StartupTalky

Tag: branding

  • Marketing And Branding Opportunities On Shark Tank India: Analyzing The Exposure And Branding Benefits For Businesses Featured On The Show

    What if you can obtain a single TV spot and turn your struggling business into a household name overnight? That’s the magic of Shark Tank India. 

    Not just this, the show offers something more substantial. What? you may wonder.

    1. Unprecedented exposure and 
    2. Ability to build a solid, trustworthy brand

    Shark Tank India is not only where entrepreneurs share their stories, pitch to investors, and establish brands. It’s a space where stories are shared, relationships are forged, and brands are established. The show is rife with ardent pitches and emotionally resonant backstories that grab millions of viewers and provide a platform for startups to make their presence felt and establish belief among audiences all over the country.

    This blog examines how Shark Tank India is transforming the way startups brand and market themselves and how companies, both funded and not, reap tremendous returns from being on the show. We shall delve into the reasons why Shark Tank India is more than a reality television series. It is a branding goldmine with real-life examples and case studies.

    The Unique Branding Platform Provided by Shark Tank India

    Visibility and trust are two of the most important things when it comes to building a brand. Startups get a once-in-a-lifetime opportunity to leverage both in Shark Tank India. The show is not just a pitch competition; it’s a dynamic platform for entrepreneurs to show off their products, share their stories, and connect with millions of viewers across the nation. The branding benefits can’t be denied, whether or not a deal gets done. Here’s how Shark Tank India creates a branding ecosystem that fuels business growth:

    Nationwide Visibility

    What if you could have your brand shown to millions of viewers across the country in prime time? Shark Tank India has that power. The show has a massive viewership and very high TRPs, and it catapults niche startups into the limelight and provides them with the kind of exposure that traditional marketing is unable to achieve.

    Once struggling for attention in crowded markets, startups are now suddenly getting noticed. Television combined with the engaging format of Shark Tank India makes obscure businesses recognizable brands. For example, a startup that sells eco-friendly tableware had its web traffic increase tenfold after its pitch aired, and orders came pouring in from cities they had never targeted before.

    Being on national television isn’t just a moment in the spotlight; it’s a leap forward in brand awareness that would take years and a hefty marketing budget to reach otherwise.

    Social Media Amplification

    Shark Tank India’s impact doesn’t end when the cameras stop rolling. It’s social media that amplifies the buzz to a completely new level. The show produces a digital ripple effect, with trending hashtags and viral memes spreading like wildfire across platforms.

    This momentum is used by startups to engage with their newly expanded audience on Instagram stories, reels, and Twitter threads. 

    The numbers on this social media buzz are nice, but it’s the conversations that start that are important. Every mention becomes an opportunity to grow; influencers, journalists, and even competitors amplify the visibility.

    Establishing Credibility and Trust

    Being featured on Shark Tank India is a stamp of credibility in the eyes of customers, investors, and partners. It raises startups and presents them as businesses that you should pay attention to. Just the fact that you are associated with the show means that you have a viable idea and the will to scale.

    The phrase “As Seen on Shark Tank India” is not just a marketing tagline. It’s a trust builder. It’s used by startups to validate their brand and open up new markets, partnerships, and investor interest. For example, a skincare brand that didn’t get funding on the show saw sales jump 200% in the weeks after. Why? The audience trusted the brand because they saw it vetted by industry-leading Sharks.

    This credibility extends beyond customers. Startups that are featured on the show are viewed as worthy of attention by partners, distributors, and even venture capitalists who reach out post-air to explore opportunities. Regardless of what happens in the Tank, the exposure alone can ripple and lead to long-term success.

    Who is the Richest Shark in Shark Tank India? | Net Worth of Entire Cast of Shark Tank India
    Check out the Shark Tank India Season 4 judges net worth. Discover who is the richest shark, their fees, and detailed information about the entire cast of Shark Tank India judges. Get to know about the net worth of all sharks.
    StartupTalkyDamini Bhandary

    Branding Benefits Beyond Funding

    When startups pitch on Shark Tank India, the focus isn’t only on their product or service but also on their story, vision, and brand identity. It’s not just about securing a funding deal. The show becomes a catalyst for many businesses to grow and reach audiences they couldn’t even dream of before. However, the branding benefits don’t stop at the Tank — it reaches millions of viewers and changes public perception. Let’s dive into how this exposure serves as a game-changer for startups:

    Free Advertising Equivalent

    Running a prime-time national television ad is like appearing on Shark Tank India, but without the cost. This is marketing gold for startups operating on limited budgets. It allows businesses to show their product, explain why it’s valuable, and reach millions of potential customers in a few minutes.

    For example, a 30-second national TV ad can cost lakhs of rupees. On Shark Tank India, startups get extended airtime and the emotional pull of their backstories, founder struggles, and live product demonstrations. 

    A great example is a vegan snack company whose episode on their website increased traffic by 300% — the equivalent of what they’d spend years of traditional advertising to achieve.

    This free advertising equivalent allows startups to save big on marketing and enjoy the fruits of national-level visibility.

    Public Perception Shift

    The transformation in how the public looks at startups is one of the biggest branding wins from Shark Tank India. The show humanizes entrepreneurs, not just their products, but the work, the dreams, and the sacrifices that go into them. These journeys are emotionally relatable to viewers who connect with them and make founders relatable rather than faceless businesses.

    For example, a women-led skincare brand took off when the founders shared their story of how they struggled to balance family responsibilities with growing their business. Audiences resonated with this authenticity, and it spurred a wave of brand loyalty and social media followers. Customers don’t simply see a product anymore. They see a story they want to support.

    The emotional connection that startups establish with their audience allows them to build long-lasting relationships with their audience so that their brand stays memorable even after the episode airs.

    Expansion Opportunities

    Shark Tank India exposure doesn’t just increase sales. It creates new opportunities. The ripple effect of being on the show is huge — it could be attracting investors who didn’t appear on the show, working with influential brands, or exploring new markets.

    For instance, let’s say a regional snack brand didn’t get funding but was noticed by a national distributor after their pitch aired. The distributor recognized the brand’s story and product potential and joined hands with the startup to take the brand to new heights across India.

    Startups also find new customers and collaborators, creating a network that can help them scale beyond their original vision and beyond investors. 

    Controversies Surrounding Shark Tank India: Delving into Criticisms of the Show | Shark Tank India Controversy
    Explore the controversies and criticisms surrounding Shark Tank India, from investment decisions to biases, and how they impact the show’s credibility and audience perception.
    StartupTalkySakshi Jadhav

    Case Study: Hammer

    Hammer Lifestyle Website
    Hammer Lifestyle Website

    When D2C brand Hammer Lifestyle, which sells modern gadgets, became a talking point on Shark Tank India, it was more than a pitch. It was a national launch. This FMEG (Fast Moving Electronic Goods) brand, which focused on wearables, grooming products, and accessories, quickly became a household name, and even small-town startups could dream big and get bigger.

    Hammer was growing steadily, but before appearing on Shark Tank, they were not visible, and their story was never heard by a larger audience. It offered them an unparalleled opportunity to not only display their products but also tell their story to millions.

    Let’s break down how Hammer leveraged this opportunity to transform its trajectory:

    From Under the Radar to the National Stage

    Hammer had the kind of exposure most startups can only dream of, appearing on Shark Tank India. It wasn’t just a pitch to the Sharks; it was a pitch to the whole country. This newfound visibility increased their monthly website traffic from 50,000 visitors to more than three lakhs. Viewers found resonance with the buzz around their story and their product offerings, making Hammer a modern, reliable, and aspirational brand.

    Skyrocketing Sales and Retail Partnerships

    Shark Tank didn’t just increase website traffic; it had ripple effects. The association with the show helped Hammer open doors to partnerships with the likes of Croma, Reliance Store, and Lulu Group, which helped them reach a wider offline market. However, their sales took a sharp upsurge at the same time, with a surgeon major e-commerce platforms like Amazon, Flipkart, and Nykaa.

    Hammer generated 30 lakhs in website revenue post-telecast and began scaling aggressively, reaching two crores in monthly revenue in six months. The fact that they can hang onto the momentum says a lot about how Shark Tank fame can accelerate growth.

    Credibility and Consumer Trust

    The biggest branding benefit Hammer received was credibility. The founder also noted that people were amazed when they learned that a brand that came from a small town could make it this far in just three years. The Shark Tank India association not only gave a layer of trust to the brand, but also made Hammer a brand that could compete with the international players in the tech as well as lifestyle market.

    Hammer carved out a niche by focusing on cream segment products like smartwatches and electric toothbrushes, which fit into the vision of reimagining lifestyles in India. The combination of this focus on quality and the trust we earned from Shark Tank led to a loyal customer base who were willing to support them on their way.

    Aiming for New Heights

    Shark Tank isn’t the end of Hammer’s story. Now, the brand is setting ambitious targets—30 crores in revenue for FY23 and 50 crores for FY24, which shows that the exposure from the show is not limited to just some momentary fame. This is a foundation for long-term growth with strategic decisions and a clear vision.

    Shark Tank India isn’t just a platform to get funded, it’s a launchpad to tell your story, build trust, and go exponential. The show is a one-of-a-kind opportunity for startups with limited marketing budgets to show off on the national stage, and Hammer’s success proves just what’s possible.

    Top Startups That Got Rejected in Shark Tank India
    Shark Tank India business reality show gave great deals to some startups and refused many. Here are top startups rejected in Shark Tank India.
    StartupTalkyMuskaan Kapoor

    Case Study: Auli Lifestyle

    Auli as in Shark Tank India
    Auli as in Shark Tank India

    Auli Lifestyle, a homegrown Ayurvedic skincare brand, made its way to Shark Tank India and has made an impression. Auli Lifestyle was founded by Aishwarya Biswas who brought in a vision of blending Ayurveda and modern skincare to disrupt the cosmetic industry. The brand’s story is a symbol of the growing demand for chemical-free, swadeshi products in a market that’s flooded with foreign brands.

    The Deal That Changed It All

    Aishwarya had pitched Auli Lifestyle on Shark Tank India, asking for INR 75 lakhs for 4% equity. However, the Executive Director of Emcure Pharmaceuticals, Namita Thapar, invested INR 75 lakhs for 15% equity after a long negotiation and a heartfelt discussion. Other Sharks were hesitant, but Namita was convinced by Auli’s vision and Aishwarya’s determination, and the deal was sealed with her rock-solid belief in the Ayurvedic segment.

    Aishwarya’s pitch not only got funding but also struck a chord with millions of people across the country. It wasn’t just an investment. It was a statement of a brand dedicated to improving the lives of people with natural, green products.

    About Auli Lifestyle: The Ayurvedic Promise

    Auli Lifestyle is an Ayurvedic cosmetics company that specializes in products that promise not only beauty but also skincare that truly nourishes. The brand’s tagline could very well be ‘Look 20 at 40’ because their products are meant to rejuvenate your skin, making it wrinkle-free, smooth, and youthful. Auli has built over 15,000 loyal customers with a gross profit margin of 80% and an impressive customer retention rate of 57%.

    They sell their products to a modern, health-conscious audience, utilizing word of mouth, social media, and e-commerce platforms, which together make up 75% of their sales. Auli is a standout brand in the Ayurvedic skincare market because of its commitment to quality and authenticity.

    Shark Tank’s Ripple Effect

    Auli Lifestyle made its appearance on Shark Tank India and became an overnight sensation. It resonated emotionally with viewers and exploded on social media. This newfound visibility opened doors for the brand:

    • Global Recognition: Invitation to participate in international expos and events.
    • Media Features: Amplification of their credibility in top-tier lifestyle magazines.
    • Sales Growth: A sharp increase in revenue and customer acquisition post-show.

    Auli Lifestyle’s case is a testament to the fact that a well-told story can be a game changer. Aishwarya’s emotional pitch and authentic narrative resonated with the Sharks and the audience because personal conviction and passion are the way to take a brand to new heights.

    With Shark Tank’s boost, Auli Lifestyle is on its way to achieving its goal: Ayurvedic brilliance redefining India’s beauty standards and redefining the way we think of skincare. It’s not just a brand. It’s a movement towards chemical-free, swadeshi, and sustainable beauty.

    List of Namita Thapar Investments | Startups Funded by Namita Thapar of Emcure Pharmaceuticals
    Namita Thapar is Emcure Pharmaceuticals’ Executive Director and Shark Tank India judge. Check out the entire list of Namita Thapar’s investments in startups here.
    StartupTalkyBharath

    The Shark Tank Effect

    Pitching on Shark Tank India is more than just pitching. It’s a platform that transforms startups into household names. The show presents entrepreneurs with a rare chance to present their vision to millions and get validation from industry veterans. The real magic starts after the pitch, though: startups use the exposure to build unforgettable brands. To help aspiring entrepreneurs learn from the success of Shark Tank startups, here’s how you can sharpen your marketing and branding strategies.

    The Power of Storytelling and Relatability in Branding

    Stories matter, not just products. Entrepreneurs who tell their story: the good, the bad, the passion, the vision—create a narrative that speaks to potential customers in a way that is personal and real. Authenticity, trust, and long-lasting connections are built on a compelling story.

    Using Recognition as a Validation Tool

    Recognition from reputable platforms or institutions validates a business’s credibility and potential. Regardless of whether it is an award, media feature, or investor endorsement, these milestones help build trust with customers, collaborators, and stakeholders.

    Negotiations Must Be Agile

    Negotiation flexibility can lead to valuable opportunities. Adaptable entrepreneurs who find the right balance between short-term compromises and long-term vision often secure partnerships that help them grow and scale faster.

    Leveraging Networks for Growth

    Capital is not always more important than strong networks. By collaborating with mentors, investors, and industry leaders, there are opportunities like better supply chains, market access, and partnerships. These relationships can be built and nurtured and can have a huge impact on a business’ trajectory.

    Building a Scalable Business Model

    Sustainable growth is built on scalability. The businesses that are more likely to attract investment and achieve long-term success are businesses that plan for expansion across demographics or geographies while maintaining efficiency.

    Authenticity Resonates with Customers

    Today’s consumers want brands that are honest and transparent. Staying true to core values and keeping a clear mission can help build strong loyalty and develop a long-lasting emotional connection with the audience.

    Adaptability in a Competitive Market

    Agility is required in a dynamic market. In the startup world, you have to be responsive to customer needs, industry trends, and competitor strategies. Innovation and a customer-first mindset is a constant and businesses are always relevant and competitive.

    Metrics Speak Louder Than Words

    To earn trust from investors and customers, you need strong financial metrics and measurable growth. Insights into profitability, revenue trends, and market potential.

    Conclusion

    In conclusion, Shark Tank India is far more than a TV show—it’s a transformative platform that can turn a fledgling startup into a national brand. The show provides startups with unparalleled exposure, credibility, and the ability to connect emotionally with millions of viewers. Whether or not they secure a deal, the branding opportunities are vast. From skyrocketing website traffic to viral social media campaigns, businesses gain not just customers but also valuable partnerships, retail opportunities, and investors who see the potential beyond the pitch.

    The key takeaway for entrepreneurs is the power of storytelling and the emotional connection that can elevate a brand. The brands that resonate with their audience—whether through authenticity, passion, or relatability—are the ones that stand out. Shark Tank India has proven time and again that when entrepreneurs share their vision with conviction, it creates a ripple effect that can propel them to new heights. For startups looking to make their mark, the exposure, trust, and credibility garnered from the show are invaluable assets that set them up for long-term success in a competitive market.

    FAQs

    How can startups use Shark Tank India for marketing their brand?

    Startups can use Shark Tank India to showcase their brand to a wide audience, gain visibility, build credibility, and attract potential customers and investors.

    How does appearing on Shark Tank India impact a company’s visibility?

    Appearing on Shark Tank India boosts a company’s visibility by showcasing it to millions of viewers, increasing brand awareness and attracting customers, investors, and media attention.

    How does Shark Tank India help startups reach their target audience?

    Shark Tank India helps startups reach their target audience by providing national TV exposure, showcasing their products to potential customers, and creating buzz through media and social platforms.

  • Unlocking Marketing Potential: Leveraging Online Influencers, AdTech Innovations, and the Power of Social Media

    The process of developing a brand cannot be completed without advertising. Enthralling commercials have the power to leave a lasting impression on customers. Companies can promote their products and services and solidify their position in the market through advertising. Innovative, creative, and able to attract and fascinate the target audience are general characteristics of effective commercials. By 2028, the Indian advertising business is expected to reach Rs 1,544.07 billion, according to a survey.

    Amazing ads have been shown to people throughout the years; for example, the “Just Do It” campaign by Nike, the “Palace-Tera Dil Roshan” campaign by Happydent, and the “Dimaag Ki Batti Jala De” campaign by Mentos are all great examples of how advertising can make people remember brands and their products.

    The advertising industry has experienced a seismic shift throughout the years, adjusting to new forms of media, consumer habits, and technology. There has been a dramatic shift in advertising from the era of traditional print ads to the digital age. Newspapers, magazines, and billboards used to be the main forms of print advertising. As radio and television became more commonplace in the latter half of the twentieth century, broadcast advertising became increasingly prominent. To attract customers through auditory and visual channels, businesses began making catchy jingles and advertisements. The proliferation of digital advertising can be attributed to the new advertising channels made possible by the digital revolution. When marketers realized they could reach consumers online as well, display advertisements, SEM, and social media ads all took the stage. Technological developments in the last several years have propelled targeted advertising to the forefront.

    Utilizing Online Influencers to Up the Game
    AdTech Holding the Aces
    The Rise of Social Media as a Trustworthy Resource

    Utilizing Online Influencers to Up the Game

    Even though the definition of an “influencer” is up for grabs in a world where everyone from Jaya to Jerry thinks they’re an influencer, numerous brands are bringing online personas to television. Subtly hinting at potential influencer marketing trends, marketers are implementing techniques. Spending on influencers could increase by 70-100% this year, according to media sources, and it’s interesting to note that it’s not limited to the digital realm. Nowadays, it’s not uncommon for a famous face from a viral video to make an appearance during a commercial break. Furthermore, not a single “freaky” algorithm is involved.

    Several news outlets have reported that the main benefit of these internet celebrities is their relatability. Moreover, people increasingly use Google to search instead of examining the portfolios that casting directors present. Influencer marketing on television is also said by industry professionals to be a cost-effective strategy. Not only do they know what they’re doing for brand businesses, but they also price less than a B-list Bollywood actor and throw fewer tantrums.

    Value of the Advertising Industry in India From 2016 to 2022, With Estimates Until 2024
    Value of the Advertising Industry in India From 2016 to 2022, With Estimates Until 2024

    AdTech Holding the Aces

    Third-party service providers mostly make AdTech decisions, meaning which technologies to deploy. Although it’s still a small market, the ‘client direct’ segment of the AdTech industry is on the rise. Various entities, such as holding companies and independent agencies, remove the advertiser’s marketing department from the decision-making process.

    Because of the recession‘s increased scrutiny of advertising budgets and the fact that the underlying technologies are no longer amenable to outsourcing on the same scale, advertisers must stay abreast of developments in the AdTech industry. While the aforementioned third parties may have the necessary expertise, financial clout, or other advantages to make decisions on the advertiser’s behalf, the latter would do well to question the reasoning behind such decisions or even take the lead in making them. This would give the former more agency and transparency.

    The Rise of Social Media as a Trustworthy Resource

    One of the most reliable marketing strategies in the modern era is social media. Companies nationwide are starting to see the unrealized potential of these modern marketing platforms. These enable firms to connect with clients on a personal level; they are virtual, accessible, and inexpensive. There have been projections that the direct-to-consumer sector will surpass $100 billion by 2025’s end. Certainly, there is zero tolerance for mistakes or misunderstandings in this direct-to-consumer model. Also, it makes sure that reviews and feedback are honest, which is great for product creation and improvement.

    But here’s a critical issue that needs fixing. The traditional methods of doing business are still the preferred choice of small firms in tier-2 and tier-3 cities. They see social media as a passing trend. They must realize that social media’s influence will only grow in the years to come. Therefore, they need to be digital and social media savvy if they want to stay in business because those are the foundations of every successful enterprise nowadays.

    The aforementioned changes show that the advertising industry in India is undergoing a technological transformation. Because of this, it is also well-positioned to offer several chances to everyone involved. Therefore, its expansion could be seen as a major turning point for this industry.

    The Rise & Future of Indian AdTech Industry
    The AdTech industry is growing at a fast pace in India, So let’s dive deeper to understand the rise and future of the Indian AdTech industry.
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  • Top Practical Tips to Help Boost Your Brand Visibility

    Picture this: you have an amazing product or service, but for some reason, it’s not receiving the attention it deserves. It’s a tale as old as time, and something that hundreds of brands struggle with.

    In a world where competition is intensely fierce (especially in the online sphere), standing out of the crowd can be a pretty challenging task. So, what’s the secret to ensuring hard work and efforts don’t go to waste? Well, it’s got everything to do with brand visibility. Brand visibility is the art of making your brand not just seen, but remembered and chosen amidst a vast sea of options.

    Here are 6 practical tips to get you started on your brand visibility journey.

    Utilize Custom QR Codes On Packaging
    Optimize Your Website With SEO Keywords
    Leverage Social Media
    Partner With Like-Minded Influencers
    Master Your Email Marketing Strategy
    Run Contests & Giveaways

    Utilize Custom QR Codes On Packaging

    One of the easiest ways to boost your brand visibility is to make use of a custom QR code generator. In doing so, you’ll be able to generate unique codes that can be printed or stuck on, product packaging, promotional material, or business cards. In a world where Instagram gratification reigns supreme, custom QR codes enable your customers to quickly link to your website, giving them instant access to special promotions and other useful online content that will enhance their overall experience of your brand. It’s a simple, effective and cost-friendly strategy. What’s not to love?

    Optimize Your Website With SEO Keywords

    We’ll let you in on a little secret: optimizing your website with SEO keywords is THE best way to propel brand visibility to new heights. Okay, maybe it isn’t that big of a secret, but you’d be surprised at how many brands still lack on this front. Think of keywords as the tasty breadcrumbs that lead potential customers to your site. By using relevant keywords in your product descriptions, meta tags, and content, you can boost your search engine rankings and ensure your site reaches the widest audience possible.

    Oh, and the good news? There are dozens of keyword research tricks and software tools at your disposal. Keyword tools in particular are an investment you’ll be sure to enjoy a healthy return on for years to come. These nifty resources offer a database of search terms and volumes, allowing you to identify the most effective keywords to reach your intended audience.

    Leverage Social Media

    With billions of users scrolling through social media feeds every second of the day, it’s safe to say that social media offers unparalleled potential for brand awareness. And if your brand isn’t already on social media or using it to its full advantage, you’re seriously missing out. Whether it’s Instagram, TikTok, or Facebook, leveraging various social media platforms is one of the most effective ways of reaching the widest audience possible.

    So, make it a point to post regularly, respond to comments, and craft engaging stories and reels that encourage your followers to like, comment, and share. The more engaging your content is, the wider your organic reach will be.

    Partner With Like-Minded Influencers

    In this day and age, people are much more inclined to trust a brand or product when it’s recommended by someone that they trust. So, If you’re looking to maximize your brand’s reach, partnering with like-minded influencers can be a total game-changer.

    Truth be told, finding your footing in the world of influencer marketing is also easier than you may expect it to be. Start by researching influencers who resonate with your brand values and target audience. Once you have a rough idea of who you’d like to partner with, reach out and be transparent about your expectations for collaboration. Not everyone you reach out to will be interested in partnering with you, and that is okay. At the end of the day you want to collaborate with influencers who genuinely love and want to promote your brand, so make it a point to prioritize quality over quantity.

    Master Your Email Marketing Strategy

    If you’re looking to boost brand awareness, few things are as effective as a killer email marketing strategy. Whether you’re using MailChimp, ActiveCampaign, or any other email marketing platform, the secret lies in crafting compelling, personalized content that provides value to your subscribers.

    Whether it’s new promotions, exclusive content, or limited-time offers, each email marketing campaign should be a valuable interaction. The truth is there is a lot to cover when it comes to mastering email marketing and we would need more than just a few lines to cover it all.

    Run Contests & Giveaways

    Have you ever participated in online giveaways and content? This effective strategy seems to be popping up everywhere, and for good reason too: it’s one of the best ways for brands to engage their audience and boost visibility. And the good news is that your brand can do the same.

    If there’s one thing we all have in common, it’s that we all love a freebie. So, by running contests and giveaways that require participants to follow your accounts, share posts, and tag friends, you can significantly amplify your reach. It’s a win-win situation that won’t cost you more than one or two products but will leave a lasting impact on your reach.

    And there you have it — 6 practical tips that will help you boost your brand visibility and take your business to new heights. At the end of the day, it’s not about spending thousands of dollars on complicated marketing campaigns. Rather, it’s about taking full advantage of strategic approaches that put your brand at the forefront. All the best!

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  • How Branding and Marketing Can Help Your Online Business Grow

    This article has been contributed by Divanshi Gupta, Director, The Marcom Avenue.

    Starting a business or growing an existing one requires marketing and branding. Like two sides of a coin, these two factors complement each other, guiding businesses towards success. Though often used interchangeably, branding and marketing are distinct forces, each playing a pivotal role in the growth journey.

    While marketing lays the foundational framework for reaching out to potential customers and cultivating leads, branding infuses profound meaning and resonance into the company’s offerings, forging a connection with the audience. The synergy between branding and marketing is a symbiotic relationship that fuels business growth. Together, they possess the prowess to unlock previously untapped avenues for business expansion, amplifying market presence, and cultivating unwavering customer loyalty.

    It’s all about understanding how the combined forces of the two factors can unlock growth for the business.

    Establishing Brand Identity
    Utilizing Content Marketing
    Embracing Social Media
    Harnessing the Power of Influencer Marketing
    Establishing Partnerships
    Counting on Online Solutions to Increase Scalability

    Establishing Brand Identity

    It is the story that sets a business apart from its competitors and resonates with its target audience. A compelling brand identity fosters recognition, trust, and loyalty, paving the way for long-term growth.

    To create a strong brand identity, it’s essential to conduct thorough market research to understand the customers’ needs and desires. Research by Zippia suggests that about 82% of customers prefer brands they trust, and 83% prefer brands they share values with.

    Armed with this knowledge, companies can shape their brand narrative and craft a consistent brand image across all touchpoints, including websites, social media platforms, packaging, and customer interactions.

    Utilizing Content Marketing

    Content marketing is an important aspect of modern marketing strategies, helping businesses engage with their audience and build brand authority. The right and relevant content can educate, entertain, and inspire, establishing businesses as industry thought leaders.

    According to research by Demand Metric, Content marketing generates over 3x as many leads as outbound marketing and costs 62% less.

    Another research by CMI states that 74% of marketers say that content marketing helps educate the audience, and 66% say that it helps build loyalty with existing clients/customers.

    By leveraging various content formats, such as blog posts, videos, infographics, and podcasts, online businesses can organically attract and retain a loyal customer base.

    Embracing Social Media

    Social media platforms have revolutionized the way businesses interact with their customers. Establishing a strong presence on social media is no longer an option but a necessity for online businesses seeking growth.

    Platforms like Facebook, Instagram, Twitter, and LinkedIn offer opportunities to connect directly with the target audience and humanize the brand. According to Hootsuite’s Digital Trends Report 2022, over 4.74 billion people across the world use social media, and over 93% of internet users are social media users.

    Embracing social media not only enhances brand visibility but also facilitates real-time customer engagement and valuable feedback.

    Harnessing the Power of Influencer Marketing

    Influencer marketing has emerged as a highly effective strategy for reaching and influencing niche audiences. Partnering with influencers whose values align with the brand allows businesses to tap into their dedicated following, instantly expanding their reach.

    According to the Influencer Marketing Benchmark Report 2023 by Influencer Marketing Hub, 23% of people intend to spend more than 40% of their marketing budget on influencer campaigns. This highlights the power of influencer endorsements to drive brand awareness and sales.

    Establishing Partnerships

    Strategic partnerships can amplify the impact of both branding and marketing efforts. Collaborating with complementary brands can create a win-win situation, broadening the customer base and enhancing brand credibility.

    By forging mutually beneficial alliances, businesses can tap into new markets, access shared resources, and reinforce their brand positioning.

    Counting on Online Solutions to Increase Scalability

    To facilitate seamless growth, online businesses must leverage modern technology and digital solutions.

    Scalable e-commerce platforms, customer relationship management (CRM) systems, and marketing automation tools are invaluable assets for streamlining operations and enhancing customer experiences.

    Utilizing online solutions not only enhances operational efficiency but also enables businesses to adapt quickly to changing market trends and customer preferences.

    To Conclude

    Today, the world is saturated with countless online businesses vying for attention. Effective branding sets a business apart from the crowd by highlighting its unique attributes and value proposition. It helps create a distinct identity that customers can identify with and relate to in a sea of competitors.

    Marketing strategies, when aligned with the brand’s uniqueness, amplify this differentiation. Whether through content marketing, social media, or influencer partnerships, marketing channels become avenues to showcase the brand’s distinctive qualities and carve out a niche in the market.

    In the fiercely competitive business world, the interplay between branding and marketing emerges as the catalyst for exponential growth. By uniting branding and marketing, businesses can create a powerful and resonant presence that not only attracts customers but also keeps them coming back for more.

    As a result of this symbiotic relationship, the coin of growth spins ever higher, allowing those who invest in branding and marketing to achieve new heights of success.

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  • How to Increase the Likability of Your Brand and Content?

    Likability is an important factor in building a successful brand. Customers are more likely to continue doing business with and recommend a brand that they like. In today’s competitive market, it’s important for companies to differentiate themselves and build strong, likable brands that resonate with their target audience.

    In today’s competitive marketplace, building brand likability is more important than ever. A likable brand can differentiate itself from competitors, build customer loyalty, and drive sales and revenue. But how can a brand build likability with its target audience? In this article, we’ll explore the various factors that contribute to brand likability and offer tips on how companies can create a likable brand.

    What Is a Brand?
    Importance of Brand Likability
    Role of Branding in Building Likability
    Ways to Increase Brand Likability and Content Reach
    Role of Social Media in Building Brand Likability
    Role of Customer Experience in Building Likability
    Impact of Likability on Customer Loyalty
    Brand Likability Example

    What Is a Brand?

    A brand is a combination of a company’s name, logo, and messaging that is used to identify and differentiate the products and services it offers. A strong brand can help a company stand out in the marketplace, build customer loyalty, and increase the perceived value of its products and services.

    Importance of Brand Likability

    Brand likability is the extent to which a brand is perceived as appealing and enjoyable by its target audience. A likable brand can have a number of benefits for a company, including:

    • Increased customer loyalty: Customers are more likely to continue doing business with and recommending a brand that they like.
    • Higher customer satisfaction: Likeable brands tend to have higher customer satisfaction levels, which can lead to increased customer retention and positive word-of-mouth marketing.
    • Improved brand image: A likable brand is often perceived as more trustworthy and credible, which can enhance its overall image and reputation.
    • Greater market share: A likable brand can differentiate itself from competitors and may be more successful at attracting and retaining customers.
    • Increased brand value: A likable brand can be more valuable to a company, as it can drive customer loyalty and positive word-of-mouth marketing, which can lead to increased sales and revenue.

    Role of Branding in Building Likability

    Branding Elements Contributing to a Brand’s Likability
    Branding Elements Contributing to a Brand’s Likability

    Branding plays a significant role in building likability for a company and its products or services. Here are a few ways that branding can contribute to a brand’s likability:

    • Brand name: The name of a brand can be a powerful tool in building likability. A memorable and unique brand name can help a brand stand out and be more memorable to its target audience.
    • Brand logo: The visual identity of a brand, including its logo, color palette, and fonts, can also contribute to its likability. A well-designed logo can help a brand stand out and be more visually appealing to its target audience.
    • Brand messaging: The messaging and language that a brand uses in its marketing and communication efforts can also impact its likability. A clear and consistent brand message that resonates with its target audience can help a brand connect with its customers and build likability.
    • Brand values: The values that a brand stands for can also impact its likability. Brands that align with the values and beliefs of their target audience are often more likable and can create a sense of connection and shared purpose.
    • Brand personality: The personality of a brand, or the way that it is perceived by its audience, can also impact its likability. Brands that have a strong, distinct personality that resonates with their target audience are often more likable.

    Ways to Increase Brand Likability and Content Reach

    Here are a few ways in which you can make your brand and content more likable:

    Be Authentic

    Show your true personality and values in your content. People are more likely to connect with and like brands that are genuine and transparent. Being authentic as a brand can help you connect with your audience and build trust and credibility. You can be transparent with your audience, clearly define brand objectives, and practice what you preach.

    Show Your Human Side

    Let your audience see the people behind your brand. Share personal stories and experiences, and don’t be afraid to show vulnerability.

    Provide Value

    Offer valuable information, tips, or resources to your audience. Whether you’re a business or an individual, people are more likely to like and engage with content that helps them in some way.

    Be Consistent

    Consistency in your messaging and branding helps build trust and credibility with your audience. It is an important factor in building a strong and effective brand. It’s important for companies to be consistent in all of their branding efforts in order to build trust and credibility with their customers and enhance the overall customer experience.

    Engage With Your Audience

    Respond to comments and messages, and make an effort to interact with your followers. This helps build a sense of community and makes your brand more likable.

    Use Humor

    Humor can be a great way to connect with your audience and make your content more likable. However, be mindful of your audience and make sure that your sense of humor aligns with their values and preferences.

    Be Positive

    Positive energy is contagious, and people are more likely to like content that is uplifting and positive.

    Remember that likability is subjective, and what works for one brand or audience may not work for another. It’s important to test and experiment to see what resonates with your particular audience.

    Role of Social Media in Building Brand Likability

    Leading Social Media Platforms Used by Marketers Worldwide
    Leading Social Media Platforms Used by Marketers Worldwide

    Social media is an important tool for building brand likability. Here are a few ways that brands can use social media to connect with their audience, increase content reach, and build likability:

    1. Engagement: Social media is a great platform for brands to connect with their audience and engage with them. Brands can respond to comments and messages, ask for feedback, and ask questions to encourage interaction and build likability.
    2. Storytelling: Social media is a powerful tool for storytelling. Brands can use social media to share personal stories, experiences, and behind-the-scenes glimpses that help build a sense of authenticity and connection with their audience.
    3. Humor: Humor can be a great way to connect with an audience and make a brand more likable. However, it’s important for brands to be mindful of their audience and ensure that their sense of humor aligns with their values and preferences.
    4. Authenticity: Social media can be a great platform for brands to show their true personalities and values. Brands that are authentic and transparent on social media are often more likable.
    5. Customer service: Social media can also be a useful platform for brands to provide customer service and address any issues or concerns that their customers may have. This can help build likability by demonstrating a commitment to customer satisfaction.

    Overall, social media is a powerful tool for building brand likability. By using it to engage with their audience, tell stories, use humor, be authentic, and provide customer service, brands can build strong, likable brands that resonate with their target audience.

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    Role of Customer Experience in Building Likability

    The customer experience with a brand plays a significant role in building likability. Here are a few ways that the customer experience can impact a brand’s likability:

    1. Quality of products or services: Customers are more likely to like a brand that offers high-quality products or services that meet or exceed their expectations.
    2. Ease of use: Brands that make it easy for customers to use their products or services are often more likable. This can include factors such as clear instructions, intuitive design, and responsive customer service.
    3. Responsiveness: Brands that are responsive to customer needs and concerns are often more likable. This can include things like timely responses to customer inquiries and prompt resolution of any issues that arise.
    4. Personalization: Brands that personalize the customer experience, such as by remembering their preferences or offering tailored recommendations, can be more likable. This can create a feeling of connection and relevance for the customer.
    5. Consistency: Brands that are consistent in their messaging, branding, and customer experience are often more likable. This helps build trust and credibility with customers.

    Overall, a positive customer experience can be a key factor in building likability for a brand. It’s important for companies to focus on delivering a high-quality, personalized, and consistent customer experience to build strong, long-term relationships with their customers.

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    Impact of Likability on Customer Loyalty

    Likability is an important factor in building customer loyalty. Customers are more likely to continue doing business with and recommend a brand that they like. Here are a few ways that likability can impact customer loyalty:

    • Positive associations: Customers who like a brand are more likely to have positive associations with it. This can include things like feeling good about supporting the brand or feeling a sense of connection to the brand’s values.
    • Emotional connection: Likeable brands often create an emotional connection with their customers, which can drive loyalty. Customers may feel a sense of belonging or attachment to the brand, which can make them more likely to continue doing business with it.
    • Trust and credibility: Likeable brands are often perceived as more trustworthy and credible, which can help build customer loyalty. Customers are more likely to continue doing business with a brand that they trust and believe in.
    • Positive word-of-mouth: Customers who like a brand are more likely to recommend it to others, which can help drive customer loyalty and attract new customers.

    Overall, likability can be a powerful driver of customer loyalty. Brands that are able to build strong, likable brands that resonate with their target audience are more likely to build long-term relationships with their customers.

    Brand Likability Example

    Airbnb Introduced Bélo: The Story of a Symbol of Belonging

    One example of a brand that has successfully built its likability is Airbnb. Airbnb is a company that allows individuals to rent out their homes or apartments as vacation rentals. Here are a few ways that Airbnb has built its likability:

    • Authenticity: Airbnb has positioned itself as a platform for people to share their homes and experiences with others, emphasizing the personal and authentic aspects of travel. This has helped Airbnb connect with its target audience and build trust and credibility.
    • Community: Airbnb has built a strong sense of community among its users by encouraging hosts and guests to review each other and by featuring local experiences on its platform. This has helped create a feeling of belonging and connection among its users.
    • Responsible travel: Airbnb has also positioned itself as a company that promotes responsible and sustainable travel, which has helped it appeal to socially conscious consumers.
    • User-generated content: Airbnb has leveraged user-generated content, such as photos and reviews, to showcase the unique and authentic experiences that its users have had on the platform. This has helped create a sense of community and authenticity.
    • Personalization: Airbnb has also invested in personalization, using data to recommend personalized experiences to its users and allowing them to search for specific types of properties and experiences. This has helped create a feeling of connection and relevance for its users.

    Overall, Airbnb’s focus on authenticity, community, responsible travel, user-generated content, and personalization has helped it build a strong, likable brand that resonates with its target audience.

    In today’s competitive market, building a likable brand is more important than ever. Customers are drawn to brands that they connect with and that align with their values and preferences. By focusing on authenticity, value, engagement, and other key elements, companies can build strong, likable brands that stand out and drive customer loyalty.

    Remember that likability is subjective, and what works for one brand or audience may not work for another. It’s important for companies to test and experiment to see what resonates with their particular audience.

    Ultimately, building brand likability is about creating a positive, authentic, and valuable experience for customers. By focusing on the customer experience and consistently delivering on their needs and expectations, companies can build strong, likable brands that drive customer loyalty and success.

    Conclusion

    In conclusion, building brand likability is essential for companies looking to stand out in the marketplace and build long-term relationships with their customers. By focusing on factors such as authenticity, value, and customer experience, companies can create a likable brand that resonates with their target audience. Remember to be consistent and authentic in your branding efforts, and don’t be afraid to experiment and test different approaches to see what works best for your audience.

    FAQs

    What is a brand?

    A brand is a combination of a company’s name, logo, and messaging that is used to identify and differentiate the products and services it offers.

    What is likability in marketing?

    Brand likability is the extent to which a brand is perceived as appealing and enjoyable by its target audience. Likability is an important factor in building customer loyalty.

    How can I make my brand and content more likable?

    Ways to increase brand likability and content reach are:

    • Be Authentic
    • Show Your Human Side
    • Provide Value
    • Be Consistent
    • Engage With Your Audience
    • Use Humor
    • Be Positive

  • How Companies Use Green Marketing Strategies For Their brands?

    In 2022, we are living in an Era of Climate Change. It is a well-known fact that people are now becoming more concerned about environmental issues. The awareness of sustaining the environment has risen to a global level. Human beings all around the globe are thinking of being kinder to the planet and considers pollution of all type (air pollution, plastic waste, global warming, food waste, etc.) as a major threat to the environment around us.

    In a small initiative towards our mother planet, people have been showing interest in buying products or engaging in purchasing services that are eco-friendly and have less or no impact on the environment, even if that product or service would cost them a little more. For example, people are more comfortable paying high prices for organic cosmetics than the ones that are cheap but processed chemically. On a similar note, organic products, or services that have negligible impact on the environment tend to experience high demand from their customers or users.

    Catching on to the trend, organizations have started utilizing sustainable approaches to their business models and aim to contribute to societal goals through Corporate social responsibility because these factors determine the future of their organization.

    Green Marketing Strategies

    Importance of Sustainability and Corporate Social Responsibility for Businesses Worldwide
    Green Business Model
    Benefits of Associating Brands with Ecology
    Green Marketing Strategy and Its 4 P’s

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    Importance of Sustainability and Corporate Social Responsibility for Businesses Worldwide

    Sustainability and Corporate Social Responsibility for Businesses
    Sustainability and Corporate Social Responsibility for Businesses

    The world has arrived at a point where the climate is a matter of concern and needs to be dealt with seriously. The heatwaves around the globe and scarce natural resources are already the signs of it getting worse day by day even after prolonged healthy ways of sustainability. This proves that we need to do even more of what is already being done. We must accept the fact that we caused the climate crisis and need to incorporate a changed, rather much more productive business model to be a thrust for good in the world.

    Sustainability is utilizing resources in a way that not only fulfills the needs of the present generations but is also sufficient for the coming generations and thereafter. Utilization along with preservation is the key to gaining sustainability.

    Corporate social responsibilities are the policies and practices incorporated by the organization to leave a positive impact on the world. These are ethically oriented practices that reflect accountability and commitment to the well-being of society.

    Businesses need to combine environmental sustainability as well as their social responsibility in their business models to create something that is not only beneficial for them in monetary terms yet additionally profitable for the people, society, and the surrounding at the same time. Even consumers nowadays want to associate themselves or build a transactional relationship with organizations that are eco-friendly in nature. They think that their actions make a difference, in other words, they feel when eco-friendly companies are prioritized over others, they are not only taking the initiative to protect the environment themselves but also pushing other organizations in doing the same.

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    Green Business Model

    Green Business Model
    Green Business Model

    As the name suggests, it refers to new, innovative, and eco-friendly ways of leading a business that is not only suitable for the present generation yet additionally builds a sustainable environment for the coming generations as well. To incorporate a green business model, companies adhere to certain practices that are fruitful for the environment around them. A few basic ways in which companies could frame their policies in the context of the green business model are:

    • Recycling of their products and materials used,
    • Substitution of unwanted or toxic elements,
    • Reducing the ecological footprint,
    • Focusing more on environmental values than on economic benefits,
    • Utilizing renewable energies,
    • Adhering to Corporate Social Responsibility,
    • Reducing expenses on plastic packaging, transportation, and energy and water usage.

    Benefits of Associating Brands with Ecology

    Brands with Ecology
    Brands with Ecology

    There are a lot of monetary as well as psychological benefits to the green business model. The below-mentioned points are a few reasons for incorporating businesses with an ecological marketing framework:

    • Businesses get an opportunity to take positive action concerning the environment.
    • The business is regarded as a progressive and revolutionary brand
    • They become more trustworthy in the market in no time
    • They tend to attract the section of customers that are eco-friendly and are highly concerned with protecting and preserving the natural environment. These customers have a willingness to spend more to be ethical towards society.
    • Associating business models with ecological aspects is an amazing way to differentiate a particular business from competitors in the market.
    • The brand always stays on top in the market, as organic products nowadays have a high demand. This ultimately benefits the organization in rapid growth.

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    For example, there are a lot of leading shampoo brands such as Sunsilk, Clinic Plus, Head & Shoulders, etc., available in the market, but the ones that have just entered the business, like WoW, Mamaearth, and Khadi have been proclaimed as a much trustworthy brand than the former by the same customers despite being costly and have encountered a rapid growth within a couple of years. This is sole because they have focused on delivering organic materials.

    Green Marketing Strategy and Its 4 P’s

    Green Marketing Strategy and Its 4 P’s
    Green Marketing Strategy and Its 4 P’s

    A marketing strategy is a plan that resembles the vision and goal of an organization and is reviewed on an annual basis. Whereas the green marketing strategy plan focuses on developing a market plan that only maximizes the profits for businesses yet additionally works with principles and policies that are sustainable for the environment.

    There are a few key elements of a green marketing strategy:

    • The goal of the business: To develop a green marketing strategy, the mission and vision of the organization should be lined up to plan out things in the most appropriate way possible.
    • The objective of the business: The objective of the business ought to be stated very clearly and should cover the goals as well.
    • Strategies and Plannings: After the goals and objectives of a business are formulated, the most important that comes is the strategies and planning. The strategy must be articulated in a way that depicts how the objective of the business will be achieved and in what period of time.
    • For example, if a company is indulged in the manufacturing business, then it should focus on buying locally available resources instead of importing raw materials from outside. This step will help the organization in reducing its carbon footprint. Furthermore, planning refers to specific means that would be utilized to accomplish the strategies.
    • Market: The market segment that will be targeted needs to be predetermined.
    • Target customers: Identifying potential customers or users is the most critical task. There are all sorts of customers in the market, people who are enthusiasts about the environment and would only purchase products that are eco-friendly or organic. Whereas there are still a large number of people who are not concerned much about the environment and buy products that suit their budget or are considered cheap and best.
    • Therefore, choosing the targeted audience is a critical task and needs to be formulated in a way that the products and services of a business not only serve one section of the customer but are beneficial for the other as well.

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    Furthermore, the 4 P’s had to be incorporated into the above business plan to lead and gain maximum trust and profit from the market. Developing the strategies around these areas enhances the brand value, sales of the product and services, and profitability. They are:

    • Green Product: Companies nowadays are focusing on developing greener products that are eco-friendly and use recycled scraps to manufacture new products to lessen their need for new raw materials. For example, Nike manufactures most of its shoes by recycling scrap and plastic bottles from waste. This step not only reduces landfill waste but also helps them in cutting manufacturing costs while decreasing their dependence on new materials.
    • Green Price: It is a well-known fact that green products are costlier than non-green products which only attracts only a few segments of society that are extremely concerned about the environment and are willing to pay more. So, this aspect needs to be worked on a little so that the pricing of greener products and conventional ones do not have a difference in pricing.
    • Green Place: Companies ought to choose a place that minimizes the customers’ as well as the manufacturers’ efforts in purchasing or selling the product. E-commerce websites are quite eco-friendly in this aspect as it cuts down the transportation of goods and services.
    • Green Promotion: While selling a product in the market, companies donate a portion of their profits to charities that are doing good for the environment. They have long-term environmental goals, such as 50% less carbon footprint by 2025, creative ways to save power, no plastic usage, and planting a tree for every item sold. These measures help them in bringing practices that ultimately promote them as an advocate of the environment.

    Conclusion

    Globally, people are thinking about how to treat the world better and see pollution as a serious threat to the ecosystem. People have been interested in acquiring eco-friendly goods and services that have little to no impact on the environment, even if they cost a little more, as a modest gesture to our mother earth. Sustainability is achieved through both consumption and preservation. Innovative, sustainable business methods that not only benefit the current generation but also create a sustainable environment for future generations.

  • Is Nike Becoming the Next Big Luxury Fashion House?

    It is super easy to recognise brands. In fact, it is the sole reason why some companies are known as brands. The fact that they are easily recognisable, makes them a big brand. Companies try hard with all sorts to establish themselves as a brand but I kid you not, few of them are actually able to build an empire. Thousands of companies, all around the world survive and die every day, it is just a certain mix of vision and action which makes some of them the success that they seem from a distance.

    The cream of the cream is the one that tends to become a super identifiable brand. One of the most identified companies in the world is Nike. The swoosh logo is something that you just cannot ignore, you know it instantly when you see it.

    There is a lot of work that has gone behind this brand building. All that work is worth it when we see the current valuation of the company. But here is a trend that we can see in the company. The famous shoe brand is trying to get more surface area in the life of a customer. There are speculations about Nike going to enter the luxury home segment. This article talks about the same. We will check if the news is true and if it is true, then to what extent. Let us get right into this,

    We will start off with the topic of branding. Every company in some sense or the other tries to create a persona of a brand. A brand is the perceived perception of a company in people’s minds which helps boost loyalty. Let us define branding in a more formal way and see where the shoe mogul Nike stands in the definition.

    Importance of Branding
    A Brief About Nike
    What is a Fashion House?
    Nike’s Plan to Become a Fashion House
    Benefits of Being a Luxury Fashion House

    Importance of Branding

    Branding refers to the process and all the actions taken thereof in order to create a familiar and trustworthy image of a company. It is creating a strong, valuable and positive perception of a company in the mind of a consumer.

    Apart from all the actions and services that the company tries to give to its consumers, There are many more elements that constitute the brand building. Those elements include Logo, statement, design throughout the customer journey, and a reliable omnipresent theme.

    People might ask about the function of good branding, which is a legit question. Branding works in creating a persona of the company that stands apart from the rest. This creates an identifiable difference in the market which leads to more people recognising the company. The end goal of which is obviously to increase sales. Thus, branding is a silent salesman.

    A Brief About Nike

    The company behind the world-famous swoosh logo probably needs no introduction but we will do it for the uninformed. Nike is a sports brand, which specialises in all sorts of sports equipment. The most famous product among all the products is the shoes. They are probably the most famous and most sold shoes ever. The branding of this company is robust and is probably not going to go anywhere in the future.

    This sportswear brand takes the branding of its products very seriously. One of the most iconic moments that is often lauded in this company was the partnership with Michael Jordan. The Basketball federation, or the NBA, cancelled the use of Nike shoes (Air Jordans) in the game and imposed a fine of some thousand dollars on it. Guess what Nike did afterwards, they paid the fine imposed on the shoes. This incident advertised the shoes even more and today Air Jordans are the most sold shoes ever. This is one of the many stories which prove the efforts that Nike did for establishing itself as a brand.

    They also manage the demand and supply of their goods in such a manner that if you get a pair of shoes, it will feel like a victory for you. They have the hottest sneakers and the company makes it hard to get hands-on with the product from time to time, to induce further demand for the product.

    People like to buy things that are not available, this is a good mantra that the brand follows. Making their top products move through shelves is a great demand puller. It pulls the demand by making products harder to find, which in turn makes people want them more. Following this strategy of infusing demand, the sportswear brand has been able to set aspirations of surpassing even the top brands like Louis Vuitton and Gucci.

    There is more than just that, Nike is now setting the bar of aspirations higher than ever. They are trying to get out of the line from their product and want to experiment with new forms of market. Keeping in mind the huge demand with which the company operates, increasing market breadth seems to be a good option.

    “It’s not like people aren’t spending money on high-priced items,” Business Insider retail analyst Cooper Smith told Complex in a conversation. “It’s just that their preferences for lifestyle and their preferences for fashion are changing.”

    In simpler terms, people are willing to pay a premium for things that they really want. If a company can fit into this sweet little spot, where people want their product to great extent, it can earn greater revenue. Apple does it, Nike is the most recurring example in this space. With this advantage, they can also try to be more than just a sportswear brand, they can enter into new and new markets.

    Nike can take great advantage of its already built market. It can cross-sell more than just shoes and sports equipment. According to some reports, it is planning to do that sometime. Nike is probably planning to be a fashion house. Let us see what it means to be a fashion house first.

    What is a Fashion House?

    Fashion is probably the most misunderstood term all over the world. Some people call it art, or a personality statement. Some just dismiss it saying it is a waste of time and money. This problem has always persisted up until now, some call it art and others just dismiss it as something temporary. Whatever may be the verdict of the customers all over the world, it is quite true that companies earn a lot of money from the fashion world. So what does it mean when someone identifies a company as a fashion house?

    A fashion house is a one-stop destination for all things fashion. As the name suggests, it is a house of fashion. You can find whatever you need to, in a store of a brand which is identified as a fashion house. It has shoes, apparel and accessories of all sorts. It is a dream for many companies to include a lot of products in their product list. Not everyone can pull this off.

    Nike is taking the benefit of its huge fan base. The perception of Nike is no doubt the quality and the pricing that they offer. It already has a lot of shoes and sports materials. They range from being inexpensive to some of the most expensive shoes of all time.

    There is Air Monarch is a common Nike that can be seen everywhere and the range goes to HyperAdapt 1.0, which are probably the most expensive shoes from this sports brand. Standing at this intersection of works, Nike can really take advantage of their pedestal. They can go on and then maybe become a fashion house for sure.

    Nike’s Plan to Become a Fashion House

    Nike has, over the years, managed to create a brand of its name. The famous swoosh logo is now easily recognisable all over the world and this makes this company stand really unique in position.

    As of now, there were some speculations about Nike moving to become a more full-fledged fashion house. The company as of now is focusing mainly on shoes and all sorts of sportswear, equipment etc. but watching its current valuation and the amount of influence it has on all over the market can be a big reason for the company moving to become a fashion house. Here we will see how the shoe business has been working over something and what Nike’s relations have been like with the market in which it operates. Starting off with Foot Locker, a marketplace for fashion products.

    Nike is Foot Locker’s biggest brand partner. Also, Foot Locker is also one of Nike’s biggest wholesalers. They both have been surviving and thriving on each other’s shoulders. Now the situation has changed and we will be seeing something over here in their relationship.

    Foot Locker Store
    Foot Locker Store

    As we all know that Nike is known to create a vacuum of demand. It simply means that Nike stops the supply of its most demanded shoes to increase and induce more demand, which has not been good for Foot Locker. Foot Locker has recently mentioned that they have lost about a quarter of its market value since the shoewear brand has cut supplies of its most demanded footwear.

    Foot Locker said that no single vendor — Nike is its largest supplier — would account for more than 60% of the chain’s total purchases this year, down from 70% in fiscal 2021 and 75% in the year earlier.

    The move of Nike to shorten its supplies is not a new thing, it has always existed and retailers are always worried about the demand that the company pulls toward itself. This method or strategy of Nike helps it to control more of its pricing and to become more profitable. This is good for the brand image on a larger level and it makes the company a price maker.

    Another reason for Nike to follow the same strategy is that it enables it to sell more via its designed applications and websites. Selling through its own built ways, helps the company to increase sales and thus forge better relations with the customers. This is one reason why Nike tries to sell most shoes on its own and well-built network of distribution channels.

    Nike Retail Store
    Nike Retail Store

    Luxury adviser Mario Ortelli estimates that for multi-billion-dollar luxury brands, direct-to-consumer channels account for more than 90% of sales, on average. For Nike, the share is nearing 40% and could reach 60% by 2025.

    It is for sure that Nike will continue to focus on the shoes, which are the star product for the sportswear company. On the other hand, the company is eyeing other opportunities to grow its product line. They want to be more than just a sportswear brand, it is speculated that they want to become a full-fledged fashion house.

    In the shoe department, they will always be a fashion retailer as their mainstream work. There will be plenty of limited edition pieces in the future also that will increase the brand value for the company. An increased brand value will foster more partnerships and collaborations with established fashion and luxury houses. Nike has upscaled itself by partnering with luxury fashion brands like Louis Vuitton, Dior, Supreme and Off White.

    Nike Collaboration with Supreme and Louis Vuitton
    Nike Collaboration with Supreme and Louis Vuitton

    In a recent report, some have also speculated that Nike is also looking forward to buying some established names in other industries as well. For example, it is reported that Nike is eyeing a brand named ‘Peloton’, which is a brand operating in the luxury home fitness space.

    Peloton
    Peloton

    Foot Locker, which we mentioned earlier has to look out for something to fill the gap that has been created as the Nike inventory has shrunk. This track will take some hard work off Foot Locker as they are the biggest wholesaler for Nike. The other aspect of the problem can be that Foot Locker has an opportunity to shift to another domain. The retailer is getting exclusive access to Reebok’s basketball footwear.

    From controlling the demand for their most selling shoes to eyeing companies that are into other luxury products segments, Nike can be seen planning to go more into the luxury segment.

    Getting on the ride to maintain its brand value and spreading its wings in all directions of products, it will be good if this fashion retail goes full throttle in the fashion line. Nike has already made one smart move. The current challenge for the company now is to make a more theatrical shift towards becoming a fashion and/or luxury house.

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    Benefits of Being a Luxury Fashion House

    A fashion house is a company that operates its products in a fashion line. A luxury fashion house is a fashion company that operates in the somewhat same segment of fashion products like shoes, bags and accessories etc. However, a luxury fashion house’s products are expensive and are designed for people who want to make a fashion statement and do not mind paying extra for that. There are many benefits of becoming a luxury fashion house, here we list some of them,

    More products

    A brand that offers the functions of a luxury fashion house, has a lot more products than a brand that is focused on one product line. This helps customers to get more products under one roof, it helps ease the weight of shopping for the customers. As customers go through each aisle of products, the chances of buying more products increase and thus, the profitability.

    Previous Goodwill

    Brands that are already established have some goodwill attached to themselves. For example, if Apple associates itself with a sound company like ‘Beats by Dre’, then their goodwill will be transferred to the company too. This is one example of how previous goodwill can be transferred to other participating companies and their products. As the goodwill is transferred, revenue is multiplied. In the luxury segment, if someone can transfer their old value to a new venture, it can be a great deal maker for the company.

    Trust

    This is an extension of the above point. Goodwill when transferred, also transfers the trust that the brand has built in the past. When this happens, when new products work with the same old trusting partnership, it increases customer loyalty. The more a consumer is loyal, the more the business he/she will create for the business.

    Conclusion

    Nike has always maintained its image as a sportswear brand in the eyes of the public. The swoosh logo is a super identifiable image from the brand, making it different and distinguishable from other brands. The “Just Do It” tagline fits the goal with which the company operates.

    Every branding activity just falls in place as the company manages its stock and creates trends. It is very apt to say that Nike is the torchbearer for the sneakerhead culture in and around the world. With this much power to hone, and a future full of opportunities, Nike can be more than just a sportswear brand.

    Nike can be a luxury fashion house if it capitalises on the right resources. As per the reports and watchers, the brand has been controlling the supply of its most rated shoes and thus increasing revenue. The company is also said to be eyeing other brands that deal in luxury home items. For example, Peloton, which is a luxury home fitness company, deals in fitness equipment. Nike can take advantage of its current position and leverage from the place where it now stands. The benefits of becoming a fashion house are immense.

    An already established brand can benefit from becoming a luxury fashion house, as it will generate more revenue, and there will be benefits and multiplication of goodwill and trust. Nike sits at a leveraged position and can take advantage of that, if done correctly, it will surpass many famous luxury houses.

    FAQs

    Who is the fashion designer for Nike?

    Tinker Hatfield is one of the most popular designers for Nike.

    Is Nike turning into a luxury brand?

    Yes, with the recent collaborations of the sneaker brand with Louis Vuitton and controlling the supply and demand of its popular sneakers it seems like Nike is becoming the next luxury fashion house.

  • Top 12 Best April Fool Pranks by Biggest Brands

    A company needs to engage with their customers to create an impact on them apart from providing products and services to them. Throughout the year, brands work their way up to reach the top of success and acquire the trust of their customers. It is done by providing their customers with whatever they need, this way only they are able to create a strong connection that strengthens the loyalty of those customers.

    Humour can make our day exciting and happy and brands often take these chances to use in their favour and engage their customers with harmless pranks. The first day of the month of April is known as April Fools Day, on this day, brands pull their socks up and play pranks on their customers by launching some interesting but bizarre campaign and later announce it as pranks.

    In this article, we will take a look at some of the best April Fool pranks by brands that have made their customers double over with laughter and made their day extra special. So let’s get started.

    “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

    Happydent
    7UP
    McDonald’s
    Ixigo ‘ShoesX’
    Google
    Petco
    Yelp
    Rent the Runway
    BMW
    Duolingo
    Flipkart
    Kingfisher

    Happydent

    The popular chewing gum brand has always bought a smile to people’s faces with its unique and creative advertisements as well. This year for their April Fool’s day pranks, Happydent presented an advertisement where it is said that they are launching ‘Happydent Lightings’. These are smart lights that are illuminated with the help of Happydent used smiles of people that are recorded for hours. The ad also stated that the product will launch on 1st April 2022.

    7UP

    7up April Fool Prank
    7up April Fool Prank

    The popular beverage brand shocked everyone when it recently announced that its mascot Fido Dido will not be a part of the brand anymore and is leaving it. Fido Dido in response to the statement created his own Instagram account and this way let his fans get a glance at his ‘social life’.

    McDonald’s

    McDonald's April Fool Prank
    McDonald’s April Fool Prank

    The biggest fast-food chain is not only famous for its burgers and fries but also for its ice cream and sundaes. McDonald’s Australia made a fool out of everyone when it announced through its Instagram handle that it has launched sweet and sour Sunday on its menu for those who love to dip their fries on sundaes. At the end of the statement, it said ‘Available Until Yesterday’.

    Ixigo ‘ShoesX’

    Ixigo Shoes launches quite a funny April Fool prank campaign where it’s seen that the new ShoesX brand is a pair of smart shoes and has every feature a wearable technology should have. It has a charging facility, a front camera, a back camera, QR Code Scanner and others and showed that it is the future.

    Google

    The world’s biggest and most popular search engine that gives you the answer to everything, is also a great prankster as well. Every year till 2019, Google has played some elaborated pranks, one of them is the Snake in their Google maps.

    Google April Fool Prank
    Google April Fool Prank

    In the year 2019, the Google maps team created a unique way to make their users engage, have fun and reminisce their childhood days. The popular age-old classic game, Snake was introduced on Google maps and one can play that by just clicking the ‘Play Snake’ button.

    Petco

    Petco is an American health and wellness company for pets. It is mainly focused on grooming the pets and providing them with food supplies and others. In 2018, the brand launched a creative ad where it says that the store is not only for pets for grooming but for also their owners. The store will give their owner a special makeover that will make them resemble their pets. The advertisement was quite a funny one and although not everyone believed it, it made people laugh a lot.

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    Yelp

    Yelp April Fool Prank
    Yelp April Fool Prank

    Yelp, an American company that focuses on connecting people with local businesses, gave some of its users a fright of their lifetime. In 2018, they sent a notification to their customers and after opening it, their worst nightmare come true. It created an illusion that shows that the smartphone’s screen got cracked.

    Rent the Runway

    Rent the Runway April Fool Prank
    Rent the Runway April Fool Prank

    Rent the Runway is an e-commerce platform that provides its customers with designer outfits and accessories for rent. Apart from that, one can also buy and subscribe to them from this platform. The company played a prank on their customers by announcing that it will now also cater for the needs of the four-legged furry friends. Most of them actually believed that now, one can also rent fashionable outfits for their dogs from the platform.

    BMW

    BMW April Fool Prank
    BMW April Fool Prank

    The luxury car brand fooled its customers by making them believe that it has launched a car paint called ‘Lunar Paint’ in 2019. Through this paint, one can charge their electric vehicles that are painted by this can get charged with the help of moonlight with their ‘photovoltaic technology’. Later the Twitter handle of the company revealed that it was an April fool prank and they also promoted their electric cars through this. Many people said they almost believed it for a second.

    Duolingo

    One of the most popular language-learning apps made people laugh their heart out when in 2019, it showcase a new ad which show that it has launched a new service called ‘Duolingo’s Push’, The advertisement shows that the app’s mascot an owl will appear in front of the users and will pursue them to continue and practise all the lessons. Although it was not a serious prank, it was quite funny, so much that it is viewed more than 5 million times on Youtube.

    Flipkart

    Flipkart April Fool Prank
    Flipkart April Fool Prank

    The biggest Indian e-commerce platform made a fool out of almost everyone. In 2021 on March 31st, Flipkart announced through its Twitter handle that it will accept bitcoin as a way of payment for its products. This created quite a stir amongst people and later it was revealed that it is a prank. Who knows this prank might become a reality sooner than expected.

    Kingfisher

    One of the most popular beer brands in India, Kingfisher never failed in creating hype with its products. As an April fool prank, the brand creates an advertisement and revealed that it has launched an instant beer mix. Through this consumers can make their own beer and they won’t need to carry beer crates anymore.

    Turns out it was a prank, and this helped Kingfisher in engaging customers with the brand. Some actually thought that a premium product like this is launching, while others realize that it is a prank but had a good laugh.

    Conclusion

    1st April is nonetheless one of the funniest days of the year, where we often get fooled by our friends and family members. The brand also takes this opportunity to engage with their customers by playing harmless pranks, that only fool them but also amuses them with their creativity.

    FAQs

    What are some of the best April fool pranks by brands?

    KingFisher Instant Beer, Flipkart Bitcoin, Duolingo Push, BMW Lunar Paint, and Petco Beautiful Bond Salon are some of the best April fool pranks by brands.

    What are some of the marketing ideas for April fool’s day?

    Make a fake announcement, Offer unbelievable discounts, and use humour in your marketing campaigns.

  • How to build a strong branding strategy for your startup

    This Article is contributed by Vivek Singh, Co-founder & CEO of ThriveCo.

    The startup world is tough. Every minute you are going to be faced with challenges. The rapid highs and lows of the startup world would enthrall and overpower you sometimes. Branding becomes an important tool to ground you in these overwhelming times. As an entrepreneur, your priority should be identifying and projecting your brand image to your audience.

    Branding is the first step a startup takes towards success. Creating a recognizable and powerful brand image ensures that your customers stay loyal to you and you remain in the public consciousness.

    What is Branding?
    Why is Branding important?
    Do’s and Don’ts of Branding

    What is Branding?

    Lisa Gansky, co-founder and CEO of Global Network Navigator and Ofoto says, “A brand is a voice and a product is a souvenir.” Branding helps create a positive image of a company and its products in the minds of a customer. It is a deliberate attempt at value-based communication through mission statements, logos, and design. Your brand is what you present to the world.

    As an entrepreneur, you have to remember that your brand is an overall experience that people get from your product. There is a lot of visual and verbal communication that goes into branding. ThriveCo, a brand that invests in highly specialized and clinical skin and hair-care products, bases its branding on how they help the Indian skin and hair thrive with their scientifically accurate products. Their logos, mission statement, and design indicate their values as a company, the experience that they are going to provide their customers with and this is how they differentiate themselves from all the other companies out there in the market.

    Why is Branding important?

    The world recognizes you based on your branding. Branding helps you connect with the customer and exist in the minds of your audience. It helps create brand loyalty and get customers back by making an impression on them. Branding is extremely important, especially for startups, because it helps make your company more visible. A powerful brand image also helps draw in investors and stakeholders. You can show your customers what makes you unique through your branding. You can use your brand identity to highlight what makes you better than your competition.

    Brand identity is important for marketing relationships with your audience. A strong brand image also imbibes a sense of trust in the minds of the customer and gains their loyalty. One of the strong points of ThriveCo. is their commitment to making their products environment-friendly and non-toxic. This brand identity has helped them cater to customers looking for sustainable alternatives to traditional skin and hair-care products.

    There are a lot of ways you can express your brand identity. It can be physical with the help of signs, logos, designs, and identifiers. This is what your customer will think of first when they think of you. Then, you’d have to consider your brand personality and how the brand expresses itself to the world. ThriveCo. has made sure that their cutting-edge technology-based research and their transparency with their products will signify their commitment towards the safety of their consumers and the efficacy of their product.

    You should also look at the values and principles that your brand will promote. These values sync with your target audience and help draw out people with similar values. The relationship that your brand shares with the customer are also very important. Having a friendly relationship with the target audience will help maintain brand loyalty and increase customer satisfaction. ThriveCo. especially markets towards its customers by constantly getting and working towards their feedback. These mechanisms are very important to establish customer trust and loyalty.

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    Do’s and Don’ts of Branding

    While there are numerous challenges, the brand’s identity is what makes a start-up stronger. Needless to say, the brand is the heart and soul of any business, and developing an identity from scratch is difficult. It should be distinct from competitors and have an edge as well as a unique feature. Every brand, like every individual, requires a personality, and developing one is the first and most important checkbox when developing a strong brand.

    • Do have a unique value proposition. It is critical to have an interesting brand approach that extends beyond the realms of just business. Maintaining consistency aids in the development of a brand’s uniqueness, which aids in catching the attention and impacting potential customers.
    • Don’t have a product or service that fails to meet a certain virtue that your brand embodies and look for ways to incorporate that virtue into the product to create a cohesive branding approach. A critical factor around branding is developing a belief system around what the brand has to offer. It is critical to articulate the brand’s philosophy; demonstrate how the brand can improve the lives of those around you.
    • Do remember that a recognizable brand is a huge asset, so figuring out how to create one is critical. It is critical to use the right logo, a catchy name, and a set of colors that reflect the brand’s personality and messaging. While there are big names in the industry, having uniqueness throughout the brand’s products is critical. It is critical to figure out how to stand out. This will assist customers in perceiving the brand in the way that the brand owner desires.
    • Don’t rely on the “fix it later” strategy with branding. It will only lead to monotony and mediocrity for the brand. Long-term planning should be the goal. It is another important aspect of establishing a strong startup. Long-term planning, immediate action, quick solutions, and sincere effort are thus required to build a strong startup.
    • Do focus on refining your customer experience. You should constantly interact with your customers and establish a point of contact to maintain brand loyalty. This includes return policies, marketing, the in-store experience and discounts, and giveaways. The customer should feel like a priority and the customer should be the focus of your branding.
    • Don’t neglect your brand audits. Having a brand audit every 6 months is extremely important and will help you understand where you stand as a company. Brand audits are an evaluation of your brand’s position and perception in the market. You can perform brand audits to determine what your strengths and weaknesses are so that you can work on them.

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  • How to Leverage LinkedIn for Personal Branding?

    This article is contributed by Mr. Abdul Nasir Shaikh, CEO, Lexicon Group of Institutes & Multifit.

    Networking is one of the most important things one needs to do to further their career. It gives out opportunities that one cannot find on their own. Through the help of proper networking, one gets to explore other fields and get noticed by the people that will benefit them.

    Today, the notion of branding can indeed be implemented on an individualistic level. You can create a  picture that will help you stand out online and reach a wider audience.

    Every time we talk about personal branding, LinkedIn pops up in our minds. It emerges over the course of our daily discussions about brand management and novel media advertising. In fact, whenever someone is asked to help individuals and startups with personal branding, LinkedIn is bound to be brought up. In this article, we will talk about how we can use LinkedIn for personal branding. So let’s get started.

    What is LinkedIn?
    Steps to Leverage LinkedIn for Personal Branding
    FAQ

    What is LinkedIn?

    LinkedIn is one of the most effective business networking tools out there, if not the most. LinkedIn is definitely the best place to increase your network whether it’s for your business or as an individual.

    Everything and anything that propels your personal branding and ascension lives and thrives on the network. It’s the digital meeting place for meeting people, accumulating knowledge, and forming and growing business connections.

    Steps to Leverage LinkedIn for Personal Branding

    LinkedIn can be your ticket to accelerate your career to a whole different level for that you need to follow some important steps and they are down below:

    Make your Profile Stand Out

    If you sprint through the process of making a profile, you’ll be shooting yourself in the foot. Your profile will be observed and analysed more often than on other social media platforms. Since personal branding is so important in the LinkedIn environment, you’re given a massive and dynamic canvas to portray a picture of yourself on. Delve deeper, put hard work as well as creativity into jamming your public profile from head to toe.

    Think of LinkedIn as a Live Profile

    Keep your profile updated. Whenever you make any career move, take a new course, learn anything new or publish a new article, everything should go on there. You cannot afford to set your profile and then forget about it. Treat it as a live resume, describing you in a professional as well as in a personal way.

    Publish Articles for LinkedIn

    There is more than one way of writing for LinkedIn. You can, of course, write exclusively for the platform and reach several people in doing so. You can also publish an excerpt of an article on your own blog and move your LinkedIn audience to read more on your site, creating traffic for your page. The benefit of publishing your work on LinkedIn is that every time you post, your connections get notified, generating a bigger audience.

    Strategically Choose your Skills

    You can mention up to 50 skills on your profile, be sure to use relevant skills to target your potential clients or employers. Strategize and add skills that work for you in creating a good impression. Remember to stay authentic!

    Engage Meaningfully

    Take the time to interact with posts on your feed by liking, sharing, and commenting frequently. You must build a relationship with your connections over time so if you want to work with someone in the future, they recognise you as someone they have interacted with, giving you a real presence online.

    Optimize your Profile

    As said earlier, LinkedIn is a search engine of sorts along with being a social networking site. The words you use matter a great deal. Use keywords for your headline, job descriptions, summary, etc. The right words can go a long way.

    Build your Knowledge

    Learning should never stop. Keep taking up new things, learning new skills, embarking on adventures of your own, to not only make your profile look better but also to help you grow into a richer human being.

    There is another thing that can be discovered over the years, which is individuals on LinkedIn either recognize what they really want to accomplish through the platform or don’t understand what they want to accomplish at all.

    While it may appear that those who understand what they want to accomplish will be more successful on LinkedIn, it’s not always the case. As a result, they operate with the wrong mindset,  focusing on how many direct leads or sales they can generate.

    However, LinkedIn is not really a place for people who would like to constantly hear sales pitches. It is a  place for people to collaborate with other people who provide the relevant content or whose stories strike a chord with them.

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    Conclusion

    LinkedIn is one of the easiest platforms to use and has more than  500 million users worldwide! While until recently, your LinkedIn profile was simply for job purposes, many professionals are now starting to emerge as leaders in their sectors and are using LinkedIn as part of that strategy.

    Embrace how LinkedIn can be used to build your personal brand beyond just a place to keep up with who has employed you. Start by developing yourself, get better and stronger with personal branding and you will have the best chances of having a successful career.

    In this platform, the more one will reveal about themselves, the more people will gravitate towards them.

    FAQ

    How should you use LinkedIn to promote your brand?

    Invite your connection to follow your company page, promote your company using emails and blog posts, and optimize your page search.

    Do you think personal branding is important in landing your dream job?

    Yes, personal branding is really important for landing a dream job as it will help you to get in front of employers.

    How do you market on LinkedIn 2022?

    Publish articles on LinkedIn, Make your profile stand out, Optimize your profile, and mention your skills.