Tag: branding for restaurants

  • Wow! Momo Marketing Strategy | The Journey From Rs 30,000 to 180 Crore [Case Study]

    WOW! Momo is a quick-service restaurant that is growing rapidly in all parts of India. This is the first and only restaurant with the biggest momo supply chain. In over 250 cities, it offers its momos of various varieties and delicious sauces. Momo is a common dish in Nepal, certain areas of Tibet and India.

    Sagar Daryani and Binod Homagai are the founders and owners of Wow! Momo established the brand in 2008. Both of them studied at St. Xavier College, Kolkata. Their success can be interpreted by the revenue they generated for INR 120 crores for the year 2019.

    The business was initiated with starting investment of INR 30,000 and within a few years, its valuation raised to crores. Wow! Momo extended its franchise in Chennai, Cuttack, Cochin, Rourkela, Puri, Bhubaneswar, Kolkata, Delhi, Mumbai, Gurugram, Faridabad, Ghaziabad, Noida, and Bengaluru. In these cities, it currently has 254 outlets.

    How was Wow! Momo Started?
    Marketing Strategy of Wow! Momo
    Target Customer Base of Wow! Momo
    Expansion Plans of Wow! Momo
    What Sets Wow! Momo Apart from others?
    Reviews of Wow! Momo

    How was Wow! Momo Started?

    Sagar Jagdish Daryani and Binod Kumar Homagai from Kolkata started Wow! Momo. They drew their inspiration from their love of momo’s and dreamt of starting a Momo business.

    Wow! Momo Founders - Sagar Jagdish Daryani and Binod Kumar Homagai
    Wow! Momo Founders – Sagar Jagdish Daryani and Binod Kumar Homagai 

    Sagar’s parents initially invested INR 30,000 and with this money, the founders started their venture. They started it all in a 200 sq. ft. size kitchen with one table and two hired cooks on a part-time basis with a nominal pay. Raw materials were taken on credit from the local grocery shop and this has become their base of emerging business.

    They initially faced various obstacles and challenges because they did not know the modern new concept. But they could achieve 100 crores of revenue with their simple model of momo and marketing strategy.

    Binod Kumar Homgai During  the Initial days of Wow! Momo
    Binod Kumar Homgai During the Initial days of Wow! Momo

    On July 15 Wow! Momo raised their first seed funding of $100 million led by the Indian Angel Network. In addition, in 2017 they raised $440 million led by Lighthouse Funds. The brand was climbing the stair of success ever since and hasn’t looked back.

    Marketing Strategy of Wow! Momo

    Initial Phase of branding Wow! Momo chose the colour yellow for kiosk promotions and to organize marketing campaigns.

    Wow! Momo Kiosk
    Wow! Momo Kiosk

    They used the idea of giving momo samples to their customers which clicked instantly and which helped their sales go up rapidly. Social media platforms like Instagram, Facebook, Twitter, etc. helped in advertising and promoting their brand further with their consumers

    Their unique selling proposition is their pan-fried momo’s. Both veg and non-veg momos are available. A few of their most famous momo’s varieties include steamed momo’s, chicken momo’s, schezwan momo’s and prawn momo’s. They even have a range of momos for vegetarians that is corn and cheese momo’s, mushroom momo’s, etc.

    📃
    ST Mentors Presents: List of Top Courses that will get you a High Paying Job or will help in Upskilling and Boosting Your Income 💵💵 |👇 Check the List 👇|

    List of Courses Curated By Top Marketing Professionals in the Industry

    These are the courses curated by Top Marketing Professionals in the Industry who have spent 100+ Hours reviewing the Courses available in the market. These courses will help you to get a job or upgrade your skills.

    Click Here to Check the list

    Target Customer Base of Wow! Momo

    The target customer base of Wow Momo is students and working professionals. They cater to this particular customer base a lot as Momo is fast easy bite food and extremely affordable.

    Expansion Plans of Wow! Momo

    • The brand also aims to initiate the opening of cloud kitchens to meet its customers online using food platforms like Zomato and Swiggy
    • By 2021, 350-400 outlets were planned and INR 300 crores turnover was also expected in terms of profits.
    • More complex and diverse Momo flavours are also added to the Wow Momo’s menu.
    • More inventions like “chilled momo’s,” gluten-free momo’s for supermarkets, etc. are available in their kits. In particular, in the Middle East, the brand also seeks global opportunities.

    What Sets Wow! Momo Apart from others?

    Wow! Momo competes with street momos vendors who sell momos at a lower price. The high quality, hygiene and different flavours of momos give a competitive advantage to Wow! Momo over the street vendor.

    Momo represents a mix of consistency, flavour and diverse varieties in its exclusive product of diverse momo’s. Nowadays 12 different momo’s flavours are available in 3 types, e.g., steamed, fried and pan-fried momo’s. Flour variants are mostly mainly white and brown.

    Wow! Momo Variety
    Wow! Momo Variety

    They fry these momo’s to give them Indian tastes with various sweet or spicy sauces.

    Furthermore, they have Momo chats, Tandoori momo’s, momo’s fried, Momo Burgers named MoBurg. The company also carries on its menu a special dessert called ‘Chocolate Momo.’

    Want to Work in Top Gobal & Indian Startups or Looking For Remote/Web3 Jobs – Join angel.co

    Angel.co is the best Job Searching Platform to find a Job in Your Preferred domain like tech, marketing, HR etc.

    Click Here to Join angel.co

    Reviews of Wow! Momo

    Wow! Momos use platforms like Zomato, Swiggy and etc., to help their customers to give them helpful feedback and rate their food. This in turn helps customers also to check if the restaurant is good to eat or not. Reviews help to boost the business and interact with customers. It helps to rectify any issues the customers face with quality, service and etc.

    Conclusion

    Wow! Momo’s founders began with an idea and this idea spread throughout the country. Your commitment to work and your passion for your goal set an example for others. The two entrepreneurs of the brand did not think much about failures when they started their business.

    As an entrepreneur of a startup, believing in the idea and its success is more important. The brand has proven to be able to put anyone on a path to success even with limited resources to start with.

    💻
    List of the Best Laptops in India for Office and Personal use

    List of the Best Laptops in India for Office and Personal use

    The List has been curated keeping in mind the requirements for a professional/student which are Performance, Display, Operating system, Design, Ports & Connectivity. So what you are waiting for? Check the list now to find the perfect laptop for yourself.

    Click Here to Check the List

    FAQ

    How was Wow! Momo started?

    Their first outlet was a stall in the supermarket. The founders Sagar Daryani and Binod Homagai would approach every customer with momo samples asking them to try their momos.

    What was the initial investment Wow! Momos?

    The founders had borrowed INR 30,000 from their family initially to kickstart their business.

    What is Wow! Momos unique selling proposition?

    Their unique selling proposition is their pan-fried momos and they have different varieties of momos.

    Who are the competitors of Wow! Momo?

    One of the biggest competitors of Wow! Momo is Roll Mafia.

    What was the origin of Wow! Momo?

    The origin of Wow! Momo’s was in Kolkata. The founders started making momos in a small kitchen which was a garage with an investment of Rs 30,000.

  • How did Barbeque nation witnessed profit even during the Pandemic

    The Casual dining chain Barbeque Nation had posted a profit in the quarterly earnings. The restaurant chain is well known for its buffet business model which focuses completely on dine-in. Let’s look at how Barbeque Nation managed to increase its profit amidst the pandemic and lockdown in the major cities across India.

    Barbeque Nation – Latest News
    Reason Why Barbeque nation witnessed profit even during the pandemic
    How did Barbeque nation survived during the pandemic
    FAQ

    Barbeque Nation – Latest News

    On 24 May 2021, Barbeque Nation had projected a profit of INR 6.1 crore for the March quarter when compared to a loss of INR 27 crore in the previous year. There was a 19 % increase in the revenue from operations of the company which amounted to INR 190 crore.

    The operating profit or the EBITDA of the company had seen a year on year increase of 128 % with margins of 24.8 % which stood at INR 56 crore. The important point to be noted is that the chain’s delivery revenue had seen an increase of 471 % which amounted to INR 28.5 crore.


    Brand Positioning Strategies for Business | How to Make Customers Loyal
    This is the 21st century. You cannot expect a good profit unless customers thinkabout you. Although there is nothing like negative marketing, you still have tomake people think about you. It can be anything. They just have to think aboutyour brand. And all this comes under the term “brand positio…


    Reason Why Barbeque nation witnessed profit even during the pandemic

    The Barbeque-Nation Hospitality has developed an integrated digital ecosystem which had proved to be beneficial during the pandemic. The company has been able to widen its reach and capture new customers as they have invested in their delivery with their dine-in business model.

    The company had focused on continuously investing into the digital platforms of their business which provided the firm with an additional revenue source. The company’s own digital asset contributions had provided a revenue of 24.7 % and the delivery business has grown 6 times compared to the previous year.

    Yearly Net sales of  BARBEQUE-NATION HOSPITALITY LTD
    Yearly Net sales of BARBEQUE-NATION HOSPITALITY LTD

    Failed Startups In India | Why Indian Startups Are Not Successful
    Sustaining a startup is perhaps the most difficult phase for any entrepreneur.While everyone advocates entrepreneurship as a shortcut to mint money and get rich [https://startuptalky.com/richest-person-india-list/] scheme, the uncertainty andconstant pressure to perform is a huge responsibility e…


    How did Barbeque nation survived during the pandemic

    The managing director of Barbeque Nation Hospitality Kayum Dhanani had conveyed that this year has been challenging for the restaurant chain due to the lockdown in many cities but they have adapted to the lockdown and restrictions by introducing a new product called Barbeque in a box.

    He said that the product was introduced keeping in mind the pandemic and the lockdown. He added that this could become a successful product as they have a strong digital presence in their own app as well as third party websites and operators.

    The CEO of the company had commented that amidst the lockdown and the pandemic restrictions Barbeque Nation has emerged to come out of the difficulties faced. He added that as the restrictions have been reduced and the stores being opened there have been customers coming into the outlets as well as the delivery of products going on hand in hand.

    He added that the restaurant chain would focus on building the delivery business and it is expected to grow double by the end of 2022.

    FAQ

    Who is the CEO of Barbeque Nation?

    Rahul Agrawal is the CEO of Barbeque Nation.

    Who is the owner of Barbeque Nation?

    Kayum Dhanani is the owner of Barbeque Nation.

    Is Barbeque Nation an Indian company?

    Yes, Barbeque Nation is an Indian company.

    Conclusion

    Barbeque Nation is planning to continue its position as a casual dining and delivery business with cost optimization, growth in delivery segment, strong cash flow segment and market penetration strategy. The top priority of the company is to provide maintain employee wellbeing and the safest environment for the guests.

  • Entrepreneurship and Building a Restaurant Branding among tough competition: Shreya Sabharwal

    The road to entrepreneurship is often a deceitful path filled with unexpected hindrance, roadblocks and complications. There are lot of sleepless nights, planning, consistency and funding that goes into being an Entrepreneur. Successful restaurant branding can make your eatery stand out. Yet despite all these hardships, everyone wants to be an entrepreneur but Entrepreneurship and taking risk is not everybody’s cup of tea.

    Whether you’re opening your very first location or considering a rebranding effort, strong restaurant branding is more crucial to your bottom line than ever. Even if a restaurant has a recognizable logo or a catchy tagline, failure to understand what drives customers can create roadblocks to success. Restaurant marketing ideas and trends are not that easy to implement.

    Strong restaurant branding efforts will affect everything from customer loyalty to your ability to expand into a regional or national franchise. And while how you target your customers might change over time, finding strategies to show your diners who you are as a company will help you stand out from the crowd for years to come.

    Many young college graduates jump into an entrepreneurial world carrying an aim to make Millions, but they forget that they need to grind themselves for years to become a successful one.

    As Entrepreneurship is not about being rich in a day instead it’s about building a solution from scratch.

    One needs to have a certain mindset to be a successful Entrepreneur and most importantly “just be ready not to give-up”, the only golden rule of Entrepreneurship. It’s a proof that you do not need college degrees to make your business successful. Instead, you need a holistic approach to learning. Be a lifelong learner and learn from any source you can come across. Rather than trying to learn everything about everything, you should focus your efforts on a specific subject and become an expert in that domain.

    With this dream which I used to see day and night, I started my journey quite early when I was just 21 years, it’s always better if you have a supportive family and an incessant attitude which keeps you going. I have seen so much and gained a lot in such a short span of time. While I decided to pursue the path of Entrepreneurship and took risk by starting my own venture, there were numerous challenges came in between but I followed my instinct and faith instead of choosing a comfortable job and constant income.

    10 Most Profitable Franchise In India | Best franchise to own in India
    India is the third-largest consumer in the market, globally. While one can startvarious business ideas at a young stage, franchising in India is one of the mosteminent ways to start own venture ranging from automobiles, beauty, fast food,education, and wellness, postal and delivery, fashion, and …

    How it All Started?

    I was always a party person and while I used to go out I realised one thing which stayed in my mind forever and gave a birth to a business plan.

    Our creative agency is based in Delhi/Bangalore that works exclusively for restaurant marketing and we give 360-degree marketing solution to the restaurants and help them to turn it into a brand.

    While I started my journey, I was all alone but in a short span of time, I have built a team of 20 young creative minds and together we are helping brands to recite their stories. We are with the brands from the very beginning and works on the minute details and work on the loopholes which is unseen and gets avoided by the owners.

    When the food outlet/restaurant enters into the market or plans to expand, we come up as the consultants and work on the strategy of the launch and help the brands to expand in the market by using various strategies be it launch, events meet ups, social media or Public Relation. We provide 360 degree solutions and work on the strategic marketing, so our clients could get seamless start in the market.

    We are perfecting our services every stretch of the inch and still evolving, the company now specializes in Marketing and PR handling for restaurants and hotels. I believe, “if any brand gets proper guidance it will significantly increase the brand recognition and will sustain in the market in the long run. The communication and engagement is entirely important and we play as the communication strategist or Image consultants for our clients.”

    It is an extreme honour for us to be one of the most promising company, surviving in the restaurant industry. Though it has been immensely challenging yet with the strong thoughts and progressive mind we have successfully made our name in the Industry and we have created a milestone by making our client’s portfolio of 120+ in a year. We, at Square Fork, keep on implementing new strategies to ensure all the clients get maximum outcome from the services being provided by us.

    Although most large organizations and startups focus on sales numbers (quantity) but we have a different take on things. Young entrepreneurs should go for quality rather than quantity. This word also reflects the line someone said, “Quality is much better than quantity. One home run is much better than two doubles.”

    Give attention to detail, aim for perfection and deliver a quality product to your customers. Square Fork sums it up brilliantly as “Design is not just what it looks like and feels like. Design is how it works.” When you manage to achieve this feat, sales numbers will increase automatically.

    I believe as a young women entrepreneur, I could be some amount of an inspiration to all those youngsters who are timorous and apprehensive of trying. I would say, Everybody wants to be their own boss but to start your own business, you need a lot, one needs load of patience and persistence, with tenacious mind and soul and that different concept of business which makes you different at some point from the existing players in the market.

    24 Restaurant Marketing Ideas and Trends that Actually Work!
    Food industry is one of the heavily crowded and therefore a competitiveindustry. Some restaurants are making great profits while some are losing thegame. One of the major reasons for the failure of any startup, especially arestaurant or food startup [/tag/food-startups/], is not knowing how to ma…

    Never get tired of those umpteen trials but wait for that one success and I am telling you success will surely come to your way if you won’t give up. Do not be bothered by initial setbacks and learn from your mistakes. Be proactive when doing market research and see how future consumer needs are going to change and what kind of products will be required to fulfil those needs. If you can get do this accurately then you’ll definitely have an upper hand over your competitors.

    ” Take calculated risks to help your start up take giant leaps towards business success. Lastly, treat every day, as if it is your last because this will make your fearless.”
    -Shreya Sabharwal

    Talking about Square Fork’s growth Shreya said – I have a clear vision of taking this business to an International level in next 5 years and we will expand our services to other industries as well as I have that strong faith in me and my team that we will be able to prosper into a bigger brand name in the forthcoming years.