StartupTalky

Tag: Brand Campaign

  • Product Placement: Marketing Through Shows and Movies

    “We live in a world of advertisements”. This quote is aptly said as it constantly reminds us of advertisements everywhere. They are like gods, Omnipresent. You open a youtube video, an ad appears, you go to social media, an ad appears, you say “F you” to the online world and switch on the television and, yes you are guessing it right, an ad appears.

    They are so omnipresent that we now think that they are the reality. Guess, they’re not. Advertisements are all a marketing technique and the purpose is to make a product look like a blessing. It was cool and all until advertisements were manufactured claiming they were ads. In this digital hyper-connected world, we have arrived at a junction where we don’t know what is advertisement and what is not. This article is about marketing that is diffused within other forms of content, especially movies and TV shows. Let us read and see how cleverly we are made-to-believe products.

    Brand Marketing Over the Years
    Product Placement in Films
    Need for Product Placement
    Benefits of Product Placement
    Problems with Product Placement

    Brand Marketing Over the Years

    There are many forms and types of advertisements. We can see examples of ad print media, broadcast media, Online social media advertisements and many more. As technology evolves we tend to see it everywhere. We can see newspapers filled with advertisements, we can see our dish TV filled with all sorts of advertisements. Now, when the world is online, we can see ads everywhere online. They are on our social media timelines, on our Youtube account, on websites we travel and much much more.

    Except for every other factor, there is always one thing that is sure. We can immediately tell that we are watching an advertisement when we see one, but this surety is vanishing gradually. Now we can’t really be sure if we are watching an advertisement or an actual real thing that we would like to watch…

    Product Placement in Films

    What we are seeing is that brands are trying to diffuse brands even in the content we want to watch. Imagine watching your favourite actor Hrithik Roshan saying “I love coke” in a movie, how weird is that? This is a very common trick that brands apply to our favourite types of content. This feels like getting backstabbed. Whatever you can say about it, we can clearly see signs of it everywhere. However, it is a super-risky thing to do but can do very well wonders if done smoothly.

    Share of Product Placements 

    Welcome to the world of “Product Placement”. Where you cannot tell if something is real or it is an advertisement. Brands and movie directors do it so smoothly that it is often left behind in the scenes and no one notices them. In fact, your brain (That smart little organ) does notice that and subconsciously notes it down for future use. Like you see an actor drink ‘Coke’ in a film, you don’t really notice it but your brain does. You will then most probably and most likely order a coke when you go for lunch after that movie. Tweaks like these, here and there, are supposed to make a lot of difference in the long run. Brands are crazy about this and are paying huge sums of money to make this happen as smoothly as possible.

    Need for Product Placement

    We are going to see some examples to prove the fact that ‘Product placement’ is a real tactic of marketing. The reason for this is that normal people don’t really pay that much attention to these little “stranger things”. Let us see some unnoticed brand placements that only your subconscious mind notices,

    No matter your age, a Bollywood movie that almost everyone knows about is Koi Mil Gaya starring Hrithik Roshan and Preity Zinta. The movie is famous for the appearance of an alien named ‘Jaadoo’. Apart from this, the movie makes for a great example of the product placement of Bournvita. In this movie, it is shown that the young Rohit (Hritik’s character) loves to drink his milk with Bournvita in it. In some scenes, he even boasts about it to his friends and also offers some Bournvita to a winning kid in a game.

    Koe Mil Gya Movie Scene with Bournvita

    Another example from a movie starring Hritik is the Bollywood film “Yaadein”. It was a hit, like all other movies that star Hrithik Roshan. He is an all-time favourite actor in the business. But could you notice Coke’s ‘Product placement’ throughout the entire running time of the movie? This one rigid frame tells the same story, the “Coke in hand” almost everywhere. You might not remember but your brain must have noticed, “Cool people like Hrithik drink Coke”.

    The popular movie franchise “James Bond” did it all the time. Since the release of Dr No in 1962, the James Bond franchise has been associated with a number of brands. Many brands came in line to pay for promotions in future instalments for the famous cinema piece. The early films featured Pan-am Airlines and smith and Wesson firearms. The early films feature tie-ins with popular companies like Pan-Am Airlines and Smith and Wesson firearms. The iconic cigar that Bond fashioned is also a very popular brand placement. It is reported that Lark Cigarettes paid as much as $350,000 to feature their brand of cigarettes in Licence to Kill. Besides the aforementioned brands, some of the other popular brands to be associated with the franchise are Microsoft, Gillette, Playboy, Toblerone, 7Up, and KFC.

    James Bond with an Aston Martin

    Even after we have talked about so much brand placement in the movie, we can still remember the iconic ride of James Bond. It was the luxury car brand Aston Martin that was honoured with bond’s feet on their product. Aston Martin, the luxury car brand jumped at an opportunity to be associated with the British spy. Starting from Goldfinger in 1964, this partnership has endured the test of time.

    Benefits of Product Placement

    Why does this happen? Why do brands want to create a persona of a famous/popular actor using a brand product as an advertisement in product placement? This is a legit question and it has to be answered.

    Social Proof

    Social proof is a real thing in the marketing world. It is a social and psychological trick that business people use. Social proof means that people tend to believe whatever fellow people are using without a rationale. That clearly means that if you watch a crowd do a certain behaviour with a certain product, then you are most likely to follow the trend without asking for a reason or a why.

    For a quick example, we can take the case of Redbull. Redbull is a carbonated drink maker and the company sells by packaging it as a power drink. The company knew the phenomena of social proof and its drinks were not famous among the masses in India. So what they did was they threw empty cans of Redbull outside every club and pub. This little activity added a lot of value to the brand red bull and made its revenue very high. What the ‘little hack’ did was it took the value proposition of red bull and made it appear “cool” in society. Once it was established that people “who visit clubs and pubs drink red bull”, then everyone started mimicking the behaviour by actually drinking red bull. This small trick can do wonders without even letting people think about what they are actually doing.

    Indirect But Subconsciously Strong

    As we mentioned before in the article, these types of advertisements are silent and much more effective than regular ones. It is quite evident from the society that we live in. We are most probably a collectivist society and we love to have status to show off. If we see a movie star do something, we are most likely to mimic it. This raises questions about whether brands can pay movie makers to make them do certain activities.

    If code is something that scripts machines then it can be clearly said that media is something that scripts human beings. Balaji Srinivasan said in a report that he shared on Twitter that media is what scripts human beings. It is thus, whoever controls the media, controls the mind or can control the mind. Media here is any sort of media, it can be print media, a film, a piece of content on youtube, or anything that can hold attention for a significant amount of time.

    Wayne’s world super product placements.

    Problems with Product Placement

    Imagine being a trusted brand and then losing all the trust that you generated from all the years of hard work. That is so bad but most easy to happen. Imagine cinema and over-the-top content giants selling screen time to brands for product placements. This little rash on the smooth road to great revenues can derail the growth train. People could just boycott anything that feels like backstabbing.

    When we watch a movie we don’t think or expect that we will be interrupted by an advertisement or a brand showcasing their product. We go to theatres carefree as we pay for that sort of entertainment. If moviemakers dilute this excitement for us by including ads in the movie then it can most likely spoil the mood of many cinephiles.

    However, Netflix clearly mentions that it does not allow brands to show anything or any sort of advertisements on their show, there are many unnoticed instances of them being caught with product placement. Well, according to the reports, Netflix one hundred per cent refuses the question of “Product placement”, and they will never cheat the paying user base. As we know that Netflix is a paid or subscription-based platform and if its users find it selling advertisements to them, this can lead to a huge slowdown. The company always says that it supports and protects user rights and works with dignity, no brand has ever paid anything to Netflix for any sort of product placement.

    Conclusion

    We know that product placement is a very bumpy ride and can be a huge interruption for a movie or series fan. Moviemakers know it very well. However, if done smoothly and carefully, it will go unnoticed by the audience and it will also make revenue for the brand. Thus, product placement in movies or series can do wonders for a brand, if done correctly.

    FAQ

    Which TV show has the most product placement?

    A study conducted in early 2022 found that the U.S. version of “The Office” was the TV show with the highest number of product placements worldwide.

    Does Netflix use product placement?

    Since Netflix doesn’t sell advertising, the most common way that brands get into Netflix originals is through product placement. Brands and agencies work directly with the productions to place products in Netflix shows, similar to other streaming shows.

    Does Coca-Cola use product placement?

    Coca-Cola is one of the most visible brands in Movies and TV. Coca-Cola has a relatively long list of product placement appearances. One of its most obvious plugs is in American Idol, one of the most popular shows on American television that hosts a competition to find new solo singing talents.

    What are the 3 types of product placement?

    There are many ways of using product placement on TV: it can be physical, virtual, seen but not used, mentioned, contextual or even unbranded.

  • The Evolution of Apple Ads – How Apple Ads Have Evolved Over the Years?

    Apple is one of the most innovative companies in the world and has a revenue of billion of dollars. The logo of the half-bitten apple has become synonymous with innovation, progress, exploration and growth.

    Steve Jobs once said – “We are here to put a dent in the universe. Otherwise, why else even be here?”.  

    About Apple
    Evolution of Apple Ads
    What is Apple’s Message?

    About Apple

    Initially founded as Apple Computer Company on April 1, 1976 by the genius who was Steve Jobs, Steve Wozniak and Ronald Wayne, its primary focus was to develop and sell Wozniak’s Apple I personal computer.  Changed to Apple Computer, Inc. in 1977, the company’s next computer, Apple II was a runaway success and became their best seller.  

    By 1985 the company had developed the original Macintosh and had seen considerable success.  But the high cost of its products and internal power struggles created a rift causing Wozniak and Steve Jobs to leave the company.  They went their separate ways as Wozniak pursued other ventures and Steve Jobs founded the company NeXT.

    The 1990s was the decade when computers were gaining popularity and many other players were entering into the market including Microsoft.  Apple began losing its considerable market share to the low priced operating system of Microsoft called Microsoft Windows.  

    In 1997, weeks away from bankruptcy, struggling and desperate, Apple bought Steve Jobs company NeXT to resolve Apple’s unsuccessful operating system strategy.  The main objective was to entice Steve Jobs back to the Company.  

    The decision proved wise as over the next decade, Jobs displayed his brilliance by guiding the company back to profitability through a number of tactics including launching products like the iMac, iPod, iPad and iPhone.  

    As the CEO of Apple, Steve Jobs expanded the company by opening Apple Store retail chain and acquiring numerous companies to broaden its product portfolio. He also designed some of the most memorable advertising campaigns for the company.  In the year 2011, Steve Jobs resigned from Apple and was succeeded by Tim Cook.

    Today, Apple Inc., is one of the Top Five American Information Technology companies alongside Amazon, Alphabet, Meta and Microsoft.  It specializes in consumer electronics, software and online services and is based out of Cupertino, California, United States.  

    Evolution of Apple Ads

    Apple’s efforts towards effective advertising and marketing for its products has been highly recognised over the last four decades.  Its product advertisements have catchy tunes and eye-popping graphics.

    From print ads to television commercials, Apple ads have garnered attention of its viewers through tears, laughter or even eye-rolling with the thought –“What are they thinking”. Over the years, the advertisements have evolved but the attraction of Apple advertisements sustains.

    1970s – The first Decade

    Apple 1

    Apple 1 Campaign
    Apple 1 Campaign

    The very first Apple campaign came out in 1976. It was for their first computer – Apple I. It looked similar to a flyer and was extremely text-heavy with very little imagery. The advertisement was a testament to the concept of getting ‘money’s worth’. It covered every inch of available space.

    The Garden of Eden

    Apple 'The Garden of Eden' Campaign
    Apple ‘The Garden of Eden’ Campaign

    This one was a laugh riot. The imagery showed a naked man holding a computer called ‘The Garden of Eden’. It was an announcement of a competition – Tell the company what you do with your Apple in a thousand words or less !! The winner was to win a trip for two to Hawaii. It has to be the worst advertisement in Apple’s history.

    1980s – The Second Decade

    Apple Edison, Franklin and Ford Campaign

    Apple Campaign in 1981
    Apple Campaign in 1981

    In 1981, Apple was almost 5 years old and had not done much to improve the quality of its earlier ads. The first advertisement of the decade was similar to the earlier one, being text-heavy with little or no imagery. The attempt was to convince people that they needed an Apple computer. Acclaimed inventors like Henry Ford, Thomas Edison and Ben Franklin were used for these campaigns.

    Apple Super Bowl Campaign

    1984 saw the infamous Super Bowl advertisement campaign of Apple. The campaign was for a product launch and while it was successful, it lacked the Apple flair that we witness today.

    1990s – The Third Decade

    Think Different Campaign

    This was the decade when the shift in the Apple campaigns was first noticed.  It came first with the ‘Think Different’ campaign which was the brainchild of Steve Jobs. The product launch campaign of the iMac featured famous personalities of the day and witnessed tremendous success. This was also the time when advertising campaigns Apple shifted away from being text-heavy to artistic and more product-focused. ‘Think Different’ also became the new slogan for Apple.

    Apple iBooks Campaign

    This campaign also added vibrant colours to Apple’s advertisements. This was because Apple brought bright colours to its line of computers and introduced a new line of laptops – the infamous iBooks. These colours added vibrancy and a fun element to the campaign and saw success among the younger generation.

    2000s – The Fourth Decade

    Apple First iPod Campaign

    2005 was the year when Apple first used the iPod silhouette ads, showing a silhouette dancing to the music from the iPod. The background in the campaign was rich with vibrant and bright colour making it very eye-catching. It was an advertisement that went on to become iconic and, ironically, the first one to enter that realm

    Mac vs. PC Campaign

    It was in 2006 that Apple came out with the Mac vs. PC campaign that starred John Hodgman and Justin Long. Always shot on a white background these commercials were engaging and humorous. It was also Apple’s longest-running campaign – for three consecutive years.  

    Apple Change Campaign

    Just before the Grammy Awards of 2016, Apple came out with a new ad campaign that actually served a dual purpose. Titled ‘Change’ and with a frantic pace, it highlighted the ease of music recording on the iPad.

    The advertisement was also entirely filmed on the iPad. This was a subtle demonstration by Apple of the advancement of their technology. It paid tribute to their genius of using their own product to create every aspect of a project – from writing, and recording music to actually filming.

    Apple 911 Campaign

    With the advent of the Apple iWatch, the company came forth with a few attractive campaigns. Its latest one featuring the latest version of the Apple iWatch is extremely relevant given the circumstances of today’s world.

    It focuses on the newest prowess of the iWatch. The smartwatch is capable of calling emergency services in case such a situation arises. This is Apple’s way of reiterating that the product can save lives. The Verge calls it Apple’s “brilliantly, gruesomely captured” television ad. The advertisement campaign is titled ‘911’.

    What is Apple’s Message?

    Apple’s marketing is built on the simplicity of message and visuals. Most of their advertisement campaigns are free of pricing, feature lists or special effects.

    What the company concentrated on was building a unique and exceptional product line and allowing the product to speak for itself. Apple has never engaged in a price war for selling its products. The company does not compete on price, because, frankly, it doesn’t have to.

    Its effective marketing technique has become a benchmark for other companies who aim to achieve the same level of global popularity, revenue growth and sustaining prowess.

    Conclusion

    Apple has become the first publicly traded company in the US to be valued at over USD 1 trillion in 2018, USD 2 trillion in 2020 and recently USD 3 trillion in January of 2022. It is ranked as one of the world’s most valuable brands and enjoys a large following and brand loyalty.

    Apple shows no signs of slowing down and, in fact, is busily engaged in developing products that are futuristic and display technological brilliance. We have a lot to look forward to when it comes to Apple, its products and its brilliant marketing gimmicks.

    FAQs

    What is the advertising strategy of Apple?

    Apple has a simplistic way of approach, minimal packing design, and beautiful phone design which makes it stand out from its competitors

    What was Apple’s first slogan?

    “Think Different” was the first slogan of Apple.

    Why was Apple Get a Mac campaign successful?

    Apple’s ‘Get a Mac’ campaign was successful because it was simple and funny. Also, it was one of the longest-running commercials for Apple.

  • Top 6 Social Issues Campaign by Top Brands

    Brands release multiple marketing campaigns to increase awareness about their product and ultimately boost their revenue. These ads are placed on various social media apps, websites, newspapers and on television.

    But, should the brand only focus on making revenue? Don’t you think it is the duty of the brands to raise their voice on social issues? The answer to both of these questions is an absolute yes. The positive thing here is that most of the brands have actually raised their voices against social issues.

    Today, we will tell top social issues campaigns done by brands that aimed to create a positive change in society.

    1. UNAIDS: The Mirror
    2. Good News Is GenderFree: Prega News:
    3. Unacademy: Teach Them Young
    4. Dove: Stop The Beauty Test
    5. Truecaller: Shabd
    6. RadioCity: Cutting Paani

    1. UNAIDS: The Mirror

    Transgenders in India face a lot of social discrimination and are often pressurized to behave in a certain way. They are not given proper education and very few job opportunities are provided to them.

    Shockingly, 98 per cent of transgenders in India leave their house or are thrown out. Trans teens have much more suicidal tendencies than the ones whose identities match what is written on their birth certificates. Transgender women have the highest HIV rates, up to 40 per cent.

    To make parents understand that they should accept their children as they are UNAIDS, a leading global organisation that aims to end AIDS, launched a video campaign named ‘Mirror’.

    In this video, a young boy is not interested in playing with other children during the kite festival. He goes downstairs and drapes himself in a woman’s scarf.

    He then dances with joy. Although after a few moments his mother and grandmother catch him dancing. The boy is scared to see his mother. Although the mother smiles and starts dancing with her son.

    The video ends with a beautiful quote, ‘Let’s see our children the way they see themselves’. Within just 2:30 minutes the video encourages parents to allow their children to grow as they want to and make their lives happier.

    Transgender from all around the country like Australia, Thailand, America, Uganda, Kyrgyzstan and Brazil resonated with the video and said that even though the video is shot in India the message is universal.

    2. Good News Is GenderFree: Prega News

    Gender inequality has been prevalent in India for many years. Most people prefer a boy child and don’t wish to get a girl child. People feel that a girl child will be a burden on the house.

    The worst thing here is that most people have a mindset that a man will achieve a lot of success in life while women are only good for handling household chores. This is the exact reason why people pray to get a boy child.

    To change the mindset of the people Prega News, which provides pregnancy detection test kits, launched a video campaign titled ‘GoodNewsIsGenderFree’ on International Mother’s Day.

    In this ad, a mother-in-law wishes to get a healthy child irrespective of gender. The company tells the people that instead of praying for a boy child you should rather wish for the mother and baby to be healthy during the pregnancy. The video has generated 16 million views on YouTube.

    3. Unacademy: Teach Them Young

    If you want boys to respect girls then you must teach boys about gender equality from a very young age. To spread this exact idea among Indians, Unacademy launched a video campaign on various media platforms titled, ‘Teach them young’.

    In this video campaign, a father teaches his son to respect her sister’s boundaries and tells him not to interfere in his life unnecessarily. The campaign teaches us that boys should respect the privacy of their sisters and shouldn’t consider them weak.

    Protecting your sisters, mothers or wives is a good thing but, always assuming that they need your help is the wrong mindset. 2.3 million people have watched this video on YouTube.

    4. Dove: Stop The Beauty Test

    Dove is a popular personal care brand that manufactures a wide variety of hair products, skincare and deodorant.

    In India, body shaming and colour biases are prevalent. What’s worse is that people consider these things funny or normal and don’t understand the negative impact it creates on the minds of the people. Body shaming decreases the confidence of people and creates serious mental issues.

    To stop this, Dove released a video campaign titled, ‘Stop the beauty test’. The video shows how women are discriminated against for their weight, height, skin colour and hairstyles. It encourages viewers to see the inner beauty and skills of the person. The video has 32 million views on YouTube.

    5. Truecaller: Shabd

    Stalking is another big issue in India. In 2018, 1 woman became the victim of stalking every 55 minutes. Although this number would have surely increased tremendously in 2022.

    Stalking is a criminal crime that destroys the mental peace of the victim. The feeling that one gets when someone is following them is one of the worst feelings in the world.

    Unfortunately, most stalking cases are not reported. To encourage women to take action against stalking Truecaller launched a video campaign titled, ‘Shabd’ which was based on a true story.

    The video tells a story of a mute woman who is stalked daily by an unknown man. The stranger traumatizes the woman by constantly messaging and calling her due to which she is under deep stress.

    Although one fine day she decides to register a complaint against the men in the police station. The video tells the viewers that it is not okay to be quiet and that everyone should take action against stalkers. The video has 2.5 Million views on YouTube.

    6. RadioCity: Cutting Paani

    In 2019, India was going through the worst water crisis. According to a 2019 NITI Aayog report, 600 million people in India are water deprived.

    The four water reservoirs in Chennai went completely dry. Hotels and Restaurants were temporarily closed due to a shortage of water and residents had to stand in long queues for hours to get water from water tanks.

    Several offices in 2019 had asked the employees to work from home since their offices as well had a limited supply of water. What’s worse is that between 2007 and 2017 groundwater levels in India had declined by over 60 per cent.

    To make people understand the importance of water and encourage them to use water only when required, Radio City launched a ‘Cutting Paani’ campaign. In this initiative, a small video was released with a peppy song where the RJs gave ideas to people on how they can save water.

    They encouraged hotels, restaurants and corporations to serve only half a glass of water to avoid wastage. The video featured big actors like Salman Khan, Raveena Tondon, Arjun Kapoor and Disha Patani.

    Radio City partnered with AHAR, the Indian Hotel and Restaurant Association, to distribute ‘Cutting Paani’ certification stickers to the hotels and restaurants.

    Conclusion

    As you can see a lot of brands have launched various campaigns to change the mindset of the people. Since these brands are popular and have a huge audience base these campaigns create a huge positive impact. It is good to see that brands don’t just think about generating profits but also wish to make society a better place to live.

    FAQs

    Should companies campaign on social issues?

    It is the duty of the companies to raise their voice on social issues. As brands have huge followings they can bring a positive change in society. Brands also benefit from this as they create a positive image in the minds of the customer and might see a growth in their profits.

    How can brands talk about social issues?

    Brands can launch video campaigns or upload posts on various social media platforms to spread awareness about social issues like gender inequality, racism, poverty and many more. They can also hold webinars and conferences.

  • AAIBA Design – Creative Solutions for Businesses to Build Their Brand

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by AAIBA Design.

    Design industry is the most emerging industry in the world in the digital world. Creative design and arts play a crucial role in advertising industry, public relation, and marketing companies. Creative designs and visuals help in creating great impact on the audience and thereby helps in brand communication. Creative visuals, beautiful designs have an excellent ability to translate your brand to public. AAIBA Design Private Limited is a brand design agency that provides advertising services and helps your brand to communicate creatively to the public.

    Read the startup story of AAIBA Design, its founder, offered services, and more about it.

    AAIBA Design – Company Highlights

    Startup Name AAIBA Design
    Headquarters Mumbai
    Industry Brand Design and Brand Consultancy Agency
    Founder Saurabh Chandekar and Rasika Chandekar
    Founded 2013
    Instagram Page aaibadesign

    AAIBA Design – About
    AAIBA Design – Founder and Team
    AAIBA Design – The Idea and Startup Story
    AAIBA Design – Name and Logo
    AAIBA Design – Services
    AAIBA Design – Business Model
    AAIBA Design – Revenue Model
    AAIBA Design – Customer Acquisition
    AAIBA Design – Achievements
    AAIBA Design – Work Culture
    AAIBA Design – Competitors
    AAIBA Design – Tools Used in the Company
    AAIBA Design – Advisors and Mentors
    AAIBA Design – Awards and Recognitions
    AAIBA Design – Future Plans

    AAIBA Design – About

    As the name ‘AAIBA’ suggests, they give their client’s communication the right voice it needs. They are very passionate about what they do and the kind of communication they build around it. They help guide their clients through the advertising world offering expert insights on the market, quality, the estimated budget, etc. They ensure that the client benefits from the association and solutions they provide.

    AAIBA Design – Founder and Team

    Saurabh Chandekar – Co-Founder of AAIBA Design

    Saurabh Chandekar and Rasika Chandekar are the co-founders of AAIBA Design. The shares of the company are distributed 50-50 between the co-founders.

    Saurabh Chandekar is the Creative Director/ Aaiba Design private limited. He has completed his graduation from Abhinav Kala Mahavidyalay, Pune. He was born into an art driven family. His father, Late Mr. Sadanand Chandekar was a famous stand-up comedian of his time. It is only right to say that art has always been in his DNA and has always been something that excited him right from the very beginning. His love for art made me choose advertising as a career.

    They are a team of 20  people and the majority of the team consists of women which further makes the workplace more empowering.

    AAIBA Design – The Idea and Startup Story

    Saurabh started his career working at advertising agencies. Working with corporate helped him hone his advertising skills for which he also won a lot of accolades. This helped him gain the confidence to start his own agency. It was easier to win the trust of the clients with the credentials he had with his previous work experience and he knew, he could do much more with his own brand. Hence, AAIBA was born in 2015 and he was able to put his passion and skills to best use and serve its clients with the best advertising and creative solutions.

    AAIBA Design Logo
    AAIBA Design Logo

    They haven’t illustrated too much into the making of the logo, it is simply an ode to the founder’s Aai and Baba, his inspirations and pillars of strength. Hence the name, AAIBA.

    AAIBA Design – Services

    They offer a variety of services in their advertising agency. Research and Analysis are our strong points. They make sure that every solution offered to each client is customized according to their brand’s needs. They offer deep-rooted insights, psychological aspects are taken into consideration and then they walk their clients through the process offering consultations that could help their brand further.

    AAIBA Design – Business Model

    AAIBA Design provides all kinds of design services to its clients right from the crafting of their company name to designing their first logo to positioning the brand in the market, they explore all kinds of value additions in terms of manufacturing, vendor management, etc. They are a design consultancy company that provides the best solutions for all our clients.

    AAIBA Design – Revenue Model

    They are not a manufacturing unit selling a tangible product, they are a service company with a revenue model fluctuating and changing all the time. The cost of IPs ( Intellectual Properties) run the whole show. There is no fixed cost involved because there is no specific rate card for the services they offer since services differ according to the project. They are a bootstrapped business. Bootstrapping is the best business model one can opt for because it is easier to drive a company without the involvement of investors. It is easier to have things play out the way you want and thus do justice to your visions and goals.

    Top 4 Best Emotional and Pleasing Commercials By Top Brands
    Emotional advertising has a greater impact on a person’s desire to buy a product. So, here’s a look at how these brands used emotional appeal.
    StartupTalkyFalguni Dutta

    AAIBA Design – Customer Acquisition

    One of the highlights of AAIBA design is that they never had to hire a marketing manager or business developer to promote their business. They believe that credibility plays an important role in acquiring customers. The more real you are the better. They ensure that they put their best foot forward and deliver the best services. It is important to be genuine and consistent with clients throughout the time together. Perseverance and sincerity is the key to success.

    When AAIBA Design first started they had only 3 accounts and fast forward to today they cater to 35 clients. It is not an easy task to start an agency, especially a creative one which has immeasurable parameters to consider. It is a vague process but it is not rocket science. Getting the confidence of your clients and being genuine in what you do is what keeps the business running and growing. Basically, you are selling your soul but in a good way.

    AAIBA Design – Achievements

    AAIBA Design FOOD FESTIVAL
    AAIBA Design FOOD FESTIVAL

    Some recognition attained by AAIBA Design are:

    • They are working on one of TOP 3 clients in the world – Capapie Sports, they are a sports equipment brand for shooters participating in various world games.
    • They also executed notable campaigns for D’lecta Foods – FETA Cheese range. The consumer communication carried out was aiming to introduce the audience to a new category of cheese i.e the FETA cheese or the healthier cheese. A cheese specific to salads, the campaign ‘ The Perfect Salad Cheese’ promoted the range through various retail store promotions, print promotions, social media, etc. For social media, the AAIBA team came up with original healthy recipes for the audience. The team leaned towards highlighting the nutritional facts of the products as opposed to typical ‘delicious cheese’ appeal that is used.
    • One of the highlights of my career was conducting this art exhibition in Mumbai, earlier this year, which was inaugurated by Aaditya Thackeray – #MumbaiInFrames.  It was so well received by the audience and definitely something I am very proud of.
    • In 2020, AAIBA was felicitated with the  Grand Jury Award at NYX Marcom Awards. We designed a campaign for the Isuzu X Food Festival bringing local hidden flavours and rare delicacies from different regions under one roof, taking guests on one of a kind food adventure. As a visual language, the illustrated versions of food were derived so as to create interest around the food. The colours and style of the illustrations were designed to take the audience closer to the regional culture. The entire illustrated campaign was conceived as a mood setter for the festival.
    AAIBA Design FOOD FESTIVAL - STUDIO NYX AWARD-08
    AAIBA Design FOOD FESTIVAL – STUDIO NYX AWARD-08

    AAIBA Design – Work Culture

    AAIBA is a family with no hierarchy in the company. They do not encourage toxicity at the workplace and Saurabh Chandekar himself makes it a point to stay connected with employees at the family level. They have always promoted a friendly atmosphere in the company.

    They are always looking to empower the workplace by hiring more and more talented individuals and making the workplace more comfortable which is why there is no hierarchy present in the organization. This gives individuals room to grow and bring in their best creative selves.

    AAIBA Design – Competitors

    Many colleagues and friends of founder are working in the same industry but he have never seen them as competitions nor has he ever been threatened by their work. It is imperative to have so much faith in yourself that you shouldn’t be distracted by others’ success and that’s what AAIBA Design abide by.

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    AAIBA Design – Tools Used in the Company

    Some tools AAIBA Design uses are:

    • Illustrator
    • Photoshop

    AAIBA Design – Advisors and Mentors

    Saurabh Chandekar considers his Aai and baba as the primary mentors, personally and professionally. In the Advertising world, he have always looked up to Ex Ogilvy NCD, Nipun Salvi and  sir, Piyush Pandey, Ogilvy.

    AAIBA Design – Awards and Recognitions

    In the year 2013, AAIBA Design won the prestigious ‘Cannes 2013’ for the Lifebuoy Roti Campaigns.

    Awards won by AAIBA Design are:

    • AFAQS Foxglove 2019 – Best social media campaign
    • AFAQS Foxglove 2017 – Best print campaign – Silver
    • INDI POOL Magazine Nominated amongst India’s top 3 Best Graphic Design Studios
    • IDA Design – Los Angeles – International award for poster design category – Bronze Metal
    • AFAQS Foxglove 2018 – Best print campaign – Silver Meta
    • AFAQS Foxglove 2018 – Best non traditional media campaign – Gold Metal
    • Design Thinking Conclave 2018 – Best design thinking organisation.

    AAIBA Design – Future Plans

    In the next 5 years, they plan to take ‘AAIBA’ overseas and expand globally. Going global and offering their services to international clients has been our mission for the longest time and fulfilling that would certainly be a dream come true for me just like any other entrepreneur.

    FAQs

    When was AAIBA Design founded?

    AAIBA Design was founded in 2013 in Mumbai.

    Who is the founder of AAIBA Design?

    Saurabh Chandekar and Rasika Chandekar are the founders of AAIBA Design.

    What does AAIBA Design do?

    AAIBA Design is a Mumbai based design studio that provides solutions for advertising and brand communication strategy & design.