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Tag: Brand Communication

  • AAIBA Design – Creative Solutions for Businesses to Build Their Brand

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by AAIBA Design.

    Design industry is the most emerging industry in the world in the digital world. Creative design and arts play a crucial role in advertising industry, public relation, and marketing companies. Creative designs and visuals help in creating great impact on the audience and thereby helps in brand communication. Creative visuals, beautiful designs have an excellent ability to translate your brand to public. AAIBA Design Private Limited is a brand design agency that provides advertising services and helps your brand to communicate creatively to the public.

    Read the startup story of AAIBA Design, its founder, offered services, and more about it.

    AAIBA Design – Company Highlights

    Startup Name AAIBA Design
    Headquarters Mumbai
    Industry Brand Design and Brand Consultancy Agency
    Founder Saurabh Chandekar and Rasika Chandekar
    Founded 2013
    Instagram Page aaibadesign

    AAIBA Design – About
    AAIBA Design – Founder and Team
    AAIBA Design – The Idea and Startup Story
    AAIBA Design – Name and Logo
    AAIBA Design – Services
    AAIBA Design – Business Model
    AAIBA Design – Revenue Model
    AAIBA Design – Customer Acquisition
    AAIBA Design – Achievements
    AAIBA Design – Work Culture
    AAIBA Design – Competitors
    AAIBA Design – Tools Used in the Company
    AAIBA Design – Advisors and Mentors
    AAIBA Design – Awards and Recognitions
    AAIBA Design – Future Plans

    AAIBA Design – About

    As the name ‘AAIBA’ suggests, they give their client’s communication the right voice it needs. They are very passionate about what they do and the kind of communication they build around it. They help guide their clients through the advertising world offering expert insights on the market, quality, the estimated budget, etc. They ensure that the client benefits from the association and solutions they provide.

    AAIBA Design – Founder and Team

    Saurabh Chandekar – Co-Founder of AAIBA Design

    Saurabh Chandekar and Rasika Chandekar are the co-founders of AAIBA Design. The shares of the company are distributed 50-50 between the co-founders.

    Saurabh Chandekar is the Creative Director/ Aaiba Design private limited. He has completed his graduation from Abhinav Kala Mahavidyalay, Pune. He was born into an art driven family. His father, Late Mr. Sadanand Chandekar was a famous stand-up comedian of his time. It is only right to say that art has always been in his DNA and has always been something that excited him right from the very beginning. His love for art made me choose advertising as a career.

    They are a team of 20  people and the majority of the team consists of women which further makes the workplace more empowering.

    AAIBA Design – The Idea and Startup Story

    Saurabh started his career working at advertising agencies. Working with corporate helped him hone his advertising skills for which he also won a lot of accolades. This helped him gain the confidence to start his own agency. It was easier to win the trust of the clients with the credentials he had with his previous work experience and he knew, he could do much more with his own brand. Hence, AAIBA was born in 2015 and he was able to put his passion and skills to best use and serve its clients with the best advertising and creative solutions.

    AAIBA Design Logo
    AAIBA Design Logo

    They haven’t illustrated too much into the making of the logo, it is simply an ode to the founder’s Aai and Baba, his inspirations and pillars of strength. Hence the name, AAIBA.

    AAIBA Design – Services

    They offer a variety of services in their advertising agency. Research and Analysis are our strong points. They make sure that every solution offered to each client is customized according to their brand’s needs. They offer deep-rooted insights, psychological aspects are taken into consideration and then they walk their clients through the process offering consultations that could help their brand further.

    AAIBA Design – Business Model

    AAIBA Design provides all kinds of design services to its clients right from the crafting of their company name to designing their first logo to positioning the brand in the market, they explore all kinds of value additions in terms of manufacturing, vendor management, etc. They are a design consultancy company that provides the best solutions for all our clients.

    AAIBA Design – Revenue Model

    They are not a manufacturing unit selling a tangible product, they are a service company with a revenue model fluctuating and changing all the time. The cost of IPs ( Intellectual Properties) run the whole show. There is no fixed cost involved because there is no specific rate card for the services they offer since services differ according to the project. They are a bootstrapped business. Bootstrapping is the best business model one can opt for because it is easier to drive a company without the involvement of investors. It is easier to have things play out the way you want and thus do justice to your visions and goals.

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    AAIBA Design – Customer Acquisition

    One of the highlights of AAIBA design is that they never had to hire a marketing manager or business developer to promote their business. They believe that credibility plays an important role in acquiring customers. The more real you are the better. They ensure that they put their best foot forward and deliver the best services. It is important to be genuine and consistent with clients throughout the time together. Perseverance and sincerity is the key to success.

    When AAIBA Design first started they had only 3 accounts and fast forward to today they cater to 35 clients. It is not an easy task to start an agency, especially a creative one which has immeasurable parameters to consider. It is a vague process but it is not rocket science. Getting the confidence of your clients and being genuine in what you do is what keeps the business running and growing. Basically, you are selling your soul but in a good way.

    AAIBA Design – Achievements

    AAIBA Design FOOD FESTIVAL
    AAIBA Design FOOD FESTIVAL

    Some recognition attained by AAIBA Design are:

    • They are working on one of TOP 3 clients in the world – Capapie Sports, they are a sports equipment brand for shooters participating in various world games.
    • They also executed notable campaigns for D’lecta Foods – FETA Cheese range. The consumer communication carried out was aiming to introduce the audience to a new category of cheese i.e the FETA cheese or the healthier cheese. A cheese specific to salads, the campaign ‘ The Perfect Salad Cheese’ promoted the range through various retail store promotions, print promotions, social media, etc. For social media, the AAIBA team came up with original healthy recipes for the audience. The team leaned towards highlighting the nutritional facts of the products as opposed to typical ‘delicious cheese’ appeal that is used.
    • One of the highlights of my career was conducting this art exhibition in Mumbai, earlier this year, which was inaugurated by Aaditya Thackeray – #MumbaiInFrames.  It was so well received by the audience and definitely something I am very proud of.
    • In 2020, AAIBA was felicitated with the  Grand Jury Award at NYX Marcom Awards. We designed a campaign for the Isuzu X Food Festival bringing local hidden flavours and rare delicacies from different regions under one roof, taking guests on one of a kind food adventure. As a visual language, the illustrated versions of food were derived so as to create interest around the food. The colours and style of the illustrations were designed to take the audience closer to the regional culture. The entire illustrated campaign was conceived as a mood setter for the festival.
    AAIBA Design FOOD FESTIVAL - STUDIO NYX AWARD-08
    AAIBA Design FOOD FESTIVAL – STUDIO NYX AWARD-08

    AAIBA Design – Work Culture

    AAIBA is a family with no hierarchy in the company. They do not encourage toxicity at the workplace and Saurabh Chandekar himself makes it a point to stay connected with employees at the family level. They have always promoted a friendly atmosphere in the company.

    They are always looking to empower the workplace by hiring more and more talented individuals and making the workplace more comfortable which is why there is no hierarchy present in the organization. This gives individuals room to grow and bring in their best creative selves.

    AAIBA Design – Competitors

    Many colleagues and friends of founder are working in the same industry but he have never seen them as competitions nor has he ever been threatened by their work. It is imperative to have so much faith in yourself that you shouldn’t be distracted by others’ success and that’s what AAIBA Design abide by.

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    AAIBA Design – Tools Used in the Company

    Some tools AAIBA Design uses are:

    • Illustrator
    • Photoshop

    AAIBA Design – Advisors and Mentors

    Saurabh Chandekar considers his Aai and baba as the primary mentors, personally and professionally. In the Advertising world, he have always looked up to Ex Ogilvy NCD, Nipun Salvi and  sir, Piyush Pandey, Ogilvy.

    AAIBA Design – Awards and Recognitions

    In the year 2013, AAIBA Design won the prestigious ‘Cannes 2013’ for the Lifebuoy Roti Campaigns.

    Awards won by AAIBA Design are:

    • AFAQS Foxglove 2019 – Best social media campaign
    • AFAQS Foxglove 2017 – Best print campaign – Silver
    • INDI POOL Magazine Nominated amongst India’s top 3 Best Graphic Design Studios
    • IDA Design – Los Angeles – International award for poster design category – Bronze Metal
    • AFAQS Foxglove 2018 – Best print campaign – Silver Meta
    • AFAQS Foxglove 2018 – Best non traditional media campaign – Gold Metal
    • Design Thinking Conclave 2018 – Best design thinking organisation.

    AAIBA Design – Future Plans

    In the next 5 years, they plan to take ‘AAIBA’ overseas and expand globally. Going global and offering their services to international clients has been our mission for the longest time and fulfilling that would certainly be a dream come true for me just like any other entrepreneur.

    FAQs

    When was AAIBA Design founded?

    AAIBA Design was founded in 2013 in Mumbai.

    Who is the founder of AAIBA Design?

    Saurabh Chandekar and Rasika Chandekar are the founders of AAIBA Design.

    What does AAIBA Design do?

    AAIBA Design is a Mumbai based design studio that provides solutions for advertising and brand communication strategy & design.

  • Brand Mantras and Principles of Brand Management for Making a Successful Brand

    A successful firm isn’t built by luck or by how much money you invest into it; instead, it’s the result of a series of activities made to grow a brand, which is guided and reinforced through time by a set of skills and choices. Building a brand is essential for every firm that wants to succeed, but sustaining it is even more critical and complex. It ensures that it remains relevant as customer behaviour evolves.

    When marketing a product or service to a significant number of people, it’s better first to link them all to a common platform and then explain what’s available to each of them. The objective should be to create a compelling conversation that allows you to shift views, analyse expectations, and clarify the subject.

    Brand Mantra
    Principles of Brand Management

    Conclusion
    FAQs

    What is Brand Management?

    Brand Mantra

    A brand mantra is a brief expression that captures the essence of what a brand stands for or the image a company would like to convey. A brand mantra is usually two to three words long. Although the message’s wording might vary, the tone is the most significant factor. A statement describes a brand with a sequence of adjectives and may or may not include the brand name.

    A brand mantra communicates emotional and intangible connotations that attempt to generate a connection between a customer and a brand, which might shape the brand’s overall sentiment. The tagline of a company is frequently its brand essence statement, and as such, it is critical to brand identification.

    The language used in a brand mantra represents the company and its goods and differs significantly from one to the next.

    A brand slogan should be chosen based on the consistent experience and the emotional response it elicits in its clients. It hopes to pique the curiosity of new customers drawn to such attributes and promote brand loyalty among existing customers through this consistency and emotional reaction. For rebranding initiatives, marketers frequently devote a significant amount of work to developing a new brand motto statement.

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    Principles of Brand Management

    Brand principles are all about capturing your product or service’s target market and instilling confidence in current and potential customers.

    A solid brand management strategy aids in the development of a corporate image, and the brand manager is responsible for overseeing the brand’s overall success.

    Brand management encompasses both the intangible and tangible aspects of a brand on a larger scale. The tangibles for product brands include the item itself, packaging, pricing, and so forth.

    When it comes to services, tangibles include the client experience, while intangibles involve the emotional connection.

    Credibility

    It all starts with sincerity, the primary goal, personality, and worth. Every brand is built on the foundation of trust. It refers to the perception that a brand’s product information is accurate and fair. Credible brands are perceived as having the capacity and desire to deliver on their promises by consumers.

    It is a never-ending and ongoing process. Product positioning, customer experience, value-added services, and customer relationships with the brand are intangible components of brand management that contribute to credibility.

    Concentrate on your most vital skills and then communicate them consistently. There have been multiple cases when firms have bought other brands only to subsequently sell them off because the purchases did not fit within the parent company’s brand architecture.

    Be Consistent

    When it comes to distinguishing your message, consistency is always the key. For whatever you do, own up to your position on all reference points.

    The degree of harmony and convergence among the marketing mix parts is consistent. It also refers to the consistency of marketing mix techniques across time. Companies must develop and maintain brand consistency in design, communication, and delivery.

    The pattern of expression that influences what others perceive about a brand is brand consistency. The branding will be more consistent if the messaging is consistent. It doesn’t matter through design, language, or viewpoint.

    Connect with People

    A brand is more than simply a name, a logo, a website, or a billboard. This is just a set of tools, not a brand. A brand is a much more significant concept, the desired notion embodied in products, services, locations, people, and experiences.

    Try selling something that meets not just people’s physical but also their emotional wants, and they’ll begin to associate with your brand over time.

    On a fundamental human level, meaningful connections are formed when a brand forges a link between what it does and what people are looking for. Brand appeal, distinctiveness, and loyalty are enhanced through meaningful connections that flow deep inside the business and extend deep into people’s hearts and minds.

    Established brands aspire to function higher than emotive and meaningful brands. They behave, interact, and react so that each moment becomes emotionally significant.

    Communication is the Key

    Brand Communication
    Brand Communication

    Brand Communication is a significant aspect and instrument of brand management or marketing, which firms use to persuade, convince, and enlighten customers about their brand and its values.

    The brand will communicate its strengths, values, basics, and product and service offering by championing the art of brand communication. If you master the art of contact, your company and brand will attract a vast portion of the community to communicate with them.

    Build a Community

    People are inextricably linked to the image of some companies. Others may not agree, but you must have individuals who understand and support the brand’s mission and values. A brand community is a specialised, non-geographically bound community formed by an organised system of social relationships among a brand’s fans. Customer loyalty, engagement, and relationships are all enhanced through brand communities. It provides marketers with glowing suggestions as well as fresh marketing concepts.

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    Conclusion

    The most crucial aspect of brand management is maintaining the image of your product or service. A good brand management plan can give your product or service more purpose and clarity, allowing you to focus on making, developing, and selling something that people care about. As a result, your brand will become distinct and recognisable in its own right, earning a reputation in the marketplace. But then comes the most challenging part: maintaining the brand’s value in the future.

    FAQs

    What is Brand Management?

    Brand management is a function of marketing to build the identity of the brand.

    What are the principles of Brand Management?

    The five principles of brand management are:

    • Credibility
    • Be Consistent
    • Connect with People
    • Communication is the Key
    • Build a Community

    What is brand mantra in brand management?

    A brand mantra is a brief expression that captures the essence of what a brand stands for or the image a company would like to convey.