Tag: britannia

Top FMCG Companies in India Running Successfully in 2025

Fast-moving consumer goods are products that sell quickly. It also comes at a relatively lower cost. They are being marketed in a lump-sum amount. So, we will cover the top FMCG companies in India that are working every day, all year round.

Accounting for 50% of FMCG sales in India, this sector is the country’s fourth-largest sector, selling all household and personal care items because of the top FMCG companies in India. Also known as consumer packaged goods, FMCGs produce short shelf life.

It is either because of high consumer demand or because they are perishable. These goods are purchased frequently and consumed rapidly. Since they are priced low, they get sold in huge quantities. Keep reading about the Top FMCG companies in India in 2025.

S. No.	Company	Key Products	Current Revenue (FY24 approx.)	5-Year CAGR (Revenue)
1	Hindustan Unilever Limited	Surf Excel, Dove, Lux, Lifebuoy, Bru, Kwality Wall’s	₹62,800 Cr	~9%
2	ITC Limited	Aashirvaad, Sunfeast, Bingo, Fiama, Classmate	₹82,900 Cr (consolidated)	~12%
3	Nestle India	Maggi, KitKat, Nescafé, Milkmaid, Cerelac	₹19,100 Cr	~10%
4	Varun Beverages Ltd	Pepsi, Mountain Dew, Tropicana, Aquafina	₹16,100 Cr	~18%
5	Godrej Consumer Products Limited	Good Knight, Cinthol, HIT, Godrej Expert	₹13,400 Cr	~7%
6	Britannia Industries Limited	Good Day, Marie Gold, NutriChoice, Bourbon, Cheese	₹17,400 Cr	~11%
7	Tata Consumer Product Limited	Tata Tea, Tata Salt, Tata Sampann, Himalayan Water	₹15,200 Cr	~10%
8	Dabur India Limited	Dabur Honey, Chyawanprash, Vatika, Real Juices	₹12,600 Cr	~8%
9	United Spirits	McDowell’s, Royal Challenge, Antiquity, Signature	₹10,300 Cr	~6%
10	Colgate Palmolive (India)	Colgate Toothpaste, Palmolive Soap	₹5,700 Cr	~5%
11	Marico	Parachute, Saffola, Livon, Set Wet	₹9,700 Cr	~9%

Hindustan Unilever Limited

Company Name	Hindustan Unilever Limited
Headquarter	Mumbai
Founders	Lever Brothers, United Traders Ltd, Hindustan Vanaspati Mfg. Co. Ltd.
Founded	1933
Market Capitalization	5,32,276.40 Cr

Hindustan Unilever Limited is the best FMCG company in India and has had its historical presence in India for over 80 years. It has numerous FMCG brands in India it and specializes in selling household products across the country, including Home Care, Beauty & Personal Care and Foods and refreshments. This is among the top FMCG companies with over 700 million consumers from India using its products, and it aims to make the company a global enterprise.

ITC Limited

Company Name	ITC Limited
Headquarter	Kolkata
Founder	Y C Deveshwar
Founded	1910
Market Capitalization	5,10,679.35 Cr

A diversified conglomerate dealing with businesses, ITC Limited is known for its largest turnover among the top 10 FMCG companies in India (2021). This company basically aims to develop multiple drivers of growth while remaining the leader in the manufacturing of tobacco.

It is in the list of startup FMCG companies in India that sell everything apart from tobacco; it also produces products including Food, Personal Care, Education & Stationery Products, Branded Apparel, Incense Sticks, Safety Matches, Paperboards, Packaging, Hotels, Agri-Business and lastly, Information Technology.

Nestle India

Company Name	Nestle India
Headquarter	Gurgaon, Haryana
Founder	Suresh Narayanan
Founded	1959
Market Capitalization	2,40,856.10 Cr

Nestle serves as the largest food and beverage company in the world, which is why it is among the top 10 FMCG companies in India. The company comprises over 200 brands. They generally range from global icons to local favourites. It is currently present in around 191 countries all over the world. Nestle India is the third-largest company on the list of Top FMCG companies in India.

Nestle comprises eight manufacturing facilities along with four branch offices. Compared to all FMCG companies in India, Nestle comprises over 2,000 brands under its wing. Out of all, Maggi noodles is predominantly the most popular brand in the country, making Nestle the startup FMCG company in India.

Varun Beverages Ltd

Company Name	Varun Beverages Ltd
Headquarter	Gurgaon
Founder	Ravi Kant Jaipuria
Founded	1995
Market Capitalization	1,81,745.74 Cr

A key player in the beverage industry, it holds the 8th rank in the list of top 20 FMCG companies in India. Varun Beverages is not only the top FMCG company in India but also the world’s second-largest franchisee apart from the US for producing carbonated soft drinks (“CSDs”) as well as non-carbonated beverages (“NCBs”). This FMCG listed companies in India under the trademarks owned by PepsiCo.

Sold by Varun Beverages, the products of PepsiCo comprise Pepsi, Diet Pepsi, Mirinda Orange, Mirinda Lemon, Seven-Up, Seven-Up Nimbooz Masala Soda, Evervess Soda, Mountain Dew, Duke’s Soda and Sting, and this is what makes it among the top FMCG companies.

Godrej Consumer Products Limited

Company Name	Godrej Consumer Products Limited
Headquarter	Mumbai
Founder	Adi Godrej
Founded	2001
Market Capitalization	1,23,362.36 Cr

Top FMCG Companies in India - Godrej Customer Products Limited — Top FMCG Companies in India – Godrej Customer Products Limited

Being a part of the 122-year-old Godrej Group, Godrej Consumer Products Limited serves as the leading emerging markets company. It is also at the top of the list of startup FMCG companies in India. Besides, it also enjoys the patronage of over 1.15 billion consumers around the globe, which is why it is one of the most trusted consumer companies in India.

The three primary sections of operation are home care, personal care, and hair care. With an eye of 25 per cent market share in the coming three years, it became the top Indian FMCG company.

Britannia Industries Limited

Company Name	Britannia Industries Limited
Headquarter	Bangalore
Founder	Nusli Wadia
Founded	1892
Market Capitalization	1,16,099.72 Cr

Top FMCG Companies in India - Britannia — Top FMCG Companies in India – Britannia

The oldest company on the list, Britannia Industries Limited, holds a legacy of more than 100 years of operation and is one of the best FMCG companies in India. This conglomerate has other FMCG companies or brands in India: Good Day, Milk Bikis, Tiger, NutriChoice and Marie Gold.

Apart from producing biscuits, it also has a hand in producing Bread, Rusk and Cakes. This B2B FMCG company in India also specializes in manufacturing Dairy products, including Milk, Cheese, Beverages and Yoghurt.

Tata Consumer Product Limited

Company Name	Tata Consumer Product Limited
Headquarter	Kolkata
Founder	Joint Venture with UK-based James Finlay and Company
Founded	1962
Market Capitalization	1,09,123.41 Cr

Tata Consumer Product is a renowned brand that boasts of its association with the Tata Group, known for its ethical practices, customer-centric values, and exceptional quality. This association has helped Tata Consumer Product to earn the trust and loyalty of its customers. The brand offers a vast range of products, including well-known brands like Tata Tea, Tetley, Tata Salt, and Tata Sampann that cater to a diverse market. These products have become a staple in Indian households, and the brand continues to thrive with its commitment to quality and customer satisfaction. It is one of the leading FMCG companies in India.

Dabur India Limited

Company Name	Dabur India Limited
Headquarter	Ghaziabad
Founder	S.K. Burman
Founded	1884
Market Capitalization	91,853.65 Cr

Top FMCG Companies in India - Dabur India — Top FMCG Companies in India – Dabur India

Dabur India Limited is the leading Ayurvedic and Natural Health Care company and is among the FMCG startups in India. It is among the top FMCG companies because it has been operating for 135 years of experience and rich heritage. These consumer goods companies in India have been divided into three groups of Strategic Business Units.

The main divisions of this FMCG company are Foods Business, Consumer Care Business, and International Business. Consumer Care Business is further divided into Health Care and Home & Personal Care. This is a unique FMCG brand in India that has a wide network distribution. It also covers around 6 million retail outlets with high penetration in both urban and rural markets, making it one of the top 20 FMCG companies in India.

This Simple Idea Changed FMCG Market Forever

United Spirits

Company Name	United Spirits
Headquarter	Bangalore
Founder	Angus McDowell
Founded	1826
Market Capitalization	79,113.95 Cr

United Spirits, a subsidiary of Diageo, is a renowned name in the world of alcoholic beverages. The company boasts an extensive range of products under its FMCG list, including some of the most popular spirits and alcoholic beverages. These include iconic brands like McDowell’s No. 1, Royal Challenge, and Signature, among others. United Spirits is a dominant player in the Indian market, thanks to its diverse portfolio covering various spirits categories.

Apart from being a leading player in the industry, United Spirits is also committed to empowering women leaders. The company has taken several measures to ensure the safety and well-being of its female employees. These include arranging special night shifts and establishing partnerships with cab services to ensure that women employees can commute safely. United Spirits’ commitment to gender equality and its efforts towards empowering women leaders make it a truly admirable organization.

Colgate Palmolive (India)

Company Name	Colgate Palmolive (India)
Headquarter	New York
Founder	William Colgate (Colgate), Burdett J. Johnson (Palmolive)
Founded	1806
Market Capitalization	71,122.88 Cr

Top FMCG Companies in India - Colgate Palmolive — Top FMCG Companies in India – Colgate Palmolive

Colgate-Palmolive India holds a prominent position in the Indian market for oral and personal care products. The company boasts an impressive portfolio of toothpaste, toothbrush, and mouthwash brands, including some of the most recognized names such as Colgate Strong Teeth, Colgate Total, and Colgate Max Fresh. Colgate Palmolive India’s products have gained immense popularity and have become synonymous with dental hygiene in India, serving millions of consumers and contributing to their overall health and well-being.

Marico

Company Name	Marico Limited
Headquarter	Mumbai, Maharashtra, India
Founder	Harsh Mariwala
Founded	1990
Market Capitalization	~69,000 Cr

Marico Limited, founded in 1988, is a leading Indian consumer goods company. It sells popular brands like Parachute, Saffola, and Set Wet, and its products reach over 25 countries.

In 2025, Marico is focusing on innovation and digital transformation. The company uses data to understand customers better, improve marketing, and create new products, especially in the health and wellness space with items that support immunity and well-being.

Marico also takes sustainability seriously—using eco-friendly packaging, cutting carbon emissions, and supporting education and healthcare projects. Its goal is to grow while also making a positive impact on people and the planet.

Conclusion

The growing awareness, changing lifestyles and easier access have been the key development drivers for this sector. The urban segment contributes the largest share of the entire revenue that the top FMCG companies in India are generating. The FMCG market has witnessed faster growth in rural India compared to urban India due to the increasing number of FMCG startups in India. Also, these FMCG-listed companies in India’s semi-urban and rural segments are growing rapidly. The FMCG products account for up to 50% of the overall rural expenditure.

FAQs

What is a FMCG company?

In the FMCG industry, manufacturers often sell the goods to wholesalers, who sell them to retailers, who sell them to consumers.

How to start a FCMG company?

First of all, determine the form of your business.
Apply for the Trade License from the Municipal Authority.
Additionally, apply for MSME Udyog Aadhaar online registration.
Apply for the ‘Consent to Establish’ from the Pollution Control Board.
Obtain the GST registration.

What are the top FMCG companies in India in 2024?

The best FMCG companies in India are Varun Beverages Ltd, Tata Consumer Products, Dabur India Limited, Godrej Consumer Products Limited, Godrej Consumer Products Limited, Britannia Industries Limited, Nestle India, and Hindustan Unilever Limited.

What is the rank of FMCG in India?

The FMCG industry is the fourth largest sector in the Indian economy. Household and personal care products account for 50% of the sales in the industry, healthcare accounts for 31-32% and food and beverage accounts for the remaining 18-19%.

What is the biggest FMCG company?

The top FMCG Companies in 2024 by Revenue & Profit are Nestle AG, Johnson & Johnson, Procter & Gamble, Pepsi Co, and Unilever.

Which are the FMCG products?

Fast-moving consumer goods are non-durable products that sell quickly at relatively low cost.

Is Nestle an FMCG company?

Yes, Nestle is among the top FMCG companies in India.

Is Britannia a FMCG company?

Yes, Britannia is amongst the top 10 FMCG companies in India (2024).

Which is the biggest FMCG company in the world?

P&G is the biggest FMCG company in the world.

September 3, 2025

Britannia Marketing Strategy, Product Mix, Pricing Strategy & Best Selling Products

Britannia Industries Limited is an Indian food firm formed in Kolkata in 1892 with a small investment of Rs. 295 and is now headquartered in Mumbai. The firm is most known for its many brands of biscuits, but it also sells a wide range of packaged foods, dairy products, and bread to suit a variety of lifestyles.

It produces everyday food products such as Marie Gold, NutriChoice, Milk Bikis, Good Day, and Tiger, and is one of India’s most trusted brands. Not only in metropolitan areas but also in rural areas, this brand has become a household name.

It spends some of the country’s most prominent digital marketing expenses to maintain its significant presence in the Indian market.

Britannia has a market capitalization of INR 1.30 trillion (June 2024); its dairy business generates about 4-5% of total revenue, which generated INR 600 crore in FY23 and has a distribution network of 100,000+ outlets; and its bread vertical is the largest in the organized bread market, with an annual income of INR 450 crores.

Annual Growth Rate of Net Sales Value of Britannia Industries Limited From FY 2016 to FY 2024

Let’s look at the different marketing strategies of Britannia, pricing, product, advertising, and more in detail.

Britannia Marketing Strategy
Britannia Product Strategy
Britannia Pricing Strategy
Britannia Place Strategy
Britannia Promotion and Advertising Strategy
Britannia Segmentation Targeting and Positioning (STP)
Britannia Major Marketing Campaigns

Britannia Marketing Strategy

Britannia has primarily concentrated on the creation of new products and the promotion of nutrition and wellness. Taste, food, and life experiences are closely linked in Britannia’s marketing and social media efforts. Britannia has also used celebrities like Salman Khan and Deepika Padukone to promote its different marketing campaigns. In the baking, biscuits, and dairy industries, it has effectively occupied a significant market share. The brand has relied only on traditional celebrity marketing, ignoring the power of Influencer Campaigning, which may significantly influence social media networks.

The corporation competes in the market based on an extensive distribution network, cost-effectiveness per unit, production facilities close to markets, new goods, skilled personnel, and a wide range of products.

Let’s understand the Britannia Marketing Mix in detail in the section below.

Marketing Mix of Britannia | Marketing Strategy of Britannia

Britannia Product Strategy

Product Category	Description
Biscuits	– Main product category, major revenue contributor – Includes Britannia Tiger, Britannia Good Day, Britannia Nice Time, Britannia Treat, Britannia 50-50, Little Hearts, Bourbon, Britannia Marie – Various flavors for different consumer preferences
Bread and Bakery Products	– Long-standing history of production – Includes various types of bread and fruit bread – Other bakery products available
Dairy Products	– Expanded into the dairy segment – Includes cheese, butter, ghee, and curd – Produced through partnerships with dairy firms
Cakes and Rusks	– Variety of cakes and rusks offered – Caters to different tastes and occasions
Nutri Choice Range of Products	– Targeted at health-conscious consumers – Offers healthier biscuit options under the Nutri Choice brand

Product Mix Britannia | Marketing Strategy of Britannia

Britannia produces a wide range of biscuits and dairy items. Britannia’s product strategy comprises mostly cakes, dairy, biscuits, bread, and rusk in its marketing mix.

Britannia Marie Gold, Britannia Nutrichoice, Britannia Little Hearts, Britannia Pure Magic, and more famous brands are among Britannia’s product list. The most well-known product is Britannia Tiger biscuits. Tiger cookies are also sold in countries such as Australia, Malaysia, and Indonesia. Thanks to cooperative agreements with dairy firms, Britannia can now make and sell butter, ghee, curd, and cheese. Its products are primarily aimed towards India’s middle class, which makes up most of the population. The Britannia products and its price list can be found on its website.

Britannia Pricing Strategy

Britannia Family Pack Products

Food production is a highly competitive sector. Competition is at the heart of Britannia’s marketing strategy and price strategy.

Also, because the significant sector is price-sensitive middle-class individuals, Britannia is forced to compete on price. Britannia strives to bundle its products, which lowers the cost of its products. This is notably evident in their items made for family packs. The pricing strategy of Britannia allows businesses to make more money from customers who are prepared to pay more for healthier products and perks. Britannia’s prices are comparable to those of its competitors, mainly Parle’s, and they are practically identical.

Britannia Place Strategy

Britannia employs an extensive distribution network following the Fast-Moving Consumer Goods (FMCG) model, strategically appointing distributors to ensure its products are widely available across various markets. Britannia distribution channel follows the FMCG model, ensuring wide product availability through urban retail stores, rural networks, and modern trade partners. The company boasts a strong presence in urban areas and is actively working to enhance its reach in rural regions, addressing the unique challenges of distribution in these areas. Britannia effectively utilizes modern trade channels, partnering with major retail chains such as Big Bazaar and D Mart to maintain a prominent presence in high-traffic retail environments. Britannia has also expanded its market share internationally through strategic foreign deals and joint ventures, including collaborations with companies like Peek Frean in the UK and acquisitions such as Parry’s, enhancing its global reach.

Britannia Promotion and Advertising Strategy

Britannia employs various strategies in its promotional marketing mix, including television commercials, print advertisements, and billboards. Britannia has negotiated deals with celebrities to market its brand. However, the deals have varied depending on the product. The sports industry accounts for a more significant portion of its promotional operations. Cricket bats with the Britannia emblem, which international players approve, are an essential advertising tool. Britannia also markets its product as “vital for excellent health,” which appeals to consumers who are more concerned about the nutritional content of what they eat.

Britannia Business Model | How does Britannia makes money?

Britannia is one of the oldest companies in India best known for its biscuit products like Good Day, Marie etc. Here’s an insight into its business model.

StartupTalkyDamini Bhandary

Britannia Segmentation Targeting and Positioning (STP)

Segmentation

Segmentation aids in comprehending the many types of clients present in the community and the characteristics linked with each category.

Kids, adults, and youth are the three groups of demographic segmentation. There are Treat fruit rolls and Tiger biscuits in the Kids category, while in the Adult category, there are Good Day and Cream Crackers. Youth biscuits include Little Hearts and Cream Biscuits.

Targeting

Following segmentation, targeting is how the organization chooses which consumer categories it wants to serve.

Britannia has spent the last 100 years focusing on the next generation of children and the elderly through a variety of goods. The Britannia Tiger is low-cost and aimed at low-income individuals, whilst the Britannia Marie Gold is aimed at families. Treat fruit rolls are intended for use by youngsters on rare occasions.

Positioning

Positioning is the final phase of the process. After determining the client it wants to target, the corporation selects what sort of messaging or attitude to take while selling the product.

Britannia has persuaded moms to buy Tiger biscuits for their children, Little Hearts as a snack for teenagers, and Good Day as a daily cookie that brings joy to everyone’s life.

In today’s digital world, being active on social media is very important for any brand. Britannia uses social media effectively to connect with people, share its message, and achieve its communication goals.

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Britannia Major Marketing Campaigns

Bourbon Campaign

Britannia Bourbon Campaign

The business has launched a new ad for Bourbon, one of its most popular products.

The brand concentrated on friendship in this campaign. It related it to people whose lives revolve around their friends, creating a movement centered around completing joyful moments with closest friends.

Britannia World Cup Campaign

Britannia Ad Campaign

Cricket fever has long been prevalent in India. As a result, Britannia saw this cultural connection as a vast potential and developed the “Britannia Khao World Cup Jar” campaign. This promotion combines two of India’s most powerful industries: food and cricket. Whoever bought a Britannia product with the Britannia Khao World Cup Jao promo SMS the promo code and the consumer would get a guaranteed reward for every 100 runs in the World Cup.

Britannia Good Day Campaign

The brand conducted a campaign with Bollywood actress Deepika Padukone. She advised people to focus on the objective and pursue the genuine deal, with the tagline “Khushiyon ki zidd Karo” being the simple translation. In plain English, this message stated that every day would be a good day if one stayed happy and pursued happiness.

Amul Marketing Strategy: Branding, Advertising, Pricing & Promotion Strategies That Made It a Household Name

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StartupTalkyGorish Dua

Conclusion

By offering a trustworthy basis and high-quality products, Brittania has effectively created and generated trust among consumers. Brittania’s marketing strategy is focused on the product, with the firm emphasizing flavor and nutrition.

To attract more customers, Britannia’s marketing strategy and approach must adapt to the current market trends.

FAQs

How many Britannia plants are there in India?

There are 15 Britannia factories/plants in India.

Who is the owner of Britannia Industries?

Wadia Group is the parent organization of Britannia Industry.

What are Britannia Industries products?

Britannia is one of the oldest existing food processing brands in India. Some of its products include:

Biscuits
Bread
Cakes
Rusk
Dairy products- Cheese, Beverages, Milk and Yoghurt

How does Britannia generate revenue?

Britannia generates revenue from its two business segments that includes:

Bakery Products
Dairy Products

It makes 90-95% of its revenue from the biscuits and bakery segment. Dairy products generate 4-5% of its total revenue.

August 21, 2025

Success Story of Britannia: A Legacy of Trust and Innovation in Every Bite

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Britannia Industries is one of India’s leading food companies, with a 100-year legacy and annual revenues in excess of INR 16,000 crore. Britannia’s product portfolio includes Biscuits, Bread, Cakes, Rusks, and Dairy products, including Cheese, Beverages, Milk, and Yoghurt.

Britannia is a brand that many generations of Indians have grown up with and is cherished and loved in India and the world over. Brand Britannia is listed amongst the most trusted, valuable, and popular brands in various surveys conducted by prestigious organizations.

Know the Success Story of Britannia in the article ahead. Also, get a glance at Britannia’s company profile and know about the history of Britannia company, owner of Britannia company, Britannia’s Business Model, Founders, Revenue Model & more…

Britannia Introduction

Startup Name	Britannia Industries Limited
Headquarters	Kolkata, West Bengal, India
Industry	Food Processing
Parent Company and Owner	Wadia Group
Founded	1892
Areas served	Worldwide
Website	www.britannia.co.in

About Britannia and How it Works?
Britannia – Logo and its Meaning
Britannia – Founder and History
Britannia – Mission
Britannia – Products
Britannia – Business Model
Britannia – Revenue and Growth
Britannia – Financials
Britannia – Acquisitions
Britannia – Competitors
Britannia – Challenges Faced
Britannia – Future Plans

Britannia Company

About Britannia and How it Works?

Britannia Industries Limited is a food company, that is engaged in the manufacture of Biscuits, Bread, Cakes, Rusks, and Dairy products, including Cheese, Beverages, Milk, and Yoghurt. The Company operates through the Foods segment, which comprises bakery and dairy products.

The Company’s product brands under the biscuits category include Good Day, Crackers, NutriChoice, Marie Gold, Tiger, Milk Bikis, Jim Jam + Treat, Bourbon, Little Hearts, Pure Magic, and Nice Time. Its products under bread include Whole Wheat Breads, White Sandwich Breads, and Bread Assortment. Its products under the dairy category include Cheese, Fresh Dairy, and Accompaniments. Its products under the cakes category include Bar Cakes, Veg Cakes, Chunk Cake, Nut & Raisin Romance, and Mufills. Its product under the rusk category includes Premium Bake.

The products of the Company are exported across the world, which include Gulf Cooperation Council Countries (GCC), African Countries, and American Countries. Its subsidiaries include Manna Foods Private Limited and International Bakery Products Limited.

Britannia – Logo and its Meaning

Britannia Logo

As explained by a spokesperson of Britannia, Britannia’s new logo signifies “rebranding as the Total Foods Company from now on with the expansion of its offerings in both healthy and indulgent products. The wings of a bird signify freedom to choose, whenever and wherever you want to enjoy your food.”

Britannia – Founder and History

Britannia Industry was founded in 1892 by a group of British businessmen with an investment of ₹295. Initially, biscuits were manufactured in a small house in central Kolkata.

1918 – The Company was born on 21st March of the year 1918 as a public limited company.
1921 – Britannia became the first company east of the Suez Canal to use imported gas ovens. Britannia’s business was flourishing. But more importantly, Britannia was acquiring a reputation for quality and value. As a result, during the tragic World War II, the Government reposed its trust in Britannia by contracting it to supply large quantities of ‘service biscuits’ to the armed forces.
1924 – A new factory was established in the year 1924 in Mumbai. In the same year, the Company became a subsidiary of Peek Frean & Company Limited UK, a leading biscuit manufacturing company and further strengthened its position by expanding the factories at Calcutta and Mumbai.
1952 – The Kolkata factory was shifted from Dum Dum to spacious grounds at Taratola Road in the suburbs of Kolkata. During the same year, automatic plants were installed in Calcutta.
1954 – The automatic plants were installed in the Mumbai plant. Also in the same year, the development of high-quality sliced and wrapped bread in India was initiated by the company and was first manufactured in Delhi.
1965 – A new bread bakery was set up in Delhi in the year 1965.
1975 – Britannia Biscuit Company takes over biscuit distribution from Parry’s during the year 1975.
1976 – The company introduced Britannia bread in Calcutta and Chennai.
1978 – The company made a Public issue in that Indian shareholding crossed 60%.
1979 – The Company redefined itself from Britannia Biscuit Company Limited to Britannia Industries Limited.

Fast forward to the Current Status of 2025 – Britannia is one of India’s oldest existing companies. It is now part of the Wadia Group headed by Nusli Wadia and is the owner of Britannia. The company’s revenue stood at INR 16,769.3 crores INR in 2024. Varun Berry is the Executive Vice-chairman and Managing Director of Britannia Industries.

Ranjeet Kohli was the CEO of the company since 2022, and he resigned in March 2025.

Britannia – Mission

The mission statement of Britannia says, “To improve the financial health of our members and customers by satisfying their evolving borrowing, investment and housing needs.”

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Britannia – Products

Britannia Industry Products

Bakery Products: Biscuits account for 95% of Britannia’s annual revenue. The company’s factories have an annual capacity of 433,000 tonnes. The brand names of Britannia’s biscuits include VitaMarieGold, Tiger Biscuits, Nutrichoice, Good day, 50-50, Treat, Pure Magic, Milk Bikis, Bourbon, Nice Time, and Little Hearts, amongst others.

In 2006, Tiger, the mass market brand, realized $150.75 million in sales, including exports to the U.S. and Australia. This amounts to 20% of Britannia’s revenues for that year.

Dairy Products: Dairy products contribute close to 5% to Britannia’s revenue. The company not only markets dairy products to the public but also trades dairy commodities business-to-business. Its dairy portfolio grew to 47% in 2000-01 and by 30% in 2001-02.

Britannia – Business Model

The company operates in two business segments, namely, bakery products and dairy products. The company derives ~95% of its revenue from the biscuits segment while ~5% of its total sales coming from the non-biscuits category (dairy) and the International market.

The company’s Dairy business contributes close to 5 per cent of revenue, and Britannia dairy products directly reach 100,000 outlets. Britannia Bread is the largest brand in the organized bread market, with an annual turnover of over 1 lac tons in volume and Rs.450 crores in value. The business operates with 13 factories and 4 franchisees, selling close to 1 million loaves daily across more than 100 cities and towns in India.

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Britannia – Revenue and Growth

Between 1998 and 2001, the company’s sales grew at a compound annual rate of 16% against the market, and operating profits reached 18%. Presently, the company has been growing at 27% a year, compared to the industry’s growth rate of 20%. At present, 90% of Britannia’s annual revenue of Rs 22 billion comes from biscuits.

Britannia is one of India’s 100 Most Trusted brands listed in The Brand Trust Report. Britannia has an estimated market share of 38%.

Britannia – Financials

Britannia Industries has shown steady revenue growth over the years while managing its expenses efficiently. However, its net profit in FY24 declined by 7.8% compared to FY23.

Particulars	FY24	FY23	FY22	FY21	FY20
Revenue	INR 16,983.5 Crore	INR 16,516.4 Crore	INR 14,359.1 Crore	INR 13,449 Crore	INR 11,879 Crore
Expenses	INR 14,063.9 Crore	INR 13,864.6 Crore	INR 12,279.6 Crore	INR 10,935.6 Crore	INR 10,018.1 Crore
Net Profit/Loss	INR 2,134.2 Crore	INR 2,316.3 Crore	INR 1,516 Crore	INR 1,850.6 Crore	INR 1,393.6 Crore

Britannia Financials FY24

Revenue grew by 2.8% in FY24 over FY23, but net profit declined by 7.8% due to rising expenses.

Britannia Industries Revenue

Britannia has maintained steady revenue growth, supported by strong demand and expansion efforts.

Particulars	FY24	FY23
Revenue from Operations	INR 16,769.3 Crore	INR 16,300.5 Crore
Other Income	INR 214.2 Crore	INR 215.9 Crore
Total Revenue	INR 16,983.5 Crore	INR 16,516.4 Crore

Britannia Industries Profit/Loss

Despite revenue growth, profitability declined due to higher operational costs.

Particulars	FY24	FY23
Gross Profit	INR 2,919.6 Crore	INR 2,651.8 Crore
Operating Profit	INR 2,657.2 Crore	INR 2,079.3 Crore
Net Profit/Loss	INR 2,134.2 Crore	INR 2,316.3 Crore

Net profit declined by 7.8% in FY24, despite an increase in gross profit.

Britannia Industries Expenses

Expense management remains crucial for profitability, with higher costs affecting margins.

Particulars	FY24	FY23
Cost of Materials Consumed	INR 8,546.9 Crore	INR 8,326.7 Crore
Employee Benefits Expense	INR 708.7 Crore	INR 658.4 Crore
Finance Costs	INR 164.0 Crore	INR 169.1 Crore
Depreciation & Amortization	INR 300.5 Crore	INR 225.9 Crore
Other Expenses	INR 3,398.7 Crore	INR 3,220.0 Crore
Total Expenses	INR 14,063.9 Crore	INR 13,864.6 Crore

Total expenses increased by 1.4% in FY24, mainly due to higher raw material and employee costs.

Quick Summary:

Revenue Growth: 2.8% increase in FY24, supported by strong sales demand.
Profitability Decline: Net profit fell by 7.8%, despite revenue growth.
Expenses Rise: 1.4% increase in expenses, mainly due to higher material and employee costs.

Britannia – Acquisitions

Britannia Industries, India’s largest processed food company, has announced that it has entered into an agreement with Fonterra Brands (Mauritius Holding) Ltd, Mauritius, for acquiring the latter’s 49 per cent Equity and Preference shareholding in Britannia New Zealand Foods Pvt Ltd (BNZF), their Joint Venture Company engaged in Dairy business. This acquisition is subject to Reserve Bank of India approval.
The company and its associates acquired majority stakes in Dubai-based Strategic Foods International LLC and Oman-based Al Sallan Food Industries in March 2007.

Britannia – Competitors

The top 10 competitors in Britannia Industry Limited’s competitive set are:

Parle Products
ITC
Horlicks
Biskfarm
Richfield Industries
Frisco Foods
Cookie Man
MTR Foods Pvt. Ltd.
Milo Australia & New Zealand
Complan and Cadbury Bournvita

Its top Dairy competitors are:

Nestlé India
The National Dairy Development Board
Amul

Britannia – Challenges Faced

A businessman from Kerala, Rajan Pillai, secured control of the group in the late 1980s, becoming known in India as the ‘Biscuit Raja’. In 1993, the Wadia Group acquired a stake in Associated Biscuits International (ABIL) and became an equal partner with Groupe Danone in Britannia Industries Limited. It was referred to as India’s most dramatic corporate sagas. Pillai ceded control to Wadia and Danone after a bitter boardroom struggle, then fled his Singapore base to India in 1995 after accusations of defrauding Britannia, and died the same year in Tihar Jail.
Biscuit major Britannia Industries, the star amongst the Indian FMCG pack of late, says generating consumer demand remains the biggest challenge in the new year. FMCG companies in general, reported lacklustre results in recent quarters. But the biscuit maker’s numbers beat expectations, with the Bengaluru-based company’s profit margins at a record high in the last two quarters.
In a separate dispute from the shareholder matters, the company alleged in 2006 that Danone had violated its intellectual property rights in the Tiger brand by registering and using Tiger in several countries (in Indonesia in 1998 and later in Malaysia, Singapore, Pakistan, and Egypt) without its consent. Whilst it was initially reported in December 2006 that agreement had been reached, it was reported in September 2007 that a solution remained elusive. In the meantime, since Danone’s biscuit business has been taken over by Kraft, the Tiger brand of biscuits in Malaysia was renamed Kraft Tiger Biscuits in September 2008.
Britannia is also facing the challenge of rising employee attrition after the recent change of guard.

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Britannia – Future Plans

Britannia Industries is focusing on a region-specific strategy to compete with local players.

“We are ready to adapt our brand, flavors, pricing, and recipes to meet regional demands, which has been a strong advantage for us,” said Varun Berry, vice-chairman and managing director, during an investor call.

Addressing distribution challenges, Berry noted that Britannia lags behind competitors in the rural Hindi belt. The company remains committed to deepening its presence in urban markets while expanding its reach in rural areas.

FAQs

Is Britannia a FMCG company?

Yes, Britannia is a FMCG company and one of the favourite and oldest brands in India.

How many products are in Britannia?

Britannia’s product portfolio includes Biscuits, Bread, Cakes, Rusk, and Dairy products including Cheese, Beverages, Milk and Yoghurt. Its brand portfolio includes Tiger, Marie Gold, Good Day, 50:50, Treat, NutriChoice and Milk Bikis. BIL has a presence in more than 60 countries across the globe.

Britannia company is from which country?

Britannia is an Indian Company with headquarters in Kolkata.

How does Britannia make money?

Britannia company operates in two business segments to make money, namely, bakery products and dairy products.

When was Britannia founded?

Britannia was launched on 16 April 1953.

Who is Britannia founder?

A British businessman C.H. Holmes founded Britannia Biscuit Company in 1918.

Who is Britannia owner?

Wadia group is Britannia company owner.

What is Britannia logo meaning?

The Britannia logo symbolizes British strength and maritime heritage, featuring a helmeted female warrior with a trident and shield. This iconic representation traces its roots back to Roman depictions of Great Britain, reflecting the nation’s rich history and identity.

March 27, 2025

Rajneet Singh Kohli, the CEO of Britannia, Steps Down

Britannia Industries, a prominent biscuit manufacturer, announced on 6 March that Rajneet Singh Kohli, its executive director and chief executive officer, left on March 5 in order to explore an outside opportunity. The stock exchange statement states that March 14 is Kohli’s last day with the company. In September 2022, he joined the company after Varun Berry was promoted to vice chairman.

Kohli’s Resignation Letter

Kohli stated in his letter of resignation that it has been an honour to work with Berry and be a part of Britannia leadership for more than two and a half years. He went on to say that he is humbled and thankful for the chance to manage the biggest and most adored famous Britannia brand, collaborate with a bright group of people, and help the business succeed. The brand has advanced significantly with the team’s help, and he is happy with what the group has accomplished.

Britannia Not Going for a Capex Break

Berry informed investors that the company was thinking of taking a capital expenditure break following the results of the October–December quarter. The business has installed plants and plans to keep them as low as feasible for the upcoming fiscal year. Additionally, he stated that until there was an increase in demand, the company would not invest more than INR 150 crore to INR 200 crore in capacity growth. Since the brand now had three new plants with new lines, capacity, head space, and other features, Berry had informed investors that he didn’t think it needed capital expenditures. In terms of capital expenditures, the business is doing well. The fast-moving consumer goods business has struggled with urban demand, but Britannia is now facing high commodity prices. Berry informed investors that it was raising pricing in order to lessen the impact of the high cost of raw materials. The big biscuit company raised the prices of all of its products by 2% in the third quarter, and it anticipates finishing the fiscal year with a 4–4.5% price hike.

Kohli Before Joining Britannia

Prior to joining Britannia, Kohli held key leadership positions at Jubilant Foodworks, where he was instrumental in the expansion of well-known fast-food restaurants like Dunkin’, Popeyes, and Domino’s. His long history in the retail and consumer products industries also includes positions at Asian Paints and Coca-Cola Co., where he made major contributions to market expansion and brand strategy. Although Britannia has not yet named Kohli’s replacement, more announcements about leadership changes are anticipated in the upcoming weeks. The company is still navigating a dynamic and changing market situation, so Kohli’s departure represents a substantial move.

March 7, 2025
Top Companies Showcasing Creativity in T20 World Cup 2024 Commercial Ads

Cricket is now much more than a game played with a ball and bat. A lot of major corporations have been interested in being involved with this sport because of how powerful it has become as a commercial entity. Many corporations have showcased their creative side in their commercial efforts throughout this T20 World Cup as well. These companies are aiming to do double duty by increasing their profits and reaching a wider audience with these creative and interesting advertising efforts.

Some of the interesting ad campaigns that have gained popularity in T20 World Cup 2024 are listed below:

Dream 11’s Yeh Sabka Dream Hai
Britannia’s Hilarious Jab at Oreo
Star Sports’ Deep-Rooted Love for Cricket

Dream 11’s Yeh Sabka Dream Hai

Dream11: #MummyKaMagic, Team India ke saath kyunki #YehSabkaDreamHai

Dream11, a platform for fantasy sports, has debuted a new campaign for the Twenty20 World Cup called “Yeh Sabka Dream Hai”. DDB Mudra was responsible for both the concept and production of the campaign. With this campaign, the entire nation stands in solidarity with Team India, sharing their dreams of a successful ICC Men’s T20 World Cup in 2024.

‘Mothers of India’ are spearheading the effort to rally support for the team, which is putting the call to action in a fresh perspective. The campaign highlights the fact that cricket is a deeply held passion in India, with supporters spanning all demographics – men, women, children, moms, and the young and elderly alike.

In Dream11’s most recent advertising campaign, the figure portrayed by Ayesha Raza, “Mummyji,” champions the dream of winning the T20 World Cup. Using the Indian Cricket Team as an example, the films show how a mother’s special kind of touch can help her children succeed.

The campaign was unveiled on May 30, 2024, and it features Ayesha Raza alongside cricketers from Team India like Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Ravindra Jadeja, Rinku Singh, Tilak Varma, Yashaswi Jaiswal, and Washington Sundar.

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Britannia’s Hilarious Jab at Oreo

New Britannia Jim Jam Pops – First Open Creme Biscuit – No Twist. Just Lick. Pop.

In their most recent advertisement, Britannia pokes fun at Oreo with the help of actors Varun Sharma and Kunaal Roy Kapur.

The Oreo cream biscuit from Mondelez is the target of the ad’s playful jab. The actor rails about Oreo’s use of “twists” in their advertising, citing the company’s World Cup advertisements as an example.

Recalling about Oreo’s previous campaigns, Sharma and Kapur find it humorous. They bring up the ICC Men’s T20 World Cup 2022, which was all about reintroducing the biscuit to the Indian market, much like it was when it was first introduced in 2011. Also, the characters make fun of Oreo’s other ad campaign for the ICC Men’s Cricket World Cup 2023, which takes a different approach and tells fans to calm down before their side brings home the title. The ad spoof from Britannia is most effective when it asks Oreo not to run commercials during the forthcoming Men’s Twenty20 World Cup. Joining the 1.4 billion Indians in their intense desire for a successful tournament, the performers playfully reference India’s past World Cup defeats and beg Oreo not to introduce any “twists” to this year’s event.

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Star Sports’ Deep-Rooted Love for Cricket

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Star Sports, the official tournament broadcaster, has dropped a promotional video that captures the passion that millions of Indians have for cricket and the World Cup.

People of different ages, from kids to adults, are shown in the film passionately practicing cricket, which perfectly reflects the spirit of dedication.

The footage shows that the countrymen are improving their skills in preparation for the ICC Twenty20 World Cup, whether by hitting an imaginary ball, running through bowling run-ups, or doing fielding drills. If you’re a cricket fan in India, Star Sports wants you to come out and support Team India. India is in Group A with the United States, Ireland, Canada, and Pakistan.

FAQs

How many total teams are participating in the ICC T20 World Cup 2024?

20 teams are participating in the ICC T20 World Cup 2024 which are divided into 4 groups.

What is the format of T20 WC 2024?

In the first round, 20 teams will compete, divided into four groups of five teams each. The top two teams from each group will advance to the Super 8 round, where the eight qualifying teams will be split into two groups of four teams each.

How to watch the ICC T20 World Cup 2024?

The T20 World Cup 2024 match will be streamed live on Disney plus Hotstar app and Star Sports Network.

June 10, 2024

Nusli Wadia Success Story: Chairman of the Oldest Indian Conglomerate – The Wadia Group

India has given rise to many billionaires who now hold a major number of positions on the list of the world’s wealthiest people. India, behind the United States and China, has the third-highest number of billionaires in the world, according to Forbes magazine.

India has surpassed Germany (136 billionaires) to take third place in the list of countries with the most billionaires in 2021, according to Forbes. Well, there is one such infamous wealthy family in India, who isn’t much talked about, but plays a significant role in the Indian business sector. They are the Wadia Group.

Mr Nusli Wadia, the chairman of Wadia Group and principal owner of Bombay Dyeing, a large Indian textile company, is regarded as one of the most astute business people in the industry. If you want to know more about this great businessman read this article.

Biography:

Name	Nusli Wadia
Qualification	PhD in Chemical Engineering
College	University of Florida, U.S.A
Profession	Entrepreneur
Father	Neville Wadia
Mother	Dina Jinnah
Spouse	Maureen Wadia
Birthplace	Mumbai, Maharashtra
Born	15 October, 1994
Position	Chairman of Wadia Group

About Nusli Wadia
How Nusli Wadia Kept Bombay Dyeing Afloat
Nusli Wadia’s Dream of Acquiring Britannia
How Nusli Wadia and Ratan Tata went from Friends to Foes
FAQ

About Nusli Wadia

Bombay Dyeing, a well-known Indian textile company, is led by Mr Nusli Wadia, who is also the majority stakeholder. The Indian Parsi businessman is the son of Neville and Dina Wadia and the grandson of Pakistan’s founder, Muhammad Ali Jinnah. The Wadia Group, which has significant real estate holdings across Mumbai, is valued at $4.1 billion and possesses one of the city’s largest land banks.

Wadia, although being connected to Jinnah, had a complicated past. He was born a Christian but subsequently converted to Zoroastrianism to dwell among Mumbai’s industrially prosperous Parsi community. He has completed his PhD in Chemical Engineering from the University of Florida in the United States. Nusli was sent to a public school in England (Rugby) for his schooling, where he was a bit of a failure by all accounts.

Nusli Wadia’s Sons

Nusli’s sons are Ness and Jehangir Wadia. Ness Wadia oversees the IPL team Kings XI Punjab.

Jeh Wadia founded GoAir (now GoFirst) in 2005, at a time when the market was dominated by Air India, Air Asia, SpiceJet, Kingfisher, and other major airlines.

Jehangir Wadia - GoAir — **Jehangir Wadia**

Nonetheless, GoAir’s joint management team of Nusli and Jeh Wadia was able to establish a brand for the airline through low rates, effective operations, and smart development.

How Nusli Wadia Kept Bombay Dyeing Afloat?

When Neville Wadia tried to sell Bombay Dyeing to the Goenkas from Kolkata in 1971, Nusli stood in his way. To derail the purchase, he persuaded employees to acquire stock in the firm and keep it afloat. The textile behemoth was kept as a result of this action, and Nusli Wadia was able to demonstrate his commercial acumen by increasing the worth of the company. As a result, he became Chairman of Bombay Dyeing, succeeding his father.

Mr Wadia has been Chairman of the Bombay Dyeing since 1977. He has been Chairman of the Board of Bombay Burmah Trading Corp. Ltd. since July 27, 1982, and a Director since October 28, 1980.

He was a member of the Prime Minister’s Council on Trade and Industry in 1998, 1999, and 2000. He was the Convener of the Special Group Task Force on Food and Agro Industries Management Policy in September 1998. He was a member of the Special Subject Group on Disinvestment and the Special Subject Group on Reviewing Regulations and Procedures to Unbind Indian Industry.

The Wadias are one of India’s most prominent business dynasties. They have always prided themselves on doing business honestly, never paying bribes, and never dealing in black money.

In the late 1970s, Bombay Dyeing was still India’s largest and best textile company. That wasn’t the one, though, that everyone was talking about. The ‘Polyester War,’ as the battle between Wadia and Ambani was dubbed, became part of corporate lore. It was a fight that included not only the two of them but also several politicians, including then-Prime Minister Rajiv Gandhi and his Finance Minister V P Singh, as well as two news organizations, the Indian Express and the Observer.

For two years, Wadia was held in the courts. His passport was taken, and a deportation order was issued. Wadia was found not guilty after 42 court hearings and 2,500 pages of interrogation.

For Mr Wadia, the 1990s were a pivotal decade. He was no longer a major source of concern for the Ambanis; they had simply outgrown him. Wadia needed to show that he knew how to operate a business.

Nusli Wadia’s Long Awaited Dream of Taking Over Britannia

Nusli had a long desire to engage in the biscuit sector and had agreed to take over Britannia in India with Huntley and Palmer. While Nusli met with Nabisco officials through his friend (and cashew firm partner), Rajan Pillai, and looked to have secured an agreement in which he would still be allowed to purchase Britannia, the Americans eventually changed their minds. Rajan Pillai was named chairman, and Britannia was maintained.

Pillai teamed up with Danone, a French business, but the two swiftly fell out, with Danone accusing Pillai of being dishonest. Nusli came in as Danone’s new Indian partner to fill the vacancy.

After a protracted judicial and public battle, Pillai was removed, and Wadia finally got his heart’s desire: The Control of Britannia. Mr Wadia has been named Non-Executive Chairman of the Board of Britannia Industries Limited. He joined Britannia Industries Limited’s board of directors on September 5, 1993, and has been Chairman since.

How Nusli Wadia and Ratan Tata went from friends to foes

Ratan Tata and Nusli Wadia have a personal connection that goes beyond business. Nusli served as a mentor for Ratan Tata in addition to being childhood pals. As a result, people were taken aback when they learned that Nusli had brought a defamation suit against the Tata Group and Ratan Tata.

All of this began when Wadia chose Mistry over Tata for the position of Tata Group chairman. As a result, he was sacked as a Tata Motors independent director.

He subsequently dropped the case, but only after receiving notification from India’s Supreme Court. He also gave up the Rs. 3000 crore he would have gotten if he had won by settling.

Conclusion

The epitome of a workaholic Mr Wadia is a firm believer in living a simple life. He is believed to do a lot of his cooking, and despite spending a lot of time in London, he enjoys vacationing in Goa. Cricket is his main interest, and he rarely remarks, either literally or symbolically.

FAQ

What is the net worth of Nusli Wadia?

The net worth of Nusli Wadia is 370 crores USD.

What companies does Wadia Group own?

Wadia Group owns, Go First Britannia Industries, Bombay Dyeing, Bombay Realty, Bombay Burmah Trading Corporation, National Peroxide, and Wadia Techno-Engineering.

What is the business of Ness Wadia?

Ness Wadia is the Managing Director of Bombay Burmah Trading Company Limited and Chairman of National Peroxide Limited.

December 17, 2021

The Business Model of Britannia: The Untold Model of The Household Name
It is almost impossible to not hear about Britannia while living in India. This household name has conquered the country with its spectacular food products, which have been tasted by almost everyone. From starting a ‘Good Day’ by being the partner of a cup of tea to patch up the broken hearts with ‘Little Hearts’. It has done everything, to be one of the leading food companies in India specializing in bakery and dairy products.

Britannia, the name of the brand itself speaks its value. Since the 1990s, it has fallen under the Wadia group that has now been lead by Nusli Wadia. It has been a part of the country for over a hundred years and has been serving the taste buds of many generations. From biscuits to cheese, to cakes, you name it, they have it.

The success that this company tastes is a result of a structured business model. Let’s find out about the model that helps the business to climb the stairs, to reach the top position.

Legacy of Britannia
Where Does Britannia Operate?
Products of Britannia
Target Audience of Britannia
Business Model of Britannia
What is unique about Britannia’s Business Model?
How Does Britannia Make Money through Its Business Model?
FAQ

Legacy of Britannia

The history of Britannia is just like the taste of its products, rich and fascinating. In 1892, the Britannia industry was founded by some English businessmen and the investment was of just ₹295. It was started as a mere bakery at first.

Later on 21^st March of 1918, another businessman, named C.H. Holmes becomes a partner and the Britannia Biscuit Company Limited came into existence. Initially, Britannia was only manufacturing biscuits and was selling them. Although, in 1997, they started producing dairy products as well, since then it hasn’t looked back.

Where Does Britannia Operate?

Britannia has its footprints in more than 60 countries and has been serving them nonchalantly. Especially, it has conquered the hearts of the Middle Easterns, by locally manufacturing its products in UAE and Oman. International Bakery products serve as the subsidiary of Britannia. The main headquarters of the company is in Kolkata. Britannia products are distributed among over 5 million stores in the country.

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Products of Britannia

As mentioned before, Britannia manufactures and sells Bakery and dairy items.
- Bread and Buns -Britannia bread, Atta Kulcha bread, Britannia Pav, Britannia sweet bun, Britannia fruit bun
- Biscuits -Good Day, Britannia Crackers 50-50, JimJam, Milk Bikis, Tiger, Marie Gold, Little Hearts, Bourbon, Nutri Choice
- Cakes– Britannia Gobbles, Britannia Muffins, Tiffin Fun
- Dairy – Cheese, Milk, Butter, Ghee Yoghurt
Target Audience of Britannia

The target audience of Britannia is not limited to a certain age group or of an income group. It is truly for anyone and everyone. Products like Little Hearts, Tiffin cakes are used, to appeal the kids. Nutri Choice is for those who are a little bit health-conscious. Marie Gold caters to the need of the older generation as well.

Business Model of Britannia

Britannia is a brand that decided to serve the people with utmost care with deliciousness and nutrition. It basically focuses on two things, Bakery products, and Dairy products. Its main motive is to provide healthy and nutritious food items to the people. With that target, it has become the first food company that has zero Trans Fat in its food items.

It mostly deals with the outdoor and traditional forms of advertisements for its marketing strategy. It placed its bets on Television and radio advertisements, thus attracting almost every group of consumers.

Net profit of Britannia Industries Limited

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What is unique about Britannia’s Business Model?

Britannia becomes one of the leading Indian bakery brands by following some unique strategies. It has 13 factories located all over the country and has 4 franchises.

Some of the key points of Britannia’s business models that make it unique are:
- Its main objective is to promote biscuits of the Britannia brand more than other products.
- It concentrates on providing food items to its customers that will fulfill their daily need for nutrition.
- It believes in quality food items that deal with fruits, nuts, seeds, pulses, dairy, and protein substances that are necessary for the healthy growth of a normal human being.
- Focuses on producing better quality food and selling them economically in prices for every income group.
- It has joined hands with the Government and different NGOs to fight against malnutrition and undernutrition prevailing in the country.
- It has started the Britannia Cares program that offers fitness activities to ensure a healthy lifestyle amongst its employees.
- To counter attack micronutrient deficiencies in India, it has taken steps to avoid all those products that are harmful according to the Food Safety and Standards Authority of India (FSSAI)
- Britannia also decided to curb down the salt and sugar limit of its snacks to promote Eat Right Movement by FSSAI in 2018.
How Does Britannia Make Money?

There is a number of ways Britannia makes money although its main focus is to provide nutritional elements through their food items to everyone.
- Britannia’s revenue depends on the sale of its bakery and dairy products.
- 95% of sales depend on the products dealing with biscuits.
- 5% of sales depends on dairy products.
Britannia has signed a deal of joint venture with a Greek Company named Chipita S.A to produce and sell ready-to-eat croissants in India. It is also working on expanding its demand abroad, especially in Africa and South East Asia.

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Did You Know?

Some of the interesting facts of Britannia are:
- In 1921, Britannia becomes the first company from the East of The Suez Canal to import and use gas ovens.
- The trust Britannia has created from their initial days made it possible for them to supply biscuits to the British army during World War II.
- It is one of the oldest biscuit companies in India and carrying its legacy since 1918.
Conclusion

‘Britannia’, this name carries the trust of millions of people. From providing biscuits to the soldiers during World War II to being responsible by taking steps to eradicate malnutrition and undernutrition from the country. It has come a long way to be one of the biggest Food and Beverage companies of India.

FAQ

What is the revenue of Britannia?

The revenue of Britannia was ₹11,878.95 Crores (US$1.7billion) in 2020.

Who is the CEO of Britannia?

The current CEO of Britannia is Varun Berry.

When was Britannia founded?

Britannia is one of the oldest companies in India founded in 1892 and is headquartered in Kolkata.
September 16, 2021

Tag: britannia

Hindustan Unilever Limited

ITC Limited

Nestle India

Varun Beverages Ltd

Godrej Consumer Products Limited

Britannia Industries Limited

Tata Consumer Product Limited

Dabur India Limited

United Spirits

Colgate Palmolive (India)

Marico

Conclusion

FAQs

What is a FMCG company?

How to start a FCMG company?

What are the top FMCG companies in India in 2024?

What is the rank of FMCG in India?

What is the biggest FMCG company?

Which are the FMCG products?

Is Nestle an FMCG company?

Is Britannia a FMCG company?

Which is the biggest FMCG company in the world?

Britannia Marketing Strategy

Britannia Product Strategy

Britannia Pricing Strategy

Britannia Place Strategy

Britannia Promotion and Advertising Strategy

Britannia Segmentation Targeting and Positioning (STP)

Segmentation

Targeting

Positioning

Britannia’s Social Media Strategy

Britannia Major Marketing Campaigns

Bourbon Campaign

Britannia World Cup Campaign

Britannia Good Day Campaign

Conclusion

FAQs

How many Britannia plants are there in India?

Who is the owner of Britannia Industries?

What are Britannia Industries products?

How does Britannia generate revenue?

Britannia Introduction

About Britannia and How it Works?

Britannia – Logo and its Meaning

Britannia – Founder and History

Britannia – Mission

Britannia – Products

Britannia – Business Model

Britannia – Revenue and Growth

Britannia – Financials

Britannia Industries Revenue

Britannia Industries Profit/Loss

Britannia Industries Expenses

Quick Summary:

Britannia – Acquisitions

Britannia – Competitors

Britannia – Challenges Faced

Britannia – Future Plans

FAQs

Is Britannia a FMCG company?

How many products are in Britannia?

Britannia company is from which country?

How does Britannia make money?

When was Britannia founded?

Who is Britannia founder?

Who is Britannia owner?

What is Britannia logo meaning?

Kohli’s Resignation Letter

Britannia Not Going for a Capex Break

Kohli Before Joining Britannia

Dream 11’s Yeh Sabka Dream Hai

Britannia’s Hilarious Jab at Oreo

Star Sports’ Deep-Rooted Love for Cricket

FAQs

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