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Tag: Brand24

  • AI Tools for Social Media: Top Picks In 2025

    So, you’re looking to up the ante with your social media game? In 2024, AI tools for social media are changing the way we connect, create, and engage online. We’ve seen a surge in innovative solutions that are reshaping how businesses and individuals approach their social media strategies. From content creation to analytics, these AI-powered tools are making it easier than ever to stand out in the crowded digital arena. We’ve done the legwork to bring you the top picks for AI tools that will supercharge your social media presence this year. Our list covers a range of needs, from scheduling posts to social listening and generating eye-catching content. Whether you’re a small business owner, a marketing pro, or an influencer, these tools are designed to save you time, boost your engagement, and help you make data-driven decisions. Leggooo!

    ContentStudio
    Taplio
    Hootsuite
    Sprout Social
    Brand24

    ContentStudio

    Company ContentStudio
    Founded 2017
    Free Trial Available
    Rating 4.6 out of 5
    Website contentstudio.io
    AI Tools for Social Media - ContentStudio
    AI Tools for Social Media – ContentStudio

    We’ve discovered a powerful tool that’s changing the game for social media management. ContentStudio is an all-in-one platform that’s caught our eye, and we’re excited to share why it’s become one of our top picks for 2024.

    ContentStudio Features

    ContentStudio offers a robust set of features that make it a standout choice for businesses and individuals alike. At its core, it’s a comprehensive content management and social media marketing platform. We’ve found it incredibly useful for streamlining our content creation, curation, and distribution processes.

    One of the things we love most is the ability to create, schedule, and publish content across multiple social media platforms. Whether it’s Facebook, Twitter, LinkedIn, or Instagram, ContentStudio has us covered. The platform’s AI-powered assistant is a game-changer, helping us generate captions, images, and even suggesting relevant hashtags to boost our post visibility.

    The content discovery feature is another aspect that’s impressed us. It helps us find trending content in our industry, which is perfect for keeping our social feeds fresh and engaging. Plus, the automation recipes have saved us countless hours by setting up rules for automatic content publishing.

    Overall, we’ve found ContentStudio to be an invaluable asset in our social media toolkit. Its ability to simplify our content marketing strategy and post to multiple channels with just a click has been a real time-saver. The SEO suggestions for blog posts have also helped us improve our search engine visibility. While it may take some time to fully explore all its features, we believe the investment is worth it for anyone serious about upping their social media game in 2024.

    ContentStudio Pricing

    When it comes to pricing, ContentStudio offers several plans to suit different needs and budgets. Here’s a breakdown of their pricing structure:

    • Starter Plan: This begins at INR 2094.14 per month, ideal for solo entrepreneurs and freelancers.
    • Pro Plan: Priced at INR 4104.52 per month, this plan is tailored for growing businesses and teams.
    • Agency Plan: Starting at INR 8292.80 per month, this is perfect for digital marketing agencies.

    Each plan comes with a range of features, with higher tiers offering more advanced capabilities like team collaboration, client management, and competitor analytics.

    ContentStudio Pricing:

    ContentStudio Plan Pricing (per month)
    Starter USD 25
    Pro USD 49
    Agency USD 99

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    Taplio

    Company Taplio
    Founded 2022
    Free Trial Available
    Rating 3.3 out of 5
    Website taplio.com
    AI Tools for Social Media - Taplio
    AI Tools for Social Media – Taplio

    Its time to meet the game-changer in the world of LinkedIn growth: Taplio. This all-in-one tool has caught our eye, and we’re excited to share why it’s become one of our top picks for 2024. Taplio is designed to help you shine on LinkedIn without the usual hassle, offering a comprehensive suite of features that streamline your strategy and boost your presence on the platform.

    Taplio Features

    Taplio goes beyond simple automation, focusing on three key pillars that we find incredibly useful:

    1. Content Creation: We love how Taplio helps us craft engaging text posts, visuals, and even videos using built-in tools. The AI-powered headline generator is a standout feature, helping us grab attention and optimise our content for maximum impact.
    2. Lead Generation: Finding ideal leads is a breeze with Taplio’s powerful search and philtre feature. We can target specific criteria like industry, job title, or location. But it’s not just about collecting names; Taplio helps us personalise our outreach and build genuine connexions.
    3. Engagement Management: This feature has been a real time-saver for us. We can automate repetitive tasks like liking and commenting while focusing on meaningful interactions. The AI-suggested personalised messaging has helped us foster authentic engagement and build stronger relationships.

    One of the things we appreciate most is Taplio’s comprehensive analytics dashboard. It provides invaluable insights into our reach, engagement, and performance. We can track what’s working, identify areas for improvement, and make data-driven decisions to continually optimise our LinkedIn strategy.

    Overall, we’ve found Taplio to be an invaluable asset in our LinkedIn toolkit. Its ability to streamline content creation, lead generation, and engagement processes can be a real game-changer. While it may take some time to fully get hold of all its features, we believe the investment is worth it for anyone serious about upping their LinkedIn game in 2024.

    Taplio Pricing

    When it comes to pricing, Taplio offers three plans to suit different needs:

    • Starter Plan: This is great for those who need basic scheduling and analytics features.
    • Standard Plan: This is where the AI-powered features come into play, including AI-generated posts and hooks. It also unlocks the relationship builder for personalised DMs.
    • Pro Plan: Designed for advanced users and larger accounts, this plan offers more auto-DMs and GPT-4 credits for content creation.

    The best part? All plans come with a 7-day free trial, giving us ample time to test the features and see if it’s the right fit.

    Taplio Pricing:

    Taplio Plan Pricing (per month)
    Starter USD 39
    Standard USD 65
    Pro USD 199

    Hootsuite

    Company Hootsuite
    Founded 2008
    Free Trial Available
    Rating 4.2 out of 5
    Website hootsuite.com
    AI Tools for Social Media - Hootsuite
    AI Tools for Social Media – Hootsuite

    We’ve found Hootsuite to be a powerhouse when it comes to social media management. It’s a robust platform that’s trusted by millions of users to grow their online presence and boost their business. Let’s understand what makes Hootsuite stand out in 2024.

    Hootsuite Features

    Hootsuite offers a robust set of tools that have impressed us:

    1. Content Creation and Scheduling: We can create, schedule, and publish content across multiple social networks from one dashboard. The AI writer and post idea generator have been lifesavers when we’re facing creative block.
    2. Engagement Solutions: These tools help us connect with our audience and grow our brand. We’ve noticed a significant improvement in our customer service efficiency.
    3. Social Listening: We can track trends, monitor topics, mentions, and hashtags to gauge brand sentiment. The Blue Silk AI™ feature has been particularly useful in condensing complex data into easy-to-read summaries.
    4. Analytics: The in-depth analytics tools have been invaluable for making strategic decisions. We can see the best times to post based on our audience and goals, and even compare our performance against industry benchmarks.
    5. Paid Social Media Management: We can manage our paid ads alongside organic content in an attractive social media calendar. The side-by-side reporting has helped us determine which posts are performing best.
    6. Integrations: With over 100 integrations available, including CRM software and Google My Business, Hootsuite has become our central hub for social media management.

    While it may require an investment, both in terms of cost and time to learn the platform, we believe Hootsuite offers significant value for businesses serious about maximising their social media presence in 2024. It’s particularly well-suited for agencies managing multiple clients or larger organisations with complex social media needs.

    Hootsuite Pricing

    Hootsuite offers tiered pricing to suit different needs:

    • Professional Plan: Starting at INR 8292.80 per month
    • Team Plan: Priced at INR 20857.66 per month
    • Enterprise Plan: Custom pricing for larger organisations

    All plans come with a range of features, with higher tiers offering more advanced capabilities.

    Hootsuite Pricing:

    Hootsuite Plan Pricing (per month)
    Professional USD 22.86
    Team USD 90.00
    Custom –

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    Sprout Social

    Company Sprout Social
    Founded 2010
    Free Trial Available
    Rating 4.4 out of 5
    Website sproutsocial.com
    AI Tools for Social Media - Sprout Social
    AI Tools for Social Media – Sprout Social

    Sprout Social has caught our attention as a powerful platform designed to streamline social media tasks for businesses and individuals alike. Let’s look into what makes this tool stand out in 2024.

    Sprout Social Features

    Sprout Social offers a robust set of features that have impressed us:

    1. Publishing: We can create, schedule, and publish content across multiple social networks from one dashboard. The AI writer and post idea generator have been lifesavers when we’re facing creative block.
    2. Engagement: These tools help us connect with our audience and grow our brand. We’ve noticed a significant improvement in our customer service efficiency with features like a unified social inbox and real-time brand monitoring.
    3. Analytics: The in-depth analytics tools have been invaluable for making strategic decisions. We can see the best times to post based on our audience and goals, and even compare our performance against industry benchmarks.
    4. Social Listening: We can track trends, monitor topics, mentions, and hashtags to gauge brand sentiment. The Blue Silk AI™ feature has been particularly useful in condensing complex data into easy-to-read summaries.
    5. Employee Advocacy: This feature allows us to empower our employees to share authentic content, increasing brand awareness and engaging prospects with lead-generating content.

    While it may require an investment, both in terms of cost and time to learn the platform, we believe Sprout Social offers significant value for businesses serious about maximising their social media presence in 2024. It’s particularly well-suited for agencies managing multiple clients or larger organisations with complex social media needs.

    Sprout Social Pricing

    Sprout Social offers tiered pricing to suit different needs:

    • Standard Plan: Starting at INR 16,669.38 per month (billed annually)
    • Professional Plan: Priced at INR 25,045.95 per month (billed annually)
    • Advanced Plan: INR 33,422.52 per month (billed annually)
    • Enterprise Plan: Custom pricing for larger organisations

    All plans come with a 30-day free trial, giving us ample time to test the features.

    Sprout Social Pricing:

    Sprout Social Plan Pricing (per month)
    Standard USD 249
    Professional USD 399
    Advanced USD 499
    Custom –

    Brand24

    Company Brand24
    Founded 2011
    Free Trial Available
    Rating 4.6 out of 5
    Website brand24.com
    AI Tools for Social Media - Brand24
    AI Tools for Social Media – Brand24

    Well, Brand24 is a powerful tool that’s revolutionising the way we monitor and analyse our online presence. It has caught our attention as a comprehensive platform designed to track mentions across various online channels. Let’s dive into what makes this tool stand out in 2024.

    Brand24 Features

    Brand24 offers a robust set of features that have impressed us:

    1. Real-time monitoring: We can track mentions across social media, news sites, blogs, videos, forums, podcasts, and more. This wide coverage ensures we never miss a critical mention.
    2. AI-powered sentiment analysis: The tool automatically categorises mentions as positive, negative, or neutral, helping us gauge brand sentiment quickly.
    3. Discussion volume chart: We can visualise how the number of mentions, social media reach, and non-social reach change over time.
    4. Context cloud: This feature shows us the most common terms appearing alongside our brand mentions, giving us valuable insights into the context of discussions.
    5. Influencer discovery: We can identify key influencers in our industry, which is invaluable for partnership opportunities.
    6. Customisable alerts: We’ve set up notifications for specific triggers, like negative mentions on high-traffic blogs, allowing us to respond promptly to potential issues.

    We’ve found Brand24 to be an invaluable asset in our social media toolkit. Its ability to provide real-time insights into brand mentions and sentiment has helped us stay ahead of potential issues and capitalise on positive publicity. While it requires an investment, both in terms of cost and time to learn the platform, we believe Brand24 offers significant value for businesses serious about managing their online reputation and understanding their audience in 2024.

    Brand24 Pricing

    Brand24 offers tiered pricing to suit different needs:

    • Individual Plan: INR 9,968.12 per month (billed annually)
      • Ideal for tracking a small brand
      • 3 keywords, 2K mentions/month, 1 user
    • Team Plan: INR 13,318.75 per month (billed annually)
      • Perfect for startups and small businesses
      • 7 keywords, 10K mentions/month, unlimited users
    • Enterprise Plan: INR 33,422.52 per month (billed annually)
      • Designed for large businesses and agencies
      • 25 keywords, 100K mentions/month, unlimited users

    All plans come with basic AI features, while the Enterprise plan offers advanced AI capabilities.

    Brand24 Pricing:

    Brand24 Plan Pricing (per month)
    Individual USD 149
    Team USD 199
    Pro USD 299
    Enterprise USD 499

    Conclusion

    As we wrap up our understanding of AI tools for social media in 2024, it’s clear that these innovative solutions are causing a revolution in how we approach online engagement. While these AI-powered tools offer incredible benefits, it’s crucial to remember that the human touch remains irreplaceable in social media management. The key lies in finding the right balance between AI efficiency and human creativity to create authentic, engaging content that resonates with our audience. So, as you set on your social media journey in 2024, consider incorporating some of these tools to enhance your strategy. And don’t forget to head over to StartupTalky’s Instagram for great content around startups, memes, and more!

    FAQ

    What are the top AI tools for social media?

    The tools like ContentStudio, Taplio, Hootsuite, Sprout Social and Brand24 are the best AI tools for social media.

    Can AI tools help me understand my target audience?

    Yes, AI tools like Hootsuite, Brand24 etc. may help in understanding the target audience. These tools may also help in creating and monitoring the content.

    Can AI tools track social media performance?

    Tools such as Hootsuite, Sprout Social, Brand24 etc. can help in tracking the social media performance.

    What are the key benefits of using AI tools for social media?

    The AI tools can help in publishing, content creation, analysing the audience, tracking performance, etc. These are the key benefits of using AI tools.

  • Micro-Influencers Marketing | The Most Effective Channel of Marketing in 2022

    Promoting brands and products via social media platforms is the trend of town. A new concept known as micro-influencer marketing has gained popularity recently. It’s the same concept as influencer marketing, but on a smaller scale. There are different types of influencers for marketing but micro-influencers are the ones who stand out as a low-cost and high-ROI marketing solution.

    In micro-influencer marketing, you need to build a strategy that can help you meet your marketing goals. So, here’s all you need to know about micro-influencer marketing.

    You might have come across many people who promote products on their social media. If not, then you must have seen many YouTubers getting free products and promoting them with “Link is in the description box.” Ever thought Why do they do that? They would not gonna promote products for free.

    Brands partner with individuals with smaller followings on social media to promote their products with visual posts instead of running sponsored ads. Micro influencer marketing for startups can help to promote their services & products.

    Although you cannot reach those big influencers like Casey Niestate or PewDiePie, etc., you still have a chance with Micro-Influencers. Collaborating with them can benefit startups in many ways. Let’s see who are they and how can they help you to grow the business. Here are some of the best Instagram micro-influencer marketing platforms for startups.

    Who are Micro-Influencers?
    Benefits of Micro-Influencer Marketing
    Limitations of Micro-Influencer Marketing
    7 Tools to Find Right Micro-Influencers
    5 Things to Look For While Choosing Micro-Influencers

    Who are Micro-Influencers?

    People with more than 1000 but less than 10,000 followers are often known as micro-influencers. However, it all depends on the platform they have followers on. Micro-influencers are on every social media. People who have some influential power and use it to promote other brands to earn some bucks are known as micro-influencers.

    When you promote your product through these types of people, you do “Micro-Influencer marketing”. You can choose any platform to promote your product through micro-influencers. YouTube and Instagram platforms are at a peak in this matter, though.

    Micro-Influencers Choice of Social Media Platforms for Marketing in 2022
    Micro-Influencers Choice of Social Media Platforms for Marketing in 2022

    Benefits of Micro-Influencer Marketing

    There are many benefits of working with micro-influencers. Some are listed here:

    Affordable

    As these types of influencers don’t have many followers and much experience, they will ask for a very less paycheck than other influencers. If you are a startup, promoting your product through them is a good option, as it will be dual beneficial for both the startup and the rookie micro-influencer.

    High Engagement and Conversion Rate

    Some studies say that micro-influencers have much more engagement and conversion rates than big influencers. The micro-influencer conversion rate is inversely proportionate to the number of followers. However, it doesn’t mean that if Kim Kardashian promotes your product, you will get 0 orders.

    But it means that the percentage of people who will buy your product through Kim Kardashian will be less than that of micro-influencers. Both are equally important though.

    As per the report published on contevo.com, 82% of consumers are very likely to follow the micro-influencer's recommendation
    As per the report published on contevo.com, 82% of consumers are very likely to follow the micro-influencer’s recommendation

    Appears More Authentic

    The product promoted through micro-influencers marketing campaigns appears more authentic to the public. It is because it looks like the influencer is giving his/her honest review. Whereas, a bigger influencer may get into controversy.

    As per the report published on contevo.com, 84% of consumers trust peer recommendations rather than going ahead with brand advertisements
    As per the report published on contevo.com, 84% of consumers trust peer recommendations rather than going ahead with brand advertisements

    Niche Target

    You can target the specific type of audience who would be interested in buying your product. All you have to do is to find the perfect influencer.

    Although it only applies to the blogger influencers, however, most influencers have a blog these days. Your micro-influencer may provide a backlink to you. Even if they don’t, you can ask for one from them.

    Brand Awareness

    If you promote your product through more than one influencer, it will increase our brand awareness. However, you should always promote your product through multiple influencers at the same time. It will make their mutual followers see your product again and again and they might end up buying your product.

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    Limitations of Micro-Influencer Marketing

    Even though micro-influencers provide a great way to expose the products and brands in the market. There are a few limitations of promoting a business with micro-influencers that one should know before stepping into the action. Some of the major limitations are shared below.

    No Security

    There is no security that the influencer has genuine followers. There are many illegal options available that allow people to buy followers and even likes. Moreover, most micro-Influencers do not have a verified account. So, you cannot say who exactly is a genuine Influencer.

    Not easy to find

    It is often not easy to find the perfect Influencer for your product. You have to consider their niche, location, interest, etc. You cannot go to a tech blogger from Delhi and ask him to review your restaurant.

    Less Reach

    As they don’t have too many followers, they have less reach. It results in less brand recognition of your product unless you ask too many Influencers to promote your product.

    More Efforts

    As you will hire so many Influencers, you will have to put in more effort. And with more effort comes more time wastage.

    7 Tools to Find Right Micro-Influencers

    Tools to find micro-influencers
    Tools to find micro-influencers

    Here is a list of some online tools which can help you find perfect micro Influencers for startups to market your business.

    BuzzStream

    BuzzStream Website Homepage
    BuzzStream Website Homepage

    BuzzStream is the best micro-influencer platform. It helps identify sites from which to request links and makes this links-building process efficient and human. BussStream is made as a link-building tool which is the base of any work. BuzzStream is one of the easiest-to-use tools for tracking outreach.

    NinjaOutreach

    NinjaOutreach Website Homepage
    NinjaOutreach Website Homepage

    NinjaOutreach is an influencer marketing and lead generation software that enables you to find emails and automate their business outreach. NinjaOutreach tools are made up of the best tools to use in marketing outreach to save time. Tools like template builder, search tool, workflow builder, etc. are proving to be an excellent help in the work process.

    BuzzSumo

    BuzzSumo Website Homepage
    BuzzSumo Website Homepage

    BuzzSumo is a research and monitoring tool. It can help you to keep a tab on trends and market accordingly. BuzzSumo platform also allows the easy monitorisation of the competitor’s activities and working patterns. Using this tool, one can easily learn about the trends in the market and the strategies applied by their competitors.

    Brand24

    Brand24 Website Homepage
    Brand24 Website Homepage

    Brand24 is a social CRM and internet monitoring platform. It monitors platforms like Facebook, Instagram, and Twitter. Brand24 is an online reputation management tool that makes social media monitoring much easier with its advanced tool kits. It allows the customers to know the social media hype around them by collecting data from multiple sources.

    Influence.co

    Influence.co Website Homepage
    Influence.co Website Homepage

    Influence.co is a website that allows Influencers and companies to find each other. It is more like a marketplace for influencers. It allows the influencers to have a professional place to register and the brands to get in touch with the best influencer as per their demand in easy steps.

    Zoho

    Zoho Website Homepage
    Zoho Website Homepage

    Zoho focuses on web-based business tools and information technology. So, you can use their tools to manage social media and marketing campaigns. Zoho is a CRM-based software that manages the task in automation mode and allows the business owners to have more efficiency in their work pattern with less time involved.

    Klear

    Klear Website Homepage
    Klear Website Homepage

    Klear is a social media analytics and intelligence platform that provides social data services for brands, agencies, and enterprises. It was earlier made as the analytics provider for the Twitter platform. However, now it owns the database of almost 200 social media profiles which is then again categorized into many different categories.

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    5 Things to Look For While Choosing Micro-Influencers

    Although, you must be clear about the advantages and limitations of this, here is a recap. While finding a micro-influencer, you have to remember the following points:

    1. Comments on the post (read and observe them carefully).

    It is very essential to have a complete idea about their work. But it is also very important to have an idea of how they are judged by the real audiences. The best idea for this can be taken from the comment section, where people share their opinions without much filter.

    2. Engagement with their followers.

    Micro-influencers are acknowledged because of their followers only. It is very critical to note how a specific influencer manages their relationship with their followers. Maintaining a good relationship and being in constant touch with them through different strategies pave the way to a higher number of followers.

    3. The frequency of their posts.

    It is not a compulsion to have the highest number of posts in a day to be called a good strategy. Instead, having a constant number of posts daily is a better strategy than having inconsistency in the daily post with no schedule.

    4. The relevance of their niche and your product.

    Just selecting a micro-influencer by their profile is not an ideal method to go for. Brands should consider the niche of the influencers and the product that needs to be marketed. If both fall in the same direction, then further things can be discussed.

    5. The platform they will post on (Preferably, Consider Instagram, or YouTube).

    Platform used for marketing also plays a crucial role in the development of the brand. Few platforms are universal, like Instagram, YouTube, etc. They are a universal platform as they have their engagement coming from people of all age groups and people of many languages. Few platforms are limited to the region or age group, which does not prove as a better option to market them.

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    Conclusion

    Although Micro-Influencers do not have much of an audience, they have the potential to give a pump to your new startup. Moreover, there is nothing wrong with giving a chance to some new influencers. However, keep a track of what will they do and how will they promote your product. If they did it wrong, you might have to pay for it. If you are still confused as to where to find them, you can go to Instagram directly and find the relevant hashtags. Or just go to some freelancing website and search for them.

    FAQs

    Why Micro-influencers are better?

    Their audience is more targeted and dedicated to the influencer’s identity, which makes them more attractive to potential sponsors than the big names in the niche. Micro-influencers are more affordable than experts or celebs with millions of followers.

    What are micro-influencers in marketing?

    A micro-influencer in marketing stands for those people who have selected a niche to promote to their followers. Typically any account having more followers than the normal account but limited to famous personalities marketing about a selected niche are considered micro-influencers in marketing.

    Who is a micro-influencer?

    Micro-influencers are those influencers that generally have larger followings as compared to any general account but their popularity is limited when compared to celebrities.

    Why do brands use micro-influencers?

    Micro-influencers can promote a product or the brand itself. They can easily compel the people in favor of the product which can lead to the increasing popularity of the brand and its product. Hence, micro-influencers are used by brands to promote and socialize themselves.