Tag: brands

  • Top 10 Eyewear Brands in India – Best Spectacle & Sunglasses Companies

    With the developing and expanding digital platforms, things (especially shopping) have become extremely handy and fun. You do not need to visit the market or mall to purchase something. Digital platforms and the Internet have made shopping absolutely convenient, and you can have your product on your doorstep. E-commerce websites have shown massive growth graphs and are becoming more popular than physical stores and markets.

    Nowadays, every little thing is available on the Internet, and you can purchase any item just by clicking some buttons. From electronics to vegetables, and even Eyewear products are also available online, so that you can purchase anything without getting yourself into any physical activity.

    Eyewear plays a very amusing role in our fashion statement. That’s why it needs to be classy and suitable for our face and eyes. The eyewear industry has experienced enormous growth over the past few years. Numerous eyewear brands in India offer you various types of categories and features that would help you in choosing your eyewear product.

    And as celebrities promote several popular brands, people become more amused by their style and choice of eyewear. Therefore, these eyewear brands have become more popular. In this article, we present to you some very prominent eyewear brands in India. Let’s get started!

    Indian Eyewear Industry and Market Size

    According to IMARC, the Indian eyewear market was worth about US$9.7 billion in 2023 and is expected to grow to US$18.6 billion by 2032, with a CAGR of 7.3% between 2024 and 2032. Indian eyewear brands are gaining popularity for offering stylish designs, quality craftsmanship, and affordability to meet the diverse needs of consumers.

    India’s growing economy is giving the market a big push. With higher disposable incomes, people are now willing to spend more on luxury eyewear. Greater awareness about eye health, thanks to public initiatives and marketing campaigns, has also encouraged regular eye check-ups and the proper use of corrective lenses.

    Online shopping is another growth driver. E-commerce makes it easier for consumers to browse a wide variety of brands and styles from the comfort of their homes. Social media has also influenced the fashion side of eyewear, with global luxury brands introducing stylish, well-crafted designs that appeal especially to Gen Z and Millennials.

    Top 10 Eyewear Brands in India

    S.No. Brand Price Range Best For
    1. Lenskart ₹1,000 – ₹6,000 Affordable, trendy eyewear, wide range
    2. Polaroid ₹2,000 – ₹6,000 Polarized sunglasses, casual wear
    3. Prada ₹15,000 – ₹40,000 Luxury fashion, high-end appeal
    4. Coolwinks ₹1,000 – ₹4,000 Budget-friendly, modern styles
    5. Titan Eye PLus ₹1,000 – ₹10,000 Prescription eyewear, family-friendly
    6. Fastrack ₹1,000 – ₹4,500 Youth-oriented, bold and funky styles
    7. Oakley ₹7,000 – ₹20,000 Sportswear, performance eyewear
    8. Carrera ₹5,000 – ₹12,000 Stylish, statement sunglasses
    9. Eyedo ₹1,000 – ₹3,000 Affordable, minimalist designs
    10. Ray-Ban ₹5,000 – ₹15,000 Timeless, iconic sunglasses & spectacles

    Top 10 Spectacle Brands in the World

    Lenskart

    Brand Lenskart
    Founded 2010
    Founder Peyush Bansal and Amit Chaudhary
    Headquarters Gurugram, India
    Lenskart Website
    Lenskart Website

    The extremely popular online eyewear brand in India, Lenskart, has been promising since 2010. The company was the first-ever eyewear brand to establish itself on an online platform. It made purchasing eyewear products very popular and fun.

    Lenskart makes optometrist availability very handy in India. It is customised according to your convenience; you just need to choose a few categories and select some options, after which your eyewear product will be delivered to your address. It is absolutely handy and does not require much of your time.

    It offers you the features to try numerous specs just by sitting at home. Moreover, Lenskart offers several other services and options for you to choose your eyewear product according to your choice and preference.


    Lenskart Business Model | How Does Lenskart Make Money | USP | Business Model Canvas
    Discover Lenskart’s business model that combines technology with fashion. Learn how Lenskart generates revenue through eyewear sales, subscription plans, and in-store customization services along with its USP, business model canvas and revenue.


    Polaroid

    Brand Polaroid
    Founded 1937
    Founder Edwin H. Land
    Headquarters Cambridge, Massachusetts, USA

    The very prominent and worldwide famous eyewear brand, Polaroid, looks after the proper care of your eyes. The International pioneer eyewear brand whose name came from an amazing invention of polaroid lenses, that changed the definition of optical technology. Polaroid is a leading eyewear brand that offers tons of categories to choose your eyewear product very smoothly.

    It was established in the year 1937 by Edwin Land, and since then, it has always maintained its reputation and strengths. Polaroid is now counted among the top leading brands that use polarised lenses.

    Prada

    Brand Prada
    Founded 1913
    Founder Mario Prada
    Headquarters Milan, Italy

    Prada, one of the most prestigious as well as extremely innovative eyewear brands. It is a very famous brand in the industry of luxury and fashionable products. Prada always keeps up with the trends and focuses on the little details. It offers various services and features that would help you choose the standard eyewear product.

    Prada is a splendid style for fashion accessories. Also, it is well known for its tremendous refined charm and absolutely promising quality.


    The Complete Color Psychology Behind Logo Designs
    You might have noticed many brands use different colours for their logos does brand colour represent something lets understand the complete psychology behind it.


    Coolwinks

    Brand Coolwinks
    Founded 2016
    Founder Ganesh Iyer
    Headquarters Hyderabad, India
    CoolWinks Website
    CoolWinks Website

    When it comes to keeping up with the youth and their fashion trends, Coolwinks is the first preference for eyewear accessories. They offer an extremely cool and amusing collection of products that also includes several discount services.

    Coolwinks offers you fashion compliments and always has something new in stock. They offer free shipping and a very promising quality of products. Last year, Coolwinks presented a splendid collection of eyewear products that turned out to be absolutely amazing.

    Titan Eye Plus

    Brand Titan Eye+
    Founded 2007
    Founder Titan Company Limited (a Tata Group company)
    Headquarters Bengaluru, India
    Specs Brand in India - Titan Eye+
    Best Specs Brand in India – Titan Eye+

    Titan, a very well-recognised brand that offers the most amazing collection of watches and eyewear products. Titan Eye Plus is a very promising brand that looks after the incredible design and quality of its products. It is counted among the best online eyewear brands in India.

    Titan Eye Plus offers a wide range of top-notch products that come with great style, complementing your fashion statement. It also offers a warranty on its products.

    Titan Eye Plus is one of the biggest eyewear brands in India that has more than 550 physical stores all around India. They offer plenty of features, such as try-on to make your choice simpler and amusing. When it comes to eyewear brands, Titan Eye Plus is the company that you can trust blindly.

    Fastrack

    Brand Fastrack
    Founded 1998
    Founder Titan Company Limited (a Tata Group company)
    Headquarters Bengaluru, India
    Top 10 Sunglasses Brands in India - Fastrack
    Top 10 Sunglasses Brands in India – Fastrack

    The widely famous brand, Fastrack, has the most incredible collection of watches and eyewear products. The company is very prominent and established in the year 1998 as an urban youth brand. Fastrack always keeps up with trends and steps to the soul of youth by its enormous uprising and adventurous thoughts that come out in its products.

    Fastrack is very well known for its super cool and protective sunglasses that can complement your fashion statement with a modest look. It catches the unique style and applies it to their products. Fastrack is very promising when it comes to product quality and design. It offers a great collection of products for all your moods and attire.


    Myntra : Intelligent Fast Fashion
    With COVID-19 pandemic emerging in the country the economy and many big
    companies took a hit including fashion industry, Amar Nagaram CEO of Myntra
    which is India’s leading online fashion retailer was set to face one of the
    biggest challenges. Nagaram and his team not only needed to consider busines…


    Oakley

    Brand Oakley
    Founded 1975
    Founder James Jannard
    Headquarters Foothill Ranch, California, USA
    Top 10 Spectacle Frame Brands in India - Oakley
    Top 10 Spectacle Frame Brands in India – Oakley

    The company was established in 1975, Oakley as a subsidiary of Luxottica, a great Italian company. Oakley is counted among the most standard and top sunglasses brands. It works by designing, styling, and developing great products for every fashion attire, as well as sports performance tools.

    Oakley is an absolutely promising eyewear brand that would never disappoint you, even in the worst temperature and weather. It has a wide range of products for all purposes and occasions.

    Carrera

    Brand Carrera
    Founded 1956
    Founder Wilhelm Anger
    Headquarters Padua, Italy (under Safilo Group)
    Top 10 Eyeglasses Brands - Carrera
    Top 10 Eyeglasses Brands – Carrera

    Carrera is an Italian brand, part of the Safilo Group of Industries. It was established in 1956, and since then, it has been serving high-quality eyewear products. Carrera looks after the enormous range of products that holds an accurate manner of style and design. It mainly manufactures sports eyewear and sunglasses. It is one of the top sunglasses brands in India.

    Carrera offers a wide range of eyewear products that include an array of lenses, shapes, and frames, together with some great iconic and protective features.

    Eyedo

    Brand Eyedo
    Founded 2012
    Founder Ronen Yemini
    Headquarters Mumbai, India
    Specs Brands in India - Eyedo.in
    Specs Brands in India – Eyedo.in

    The very well-known and prominent online eyewear brand, Eyedo, offers a great variety of products for all your choices. Although its online journey began recently, it has been serving physical stores for more than 25 years in the market.

    Eyedo is extremely promising and a great choice for eyewear products. You can rely on this brand. Eyedo offers great features as well as an incredible collection of eyewear products. It makes purchasing eyewear products very handy and wonderful. With its online stores, it is now serving its customers with great expansion.

    Ray-Ban

    Brand Ray-Ban
    Founded 1937
    Founder Leonardo Del Vecchio
    Headquarters New York City, New York, USA
    Top Eyewear Brands in India - Ray-Ban
    Top Eyewear Brands in India – Ray-Ban

    The American-based brand, established in the year 1937, Ray-Ban, offers a great collection of eyeglasses and sunglasses. It possesses a very amusing collection of designs that are proven to be very classy, timeless, and the latest trend.

    Ray-Ban eyewear products complement your fashion with a great mixture of style and practicality. Wayfarers and aviators are the most famous products of Ray-Ban.


    Ray-Ban Meta Glasses with AI will Soon be Available in India
    The glasses were first released in a few regions last year, but they are now being released in more nations, such as Mexico and the United Arab Emirates, with India likely to follow.


    Conclusion

    Eyewear has always been pretty amazing in complementing your fashion style. It adds more charm and style to your getup and makes you look more elegant and classy. That’s why it’s very necessary to choose the right eyewear product that suits your eyes, face, and style perfectly.

    Several sunglasses and eyewear brands in India offer you great features and services to make your purchase more fun and precise. These brands include a great collection of products right for your mood and style.

    Several brands even keep up with the trends to provide you with the latest fashion and design of eyewear products. It’s essential to choose the right product for you. Therefore, through this article, you know the most promising eyewear brands in India.

    FAQs

    Which is the best spectacles brand in India?

    Some of the best eyewear brands in India are:

    • Titan Spectacles
    • GKB Spectacles
    • Fastrack Spectacles
    • Ray-Ban Spectacles
    • Tag Heuer Spectacles

    Who owns Coolwinks?

    Essilor International owns the Indian eyewear brand Coolwinks.

    Which is the best eyewear brand?

    Some of the best eyewear brands are:

    • Lenskart
    • Polaroid
    • Prada
    • Coolwinks
    • Titan Eye PLus
    • Fastrack
    • Oakley
    • Carrera
    • Eyedo
    • Ray-Ban

    Which spectacle lenses are best in India?

    Best spectacle lenses are:

    • Crizal
    • Varilux
    • Eyezen
    • Xperio
    • Optifog

    Who owns Lanskart?

    Peyush Bansal owns Lenskart. He is the founder and CEO of Lenskart.

  • Top Raksha Bandhan Campaigns by Brands: Conveying the Message Through Creativity, Emotions, and Storytelling

    Let’s admit it. We’ve always had that ‘Friend-or-Foe’ wali relationship with them. From banters, pillow fights, trolling, and sharing memes to the constant leg pulls, our siblings constitute an integral part of our lives. No matter how many times we fight with them or have arguments, our siblings are perhaps the closest ones to us! With Raksha Bandhan just around the corner, it is time we cherish this pious bond of love and care.

    Time & again, brands have added to the celebrations and the messaging with campaigns that have stood the test of time and aged like fine wine. The camaraderie between brothers and sisters has been beautifully encapsulated by some of the timeless campaigns out there. Brands looking to connect emotionally with their audience can explore unique Raksha Bandhan campaign ideas that celebrate all forms of sibling love. Here, we’ll shed light on some of the best Rakshabandhan campaigns that have been etched into our memories. Let’s have a look!

    Best Raksha Bandhan Campaigns of All Times

    CaratLane | Our Golden Bandhan
    Amazon’s Deliver The Love Campaign | Bhai Ka Intezaar!
    Cadbury Celebrations | Rakhi ki Rasmein!
    Amazon’s Deliver The Love Campaign, Yet Again | Bhuaa Se Milne.
    Chevrolet | Sang Rishte Chalen.
    Idea | Rakhi Nahi Bandhwayi Aapne?
    Tanishq | Miss Karne Laga Hai NA Tu Already?
    Paper Boat | Doodles That Sketch Our Values.
    Asian Paints | First Roommates! 🙂
    Cadbury Celebrations | My First Rakhi (Peak of Human Emotion)
    Amul’s Wishes for Raksha Bandhan | The Maestro at Evoking the Indian Essence.
    Bombay Shaving Company | Sibling Bonds
    Tanishq | Sisters By Choice
    Apollo Tyres | Celebrating Care
    Mankind Pharma | Real Heroes
    Bajaj Allianz Life Insurance | Rishton ki Raksha

    CaratLane | Our Golden Bandhan

    CaratLane’s Rakshabandhan campaign beautifully celebrated the rich diversity of sibling bonds by showcasing authentic, real-life stories that go beyond the traditional brother-sister dynamic. From sisters tying rakhis to each other to brothers gifting meaningful tokens of love, the campaign embraced every unique expression of siblinghood. It highlighted that Rakshabandhan is not just about rituals, but about the emotions that tie people together. Through heartfelt storytelling, CaratLane brought a refreshing, inclusive perspective to the festival.

    Carat Lane | Best Raksha Bandhan Campaigns of All Times

    Amazon’s Deliver The Love Campaign | Bhai Ka Intezaar!

    Beautiful copywriting evokes an emotion that can’t be compared to anything else. Amazon’s #DeliverTheLove campaign did so in magical ways and backed it up with such emotional & sweet storytelling that as a viewer, you can’t help but smile widely and get emotional at the same time. In the commercial, a guy can be seen talking to his Dadimaa while she is busy making arrangements for his brother’s arrival. The conversations between the guy and his daadi make for a heartfelt conversation that you shouldn’t miss.

    #DeliverTheLove this Raksha Bandhan | Raksha Bandhan ads by Brands

    Cadbury Celebrations | Rakhi ki Rasmein!

    Cadbury and its coveted track record with festive campaigns can be termed as a match made in heaven. Whether it be the Kuch Meetha Ho Jaaye campaign for the festive season or the Rakhi ki Rasmein campaign that showcases the nok-jhonk wala Rishta of brothers & sisters, Cadbury inculcates sweetness in a way that only it can. Watch it yourself and you will know!

    Cadbury Celebrations Rakhi TV Ad | Rakshabandhan Campaigns

    Amazon’s Deliver The Love Campaign, Yet Again | Bhuaa Se Milne.

    This campaign made it to the list, yet again. Beautiful & timeless, Amazon’s emphasis on emotional storytelling to evoke the emotion of love and affection hits the spot. The campaign showcases the conversation between an old father and his son, with his father packing his luggage to meet his sister (Bhua) on the eve of Raksha Bandhan. When the guy asks, instead of going, he would have sent something online via Amazon, the reply by the father puts a smile on the son’s face. You’ve to watch to know!

    #DeliverTheLove this Raksha Bandhan | Rakhi Campaigns

    Chevrolet | Sang Rishte Chalen

    We are talking about nostalgic ads, campaigns that showcase the true Rishta that makes the bond between siblings so pious. The subtle integration of the car manufacturer’s positioning, the brand’s nostalgia, and recall value, combined with the touching jingle and happy vibe, makes this campaign truly remarkable in the first place. 

    Chevrolet Cars India | Raksha Bandhan Brand Campaigns

    Idea | Rakhi Nahi Bandhwayi Aapne?

    Rakhi is an important symbol of care that stems from our Hindu culture. The people who come from far their homes to serve civilians, whether it be the police or other workers, deserve every bit of respect and care. This is what makes the campaign and TV commercial from Idea resonate with all of us. “Rakhi nahi bandhwayi aapne” followed by the “Mera number le lo. Koi problem ho toh bata dena.” makes this ad a classic, one that never gets old.

    Idea's Rakshabandhan Campaign
    Idea’s Rakshabandhan Campaign | Raksha Bandhan Creative ads by Brands

    Tanishq — Miss Karne Laga Hai Na Tu Already?

    This one resonates with a lot of us who seldom show our love towards our sisters, and often indulge in funny banter with them, but when it comes to them parting ways, getting married, or moving on to a new place, we get emotional and already start missing them. This ad captures the true emotion and the wholesome conversation between siblings in a fun and heart-touching way, with the subtle integration of the brand ‘Tanishq’. This is one of the most emotional and creative campaigns on Raksha Bandhan.

    Tanishq Brother Sister TVC | Raksha Bandhan Social Media Campaigns

    Paper Boat | Doodles That Sketch Our Values.

    PaperBoat, the brand that is known for its premium natural beverages and fruit juices, opted for a different route when it showcased the funny anecdotes that are synonymous with the Bhai-Behen jugalbandi. Right from the arguments to the pranks, Paper Boat truly showcases the brand as it is, without putting much focus on marketing integration, which, for all the right reasons, works wonders for them.

    Paper Boat Presents Happy Raksha Bandhan | Rakhi Campaign Ideas

    Asian Paints | First Roommates! 🙂

    There’s a reason why there’s such a high loyalty quotient attached to Asian Paints. What Amul has done with dairy products, Asian Paints has managed to do with the paint industry. Those who think subtle marketing doesn’t sell should definitely opt for a class or two when it comes to building loyalty and putting a point across. What is truly remarkable about Asian Paints, though, is the sheer honesty that it lays upon the messaging, i.e., truly showcasing the bond rather than being loud about its marketing integration.

    Asian Paints ezyCR8 | Raksha Bandhan Marketing Campaigns

    Cadbury Celebrations | My First Rakhi (Peak of Human Emotion)

    Thousands of people’ve lost their limbs and hands to amputation and electrocution or any other calamity like that. The Cadbury Celebrations’ My First Rakhi, a noble initiative by Cadbury, went a step ahead and arranged prosthetic arms with the needed sensors so that these individuals and kids can feel the sense of touch. Our eyes were filled with tears when we wrote this, and you’ll feel the same when you watch the video — a true epitome of human emotion.

    My First Rakhi Cadbury Celebration Rakhi Festival | Raksha Bandhan ad Campaigns

    Amul’s Wishes for Raksha Bandhan | The Maestro at Evoking the Indian Essence.

    Amul is Amul for reasons that you and I have known for years, and still, the love continues to blossom! Perhaps the most popular dairy-based brand in India, it builds upon its reputation of hitting it out of the park with creative campaigns and matches that with a 3-minute long video that showcases the love and care between siblings who are separated by distance barriers, but still the strings of Rakhi keep them closely knit. Truly registering on the emotional aspect, this campaign is Amul’s genius personified without being loud.

    Amul Raksha Bandhan Ad Campaign

    Bombay Shaving Company | Sibling Bonds

    Bombayshavingcompany‬ celebrates Rakhi | Best Rakhi Campaigns

    No matter how irritated or annoyed you are with your sibling, you always know they’re the ones you can always fall back on. This ad by the Bombay Shaving Company makes us all mushy by tugging at all the bittersweet moments siblings go through.

    Tanishq | Sisters By Choice


    Tanishq chose to celebrate an unconventional but special bond in this Rakshabandhan ad: the bond between sisters-in-law. Often misunderstood, the relationship between sisters-in-law, especially in an Indian setting, can be tricky. However, from being each other’s fashion cheerleaders to being each other’s confidants, the relationship between these two is nothing less than a real one.

    Apollo Tyres | Celebrating Care

    Apollo Tyres- Happy Raksha Bandhan 2023

    Sometimes, we find ourselves in situations where strangers become a crucial part of our journeys. It is then we know there are bonds we create along the way that keep fueling the need for human connections. Apollo Tyres celebrates such bonds through their #GoTheDistance ad by depicting the circumstantial bond between a girl in distress and the man who helps her.

    Mankind Pharma | Real Heroes

    Mankind Pharma - Real Heroes Rakshabandhan Campaign
    Mankind Pharma – Real Heroes Rakshabandhan Campaign

    This 2020 ad is a tribute to the #RealHeroes of the pandemic. While COVID-19 grappled India, the medical staff were the only ones not working from home. The ad acknowledges the virtue of service held up by the doctors, and nurses who take took care of us like family.

    Bajaj Allianz Life Insurance | Rishton ki Raksha

    Happy Raksha Bandhan 2020 | #RishtonKiRaksha done toh #LifeGoalsDone | Bajaj Allianz Life

    This ad makes you realize that siblings also become your protectors. That might include giving you reality checks and life lessons, but also shielding you from judgments, and self-doubts. More often than not, we find our siblings relating and empathising with our problems than our parents. Right? Something we should probably be thankful for.

    Ending Note

    Raksha Bandhan is about inculcating hundreds of stories and presenting them with a strong, positive, happy, and pure emotion that’s authentic to the vibe of this beautiful festival. On one hand, it presents a unique opportunity for brands to capitalize and get the best out of the marketing aspects — it also gives them an even ground to showcase and share what they stand for, and what it means to them. People buy emotions. People buy purpose. 

    With Raksha Bandhan, they get all of it and even more. The stories are real, and so is the intention. Happy Raksha Bandhan!

    FAQs

    Why do brands launch special campaigns for Raksha Bandhan?

    Brands use Raksha Bandhan campaigns to emotionally connect with audiences, highlight familial bonds, and boost festive season sales through relatable storytelling.

    What are some common themes in Raksha Bandhan campaigns?

    Themes often include sibling love, long-distance relationships, nostalgia, protection, inclusivity (e.g., chosen siblings), and celebrating unsung heroes.

    Which brands have created the most memorable Raksha Bandhan campaigns?

    Brands like Cadbury Celebrations, CaratLane, Amazon, Tanishq, Paper Boat, and Amul have stood out with heart-touching and creative Rakhi campaigns.

  • Shopify Pages and Why They Are Important for Your Store?

    You may have seen a YouTube video about creating a Shopify online business. Or perhaps your homie keeps bringing up Shopify, and you’re too ashamed to inquire. Fortunately for you, we will explain what Shopify is, what it offers, the benefits and drawbacks of utilizing it, and much more. So let’s get started.

    You may create your store on the Shopify e-commerce platform both online and offline. Bloggers use WordPress. Shopify is used by shop owners. You can use Shopify POS to sell in person or online using your own website. This e-commerce website builder provides features for both novices and e-commerce professionals.

    What is Shopify?‌
    Shopify – About us Page
    Shopify – Homepage
    Shopify- Happy Customers Page
    Shopify – FAQ Page
    Shopify – Contact us Page
    Shopify – Policies Page
    Shopify – Collection Page
    Shopify – Product Pages
    Shopify – Blog Pages
    Other Shopify Pages
    Shopify – Homepage
    Why Use Shopify Pages?

    What is Shopify?‌

    Basically, Shopify itself is an e-commerce platform that also allows others to create and run their stores on it. It provides you with the foundation to run an e-commerce business. As you venture into the online selling space, you’re expected to open a storefront, showcase products, engage with customers, accept payments, and more. Shopify offers all the tools you need to manage each of those activities.

    People prefer to buy from well-known brands. A professional-looking Shopify website is among the simplest means of earning their trust. Your brand must be outfitted with a few core components. Aside from the main page & the merchandise page, each e-commerce site should have the mentioned pages. So let’s go through them one by one.

    Shopify – About us Page

    An Example- The above image shows the about us page of a Shopify store named Haus
    An Example- The above image shows the about us page of a Shopify store named Haus

    This page is crucial because when a customer walks into your shop but isn’t ready to purchase, they’ll visit this page to discover more about your company. It’s much about the firm, also known as our story. This page typically contains additional company information, who you are, your label, and the offerings.

    You’ll need a better overview of your company, including who you are & why you’ve established it. The more personalized you’re about us section is, the better. It would be fantastic if you could entail a pic or greet clip.

    The drawback is that cliched themes are often used, which are uninterested in the about page. You, however, are. You might like to add several fun effects and more elements to upsell, but Shopify does not provide these features right away. You must focus on specific themes which have the necessary personalization in place to modify if and when required.

    Shopify – Homepage

    An Example- Haus is a Shopify store with its homepage on view in above image
    An Example- Haus is a Shopify store with its homepage on view in above image

    It is the center of attraction for each and every customer. Irrespective of the customer’s mentality, the most essential page that has the highest probability of attracting a customer’s attention is the Homepage. This page can contain a door to all other pages and links. Shopify homepage is also the first page any customer will be introduced to.

    By knowing its importance, Shopify has provided a number of themes and customization options for Shopify users to get their desired results. The homepage allows the user to get the basic idea of products available in their ranges. It can also give other information like ongoing sales, links for other essential pages that customers can visit as a second step, etc.

    The above graph shows the different information that is required on the homepage as per the visitors in percentage
    The above graph shows the different information that is required on the homepage as per the visitors in percentage

    Shopify- Happy Customers Page

    It all comes down to social evidence. It’s a good way of making one feel safe about purchasing from you when they see some folks purchasing from you are pleased and sharing images of themselves.

    A satisfied customer is the best business strategy.
    A satisfied customer is the best business strategy.

    Shopify – FAQ Page

    An Example- The above-shown image is the FAQ page from Shopify store The Candi Factory
    An Example- The above-shown image is the FAQ page from Shopify store The Candi Factory

    Many folks will have concerns about shipments and refunds, so you can include all that in this segment then they can get answers without having to message support. It reduces the workload from responding to multiple emails regarding the same topic, but it is optional.

    Ensure it’s presented simply for visitors and that you can keep all the queries in bold text and all the solutions exactly as they are. If you’ve distinct queries, group them under a header so that it appears to be split into parts.

    Shopify – Contact us Page

    An Example- The above-image is from the contact us page of a Shopify store named The Candy Factory
    An Example- The above-image is from the contact us page of a Shopify store named The Candy Factory

    This page contains contact details such as phone numbers, email addresses, location data, social media URLs, and more. If they have concerns, they wish to learn whom to ask and where they can get answers. The more contact details you could give, the better. It’s basic, and every E-commerce website can include a simple inquiry form on that page alongside all other details.

    Shopify – Policies Page

    More shops should have a user agreement page and a privacy policy. These two are extremely crucial, particularly if you run ads. This page is critical if you’re running Facebook or Google ads. If Fb discovers that you don’t use one of these, they may forbid you to run ads. They’re required to run any Shopify store.

    Writing them will be more difficult because the verbiage will be slightly different. However, Shopify makes it extremely simple. It primarily has layouts created for policy sections, so you don’t get to do much legwork; read through the policy and make modifications that seem vital for your biz.

    Shopify – Collection Page

    An Example- The above image shows the collection page of a Shopify store named ZeroGravity
    An Example- The above image shows the collection page of a Shopify store named ZeroGravity

    This page one will give a clear insight to the customers about what products are available in the store. The main focus of this page is on visualizing different categories of the products as per each store. This page has to be added to provide easy access to customers for different category products.

    Apart from the category, this page also has to include different options mainly filtering options and a guide to other pages. This page can be customized as per the user’s preference, but with only one aim of providing a clear look at the page. This can avoid confusing the visitors and can also increase the chance of purchasing a product.

    Shopify – Product Pages

    The name itself shows the work of the page. But in reality, the actual work of the page is to showcase a product but in a different way. Product pages can help the customers to know about a single product in detail but can also help them with other information like similar products or products falling under the same category but within different price ranges.

    All these can be easily showcased by adding the Shopify product pages in the Shopify store. One can also consider adding these pages in order to simplify the store. As visiting a product page is like a third step after selecting the category to shop from.


    How to Write Product Descriptions for Your Ecommerce Store?
    A product description is a piece of information that describes the product’s features. It helps attract potential customers and thus, boosts sales.


    Shopify – Blog Pages

    An Example- The above image shows the blog page of a Shopify store Bucket Bike
    An Example- The above image shows the blog page of a Shopify store Bucket Bike

    The basic need for adding blog pages in your Shopify store is to increase organic traffic. Each store needs to be marketed in order to gain much popularity and sales. For the same reason adding a blog page can be a great idea.

    Shopify allows easy organization and management of Shopify blog pages. Shopify also allows a number of tools and options for the better management of the page. With all these services, adding a Shopify Blog page is a must for every store if they plan to attract customers by content marketing.

    Other Shopify Pages

    An Example- The above image shows an additional page of the payment plan from a Shopify store Bucket Bike
    An Example- The above image shows an additional page of the payment plan from a Shopify store Bucket Bike

    Multiple pages are essential to incorporate based on what you offer and your sector. You can also consider the following pages while you create your Shopify website.

    Members

    If you’ve more than one member working around the clock, creating a section with a picture of every staff, and their designation and impact on the company, can be a brilliant platform to thank your diligent staff and instill trust in your company. While I don’t advise “inventing” employees, there’s hardly anything inappropriate with highlighting anybody who contributes to the success of your business.

    Functionality

    If your marketing strategy includes any distinctive features, including a membership, it is an excellent spot to clarify your procedure. Other shops use this section to learn how their goods perform, mainly if they are distinctive or intricate. While this data is included on retail sites, creating a dedicated team can be very beneficial in terms of trust-building.

    Shipment

    If you’re trading tangible goods online, several folks will wish to learn how and when their orders will be supplied, so having a section that explains it can be useful.

    Special offers

    A consumer browsing for your brand with the words “special offers” or “vouchers” on a web browser is frequently a final hindrance to the payment page. As described here, some shops post links that cater to these lookups.

    Returns

    This column should likely be with the “should include” list, but because not all Ecommerce retailers are selling returnable goods, I include it here. Utilize it to clarify your return policy, and even when you don’t take back returns. You should also better articulate this policy.

    Why Use Shopify Pages?

    The process of adding pages on the Shopify store: Store setting-Online Store-Pages-Add Page
    The process of adding pages on the Shopify store: Store setting-Online Store-Pages-Add Page

    As previously stated, these sections create a favorable impression of your shop in the hearts of targeted consumers. Your shop can exude a proficient feel when high-quality illustrations are blended with perfect textual material, which, when blended with other aspects of your page, can greatly affect a transformation. It may also raise the effectiveness and notoriety of your webpage, which is generated by search engines.

    The real impact of performance and notoriety rating that are frequently ascertained by individuals assessing sites and deciding if they’ve well-thought-out material is debatable, as with several aspects of SEO. Given the resources needed to deliver creative substance, it’s easy to see how possessing high-quality sections on your page can become extremely relevant.

    Although if SEO experts don’t use the efficiency of these sections at all, it’s important to note the other perks, like gaining buyer trust. This means that possessing these sections won’t impact you either, as they offer useful, well-written material.

    Creating these types of intriguing sections inspires visitors to focus on them, and it’s a wonderful way of signaling to SERPs that your site has high-quality, pertinent goods and material.


    Top 10 Shopify Alternatives with amazing features
    Shopify is a popular platform for building e-commerce sites. Here is a list of Shopify alternatives to be considered in 2022.


    Conclusion

    As a virtual merchant, you must provide your clients with a personalized experience to which they can connect to persuade them to purchase from you. You can customize every aspect of your store with these Pages to focus on making it more user-friendly & consistent with your label. Create these pages in a way you wish to portray your brand to the potential and current customers. I hope this article was insightful to you.

    FAQs

    What are the pages in Shopify?

    In simple words, Shopify pages are the ones that will showcase the Shopify store details on the web page and through which a customer can interact with the store. They are web pages that give out information about the store and also allow the customers to visit the store in detail.

    What pages do you need on a Shopify store?

    The exact need for the Shopify store pages can differ for each individual. However, adding these five pages can complete the basic pattern of a store. They are the homepage, privacy policy page, product page, about us page, contact us page, and marketing page.

    Can we customize pages in Shopify?

    Yes, pages can be easily customized in Shopify.

  • What is Reputation Audit and How you can do a Reputation Audit For Your Brand?

    The reputation of your brand will have a direct impact on your sales. Analyzing what people think about your brand is very important.

    If people are talking negative things about your brand or even worse, not even talking about it then you are in serious trouble.

    Your brand name should generate excitement or a sense of trust in the minds of people.

    Taking feedback, improving your brand presence on the internet and building long-term relationships with your customers are important aspects of any business.

    A reputation audit of your brand will help you to grow your business.

    Don’t know how to do the audit? Keep reading this article and I will guide you through all the steps.

    What is a Reputation Audit?
    Why is Reputation Audit Important?
    Know your Target Audience
    Steps to Conduct a Reputation Audit

    ‌What is a Reputation Audit?

    A reputation audit will help you in understanding what people think about your brand.

    It will give you an in-depth review of where your brand is positioned in the market.

    You will understand the strengths, threats, and weaknesses of your brand.

    You will also get an idea of who your competitors are and how you are performing against them.

    Why is Reputation Audit Important?‌

    If you do a reputation audit you will understand how your brand is communicating with your target audience.

    Gone are the days when marketing was a one-way route. Nowadays, people share their experiences on social media. If you don’t answer their grievances and treat them well your business won’t grow and eventually fall.

    If you understand the relationship between your brand and the audience, you can understand flaws and work on them.

    You can find out why your sales are not going up. You can make effective strategies to skyrocket your sales and improve your company’s presence.

    If your online visibility is low and your reviews online are not good, your company will face a dull future.

    Know your Target Audience‌

    You should know who your target audience is before making the reputation audit. You can look at Google Analytics and other tools to know who your target audience is.

    You should know what your customers want and how you are fulfilling their wants.

    To make things easier for you answer the below questions to know your target audience:

    • My products are made for which age group? OR Who can use my products or services?
    • What is causing my audience to demand those products or services?
    • How is my product helping them?
    • What actions do I expect my audience to take?
    • What audience my competitors are targeting?

    Once you found out who your target audience is ask these questions to niche down:

    • What are the demographics of my audience?
    • What are their interests?
    • Where do they hang out online?
    • Who is the decision maker?
    • What are their income and expenditure?

    If you already have customers to whom you are selling your products you can create survey forms.

    In this way, you will get a better understanding of what your customers want and how you can help them in an efficient way                                                                    ‌‌

    Steps to Conduct a Reputation Audit:

    Think of words that people might use when they talk about your brand. Do a brainstorming session with your employees and then select 15-20 words that are closely related to your brand.

    2)Time to Use Those Words:

    Search those words on Google and check if your business website or your business name is appearing in the search results or not.

    Check the first 3 pages. Review what people are saying about your products or services.

    Also, keep an eye on how many times your website is appearing in the search results.

    Then check out of all those visitors how many people actually click on your Website’s link. You can use Google Analytics for this purpose.

    3)Check Review Sites:

    Hop over to review sites where customers leave reviews about your product and service. Web Pages that appear on page one of Google for your company name or product keywords are very important.

    Check if there are any negative reviews about your products. Understand what is lacking in your product or service.

    Reply to those negative reviews politely. Tell them that you will improve things or explain why that particular thing went wrong.

    Offer them a good reason to try your product or service again. If you have a lot of negative reviews then it is a big problem.

    Understand what are the majority of complaints about (poor customer service, bad product quality, shipping delays, rude staff) and improve those things immediately.

    If there are any negative reviews on an influencer’s website then contact them and thank them for their honesty. Ask them to try the improved version of the product.

    Make sure this time you make them happy and provide them with a memorable experience.

    If they are happy they might write another article praising your products.

    If you find negative reviews in magazines then it is very tough to make magazines change their mind. In this case, make sure other magazines are praising your products.

    4)Use Your Loyal or Satisfied Customers:

    Make sure your loyal or satisfied customers leave a positive review. These reviews should be on Google and various other social media handles. Remember lots of positive reviews will have a positive impact on your brand.

    5)Review Your Social Media Handles:

    Search what people are saying about your brand on various social media handles.

    Nowadays, people tag brands whenever they mention them so it would be easy for you to collect the data.

    Understand for what product or service they are mentioning your brand and how many people engage on your social media handle.

    Read the comments present in your posts. This will help you to get a better understanding of whether people are liking things that your brand is doing or not.

    Check how many times your content has been shared on social media. You can use Instagram Analytics, Facebook Tools, or LinkedIn Automation Tools to get all the necessary data.

    If you have a YouTube Channel check how many views are there on your videos.

    Understand which videos are getting the most views. You can use YouTube Analytics to review these things.

    6)Review Your Collected Data:

    Now, it’s time to review the data that you have collected till now. You remember why we have collected this data right? To understand what people think about your brand across the web.

    After collecting this data you will find yourself in these 4 situations:

    No Web Presence – There is very little information about your brand on the web. People don’t know about your brand.

    In this scenario, your main focus is to create a web presence and interact with customers online.

    Less Web Presence – You do have information about your brand but it is from your website itself. This usually happens when you have recently started to create a presence online.

    You need to make sure customers talk about your brand on various websites and on social media.

    Negative Perception – There is a lot of information about your brand on the internet, but people don’t like your brand. You have tons of negative reviews on various platforms.

    Don’t get shocked or sad. Relax and understand what things people don’t like about your products or services.

    Improve your product and services and you will soon get positive reviews.

    Positive Perception – People are impressed with your services. Everything is positive but don’t get too excited. You need to keep growing.

    Add more features to your existing products. Remember if you are careless, a positive web presence will soon turn into a negative one.

    Conclusion

    As you can see online reputation audit can be very helpful for your business. Most importantly, you can do the audit yourself.

    Remember analyzing your reputation online is as important as other things.

    If people are not talking about your brand online then your business will soon come to an end.

    The market has become very competitive and that’s why you need to be alert all the time. You need to constantly monitor and work on improving things.

    FAQ

    Why is a reputation audit important for my brand?

    A reputation audit will tell you what your target audience thinks about your brand.

    You will understand if your audience has a positive perception of your brand or negative perception. You will also understand where your brand stands in the market.

    Which are the best reputation audit tools?

    Some of the best reputation audit tools are Google Alerts, SEMrush, RankRanger, Social Mention, and SentiOne.

    What is the meaning of reputation audit in simple words?

    In simple words, a reputation audit is a way to understand what people think about your brand.

    Can I do a reputation audit myself?

    Yes, you can easily do a reputation audit by yourself. You don’t need to hire someone as the process is quite simple.

  • Homegrown Fashion Brands Being Embraced Outside of Metropolitan India

    The article is contributed by Shivaani Jain – Co-Founder, TAGGD

    In this age of ‘new kind of fashionable’, it’s no longer uncool to sport homegrown labels. Back in 1991, the Indian economy opened doors and flooded the market with foreign goods. These were mostly lifestyle brands that Indians had long heard about, but never got to sample. Liberalisation also created the conditions for—maybe even inspired—indigenous creators to later prosper at home and also abroad.

    More than 30 years later, from those watershed weeks and months, Indian fashion designers – to name just one creative niche – are now making waves, among local as well as international clients. Once restricted to those with money to spend, fashion has become democratised as it has penetrated non-metropolitan India. And because it is online, it is widely available, accessible and affordable. No wonder it is being endorsed and embraced by millions who reside off the beaten metro track, who crave the same apparel and attire – casual, formal and informal – as their megalopolis-living counterparts, and also the same comforts and indulgences.

    Indeed, the bigger transformation is happening outside of Delhi, Mumbai, and Bangalore. Today, it is small-town India – small in size but certainly not in aspiration – that is shaping the India of the future, in terms of what it buys and even the lifestyle trends to come. So, what a Moradabad, a Coimbatore, a Nasik and a Cuttack thinks today, India will likely think the same tomorrow.

    The changing face of lifestyle

    This is not entirely unexpected, but it has been hastened by COVID-19, a process quickened by families being confined indoors and thus relying on e-commerce to take care of their desires as much as their needs. The pandemic brought home to us that life indeed is short, and we might as well make the most of it while we’re at it. So, if wearing that funky outfit, or that sexy one-piece (designed by one of us) allows us to feel good, why not indulge?

    Unsurprisingly, it’s the digital revolution that has made e-commerce accessible to Tier 2 and Tier 3 markets, thanks to the government’s Digital India initiative. This has enabled fashion and other brands alike to target the country’s non-metro towns and cities as future growth areas while giving the clientele here options besides the tried-and-tested names, and the opportunity to stay in touch with the latest trends in the fashion domain.

    Because, when it comes to fashion, brands and collections are the same almost everywhere, and online shoppers are not guaranteed any exclusivity when they go looking to add to their wardrobes. Hence, now, they are more than willing to try out – and accept – labels that don’t come with the big-city tag, and to experiment with brands that are new to the market, and of which little is known.

    In fact, the very thought of helping homegrown brands from locations off the fashion radar, in towns and cities away from the major urban centers, has empowered patrons in these places to own and wear such labels with pride. And while the brands may lack the staying power and cachet of the top-of-the-line labels, they do understand the power and magic of digital. So, assisted by on-off lockdowns and a population habituated to virtual shopping, they are evolving by adapting to the digital savviness of the consumer as well as the changing face of the industry.

    The success of homegrown brands has been further driven by the ubiquity and high impact of influencers. Alongside, the rise of influencer marketing has given small-city youth a platform to leverage their presence on social media and earn a decent living. Fashion offers rewards as much as it lifts spirits and boosts confidence.


    Top 15 Clothing Franchise Businesses in India in 2021
    Clothing franchise is one of the most lucrative franchise business in India, So here are Top 15 Clothing Franchise Businesses in India you must consider.


    At home with fashion

    The well-heeled and well-travelled may still opt for high-street chains such as Zara, Marks & Spencer or H&M (among many others) but a growing number of Indians are much less hung up about the ‘name’ than their predecessors once were. And the reason behind this change is the fact that there are many more indigenous designers and labels out there, a majority of them boasting creations of great standards, and more than capable of giving British, European and American brands a good run for their money.

    Moreover, these made-in-India brands are nowhere near as overpriced as some of their international counterparts are. In fact, they are very reasonable on the average middle-class pocket, offering fashion and lifestyle that is affordable for you and me.

    The metros may be where all the action is, but hidden from the eyes of many metro denizens is what’s happening in India’s Tier 2 and Tier 3 cities. Already, girls and boys from these urban spaces form a sizeable chunk of service economy across the country. This is a demographic that is growing, and it is one that will constitute a greater part of the workforce of tomorrow’s India. And, as their profiles grow, so do their ambitions. These confident Indians seek nothing but the best—in clothes and accessories, in gadgets and cars, in holidays and experiences.

    There are e-commerce marketplaces and e-retailers successfully catering to and answering this swelling demand. Yet, while women’s wear and menswear might make up the bulk of the sales, Mrs and Mr are just as interested in jewellery, cosmetics and home décor—and when it comes to clothes, their junior or teen daughters and sons don’t want to be left behind.

    It really is a whole new ecosystem – of hip and homegrown fashion and lifestyle brands, and their customers who are looking to keep themselves up-to-date with the latest trends. And in this ecosystem, the fashion influencers are key facilitators, playing an important role by sharing styling ideas and tips—to bring out the best in you, to make you look good.

    Thankfully, gone are the days when fashion in India was a preserve of the elite and the wealthy, and that is surely for the better. Because its increasing inclusivity has exposed the majority of Indians to lifestyle choices they never had. It’s of little surprise, then, that homegrown brands are making a beeline for Tier 2 and Tier 3 cities, for it is here that cash registers are ringing at their loudest. When it comes to fashion, there’s no more happening place in the country than the small-town India of big dreams.

  • Top 6 Public Relations Strategies for Your Business

    Public relations these days is as important as breathing. You need it to survive. In the millennial world, all of us understand the importance and necessity of PR or Public relations. When brands show a great deal of interest in their customers, clientele, followers, employees, stakeholders, and any other people, they retain their trust and loyalty, which helps their business.

    Public Relations Strategies hold huge importance in the survival of businesses and companies today. The person who masters the Public Relations strategies wins hearts and sales.

    The term’ Public Relations’ is quite ironic as Brands, startups, and companies try to establish a ‘Personal Relationship’ with an individual rather than a public one. When they’re successful in doing so, people tend to recall the brand in a time of need, and for you to be in the same league, here are a few handy tips to strengthen your Public Relations and be one of the most memorable brands in the making. Let’s take a look at them.

    You Represent Your Brand
    Be Hilarious
    Do Your Homework
    Be Where Your Customers Are
    Know What Your Customers Want
    Create Memorable Content

    You Represent Your Brand

    If you’re the founder, your company becomes a reflection of who you are. Don’t forget when you’re rich and famous, the media always has their eyes on you. The way you live, talk and treat people is noticed and recorded and it does affect the PR of your company.

    Vijay Mallya was once known as ‘The King Of Good Times’ because he lived his life in a similar fashion. He partied, roamed in mind-blowing expensive cars, and had lavish interests. His brand ‘Kingfisher’ was similar and introduced the party culture in India. Vijay Mallya’s personal life paired with his product attracted the country thus landing his amazing sales and recognition.

    Public Relation Agency Services

    Be Hilarious

    Humour and sarcasm is an amazing way to keep your audience interested. Being funny creates an amazingly light-hearted image of your brand thus allowing more people to gain attention towards your brand. People love to laugh and gossip. Especially about things they aren’t supposed to gossip about. So do induce an element in your personal or brand PR which lets people chuckle and gain you the power of word-of-mouth communication.

    Durex, a company that sells condoms and sexual wellness products does its Public relation quite well. As an example of how being funny can keep your audience engaged with your products, on Father’s day, Durex India posted -“To all those who use our competitor’s products: Happy Father’s Day’’. This light-hearted sarcasm left people rolling on the floor. There will soon be the time they think about the same Instagram post while being in a medical shop and actually increasing the brand’s sales.

    Do Your Homework

    There is no excuse for research. You have to know who you’re dealing with, what they like, their interests, and preferences. When you do your homework research by getting to know your audiences you can easily devise a strategy as to what will attract them the most and then simply tap into that market.

    Let’s take the popular ‘Dream 11’ example. The Founders knew and understood the love for cricket in the hearts of Indians, all they did was create a company that catered to the need of the audience which was to enjoy cricket and also make money. They, later on, devised creative ads that helped to complement their strategy.

    Be Where Your Customers Are

    When you’re done researching the whereabouts of your audience now is the time to reach out to them. You cannot be marketing yourself where you’re not needed. Find out where your audience is and go set up your campaign there.

    Politicians today have switched to social media like Twitter, Facebook, and Instagram to promote their campaigns instead of having a ginormous rally for months. This is because they know where their audience is. Youth and young voters account for 45 million people which resorts to 40% of India’s population approximately. Every youth is actively available on social media so, it is quite easy to find them here and is the best place to market themselves.

    Know What Your Customers Want

    Get to know what your customers want and when you know what they want, and you give them what they want who can dare to stop your sales romance? You’re meeting the needs of your customers, making them happy and that’s all they need, to be happy.

    McDonald realized and understood the customer’s frustration of having to wait 20 mins to get a single meal. Their happy meals weren’t making people happy then, so in order to solve this problem they made sure they increase their efficiency by training their employees to make a burger as quickly as possible while retaining their quality, this attracted a huge number of people and McDonald’s golden arch became famous everywhere.

    Similarly, Mcdonald’s customized its menu as per the country. The ‘Mc Aloo Tikki’ isn’t available largely in foreign countries. Why? Because Indians prefer eating potatoes or chicken rather than beef or bacon. Catering for this need, McDonald sold you their burger. Bingo!

    Create Memorable Content

    How many times have you found yourself randomly singing the lyrics of Washing powder Nirma or MDH Masala? One might remember the Amul Cool ads or Sunfeast biscuits. You love them even though you’re an adult simply because they are memorable and form a huge part of your childhood.

    They make you feel nostalgic and you’re most likely to recommend them to your further generations. This is what makes your content memorable. Brands tend to create ads which are similar to other brands. This does help them to be the topic of discussion for a few days. However, if you wanna stand out, rememberTo be Memorable’.

    Conclusion

    Remember honesty and ethics is one of the prime factors in public relations. Teach your company value and finance. Make it street smart and lovable for all, never forget, public relations takes time to actually give you results. There will be tons of obstacles, there will also be instances where you’d expect everyone to go bonkers over your Public Relation Strategy and you got the opposite results. Hold on, give it another try, and spread love.

    FAQs

    What are the different types of PR?

    There are different types of PR and they are:

    • Media Relations
    • Community Relations
    • Crisis Communication
    • Strategic Communication
    • Public Affairs
    • Online and Social Media Communication

    What is Public Relation?

    Public relations or PR means communication between the organisation and its public to maintain a cordial relationship with them and to have a good public image.

    What are some strategies for Public Relations?

    Some of the strategies for PR are:

    • You Represent Your Brand
    • Be Hilarious
    • Do Your Homework
    • Be Where Your Customers Are
    • Know What Your Customers Want
    • Create Memorable Content
  • List of Startups Funded by Amitabh Bachchan | Amitabh Bachchan Investments

    Startups are gradually increasing in numbers in the world, and the startup ecosystem is flourishing with innovative ideas and efforts. There are investors out there who are ready to put their trust in the dreams of young entrepreneurs and thus are looking for promising startups to invest their funds in. The more innovative the startup, the more investors find it interesting and consider funding it.

    A startup gets more recognition if it’s backed by some celebrity who is influential. It is good for their marketing as well. Many celebs are investing and funding innovative and promising startups nowadays and more or less it is turning to be profitable for those startups.

    One of India’s biggest and most respectable celebrities has to Bollywood Megastar, Amitabh Bachchan. With starring in over 200 films, the Shahenshah of Bollywood is known for his versatile acting and vigorous personality and is critically acclaimed for his works in his films.

    The actor, producer and singer is applauded for starring in films like, ‘Agneepath’, ‘Don’, Pink, ‘Black’ and others. His acting and singing made him the most popular self-made superstar in the Indian film industry. Amitabh Bachchan debuted with the ‘Saat Hindustani’ in 1969 and never looked back. He is a part of this industry for 53 years and has given several hits in his career. He has won countless awards like National Film Awards, Filmfare Awards, Asian Film Awards and others for his performances in his films.

    He is also a recipient of Padma Shri, Padma Bhusan and Padma Vibhushan, the three highest civilian awards in India. Apart from all these, Amitabh Bachchan has shown his interest in a few numbers of startups and has funded them. In this article, we will talk about the investments of the megastar of Bollywood, Amitabh Bachchan. So let’s get started.

    “The best way to measure your investing success is not by whether you’re beating the market but by whether you’ve put in place a financial plan and a behavioural discipline that are likely to get you where you want to go.” -Benjamin Graham

    Just Dial
    Ziddu
    Eduisfun
    Macmerise Celfie

    Just Dial

    JustDial Logo
    JustDial Logo

    Just Dial is a tech company that is famous for its search engine that gives out local search-related services with the help of websites, apps and other platforms to its users in India. The company was founded in the year 1987 by VSS Mani, the headquarters is situated in Mumbai, India. The discovery firm was now got acquired by Reliance Retail.

    Amitabh Bachchan was signed in as the brand ambassador of this local search engine, he can be found in the advertisements highlighting the important features of the search engine. Later in 2013, Bachchan made an investment of INR 6.27 Lakh and in only 7 months, those 6.27 Lakh shares value increased to INR 6.6 Crores.

    Ziddu

    Ziddu Logo
    Ziddu Logo

    The Singapore based company Ziddu was founded in the year 2007, the platform was online cloud storage and sharing solution firm, the company used to make money through advertisement and pay the users who used to share files through this platform. The company has now turned into a solution provider firm empowered by blockchain.

    Amitabh Bachchan invested in this firm in 2015; it was his first investment in an overseas company. The company made news when in just three years; the company’s value increased 70 times more. The company now offers microloans in digital currency. Another masterstroke was when LongFin Corp, a US-based company acquire Ziddu. Amitabh Bachchan’s investment of INR 1.6 Crores turned into INR 112 Crores in just two years.

    Eduisfun

    Eduisfun Logo
    Eduisfun Logo

    Eduisfun is an Ed-Tech startup founded in the year 2014 by Jatin Solanki and Praveen Tyagi, this Ed-tech provides lessons to the school according to ICSE and CBSE curriculum.

    The startup is known for developing one of the high-tech products that are STEPApp, through this learning app, one can study with just a basic smartphone and with low data connectivity.  The app is specially designed for tribal, private and central school students.

    In the year 2019, Amitabh Bachchan invested an undisclosed amount in Eduisfun. It is Bachchan’s first investment in an Ed-tech startup and it is surely not a bad one.

    Macmerise Celfie

    Macmerise Celfie Logo
    Macmerise Celfie Logo

    Macmerise Celfie is a company that deals with licensed merchandise of Marvel, Disney and Star Wars. Apart from these, the firm is also offering merchandise from celebrities, brands and influencers. Those merchandises include Laptop skin, mobile cases and others. Macmerise was Sahil Shan in the year 2019. The headquarters of the company is situated in Mumbai, India.

    The company raised $1 million in 2022. Amitabh Bachchan was one of the investors; he invested an undisclosed amount in this company.


    List of Bollywood Celebrities Promoting NFTs and Cryptocurrencies in 2022
    Cryptocurrency and NFTs have garnered all the craze these days. Hop in to see whether your favourite Bollywood celebrities have launched their NFTs or not.


    Conclusion

    Amitabh Bachchan is a big name in the Indian film industry, and so far, most of the time; he got positive results from his investment. Companies getting funds from him is not only good for the improvement of their company but it also helps in making a good name for the company as it is funded by such an influential person.

    FAQs

    What is the net worth of Amitabh Bachchan?

    The net worth of Amitabh Bachchan is $400 million as of 2022.

    How old is Amitabh Bachchan?

    Amitabh Bachchan was born on 11th October 1942 and is currently 79 years old.

    How much does Amitabh Bachchan earn in a month?

    Amitabh Bachchan earns approximately INR 5 Crores per month.

    What are some of the investments of Amitabh Bachchan?

    Amitabh Bachchan has invested in Macmerise Celfie, Eduisfun, Ziddu, and Justdial.

  • List of Brands Endorsed by Swara Bhasker

    Swara Bhasker is an Indian celebrity. She is best known for her work in Hindi cinema, main productions and starring roles in independent films. She is well known for her roles in Sabhi ki Bajegi band as Jaya in 2013, Tanu Weds Manu Returns in 2015 as Payal Sinha Singh and many other roles in great movies. She has won two Screen Awards and has been nominated for a Film fare Award on three occasions. The reason for her increase in popularity is her being very active on social media about current affairs. She always speaks her heart out without any hesitation which got her into trouble many times. According to media reports, Swara’s net worth is $5million in 2021. Apart from films, she is also making money from many brand endorsements. Recently, Recode, an E-commerce makeup and Skicare brand has chosen her as brand ambassador.

    Brands Endorsed by Swara Bhasker

    1. Tanishq
    2. Fortune Kachi Gani Mustard Oil
    3. Sprite
    4. Iodex
    5. Namyaa Skin Care
    6. Harpic
    7. Reliance Health Insurance
    8. Tinder India

    Tanishq

    Tanishq is an Indian jewellery brand, founded in 1994. Swara Bhasker was seen in Tanishq Diwali Advertisement 2017. She played a role of a typical Indian housewife. The Ad symbolizes the beauty of the relationship between husband and wife. The idea of this advertisement is to show the love of a husband to his wife by gifting her a piece of jewellery on Diwali. She played the role with grace and innocence.

    Fortune Kachi Gani Mustard Oil

    Fortune is one of India’s largest edible oil brands. It is owned by Adani Wilmar comes under Wilmar Internal Limited. Their activities include oil palm cultivation, edible oils refining, oilseeds crushing, consumer pack edible oils processing, merchandising, oleochemicals, biodiesel manufacturing, grains processing, sugar milling and refining.  Fortune Kachi Ghani Oil is rich in Vitamins A, E, Beta Carotene and naturally cholesterol free which makes the food tasty and healthy. Swara was chosen to be a part of this campaign for her fierce looks. She plays the role of a politician who is not afraid of anything and only wants what is best for the people of her constituency by making good choices.

    Sprite

    Sprite is a colourless, lemon and lime-flavoured soft drink created by The Coca-Cola Company. It was first developed in West Germany in 1959 as Fanta Klare Zitrone and was introduced in the United States. It is meant to quench your thirst and refresh your mind. Swara was seen playing a gorgeous violin teacher in the advertisement. She was chosen for this endorsement for her dashing looks and mesmerized the audience by stealing the show with her beauty and talent.


    List of Brands Endorsed by Kiara Advani
    Kiara Advani is an Indian actress who mainly works in Hindi & Telugu films. She is known for her role in MS Dhoni. Here’s the list of brands endorsed by Kiara Advani.


    Iodex

    Iodex is manufactured by GSK Consumer Healthcare India. Iodex Balm is a power-packed formula of 5 natural ingredients – Gandapuro Tel, Pudina ka Phool, Nilgiri Tel, Turpine ka Tel, & Lavanga ka Tel which helps in reducing muscular inflammation & provides effective relief from every type of body pain. This advertisement is about women’s empowerment and social equity. The advertisement starts with Swara playing the role of a classical dance teacher who shares the expenses of the house and helps her husband by being independent suffering from muscle pain. They beautifully captured a woman who wanted to be independent and a loving wife to her husband.

    Namyaa Skin Care

    Namyaa is one of India’s leading feminine intimate and hygiene brands. They develop great skincare products with zero side effects for women. Hygiene should be considered an essential part of everyday life to avoid health problems. Awareness regarding Feminine hygiene in intimates areas and negative social norms regarding feminine hygiene should change. Swara Bhasker is the brand ambassador of Namyaa skincare. She is chosen as the face of the brand as they wanted women to be as brave and beautiful as she is from inside and out. Women should feel empowered and break all the norms regarding the surrounding feminine hygiene.

    Harpic

    Harpic is the brand name of a toilet cleaner launched in the United Kingdom in the year 1932 by Reckitt. This advertisement explains the importance of cleanliness for staying healthy. They made this advertisement based on the Swacch Bharat campaign launched by Narendra Modi prime minister of India in the year 2014 to solve the problems of sanitation and waste management in India by maintaining clean surroundings. Swara Bhasker was chosen for endorsing Harpic  Swacch Bharat’s campaign considering she is a celebrity who has a very active social media life and she shares her opinion on current affairs without any hesitation.

    Reliance Health Insurance

    Health Insurance is a policy that covers medical expenses during emergency medical services or surgical medical expenses. Life is not predictable, Health Insurance policy is a financial backup for unplanned medical emergencies. Reliance Insurance Policy is available for individuals as well as Family Floater Plans, with benefits such as cashless hospitalization, reinstatement of base sum insured, pre and post hospitalization expenses, and numerous other add-on features.

    Tinder India

    Tinder is an online dating app, where you get to choose your date according to your interests, location, and compatibility. Users can swipe left or right to like and match with others. It facilitates the conversation between people only when they like each other’s profiles. It is also a great way to meet people, make new friends and expand your social circle. Tinder has gained the most popularity among teenagers as everybody in recent times wants to try out new things and do new things every day. It helps people who are socially awkward to interact and make themselves comfortable with the opposite person. During recent Covid times, Tinder became a source for social interaction and helped a lot of people to cope with loneliness. Many people who meet their partners from Tinder are very happy and highly compatible. Swara Bhasker appeared in the Tinder India video as she represents every single, confident, independent and successful woman in society.

    Conclusion

    Swara Bhasker was awarded Zee Cine Award for Best Actress in a Supporting Role female in 2012& 2014, Screen Award for Best Supporting Actress in 2014 and Screen Award for Best Actress (Critics) in 2014. She is an inspiration to many girls who dream of becoming an actress and doing big in the industry without any film background.

    FAQs

    How old is Swara Bhaskar?

    Swara Bhaskar was born on 9 April, 1988. She is 34 years Old (2022).

    What is net worth of Swara Bhasker?

    Swara Bhasker’s net worth is estimated to be around $5 million in 2021.

    Which was the first movie of Swara Bhasker?

    Swara Bhasker made her acting debut in 2009 with the film Madholal Keep Walking.

    What are the brands endorsed by Swara Bhasker?

    Some of the brands endorsed by Swara Bhasker are:

    • Tanishq
    • Fortune Kachi Gani Mustard Oil
    • Sprite
    • Iodex
    • Namyaa Skin Care
    • Reliance Health Insurance
    • Tinder India
  • Top 5 Advertisement Wars of the Biggest Brands

    The war between the biggest brands has been going on for a long time now. Today, there are dozens of prominent brands in the market and all seeking the same audience at different levels.

    With the increasing competition in the market, every brand is looking for the best advertising strategies for more customer engagement and traffic. The brands often fight with their competitors through the battle of advertising in order to be on the top.

    This advertising battle between the brands often becomes very serious and brands put their all efforts into bullying the other. And the real purpose of advertising begins here only.

    The battles between the brands are happening for over a decade or more and all these are held publicly. The brands have taken numerous precautions and built their marketing strategies absolutely flexible and strong.

    The battles between the brands are always interesting to encounter. And that’s why in this article, we have presented you with the most interesting and intriguing advertising wars between the brands of the decade. Let’s get started!

    Pepsi Vs Coca-Cola
    BMW Vs Audi
    Microsoft Vs Apple
    Dominos Vs Subway
    Progresso Vs Campbell

    Pepsi Vs Coca-Cola

    Pepsi Vs Coca Cola Ad War
    Pepsi Vs Coca Cola Ad War

    What else do we need to satisfy our thirst when we have coke in hand! But here comes a twist, what to choose between the two biggest cold drink brands in the market? Is it Coca-Cola or should we choose Pepsi? Well, we all are familiar with this confusing situation. But it’s not just us, Coca-Cola and Pepsi are the biggest competitors of each other in the market.

    In fact, it’s quite intriguing, both the brands were established in the late 1800s. Coca-Cola was started in 1886 meanwhile, Pepsi was developed in 1893.

    The battle between these two started when Pepsi shot over Coca-Cola with the “Pepsi Challenge” campaign in 1975. In this campaign, Pepsi offered a free taste to the public and those who liked were given more of the soda.

    The brands fought for more than a decade through numerous advertising battles. Finally, in 2011 when Diet Coke kicked off Pepsi from the second biggest coke brand position and gained the position. But of course, first was always Coca-Cola.

    BMW Vs Audi

    BMW Vs Audi Ad War
    BMW Vs Audi Ad War

    The two most luxurious and distinguished car brands, BMW and Audi are the biggest competitors of one another. Audi and BMW have always given tough competition to each other whether it’s a new car model or an award show. These two have never settled!

    The biggest battle between these two was when Audi launched its ‘Your Move, BMW’ Billboard which was later followed by BMW’s “Checkmate” Billboard which was proven to be even bigger than ever. Their battle grew bigger when Audi, with an R8, placed the “Your pawn is no match to our king” billboard next to BMW’s. On this, BMW responded with “Game Over,” with their F1 car.

    This didn’t come to an end and their battle even went on prints. BMW and Audi’s battle is a never-ending chess game between the two solid and biggest car brands.

    Microsoft Vs Apple

    Why left the tech brand war behind? As we are talking about the biggest brand wars, Microsoft Vs Apple is a popular battle. Microsoft has mocked Apple in a series of commercials.

    Steve Jobs, the founder of Apple has never been a fan of Bill Gates and in fact, Apple has been targeting Microsoft for more than four decades now. On that note, you must remember the biggest advertising war, “Hi I am a Mac, and Hi I am a PC” between Microsoft and Apple.

    Apple aired a commercial aimed at Microsoft in 1984, which showed a hammer throwing guy running through the levels of blank-faced people in grey who were looking at a propaganda screen and destroying it with the hammer. This commercial was referring to Microsoft as mild and conformist and Apple as the new advanced disruptor.


    Top 6 Successful brands that do not Advertise and Probably Never Will
    Have you ever seen an advertisement of Lamborghini or Zara, maybe not because these brands never advertise. So lets look at Top 6 brands that do not Advertise.


    Dominos Vs Subway

    Soon after Domino’s began its oven-baked sandwiches and started promoting them through advertising, a battle initiated with Subway 2-to-1. Dominos started with a blind taste campaign where they let people taste the sandwich and favour them over Subway 2-to-1 sandwich. This became pretty ugly when the Subway team got offended and sent a cease-and-desist letter to Dominos.

    Domino’s responded in a very interesting manner through an advertisement where Domino’s CEO Dave Brandon acknowledged Subway’s letter by oven baking it in the commercial. This became inactive after a few months.

    Progresso Vs Campbell

    One of the biggest advertising battles started in 2008 between Progresso and Campbell. Campbell is an international industry targeted with an ad campaign, directly at Progresso.

    The campaign claimed that the soups at Progresso comprise a huge amount of MSG which is a flavour enhancer, as compared to that of Campbell’s Select Harvest.

    As a response to this, Progresso stated that Campbell’s soul contains around 95% of MSG which puts adverse effects on our health. Progresso advertised this commercial on a full page in the New York Times.

    The battle between these two continued and reached the high-end product by Campbell which concluded a national taste test campaign that showed around 70% of the total customers prefers its soup over Select Harvest.


    Top Ad Jingles of all time – A powerful marketing tool
    Do you remember your last ads jingle? Many people tend to remember ad jingle more than the ad. So, lets look at the Top Ad Jingles of all time.


    Conclusion

    With the immensely growing market and industries nowadays, the competition among the brands is becoming tougher and more challenging. Through advertising, the company needs not only to serve the audience but also, entertain them to have better customer engagement. And when it comes to the biggest brands, one needs to look after all the aspects and bring out the best of services and offerings.

    That’s why they are relying on advertising to impress the customers and bring down its competitors. Stay tuned for more updates!

    FAQ

    Which were some of the biggest brand wars?

    Coca-Cola vs. PepsiCo, Burger King vs. McDonald’s, Microsoft vs. Apple, and BMW vs. Audi were some of the biggest advertisement wars.

    What is the battle of the brands?

    Termed as brand wars, big brands often compete with each other for a specific market segment and on the same market share.

    What are some of the biggest brand wars?

    BMW vs Audi, Pepsi vs Coca Cola, McDonald’s vs Burger King and Samsung vs Apple are some of the biggest brand wars.

  • How Brands Can Leverage Clubhouse – An Emerging Social Media Platform

    The Clubhouse is a social media app that is dependent on audio. It has rooms similar to Facebook groups where people can join and get into conversations with people. The only difference would be that this platform would be more like a group voice call.

    Users need to get an invite from their friends to sign up into clubhouse and their friends should already have an account on the platform. The platform is in its initial stages and works on an invite-only basis.

    You can join any group according to your preference and each group would have different conversations. You can raise your hand and get involved in the conversations by expressing your viewpoints and asking queries. This social media platform has a valuation of about $1 billion.

    The platform has created a lot of hype in the market as each user would get only 5 invites and people have gone crazy for it that they started selling their invites on eBay. This social media platform has helped the brands leverage a lot of opportunities to increase their growth. Below are the ways through which the brands leverage this platform.

    To connect with their customers
    Building brand affinity
    Carrying out product placements
    Educating the customers
    Gathering feedback
    FAQ

    To connect with their customers

    Since clubhouse is an audio platform it helps the brands to connect with their customers. If you are a customer and part of the clubhouse room of a specific brand, you can get into the conversations and listen to the person representing the brand. This will develop a professional and personal relationship with the customers.

    Brands can connect with their audiences by speaking about a specific topic or controversial topics, getting into discussions with the customers and creating an inter-personal relationship. The choice of the topic depends on the brand or their campaign. Clubhouse helps the brands to maintain a good relationship with their customers.

    Building brand affinity

    Once the brands are able to connect with their customers, they will be able to maintain them. During the process of connecting, they can offer extra services where the customers can address their problems and brands being able to give a solution to those.

    It will make the customers feel like they are a part of a community and helps to maintain loyalty and the customers would return back to the same brand for their services. They would have a personal connection towards the brand. It helps in building the brand affinity.


    Guidelines for Social Media Influencers in India
    Digital Media – something that has changed the idea of marketing and advertisingover the decades. It can be safely put that digital media’s growth is that of adorky teenage kid who’s just been hit by puberty. It now has become anindependent platform for digital content creators and advertisers al…


    Carrying out product placements

    Brands conduct product placements through clubhouse. They can again initiate the conversations between their customers. The head of the company can ask the customers about the issues they are facing on a topic which can be related to the services provided by the company.

    Once the customers start expressing their view points and problems, the company can mention their services and how they can help them in solving their problems. In this way brands can conduct product placements and it’s not necessary that product placements are supposed to be visual.

    This can create a situation where the customers feel that as an advice or suggestion given by a person more than advertising a product.

    Clubhouse User Growth Over Time
    Clubhouse User Growth Over Time

    Educating the customers

    Brands are using this as a tool to educate the customers about their products. The brands can provide information about their services and how their services can be helpful to the customers.

    They can provide information about the company, create a story line and make it more interesting or they can come up with creative ways to communicate about their brands to their customers.


    Top 10 Viral Marketing Campaign Analysis and their impact on Startups
    I was spending some time in the virtual world with Facebook[/facebook-ads-dropshipping-business/] today, suddenly there was this offer tobuy some interesting household [/facebook-ads-dropshipping-business/] goods.They seemed reasonably priced too! Then after a few minutes, there was anotheradve…


    Gathering feedback

    Clubhouse are used by brands to gather feedbacks. The customers get an advantage of expressing their grievances and feedbacks directly to the important person of the company rather than trying to contact the telecallers and waiting for them to respond. This makes the tedious task much easier and more effective for the customers as well as the brands.

    The brands would get an idea about the problems faced by the customers and how much is it affecting them. This again creates a personal relationship.

    FAQ

    What is Clubhouse app used for?

    Clubhouse is an audio-only social media app used for sharing constructive conversations.

    What is the valuation of Clubhouse?

    Clubhouse reached a valuation of $1billion.

    Who is Clubhouse owned by?

    Clubhouse was founded by Paul Davison and Rohan Seth and is owned by the Alpha Exploration Co.

    Conclusion

    However, the future of clubhouse is uncertain. The brands may find other ways to leverage the app and work on growing their business and maintaining their relationship with their customers.

    Other social media apps can copy the idea of clubhouse and come up with a replica which would increase the competition. As of now clubhouse is still developing an app for android users. There is a huge potential for this app because of its valuation and high user base.