StartupTalky

Tag: budget

  • How to Avoid Bankruptcy While Running a Startup

    Millions of people these days are trying to establish their startups despite having a simultaneous regular job only to make sure that their total gross income is enhanced. A startup of any magnitude is a great independent source, of increasing your income, and if you can establish the business well, you can also take it up as full-time work and ensure that your source of income through the startup is stabilized.

    According to a survey, 90% of startups fail. The basis of any startup is the capital investment, and if you are trying to establish a business, there would be a certain amount of loan that you would have to get. The startup usually has a higher risk of falling victim to bankruptcy. There are different types of loan policies, and then there is a chance of loss at the startup, and hence the chance of bankruptcy also increases.

    Main reasons for business failure among startups worldwide in 2021
    Main reasons for business failure among startups worldwide in 2021

    In this article, we will talk about the steps that can be taken to avoid the bankruptcy of a startup. So, let’s take a look at it.

    Managing the Expenses
    Careful Planning of the Month
    Secondary Income Source Till the Business is Stabilized
    Cutting Out the Optional Expenses
    Debt Settlement Lawyer

    Managing the Expenses

    You may wonder what you can do to make sure that the profit is high while all kinds of expenditures are well managed. There are different types of expenses associated, and when you have a thorough understanding of these, you can easily plan your expenses well.

    Here, we are going to guide you regarding budget management for any kind of startup as well as how to ensure that you can avoid bankruptcy no matter how many loans you have to worry about. There are many aspects of the expenses associated with the startup and when you have a clear conception of them planning the budget for your company becomes easier. The chances of failure of your startup lessen. You would also be able to take the help of the finance department for better planning too.

    An Expense Management Software
    An Expense Management Software

    Expense Management Software is another option that helps businesses, big or small, keep track of their expenses. They let businesses manage their spending, prepare budgets, manage various expense-related reports and do much more seamlessly which helps save much time.

    Careful Planning of the Month

    You may have different requirements every month, but when you have a proper plan about the expenses you would incur and stick to it, it becomes easier to understand how much you save as well as control the expenses as well. Plan the next month’s schedules and the possible expenses ahead of time and then try and follow the schedule to ensure that you are getting the best possible output from your company at the minimum expense.

    This way, you would be able to keep track of every expenditure within the startup as well as have proper control over them. This is essential to make sure that your business can maximize the profit and hence paying off the loans would become much easier.

    Secondary Income Source Till the Business is Stabilized

    If you have a regular job or any other source of income apart from the startup, then do not let them go unless your startup is stabilized and is fetching home a good turnover. This would ensure that you have some other option to manage the debts when your startup fails and you are suffering loss.

    If you do not have a secondary income source, you can as well look for it so that there is an alternative to handle your finance when there is any loss at the startup. Any of the family members too can join a regular job and together, you can pull the income and ensure that you have enough money to ensure complete security on the financial front despite paying for the debts.

    Cutting Out the Optional Expenses

    When you are trying to find out the different types of expenses that your startup has, you will discover several expenses that can be avoided or can be substituted with a cheaper alternative. Make sure that you are cutting them out and saving money.

    It may seem less, but over time the amount that you have saved from such minor sources would be the reason why you can pay off your debt easily, and this is elemental to make sure the startup does not go bankrupt. This is a significant risk that people in business are afraid of and this is why many are apprehensive about establishing a business of any kind at all. The risk factors are often considered too high and simply not worth it.

    Debt Settlement Lawyer

    A Digital Banking and Lending Platform
    A Digital Banking and Lending Platform 

    Every startup and seasoned business needs a debt settlement lawyer for any relevant legal advice. You can hire a lawyer permanently, and he or she would be able to handle all your debt troubles for you.

    The lawyer will help you with paperwork, and make the loan process quick and easy. They can help you get loans at a lower interest rate.

    Conclusion

    The failure rate of Startups is very high. Only a few remain in operation after a year or later as they have to shut down mainly due to bankruptcy. Proper management of expenses, settling debts, having secondary income sources, cutting out the extra expenditures, and hiring a professional lawyer can help you avoid bankruptcy.

    FAQs

    What can I do to avoid bankruptcy?

    You can avoid bankruptcy of your company by:

    • Cutting excessive spending
    • Managed and planned Expenditure
    • Earning more profits
    • Settling debts
    • Using professional help

    Do bankruptcies hurt your credit score?

    Yes, your credit score can be hampered by bankruptcy as it will remain in the credit reports. This might change the way the lenders see you and it might result in them being unwilling to loan you.

    What are the three most common causes of bankruptcy?

    Running out of cash, not having a market need and getting outcompeted are the three most common causes of bankruptcy.

  • Things to Know Before Hiring a Lead Generation Agency

    A lead generation agency can have a significant impact on the success of your business. By generating leads, they can help you increase sales and revenue. In addition, a lead generation agency can also help you build relationships with potential customers and clients. You can contact these individuals and offer them your products or services by providing them with leads. By doing this, you can establish trust and credibility with potential customers and clients, which can ultimately lead to increased sales and revenue.

    Things to Know Before Hiring a Lead Generation Agency

    Reasons to Hire a Lead Generation Agency

    What are the Best Sources that Generate Leads To Your Agency?
    What are the Best Sources that Generate Leads To Your Agency?

    Things to Know Before Hiring a Lead Generation Agency

    There are a few things you should consider before hiring a lead generation agency. First, think about your budget and what you’re willing to spend on lead generation services. Next, consider what your lead generation goals are – do you want more website visitors, more newsletter signups, or more sales? Once you know what you want to achieve, you can start looking for an agency that specializes in that area. Finally, read reviews and case studies to learn more about the agency’s work and see if they’re a good fit for your business. With these things in mind, you’ll be able to find the right lead generation agency for your needs.

    The following are the points that need to be considered before hiring a lead generation agency:

    Define Your Lead Generation Goals

    Before hiring a lead generation agency, you need to define your lead generation goals first. What are you looking to achieve? Do you want to increase brand awareness, drive more traffic to your website, or generate more leads? Once you know what your goals are, you can start to look for an agency that can help you achieve them.

    Do Your Research

    Once you know what you’re looking for, it’s time to do your market research and find the right agency for you. There are a lot of lead generation agencies out there, so take your time to find one that’s a good fit for your business.

    Set a Budget

    Before you start working with a lead generation agency, you need to set a budget. How much are you willing to spend on lead generation? This will help you narrow down your options and find an agency that fits within your budget.

    Ask for Referrals

    If you know anyone who has worked with a lead generation agency before, you can ask them for referrals. This can be a great way to find an agency that you can trust your business’s marketing with.

    Sales Aladin - Lead Generation Company in India
    Sales Aladin – Lead Generation Company in India

    Check Out Their Portfolio

    When you’re looking at different lead generation agencies, make sure to check out their portfolios. This will give you an idea of the type of work they have done in the past and whether or not they are a good fit for your business.

    Read Online Reviews

    In addition to checking out an agency’s portfolio, make sure to read their online reviews. This can help you better understand the agency’s work through others’ points of view and experiences.

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    Ask About Their Process

    When you’re considering working with a lead generation agency, ask about their process. How do they generate leads? What kind of methods do they use? This will help you determine if they are the right fit for your business.

    Inquire About Pricing

    Pricing is an important consideration when you’re hiring a lead generation agency. It is essential to understand their plans and pricing upfront to know what to expect.

    Get a Contract in Writing

    Before you start working with a lead generation agency, get a contract in writing. This will protect both you and the agency, and it will ensure that everyone is on the same page from the start.

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    Reasons to Hire a Lead Generation Agency

    As your business grows, so does the complexity of your sales process. You can no longer rely on a single salesperson to generate all of your leads and close all of your deals. Instead, you need to build a team of specialists who can each play a role in generating and nurturing leads until they’re ready to buy.

    That’s where a lead generation agency comes in. A lead generation agency can help you build an effective lead generation system, from generating initial leads to qualifying and nurturing them until they’re ready to buy.

    Here are a few reasons why you need to hire a lead generation agency:

    • It has the expertise and experience to build an effective lead generation system.
    • It makes use of various categories for the organization of data to make it more relevant to the target market.
    • It knows how to work with special marketing tools and thus, better sales for your business.
    • It can help you measure and optimize your lead generation efforts.
    • It can help improve your business’s online visibility.

    Thus, a growing business demands a need to hire a lead generation agency as they have the expertise and experience to build an effective lead generation system that can help you generate leads on a large scale.

    Conclusion

    Before you hire a lead generation agency, ask them about their process and how they plan to generate leads for your business. Ask for case studies or references from previous clients to get an idea of the quality of leads the agency has generated in the past. And finally, make sure you have a clear understanding of what the agency will and will not do for you.

    FAQs

    What does a lead generation agency do?

    A lead generation agency combines the information of customers and businesses that it can sell to a particular business wishing to buy new leads.

    Is hiring a lead generation agency worth it?

    Yes, hiring a lead generation agency is worth it as the businesses with efficient lead generation practices have a 9.3% higher sales success rate.

    Which are some prominent lead generation companies in India?

    • Sales Aladin
    • TDCX
    • Invensis
    • B2B Associates
    • Flatworld Solutions

    What is the difference between lead generation and digital marketing?

    Lead generation simply means initiating customers’ interest in your products and services. On the other hand, digital marketing focuses on the entire journey of buyers.

  • 13 Common Mistakes That Startup Founders Make in Their Business

    ‘Money can solve anything’- this is the first thought that comes to the mind of most of the startup founders. The startup founders live in the biggest myth of life that, once they have funds for the business, their startup will automatically run. This is the biggest lie and one of the common mistakes that startup founders make and that has ruined many great startup plans. The seed funding is the first step in the path of a successful startup, but never assume it as a final destination, because the road is very long after this. Launching a new startup is like a raising baby. After the launch of the startup, comes the biggest responsibility. You need to plan the whole life of your baby and provide everything to them. So just like it, after getting the initial investment, planning and using it properly to boost the startup is important

    When you are beginning with your startups, with all your excitement and passion, the only thing that you want to concentrate on is how to become successful. You do every possible thing to achieve your dreams but being an entrepreneur is not an easy job. One needs to burn their midnight oil for that. While being an entrepreneur, there are mistakes one can make which may disrupt the process of reaching the top.

    Numerous startup founders fail to manage it after the seeding step, as they had utilized their all energy in getting the funding. The startups usually fail because they fail to deliver their promises and fail to manage their team. These are the two major reasons behind the downfall of many startups. However, they are not only mistakes made by the startup founders, there are many other common mistakes that startup founders make in the bucket. I have rounded up a few mistakes that you need to avoid at any cost to be successful. In this article, we will talk about the Common mistakes that Startup Founders make in their businesses.

    Overthinking and Underthinking
    Wrong Investments
    Poor Planning
    Incorrect Estimations
    Decision Making
    Hiring
    Being Organised
    Avoiding Suggestions
    Neglecting Budget
    Marketing
    Confusion
    Forgetting About Bookkeeping
    Unwanted Expenses

    Overthinking and Underthinking

    Thoughts should be big and the start should be small. Overthinking in terms of business may affect the revenue and process of work, plus it doesn’t help you in reaching a conclusion or solution to your problem. Instead, it leads to the creation of problems that are not even there in reality. Decisions should not be risky and should be taken after thinking and evaluating the entire situation properly but too much overthinking can lead to a missed opportunity.

    On the other hand, underthinking any situation is also one of the main causes that may affect the business. One needs to dwell deeper, when there is a need, rational thinking is needed so that effective leadership can be formed.

    “Take time to deliberate, but when the time for action comes, stop thinking and go in” – Napoléon Bonaparte

    Wrong Investments

    In terms of startups and new entrepreneurs, investment is quite a big concern. Be aware of your expenses and savings. Higher Investments in a product without assuming the demand may damage the economy. Investments should be made after analysing the demand for the product.

    Poor Planning

    Everything needs a plan, especially when you are starting a new business, planning becomes mandatory. The plan will guide you through every stage, it is like the GPS that will take you to your ultimate destination. However, wrong planning can create havoc in your dream business. Rough ideas for saving money should not be encouraged, it can cost you your dreams. Pre-planning for saving money should be made keeping the situation in mind be aware of your target audience and concentrate on making products and services according to them.

    Incorrect Estimations

    Estimations of cost should be appropriate. Underestimating the order for developing the business may lead to loss of money and affect the financial state of the company. Thoughts should be appropriate to the situations which include time, surroundings and environment of the market. Always estimate the value higher than that of the original price to keep any sudden expenses in check.

    Decision Making

    While taking decisions entrepreneurs should take care of the situations they face. One wrong decision can lead to the death of your dream startup. The decision should not be risky and made at the right time. Taking risky decisions at the beginning stage should be avoided in order for better growth.

    Hiring

    The hiring of the staff should be less during the initial stages. A huge number of staffs in the starting point with less amount of work will cause a crisis at the time of salaries. Hiring a fulltime staff when a part-time can do the job perfectly is unnecessary.

    “It’s expensive to hire the wrong people. If they leave it’s expensive. If they stay it’s expensive.”― Nathan Mellor

    Being Organised

    Avoid being unorganized. You have to follow a procedure in order to make your startup work. Have your plan and goals sorted in your mind. Jot down on paper your list of priorities in order to stick to the plan. Maintain an organised format for all you want to accomplish. When you begin with a startup, a number of things happen at a time, so listing them according to your priority and then finishing them is the best you could do.

    Avoiding Suggestions

    Don’t avoid suggestions and decisions that people give. Learning from the experts always helps to avoid some loops in the field of A particular business. a person with experience can definitely be of your help if you decide to listen to them. The words of the peers should be paid heed to.

    Neglecting Budget

    Maintaining the budget should not be neglected. Planning on the budget in order to avoid spending extravagantly is required. The budget should be maintained for growth and development. Budget planning should be made locally so that it helps us to maintain the economic growth of the business. High budget tenders should not be encouraged.

    Marketing

    Marketing of the business should not be neglected, it is one of the most important factors for the survival of your startup. It should be clear and sharp so that it reaches the target audience. Marketing at the starting stage should not be very elaborate as these marketing conditions affect growth. A proper marketing strategy has to be made so that your business can be visible in front of your customer and they can get attracted to it.

    Confusion

    Avoid confusion in assigning work while maintaining the budget. Confusion may lead to stress which in turn affects progress. Confusion should be avoided in terms of marketing too. It should be straight so that people can get convinced easily. Creating confusion will only be haphazard for the business.

    Forgetting About Bookkeeping

    To utilize the money properly and keep it from wastage, make the required documents and accounting records perfectly. To avoid the common mistakes that startup founders make these points to be noted. Bookkeeping is a major part of a successful business. You need to record all the expenses and incomes accounts to tally the growth of the business. You need to record all the petty and big cash expenses daily.

    Unwanted Expenses

    You do many unwanted expenses in the daily course, which can be easily avoided or can be minimized. So identify those expenses and reduce them to a minimum level. Don’t spend money on the decor of your office to attract customers, as they are here for the product. Don’t hire unwanted employees like receptionists, if you are capable of handling your own business calls and making your own coffee.

    Conclusion

    Startup founders make many mistakes after getting the seeding. While building a business, mistakes need to be avoided. Although mistakes are a part of our life and they are inevitable, it is important to avoid these mistakes that will do nothing but lead to problems in your business. Even when you make mistakes, learn from them and try to not repeat them.

    FAQs

    What causes startups to fail?

    Most startups fail due to insufficient financial resources.

    What percentage of startups fail?

    90% of startups fail in the first 5 years of the company in India.

  • How To Get Your Business Ready For A Seasonal Sale?

    In the world of business, earning money by selling your products can be called an ultimate goal. Every mall, electronics store, supermarket, automobile store has this thing called seasonal sales.

    So the thing which exactly happens in these sales is, it comes at a particular time. During these, which usually happen on special days Or during the clearance phase, the products are of low prices. Less pricing is a strategy that would attract more customers.

    Seasonal sales also include sales at a particular season, where products specific to that season are available. Some discounts are also available. The offering of discounts is in such a way that the store doesn’t get any losses. The profit margin is marginal on individual products during these sales. But the perk is, it attracts more customers because everyone loves reduced prices.

    There are some specific and well-crafted strategies everyone must be aware of before starting seasonal sales. These tips would help the stores and shops make more profit by attracting more customers. Let’s discuss these tips one by one.

    How to Prepare your Business for Seasonal Sale

    Start planning before the season hits
    Planning the budget for seasonal Sales
    Promoting the seasonal sales
    Season focussed marketing strategy
    Inventory Management according to demands
    Setting minimum order quantity
    Quick shipping and good delivery speed
    Clear return and exchange policy
    Creativity in orders
    Watch your competitors

    Conclusion
    FAQs

    Tips for seasonal Business

    Start planning before the season hits

    It is the most important thing we should keep in mind before starting our sales. Procrastination shouldn’t be an option. A beforehand planning would help just as a hurried plan might ruin the wholesales. The plans regarding the budget, the profit margin, consumer choices, the advertising of new brands, percent of discounts are also the key points to focus on. It is to increase the human workforce are all planned.

    The business plan should be in such a way that everything would be ready during the sales. It reduces pressure as well as doesn’t let mistakes happen. It ensures that enough time is there to jot down a perfect strategy that would lead to more fame and extract a good amount of profit.

    Planning the budget for seasonal Sales

    Plan the budget for seasonal sales
    Plan the budget for seasonal sales

    It is important because the sale should in a way that the store or shop doesn’t go into a loss. Also as more customers would come during the sales, more workforce is required. Seasonal sales might need to employ more salespeople. Especially in malls and apparel stores, where people often flock during sales, more salespeople would help them choose according to their whims.

    The budget should also include the expenses for the banners, advertising, and the salaries of the extras during sales. The budget should be such that everyone is satisfied and still a good amount of profit is made.

    Promoting the seasonal sales

    Seasonal Sales
    Seasonal Sales

    Promotion is the key that brings more customers. The promotion of the sales includes using certain advertisements be on the television or newspaper, passing out flyers, making posters, banners outside the shop, etc. The most strategic part is to put a little information regarding the discounts and the list of new products in the advertisement that lets more people know that there is a sale going on.

    People should also have a good experience when they come to the store. Customer is also a crucial agent of advertisements. A happy customer would bring in more customers or visit the next time. It improves the trust of people in the store or brand.

    Season focussed marketing strategy

    Technology helps in chalking out strategies. The making of diagrams of the profits and losses forms to know about customer experiences. It also provides knowledge about customers having an online transaction option. The usage of net banking is essential to enhance performance. The budget should also be a part of the marketing strategy. It is the overall strategy.

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    Inventory Management according to demands

    Knowing the demands of the customers at a specific period or season is the key to attract them. For example, if it’s a winter sale, more winter clothes are the key. A wide range of choices is also crucial. It leads to a customer liking many products and buying them at once.

    In the case of the automobile industry, this is also important. If customers start preferring a specific type of vehicle, that model should be available in plenty. Also, different color choices of the model should be available. It is because everyone does have a specific liking. Good quality products without any defects should be present in the inventory.

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    Setting minimum order quantity

    The possession of a particular number of products brought together helps to make a good profit and sell off more items. Also, it manipulates the mind of the customers into thinking that they have been offered low prices. It can be explained with an example – a handkerchief that costs $10 can be sold for $25 for 3 . This will be beneficial for both the store and the customers.

    Also, this helps small businesses in online stores. They provide reliable prices and have a minimum order quantity that lets them sell their products well.

    Quick shipping and good delivery speed

    It is applicable in online businesses. A quick delivery speed keeps the customers happy. During seasonal sales, the number of customers increases. Good shipping speed avoids cancellation and makes people but more. The delivery men should be polite. Also, the company should work to set up sound networks of delivery. The experience of the customers is what matters the most.

    Clear return and exchange policy

    It is something that provides confidence to the customers. They can rest assured that if a product purchased doesn’t meet their needs, they can return it within a stipulated period. However, this might be confused and damaged products would be returned. So these policies should be clear.

    A stipulated period of 7-14 days is mandatory for return and exchange. The product shouldn’t be damaged while returning. Also, the bill must be present to prove that the customer bought the product from that specific shop. Items such as inner garments and hygiene products shouldn’t come under return policy until it’s proven that they are unused.

    Creativity in orders

    Being creative is something that draws attention. Providing trinkets and gifts is an example of this kind. Some stores also provide flowers and drinks to their customers. It ensures satisfaction among them. They would like to visit the store more often. Also, creative advertising catches the eye of the audience. They come in large numbers.

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    Watch your competitors

    It will prevent entirely making a plan similar to the competitors in the market. Also, one should utilize the strong points. Thus, having a favourable plan is mandatory. It enhances competition and further improves the quality of seasonal sales.

    Conclusion

    Business is just like a game of capturing more and more customers. The brand that is the most creative with its sales gets more profit. These strategies mentioned above can help a brand grow and strive. Knowing about the needs of customers and keeping them happy should be the key objective. After that, good planning, advertising, and recruiting are crucial for a good business.

    At present, when there are many brands, only some can capture the hearts of people. A well-thought strategy is the main thing that is necessary for doing. So, one follows it and executes it properly even a smaller brand would be able to compete with the great brands. Also, a good watch should be kept on the competitors and try to learn from their good points. It will help in a rise in fame and profit.

    FAQs

    What is seasonal promotion?

    Seasonal promotions are special offers, discounts or limited edition products that are occasion specific or season specific.

    What are examples of seasonal businesses?

    Some of the seasonal business examples are:

    • Rakhi Business
    • Kite Business
    • Fire crackers Business
    • Woollen Clothes business
    • Raincoat business

    What are seasonal products?

    Seasonal products are the products that are available in the market during a particular seasons or periods of the year only and are not available during another period.

  • A 5-Step Guide for Copywriting

    The world of social media is noisy.

    On just Facebook alone, 30 billion pieces of content are shared per month and the figure is still rising. If you combine other platforms like Twitter, Instagram, and Quora to this figure then you’ve got a lot of competition for people’s attention.

    In order to cut through the static, you need to produce your content more wisely. That means you need to wield your words in such a way that you stand out from your competitors and speak directly to what your audience wants.

    That’s easier said than done.

    The key to writing quality content starts with sharp writing skills. And by the time you’re done with this post, you will become a social media copywriting master.

    Why is quality writing essential for social media?
    5-step guide for copywriting
    Conclusion

    Why is quality writing essential for social media?

    Writing a social media post is fairly simple. It doesn’t take much effort to conjure up a quick post, attach a link to your product and service, and call it a day.

    On the other hand, crafting a compelling copy that ensures engagement from your subscribers is tough. It takes time, skill, and a degree of thoughtfulness to create strong posts. But when you have tons of posts to create on each platform you’re on, you might be tempted to cut corners.

    Don’t give in to that temptation.

    If social media is essential to your business, then it will require a certain amount of time and resources to do it right. You’ll notice a massive difference in your results. That’s what you’re after, right?

    This article will be about a 5-step system that you can use to write better copy and hence make better posts. This system works even if you are starting from scratch and will help you write copy for your own business or become a copywriter.

    Here’s how you do it –

    5-step guide for copywriting

    Step 1 – Learn to listen
    Do you need to turn yourself into a wordsmith?

    Not really, no. A few techniques here and there, won’t hurt your sales copy. Apple’s copywriters, for instance, know how to use rhyme and rhythm to create a persuasive copy.

    But what you truly need to do is develop the skill to listen to your clients.

    When you understand what your clients are struggling with, their problems and fears, and how they goon about solving these issues. Knowing just that will take you halfway to writing good copy.

    One way to do this is to mine reviews, blog comments, and forum questions for copywriting inputs. Many amazon sales messages are taken directly from customer reviews, and we all know how successful Amazon is in selling its services.

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    Another way is to talk to your clients directly. It is a lot easier when you talk to industry experts and learn from in-depth conversations instead of conducting surveys.

    Pay attention to your client’s words, their fears, goals, and vision so that you can incorporate them directly in your copy. Make a note of the phrases they use so that your writing reflects their thinking, making them feel understood.

    Step 2 – Understand the basic copywriting rules
    What is good copy? When does it work and when does it fail to persuade?

    It is not important to just listen to your clients. To write good copy you need to be familiar with copywriting rules as well. These rules help you create the right balance of benefits and features.

    A good copy has both substance (features) and emotional appeal (benefits), and only then will you be able to persuade your audience to use your services.

    Basic copywriting rules include:

    • Be specific to boost credibility
    • Match benefits and features
    • Use proof (reviews, testimonials) to make people believe you
    • Nudge  people to take action
    • Overcome objections
    • Be bossy and confident in your call to action

    These rules will guide you and help you evaluate your own copy.

    Step 3 –  Study the experts
    Want to understand copy structure?

    Studying the experts of this industry will help you understand how all copywriting elements fit together.

    For instance, while studying a sales page, you need to pay attention to the following:

    • What is the purpose of this page? What action is the reader required to take and if the said action is mentioned clearly?
    • What reasons are provided to the readers to take that action?
    • Are the benefits and features of the product or service communicated in a clear manner?
    • How does the page build trust among its audience? And why do you believe the content?
    • How is the information arranged? What comes first, the most important aspects of the product/service or the least important ones?

    When you study how experts of the trade communicate with their customers, you will learn to pick up the patterns of persuasive writing, which will undoubtedly help you writing your own copy.

    Step 4 – Streamline your writing process
    If you want to write persuasive copy fast, then a tried and tested process is a must.

    Because without a process, your copy can turn into a mess.

    First, you need to collect all your persuasive arguments – list objections and how to counter them, list benefits and features of your product, and proof that will help you establish credibility with your audience.

    Second, arrange all your arguments in a logical order. It goes without saying that you need to structure your writing in a way that, you convey the most important arguments first. A reader might simply ignore your message if you start with weak arguments. Once you have created an order, writing the first draft becomes relatively simple.

    The final step of the process is to revise and edit your copy. You cant afford flabby phrases and redundant arguments. Make your sentences smooth and optimize your copy for search engines.

    The point of having a smooth copywriting process is not only to make it faster but ensure that it is complete and persuasive.

    Step 5 – Practice and evaluate
    This is probably the trickiest part of the copywriting process, especially if you are doing it by yourself.

    The quickest way forward is to work with someone who has a complete understanding of the process and can tell you what you’re doing wrong.

    But not all of us have the budget to hire a coach or subscribe to an app. In that case, learning to evaluate your own work will come handy.

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    To do this, you have to focus on one specific aspect of your writing at a time. For instance, go through all the arguments you have made in one copy, and compare when with another. See, if you have followed the same structure in both copies or if you deviated in some arguments. Also, review how you are establishing credibility with your audience in both the copies and make changes as you see fit.

    Practice becomes easier when you focus on one aspect at a time.

    Conclusion

    You may have heard people saying that writing is a talent, or maybe the opposite that anybody can write.

    In the copywriting industry neither of these statements are true.

    Copywriters are professionals who practice their craft daily. We are not born with an innate talent for copywriting, but it’s definitely a skill that can be acquired through a bit of persistence and practice.

    The most important thing you need to do while writing copy is to be yourself. You don’t need to turn into a super sales expert or a professional copywriter. Instead, just listen to your clients.

  • How 11 Things Will Change The Way You Choose the Right Graphic Design Agency

    A strong and concise message is what you need to connect with your customers. To increase your sales and connect with your consumers, it is of great importance that you portray your brand and its graphic designer services most effectively an at era of creative circle. If you wish to make a big impact on the audience, you need to have a smart and attractive display of your business that can only happen if you have the right designers with you. In this article, These 6 tips will Change the way you choose the right graphic design agency for your organization. Selecting the best graphics design company amongst pool of graphic designing companies is the most tedious job to do.

    Today, we all are surviving in the cut-throat competition where many businesses are offering similar products and services. The interest your customers will depend on how you show your products and services to them. They will choose you only if you resonate with them. You need to hire an agency that helps you showcase your business more creatively and uniquely. Choosing the right graphic design agency is important because they should be able to understand what your business needs, or what would work best for your business.

    1.Diverse Skills

    When you hire a graphic design agency, make sure that you hire a pool of people who have diverse graphic designing skills. A group with a comprehensive and unique skill set will help you understand the corporate communication better as well as will help your company to deliver catchy content with is rich with inspirational branding and hidden messages in logos.

    2. Past Work Experience – Market Branding

    The only reason why work experience is so valued is that it gives you credibility. While you search on for graphic design agencies, you should ask to see them portfolios and case studies of each of them. Ask for their accolades and achievements in the field. Also, look out for the portfolios that match your industry and business. This will give you a fair idea of how the agency works.

    3. Their Clients

    A good graphic design agency will hide nothing from you. Ask them to share a few client contacts so that you can take feedback and suggestions from them. Also, see if there are any comments, feedback, ratings, and reviews on other social media websites, graphic design forums, etc. this will help you make an image about the agency and might help you in making a decision.

    4. Your Budget- Quotation for branding

    Budget
    Budget

    You must set a budget for a graphic design agency. You need to determine the amount that you want to spend on the brand image, display, and design. Also, it is imperative that you have an understanding of what rates are prevailing in the market and what are the charges offered by other graphic design agencies. You will find plenty of resources on the internet that can help you know the prices for designing logos, websites, social media posts, brochure types or a coffee table book etc.

    5. Speed

    Speed
    Speed

    We all understand that time is money and we want our work to be done as fast as possible. In order to be up to date with what goes on in the market, you need designers who can make posts and content as quickly as they can so that you tap the market first. When you choose the graphic design agency, make sure that you ask their commitment of delivering designs as per your demands.

    6. Quality of Sample- Ask for branding quotes

    While searching for various graphic design agencies, you must ask them for some sample work. What worked for other companies might not work for you. So to check the quality and to be very sure about signing the company make sure that you ask the agency to provide some sample work for your company.

    7. Confidentiality

    One of the conditions you should put forth to the agencies should be that they should ensure 100% confidentiality. The designers cannot divulge critical information about your company to any other clients. Sometimes such third part agencies sell important information to the competitors. You must take a written note about the same while signing the contract. Also, set clear expectations that the designs shouldn’t match with any other competitors as well.

    8. Ideas and Strategies

    Different designers draw inspiration from different websites, books, bands, and artists, but what inspires your graphic design agency is important. It will give you a sense of their style and work. Choose a graphic design agency that can help you discover. The designers and professionals that are going to work for you should have their unique skillset and creativity which they can apply in your brand image. Ask them their plans, strategies, and ideas if they work with you in the future.

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    9. Use of technology

    Technology Based Brochure
    Technology Based Brochure

    Today, graphic designers use tons of software to make designs. When you choose the right agency do enquire about the software they use for designing and editing and check if they are the latest. Software’s like Photoshop, illustrator, coral draw are the common ones used by the designers.

    10. Their Social Media Handles

    Today you can discover a lot by checking out the different social media platforms. Similarly, you can check the personality of the design agency by looking at their social media profiles. If you find their designs and posts to be intriguing, catchy, and appealing then you might think of hiring them. You can discover more about them by reading the comments that people have posted about them. There are many spam agencies too, and you can check this by seeing if they have genuine, active, and maintained social media handles.

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    11. Does it suit your business?

    Don’t you think that it is a very crucial decision when you are in search of choosing the right graphic design agency? It is vital because you give your business image and brand development in the agency’s hands. It is important that the agency is aware of your industry and is well versed in the ups and downs of the industry. If you hire an agency that is not compatible with your business, your philosophy, and business model, and then the agency might work unproductively. So before hiring, you must ensure that the agency and its designing capabilities suit your business.

    To enhance your business success the graphic design company should be able to know your expectations and understand your concerns. The agency should have the willingness to take  your firm to great heights and make your brand name fly high.