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Tag: branding

  • Brand Archetypes Ultimate Guide: What is it, History, Types, Examples

    When brands are talked about, there comes a person-to-person relatability that exists through various groups or communities. It’s like there’s a bond. Audiences are so attached to this one brand or company that buying from anywhere else, even with many brands coming into the market every day feels uneasy.

    What could it be that makes the audiences feel very close to this brand? What is it about the brands that don’t shake the feeling off of buying from customers? Well, it sure isn’t just a choice or even logical and not spiritual. What could it be then?

    More than 90% of consumers make decisions about brands are based on the subconscious. The love, the sentiments for this “particular brand” is deep-rooted within the psychology and there’s a 95% probability that everyone is seduced by at least one brand. This is where archetypes come into the picture.‌

    What are Brand Archetypes?
    History of Brand Archetypes
    Types of Brand Archetypes
    Purpose of Brand Archetypes
    What Makes Brand Archetypes So Unbelievably Effective?
    Why Should Businesses Use Brand Archetypes?
    FAQs

    What are Brand Archetypes?

    Brand archetypes are a way of presenting a brand which can be a statement, meaning, behaviour, values, and messages that make the brand more relatable and recognized by the target audience. Archetypes build human-like personas that give brands a personality that the audiences who share similar values can relate to and approach.

    Even the unicorns and the most powerful organizations just didn’t reach the top overnight. Perfect use of effective and efficient strategies into crafting the perfect brand image that attracts and sticks with the audiences is what paid them off. When the companies understand how the brand archetypes work and their importance, building brands is a children’s game.

    History of Brand Archetypes

    Brand Archetypes originated with a psychiatrist named Carl Jung, who worked with Sigmund Freud. He was of the thought that every human has fundamental human needs that are both primitive and instinctual. That everyone is of models, values, and behaviours.

    Archetypes are essentially the combination of wants and behaviours. They are the soul of a brand that’s living and makes the audience relate. Understand the audience and make a brand archetype according to it, make and define the brands so good that the audience forms a relationship with a brand and genuinely cares about it. Archetypes instil humanity in the brands’ vision and mission.

    Types of Brand Archetypes

    The archetype framework identifies 12 different Archetypes :

    Innocent

    Brands with innocent archetypes are honest and pure and are driven with a positive personality towards life’s outlook. Innocent archetypes ignore publicity, are simple, and let the audience explore the business.

    Example of Innocent Brand Archetype – Coca-Cola, Volkswagen

    Sage

    These archetypes recognize and celebrate curiosity, wisdom, and knowledge. Sage brands are truthful.

    Example of Sage Brand Archetype – TED

    Outlaw

    Outlaw archetypes are the harbinger of revolution. Brands of these archetypes provide an introduction to alternative lifestyles and challenge the status quo.

    Example of Outlaw Brand Archetype – Harley-Davidson, MTV

    Explorer

    Brands with explorer archetypes have a thirst for ambition and innovation and are always hungry for self-discovery and adventures.

    Example of Explorer Brand Archetype – Jeep, North Face

    Hero

    Hero archetypes come as the saviour of society. These brands are courageous and triumphant and believe in helping everyone achieve their goals, bring positivity and make the whole world a better place.

    Example of Hero Brand Archetype – Nike

    Lover

    Lover archetypes are sensuous and emotive. It’s all about the relationship with the people, different experiences, work, and favourite places. Lover archetypes are luxurious and come as appreciative for the beauty.

    Example of Lover Brand Archetype – Magnum, Nescafe

    Everyman

    These archetypes show signs of connecting with the audiences on a deeper level. Everyman archetypes just want to belong and don’t expect to be outstanding.

    Example of Everyman Brand Archetype – IKEA, eBay

    Jester

    Jester is about having fun, being energetic and living life at the moment. These brands are cheerful.

    Example of Jester Brand Archetype – M&M, Mailchimp

    Caregiver

    These archetypes are selfless and desire to care for others. Such brand archetypes are generous and compassionate.

    Example of Caregiver Brand Archetype – Campbell

    Ruler

    The ruler archetype is driven by the desire for power, control, has a dominant personality, and is a leader.

    Example of Ruler Brand Archetype – Mercedes Benz, Microsoft

    Creator

    Creator brand archetypes make their trends by tapping into the human imagination.

    Example of Creator Brand Archetype – Sony, Pinterest, and YouTube

    Magician

    These archetypes think outside the box and have aims that are even impossible for others.

    Example of Magician Brand Archetype – Disney, Dyson

    Purpose of Brand Archetypes

    Archetypes are essentially human wants and needs that can be tapped into. These archetypes take the sales and marketing ideas and efforts and turn them into something that the audience can connect with and relate to. They support brand-customer interactions and user experience and relationships. Builds trust and makes a good customer base.

    It adapts to customers’ requirements, desires, and urges. Brand archetypes make the customer think that the brand can help them to achieve their aims and help remove the competitors as they make the business think about the why behind it and what could make it unique and apply it. The ideas and concepts are very unique and important for a brand.

    What Makes Brand Archetypes So Unbelievably Effective?

    Archetypes help in establishing identity as a brand. Today’s brands are mostly defined by partnerships and connections between the audience and the brand. They support product innovation and developments and hold powerful marketing and advertising tools allowing the audiences to tap into the brand exclusively and bring the brand alive in the most unimaginable ways. They accurately place the marketing strategies and make branding and marketing more strong and convincing.

    Still, in today’s era, it is not just sufficient to thrive in marketing and communicating what the brands’ services and products provide. To be successful, brands must have an emotional and sentimental connection with the audiences that encourages brand loyalty and a huge client base. The emotionally connected customers tend to spend more than twice on brands as those who aren’t emotionally connected.

    More than 80% of people promote the brands with their loved ones if they are emotionally connected. This is how the emotional connections strengthen the brands’ value and presence over time and are sometimes even passed down to generations.

    Why Should Businesses Use Brand Archetypes?

    When it comes to businesses, the archetypes help the businesses with what they need the most; individuality, differentiation from others, and sustainability. They give a personalized depth to the businesses making them easy to connect with. This is both intriguing and authentic. They bring fresh and innovative ideas and distinctive customer propositions and regularly challenge the status quo. They help audiences connect to brands personas and clear the focus on customers’ needs and requirements, changing the business course from good to best.

    Conclusion

    Brand archetypes help a brand to create a brand identity. Choosing a brand archetype is hard but choosing one will help your brand to create better relationships with your customers. So, This was the ultimate guide to brand archetypes.

    FAQs

    What are the 12 Brand Archetypes?

    The 12 brand archetypes are The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.

    Can a brand have 2 Archetypes?

    Yes, a brand can have 2 brand archetypes if your audiences are different.

    Who made brand Archetypes?

    Carl Jung, a swiss psychiatrist made brand archetypes.

  • A Fascinating Behind-the-Scenes Look at How Marketers Can Use Instant Gratification as a Tool

    The universe is at Millennials’ disposal 24/7. It’s among the myriad factors why old-school marketing media like desktops are being pushed out in favor of the tiny, more compact smartphone peers. Conventional outbound promotional tactics, like VCR, have become outdated as our technology becomes more advanced and versatile.

    What is Instant Gratification?
    Why isn’t Conventional Branding working?
    How Instant Gratification can be Marketers’ Secret Sauce?
    Is offering Instant Gratification a Con?
    FAQ

    What is Instant Gratification?

    The urge to derive fulfillment immediately, without waiting, is known as instant gratification. For some folks, patience is a tricky concept. It’s due to our innate desire to fulfill our wants. These can be normal needs like snacking or acquiring an item, such as the merchandise you’re offering.

    The rationale behind why we crave stuff now is that not having what we desire drives us to feel upset. As a result, our community and family prod us to build endurance for the opposite, deferring gratification. In the long view, deferring gratification is key as everything of value takes years to grow.

    Why isn’t Conventional Branding working?

    Instant gratification is the reason why. New branding methods have an instant effect on people while still being easier to communicate with. We live in a time where you can order stuff online and have it delivered the next day.

    Millennials have instant access to practically everything. So it’s not readily available, it’s not worthwhile. Traditional marketing might catch someone’s attention, get them to register for something, or even help make a one-time buy. Real victory, although lies in turning prospects into lifetime users, but to do it well, you’ll modify your inbound merchandising plan.

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    How Instant Gratification can be Marketers’ Secret Sauce?

    Instant study

    Millennials aren’t fooled by your claims. They undertake studies as though they were drafting a paper. Before they explore and chat to the unwanted folks, such as your rivals, get the facts to them. Find out the facts of your company available on the internet.

    Predict what information these new clients will uncover and reply to that query before they pose it. Learn their interests, resents, and, then show them that they need your services by offering stuff that tackles their issues. Use a range of tools to earn trust. When people see a message parroted in diverse areas, they are more apt to believe it.

    Optimize checkouts

    People desire now, so Amazon built a one-click buy tool that eliminates the need for folks to affirm stuff throughout the checkout. They just save preset payment and choices, then pick what they want and it’s over.

    At the very least, employ a convenient and easy payment or signup system. Enable the customer to create profiles and enter their billing address beforehand to make it easier for their next purchase. Carefully think about what you’re selling and how you can keep it simple.

    Instant contact

    If you hear back from a client, you should reply within hours, if not mins, to retain their attention. A prompt reply says that you’re available, that you respect them, and that you view them as more than a revenue source.

    Millennials are left high and dry when it comes to traditional ads that have only a linked email or contact line. Instead, shoppers can get a touch of a few mins engagement and quick response to any troubles they have by employing inbound promotional tactics like social media.

    It’s worth noting, though, that the human touch cannot come at the expense of commercial slowdown. When millennials want stuff, they need it now, which we’ve seen.

    Instant time

    With biz-outs, time isn’t a restriction. They’ll only have to reach you when needed. However, you may send them a ‘simply checking in’ text or a piece that connects to things they’ve said to you. Most inbound strategies can keep the conversation going, whereas traditional marketing would often let the bond go away.

    Millennials will determine the fate of consumerism. They’re completely engrossed in their gadgets. If you’re hoping to figure out how to offer more to millennials and depend only on newspaper ads, you’ll need to evolve.

    Is Offering Instant Gratification a Con?

    Sadly, the fast-paced hi-tech era we reside in leads us to seek instant gratification from our gadgets. We feel irritated when there is a wait of several seconds, and the result is that we need all to be done quickly to delight ourselves. It’s an issue. However, when you exploit this innate inclination to your benefit in your promotion, it’s not an issue.

    With several valuable items that your clients must wait for, you can be the one blazing alternative that offers folks what they want right away, which is exactly what they need.

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    Conclusion

    By incorporating these strategies into your branding, you can reap the benefits of innate human urges and wants, while also assuring that your users appreciate working with you. Making it a win scenario and aiding you in growing your brand and fostering connections with clients so that they keep coming back as you introduce new merchandise.

    FAQ

    What is instant gratification marketing?

    When you provide the customers with the feeling of instant satisfaction when they purchase a product from your brand.

    How important is instant gratification?

    Instant gratification can turn your prospect customers into lifetime users.

    Do millennials want instant gratification?

    Yes, millennials have higher expectations for customer experience.

  • How To Perform Brand Audit? | Why Brand Audit is Important?

    A brand audit is the most important way to analyze your business. The position of your brand in the market determines the profit you will make. A proper brand audit helps you in getting familiar with your audience.

    It helps you in understanding those areas of your business where you need to improve. There are various tools by which you can conduct a brand audit. However, before moving on with the steps which can help you do your brand audit, let’s understand what it is.

    What Is A Brand Audit?
    When And Why Is A Brand Audit Important?
    How To Perform Brand Audit?
    Step 1. Construct your framework
    Step 2. Analyse your business
    Step 3. Review your business’s social media reach
    Step 4. Review your sales
    Step 5. Interact with your audience and customers
    Step 6. Know and analyze your competitor
    Step 7. Plan and monitor your steps
    Conclusion
    FAQs

    What Is A Brand Audit?

    Before making any significant changes in your business, you need to know about fitful changes. You need to have proper knowledge about why these changes are necessary. Proper knowledge of the right and wrong techniques and strategies along with reasons is really helpful. If you lack this knowledge, the changes you would make may do harm rather than doing good.

    However, a brand audit allows you to have a detailed analysis of such information. A brand audit is an analytical study that helps you in understanding and determining your position in the consumer market. It is generally a study of your brand and its strengths and weaknesses. It is essential if you wish to grow your business.

    What is brand audit?

    When And Why Is A Brand Audit Important?

    You may ponder regarding why and when is a brand audit necessary. Well, when you see that the success rate of your business is falling, you need to conduct a brand audit. Suppose, you notice that your campaigns are less successful or your sales are falling. In such signs of weakened business moves, you need to perform a brand audit.

    However, you can even perform brand audits if you looking forward to expanding and grow your business empire. Suppose you wish to launch a new product or you’re widening your reach. In such cases too, you can perform the brand audit.

    During a brand audit, three main areas are looked upon. The first of them is internal branding, which refers to the values and motives of the company. The second is the external branding, which includes a logo and other display assets of the business. The third is the customer experience, which is the feedback of the customer.

    How To Perform Brand Audit?

    Most companies often hire brand agencies for conducting an audit of their brand details. However, you can even do it by yourself by following these steps:-

    1. Construct your framework
    2. Analyse your business
    3. Review your business’s social media reach
    4. Review your sales
    5. Interact with your audience and customers
    6. Know and analyze your competitor
    7. Plan and monitor your steps

    Let’s discuss these steps in detail so that you can have diverse knowledge about these steps.

    Step 1. Construct your framework

    This is the first step to a proper brand audit. With the help of mind mapping, you need to analyze the various factors that affect your business. You need to answer the following questions:

    1. What’s the niche of your business?

    2. Are your products related to your niche?

    3. Why customers choose you?

    4. Why should customers choose you further?

    5. Is your performance better in comparison to your competitors?

    The answers will help you have a rough idea about your business and its strengths.

    Step 2. Analyse your business

    Before thinking of making changes, you need to understand the current status of your business. You need to overlook topics such as:

    1. What’s the mission of your business?

    2. What is your strategy of marketing?

    3. What are your USPs?

    4. Who is your target audience?

    5. What is the current reach of your business?

    When you have all these details about the present state of your business, you can move on to the third step.

    Step 3. Review your business’s social media reach

    Analyze the social media reach of your business
    Analyze the social media reach of your business

    The pillars of a business include its website, social media platforms, logo, and others. Your website and social media platforms are the first impressions of your impression. Hence, they should be properly constructed. They should be easily navigable and understandable. Besides these, your content and logo should even be friendly towards your customers. You need to review the following topics:

    1. Is your website friendly to the customer?

    2. Does it have the option of language conversion?

    3. How does it rank in search engines?

    4. Does the logo justify your company’s actions?

    5. Is the tone of your conversation friendly?

    6. Are your click rates higher?

    7. Do you have enough reach on social media?

    8. Are your products being recommended by influencers?

    9. What’s the reaction of your customers?

    A proper analysis of your business pillars will help you understand your business better. It will even help you understand your engagement rate and the reason behind it. Hence, it’s mandatory.

    Step 4. Review your sales

    Reviewing sales is necessary because it helps you to understand why some people didn’t turn into customers. You need to check up the following questions:

    1. If your sales have dropped, then why?

    2. Is your pricing rate unaffordable?

    3. Are your competitors having better prices?

    4. Is your brand not fulfilling the promises?

    On having the answers to these questions, you will have detailed information on the strengths and downfalls of your business. However, this information is from your point of view.

    Step 5. Interact with your audience and customers

    Take customers review
    Take customers review

    Until this step, you had the details of your weaknesses from your side. However, you also need to have the customer’s point of view. This is far more important because you eventually have to serve your customers. You need to interact with your audience and customers. This can be best done by surveys and polls. You can know the exact sentiments of your customers which you can use to improve your reach.

    Step 6. Know and analyze your competitor

    Once you know your business, you need to look at your competitors. You need to observe the strategies used by them. You need to do the following things:

    1. Track your competitor’s keywords

    2. Monitor their links

    3. Monitor their organic visibility

    4. Audit backlinks and other data

    Step 7. Plan and monitor your steps

    Finally, you have reached the final step. You have gathered information about your business and brand. Now, you need to analyze this data while planning your next moves. You need to focus more on the moves of your competitors and plan accordingly.

    After proper planning, you need to implement your ideas and plans. While implementing, you also need to check on the performance of your moves. Note down the changes you notice, and you are done with your brand audit.

    Conclusion

    People often hesitate to conduct a proper brand audit. This is because they are afraid to face the weaknesses of their own business. However, the sickness of your business can’t be solved if you don’t diagnose the issues.

    Brand audit diagnoses the problems behind the staggering growth of your business. However, a brand audit isn’t an easy task. You need to be prepared for toiling hard to get the results. In addition to that, you even need to be honest with yourself and your business. Realize your flaws and work on them. It will pave the path to the success of your business.

    FAQs

    Why is brand audit important?

    Brand audit helps a business to figure out its strengths and weaknesses. It helps in creating opportunities for improvement expand the business.

    When should you do a brand audit?

    Brand audit should be done whenever there are the changes in busines like:

    • Changes in Market
    • Changes in your product/service your business offer
    • Changes in the customer demands
    • Changes in competition

  • How much does these Top 10 Sports Celebrities charge for Instagram post

    Instagram has become to most used Social Media platform in the recent years. Influencer marketing has been increasing and this has been a provided a platform for celebrities and athletes to earn through Instagram and other Social Media platforms.

    We can see a lot of promotions on the social media platforms by the top celebrities and athletes. Let’s look at the article to understand how much these top athletes charge for brand endorsements.

    Cristiano Ronaldo
    Neymar JR
    Lionel Messi
    David Beckham
    Gareth Bale
    Zlatan Ibrahimović
    Luis Suarez
    Conor McGregor
    Virat Kohli
    Stephen Curry
    FAQ

    Cristiano Ronaldo

    Cristiano Ronaldo is a Portuguese football player. He plays for the football club Juventus and is the captain of the Portugal National Football team. Ronaldo is often considered to be the best player in the world and is addressed as one of the greatest players of all time.

    Cristiano Ronaldo has 276 million followers on Instagram and he receives an amount of USD 750,000 per promotion on Instagram.

    Cristiano Ronaldo Instagram Charge
    Cristiano Ronaldo 

    Neymar JR

    Neymar Da Silva Santos Junior is a Brazilian International footballer. He plays for the football club Paris Saint-Germain (PSG) and also for the National Football team of Brazil. He is one of the best players in the world.

    Neymar has around 148 million followers on Instagram and he receives an amount of USD 600,000 per promotion on Instagram.

    Neymar JR Instagram Charge
    Neymar JR 

    Lionel Messi

    Lionel Andres Messi is an Argentine International Footballer. He is the captain of the famous football club Barcelona and Argentina national team. He holds the record of most goals ever scored by a single player. He is also considered as the best player in the world and is addressed as one of the greatest players of all time.

    Lionel Messi has 195 million followers on Instagram and he receives an amount of USD 500,000 per promotion on Instagram.

    Lionel Messi Instagram Charge
    Lionel Messi 

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    David Beckham

    David Robert Joseph Beckham is a former Footballer. He has played for various clubs which include Manchester United, Real Madrid, Paris Saint-Germain, etc. He was also part of the national team of England. David Beckham has 65.7 million followers on Instagram and he receives an amount of USD 300,000 per promotion on Instagram.

    David Beckham
    David Beckham Instagram 

    Gareth Bale

    Gareth Frank Bale is a Welsh International Footballer. He plays for the club Tottenham Hotspur and he plays for the Wales National Football team as well. Gareth Bale has 43.7 million followers on Instagram and he receives an amount of USD 185,000 per promotion on Instagram.

    Gareth Bale Instagram
    Gareth Bale 

    Zlatan Ibrahimović

    Zlatan Ibrahimović is a Swedish International Footballer. He plays for the football club Milan and for the Sweden National Football team. He is known as the best strikers of all time. Zlatan Ibrahimović has 47 million followers on Instagram and he receives an amount of USD 175,000 per promotion on Instagram.

    Zlatan Ibrahimović Instagram
    Zlatan Ibrahimović 

    Bill Bowerman: Co-Founder, Nike | History | Education | Net worth
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    Luis Suarez

    Luis Alberto Suarez Diaz is a Uruguayan International Footballer. He plays for the Spanish football club Atletico Madrid. He also plays for the National Football team of Uruguay. He is one of the best players of his generation and one of the most expensive players in the history of football.

    Luis Suarez has 40.1 million followers on Instagram and he receives an amount of USD 150,000 per promotion on Instagram.

    Luis Suarez Instagram
    Luis Suarez 

    Conor McGregor

    Conor Anthony McGregor is an Irish Professional Mixed Martial Artist and a boxer. He is a former Ultimate Fighting Championship (UFC) lightweight and featherweight champion. He has 39.6 million followers on Instagram and he receives an amount of USD 125,000 per promotion on Instagram.

    Conor McGregor Instagram
    Conor McGregor 

    Virat Kohli

    Virat Kohli is the only Indian Athlete in the top 10 list of the most paid athletes for Instagram posts. Virat Kohli is the Captain of the Indian Cricket Team and is one of the best cricketers in the world. He is considered to be one of the best contemporary batsmen in the world. Virat Kohli has 108 million followers on his Instagram and he receives an amount of USD 120,000 per promotion on Instagram.

    Virat Kohli Instagram
    Virat Kohli 

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    Stephen Curry

    Stephen Curry is an American professional basketball player. He plays for the Golden State Warriors of the National Basketball Association (NBA). He has been regarded as the greatest shooter in the history of NBA.

    Stephen Curry has been named twice as the most Valuable player of NBA. Stephen Curry has 33.3 million followers on Instagram and he receives an amount of USD 110,000 per promotion on Instagram.

    Stephen Curry Instagram
    Stephen Curry 

    FAQ

    Who is the richest athlete ever?

    Michael Jordan, a former 6-time world NBA champion has received unbelievable endorsement deal from prime sportswear companies like NIKE, Chevrolet, among others and is one of the richest athlete.

    Who is the richest sportsman 2020?

    Roger Federer, is the richest sportsman of 2020 with a net worth of $106.3 million.

    What sport gets paid the most?

    Basketball is the highest paid sport with an Average Salary of $4.9 million.

    Conclusion

    The above is the list of top athletes who are earning the most through Instagram.

  • Helppier: Keep Your Customers Engaged And Happy

    An evident sign of changing times is the increasing number of social media users. These users are also customers that engage with your brand and your customers. Hence, it becomes crucial to garnering your customer’s support in order for your business to thrive.

    In an era where users are more aware and demanding than ever before, brands and businesses require something to improve their customer service and engagement.

    This is where Helppier steps in.

    What is Helppier?
    Helppier – Features
    Helppier- Pricing
    Helppier – FAQ’s
    Conclusion

    What is Helppier?

    Helppier is a customer experience tool that will help you create interactive guides and on-page support content for your customers. Not only will you be able to create step-by-step tutorials on your website but also be able to monitor your users’ behavior, create on-product messages, and receive feedback.

    All this without ever learning to code!

    Generating leads and converting them into customers is a process that takes time. You need to be able to address their queries as well as focus on acquiring more users. But, instead, Helppier makes customer engagement a piece of cake by automating the onboarding process.

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    Helppier – Features

    Welcome your customers

    First impressions are always crucial, so make yours count. With Helppier, you can engage with users as soon as they log in to your app. You can send them personalized messages and videos to increase your engagement rate from day 1.

    Automate customer support

    Create mini-tutorials, contextual tips, and walkthrough videos to show new users how to navigate your website and your products.

    Increase retention rate

    Keep your users engaged with a variety of notifications like banners, pop-ups, and product announcements to increase retention and improve conversion rates.

    Canva integration

    Create stunning images on Canva quickly and pull them into your guides built with Helppier.

    Tours & Triggers

    Helppier lets users create multi-page tours to guide your visitors through your website and products. You can also set up triggers and timers to show the guide after a visitor performs a necessary action.

    Comprehensive analytics

    You can easily keep track of in-app message views and see the best-performing ones. Use these reports to improve communication with your customers.

    Helppier - Analytics Dashboard
    Helppier – Analytics Dashboard

    Multi-language support

    You get user guides and in-app messages in 65 different languages that you can translate, with Helppier.

    Team collaboration

    You can invite your team to work with you and understand your customers better. You can define your members’ permission to view, read and edit content as required.

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    Helppier- Pricing

    1 Code – $59.00

    • 3 apps/websites
    • 10,000 Monthly Active Users
    • 1,000 NPS answers per month
    • 10 published guides/messages per app/website
    • 5 step guides
    • 3 months data retention
    • 2 Team members per app/website
    • 3 Languages per app/website

    2 Codes – $118.00

    • 6 apps/websites
    • 25,000 Monthly Active Users
    • 2,500 NPS answers per month
    • 20 published guides/messages per app/website
    • 10 step guides
    • 3 months data retention
    • 4 team members per app/website
    • 6 Languages per app/website
    • Action & Triggers
    • Segmentation
    • Removable Branding

    3 Codes – $177.00

    • 10 apps/websites
    • 50,000 Monthly Active Users
    • 5,000 NPS answers per month
    • 30 published guides/messages per app/website
    • 15 step guides
    • 6 months data retention
    • 6 team members per app/website
    • 10 Languages per app/website
    • Custom Themes
    • Action & Triggers
    • Segmentation
    • Removable Branding

    How to write emails for engagement stage?
    For all the advances in technology we’ve witnessed over the last two decades,the business world still runs on email[https://startuptalky.com/tag/email-marketing/].You don’t even need to cherry pick the statistics. Email wins across virtuallyevery metric: 1. Email marketing drives more conversi…
    StartupTalkyRishabh Rathi

    Helppier – FAQ’s

    Does it work with the RTL website too?

    Yeah, it works for all the websites.

    Is the MAU per website or in total?

    It’s across all the websites in your account.

    Does this work with the WordPress admin dashboard?

    Helppier can be installed on your WordPress website but it cannot be installed from the admin dashboard.

    What is segmentation?

    This features requires a bit of technical know-how to use. With segmentation, you can target specific types of users based on different categories like male/female, or new/old customers etc.

    I’m looking in my account after getting 3 codes, I see that I have an “X” next to tutorial videos, how come?

    At least 5 codes are required to access the tutorial videos feature.

    Conclusion

    Helppier makes your job of engaging with your customers easier especially help them navigate complex websites or web-applications. It lets you create a variety of tutorials that will help you guide your customer.

    This will undoubtedly lead to favorable customer reviews for your brand, and the best part is you don’t need to learn how to code.

    So help yourself by using Helppier! Sign up today.