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  • Master The Art Of Newspaper Advertisement

    Marketing is an area where every company owner will have to look at, regardless of what part of the business they are at. There are many options available in the market. One of the most common of these for the past few decades is newspaper advertising. The ads can do a lot more than just advertise one item or one sale. They are a good way to reach large numbers of people, especially those aged 45-plus age group who tend to read the paper while younger groups tend to get their news from television.

    Like all form of advertising the print ad depend on lots of things the size of ad(s), name of the publication(s), at what section of the paper the ads in, the frequency of adds run, and whether color use in ads or not. When we look at the newspaper is divided into columns. The newspaper ads are sized according to a very set formula which is a certain number of columns wide and a certain number of inches long. Multiplying these two numbers will give the number of “column inches” of the ad, which determine the ad’s cost.

    What is Newspaper Advertisement?

    Newspaper display advertising is a form of newspaper advertisement. A  Newspaper advertisement is the longest-running form of advertising available for business to market their products and service. In terms of small readership, companies will be target a specific group of people that may be interested in their products and service. As the name suggests that involve running an ad for business in any publication.

    Types of Newspaper Advertisement

    To start with a newspaper advertisement it is very much essential to know the types of newspaper advertisement i.e. Text Classified Ad, Classified Display Ad, and Display Ad. Let’s discuss these types of ads.

    1.Text Classified Ad

    These ads are an economical way to go about a newspaper advertisement. It has only texts classified section of the newspaper. These types of ads are commonly used by some job openings, matrimony, name change, lost, and found.

    2.Classified Display Ad

    These are the short text messages that contain different destination information. Mostly the ads are private-label information. This ad type of format has no limit of text or words or characters. This category of advertisements is an impressive and eye-catchy way of advertising.

    3.Display Ad

    Display advertising is defined by ads(graphic, or text) that appear in specifically designated areas of the newspaper. Display ads can take various forms including banners, images, buttons, videos, rich media, and more.

    Indian media companies
    Indian media companies

    Advantages of Newspaper Advertising

    There are many advantages of newspaper advertising. Below are some advantages:

    1.Better Reach

    The printed media like newspapers and magazines are the most inclined to pay attention to more extended periods of time.

    Almost 70-80 % of the citizen in a country read newspapers every month. This shows that print advertising has massive potential to reach the message to the readers and encouraging them to act.

    2.More Focused on Targeting

    Depending on the types of publications, many newspapers offer ways in which businesses can target particular audience groups. Another way for getting more focused is by using a niche population to target a specific demographic.

    3. Affordability

    Newspaper advertising costs vary and can get expensive if don’t do it in the right way. When done well newspaper advertising costs less per thousands of readers.

    4. Flexibility

    There are many types of newspaper ads like classified, inserts, and boxes. Also , inserts vary in several ways like catalogs, cards, single sheets, and more.

    Then each of these is further customized to come in large or small formats. The ads publishers have the flexibility to choose the exact size, location, and design of the ad. More newspapers have a lot of team of designers who are work with the client to create the ads.

    5. Better Engagement

    It is similar to better reach, the majority of newspaper readers are much more engaged with newspapers because they value the news more Whether it’s print or digital, newspaper readers are highly engaged and super attentive.

    6. Inspires Action

    A lot of people take action after seeing a newspaper ad especially the insert- in a study, 30% of the users went online or to go to the store to acquire more information.

    7.Bridges the Gap Between Online and Offline

    Even the newspapers are print still in this digital age 34 % of the consumers trust print advertisements more than search engine ads.

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    Newspaper Advertising Costs

    Newspaper advertising cost depends on many factor. Following are the list of factors:

    • Size of the ad itself- Newspaper ads are sold in column inch, so larger ones which require more print or digital real estate is going to cost more than the smaller ones.
    • Ad placement- putting the ad on the front page is more costly than the back page or any other page. Also, the position of the ad is very much an important factor.
    • Frequency of ad running- Daily running the ad in the newspaper or running the ad in monthly and weekly is a factor. Daily newspapers cost more than the monthly or weekly, but more the ad run it will cost less over time. In the world of newspaper advertisement more a person willing to buy that person will get more discounts.
    • Ad types- Different types of add have different rates. For example, the Service classified add cost less than box ad on an editorial page.
    • Circulation- The higher circulation of the newspaper more spending on advertising will be profitable. The national newspapers ad have more cost than an ad in local newspapers.
    Top Spenders in Indian Advertising
    Top Spenders in Indian Advertising

    Secrets for Effective Newspaper Advertising

    • Choose the newspapers carefully
    • Pay attention to your competition
    • Not Including Contact Details
    • Not Including a Call-to-Action
    • Creating Information Overload
    • Including Meaningless Imagery
    • Forgetting to Create Urgency

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    Tips to Good Ad Layout of Newspaper Advertising

    • Grab the Reader’s Attention – Newspaper advertisements are easy to miss if the ads don’t stand out. Normally readers look at the current news and events; in this, if you grab the reader’s attention with the ad, there is a higher chance that the readers will respond.
    • Focus on Flow – An effective ad layout must flow together. Most readers skip the body of the advertisement if their eyes do not flow automatically to the title. Factors that affect this are the amount of whitespace, the size and location of the logo, and the placement of the copy.  Following points keep in mind:

    The largest part of the advertisement is a picture that must be 60% to 70% of the ads space.

    People read from top to bottom and left to right so you must place the body copy below the main picture which is 15% of the ads space.

    In the bottom right corner of the page, you should place the company logo which is 5% of the page.

    • Choose Simple, Readable Fonts – The fonts you choose are central to your design and layout. Never use fonts that are difficult to read; instead, choose ones that are easily picked up but by the eye.
    • Keep Font Sizes Consistent- Be consistent. Instead of using large fonts within your text, use it for your call to action or your title. Random large words have impact on readers and it will be visually distracting.
    • Minimalist Designs – One more important tip is that when creating your newspaper ad is to choose a minimalist design. Don’t let your ad will look too crowded or busy if possible make use of the white space where you can.
    • Color Schemes- Color have the effectiveness of the ad. Too many colors make the ad messy and disorganized. Find that color which will be well suitable.
    • Choose the Flat Look- When developing the ad avoid the 3-D effects, too many shadows. These type of ads are popular before 10 years ago. Now days flat ads are more impactful to the readers.
    • Pay Attention to Alignment- If the ad is aligned well it will look more superior and professional compared to those around it. Since a newspaper is aligned with columns, pictures, titles, horizontal and vertical spacing, and picture aspect ratios, your ad should follow this system.
    • Manage Free Space with Care- White space is important to making the ad more crisp and well arranged but too much empty space create a problem. Large holes and more spaces makes the ad unprofessional. The white space should be in such way it stands out and looks fresh and elegant.

  • How To Start Your Home Repair Business

    Starting up with a business is an idea that can fascinate you. But if your niche is finding out how to start your home repair business, then you might need to think a bit different. The first thing you need to know this is different from any finance-related business. This is because it is related to service and not product. You can put on show your product to if you have a product-related business. But when you are getting involved in service, you need high rated reviews from your clients. This is important for you to attract more sponsors as well.

    If you have a prior idea regarding mending a crack or repairing any leakage, paint a wall or anything related, then you might not need too much study on your content. Just make sure you cover all minor as well as huge skills on home repairing. Then you can shift your focus on how to start your home repair business. You need to gather more information on your business skills as well.  Be it a large scale business that you are planning for or a small business, your business skills to be brushed properly.

    Let us plunge more into finding out how to start your home repair business.

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    Basic Needs

    So, we will initiate the few basics before moving directly into the hard-core business facts. First thing first, you need to be clear about the services that you have mastered on. However, apart from your personal skills here are a few things that you can think about keeping in your catalog before you start digging about how to start your home repair business.

    First 5 steps guideline
    • Deep house cleaning
    • Garden Services
    • Apartment prepping
    • Interior decorator
    • Handyman services
    • Pool and fountain maintenance
    • Leakage and repair services
    • Air duct cleaning
    • Cabinet services

    Now let’s get into the major facts about the

    Have A Plan

    After you have come up with your niche, you can shift your focus on plotting out all the nooks and croon. You start planning out a strategy which will be the Holy Grail throughout your business. The plan should include every step chronologically. The steps should include starting your process of taking up the offer from a client to the end of the service.

    Choosing Equipment

    You have to be very specific and wise while choosing the equipment for your service. Here you might need to invest a major amount since you would like to invest in the best quality products available in the market. Also, ensure that they have can serve you for a long time.

    Few types of equipment that can be listed are listed below.

    how to start a home repair business_startuptalky
    How to start a home repair business
    • Hammers
    • Screwdrivers
    • Pliers
    • Wrenches
    • Grip Vises
    • Flashlights
    • Cordless saw
    • Stepstool
    • Ladder
    • Paintbrushes
    • Rollers

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    Hire Staffs

    You alone might not possess all the qualities required for knowing about how to start your home repair business. You need to hire others to work under you. For that, you can contact some hiring agencies as well as you can put out advertisements directly about the required skills that you are looking for. In this way, you can also let people know that you are a growing business and is open to others.

    Set Up Shop

    Since you have a little idea about how things should fall in its place, it is time to set up a physical shop so you can store all the equipment and other required things. In this way, you can also put an assurance to your clients that they can reach out to you in case they need to.

    To set up your shop, you need to set a few other things that include your question of how to start your home repair business. They are the following.

    • Choose a name for your business
    • Choose a business structure
    • Have a unique logo
    • Make business cards
    • Get a business bank account

    Transport Services

    It is important to get a proper vehicle to mobilize your business. Since you will need to visit places along with your men, you need to look after the suitable way to commute and be available to the location of the venture.

    maintenance business ideas_startuptalky
    Maintenance business ideas

    Liability Insurance

    Handyman’s insurance is an essential part of knowing how to start your home repair business. There is a wide variety of insurance plan you can go through and choose. In case you own a small business, you can invest in the lesser amounts and save money for further use. The insurance will help you to cover things like any damage to the property, any medical expense, legal fees or any settlement charges.

    Financial Outlook

    If you are looking for the next step to find out how to start your home repair business, then you need to know the financial investment is the one. You need to set aside a considerate amount of money, both cash and credit, to start. You have things like rent, bills, types of equipment, staff remuneration, legal fees and other small expenses to think about. You can also go for a small loan but that is another complex process to cover. So it is better you start accommodating capital from other sources which will not include much fuss.

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    Keep Contacts

    Keeping contacts with suppliers and subcontractors is a major advantage that you can possess. In a way, you will get to know about the materials that will be helpful for you and also another way you will be able to market your business with them. You can also avail discount and additions while you will purchase is a regular customer.

    Market Your Business

    Your business will require a wide-scale promotion with the goal that individuals will know and seek for the services that you offer. You can distribute flyers, put up billboards, or even start your online website to be available to customers who are far away. This will popularize your business among the mass. The most ideal approach is to utilize online promoting to get more leads and lift your benefits.

    how to start a handyman business_startuptalky
    How to start a handyman business

    Also, you can put out packages that include customization as well as combined services so your customer can thrive for more in a less price. These all should be visible to your clients very precisely. In this way, you can also keep an eye on the competitors and get to see what new you can do to attract more customers.

    We have come to the conclusion of the article. This article has probably covered all your needs when you come asking about the question of how to start your home repair business. With the right steps taken and exact research, nothing will stop your business for a steady take off.

  • How Does Trivago Make Money? | Trivago Business Model, Growth And Statistics

    Trivago is a hotel search platform, whose main focus is to reopen the way travelers compare and search for hotels online. During this process, Trivago Hotels enables advertisers to expand their business, giving them access to a large consumer base who visit their platforms via a website or app.

    Trivago was conceptualized in the city of Düsseldorf, Germany in the year 2005. The hotel aggregator was started by three university friends, Rolf Schrogmens, Peter Vinnmeier, and Stephan Stubner. Similar to the majority of start-ups, the initial foundation of the business was laid from a garage.

    Besides, one of the 2006 founders, Stephen, decided to pursue a career in education, so Malte Sievert became part of the founding team. Trivago’s top management includes CEO Rolf Schrogmens, CFO Axel Heffer and COO Johannes Thomas.

    How Trivago Got Started?
    Growth Of Trivago
    Services Provided By Trivago
    Trivago Business Model
    Trivago App
    Trivago Referral Revenue
    Trivago Geography Split
    Trivago Statistics
    Swot Analysis
    Partnership Perks Of Trivago
    Ever Growing Success Of Trivago

    Trivago Model
    Trivago

    How Trivago Got Started?

    Trivago started its operations in Germany and soon after the company started, it gained momentum and grew in various markets. At its launch, Trivago partnered with OTA (online travel agency) to meet its demands, following its objective of successfully showing information to consumers.

    The hotel aggregator collected data from large hotels to littler organizations and showed it properly to hotel seekers. The company focuses on accumulating information from reliable sources so that customers can always be provided with reliable and most satisfactory services.

    Also, features such as filters and sorting functions allow every traveler to find the most ideal hotel room at the location of their choice. Trivago is equipped with a highly robust and robust server infrastructure, giving the company the necessary data center that will meet Trivago’s high-security standards, reliability as well as flexibility. All these features give its visitors and search engines the ability to search for direct and fast results for hotel rooms.

    Growth Of Trivago

    Over the years, Trivago has developed extensively. Starting its operations from a garage, the hotel aggregator now employs about 5000 employees in its various offices worldwide.

    Trivago came with its first advertising campaign in the year 2008–09 when most travel organizations were not doing brand promotion. Trivago ran an effective TV advertising campaign in his native Germany.

    The proceeds from the brand promotion campaign were used by Trivago to expand its operations in Europe which is one of its most popular and successful markets to date.

    The hotel aggregator started its operations from Germany and to date, it has achieved tremendous growth with presence in over 190 countries of the world. It attracts over 120 million visitors to its platform every month and is now rated as the largest hotel search website in the world. Currently, Trivago analyzes 900,000 hotels in 33 different languages ​​from over 250 placements across the month.

    Over the years, Trivego’s customers have given more than 150 million hotel reviews with over 17 million photos. At the end of last year, the hotel aggregator provided more than 14.6 million bookings for the budget as well as luxury hotels. Besides, Trivago is one of the most successful and fastest-growing start-ups, not just in Germany but worldwide, whose profits have been growing manifold since 2008.

    Services Provided By Trivago

    Using Trivago’s Hotel Manager, hoteliers can list their hotel through a profile on the Trivago website. Registration is free through the simple online form. Trivago Hotel Manager Basic is completely free to use, allowing you to list your hotel and benefit from the increased risk.

    For an even more advanced triangle profile, you can join the Hotel Manager PRO. This takes you one step above the original version by highlighting your contact details to enable hotel news prominently on your profile and encouraging viewers to contact you directly through your website or phone number.

    It also provides you with advanced analytical tools such as viewing visitors’ profiles and competitor data so that you can target your audience more effectively.

    Once you are registered with the Trivago Hotel Manager, you can assign your hotel to your hotel profile. You can add it if the hotel is not already on Tivago’s list, although it takes up to seven days to get approval. You can manage multiple hotels in your account with an easy-to-use dashboard.

    Once you have added your hotel, add detailed information, including contact details and eye-catching images, so that your hotel is attractive to visitors and arrives in relevant search results.

    Trivago provides professionally written hotel descriptions for every hotel. These feature high-quality keywords to attract web traffic. Hotel reviews from other booking sites are automatically collided by Trivago search robots, contributing to the overall rating score for each hotel. Trivago also offers a rate connect service. This allows you to set up competitive cost-per-click advertising campaigns, track your performance, track through analytics, and control your marketing budget for the best success at the lowest cost. The service pays a set fee through an initial consultation.

    Trivago Business Model

    Trivago Business Model

    Customer Segments

    Trivago has a multidisciplinary business model. It mainly consists of two separate customer segments that are required for operations. It is to register brands that make their services available online to consumers who compare services as well as their prices to facilitate the purchase decision.

    Value Proposition

    There are mainly four primary value propositions that Trivago offers, namely access, customization, convenience, and brand/positioning.

    The online hotel aggregator initially reduces accessibility by only enabling its customers to contribute to the content of their website. Also, they are motivated to add lodging brands and text descriptions. Complete the missing profile, as well as edit the profile to ensure the quality of the content.

    The website promotes customization only by allowing brands on its platform to personalize their user profiles. The facility is offered by allowing visitors to find hotel rooms and compare prices according to brands.

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    Trivago App

    Trivago offers a free app for its hotel search product on both mirrors and Android. In addition to the hotel search feature, the app provides proximity and interactive maps to the user’s current location.

    The Trivago app is listed in Mashable’s 25 apps to save you money, USA today’s 10 best apps for booking your stay, the independent app in Ireland to save you time and money, and Australia’s News.com.au as one of the top apps to take on vacation.

    Trivago Referral Revenue

    Methods of earning income, a commission from hotels listed on Trivago sites, called revenue, when the user clicks, include Trivago subscription fees paid by hotels for services provided by Trivago’s business model. Trivago outbound Fee is a global hotel search platform.

    According to Trivago, its mission should be “the traveler’s first and independent source of information to find the ideal hotel at the lowest rate.” Users can access Trivago in 55 local websites and applications and 33 countries.

    Trivago combines hotel content from various sources on its platform. These hotels are then displayed to users based on their search criteria. Trivago also claims to help users achieve the best rates by providing comparisons to over a million hotels on over 250 booking sites.

    However, users cannot book on Trivago, they can only select the hotel. For booking, they are redirecting to traditional OTAs (online travel agencies) such as Trains (PCLN), CTRP.com, and Expedia, from search results in a particular hotel.

    Trivago Revenue Generation

    Trivago Geography Split

    Trivago has classified its revenue into three geographical regions, America, Europe and the rest of the world. For the nine months ended September 30, 2016, the US constituted 38.2% of Trivago’s revenue, Europe constituted 47.2%, and the rest of the world constituted 13.6%.

    Trivago Statistics

    • 120+ million month site visitors
    • Compares rates in over 1 million hotels
    • Over 190 million hotel ratings
    • There are more than 250 booking sites worldwide
    • Websites in more than 50 countries
    • More than 14 million photos

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    Swot Analysis

    Strengths Of Trivago

    It compares hotel prices to 700,000+ hotels. Nearly 5 million monthly visitors reach the site, which reaches the hotel platform. Strong support by Expedia, a leading name in the travel industry, has 50 international forums.

    Weakness Of Trivago

    Limited product offering. It only covers hotels and thus, does not cater to all aspects of travel. General competition means limited market share and low brand loyalty.

    Opportunities For Trivago

    Acquisition of online travel booking portal to expand its portfolio. Increased interest in travel tie-ups with more hotels may increase their presence.

    Threats For Trivago

    Expanding its portfolio to add flight, car, and bus booking facilities, Flight-Plus Hotel’s combo packages presented by various portals are a major threat. The popularity of online travel portals erases a significant market share in India.

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    Partnership Perks Of Trivago

    Listing to your hotel on Trivago’s website allows you to see more than 120 million monthly visitors. It also shows overall reviews for your hotel from several booking sites. Depending on your hotel specialty on Trivago, you will reach a global audience of relevant travelers looking for a place to stay during your next travel adventure.

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    Ever Growing Success Of Trivago

    • Initially, Trivago received one million euros from angel investors – Christian Vollmann and Florian Hahnemann.
    • In the year of 2008, Trivago decided to take the help of TV commercials to develop its business. This move was because the top management believed that solely based on Google and other search engines to promote the business could prove unsafe in the long run.
    • Over the last 11 years, Trivago has been tasting success and expanding. The organization, which had funding of just $ 1.4 million in 2008, was able to achieve revenue of 1.035 billion by the end of 2017.
    • The hotel aggregator entered the US market in 2012 and entered into a joint venture with Expedia, an American travel organization. Expedia acquired a 61.6% stake in Trivago for the $632 million in the year of 2013 and thus claimed the majority of the organization’s stock.
    • In the same year, Trivago entered the Asian market and India became the first country to operate in Asia.
    • In December 2016, Trivago achieved another feat as it was successfully listed on the symbol of the NASDAQ TRVG ticker. By that time, Trivago had hired over 1000 employees in its various offices worldwide. Traffic on the Trivago continues to increase with each passing year. And, compared to the previous year, Trivago’s traffic expanded by 25% in the year 2018.
    • Trivago has been acquiring large and small businesses for the past few years and its most recent acquisition was TripHappy for an undisclosed sum in May 2018.

    Frequently Asked Questions About Trivago

    Does trivago mean anything?

    Trivago stands for Trip Vacation and Go.

    How does Trivago get its data?

    Before running a campaign, advertisers need to provide an import feed containing all hotels they want to be advertised on trivago. trivago will import the advertiser’s hotel inventory into the trivago database and based on the provided data, the hotels will be mapped to the corresponding trivago properties.

    Who is trivago owned by?

    Trivago is owned by Expedia Group.

    How much does it cost to advertise on trivago?

    Registering on Trivago for advertising is for free and claiming business area is also free. Using Trivago business studio you can monitor your business profile as well as optimize your hotel profile for free.

    Does Trivago have flights?

    Trivago does offer search services to travelers for One-Way flights, Round-trip, and Multi-City flights.

  • What Is A Webinar And How Does A Webinar Work? | Benefits Of Hosting A Webinar?

    What is a Webinar? A webinar is essentially a blend of the words web and seminar. It’s better defined as a lecture, live presentation, meeting, or event that is conducted entirely online and attended by an exclusive audience. They are powerful tools that businesses use to market products, educate customers and even train employees.

    What is a Webinar?
    Webinar

    A recent webinar strategy report revealed that 77% of marketers use webinars in their lead generation efforts. But you can use webinars for customer support, lead nurturing, and so much more. Webinars can be held live or they can be pre-recorded and automated.

    Webinar software runs this online video conference meeting. The person holding the seminar is referred to as a “host” and they invite attendees to watch and participate in an online session that can last anywhere from 10 minutes to 2 hours.

    In most of the webinars, the presenter can’t see the audience whereas the audience might or might not see the presenter. But the audience has the option to type in their queries to the presenter to which they can respond.

    Webinars Are Great For

    The basic purpose of a webinar is to present a topic that is engaging, relevant and informative to audience, however you can also use it for,

    • Showcasing new products and services
    • Selling b2b products
    • Engaging blog audiences
    • Creating onboarding or training videos for employees
    • Selling SaaS products (or software)
    • Nurturing existing customers
    • Acquiring leads

    And the list goes on.

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    What is a Webinar?

    Benefits Of Webinars

    There are many benefits of using webinar to host your event or presentation. Here are some of them,

    Webinars Are Cost Effective

    One thing can come in mind that how much does a webinar cost? Webinars cater specifically to an online audience of interested users. Unlike webcasts, there’s no physical location necessary for everyone to join. Thus, you don’t need to pay for many of the things a physical seminar would entail, like renting a room and arranging for chairs. The attendees don’t have to pay much (if anything) to attend these online meetings, and they make excellent business sense for them, too.

    Webinar Cost Breakdown
    Webinar Cost Breakdown

    The cost of arranging a webinar is usually between $100 to $3,000, which is a fraction of the cost of organizing a live, physical conference. However, if you use a webinar platform like WebinarJam, you can save yourself a lot of money as they only cost $1 for a 60-day trial. Thus, it’s a very cost-effective medium of engaging your prospective leads.

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    Create Business Relationships

    The benefit of speaking to a group of potential prospects through a webinar is it allows your prospects to get to know you on a much deeper level than what could possibly get accomplished in a 30 second commercial at a networking event. After all, people don’t do business with companies. People do business with people. In a webinar you have the time to allow your attendees to get to know you as a person, like you and trust you from the insights and content you share.

    Lead Generation

    Webinar attendees provide information to attend your webinar. You can also have virtually unlimited attendees at a single webinar. From a bare-minimum standpoint, that’s like collecting a bunch of business cards. But it’s much more than that. Webinars themselves provide the benefit of almost filtering out, or building up a lead. Since they were interested in attending your webinar in the first place, you’ll know they’re a qualified lead.

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    Webinar lead generation stats - what is a Webinar?
    Webinar Lead Generation Stats

    They were seeking the benefit of your webinar first; this means they’re interested in what you have to offer. Also the kind of information you receive from your participants through your webinar software can be very valuable. It may be that you can collect potential leads’ job titles, responses to any polls or Q&A’s you used in your webinar – and much more intimate data than simply a name and email address.

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    Reach your target group both live and afterwards

    A webinar gives you the opportunity to continue to reach your target group when the broadcast is over, since each webinar can also be watched afterwards. This enables you to increase both the reach and the impact of your message. Needless to say, it is important that your webinar can be found easily via Google, which is why a well-designed webinar is search-engine optimised (SEO).

    Can be attended from anywhere in the world

    Using a webinar platform to create your webinars can help you do away with the problems of social media integrations and setting up billing. More importantly, they handle the constraints of addressing a vast audience in a unique way. Most webinar platforms allow you to reach a vast, expansive audience all over the world, no matter where you are.

    The logistical cost of attracting attendees from all over the world for a physical conference or event is not possible in most cases unless a 6,7 or 8 figure deal is on the cards. That’s beyond the reach of a small or medium-sized business. Webinars, on the other hand, allow you to target prospective leads all across the globe at virtually no logistical cost or support involved, no matter what the size of your business.

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    Webinars can be recorded.

    In repurposing your content, you also allow your audience to relive your content – and video recordings of the event help your audience to analyze and understand your content as thoroughly as possible. Unlike traditional conferences, it’s extremely easy (and cost-effective) to record your entire webinar – and your audience will thank you for it!

    What is a webinar software?

    Many people don’t know what is a webinar software? A Webinar software refers to the tools we use to make webinars, allowing us to deliver content in a convenient and engaging way. They’re effective at converting passive viewers into leads and revenue. Webinar software allows you to create an interactive experience online.

    • Attendees can use the chat section to ask questions at any time.
    • Hosts can take polls and surveys to keep attendees engaged and gather data.
    • Screen sharing can be used to give live demos.
    • Hosts can make exclusive product offers for attendees during sessions.
    • The best webinar platforms enable selling and have a bunch of bells and whistles for marketing your webinar (getting attendees to sign up).

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    What Is a Use Of Webinar In SaaS?

    These are just some of the benefits that Webinars can provide to your SaaS business.

    Benefits of Webinar
    Benefits of Webinar – What is a Webinar?

    Create Long-term Impact

    Although a webinar runs for an hour or two, it’s content persists for a longer period of time. With the help of replays, your webinar content will be living in the minds of your audience for months and even years. That means you can be ensured about the longevity of what you’ve created. So avoid topics which don’t have a long shelf life. Another effective way to get the most out of your webinar replays is to play them in a series

    Interactive

    Webinars are great for SaaS because they enable you to be more productive (sales-wise), to nurture leads and generate new ones. You can reduce the number of interactions by qualifying your marketing leads using webinars. The simple fact that they attend the webinar already tells you if they’re willing to engage with you. Then you can monitor their firmographics, their participation rate, their level of engagements and more.

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    Proves Your Authority

    If you’re coming up with an effective webinar, it’s easy to showcase your expertise and establish authority with your viewers. Studies suggest that webinars are more engaging when compared to written content. The major difference between reading a book and being an attendee of a great webinar lies in one major aspect. In the latter, the interaction is more because you can hear, communicate, possibly even see the host who has organized the webinar. So, the overall communication is great. Before getting into a business relationship with your company, the prospects will certainly want to know who are the faces behind it and webinars make that more palpable in the world of digital marketing.

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    Boost The Range Of Your Content

    Create great slides – you can easily use them again for a Slideshare presentation, crafting a blog post, or sharing the same in your next email newsletter. Just like generating cornerstone content, your SaaS can attain long-term growth while reusing the contents.

    Follow up with event attendees

    Sharing mind-blowing information and hosting lively and engaging webinars isn’t enough to deliver the results you’re after, however. Here, the follow-up process is just as crucial – you need to constantly reinforce the value of your company in your audience’s mind.

    Send follow-up emails a day or two after the webinar or set up a drip campaign and try and guide your audience down the sales funnel by drawing the content/comments you shared in your presentation. Sharing recordings of your past webinars is also a great way of maintaining a relationship with your customers in addition to making information easily available to them.

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    Few Tips To Help Your Webinars Stand Out

    • Keep them between 30-45 minutes long:
      Not many viewers want to stick around for an hour to listen to you talk. In fact, recent studies show that 41% of attendees prefer webinars of 30 minutes, and 44% of attendees prefer those up to 45 minutes long.
    • Research your attendees:
      The eventual goal of your webinar is to generate leads and make them purchase your product or services. Thus, you need to know what type of audience is attending your webinar. Before you host the webinar, it’s decidedly useful to conduct thorough research on the type of people that are attending, their demographics, professional domain and expertise, and industries they belong to. It helps you get a brief idea about what your audience is expecting from you.
    • Morning is the best time to hold one – Attendees prefer webinars held at 10 or 11 am
    • Leverage Analytics:
      It is essential to leverage analytics to understand what kind of message your audience is most responsive to.
      Not only this, there are plenty of analytics tools like Google Analytics and Facebook Insights that can provide you with a far more detailed, customized, and personalized breakdown of traffic on your webinar concerning a variety of parameters. With analytics, you get data specific to your business that is aimed at maximizing the potential of your webinars.
    • Always hold a Q&A at the end – 92% of webinar attendees want a live question and answer session at the end of a webinar
    • Wondering how many attendees is a good number? The average number is 148.
    • Announce webinar beforehand:
      You should also plan to announce your webinars numerous times before launch, including via emails, social media, and other teasers. Making a short promotional video and uploading it on to your social media sites, Reddit, or YouTube accounts can also bring in large numbers of attendees.
    • Well timed promotions:
      The time and day of the webinar are not the only significant influences on attendance. The date of the announcement of the webinar is another essential factor in the registration rate. The 2017 Webinar Benchmarks Report found out that 25% of registrations occur on the day of the webinar, whereas 23% of registration occurs more than two weeks before.

    Conclusion

    All things considered, webinars are one of the most cost-effective elements of any SaaS marketing strategy. Webinars are great for any SaaS business because you either have to show off your software or train your customers to use the platform (or both!) in a scalable way. By conducting your presentation in a thoughtful and engaging manner – and sticking to some of the best practices I’ve discussed – you will find that the rest of your marketing objectives may be easier to achieve too.

    Now that you know how webinars can be of great importance for SaaS Business, check Best Webinar Platforms that you can use to conduct a webinar.

    Frequently Asked Questions About Webinar

    What is a Webinar and how does it work?

    A webinar is essentially a blend of the words web and seminar. It’s better defined as a lecture, live presentation, meeting, or event that is conducted entirely online and attended by an exclusive audience. They are powerful tools that businesses use to market products, educate customers and even train employees.

    Can they see you during a webinar?

    In most of the webinars, the presenter can’t see the audience whereas the audience might or might not see the presenter. But the audience has the option to type in their queries to the presenter to which they can respond.

    What is the purpose of a webinar?

    The basic purpose of a webinar is to present a topic that is engaging, relevant, and informative to the audience that might be your customers as well whom you are presenting your product or service. It can be used for Showcasing new products and services, selling b2b products, Engaging blog audiences, Creating onboarding or training videos for employees, Selling SaaS products (or software), Nurturing existing customers, Acquiring leads.

    Do I need to be on camera for a webinar?

    It depends upon the requirement of the host as well as your requirement. To attend the webinar the few things you should have are a computer, tablet, or mobile device, as well as a good internet connection, a webcam, and an audio microphone and you are good to go.

    How do I join a webinar?

    Register: Register for the webinar by clicking on the link in the email invite.
    Join: At the time of the webinar, click the join link in the confirmation email or your calendar invite.
    If you arrive before the organizer, you’ll see a window confirming that you successfully connected.

    Do webinars really work?

    A recent webinar strategy report revealed that 77% of marketers use webinars in their lead generation efforts. But you can use webinars for customer support, lead nurturing, and so much more. Webinars can be held live or they can be pre-recorded and automated.

  • Paytm Launches A Mini App Store For Indian Developers

    The digital payments company Paytm has launched a mini app store in order to support Indian app developers and entrepreneurs. It has now become a direct competitor to the Google play store and its dominance in the market. Paytm has come up with Mini app store, following the temporary ban it faced from Google Play store on 18thSeptember for violating the developer guidelines on real money gaming.

    Phonepe which is Paytm rival, had launched its own in app platform in June 2018, which was later rebranded as PhonePe Switch in October 2019. Instead of giving local apps and developers, Paytm is hosting links to Progressive Web Pages (PWAs) which are light apps that can run within a web browser without requiring any installation.

    Mini apps are custom-built mobile websites that offer users an app-like experience without having to download them, thereby helping users save their data and memory. The mini app store only has a few apps listed, but’s plans to list out 300 services in the coming days. According to Paytm’s press release, the mini app store has been designed to help small developers and businesses in India to set up low cost and easy to build apps using HTML and Javascript.

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    The Listed Apps on Paytm mini app store

    More than 300 apps, including Decathlon, Ola, Rapido, Netmeds, 1MG, Domino’s Pizza, Fresh Menu, NoBroker have joined the Paytm app store. The startup founders such as Paytm’s Vijay Shekhar Sharma and Razorpay’s Harshil Mathur, along with 50 other founders discussed on the possibility of building an Indian app store to challenge Google.

    The various apps that are included into the mini app store
    The various apps that are included into the mini app store

    Paytm said that the Mini app store has been in its beta testing phase with select users in the country for some time and has seen over 12 Million visits in the month of September. It also has apps like AQI monitor, EMI calculator, Mojo Pizza, Horoscope, Speedtest and Unit converter. While more apps are expected to join soon.

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    Google enforcing 30% in app fees in India

    The companies move indicates a fallout from google as it is mandatory for the developers listed on its Play Store to use its billing service. Google charges a 30% commission on any transaction made for a digital product or service through its in app billing system. Paytm aims to help developers in reaching out their products to the masses.

    These apps open within a window inside the Paytm app itself and the listing will also be free. It will also provide developers with free payment avenues including Paytm Wallet, Paytm Payments Bank and UPI. However it should be noted that a 2% extra charge is levied for payments that use credit cards. Paytm is also providing the developers with a dashboard for analytics, payment collection and various marketing tools to better engage with users.

    Accessibility to Mini App store

    To access the Mini App Store, open your Paytm app. On the home page, click on Show More > Mini App Store from the pop-up menu. The portal allows direct access to users to explore, use, and make payments through the apps, without any additional downloads or installs.

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    Indian App makers want an alternatives to Google Play

    When Google had recently accounted that it would enforce its 30% fee for apps, the Indian app developers and entrepreneurs to demand for a national app store alternatives to google play. Google play store then pushed back the 30% commission in India until March 31, 2022. The tech giant says that the delay has been so the Indian developers have enough time to implement the UPI for subscription option that will be made available on Google play.

    When asked about the issue Vishwas Patel, The Chairman of Payments Council of India and a member of IAMAI said that, “Just because Google owns the gate and the gateway to the digital ecosystem of this country they should not act arbitrarily and enforce their rules and regulation that are contrary to our country laws”.


    Google stand in courts is that is does not need RBI authorization as it is not a payment system operator but now it is mandatory that Indian apps use only Google proprietary billing and payments systems. “Google should not exercise its dominant position rather allow a level playing field for everyone” he added.

    The Indian developers plan to lobby the government and come up with an alternative to Google. The business channel ET now also reported that the government is planning to ramp up its Mobile Seva app store, which has mostly catered to MSMEs, to act as an alternative to Google and Apple platform. On twitter, Razorpay founder Harshil Mathur added that, India needs a local app store long-term, as it will otherwise eat up most businesses and asked if anyone trying to build one.

    On 29thSeptember google said that, “Play distributed apps must use Google Play billing and as the method of payment if they require or accept payment for access to features or services, including any app functionality, digital content or goods. This applies only to apps and has been purportedly done to prevent revenue leakages to Google Play from January 2021.”

    The government is reportedly planning to make the Mobile Seva app store mandatory on all smartphones. Paytm recently listed on the store, which mostly has Government apps. In the absence of any legal means, the government will have its work cut out for making a viable alternative to Google and Apple, experts said.

  • Business Travel Management Trends And Impact Of Covid-19

    Business travel is a term used to indicate travel that is carried out for doing business with someone else. It includes traveling to another branch of the company, traveling to another location to visit business partners or suppliers, traveling for a business event or conference, etc. The business travel industry provides more than $1 trillion to the global economy. The habits of employees and their expectations related to business travel are evolving.

    Let us discuss about business travel management trends. This business travel market is getting more attention from many businesses in the travel industry because the cost is borne by the employer but travelers often spend more money on their travels. According to Certify, businesses spend about 21 percent of their total business travel budget on meals and 13 percent on accommodation.

    The advancement of technology and the fluctuations of the global economy have a significant effect on the travel policies of all businesses, large and small. Smartphone has changed the method of searching, booking, and paying for travel. Automation, artificial intelligence, and machine learning have made it easier and faster than before for business travelers to plan and book trips.

    Some important business travel management trends are given below.

    1. The Internet of Things (IoT)

    The IoT is the appliances, devices, and other things that can send and receive data by using internet connectivity. Smart energy meters, smart speakers, and smart televisions are examples of IoT devices common in households. The business travelers want the same from hotels. Hotel guests expect IoT devices that enable them to remotely adjust the heating or use voice commands to get information. Also, hotels can offer seamless check-ins, rooms that can be unlocked through a smartphone, and automatic payments.

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    2. Bleisure Travel

    The travel which combines business and leisure activities is called bleisure travel. It is primarily business-driven, but the traveler spends time to see the sights and engage in other leisure activities during their travels. Research indicates that it is growing.  In fact, according to Expedia, the trips which extended for leisure purposes is more than 40 percent. According to a report by SAP Conquer, the generation who makes most bleisure travels is millennials. It contains 38 percent of the total people who take pleasure trips.

     The habits of employees and their expectations related to business travel are evolving

    3. Virtual reality

    Virtual reality came into the mainstream in recent years. The travelers expect it to further disrupt the travel industry in the near future. According to the research of the DCC Forum, 79% of business travelers think virtual reality previews to become normal within 10 years. A business traveler is able to use virtual reality previews on the website of the hotel or other booking platforms of the hotel to gain a clearer idea of ​​what your hotel looks like. VR tours are also suitable for showcasing the amenities such as conference or meeting rooms, so travelers will get an idea of ​​size and layout.

    4. Personalization

    The airline industry is very effective in capitalizing on the personalization needs of business travelers. They realized that if these travelers are treated as individuals, they can become regular, loyal and high-value customers. This intention for personalization has spread to other sectors of the travel industry, including hotels. The hotels can utilize data from previous trips to make recommendations and adjustments based on the habits of an individual,  their payment methods, services they have used, etc.

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    5. Healthy Options

    It is important to realize that business travelers are needed to travel often. It means that they want to sustain some element of their normal routine, instead of seeing travels as an excuse. So, healthy options need to be provided. Some hotels provide healthy meals in hotel restaurants and healthy snacks in hotel rooms. Also, they provide massage services, outdoor sports facilities, and a gym for doing the workout.

    6. Customer experience

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    Impact of covid-19

    Global business travel was largely halted during the epidemic. The business people are engaged in meetings through MS teams and Zoom. Covid-19 has affected a few businesses in the travel industry. These include hotels, airlines, cruise lines, resorts, rental car companies, popular tourist attractions, and conference centers. The travel industry is undergoing significant changes. These changes are aimed to prevent a deadly and invisible virus. Some of the changes that we can expect in the world of business travel are given below.

    Travelers are worried to travel on planes and stay in hotel rooms due to covid-19

    1. Financial fallout

    There will be a significant economic downturn in the business world due to covid-19 pandemic. This epidemic has increased uncertainty and risk in the industry. There is a severe decrease in revenues across the travel sector. Numerous hotels, airlines, and travel companies cant withstand the economic effects of the epidemic. It will result in fewer opportunities for business travelers to use the resources they accessed before the covid-19.

    2. Companies will implement strict policies

    In large businesses with hundreds of employees traveling the world, we can expect strict company policies that enact the exact expectations and processes for employees. Handbooks, videos, training on to keep hygiene, human-to-human interaction, and packing will be revisited.

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    3. Pricing Changes

    The maintenance cost of hotels and airlines be higher. Airlines should sanitize the planes every night between stops. It will increase staff costs, supply, and additional ground time.  Also, the hotels should sanitize the rooms after each guest leaves. It will increase the costs and staff time to clean the room. It will result in increased pricing.

    4. Reduced service

    Domestic journeys are mainly through ground transportation. Governments may close borders and prohibit travel. The available airline services are decreased. The number of hotel rooms available are also decreased. Travelers are worried to travel on planes and stay in hotel rooms until safety is ensured. This will continue until developing a vaccine.

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    When business travel returns after the epidemic, there will be more stressful than before. If we found a vaccine or cure for covid-19, the hope is that world will slowly return to normal. Despite the desire to undo things, the world will look completely different. Business travel and surrounding industries are likely to adopt new norms. The concern of how to balance the safety, experience, and comfort of employees while traveling will remain for some time.

  • Best Sales and Marketing Books

    Benjamin Franklin said “Experience keeps a dear school, but fools will learn in no other.” In other words, you can rely solely on first-hand experiences to gain sales knowledge but it might be painful. There are plenty of blogs and websites dedicated to SaaS out there, but sometimes nothing beats a good book.

    An expertly written book offers a great way to learn in-depth strategies and tactics that you can explore in your day-to-day tasks and along your long-term career path. It’s always a good idea to explore new resources to continually grow your knowledge, so I present you some of the best sales and marketing books. Some are sales related, some offer a fresh perspective on content marketing and others cover great growth hacking techniques.

    Get one or more of the books listed below, read them cover to cover and enthusiastically apply the techniques these experts reveal to help your SaaS business enter new realms of growth.

    Traction: How Any Startup Can Achieve Explosive Customer Growth

    – by Gabriel Weinberg, Justin Mares.

    Traction
    Traction

    In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth. Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers.

    Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

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    Growth Marketing Handbook

    – by Julian Shapiro

    Growth Marketing
    Growth Marketing

    This advanced handbook explains how to acquire customers for your site/app, and how to entice them to purchase. It is widely recommended within Silicon Valley because it actually teaches growth marketing to a professional level. It doesn’t waste time on self-evident, nonsense advice.

    Julian says “If you’re skeptical of marketing advice, know that I am too. This handbook is unique in that I have years of diverse data: I’ve run thousands of experiments for clients like Microsoft, Imperfect Produce, Perfect Keto, Webflow, Tovala, Clearbit, and others.” This material applies to companies of every size and vertical. It covers both introductory and advanced B2B and B2C tactics. Marketers of every skill level will encounter new material.

    SaaS Marketing Essentials

    – by Ryan Battles

    SaaS Marketing Essentials
    SaaS Marketing Essentials

    SaaS Marketing Essentials by Ryan Battles is a great primer covering essential marketing strategies and tactics with concrete, actionable examples. Whether you’re kicking a SaaS idea around in your head or are looking to level-up your current recurring revenue, this book shows you how to attract & convert new users. This book gives so many great ways to find and convert customers, it’s a no-brainer for anyone that wants to grow a successful SaaS product.

    Smarter, Faster, Cheaper

    – by David Siteman Garland

    Smarter, Faster, Cheaper
    Smarter, Faster, Cheaper

    With huge recent shifts in the way enterprises are built, marketed, and monetized, these are “wild west” times for business. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory.

    It presents a complete roadmap for marketing and promoting your business with the latest techniques. Strategies and ideas are easy to understand, digest, and immediately put to use. From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you’re building your tenth business or your first.

    Launch

    – by Jeff Walker

    Launch
    Launch

    Launch will build your business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction. Launch is the treasure map into that world—an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches. Once Jeff started teaching his formula to other entrepreneurs, the results were simply breathtaking.

    Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches. Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you’re still in the planning phase—this is how you start fast. This formula is how you engineer massive success.

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    Predictable Revenue

    – by Aaron Ross and Marylou Tyler

    Predictable Revenue
    Predictable Revenue

    With the help of this book, discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth, without cold calling or a boiler room approach. This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine, and a sales culture that people love.

    This book answers the questions like what does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention? What does it take to attract top sales talent, people who exceed and want to stay and grow with your company?

    From Impossible To Inevitable

    – by Aaron Ross and Jason Lemkin

    From Impossible to Inevitable
    From Impossible to Inevitable

    From Impossible to Inevitable details the hypergrowth playbook of record-breaking companies like Zenefits, Salesforce and EchoSign. Whether you’re a small business owner or have a $1 billion firm, you can use the insights from these notable companies to learn what it really takes to break your own revenue records. The authors show how you can grow your company by developing repeatable processes that will consistently drive revenue and increase your growth. This book is a seminal work in the field of SaaS sales and focuses in on a number of critical cogs in the growth process of a business.

    They Ask, You Answer

    – by Marcus Sheridan

    They Ask, You Answer
    They Ask, You Answer

    They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap.

    Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.

    Tools to Boost Team Collaboration
    Collaboration is an act of co-working to obtain a certain result or outcome. Itcan be anything from baking your favorite pie to a new product launch[https://startuptalky.com/tag/product-launch/]. As easy as it may sound,Collaboration has been not that easy for individuals, teams and businesses an…
    StartupTalkyRishabh Rathi

    The Lean Startup

    – by Eric Ries

    The Lean Startup
    The Lean Startup

    The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

    Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. The book provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

    Start Small, Stay Small

    – by Rob Walling

    Start Small, Stay Small
    Start Small, Stay Small

    Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.

    This book assumes:

    • You don’t have $6M of investor funds sitting in your bank account.
    • You’re not going to relocate to the handful of startup hubs in the world.
    • You’re not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options.
    • There’s nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.

    Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.

    Conclusion

    I hope that this list provides enough books to keep you busy for a while – and to help transform your business. Give them a try and understand how it changes your startup. Also, give us suggestions of books that you read and can benefit others in the comments section.

  • How to Engage Your Audience with Presentations Layouts?

    “Every new thing creates two new questions and two new opportunities” – Jeff Bezos.

    The same analogy applies when giving professional presentations.

    Imagine presenting a text-heavy 50 slides to a group of uninterested people. Half of them are yawning while the other half is waiting desperately for you to leave.

    Heart-breaking, isn’t it?

    After burning the midnight oil, your efforts land in a trash can.

    While this is not surprising, retaining your audience’s attention is considered a daunting task. According to a study, humans listen at an efficiency rate of 25% or less. We remember only 10% of what we hear after 72-hours. This makes life complicated for people giving business presentations.

    If your presentations are text-heavy, lack visual, uninteresting, and non-interactive, your audience will lose their interest sooner or later.

    That’s why you need presentation layouts to engage your audience.

    From getting new business to engaging your audience, a professional layout answers all your presentation misery, and will help boost your business plan.

    Easy Ways to Engage Your Audience with Presentations Layouts!

    With attention span reduced to eight seconds from 12 seconds in 2000, engaging your audience is an uphill battle. Using presentation templates and layouts, you can create stellar slides to keep the audience interested.

    Follow the rule of three

    What does 9-1-1, ‘start-middle-end of storytelling, and presentations have in common?

    Presenting ideas and stories in threes creates the most memorable experience, and it’s a concept widely used since the time of Aristotle. People remember only three things from your presentation. Why do you want to throw 25 or 30 odd things at them? The longer your key points’  list, the more complex and confusing it is for your listeners.  

    Even Steve Jobs used the rule of three in his presentation to describe iPad2. He described iPad2 using three adjectives’ thinner, lighter, and faster’. These three words successfully conveyed the meaning.

    When it comes to presentation, divide it into three sections. Use a three-part presentation layout to organize and deliver content.

    Tip: Use the list of three to sell your ideas to investors and engage your audience. In the figure below, notice how a presentation slide sends across a message without making the slide text-heavy.

    Follow the 10-20-30 rule

    If you don’t want to fall into the bucket of presenting terrible pitches, follow the 10-20-30 rule while creating a presentation. When Guy Kawasaki first coined the term, little did he know that it would be impactful after so many years? According to the rule, a presentation should:

    • Have only ten slides
    • Take 20 minutes to present
    • Use thirty points for the font

    Does this sound overwhelming? When you present using this rule, you understand the genius behind the system.

    Why only ten slides?

    According to Kawasaki, listeners cannot understand and retain more than ten concepts at a time. The ten pointers you select depend on the pitch for your business, but ideally, it should identify a problem, give a solution, and describe ways of achieving it.

    What’s it about the 20 minutes marathon?

    Studies have found that adults pay attention for 15-20 minutes at a time during a lecture. Secondly, during a 50-minute lecture, most adults cannot retain or recollect information shared with them recently. As a result, Kawasaki concluded that the ideal length of presentation should be 20 minutes or lesser.

    What’s so special about the 30 point font?

    As a listener, how often do you pay attention to slides using 11 or 12-point text?

    Such slides are often overlooked due to their small font size. It also fails to stir visual stimuli. So, it makes sense to use a 30 point font. Apart from visually attracting your audience, it lets you find the most salient features for your presentation.

    Tip: Never torture your audience with persuasive presentations; instead, give them something they’ll enjoy reading and listening to. The 10/20/30 rule could become a bible for presentations.

    Use images with faces

    We, humans, are trained to be amazingly good at seeing faces. According to a study, a human face instills trust, and customers like brands using faces in their brand visuals. But, why does your audience resonate with images having faces?

    • The pattern recognition machinery in our brain efficiently extracts a face from a clutter.
    • It helps to form a human connection with your audience.
    • People remember a face more than names.

    This is why a presentation layout with faces will get your desired attention.

    Tip: Faces help frame the text, especially if the face is looking in the right direction. Our eyes tend to drift in the direction of where the human figure is looking.

    For example, use the picture below and enter your text on the right side. The human face drifts attention to where the eyes and finger are pointing. Any text or message you enter in that area is likely to garner attention.

    Use a lot of white space

    “The music is not in the notes, but the silence between them” – Claude Debussy.
    This line rings true even for presentations. Like music, a presentation requires a lot of empty (white) space to absorb any content. One of the most significant mistakes while delivering presentations is cramming your slides with too much text.

    This is why top brands use an image with a single line of text in their ad campaigns. If you’re looking to master your next presentation, include a lot of white spaces because:

    • It makes a slide easier to read
    • It helps draw the attention of your audience
    • Funnels critical messages to your target audience
    • Helps prioritize information

    For example, to showcase their finest product range, Tinker uses an image purposely covering an entire page and uses many white spaces with a little text. Due to the white spaces, the message stands out. You can replicate the same web design and layout concept in your presentation.

    A cluttered presentation is similar to a cluttered desk. You can never locate what you want on time. Therefore, it’s imperative to use white spaces in your presentation to simplify the design and send across a message to your audience.

    Tip: White space is the de-facto design standard in presentation, and by overlooking it, you’re missing a plethora of opportunities.

    Conclusion

    From TEDx talks to Steve Jobs, you cannot ignore the power of presentation. It’s one of the leading ways to connect with your audience, change their perception and sell products.

    A winning presentation is neither difficult nor expensive. It’s just clear, concise, and delivers your message.

    So, the next time anyone asks you to create a presentation, pop your soda can, uncork it, and tell them you’re ready with a presentation. A presentation layout is an effective and inexpensive method of creating stellar presentations.

    To engage your audience, create functional yet attractive slides, minimize content usage, pick pictures with many whitespaces, use human faces, and ensure there’s always a contrast between the text and background. A yellow color text doesn’t look appealing on a white background. But, a brown color indeed does.  

    Furthermore, when laying out presentation elements, focus on the rule of third and the 10-20-30 rule.

    Congratulations! You’re ready to create a top-of-the-class presentation!

  • 15 Side Business Ideas You Should Know About [2020]

    This post will cover a few side business ideas you can execute from the comforts of your home in 2020. You will be able to supplement your existing income or even rebuild one from scratch. It’s all about using one’s entrepreneurship skills and existing abilities.

    Regardless of where you’re, thanks to the conveniences afforded to us by the internet, making money is no longer a constant and never-ending struggle. With the proverbial world at our fingertips, as long as you are aware of how to take advantage of the chances found in the computerized ether of the internet, you can earn money through these side business ideas, even if you’re in a tight bind.

    Tutoring Kids
    Money Lending
    Graphic Design
    Start A Blog
    Web Designing
    Computer Repair
    Cleaning Business
    DJ Service
    Uber or Lyft Driver
    Niche Website
    Website Review
    Invest In Real Estate
    Flipping Stuff On E-Commerce Websites
    Sports Coaching
    Transcription Services

    Tutoring Kids

    Side Business Idea - Teaching Online
    Teaching Online

    If you’re nice with kids and know how to explain complex topics to them, you can generate a side income by teaching kids. There are several online platforms that pay well for tutoring small children.

    You don’t need high-end knowledge and expertise as it’s going to be a simple curriculum. You need to follow a set of templates and course related material. If you are a native English speaker, you’ll be in more demand since modern-day parents want their toddlers and children to be fluent in English. Here are some platforms where you can teach kids:

    Vipkids.com

    Vipkids.com offers fourteen to twenty-two dollars an hour for teaching in English. The platform is similar to video calling on Skype.

    Vipkids.com covers 35 countries, 60,000 plus educators, and 500,000 plus learners.

    Sayabc.com

    Another platform to teach kids, Sayabc.com pays for both hourly and minute based sessions. It offers a video conferencing platform to connect with students and teach them.

    Also read : 62 Business Ideas With Low Investment and High Profit

    Money Lending

    Sometimes, it’s economically feasible to get a loan from an individual rather than a bank or commercial organization. You can be that individual.

    You decide the interest rates to be levied. Don’t expect people to take money from you if the interest rates are abnormally high. Start by offering small or medium level loans and establish your reputation as a lender. The aim is to build a loyal customer base and then watch the magic of word of mouth publicity.

    Graphic Design

    Side Business Ideas -Graphic Designer
    Graphic Designer

    If you have knowledge about graphic designing, why not turn it into a source of side income? This one’s a great side business idea for someone who has a knack for creativity and ingenuity. There are thousands of freelancers who make big bucks through graphic designing. You can become one of them. And if the stars are in your favor, with hard work and perseverance, you can turn your stint as a graphic designer into a full-time business.

    99 designs

    99 designs is one of the decent graphic designing platforms where you can persuade prosperous clients as a freelancer.

    Design Crowds

    Design Crowds is another immediate alternative to 99 designs. It has all sorts of programs and is created mainly for graphic designs and web design.

    99 designs and Design Crowds are two platforms which will help you evolve in your graphic designing journey.

    Also read : 15 Small Scale Manufacturing Business Ideas

    Start A Blog

    Blogging is the full-time profession for many. If you know how to write well and can spare some time, why not start a blog as a side business? Blogging isn’t a path to overnight success. Nor will you start earning hundreds or thousands of dollars immediately. It will take serious time and efforts to come up with a successful blog.

    There are two kinds of blogs: generic and niche specific. A generic blog doesn’t restrict itself to one topic and is generalized. A niche specific blog targets one particular domain or topic. It’s your call as to which kind of blog you want to start.

    Once you have launched a blog and start seeing considerable traffic, you can enable advertising (AdSense for example) and affiliate marketing posts. To earn even more money, turn your blog into a brand.

    Sell courses or content through your blog. You can perform a bunch of different stuff with a blog. Hence, a blog is a high-potential small business idea that can churn profits in the long run.

    Also read : How to Convert Blog Traffic to Leads?

    Web Designing

    Side Business Idea - Web Designing
    Web Designing

    It’s all about digital presence today. Having a website is an essential commodity to remain feasible nowadays. Three factors decide the popularity of a website: user-friendliness, relevance, and design. If you have knowledge about coding and have worked with developing websites, web designing is an awesome small-scale business to implement.

    Just see the number of freelancers who make a handsome amount through web designing freelancing. Use them for inspiration. Unlike earlier times, web designing is not just about knowing HTML and CSS. You need to know Javascript, Angular JS, Node JS, etc.

    In case you don’t know coding at all, you have to first learn how to code. Otherwise, it’s impossible to indulge in graphic designing. Solo learn is one such app to learn coding.

    Solo learn

    With this app, you can learn various coding languages. You build a profile and earn accomplishments by completing different tasks. You also get a diploma if you complete the entire learning track for a language. There are games where you contend with others and earn bragging rights.

    Also read : 10 eCommerce Business Ideas Which Can Yield High Profit

    Computer Repair

    While having a computer is necessary, it’s even more important to know where to get your computer repaired if it breaks down or malfunctions. Computer repairing is an evergreen business. In case you don’t know about internals of a computer or laptop, there’s no dearth of people who know how to repair electronics. Partner with one. He or she will take care of the repair aspect while you’ll be responsible for bringing in sales.

    Remember, the number of computer users outnumber the ones who know how to repair them. Take advantage of this demand-supply discrepancy and start thinking of computer repairing as a small business idea to implement.

    Cleaning Business

    Everybody wants their homes or offices to be professionally cleaned sometime or the other. They do it themselves which eats up a lot of time. They will readily pay for someone to clean their place. You can take advantage of this requirement. Starting a cleaning business doesn’t require rocket-science kind of knowledge. It’s more about knowing what materials are useful for cleaning depending on the requirement.

    For example, you can’t use a solution that corrodes interiors. Similarly, you should know which cleaning detergents or materials may leave permanent stains if not used correctly. Here are some requirements to start a cleaning business:

    • Mops and brooms.

    • Cleaning solution(s) like detergents.

    • Tape and cloth to cover areas that need to be left out.

    Also read : Best Business Ideas for Women

    DJ Services

    If you have a knack for mixing and music mashup, you can think of becoming a disc jockey (DJ). Whether it’s marriage, birthday festivities, clubs, or concerts, DJs are in constant demand. As far as the equipment is concerned, an essential setup for every DJ consists of monitor speakers, a mixer, turntables, headphones, vinyl records, laptop/computer, and DJ software.

    This side gig will take you to places once you gain experience. Start with small events, and gradually move to higher-level and larger audience festivities.

    Uber or Lyft Driver

    This is a nice side business to earn some cash if you have a valid driving license and know how to deal with customers. Anyone can drive, but to keep calm and hold your nerves while dealing with different customers is essential for an affiliation with cab-hailing providers.

    Just like you are asked to rate delivery service boys (Swiggy, Zomato, etc.) or drivers from Uber, customers will also rate you based on your driving and other factors. The target as an Uber or Lyft driver is to ensure you constantly receive great feedback and 3+ stars.

    Niche Website

    Start a specialized website as a side business and earn money along with reputation. How many resources on the internet deal with embroidery on rice beads? Not many, right? Though niche domains don’t have too many followers, they have their own place and irreplaceable standing.

    But the concern with niche websites is that you need to have expert level knowledge. If something is specialized or rare, it means only few gurus exist in the domain. You need to have solid understanding of the domain, and more than anything else, your experience in years and visible portfolio will bring traffic to your website.

    Also read : 50 Small Business Ideas Starting With Less Investment

    Website Review

    Side Business Ideas - Reviewing Sites
    Reviewing Sites

    You can review different websites on the internet. Review here includes how user-friendly the website is, its design and layout, and whether it’s beneficial or not.

    There are several ways to perform your review services. You may set up a profile on the website concerned and provide comments. Or you could set up a survey oriented website where you post the review question and others tell their opinion through polls.

    There are tons of categories of reviews. Some of them are Amazon consumer reviews, Yelp, and TripAdvisor. You can also setup a blog where each post is a review on something. However, you’ll have to come up with creative and intellectual ways to differentiate yourself from other reviewers. You need to show your opinions are worthy.

    Invest In Real Estate

    You can finance in real estate for as small as five hundred dollars. However, you need to be aware of the risks that come with real estate investment. The returns are well-documented, and you can make up to about eight to twelve percent annual return or more. This is equal to, if not more, than what you can make on the stock market.

    You can modify your portfolio. Notice all sorts of  properties and decide what’s in your budget. Having a foresight of the expected returns is essential so that you don’t dream the impossible.

    Also read : How to Make Money Online?

    Flipping Stuff On E-Commerce Websites

    If you scour the internet, you will find platforms dealing with wholesale and bulk purchases. Alibaba is one example. In the flipping business, you purchase stuff for cheap from one platform and sell it at a higher price on some other platform. One example is eBay.

    And this business idea is known to be effective and profitable. Several individuals are making serious money through flipping.

    Sports Coaching

    If you’re a state-level athlete or have won laurels in some sport, you can offer coaching services to beginners. No, your aim need not be to help people qualify for the Olympics. Say, you are a good table tennis player and have won events and tournaments at school-level. You can thus help a kid or absolute beginner to grasp the basics of table tennis.

    New generation parents won’t their children to be active in different sports. Take advantage of this demand. The biggest factor here is to not lose patience. Beginners ask all kinds of questions and take time get the technique right. You have to keep calm.

    Transcription Services

    Transcription assistance is simple to fulfill because all you have to do is listen to audio and have it written somewhere. People want transcriptions for blog posts, journalism, and naming. You can visit transcribeme.com to get an idea on how to become a transcriptionist.

    This job requires attentive listening skills and proof-reading. Proof-reading because the content needs to be accurate and in sync with the audio. You don’t want any kind of knowledge or mastery to initiate this small business.

    If you know about any other side business idea that’s worth implementing, do comment below.

  • Why should You Have VIP Membership Program in Business?

    You must have seen many companies which give you an option to buy their “premium memberships”. However, every company calls it with another name for their VIP plans like “Amazon Prime”, “Zomato Gold”, etc. These are customer loyalty programs that reward customers and encourage them to bear additional purchases. There is a series of reasons to do that. Such customer loyalty cards increase sales without compromising marketing budget. Here is why you should provide membership perks.

    According to some report success rate of selling existing customer is 60-70% but at the same time, the success rate of selling new customer is 5-20%. Hence, you should focus more on your existing customers to generate higher profit with low cost marketing. In this post, we are going to reveal them all and help you decide whether you should also have VIP memberships or not and how to create A VIP Program for your small business.

    8 Reasons Why You Should Provide VIP Memberships
    Should You Provide VIP Membership?

    8 Reasons why You should Provide Loyalty Rewards

    Make Them Feel special

    When people buy VIP membership in your service, they feel special. It is because, of course, you will provide some special service to your VIP members. If you have a restaurant, you can provide free home delivery, special booking, special treatment, etc. to your VIP customers. It will make them feel different and special.

    Permanent Customer

    When people will feel special, they will end up becoming your permanent customers. Also, if they have a VIP membership, they will come to you, at least till they have their VIP membership is valid. Moreover, if you can initiate the automatic renewal of their membership, it will be great for your business. I hate Amazon Prime but I still don’t quit it’s membership because I think Rs. 120/month is not a big deal and I don’t have to pay manually its fully automated system.

    Reward System

    best loyalty programs
    Reward System

    You can provide a reward system in your VIP membership. You can give them points on buying something particular or discount on bringing another VIP member. Furthermore, you can test your new service or product by providing points to the VIP members on using it. You can ask for their reviews and make changes accordingly. Moreover, provide points on a particular number of purchases, it will increase your sales.

    Increase User Base

    As people will share their code and bring you more people to get rewards, you will acquire more customers. It will eventually increase your sales. However, please don’t overdo it if you don’t have enough funds. Customer loyalty program ideas help a lot in building your customer base.

    VIP Cards

    vip program
    VIP CARD

    If you provide customer loyalty cards to your VIP members, it will be great for marketing. Most of the humans are social animals, and they like to show off. Most of your VIP members will show their VIP cards off to others. It will be great for your marketing. Also, when your VIP member will see their VIP card, it will remind them about your service. They are more likely to come to you if they see something related to you again and again.

    Customer Loyalty

    I’m not buying Netflix’s subscription only because I already have Prime’s. Even though I know Netflix is much better and I hate Prime, I use Prime. It is because, somewhere in my subconscious mind, I have become loyal to it. I don’t want to hassle again to register and buying some other service.

    In one or the other way, Prime has made me a loyal customer. Just like me, other people will become your loyal customer and will think a lot before going to another service. And after thinking a lot, if they are lazy like me, they will end up compromising. Unless you give a terrible service, they will be your loyal customers.

    Exclusive Sales

    You can provide exclusive access to your new product to your VIP members. It will make them feel more special as only they will have that product. Also, you don’t have to worry about the stock. It will be out if your customers are loyal enough. However, analyze your customers first and provide a good exclusive product or service.

    If you have a restaurant and exclusively selling a new phone, it will be disastrous, because people come to you for food. Or if your exclusive product is out of fashion as if you are exclusively selling a feature phone or even an old-style smartphone (with bezels), no one’s gonna buy it.

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    Build Community Forum  

    best loyalty programs

    Customers always trust more on their peers and they love to engage with them. Thus VIP Membership program will give you an opportunity to build a community forum where people can share their positive or negative feedback on the same platform. It will help you to make your product or services better.

    Should You Provide VIP Membership?

    loyalty rewards
    Membership Tier

    Although VIP membership is great to have in your business, it depends on the nature of your business. If you have a car showroom, there is no point in giving VIP memberships because people don’t buy cars every day or every month. Whereas, if you have a grocery store, you can provide VIP membership with services like free home delivery and that the customer can give you their grocery list so that they don’t have to waste their time in choosing their stuff, etc. This was just an example. Create your ideas and use them in your VIP memberships.

    Risks and Rewards of an Invite-only Marketing Strategy
    You must have heard of popular marketing strategy called “invite-only”. In this,new users can join your website only when they are invited by any current userson the site. It can be very risky as you are launching and not letting everyoneuse your product. Because you bet on people that they will …
    StartupTalkyShubham Kumar

    Conclusion

    However, I don’t have to repeat the points of importance but VIP membership work. Your customers cannot go to your competitors until their VIP membership get invalid. Please check your service’s nature if it is compatible with VIP membership or not. Also, you can even lose your other “non-VIP” members if you give stupid service in your VIP membership. Think a lot and then decide on every aspect of your business.
    Consider it your baby, because it is. Your business is not just your effort, many people, directly or indirectly helped you a lot. So take every step carefully.
    Do you have a VIP membership to any service? Please comment down below. Also, share this post with all your friends.