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Tag: Building website

  • Top 10 Common Web Design Mistakes to Avoid in 2022

    Do you know the feeling when you visit a website only to close its tab in the next five seconds? The average attention span of a user on a website is eight seconds. Your website could be a business, e-commerce, or your personal blog. Now, in the next eight seconds, you would like to create an impression on your audience or your customer which is positive. And grab their attention

    You would not want them to switch to your competitors, make a terrible impression or increase the bounce rate on your website with a shoddy design. Where the color scheme is messy, the typography does not sit right with the brand, or just in general the UI is ineffective.

    Basically, your website can be a deal-breaker for you. Every other business has its presence online, and having a website has become an integral part of being in the market and getting potential customers.

    A good website with the right components, clean user interface, simplicity, functionality, color scheme, visuals, typography, and consistency can ensure that people will continue to browse, make a purchase or keep reading your blog.

    So how can we have a website that has a balance of all of these? Further, we will explain what website design mistakes can be avoided to make sure your audience has a seamless browsing experience.

    What Makes a Good Website?
    Common Website Design Mistakes

    What Makes a Good Website?

    To avoid making website design mistakes, first, let’s try to understand what makes a website a good one. You might not be a graphic designer, or perhaps you are paying one to get your website design done. How do you make sure that your vision comes into being?

    The design has principles, and again you don’t need to be a wizard to know all of it. Just the basic 6 principles that you can follow to get it right. Let’s take a look at what design principles are.

    The six principles of design

    Unity/ Harmony

    Create repeating patterns with the elements having a regular repetition of elements that suggest movement or again create a rhythm. E.g., like a maze.

    Balance

    Arrange the elements in symmetrical, asymmetrical, and radial forms to establish a sense of balance.

    Hierarchy

    As the name suggests, here you use the other principles and arrange design elements to how you want your users to view them.

    Scale/proportion

    Use size, ratio, and divisions to create visual harmony and establish a sense of the relationship between the elements.

    Dominance/ Emphasis

    Create an emphasis, establish a point of difference and bring the focus of your audience to the important aspects of your website by playing with highlights, color, and size.

    Contrast

    Group together elements that appear to be similar or share the same visual characteristics

    While composing, put together the designs that have differences, e.g., the foreground and the backdrop of the web design with different colors.

    Common Website Design Mistakes

    Not Having a Call-To-Action (CTA) Button

    A call to action can be anything that gives your users proof that you exist as an organization or a person. It further guides and encourages the user to take some kind of action on your webpage.

    CTA Button Example
    CTA Button Example

    It could be something as simple as a subscribe button, a call, or a sign-up for the free online course that you are offering. In most cases, a call to action is highlighted or made through special buttons.

    Too Much Loading Time of the Website and the Images

    As mentioned before, the average attention span of a user on a website is 8 seconds. What would you do if you saw a banner ad somewhere and immediately became interested in the brand or the product/service that it is offering?

    Following the button, you click on the link, and it takes you to a page that takes too much time to load. You become annoyed and immediately close the tab. It can be terrible for your business, especially if you are dealing in the industry of e-commerce with no app where your website on the internet is the only source available where your presence is.

    Similarly, when you upload pictures, make smaller graphics that you use for your web are 300 KB or less with large or full-screen background images being no more than 1 MB.

    Not Having Relevant Images and the Content

    Let’s say you are an NGO that focuses on the education of less privileged children. But the content written on your website is about the meaning of the song that’s recently released, rather than giving out any information regarding what your organization is doing to make their lives better. It will definitely confuse your audience. Have content that is aligned to the purpose of your main purpose.

    The same holds true for your visuals. If the image does not blend well with your content, you need to change it to a relevant one or get rid of it.

    Having Complex and Dysfunctional Websites

    Your website can be challenging to navigate, with problems with coding, expired or mismatched domain names, and broken internal links creating a dysfunctional website.

    Another reason could be that you don’t have a secure HTML website, which makes your viewers doubt the security of your website. Resulting in a bad user experience and frustrating your audience.

    Not Secure Website Example
    Not Secure Website Example

    Not Updating Your Content

    Refreshing and updating your content is necessary because it indirectly influences response times. You can lose data and have your website crash due to outdated plug-ins and themes, and you might even experience auto-redirects to other websites that will hurt your SEO ranking and might even result in Google blacklisting you.

    Lack of a Proper Layout, Color Scheme and Typography for Your Website

    Some websites are too crowded with information, graphics, videos, and more. This will only increase the load time for the website and will make it difficult to read. Make use of whitespace, do not have too many elements cluttering your website.

    If you have a high-end brand, choose a layout that can be aligned with the industry. Talking about branding, another mistake people make while designing a website is not selecting a proper color scheme and typography. And the whole website ends up looking like a clown with mismatched color palettes and fonts.

    Cluttered Website Example
    Cluttered Website Example

    Each color represents something. When designing your website, try to keep color psychology in mind. And select your colors accordingly. The same rules apply to typography; it should suit your brand’s personality. Use fonts that are easy to read unless your brand screams funk, and have an appropriate font size.

    Not having mobile-friendly websites

    Websites designed just for desktops can be a problem when your user is browsing them from other devices like macOS, mobile devices, or tablets. The user experience is affected, and not in a good way. Have your website optimized for other devices and be mobile-friendly by building a responsive design for your site.

    In simple terms, back linking is when a user is directed towards your website from another website to your website. The credibility of your website depends a lot on backlinks, especially for Google’s PageRank and SEO.

    It confirms that your site has the relevant content related to the site linking to it and ensures quality. Backlinking is one of the most prominent elements in your SEO.

    Internal linking is when your user is guided from one page to another on your website. It’s again important as search engines use these links to navigate your website. Linking your social media accounts to your website is one of the influential social media integration strategies.

    It helps your audience connect to you on different platforms as well as makes it easy for them to find out more about you, which can also drive traffic to your page.

    Lastly, if you are not using these practices on your website, you are missing out on a lot of actions that can give you an advantage over your competitors.

    Not Having a Minimalistic and Clean User Interface

    Less is more, and most of the time people underestimate the power of simplicity. But having a website design that is minimalistic in nature started growing around the early 2000s and the concept is booming today. By not having one, you increase the risk of complexity.

    A minimalistic design will steer the focus of your viewers quickly to where you want to while cutting back on the clutter. Helping to present your content in a simple and direct way.

    Similarly, a clean user interface will be easy in the eyes of the users, easy to read, and well organized. By not having a clean user interface, you make it difficult for your viewers to focus on one thing without getting distracted. You can refer to the principles of design to help achieve a clean and minimalistic user interface.

    No SEO or Analytics

    If you ignore the strategy of using SEO on your website, you miss out on the organic traffic that comes your way, and the ranking of your page is affected. One should always keep SEO in mind while creating a website, and at least know the basics of SEO.

    Another key part of your website is analytics, which helps you understand your audience. Where is your audience from? What type of content do they like on your website the next time? And if you are an e-commerce site, you can use your metrics to scale up your sales game.

    In addition, tracking outbound links will provide new opportunities for collaboration. You can also see what questions cause users to reach your site, your click-through rate (CTR), and your average position.

    Conclusion

    We looked at a lot of things that make a website perform badly. But as we conclude, let’s take a quick revision of the Do’s and the Don’ts, so you can avoid the mistakes while creating a website

    What should your website consist of?

    • Have a mobile-friendly website with a clean and minimalistic user interface.
    • Follow the principles of design while creating your website.
    • Have relevant visuals/ graphics and content that is relevant to your website. This also means having no pixelated or distorted images on your site. Optimize your images that have larger file sizes.
    • Include SEO and analytics on your website to level up your ranking
    • Have inbound and outbound links to your website and integrate linking your social media accounts to your website
    • Make it a practice to align your typography and color scheme for your website with your brand’s personality.
    • Don’t miss out on the call-to-action button.
    • Make use of whitespace, don’t let your website be crowded or complex.
    • Have your content refreshed and often updated with a clear message.

    FAQs

    What are some common website design mistakes

    Not adding a CTA button, not having a mobile-friendly website, not having a clean and minimalistic design, and long loading time are some of the common website design mistakes web designers should avoid.

    What makes a bad Web page design?

    Non-responsive design, cluttered layout, hidden navigation menu, and bad color contrast indicate a bad web page design.

    What are 4 common design errors?

    Use of too Many fonts, using stock images, not proofreading and bad color contrast.

  • Website vs. Amazon vs. Flipkart: Where Can You Sell Better?

    Selling your products online can be the most-effective way to reach out to a wider audience and increase awareness of your brand. Need not to say this can help you boost your sales severalfold.

    As per records, 61% of the customers agreed that they made more purchases online during and after the covid-19 pandemic proving that e-commerce is the future of sales.

    Still, most vendors hesitate while starting their online sales. The biggest reason to get confused is “which platform to use for selling their products for the greater benefits”.

    One option is to create your own e-commerce website that gives you complete control of the sales. Other options are online marketplaces like Amazon and Flipkart which are already being used by millions of customers and are capable of increasing your product visibility.

    If you are also about to start your online business but are confused about which platform to choose, we are here with the answers to all your questions.

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    Let us begin with understanding the basic difference between an online marketplace and an e-commerce website.

    “E-commerce is a powerful tool to connect the unconnected to global trade” – Arancha Gonzalez

    Selling with Amazon
    Selling with Flipkart
    Selling With Your Own Website

    Difference Between the E-commerce Website and Online Marketplace

    Although both online marketplace and e-commerce websites are built with the purpose of selling products, they are quite different from each other. Let us understand the key differences between the two:

    Online Marketplace Ecommerce Website
    These are similar to the real-life shopping mall that offers a variety of products from different sellers. Three parties are involved: customer, seller, and website administrator. Example: Amazon, Flipkart, etc. Here a single seller displays and sells his products. It is similar to a bakery shop selling self-made cakes and bread.
    Existing traffic on the website makes it easier to get instant customers Need to make efforts to attract the target audience
    Can be set up quickly, mostly in a day or two. The vendor can immediately start selling after the registration is complete It takes time to build and manage a website. Reaching your target audience is rather more time-consuming.
    Extra costs like plan fees, referral fees, etc. are involved. Moreover, these websites keep a good share of the profit obtained by selling your products for themselves. Once you have settled the website there are minimal costs involved in maintaining your e-commerce website.

    Now, when we know the basic differences between these two platforms, we can move forward to discuss the details of each of them.

    Although there are plenty of online marketplaces available, Amazon and Flipkart have cornered the Indian e-commerce ecosystem for a long time, and each of them is a veritable gold mine for you if you know how to use them to their full potential.

    Similarly, building your own e-commerce website can also be extremely productive if used correctly. So, if you want to maximize your profit, you’ll have to choose the right platform for selling online.

    Each of these online selling platforms has its own set of benefits. Let us understand each of them one by one.

    Selling with Amazon

    Founded in 1994, Amazon has emerged as the leading e-retailer across the Globe. As per a survey, the net sales of Amazon grew up from US $88.99 billion in 2014 to US $469.81 billion in 2021, which is a growth of more than 400%.

    Annual Net Sales of Amazon
    Annual Net Sales of Amazon

    The prime membership of Amazon offers rewards like 2-day delivery, video streaming, music, etc. It is preferred by most of its customers who are quite engaged in shopping.

    Amazon hosts a maximum number of vendors on its platform and is known to have the highest reach across the globe.

    Amazon Seller Registration

    Selling on Amazon requires you to go through a registration process, similar to what you would do for creating an online channel.

    Amazon seller registration is a three-step process as mentioned below:

    • The seller on-board process allows you to decide your product category, create listings, and enter your product details.
    • On Amazon, you can list your products for free, provided you are willing to give up a certain percentage of your sales in exchange for visibility.
    • You can also opt to pay a small fee to make your product listing a featured item, which will appear at the top of the search results.

    Benefits of selling on Amazon:

    Reach

    Amazon has a massive user base and a presence in several countries, which means that you will have a huge audience to cater to through your products.

    Visibility

    Amazon puts a lot of emphasis on product listings, owing to the fact that customers usually browse through products before they decide to buy something. In fact, product listing is one of the most important aspects of selling on Amazon.

    Data

    Amazon offers a lot of insight about your customer base, which you can use to increase your sales and make better marketing decisions.

    Delivery & Returns

    Amazon provides the seller with FBA (Fulfillment by Amazon) service. This means that Amazon will take care of your product delivery and customer care. Moreover, when a customer returns your product Amazon will bear the logistics.

    Branding

    You can use Amazon’s platform to build your brand, leveraging the website’s popularity among customers to attract more buyers.

    Selling with Flipkart

    As per a survey, Flipkart Private Limited reported revenue amounting to approximately 433 billion Indian rupees in the financial year 2021. Additionally, the e-commerce player had an increase of 25 percent in its revenue, compared to the previous year.

    Unlike Amazon, Flipkart is more of a niche player and hosts fewer sellers, but that doesn’t make it any lesser of a great place to sell online.

    Flipkart Seller Registration

    The seller registration procedure for Flipkart is similar to Amazon, but it can take 1-2 days to get the business up and running with the required paperwork submitted to the company while Amazon takes 24 hours to approve the account. In some cases, the process may get delayed but it gets resolved once you contact seller support.

    Benefits of selling on Flipkart

    Niche Audience

    Flipkart has a niche audience, which means that you get the opportunity to cater to your target customers, making it easier to retain them.

    Visibility

    Flipkart puts a lot of emphasis on high-quality product listings, which means that you can maximize your visibility on this platform just by providing quality products.

    Data

    Flipkart offers a lot of data that you can use to make better marketing decisions and improve your sales.

    Sales

    You can receive payments through Flipkart’s payment gateway, which means that Indian customers and those from neighbouring countries can also shop from your store.

    Delivery & Returns

    Flipkart handles the cost of delivery or picking returns. They also provide a customer care facility for your product.

    Branding

    You can use Flipkart’s popularity to build your brand, and get more customers to your store.

    Selling With Your Own Website

    As per a survey, 52% of the sellers stated that they only sell through their own website, while 42% sell through both their website as well as an e-marketplace, and only 6% stated that they only sell their products through an e-commerce website.

    According to another survey, in 2020, the private labels shared more than 50% of repeat purchases under all categories. The largest repeat purchases were recorded in the cosmetics category i.e. around 75%. The other categories such as grocery, wellness, furniture, etc. also showed a hike in repeat purchases.

    Creating your website

    In comparison to selling on any e-commerce website creating your own website can be a tedious job. You will have to manage a lot of different aspects right from payments, and orders to setting up a full-fledged store.

    This might even be cost-intensive and way more difficult than the simple process of registering and selling available on other e-commerce platforms.

    Benefits of selling on your website

    Store control

    You are the owner, you set the rules. So, you do not have to worry about any change in terms, designs, or priorities. You can change your product priority. You can also design your website in accordance with your product to improve customer retention.

    No comparative purchase

    Online marketplaces offer hundreds of options to buyers in your product category. This might reduce your visibility. On your website, buyers only see your products and are able to appreciate the quality and variety you have on offer.

    Amount deduction

    Other than sharing a certain percentage of profit with the e-commerce platform you use, there are several charges that you are expected to pay. These may include plan fees, referral fees, etc.

    Analytics

    Instead of just being dependent on the data provided by the e-commerce platform, you can choose your own analytics. Google Analytics can help you identify your best-selling products, and most visited products, track buyers’ activities, etc.

    Brand loyalty

    A customer buying your product through an online marketplace platform will recommend that particular website in return for your product quality. However, if the purchase is made directly from your website it becomes a means of oral publicity.

    Conclusion

    So, which option is better? We say it is completely your call.

    In this blog, we have tried to list all the pros and cons of owning an e-commerce website as well as selling through an online marketplace like Amazon or Flipkart.

    However, no matter which option you choose for yourself just remember that looking at the current scenario selling products online is not a choice but a necessity. So, if you have decided to sell your products online, you have already made a step towards success.

    Looking at which option to choose, with their unparalleled brand recognition Amazon and Flipkart are a great fit for first-timer and casual sellers who do not want to spend much time worrying about customers and related issues.

    Also, selling your products here cut down the risk percentage. Amongst these Amazon is arguably the largest e-commerce platform while Flipkart has a loyal customer base, that trusts the site for quality.

    At the same time, they may not be suitable for keen sellers owing to a number of hoops like fees and competition. This might also create difficulty for the small businesses to make their presence felt on these platforms.

    At such a point, creating your own website can help you make your presence felt, maximize your profit, and increase your brand loyalty.

    FAQs

    Is it better to sell on your own website?

    Yes, selling on your own website is always better than selling on any online marketplace because you don’t have to share the commission with the marketplace but building an audience can be quite a tedious task.

    Can I have my own website on Amazon?

    No, you cant have your own website on Amazon, you can only sell your products via Amazon.

    Do I need an e-commerce platform to sell online?

    It is not necessary to have an e-commerce platform to sell online, you can sell through various online marketplaces or through social media.

  • 7 On-Page SEO Techniques That Can Help You Rank Higher

    Over the past few a long time, Google has discharged a few upgrades to their look motor calculation, of which Panda, Penguin, and Hummingbird were the greatest. Those overhauls set increased rules on how proprietors ought to structure their locales for connect building, both construct approaching joins and utilize grapple content for active links. Even in the presence of the overhauls, the conventional on-page SEO is still intact. Each on-page SEO errand is truly for the user’s advantage. But a majority of SEOs do not agree with that.

    On-page SEO is one of the foremost important forms you’ll be able to utilize for accomplishing higher rankings in a look engine’s natural comes about and running fruitful SEO campaigns. A site is the central point of all SEO forms and in case it’s not appropriately optimized for both search engines and clients, you minimize your chances of getting activity from search engines. In this article, we will talk about some SEO tricks that are important and which help in making your website rank higher in the search engine results. So let’s get started.

    What Is On-Page SEO?
    Meta Title and Description
    Content Optimization
    URL Optimization
    Usage of Heading Tags
    External Linking
    Image Alt-text
    Internal Linking

    What Is On-Page SEO?

    On-page SEO is mainly the process of improving various elements that are present in the website, to make it rank higher in the search engines so that they can experience more and more traffic to the website. The On-page SEO components are content elements, HTML elements and site architecture elements.

    Meta Title and Description

    Usually the foremost imperative on-page SEO figure. The reason for usually that the more alluring and optimized your title is, the more individuals will click on it. And in common, the more clicks your post gets, the higher it’ll rank. Also, take note to restrict the word limit of the headline to 65 only.

    Dodge auto-generated meta depictions – Indeed even though Google may not utilize your depiction, it’s continuously the best hone to dodge utilizing auto-generated depictions that some of the time don’t make sense.

    Content Optimization

    Content is the spine of flourishing commerce and on-page SEO is the spine of substance showcasing. You’ve likely listened to the saying, “content is the king.”

    However, there are many more aspects tied to fruitful marketing than just the matter that you write. You’ve got to distribute the kind of substance that will drive activity and develop your business. This includes utilizing particular watchword state components that incorporate long-tail grapple words. Use sufficient dispersing between the passages to form the text simpler to read.

    URL Optimization

    The URL – Universal Resource Locator – is the address of the net page on your location. It’s a vital SEO best hone. So why has no one cracked the process and provided an in-depth guide yet?

    In the process of URL, optimization keeps in mind not to change or alter the URL of your previous posts because doing so will cause breakage of the interface. This will result in the non-accessibility of your content as the clients will not be able to find it after tapping the URL that was previously mentioned.

    Blog page URLs are meant to supply a few data and significant encounters to people and computers alike.  Make use of categories – Bunch your pages into categories to assist clients and look motors discover what they need faster. It’s like having a stockroom with parts of uncategorized things versus a distribution centre with all the things relegated to a committed category.

    Usage of Heading Tags

    You ought to utilize heading labels to highlight different headings, sub-headings, and vital points. In WordPress, the title tag is set at H1. You don’t truly get to utilize any more H1 labels anyplace within the article. One is sufficient. For segment breaks, adhere to H2 and H3 tags.

    External Linking

    Separated from connecting to your possess web journal posts, it may be an extraordinary thought to interface out to outside websites as well. Once more, it did this in case the data on the outside site is important to the data in your post.

    While connecting out to outside websites, you ought to link to trusted websites as they were. And on the off chance that you’ve got questions about the specialist or notoriety of a website, you’ll be able to utilize a nofollow tag to maintain a strategic distance from passing your connected juice to possibly terrible sites. You ought to utilize dofollow joins for trusted websites and nofollow joins for those that are less trustworthy.

    Image Alt-text

    Now, your content also includes images, image alt-text is the SEO of your images used in the content. It informs and helps Google understand, what your images are all about. When you search for something in Google, it also offers image-based results, which means potential customers also can find your site through images.

    Internal Linking

    Internal linking means hyperlinking other important pages of the website with the current one. It helps in making Google realise that your page is valuable and important. Apart from that, it also aware readers of your other content on the website. This way, your website gets to rank higher on the result page of search engines.

    Conclusion

    On-page SEO is approximately more than shoehorning a couple of catchphrases into meta tags. It’s almost satisfying to look at expectations and give searchers what they need. That’s the foremost critical step. If you don’t drag that off, no sum of “optimization” will assist your rank.

    FAQs

    Is SEO important in 2022?

    Yes, SEO is a priority and it will help you drive organic traffic to your website.

    Is SEO easy to learn?

    SEO is easy to learn but hard to master.

    Some of the popular SEO tools are, SEMrush, Moz Pro, SpyFu, AWR Cloud, Ahrefs.

  • What Should You Know Before Developing Backend for Your E-commerce Website?

    Before establishing any e-commerce website, or any web application, we should establish a fully functioning system before kicking off. If we do not do our homework in setting up this system, we would face a lot more difficulties as time progresses.

    They are two main components that come to play when it comes to setting up this system- Frontend development and backend development .

    Examples of frontend-based technologies are HTML (HyperText Markup Language), CSS(Cascading Style Sheets), Angular.js, React.js.

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    What Is Backend Development?
    What are the Key Components of Backend Development?
    Things To Consider Before Backend Development For Your E-Commerce Website

    What Is Backend Development?

    They are two main components that come to play when it comes to setting up this system- Frontend development and backend development. Frontend development involves those aspects of programming that the user/client can see and interact with. A frontend developer is to build on the User Interface and User Experience and thus bring those designs to life and thus provide a structure needed for feasible working.

    Backend development involves the other aspects of programming which are faced by the server/programmer and are responsible for the smooth functioning of the platform from behind the scenes.

    Actions taken by the user/clients are analysed, fetched, and then data is manipulated depending on what is the function of the platform by the backend developer. A backend developer should be well versed in knowing various databases and frameworks which we would discuss in detail.

    What is backend Development?

    What are the Key Components of a Backend Development?

    The key components of a Backend ecosystem are as follows:

    Database Management

    Database management for E-commerce website
    Database management for E-commerce website

    A database helps us maintain and process the humongous amount of data, created by the users, that is present in the web application. The backend developer is the one who is responsible for storing, retrieving, updating, and managing the complete dataset.

    While the frontend developers do have the option of manipulating data from the Application Programming Interface (API), it is a cumbersome process, and asking the backend developer to manipulate, like say adding new data, through the databases he has is widely seen as a time-saving process.

    Examples of databases are SQL, MongoDB, DynamoDB by Amazon, Firebase by Google, etc.

    Backend Framework

    A backend framework is a foundation where the user has all the foundational tools needed for developing the backend applications in one place together. Thus, they automate all of the necessary prerequisites correlated with backend software development activities.

    The advantages are that it reduces the time taken for the whole process and can make it more scalable across various other platforms. Some popular backend frameworks are express.js, Django, Ruby on Rails, etc. And all of these backend frameworks need an environment conducive to work. There comes the role of various programming languages like Python which supports Django or runtime environments, which allows the user to run the language outside the browser.

    For example- Node.js, which provides a runtime environment in which JavaScript can run, is the platform on which Express.js runs. These runtime environments, as seen in Node.js, also act as their web servers which turn out to be very convenient. Web servers are a type of software that takes requests from users, scans, and then provides an end product in the form of the requested documents to the user.

    How to Start an Ecommerce business in India 2021
    Are you thinking about starting an ecommerce business in India in 2021? This is your complete guide to start an Ecommerce business.
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    Things To Consider Before Backend Development For Your E-Commerce Website

    Things To Consider Before Backend Development For Your E-Commerce Website
    Things To Consider Before Backend Development For Your E-Commerce Website

    Compatibility

    In some cases, the database is way more compatible with the backend framework which makes for smoother implementation and convenience. For example, MongoDB works way better with Express.js(and thus node.js) than SQL simply because there is no specific need for a well-structured schema for MongoDB as in MongoDB the data is represented as a collection of documents rather than tables with foreign keys.

    This is why “stacks” exist. Stacks are a set of software subsystems that comprises the various software that is compatible with each other. In web applications, it consists of various components depending on the circumstances. For example, it could include the three backend aspects in the databases, backend platform, and the programming language/run-time environment.

    It could also include the front-end (web application framework) or even the webserver. At times, if it works with only a specific operating system, then even that is included in the stack.

    One popularly known stack is the “MEAN” stack(MongoDB-Express.js-Angular.js-Node.js) where MongoDB, Express.js, and Node.js act as the backend components while Angular.js is the front-end component. Alternatively, we can substitute Angular.js for React.js and thus, the “MERN” stack.

    Another known type of stack is the “LAMP” stack(Linux-Apache-MySQL-PHP/Python). Here Linux is the specific operating system on which it works, Apache is the Web Server responsible for connecting web browsers to the correct website, MySQL is the database used and PHP/Python is the programming language on which this works. There is also the Python-Django stack which comprises the programming language in Python and the backend framework in Django.

    Thus buying into these tried and tested stacks which are compatible with each other makes for smoother implementation of the project. We must also ensure these stacks are compatible with the technology we use, for example, we can’t try to use the LAMP stack on a Mac or a Windows directly without separately installing Linux in it.

    Scalability

    By Scalability we mean whether the system increases or decreases in performance and cost in face of more application and process demands than what it is used to.

    Thus, when building an e-commerce website, we need to be sure of roughly how many users would come to our site at various junctions of time. For example, if the e-commerce site is targeting a low number, but niche customer then it makes sense to use MySQL as database, as it works well when there is a low write/read ratio. If the site is targeting a higher number of users then it is preferable to use MongoDB as our database as it is suited to handling larger and more complex data.

    It also makes sense to use JavaScript(.js) backend frameworks more than Python-based frameworks as it allows multithreading, which makes for better scalability. Multithreading is a model of program execution that allows for multiple sequences of programmed instructions to be created within a process, executing all of them independently but at the same time. JavaScript-based frameworks also have more inbuilt libraries which give us a lot more diverse options in hand.

    Efficiency

    While selecting what kind of technologies we need for our backend framework, we also need to consider how much time it takes for building the process. Like if the e-commerce website has any time constraints then they can quickly launch the product using LAMP, but if we can take a slow and steady approach then it makes sense to go for the MEAN framework as it allows for better performance.

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    Frugality

    We also need to consider the various costs involved in setting up the whole process in the first place. That could be the expenses paid to the developers, or could be the separate cost of setting up the web servers and so on. In the end, all of these depend on the complexity of the task-in-hand. Like, it may take relatively lesser costs for a low-level e-commerce website using JavaScript-based frameworks as all of them can be dealt with by a single or a group of JavaScript specialists. Whereas for say LAMP you need a separate specialist for Apache and then PHP which might bring more costs and more parameters to be considered, thus making it complex.

    Security

    We also need to consider how secure the back-end frameworks are and be wary of them before incorporating them into our e-commerce website. Like, due to different servers and client codebases, we might allow malicious data to enter while operating through a LAMP stack.

    Similarly, privacy issues might prop up if we disable JavaScript and this can be an obstacle in running the MEAN stack. We need to find the optimal solution which does not compromise our security.

    Conclusion

    Thus, here, we have discussed the various factors which should be considered for the backend development of any e-commerce website. A basic rule of thumb is that for smaller applications it makes sense to go with a LAMP-based stack and for bigger ones, it makes more sense to go for MEAN-based stacks. There might be some innovative developments in the future but for the time being, it makes sense to go with these known frameworks so we can start the business soon.

    FAQs

    What is backend development?

    Backend development refers to the server-side of a software/application that communicates between the database and the browser.

    What are the Key Components of a Backend Development?

    Key components of Backend Development are:

    • Database Management
    • Backend Framework

    What are the features of an eCommerce website?

    E-Commerce Website Features are:

    • User-Friendly Design
    • Mobile-Friendly Features
    • Detailes Product Description
    • Several Payment Options
    • Customer Support Features
    • Sales and Discount
    • Users Review Option

    Which technology is used in backend development?

    Technology used for backend development are:

    • Javascript
    • Python
    • Ruby
    • PHP
    • C#
    • Perl
    • C++

    Which is the best example of an E-commerce website?

    Some examples of the best E-commerce websites are:

    • Amazon
    • Flipkart
    • Ebay
    • Walmart
    • Snapdeal

  • Top 12 Creative Real Estate Marketing Ideas that Will Surely Attract Customers to your Business

    When you start a business, marketing is one of the most significant things that must be done. The entire survival of your dream business depends on the way of marketing. Proper marketing will not only bring you the right customers but will also help you in increasing your sales and building the name of your brand. It helps in building a long-term relationship with your customer.

    The same goes for property business as well; you need to form a proper marketing strategy so that clients can get aware of your property and will eventually buy it. Getting the right customer, especially for property businesses takes time and for that, the marketing game of your business needs to be extremely strong. In this article, we will discuss some of the best ways to market your property business, so let’s get into it.

    “Real Estate provides the highest returns, the greatest values, and the least risk.” –Armstrong Williams

    1. Build a Website
    2. Create Blogs
    3. Start Email Marketing Campaign and Newsletters
    4. Virtual Staging
    5. Use Instagram to Market your Property
    6. Use a Drone to Photograph your Property
    7. Employ Experiential Marketing
    8. Seek Social Media Influencers
    9. Use Television and Radio
    10. Ask for Referrals
    11. Build your Brand
    12. Create and Upload Videos of your Property
    FAQ

    1. Build a Website

    Build a website for your business
    Build a website for your business

    At a time we are living in, if your business is not online, then you are missing from the big game. Your online presence matter, as customers often search on the internet for the things that they need, even if it’s a property.

    So, creating a proper website for your business is the first step of online marketing, it will give the potential buyers an idea of what your business possesses and if they are interested in it. Keep updating properties on your website and add new contents, don’t put too many ads, it can backfire. Make it eye-soothing and informative.

    2. Create Blogs

    Creating a blog will give your potential client an idea about you and your business. Create content for your blog, give information about what real estate is all about, and add some interesting facts about real estate. If you want to attract more customers, use creative images for your posts. Link your website with your blog, so that they can find your business website easily.

    3. Start Email Marketing Campaign and Newsletters

    One of the best ways to make people aware of your business is by personally notifying them, and what’s better to do that than through email newsletters. Through email marketing, you can get email addresses and can send all the information related to your business, your blogs, and the properties that are waiting to get checked to the people who are interested through newsletters.

    4. Virtual Staging

    Virtual Staging
    Virtual Staging

    Thanks to the internet, anything and everything is possible online, instead of physically presenting the property and how it actually looks, you can give a sneak peek or an online tour of the said property to your customers and save time and money for yourself.

    5. Use Instagram to Market your Property

    There is hardly anyone that doesn’t use social media and among them one of the most popular is Instagram. Promote your property business on social media, create a page and upload the pictures and videos of your properties that are on sale. This way you can capture the attention of your potential buyers.

    6. Use a Drone to Photograph your Property

    Drones are the new obsession, they help capture the image of the entire area. If you use a drone to photograph then customers will also have an idea of the surrounding of your property. Plus this will give an elite feeling to your customers about their potential future home.

    7. Employ Experiential Marketing

    In experiential marketing, you can hold an event and invite people to take a tour of the property, that you’re willing to sell. Also, enlighten them about the process of buying your property. This will give them an idea of what is in front of them.

    8. Seek Social Media Influencers

    Hire Influencers
    Hire Influencers

    As the term already said, it is all about influencing people. On a small budget, you can actually attract the attention of thousands of people, select the platform that you think will be better for you, hire a social media influencer that you think is perfect for the job, and get ready to do the deed.

    9. Use Television and Radio

    To make people aware of your business put advertisements regarding that on television and radio. These two are the ultimate medium to advertise real-estate properties.

    10. Ask for Referrals

    Your customers are your best advertisers. The people who have brought properties from you, politely ask them for referrals. Try to build your network and ask your customers to refer your business to their friends, families, and acquaintances.

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    11. Build your Brand

    Create a logo and a brand name for your business. This way it will help your customers to identify and distinguish you from others and attract them to indulge themselves in your business.

    12. Create and Upload Videos of your Property

    Create Videos of the Property
    Create Videos of the Property

    Take some videos of the property that you’re trying to sell and upload those to your website and social media handles. This way, you will be able to attract potential customers through those clips.

    Conclusion

    Marketing is the soul of any business and when it comes to properties, its importance increases ten times. It is a big investment, so naturally, not everyone will be willing to do that, but with proper marketing ways, you can find your customers that are looking for their forever homes. With the right techniques, you can also sell them the property of their dream.

    FAQ

    What are some examples of marketing strategies in real estate?

    Create blogs, Build a website, Hire influencers to promote your brand, ask your customers for referrals, and employ email marketing.

    What are the 4 P’s of marketing in real estate?

    These four P’s of property marketing are People, Price, Promotion, and Product.

    How do you attract customers to buy the property?

    Personalize your social media, Communicate effectively and try to create a picture of the property using storytelling.