Tag: buffer

  • Top 17 Free Digital Marketing Tools That Are As Amazing As Paid Tools

    In the realm of business, marketing becomes an inherent aspect. A successful marketing strategy can propel your business to unprecedented heights, especially in this digital age where nearly everyone is connected online. Digital marketing has emerged as a pivotal component of overall marketing efforts.

    In India, the digital marketing sector is witnessing rapid growth, with a yearly expansion rate of 20-27%. The country has seen a surge in digital marketing jobs, giving rise to numerous freelancers and digital marketing agencies. While digital marketing tools benefit beginners and freelancers significantly, they also offer valuable assistance to agencies and corporations. Presented here are free digital marketing tools, some of which boast exceptional paid features alongside their array of free offerings, capable of elevating your digital marketing endeavors to success.

    Free Digital Marketing Tools

    S. No. Tool Key Features Category
    1 Canva Graphic design, templates, social media content Design & Creativity
    2 Buffer Social media scheduling, analytics, engagement Social Media Management
    3 Google Analytics Website traffic analysis, audience insights, conversions Analytics
    4 Answer the Public Keyword research, search insights, content ideas SEO & Content Research
    5 Hubspot CRM, marketing automation, lead management Marketing Automation & CRM
    6 UberSuggest SEO analysis, keyword suggestions, site audit SEO & Marketing Tools
    7 BuzzSumo Content research, influencer tracking, social analytics Content Marketing
    8 Google Keyword Planner Keyword research, search volume, PPC planning SEO & PPC Tools
    9 MailChimp Email marketing, automation, campaign analytics Email Marketing
    10 Ahrefs Webmaster Tools SEO audit, backlink analysis, keyword tracking SEO & Analytics
    11 QuillBot AI paraphrasing, grammar checking, writing assistant AI Writing & Productivity
    12 Semrush SEO, PPC, competitor research, site audit SEO & Marketing Tools
    13 SimilarWeb Website analytics, traffic insights, competitor analysis Analytics & Market Research
    14 Google Search Console Site performance, indexing issues, search analytics SEO & Analytics
    15 Trello Project management, task boards, team collaboration Project Management
    16 ChatGPT AI conversation, content generation, coding help AI & Productivity
    17 Hootsuite Social media scheduling, analytics, monitoring Social Media Management

    Canva

    Website www.canva.com
    Rating 4.7 out of 5
    Platforms Supported Web, Android, iPhone/iPad
    Best For Graphic design & video editing
    Canva - free marketing tool
    Canva – Free Digital Marketing Tools

    Canva is a free tool that is used for graphic designing. It helps in creating social media posts, blog images, resumes, and many other design-related products. It is easy to use and individuals without prior experience in designing can use this tool.

    Canva is preferred by over 2 million people globally. It has a variety of templates from which you can choose the ones you require. Canva even has built-in template sizes for different social media apps with the correct image size. For example – square size for Instagram, rectangular for Twitter, etc.

    It has both free and paid versions. The paid versions come with yet many interesting features like access to all the stock photos and video footage, Instant animation, social media scheduling options and more.

    Buffer

    Website Buffer.com
    Rating 4.5 out of 5
    Platforms Supported Web, Android, iPhone/iPad
    Best For Social media management
    Buffer - free digital marketing tool
    Buffer – Free Digital Marketing Tools

    Social Media platforms like Instagram require you to post daily or consistently to increase your reach. Doing it daily can be tiresome work and sometimes you may miss out on posting the content. Buffer is a tool that helps you to schedule your posts earlier so that posts are done on your preferred social media platforms on time without you having to do it manually every time.

    It helps individuals, businesses, and marketing teams streamline their social media presence by providing a centralized dashboard to manage multiple accounts, plan content, and engage with their audience. Buffer also offers features like post scheduling, social media analytics, team collaboration, and the ability to monitor and respond to social media conversations.

    It is a free tool that will help you to connect your accounts from different platforms. Under the free plan, Buffer lets you connect up to 3 channels.

    Buffer – The Social Media Management Tool for Small Businesses

    Google Analytics

    Website www.canva.com
    Rating 4.7 out of 5
    Platforms Supported Web, Android
    Best For Website Analytics
    Google Analytics - free digital marketing tool
    Google Analytics – Free Digital Marketing Tools

    Google Analytics is a free tool by Google. It will help you in analyzing your website traffic. It provides a lot of details including the number of visits, active profiles, comparison of the visits over time, and a lot of other information.

    Google Analytics helps you to find how people came to know about your website, what they do when they are on your website, you can gain information about who visits your website, and you can even find the most popular page on your website. Google Analytics helps you track the conversions on your website and it is one of the best free tools available to use for digital marketing.

    Answer the Public

    Website Answerthepublic.com
    Rating 4.6 out of 5
    Platforms Supported Web
    Best For Keyword Research
    AnswerThePublic - Free Keyword Research Tool
    AnswerThePublic – Free Digital Marketing Tools

    AnswerThePublic is a Free keyword research tool that helps users generate content ideas by providing insights into the questions and phrases people are searching for on search engines. It presents these insights in a visually engaging way, organizing them into categories like questions, prepositions, comparisons, and more.

    Once you type a keyword in their website it gives you suggestions on what people have searched using that word. Answer the public helps you in finding your next topic or gives you a lot of topics so that you don’t run out of topics. You can find a wide range of topics and questions related to a variety of niches through Answer the public, and thus it can be another very useful tool for Digital marketers, content creators, bloggers, marketers, and SEO professionals looking to discover relevant topics and trends to create content that resonates with their target audience.

    Hubspot

    Website www.hubspot.com
    Rating 4.5 out of 5
    Platforms Supported Web
    Best For Marketing Automation
    Hubspot - Free free digital marketing tool
    Hubspot – Free Digital Marketing Tools in India

    HubSpot offers various free tools, including the HubSpot CRM, Marketing Hub Free, Sales Hub Free, and Service Hub Free that cater to different aspects of business management and growth. These tools are designed to help businesses manage their customer relationships, marketing campaigns, sales processes, and customer support without requiring a paid subscription. While these free versions come with limitations compared to their paid counterparts, they can still be valuable for small businesses and individuals looking to get started with essential tools for managing their business operations. As your business grows, you can explore the advanced features offered by HubSpot’s paid plans.


    Free Competitor Analysis Tools: Find and Analyze Competitors’ Websites Easily
    Discover free competitor analysis tools to find and analyze your competitors’ websites. Stay ahead with easy website comparison and insights.


    UberSuggest

    Website Neilpatel.com/ubersuggest
    Rating 4.4 out of 5
    Platforms Supported Web
    Best For Keyword research and SEO
    Ubersuggest - Free online marketing tool
    Ubersuggest – Free Digital Marketing Tools

    Ubersuggest is free keyword research tool helps you in putting the perfect keyword that your content is needed. It gives you an update on what strategies are working for others and lets you apply them to your content and improve them. UberSuggest gives an insight into your competitors’ pages and also enables you to take a look at the popular keywords that can boost your content, which in return will provide you with organic traffic. The tool is said to provide accurate insights that lead to good results.


    Top 8 Best Online Collaboration Tools & Team Collaboration Platforms for 2025 — Free & Paid Shared Workspaces
    Discover the top online collaboration tools and team collaboration platforms for 2025. Explore the best free and paid shared workspaces to boost productivity and teamwork.


    BuzzSumo

    Website Buzzsumo.com
    Rating 4.5 out of 5
    Platforms Supported Web, Android, iPhone/iPad
    Best For Content curation & influencer marketing
    BuzzSumo - best digital marketing tool
    BuzzSumo – Free Marketing Tools for Startups

    BuzzSumo is a versatile digital marketing tool that enables users to research and analyze content performance across various social media platforms. It helps marketers identify popular topics, track competitors, and discover trending content. The tool provides insights into which content is getting the most engagement, who is sharing it, and which influencers are promoting it. With BuzzSumo, businesses can create more targeted and engaging content strategies, leading to improved brand awareness, audience engagement, and online presence.

    BuzzSumo does provide a free option for new users, via the 30-day free trial.

    How To Find Trending Topics | Buzzsumo

    Google Keyword Planner

    Website ads.google.com/home/tools/keyword-planner
    Rating 4.7 out of 5
    Platforms Supported Web
    Best For Keyword Research and Analysis
    Google Keyword Planner - best free digital marketing tool
    Google Keyword Planner – Free Marketing Tools for Startups

    Google Keyword Planner is said to be one of the most accurate tools for keyword research and analysis provided by Google as part of its Google Ads platform. It is primarily designed for advertisers to discover keywords relevant to their products or services and to plan their advertising campaigns. You can use this free tool to explore keyword ideas, get insights into search volume trends, competition, and bid estimates. It’s a valuable tool for SEO professionals, content creators, and marketers as well, helping them identify high-performing keywords for their organic search strategies and content optimization. With Google Keyword Planner, users can make informed decisions about which keywords to target, whether for paid advertising or organic search optimization, based on data directly from Google’s search engine.

    How Accurate is Google Keyword Planner?

    MailChimp

    Website Mailchimp.com
    Rating 4.5 out of 5
    Platforms Supported Web, Android, iPhone/iPad
    Best For Email marketing and marketing automation
    Mailchimp - free digital marketing tool
    Mailchimp – Free Marketing Tools for Startups

    Mailchimp stands as one of the premier email marketing tools, playing a vital role in helping businesses connect with their target audience through email campaigns. This versatile platform empowers users to craft personalized email templates while efficiently managing their mailing lists. With Mailchimp, the journey of marketing unfolds as email campaigns are seamlessly dispatched to customers. The tool doesn’t just facilitate sending; it also provides insights into campaign success rates.

    The free plan grants users the capability to store up to 500 contacts. The monthly email send limit for the Free plan is 1,000 sends. For expanded capabilities, paid plans offer features like increased contact storage, access to all email templates, A/B testing, and scheduling options.

    Ahrefs Webmaster Tools

    Website Ahrefs.com/webmaster-tools
    Rating 4.7 out of 5
    Platforms Supported Web
    Best For SEO, Backlink Analysis, Keyword Research, Competitor Analysis
    Ahrefs - free digital marketing tool
    Ahrefs – Free Marketing Tools for Startups

    Ahrefs Webmaster Tools is a free tool provided by Ahrefs that helps website owners and webmasters monitor the performance of their websites in search engines. It offers insights into various aspects of your website’s search engine presence, including backlinks, keywords, and search traffic. This tool is designed to help you improve your website’s search engine optimization (SEO) by providing valuable data and insights that can help you make informed decisions about your website’s content and strategy.

    5 Free SEO Tools by Ahrefs to Improve SEO


    Top 5 Best Alternatives of Ahrefs to Help You Rank in 2022
    Since Ahrefs has updated its plans and pricing many digital marketers are in need of its alternative. So, here are the best Ahrefs alternatives.


    QuillBot

    Website Quillbot.com
    Rating 4.6 out of 5
    Platforms Supported Web, Android
    Best For AI-powered writing
    QuillBot - free internet marketing tool
    QuillBot – Digital Marketing Tools for Startups

    QuillBot is an AI-powered writing tool that assists users in rephrasing and paraphrasing sentences, paragraphs, or entire articles while maintaining the original meaning. It helps improve writing by suggesting synonyms, rewording sentences, and providing grammatical corrections. QuillBot can be used by writers, students, bloggers, and anyone looking to enhance their written content. It aims to make the writing process more efficient and helps users create content that is more clear and polished. This free, AI-powered writing software serves as an invaluable asset for digital marketing endeavors.

    Semrush

    Website www.semrush.com
    Rating 4.7 out of 5
    Platforms Supported Web
    Best For SEO, SEM, Content Marketing
    Semrush - free digital marketing tool
    Semrush – Best Free Digital Marketing Tools

    SEMrush is an all-in-one digital marketing platform that provides a comprehensive suite of tools for SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, social media management, and more. It’s designed to help businesses and digital marketers improve their online visibility, analyze competitors, conduct keyword research, track rankings, and optimize their digital strategies.

    SEMRush is considered one of the best tools for keyword research, it provides a big list of keyword suggestions that can be useful for your content. These keywords are the best of the rest and will help you bring traffic to your website. It gives an idea about the keywords which will drive traffic to your website.

    By creating a free SEMrush account a user can also do competitor analysis, track keyword ranking, audit his website for any SEO-related issues, Schedule social media posts and get suggestions on his site’s SEO and Content.

    What is Semrush?

    SimilarWeb

    Website www.similarweb.com
    Rating 4.5 out of 5
    Platforms Supported Web
    Best For Website & app traffic data analysis
    SimilarWeb - free digital marketing software
    SimilarWeb – Best Free Digital Marketing Tools

    SimilarWeb is a digital market intelligence platform that provides insights and data about websites and mobile apps. SimilarWeb provides information about website traffic, user engagement, referral sources, audience demographics, and more. It offers a free version of its tool called “SimilarWeb Browser Extension.” This browser extension provides access to certain data and insights about websites directly from your browser, without requiring a subscription. Users can install the extension in their web browser and use it to get a quick overview of website traffic, engagement metrics, and referral sources for any website they visit.

    While the free browser extension provides some basic information, the full suite of features and more detailed insights are available through SimilarWeb’s paid subscription plans.


    Top Business Management Tools & Software for Startups, Beginners, and Companies
    Discover the best business management tools and software for startups, beginners, and companies. Explore top company management tools, techniques, and software solutions to streamline your business operations.


    Google Search Console

    Website search.google.com/search-console/
    Rating 4.8 out of 5
    Platforms Supported Web
    Best For Optimizing website visibility
    Google Search Console - Free digital marketing tool
    Google Search Console – Free Internet Marketing Tool

    Google Search Console is a free web service offered by Google that allows website owners, webmasters, and digital marketers to monitor and manage their website’s performance in Google’s search results. It provides valuable insights into how Google’s search engine views and interacts with your website, helping you optimize your site’s visibility and performance in search engine rankings.

    With Google Search Console, you can do keyword analysis, track website performance, identify technical issues present on website, submit sitemaps, and more. Overall, Google Search Console provides essential insights and tools to help website owners and digital marketers improve their website’s performance in search engine results and enhance the overall user experience.

    Trello

    Website Trello.com
    Rating 4.5 out of 5
    Platforms Supported Web, Android, iPhone/iPad
    Best For Organize tasks and projects
    Trello - Free Tool For Digital Marketing
    Trello – Digital Marketing Tools for Beginners

    Trello is a popular project management and collaboration tool that uses a visual approach to help individuals and teams organize tasks and projects. It uses a system of boards, lists, and cards to represent tasks, allowing users to easily track progress, assign responsibilities, and collaborate on various projects. Trello is widely used for its simplicity and flexibility, making it suitable for a variety of purposes, from personal task management to team projects and business operations.

    Trello offers a free plan that provides basic project management features, including the ability to create boards, lists, and cards, assign tasks, set due dates, and collaborate with team members. The free plan also offers integration with popular tools like Google Drive, Dropbox, and more. For more advanced features and larger teams, Trello offers paid plans with additional capabilities and higher usage limits.

    Free Trello Vs Paid Trello | Comparison (2023)

    ChatGPT

    Website chat.openai.com
    Rating 4.7 out of 5
    Platforms Supported Web, Android, iPhone/iPad
    Best For AI conversation, content generation, coding help
    Free Digital Marketing Tools - ChatGPT
    Free Digital Marketing Tools – ChatGPT

    ChatGPT is an AI-powered chat tool that helps with many marketing tasks. It can suggest social media posts, brainstorm campaign ideas, create product descriptions, and even help research industry trends. You can use it to write emails, improve website content, or generate ideas for blogs. The best part? ChatGPT is free to use and works on both web and mobile devices. It’s like having a smart assistant ready to help your marketing anytime.

    Hootsuite

    Website hootsuite.com
    Rating 4.3 out of 5
    Platforms Supported Web, Android, iPhone/iPad
    Best For Social media scheduling, analytics, and monitoring
    Free Digital Marketing Tools - Hootsuite
    Free Digital Marketing Tools – Hootsuite

    Hootsuite is a top social media management tool that helps marketers manage multiple platforms easily. You can schedule posts in advance, track mentions of your brand, and see how your posts are performing. It also provides insights to improve engagement and reach. Hootsuite makes social media work faster and smarter, helping teams save time and plan better campaigns. You can manage all your social accounts in one place and make data-driven decisions to grow your audience.

    Conclusion

    In the ever-evolving world of digital marketing, having the right tools at your disposal can make all the difference in achieving success. The range of free digital marketing tools available today provides an incredible opportunity for marketers and businesses to enhance their strategies without breaking the bank.

    As you explore the vast landscape of free digital marketing tools, remember that it’s not just about the quantity, but the quality of tools that align with your goals and objectives. So, equip yourself with these valuable resources, experiment, and find the perfect combination that works best for your unique needs. With these tools by your side, you’re well on your way to crafting a successful digital marketing journey.

    FAQs

    What is digital marketing?

    Digital marketing involves using online channels such as social media, search engines, email, and websites to promote products or services, connect with customers, and drive business growth. It encompasses various strategies to reach and engage target audiences in the digital space.

    What are the top free digital marketing tools?

    Google Search Console, Buffer, Google Analytics, Google Keyword Planner, MailChimp, SEMRush, and Hubspot are some of the top free Digital marketing tools.

    How can I do digital marketing for my business for free?

    Engage on social media, optimize your website with free SEO tools, start a blog, and utilize email marketing and influencer collaborations to promote your business without spending money.

    What tools are necessary for digital marketing?

    Essential digital marketing tools include Google Analytics for tracking, social media platforms for engagement, and SEO tools for optimizing your online presence.

    How do I choose the right digital marketing tool for my business?

    To choose the right digital marketing tool for your business, consider your specific goals and needs, evaluate the tool’s features, compatibility with your strategy, and user reviews. Look for tools that align with your budget and provide the necessary analytics to track and optimize your campaigns.

  • 10 Best Free AI Tools For Small Business Owners

    At times when everything around us is changing at an exorbitant pace, at an age where efficiency and innovation are paramount, the integration of artificial intelligence (AI) has emerged as a game-changer for small business owners. Contrary to the misconception that AI is solely reserved for large corporations with deep pockets, a lot of free AI tools have become readily available, empowering entrepreneurs to make the most out of the transformative potential of this incredible piece of technology without breaking the bank.

    Why Should Small Businesses Use Free AI Tools?
    ChatGPT: The Power of AI-Driven Copywriting
    Canva: Images & Creatives Simplified
    Thryv: Your Online Presence with AI
    Steve.ai: AI-Driven Video Production
    Grammarly: For The Grammarnazis
    Photoroom: Simplifying Image Editing with AI
    Gemini: Google’s AI-Powered Knowledge Base
    Buffer: Next Level Social Media Management
    Reclaim.ai: Workflow Optimisation On Steroids
    Whisper: Transcribing Audio with AI Precision

    Why Should Small Businesses Use Free AI Tools?

    The allure of free AI tools lies not only in their cost-effectiveness but also in their ability to optimise workflows and streamline operations. By using these innovative tools, small business owners can punch above their weight, operating with the agility and efficiency typically associated with larger enterprises. Moreover, the accessibility of free AI tools enables entrepreneurs to test and experiment with various platforms, allowing them to identify the most suitable tools for their unique business needs without the risk of substantial financial investment.

    ChatGPT: The Power of AI-Driven Copywriting

    Company ChatGPT
    Founded 2022
    Free Trial Yes
    Rating 4.7 out of 5
    Website chatgpt.com
    Best Free AI Tools - Chatgpt
    Best Free AI Tools – Chatgpt

    Undoubtedly one of the most prominent free AI tools available, ChatGPT from OpenAI has captivated the attention of businesses worldwide with its versatile language model and vast array of applications. Small business owners can leverage ChatGPT’s prowess to streamline content creation, from crafting compelling website copy and engaging social media captions to composing persuasive sales emails and newsletters. With its ability to write in various tones and from diverse perspectives, ChatGPT serves as a virtual writing assistant, empowering entrepreneurs to produce high-quality content efficiently.

    Pros:

    • A convenient and accessible content creation tool
    • Capable of writing in diverse tones and styles
    • Easy to use on desktop and mobile devices

    Cons:

    • May provide inaccurate or biased information
    • Requires a learning curve for new users
    • Generated content may not be optimised for search engines

    How to Link Better with Artificial Intelligence Like ChatGPT?
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    Canva: Images & Creatives Simplified

    Company Canva
    Founded 2013
    Free Trial Yes
    Rating 4.7 out of 5
    Website canva.com
    Best Free AI Tools - Canva
    Best Free AI Tools – Canva

    Canva, the renowned graphic design platform, has unlocked the power of AI with its innovative image generator. While AI image generation is still in its infancy, Canva’s tool impresses with its ability to create strikingly realistic images of people, objects, and scenes. This feature is invaluable for small business owners seeking to upscale their visual content without the need for costly stock photography or professional design services. With the option to convert generated images into videos, Canva’s AI image generator offers a versatile solution for businesses seeking to elevate their visual branding and marketing efforts.

    Pros:

    • Creates realistic and visually appealing images
    • Seamlessly integrated into Canva’s graphic design software
    • Offers the ability to convert images into videos

    Cons:

    • Limited to a specific number of image prompts for free users
    • May struggle with complex or highly detailed image requests
    • Generated images may require further editing or refinement

    Thryv: Your Online Presence with AI

    Company Thryv
    Founded 2013
    Free Trial Yes
    Rating 4.6 out of 5
    Website thryv.com
    Best Free AI Tools - Thryv
    Best Free AI Tools – Thryv

    Thryv’s suite of free tools, designed specifically for small businesses, includes the Online Presence Scanner, a powerful AI-driven solution for optimising your digital footprint. This tool scans the web for mentions of your business across various platforms, including Google, Yelp, and social media channels, compiling a comprehensive report detailing your online reputation, customer reviews, and overall digital presence. By providing a snapshot of your business’s online visibility, the Online Presence Scanner empowers entrepreneurs to identify areas for improvement and implement targeted strategies to enhance their online presence.

    Pros:

    • Generates a detailed report within minutes
    • Tailored for small business owners
    • Provides a PDF version of the report for easy sharing and reference

    Cons:

    • Requires manual refreshing to update the analytics
    • Offers insights but lacks specific recommendations for improvement
    • May be less relevant for businesses without an active online presence

    Steve.ai: AI-Driven Video Production

    Company Steve.ai
    Founded 2014
    Free Trial Yes
    Rating 4.6 out of 5
    Website steve.ai
    Best Free AI Tools - Steve.ai
    Best Free AI Tools – Steve.ai

    In the age of visual storytelling, Steve.ai emerges as a powerful ally for small business owners seeking to create engaging video content. This AI-driven video production tool can generate animated and live-action videos from scratch, offering entrepreneurs a cost-effective solution to captivate their audience. With the ability to analyse website content and create videos based on the information provided, Steve.ai simplifies the video creation process, allowing small businesses to produce high-quality visual content without the need for extensive editing skills or resources.

    Pros:

    • Creates videos from text, URLs, and audio inputs
    • Offers unlimited video creation for free users
    • Provides the option to create 3D animated videos

    Cons:

    • Limited video editing features in the free version
    • Requires manual script writing or content input
    • Free users cannot download created videos

    The Benefits of Using AI Design Tools for Your Business
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    Grammarly: For The Grammarnazis

    Company Grammarly
    Founded 2009
    Free Trial Yes
    Rating 4.7 out of 5
    Website grammarly.com
    Best Free AI Tools - Grammarly
    Best Free AI Tools – Grammarly

    Grammarly, the much coveted AI-powered writing assistant, has become an indispensable tool for professionals across various industries, including small business owners. Through advanced natural language processing algorithms, Grammarly not only identifies and corrects grammar, spelling, and punctuation errors but also provides insightful recommendations for improving sentence structure, clarity, and overall flow. With seamless integration into popular writing platforms like Google Docs and email clients, Grammarly ensures that every written communication from your business is polished and professional, fostering a positive brand image and enhancing customer trust.

    Pros:

    • Easy to install and use across multiple writing platforms
    • Offers the ability to rewrite content in different tones or styles
    • Provides comprehensive feedback on grammar, spelling, and writing style

    Cons:

    • Free versions offer limited recommendations and features
    • Plugin compatibility issues may occasionally occur
    • Some recommendations may be irrelevant or unnecessary, requiring manual review

    Photoroom: Simplifying Image Editing with AI

    Company Photoroom
    Founded 2019
    Free Trial Yes
    Rating 4.3 out of 5
    Website photoroom.com
    Best Free AI Tools - Photoroom
    Best Free AI Tools – Photoroom

    For small business owners seeking a user-friendly solution for basic image editing tasks, Photoroom emerges as a valuable AI-powered tool. With its intuitive interface and AI-driven capabilities, Photoroom enables users to remove backgrounds from existing images, add new elements, and make other adjustments to create visually appealing graphics. This tool is particularly useful for entrepreneurs who need to create transparent backgrounds, add banners or text to stock photos, or perform simple design tasks without the need for advanced graphic design skills.

    Pros:

    • User-friendly interface suitable for beginners
    • Offers unlimited downloads for free users
    • Provides 24/7 customer support

    Cons:

    • Advanced features are only available in the premium version
    • Free downloads include a watermark, limiting commercial use

    Gemini: Google’s AI-Powered Knowledge Base

    Company Gemini
    Founded 2014
    Free Trial Yes
    Rating 4.4 out of 5
    Website gemini.google.com
    Best Free AI Tools - Gemini
    Best Free AI Tools – Gemini

    Gemini, powered by Google, is a versatile AI tool that shares similarities with ChatGPT while offering a distinct advantage: access to real-time data. Unlike ChatGPT, which relies on a static knowledge base, Gemini is trained on up-to-date information, making it an invaluable resource for entrepreneurs seeking the latest insights and information. In addition to its copywriting capabilities, Gemini excels at providing solutions to complex queries that may be challenging for traditional search engines to address, making it a powerful ally for small business owners seeking to stay ahead of the curve.

    Pros:

    • Powered by real-time, up-to-date information
    • Seamlessly integrated with other Google apps
    • Allows for modification and refinement of AI-generated responses

    Cons:

    • May require a learning curve for new users
    • Limitations in accurately counting and analysing images
    • Potential for biased or inaccurate information due to reliance on online data

    Buffer: Next Level Social Media Management

    Company Buffer
    Founded 2010
    Free Trial Yes
    Rating 4.3 out of 5
    Website buffer.com
    Best Free AI Tools - Buffer
    Best Free AI Tools – Buffer

    In the crowded lanes of social media, Buffer emerges as a powerful companion for small business owners seeking to optimise their online presence. This incredible social media management platform not only tracks and schedules posts across multiple channels but also includes an AI assistant to craft compelling and engaging content. By utilising the power of AI, Buffer assists entrepreneurs in crafting messages that resonate with their target audience, while also providing valuable insights and recommendations for future content strategies.

    Pros:

    • Offers a centralised calendar for scheduling social media posts
    • Integrates with a wide range of social media platforms
    • Provides advanced features for free users

    Cons:

    • Premium reporting features are only available with paid plans
    • May have a learning curve for new users
    • Limited customisation options for AI-generated content

    Reclaim.ai: Workflow Optimisation On Steroids

    Company Reclaim.ai
    Founded 2019
    Free Trial Yes
    Rating 4.8 out of 5
    Website reclaim.ai
    Best Free AI Tools - Reclaim.ai
    Best Free AI Tools – Reclaim.ai

    Reclaim.ai is another AI-powered solution designed to optimise productivity and streamline workflows for small business owners. With its “smart meetings” feature, this tool automatically schedules meetings based on your availability, eliminating the hassle of back-and-forth communication. Additionally, Reclaim.ai allows users to upload and automate routine tasks, known as “habits,” ensuring that essential activities are seamlessly integrated into their daily schedules. Furthermore, the platform’s reporting capabilities provide valuable insights into productivity levels, enabling entrepreneurs to identify areas for improvement and make data-driven decisions.

    Pros:

    • Offers a wide range of free scheduling tools and features
    • Ideal for business owners with strict schedules and time constraints
    • Compatible with Google email accounts for seamless integration

    Cons:

    • May require a significant onboarding process to fully utilise all features
    • Some business owners may not require the full suite of tools
    • Limited customisation options for specific workflow requirements

    How AI Marketing Tools Can Help You Achieve Your Marketing Goals
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    Whisper: Transcribing Audio with AI Precision

    Company Whisper
    Founded 2022
    Free Trial Yes
    Rating 4.5 out of 5
    Website openai.com/index/whisper
    Best Free AI Tools - Whisper
    Best Free AI Tools – Whisper

    Whisper, an OpenAI tool, has emerged as a game-changer for small business owners seeking to transcribe audio content accurately and efficiently. Whether you need to provide written transcripts for videos, podcasts, or recorded client conversations, Whisper leverages advanced speech recognition technology to convert audio files into text with remarkable precision. This tool not only saves time and effort but also ensures that valuable information is preserved and easily accessible for future reference or analysis.

    Pros:

    • Provides accurate and reliable transcriptions
    • Simple and efficient to use
    • Offers options to modify and refine transcripts as needed

    Cons:

    • Requires a GitHub account to access and use the tool
    • May not be user-friendly for those unfamiliar with command-line interfaces
    • Limited to processing audio files, excluding other media formats

    Final Thoughts

    Let’s not shy away from the fact that we are currently in for a treat – the most exciting of times in the technological era. Afterall, AI has enabled businesses to emphasise upon collective growth and it has all doubled down like a newly found superpower at helm. The times are incredible and this is just the beginning of what the future may hold. AI has significantly slashed the cost of creativity for the layman, and as long as you are willing to be creative, it is a +1 for you! Still confused? Well, head on to StartupTalky and access our detailed overview of a number of AI tools (Yeah, we have a complete library of tools and how they’ve been performing) to include them in your startup/business/profession. It is cool. Keep experimenting, keep talkying!

    FAQ

    What are the best free AI tools for small businesses in 2024?

    The best free AI tools are ChatGPT, Canva, Thryv, Steve.ai, Grammarly, Photoroom, Gemini, Buffer, Reclaim.ai and Whisper.

    How can AI tools help small businesses save time and money?

    AI tools can help automate the usual day-to-day tasks, improve efficiency and make strategic decision-making easy.

    Do I need any technical expertise to use free AI tools effectively?

    No, usually AI tools are well-designed and user friendly which makes them easy to use for everyday tasks.

  • 5 Best Hootsuite Alternatives for Managing Social Media Activities

    The social media presence of a company is not limited to one website. They must have several profiles on social networking sites such as LinkedIn, Twitter, Facebook, Instagram, and others to stay in touch with their consumers.

    As a result, managing so many social media accounts becomes tough, so specific social media profiles may not be updated regularly.

    This is why you’ll need a complete social media management platform like Hootsuite to make managing various social networking profiles and company sites reasonably simple.

    Hootsuite’s online interface is simple to use. You may manage various social media profiles in multiple streams from a single dashboard. You may also plan your messages to go out at specific times, get complete analytics data on your campaigns, increase your likes and follow, and more. In addition, Hootsuite offers price freedom, as you may use its free plan or any of the premium plans.

    But, other than Hootsuite, there are many different social media marketing options that you might prefer. So, without further ado, let’s look at some of the Hootsuite alternatives in this post.

    5 Best Hootsuite Alternatives

    1. Agorapulse
    2. Sendible
    3. Buffer
    4. Sprout Social
    5. SocialOomph

    Conclusion
    FAQs

    Comparision of best Hootsuite alternatives

    Agorapulse

    Agorapulse- Best Hootsuite Alternative
    Agorapulse- Best Hootsuite Alternative

    Agorapulse is a social media monitoring platform that allows organisations and marketers to keep track of their social media accounts. You may connect your social network accounts in real-time and receive notifications for every like, tweet, or remark you receive. It allows you to keep track of all of your social network postings and communications in one spot. It accomplishes this by employing a social media inbox that functions similarly to an email inbox and can save all of your previous interactions. It also allows you to categorise your audience based on who engages the most, either automatically via qualifying badges or manually via user tags.

    You can also track your success and the level of interaction of your target audience using the brilliantly customised reports delivered to you in PowerPoint format with great visuals.

    Pricing

    AgoraPulse offers four plans:

    Pro – $99 per month, $79 per month if billed annually
    Premium – $199 per month, $159 per month if billed annually
    Enterprise – Custom made

    You can also use their free plan or take the 15-day trial.

    Sendible

    Sendible- Best Hootsuite Alternative
    Sendible- Best Hootsuite Alternative

    Sendible is a social media management platform that streamlines operations from planning to collaborating to interacting and encourages team cooperation to optimise their workflow and increase their social media image.

    Sendible provides a comprehensive set of capabilities with exceptional usability, allowing you to handle your social media campaigns and daily activities with simplicity and precision. The platform’s user interface is clean and straightforward, making it incredibly simple to use and explore.

    You may change the appearance of your social media postings. For Instagram business profiles, you may even schedule photographs and videos. It includes a built-in editor, but you can also use Canva to create graphics.

    Sendible also provides content suggestions via Google Alerts, so you’re never short of ideas.

    Bulk scheduling allows you to do a month’s worth of planning in one session. You may also save hashtags and scripted replies to use in the future.

    With content ideas, an RSS Feed poster, and quick access to Canva, Sendible makes it simple to keep your social media schedule full.

    Pricing

    Sendible offers four plans:

    Creator – $29 per month, $25 per month if billed annually
    Traction – $89 per month, $76 per month if billed annually
    Scale – $199 per month, $170 per month if billed annually
    Expansion – $399 per month, $340 per month if billed annually


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    Buffer

    Buffer- Best Hootsuite Alternatives
    Buffer- Best Hootsuite Alternatives

    Buffer is a social media management application that uses a virtual queue to help you strategically plan your content across various social media networks. You may quickly add your postings to the queue in the form of news articles, videos, images, and more, and then stagger the content publishing schedules as needed.

    It focuses on content pre-scheduling and campaign analysis. It also contains several Instagram-specific capabilities, such as planning and scheduling reminders for Instagram Stories graphically. This programme is straightforward to use because of its clear UX design. It also gives you helpful information and insights to assist you in understanding how your postings are affecting your audience.

    Buffer also has mobile apps for iOS and Android and browser extensions for Google Chrome. Buffer doesn’t provide you with many ways to communicate with your fans and followers, but it’s wonderful for scheduling articles and republishing the successful ones.

    Pricing

    Buffer has a free plan and an Essentials plan for $6 per month ($6 if billed annually). You can also get a team pack added to the Essentials plan for your employees.


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    Sprout Social

    Sprout Social- Best Hootsuite Alternatives
    Sprout Social- Best Hootsuite Alternatives

    Sprout Social is a comprehensive social media management platform that offers many advanced features to cover all marketing activities, from organising your social media networks to conducting in-depth social media audits. It provides you with a simple dashboard to help you increase your social media marketing activities in a systematic way.

    You may utilise its consolidated inbox to save all of your social network communications in one place, track and join conversations, and stay in touch with your followers. You may also divide your burden by assigning distinct SMM duties to different team members.

    You can maintain track of your social media engagement activities across all of your profiles by analysing the outcomes of your efforts with weekly reports. You may also keep track of the countless keyword searches you’ve conducted, allowing you to assess your success using simple analytics reports with simple data.

    Pricing

    Standard – $99 per month, $89 per month if billed annually
    Professional – $169 per month, $149 per month if billed annually
    Advanced – $279 per month, $249 per month if billed annually

    SocialOomph

    SocialOomph- Best Hootsuite Alternatives
    SocialOomph- Best Hootsuite Alternatives

    SocialOomph is a social media management application for scheduling social posts and increasing productivity. SocialOomph demonstrates the content’s effectiveness and assists in reaching out to a new audience in the most effective way possible. You may use SocialOomph to keep track of high-quality accounts, plan updates, and keep track of social media activity. You may also schedule blog entries from an infinite number of blogs. Its auto-responder function also assures that you stay in touch with your followers on social media. Social oomph is a simple and easy-to-use user interface that makes posting and participating quicker and faster.

    Pricing

    SocialOomph has three plans:

    Professional Suite – $15 per month, $13 per month if billed annually
    Advanced Suite – $25 per month, $22 per month if billed annually
    Business Suite – $55 per month, $49 per month if billed annually

    SocialOomph also has a free Personal Suite plan that you can use.

    Conclusion

    While managing several social media accounts, many cost effective Hootsuite alternatives may save you a lot of time and result in higher engagement.

    Let us know which social media management platform you believe is the best and has better features and prices than Hootsuite.

    FAQs

    What is Hootsuite?

    Hootsuite is the most trusted SaaS platform for social media marketing and management.

    Which are the top social media managements tools?

    Top Social Media Management tools include:

    • Hootsuite
    • Buffer
    • SproutSocial
    • Sendible
    • SocialOomph
    • Agorapulse
    • Later
    • SocialBee
    • SocialPilot
    • Zoho

    Which are the best alternatives of Hootsuite?

    Some of the best alternatives of Hootsuite are:

    • Agorapulse
    • Sendible
    • Buffer
    • Sprout Social
    • SocialOomph
  • 10 Best Social Media Posts Schedule Management Tools

    Social media is the place that most people now choose to share their thoughts, interests, day-to-day activities, ideologies, information, and basically every activity and the tiniest of moments and memories from their lives. The swift growth of technology and the arrival of affordable devices like laptops and mobiles further served as a boon for social media’s escalation.

    It has been seen in 2021 that there are around 4.48 billion active social media users in the world. This growth has been recorded at 13.13% in the past year alone, thereby indicating that the growth of social media is very much real, palpable. With the increase of users, the number of social media platforms has also largely multiplied.

    All of these speak volumes of the hassles that an individual or a company needs to undergo to manage their social media accounts across different platforms today, which has become crucial to ensure the recognition of a brand or a business on social media.

    Keeping the audiences engaged is the motto! To monitor the performance of all the social media handles, create and schedule content, edit them, duly optimize them and make quality uploads are more than important today. Here’s where the social media posts schedule management tools come into the scene.

    Right from posting an update to analyzing your performances, the management tools take care of everything. These serve as time-savers and help you invest in creating quality posts, designed to improve the growth of your brand or business.

    If you are still wondering what these tools are and how they will help you or if you are confused regarding what to choose, then don’t worry. This is because here in this article, we have decided to visit some of the best tools available in the online market to effectively manage the social media calendar.

    Best 10 Social Media Scheduling Tools

    1. Sprout Social
    2. Hootsuite
    3. Agora Pulse
    4. Later
    5. Buffer
    6. Planoly
    7. MeetEdgar
    8. Sendible
    9. Canva
    10. TweetDeck

    Conclusion
    FAQs

    Best Social Media Scheduling tools

    Sprout Social

    Sprout Social - Best Social Media Scheduling Tools
    Sprout Social – Best Social Media Scheduling Tools

    Sprout Social is a software company, which comes with excellent solutions for analytics, marketing, and account management. Launched in 2010, Sprout Social has grown to be one of the best brands with the most effective range of social media management tools largely used by businesses and individuals. They’ve nearly 30,000 business customers, including brands like Shopify, Evernote, Casio, etc. Sprout’s automatic scheduling of posts allows you to schedule upto 10 posts per day. Based on your past actions, Sprout Social suggests you some best timings for your posts. The social content calendar option allows you to view, edit, reschedule or delete posts from your social accounts at one point.

    Attributes

    • Schedule + Duplicate feature helps you customize posts for each social media platform, without having to copy-paste them repeatedly.
    • Optimal Send Times will be assessed by Sprout’s ViralPost, to identify the best time for posting your niche on social platforms.
    • An extension for Sprout can be added to your browser, which makes it easy for you to share any link immediately you come across.

    Pricing

    A free trial of 30 days will be followed by three monthly plans. With an annual commitment, you can get little discounts on these prices.
    Standard – $99/month
    Professional – $169/month
    Advanced – $279/month

    Hootsuite

    Hootsuite - Best Social Media Scheduling Tools
    Hootsuite – Best Social Media Scheduling Tools

    Hootsuite serves as a trusted brand for more than 15 million people around the world and for 800 Fortune 1000 companies as well. It provides a one-point destination for all your social media management requirements, which helps you create and schedule posts for a future date. You can manage all your social media accounts like Facebook, Instagram, Twitter, LinkedIn, and YouTube at one stop, by integrating them into Hootsuite. It identifies the time gap between your posts and helps you fill them, thus saving plenty of time.

    Attributes

    • Allows to create, plan and schedule posts well in advance to avoid last-minute tensity. Multiple posts can be scheduled at once through their Bulk Composer.
    • An option to respond to messages from different platforms in one place. Filters help you to prioritize important messages that require action and discards the rest.
    • Analyze your activities on all the platforms in one place to efficiently evaluate your performance.

    Pricing

    There are three plans available and an additional fourth one namely, Enterprise Plan which is custom priced. You need to contact Hootsuite for the exact pricing. The other three plans are:
    Free Trial – 30 days
    Professional – $49/month
    Team – $129/month
    Business – $599/month


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    Agora Pulse

    Agora Pulse - Best Social Media Scheduling Tools
    Agora Pulse – Best Social Media Scheduling Tools

    Agora Pulse is a popular social media management tool that allows users to manage, schedule, and respond to posts from different platforms. With a beautiful user interface, it supports the managing of platforms like Facebook, Instagram, Twitter, YouTube, and Google+. There is a built-in calendar, that gives a bird’s eye view of all the posts that had been posted or scheduled for a future date, awaiting approvals, and that have gone live. It educates you with the latest trends and helps you understand your audience.

    Attributes

    • Unified Social Inbox brings your followers’ messages from all platforms into one box where you can categorize and label them as per your preference.
    • Keeps you informed about the public responses for your brand and that of your competitors.
    • Allows you to organize, collaborate and optimize your posts for a better reach of audience.

    Pricing

    Agora Pulse offers a free plan with limited features. Their full-fledged features come under three plans, out of which Enterprise Plan is priced based on your requirements. There is a free trial offered for 30 days. You can get a discount of 20% with an annual subscription commitment.

    Pro – $99/month
    Premium – $199/month

    Later

    Later  - Best Social Media Scheduling Tools
    Later – Best Social Media Scheduling Tools

    Later is a marketing and social media management platform, that helps businesses to schedule and plan their social media operations. Initially, it was formed to help users with Instagram posts. Later, it expanded its operations to Facebook, Twitter, and Pinterest. Later allows you to visualize, plan, analyze and schedule posts. Once done, it can send the post to your mobile phone on the specified date and time, where it can be posted with a click. They express themselves as Instagram-friendly.

    Attributes

    • Later makes the scheduling task even simpler while planning for a week. You can just Drag-and-Drop the post at the required time of the day.
    • The latest trendy Hashtags can be identified through Hashtags Tools.
    • Scheduling can be done for upto 30 days. Later can automatically upload your post once scheduled, without the need for your further involvement.

    Pricing

    Here too, there is a free plan with fewer features. A Free Trial of 14 days is available and yearly plans offer you a discount of 17% on the below prices:

    Starter – $15/month
    Growth – $25/month
    Advanced – $40/month

    Buffer

    Buffer  - Best Social Media Scheduling Tools
    Buffer – Best Social Media Scheduling Tools

    Buffer is a digital marketing company the website of which has a collection of powerful management tools for social media. With the tools offer by Buffer you can customize posts for each of your social media accounts independently. The calendar view summarizes your activities for a quick glance. Furthermore, you can also analyze the performance with the help of the Analytics feature. Scheduling and publishing in social media are made easy and time-saving through Buffer.

    Attributes

    • Buffer assists you with suggestions on how to improve your performance, with few clicks.
    • The impressive calendar tool allows you to plan your campaign and posts in advance, thus saving time.
    • Labels and Hotkeys prioritize the important comments, making it easy for you to skip the unimportant ones.

    Pricing

    There is a Free Plan available, which can only manage upto 3 channels. The Essential Plan of Buffer charges $6/month and offers the addition of unlimited channels. Buffer also allows a free trial of 14 days to its customers.


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    Planoly

    Planoly  - Best Social Media Scheduling Tools
    Planoly – Best Social Media Scheduling Tools

    Planoly stands to be the major planning solutions for many brands on social media. They have served more than 8,50,000 people including users from Fortune 500 companies. Planoly is an easy-to-use tool and adding of images or videos can be done through simple steps. They offer a wide variety of facilities for social media planning like, Drag and drop for easy scheduling of posts, easily ascertaining the time gap between contents through their grid system, identifying what needs to be improved through Analytics and so on.

    Attributes

    • Sellit allows you to convert your social account into an online store with just a click. You can sell anything to your followers without the need for website.
    • StoriesEdit helps you create designer posts for your social account.
    • Planoly promotes themselves as an official partner of Instagram and Pinterest.

    Pricing

    A free plan with limited features is given. Free trial of 7 days is offered after purchasing one of the three plans. A discount is given for purchases with annual commitment.
    Solo – $9/month
    Duo – $19/month
    Custom – $29/month

    MeetEdgar

    MeetEdgar  - Best Social Media Scheduling Tools
    MeetEdgar – Best Social Media Scheduling Tools

    MeetEdgar is another social media management tool, that comes with all the common features as of its competitors like, scheduling tasks, auto posting and many others, with you involving less. Different categories like blog posts, promotions, quotes, etc. can be added and queued to the calendar to be posted on a future date. It has a good interface and commitment less Free trial for 7 days.

    Attributes

    • Edgar even does the scheduling on your behalf. It uses the uploaded contents from content library and schedule a post for you.
    • If the content time gap increases, it automatically chooses some of your evergreen contents or posts, and re-posts them on your account to maintain consistency.

    Pricing

    Free Plan – No cost
    Edgar Lite – $19/month
    Edgar – $49/month


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    Sendible

    Sendible - Best Social Media Scheduling Tools
    Sendible – Best Social Media Scheduling Tools

    Sendible is a simplified social media management tool that performs scheduling, posting and reporting the needs of users. Sendible provides you with a deep segmented analysis of your performance in social platforms. You can capitalize this opportunity for a huge audience as Sendible takes you through 20 different social platforms.

    Attributes

    • There’s an in-built Google Analytics facility that helps you assess the content’s performance and improve it.
    • Sendible telecast real-time feedback for your posts.
    • They ensure a good contact management with your customers by including their CRM in the app.

    Pricing

    Discount of 15% is offered on yearly subscription and a free Trial of 14 days is given on purchasing any of the monthly or yearly plans. There are four set of plans available:
    Creator – $29/month
    Traction – $89/month
    Scale – $199/month
    Expansion – $399/month

    Canva

    Canva - Best Social Media Scheduling Tools
    Canva – Best Social Media Scheduling Tools

    Canva is basically a graphic design company, which helps in designing graphics, posters and other requirements for social media. Canva Content Planner and Scheduler was introduced recently and now, it supports multiple social media platforms. They’ve integrated ‘Schedule post’ feature with their primary work of graphic designing, which gives a creative output to post on social media.

    Since Canva Content Planner is a new arrival, it is getting better day-by-day and keeps adding new features consistently. With their level of success in designing market, this new content planner would surely reach the cliff, leaving their competitors behind.

    Pricing

    Canva Content Planner comes as an add-on to Canva Pro plan which is priced at $12.99/month.


    Try Canva

    TweetDeck

    TweetDeck - Best Social Media Scheduling Tools
    TweetDeck – Best Social Media Scheduling Tools

    TweetDeck was originally formed as an independent company but later it was acquired by Twitter. It is an exclusive facility for Twitter and helps you manage multiple Twitter accounts at one spot. Scheduling of Tweets for multiple accounts can be done efficiently using TweetDeck. It is a simple and effective tool and provides their service at absolutely no cost or plans.

    Attributes

    • Advanced Search option helps you find your search by using features like Type-ahead, sentiments, column filters, wildcard and more.
    • Though it is Twitter excusive, LinkedIn account can be integrated for convenient management.

    Conclusion

    Social media calendar management tools ensure investing your time on essential needs and enhancing your social page with quality content and rooted audience. They help in scheduling, organizing, posting, analysis, optimizing contents and many more. All of the above tools perform these basic functions, while some of them outstands the others through their special features. Depending on the size and need for your social platform, you can choose the right tool, that optimally satisfies all your requirements.

    FAQs

    What is social media scheduling tools?

    A social media scheduling tools are SaaS tool that helps you schedule social media posts for multiple social media accounts for a certain date and time.

    Which are the best Social media posts scheduling tools?

    Some of the best Social media posts scheduling tools are:

    • Sprout Social
    • Hootsuite
    • Agora Pulse
    • Later
    • Buffer
    • Planoly
    • MeetEdgar
    • Sendible
    • Canva
    • TweetDeck

    What is a social media calendar?

    A social media calendar is an summary of all your upcoming social media posts and schedules. It is generally organized in the form of a spreadsheet, Google calendar or interactive dashboards.

  • Tools to Automate your Brand’s Twitter Account | Tips to use Automation on Twitter

    Social media management can be extremely exhausting, especially for businesses on multiple social media platforms. It can be tough to post daily on them, and Twitter is no exception. In these situations, automation tools prove to be life-saving. Automation tools help save time and mainly remove the ever-lasting question of “What do I post about today?” from the equation.

    What are Automation Tools?
    Tips to use automation on Twitter for your Brand
    Automation Tools to use for Twitter

    FAQs

    How to automate Your Twitter Account?

    What are Automation Tools?

    An automation tool is a software that allows you to set up a row of tweets and a time gap at which you want your tweets to appear on your Twitter account. It also allows you to send an automated direct message to your new followers. The other features and uses of these tools depend on the software of your choice. While some of them will display your tweets and updates as a simple bulletin board, others will contribute and provide the appropriate level of interaction to help your business develop.

    Automating your account doesn’t mean your social media labour is over. There is a right and wrong way to automate your account. To make sure that you do it the right way, here are some tips to help you on your way.


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    Tips to use automation on Twitter for your Brand

    • Be sure to be different and remarkable. Automation is not rocket science; if you can automate your Twitter account, others can figure it out as well. Try to stand out and make your content unique and creative to draw a crowd.
    • Make sure that you don’t sound like a robot. Just because a bot is posting your tweets doesn’t mean that they have to sound one too. Put maximum effort into your tweets to ensure people don’t find out that a bot is running your Twitter account. Put some personality into them to make them engage and be a part of the conversation.
    • Be social. Your work doesn’t end at scheduling updates, monitor the discussion happening, be a part of it, and answer any queries or comments on your tweets. Respond to direct messages as soon as possible, and make sure you spend lots of time retweeting essential topics related to your business.
    • Don’t just post about updates, post about something else as well. Post about something that will attract an audience. Share a mix of branded material, personal information, and informative stuff from your company’s other products. If you just post updates about your business, the audience will consider it boring and repetitive and move on.
    • Don’t send automated direct messages. Suppose you send automated direct messages to people. In that case, your followers will most likely ignore you or unfollow you, as most people know that it’s a bot and not a natural person at the start of the conversation.
    • Keep an eye on trending topics across the globe. It’s difficult to predict which subjects will be trending from one instant to the next. Saying the wrong thing at the wrong moment may be bad for your company’s reputation, making you look insensitive or out of touch. Ideally, if a large disaster occurs in the world, you should pause your automatic tweets.

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    Automation Tools to use for Twitter

    As previously mentioned, different automation software have different features, plans and services. It is tough to choose one from hundreds of them. To make it easier for you, we have shortlisted five automation tools among the best of the best.

    Circleboom

    Circlboom – Best Social Media Scheduling Tools

    The best way to automate your multiple Twitter accounts from the same place is using Circleboom Publish’s Twitter Auto Poster. You can create, design, share, schedule, and automate tweets for their multiple accounts in one dashboard. Circleboom is a safe Twitter partner.

    You can queue your tweets on Circleboom. You can set time intervals and share your Twitter posts automatically and continuously. Also, you can connect RSS Feeds to your accounts and automate your Twitter accounts with newspaper, blog, journal articles you choose within a time interval. This way, you will keep your Twitter accounts fresh.

    There are many other great features on Circleboom Publish. You can schedule Twitter threads. You can find relevant and trending hashtags for your Twitter posts with Circleboom’s Twitter Hashtag Generator. You can find and design amazing Twitter pictures with the built-in Canva tool on Circleboom.

    Circleboom Publish also supports Facebook, Instagram, Pinterest, LinkedIn, and Google My Business. Annual subscriptions start with $15.83/year. Monthly subscriptions start with $18.99/month.

    Socialpilot

    SocialPilot | Twitter Automation Tool
    SocialPilot | Twitter Automation Tool

    SocialPilot caters to a wide range of customers, with price choices ranging from small companies to giant corporations. What’s even better is that there are no feature limitations—nearly everything you can do at the highest level can be done at the lowest. It’s simply on a lesser scale. The Agency plan costs $150 per month, the Studio plan costs $100 per month, the Small team plan costs $50 per month, and the Professional plan costs $30 per month, with a 15% savings if paid annually.

    Social Pilot is also very simple to use. Simply type your tweet in the box and choose from a variety of media options, such as videos, pictures, Twitter cards, or polls. After you’ve finished crafting your tweet, pick how you want it to be published, and then schedule it using the calendar, which will prompt you to select a publishing time and date up to a year in advance.

    Buffer

    Buffer | Twitter Automation Tool
    Buffer | Twitter Automation Tool

    Buffer is a simple service that does what it says on the tin. All you have to do is go to your Buffer dashboard, select your profile, craft your tweet and then schedule it. Buffer will automatically add it to the queue and publish it on your behalf at the predetermined time.

    Buffer’s methodology makes content sharing a breeze. You may quickly create a new post within the app once you’ve connected your social accounts. Buffer provides a free option, but the Essentials subscription is only $6 per month.

    Audiense

    Audiense | Twitter Automation Tool
    Audiense | Twitter Automation Tool

    Audiense is a social marketing platform that uses what people say, who they are, and how they think to engage audiences with rich, actionable data and marketing tools.

    To expand your reach on Twitter, navigate to the Target menu on your Audiense dashboard and select Discover New Twitter Users. Enter any brand-related terms, as well as a location if relevant. Utilise the keyword search to find Twitter people that have those terms in their bios. This enables marketers to gain a comprehensive understanding of their consumers, discover critical market possibilities, and engage them wisely.

    There are three plans to select from: the free plan, the $99/mo Twitter marketing plan, and the $1499/mo Audience Insights plan.

    Dlvr.it

    Dlvr.it | Twitter Automation Tool
    Dlvr.it | Twitter Automation Tool

    Dlvr. is beneficial for those who wish to regularly update their social media feeds with information from other sources or by bulk uploading. It is an excellent choice for social media feeds. It takes the material you select and distributes it across all social media networks. It does not take the place of the critical and directed messages that are posted regularly. There are three options to select from:

    • The Basic plan, which costs $0 per month.
    • The Pro plan, which costs $8.29 per month.
    • The Plus plan, which costs $24.88 per month.

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    Hootsuite

    Hootsuite | Twitter Automation Tool
    Hootsuite | Twitter Automation Tool

    You can confidently schedule posts across multiple social networks with Hootsuite. You can manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organisation. You can also gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. On the downside, you’ll need to subscribe to the Professional subscription if you want to view and react to your Twitter DMs. Hootsuite is free, but it offers a restricted set of capabilities. Depending on your demands, the other options cost from $49 to $599 or more.

    Log into your Hootsuite account and click the top icon in the left-hand menu to schedule your tweets in advance. Include links, media, and hashtags in your tweet. Then, on the grey Schedule for Later option, select the time you want to save. Set the day and time for the Tweet to go live, then click Done.

    Contentstudio

    ContentStudio | Twitter Automation Tool
    ContentStudio | Twitter Automation Tool

    ContentStudio is a multi-purpose social media management and content marketing application that lets you schedule tweets ahead of time. ContentStudio also allows you to integrate RSS feeds so that you may automatically distribute information from your own blog or other brand blogs on your social media profiles.

    It has a post scheduling tool that you can “set and forget” that you can use to publish articles from your content schedule on a regular basis. You may either let the programme choose the best days and hours for publishing based on its algorithms, or you can construct your own unique schedule by selecting the best times and dates for publication. ContentStudio offers a free trial for 14 days. After that, it offers 4 plans, Pro for $49 per month, Small for $99 per month, Medium for $199 per month and large for $299 per month.

    FAQs

    What is Twitter automation?

    Twitter automation is the process of automating Twitter accounts and activities. It includes direct messaging, scheduling tweets, curating contents, following, unfollowing, liking, and commenting on other tweets.

    What are the automation tools to use for Twitter?

    Some of the best Automation tools to use on Twitter are:

    • Socialpilot
    • Buffer
    • Audiense
    • Dlvr.it
    • Hootsuite
  • Buffer—Social Media Company Ditching the Office Completely

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    Success on social media can often feel like a secret science. Something that only the few can achieve. But creating a successful social media strategy is a skill that can be learned. Mastered, even. And you don’t need a flashy brand or a big budget. What you need is a deep understanding of what your audience cares about, and how to get your content in front of them in the right places at the right times.

    Founded in 2010 and headquartered in San Francisco, California, Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The application was designed by a group of European expats in San Francisco, most notably Joel Gascoigne and Leo Widrich. Gascoigne is currently the CEO of Buffer. Get to know more about the company profile of buffer by reading this article.

    Buffer—Company Highlights

    Startup Name Buffer
    Developer Buffer, Inc.
    Headquarters San Francisco, CA, US
    Industry Social Media Management
    Founded 2010
    Founders Joel Gascoigne(CEO), Leo Widrich
    Platform Android, iOS, web
    Area Served Worldwide
    Website www.buffer.com

    Buffer—About & How it Works?
    Buffer—Recent News
    Buffer—Founder & History
    Buffer—Mission
    Buffer—Business Model
    Buffer—Revenue & Growth
    Buffer—Funding & Investors
    Buffer—Acquisitions
    Buffer—Partnerships
    Buffer—Competitors
    Buffer—Challenges Faced
    Buffer—Future Plans
    Buffer—FAQs
    Buffer—Conclusion

    Buffer—About & How it Works?

    Buffer is a developer of social media tools designed to visually plan and schedule social media campaigns. The company’s tools coordinate creative campaigns to drive engagement on social media, enabling brands to tell their stories and grow their audience.

    Buffer helps users of social media share more consistently by allowing them to choose set times to post each day. Buffer is a company offering a social media management platform by enabling users to schedule their posts for later, post to their social networks, engage with multimedia, and create their own content.

    Buffer’s logo is in simple font in black colour.

    Buffer Logo

    Buffer—Recent News

    As of November 2020, Buffer introduced LinkedIn Analytics. The team designed their analytics to be simple so that we can easily get what we need and create reports in a few clicks. For this feature, the team managed to work with the LinkedIn team as they built it.

    “I’m excited about this new feature by Buffer because we have seen many small businesses leverage their LinkedIn Page to build thought leadership and recruit new teammates. This new feature will help them understand what’s working so that they can get better results on LinkedIn,” said Ting Ba, the Group Product Marketing Manager of LinkedIn Pages.

    Froogal Success Story – Bridging the Gap Between Brands & Consumers
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. In a time when rising customer expectations have forced businesses to think ontheir feet and exp…

    Buffer—Founder & History

    Buffer began its development in October 2010 in Birmingham, United Kingdom by co-founder Joel Gascoigne, who established the idea of the social media application while he was in the United Kingdom. Once he developed the idea he created a landing page to see if enough people were interested in the product to make it a profitable venture. After reaching a critical mass of registrations, Gascoigne built and designed the first version of the application software over a span of 7 weeks.

    On November 30, 2010, the initial version of Buffer was launched. It contained limited features which only allowed access to Twitter. Four days after the software’s launch Buffer gained its first paying user. A few weeks after this, the number of users reached 100, and then that number multiplied to 100,000 users within the next 9 months.

    In July 2011, the cofounders decided to move the startup venture from the United Kingdom to San Francisco in the United States, and Buffer was converted into an incorporation. Whilst in San Francisco, the cofounders dealt with the San Franciscan startup incubators AngelPad.

    Joel Gascoigne & Leo Leo Widrich | Co-Founder Buffer

    This was due to the increase in cost after moving from Birmingham. Throughout December 2011, cofounders Joel and Leo were able to secure 18 investors to their company, after being refused by 88% of the people they met with to offer an investment to their company. The investors include Maneesh Arora, the founder of MightyText, Thomas Korte, the founder of AngelPad, and Andy McLoughlin, the co-founder of the software company Huddle.


    Drew Houston | Co-founder & CEO of Dropbox | Internet Entrepreneur | Software Engineer |
    Drew Houston is an American Internet Entrepreneur, who co-founded Dropbox andowns 25% of the company’s interests. He holds the largest individual shares ofDropbox. He serves as the Chief Executive Officer (CEO) of Dropbox, an onlinebackup and storage service. He held 24.4% voting power in the com…


    Buffer—Mission

    Buffer’s mission statement says, “Our passion for support, happiness and quality flow through everything that we do.”

    Buffer—Business Model

    Buffer’s customer base consists of 2 million users, of which 98% are individuals using a freemium model. The Company makes its money by offering Business plans utilized in more of a corporate setting. The Company generally sees ~2% conversion from free to paid plans. Within paid plans there is ~5% customer churn annually, a metric very much in line with the industry.

    In a world where new start-ups pop up every other day proclaiming a revolutionary solution for businesses, Buffer has been able to carve out a niche by focusing on its transformational operations. By offering a unique employment model, the Company retains top notch talent from across the globe which ultimately means a better solution for customers. Its transparency tactics have also built a culture of openness and trust not only across employees but also across its customer base. By embodying such a culture, Buffer can better serve its customers and ultimately focus on what’s best for their customer base.

    Buffer—Revenue & Growth

    Buffer’s revenue was reported to be $17.50 m in FY, 2018 which is a 18.2% increase from the previous period. In 2019, 32,349 new customers joined Buffer. Their total number of customers in 2019 was 74,825.


    Factoreal Success Story – Helping Marketers Execute their Job Effortlessly!
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. No matter how big an organization is, when it comes to marketing, there’s nodearth of mundane an…


    Buffer—Funding & Investors

    Buffer has raised a total of $4M in funding over 3 rounds. Their latest funding was raised on Oct 27, 2014 from a Series A round. Buffer is funded by 29 investors. Collaborative Fund and Stage One Capital are the most recent investors.

    Date Round Amount Lead Investors
    Oct 27, 2014 Series A $3.5M
    Dec 20, 2011 Seed Round $450K
    Oct 1, 2011 Seed Round

    Buffer—Acquisitions

    Buffer has acquired 2 organizations. Their most recent acquisition was Respondly on Dec 17, 2015.

    Acquiree Name Date Amount About Acquiree
    Respondly Dec 17, 2015 Team Inbox for email and Twitter
    ShareFeed May 17, 2012 ShareFeed is a company that was acquired by Buffer in 2012.

    Buffer—Partnerships

    Buffer is partnered with various other software applications and companies. Most notably, Buffer is an official Facebook Marketing Partner under Community Management. Additionally, Buffer has partnerships with WordPress, Twitter, Zapier, IFTTT, Feedly, Pocket, Reeder, and Quuu.

    Buffer—Competitors

    Top competitors of Buffer are :

    Sequoia Capital | American venture capital firm | Company Profile |
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Sequoia Capital is an American venture capital[/list-venture-capital-firms-in-india/] firm. The f…

    Buffer—Challenges Faced

    “Its been ten years since I launched the first version of Buffer. What started as a landing page to gauge interest, and then a very basic product that I worked on alone, has become so much more. Buffer is now a leading social media management platform and a team of nearly 90 people working remotely worldwide, with our own approach and culture,” said Joel Gascoigne.

    One of the biggest challenges for him was to transition to working full-time on buffer. Its a big risk for any individual. Before starting Buffer, Joel was doing what is called “working in waves,” a method to have enough funds to work full-time on a project for a certain period of time. The idea is that you work a full-time job or contract work for a set amount of time and then work full-time on your startup idea once you have enough funds to support yourself for a set amount of time.

    In 2014, they received their largest acquisition offer to date. According to Joel, it was a nine-figure offer from a public company, and it stopped them in their tracks and made them truly step back and reflect.

    For myself, my co-founder, and for most of our team with early-stage stock options grants, it would have been a life-changing outcome. An offer like that drives existential questioning, making you really think about the purpose and fulfillment of what you’re doing. Ultimately, we believed there was significantly more growth from where we were, and we have since increased revenue 6x. Beyond the growth potential, however, it was the culture and the movements we had become part of (transparency and remote work, in particular), which led us to turn the offer down and continue on our path.


    HubSpot | American Company | Company Profile |
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. As fellow graduate students at MIT in 2004, Brian and Dharmesh noticed a shiftin the way people s…


    Buffer—Future Plans

    Building a brand is one of the most important and one of the hardest things for growing an early company. Buffer believes there’s a unique combination of circumstances and new technology that will bring about significant change in the creation of the best new brands of the next 10 years.

    The shift over the past few years has turned Buffer into a company with multiple products and as a result, multiple revenue streams. Having several revenue streams is setting them up to be a more sustainable, profitable, and long-term company. It means they can continue to be here for our customers and have the ability to make bets on what will be the most valuable to them.

    75F Story – Smart Building Solutions for your Commercial Space
    The content in this post has been approved by the organization it is based on. While today many employers are realizing the importance of organized and activeworkplaces for increasing the productivity of employees, there are otherimportant factors like lighting, temperature, etc. that also effect…

    Buffer—FAQs

    What does Buffer do?

    Buffer is a developer of social media tools designed to visually plan and schedule social media campaigns.

    Who founded Buffer?

    The application was designed by a group of European ex-pats in San Francisco, most notably Joel Gascoigne and Leo Widrich.

    How does Buffer make money?

    The Company makes its money by offering Business plans utilized in more of a corporate setting. The Company generally sees ~2% conversion from free to paid plans. Within paid plans there is ~5% customer churn annually, a metric very much in line with the industry.

    What companies do Buffer compete with?

    The top 10 competitors in Buffer’s competitive set are Sprout Social, Sprinklr, Clickable, Inc., SocialFlow, Echobox, Spredfast, BuzzSumo, MavSocial, Parallel 6.

    Buffer—Conclusion

    The Buffer company is a fully distributed team of 85 people living and working in 15 countries around the world. And they’re working to build the best products to help their customers build their brands and grow their customer’s businesses on social media. They’ve always aimed to do things a little differently at Buffer. Since the early days, they’ve had a focus on building one of the most unique and fulfilling workplaces by rethinking a lot of traditional practices.

    A commitment to support their team and their customers have helped Buffer grow from humble beginnings to now serving more than 73,000 customers. The companies passion for making meaningful connections flows through everything we do. They care about building a quality product, trusted relationships with their customers, and a sense of community that connects their customers and team with one another.

    To learn more about their approach to business and work, feel free to hop on over to their Open Blog on their own website.