StartupTalky

Tag: Brand image

  • Customer UX & Feedback: A Key Tool in the Startup Survival Kit

    If the customer is king, then customer feedback equals bags of gold coins for any business. Knowing what your customers are thinking about your product or service is an added weapon in your entrepreneurial arsenal.

    Amazon’s Jeff Bezos once famously said, “We see our customers as guests to a party, and we are hosts. It’s our job every day to make every important aspect of the customer experience a little better.”

    In this article, StartupTalky looks at why customer feedback is essential for any business and the various online and offline modes of feedback mechanisms employed by companies.

    Importance of Customer Feedback
    Online Channels
    Post Purchase Feedback
    Offline Feedback

    Importance of Customer Feedback

    Any information that customers express about the product or service they are using is customer information or feedback. 

    Every successful endeavor thrives on a conversation—a continuous feedback loop between creator and consumer that fuels growth and progress, said Harkunwar Singh, CEO and co-founder of Novatr. 

    Simply put, a good customer experience bodes well for your business. A statistical report by Bain & Company showed that companies that excelled at customer experience grew revenues by around 4–8%!

    Continuous integration of customer insights allows us to refine features, enhance user experiences, and address pain points swiftly. This dynamic feedback mechanism is ingrained in our deep tech development processes, fostering agility and responsiveness to the evolving needs of our user base, said Swayam Agrawal, founder and CEO of Aarika Innovations.

    Our team on the ground collects feedback from our outlets regularly to understand the trends in terms of consumer taste preferences. Each comment guides us in refining flavors and enhancing overall customer satisfaction, ensuring your products not only taste great but also resonate with our consumers, said Siddharth Saraf, co-founder of Vaum Tonics.

    However, the question arises: what defines a good customer experience?

    Bain & Co. suggests answering five questions that will help companies come up with the best customer experience:

    1. What do we want to stand for in the eyes of our customers?
    2. Which actions will have the greatest effect on our target customers?
    3. How can customer feedback promote learning and behavior change?
    4. What aspects of their experience would our customers want to change?
    5. How can we anticipate and mitigate risks to sustain the changes?

    If you can answer these questions, you might as well have crossed the Laxman-Rekha to connect with your customer!

    Online Channels

    Unlike a few years ago, digitalization and the plethora of tech tools available have made listening to customers a little bit easier. Some companies tell us their pick as far as online customer listening tools are concerned.

    1. Interactive Polls: Instant and ready-made feedback is available to companies through startups, which is made public. Dealing with them appropriately can lead to instant customer redressal and thereby alleviate the company’s brand image as well. Soulweaves, a handmade luxury sari brand, often floats polls through their stories on Instagram for certain decisions. “For example, a poll to choose option A or B bag for packaging. We will finally produce the bags that have more votes,” said Swati Kapoor of Soulweaves.
    2. Surveys: Opinion matters, and there are several platforms where customers can easily chip in with their view of your product or service. However, the key to constructive feedback is to ask the right questions. “We regularly send out surveys via email to gather insights directly from customers about their experiences with our products or services,” said Deepti Sharma, Director of ThinkerPlace.
    3. Social Media Listening Tools: Several social media analytics tools help to understand the thought processes of a potential customer or an existing one. In the digital sphere, we closely monitor KPIs (key performance indicators) such as returning customer rates and retention rates. These analytics serve as quantitative benchmarks, offering insights into the efficacy of our products and customer engagement strategies, said Akanksha Sharma, co-founder and CEO of CITTA.
      A vibrant community helps some other companies touch base with customers. “We make a concerted effort to actively listen to our vibrant community, comprising over 2,500 members, including top-tier company executives, industry experts, learners, and our dedicated research team. This collaborative effort allowed us to pinpoint major improvement areas and craft a course that uniquely equips individuals for the challenges of both today and tomorrow,” said Harkunwar Singh, co-founder, and CEO of Novatr.
      A data survey by Nosto found that 61% of consumers—out of which 65% were Gen Z consumers—were more loyal and more likely to buy from a brand if they were invited to take part in a customer advocate community.
    4. Reviews: Reviews, especially positive ones, definitely help in bulking up a company’s brand image, but some of the reviews also end up giving perspective. “Keep track of reviews on platforms like Google My Business or specific industry-related review sites. Positive reviews indicate satisfaction and loyalty,” said Bhawna Sethi, founder of Let’s Influence.
      A survey carried out by BrightLocal showed that 98% of people read online reviews for local businesses. The survey also showed that 87% of consumers will use Google to evaluate local businesses.
    Consumer Attitudes and Behaviors Based on Their Customer Service Experience Worldwide as of May 2022
    Consumer Attitudes and Behaviors Based on Their Customer Service Experience Worldwide as of May 2022

    Post Purchase Feedback

    Following up with a customer after a purchase forges a long-lasting connection with the latter. 

    Since our customers are parents, a feedback call helps us to build a connection and shows our concern and care towards them. This personalized approach ensures that we not only capture quantitative data but also delve into qualitative insights, said Sharma from CITTA.

    But there is more to following up with customers after a purchase than merely ticking the box of a marketing practice. 

    A statistical chart titled ‘Attitude of Consumers Worldwide Toward Personalization and Customer Experience Provided by a Company‘ reported that 88% of consumers feel that the experience a company provides is as important as its product or service.

    Another survey of 300 customers across different nations by Twilio in March 2023 showed that consumers say they will become repeat buyers after a “personalized experience.”

    At times, it can help you understand the drawbacks and, thereby, go ahead and improve your product or service.

    After an offline purchase, we may follow up with customers via calls or emails to gather feedback about their experience, said Sharma of Thinkerplace. 

    Offline Feedback

    Although online platforms have made it easier for companies to collect feedback, the classic traditional modes of feedback can never go out of fashion.

    We also ask them directly through old-school methods like surveys, face-to-face chats, and group discussions. This mix helps us see the full picture of what customers feel about us in different situations, said Rajan Gupta, Director of 10x Make it Happen.

    Former Managing Director of HDFC Bank Aditya Puri was feared within his company for making surprise visits to his branches so he could get feedback from the customers themselves and check if the bank processes were followed on the ground.

    Another ex-HDFC Bank executive, Ruby Jain, who is now chief executive officer and founder of Vyaparify, resonates with the offline mode of communication. 

    Whatever we have learned is from the market. Sitting in the office, one will never get the idea. Going down to Tier 2 and Tier 3 cities, talking to the local business owners, and understanding what they feel is one way to earn their trust. They should feel that they are one of us. But at the same time, they should feel that you know slightly better than them, or else why would they listen to you? said Jain of Vyaparify, a one-stop platform that provides digital solutions to local businesses.

    Founder of kids health supplement brand Kiddoze, Nonita Mehta, talks of various offline modes of accumulating feedback. 

    “We regularly gather input from parents, healthcare professionals, and customers through surveys, reviews, and direct communication. This helps us refine formulations, improve flavors, and ensure our vitamin supplement meets the needs and preferences of both kids and parents. Additionally, we stay abreast of nutritional research to enhance the effectiveness of our products.”

    Conclusion

    Customer feedback is what a company not only thrives on but also survives on. However, it is essential to complete the feedback loop and implement it into the product cycle so that you put the user and customer experience before anything else. Like Steve Jobs said, “You’ve got to work with the customer experience first and then backward with the technology. You can’t start with the technology and then try to figure out how you are going to sell it.” Making use of technology and various online channels can strengthen your product development cycle, yet keeping a close eye on ground feedback remains equally important.

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  • Tommy Hilfiger’s Marketing Strategies: Preppy and Iconic

    Tommy Hilfiger is a well-known fashion brand that has been a leader in the industry since its start in 1985. The brand is famous for its classic American style and takes great pride in making high-quality products while also pushing the boundaries with new and innovative designs. One of the most recognizable aspects of Tommy Hilfiger is its red, white, and blue logo which represents its preppy look. The brand’s attention to detail and timeless designs have earned it a huge following around the world, and it’s a favorite among both fashion enthusiasts and celebrities. The clothes have an effortless style that captures the spirit of contemporary American fashion.

    Tommy Hilfiger, founded by renowned designer Thomas Hilfiger, has become a global sensation. Tommy Hilfiger offers a wide range of products, from apparel, eyewear, accessories, bags, fragrances, furniture, and more for men, women, and kids. With over 1400 outlets in 90 countries, it’s no wonder the brand has become a household name!

    Tommy Hilfiger has a significant presence across the globe, with over 1,400 retail stores in 90 countries, as well as a strong online presence. The brand has a wide distribution network and is available in department stores, specialty stores, and its own standalone stores. It also has a strong presence in the e-commerce market, with its products being sold on its own website as well as other online retailers. It has also made its mark in the fashion industry by sponsoring events and collaborating with prominent celebrities, further enhancing its global reach and influence.

    Tommy Hilfiger’s Target Audience
    Tommy Hilfiger’s Marketing Mix
    Tommy Hilfiger’s Marketing Strategies

    Tommy Hilfiger’s Target Audience

    Tommy Hilfiger is a global fashion brand that primarily targets young adults, specifically those in the age range of 18 to 34. The brand caters to both men and women who are interested in preppy, classic American style with a modern twist.

    The Tommy Hilfiger brand is known for its high-quality, fashionable clothing, accessories, and footwear that appeal to customers who want to look stylish and confident. The brand’s target audience is also characterized by their active lifestyle, and they are often interested in sports, music, and entertainment.

    Tommy Hilfiger has also made an effort to be more inclusive and diverse in their marketing campaigns, expanding their target audience to include people of different ethnicities, body types, and gender identities. The brand’s core values of inclusivity, sustainability, and innovation have resonated with younger generations, making Tommy Hilfiger a popular choice among millennials and GenZ.

    Tommy Hilfiger’s Marketing Mix

    One of the reasons for the success of Tommy Hilfiger is its strong marketing mix. The marketing mix is a set of tools that a company uses to promote its brand and products. It includes product, price, promotion, and place. Let’s analyze the marketing mix of Tommy Hilfiger and how it has helped the company to become one of the leading fashion brands in the world.

    Product Mix

    The product mix of Tommy Hilfiger includes a wide range of clothing and accessories for men, women, and children. The brand is known for its preppy, classic American style and has built a strong reputation around its signature red, white, and blue logo. Some of the products that Tommy Hilfiger offers include:

    Clothing

    Tommy Hilfiger offers a range of clothing items, including shirts, pants, dresses, skirts, blazers, outerwear, and more. The brand’s clothing is known for its classic, timeless designs that appeal to a broad range of consumers.

    Tommy Hilfiger Clothing Items
    Tommy Hilfiger Clothing Items

    Accessories

    Tommy Hilfiger’s accessory line includes items such as watches, sunglasses, handbags, belts, hats, and scarves. These items often feature the brand’s signature colors and logo and are designed to complement the clothing line.

    Tommy Hilfiger Accessories
    Tommy Hilfiger Accessories

    Footwear

    The brand’s footwear line includes sneakers, loafers, boots, and sandals for both men and women. Like the clothing and accessories, Tommy Hilfiger’s footwear is designed with a classic, timeless aesthetic.

    Tommy Hilfiger Shoes
    Tommy Hilfiger Shoes

    Fragrances

    Tommy Hilfiger has a range of fragrances for men and women that are sold under the Tommy Hilfiger brand name. The fragrances often feature fresh, clean scents that are consistent with the brand’s classic American style.

    The product mix of Tommy Hilfiger is designed to appeal to a broad range of consumers who are looking for classic, timeless fashion pieces that are both stylish and functional.

    Price Mix

    Tommy Hilfiger’s price mix is designed to position the brand as a premium fashion label while still remaining accessible to a wide range of consumers. The brand’s pricing strategy is based on the value it offers to its customers, which includes quality, design, and brand recognition.

    Tommy Hilfiger’s clothing, accessories, and footwear are priced at a premium level when compared to other mid-range fashion brands. However, the brand offers regular sales and promotions that make its products more affordable for price-sensitive consumers.

    Additionally, Tommy Hilfiger has introduced a diffusion line called “Tommy Jeans” which offers a more affordable and casual option for younger consumers. This line includes denim, t-shirts, and other items that are priced lower than the main Tommy Hilfiger line.

    Tommy Hilfiger’s pricing strategy is aimed at creating a perception of exclusivity and quality while still catering to a broad range of consumers through sales and promotions. The brand’s premium positioning and value proposition are key to its success in the fashion industry.

    Place Mix

    Tommy Hilfiger’s place mix includes physical stores, e-commerce, wholesale, pop-up stores, and social media. With over 1,600 physical stores worldwide, the brand has a significant presence in major cities and shopping centers. The online store provides easy access to the entire range of products, while wholesale channels allow the brand to reach a broader customer base. Pop-up stores are opened in trendy locations to create excitement around new products or collections. Social media platforms like Instagram, Facebook, and Twitter are also used to promote the brand, engage with customers, and showcase its products.

    Promotion Mix

    Tommy Hilfiger’s promotion mix consists of advertising through print ads, television commercials, and online ads; sales promotions such as discounts and seasonal sales; personal selling through retail stores and dealers; and public relations efforts through sponsorships, collaborations with celebrities and influencers, and supporting causes. The brand’s goal is to create a strong brand image and drive sales through a combination of traditional and digital marketing strategies.

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    Tommy Hilfiger’s Marketing Strategies

    Tommy Hilfiger is one of the most recognizable fashion brands in the world, known for its classic American style and bold designs. Tommy Hilfiger has consistently stayed ahead of the curve in terms of marketing strategies, leveraging innovative techniques to engage with its target audience and drive sales.

    Let’s take a closer look at some of the marketing strategies that have helped Tommy Hilfiger become a household name, from its use of influencer marketing to its pioneering approach to experiential marketing. Whether you’re a marketer looking to learn from a leading brand or simply a fan of Tommy Hilfiger, this blog will provide valuable insights into the company’s marketing success.

    Brand Image

    Tommy Hilfiger has built a strong brand image through its distinctive logo, iconic colors, and classic American style. The brand is associated with quality, style, and sophistication.

    Sponsorships and Collaborations

    Tommy Hilfiger has collaborated with a number of celebrities and artists over the years, including Beyoncé, Gigi Hadid, and Lewis Hamilton. These partnerships have helped to increase the brand’s visibility and appeal to a wider audience.

    Gigi Hadid in “The Girl” by Tommy Hilfiger

    Digital Marketing

    Tommy Hilfiger has a strong online presence and has leveraged digital marketing channels such as social media, email marketing, and influencer marketing to reach customers. The company also invests in search engine optimization (SEO) to ensure that its website ranks highly in search results.

    Retail Experience

    Tommy Hilfiger stores are designed to provide a premium shopping experience, with attention to detail in-store design and visual merchandising. The brand also hosts exclusive events and offers personalized styling services to enhance the customer experience.

    Sustainability

    Tommy Hilfiger has made a commitment to sustainability and has launched several initiatives to reduce its environmental impact. This includes using eco-friendly materials, reducing waste, and promoting circular fashion.

    Tommy Hilfiger’s marketing strategies have helped the brand to establish a strong identity and build a loyal customer base. By staying true to its core values and evolving with the times, the brand continues to be a major player in the fashion industry.

    Tommy Hilfiger’s marketing strategies offer some game-changing insights that every brand should aspire to. The first key lesson is the undeniable power of building an iconic brand image and identity that exudes quality and sophistication. Secondly, their strategic collaborations and sponsorships with celebrities and artists have helped to expand their reach and appeal to a broader audience. Thirdly, Tommy Hilfiger’s digital marketing tactics, including social media, email marketing, and influencer partnerships, have played an indispensable role in propelling its success. Lastly, by prioritizing sustainability and ethical business practices, Tommy Hilfiger showcases how marketing can be leveraged to advance social and environmental causes while remaining profitable and relevant. These powerful strategies exemplify how to elevate your brand to the top of its game.

    Take action now, study their tactics, and start implementing them in your own business to achieve your goals and take your brand to the next level!

    FAQs

    What is the target audience of Tommy Hilfiger?

    Tommy Hilfiger is a global fashion brand that primarily targets young adults, specifically those in the age range of 18 to 34. The brand caters to both men and women who are interested in classic American style with a modern twist.

    What are the marketing strategies followed by Tommy Hilfiger that made it one of the most recognizable fashion brands in the world?

    Below are a few marketing strategies followed by Tommy Hilfiger-

    • Brand Image
    • Sponsorships and Collaborations
    • Digital Marketing
    • Retail Experience
    • Sustainability

  • Media Corridors: PR Agency to Help Businesses in Building Brands & Maintain Online Reputation

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Media Corridors.

    The digital revolution and the growth of social media in the last few years have demanded all types of businesses to go online. The global digital population has reached 5 billion in 2022. When the customers are online, the online presence of businesses has become indispensable for sustaining the market. Building trust among customers and creating a positive brand image and maintaining the reputation becomes of utmost importance after the businesses create their online presence. Online reputation management is the best way to maintain your brand’s image. It helps in conveying the intended brand message to your target audience, developing a strong bond with your customers, and also assists in lead conversion.

    Media Corridors is a global PR & Online Reputation Management Agency to help all kinds of businesses create & maintain a positive brand image and promote their brand. Read to know more about Media Corridors, its founder, services, USP, growth, and the story of its starting up.

    Media Corridors – Company Highlights

    Startup Name Media Corridors
    Headquarters New Delhi
    Industry PR & ORM
    Founder Ayushi Arora Gulyani
    Founded 2015
    Website mediacorridors.com

    Media Corridors – About
    Media Corridors – Founder and Team
    Media Corridors – The Idea and Startup Story
    Media Corridors – Services
    Media Corridors – USP and Innovation
    Media Corridors – Client Communication
    Media Corridors – Challenges Faced
    Media Corridors – Recognition and Achievements

    Media Corridors – About

    As a Global PR & ORM agency trying to break through the clutter, the question is: how do they make their PR strategies stand out? Hence, they focus on their strengths. Media Corridor’s brand storytelling skills, combined with smart campaign planning that can help deepen the emotional connection with audiences, create a positive brand image, and deliver results that matter through the media landscape, whether traditional or digital. They BUILD campaigns and strategies, ENGAGE with the right media with a message-focused.

    Media Corridors – Founder and Team

    Ayushi Arora Gulyani - Founder & CEO of Media Corridors
    Ayushi Arora Gulyani – Founder & CEO of Media Corridors

    Media Corridors was founded in 2015 by Ayushi Arora Gulyani. She is the CEO of the startup.

    Ayushi has always wanted to do something more, something big and impactful. Something beyond my marketing skills.

    As a Communications’ professional who has built a career in the PR media landscape after having worked with various media organizations as a Journalist and PR representative viz., Times Group, Network 18, Lintas.

    Ayushi had started with a simple act of kindness, got associated with a NGO, felt their feelings. Celebrated Rakshabandhan with 100 brothers at another NGO, felt brother-sisterhood. Sold a painting made by me to raise money for the food victims in Nepal, felt humanity.

    Started coaching young media students, about building a career as a Communications’ professional, some of whom still visit me and speak with much enthusiasm about the roles they have identified for themselves early in life, felt intelligent.

    These simple act of kindness in her life, and her achievements as a Marketer makes her an overall happy soul who aims to leave her mark in whatever she does.

    Headquartered in New Delhi, Media Corridors has worked with clients across the country and from varied industries. Initially started with business marketing projects of corporates in the technology, hospitality and auto sector and with time they bagged startups, capital investment, and angel networks along with many individual business profiling mandates.

    Media Corridors is a group of Young, talented, enthusiastic and hardworking professionals. They are focused, detail oriented and professional in their approach. The agency has two teams; one deals with Traditional and Digital Public Relations and the other is associated with Content and Online Reputation Management. The team excels in supporting startups by marketing consultancy support and strategies to build the right brand image for investors and their end customers.

    Media Corridors – The Idea and Startup Story

    Media Corridors Logo
    Media Corridors Logo

    Ayushi started her career as a Journalist with Times Group in Bangalore, India. Her love for writing and unwrapping unheard stories through well-articulated articles started here. Later, she switched to Public Relations with Lowe Lintas’ LinOp in the same city to explore the realms of marketing and brand building in the media landscape.

    Switched to Delhi as her new place of residence in 2013, secured a job with Network 18 as a Food Editor with BURRP.com and thoroughly enjoyed working towards her marketing and editorial responsibilities in the hospitality industry. Having worked with a diverse sector client portfolio from auto, technology, to healthcare, lifestyle, real estate, and more, Ayushi started to find a neat balance in her writing and communications skills and was glad PR as a career happened to her.

    She took active part in startup meets, marketing conclaves and gathered some brilliant network of renowned marketing professionals and CEOs. Having gained six years of good working experience, it was about time to follow her dream of setting up a marketing PR venture of her own. Started her business marketing projects of corporates such a IL&FS Technology, InterGlobe hotels and with time bagged more retainers with startups such as Sqrrl, Moglix, Intellolabs, Propstory and more. Today, Media Corridors headquartered in New Delhi has worked with clients across the country with over 100+ clients in 7 years of our existence.

    Media Corridors – Services

    Media Corridors provides services for different domains:

    • Public Relation
    • Digital Marketing
    • Online Reputation Management
    • Crisis Communication

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    Media Corridors – USP and Innovation

    A fastest-growing public relations and online reputation management company, engaging media influencers that connect you to your customers and investors through the art of modern dialogue so your business can grow, get highlighted in the media and prosper. The agency aims at helping brands to build an exemplary image in front of their target audience through engaging brand stories. Team Media Corridors analyze and create profiles of the companies according to their area of strength and offers the required communication roadmap respectively. After analyzing the strengths, they create a concept-based marketing plan that resonates with the brand’s USP and brand image being created or managed in front of the appropriate target audience. They BUILD campaigns and strategies, ENGAGE with the right media with a message-focused approach, so brands and businesses they work with can stand out and SUSTAIN in the ecosystem at large.

    Media Corridors – Client Communication

    As Media Corridors is a startup of communication professionals, keeping the client updated is one of their main concerns.

    The team follows Multi-channel support, providing client support services across all the available channels like email, live chat, or phone calls. Omnichannel support allows them to deliver seamless and integrated client service across all client touchpoints.

    The team believes that they are Communications professionals who create the perfect bridge between the media and the clients. Factually, this can be done by being more well-read about the industry, clients’ business, and their competition at large. This knowledge is what gives them all the confidence and become better at the job they are doing. The more you trust your own client and their business, the greater the extent to which you are willing to go.

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    Media Corridors – Challenges Faced

    Doing something for the greater good requires an enormous amount of effort. Sometimes you might even end up making mistakes. Having said that, however, what she has learned over the years, is that the ability to mobilise people and keep a ‘Never Give Up’ attitude helps in turning any situation around. Keeping the employees secure and content with their requirements, especially when things got tough, has helped me create a team of PR professionals who are stronger and more focussed than ever! Hence, changing goals to milestones is going to continue at Media Corridors.

    Media Corridors – Recognition and Achievements

    Media Corridors has been awarded many times. It got the awards listed below:

    1. Most Promising PR Agency 2019 by Silicon India
    2. Best Emerging Entrepreneur in Delhi – 2022, Online Reputation Management Consultancy by Business Mint
    3. Most Promising PR Agency 2022 by Silicon India

    FAQs

    When was Media Corridors founded?

    Media Corridors was founded in 2015 in New Delhi.

    Who is the founder of Media Corridors?

    Ayushi Arora Gulyani is the founder of Media Corridors.

    What are the services provided by Media Corridors?

    Media Corridors services include:

    • Public Relation
    • Digital Marketing
    • Online Reputation Management
    • Crisis Communication

  • Top 22 Best Free Stock Image Sites To Use in 2022

    ‌‌‌‌Advertising and marketing are great aspects of each business. Images provided better ways to do both works. Images can be counted as a simple yet effective way of advertising any platform. Using images is effective but time-consuming if one goes with the traditional way of hiring a photographer to use. Copying any available image is also another offence one can commit when related to plagiarism.

    Apart from them, there are different options available for one to select their images from. One great option is to go with the facility of stock image sites.

    This site provides easy outsourcing of images which can then be used for multiple purposes such as marketing, advertising, personal projects, etc.

    Stock images are the available images one can prefer to use by following the terms and conditions provided to them. Currently, there are multiple sites available on the net to facilitate the use of stock images or to outsource images. In this context, the sites that allow free image stocks in 2022 are listed:

    1. Unsplash
    2. Burst
    3. Pexels
    4. Free Images
    5. Stocksnap.io
    6. Kaboompics
    7. Canva
    8. Pixabay
    9. Flickr
    10. Life Of Pix
    11. The Jopwell Collection
    12. Gratisography
    13. Negative Space
    14. Death To Stock
    15. Picjumbo
    16. Crello
    17. New Old Stock
    18. iStock
    19. SplitShire
    20. Nappy
    21. FreeRange
    22. Startup Stock Photos

    1. Unsplash

    Unsplash Homepage
    Unsplash Homepage

    Unsplash was launched in 2013 by Mikael Cho. In the year 2021, Unsplash was acquired by Getty Images. Unsplash is counted among the top photo-sharing websites availing free stock images. Unsplash is considered a website dedicated to sharing images freely for different motives such as marketing, blogging, etc. One can use the images for personal and commercial use under the Unsplash license.

    Pros of Unsplash:

    • Allows the facility of creating and maintaining the image collection.
    • Also allows the sharing of photos in wider aspects.
    • One can easily get the notification of newly uploaded photos from desired accounts.
    • Unsplash has nearly 3.48 million images available for download on its website.

    Cons of Unsplash:

    • Searching for a particular image requires the knowledge of keywords. Hence it can be tricky to search for a single image from a pool of images.

    2. Burst

    Burst Homepage
    Burst Homepage

    Burst is a Shopify-owned free stock image platform. Shopify is a multinational Canadian-based company founded in the year 2006 by Tobias Lütke and Scott Lake. Burst is highly acknowledged due to its high-resolution images. It is a single place having a collection of images that can be used for different purposes such as business, personal, etc.

    Pros of Burst:

    • Burst has two different options for downloading images with different resolutions. So a user can easily select the resolution they want in their image.
    • Burst also allows the user to easily edit an already existing image and re-post the image with the edited version as a new stock image.
    • Burst is an easy-to-use platform with the availability of one-click tools for a better experience.
    • Burst has a large community of images the user can select from.

    Cons of Burst:

    • Bursts allow better access to Shopify users only.

    3. Pexels

    Pexels Homepage
    Pexels Homepage

    Pexels is another great photo-sharing platform availing the service of free stock images to its users. Pexels was founded in 2014 by Bruno Joseph, Ingo Joseph. It was taken over by Canva in 2018. Pexels is an online platform giving out free images to be downloaded and edited for business or personal uses. Pexels allows the users with free sharing of videos and images on its platform.

    Pros of Pexels:

    • Allows the users to build up their portfolio and albums easily.
    • Pexels is not limited to images only, it also allows the easy sharing of videos.
    • Pexels is one in all platforms for both the photographer as well as one using their clicked images.
    • Pexels have above 3.2 million images available for free download.

    Cons of Pexels:

    • Due to its wide use and multiple categories, searching for a particular image can be time-consuming.

    4. Free Images

    FreeImages Homepage
    FreeImages Homepage

    FreeImages was earlier known as stock.xchng. It was established in 2001 by Peter Hamza. However, in 2014 it was bought by Getty Images and was renamed FreeImages. FreeImages or stock.xchng is an online platform enabling high-quality stock images to be used by users. FreeImages platform allows the user to use their licensed images for a range of uses including both their personal and business.

    Pros of FreeImages:

    • Free Images has a wide range of collections and categories to go with.
    • Free Images provide their user with a similar experience to social media sites. They allow them the facility of sharing an image, setting up a profile, writing a blog, conversing with others in a forum, etc.
    • Free Images have approximately 300,000 stock images available to download.

    Cons of FreeImages:

    • Even though it is a free-sharing platform, for some images, the right to share an image still lies in the hands of its owner.

    5. Stocksnap.io

    Stocksnapio Homepage
    Stocksnap.io Homepage

    Stocksnap.io was founded in the year 2015 by the team of Snappa. Stocksnap is an online platform giving out free stock images to download and modify as per the individual needs of users. Stocksnap.io provides a good collection of free stock images that can be edited, downloaded, and copied for multiple uses.

    Pros of Stocksnap.io:

    • Stocksnap.io has an easy search directory to use with good browsing techniques explained by them on their official site.
    • Stocksnap.io has better customer support for their queries.
    • Stocksnap.io gives out credit to the actual owner of the image, so it can be a better option for any photographer planning to build their portfolio.
    • Stocksnap.io has many images available for users to download from. It also has the planning of showcasing 5000 images from the same collection for providing better options to users.

    Cons of Stocksnap.io:

    • Ads can be a little bothersome.

    6. Kaboompics

    Kaboompics Homepage
    Kaboompics Homepage

    Kaboompics was founded in 2014 by Karolina Grabowska to provide free Images for business and personal use. Kaboompics provide the facility of surfing through several images without the need to pay a single penny. They can be used for business and personal use.

    Pros of Kaboompics:

    • Easy user interface with timely updates.
    • Allows the modification and distribution of the images without the need to take prior permission for both commercial and personal use.
    • Allows the subscription to the newsletter at zero fees. One can easily get newly updated images to their inbox.

    Cons of Kaboompics:

    • Lacks few categories of images as compared to similar sites.

    7. Canva

    Canva Homepage
    Canva Homepage

    Canva is a graphic designing platform mostly famous for its services to create social media graphics, presentations, posters, and other possible visual content. It was introduced in the year 2012 and founded by Melanie Perkins, Cliff Obrecht, and Cameron Adams. Canva also has several free stock images in it for use. The best point in using Canva is that it allows easy conversion of images into a custom graphic.

    Pros of Canva:

    • Allows good planning of content with the facility of graphic designing and stock images on the same platform.
    • Stock images can be converted into custom graphics without the need for an extra process.
    • Has easy-to-use services.

    Cons of Canva:

    • Even though it allows free stock images to users, one might feel the need to purchase its premium for better options.

    8. Pixabay

    Pixabay Homepage
    Pixabay Homepage

    Pixabay allows copyright-free stock images to its users. It also provides royalty-free stock images and videos that can be used for sharing without the need of giving credits. Pixabay was launched in 2010 by Hans Braxmeier and Simon Steinberger. Pixabay is an acquired branch of Canva.

    Pros of Pixabay:

    • They provide good quality images with the addition of videos and music.
    • Pixabay is a multilingual platform, having 20+ languages available for use.
    • Pixabay has many similarities with a social media platform. Hence it is easy to use.

    Cons of Pixabay:

    • Ads can hinder the search results.

    9. Flickr

    Flickr Homepage
    Flickr Homepage

    Flickr is an image hosting and video hosting services providing platform founded in the year 2004 by Ludicorp. Flickr also provides a great platform for new photographers to share high-resolution images on its platform. Flickr has an option for the users to find images that can be later used for commercial purposes by filtering the search bar.

    Pros of Flickr:

    • It has additional storage attached to it that can be used for downloading the images.
    • It is easy to use.

    Cons of Flickr:

    • Flickr is easy to use for editing, however, can delay the response while trying to share the link.

    10. Life Of Pix

    Life of Pix Homepage
    Life of Pix Homepage

    Life of Pix provides high-quality resolution images at free cost. It was founded in 2014 to share high-resolution images with no copyright issues on them. They can be used for both personal as well as commercial uses.

    Pros of Life of Pix:

    • Consists of advanced features used on their platform.
    • One can easily search for the desired image by colour or format.

    Cons of Life of Pix:

    • Life Of Pix is a free version but with a partnership through Adobe Stock. Adobe Stock is a paid image stock providing site. Hence one might find the need to pay for more images.

    11. The Jopwell Collection

    Jopwell Homepage
    Jopwell Homepage

    Jopwell is a hiring startup that helps different companies to get connected with job seekers. The prime job seekers helped by Jopwell are Black, Latinx, and North American candidates. The Jopwell Collection contains several albums all dedicated to the people of the Jopwell community. The albums shared by Jopwell are free to use and distribute as per the need.

    Pros of The Jopwell Collection:

    • Images provided by Jopwell Collection are of high resolution.
    • For commercial use, there are many different options available to use.

    Cons of The Jopwell Collection:

    • For any person to use images from the Jopwell Collection, they must give the attribute of “Jopwell” in their use.
    • The albums share several images, however, they lack many available categories which other sites can provide easily.

    12. Gratisography

    Gratisography Homepage
    Gratisography Homepage

    Gratisography contains a large community of quirkiest free stock photos. Gratisography was introduced in the year 2011 by Ryan McGuire. Gratisography was introduced to provide a completely free platform for downloading and editing images that can be used for both personal and professional uses. They have a wide range of images with the best-shared quality.

    Pros of Gratisography:

    • Gratisography is a great alternative for finding attractive, unique, quirky images on the web.
    • Has a unique category to search from.
    • Images provided on Gratisography are of great quality.

    Cons of Gratisography :

    • Gratisography is a great platform to select a unique and attractive image, but it does lack some regular categories from other sites.

    13. Negative Space

    Negative Space Homepage
    Negative Space Homepage

    Negative Space is all in one free stock image providing site. They provide free stock images almost related to all categories. The Negative Space company plans to provide a better platform for sharing images that can later be used for personal or commercial uses without the need of worrying about copyright issues.

    Pros of Negative Space:

    • They keep updating their images every week. Hence increasing the options available on their site.
    • The search console is quite easy to use with all given categories.
    • The real concept behind the foundation of Negative Space is a much-needed chance for photographers.

    Cons of Negative Space:

    14. Death To Stock

    Death To Stock Homepage
    Death To Stock Homepage

    Death To Stock is not a typical platform similar to all other sites shared above. Instead, it is a membership that provides easy access to 20 new photos monthly. The only required thing to do is to register with the email address.

    Pros of Death To Stock:

    • It’s easy to get images.
    • Surfing time can be saved as images are directly sent to the mailbox.
    • One can easily get access to new photos monthly.

    Cons of Death To Stock:

    • The options given are limited.
    • They provide a premium plan for any other uses.

    15. Picjumbo

    Picjumbo Homepage
    Picjumbo Homepage

    Picjumbo was introduced in the year 2013 by a designer and photographer named Viktor Hanacek. Picjumbo is a great site providing free access to stock images without the need for a single registration on its platform. They also provide the facility of getting new images daily after subscription.

    Pros of Picjumbo:

    • They provide high-resolution images for free download with no watermark on them.
    • The quality of images and categories available are best to give a try.
    • One can easily subscribe and get one new image daily in their mailbox.

    Cons of Picjumbo:

    • Searching for images requires additional time due to a large number of available images on the platform.

    16. Crello

    Vista Create Homepage
    Vista Create Homepage

    Crello (Vista Create) is a great alternative to Canva in terms of a graphic designing platform. Crello is a free graphic designing platform also giving out the facility of free stock images on its site. Crello allows the easy search and use of stock images with royalty-free stock images.

    Pros of Crello:

    • Crello is a big platform giving out multiple services to use.
    • Crello has many available categories one can look to use for stock images.
    • The images shared by Crello are of high resolution and royalty-free. Hence can be used for multiple purposes.

    Cons of Crello:

    • Different platforms are giving out better service than Crello.

    17. New Old Stock

    New Old Stock Homepage
    New Old Stock Homepage

    New Old Stock is a collection of vintage photos perfectly edited that can be used for different purposes now. These images can be freely used for personal use only. They have few restrictions on them being used for commercial purposes.

    Pros of New Old Stock:

    • It is not easy to find vintage photos on every platform.
    • The vintage photos are available in the perfect condition to use with good quality and required editing.

    Cons of New Old Stock:

    • They can be used for personal use only, commercial use is not permitted.

    18. iStock

    iStock Homepage
    iStock Homepage

    iStock is an online part of the royalty-free providing iStock company working towards the method of sharing and uploading free stock images on its site. iStock was founded in the year 2000 by Bruce Livingstone. iStock allows the easy editing and sharing of free stock images available on its site.

    Pros of iStock:

    • iStock allows the free download of selected new images every week from its library of paid images.
    • stock gives out the facility of receiving a batch of free stock files every week after subscribing with the free membership on it.

    Cons of iStock:

    • Not all images are free to use, they require payment plans to use.

    19. SplitShire

    SplitShire Homepage
    SplitShire Homepage

    SplitShire was introduced in 2014 as the best platform for providing free stock images and videos. SplitShire was started to distribute the recorded photos from disk to the people free of cost. It allows the free stock images to be used for personal as well as commercial use without the need to worry about any copyright problems.

    Pros of SplitShire:

    • The images available on the platform of SplitShire consist of commendable quality.
    • SplitShire provides access to several categories one might want to search from.

    Cons of SplitShire:

    • The images can be shared for personal and commercial use freely. Yet, there is the need of going through the license terms before downloading each image. This uncertainty can delay the process and consume extra time.

    20. Nappy

    Nappy Homepage
    Nappy Homepage

    Nappy is the free stock image providing platform mostly focusing on sharing the photos of black and brown people. Nappy was started with the thought of making it easy for companies to be purposeful about their presentation in their designs and advertisements. They plan to share the images of black and brown people with the world.

    Pros of Nappy:

    • It is a great alternative to go with the reality of life by considering the logic behind starting Nappy.
    • Nappy gives services to startups, advertisement agencies, etc. Hence one can assume the images to be of a professional level.
    • Nappy has its mission of providing high-resolution images to users.

    Cons of Nappy:

    • Instead of Stock images, the site focuses on black and brown people more.

    21. FreeRange

    FreeRange Homepage
    FreeRange Homepage

    FreeRange Image stock has provided high quality with good resolution images to the users since 2007. The FreeRange images are licensed and allowed to be used for personal as well as commercial uses without the need for attributing. They have their collection ranging from photos, textures, illustrations, etc to provide to users.

    Pros of  FreeRange:

    • They allow easy searching options for the image.
    • FreeRange is a completely free website hosting a range of images to download from.

    Cons of FreeRange:

    • They consist of images from both professionals and in-house photographers. Hence some images can be not up to the mark.

    22. Startup Stock Photos

    Startup Stock Photos Homepage
    Startup Stock Photos Homepage

    Startup Stock Photos are ready-to-use photos for the startup, office, tech, project, etc. Startup Stock Photos allows entrepreneurs to work with better tools and options when it comes to images. Apart from that, these images can also be used by newbies to ease out their project work.

    Pros of Startup Stock Photos:

    • They provide the best quality images for business work.
    • These images can be used for personal as well as professional work.
    • They have a wide range of categories, irrespective of business, Startup Stock Photos can find images related to it.

    Cons of Startup Stock Photos:

    • It is more applicable for a business.

    Conclusion

    Getting a perfect image can be a tiresome job. Images are the best way of illustrating your thoughts. They are an essential component in making any project. They are equally needed in business parts and personal projects such as websites, blogging, etc. However, going through different ways for getting an Image is not required currently.

    One can easily take the help of free stock image sites and get the needed image without the worry of copyright issues. The free stock image-providing sites have been listed above.

    FAQs

    What is the best stock photo site?

    Pexels, Unsplash, Pixabay, Canva, Flickr, Nappy, and Burst are some of the best stock photo sites.

    Which stock image site pays the most?

    Alamy is a stock image website that pays really well to its photographers, the site pays 50% to its photographers.

    Are all stock image sites free?

    No, not all sites are free to use. Few sites have a subscription plan available for the users to select according to their needs.

    Which are the best-paid stock images sites?

    Some of the best-paid stock images sites are Shutterstock, Deposit Photos, Canva Pro, etc.

  • Top 5 Indian Brands That Are Launching Their NFT Collection in 2022

    The world has now taken the form of a digital avatar. We are surrounded by technologies, artificial intelligence, digital currency, social media, you name it, and the world has it. To be honest, it is not the same world that it was 20 years ago; it has gone through a bewildering change.

    Such is the effect that now currency has also turned digital. Many people are aware of blockchain technology. Yes, the one on that cryptocurrency uses. Blockchain technology has created a way where one can exchange their currency without a help of the government or a mediator.

    Apart from cryptos, NFT is also dependent on blockchain technology. The market of NFT saw a sudden rise in the year 2021 and it still growing big. India also seems to be a part of this growth. Many Indian brands are launching their NFTs. In this article, we will talk about the Indian brands that have decided to step their foot in the industry and launch NFTs. Here are the top brands that are launching their NFT collection.

    As the value goes up, heads start to swivel and sceptics begin to soften. Starting a new currency is easy, anyone can do it. The trick is getting people to accept it because it is their use that gives the “money” value. – Adam B. Levine

    T-Series
    Hindustan Times
    MG Motor India
    Tech Mahindra
    Viacom18

    What is NFT?

    NFT, also known as Non-Fungible Tokens are a form of assets operating on blockchain that can be sold and traded. They have unique identification codes and metadata through which, they can be differentiated.

    Unlike cryptocurrency, NFTs are unique and they don’t hold the same value as cryptos. Single crypto is equal with another, that’s not the case with NFTs. Each of the tokens is unique and has a different identity that cannot be transferred or exchanged like other assets.

    The craze of NFT is increasing day by day, anything can be converted into NFTs like art, videos, song and others.

    Why are Brands Launching NFTs?

    Brands are focusing on the NFT industry now, and they are doing it rigorously to attain some of its benefits. Some of the reasons why brands are launching NFTs are:

    • To provide a unique experience to the customers while telling the story of the brand.
    • Through NFTs, brand awareness will increase as it is willingly giving a unique experience to its customers. This also increases the loyalty of the customers towards the brand
    • With the help of NFTs, brands can also fulfil their social responsibilities and improve their reputation in front of the world by supporting charities with the income from NFT and helping struggling artists by asking them to create art and give them the exposure that they needed through the brand.
    • Once the brand enters into the NFT marketplace, it will get recognition which will lead to an increase of interest for the brand in the mind of the general public.

    Top Indian Brands Launching NFT

    T-Series

    T-Series is an Indian music record label and film production company that was founded in the year 1983 by Gulshan Kumar. It focuses on producing Bollywood music and pop music. T-Series is India’s biggest music label as it holds 35% shares of the Indian Music Industry.

    After conquering the music industry, T-Series is now set to enter the NFT market. T-Series has decided to collaborate with Hefty Entertainment; a subsidiary of Hungama Digital Media has decided to launch NFTs for their films.

    Films like ‘Bhool Bhulaiyaa’, ‘Aashiqui 2’ and the upcoming movie ‘Radhe Shyam’ are on the list of NFT drops. T-Series is set to provide money can’t buy experience to their NFT buyers by this new step.

    Hindustan Times

    An Indian English- Language Daily newspaper, Hindustan Times founded in the year 1924 and is operating in the nation for 98 years. The company was founded by Sunder Singh Lyallpuri and it is one of the most circulated newspapers in the country.

    Hindustan Times is getting to enter the Web 3.0 realm and is, therefore, has decided to launch NFTs. These NFTs will include their original historic creative that was published by the newspaper under their banner of HT Timeless Token.

    HT Timeless Tokens
    HT Timeless Tokens

    Some of India’s iconic moments have been witnessed by Hindustan Times and they have been captured in their historic creative sections. NFT is being launched by the brand, this way the customers can keep the historic moments with them by buying the NFTs, as they are being digitised. These tokens can be brought with the help of cryptocurrency and Fiat currency.

    MG Motor India

    The automobile manufacturer company is the Indian subsidiary of Chinese automobile manufacturer SAIC Motor and they are marketed under the British MG marque. MG Motor India was established in 2017 and started its journey in 2019 and now has over 1000 employees working for it.

    MG Motor India has become the first carmaker in the country to launch its NFTs. It will launch 1111 units as its first collection. For any MG transaction, MG Motors will sell its NFTs through KoineArth’s NgageN platform and through this platform only they will introduce their first collection of NFT where customers can buy it.

    Tech Mahindra

    Tech Mahindra is an Indian Multinational IT company founded in the year 1986 by Anand Mahindra. It comes under India’s top 5 IT firms. The company has now decided to explore the NFT industry and will launch the NFT marketplace, their main aim is to give a platform to celebrities and creators to present their art and memorabilia in a digital form.

    They are partnering with Mahindra & Mahindra and will be producing digital collectables which will then be sold on the NFT marketplace platform of Tech Mahindra.

    Viacom18

    Viacom18 is an Indian entertainment network; it was founded in the year 2007, it was a joint venture between Paramount Global and TV18. Various Indian channels are under Viacom18. Viacom 18 has decided to be a part of the NFT market.

    Viacom18 has launched its NFT; it has gone with its first collection of 3013 tokens on 14th February 2022. One can find the tokens and can buy them from the marketplace created by Viacom18, Fullyfaltoonft.com.

    One can find various ranges of digital collectables based on pop culture. The digital artworks will be inspired by popular Viacom18 shows like ‘Kaisi Yeh Yaariyaan’, ‘Bakra’ and others.

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    Conclusion

    Many brands are using NFT as a part of their marketing strategy. Through this, the brands promise to provide its customers with a unique experience. It is a new way to engage with their customers and a new way to generate revenue. With the growing trend, it seems that NFT is here to stay and it’s only a matter of time before all big brands will start exploring this market.

    FAQs

    Yes, the NFTs craze has entered India and many people are interested in it. Many Bollywood celebrities are also launching their own NFTs which explains its success.

    What is the best NFT marketplace?

    OpenSea, Axie Marketplace, CryptoPunks, NBA Top Shot Marketplace, Rarible, and SuperRar are some of the best NFT marketplaces.

    How can I buy NFT from India?

    First, you need to visit an NFT marketplace, add ether tokens to your wallet and then you can purchase your desired NFTs.

  • 10 Brand Health Metrics Every Company Should Track

    We all know that our own physical and mental health is important, but did you realize your brand also has a lot of the same components? We’re not talking about just being Happiness or Successful – these values can quickly turn into something less than desirable if left unchecked.

    “What kind?” people might ask; Well, there’s an easy way to find out! Symptoms include low productivity/performance at work (or home) and lacklustre relationships with others, both internally AND externally oriented towards one another.

    So, it is essential that you diagnose your business and make sure that it doesn’t fall ill due to any unforeseen circumstances. Thus, you have to take care of your brand health.

    What Is Brand Health?

    Brand health is about how well your company performs overall. If the brand helps you achieve all of the goals that you have set for yourself, then it’s successful and a healthy one! Healthy brands are those that have a high brand score!

    Why Is Brand Health Important?

    Brand health is important because it can help your company achieve its goals. If the brand provides value and helps you reach all of these objectives, then that would make them successful! And as we know from the previous discussion about how healthy brands are those which have a high brand score – so this means having an effective marketing strategy will always lead towards optimum profitability for any business venture.

    Benefits of knowing your brand health :

    1. To determine what’s working for your branding strategy and what isn’t
    2. Take an honest look at the performance of all elements that make up a cohesive whole.
    3. Identify strengths and weaknesses – This will help you correct any problems before they get out of hand or worse yet, become irreparable!

    Brand Health Metrics Every Company Should Keep a Track Of

    Now that you know what is brand health and why it is important, here are a few brand health metrics that you need to take care of.

    1. Brand Awareness

    When it comes to marketing, brand awareness is a fundamental metric that should never be overlooked. Marketers can track their progress by conducting surveys or extrapolating engagement information from social media platforms.

    The best way for them to get started on this journey toward growing their own value as an organization starts with assessing how easily recognizable they are within consumers’ mindsets and determining if there’s room left under those perceptions (or not).

    Brand Awareness has been shown time after again as being one of the most important factors when deciding who will thrive in today’s marketplace so don’t leave yours behind!

    2. Brand Consideration

    Brand consideration is a great metric of brand health, as it measures how popular you are in comparison to generic or competing brands. You can get this information through surveys and by paying close attention to market share following branded campaigns–marketing that helps your company stand out from competitors!

    3. Brand Association

    This metric is a ranking of how closely your customer base associates you with certain brands. This mapping can help identify competitors and potential partnerships because it outlines who their “brand neighbours” are – meaning that this data could be used in targeting new customers or pairing up with existing ones for cross-marketing opportunities!

    4. Customer Satisfaction

    The customer satisfaction survey is a great way to measure how your customers feel about their experience with you. If they aren’t satisfied, then it’s likely that future purchases won’t be either and may speak negatively of the brand as well!

    5. Brand Perception

    Your brand perception is the first impression your customers have of you. It’s important because it helps them decide if they want to buy from your brand or not.

    There are many ways for people in general communities that allow online surveys like Google Consumer Experience (GCE) which provides data on companies’ behaviours based on these opinions as well feedback collected via smartphone applications available at both iTunes store and Playstore corners respectively.

    6. Brand Salience

    When it comes to building a brand, you need the right tools for measuring your success. Brand salience helps determine if customers will remember and favourable opinion of what makes your brand different from others.

    For example, A quick-service restaurant could ask people in their target audience which restaurants popped into mind when they thought “quick service.” If this was one that consistently came up on lists near or at the top (based on responses), then it is likely pleased with how well it’s doing thus far.

    7. Brand Loyalty

    Brands have always known that there is something special about loyalty. It’s the reason why many companies strive to maintain their customer base, and it can be assessed through methods like brand health surveys or repurchase data.

    8. Brand Sentiment

    With the help of sentiment analysis, marketers can identify how their campaign is shaping overall perceptions for a brand. This information could be tied to ROI as customers who like and trust your company are more likely than ever before in recent history (or perhaps any) to purchase from you regularly on an ongoing basis!

    9. Net Promoter Score

    When it comes to determining a customer’s likelihood of recommending your brand, the Net Promoter Score (NPS) is often used. This metric helps you see whether or not they’re advocates for what yours has going on and how well-loved/known an organization might be in its niche market segmentation terms–whether people would tell others if these were available or good to use.

    10. Brand Equity

    Your brand equity is a measure of how much your company overall means to you, both socially and financially. By generating awareness for the things that matter most in life through promises delivered on time with great quality control over what speaks volumes about who we really want our audience to be – this will increase values which then leads us up towards having even higher metrics than before!

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    Conclusion

    Branding is a strategic process that takes time and effort to develop. If you are looking for the benefits of branding without putting in all this hard work, metrics can help provide an estimate on how successful your strategy was by providing some basic information about its impacts such as traffic or revenue numbers.

    It’s important not only to understand what these numbers mean but also to use them efficiently because if Brand Analytics doesn’t give us enough data then there may be other ways where brands aren’t maximizing value from their brand strategies. So, always take care of your brand metrics and keep monitoring them to make sure your brand is healthy and well-functioning.

    FAQ

    What are brand health metrics?

    Brand health metrics are metrics that help you track the performance of your company.

    What are examples of brand metrics?

    Net Promoter Score, Purchase Intent, Unprompted Brand Recall, Prompted Brand Recall, Brand Uplift, and Share of Voice are some of the examples of brand metrics.

    How do you measure brand metrics?

    Website Traffic, Brand Awareness, Search volume, and Social Media Engagement are metrics you can track to measure brand metrics.

  • How to Start a Digital Marketing Company? – A Stepwise Guide

    ‌‌In reaching a wider audience, having a definite taste, companies are switching to the digital mode of marketing. Digital marketing is the modern approach to dealing with demand and supply.

    ‌‌Almost every business is trying to take advantage of digital marketing. But very few can understand that the digital world is not only for the supply of services but also to create the demand for them.

    ‌‌The field of marketing in the digital world is getting smarter. Along with dedication, you also need planning and proper execution. As the internet world is saturated with competitors, new ideas with appropriate promotional guidelines can only be helpful to survive in such situations. If you are among those who want to start and excel in digital marketing, then the below steps will be the best way to start the journey.

    Steps to Start a Digital Marketing Company
    Step 1. Decide The Niche- Your Strength
    Step 2. Competitive Research & Strategy: Know yourself
    Step 3. Website Launch: Set Your Brand
    Step 4. Build The Portfolio: Your Brand Image
    Step 5. Generating Leads: Interact and Grow
    Conclusion
    FAQs

    How to start a digital marketing company? – A Guide

    Step 1. Decide The Niche- Your Strength

    “Your competitors and the audience are factors that make the niche-finding process vital “. Simplifying the statement, it will be challenging for you to grow with a highly competitive niche. Along with that, if you have a niche, then it will be easier for you to get your target audience.

    ‌‌It would be best if you do healthy research over some topics, which are evergreen. But the niche must have less competition in the market. It will help you get easy growth and adequate visibility before the audience. You can still choose a niche with higher competition but need to adopt a unique approach to deal with the market and audience.

    ‌‌Once you get your niche for starting the digital marketing company, it will be easier to decide your target audience. You can plan accordingly to reach and provide the services to them. Target audience can help save time for generating leads and producing sales. It can be a cost effective approach to deal with the growth of the company.

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    Step 2. Competitive Research & Strategy: Know yourself

    Competitive research to start digital marketing company
    Competitive research to start digital marketing company

    ‌‌The niche you select can decide your establishment and the industry’s stability. Before starting your digital marketing company, you could observe more than hundreds and thousands of such industries leading with remarkable results. If you are planning to copy the strategy of a similar company, then it will be a difficult journey for you ahead. Do healthy research on similar marketing agencies, learn from their mistakes. Observe their skills, point out their loopholes and build your strategy with an improved and established base.

    ‌‌Believe in organic reach and avoid overnight success. Understand your audience, their needs and create the possibilities of demand and order.

    Some practical things, which you can keep in mind while forming your strategy:

    • Transparency: To create a trust factor
    • Keep the process smooth: Avoid confusion
    • Audience Reach: Create an opportunity to interact with your audience
    • Time Effective service
    • Cost-effective service

    How much money do companies spend on Market Research?
    Big companies spend nearly 5-10% of their annual revenue on market research as it provides a deeper understanding of their customer and competitors.
    StartupTalkyVibhavari Madki

    Step 3. Website Launch: Set Your Brand

    Launch your website for your digital marketing company
    Launch your website for your digital marketing company

    The web presence will create authentication of your brand and services. Building your professional website will be the first step you should take after setting the strategy. The brand website must ensure clients’ needs and how your services will be the best choice.

    ‌‌Never discuss who you are and what you do. Instead, show the client’s actual needs. Build an interface, which explains the benefits. Keep an organized website with easily accessible contact information. Present the legalization of your website by registering with government authorization.

    ‌‌Secure your brand name on every social media site to spread your presence. Clients will search all the high-profile social media sites to verify your authentication. Your brand on social media sites also increases your reach. And it is crucial to interconnect each other, which will help lead generation. Your most popular social media site can transfer audience to other sites and it will create a strong network of interested leads.

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    Step 4. Build The Portfolio: Your Brand Image

    Building a portfolio is not something you can get ready before a definite time. It will demand time, improvisation, and delivery. The portfolio consists of testimonials, positive reviews, recommendations, brand partnerships, and collaborations. If big brand names are connected and benefit from your services, they can build a great portfolio.

    ‌‌You can offer low-cost services to get your initial clients and collect positive reviews. Once the process is initiated, regulate the price accordingly, but the quality of services must be best to avoid negative feedback. Always respond to client reviews, try to reciprocate their feedback. Your quick action towards their feedback will make them reward positive reviews.

    ‌‌It is a time taking process. Collaborative with different companies and partners to build a strong portfolio. Learn different strategies from successful digital marketing agents. Interact with your satisfied clients and understand their expectations to improve.

    Step 5. Generating Leads: Interact and Grow

    Lead generation is the most crucial and most challenging step in establishing a successful digital marketing company. To achieve a trustworthy lead, it is essential to focus on collecting organic lead generation.

    ‌‌Connect with your initial leads to create the possibility of more reach. They can spread your services among their friends, family, and colleagues. The companies, in recent times, are using referral systems to operate successful organic lead generation.

    ‌‌You can judge the behavior and habits of your target audience. Accordingly, prepare collaboration meet, organize events, or do anything to reach the audience.

    Conclusion

    Starting a digital marketing company is not a big deal but succeeding in the business is always unpredictable. You might have a perfect blueprint for building a successful digital marketing company, but trust us, every niche and company needs different treatment. Planning is necessary before starting, or think of starting something like a digital marketing agency.

    ‌‌Competition is not the only thing always, it demands a lot of patience. If you are planning to build the company through complete organic leads, then you will be needing more patience. Understanding the interest of people and reaching them with a suitable approach is difficult, but important to excel in the digital marketing world. Observe your niche, and do competitive research over the topic. Try to come up with ideas, which are fresh and effective.

    FAQs

    Is Digital Marketing a good business to start?

    Yes, as the Digital Marketing industry is progressing at a high growth rate, it is great to start a Digital Marketing Company.

    Why Digital Marketing is growing?

    Digital marketing industry is growing as Digital Marketing is quite flexible to do and more engaging than traditional marketing methods.

    Which are the top 10 Digital Marketing Agencies in India?

    Some of the top Digital marketing Agencies in India are:

    • Uplers
    • Webchutney
    • IndeedSEO
    • WatConsult
    • Intellemo
    • Gozoop
    • EveryMedia
    • EZ Rankings
    • Social Wavelength
    • Phonethics

  • Brand Mantras and Principles of Brand Management for Making a Successful Brand

    A successful firm isn’t built by luck or by how much money you invest into it; instead, it’s the result of a series of activities made to grow a brand, which is guided and reinforced through time by a set of skills and choices. Building a brand is essential for every firm that wants to succeed, but sustaining it is even more critical and complex. It ensures that it remains relevant as customer behaviour evolves.

    When marketing a product or service to a significant number of people, it’s better first to link them all to a common platform and then explain what’s available to each of them. The objective should be to create a compelling conversation that allows you to shift views, analyse expectations, and clarify the subject.

    Brand Mantra
    Principles of Brand Management

    Conclusion
    FAQs

    What is Brand Management?

    Brand Mantra

    A brand mantra is a brief expression that captures the essence of what a brand stands for or the image a company would like to convey. A brand mantra is usually two to three words long. Although the message’s wording might vary, the tone is the most significant factor. A statement describes a brand with a sequence of adjectives and may or may not include the brand name.

    A brand mantra communicates emotional and intangible connotations that attempt to generate a connection between a customer and a brand, which might shape the brand’s overall sentiment. The tagline of a company is frequently its brand essence statement, and as such, it is critical to brand identification.

    The language used in a brand mantra represents the company and its goods and differs significantly from one to the next.

    A brand slogan should be chosen based on the consistent experience and the emotional response it elicits in its clients. It hopes to pique the curiosity of new customers drawn to such attributes and promote brand loyalty among existing customers through this consistency and emotional reaction. For rebranding initiatives, marketers frequently devote a significant amount of work to developing a new brand motto statement.

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    Principles of Brand Management

    Brand principles are all about capturing your product or service’s target market and instilling confidence in current and potential customers.

    A solid brand management strategy aids in the development of a corporate image, and the brand manager is responsible for overseeing the brand’s overall success.

    Brand management encompasses both the intangible and tangible aspects of a brand on a larger scale. The tangibles for product brands include the item itself, packaging, pricing, and so forth.

    When it comes to services, tangibles include the client experience, while intangibles involve the emotional connection.

    Credibility

    It all starts with sincerity, the primary goal, personality, and worth. Every brand is built on the foundation of trust. It refers to the perception that a brand’s product information is accurate and fair. Credible brands are perceived as having the capacity and desire to deliver on their promises by consumers.

    It is a never-ending and ongoing process. Product positioning, customer experience, value-added services, and customer relationships with the brand are intangible components of brand management that contribute to credibility.

    Concentrate on your most vital skills and then communicate them consistently. There have been multiple cases when firms have bought other brands only to subsequently sell them off because the purchases did not fit within the parent company’s brand architecture.

    Be Consistent

    When it comes to distinguishing your message, consistency is always the key. For whatever you do, own up to your position on all reference points.

    The degree of harmony and convergence among the marketing mix parts is consistent. It also refers to the consistency of marketing mix techniques across time. Companies must develop and maintain brand consistency in design, communication, and delivery.

    The pattern of expression that influences what others perceive about a brand is brand consistency. The branding will be more consistent if the messaging is consistent. It doesn’t matter through design, language, or viewpoint.

    Connect with People

    A brand is more than simply a name, a logo, a website, or a billboard. This is just a set of tools, not a brand. A brand is a much more significant concept, the desired notion embodied in products, services, locations, people, and experiences.

    Try selling something that meets not just people’s physical but also their emotional wants, and they’ll begin to associate with your brand over time.

    On a fundamental human level, meaningful connections are formed when a brand forges a link between what it does and what people are looking for. Brand appeal, distinctiveness, and loyalty are enhanced through meaningful connections that flow deep inside the business and extend deep into people’s hearts and minds.

    Established brands aspire to function higher than emotive and meaningful brands. They behave, interact, and react so that each moment becomes emotionally significant.

    Communication is the Key

    Brand Communication
    Brand Communication

    Brand Communication is a significant aspect and instrument of brand management or marketing, which firms use to persuade, convince, and enlighten customers about their brand and its values.

    The brand will communicate its strengths, values, basics, and product and service offering by championing the art of brand communication. If you master the art of contact, your company and brand will attract a vast portion of the community to communicate with them.

    Build a Community

    People are inextricably linked to the image of some companies. Others may not agree, but you must have individuals who understand and support the brand’s mission and values. A brand community is a specialised, non-geographically bound community formed by an organised system of social relationships among a brand’s fans. Customer loyalty, engagement, and relationships are all enhanced through brand communities. It provides marketers with glowing suggestions as well as fresh marketing concepts.

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    Conclusion

    The most crucial aspect of brand management is maintaining the image of your product or service. A good brand management plan can give your product or service more purpose and clarity, allowing you to focus on making, developing, and selling something that people care about. As a result, your brand will become distinct and recognisable in its own right, earning a reputation in the marketplace. But then comes the most challenging part: maintaining the brand’s value in the future.

    FAQs

    What is Brand Management?

    Brand management is a function of marketing to build the identity of the brand.

    What are the principles of Brand Management?

    The five principles of brand management are:

    • Credibility
    • Be Consistent
    • Connect with People
    • Communication is the Key
    • Build a Community

    What is brand mantra in brand management?

    A brand mantra is a brief expression that captures the essence of what a brand stands for or the image a company would like to convey.

  • List of Brands Endorsed by Cameron Diaz

    Born on the 30th of August in the year 1972, Cameron Diaz has 8.4 million followers on Instagram. She made her breakthrough in the Rom-com The Mask, starring alongside Jim Carrey in 1994, which is a much memorable movie in pop culture history during the 1994s. She is also well known for her roles in There is Something About Mary, Charlie’s Angels, and in bringing the character of Princess Fiona to life in the movie Shrek with her voice.

    Life before having acting as a career

    Before she started her career in acting Diaz was modelling and gained recognition for featuring in the Ad campaigns for Coca Cola and Calvin Klein. Born in San Diego, the 49 year old actor took a bold stance in her life, prioritizing what she wanted. She’s now married to her spouse, Benji Madden. They held a private event for the event. She had a daughter last year in 2020. Raddix Madden.

    Calling it quits on her acting career in 2014

    Cameron Diaz made quite a buzz in the media announcing her retirement from acting in 2014. Admitting in a statement that despite her love for performing, describing acting as a fun thing to do, loving it. But she reached a point where she craved more ease and control, having the urge to make her love more manageable. Though she has not, left the door open to the possibility of returning to it one day.

    Coca cola
    Calvin Klein
    Softbank
    TAG Heuer
    Winnipeg’s Little Box of Rocks
    Avaline Wines
    FAQ

    Coca cola

    This ad campaign was shot as a video by Alex Proyas in Australia for McCann-Erickson. It is from the early 90s where she had her first acting role on T.V.  The theme shows the environment being very hot. Where Cameron follows the logo of the Coca Cola’s label being filmed through a projector like device, which leads her to the place, eventually to a guy waiting with a bottle of coke. Giving the message “Can’t beat the real thing”.

    Calvin Klein

    Camron Diaz modeling for Calvin Klein
    Camron Diaz modeling for Calvin Klein

    As a teen model, Cameron was featured for Calvin Klein as the fresh-faced model sitting on the grass in a long botton-chequered skirt, white buttoned vest, and white laced leggings on a bright sunny day. She landed the contract when she got representation at elite model management. The ad was shot by Alistair Cowin in 1989.

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    Softbank

    At 26, Cameron featured in an ad for Softbank when the company decided to relaunch its services. Featuring only one celebrity for its limited-time promotional deal offer with Diaz strikes poses in business attire, staring directly at the camera and talking on her cell phone. Softbank is a company that provides innovative services to society not only limited to conventional telecommunications but across industries.

    TAG Heuer

    As much as Diaz is picky with the brands, she associates herself with her take on agreeing to do this campaign, as she admitted to loving the fact TAG Heuer thinks out of the box and challenges the norms. She was honored to be doing a campaign for the iconic brand. The feminine link lady portrays elegance, glamor for modern women and it is more than just a watch. It is a piece of jewelry.

    She was present at the launch event of the Link Lady collection in Switzerland. Link Lady has a slim bracelet- Like look with an ingenious design sloping more towards a feminine side. The ad campaign was shot in 2012.

    Winnipeg’s Little Box of Rocks

    Cameron endorsed a little box of rocks later after her book “Our Body Book” came out. The box collection of stones follows a theme which could be birthdays, wellness, holidays. The box containing four to five stones comes with the explanation of each rock’s spiritual and healing powers. The retail price was up to $35-$38 USD and demand for the product shot up.

    Avaline Wines

    Cameron Diaz with Katherine Power
    Cameron Diaz with Katherine Power

    The celebrity made a huge announcement on Instagram, introducing her wines and partnering up with her friend Katherine Power. The wines as per description are organically produced. They decided to create one of their own when they were curious about the ingredients that go into the making of the wine. The wines come in white, rose, and red flavors along with the ingredients mentioned on the label that go into the making of it.

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    Some lesser-known facts about Cameron Diaz

    • Cameron Diaz has all three Cuban, German and Italian roots.
    • Cameron and Snoop Dogg are buddies from high school on a talk show that sure has admitted buying weed from him.
    • Her ‘the ultimate dream’ while she was in her teens was to be a zoologist, which was revealed when she landed on the cover of Seventeen magazine talking about her dream and talking about modelling until, she was old and gray.
    • Team natural. Cameron has always been open with her views on ageism in Hollywood. She has admitted using Botox once, finding the changes strange on her face. She speaks about rather looking forward to seeing her face than a face that does not belong to her.
    • Cameron Diaz an author, actor and a model. Yes, you read that right. “The Body Book” written by her is a New York Times bestseller. Followed up by “The Longevity book” based on the art of growing older.

    Cameron still has not made any big announcements on returning to acting and continues to lead her life with control.

    FAQ

    When did Cameron Diaz quit acting?

    Cameron Diaz retired from acting in 2014.

    What is the net worth of Cameron Diaz?

    The net worth of Cameron Diaz is $140 million.

    How old is Cameron Diaz?

    Cameron Diaz was born on 30 August 1972 and is 49 years old.

  • Mini Case Study of Porsche: The Real Luxury Cars

    Porsche’s brand name indicates high-quality and expensive cars. Porsche entered the market and positioned itself as an innovative automobile manufacturer. It is specialized in the manufacturing of sports cars, sedans and SUVs. A typical Porsche customer will be wealthy and adventurous.

    The Story of Porsche

    Company Highlights

    Company Porsche
    Headquarters Stuttgart, Germany
    Industry Automotive
    Founders Ferdinand Porsche
    Founded 1931
    Website www.porsche.com

    Porsche still keeps its brand value in the automobile industry. It indicates the management strategies that they adopted over the years. Porsche offers quality customer services. The loyalty of Porsche among customers allowed them to make important decisions in business operations. It made Porsche a unique automotive brand in the world.

    Porsche – Latest News
    Porsche – Current Situation in the Market
    Porsche – History
    Porsche – SWOT Analysis
    Porsche – Products
    Porsche – Car Price
    Porsche – Conclusion
    Porsche – FAQs

    Porsche – Latest News

    24 September 2021 – Porsche is planning to stop selling the combustion-engine Macan model by 2024. However, it is planning to develop 718 Cayman, Boxster electric vehicles by 2025.

    23 September 2021 – Porsche gave a sneak preview of the next generation of electric motors with the mission R concept. The car giant will turn its 718 lineups fully electric by 2025 and its design has been previewed by the mission R concept car.

    Porsche – Current Situation in the Market

    Porsche India’s sales grow 52 per cent in first-quarter 2021, luxury automaker records best quarterly figures in 7 years. US retail deliveries in the first three months of 2021 totalled 17,368 up 44.8 per cent from the same period a year earlier. In the first quarter of 2020, Porsche delivered 53,125 cars. Deliveries fell 5% compared to 2019 due to the Covid-19 crisis. The Cayenne is the most outsold model in the first quarter of 2020 and the Porsche 911 in the year 2021. It has 18,417 deliveries. Macan took the 2nd position with 15,547 deliveries.

    The Porsche 911 model series has 8,482 deliveries. It also has 16% increases when compared to the same period in the last year. Taycan is the first all-electric sports car of Porsche. It reached the market in late 2019. Taycan has 1,391 deliveries in the first quarter of 2020. In the first quarter of 2020, 14,098 Porsche cars were delivered to Chinese customers.

    China became the top market of Porsche with the most number of deliveries. The United States bagged the second position with 11,994 deliveries. In Germany, Porsche delivered 5,214 cars to customers. In the European market, a total of 16,787 vehicles was delivered. A total of 22,031 vehicles were delivered in the Asia-Pacific, Africa, and the Middle East regions.

    Porsche – History

    Ferdinand Porsche founded the company in 1931 with main offices in the centre of Stuttgart, Germany. Initially, the company offered motor vehicle development work and consulting, but didn’t build any car under its own name. One of the first assignments the new company received was from the German government to design a car for the people; that is, a Volkswagen. This resulted in the Volkswagen Beetle, one of the most successful car designs of all time. The Porsche 64 was developed in 1939 using many components from the Beetle.

    On 15 December 1945, Ferdinand was arrested for war crimes. During his 20-month imprisonment, Ferdinand Porsche’s son, Ferry Porsche, decided to build his own car, because he could not find an existing one that he wanted to buy. He also had to steer the company through some of its most difficult days until his father’s release in August 1947. The first model of what was to become the 356 were built in a small sawmill in Gmünd, Austria. The prototype car was shown to German auto dealers, and when pre-orders reached a set threshold, production (with the aluminium body) was begun by Porsche Konstruktionen GesmbH, founded by Ferry and Louise.

    Ferdinand Porsche developed his sports car prototype in March 1948. At the end of the year, he started a small-scale production with the help of Swiss financiers. Ferdinand died in 1951. After that Ferry officially took in-charge of the company. Porsche went through a financial crisis in 2008. Because of this, it was sold to Volkswagen.

    Porsche – SWOT Analysis

    Strengths of Porsche

    The strength of a company is what makes it stand alone in the crowd. Some of the strengths of Porsche are:

    • Reputation and Brand Image: Porsche developed a strong brand name which is one of their main strengths. The company has worked hard since its inception to ensure that all of its products have the highest quality. It is known for its heritage sports and luxury cars along with the automotive representation. The cars are preferred by high-end customers not only because of the price range but the machine power as well.
    • Brand Extension: Porsche offers 6 car models in India, including 2 cars in the SUV category, 1 car in the Sedan category, 3 cars in the Coupe category. The number of variations they offer makes them the brand with the highest brand extension opportunities.
    • Sports Base: Porsche is famous for its sports cars, like the 911. The 911 is a world-known machine that is on sale for the longest time because of the machine it consists of. Their base in the motor racing world is the strongest out of all the other brands because of the quality of the products they use.
    • Loyalty: Porsche’s biggest strength is its strong and loyal fan base. Apart from being a brand for high-end customers or luxury-based cars, Porsche is in talks with the simplest of minds too. The loyalty base is very high which keeps the brands’ position on top always.
    • Interior: The interior of the vehicle is comfortable. Also, Porsche has a traditional style. It provides high technical and visual standards. Although people called the company the luxury market, it was flexible to respond to changes in the market. The company has developed some of the most successful SUVs on the market.
    • Research & Development: The company is strong in research and development. Initially, it invested heavily in the research. As a result, the company was able to become a market leader in many areas. The history of the company shows a commitment to quality and continuous improvement.

    Weaknesses of Porsche

    • Expensive for Middle Class: The company has mainly focused on the production of luxury vehicles. This gave a higher price to all products. It was expensive for ordinary consumers. Many consumers cannot afford the car because they sell it at high prices. Ordinary consumers view the product as a luxury item. So before they make the decision to buy a Porsche car, they will give precedence to other vehicles.
    • Vehicle Size: Most of Porsche’s cars are small. So they aren’t suitable for all operations. And also most of the assembling processes are done in Finland instead of Germany. The company uses a Japanese transmission system in its vehicles which are considered a weakness of Porsche.

    Opportunities of Porsche

    • Entering a new market: The development of electric and hybrid cars will make good opportunities for the company. The company already manufactured an electric car named “Porsche Taycan” in 2019. The development of automatic and intelligent cars is another option. Entering a new market will create more opportunities.
    • Technology Driven: Technology has enabled manufacturers to make smart products. It allows car manufacturers to add more options to their cars. These features can help to prevent accidents or reduce the impact of accidents. It is a great opportunity to reach new markets. Porsche has the potential to expand its presence in emerging markets.

    Threats of Porsche

    Threats are something that can harm the company’s reputation or market value. Some of the threats for Porsche are:

    • Government Policies: Government policies in some countries might result in a restriction for the selling or running of Porsche Cars. So, fixing their issues while they manage the policies is the better option for the company.
    • Recession: Increase in the recession has led to a decrease in the number of people being able to afford such high-range cars produced by Porsche. Launching cars that can be purchased by the greater mass is another solution to the threat of losing customers.
    • Competition: With the increasing competition in the market and their biggest competitors being “Tesla”, they need to come up with better products for their existing customer base.

    Porsche – Products

    Porsche has focused on producing sports cars since its inception. It started with the manufacturing of the Porsche 356 based on the Volkswagen Beetle design. Porsche built a car named “Porsche 911” in 1964. It was outsold well and loved by everyone. After the success of 911, Porsche introduced 912, 924 and 928, etc. They continued the manufacturing of new sports cars in the market.

    Porsche 911 (1964) model
    Porsche 911 (1964) model

    The company presented a new model named “Boxster” in 1996. This was the first vehicle of Porsche that was designed as a roadster. After that, Porsche decided to manufacture other types of vehicles. It started with the manufacturing of an SUV. They manufactured an SUV named “Cayenne” in 2002. It was a luxury crossover SUV. It outsold more than the early models.

    They produced a model named “Carrera GT” in 2003. It has 8th position on the top sports cars of all time. They introduced Porsche Cayman in 2005. It was derived from 2nd and 3rd generation Boxter. They presented the Panamera sedan in 2009. It was their first four-door sedan.

    The Cayenne and Panamera models helped to expand the target market of the company. Both models attracted many female consumers who want the Porsche experience. In 2013, they introduced a model named “Porsche 918 Spyder”. It was a mid-engine plug-in hybrid supercar. In 2014, they manufactured a five-door luxury crossover SUV named “Porsche Macan”.

    In 2019, they released an electric vehicle named “Porsche Taycan”. The company has invested mainly in development and research to ensure all qualities. The models of Porsche were reliable and innovative. Also, it is one of the most luxurious brands in the world.

    Porsche – Car Price

    Porsche is a luxury car manufacturer serving specific customers. Porsche conducted a market study in 1946 to determine if consumers were willing to buy an expensive sports car. Since then, high expensive cars have been the focus of the company.

    Porsche continues to build high-quality and expensive cars for the people who are ready to pay for the brand name. Macan is the cheapest model of Porsche starts at Rs 69.98 Lakh and 911 is the most expensive model that starts at Rs 1.69 Crore.

    Porsche 911 is the most expensive model of Porsche.
    Porsche 911 is the most expensive model of Porsche.

    Porsche – Conclusion

    Porsche is a luxury car maker with high performance and the company focuses on continuous improvement of quality through technological advancement to maintain and improve the brand’s prestige. Having said that, the company maintains a focus on niche market segments and producing current models.

    Porsche – FAQs

    When it comes to luxury vehicles or sports cars, Porsche beats all other brands. It is popular because of its luxury, good driving experience, usability, and customer loyalty. It is built to be as good as they possibly can make it.

    Is Porsche the best car company?

    Porsche are incredible and reliable german cars. It shows the status and peak performance. It makes great cars that are well built, look good and drive well.

    Is Porsche better than Ferrari?

    Both are incredible machines but Ferrari is faster in speed, more luxurious and more expensive. Having said that, Porsche is more reliable, practical and has lower maintenance costs.

    Why is Porsche so expensive?

    The technical answer can be because of awesome performance, high quality, incredible driving experience, etc. but apart from that customer’s willingness to pay lets the company produces expensive cars.