The online dating app Bumble intends to fire about 240 workers, or nearly 30% of its workforce worldwide. Bumble said in a securities filing that the cutbacks were agreed to by the board this week as the company reorganises its operations to better execute its strategic priorities.
A large portion of the $40 million in cost savings the Austin, Texas-based company anticipates from the labour cutbacks will go towards product and technology development.
In a statement sent to a media outlet on June 26, Bumble stated that these decisions were not made hastily and that it was “deeply grateful for the contributions of every employee impacted.”
The company is now focussed on moving forward in a way that strengthens its core business and positions it for future growth.
Further Details Still Remain Confidential
When the layoffs will take place and which responsibilities would be impacted were not immediately made clear by Bumble. However, its securities filing indicated that the process would continue into the following quarter.
It stated that it anticipates spending between $13 million and $18 million, mostly in its third and fourth fiscal quarters, on layoff-related expenses, including severance for affected employees.
Whitney Wolfe Herd, the founder and CEO of Bumble, stated in a June 25 letter to staff members that “Bumble, like the online dating industry itself, is at an inflection point.” She pointed out that the business has been rebuilding lately, which necessitates difficult choices.
Bumble Going Through Financial Challenges
Two years after co-founding Tinder in 2012, Wolfe Herd launched Bumble in 2014. She returned to the top position in March after previously serving as Bumble’s CEO from 2020 to January 2024.
Since going public in 2021, Bumble has had difficulties in the market. Even though shares increased on June 25, the company’s stock has nevertheless dropped more than 35% in the past year and about 92% since its February 2021 launch.
Bumble’s most recent first-quarter profits showed a total revenue of almost $247 million, which was over 8% less than the same time last year. For the second quarter of its fiscal year 2025, the business anticipates earning between $244 million and $249 million, it announced on 25 June.
Although it is more than earlier projections, it is still less than the $269 million it disclosed for the second quarter of 2024.
Layoffs have Become a Common Scenario in 2025
With big companies like Google, Microsoft, and others continuing to reduce their workforces, layoffs in the tech sector are not expected to halt in 2025.
Companies are still cutting employees in an effort to simplify operations, save money, and emphasise automation and artificial intelligence, even though these figures are much lower than the major layoffs that occurred between 2022 and 2023.
Layoffs.fyi, a website that tracks layoffs in the industry, reports that 93 organisations have laid off nearly 23,500 tech workers so far this year, and the number is still growing. Google and Microsoft are apparently contemplating a new round of layoffs, according to the most recent job reduction reports.
According to reports, AI-led restructuring and performance-based terminations are part of the corporations’ goals to increase the effectiveness of their personnel.
“Finding love is not always easy, but it’s always worth the journey”
Finding love can be a complex and challenging process, as it involves many factors. Dating plays a crucial role in getting to know potential partners, which is a critical step in finding a compatible match.
In times gone by, one would have to bask in the presence of one beloved to uncover one’s likes, dislikes, and everything in between. But with the advent of technology, dating has taken on a new form, making it easier and more convenient to connect with potential partners from the comfort of one’s own home.
In this blog, we’ll take a look at the best dating apps in India to help you find your perfect match this Valentine’s Day! So get ready to find your perfect match with the help of the best dating apps in India. But before that, let’s examine the present state of the dating app industry in India.
Overview of the Dating App Market in India 2025
The dating app market in India has seen significant growth in recent years, with an increasing number of people turning to these platforms to find love. According to recent studies, there are over 82.4 million users in India (which is a 293% increase from 20 million five years ago) who are actively using dating apps, with the majority being young, urban-dwelling individuals. The market is expected to continue growing in the coming years as more and more people embrace online dating.
Factors to Consider When Choosing Dating Apps in India
When choosing a dating app, it’s important to consider several key factors that can impact your success in finding a match and your overall experience using the platform. The factors that one needs to consider while choosing dating apps are:
User Base: The user base refers to the size and demographics of the platform’s user pool. A large user base can increase the chances of finding a match, while a more diverse user base can cater to different preferences and needs.
User Experience: User experience refers to the ease of use and functionality of the app, as well as its user interface and features. A well-designed app can make the process of finding a match much smoother and enjoyable.
Privacy and Security: Privacy and security are crucial factors to consider when using dating apps, as personal information and sensitive data are often shared on these platforms. It’s important to choose an app that has robust security measures in place to protect your privacy and keep your data safe.
Cost: Cost is also an important factor to consider when choosing a dating app, as some platforms require a paid subscription for access to certain features. It’s important to choose an app that offers good value for money, with a balance between features and affordability.
Global Online Dating Market
Now, let’s look at some of the popular dating apps that will help you get the type of person you have always dreamed of:
Tinder is one of the most popular dating apps in India, known for its simple, intuitive, and user-friendly interface. With a large user base, the app offers a high chance of finding a match. Its unique “swipe right” feature allows users to indicate their interest in potential matches quickly and easily, making the process of finding a match fast and easy.
In 2021, Tinder was not only the most installed dating app worldwide, with 67 million annual downloads but also considered the best dating app in India. It was launched in 2012 by Hatch Labs as a joint startup between IAC mobiles and Xtreme Labs.
You must set up your profile, make it discoverable, and select your preferences to find your valentine. And you are good to go. You just need to swipe right to like and left to pass.
Tinder Key Statistics:
Tinder made $1.9 billion in revenue in 2023, a 7% increase on the year prior
It had 75 million monthly active users and 10.9 million subscribers in 2022
60% of Tinder’s users are under 35 years old
Three-quarters of Tinder’s users are male
Yearly subscription plans for Tinder:
Plan
Tinder Plus
Tinder Gold
Tinder Platinum
Pricing
$2.67/month
$8.33/month
$10/month
2. Truly Madly
Truly Madly – Best App for Dating
Truly Madly is an example of a good, simple dating app that was developed by Crescere Technologies Private Limited in 2013. dating app that was developed by Crescere Technologies Private Limited in This app takes compatible match-making and profile verification very seriously, and it may ask for identification documents before setting up your live profile.
After your profile is set up, all you need to do is select your suitable preference filters and get swiping! The one good thing about this app is that it provides you with a trust score for all the data that you get verified.
The higher the trust score, the more genuine the profile. Though it provides good service, it’s not as popular as Tinder, so you may not have a wide range of results to choose from. Subscriptions range from INR 699 weekly to INR 1,799 for a 20-week period. Paid subscribers receive extra perks, such as increased visibility and the ability to check compatibility before expressing interest in a profile.
Unlike other apps that use location in a general sense to find matches, Happn matches users with people they may have seen recently.
Founded by Didier Rappaport and developed by FTW and Co., it was launched in 2014. It is compatible with Android, Apple, and Windows devices. According to the reports, the app had around 100 million members in January 2023. Happn is one of the best dating app in India.
Its unique feature provides the user the ability to connect with the person they saw on their way. Users can check if the person is on Happn, and then they can like their profile and wait for a match. The Happn app gives you the platform to approach someone whom you couldn’t talk to because you didn’t have the courage at that moment.
This unique way of approach is what sets it apart from other dating apps. The app is for those who fall short of words while approaching someone.
Pricing Plans for Happn:
Plan
One Month
Six Months
Twelve Months
Pricing
$24.99/month
$14.99/month
$10/month
4. Woo
Woo – Best Online App for Dating
Woo is a popular dating app in India geared towards urban, educated professionals. With a focus on meaningful connections and a user-friendly interface, the app is an excellent option for those looking for a more serious relationship.
Additionally, Woo’s unique “ice-breakers” feature makes it easier to start conversations and break the ice with potential matches. First released in 2014, it became the most popular dating app in India, the same place it originated. After becoming popular in India, it showed a steady increase in popularity throughout the world.
Here, you get features like Tag Search, Voice Intro, Questions and Answers, and Direct messaging. This also offers voice call features where women can place a voice call without revealing their number. By using the right settings, women on this platform can opt not to share their name, location, and number. It gives the same feature of liking and passing as in all other dating apps, i.e. you can swipe left or right as per your choice, and it also provides a premium membership where you can review the profiles you have skipped.
Woo Dating has matched over 3 million single women and men and is a leading app for searching for love or romantic interests in the USA, UK, Canada, Dubai, India, etc.
Bumble is another popular dating app in India, known for its empowering approach to online dating. The app allows women to make the first move, breaking down traditional gender roles and promoting a more equal dynamic in relationships. You can find your partner online on this app.
With its user-friendly interface and unique features, Bumble is a great option for those seeking a fun and inclusive dating experience.
This app was developed by the co-founder of Tinder, Whitney Wolfe Herd after her previous company sued her. In 2020, Bumble had 100 million users worldwide, and in 2021, Herde became the youngest woman billionaire at 31 years old.
Bumble Key Statistics:
Bumble generated $694 million in revenue in 2022, a 30% increase on the previous year.
In 2022, Bumble reported a net loss of $80 million, a significant drop from its $280 million profit in 2021.
Bumble has 58 million active users, with 2.4 million subscribers to the app’s premium features.
The App makes sure that the ladies don’t keep the men hanging as the match expires within 24 hours of no conversation. It has the same style of swiping left and right and lets you have video calls, send photos, and play games in case of a match. It also has premium plan options that will give you better results and better visibility on the app.
Pricing Plans of Bumble:
Bumble Boost
One Week
One Month
Three Months
Six Months
Pricing
$8.99/week
$16.99/month
$33.99/month
$54.99/month
Bumble Boost
One Week
One Month
Three Months
Lifetime Subscription
Pricing
$19.99/week
$39.99/month
$36.99/month
$229.99
6. OkCupid
OkCupid – Best App for Dating
OkCupid is a highly-regarded dating app in India, known for its in-depth matching algorithm and data-driven approach to finding love.
With a focus on deep personal connections, the app asks users a series of questions to help determine their personality and preferences, making it easier to find compatible matches.
This app was founded by four Harvard students: Chris Coyne, Christian Rudder, Sam Yagan, and Max Krohn. It is currently owned by the company Match Group, which also owns Tinder and Hinge.
You can improve your search results by setting the right filters from a vast range of filtering options. You can also set your dating preferences in your search tray for better profiles. This app also gives significant priority to privacy and safety. You can hide your profile, un-match it, or block someone whenever you want.
Hinge is a more relationship-oriented app that focuses on finding deeper connections. It is free to use, but users can pay for premium services to access additional features.
It was founded by Justin McLeod in 2012. When launched, this app promised to work on matching profiles, keeping in mind the long-term effects on people’s relationships. The Hinge app was launched in February 2013. The 2019 US presidential candidate Pete Buttigieg revealed that she met her husband on Hinge. The Company ‘Match Group’ made huge investments in Hinge in September 2017, owning 51% of the company in June 2018 and a total of 100% ownership in the first quarter of 2019.
This app uses your Facebook profile as a source to connect with the friends of your friends and their friends, too. So you don’t need to send them a friend request as people traditionally used to do; rather you can search them over Hinge.
This app lets you make a dating profile by asking you to upload some photos and ,a few questions to which you must provide answers. Anyone on this platform will have the option to like something on your profile, and that will be immediately notified to you.
Pricing Plans for Hinge:
Plans
One Month
Three Months
Six Months
Pricing
$34.99/month
$21.66/month
$16.66/month
8. Coffee Meets Bagel
Coffee Meets Bagel – Best App for Dating
Coffee Meets Bagel is also a decent dating app to try. It was launched in New York City on April 17, 2012, by three sisters: Arum Kang, Dawoon Kang, and Soo Kang. Later it was launched in Boston in May 2012 and then in San Fransisco in October 2012.
It is mostly recommended for women as it gives them an upper hand while matching with someone. In this app, Women receive suggestions based on the guys who have previously matched with them. On the other hand, Guys can only like or pass.
This app provides a certain number of suggestions once a day, so you don’t need to keep swiping over a large number of profiles, which may exhaust you in the whole process. This app takes a couple of considerations before providing you with any suggestions.
You just need to get online once a day, like the profiles you are interested in, and if there’s a match, you will get suggestions.
Let’s understand the Pricing plan for Coffee Meets Bagel:
Aisle is also one of the unique apps in the store for Indian users. It focuses more on serious relationship-buildingrather than wasting time on casual hookups.
The Bengaluru-based dating app, Aisle, was founded in July 2014 by Able Joseph, the current CEO of the Bengaluru-based dating app. The CEO, in one of his interviews, stated that Aisle was an alternative solution for those who are in search of something meaningful but not into any sort of arranged marriage.
To log in, you need a Facebook or LinkedIn profile, fill in the answers for a large questionnaire, and submit it for verification. If you are in search of meaningful dates and not casual hookups, this app is the one for you. It is free, but at the same time, it also provides VIP membership for more premium features.
Badoo is also a popular app for finding dates, founded by Russian entrepreneur Andrey Andreev. It was launched in 2006, and now it has expanded to over 190 countries and is available in 47+ languages, which makes it the world’s most popular dating network. It was once the most downloaded dating app in 21 countries. After going viral on Facebook for its popular social games and quizzes, it was ranked among the fastest-growing Facebook apps.
It offers the same features as Tinder but gives you a bigger range of options for setting dating preferences and interests. The app uses these preferences to find results that are most suitable for you.
To log in, you need to enter your email and set a password. You can also add your social media profiles if you want. It will need your phone number to be verified, and then you can add your photos, live stream, or open a video chat that other users can join.
It also provides a “near me” option, which will show you profiles that are nearby to your location. In this app, you can also send virtual gifts to each other in case of a match.
11. Mingle2
Mingle2 – Best App for Dating
Mingle2 is for both dating and making friends. You can use it on your phone or computer, which many dating apps don’t offer. It lets you chat freely with your connections. The ‘Mutual Match’ feature helps you find people with similar interests. The app has no limits on messaging, making it easy to interact. It’s a simple way to meet new people and build connections.
12. QuackQuack
QuackQuack – Best App for Dating
QuackQuack is an Indian dating app designed for singles to find meaningful connections. It focuses on genuine profiles and safe interactions, with strict verification to reduce fake accounts. Users can chat, match based on interests, and build relationships. The app is popular for its simple interface and local matchmaking. It also offers different membership plans for added features like unlimited messaging. With millions of users, QuackQuack helps people connect easily in a secure environment.
Let’s hear what users of these unique dating apps in India say about their experience.
“Tinder has a large user base and the interface is easy to use. I have had some great matches through the app!” says Priya, a user of Tinder.
“Bumble has been a game-changer for me. I love the fact that women make the first move, which takes the pressure off of men and allows for more equal conversations. The app’s user interface is easy to navigate, and the features are fun and unique.” – Emily, 25
Final Words
In conclusion, the dating app market in India is rapidly growing and offers a wide range of options for individuals seeking a romantic match. When choosing a dating app, it is important to consider factors such as user base, user experience, privacy and security, and cost. The top dating apps in India offer unique features, packages and prices, and user reviews can provide valuable insights into the app’s overall experience.
This article aimed to provide an overview of the best dating apps in India to help individuals find their Valentine’s. Whether you are looking for a serious relationship or a casual date, there is an app to suit your needs. So, make the most of this Valentine’s Day and find your match with the help of these dating apps.
FAQs
Which is the most popular dating app?
Tinder is currently the most popular dating app across the world. It is simple to use, and there are many users, making it easy for people to find their matches.
Can we get real dates by using these apps?
Yes, you can get real dates by using these apps. These apps were made for businesses in the match-making field, creating new possibilities for users to connect with people. So yeah, you can connect with people in real life and can even have virtual dates if you wish, but that is only available in certain apps and not all.
Is online dating free?
Most of dating apps offer free services. They also provide premium plans, which will charge you a basic fee for using some premium features and having better visibility in the dating app. This is a fundamental marketing scheme for the company’s and its users’ mutual benefit.
Left swipe, right swipe. That is the focus of modern dating. Match Group, which owns the finest in dating sites like Tinder and OkCupid, looks to be at the root of it all. However, they don’t control a rival.
Bumble was born out of adversity, persecution, and a desire to rebuild itself, and it has succeeded. Tinder, on the other hand, was not going away quietly, and the rivalry has only grown. A number of cases have been filed between the 2 parties. So, what did the bumble do to deserve such scorn?
Did you know that the founder of Bumble Whitney Wolfe was previously the co-founder of the Tinder app founded in 2012?
Yes, Wolfe was among the founders of Tinder, who also served as the Vice President (Marketing). The creator of Bumble later allegedly faced numerous threats, harassment, got dumped by one of the Tinder executives who was also her boyfriend before being ousted from the company. She even sued Tinder for such happenings and it was she who started Bumble later on!
So, let’s have look at the complete journey of Bumble, including the Bumble story, history, Bumble target audience, business model, its revenue model, mission and vision, how Bumble makes money? and more!
Bumble is a platform for dating and socializing. It connects individuals with others in their vicinity for dates, informal hangouts, and corporate meetings. It was founded by former co-founder of Tinder, Whitney Wolfe Herd in 2014. Bumble is different from Tinder in that it empowers women and helps them make the first move.
Bumble Date
It’s Bumble Date, the matchmaking tool that’s at the heart of Bumble. On this platform, people can link possible love mates to outings, with women taking the initial step.
Bumble BFF
People can utilize the Bumble BFF portal to search and socialize in their area. This feature seeks to introduce you to more individuals and help you become pals with those who are new in town or have a hard time making friends. Bumble BFF allows both men adn women to have the privileges of making the first move. The bumble bff age range starts from 18 years.
Bumble Bizz
Finally, the Bumble Bizz feature offers entrepreneurs connecting options such as finding advisors in their sector, speaking with ideal interns, and launching new job prospects. Online dating is becoming commonplace in our society.
Tinder is the most widely used dating tool, and many folks find love in it. Other dating apps, on either hand, are growing rapidly and may pose a risk to Tinder’s supremacy. As luck would have it, Tinder’s co-founder is contesting the designation. Whitney Wolfe Herd, the creator of Bumble.
Target Audience of Bumble
Bumble is a dating app primarily for 18 to 34-year-olds, who can be referred to as Bumble target audience and want to make genuine social and work ties. Regardless, because of its history as a female-centric dating site, Bumble remains the app of woman’s choice. They like the idea of connecting and making friends in a safe setting.
The networking drives the app’s appeal among males by increasing the number of female members. When a large number of individuals use a brand, its value rises. Bumble’s rising community makes it easier to form positive links, which attracts more users.
Bumble began as a dating service, but its attention turned. Bumble BFF and Bumble Bizz were created recently. Amidst this, the website keeps putting women first.
Mission and Vision of Bumble
The aim of Bumble is to establish a “portal and community that empowers links in dating, life, and career.”
They attempt to do so by fostering “responsibility, fairness, and compassion in a drive to abolish sexism and redefine antiquated gender norms.” Women on Bumble are the ones to initiate contact!
“A future free of misogyny, where all connections are equal,” is what they envision.
Bumble – Founders and Team
Whitney Wolfe Herd is the founder and CEO of Bumble, who started the app in 2014. Whitney was a student of Southern Methodist University. She is later credited with being the co-founder of the most popular dating app Tinder, where she eventually managed the Marketing, being the VP of marketing. However, after certain unpleasant experiences and under unprecedented circumstances, she left the company and then later founded Bumble, where she is currently serving as the founder and CEO.
Whitney Wofle Her – Founder and CEO of Bumble
Bumble had over 700 employees when last recorded in 2020.
Tagline and logo of Bumble
Bumble Logo
Their tagline is “Shine Bright Like A Diamond”.
The color scheme is ideal for the app’s tone and purpose. The color yellow has been linked with vitality and young. But, more deeply, it’s the hue of honey, that reflects stuff most people seek from a dating site. Both variants of the logo’s font are driven by rounded, softer arcs, which are commonly linked with femininity.
How was Bumble Started?
An odious beginning
Whitney Wolf Herd started her career at the age of 19 when an oil leak spurred her to team up with a fashionista and make handbags to raise funds for rescue efforts. She also volunteered in Asia and got a job at Hatch Labs Incubator at the age of 22, where she met Sean Rad. They collaborated to build Tinder.
Many people regard Wolfe’s efforts as the basis why the app grew so big on campuses across the U.S., here’s where the conflict begins.
Justin Mateen, Tinder’s CMO and Wolfe’s employer, was one of the initial members. They started dating, which was a bad decision. They dated for nearly a year but before she ended things with him, he went nuts, abusing and assaulting her sexually. But it doesn’t stop here; when Wolfe went to CEO Sean Rad, he switched sides.
Her cofounder’s position was canceled by both Rad and Mateen. They stated that she’s just a woman and how they had five co-founders. According to Mateen, hiring a female CEO made it sound like a bad thing. They then compelled her to leave without pay.
Wolfe retaliated by filing a lawsuit against the firm, citing Mateen and Rad’s chats as proof, prompting an inquiry and Mateen’s instant detention, that he would later vacate. Rad was demoted at first, but he was later reappointed.
The case made headlines, and rightfully so: the firm she helped build was a success. Tinder had a rolling average of over a billion swipes and a $1.1 billion worth by the end of 2015.
On a daily basis, Wolfe received backlash and threatening texts. She felt everything was over. Her despair and terror were caused by the app she helped build and market. However, Wolfe was not crushed.
Another inkling
Wolfe desired to restart, but the response and hatred from the Tinder affair made her opt to avoid the dating sector entirely. Her modern approach centered on women’s security and offer comfort.
She was supposed to start a social platform for women alone. She had sketched out the entire scheme when Andrey Andreev, a Russian-British entrepreneur, who had met her and been struck by her tenacity, wrote to express his support for the Tinder issue and to brainstorm with her.
Whitney Wolfe with Andrey Andreev
When Wolfe set out her vision, Andreev claimed that her idea works like a dating app, despite Wolfe’s protests. Wolfe finally agreed after much persuasion. Chris Gulczynski and Sarah Mick, both ex-Tinder employees, were called in to assist with design.
It’ll be on Wolfe’s rules if she returned to the realm of dating apps. She often found dating habits weird, despite the fact that she had counted herself a feminist from a young age. Why did women have to obey set norms, the bulk of which were set by the guy’s actions or desires? That was going to be changed.
Wolfe launched Bumble in 2014, just months after the Tinder catastrophe, with Andreev’s assistance and Badoo’s technological worth as a portal. It was a huge hit. In a year, the firm had matched 80 million people, had 15 million distinct chats and had some fascinating unique features.
Business model of Bumble
Bumble Website
Bumble operates on a freemium paradigm. It’s a business model in which simple benefits are given for gratis, yet few premium features are available for a cost.
Bumble is a free dating portal for those over the age of 18. That’s how the firm expands its audience. The app’s visibility also motivates fresh members to join because of its wide reach. Bumble doesn’t charge to signup or interact with people. Other options such as Beeline, Backtrack, and SuperSwipe, however, cost money.
Notable freemium services include YouTube, Spotify, and Google.
Revenue model of Bumble
Bumble’s revenues mainly come from its paid subscriptions from the users. These subscriptions allow the users to get benefits in the form of more swipes and additional interactions.
Bumble, to date, has over 42 million users out of which 1.35+ million users are paying customers.
To sum up, some of the premium packages of Bumble are:
Bumble Premium – The Premium subscription of the Bumble app enables the users to check who has right-swiped them, use the incognito mode, swipe in different locations, boost their profile, set advanced filters and more.
For 1 week this subscription charges $17.99
For 1 month it charges around $32.99
For 3 months it charges around $66.99
There is also a lifetime subscription pack worth $199.99
There are 3 other premium packages of Bumble. These are:
Boost – $7.99 to $47.99 (recurring)
Spotlight – $5.99 to $49.99 one-time purchase
SuperSwipe – $5.99 to $39.99 one-time purchase
How does Bumble make money?
Bumble’s main aspects are totally free. People can call and swipe for free. Bumble makes money by selling premium add-on features like Spotlight and Boost.
The spotlight works in the same way as Tinder’s Boost does. Users access Bumble coins to stay ahead of the match line, enhancing their exposure. Once you get Spotlight, you have 30 min to use it.
Users can buy coins via the app. The value of coins varies greatly among nations and locations.
Another paid tool is Boost. This tool’s benefits include:
No swipe constraints.
Discover people that liked you.
Pairs will be prolonged for an extra 24hrs.
Enjoy endless search tool.
Interact with old buddies.
Unlike Spotlight coins, it’s not a one-time buy. All week, a monthly, 3 months, or a lifelong, purchase can be made. All three Bumble attributes: BFF, Bizz, and Date are supported with paid add-ons. Customers pay a monthly membership fee to Boost.
We all know Wolfe wished to shake things up. But how do you do it? A Sadie Hawkins dance, where a lady asks a guy to be her date, was among her influences. This was implemented in Bumble. If a girl and a guy match, only she has 24 hrs to start an interaction. Women had more power over their speech by having these possibilities.
Bumble BFF was another feature of the app that enabled women to meet other women searching for friends. About 90% of women used the app’s BFF option right away after it was released.
Bumble BFF
Plus, Bumble’s collaboration with Vital Voices implies that the business funds to a woman-focused NGO for every 1st step taken on the app.
These aspects contributed to the app’s success. Bumble had 22 million active members as of 2017. Bumble experienced a 70 percent year-over-year increase vs Tinder’s 10%. Her firm earned over $100 million in 2017, and she was named one of Forbes’ 30 under 30. Everything was fine, but it was about to get ugly.
Startup Challenges faced by Bumble
As you may recall, Wolfe sued Tinder, which resulted in Mateen’s exit and Rad’s demotion. It didn’t stop there, though. Because Bumble had received a deal by the mid of 2017. Someone demanded $450 million for it. The Match Group was that someone.
As a result, it felt that bumble, the app that wish to break free from Match Group, might wind up inside its dating app shell. The sale was denied by Bumble due to a poor bid, but the back-and-forth that ensued was lengthy.
Bumble had to present key papers that demonstrated its true worth as lieu of the potential buyer. The Match Group retaliated by pulling out of the deal.
Tinder said in February 2018 that they would add a women-talk-first choice, which was nearly identical to Bumble’s initial concept. Tinder disputed any misconduct, stating that the concept came from approaching women and understanding their needs, even going further to declare this was voluntary, demonstrating that it’s not the same.
Match Group then fought back, filing a lawsuit against bumble, claiming that it was a replica and that two former staff had leaked info. They even argued it was a trademark breach to use the word “swipe” in a dating setting. Bumble retaliated in an unusual way: via an open letter. “Match Group, we swipe left on you.” When Bumble sued Match Group for losses, it resulted in a $400 million countersuit.
Bumble open letter to Match Group
Experts believe that it’s not a legal struggle over artistic material custody, but a statement from both sides to funders. Do you want to put your money into a tyrant or a wannabe?
As if it wasn’t terrible enough, Wolfe was dealing with her own problems as allegations arose linking Andreev to misogynistic tweets as well as discriminating behavior at Badoo, the same reason she had quit Tinder in the first place.
It was now going on at Bumble’s parent business. Yes, Andreev stepped aside and subsequently sold his shares to the UK financial firm Blackstone, but Wolfe was now in charge of Bumble in the midst of the scandal.
Wolfe reaffirmed her commitment to a healthy corporate culture, but the charges and events (including Andreev’s resignation) are hindrances she must deal with as CEO of bumble. She even modified the software to filter out any inappropriate, vulgar picture and alert users about the potential for nudity. Users can relax thanks to the aptly titled Private detector.
Bumble has an in-app call option, but both users must opt to use it. And the world favors dating. Bumble is making progress. It boasted 66 million subscribers and profit by the year 2019. Given the struggles, this ship is at best travelling in the right way. Wolfe, on the other hand, isn’t decelerating.
Competitors of Bumble
Clover Inc
Clover Inc is among Bumble’s main rivals. It was created in 2013 and is headquartered in Toronto, Ontario. Clover Inc, like Bumble, works in the social media space. It earns 2.62% less income than Bumble.
Tinder
Bumble’s main competitor is Tinder. It was created in 2012 and is based in Los Angeles. Tinder, like Bumble, is a social networking app. Bumble has 100 fewer staff than Tinder.
Happn
Bumble’s 3rd main competition is Happn. Happn is a private firm based in Paris, Île-de-France, which was created in 2013. Happn, like Bumble, operates in the Social Media space. It has 510 fewer staff than Bumble.
Future of Bumble
Wolfe has been engaged in a lot of issues, notably local policy. She even went further to demand that the law be changed to make online sexual abuse more punishable. In terms of the conflict with Match Group, Bumble has dropped out of the $400 million countersuits, while Match Group has not.
They’ve gone further to claim that the pandemic has led bumble to prolong the legal procedure. But, looking back, it feels that Wolfe’s young but stormy career always was encircled by toxic settings, and she has persevered. Bumble isn’t decelerating: Wolfe revealed intentions to go public in 2021, with a valuation of $6 billion.
Conclusion
Bumble is revolutionizing the online dating industry and is setting an example for empowering its members that rival firms should take note of, thanks to its exponential rise since its start in 2014.
All I can say is, who thought dating could be so tricky?
FAQ
How did Whitney Wolfe Herd start Bumble?
Whitney Wolfe Herd started bumble with the help of an Russian investor Andrey Adreev.
Who is the CEO of Bumble?
The CEO of Bumble is Whitney Wolfe Herd.
How does Bumble make money?
Bumble makes money by offering a paid subscription, called Bumble Premium, to its users.
Who created Bumble or who is the founder of Bumble?
Bumble has been created by Whitney Wolfe Herde. She was helped by Andrey Andreev in her efforts.
Does bumble cost money?
Bumble doesn’t cost money initially because some of its basic features are free to use. However, when it comes to unlocking its advanced set of features like advanced filters and profile boosts, the company has other plans like:
Bumble Boost Plan – This is $16.99 for a month, and helps the users have the facility of unlimited likes and “rematches.”
Bumble Premium subscription – This subscription of Bumble costs $39.99 for a month. It also has another option of a lifetime plan, which costs $229.99.
Is Bumble bff only for same gender?
Yes, Bumble bff is only for the same gender where matches can be made girls for girls and boys for boys.
What is the best time to use spotlight on Bumble?
Spotlight of Bumble is a special feature of the app, which makes it possible for the Bumble users who are enabled with Spotlight to advance their profile to the top of the stack so as to stay viewable by the people instantly.
The best time to use bumble spotlight in India is between 8 pm to 10 pm on Sundays of the week. This is because it has been assessed that this is the time that sees most of the Bumble users are browsing.
If you, by some method, go back in time, about some decades ago, you would be surprised to see history. It was a time when there was no internet, no technology (or very basic tech) and people had real friends and no Facebook friends. It was a time when dating was hard and not accessible to everyone. Cut to today, we have dating apps and you can find your soulmate with a swipe.
If you try and explain this to your grandpa or ma, they will get a mini shock. Society is assumed to have opened up with the dawn of the internet era. The internet has changed how we live our lives, how we set our goals, and what we considered an ideal life. It has changed how we date too, how a relationship starts, and everything about finding love.
Have you ever wondered what dating will look like in the next decade? This article talks about future dating trends and the businesses that are disrupting how people date. Key crucial players like Bumble, Tinder, and Match do a lot of trailblazing acts in this domain. Let us see some of the most important predictions.
If you are a Gen Z, you probably know it more than we do. Dating today is easy, or that’s what the dating apps say. You log into a dating service aggregator and you find your matches. You swipe right to the ones you like and left swipe the ones who you find non-compatible. Sounds easy right, cause it is.
Online dating apps have made meeting new people easy but it has also changed how we see relationships. It is true that you will not find your soulmate sitting at your home, hoping that someday you will bump into the love of your life. That does not happen, or does it?
Kidding, it only happens in Bollywood. In reality, you have to get into a relationship with a lot of patience and hit and trials. As the famous movie ‘Dear Zindagi’ embodies, finding the perfect partner is like selecting a perfect chair among all the chairs in your world. This is a good analogy and a great marketing pitch for the dating apps out there.
A Detailed Look at the Future of Dating
You might think that in this segment of the article, we will talk about humans getting into relationships with robots. Let us not get too carried away with our unnatural and fiction lover brain.
There are, however, great prospects for dating in the future. It is always exciting to see how people will meet each other in the next five, ten, or twenty years. I mean, it was insane to think that in the future you would be able to meet your soulmate with just a swipe but here we are, swiping and hoping to stumble on the love of your life.
“In the next few years, dating is going to be extremely individualised. We’re going to hone in on our preferences, from looks to location, just like we do when ordering food. That doesn’t guarantee happiness ever after, but it does give you a good shot at it because you’ll be able to weed out people more quickly.” —Kristie Overstreet, PhD, clinical sexologist and psychotherapist
The Age of Artificial Intelligence
Yes, it is everywhere. You cannot see it but artificial intelligence has its existence everywhere around us. From your smartphone camera to your Netflix’s recommendations, AI is the hidden fuel. Not so hidden that it can’t be seen but hidden in a sense that you don’t actively think about it. Artificial intelligence is a technology that is already being used in multiple domains.
As the name suggests, it is intelligence that is artificially built. It simply means the intelligence that is incorporated in a computer by a human, so that the computer can exhibit some intelligent replies and actions. There are robots in the world that can defeat humans in chess.
If you get a flattering text from someone, it can possibly be a wit originating from a robotic mind. Yes, this can happen and probably happen somewhere.
“We’re literally going to have technology help us craft responses, write up our online dating profiles, flirt, interpret messages,” says dating and relationship expert Andrea Syrtash, author of He’s Just Not Your Type (And That’s a Good Thing).
All these sorts of artificial intelligence will help us appear good and legitimate to our match. This will eventually help you with better dating life. This is cool, isn’t it? Big fat and real update.
Ghosting will not change much
Ghosting is here to really stay for a longer time. One should get used to the habit of disappearing without a proper and legitimate explanation. It is hard for a very basic human behavior to vanish out of sight. Tech will tighten the loose ends but it will not change rigid attitudes.
“People have tried to avoid rejecting others for the entire existence of of humanity, and I don’t think that’s changing”Jess Carbino, Bumble’s resident sociologist
The Age of Marrying
If you look at the average age of a woman marrying, you will get the age to be 30. If a woman wants to marry, it is probably the last age. Past that, the chances are small.
According to the 2018 census and data, the age now hovers around 27. Which is 7.3% older than the average in the year 2008. This change is observed as the earning capacity of a woman is rising. It is also seen that fertility-extending options are also in big demand. With methods like egg freezing, the age of marriage is likely to increase.
Relationship expert Susan Winter predicts that Gen Z will “hit it and commit it” instead of defaulting to the “are we or aren’t we?”
Even if someone considers getting married and settling down, the apps will offer a lot of personalization.
Virtual Reality
If your reality does not excite you anymore, behold to the new entrant. Virtual Reality is here to change your reality. Change here means for the better of course. It is not even a future anymore, it is here, growing rapidly.
Virtual reality has the power and potential to almost kill the whole game. You can soon go on a date with anyone in the world and you could be looking right into their eyes. Thanks to virtual reality, which could allow you to have your first meeting with someone in your living room.
“Face-to-face meetings will always be critical, at least for long-term relationship formation. Cues that can’t be picked up online or by a technical apparatus are really important: You care about how someone smells; you care about being touched.” — Jess Carbino, PhD
Equal handedness
Heard of the MeToo movement? That is what is going to be the basis of future dating trends. It is about safety and equality for both genders. People have been vocal about it the most lately and it is thought to be the right thing to do. A relationship is just equality distributed among two individuals.
“There’s been an increase in public consciousness on what is acceptable in terms of behaviour,”. “If you’re empowering women to advocate for being treated equally in the workplace, the natural extension of that is, shouldn’t I be treated equally in the place I’m supposed to feel safest, which is in my romantic relationship?” says Jess Carbino, PHD.
Social media will boost relationships
Yeah, apart from the scrolling and sharing that we all do throughout the day, social media is expected to grow new relationships. It is contrary to the common social media belief. On a social profile, everyone wants to look their best and that will create a wall of difference in the reel world and the real world.
More Long Distance relationships
Heard people say that Long distance does not work? Be ready to hear more of these dialogues. As researchers say Long distance is here to stay and is not likely to change in the near future.
As the world gets more and more remote, this change could shift but it is likely to remain in the future too. But ultimately, you gotta have to settle with the love of your life, that is what we call a ’successful relationship’ don’t we?
Language hindrances
Thought that French girl/boy is out of your reach and your regional language barrier, not true in the future. Language barriers will definitely fade away. What is the use of the internet and all the high technology if we can’t even date a person with a different language? 2024 is the year experts predict AI will surpass humans in translating languages. It is after all a serious matter.
We have discussed all the probable aspects of the dating world in the near future. There is however a lack of discussion about the current trends. The trend of today and the trendsetters of today. If you look in the dating world, there are two important trendsetters, Bumble and Match Group.
They have been able to create an amazing brand name for themselves. There are many differences that set them apart from the norms in the market. They both can be said to the market leaders in this domain. What makes them this great and why do people use them. And most importantly, what are the different things which these two offers. Let us see both of them at a glance.
There is a very low probability that you haven’t heard about this name. Bumble is a super famous dating service provider. It was founded in 2014 by Whitney Wolfe Herd. Whitney was an early employee at Tinder (Another dating service) and after an unpleasant departure started her own quest of finding the perfect dating service.
Years into the making, she found Bumble, which now operates two primary dating apps – Bumble and Badoo. It is the fastest-growing dating service, which is centered around women. The service also motivates women to make first moves, the app from Bumble requires females to message first.
On the other hand, Badoo was an older and somewhat mature business that originally pushed the dating market to new extents. The merger that happened between the two businesses made them work together to scale new heights in this dating domain.
The new umbrella name is ‘Bumble’. It now has the knowledge and skills of the mature old brand, Badoo, and a fresh new innovation with Bumble. According to the reports, it is said that there are about 40 million combined users and out of the 2.4 million are paying users. It is also reported that most of the free and paid users are shifted from Badoo.
Growth Numbers of Bumble and Match Group
For the full fiscal year of 2019, Bumble and the combined community grew its revenue by 36%, that is 489 billion dollars. Despite ignoring the user base and the numbers associated with users, the Bumble app is said to have generated most of the total revenue.
The app also has amazing scaling abilities in itself which makes it clear that it is the pioneer in this market. Reports say that there are about 40 million users on Bumble. Out of the said 40 million users, about 2.4 million members are paying members. Which contributes to the revenue of the behemoth organization.
Except for the 289 million dollars that the giant made in 2019, both Bumble and Badoo could be seen with a real cash income of $92 million. The bumble app grew in the year by looping 70% compared to the other Badoo that grew just about 8% alongside other apps in the daring world.
Over the first nine months of the year 2020, the growth became a little stagnant. We saw that decline in growth rates as the pandemic started to spread across all boundaries. That slowed growth affected the whole company and every app saw some same trends.
Among both Bumble and Badoo, the revenue grew by just about 15 percent and the daily operations at the company shifted focus from profitability to not so much profitability. Albeit the fact, the app did really well in the pandemic, as it introduced appropriate dating norms, matching the covid 19 precautions. As the lockdowns loosened, the app did well and made a good comeback in the dating markets.
One of the biggest reasons behind this amazing growth of Bumble is its wild and viral nature. The app promotes first messages by women and it is also vocal and viral on the social media domain.
Let us see another behemoth organization that is trying by all its might to change the dating world for everyone. This one is known as the Match Group. It is a group of many individual strong entities, which strive to provide a seamless dating experience. Let us see what is up with the match.
In the most recent quarter, the match group reported some 10.8 million as total average subscribers. Out of all the user base that the group has as of now, about 61% of that comes from the popular dating app Tinder.
In the first nine months of the year 2020. Match Group delivered much more revenue than Bumble. Stats say that the Match group did 318% better in terms of revenue than Bumble. The free cash flow that the Match Group generated was also huge. The free cash generated was about 500 million dollars.
As the name suggests, the Match Group is a group with many small organizations. Those organizations which are to be referred to as brands are very famous and you must have heard some of the names.
The Match Group includes Tinder, Hinge, Match.com, OkCupid, and many more dating services. They are very familiar names because they spend a lot on visibility and marketing. That is one of the reasons why the Match Group has been able to stand firmly among all the changes.
Bumble Vs Match Group
Bumble reported an ARPU of 18.48 dollars per than the ARPU of $0.62 reported by the Match Group. ARPU here refers to the average revenue per user. The average revenue per user is an important metric that is used to compare profitability and scalability.
Bumble did better in this metric than the match group. It is, however, important to notice that Bumble and Match Group do not use the same method to report their users. There is a difference in ways too.
Along with metrics like ARPU and others, there are many more metrics on which a company can be judged. For example, the revenue comes directly from the customers.
One of the most important revenues sources is in-app purchases. Bumble and Match group both offer small in-app purchases across their services that add to their revenue.
Bumble classifies a “paying user” as anyone who has purchased a subscription. On the other hand, Match reports only the average number of users who have purchased subscriptions. The different methods to categorize paying users are something that makes all the difference. The difference that is created out of this, is even considered heavy on the match’s side or in the match’s favor.
While it is exciting to pin someone as a loser and celebrate a win of the other, it is not always a result. Online dating is a new trend and it is seen as a hot topic that will be here for a long time.
Bumble is here to stand the tides and the brands operating under the Match Group are also ready to explore and innovate. Both the companies, Bumble and Match Group, are ready for the future and have the trajectory that is needed to ace the long-term game and it continues to grow.
Dating services like these are bound to excel in the revenue game when people want to search everything online. When people first started searching for their soulmates online, these trends were hard to predict. But now, with the significant and sustainable growth in dating services, it is proved that online dating is here to stay and grow. With that being mentioned, Match Group has better prospects according to us, as it is not an individual organization trying to fit in.
Moreover, dating apps mostly live as a trend and die as a trend. The most famous apps are created when people experience something viral and contagious. The growth and upscaling and the life cycle of a dating app are much like a video game.
If there are not enough people on the app in the first place, there is no hype and motivation for others to join the game. Bumble is seeing good growth right now and has a good future for itself.
The Match Group on the other hand has plenty of diversification. It most probably entails a good amount of customer data that can help in acquiring more customers. It is also to be mentioned that Match Group is a big and multiple organization with diversifications and Bumble is more of a standalone brand trying to grow. The future is exciting when both these big names create it for us.
In this article, we discussed how dating has changed over the years and now is becoming online and digital. With no offense to real conversations and offline meetings, this new thing of online dating has changed the table, hopefully for the good.
It is speculated that in the future, there will be more virtual dates, increased age of marrying, and a more holistic detailed, and personalized approach to selecting your soulmates. Dating apps will do the personalization for you.
The topmost leaders in the dating segment are Bumble and the umbrella organization “Match”. Match entails famous brands like Tinder, OkCupid and a couple more brands. With more diversification, Match Group is seen as a safer bet for many.
On the other hand, individual metrics like the ARPU count are better with Bumble, the standalone warrior. It might be exciting to declare a winner but what is more exciting than this is the future we are stepping into. As both these behemoths ease our search for soulmates, there is a huge space for both of them to prosper and scale great heights.
FAQ
What is the best dating app 2021?
Bumble, Tinder, OkCupid, Hinge, and Happn are some of the best dating apps.
What dating app has the highest success rate?
eHarmony is an online dating site launched in 2000 that has one of the highest success rates.
Which is better match com or Bumble?
Match com generates more revenue than Bumble from its paid services.
The Internet has brought the world into our desks and pockets via our laptops and mobiles. From shopping to dating almost everything can be done online now. Imagine meeting your imperfectly perfect match just by swiping right. Well, thanks to the internet, this is the reality now. Dating apps are now helping users to find their new romantic partners, renew older romances, strengthen social connections, and reinforce friendship bonds as well.
Generation Z has taken a huge interest in online dating because now, it is easier to find a person online whose interest matches with them. People don’t have time to even have proper food in this fast world, so sometimes dating can be out of the question. Online dating on the other hand solves this problem, it is not time-consuming plus it also saves money and energy.
The craze for online dating has increased in such a way that reports claim 38% of relationships happened through online dating. In recent years it has become a widely accepted phenomenon. The free access to various features of dating apps to find potential partners is what makes it more appealing.
Plus there is no boundary, one can be in the South Pole and will be able to find a partner who is residing in the North Pole, basically from any corner of the world.
“You are my only ‘swipe right’ among the million swipe left.”
-Firdouse Malasha
In this article, we will discuss how the dating business has evolved over time and how it has become a big part of the economy in recent years. So let’s get started.
For those who are not familiar with dating apps, these are online applications to meet new people and find potential partners. While earlier, people had to form connections within their circles or via random meetings, where the association or the circle itself was really small and the opportunities were much lesser, now we have the online dating apps the popularity of which are rising each day. The rise of online dating and dating apps has made the world a smaller place that what it used to be and that too, easily navigable based on similar interests.
The GPS location in dating apps gives out an option to match people within the user’s radar, which the latter can use to his/her benefit and meet local friends, lovers, and new connections.
Although Tinder is not the first dating app in the world it still takes the pride to call itself the app that changed the way of dating on a global scale. Tinder was founded in the year 2012 by Christopher Gulczynski, Dinesh Moorjani, Jonathan Badeen, Justin Mateen, Sean Rad, and Whitney Wolfe Herd.
This app matches the users with other users who are nearby and who have similar interests. With over 66 million users, Tinder has become one of the most popular dating sites in the world. Tinder bears the flag of finding partners through smartphones irrespective of gender and sexuality. Probably the best feature of this app would be to swipe left if not interested and swipe right if there is a tiny spark in your heart.
Tinder
According to reports, online dating is the second most popular way of finding potential connections in the United States. However, Tinder is not the only popular dating site anymore.
People spend an average of 10 hours a week on dating apps. With plenty of dating apps now in the market, the dating business has noticed strong competition. Covid-19 played another huge role in this matter.
While being confined in homes, dating sites became sort of an only option to find connections during the time of isolation. Although teenagers and new adults were already involved in this and were users of these dating apps, currently the millennials are also indulging themselves in this.
Some of the most popular dating apps apart from Tinder are mentioned down below.
It is one of the fastest-growing businesses in the market, gone are the days when going on a date with a stranger was frowned upon. With new apps finding their way to garner people’s attention, it is easier to find partners online rather than offline.
Bumble, for example, made people’s heads turn when it was launched in 2014; it became the first online dating app that lets women make the first move. Apart from the swipe left and right method, these apps also started matching people based on similar interests and who are nearby them.
Now there are hundreds of dating apps that can be found in the market with different features they are giving good competition to each other. The pandemic completely changed the way people used to interact.
Tinder stated in a report that 2020 was one of the busiest years for them and in a single day they recorded 3 billion swipes. Thanks to these applications, from casual encounters to finding the perfect companion, everything is being possible and is now welcomed by people with open arms.
The total revenue of the dating app market in the year 2021 was $3.08 billion and by 2021 its worth has grown even more to become $5.3 billion. The dating apps industry is not only a large sector that is just thriving but continuously growing too. The global dating app users were reported to be 185 million in 2015, which exponentially increased to be around 270 million when last measured in 2020.
Now when it comes to revenues, the dating apps industry has brought in revenues close to $3.08 bn in 2020 and it is estimated to grow to cross the 5.5 billion dollar mark in 2025.
How much money do dating apps make?
Looking at the staggering rate at which the revenues of the dating apps are increasing, the dating apps are making quite something out of their users. The world-famous dating app Tinder has a valuation of around $10 bn as of 2022, which is quite impressive.
Tinder, the leader of dating apps takes the cake here making a whopping $1,469 per minute, or $88,143 per hour, while the female-friendly Bumble app is reported to be earning $172 every minute.
How do dating apps make money?
The dating apps make money through numerous subscription plans, in-app purchasing, advertising, and freemium.
Using these apps most of the time is free but to get access to special features and to get more profile visibility often there are some purchases that need to be made. As dating apps particularly follow the notion ‘First impression is the last impression’, the increase in the market for grooming products for men is very much evident.
Conclusion
In the time we live in almost everything can be done with the help of the internet. Going on an offline date seems more costly so people are turning towards online dating services thus meeting people and making connections online has now become the new trend.
Especially during Covid-19, the numbers of users have doubled in several apps like Tinder, Bumble, Aisle, and others and at this rate, the dating business market is only going to increase.
FAQ
How much Money does Dating Apps make?
As per a report in 2020, the global dating app revenue is $3.09 billion.
Which Dating App Makes More Money?
Tinder consistently placed itself in the ranking of top 10 biggest-grossing apps every month.
What Dating App Has The Most Users As Of 2021?
With 57 million, Tinder has the most users as of 2021.
How to market a dating app?
Marketing a dating app is not as hard as you might think of. If you already have a dating app and you need to market the same, then here is a list of some amazing tips that will help you market a dating app without worrying a bit:
Are you fed up with dating apps that focus only on hookups rather than seeking true love? TrulyMadly is around to assist you with it.
TrulyMadly is India’s top and most credible dating app, with over 7.5 million members. It lets you find a soul mate and form meaningful, long-lasting connections. It’s matchmaking and love locator software that helps you locate your lifelong partner.
You can use the TrulyMadly app to expand your social network, make new connections, and interact with others who are suited. TrulyMadly allows you to un-single and starts afresh with a newfound lover.
In India, TrulyMadly is a well-known dating app. Their mobile app was released in August 2015 and has around 1.5 million installs. It boasts that 20% of its members are females. Sachin Bhatia founded TrulyMadly alongside Rahul Kumar and Hitesh Dingra.
TrulyMadly is a dating app that offers a patented social algorithm for suitability and a rigorous authentication system to assist individuals to discover their real love. TrulyMadly is a membership platform with a gamified billing system that allows subscribers to collect points to deploy on the platform.
April 30, 2021– To aid India in the battle against the Covid-19, it has begun to provide a plasma pairing tool, which appears as you browse through the profiles. The tool directs the visitor to a different page where a Covid-19 retrieved individual can fill out the necessary information. It links plasma donors and sufferers based on blood type, illness date, area, and other factors.
April 20, 2021– TrulyMadly raises Rs 16 crore in a pre-Series A round; valuation increases fourfold in 6 months. The fundraising deal arises after the dating apps saw a tenfold increase in Urban Centers during the Covid outbreak. The funds will be used to create new product lines, invest in new areas, and improve the machine learning pairing algorithms used by the site.
Oct 15, 2020– Startup CEOs line up with Google in front of the CCI gates. Owners are urging India’s antitrust watchdog to emphasize the app ecosphere dominance concern.
Founders of TrulyMadly
Hitesh Dhingra
Rahul Kumar
Sachin Bhatia
Snehil Khanor
Let’s look at how they’re using cupid to grow their business.
Startup story of TrulyMadly
When your child is marriage-ready in India, you announce it at the following major family event, tell your neighbor address, or join an internet dating portal. Hitesh has personal experience with the distorted facts and peculiarities of virtual dating when searching for a spouse for his sister-in-law.
Sachin and Rahul had enough friends and family tales among them to lend a pearl of wisdom to the creation of a dating service based on logic, and passion, free of race and religious quirks. TrulyMadly was born out of the need to locate a suitable, real companion who would lead to better partnerships rather than dancing around dark streets.
Mission, Vision, and Values of TrulyMadly
Compatibility and verification are the cornerstones of the firm. They have developed a secure and clutter-free environment by assuring compatibility between mates and comprehensive profile screening. They pose as the user’s close mate. They walk their walk and talk their talk, keeping interaction simple and clear.
Tagline and Logo
The tagline of TrulyMadly is – No animals, No Gods, No random pics. We Promise!
TrulyMadly logo
Target audience of TrulyMadly
They appeal to the impartial bachelor who seeks a genuine connection that transcends race and ethnicity.
Product and Services of TrulyMadly
Verification and compatibility are the two cornerstones of their services. Most matchmaking websites today have a stringent procedure to screen out false identities and present only certified accounts on the portal.
In reality, it implies that if a Shanaya is thinking about meeting a Rohan, the level of factual info listed on the site includes each other’s contact details, identification, professional profile, buddy network, and daily routines.
It is a confidence booster tool for those stepping cautiously before actually making any intimate contact. The portal differs from typical matchmaking in that it pairs profiles based on personality, ideal partner expectations, their hobbies, rather than race or area.
The third, less evident but well-integrated provision is that they transfer control of things to the person in charge.
Users can either like or ignore the profile they are intrigued by. If the user likes you back, you may view their whole profile and begin interacting with them.
They consider several factors, including education (if you’re a lawyer, you might prefer someone who is also a lawyer), personality (ideals, goals, etc. ), likings, etc.
You won’t be able to see matches until the app confirms and validates all profiles. It employs a sophisticated technique for verifying ids, which comprises calculating a trust score based on information such as a contact number, Facebook page, and LinkedIn profile.
They assess the veracity of your Facebook account by checking how many friends you have, how old your profile is, what your news feeds are about, and if you’re not single.
This is done in the back, allowing you to access the site. Facebook provides you a 30% trust score; but, you may improve it by sending them a copy of your passport, pictures that have been validated, and a login via your LinkedIn page, all of which will get you a 10% boost.
They’ve also introduced a new feature called endorsements, in which boys can be approved by three other girls, one of whom can be a sister or a buddy, giving the approval and validation more legitimacy.
Few Statistics about TrulyMadly
Downloads increased from 3 million to 8.5 million.
3 times increase in organic installs.
Re-installs went up by 10 times.
3 times increase in downloads by women.
35% conversations initiated by women vs 22% pre-campaign.
1 million matches per month 12 times increase.
Average time spent up by 30% from 42 min per day to 55 min per day.
What makes TrulyMadly unique?
While you can choose from a variety of profiles in the app that meet your needs, it also claims to have validated profiles. It is only for bachelors, separated, widowed, etc. With an un-confirmed profile, one can simply explore the pool of profiles; any additional activity accounts must be validated.
In contrast to Ashley Madison: TrulyMadly is not an Ashley Madison-style app aimed at married people. It features trust scores and is designed for youngsters and divorcees who want to be entirely truthful.
In terms of making buddies, TrulyMadly links you with folks you’ve never met before. It doesn’t let you capture screenshots of the accounts at all. It’s a dating app that claims to be the only mediator.
Unlike Tinder, which has a lot of followers in India, Tinder is seen as a hookup app rather than a dating tool. It requires only a Facebook login to begin and almost no security criteria.
Positioning strategy of TrulyMadly
Girls are generally hesitant to accept the switch to virtual dating in India, and they can’t be judged for the sort of interactions they have in the reality. With over 1 million subscribers, TrulyMadly, among India’s most popular dating apps, is already striving to be the best in this sector.
The software boasts to have a powerful account validation mechanism that can detect and eliminate false or impostor profiles. Only members with a trust score of 30% or more can be matched or start interactions. The registration form is fairly long and detailed, requiring a lot of information. The software has become more user-friendly over time, yet it seems to be having trouble with the amount of women users.
Content is important, and it is what their clientele consumes on online platforms like Facebook, Twitter, and Instagram. As a result, they opted to put a lot of money into the material.
They started with an initiative called Breaking Stereotypes, which went global and garnered them 4 million Facebook followers. As a result, their portal saw a significant increase in installs. It also developed a boy browsing ad aimed at girls.
Component of TrulyMadly’s continuing bestie promotion, emphasizes how the app is ready 24/7, exactly like a girl’s BFF, to recommend all acceptable gentlemen to date. Boy Browsing depicts the actual reality of girls looking at attractive boys with a pal. While boy browsing, girls were urged to establish their unique sign language on social media.
The one-minute video is a street play that involves actual girls in reality such as college, workspace, parties, and so on. The movie shows every joyful and cute element of eyeing dudes with your BFF, a scenario that any female can relate to, from high-fiving one another when a smile is reciprocated to lurking in the parapet fearing the guy could notice both checking him out.
They aired girl-friendly dating tales. Lastly, they fulfilled every teenage girl’s fantasy by practically parading men for them on YouTube.
TrulyMadly has utilized the Miss Malini portal to create an online dating hotspot for English-speaking gals.
TrulyMadly generates revenue by displaying banner ads. Ads are displayed between TrulyMadly discussions, paid ads for Uber cabs or any other company. On paid advertising, TrulyMadly is pay per click. This is their sole means of income.
Membership Fee
Organizing city-wide soirees, as well as generating revenue via entry fees. TrulyMadly uses quizzes and facts to assess statistics, which they then offer to research agencies.
Partnership with Cafes
TrulyMadly has begun forming partnerships with cafes so all dates are held in a location determined by TrulyMadly for them to earn money from commissions on high-end food charges.
TrulyMadly has partnered with Starbucks in events to let you unwind by purchasing a grande at Tata Starbucks and benefiting.
TrulyMadly collaboration with Starbucks
Challenges faced by TrulyMadly
TrulyMadly is the creator of v2.0 of virtual dating, which emphasizes the social value and individual preferences. The most difficult component of the work was creating the social algorithm and survey to assess a person’s character and goals.
They were creating a realistic solution from human feelings. Millions of singles and young couples were consulted to decipher behavioral patterns in relationships and lastly get to the bottom of what makes couples compatible and stay together no matter what.
Throughout their R&D activities, they considered that they were placing a mechanism in place to connect 2 humans, emoting folks to seek soulmates in one another. It was tricky, enlightening, and thought-provoking.
Funding & investors
Trulymadly.com has earned $8.9 million in four stages of investment. On April 20, 2021, they received seed money.
Trulymadly.com is backed by a total of 23 investors. The latest backers are Akshat Rathee and Inflection Point Ventures.
TrulyMadly’s biggest rival is Bumble. Bumble was created in 2014 and is based in Austin, Texas. It is a competitor in the category of Application Software. Bumble produces 22,458 percent of TrulyMadly’s revenues.
Tinder
TrulyMadly’s another competitor is Tinder. It was started in 2012 in Los Angeles, California. It is a social media platform. It earns $1.4 billion far beyond TrulyMadly.
QuackQuack
TrulyMadly’s 3rd rival is QuackQuack. In 2009, QuackQuack was formed in Secunderabad, Andhra Pradesh. QuackQuack, like TrulyMadly, is a video chat company. It has 50 more personnel than QuackQuack.
Conclusion
Dating applications are acquiring significant popularity in India, which is still a traditional society. TrulyMadly is a basic example of it.
Online dating was still frowned upon, notably by women who didn’t like to look needy. For fear of being judged, most of them refused to use a dating app. They altered the scenario by making a new one just for them. One that felt like it was designed by women for women and where boys can be explored without being ridiculed.
That’s all folks.
FAQ
Who is the founder of TrulyMadly?
Hitesh Dhingra, Rahul Kumar, and Sachin Bhatia are the founders of TrulyMadly.
When was TrulyMadly founded?
TrulyMadly was founded in 2013.
What is the revenue of TrulyMadly?
The revenue of TrulyMadly is Rs. 3.45 crore in 2020.
On September 3rd 2021, both Lyft and Uber announced that the companies will now cover the complete legal fees of the drivers who get sued under the new controversial abortion law in Texas. The Texas Abortion Law is also known as the Texas Heartbeat Act and Senate Bill 8 was passed on 19th May 2021 bans abortion after six weeks or after the heartbeat is detected.
According to many medical studies, most women usually are not even aware of the pregnancy for six weeks. Besides that Senate Bill 8 also gives Texan citizens the access to file a lawsuit and collect damages of up to $10,000 against anyone who is considered to be aiding or abetting women in getting an abortion. The driver who would drive women to clinics or hospitals in the state is also potentially liable.
The law has caused protests and outrage by women not only in Texas but across the world. It is also considered to be the biggest restraint to the constitutional right of women to get an abortion in decades.
On 3rd September 2021, Logan Green the current CEO of Lyft said that the company is creating a driver legal defense fund in order to cover the complete legal fees if the company driver gets sued under the new abortion law in Texas.
In a statement against the new Senate Bill 8 law, Lyft went on to say that it was incompatible with women basic right to privacy as those are the values of the company.
The company also said that that the law was an attack on women’s access to healthcare and their right. This is why Lyft donated a sum of $1 million to an organization called Planned Parenthood in order to ensure that transportation never becomes a barrier to people accessing healthcare. Lyft also encouraged other companies to follow in their footsteps.
In a statement, Lyft said that “Drivers are never responsible for monitoring where their riders go or why. Imagine being a driver and not knowing if you are breaking the law by giving someone a ride.” The company also added that “Similarly, riders never have to justify, or even share, where they are going and why. Imagine being a pregnant woman trying to get to a healthcare appointment and not knowing if your driver will cancel on you for fear of breaking a law. Both are completely unacceptable.”
Shortly after Lyft statement, Uber’s CEO Dara Khosrowshahi also joined hands with Lyft facilitating their drivers with a similar policy.
In a Twitter post, Dara Khosrowshahi said that “Drivers shouldn’t be put at risk for getting people where they want to go. Team Uber is in too and will cover legal fees in the same way.”
On 19th May 2021, Texas Governor Greg Abbott signed the Texas Heartbeat Act which is also known as Senate Bill 8 of the 87th Legislature. According to this bill, abortion is considered to be outlawed once the heartbeat of a fetal is detected, which usually occurs in the sixth week of pregnancy. Besides banning abortion after six weeks, the law does not have any exceptions for instances of rape or incest.
It only allows abortions in the case of medical emergencies. With Senate Bill 8 coming into action, people can now sue anyone who helps a Texan woman seeking an abortion. However, according to the law, the women seeking an abortion will not be the target of prosecution, while anyone who helps women get abortions can get charged over $10,000 by Texan citizens.
The Senate Bill 8 met with a few legal challenges, but after the Supreme Court denied an emergency appeal from abortion providers the same week. Unfortunately, the Supreme Court voted 5-4 leading to the law to come into action on 1st September 2021.
The top dating companies like Bumble and Match have also raised their voice against the new abortion laws in Texas. The companies have come forth in order to help fund Texan women access the services for abortion. Shar Dubey the CEO of Match said that the company has set up funds for employees who need help to travel to another state to have an abortion.
In a statement, Bumble also added that the company will launch a fund in order to help women who want services for abortion in Texas. Another web hosting company called GoDaddy also removed a group known as Texas Right to Life as it was said to be in support of the new law and because it was putting up information about alleged violations of the act. GoDaddy removed Texas Right to Life on the terms that it violated the terms of service of its platform.
Frequently Asked Questions
What is the Senate Bill 8?
According to this bill, abortion is considered to be outlawed once the heartbeat of a fetal is detected, which usually occurs in the sixth week of pregnancy.
When did Texas Heartbeat Act come into effect?
The Texas Heartbeat Act come into effect on 1st September 2021.
Why are Uber and Lyft paying legal fees for their drivers who sued under the Texas Abortion laws?
Both Uber and Lyft are paying legal fees for their drivers who sued under the Texas Abortion laws because they think they believe that drivers should not be put at risk for getting people where they want to go.
The concept of brand endorsements by celebrities has become a rage in the world, every big company wants to sign top celebrities as their brand ambassador. This is because it is a profitable marketing strategy as the brand uses the celebrity’s glamour and popularity to market their products and services. Having a global celebrity will help the company reach its target audience.
Which is why celebrities like Priyanka Chopra, that have a foothold in the global audience are always in demand by both Indian and international brands. Priyanka Chopra Jonas is an Indian actress, model, singer and recently a film producer. Priyanka is one of the highest paid actresses in the country and has also won the world renowned pageant, Miss World in 2000.
The actress has won many awards and accolades such as Filmfares, National Film Awards and was also honored with Padma Shri by the Indian Government. According to Forbes, Priyanka Chopra is in the list of The 100 most influential people in the world. Priyanka is known for work in movies such as 7 Khoon Maaf, Barfi, Mary Kom, Dil Dhadakne Do, Kaminey, Bajirao Mastani, The Sky is Pink, The White Tiger, etc.
She is also played the role of a main character in the American thriller series Quantico. Besides her acting career, Priyanka has released three singles, given her vocals for songs in the movie and has also producer some well-known movies.
The actress is known to charge over 5 crore and even Rs. 2 crores for an Instagram post for brand promotion. The brand value of the actress is estimated to be Rs. 2.65 billion, with a net worth of $50 million in 2021.
The actress has endorsed brands such as Bumble, Pepsi, Pantene, Nokia, Assam Tourism, Garnier, TAG Heuer, Nirav Modi, Appy Fizz, UNICEF, Beats by Dre, Schmitten Luxury Chocolates, Lux, Xpert Dish Wash, Colgate, Pro-Ease, Hero MotoCorp, Josco, LYF Smart Phones, Idea Spice Phones, Marvel Tea Yellow, Q Linq, Ponds, Bru, Rajnigandha silver pearls, Blenders pride, Nikon, Sunsilk, Asmi, J Hampstead, Unnati Fortune among others.
Lets look at the List of the brands endorsed by Priyanka Chopra
Appy Fizz
Appy Fizz is a carbonated apple juice brand that is under Parle Agro. The company introduced Appy Fizz in 2005 after the success of the Appy another apply juice brand popular in India. Parle Agro launched a similar drink Grappo Fizz a carbonated grape juice, which failed because of a campaign.
Appy Fizz is also manufactured and marketed in countries like Bangladesh by Global Beverage Co Ltd. under license from Parle Agro. Priyanka became the brand ambassador of the brand in 2016 and has appeared in many ad commercial endorsing the brand.
Parle Agro came up with a multimedia campaign featuring Priyanka and the South Indian star Jr.NTR in order to create a tremendous buzz among the current generation. With Priyanka endorsing Appy Fizz, the brand has repositioned itself very bold, memorable and a cult brand.
Nirav Modi Jewels
Nirav Modi was one of the top luxury diamond jeweler known for its diamond studded jewelry. The brand was known for its collection of bracelets, earrings, necklaces, pendates, rings, etc.
At the time Priyanka was made the brand ambassador she said that, “My association with Nirav Modi is like meeting of minds in many ways. We are both proud of our Indian heritage and are also united by the idea of bringing a modern Indian to the global forefront.”
Priyanka became the brand ambassador and hasappeared in an ad commercial along with actor Siddhrath Malhotra, but terminated her three year contact in the light of the allegations of financial fraud against Nirav Modi.
Bumble is an American social media company that is known for its online dating app that facilitates communication between interested users. One of the most unique feature of the app is that in heterosexual matches, only the female users can make the first contact with matched male users, while in same sex matches both can send a message first.
The company was founded by Whitney Wolfe Herd and is a competitor to Tinder another dating app in the Indian and international market. As of 2021, the app has over 42 million monthly users across 150 countries and is valued at $1billion according to Forbes.
Priyanka not only endorses the app but also acts as a partner, advisor, and investor of the company. With the help of Priyanka, Bumble has expanded in the country and has also made women feel safe using dating apps in India. Commenting on her investment in the company the actress said that “I’ve always believed that investing in women is key to social transformation and economic growth.”
Pantene
Pantene is a world famous brand of hair care products that are owned by Procter and Gamble. The company was originally started in 1945 by Hoffmann La Roche. Pantene was purchased by Procter and Gamble in 1985 in order to compete in the Beauty products market.
The brand is known for its products such as 2-in-1 shampoo and conditioning formula like Pantene Pro-V. Priyanka became the company’s global brand ambassador, making her the first Indian actor to represent the brand globally.
In an interview the actress said that she is excited to be the new global ambassador for Pantene. She also added that the brand is a favorite around the world and she loves that Pantene celebrates and advocates that being strong is beautiful.
Garnier is one of the top cosmetics brands that belongs to the French cosmetic conglomerate L’Oreal. The brand is known for hair and skin care products and has so far branded its image as a healthy beauty expert by providing nature based solutions to combat pollution, acne UV and fatigue.
The company sells its products in numerous countries worldwide with products targeting for different skin types and cultures. Priyanka was the brand ambassador of Garnier and has been featured in commercials endorsing the Garnier Light Ultra Intense Fairness Moisturizer in both the print and television campaign.
But over past years priyanka has expressed her regret over appearing in adverts for skin-lightening cosmetics. In an interview, priyanka called the ponds and garnier fairness endorsements to be one of her profound regrets and apologized for the same.
Colgate
The Colgate Palmolive Limited is an American company which is a leader in India when it comes to scientifically proven oral care products. The company is known for its products its wide range of products such as toothbrushes, dental floss, tooth powder, mouthwash and other specialized range of dental therapies.
The Colgate Palmolive India Ltd was initially incorporated in 1937. Priyanka Chopra became Colgate brand ambassador and has also been featured in it campaigns and ads endorsing its Colgate Active Salt Neem’s toothpaste that recommends proper oral care.
Eric Jumbert the marketing director of Colgate-Palmolive (India) Limited said that the company found the actress to be the perfect fit to be the company’s brand ambassador as she has inspiring personality and global superstar who embodies our brand values so well.
LYF pronounced as Life is is one of the top mobile companies in India. Also known as Reliance LYF, the Indian smartphone manufacturer has its headquarters based in Mumbai, Maharashtra. The company is a subsidiary of Jio which is owned by Reliance Industries.
LYF has also became the country’s fifth largest smartphone player and the second largest LTE phone supplier. The company signed Priyanka Chopra as it brand ambassador for LYF smartphones in 2016.
The actress has been a part of many multimedia campaigns. The company made a commercial featuring Priyanka showcasing the newest smartphone, LYF Earth 2. The actress also tweeted an ad for the phone, where she is seen explaining the features of the device in the most natural way.
Schmitten Luxury Chocolates
Schmitten Chocolates is a surat based chocolate brand that is owned by Rajhans Group. The brand has grown to become one of the well-known names in the luxury chocolate business. With the brands such as Schmitten and Hoppits, Rajhans group has got a turnover Rs 300 crore in just four years of its launch.
Luxury Chocolates are available in dark and milk chocolates with seven different variants. The company is planning to expand it and is expecting sales worth Rs 1,000 crore from chocolates.
Which is why the group choose Priyanka as the brand ambassador for the schmitten brand. The actress has appeared in many of its commercials endorsing its luxury chocolates.
The Assam state government signed an agreement with the international star Priyanka Chopra to become a brand ambassador for Assam tourism in 2016. The actress was featured in the Awesome Assam Campaign which showcased the actress exploring and enjoying her stay while attending a friend’s wedding in Assam.
The Awesome Assam campaign was launched in 2017 by the Assam Tourism board in order to boost the tourism sector in the state. The campaign focused on the one-horned rhino, Assam Tea and the mighty Brahmaputra.
Xpert Dish Wash
Xpert is a dishwash brand that is owned by RSPL Group. The brand has a history of television advertisements that portray how its products have made the life of homemakers easier. The brand signed Priyanka Chopra as its brand ambassador and with the help of priyanka the brand wants to attract more customers and make it reach its target audience.
Priyanka Chopra Jonas is one of the most popular an Indian actress, model, singer and recently a film producer.
What is the brand value of Priyanka Chopra?
The brand value of Priyanka Chopra is estimated to be Rs. 2.65 billion.
What are the main brands endorsed by Priyanka Chopra?
The main brands endorsed by Priyanka Chopra are Bumble, Assam Tourism, Garnier, Nirav Modi, Appy Fizz, Xpert Dish Wash, Colgate, LYF Smart Phones, Schmitten Luxury Chocolates, Pantene, etc.
What are the other brands endorsed by Priyanka Chopra?
The other brands endorsed by Priyanka Chopra are Pepsi, Nokia, TAG Heuer, UNICEF, Beats by Dre, Lux, Pro-Ease, Hero MotoCorp, Josco, Idea Spice Phones, Marvel Tea Yellow, Q Linq, Ponds, Bru, Rajnigandha silver pearls, Blenders pride, Nikon, Sunsilk, Asmi, J Hampstead, Unnati Fortune among others.
How much does Priyanka Chopra charge for brand endorsement?
Priyanka Chopra is known to charge over Rs. 2 crores for an Instagram post for brand promotion.
What is the net worth of Priyanka Chopra?
The net worth of Priyanka Chopra is over $50 million as of 2021.
Conclusion
From being crowned as the Miss World to getting married to Nick Jonas, the actress been the face for various brands worldwide. Priyanka Chopra is currently one the most talked about Indian people in the world as she has established a food hold in the Hollywood by playing lead roles in top rated movies. Priyanka is also the second highest most followed Indian on social media platform after Virat Kohli.
Another reason for her being in demand in the advertising world is that the actress has earned a name for herself in the world with hard work and perseverance which are key requirement for a brand ambassador. The global fame has led the actress to work with many Indian and international brands, ranging from gadget to cell phone to cosmetic products to watches and with the current pace of her growing popularity the list is bound to get longer.
Indian-based actress Priyanka Chopra Jonas had launched a second career as a venture capitalist investing in some tech companies in recent years. She stated it was an effort on her part to change the tech industry and gender inequality.
Priyanka Chopra Jonas had told that she was introduced into the investing world by her U.S manager Anjula Acharya who is also a Venture Capitalist and also said that Anjula Acharya was an influence on her entrepreneurial career. Priyanka Chopra Jonas has been very active with her entrepreneurial career since 2018.
Priyanka Chopra Jonas said, “Ideas are the currency of the present” during the recently held event ‘Startup India Prarambh’ supported by the Indian government.
Below are the startups funded by Priyanka Chopra Jonas.
Bumble is an online dating app which was founded in 2014 by Whitney Wolfe Herd. She was the vice – president in marketing for its rival app Tinder. She later left the company after filing a lawsuit against it.
Bumble is known as a women-led company, as Herd is the youngest women CEO to take a company public in U.S and the youngest woman self – made billionaire.
Bumble is slightly different from its rival companies. It is known as the “feminist app”. A woman wouldn’t have to reveal their name in the app, they can reveal their identity only after finding a match and that is only if they feel secure to reveal it. It requires the women to make the first move.
The app also has other features where they filter friendships and professional relationship with Bumble BFF and Bumble Bizz. Their major revenue is through the purchases from inside the app and the different subscription models such as bumble boost and bumble premium.
Priyanka Chopra Jonas invested in Bumble in the year 2018 and she was also acting as an advisor to the app for its launch in India. The app was introduced in India in the year 2018. The app was later acquired by American firm Blackstone.
Holberton school was founded in the year 2016 by Sylvain Kalache and Julien Barbier. The founders had noticed that there was a huge gap between the software engineers and the skills required by the company. Most of the times the students would end up in huge debt after their graduation and still would lack the knowledge and skills to find a job.
So, they built a school which helps the students to learn programming as well as the soft skills required to find a job. The school actually allows students to study for free until they find a job after graduation. Their curriculum is designed for students to gain more practical experience.
Graduates from this school have found really satisfying jobs in companies like Google, LinkedIn, Apple, Tesla, Facebook, Cisco, IBM etc.
Priyanka Chopra Jonas had invested in the company during the year 2018. Her investment was 8.2 Million (around INR 59 crores). She had mentioned that the company’s mission was aligned to hers which is empowering women through technology.
After the investment in Bumble and Holberton School, Priyanka Chopra Jonas tweeted that she was so excited to partner with them and that she was honored to join the companies to expand gender equality across the tech space and to make a social impact for the greater good.
Apartment list
Logo of Apartment List
Apartment list is a U.S technology based real estate company. It was launched in the year 2011 by John Kobs and Chris Erickson. It is an online marketplace for apartment listings.
Apartment lists help people find rental apartments. Their mission is to help families find a place to call home. It provides smooth, simple and smart rental facilities to people. The aim of the startup is to make market rentals an easy and a simple work as it is considered very tedious and a complex process.
At the end of December 2020 Apartment list was valued at USD 600 million. This was Priyanka Chopra Jonas latest investment with an undisclosed amount. With this investment she joined the board of directors of the company which include American singer Lizzo, baseball star Alex Rodriguez or Arod, NBA player Andre Iguodala and others.
FAQs
Which startups have Priyanka Chopra Jonas invested?
Priyanka Chopra Jonas has invested in three startups, Bumble, Apartment List, Holberton.
Which is the next startup Priyanka Chopra Jonas is looking to invest in?
The actress said that in 2021 she is looking forward to investing in a mix of beauty and tech and education.
Conclusion
Priyanka Chopra Jonas has said that she was willing to invest in Startups that have found a gap in the market. She also added that she is willing to invest in Startups that aim to make people’s lives easier and those who work for a social cause. She also added that it is important for startups to have good viability with the above-mentioned qualities.
Priyanka Chopra Jonas has mentioned that she would love to invest in Indian-based startups that would make a mark globally. The actress said that in 2021 she is looking forward to investing in a mix of beauty and tech and education.
Over the past few years, due to the advancement of technology, smartphones, and widespread access to the internet, people have been overwhelmed with the use of such resources. With the increase of education, independence, and advancement in lifestyle both men and women have become busier. People today are uncomfortable in having large social groups or find it difficult to take time out and find people to date the old fashioned way.
Today the e-dating concept has been the new trend. People find their matches online through online dating apps. Bumble is one such dating app that helps people build a profile on the app so that you put all your relevant information on it and then all you need to do is keep liking profiles of others hoping that somebody will show the same kind of interest and you both could vibe together.
Know more about Bumble in this article, it’s beyond online dating!
Bumble is a multi-functional app that is not restricted to just dating. Launched in December 2014, Bumble has been an app that is women-centric, i.e. women have control with whom they want to talk to on the app. It has been only six years since bumble started its operations and it already has more than 36 million users.
With the most users in America, the application has been the fastest-growing application in the country. The valuation of Bumble is over $14 billion and the company has been growing rapidly.
Since Bumble is a multi-functional app, it doesn’t restrict itself to dating but it has other two verticals as well – Bumble BFF and Bumble Bizz.
It was just six years ago when the founder of Bumble, Whitney Wolfe Herd reinvented a dating app for women so that women have control over conversations with others. The company believes in empowering women to give the ability to control dates, find friends, or network online and hence they have created the app in a way where the women need to make the first move.
Her journey didn’t start with Bumble. It is the biggest competitor of Bumble in this sector that Whitney co-founded, Tinder. She had to leave the company as she had a terrible breakup with her co-founder Justin Mateen. After leaving Tinder, Whitney also filed a sexual harassment case against the company but later the suit was eventually settled. It is then when she decided to start Bumble where women have the upper hand and no one can take advantage or face problems as she did.
Bumble – Business Model
As mentioned above Bumble is a multi-functional dating app and there are three verticals: Bumble Date, Bumble Bumble BFF, and Bumble Bizz. Following are the details about how these verticals work.
Bumble Date
Bumble Date is the normal version of this dating just like any other similar genre app where people can like each other’s profiles based on their choices and preferences but the catch here is that women make the first move. However, in case of the same-sex matches, any one of the parties can make the first move.
Bumble BFF
Bumble somewhere tried to give the experience that Facebook in its dating app by including the BFF feature in the mobile app. With Bumble BFF people get the chance to talk to new people and make friends. All the user needs to do is switch to the Bumble BFF mode from Bumble Date mode. Similarly if one wants to switch to Bumble Bizz mode, they can freely do it. Also, Bumble states that over 90% of the application users try this mode and use it quite often.
Bumble Bizz
After getting a successful response of Bumble BFF mode, the company introduced another interesting vertical with the name Bumble Bizz. Forbes says that Bumble Bizz mode was a very logical step that the company took. With the help of Bumble Bizz mode, users can make a separate profile for professional swiping and networking. The other features remain the same, like the same-sex match can send greetings to one another and between a man and a woman; the first move would be made by a woman. The concept of matching professionals is a big hit in the sector.
Bumble can be free of cost but there are very limited features in it. If you opt for the additional features plan in Bumble you need to buy the premium packages and can then access a lot of additional features.
Bumble as a startup has been a success as there weren’t many challenges that the company needed to face. Initially, the company had to make its way through by challenging its biggest competitor Tinder, but Whitney already knew what was happening in Tinder and was able to see the weak points of Tinder.
Bumble also had to face a lot of criticism initially as people felt that the app is not safe and there are only fake profiles being shared on the portal. But with time people started liking the app and it has got a better response since then.
The USP of Bumble is that it is women-dominated. There is a sense of pride in using the app in which women the first move and that is what made it special. Bumble as a startup did not see major setbacks or losses, as it has remained positive and static all the time. Currently, there are more than 50,000 users added to the community on regular basis.
Having such a strong market base, the biggest competition that Bumble has is Tinder. Apart from that, there are other competitors like Grindr. Halo app, etc.
Bumble recently made a debut on Nasdaq by launching its Initial Public Offerings. This lead to Whitney Wolfe Herd became the world’s youngest self-made billionaire. The company is valued at over $7 Billion by promising to make the online dating world a better place and equal place to connect.
Even though there is a surge of daters in this industry, Bumble has a long way to go in order to engage its users, look at the long-term profitability, plan growth strategies, and constantly improving by making the user’s experience better and better.
FAQs
Is Bumble dating app free?
Yes, Bumble dating app is free but it has some restricted features which you will only get access to after you pay a small fee to get Bumble Premium.
What is the average age on Bumble?
According to a April 2020 survey data of adults in the United States, more than 13% of the users are aged between 13-29 and 10% of users are aged between 30 to 44 years.
How does Bumble decide who to show you?
Those who swipe-right on your profile appear first. Both Bumble and Tinder appear to have a similar algorithm that shows you the profiles of those who have expressed an interest before other profiles.
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