StartupTalky

Tag: brand value

  • Magnum Ice Cream SWOT Analysis: Strengths, Weaknesses, USP & Marketing Strategy

    Brands like Magnum become instant favorites of people. The credit goes to the public relations team that works behind the scenes and creates mind-boggling marketing strategies and advertisements. These help the brand build its place in the market. And for Magnum, it’s Unilever that is responsible for the media spend spanning across TV, outdoor, digital, and PR mediums. Today, Magnum is a leading global brand, selling 1 billion units annually, making it the largest of Unilever’s ice cream brands.

    FMCG Giant Unilever has also expanded its distribution from its stronghold of Europe to the US and China. Its popularity in India is only increasing with each passing day. The company’s marketing strategy makes it a formidable competitor, lures people into trying Magnum Ice Cream, markets the ice cream as an adult indulgence brand with a touch of sex appeal, and communicates the royal theme of the brand.

    About Magnum
    Magnum Target Audience
    Magnum Brand Positioning
    Magnum Marketing Strategy
    Magnum SWOT Analysis
    Magnum Inbound Strategy
    Magnum Outbound Strategy
    Magnum Mobile Campaigns
    Magnum Social Media for Marketing Campaign

    About Magnum

    Magnum Ice Cream was developed in Belgium at the Ola laboratory in cooperation with the Belgian chocolate producer Callebaut. It was released in Germany in the year 1989 as an upmarket/luxury ice cream for the Nogger brand. Magnum is now owned by the British/Dutch company Unilever. The company also has a strong social media presence via Instagram, Facebook, and YouTube.

    Magnum Ice Cream has emphasized its dominance by coming up with highly imaginative flavor combinations, fancy packaging, and limited-edition promotions. With the help of Magnum, Unilever remains an innovator responsible for single-handedly pushing forward the variety of extravagant confectionery blends that can be successfully packaged as an ice-cream stick.

    The company began testing a dairy-free vegan version of ice cream in selected markets (including New Zealand and Sweden) in 2019. Magnum wasn’t popular in the United States, but with the changes in the premium ice cream sector in the country in recent years, partly because of Nestle’s Häagen-Dazs ice cream bars, it is gaining traction. Magnum was launched in the US in 2011.

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    Magnum Target Audience

    Magnum’s target audience belongs to the 14-45-year age group. It has loyal customers who prefer premium ice cream. The target market of Magnum is the upper niche class. The company focuses on people who wouldn’t mind spending a bit more on ice cream to indulge in supreme quality eatables. These people are willing to spend on style, quality, brand value, status, etc.

    The global sales figure of Magnum was $2.54 billion in 2015,45-year which was an increase of 8% from the year before. Unilever strives to maintain its edge in most markets by positioning Magnum as an affordable luxury treat for adults. The segmentation of Magnum’s target audience is done on the basis of income, social status, economic class, and esteem level.

    Magnum Ice Cream’s marketing strategy focuses on the smaller but elite segment of society. Magnum takes into consideration the needs and the benefits of customers, which are useful for identifying market opportunities and developing value propositions.

    Amul Marketing Strategy: Branding, Advertising, Pricing & Promotion Strategies That Made It a Household Name
    Discover the complete marketing strategies of Amul, including its branding, advertising, pricing, promotion tactics, and marketing mix. Learn how Amul’s smart marketing approach made it one of India’s most trusted dairy brands.
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    Magnum Brand Positioning

    Positioning is extremely important for the brand when it tries to build an image in the minds of its customers. It involves parameters that differentiate the product from the competitors in the same category. Positioning means how consumers rate Magnum in comparison to other ice cream brands such as Amul, Baskin-Robbins, and Mother Dairy. They also happen to be the main competitors of Magnum.

    Magnum’s positioning strategy can only be sustained if it continues to deliver the promised consumer value. The quality and price positioning state that higher prices for higher quality. Magnum’s positioning appeals to stylish people and the customers who associate a premium brand with priceless quality.

    Magnum Ice Cream Innovations Timeline (2017-2022)

    Magnum Timeline
    Magnum Timeline
    Year Innovation
    2017 Introduced cracking chocolate ice cream tubs with packaging that encourages squeezing the tub.
    2018 Launched vegan versions of Classic and Almond Magnums, promising 100% pleasure.
    2019 Debuted the Double range in the US, crafted for ‘multiple layers of decadence’.
    2020 Introduced Magnum Ruby, featuring ruby chocolate made from ruby cocoa beans, pink in color.
    2021 Launched Magnum Double Gold Caramel Billionaire in stick format and tub, under 250 calories.
    2022 Introduced Remixes of Magnum Classics, combining complementary flavors with classic favorites.

    Magnum Marketing Strategy

    Magnum Marketing Strategy
    Magnum Marketing Strategy

    Promotion of Ice-Cream Sticks in an Appealing Way

    Magnum ice-cream sticks are marketed as luxurious indulgences, highlighting their rich flavors and premium ingredients. The brand uses visually stunning advertisements and engaging social media content to create a sense of sophistication and pleasure.

    Promotion of the Dairy-Free Vegan Variety of the Ice Cream

    Magnum promotes its dairy-free vegan options through targeted campaigns that emphasize their delicious taste and creamy texture. Highlighting sustainable, high-quality ingredients, these campaigns appeal to both vegan consumers and those reducing dairy intake.

    Focusing on the Smaller, Elite Section of Society

    Magnum targets a smaller, elite section of society by positioning itself as a luxury brand. This focus on high-end lifestyles and premium experiences appeals to consumers who value quality and exclusivity.

    Clever Segmentation of the Market

    Magnum uses clever market segmentation to cater to diverse consumer needs, targeting groups like young professionals, health-conscious individuals, and luxury seekers. Tailored messaging ensures the brand resonates with a wide audience.

    The Interesting & Engaging Magnum Pleasure Test

    The Magnum Pleasure Test invites consumers to discover their perfect Magnum flavor through a fun, personalized test. This interactive campaign deepens consumer engagement and promotes product variety.

    Mobile Ad Campaign

    Magnum’s mobile ad campaigns utilize rich media ads, interactive content, and location-based targeting to reach consumers on the go. This approach ensures high engagement rates and boosts brand awareness.

    Experiential Marketing

    Magnum brings its luxury image to life through experiential marketing like the Magnum Pleasure Store pop-ups. These stylish spaces turn buying ice cream into a premium experience where customers can taste, explore, and share on social media. With carefully chosen lights, music, and scents, the brand creates a full sensory environment that makes ice cream feel like a luxury treat. This not only excites people in the moment but also builds lasting loyalty to the brand.

    Promotion of Magnum’s Limited Ice Cream Variants

    Magnum creates excitement with limited-edition ice cream variants, encouraging quick purchases before they disappear. These promotions feature innovative flavors and premium ingredients, strengthening the brand’s luxury image.

    Twitter Campaigns with Audience Participation

    Magnum’s Twitter campaigns encourage user participation through contests, branded hashtags, and sharing Magnum moments. This strategy increases brand visibility and builds a loyal online community.

    Celebrity Endorsements

    Jennifer Winget and Kareena Kapoor - Magnum Brand Ambassador
    Jennifer Winget and Kareena Kapoor – Magnum Brand Ambassador

    Collaborating with celebrities like Kareena Kapoor Khan enhances Magnum’s brand appeal and reach. She has been roped in to urge consumers to get #LostinPleasure through a selfie campaign. The month-long contest is asking people to send in their selfies with a Magnum Ice Cream stick in hand, and a creative reason why Magnum gets them lost in pleasure. Recently, Jennifer Winget endorsed Magnum in 2024. Celebrity endorsements add glamour and credibility, attracting fans and boosting brand recognition.

    Magnum SWOT Analysis

    The SWOT analysis of Magnum offers a clear view of the brand’s overall market position, helping to understand the internal and external factors that influence its growth, challenges, and long-term opportunities.

    Magnum Ice Cream SWOT Analysis
    Magnum SWOT Analysis

    Magnum Strengths

    • Use of the finest ingredients
    • Position as the first luxury ice cream brand
    • Adult-focused marketing
    • Exquisite packaging

    Magnum Weaknesses

    • Limited awareness in the US market
    • Concerns about nutrition labeling
    • High costs
    • Competition from Trojan Magnums

    Magnum Opportunities

    • Expanding flavor variety
    • Increasing vendor partnerships
    • Leveraging a year-round market

    Magnum Threats

    • FDA regulations
    • Rise of health-conscious consumers
    • Strong competitors

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    Magnum Inbound Strategy

    When Magnum was launched in India in February 2014, the Magnum Pleasure Patrol was an activation executed as part of the launch. Over 2000 people across Mumbai and Pune got to taste Magnum ice cream samples from 22nd February to 24th February 2014. A luxury vehicle visited gourmet cafes, malls, and high-traffic areas with an emcee and a camera crew, capturing people’s reactions after their first bite of Magnum’s ice cream.

    There was another campaign in which people offered their idea of pleasure, be it a day at the spa or unlimited shopping. They were put through the Magnum Pleasure test that required them to choose between Magnum and their idea of pleasure after having tasted some ice cream. Understandably, all resistance failed while Magnum scored on the test.

    Magnum Outbound Strategy

    Magnum’s marketing success is heavily reliant on its outbound strategy, which is evident through its ATL activities and out-of-home campaigns. Since the brand connects with well-traveled people, it is present in Europe, North America, Asia, and Australia. For outbound marketing, Magnum conducts hyper-local activities that can be measured in sales. One such instance is the product launch spike in areas with high footfall.

    Magnum Mobile Campaigns

    The Magnum marketing team came up with a rich media mobile ad campaign that would allow users to tweet from within the mobile ad directly. The mobile ad campaign was part of an all-encompassing marketing strategy that included both Above the Line (ATL) and Below the Line (BTL) executions.

    This ad campaign provided Magnum with a platform to quickly reach a large user base and create awareness. It also got people talking about Magnum through Tweets and pictures, and maximized their participation in the Twitter contest.

    Magnum Social Media for Marketing Campaign

    Magnum came up with a two-phase marketing campaign strategy that promoted the product to the masses in a controlled manner. The first phase offered exclusivity. To prioritize the distribution of the product, the brand asked people to Tweet for limited Magnum Infinity ice creams to be distributed in their city.

    The city with the most Tweets got to try the limited Magnum Infinity first. By doing this, each Tweet represented a chance for a person residing in some city to try the product before everyone else. To sustain excitement and drive sales, Magnum launched the second phase of the campaign, where the consumer’s Tweet earned him or her a chance to go on a trip to London. The person who collected the most points won. One could either Tweet or put up a unique code on Twitter to participate.

    By providing consumers with an interface to Tweet within the ad, the campaign got them talking about the brand and their experience with Magnum Infinity. It helped Magnum connect with the intended audience and generated a buzz among people about Magnum Infinity. The campaign also ensured continuous user engagement and increased the brand recall.

    #NotAvailableInTheMetaverse Magnum Campaign

    This campaign of Unilever for Magnum ice cream launches VR goggles to encourage consumers to indulge in real-life pleasure, highlighting that some sensations can’t be replicated virtually.

    FAQs

    Who is the brand ambassador of Magnum?

    Kareena Kapoor Khan is Magnum’s Brand Ambassador.

    What is Magnum’s Pricing Strategy?

    The quality and price positioning of Magnum state higher price for higher quality. Magnum’s positioning appeals to stylish people and the customers that associate a premium brand with priceless quality.

    What is Magnum’s target market?

    Magnum’s target audience belongs to the 14-45 years age group. It has loyal customers who prefer premium ice cream. The target market of Magnum is the upper niche class.

    Who owns Magnum?

    Magnum is now owned by the British/Dutch company Unilever.

    What is Magnum USP?

    Magnum unique selling point is a Luxury ice cream experience with rich taste, premium ingredients, and indulgent lifestyle appeal.

    What are Magnum ice cream strengths and weaknesses?

    Magnum’s strengths lie in its use of the finest ingredients, its position as the first luxury ice cream brand, its adult-focused marketing, and its elegant packaging. However, it also faces weaknesses such as limited awareness in the US market, concerns over nutrition labeling, high product costs, and brand confusion due to competition from Trojan Magnums.

  • Factors That Transform an IPL Team into a High-End Brand

    The Indian Premier League, the most prestigious cricket tournament in the world, will soon begin after the Indian Women’s T20 League came to a close with RCB’s historic first title. The Indian Premier League is getting ready to deliver the excitement and thrills fans have come to expect in its 17th season. There may be other cricket leagues around the world, but none can compare to the Indian version in terms of scale, star power, sponsorship, etc. In a survey, brand valuation consultant Brand Finance stated that in 2024, the cumulative brand value of the Indian Premier League (IPL) surged to $12 billion, marking a 13% increase from the previous year. For the first time, four franchises, Chennai Super Kings, Mumbai Indians, Royal Challengers Bengaluru, and Kolkata Knight Riders surpassed a brand value of $100 million.

    This year’s IPL saw a significant increase in its brand value, according to the survey. The reason for this is the large number of spectators in the stadiums, the increased consumption of IPL matches online and through other means, and the mega-media partnerships.

    According to the consultant, the Chennai Super Kings are worth $122 million, making them the most valuable franchise brand in the Indian Premier League followed by Mumbai Indians with $119 million worth.

    In today’s world, several things influence the monetary worth of an IPL fan’s preferred franchise. As a result, we’ll go over a few important aspects that influence the brand value of IPL clubs, a subject that followers of IPL often think about.

    Brand Value of IPL in 2024, by Teams
    Brand Value of IPL Teams in 2024

    Glamour World
    Renowned Performers
    Approaches to Advertising
    Progress Made by the Group

    Glamour World

    Among Shah Rukh Khan‘s followeres is his iconic open-arms posture, which has made him known globally. As Shah Rukh Khan enthusiastically cheers on his Kolkata Knight Riders squad and as they spot Sourav Ganguly, the prince of Kolkata, the 70k-strong crowd at Eden Gardens in Kolkata bursts into cheers.

    A large social media following and endorsement partnerships with different brands are opportunities for celebrity owners. More sponsors are eager to purchase shirt space from the club as a result of the team’s rising popularity. As reported by a renowned media group, KKR emerged as the most lucrative IPL club in 2018, clocking in at 19.87%. The value of a brand doubles as its popularity and profitability rise.

    Top 15 Highest Paid Players in IPL History
    IPL is one of the most valuable sports leagues in the world. Let’s find players who have earned the most through IPL since its inception in 2008. Here’s the list of players with the highest earning in IPL history.
    StartupTalkyRishi Mundra

    Renowned Performers

    Cricket fans associate CSK with MS Dhoni. MS Dhoni has been showered with an abundance of love and admiration by CSK fans. Since Dhoni became the public face of CSK, he has greatly increased the value of the team’s brand.

    Other IPL franchises rely heavily on the big players to boost their brand value. Fans have come to anticipate that their favorites will consistently wear the same uniform from season to season. Keeping star players is crucial for building a strong brand.

    Being on the pitch excites fans, which in turn boosts the team’s social media following. Brand recognition and, by extension, value, rise in tandem with increases in audience size, ticket sales, and merchandise sales.

    Approaches to Advertising

    Teams in the Indian Premier League use strategies including fan clubs, contests, player-fan interactions, team anthems, Twitter polls, and more to promote and expand their franchises. Over the years, marketers have come up with marketing strategies that aim to appeal to a certain demographic. The RCB Insider featuring Mr. Nags is one example of a marketing campaign. An archetypal Bengalurean, Mr. Nags, unexpectedly shows up at the RCB locker room or the filming location and spills the beans on delicious insider rumors.

    RCB Insider with Mr. Nags, Ft. Virat Kohli | IPL 2023

    Bhajji Blast with CSK is the latest in a series of innovative marketing campaigns that have captured the imagination of cricket fans. The show is a YouTube series created by Harbhajan Singh, a member of CSK. In it, he talks to other members of the band and learns interesting things, hears inspiring stories, and makes fun of themselves. Franchisees can increase their brand value through the use of these broadcasts by providing fans with an intimate peek into the everyday routines of players or teams.

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    Progress Made by the Group

    The worth of a team’s brand is proportional to how well it performs. The worth of a team’s brand goes up when they continuously perform well. The great brand value of Real Madrid, Barcelona, and Manchester United is largely due to their continuous performance. Without a doubt, more fans, sponsors, and confidence among supporters may be attracted to cricket matches with regular pyrotechnics.

    In addition to the team’s terrible performance in almost every IPL season, several other things bring disrepute to Delhi Capitals. Teams like CSK, MI, and KKR, on the other hand, have been incredibly valuable due to their regularly impressive results in the IPL.

    FAQs

    Which IPL team was the most valuable franchise in 2024?

    Chennai Super Kings was worth $122 million, making them the most valuable franchise brand in the Indian Premier League 2024.

    Which IPL team was the least valuable franchise in 2024?

    Lucknow Super Giants was worth $60 million, making them the least valuable franchise brand in IPL 2024.

    Who is the captain of the Mumbai Indians team?

    Hardik Pandya is the captain of Mumbai Indians team in IPL 2025.

    Which IPL team has most fans in India?

    The Mumbai Indians (MI) are widely considered to have the most fans in India. Their large fan base is attributed to the team’s consistent success in the IPL, with multiple championship wins, as well as their strong presence in major cities across the country.

  • How IPL Teams Earn Money

    The latest edition of the Indian Premier League (IPL) is here now in 2025, and naturally, we are in the midst of the cricket frenzy with players set in action, the religious fans of the game all thrilled and waiting for their favorite matches, and the franchise owners and other businessmen anticipating great returns out of it. The Twenty20 Cricket League allows the best cricket players around the world and gives them a chance to showcase their talent. The key business plan of the IPL is to invite private companies to buy cricket franchises.

    The franchises are sold at huge prices, so the corporates are largely attracted to invest in various other major components of IPL. Regarding the Indian Premier League auctions, teams spend crores of rupees just to get the desired players. With the kind of money involved in the league, it is hard to ignore the financial aspects of the game. In terms of the valuation, the IPL business value was calculated to be $16.4 billion as of 2024 and the stand-alone IPL brand value stands at $3.4 billion as of 2024.

    According to BCCI, the 2023 IPL season contributed $11.2 billion to the GDP of the Indian Economy. The viewership of IPL 2024 reached the 620 million viewer mark and was watched by more than 350 billion minutes, which is much higher than the total watch time of IPL 2020. Therefore, IPL is as much about business as it is about cricket, glitz, and showbiz. Here are the right prominent ways to answer how IPL franchise earn money.

    How IPL Teams Make Money
    Impact of IPL on Indian Economy

    1. Media Rights
    2. Ticket Sales/Gate Revenue
    3. Merchandising
    4. Selling stake
    5. Sponsorship
    6. Prize Money
    7. Brand Value
    8. Unlisted Shares
    9. Investments in IPL
    10. OTT Platforms
    11. Franchise Rights

    1. Media Rights

    The official media sponsor of the IPL for the last decade was Sony India, and then Dream 11. The current title sponsor of IPL is TATA Group. Disney+Hotstar is declared as the official broadcaster of IPL 2022, which has further onboarded new sponsors, Zomato, Pristyn Care, Ather Energy, Parle Agro, Livspace, Niyo, Spotify, L’Oreal, Spinny, ahead of the cricketing extravaganza.

    IPL is known for its revenue distribution model. The BCCI gets a substantial amount from broadcasters and online streamers. Based on IPL franchises to earn money, and IPL team ranking, this amount is distributed among all IPL teams after deducting their fees.

    Media rights are another way how franchises earn money in IPL. They are the IPL brand’s biggest financial contributors. Star India reportedly broke the bank in 2023 to buy IPL broadcasting rights for a massive INR 23,575 crores. Each match of the IPL reportedly helps BCCI make INR 60.18 crores, while the latest bid in the BCCI media rights auction stands at INR 23,758 crores, which amounts to INR 59.10 crores per match.

    The broadcasters can afford such exorbitant prices because of the advertising and viewership revenues. At the end of the league, the higher-ranking team gets the larger share of media revenue. Media rights account for 60 to 70% of the total earnings of the IPL team, through which IPL team members earn money. Besides that, the IPL franchises also make money by broadcasting special shows such as KKR’s Knight Club.

    Top 15 Highest Paid Players in IPL History
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    2. Ticket Sales/Gate Revenue

    The revenue generated from the sale of tickets for matches forms another major source of income for the owners of IPL teams. Each franchise is entitled to a minimum of 7 home matches, which gives them a fair opportunity to generate money. The ticket revenue share in the IPL team revenue is around 10%. The home team gets a fixed share of the total ticket sales, and all IPL team owners earn money by selling tickets.

    The franchises then have complete rights to the income from gate tickets and passes. Like any other major sports event, the IPL teams depend largely on their fans for revenue. It is one of the most watched leagues worldwide, with full houses on most occasions. This is one of the few mediums of income where fans and franchises are directly involved in the financial transaction and through which IPL team earn money.

    IPL Advertisement

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    3. Merchandising

    How Do IPL Teams Make Money - Merchandising
    How do IPL Teams Make Money – Merchandising

    The revenue received from sales of official IPL merchandise also forms a significant part of income for IPL teams. The IPL merchandise includes official jersey replicas, sports souvenirs, and sports equipment, among other things. Merchandising is a huge opportunity for IPL and the franchisees to monetize their brand, and IPL has started replicating the global sporting events.

    This trend is expected to change, with more IPL franchises now moving towards elevated merchandise promotion. The game merchandise market in India is growing at an annual rate of 100 percent. This market is about 30 million dollars. Every franchisee sells its merchandise; this includes T-shirts, caps, bats, wristwatches, and other items. Therefore, merchandising is a significant source for IPL franchise to earn money.

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    4. Selling Stake

    The IPL franchises can make big gains by selling stakes at the right time. For example, Delhi Capitals, formerly the Delhi Daredevils case. Jindal Steel Works brought a 50% stake in the IPL franchise for a hefty price of INR 550 crore from GMR. The group has expressed its desire to increase its share in the franchise from 50 to 100%.

    So, within a decade, GMR almost doubled its investment in the franchise. Recently, there were intense rumors that the owners of Rajasthan Royals wanted to go by the same route and sell 50% of their stakes in the franchise. Although such big deals don’t happen deals every day, selling stakes is surely one of the major routes to making money for IPL franchises. This is one of the prominent ways through which the IPL team owner make money.

    5. Sponsorship

    How Do IPL Teams Make Money - Sponsorship
    IPL Sponsorships – How IPL Franchises Make Money

    Everything within the stadium has a price tag, from players batting to the bails on the stamps. The sponsors are the real source of income in the Indian Premium League. All the teams of IPL have sponsors for everything: the main sponsor, a jersey sponsor, and even a sleeve sponsor, which hugely contributes to the overall income. The teams tie up with organizations to promote brands in return for an exorbitant amount.

    The promotion is done in two forms: through print media and through advertorials. The player’s jerseys are a valuable marketing tool. This is why an IPL outfit has an average of 10 brand logos: 6 on the jerseys, 2 on the pants, and another couple on the cap. Moreover, the franchises also create ad content to promote the brands’ products.

    While the brands that cannot make on the jerseys are still promoted through the teams’ social media handles and package design, for example, CSK has tied up with at least 18 brands, with Etihad Airways being the title sponsor.

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    6. Prize Money

    Prize money is obviously one of the franchise’s main income sources. The tournament’s winning team gets the largest share of the prize money, which goes to the team owners and the players. In 2023, the winners got INR 20 crores, the runner-up got INR 13 crores, the third place in the playoffs was INR 7 crores, while the fourth place in the playoffs got INR 6.5 crores.

    7. Brand Value

    How do owners of ipl teams make money
    Most Valuable IPL Teams in 2023

    Brand value adds a lot to the team. If you have star players like Virat Kohli and MS Dhoni or even Rohit Sharma in your team, you have a better chance of attracting brands and investors. Winning IPL or even making it to the Playoffs helps IPL franchises to boost their brand values. This, in turn, helps in easily getting brands on board – at prices that the owners demand. Note that MI, CSK, and KKR, all of whom have won IPL more than once, are at the top of the brand value.

    So, the clout that teams like CSK and MI enjoy during negotiations with brands may not necessarily be experienced by DC and KXIP. However, it is important to know that Brand Value is not only affected by a team’s past performances. Bollywood stars like Shah Rukh Khan and Preity Zinta also add a lot to that aspect, along with business leaders like Keshav Bansal and Neeta Ambani.

    8. Unlisted Shares

    It is worth noting that while it is a new phenomenon for Indian sports franchises, numerous European football franchises have been offering their pre-IPO stocks in cricket fans’ lives for a while now. In India, Chennai Super Kings is among the select few sports franchises whose unlisted shares can be traded. These franchises have been able to generate a considerable amount of capital through their pre-IPO stocks, which has proven to be a valuable source of funding for them.

    9. Investments in IPL

    Saudi Arabia shared plans to invest up to $5 billion in the IPL in 2023. The league is also attracting a lot of interest from American investors who are putting big money into it, making the IPL one of the most profitable sports ventures. According to the Financial Times, US companies like Silver Lake Partners, KKR & Co., and TPG Capital have invested over $3.2 billion in the IPL.

    US investors are drawn to the IPL because of its huge popularity and its potential to grow even more. The IPL isn’t just a well-loved sporting event; it also has a big impact on India’s economy.

    10. OTT Platforms

    Viacom18, the company that owns Jio Cinemas, won the OTT rights for IPL from 2023 to 2027. They bid INR 23,758 crore just for the digital streaming rights! Altogether, the total revenue from IPL media rights for 2023-2027 came to around INR 48,390 crore. This includes INR 23,575 crore for TV rights and INR 23,758 crore for digital rights. This is more than twice the amount earned in the previous period!

    11. Franchise Rights

    IPL teams earn from franchise rights by getting a share of the central revenue pool, signing local sponsorships, and selling team merchandise like jerseys and caps. Some teams organize international matches, invest in cricket academies, and monetize digital content through ads and brand collaborations. This helps them earn even outside the IPL season.

    All Sponsors of Indian Premier League 2025 | Official Partners & Brand Collaborations
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    StartupTalkyVivek Dev Jacob

    Conclusion

    Indian Premier League(IPL) is a money-making business and festival for cricket fans worldwide. Cricket fans around the world travel across seven countries and seven continents to watch IPL in India. All credit goes to the cricket league as it has created a bigger impact on cricket fans’ lives. It’s a money-making league where the money is generated from all sources. The money is generated from advertisements, sponsors, stadium tickets, merchandise, TV, and media.

    FAQs

    What is the brand value of IPL 2024?

    The IPL business value was calculated to be $16.4 billion as of 2024 and the stand-alone IPL brand value stands at $3.4 billion as of 2024.

    How IPL team owners earn money?

    IPL team owners earn money primarily through sponsorships, broadcasting rights, ticket sales, merchandise, and team merchandise. They also generate revenue from franchise fees paid by team owners and endorsements.

    What is IPL merchandise?

    The IPL merchandise includes IPL and team t-shirts, key rings, jerseys, polo t-shirts, mobile covers, chargers, caps, joggers, coasters, wristbands and more.

    What is the IPL business model?

    The IPL business model revolves around acquiring players and teams, advertising, merchandising, sponsorship, fantasy gaming, and more. The IPL business model’s core is inviting private firms and businesses to own franchises.

    Which is the oldest IPL team?

    MS Dhoni-led Chennai Super Kings (CSK) had the oldest players in their team, while Rajasthan Royals (RR) had the youngest team playing in the IPL 2021 according to the average age of the players in the squad.

    Which is the No.1 successful team in IPL?

    MI and CSK are the most successful teams in the league’s history, with 5 IPL titles.

    What is IPL team owner income per match?

    IPL teams can earn between INR 3–5 crores per match from ticket sales. The home team receives 80% of the ticket sales, while the state cricket board receives the remaining 20%.

    How much IPL winning team owners make money?

    The IPL offers the highest prize money: INR 20 crore for the winning team and INR 12.5 crore for the runner-up.

    How IPL teams earn money?

    IPL teams earn money in the following ways:

    1. Media Rights
    2. Ticket Sales/Gate Revenue
    3. Merchandising
    4. Selling stake
    5. Sponsorship
    6. Prize Money
    7. Brand Value
    8. Unlisted Shares
    9. Investments in IPL
    10. OTT Platforms
    11. Franchise Rights

    How do IPL franchises make money?

    IPL franchises make money through multiple streams, including broadcast revenue from media rights, sponsorships from brand partnerships, and ticket sales from home matches. They also earn from merchandise sales, prize money based on performance, and player trading. Additionally, income comes from local sponsorships, digital content on platforms like YouTube, and investments in global leagues and regional events. These diverse revenue sources ensure IPL franchises remain profitable.

  • Importance Of Work Culture In The Success Of A Startup

    Startup culture is a key element of most corporate organizations. Startup culture has received a lot of attention in recent times, which is because it plays a vital role in improving the overall experience at work and some are seamlessly integrating work into their life.

    By fixing a startup culture, a company by itself can set an example for the employees which will create a base for supporting the work and improving the internal operations of the work. Applying this, makes the contribution more valuable and results in better personal satisfaction.

    Since startups are often run by a small team working closely together, their “startup culture” is typically a reflection of the founding of the team’s passions and personalities. In most situations, every individual working in the startup usually contributes to the overall culture.

    While culture can take several years to evolve passively some corporations have been able to change their culture reasonably quickly by specifying a new set of behaviors that are expected from their employees.

    The common factor between corporates and startups is that their culture is the driving force of the organization. It includes how the employees of a certain company form and communicate ideas, how they behave, respond to customers, and bring themselves to work.

    It is the reflection of what the company stands for and the working styles of the founders and employees, which is why startup culture is important in what makes a company successful and brings it to the list of best startups.

    What is Meant by Startup Culture?
    Importance of a Startup Culture in an Organization
    5 Ways to Improve Work Culture of an Organization

    What is Meant by Startup Culture?

    When someone talks about Startup Culture, it usually includes happy hours, unlimited PTOs, pet-friendly offices, ping pong tables, zen rooms, etc., which are beneficial for the startup employees, increases comfort, and spark creativity.

    However adding benefits and perks isn’t enough to make a successful startup culture, many first-time startup founders struggle to define their culture from the beginning, only to realize its impact on the operational side of the business.

    To thrive in the new decade entrepreneurs and founders have to know how to define and cultivate a startup culture according to their companies. Sometimes the right technology helps in making the vibrant culture easier to implement across geographical boundaries.

    With the unprecedented times of the Covid-19, a variety of applications help employees to collaborate in a real-time, video conference, message, and work on the same version of documents from different parts of the world.

    What a healthy work culture must contain
    What a healthy work culture must contain

    With people working across time zones and locations, it’s never been easier to reward and recognize great staff and projects. We think we have the right cultural guidelines in place but, like any startup, we know just how important it is to continue demonstrating the behaviors we want to instill throughout the business if we are to be successful.

    Successful startup culture in the following ways:

    • Lead by example and actively demonstrate the behaviors that are expected from the team.
    • Call out positive behaviors publicly, recognize and appreciate when someone does a good job.
    • Document our culture statement and workshop with our team to promote a shared goal.
    • Share the success metrics with the employees so they know the goal but also how we’re tracking towards those collective efforts.
    • Treat everything as an experiment, take the time to discuss and learn from failures while doubling down on the successes. Ultimately, we know that execution and delivery will determine our success but behind the scenes, our culture will be the driving force.

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    Importance of a Startup Culture in an Organization

    In 2022, workplace culture will continue to be as important as or more important than products and services. More than ever, founders will need to prioritize defining company culture from the beginning before it’s too late. The investments of focus, time, and resources will pay off higher talent, better communication, increased productivity, and customer loyalty.

    For startups, the impact of every team member’s attitude and productivity is exponential. Even simple cultural components, like a set of common values, can align workers under a single, identifiable banner.

    According to Glassdoors 2019 mission and culture survey before applying for a job, nearly four in five employees and job seekers consider a company’s mission and culture. This is important because 65% of 18 to 35-year-olds are likely to culture over salary, that higher than any age demographic surveyed.

    Employee's preference for the work culture over the compensation in percentage
    Employee’s preference for the work culture over the compensation in percentage

    Workplace culture also affects the bottom line, even if a company manages to attract the best turnover, decreased motivation, and overall decreased productivity.

    The importance of company culture is getting a lot of attention these days, especially in the startup world. Tech giants like Google have made a name for themselves by offering unique, sometimes luxurious benefits to their employees, while small offices are changing the rules of office culture with perks like unlimited vacation time and flexible hours.

    In the 2019 Employee Engagement Report of TINYpulse, about 43% of the 25,000 employee respondents across 20 industries said that they would leave their companies even for a marginal hike because of weak company culture.

    The importance of work culture

    5 Ways to Improve Work Culture of an Organization

    The startup culture of a workplace can be improved for better reasons. However, it can also get degraded if proper care is not taken of the work culture from time to time. Shared below is the 5 basic tips that can help in improving the work culture of a startup.

    Giving importance to the mission of the company

    The first step of making a company culture is to establish a clear set of priorities that align with the company’s overall goals. For example, Google’s mission statement is “Don’t be evil”. This applies at the corporate level, as the company strives to do as much good as possible, but also at an employee level.

    Employees who keep their core mission at heart will be more likely to stick with it, helping the company stay on track with its identity and purpose. A company with a strong purpose may be able to encourage more individuals to buy into that purpose and complete the feedback loop.

    Attract new talented employees

    Every organization needs talented employees in order to succeed, but getting talented people to join the company can be challenging. The companies spend a lot posting job ads, hiring professional recruits, or head hunting at professional networking events, but sometimes this approach is easier for well-established companies as they already have a well-known name and brand.

    Talented candidates are always picky about where they want to work and also expect more than higher salaries which is usually an office culture that matches their personalities.

    Retaining employees

    attracting and retaining employees
    attracting and retaining employees

    Finding new employees is good but training them and integrating them into your company takes time, costs money, and may lower overall morale. With a strong company culture that encourages people to come to work every day your retention numbers should go up because employee retention and company culture have a self-sustaining relationship.

    The stronger your work culture is, the more likely it is for employees to stay loyal to the company, and while the more employees stick around the work culture will get stronger. The key is to find a core team of people who fit your culture perfectly, and keep them happy and consistent as your company grows.

    Encouraging passion

    Every company must have passionate employees as they are more productive, creative, and come up with innovative startup ideas. This can be achieved by giving people an ideal cultural environment in which to work is about more than just preventing them from quitting.

    As per the study done on Glassdoor, 53% of employees stated that they will stay longer at their firm if they are appreciated
    As per the study done on Glassdoor, 53% of employees stated that they will stay longer at their firm if they are appreciated

    A good work culture can lead to employee satisfaction which makes them passionate about doing their job while also being invested and loyal to their works place. In a way, a company culture is a tool that keeps employees happy enough to produce their best work and that means the company can push new boundaries and tread new ground.

    A Unique Brand Identity

    Great internal startup culture can develop a distinguishing reputation for your brand, in an external context. Unique brands always have an edge over brands that blend in with the competition, so the stronger your culture is, the stronger your brand can perform.

    Company culture is more than a brand, too, and it’s more than just a great series of benefits that are provided to the employees. It’s the combination of environmental, atmospheric, and practical conditions that keeps your company and more than just a bunch of individuals who happen to work in the same physical space.

    Conclusion

    Work culture or the startup culture is not a new topic to learn about. However, in the past few years, the discussion on the work culture and its effect on startup success have seen taking place. This is because for almost many startups, having a better work culture was never pondered over.

    Irrespective of the earlier negligence, it is the right time now to learn more about work culture and the ways it can be improved for better productivity of employees indirectly resulting in a success of a startup.

    FAQs

    What is meant by work culture?

    Work culture stands for the ethics and morals of the workplace individuals. It also indirectly defines the organization’s value.

    Why is work culture so important?

    Work culture directly or indirectly affects the working pattern of each employee. Having a satisfactory work culture can provide better yield from employees which will eventually contribute to the success ladder of the organization. Failing to provide better work culture will also have an adverse effect on the organization’s value. Hence, work culture is an important aspect to give attention to.

    Why is culture important in a team?

    The team is required to work with each other cordially. Having a team member with unfit work culture will eventually create a distance among team members. Once the team members drift apart from each other no better work response can be expected from the team due to un-cooperative people. Hence, having a culture is also essential in the team.

    What is the Difference Between Startup Culture and Corporate Culture?

    A startup environment is typically a fast-paced culture in which creativity and communication are valued. Startup culture is often perceived as being less formal than that of a corporate environment and usually puts less emphasis on hierarchy within teams.

  • Analyzing Red Bull’s Popular Marketing Campaigns

    Red Bull is an Austrian beverage giant known for its unique marketing strategies and campaigns. The company is a marketing powerhouse that is equally popular for its daring and widespread campaigns as for its main products. Red Bull is a company that started the energy drink market continues to dominate the market with more than 40% market share. For Red Bull the marketing efforts always focuses on the audience first, and then comes their selling their products.

    Red Bull now leads with 24.9% share of the US energy drink market in 2019, selling more than 7.5 billion cans globally. They are able to achieve these numbers because they produce content which can be considered on par with the major publishers and also pulling off mind-blowing events making them one of the most talked about brands in the world. Red Bull is active on various social media platforms and different channels and use out of the box approaches and tactics in order to create content that is would give people the experience they would be interested in.

    Instead of following a traditional approach to mass market, Red Bull has generated awareness and created a brand identity by using extreme sport event series or campaigns such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and stunts like stratos space diving project and stand out on its own. The company marketing also includes multiple sports team ownership from Formula One teams like Scudera Alphatauri, Red Bull Racing; Fooball clubs like FC Red Bull Salzburg, New York Red Bulls, etc. It also has many celebrity endorsements through its record label Red Bull Records.

    A Brief History of Red Bull
    The Target Audience of Red Bull
    The Marketing Strategy of Red Bull
    Red Bull’s Content Marketing Strategy
    The Analysis of Red Bull’s Marketing Campaigns
    The Impact of Red Bull’s Marketing Campaigns

    How marketing made Red Bull so big

    A Brief History of Red Bull

    The Red Bull logo and slogan
    The Red Bull’s logo and slogan

    Red Bull is an Austrian energy drink company created in 1987, when the Austrian entrepreneur Dietrich Mateschitsz was inspired by an already existing local energy drink which was sold in Thailand. The local energy drink was meant to help keep drinkers awake and alert. He took this idea, modified its ingredients to match the westerner’s taste buds, partnered with Chaleo Yoovidhya and together founded the Red Bull company in 1987 in Chakkapong, Thailand.

    The product was later taken to Austria where it had its first ground breaking success in no time and soon went international after it blew up in Hungary. When the company originally started it only had only a single flavor and regular or Sugar free formulas, a line of different fruit flavors were added by 2013. The company’s slogan is “Red Bull gives you wings.” Red Bull is currently in more than 170 countries energizing the population and raising the competition along the way. According to Forbes it is also the 61stmost valuable brand in the world.

    When Red Bull first came out, it was the first and only as back then energy drinks dint exist. And since traditional means of advertising was expensive, Red Bull had to come up with a different marketing strategy. They simply targeted their target audience which is 18 to 35 years old in different college parties, bars, coffee shops and even libraries. At these events and places the people were given free samples, which lead to the people talking and spreading the word about the product for free. Red Bull started sponsoring music festivals and sport event, campaigns and also created good quality content which got the company its fame.

    The Target Audience of Red Bull

    In order to understand the company’s market strategy and campaigns one must understand the company’s target audience, the important role it plays and how it reaches that target audience. According to Numerator, the target audience of Red Bull is predominantly between the ages of 18 to 34 year old, both male and female, who have an average to high income, likes sports, extreme sports and athletic events. Their customers can be defined as young, independent professional with big dreams and aspirations.

    Relevant information is also collected through customer surveys, field trials and focus groups, with the company ensuring that its buyer profile is consistently updated. This ensures that their strategies continue to be both relevant and effective at all times. Red Bull focuses on three significant tactics to attract its target audience:

    • Publishing quality content that is created by the marketing team in different media outlets that is consumed by their target audience.
    • Red Bull produces large scale publicity stunts that grabs attention of its audience and spreads the message of the products or company.
    • One of the most important tactic used by Red Bull is to sponsor and create events in various countries so it attracts its young audience.

    The Marketing Strategy of Red Bull

    Red Bull marketing strategy
    Red Bull marketing strategy

    Red Bull has control of over 70% of the $1.6 billion market, and owes its success to the company’s intensive unconventional marketing strategies. The company bases its marketing approach on promoting a high energy philosophy for the lives of its customers, by its advertisements and campaigns it promotes a way of life more than selling its product. Red Bull also has a young target audience which consists of the millennials, gen y and gen z, know what their target audience wants and utilize it in their marketing strategy.

    Red Bull sponsors a lot of events in various countries such as Red Bull music academy in the USA, parachutes in South Africa, Go-karting events in Kuwait, and many more from different countries in an effort to attract more target audiences as they usually attend events like these. It also works with influencers in the field and shares captivating content that inspires the young audience to be more active and adventurous. By doing all of this, Red Bull captivates authentic and loyal consumers as they are usually into athletics and sport events.

    Because of this effort everybody knows its slogan “Red Bull gives you wings”, as it is used across online and offline campaigns, televisions advertisements, newspapers and billboard ads. Some of their well-known strategies used for marketing are: using pickup trucks as mobile displays which were painted blue and silver with a giant can of the giant mounted on top of the vehicle. The products were designed to be eye-catching and were aimed at promoting the red bull brand as youthful and slightly off the wall.

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    Red Bull’s Content Marketing Strategy

    The Red Bull is known for its content marketing as it is exceptionally planned. They started it with covering topics that interest their target audience which is sponsoring and advertising extreme sports, concerts and music festivals. The second is to sell their brands but not force the audience to buy their energy drink.

    Their content is designed to make sure the reader enjoys the content not sells Red Bull. By doing this their audience will associate their product with the content that they love to consume. The third part of content marketing is to publish videos, blog post, pages and other types of content at different social media networking sites and channels that their target audience consumes content from.

    The Analysis of Red Bull’s Marketing Campaigns

    Earlier Campaigns

    Red Bull first gained a lot of attention because of its “Red Bull gives you wings campaign” which initially began in the 90’s. Because of this campaign the company sold 300 million cans between the years 1996 to 2006. After this the company began to sponsor sports events of mountain biking, wind surfing, snowboarding, skateboarding, kayaking, rowing, Formula 1 racing to even parkour, surfing, skating and break dancing the options were limitless and the company made use of it in campaigning its product.

    Red Bull also uses music concert, programs and videogames, commercial with famed celebrities, such as Eminem and sponsoring events like Red Bull “EmSee Battle Rap championships”. The company has also made history by just being the backing power to football and Formula 1 racing teams and events. For example, Sebastian Vettel’s four Formula 1 championships will be combined with Red Bull Racing.

    Stratos Space Diving Project

    Red Bull Stratos space diving project

    In the year of 2012, Red Bull hit the global headlines when it decided to try and break the record which at that time stood for 62 years. The company sponsored an event where an Austrian skydiver Felix Baumgartner to free fall jump from the Earth stratosphere in a helium balloon. This project was known as the stratos project, because Baumgartner had to fly approximately 39 kilometers (24 miles) into the stratosphere over New Mexico in a helium balloon before free falling in a pressure suit and then parachuting to Earth.

    After it became successful Baumgartner broke three records including being the first person to break the speed of sound during a captivating freefall that lasted for four minutes and 19 seconds. This event was live streamed through YouTube with the help of GoPro cameras and became the most viewed live stream and a mainstream media platform at that time. This event embodied the company’s slogan, the brand vision and supplied Red Bull with unique photography that would be used in its marketing campaign for years.

    Red Bull Campaigns in India

    Red Bull launched a limited festival edition in 2019 which elevated the company’s marketing strategy. The festival edition can came with a new flavor of the orange, while the company also created a contest #SpotTheCans. Where the customers had to go to their website and spot four hidden Red Bull Festival Edition cans in an impressive piece of artwork. After finding them, one could redeem the vouchers and gift cards at the Reliance Fresh and Reliance Smart stores. The energy drink giant will hosted an engaging on ground, in store and on campus activations with the help of campus interns/ambassadors to increase the marketing of the company.

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    The Impact of Red Bull’s Marketing Campaigns

    The stratos project generated a huge number of media attention and a media coverage worth an estimation of tens of million, which would not be possible to reach just using the traditional marketing strategy. After this project the company increased 7% of its sales in just six months generating $1.6 billion and selling 5.2 billion cans in the following year.

    This project was successful because the company put science, engineering and a huge budget which was 1/10th of its annual global marketing budget which was $330 million to fund the project. This led the company to win a Sports Emmy in the category of an outstanding new approach to sports event coverage. The point of this project was to inspire the youth to use their wings and try doing what they taught was impossible and push the human boundaries.

    The total broadcast was over 3 hours long and the Red Bull’s logo was in every shot. The Stratos campaign is an extreme but excellent example of creative marketing, and the company’s commitment to the values and aesthetic that the brand created when they first got their start that makes their marketing work. Everything they create relates back to the idea of giving people and ideas wings to fly.

    FAQs

    What marketing strategy did Red Bull use?

    The marketing strategy used by Red Bull are:

    • Content Marketing
    • Sponsorships of Sports Events to drive brand awareness
    • Humoristic Advertising Approach

    Red Bull’s sponsorships and participation in extreme sporting events have played a key role in making it so popular.

    Who Are Red Bull’s target customers?

    Red Bull’s main target customers are young urban males.

    When was Red Bull founded?

    Dietrich Mateschitz founded Red Bull in 1987.

    Which is the most successful marketing campaign of Red Bull?

    The Red Bull Stratos campaign may be the most successful marketing campaign of all time.

  • A Layman’s Guide to Monetize A Facebook Group

    Knowing how to grow a Facebook group correctly will increase your earning potential. Facebook has realized the importance of having a good email list. This is why more than a billion people use Fb groups.

    However, having an email list is only a piece of the puzzle. It is vital to a flourishing business but if plan to sell digital goods, learning how to grow a FB group can be your golden ticket to success.

    Fb groups bring loads of web traffic, dedicated customers, income and an engaged community. Once you start and grow a group, it will basically run itself and all your customers will turn into your biggest promoters.

    So let’s get started

    How to grow and monetize your Facebook group
    How to grow and monetize your Facebook group

    Why you need a Facebook group?
    How to start your FB group?
    Monetize your Facebook Group
    Facebook Group – FAQ’s
    Conclusion

    Why you need a Facebook group?

    Establishing an engaging Facebook group is valuable and can bring your brand a lot of credibility and success. You’ll be able to reach a large number of people through these groups.

    Even your affiliate income can rise if you prioritize the strategies of your FB group. Imagine having a close-knit community of like-minded individuals that are also your target audience.

    Therefore, even having a small group can work wonders for your business, so without further ado, let’s learn how to grow and monetize a FB group

    Why you need a Facebook group?

    Target audience

    The first step of the process is brainstorming. You need to write down your vision and your group’s purpose in order to figure out who your target audience is.

    Your audience is key if you want to be able to make money through a FB group. Since everyone likes different things, you cannot appeal to everyone.

    It would be much better if you aimed to appeal to only a specific set of people. Your target audience must be clear in your mind and be as precise as possible. The problem with a board target audience is that it would be very difficult to understand what they want and how you can fulfill their needs.

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    Create a group

    After you decide on your target audience, the next step is to create a community. If you want to grow your email list, make money and establish brand authority then just follow these steps.

    Step 1: On your newsfeed, click on “Group”, under “create”. Fill out all the information required.

    Create a group
    Create a group

    Step 2: Choose a name for your FB group based on your target audience. It must be something relevant to the people you are targeting.

    Step3: Set up questions to keep spammers away. Since you need a specific set of people that align with your business goals, your group must only consist of people who are relevant to your business. You can filter out people by asking them questions before allowing them into your group.

    Step 4: Create group rules by establishing a set of ground rules for your community. This is to show you’re the admin and creator of the group. Your job is to monitor people to ensure they’re following the rules and ban those who don’t.

    Step 5: Craft a visually appealing cover photo for your FB group. This cover should represent the group, its purpose and help you personalize your brand.

    Step 6: Promote your group by adding your group link to your email signature. If you have a blog then put your group link on your main blog page or use Quora and Pinterest as platforms to promote and grow your group.

    Most of these tactics will promote your group on auto-pilot and save you a lot of time. It will attract the right audience and set the foundation for your group to be profitable.

    Monetize your Facebook Group

    Now that you have learned the basics of creating a group and promoting it, its time to transform it into a money-making machine.

    The best way to make money from your FB group is to build a community, get people on your email list, and then use email list sales funnels to turn them into costumes so that your community will help you sell your products.

    Once you have people in your email list from your group who early read all your posts and sign up for your offers – these people will definitely turn into your loyal customers. They will belie in your brand and your products and happily promote them. Since they believe in your business, these people will likely become your best assets.

    Maximize your earnings from your group by:

    To be truly good at what you do in this business, you need passion. You have to find a balance between earning money, and being authentic to your customers. Being overly promotional of your products is not good for your brand or business.

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    Facebook Group – FAQ’s

    How do I join a group?

    To join a group as your profile or your Page:

    1. From your News Feed click Groups in the left menu.
    2. In the search bar at the top, enter some keywords for the group you’re looking for.
    3. Select the group then click + Join Group below the cover photo.
    4. Select whether you’d like to join as your profile or your Page and click Join Group.

    How can i see the member list of a Facebook group?

    Pages and profiles can join and see what’s in a Facebook group. Keep in mind that Pages can be managed by several people who can all see the group’s posts, comments etc.

    People on Facebook can see who the members of public groups are. In private groups, you have to be a member to see who the other group members are.

    To see the list of group members:

    1. From your News Feed, click Groups in the left menu and select your group.
    2. Click Members at the top of the group.

    The member list will update automatically as people and Pages join and leave the group.

    Learn more about public and private group settings.

    How does a buy-and-sell group differ from a regular Facebook group?

    A buy-and-sell group is like a regular group, except it lets members:

    Conclusion

    Once you learn how to grow a FB group and begin to attract members, you will begin to see customer engagement. Following these steps will ensure that your group is established properly from day one so that one day you will be able to manage your group on autopilot.

    Then, it’s only a few steps away from you being able to earn handsomely through this group. Eventually, it might just become your biggest income source!