to find out low competition keywords that eventually lead to a high chance of ranking.
Keyword volume insights that come from a huge database of grepwords.
Pros:
Free to use
Easy to export the keywords
Provide search volume
Finds low-competition keywords
Enhance the capability of Reddit
Auto-suggestion
Cons:
Subreddits with less than 10,000 subscriber doesn’t come in auto-suggest
No support
Pricing Plan:
Keyworddit is Free to use.
Optimizely
Rating
4.2/5
Best For
Content marketing, A/B testing and monitor websites in real-time
Optimizely – Digital Experience Platform
Optimizely is a digital experience platform that helps developers build and run A/B tests on websites. Optimizely Full Stack is another feature that helps you improve your deep-end coding requirements for websites, mobile apps, business logic, and voice bots. The platform offers products like- rollouts, full-stack, web experimentation, optimization-as-a-service, and much more. It also has expert solutions for marketing, engineering, product, and data teams. Industries like media, travel, finance, tech, and retail can also avail of these solutions.
Features of Optimizely
Empower businesses to test different variations of their website or app to see which performs better through the A/B test.
Helps to optimize mobile apps to improve user engagement and conversion rates.
You can create and run tests without any coding knowledge, making it easy for anyone to use.
Provides detailed data and insights on test results, conversion rates, and user behavior.
Helps to create personalized experiences for different segments of the audience.
It targets specific audiences based on factors such as location, device, or behavior.
Allows businesses to make data-driven decisions on which changes to make to their website or app to improve performance.
Pros:
User-friendly dashboard
Detailed data and insights
Customizable targeting
Seamless integration with other tools
Learning resources are available
Best for A/B testing
Advanced Targeting
Cons:
Pricing is not disclosed
Limited support
Pricing Plan:
Optimizely offers custom pricing plan, contact vendor to get a quote.
KWFinder
Rating
4.5/5
Best For
Keyword research and content marketing
KWFinder – Keyword Research Tool
KWFinder is yet another keyword tool that finds thousands of hidden long-tail keywords using Google’s autocomplete API. It allows users to enter a seed keyword and receive a list of related keywords, as well as information about their search volume, cost-per-click (CPC), and ranking difficulty. KWFinder also provides a feature called “Questions” that generates a list of questions that people are asking about a specific topic on the internet.
It is commonly used for search engine optimization (SEO) and content marketing purposes. By identifying the most relevant and popular keywords for a specific topic or industry, users can optimize their website content and marketing strategies to attract more visitors and potential customers.SEO experts, PPC professionals, online marketers, and content creators can easily optimize their keyword searches using this tool.
KWFinder Tutorial: Easy Keyword Research Guide for Beginners (KGR Technique & Autocomplete)
Features of KWFinder
Provides a difficulty score for each keyword, which takes into account factors such as the strength of the top 10 results and the number of backlinks required to rank for that keyword.
Gives the top results for a keyword and analyzes the backlinks, social signals, and other data for each website.
KWfinder will provide a list of related keywords with search volume, CPC, and other metrics.
Just enter a website or a keyword and KWfinder will show the top keywords that website is ranking for.
It allows users to research keywords in different countries and languages and provides localized search volume data.
Suggests new keywords by analyzing the questions that people are asking on search engines.
Pros:
10-day free trial
Historic data
Localized search volume
User-friendly interface
Multi-language support
Keyword difficulty score
Comprehensive keyword data
Cons:
Does not currently offer integration with other SEO tools such as Ahrefs or SEMrush.
Free plan is not available
Pricing Plan:
KWFinder offers three pricing plans: Mangools Basic, Mangools Premium and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Mangools Basic
$29.90/month
$49.00/month
Mangools Premium
$44.90/month
$69.00/month
Mangools Agency
$89.90/month
$129.00/month
Spyfu
Rating
4.6/5
Best For
Keyword research and competitive intelligence
Spyfu SEO Tool
Spyfu, originally GoogSpy, is an analytics company that specializes in research of keywords, PPC, and SEO. It also gives you the ad history and keyword search by your competitors which can be extremely useful in marketing campaigns. A special feature Kombat, helps you analyze how to level up with a competitor, which area of marketing are they putting their money in, and what are their common and unique keywords. Overall, Spyfu helps you increase your website traffic, track keyword rankings, and make better connections.
Features of Spyfu
It provides detailed information on a business’s competitors, including their top organic and paid search keywords.
You can see the ad copy and landing pages used by your competitors, which can provide insights into what strategies are working well.
Detailed overview of any domain name, including organic and paid keywords, backlinks, organic and paid visibility, and paid search ads.
Keyword research tool that provides the estimated search volume, CPC, and competition for those keywords.
Set up alerts to get notified when your competitors make changes to their online advertising campaigns.
Allows you to see the ads that their competitors are running on Google and Bing.
Rank tracking feature to track the rank of your website and pages over time.
Pros:
Backlink builder
Excellent support
More focused on competitor analysis
Competitors paid campaign tracking
Keyword ranking history
Mini video tutorial to learn the tool
Custom branded reporting
Cons:
No free trial and no free plan
Advertising spend is not always accurate
Pricing Plan:
Spyfu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Basic
$16/month
$39/month
Professional
$36/month
$39/month
Team
$149/month
$299/month
Woorank
Rating
4.3/5
Best For
Link Building, Keyword Research, and SERP Rank Tracking
Woorank – digital marketing tool
Woorank is an all-in-one digital marketing tool that provides users with in-depth insights into their website’s performance. With Woorank, users can analyze their website’s SEO, mobile compatibility, social media presence, and overall performance. The tool also provides information on the website’s traffic, backlinks, and keywords, as well as its competition.
Features of Woorank
It checks a website’s backlinks and provides information on the quality and relevance of those links.
Analyzes a website’s content, including its quality and relevance, and provides recommendations for improvement.
Provides stats including load time, mobile responsiveness, and accessibility.
Detailed reports on various aspects of a website, including technical issues, content, and link building.
Allows you to compare your website’s performance to that of your competitors.
You can choose which sections of the report you want to generate and customize the appearance of the report.
Advanced keyword research and tracking tool that helps
Pros:
14-day free trial
Excellent support
Modern and user-friendly interface
Knowledge resources
Browser extension is available
Offers complete digital marketing solution
Cons:
Doesn’t offer any free plan
The monthly plan is little bit expensive
Pricing Plan:
Woorank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$$53.25/month
$79.99/month
Premium
$133.25/month
$199.99/month
Enterprise
Custom Price
Custom Price
Siteliner
Rating
3.4/5
Best For
SEO audit, find duplicate content and broken links
Siteliner – Free SEO Tool
Siteliner is a free tool that lets you explore your website, pointing out issues that affect your site’s quality and search engine rankings. It also helps you discover duplicate content and broken links. It identifies pages that form a pattern and crawl through your site to give you prominent search engines. Siteliner also provides a standard XML sitemap for your site with a detailed Siteliner Report.
Features of Siteliner
Checks for duplicate content on the website to improve the ranking.
It helps to identify broken links on the website and provides a list of all the broken links found.
Overview of the internal link structure of the site including the number of internal links per page and the most linked-to pages.
It shows the number of pages indexed by search engines and the percentage of the website that has been indexed.
Gives recommendations for optimization and improvement, including suggestions for fixing duplicate content, broken links, and other technical issues.
Benefits of Using SEO Tools For B2B SaaS Businesses
Using SEO tools can provide many benefits for B2B SaaS businesses, including:
Improved search engine rankings: By identifying and fixing issues on your website, SEO tools can help improve your search engine rankings and increase the visibility of your website in search results.
Increased website traffic: Higher search engine rankings can lead to increased website traffic from potential customers who are searching for relevant keywords.
Enhanced user experience: SEO tools can help improve the overall user experience on your website by identifying and fixing issues such as broken links, slow page loading times, and duplicate content.
Increased conversions: By improving the visibility and user experience of your website, SEO tools can help increase conversions, such as sales or sign-ups.
Competitive advantage: By using SEO tools to optimize your website and improve its visibility in search results, you can gain a competitive advantage over other businesses in your industry.
Overall, using SEO tools can help B2B SaaS businesses improve their online presence and reach, attract more qualified traffic, and drive more conversions.
Conclusion
SEO for a SaaS Company encompasses strategizing on your target audience, your site usage, and its online visibility. Search Engine Optimization (SEO)is a long-term process that sometimes tends to be challenging. Every tool is meant for various needs like link building, keyword research, content optimizations, and technical SEO. However, you don’t have to be overwhelmed by dozens of SEO tools and SaaS subscriptions to see great results. All the tools mentioned above will help you hit the right nail on the head and achieve higher rankings on the SERPs.
So, you can choose any tool as per your business needs.
FAQs
Which are the best tools for SEO?
Some of the best SEO tools are listed below:
Ahrefs
Google Search Console
Moz
Ubersuggest
Screaming Frog
Keywords Everywhere
SEOquake
Answer The Public
SEMrush
Google Trends
How do SEO tools work?
SEO tools work by analyzing various aspects of a website and its presence on the internet and providing recommendations for how to improve its search engine rankings.
What is SaaS SEO?
SaaS SEO is the practice of increasing the quantity of organic traffic for a Software as a Service company website. It helps in improving ranking on the SERPs for a list of relevant keywords.
How to determine the cost of SEO service?
It’s difficult to provide a specific cost for SEO, as it will vary depending on the specific needs and goals of the business. It’s important for businesses to carefully consider their budget and the potential return on investment (ROI) when deciding how much to invest in SEO.
What are Google SEO tools?
Google SEO tools are listed below:
Google Search console
Google Analytics
Google Webmaster
Google Trends
How important is SEO for SaaS businesses?
SEO is an important part of any SaaS business’s marketing strategy, as it can help to drive organic traffic and increase visibility in search results. It’s worth investing time and effort into implementing effective SEO strategies to help ensure the long-term success of the business.
Deepanshi Kashyap
