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Tag: brand endorsements

  • List of Brands Endorsed by Michael Jordan

    Also known by his initials MJ, Michael Jordan’s biography on the official National Basketball Association (NBA) website states: “By acclamation, Michael Jordan is the greatest basketball player of all time.” The American former professional basketball player and businessman were vital in popularizing the NBA around the world during the 1980s and 1990s. Michael Jordan has played 15 NBA seasons and won 6 championships with the Chicago Bulls.

    Eventually, he became a Cultural Icon. It wouldn’t be wrong to assume that the name Michael Jordan is a brand in itself. For such a popular personality and a great basketball player, brands couldn’t turn a blind eye to partner with Michael Jordan for marketing and endorsements.

    Michael Jordan became one of the most marketed sports figures in history for endorsing brands which made the brands themselves big and Jordan himself popular and wealthy:

    Nike
    Gatorade
    Chevrolet
    McDonald’s
    Ball Park Franks
    Rayovac
    Wheaties
    Hanes
    Upper Deck

    Nike

    In 1984, Nike was a struggling company when they signed a deal with a 21-year-old NBA rookie. Michael Jordan signed a US$500,000 five-year contract with the company with an upfront commitment of US$250,000 and gave him his own signature brand – Air Jordan, which was more than any other NBA deal at that time.

    Michael Jordan with Nike Air Jordan I
    Michael Jordan with Nike Air Jordan I

    Nike Air Jordan I, the popular Black and Red shoe, was the one that started a revolution. After Air Jordan was released at a retail of US$60, it made US$126 Million in the first year alone, shattering the prediction of US$3 Million in four years. According to Forbes, it was estimated that the Nike Air Jordan brand was worth US$3 Billion and MJ’s current lifetime deal with Nike was US$1.3 Billion at the end of 2019.

    Gatorade

    Michael Jordan repped with Coca-Cola through several commercials in the 1980s. After the deal was up, Coca-Cola refused to give Jordan the deal he was seeking: a 10-year, seven-figure deal. Gatorade, owned by Quaker Oats at the time, pounced on the opportunity and gave Jordan the same deal which paid him US$13.5 Million over a 10-year deal to be Gatorade’s only endorser in 1991.

    Michael Jordan has had a good relationship with the company. Since 1991, he has appeared in over 20 commercials for Gatorade, including the famous “Be Like Mike” commercials in which children sing a song wishing to be like Jordan. Almost over three decades later, those commercials still remain popular.

    Chevrolet

    Soon after he received a signing bonus of US$10 Million from the Chicago Bulls, Michael Jordan reportedly bought seven cars for his family and himself, at once! He was a big enthusiast of cars.

    Chevrolet was Jordan’s first-ever endorsement deal for a sum of US$200,000 during his rookie year in 1984, well before he became an international phenomenon.

    McDonald’s

    The McJordan Burger was a limited edition McDonald’s Burger which was released in 1992 and Michael Jordan himself appeared in the commercials too. MJ became the first celebrity in history to have a meal named after him.

    One of the most famous McDonald’s commercials was, featuring Michael Jordan and Larry Bird where they competed in a game of HORSE for the prize of Big MAC and some fries, in 1993.

    Ball Park Franks

    Michael Jordan’s endorsement endeavours stamped into the food industry with Ball Park Franks signing Jordan for a US$2 Million deal in 1990. Jordan appeared on the posters wearing a red basketball jersey and holding a hotdog in his hand. The famous poster at that time was Jordan in a slam dunk jump position with the hot dog in his hand, instead of the basketball.

    Michael Jordan Ball Park Franks Endorsement
    Michael Jordan Ball Park Franks Endorsement

    List of Brands Endorsed by Cristiano Ronaldo
    Cristiano Ronaldo is very particular about the brand he promotes and endorses. An interesting thing to note is he has also endorsed with Coca-Cola in the past.
    StartupTalkyAlan Joseph

    Rayovac

    Rayovac, a privately held battery manufacturer which was the third-largest US battery company at that time, signed Michael Jordan for a long term endorsement contract, in 1995. Although the terms were not disclosed, the deal was estimated at US$10 Million over 10 years.

    According to the deal, Michael Jordan was a spokesman for Rayovac Power Station chargers and Renewal Reusable Alkaline Batteries.

    Wheaties

    Michael Jordan became the 7th celebrity athlete to grace the cover of one of the famous boxes when he signed up with the Breakfast Cereal brand for US$2 Million in 1988. Wheaties was a popular brand and as an athlete, you know you have made it when you have appeared on the cover of a Wheaties box.

    On Wheaties’ website, they say no other athlete has appeared more on the cover of their boxes than Michael Jordan – a whopping 18 times which is a record standing till today. On eBay, some of MJ’s vintage Sports Cereal Boxes are still up for sale.

    Hanes

    Michael Jordan signed with Hanes way back in 1989 and continues to be the underwear company’s brand endorser to this day. In 2019, the relationship marked 30 years and it was celebrated with MJ handing out 30th Anniversary Michael Jordan trading cards featuring his ads in packages of underwear. Over 800,000 bonus packs of promotional trading cards of Hanes men’s underwear were included.

    Michael Jordan Hanes Trading Cards
    Michael Jordan Hanes Trading Cards

    According to Hanes, There were 170 different Fleer trading cards produced by the Upper Deck Company for the promotion. Each pack contained five cards. Ten of the packs contained a card autographed by Jordan.

    Upper Deck

    Trading Card and Collectibles company, Upper Deck, signed Jordan for endorsement in 1992. Micheal Jordan’s rise was always greatly beneficial for Upper Deck, and they have pretty much been with MJ at the beginning of his career.

    Upon Jordan’s two retirements, Upper Deck continued to create unique and amazing autographed cards and memorabilia in his honour, which often went for a ridiculous amount of money online.

    Signed Jerseys (US$2,500), Basketballs (US$2,000) and Photographs (US$850 and up) – these were included in The Michael Jordan Collection for Upper Deck. Many unsigned photographs and prints for US$250 were the cheapest items whereas the costliest item was an autographed Fleer Rookie Car for US$30,000.

    David Falk – The Super Agent Behind Michael Jordan’s Staggering Endorsement Deals

    Top 5 Highest-paid Athletes in the World for Twitter Posts
    Top athletes in the world make money through Endorsement deals, appearance fees. But do you know how much Athletes earn for just one tweet.
    StartupTalkyPratyusha Srivastava

    Conclusion

    Falk’s ability to generate lucrative endorsement deals was pivotal in generating wealth and popularity for Michael Jordan, which in turn landed Falk with numerous other clients throughout the years. According to Forbes, the net worth of ‘His Airness’ as of 2021 is a massive US$2.62 Billion in inflation-adjusted earnings, making him the highest-paid athlete in the world.

    There are no two opinions about Michael Jordan being the greatest basketball player of all time and the history of his endorsement deals due to his rise in sports made the name Michael Jordan, a brand in itself.

    FAQs

    What is the net worth of Michael Jordan?

    The net worth of Michael Jordan is $1.6 billion as of 2022.

    Who is the wife of Michael Jordan?

    Yvette Prieto, an American model is the wife of Michael Jordan.

    How old is Michael Jordan?

    Michael Jordan was born on 17 February 1963 and is 59 years old.

    Why Michael Jordan is famous?

    Michael Jordan is known as one of the best basketball players in the world. He is known for winning six National Basketball Association (NBA) championships for the Chicago bulls and has also won NBA’s Most Valuable Player (MVP) five times

  • List of Brands Endorsed by Hugh Jackman

    Hollywood has given the world some of the greatest celebrity who has turned out to be inspirational and influential. Many popular brands hire these celebrities because they are aware of the power those celebrities hold. To market their products, they grab this opportunity with both hands.

    One of the most popular superstars of Hollywood, Hugh Jackman has been in the industry for almost three decades and it wouldn’t be wrong to say that he is an actor who has been able to capture the world with his amazing acting skills.

    The Oscar-nominated, Australian actor started his career in Hollywood with the film Erskineville Kings in 1999 but gained momentum after playing the role of the superhero Wolverine in X-Men. His role of wolverine got him the Guinness World Record of “longest career as a live-action Marvel character”. Apart from that his films like, Van Helsing, The Front Runner, Les Misérables, The Greatest Showman has helped in gaining him worldwide recognition and fame.

    He has won some of the greatest awards in the world like Golden Globe, Grammy, Emmy and Tony awards for contributing to the entertainment industry. Apart from being a part of some of the biggest blockbusters, the 53-year has also been associated with some of the world-famous brands. In this article, we will talk about the brands that are endorsed by Hugh Jackman. So, let’s get right into the business.

    “People relate to people, and if your brand feels like people, they’ll relate to you, too.” – Laura Busche

    List of Brands Endorsed by Hugh Jackman

    Keurig
    Qantas
    R.M. William Boots
    Montblanc
    Micromax

    Keurig

    Keurig is an American brand that sells single cup coffee brewing systems. It was founded by John Sylvan, Peter Dragone. Hugh Jackman himself is the co-founder of Laughing Man Coffee brand, in 2015 Keurig collaborated with Laughing Man Coffee and also took Jackman as their brand ambassador and made him the face of their future campaign.

    Qantas

    One of the world’s oldest airlines is Qantas of Australia. It was founded in 1920 by Fergus McMaster, Hudson Fysh, and Paul McGinness. It is Australia’s largest domestic and international airline and is famous for serving customers with premium and class service. Their service is quite popular in the aviation industry.

    Qantas partnered up with Hugh Jackman in the year 2015, to promote the country on the global front with the help of the Australian actor. Qantas believed that Hugh Jackman is the perfect person to be the face of the airlines.

    List of Brands Endorsed by Emma Watson
    Emma Watson is an English actress famous for her role as Hermione in Harry Potter. Here are brands endorsed by Emma Watson.
    StartupTalkyIpsita Acharya

    R.M. William Boots

    R.M. Williams is a popular Australian brand known for its footwear and apparel. It was founded in the year 1920 by Reginald Murray Williams. The brand is mainly famous for its riding boots as they are handcrafted and are made of a single piece of leather.

    The brand roped in Hugh Jackman and made him the global brand ambassador of their brand in the year 2019 before that in 2015 Hugh Jackman also invested in the company.

    Hugh Jackman and the Australian fashion brand worked together for different ad campaigns, the most popular one was the ‘Undeniable Character’ campaign that was launched in the April of 2019.

    Montblanc

    Founded in the year 1906, Montblanc is one of the most popular brands that deal with fashion accessories like watches, eyewear, jewellery, perfume and writing instruments. It is a German brand, whose headquarters is situated in Hamburg, Germany.

    In 2016, the German luxury brand roped in Hugh Jackman and made him the global ambassador of the brand. The products created by Montblanc is what made him attracted to the brand and he agreed to become the face of the global brand.

    Micromax

    Micromax is an Indian multinational brand that deals with consumer electronics and home appliances. The brand is mainly famous for developing high-end smartphones, founded in the year 2000 by Rahul Sharma, it was the biggest company in 2010 that made low-cost mobile phones in India. The headquarters is situated in Gurgaon, India.

    Micromax made Hugh Jackman the face of the brand in 2013, for the Canvas range phones. Hugh Jackman was a part of several Micromax phone campaigns.

    Brands Endorsed by Camila Cabello
    Camila Cabello is a Cuban-American singer known for her songs Havana and Senorita. Take a look at the brands endorsed by Camilla Cabello.
    StartupTalkyDamini Bhandary

    Conclusion

    Hugh Jackman’s popularity knows no bounds, from some of the greatest roles in the Hollywood industry to being a well-respected actor, his journey is commendable. Brands want to associate with the X-Men actor as they are aware of his fan-following. His collab with some big brands has made the actor more a pretty popular face in the industry.

    FAQs

    What is the net worth of Hugh Jackman?

    The net worth is Hugh Jackman is $180 million.

    How old is Hugh Jackman?

    Hugh Jackman was born in 1968 and is currently 53 years old.

    Hugh Jackman is famous for his role of superhero Logan/Wolverine in X-Men.

  • List of Brands Endorsed by Camila Cabello

    When we talk about music, it is a thing that seems to connect the universe. There is hardly anyone who doesn’t like music, people seem to feel connected with their favourite pop stars and thus indulge their time in them. There are numbers of people who are inspired by them, thus different brands collab with them to reach the heart of their fans.

    The music industry of Hollywood has given some of the biggest superstars to the world. Pop stars are literally ruling the hearts of teenagers and young adults. Amongst all of them, there is one name that has created quite a stir in the industry and that is Cuban-American singer Camila Cabello.

    Popularly known as the ‘Havana Girl’, Camila Cabello rose to fame when she debut as one of the members of the popular American girl group ‘Fifth Harmony’.  They debuted in the year 2013. Before that, Cabello was one of the contestants of a TV talent show, The X Factor where she got together with other members of her group and formed Fifth Harmony.

    Camila Cabello started establishing herself as a solo artist after she left ‘Fifth Harmony’ and since then she has never looked back. Her songs like ‘I Know What You Did Last Summer’, ‘Havana’, ‘Hey Ma’, ‘Senorita’ and others made her one of the top music artists in the world. Not only that, in 2021, Camilla played the lead role in the live adaptation of the musical movie ‘Cinderella’. Some of her popular songs has also reached #1 in Billboard Hot 100.

    With her music, she has won a number of American Music Awards, Billboard Awards and many others. The several time Grammy nominee became a sensation with her song ‘Havana’.

    In this article, we will talk about the brands that Havana girl, Camila Cabello endorsed. So without any further ado, let’s get started.

    Branding is the process of connecting good strategy with good creativity. -Marty Neumeier

    List of Brands Endorsed by Camila Cabello

    Skechers
    Guess
    L’Oréal Paris

    Skechers

    Skechers is an American footwear company that was founded in the year 1992 by Robert Greenberg. It provides over 3000 styles and designs of footwear for women, men and children. The headquarters is situated in California, United States of America. It is the third-largest athletic shoe brand in the United States and provides high-quality shoes to consumers.

    Skechers roped in Camila Cabello in 2017 as their brand ambassador and since then she has been a part of their various campaign. They signed her for their worldwide women’s collection after her debut solo album was released. Skechers’s collaboration with the Cuban-American singer for their D’Lites category shoes is one of the biggest Skechers collaborations.

    List of Brands Endorsed by American Singer-Songwriter Taylor Swift
    Taylor Swift is an American pop singer-songwriter, she is famous for her songs Shake It Off and Blank Space. Take a look at her endorsements.
    StartupTalkyIpsita Acharya

    Guess

    Guess is an American clothing brand formed by the Marciano brothers in 1981. Popularly known for its jeans and denim clothing. Guess was one of the first companies to create designer jeans. The brand is all about promoting a young, adventurous and sexy lifestyle. Guess provides a trendy collection of clothes including jeans and dresses and accessories, handbags for men and women.

    Guess made Camila Cabello its face in 2017 and she has been a part of different campaigns in 2017. Her strength, beauty and confidence make her the best candidate for being the brand ambassador. Different types of denim, 90s styles of t-shirts, jackets and handbags are endorsed by Cabello.

    L’Oréal Paris

    L’Oréal Paris is a French personal care products company and is one of the world’s largest cosmetics brands. With products like hair colour, Haircare makeup, skincare, sun protection and perfume, the brand is serving its customers for 112 years. It was founded in the year 1909 by Eugène Schueller and the headquarters is situated in Clichy, France.

    In 2018, Camila Cabello was chosen as the brand ambassador and spokesperson for the brand and since then has been a part of various campaigns. L’Oréal launches the Havana Collection of makeup products by collaborating with Cabello. A range of makeups was released that was not only able to capture the attention of not only the fans of Cabello but also the general public.

    List of Brands Endorsed by Emma Watson
    Emma Watson is an English actress famous for her role as Hermione in Harry Potter. Here are brands endorsed by Emma Watson.
    StartupTalkyIpsita Acharya

    Conclusion

    Camilla Cabello with her music was able to gain recognition, fame, love and respect from all around the world. Brands know that she is a pop star who can inspire and influence people from around the world greatly, so naturally, they collab with her to garner the attention of other people through their products. With the growing popularity of the 25-year-old pop star, more brands will show interest in future to collab with her for their products and services.

    FAQs

    Who is Camila Cabello?

    Camila Cabello is a Cuban-American singer and songwriter famous for songs like Havana and Senorita.

    What is the net worth of Camila Cabello?

    The net worth of Camila Cabello is approximately $14 million.

    The most popular song of Camila Cabello is Havana and Senorita.

    What is the age of Camila Cabello?

    Camila Cabello is 25 years old and was born on 3 March 1997.

  • List of Brands Endorsed by Pankaj Tripathi

    Pankaj Tripathi, one of the king actors of OTT platforms, refers to himself as an actor and human being first not a salesman while talking about endorsements. He debuted in the year 2004, with a very minor role in the movies “Omkara” and “Run”. He got his first big break in the movie “Gangs of Wasseypur” in 2012.

    In 2018, he won a national award in the category “Special mention” for the movie “Newton”. The actor won the screen awards for the best supporting actor in the movie “Stree”.

    A few of his noteworthy works are, “Masaan”, “Stree”, “Fukrey Returns”, “Bareilly ki Barfi”. He is best known for his character “Kaleen Bhaiyya” from the web series Mirzapur.

    Pankaj Tripathi’s major and most important endorsements are as follows:-

    Udaan
    Policybazaar
    Tata Tea
    Abzorb
    Bail Kolhu
    Baidyanath Chyawanprash
    Fino Payments Bank
    Britannia Milk Bikis
    Glucon-D
    Nilon’s
    1mg
    Cadbury Fuse

    Udaan

    In 2019, Tripathi was roped in by Udaan. Udaan is a B2B platform where retailers can buy goods at a reasonable monetary amount. However, in November 2020, Udaan wanted to expand its footsteps in the Food FMCG sector.

    They launched a campaign for Kirana stores in India and yet again Pankaj Tripathi was the face of this campaign. India’s largest B2B platform chose Pankaj Tripathi for his easygoing, believable way of approach. “His simplicity added to the magic of the commercials of Udaan”, says Sambit Mohanty, head of creative (south), McCann Worldgroup.

    Policybazaar

    Policybazaar is the country’s current largest insurance website and comparison portal. Policybazaar roped in Pankaj Tripathi and Tisca Chopra in 2018, for a health insurance campaign.

    Tata Tea

    Tata Tea started its brand activism campaign in 2008. It promoted women safety, raising voices against political corruption. It was named “Jaago re”. Pankaj Tripathi was not a very known face back then. The advertisement featuring Pankaj Tripathi demonstrated political corruption.

    Abzorb

    In April 2021, Sun Pharma Consumer Healthcare, roped in Pankaj Tripathi as the face of their brand. He was the brand ambassador of their product Abzorb dusting Powder. This ad stated how using Abzorb Dusting powder daily kept fungal infections away.

    Madhu Noorani, president of Lowe Lintas stated that Pankaj Tripathi in his usual humorous, light-hearted way approaches people to use this product and keep away from Sweat and infections.

    Bail Kolhu

    BL Agro, ropes in the “Gangs of Wasseypur” trio for the latest commercial of their renowned company “Bail Kolhu”. Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi express their undying love for their favourite food in this cooking oil commercial and gets nostalgic while recalling the olden days.

    Ashish Khandelwal, managing director of BL Agro states that through the struggles and hardships, the actors have received the name and identification. The company’s tagline states the same thing about the company. “Naam hi pehchan hai”. Hence the actors are the perfect fit to be the face of the company.

    List of Brands Endorsed By Amitabh Bachchan
    Amitabh Bachchan is one of the most iconic actors in India that charges over Rs 5 to 8 crore for an endorsement. Here are some of the brands endorsed by him
    StartupTalkyPV Vyshnavi

    Baidyanath Chyawanprash

    In 2021, the Grey group launched a campaign for Baidyanath Chyawanprash. Its campaign was “Sahi vidhi, behtar immunity”. This campaign claims Baidyanath to be the best and most authentic Chyawanprash.

    Pankaj Tripathi was chosen as the face of this campaign because he has been a consistent user of Baidyanath for a long time. Also, the company’s head states that the humble and believable nature of Pankaj Tripathi makes him a perfect fit for the humble but useful brand.

    Fino Payments Bank

    In September 2021, FPBL roped in Pankaj Tripathi as their first ambassador for their campaign “Fikar not”. The campaign is about confidence issues customers face about bank processes. Chief Executive officer and managing director of Fino Bank, Rishi Gupta states that Pankaj Tripathi’s nature resonates with that of their bank’s.

    Both belief in association for a long way rather than in quick options. Pankaj Tripathi also says he instantly connected to the campaign because the title itself describes the way he likes to live his life, without worries. Hence he wishes the best for the company’s future ventures.

    Britannia Milk Bikis

    Britannia Milk Bikis launched a new campaign in April 2021, claiming its contemporaries ordinary and stating Milk Bikis have the right amount of glucose that children need. Pankaj Tripathi was the face of this campaign. He comments that he is elated to advertise Britannia Milk Bikis as he is acquainted with them for a long time. He also adds that Milk Bikis were an enjoyable experience yesterday, and so is it today.

    Glucon-D

    In April 2021, Glucon-D launched its first-ever celebrity ad campaign with Pankaj Tripathi. The campaign triggers everyday exhaustion. CEO of Zydus Wellness, the parent company of Glucon-D, says they wanted a relatable celebrity promoting the campaign. No one would be better than Pankaj Tripathi.

    1mg

    1mg is a Pharmacy app that provides services like e-pharmacy, diagnostics, e-consultation. The brand roped in Pankaj Tripathi in March 2021 referring to the context of his famous song “Arre o betaji! Arre o babuji” re-created in his film Ludo.

    List of Brands Endorsed By Shah Rukh Khan as Brand Ambassador
    Shah Rukh Khan has endorsed various brands from Byju’s to Dubai Tourism. Here’s the list of brands where Shah Rukh Khan (SRK) is the Brand Ambassador
    StartupTalkyAnik Banerjee

    Cadbury Fuse

    If there’s one brand that always creates outstanding campaigns, it’s Cadbury. In March 2021, Cadbury Fuse launched a campaign with Pankaj Tripathi and a few digital figures producing humour. It was a virtual fan meet-up based ad.

    Conclusion

    These are the most famous and known endorsements of Pankaj Tripathi. Pankaj Tripathi has been very selective about the brands that he endorses. He carefully chooses brands he promotes because he senses a feeling of moral responsibility towards the society and fans he’s addressing through the advertisement.

    FAQ

    What is the net worth of Pankaj Tripathi?

    The net worth of Pankaj Tripathi is Rs. 40 Crore.

    What is the age of Pankaj Tripathi?

    Pankaj Tripathi was born on 5 September 1976 and is 45 years old.

    What is the fees of Pankaj Tripathi?

    Pankaj Tripathi charges 3-4 Crore per movie.

  • List of Brands Endorsed by Emma Watson

    Emma Charlotte Duerre Watson is one of the leading female faces of the world now. At 31, she has done a lot more than someone could achieve in a lifetime. She’s an actress and activist. She has done incredible movies and worked for women’s rights. She began her career with the role of Hermione Granger in the ever-famous Harry Potter series. She has done a vivid range and whole different shades of characters.

    In 2013 after playing the character of the adoptive daughter in the biblical epic “Noah”, she won a British Academy Film and television awards. In 2017 her movie, “Beauty and the Beast” was one of the highest-grossing movies of all time.

    Some of her commendable works are “Perks of Being a Wallflower”, “The bling ring”, “Little women” and many more. In 2014, she was appointed as a UN Women Goodwill ambassador. She advocated gender equality through her campaign HeforShe. She’s known a lot for her endorsements with sustainable brands promoting clean goodness. Enlisted below are the most famous and known endorsements of Emma Watson.

    List of Brands Endorsed by Emma Watson
    Brands Promoted by Emma Watson During Beauty and the Beast Press Tour

    List of Brands Endorsed by Emma Watson

    Burberry

    Emma Watson Burberry Endorsement
    Emma Watson Burberry Endorsement

    In 2009, 19-year-old Hermione playing Emma Watson was roped in for an endorsement with Burberry. She was seen in the advertisements of this posh chic British brand featuring a few of its iconic items. She was seen wearing the label’s famous beige trenches, tartan patterned bags and purses. The posh and glamour of the Brand was indeed repolished by her approval.

    Chanel

    When she was 18 years old Emma Watson, to the surprise of masses of heavily weighed artisans roped in for an endorsement with Chanel. The year was 2008 and she was a teenager of 18. She advertised the variant Coco Mademoiselle. Due to this, she got two full years of free supply of the same.

    Lancome

    In 2011, Emma Watson appeared in an advertisement for Lancome perfume. The name of the perfume was TRÉSOR MIDNIGHT ROSE. However, in 2013 she promoted one of their skin lightening and brightening product.

    Being a feminist she was not expected to parameterize beauty standards as of colour. There was a great deal of rage against her for this ad. However, she has volunteered to comment that after realising what the commercial aimed towards she immediately came out of it.

    Calvin Klein

    Emma Watson Calvin Klein Endorsement
    Emma Watson Calvin Klein Endorsement

    Emma Watson is very known for her sustainable fashion. On the 2016 Met Gala red carpet, she wore something too plain to be worn there. Just pants and a train has been worn differently. However, little did we know that the trick was the material used to design this garment.

    It was made by Calvin Klein and Eco age by recycling plastic soda bottles. Emma was elated by this endorsement since she could incorporate quite an amount of waste into her wearable. She was also glad by how creativity, technology and fashion could go hand in hand.

    Catbird

    New York-based jewellery brand Catbird was promoted by Emma Watson in the same year of Met Gala where she demonstrated sustainable fashion from Calvin Klein. In the 2014 Met Gala, she was seen wearing a set of earpieces by catbird. She was probably so much in love with it that she was seen to wear it during her “Beauty and the Beast” promotion events.

    Christian Dior

    Emma Watson Dior
    Emma Watson Dior

    Emma Watson has been spotted wearing Christian Dior in two of her iconic award shows in 2016 and 2017. They strongly demonstrated feminist properties. Not much is known about this endorsement.

    List of Brands Endorsed by American Singer-Songwriter Taylor Swift
    Taylor Swift is an American pop singer-songwriter, she is famous for her songs Shake It Off and Blank Space. Take a look at her endorsements.
    StartupTalkyIpsita Acharya

    Sustainable Brands Promoted by Emma Watson During Beauty and the Beast “The Press Tour”

    Now let’s talk about the brands that Emma Watson wore advertising sustainable fashion. These were the few brands she wore while promoting her movie “Beauty and the Beast” through the campaign “The Press Tour“.

    Coltrane Works

    Emma Watson promoting Coltrane Works
    Emma Watson promoting Coltrane Works

    Founded by Amihan Zemp, this brand’s speciality was organic fibres and yarns from local swiss suppliers only. Items of this brand are designed and made in Switzerland traditionally.

    Svilu

    Emma Watson promoting Svilu
    Emma Watson promoting Svilu

    Svilu is a sustainable clothing brand. This company is Manhattan-based. This women’s wear company makes their garments from sustainable resources.

    AnaKhouri

    Emma Watson promoting Ana Khouri
    Emma Watson promoting Ana Khouri

    This is a brand from Jewellery designer Ana Khouri. She is known for using fair trade gold from local suppliers and small scale mines. The gems which she uses are blood-free. She also handcrafts a few of her pieces in São Paulo Brazil her hometown.

    Gabriela Hearst

    Emma Watson promoting Gabriela Hearst
    Emma Watson promoting Gabriela Hearst 

    Uruguayan designer Gabriela, is known for her traditionally made garments. According to her slow-paced traditional production is the best way to create fashion.

    Top 10 Highest paid Celebrity Endorsement Deals of 2021
    Here’s a list of top-paid celebrity endorsement deals of 2021. From Beyoncé to Jennifer Aniston, tons of brand endorsement deals amounted to the greatest deals.
    StartupTalkyPratyusha Srivastava

    Conclusion

    These were the list of brands endorsed by Emma Watson. Emma Watson is one the highest-paid actress and as per a report she makes about $5 to $10 million per year just from brand endorsements. Emma Watson is particular about the brands she chooses to endorse, she believes in sustainable fashion and primarily promotes eco-friendly fashion brands.

    FAQ

    What is the net worth of Emma Watson?

    The net worth of Emma Watson is $85 million as of 2022.

    How old is Emma Watson?

    Emma Watson was born on 15 April 1990 and is 31 years old.

    What is the qualification of Emma Watson?

    Emma Watson graduated from Brown University with a bachelor’s degree in English literature.

  • List of Brands Endorsed by American Singer-Songwriter Taylor Swift

    Taylor Alison Swift is a singer/songwriter from America. She isn’t a singer of a particular genre but most of her songs are derived from her personal life. Hence this derivation makes her song highly relatable which is the secret to their widespread popularity of them.  However, most of her songs are backed by the essence of country music.  However her sixth album “Look what you made me do” was her first work that was fully about urban music. It was a terrific hit.

    She is best known for her song “Blank Space”. A few of her notable works are “Shake it off”, “Bad Blood”, “We are never getting back together”. She has a Guinness Book World record, numerous Grammy awards, Billboard music awards and many more.

    Taylor however has a very selective tasteful list of endorsements. A stylish, chic and shortlist to be particular. Noting down below the most acknowledged list of endorsements by Taylor Swift.

    Keds
    Wonderstruck Perfume
    Covergirl
    L.E.I. Jeans
    Got Milk?
    Coca-Cola
    Apple Music

    Keds

    Taylor Swift Keds Campaign
    Taylor Swift Keds Campaign

    In April 2013, 23 years old Taylor Swift was roped in as the face of keds. She was roped in for a campaign called “Brave Girls”. This campaign was started to encourage women to share their “Stories of Strength” on social media to encourage many more. This campaign in future was expected to expand future to mentorship and scholarships.

    According to Rick Blackshaw, president of Keds brand, Taylor Swift is the bravest girl of all since she convinced her family to move to Nashville so that she could pursue her music career. Also, her natural style is the perfect fit for this campaign.

    Wonderstruck Perfume

    In 2011, Wonderstruck perfume was released by Elizabeth Arden. The perfume had taken its name from Taylor Swift’s song “Enchanted”. This scent has a tagline that says “The beginning of something magical”. Not only perfume but also shower gels and lotions were released under the Wonderstruck range. Much later a Taylor Swift coin purse was put to sale under the same range of products.

    Covergirl

    CoverGirl is an American cosmetics brand. It was founded in the year 1989 with its headquarters in Maryland, United States. Taylor Swift started endorsing this brand in the year 2010. She debuted as the face of their new NatureLuxe collection.

    L.E.I. Jeans

    In 2008, Taylor Swift was featured in L.E.I. company’s “Back to school” clothesline. This was basically a collection consisting mostly of Summery Jeans and tops. It was promoted by a lot of efficient fashion magazines like Teen Vogue and Cosmopolitan.

    Got Milk?

    Got Milk? was a popular American campaign to encourage the consumption of milk. This campaign was initiated by the California Milk Processor Board in 1993. In 2008, Swift appeared in Got Milk? commercial. Here, she states that milk is her go-to drink whenever she needs energy. She also says teens should go for milk over any sugary drink.

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    Coca-Cola

    Taylor Swift was seen in a commercial for Coca-Cola in 2013. The campaign she was roped in for was “Music that moves”. A campaign that basically shows how Coca-Cola was there with Taylor Swift when she was sitting and writing her song in an apartment and when she was at a concert. Basically, it stated that Coca-Cola was there always. Be it when she was a humble songwriter or a 7 Grammy awards winner.

    Apple Music

    In 2016, Taylor Swift was seen to advertise Apple Music while dancing and lip syncing. It was quite a surprise to viewers since Apple music received an open letter from Swift in 2015 asking it to pay the artist during the trial period. However, evidently the matter was solved.

    These few were the most important and talked about brand endorsements of Taylor Swift.

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    Conclusion

    Taylor Swift is one of the most influential American singers who fit in perfectly for any brand endorsements. Also, she has a massive following on social media and many brands are leveraging the power of social media which makes her the best choice for many brands.

    FAQ

    What is the net worth of Taylor Swift?

    The net worth of Taylor Swift is $400 Million.

    What is the age of Taylor Swift?

    Taylor Swift was born on 13 December 1989 and is 32 years old.

    Why is Taylor Swift so famous?

    Taylor Swift is an American pop star and songwriter famous for her blockbuster hit songs, Shake it Off, Love Story, I Knew You Were Trouble, and Blank Space.

  • List of Brands Endorsed by American Singer-Songwriter Justin Timberlake

    Making a name in the music industry is not everyone’s cup of tea. Many musicians reach heights with their hard work and dedication while continuing to excel in their careers. We can take many names here but the person that we will be focusing on now is Justin Timberlake.

    For the unversed, he has been an inevitable part of the music industry since the 90s and there is no denying that his fan following has increased to great heights in the past years. Now, this guy has made millions not only through his music but also by endorsing multiple brands every year. But before we begin, let us get to know a bit more about this guy.

    A little Trivia about Justin Timberlake

    Do you know that Justin Timberlake is one of the world’s best-selling music artists? The American singer has fans all around the world including India. Of course, his concerts cost a lot but there is no harm grooving to such amazing music, right? Moreover, this guy’s achievements are not only limited to singing. It is because he has also shown his acting skills at times.

    He has played major roles in films like The Social Network, Friends With Benefits, In Time, and Bad Teacher. Apart from that, he is also a songwriter and record producer. The fact that he has continued his musical career from 1992 till the present times is a huge achievement in itself.

    Do you want to know which brands Justin Timberlake has endorsed to date? Let us get an insight right now.

    McDonald’s
    Sony
    Walmart
    Givenchy
    FAQ

    McDonald’s

    McDonald's Justin Timberlake Endorsement
    McDonald’s Justin Timberlake Endorsement

    Bigger brands like McDonald’s always look for popular faces to promote their products. Justin Timberlake has collaborated with this amazing brand and made millions after the same. Yes, that is right! Timberlake collaborated with the brand in the 2000s for doing a commercial ad.

    Moreover, he also promoted his own musical jingle along with the same. For endorsing McDonald’s, the singer got a whopping amount of $6 Million.

    For the unversed, that remains one of the highest payments received by Justin Timberlake to date. He also crooned the song I’m Lovin’ It as a part of the jingle for the huge food chain that has its branches in almost every part of the world. It became their theme song for a long time and remains a hit even now. It was back in 2006 that Timberlake partnered with McDonald’s and still received a whopping amount that was a dream for many during that time.

    Sony

    Apart from McDonald’s, Justin Timberlake has also worked with another popular brand – Sony. Just like the former, this company paid huge amounts to the singer for endorsing its products and promoting them on a higher scale.

    The popular electronic brand approached the singer to make a whole lot more than simply promoting its products. Not only did the brand decide to expand its campaign to a huge extent but also promote its brand new TV set series Bravia.

    It may be a known name now but for the consumers of that time, it was like they were seeing something unique and astonishing. Moreover, adding Timberlake to the campaign acted as a cherry on the cake. After that, you can imagine the kind of boost in sales the brand might have witnessed at that time.

    Walmart

    Did you know that Timberlake has performed at Walmart? What better way to promote your brand right? The singer collaborated with Taylor Swift a few years ago and both performed at one of the most popular platforms in the world.

    Walmart also paid him a whopping amount for promoting it at such a scale. For the unversed, the popular singer also played host in the same concert and interviewed his fellow singer Taylor Swift.

    Here again, Timberlake proved his worth as an artist. The concert and the campaign were a huge success as nobody had the slightest idea about Swift and Timberlake’s sudden collaboration.

    Moreover, the video went so viral on social media that people began calling it bizarre and incredible at the same time. What better way to know that Taylor Swift is also an ardent Walmart customer! Yes, that’s right. This is how Timberlake introduced the Love Story singer to the huge crowd.

    Givenchy

    It is one of the major ad campaigns done by Justin Timberlake in his career. He did the same for the ‘Play’ scent of the well-known brand. Needless to say, the overall amount received from such brands is huge for the singer. The sporty new ad that the singer did for Givenchy sent all of his fans into a frenzy. Fans went crazy watching him go behind the wheel to promote a particular product of the popular men’s perfume brand.

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    Conclusion

    Apart from his musical career, Justin Timberlake has done quite a lot for himself using brand endorsements. As per reports, almost $42 million of Timberlake’s net worth comes only from brand endorsements. For the unversed, the singer’s overall net worth already makes him one of the richest celebrities in the world.

    Apart from them, his musical tours and collaboration with the boy band NSYNC also contribute to the whopping worth of money that he owns. There is no denying that his concert tickets have a soaring price and a great demand across the globe.

    No one has been able to determine the official amount of net worth that Timberlake gets from his brand endorsements. But one thing is for sure that the brands do benefit from the popularity their products receive after being endorsed by the popular singer.

    A nice chunk of what Timberlake has been able to accomplish in present times comes purely from the brand endorsements. Apart from McDonald’s, Sony, Walmart, and Givenchy, he has collaborated with various small and medium brands. It has paved the way for the singer to acquire further wealth apart from excelling in his already successful musical career.

    FAQ

    What is the net worth of Justin Timberlake?

    The estimated net worth of Justin Timberlake is $57 million.

    Who is the wife of Justin Timberlake?

    Justin Timberlake is married to Jessica Biel.

    What is Justin Timberlake’s real name?

    The full name of Justin Timberlake is Justin Randall Timberlake.

  • Top 4 Tech-Savvy Celebrities Fit for Any Tech Endorsements

    Endorsements are a type of advertising that employs well-known personalities or celebrities who have a high level of public recognition, credibility, regard, or understanding. Such people act like spokesperson who promotes a product or service and confirms the claim and stance of the brand by using their names or photos to promote it.

    The more well-known an endorser is, the more expensive it might be to use that individual to promote a product but this investment could give them benefits worth millions and billions.

    Are Celebrities Effective for Tech Endorsements?
    Top 4 Tech-Savvy Celebrities for Tech Endorsements
    FAQ

    Are Celebrities Effective for Tech Endorsements?

    Celebrities govern the sphere of marketing and advertisement in the present era because celebrity endorsements assist make a business’s products or services memorable and relevant owing to having a well-known figure associated with the brand. Celebrities aid in telling a brand’s story and keeping you interested.

    These motions assist marketers in connecting with their target audience and achieving the overall goal of generating purchasing behaviour. Numerous studies show that celebrities have perceived competence and credibility, and it is clear that marketers prefer celebrities since customers pay attention because they want to be like them and live their lifestyles.

    Like every other industry, the tech industry has also understood this strategy of advertisement and have started featuring celebs to promote their brand to a maximum audience. One thing that has been understood is that if they have to connect with their target customer then they have to make someone their brand ambassador who is having a relevant root or past with the kind of product they are selling.

    There should be a connection that make the viewers glued to the screen when they saw the celeb promoting any particular brand. It should not be like this that a celeb known for having baldness for ages is promoting a hair growing shampoo or oil. So, any tech brand endorsement should be done by a celebrity who is kind of tech-savvy and if we think about celebrities who fit completely or much for this role, we come through a few names in which some we are going to mention in detail as who they are and why they should be considered as best. These are the best celebrity for tech brand endorsement according to us.

    Top 4 Tech-Savvy Celebrities for Tech Endorsements

    1. Robert John Downey Jr.

    Robert Downey Jr
    Robert Downey Jr

    This guy needs no introduction, as we all must have seen almost his every film and know him as Ironman but for those who are having no idea who he is and why we have named him at the top of our list, let me tell you that he is a producer and actor from the United States. In his youth, his career was marked by critical and popular success. He is one of the topmost paying actors in Hollywood.

    He has a huge crush on the field of technology, it must be the reason behind his iconic act in the sci-fi movies he has done which gave viewers overwhelmed feeling of believing what we are seeing is connectable.

    Robert has been featured in many ads and has promoted it through his tech-savvy knowledge and selling skills. He has been the face of OnePlus phones. While he isn’t a coding genius like Stark or a superhero like Iron Man, Downey isn’t a slacker when it comes to technology.

    He had started Downey Ventures which was founded in 2011 with the intention of becoming an angel investor in tech-related startups and consumer entertainment enterprises. He’s also the guy who wants to use artificial intelligence and robotics to save the planet. He quickly added that he doesn’t know everything, but he’s prepared to do whatever it takes to make the world a better place.

    Many people nowadays join his name with Elon Musk and say that he resembles him in reel life but what all intentions he has having for a brighter age of technology makes him iconic in real life too

    2. Ellen DeGeneres

    Ellen DeGeneres
    Ellen DeGeneres

    Not many of you would have guessed how tech-savvy Ellen DeGeneres, the most confident and witty lady on the syndicated television talk show The Ellen DeGeneres Show, is. She likes her Bose headphones and little quick cameras, but her passion for technology isn’t confined to shopping. DeGeneres is an investor in Stamped, an app that allows users to review and track all of their favourite things.

    She also has her own firm, Ellen Digital Ventures, which she co-founded with Warner Bros. and has already released two games, “Psych!” and “Heads Up!” She knows how to make the most of the tech industry. She is an inspiration for many.

    3. Bruno Mars

    Bruno Mars

    Bruno Mars is a world-renowned singer and is well-known for his stage presentations, his showmanship, and his ability to perform in a variety of musical styles such as pop, R&B, funk, soul, reggae, disco, and rock.

    Bruno Mars has been making some sensible business decisions when he isn’t releasing iconic music covers. The Grammy-winning singer was an early investor in the music business Chromatik in 2012. Chromatik creates digital sheet music for the web as well as the iPad.

    Not a bad investment for a musician like him. As if that wasn’t enough, Bruno decided to become green by supporting the NJOY electronic cigarette firm. In an interview, he said that – “These days, I’ve started using NJOY Kings instead of cigarettes, and I’m sticking to it,” Mars added. “I believe in the product and the mission of the firm.” He is not only investing in the idea but also promoting it in a way that is conveying in a superb way.

    4. Leonardo DiCaprio

    Leonardo DiCaprio
    Leonardo DiCaprio

    Last but not least or should say the most lovable and one of the most well-known players in the industry of acting is also a full-time startup counsellor to one of the market’s most popular social mobile sites. Leonardo DiCaprio is an early investor in Mobli, a photo-sharing site that competes with Instagram and Viddy.

    DiCaprio invested $4 million in the startup in 2011. This contribution aided not only technology development but also marketing and public relations. His presence has also drawn a large number of celebrity figures to the site, which is fantastic – especially for a social media hub.

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    FAQ

    Who is the most famous celebrity

    Dwayne Johnson is one of the most famous celebrities of 2021.

    Who are some of the tech-savvy celebrities?

    Ellen DeGeneres, Leonardo DiCaprio, Jessica Alba, Robert Downey Jr are some of the tech-savvy celebrities.

    Which celebrities can code?

    Ashton Kutcher, Chris Bosh, Cory Booker, Karlie Kloss, and Jimmy Fallon are some of the celebrities that can code.

  • List of Brands endorsed by Popular Playback Singer Atif Aslam

    Who doesn’t know Atif Aslam? The popular playback singer has mesmerized everyone with his voice not only in his country Pakistan but also in India and the rest of the world. 90s kids can never forget the ever-melodious song Doorie sung by Aslam. Apart from that, he has crooned songs for various Bollywood movies like Zeher, Kalyug, Bas Ek Pal, and more.

    There is no denying that the singer’s net worth is dependent on his musical journey across platforms. He has also judged various reality shows that add to his financial status.

    Now, there is another important factor that plays a crucial role in his net worth. Can you guess it yet? Yes, we are talking about Atif Aslam’s brand endorsements. Just like many other popular celebrities, the popular playback singer endorses multiple brands.

    Here is a list of brands endorsed by Atif Aslam.

    Huawei
    Mobilink
    Infinix Zero
    Zong
    Coca Cola
    Total
    Sony Ericsson
    LG
    QMobile
    FAQ

    Huawei

    Atif Aslam was the official face of Huawei Pakistan. Yes, you heard it right. The playback singer is the brand ambassador of the renowned brand of Pakistan. Huawei Pakistan had various other celebrities as brand endorsers earlier like Mahira Khan, Shehryar Munawar, Humaima Malik, etc. But the popularity of the brand reached heights after being endorsed by Aslam.

    The singer was selected to endorse the brand’s model Honor 5X. The brand decided to begin its brand new campaign with a very popular face in the country and who better than Aslam to do the same!

    Huawei is one of the leading telecommunication brands in Pakistan and has partnered with numerous renowned celebs. The singer happens to be one of them. Talking about Atif Aslam, he also featured in the TVC ads made for the purpose of the campaign. And guess what! Its success reached great heights after being endorsed by the singer.

    The popular mobile operator company from Pakistan had also signed Atif Aslam as its brand ambassador. He even did an exclusive photoshoot while endorsing the popular brand. The singer did a commercial with Mobilink to further promote it on the digital arena and guess what! It was a huge hit too.

    The popular brand signed the singer for what is termed as Jazba. Yes, that is what the product’s name was and it saw a re-launch after being endorsed by Aslam.

    The aim of the brand was to promote passion and individuality among the youth in the country. This is why it selected the singer as its brand ambassador to promote the same along with the product. Being the youth’s most loved singer in the country, Atif Aslam had the advantage of bringing a surge in sales through the ads that he did for the brand.

    Infinix Zero

    Pakistan’s leading and most popular smartphone brand, Infinix signed the playback singer back in 2020 to endorse their latest product – the Infinix Zero 8 smartphone. The brand specifically selected Aslam to endorse its smart series shelf. He was approached as a part of the highest-selling brand’s initiative to further expand its sales.

    Moreover, the singer further sent the fans into a frenzy after he announced the campaign in one of his tweets. Given the huge fan following that the singer has on social media, you can imagine the popularity of the product after the same. Just like Huawei and Mobilink, Atif Aslam also did TVCs for Infinix to promote one of its highly valued products.

    Zong

    It is one of the latest brands endorsed by Atif Aslam in current times. He has been selected by the brand to promote its latest campaign feature involving the Zong 4G connection. Its recent campaign positioned it as the largest 4G network in Pakistan.

    To add to it, the brand made Aslam a feature in its TVC campaign that further enhanced its sales for all the obvious reasons. The brand’s latest campaign actually targeted the youth of the country and that is where the singer’s popularity came in handy.

    Being a youth icon gives you superpowers. Don’t believe us? Then we have the best example for you in the form of Zong’s high-voltage campaign by Atif Aslam.

    Coca Cola

    There is no one in this world who hasn’t heard about Coke Studio. Atif Aslam is an integral part of this popular television music show that has been running since 2oo8. He has been constantly singing for this musical show from 2009 till the present times. The singer was also featured in a Coke ad during this time.

    Total

    Who better than a singer to endorse something related to cars, right? Atif Aslam endorsed Car Kahani in 2017 and featured in a musical ad for the same. He was selected by the brand to promote its Total Quartz product. He also crooned an amazing musical number for the ad.

    Sony Ericsson

    Atif Aslam was selected by Sony Ericsson to endorse one of its popular products of that time – the Sony Ericsson K700i. The singer once again featured in an ad to promote the brand and proved his niche in acting too with the same.

    LG

    Another popular brand for which Atif Aslam did endorsements is LG. Just like Sony Ericsson, the playback singer has featured in multiple ads of the brand to promote multiple products in the past years. The best examples of his endorsements include the LG KG 200 mobile.

    QMobile

    The popular consumer electronic brand’s multiple products are promoted and endorsed by Atif Aslam for a very long time. He even featured in some of their ads that surely contributed to an increase in the sales of their products in the market.

    Conclusion

    As we can see, Atif Aslam has mostly endorsed telecom brands. Apart from that, he has endorsed diverse brands over the years. It also explains the whopping finances received by the singer through endorsements.  The singer’s single remuneration for a single song is 8-10 lakhs and private shows are 50-80 lakhs. This makes him one of the richest celebs too!

    FAQ

    Who is Atif Aslma?

    Atif Aslam is a popular Pakistani playback singer known for his vocal belting technique. He has also received the Tamgha-e-Imtiaz award.

    What is the net worth of Atif Aslam?

    The net worth of Atif Aslam is $22 million.

    What is the age of Atif Aslam?

    Atif Aslam was born on 12 March 1983 and is 38 years old.

  • How to Hire the Right Celebrity for Brand Endorsements?

    It has become very common to hire a celebrity to promote a product. Hiring a celebrity for the endorsement not only helps to connect with people to attract customers but also provides a competitive advantage over other companies. It is one of the marketing strategies that helps a brand to gain popularity.

    Choose the Right Celebrity for Brand Endorsement
    Contact the Celebrities Manager or Agency
    Choose the Platform for Celebrity Endorsement
    Advantages of Celebrity Endorsements
    Disadvantages of Celebrity Endorsements
    Choose the Platform for Celebrity Endorsement
    FAQ

    Choose the Right Celebrity for Brand Endorsement

    There are different ways by which the brand can hire a celebrity for endorsement of their product. Everything should be clear about what the company wants to do and whom the company wants to hire for endorsement. In addition check about the celebrity who will endorse the product.

    Most of the time the brand hires a celebrity who is highly respected and is sincere, honest and has a good reputation. The company should know about their audience. This plays a very crucial role because if the company understands the needs and expectations of the audience then it is easier for the company to advertise its products. When the audience is vividly known than the celebrity you are hiring should fit into what you are advertising.

    If a company is advertising about sports they can hire celebrities like Virat Kohli, MS Dhoni, and other celebrities who connect to the product. This will also help the celebrities advertise and endorse the product passionately as they will have some connection with the product and the advertisement in which they can win customers’ trust. Endorsement becomes more effective when celebrities connect through their lifestyle and carrier fields.

    Contact the Celebrities Manager or Agency

    There are different ways to contact a celebrity but mostly due to their busy schedule their appointments are set by their managers or agents. After getting an appointment both parties can discuss the brand. When celebrities give their consent for the endorsement then they can discuss other details related to the endorsement.

    Direct contact

    To hire a celebrity you can directly contact them through their managers and set an appointment. Social media is also a direct way through which you can contact the influencers by sending them a message and waiting for their response.

    Third-party contact

    One can also contact them through agents and websites that work as a medium between the company and celebrities.

    Choose the Platform for Celebrity Endorsement

    Every business whether it is small scale or large scale can hire celebrities or influencers for the endorsement to promote a brand according to their budget. If a company wishes to hire a celebrity for the endorsement of their brand then television advertisement is the best way as it attracts a lot of consumers.

    In earlier times companies would advertise with the help of newspapers, Tv, print advertisement, and other traditional marketing strategies. The modern youth is engaged in social media platforms in which celebrity endorsement can be done effectively.

    In today’s time Television, the internet, and social media platforms are the best way to attract consumers to a product, and celebrity endorsement is one of the most effective ways to attract a large number of customers.

    Endorsement via social media

    The companies can also use social media platforms to advertise their products as it is the most used platform and trendy mostly among the youth. The companies can also hire micro-influencers to promote their product to connect directly with the consumers and also get feedback on the product to make changes that are needed. Social media endorsement is beneficial as people watch and purchase products by watching content shared by celebrities and influencers.

    Micro-influencer

    Micro-influencers are individuals who have more than 1000 followers and can connect with consumers more. Sometimes people don’t believe in the product being promoted by a celebrity as they think celebrities get paid and they don’t trust the words told about the benefit of the product directly by the brand. People trust micro-influencers as they share content that is of consumers’ interest and remove their doubts and hesitation to buy a product.

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    Advantages of Celebrity Endorsements

    • It helps companies to build brand equity and attract more customers.
    • It helps customers to set their doubts related to the product aside and purchase the product as the person they idolize use and say benefits of using that product.
    • All sizes of businesses can hire celebrities or influencers for the endorsement to be its spokesperson for the brand to promote the brand and attract more customers.

    Disadvantages of Celebrity Endorsements

    • The company should analyze everything about their products as there should be no problem with the product. If something goes wrong with the product, celebrities get questioned which affects their fan following.
    • Analyze and check everything all the angles of marketing and then advertises the product to make sure that there will be no objection.
    • If celebrities make some mistake or there are some bad rumours about them it affects the product that they promote.
    • The main focus of endorsement should be to promote the brand as sometimes due to advertisements that focus on celebrity more, forgetting that its main focus is brand and celebrity is a medium which helps to connect with people to increase sales of the product.
    • Celebrity endorsement is not just risky for the brand but sometimes it also affects the popularity of a celebrity if something goes wrong.

    Is Celebrity Endorsement an Effective Method?

    When we see some type of advertisement where celebrities endorse the product in the advertisement, this is a crucial way of marketing as the consumers will pay a special alternative towards the product.

    Celebrity endorsement is an effective method to attract customers. It is a marketing technique but with this, there are also some limitations for small enterprises and businesses when compared to big enterprises to hire big celebrities to promote their brands. Bigger brands use a celebrity or influencer as a spokesperson to help them promote their brand, product, or services.

    Conclusion

    A celebrity endorsement is one of the most effective ways to endorse a product or brand. As many people are influenced by a celebrity or an influencer. Not every endorsement will have a significant ROI, so while hiring a celebrity study the demographics of your target audience to maximise the ROI.

    As we know the youth follows the trend and famous people who have a lot of fame and buyers adore and trust them as a result celebrities can use their fan following to get the brand a large number of buyers. Though it is an effective method to attract more people it also has limitations.

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    FAQ

    How much does it cost to get a celebrity to endorse your product?

    Usually, Celebrities or influencers with decent following charge $3000 for video endorsement and $1000 for a single post.

    How do I get a celebrity to endorse my brand?

    Hire the celebrity that suits your brand, Contact the celebrity, and Choose the type of platform you want the celebrity to endorse your product.

    How do I hire a celebrity influencer?

    If you want to hire a celebrity influencer contact them through social media where they are most active.