If you are a Facebook Group admin and want to learn more about your members and how they engage with the content?
Then you are in the right place. In this article, you will discover how to find and interpret valuable insights and metrics for the Facebook groups to be able to align your marketing strategies with your business goals.
Why Marketers should use Facebook Group Insights and Metrics
Facebook has modified its algorithms to make both pages and groups to be absolutely essential in reaching our desired audience on the social networking platform. Facebook groups that value authenticity, security and foster personal connections will reap great rewards.
If you are an admin of a Facebook group, by reviewing the metrics in your Facebook group insights you will understand how to interpret the data. This data will give you a greater understanding of the community you have built. You’ll know the kind of audience you are attracting, the content the like, when they’re the most active or inactive in the group, and your most loyal and faithful contributors.
When you analyze your group’s metrics, it’s best to take a holistic approach. One metric alone won’t give you enough data. To see the complete picture, look at all the behaviors that drive those numbers.
Then apply these findings to help grow your group, increase engagement and build meaningful relationships.
From a desktop, you can access Facebook Group Insights from the left side panel.
Your Facebook Group Insights data is organized into three categories:
Growth: Tracks membership growth and group membership requests
Engagement: Measures posts, reactions, comments over time and reveals the most popular days and times for member engagement; and lists the top posts.
Membership: Identifies the top contributors and reveals demographic data about group members.
Facebook Insights change date range
The group insights overview at the top of the page show key metrics including new members; comments, posts, and reactions; and top contributors for the last 28 days.
To learn more about these metrics, click the More Growth Details, More Engagement Details. And More Members Details tabs.
The information you get from insights allows group admins to make data-driven decisions about what to improve in the community.
#2: Review Facebook Group Growth Metrics
By default, the Growth Details section appears when you first open Facebook Group Insights.
The Total Members Graph shows the growth of your group in the last 28 days. If you want to see data for a different time period, just click the Growth drop-down menu and choose another time preset or custom date range.
The ability to refine the growth data is especially helpful if you’re running a campaign and want to see results for a specific time period.
If you scroll down the page, you will see details about membership requests, including pending, approved, and declined requests.
Pro tip: If you click Download Details, you can download your metrics os you can discuss it with your team or collaborators.
#3: Review Facebook Group Engagement Metrics
Exploring the engagement data in your Facebook Group Insights will reveal the best days, times, and weeks to share content. It also tells you the type of content group members prefer and interact with.
To see this data, click on the More Engagement Details tab.
Facebook Insights engagement details
In the first engagement graph, the Posts tab shows the number of posts in your group for a specific time period. The Comment tab displays the total number of posts in your group and the Reactions tab reveals the total reactions for the time period.
Remember that people in your group want to feel welcomed. The other two graphs – Popular Days and Popular Times reveal the days of the week and times of day when your members are more engaged.
When looking for trends, remember that these metrics are not static. They’re are connected with each other and constantly change with time. If you think a metric is positive or negative, then do some analysis to see if you should consider any additional factors.
#4: Review Facebook Group Membership Metrics
The next section in Facebook Group Insights is Member Details. Analyzing this data will help you determine what audience your group is attracting and who your top contributors are.
Facebook Insights top contributors details
The demographic details reveal your audience’s gender, age, city, and country. Studying this data, along with your audience’s interests is crucial for your marketing campaigns. This data is particularly helpful if you’re trying to grow a local audience with your group.
Developing a detailed understanding of the audience in your group will help you make good decisions on how to reach your community goals.
Pay close attention to the group members who are providing the most value and referring their connections to the group. The best part of building a thriving community through Facebook groups is that once it takes off, everything happens organically.
You can also highlight group members by assigning them badges that give them recognition for participating in your community.
Also, review member activity for your top contributors to see how they interact with the group. Look at their posts and answer these questions:
What type of communicator are they? Do they participate in conversations?
What topics do they discuss and are they relevant to the group?
Does the member fit your ideal business client persona?
Applying what you learn from your Group Insights will be key to the type of group you want to grow. The more successful and happy your group is, the bigger it will get.
Remember that positive engagement isn’t just from sharing a large number of posts but from creating high-quality, valuable posts. Don’t be afraid to remove unruly members from your community so that everyone has a good experience.
Creating unique and engaging graphics is time-consuming. If you’re in marketing then you must know how important it is to the overall marketing strategy.
You need to hire a graphic artist who understands the message you’re trying to convey and create visuals that can align with your brand goals. The process consumes a lot of time, effort, and money.
Meet Pixelixe.
Pixelixe allows users to design graphics, create and edit images
An extraordinary tool that offers a graphic and image creation platform that lets you design unique graphics as efficiently as possible!
Featuring a white-labeled integrated editor, editing tools, and design automation that lets you create amazing designs. You can launch your social media campaigns by hiring a graphic artist or agency and save a lot of time. The best thing about Pixelixe is that you don’t require any technical knowledge whatsoever.
Pixelixe offers its users a collection of more than a million images, thousands of icons, and fonts. You can even drop and edit your own images and download them easily.
Get started by accessing Pixelixe’s amazing collection of images and templates. With the image editor, you can easily design your own graphics or choose a pre-designed template for your project. You can even customize these designs for your business or your clients.
Pixelixe includes a high-quality Image Editing API that allows you to manipulate and transform images within minutes. You have a variety of options like flip, resize, opacity, crop, filter, rotate, blur, bright, and invert
Embed graphics easily
Pixelixe makes it easy for you to embed customizable graphics, PDF editor, or images on your website. You can easily integrate Pixelixe on your existing website.
Pixelixe lets you add your own assets, design your logo and assign colors to your website for a smooth user experience. Once you finish editing your site, Pixelixe’s rest API will create in it real-time in the URL of your choice.
Automation
If you’re new to marketing then you can use Pixelixe to automate Image creation, and create new templates.
Each design that is saved is considered a template. Pixelixe has the ability to generate unlimited variations of designs or images based on those templates. To integrate Image automation API into your website, all you need to do is to follow along with the API documentation and benefit from ready to use code snippets.
Automate image creation in Pixelixe
All the text and images in a template become objects you can modify and get the image generated for you by Pixelixe.
You can generate multiple variations of any template so that your clients or team can reuse, modify or edit them anytime.
Pixelixe – Pricing
Free/Forever
6 downloads per month (PNG or JPEG)
+300 Fonts
Access 700.000 stock photos
10 Photo Effects
No account required
No Multi-format resize Automatic Resize (From Instagram post to Banner Ads for example)
No saving feature
No import/Export
No transparent background
No account needed
Pixelixe Pro – 8.99/month or 6.99/billed annually
Unlimited downloads (PNG, JPEG, PDF & HTML)
+900 Fonts
Access 1.000.000+ stock photos
40+ Photo Effects
Organize your photos with folders
Multi-format resize Automatic Resize (From Instagram post to Banner Ads for example)
Save graphics in the cloud (Unlimited Storage)
Import/Export graphics on your hard drive
Save templates from your creation
Download with transparent background
Pixelixe API – 49.99/month or 39.99/month (billed annually)
With the White-label editor, can I access designs created by my customers?
Yes, Pixelixe’s API will push graphics edited by your users in real-time on your server endpoint (URL of your choice). This way, you remain in full control over the user experience. For example, you can decide to ask for payment before downloading the output. You can decide to publish or share graphics online or whatever best suits your needs.
Is it possible to integrate and test the white-label editor in our development, staging, and production environment?
Yes, with the API plan, you will be able to integrate the editor in all your environments (development, staging, and production). You will get one API key, but it is possible to “programmatically” change the integration settings for each platform.
For example, if you want to change the endpoint on your side in which our API will push designs created by your users, you can overwrite the URL when calling this API on your dev or staging environment.
This way, you can make sure everything is running smoothly before releasing the final solution in production.
How many users can we have with one API key?
Unlimited. As per Pixelixe’s business model for the White-label editor, it is based on page views (1 editor view = 1 API call to our platform), it does not matter how many users you have, the editor can be opened, for example, 25.000 times by the same users or one time by 25.000 different users, it won’t impact the pricing.
In 2020, no longer does the beauty industry solely cater to the mass- market. As consumers increasingly seek out beauty solutions suited to their specific needs, there has never been a greater need for personalization in the category. The concept of personalization in beauty is far from saturation. An influx of information online and on social media has educated consumers on their beauty needs. They know their skin, hair, and body best; they also know that everyone is different and wants their individual requirements to be catered for. As they realize that one-size does not fit all, customization offers a credible solution.
Exploring data-driven consultation for personalized option
With the use of big data, direct-to-consumer businesses have now got a clear idea of the consumers regarding their skin and hair concerns. With the help of consumer insights and artificial intelligence aid brands that offer customized solutions in understanding the skin or hair profiles of individuals better and match it to the right set of products. This has not only made it easy for consumers to choose the right product but also made us realize that data also showed us that a generic product, mass-produced by an FMCG firm cannot be the most effective way to combat your skin and hair problems.
Earlier mass-produced products only catered to a majority of women than men. Male shoppers were particularly underserved in this area, too, with ‘male grooming’ often being promoted as a blanket category, instead of one that recognizes men as individuals, with different skin types and skincare requirements. What matters the most in a successful skincare regime is the ingredients, their concentration, and overall formulation. What the product label reads, is what one must rely on.
Your skin’s characteristics are unique to you – Be it oily, dry, normal, or sensitive, only the right products with the right ingredients and formulations can repair damage and restore your skin’s texture and smoothness. The same problem goes for hair! Problems like dry hair, breakage, split ends are common and one must find the right solution to it. Speaking of haircare personalized solution, Vedix, India’s first customized Ayurvedic haircare solution, was born out of two undeniable truths about the hair care industry.
Vedix Products
Firstly, hair texture, hair issues, hair damage levels among several other aspects have to be catered uniquely. Although women were open to experimenting with even their basic hair care products then why not make them indulge in personalized haircare products? Second, domestic brands have a sizeable presence in the mass category with the overall market steadily moving towards ‘premiumization’, while premium markets are largely dominated by international brands.
Consumers must be made aware that Indian skin type is different than other ethnicities. Our skin and hair react differently and brands whose characteristics and formulation within the products do not fit well with the Indian skin type won’t show effective results. Considering the above, here’s how the beauty industry can create better brand relevance!
With a few carefully chosen questions on the customer’s skin or hair type will help the brand form the customers profile. AI and customer insights companies like Vedix and SkinKraft are now able to get unique information about an individual’s skin. Consumers skin characteristics like type, skin issues, lifestyles, environment, and geographic location, that give an accurate picture of the individual to base their customized solution on. Data received is very crucial in understanding the skin profiles of individuals better and match it to the right set of products. It also assists us in further improving the efficacy of our products and further expand to new products that a particular skin profile needs.
The one-size-fits-all approach is long gone! Now, most brands are creating a variety of products like cruelty-free and paraben-free products. Brands specialized in specific ranges like launching acne range and so on are signs that the industry is evolving. Hence choose products that fit well with your skin type and the marketing concepts or through the promise of customized ingredients.
Offers result-oriented solutions
At Vedix every product begins with a thorough examination of your body and its humors. Vedix’s Algorithm is built to evaluate your Doshas based on a detailed Ayurvedic questionnaire. So, you can be sure of the fact that every product from Vedix is customized and formulated with the right ingredients to solve your issues! Vedix understands the state of elevated doshas in one’s body through its Vedix Dosha Assessment Questionnaire. Based on the inputs given by the user, Vedix uses herbs and natural essentials, which can specifically help in controlling the damage caused by the elevated doshas.
Similarly, at SkinKraft our customers are taken through SkinID, a dermatologist-approved questionnaire pertaining to their skin type, skin concern, and lifestyle choices which has a direct and indirect implication on their skin health. Once the responses are recorded, the algorithm evaluates all the parameters and the customer is classified into one of 72 broad profiles, each of which breaks down into thousands of combinations. Depending on the individual’s current skin health and needs, a customized kit is then created to include a customized cleanser and moisturizer.
Spread awareness and create loyalty
Growing consumer awareness is bringing about a change in the product characteristics or ingredient-driven products for skincare and haircare brands today. Letting people know or making them aware of the idea of customization of beauty will solve half the problems at first. Creating awareness through promotions on social media helps in targeting a larger audience at once. Once you’ve let the word out, customers will then purchase your products and give out feedback on their experience. Loyalty, reward, and subscription schemes are big news in health and beauty retailing. They keep customers coming back by incentivizing them, rewarding them and personalizing their service each time.
This article is contributed by Chaitanya Nallan, CEO SkinKraft Laboratories.
Often big companies and celebrities are seen with their own personal brands. It’s “personal branding” and it refers mostly to establishing and promoting what you stand for. If it’s your personal brand then it has to be sure the unique combination of skills and experiences that enhances it even more. There has to be the best way to do personal branding so that your work promotes your brand.
Personal Branding is a way of establishing and promoting what you actually stand for, who you are, the values you embrace, and the way in which you express those values. Because, if it’s your personal brand then it has to be sure the unique combination of skills and experiences that enhances it even more. This type of effective branding can make you different from other professionals in your sector.
Apple challenged the world to “Think Different.” Nike encouraged people, regardless of age, gender, or physical fitness level, to “Just Do It.” Dunkin’ Donuts persuaded busy professionals that “America Runs on Dunkin’.”
If we do a quick search to observe how individuals around the world are actually using new tools to craft personal brands. And, so we can see that is what attracts countless people to their websites and big social media profiles.
Now, it’s crystal clear that the biggest tactic is to know exactly where to spend your time to get the results you’ve been chasing for.
Personal Brand
Why Personal Branding Matters?
Some people dismiss the whole process of branding themselves, as being time-consuming, or not that efficient. When it comes to building a personal brand, you have to devote time and energy to personal branding. Your personal brand should highlight your strengths, establish a reputation, build trust among employees, and communicate the unique attributes that you bring to your current industry.
“More than half of employers won’t hire potential candidates without some sort of online presence today.” – CARRIER BUILDERS
Whatever your age or professional achievements maybe, someone is always screening you online. What they observe can have major implications for your professional and well being. So, if you aren’t properly managing your online reputation, then you are actively losing out on upcoming business opportunities. Never lose out on an interview because that’s something you can control- like your personal brand.
Someone is always screening you online.
What Could A Brand Be Nowadays Like?
If someone asks you about a popular brand, then it’s obvious that you are going to say a popular brand like Apple, Samsung, or McDonald. A brand can be anything nowadays, so even as an individual, you have a personal brand.
What’s your personal brand going to be like or you have a brand that exists online and offline both, but isn’t performing that well. Fortunately, there are a lot of best tools and resources that might help you with the whole process of personal branding. While the specific unavoidable circumstances and goals vary person-to-person. But, the overall concepts and processes are still relevant to everyone.
How to build your Personal Brand?
The idea of personal branding makes most people uncomfortable due to a lot of hard-work involved both online and offline. But, if you don’t take control of your personal brand online, then you are obviously going to miss out on opportunities and let others control your narrative.
Building a personal brand might sound like a challenging task, and it is for sure, but there are incremental steps you can take to build credibility in your field. Below there are personal branding tips that are going to help you create an authentic personal brand- and catalyze your career in the process.
Best Ways To Personal Branding To Break Through A Crowded Space
1. Find Your Niche
The basic step to build a personal brand is to make it one that truly reflects your personal and professional identity. Pick something specific that you can do better than 90% of the world. Or, it can go like:
In which areas do I perform better?
What motivates me?
What characteristics others have that complimented me on?
Which role seems to drain my energy?
Which projects can I spend hours on without feeling nauseous or overwhelmed?
These questions can definitely give you a great deal of help because that’s what describes the different facets of your personality.
The niche selection process is really important! You don’t want to spend all the time and energy necessary to link your brand to a niche that’s not growing.
2. Inject Your Personality Into Your Personal Brand
Always think about what you are actually known for because the personal brand is more than the reflection of you are today. This method is what you personally bring to the table. It’s about you and ‘your ideas’ which will help you differentiate you from everyone else who is from your field.
Personal Branding Strategy
It’s good understanding your already existing skill-set and competencies but it will be best if you assess your strengths and weaknesses timely as they relate to your industry and career. By doing this, you’re going to unleash the latent skills and traits that make you unique.
3. Define Your Audience
Determining who you’re trying to reach is the crucial step. Is it an individual in particular? Recruiters? Entrepreneurs? Is it another industry thought leaders? The sooner you define your audience, the easier it will be to craft the brand.
For instance, if your goal is to reach out to recruiters, then you have to start with updating the Linkedin profile. Why? It’s so because 87% of recruiters use Linkedin to find high-quality candidates and 92% of recruiters use social media as their basis.
The design of your website should be impeccable because that’s what people go back and look at. Websites are the only one that tells everything real fast and what they notice should be unique. One thing to be noticed should be that they each have custom sites, beautiful photographs, and even their logo are eye-catching.
And for a shock why am I emphasizing the design and logo? Because according to one academic study, 94 percent of the first impressions were only based on design, and it only takes 50 milliseconds for that split-seconds actual decisions to get made.
There are some crowdsources which might help you with special tools to make logos and design. Professional designs are often what separates the ‘real’ experts from everyone else in the market.
A small piece of advice here would be that start small (in terms of funds) with a logo to establish that working relationship with a designer you like because when it comes to redesigning the website, it’s going to be worth their weight in gold.
5. Grow Your Online Presence
One of the most important aspects of personal branding is about making sure your online presence is a lot engaging to hire managers, co-workers, and employees. In the era of digitalization it’s important you realize that your story should match all platforms. Beware of separating your personal social media by adjusting the privacy settings, so that potential employees don’t stumble upon any information that could harm your opportunities of landing a job. Linkedin, Twitter, and many social media tools are of great help to define your brand if you manage these key points effectively:
Focus on key industrial skills because recruiters search for the roles they’re trying to fit in.
Quantify your accomplishments
Complete your profile with a professional photo
Highlight and build upon your industry expertise
Incorporate your personal brand in your bio and for the feed use hashtags
6. Ask For Informational Interviews
When there’s a list of companies you have always aspired to work for and leaders you admire from the industry, always consider reaching out to these professionals to ask for an informational interview. When you meet these high-profile individuals, then ask them specific questions that help you garner new insights about your field, for instance:
How do you see your industry evolving?
How did you break into the idea of industrializing your brand?
How do you stay up-to-date with the upcoming trends in the industry?
How are you going to transform your brand all over again?
Are there any trade or professional associations, I should join?
Informational Interviews like this not only adds to your knowledge but also help you to envision the ideal candidate to build a personal brand in the industry.
7. Embrace And Enhance Your Networking
It is so very important to network regularly and effectively to grow your professional circle. Connect with industry thought leaders and your peers from formal to informal networking events. Because it’s the whole of a chain, the more connections you make – the more value you provide to your interactions – the more is your personal brand is going to be recognized.
At these events, don’t be shy to fellow attendees to reschedule a meeting again for an informational interview or a casual meet. And if by chance, you weren’t able to attend the event, then just reach out via email and spark a conversation there.
First of all, there’s no such thing as a “self-made” successful person, and that too in a field like branding yourselves. They had had help from someone, somewhere, at some time in their life. You are obviously in the need of other big names from the industries to recognize your brand and ‘you as an expert’. According to a survey, 80% of CEOs in one study said they had a mentor by their side to help them early in their careers.
Even Tiger Woods, the most successful golfer of all time, has worked with a swing coach for almost his entire career. Almost all successful entrepreneurs have had mentors, to help them and they surely became the recognized experts, they are today.
In the process of becoming the recognized expert in your industry isn’t an overnight proposition to be made. It’s obviously going to take a lot of hard work and effort to reach the top. As the digital era changes transform, so does your career evolves, and as a result, your personal brand will shine like a star. You, surely, have to invest the time, money, and work to slowly break through a crowded industry.
And in the whole process, Never ever forget to reinvent your personal brand as you grow.
Personal Branding – FAQs
What is personal branding?
Personal Branding is a way of establishing and promoting what you actually stand for, who you are, the values you embrace, and the way in which you express those values.
What are the three keys to personal branding?
Authenticity Consistency Harmonic
What is the strategy for personal branding?
A personal branding strategy is a plan to take your reputation and career from relative obscurity to high visibility. It describes where you stand today and what level of visibility you want to achieve in the future.
It is near to impossible that someone has not heard about the legendaryBacardi brand. It deals in various other products like Grey Goose vodka, Cazadores tequila, Bombay Sapphire and Martini vermouth and makes the drinker remember the taste when they get to taste the solid potion. Bacardi has got a rich and long history and heritage attached to it since it was founded.
Bacardi Limited is the largest American, family-owned spirits company in the world. Anciently known for its Bacardi white rum, now has a portfolio of more than 200 brands and labels.
Here we are discussing about the history of one of the greatest rum distilleries in the world, Bacardi. It’s story begins way back in the early 19th century in Cuba. Initially, it was only limited to the regions of Cuba and its people, now The rum generates volume sales of 17.8 million 9-liter cases worldwide.
Bacardi, which also makes Bombay Sapphire gin and Grey Goose vodka, is the Third Largest International Company in India. Ranking after Diageo and PernodRicard. It reported 22% growth in revenue to Rs 837 crore.
Bacardi Highlights
Company Name
Bacardi
Founder
Facundo Bacardi
Founded
4 February, 1862
Headquarters
Hamilton, Bermuda
History and Establishment of Bacardi
Back when Cuba was still a Spanish colony, that was exactly when Facundo Bacardi came to Cuba in 1830. He was then just 16 years old tryin to make something for the survival. He was originally from Sitges, a port city in Northeastern Spain.. He landed in Santiago de Cuba, the island’s second largest city, and found work at a local distillery.
The distillery was owned by John Nunes and it was literally one of the city’s first rum distilleries.
The Spanish Crown had originally banned the production of rum in its colonies in order to protect its expensive wine industry. The ban had only been reversed in 1796 and John Nunes was one of the first rum producers to get back in on the action. Although, the rum made back then didn’t have the common taste with the rum we drink today. It had been produced the same way since the 16th century and the people of Cuba called it aguardiente, which literally means fiery water in Spanish.
The history and evolution of Bacardi
The spirit was made by mixing water with molasses and of refining sugarcane. The resulting mixture would be left to ferment and it would later be boiled off into an alembic and condensed, producing a dark liquid that was 85% alcohol. Aguardiente was so harsh that most Cubans didn’t actually drink it but used it as medicine, soaking it in towels to alleviate headaches and to treat wounds.
Facundo spent many years producing aguardiente in John’s distillery, but he dreamed of creating a more refined beverage. His first step to fulfill his dream came when he married Amalia Moreau, the daughter of a wealthy plantation owner who had served in Napoleon’s army. Using his wife’s capital, Facundo was able to buy John Nunes’ distillery for $3,500 in 1862. It soon gave birth to the Bacardi distillery.
The property Facundo bought came along with a colony of bats, which are symbols of good fortune in Cuba and would later come to symbolize the Bacardi brand. To perfect his way of production and make the Rum more favorable, he tried various strains of yeast, different concentrations of molasses and water. The fermentation of molasses produces several different alcohols, each with its own unique chemical composition, taste and boiling point.
Facundo had no idea about the chemistry behind the thing he was experimenting, after months of trying he finally figured out which liquor he wanted to keep. The end result was rum of exceptionally high quality, the liquid was very light, almost transparent and was free from the foul odors of aguardiente. At first people would come to his distillery to fill up their jugs and barrels, but once Facundo saw just how much demand there was for his drink, he started selling it in bottles instead. The Bacardi rum spread like wildfire, and by 1868 it was sold across all of Cuba. It gave birth to the one of the legendary liquors in the history.
Facundo was a humble man and had no plans for international expansion, but after he died in 1886, his son Emilio took over and he had much greater ambitions.
During his early years, he transformed Bacardi into one of Cuba’s biggest companies, which now owned plantations and distilleries across the island. The Bacardi brand spread internationally in 1910, when Emilio started a bottling facility in Barcelona, near his father’s birthplace. Bacardi’s obvious international target was the US, but in 1919 the States ratified the Prohibition amendment.
Prohibition wasn’t actually bad for Bacardi. Although the company couldn’t export its drinks to the US, nothing stopped the American drinkers from flying to Cuba to buy them. After the 18th Amendment got repealed, Bacardi sold over 80,000 cases of liquor in the US. They got around America’s expensive import duty by opening a facility in Puerto Rico. The reason behind Bacardi’s biggest hit in the US are- the Daiquiri and the Cuba Libre. These two cocktails were among the first to showcase Bacardi’s excellent use as a mixer, and they are still exceedingly popular to this day.
In 1959, the Batista regime crumbled under the socialist revolution of Fidel Castro and Che Guevara. Despite losing their assets in Cuban Revolution, Bacardi was recorded to touch heights. In 1964, Bacardi sold 1 million cases of liquor and almost 2 million in 1968. By 1980 it had replaced Smirnoff as the number one liquor brand in the US with annual sales approaching 8 million cases. In 1993, it was wildly successful with Bacardi Breezer too.
Sales Volume of Bacardi over the years
Currently, Bacardi is the fast growing market for tequila by acquiring Patron Spirits International AG in a deal valuing the company at $5.1 billion.
“Adding Patron to the Bacardi portfolio creates a enormous opportunity for the brand outside of the United States as Bacardi’s international distribution network will help grow Patron around the world, increasing scale in the global world,” by CEO Mahesh Madhavan.
In 2019, revenue generated by the Bacardi rum brand in the United States amounted to some 180 million USD.
Abhishek Gupta
