Brands like Magnum become instant favorites of people. The credit goes to the public relations team that works behind the scenes and creates mind-boggling marketing strategies and advertisements. These help the brand build its place in the market. And for Magnum, it’s Unilever that is responsible for the media spend spanning across TV, outdoor, digital, and PR mediums. Today, Magnum is a leading global brand, selling 1 billion units annually, making it the largest of Unilever’s ice cream brands.
FMCG Giant Unilever has also expanded its distribution from its stronghold of Europe to the US and China. Its popularity in India is only increasing with each passing day. The company’s marketing strategy makes it a formidable competitor, lures people into trying Magnum Ice Cream, markets the ice cream as an adult indulgence brand with a touch of sex appeal, and communicates the royal theme of the brand.
Magnum Ice Cream was developed in Belgium at the Ola laboratory in cooperation with the Belgian chocolate producer Callebaut. It was released in Germany in the year 1989 as an upmarket/luxury ice cream for the Nogger brand. Magnum is now owned by the British/Dutch company Unilever. The company also has a strong social media presence via Instagram, Facebook, and YouTube.
Magnum Ice Cream has emphasized its dominance by coming up with highly imaginative flavor combinations, fancy packaging, and limited-edition promotions. With the help of Magnum, Unilever remains an innovator responsible for single-handedly pushing forward the variety of extravagant confectionery blends that can be successfully packaged as an ice-cream stick.
The company began testing a dairy-free vegan version of ice cream in selected markets (including New Zealand and Sweden) in 2019. Magnum wasn’t popular in the United States, but with the changes in the premium ice cream sector in the country in recent years, partly because of Nestle’s Häagen-Dazs ice cream bars, it is gaining traction. Magnum was launched in the US in 2011.
Magnum’s target audience belongs to the 14-45-year age group. It has loyal customers who prefer premium ice cream. The target market of Magnum is the upper niche class. The company focuses on people who wouldn’t mind spending a bit more on ice cream to indulge in supreme quality eatables. These people are willing to spend on style, quality, brand value, status, etc.
The global sales figure of Magnum was $2.54 billion in 2015,45-year which was an increase of 8% from the year before. Unilever strives to maintain its edge in most markets by positioning Magnum as an affordable luxury treat for adults. The segmentation of Magnum’s target audience is done on the basis of income, social status, economic class, and esteem level.
Magnum Ice Cream’s marketing strategy focuses on the smaller but elite segment of society. Magnum takes into consideration the needs and the benefits of customers, which are useful for identifying market opportunities and developing value propositions.
Positioning is extremely important for the brand when it tries to build an image in the minds of its customers. It involves parameters that differentiate the product from the competitors in the same category. Positioning means how consumers rate Magnum in comparison to other ice cream brands such asAmul, Baskin-Robbins, and Mother Dairy. They also happen to be the main competitors of Magnum.
Magnum’s positioning strategy can only be sustained if it continues to deliver the promised consumer value. The quality and price positioning state that higher prices for higher quality. Magnum’s positioning appeals to stylish people and the customers who associate a premium brand with priceless quality.
Magnum Ice Cream Innovations Timeline (2017-2022)
Magnum Timeline
Year
Innovation
2017
Introduced cracking chocolate ice cream tubs with packaging that encourages squeezing the tub.
2018
Launched vegan versions of Classic and Almond Magnums, promising 100% pleasure.
2019
Debuted the Double range in the US, crafted for ‘multiple layers of decadence’.
2020
Introduced Magnum Ruby, featuring ruby chocolate made from ruby cocoa beans, pink in color.
2021
Launched Magnum Double Gold Caramel Billionaire in stick format and tub, under 250 calories.
2022
Introduced Remixes of Magnum Classics, combining complementary flavors with classic favorites.
Magnum Marketing Strategy
Magnum Marketing Strategy
Promotion of Ice-Cream Sticks in an Appealing Way
Magnum ice-cream sticks are marketed as luxurious indulgences, highlighting their rich flavors and premium ingredients. The brand uses visually stunning advertisements and engaging social media content to create a sense of sophistication and pleasure.
Promotion of the Dairy-Free Vegan Variety of the Ice Cream
Magnum promotes its dairy-free vegan options through targeted campaigns that emphasize their delicious taste and creamy texture. Highlighting sustainable, high-quality ingredients, these campaigns appeal to both vegan consumers and those reducing dairy intake.
Focusing on the Smaller, Elite Section of Society
Magnum targets a smaller, elite section of society by positioning itself as a luxury brand. This focus on high-end lifestyles and premium experiences appeals to consumers who value quality and exclusivity.
Clever Segmentation of the Market
Magnum uses clever market segmentation to cater to diverse consumer needs, targeting groups like young professionals, health-conscious individuals, and luxury seekers. Tailored messaging ensures the brand resonates with a wide audience.
The Interesting & Engaging Magnum Pleasure Test
The Magnum Pleasure Test invites consumers to discover their perfect Magnum flavor through a fun, personalized test. This interactive campaign deepens consumer engagement and promotes product variety.
Mobile Ad Campaign
Magnum’s mobile ad campaigns utilize rich media ads, interactive content, and location-based targeting to reach consumers on the go. This approach ensures high engagement rates and boosts brand awareness.
Experiential Marketing
Magnum brings its luxury image to life through experiential marketing like the Magnum Pleasure Store pop-ups. These stylish spaces turn buying ice cream into a premium experience where customers can taste, explore, and share on social media. With carefully chosen lights, music, and scents, the brand creates a full sensory environment that makes ice cream feel like a luxury treat. This not only excites people in the moment but also builds lasting loyalty to the brand.
Promotion of Magnum’s Limited Ice Cream Variants
Magnum creates excitement with limited-edition ice cream variants, encouraging quick purchases before they disappear. These promotions feature innovative flavors and premium ingredients, strengthening the brand’s luxury image.
Twitter Campaigns with Audience Participation
Magnum’s Twitter campaigns encourage user participation through contests, branded hashtags, and sharing Magnum moments. This strategy increases brand visibility and builds a loyal online community.
Celebrity Endorsements
Jennifer Winget and Kareena Kapoor – Magnum Brand Ambassador
Collaborating with celebrities like Kareena Kapoor Khan enhances Magnum’s brand appeal and reach. She has been roped in to urge consumers to get #LostinPleasure through a selfie campaign. The month-long contest is asking people to send in their selfies with a Magnum Ice Cream stick in hand, and a creative reason why Magnum gets them lost in pleasure. Recently, Jennifer Winget endorsed Magnum in 2024. Celebrity endorsements add glamour and credibility, attracting fans and boosting brand recognition.
Magnum SWOT Analysis
The SWOT analysis of Magnum offers a clear view of the brand’s overall market position, helping to understand the internal and external factors that influence its growth, challenges, and long-term opportunities.
When Magnum was launched in India in February 2014, the Magnum Pleasure Patrol was an activation executed as part of the launch. Over 2000 people across Mumbai and Pune got to taste Magnum ice cream samples from 22nd February to 24th February 2014. A luxury vehicle visited gourmet cafes, malls, and high-traffic areas with an emcee and a camera crew, capturing people’s reactions after their first bite of Magnum’s ice cream.
There was another campaign in which people offered their idea of pleasure, be it a day at the spa or unlimited shopping. They were put through the Magnum Pleasure test that required them to choose between Magnum and their idea of pleasure after having tasted some ice cream. Understandably, all resistance failed while Magnum scored on the test.
Magnum Outbound Strategy
Magnum’s marketing success is heavily reliant on its outbound strategy, which is evident through its ATL activities and out-of-home campaigns. Since the brand connects with well-traveled people, it is present in Europe, North America, Asia, and Australia. For outbound marketing, Magnum conducts hyper-local activities that can be measured in sales. One such instance is the product launch spike in areas with high footfall.
Magnum Mobile Campaigns
The Magnum marketing team came up with a rich media mobile ad campaign that would allow users to tweet from within the mobile ad directly. The mobile ad campaign was part of an all-encompassing marketing strategy that included both Above the Line (ATL) and Below the Line (BTL) executions.
This ad campaign provided Magnum with a platform to quickly reach a large user base and create awareness. It also got people talking about Magnum through Tweets and pictures, and maximizedtheir participation in the Twitter contest.
Magnum Social Media for Marketing Campaign
Magnum came up with a two-phase marketing campaign strategy that promoted the product to the masses in a controlled manner. The first phase offered exclusivity. To prioritize the distribution of the product, the brand asked people to Tweet for limited Magnum Infinity ice creams to be distributed in their city.
The city with the most Tweets got to try the limited Magnum Infinity first. By doing this, each Tweet represented a chance for a person residing in some city to try the product before everyone else. To sustain excitement and drive sales, Magnum launched the second phase of the campaign, where the consumer’s Tweet earned him or her a chance to go on a trip to London. The person who collected the most points won. One could either Tweet or put up a unique code on Twitter to participate.
By providing consumers with an interface to Tweet within the ad, the campaign got them talking about the brand and their experience with Magnum Infinity. It helped Magnum connect with the intended audience and generated a buzz among people about Magnum Infinity. The campaign also ensured continuous user engagement and increased the brand recall.
This campaign of Unilever for Magnum ice cream launches VR goggles to encourage consumers to indulge in real-life pleasure, highlighting that some sensations can’t be replicated virtually.
FAQs
Who is the brand ambassador of Magnum?
Kareena Kapoor Khan is Magnum’s Brand Ambassador.
What is Magnum’s Pricing Strategy?
The quality and price positioning of Magnum state higher price for higher quality. Magnum’s positioning appeals to stylish people and the customers that associate a premium brand with priceless quality.
What is Magnum’s target market?
Magnum’s target audience belongs to the 14-45 years age group. It has loyal customers who prefer premium ice cream. The target market of Magnum is the upper niche class.
Who owns Magnum?
Magnum is now owned by the British/Dutch company Unilever.
What is Magnum USP?
Magnum unique selling point is a Luxury ice cream experience with rich taste, premium ingredients, and indulgent lifestyle appeal.
What are Magnum ice cream strengths and weaknesses?
Magnum’s strengths lie in its use of the finest ingredients, its position as the first luxury ice cream brand, its adult-focused marketing, and its elegant packaging. However, it also faces weaknesses such as limited awareness in the US market, concerns over nutrition labeling, high product costs, and brand confusion due to competition from Trojan Magnums.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organisations. The content in this post has been approved by CoinDCX.
A massive increase in the number of internet users has reactivated virtual world concepts and spawned a new market phenomenon known as cryptocurrency to enable financial transactions such as purchasing, selling, and trading.
Cryptocurrencies are digital representations of precious and intangible objects that can be used in a variety of applications and networks, including online social networks, online social games, virtual worlds, and peer-to-peer networks.
In recent years, virtual currency has been widely used in a variety of schemes. It’s clear that cryptocurrencies are an important and rising element in today’s digital economy.
CoinDCX is a cryptocurrency trading site, which is famous as one of India’s biggest cryptocurrency exchanges. The company earned the unicorn status by raising $90 million on August 10, 2021, and turned into India’s first unicorn crypto startup.
Here we will delve deep into the CoinDCX company, where you will find all about CoinDCX, CoinDCX Founders, its Funding, Investors, Mission, Vision, Business and Revenue Model, Challenges Faced, Future Plans, and more. So, stay glued.
Billed as India’s largest and safest cryptocurrency exchange platform, CoinDCX allows users to legally exchange various cryptocurrencies. It is built for all types of traders, taking into account their trading background, risk tolerance, and trading frequency, allowing customers to trade their crypto assets according to their requirements.
CoinDCX is a company that is working on a cryptocurrency trading network. The business is focused on developing cross-border financial services that ensure a smooth and continuous flow of resources. The trading experience is quick, reliable, and effortless thanks to its liquidity, powerful wallet, and impenetrable protection. CoinDCX has given its traders access to a variety of industry-first products that enable them to trade using exchange liquidity.
Currently, CoinDCX Go offers a range of tokens in INR pairs such as Bitcoin (BTC), Ethereum (ETH), Bitcoin Cash (BCH), Litecoin (LTC), Binance Coin (BNB), Chainlink (LINK), EOS (EOS), Tether (USDT), Cardano (ADA), Stellar Lumens (XLM), Ripple (XRP), Basic Attention Token (BAT), Matic Network (MATIC), Tron (TRX) etc.
CoinDCX announced its 3rd birthday on April 7, 2021. Three years ago, CoinDCX has begun an exciting journey of providing cryptocurrency trading and exchange services to the general public. The Reserve Bank of India (RBI) declared a banking ban for cryptocurrency and related entities around the same time. In addition, India’s crypto industry was in desperate need of a shake-up. It was enough to keep the momentum going, and CoinDCX began with a single goal in mind: ‘Cryptocurrency Adoption.‘
The services of CoinDCX are tailored to fit all styles of traders, taking into account their trading history, risk tolerance, and frequency of trading. The company’s mission is to democratise finance and make investing more accessible to the general public.
CoinDCX announced the launch of CoinDCX Go app on January 20, 2021. A future Bitcoin app that allows users to legally purchase Bitcoin and other common cryptocurrencies with a single click, CoinDCX Go stands as a simple, safe, and secure method to invest in cryptocurrencies.
CoinDCX – Industry
CoinDCX is a part of the cryptocurrency industry, which is growing at an unimaginable pace across the globe. Looking at the global cryptocurrency industry, we can discover that it reached a valuation of $1,782 billion in 2021. The same sector is predicted to grow at a CAGR of 58.4% and will reach $32,420 billion by 2027. While looking at the growth of cryptocurrency in India, the same industry is inching to touch a valuation of $241 million by 2030, as of December 2021.
CoinDCX – Founders and Team
CoinDCX was founded by Sumit Gupta and Neeraj Khandelwal in April 2018.
Founders of CoinDCX – Sumit Gupta and Neeraj Khandelwal
Sumit Gupta
Sumit Gupta is known as the Co-founder and CEO of CoinDCX. Sumit holds a B.Tech in Electrical and Electronics, and an MTech degree in Electronics and Signal Processing, from IIT Bombay. He served as a Data Research Analyst at Columbia Business School before joining Sony as a Software Engineer. However, he left the role after a little more than a year and co-founded ListUp before leaving it too and founding CoinDCX.
Neeraj Khandelwal
Neeraj Khandelwal is another Co-founder of CoinDCX, who also serves as CTO of the company. Khandelwal also is an alumnus of IIT Bombay, who completed his graduation in Electrical Engineering from the same university. It is Khandelwal who leads the technical development of the CoinDCX products.
The CoinDCX team created the entire platform from the ground up. Full-stack developers, blockchain developers, machine learning engineers, app developers, software engineers, and data scientists make up the 100+ members team, giving them the expertise to incorporate any innovative logic or functionality in our market. CoinDCX plans to have a workforce consisting of 200+ members soon.
CoinDCX – Startup Story
Sumit Gupta first learned about distributed ledger technology when Bitcoin mining was gaining popularity. This is when the concept of putting together different decentralised marketplaces and cryptocurrencies, which serve as the marketplace medium of exchange, stayed with him.
He then reached out to his friend Neeraj Khandelwal, with whom he worked to bridge the crucial market gaps between this emerging technology and global consumers. The duo realised that blockchain traders, who could keep track of thousands of crypto trades every second, lacked a single trading network. In April 2018, the IIT-Bombay graduates launched CoinDCX as a result of this.
The startup claims to have had a daily trading volume of more than $10M and a monthly trading volume of $400M since its launch. After researching the industry and the potential of crypto technology, they launched the DCX journey with a cryptocurrency exchange in 2018.
CoinDCX – Mission and Vision
CoinDCX mission and vision statement says,
“CoinDCX envisions to enable global financial inclusion of billions of people around the planet with a crypto-based financial services. We aim to make decentralized financial services accessible to the common man on their palms and tips.“
CoinDCX – Name, Logo and Tagline
DCX is a company based in Singapore that specialises in crypto-enabled financial services, and so the name ‘Coin’ DCX is a fitting add-on to let the company ooze of uniqueness.
The CoinDCX business model has established single-point access to trade all cryptocurrency instruments available in over 500 markets, according to the founders. It claims to have developed a highly scalable trade machine engine capable of processing one million transactions per second. Any transaction or exchange on CoinDCX incurs a transaction fee. Deposit fees (charged on exchanging currencies), withdrawal fees, trading commissions (0.01 percent of the overall transaction is normal on any exchange), and listing fees are how CoinDCX makes money, just like any other cryptocurrency exchange.
The trader will convert INR to Cryptos and vice versa on DCXInsta, gain by lending their holdings with DCXlend, and leverage trades with DCXmargin on DCXtrade’s 500+ markets. CoinDCX aspires to be the world’s best cryptocurrency exchange. Its patented liquidity aggregation model gives users access to liquidity from the world’s leading cryptocurrency exchanges.
CoinDCX – Growth and Revenue
CoinDCX is popularly hailed as India’s first crypto unicorn. Founded in 2018, CoinDCX brings easy investing and trading solutions for cryptocurrency-based products for all. This ISO-certified crypto platform, which is insured by BitGo, provides an array of products like CoinDCX, CoinDCX Pro, DCX Learn, Cosmex, and more. It is the only crypto startup in India that has raised 3 CoinDCX funding rounds in less than a year.
CoinDCX witnessed a 45.78% growth in its installed users between October and November 2021 alone. The growth of CoinDCX definitely depends on the innovative ideas on which CoinDCX was founded, its ability to battle with the challenges thrown in, the funding rounds it has witnessed, and the innovative and interesting marketing strategies that CoinDCX executes.
Some more growth highlights of CoinDCX are:
CoinDCX became the first crypto unicorn in India valued at $1.1 billion as of August 10, 2021, with the latest funding round where the former Facebook co-founder, Eduardo Saverin’s B Capital Group took part along with a bunch of the company’s existing investors – Coinbase Ventures, Polychain Capital, Block.one and more. CoinDCX was valued at $2.15+ bn last in April 2022.
CoinDCX has grown its user base from 150K to 400K in just 15 months and currently over 1.4 crores users.
The quarterly trading volume of CoinDCX is over 16,500 users.
CoinDCX has already crossed $10 billion in trading volume in February 2021
It has witnessed a 4X growth Q-o-Q in daily active users
It has listed 500+ coins and 1000+ trading pairs
CoinDCX Revenue, Financials and More
CoinDCX’s Indian business, Neblio Technologies, witnessed a remarkable growth in its net profit in FY21, which rose 9X YoY to become Rs 4.4 crore from Rs 45.6 lakh in FY20.
All of it started with the Supreme Court verdict of March 2020, which lifted the banking ban on the trade of cryptocurrency in India. CoinDCX started seeing quite a growth starting from August 2020 onwards. It noticed a 38% month-on-month (MoM) growth since its inception in 2018. This is due to the fact that more and more Indians started to show interest to participate in the global crypto economy.
The CoinDCX operating revenue surged by more than 527% YoY from Rs 6.2 crore in FY20 to Rs 38.9 crore in FY21.
The expenses also ballooned by more than 7X, which increased from Rs 5.7 crore in FY20 to Rs 40.7 crore in FY21.
CoinDCX Financials FY20-2023
CoinDCX Ventures
CoinDCX launched CoinDCX Ventures with an aim to establish its own venture investment arm on May 10, 2022. The venture investment arm of the Indian crypto-exchange unicorn, CoinDCX Ventures will help the company invest in early and late-stage crypto and blockchain startups. Rohit Jain, a Harvard Business School alum has been appointed by the startup as the Senior Vice President and the Head of Ventures and Investments to lead the CoinDCX Ventures which is designed to strengthen the digital asset ecosystem of India and give a push to the country’s digital economy. According to the Co-founder and CEO of CoinDCX, Sumit Gupta, CoinDCX Ventures is nothing short of a “great milestone”, and that the crypto exchange has plans to invest around Rs 100 crores in CoinDCX Ventures within the next 12 months.
CoinDCX “Earn” Crypto Yield Initiative
CoinDCX has announced the launch of its new initiative on May 26, 2022. This “Earn” crypto yield initiative that CoinDCX launched, will allow the crypto asset holders to earn interests on their crypto assets.
The platform will deploy the assets under ‘Earn’ among the wide array of yield generating options like lending, margin trading, and staking, in order to create returns. This new opportunity to yield income promises no lock-in periods and withdrawals at any moment, thereby offering the customers full flexibility and control over their cryptocurrency assets. However, the tenor must be of seven days.
CoinDCX grew considerably even during the pandemic, speaking about which, Sumit Gupta, the CEO and Co-founder of CoinDCX said in a statement, “This has been the most exciting year for CoinDCX. While the pandemic forced everyone indoors, CoinDCX scaled up exponentially and continues to do so. Our team tripled in number from 30 in March to 90 in December, and we are continuing to hire aggressively.”
If more investors looked into these emerging liquidity alternatives as a result of the global pandemic, interest in digital assets grew steadily. As institutional and individual investors adopt these emerging asset classes to diversify their portfolios, this trend is expected to intensify exponentially, according to analysts.
India is regarded as a developing market for cryptocurrencies, with retail investors aged 25 to 40 spending millions of dollars every day on cryptocurrency trading in the nation. In the April-June quarter of 2020, the exchange says it saw a 3X increase in total volume traded and a 4X increase in daily active users.
“In the end of 2020, interest in digital assets was growing consistently as more investors explored these new liquidity options. With the global events this year, we’re seeing this trend accelerate exponentially, as both institutional and individual investors embrace these new asset classes to diversify their portfolios,” Block.one’s CEO Brendan Blumer said.
CoinDCX – Funding and Investors
CoinDCX has raised around $245 million over 8 Coindcx funding rounds that the company has seen. The last (Series D) round of funding came in on April 19, 2022, and helped CoinDCX raise $135 mn. Pantera Capital and Steadview Capital led this CoinDCX funding round, which helped the crypto unicorn raise its valuation to around $2 billion. The previous round of funding helped the company raise $90 million, which turned the company into an Indian unicorn startup at a valuation of $1.1 billion on August 10, 2021.
The CoinDCX funding till date is as follows:
Date
Round
Amount
Lead Investors
April 19, 2022
Series D
$135M
Steadview Capital and Pantera Capital
August 10, 2021
Series C
$90M
B Capital Group, Coinbase Ventures, Polychain Capital and others
Dec 22, 2020
Series B
$13.43M
Block.one
May 26, 2020
Series A
$2.5M
Polychain
Mar 23, 2020
Series A
$3M
100x Ventures, Bain Capital Ventures, Polychain
Mar 20, 2019
Seed Round
–
Bain Capital Ventures
January 7, 2019
Secondary Market
–
–
March 30, 2018
Seed Round
–
–
CoinDCX has been funded to date by some of the famous venture capitals in the world of startups like Steadview Capital, Pantera Capital, B Capital Group, Polychain Capital, Bain Capital Ventures, and more, which have led to elevating CoinDCX to the position of the first crypto unicorn of India. However, little was known about the shareholding pattern of CoinDCX until now. This is why we have taken a dive into the shareholding pattern of the company.
Here goes CoinDCX shareholding pattern, as of April 29, 2022:
Owning Company/Individual
Percentage of Stakes
Polychain Ventures
19.40%
Block One Investments
18.52%
Neeraj Khandelwal
14.36%
Sumit Gupta
14.36%
Bain Capital
7.13%
Others
6.43%
Jump Capital
3.73%
B Capital
2.96%
Cadenza Capital
2.79%
Steadview Capital
2.38%
Coinbase
2.34%
Uncorelated fund
2.01%
Pantera Blockchain fund
1.46%
Choi Sung Ho
1.11%
Vivek Nagpal
1.01%
The shareholding status of CoinDCX shows that Polychain Ventures owns the highest stakes in the company whereas the co-founders of CoinDCX – Neeraj Khandelwal and Sumit Gupta, have 14.36% of stakes each. Reports say that the collective valuation of the co-founder is over $590 mn.
CoinDCX – Partnerships and Campaigns
CoinDCX Makes Amitabh Bachchan its Brand Ambassador
CoinDCX has seen quite some partnerships that involved Bollywood actors and more. The company didn’t see any brand ambassadors until it partnered with the veteran actor Amitabh Bachchan, who became the first brand ambassador of the brand according to the reports dated October 4, 2021. With this agreement, CoinDCX aims to boost the overall knowledge of crypto and popularise the currency as an emerging asset class. Furthermore, Bachchan is also deemed to be the new face of the latest campaign by CoinDCX.
According to CoinDCX, Bachchan’s personality matches the brand’s values. Amitabh Bachchan, who is always forward in his league, whether it is in movies or anything else, is the paragon of wisdom, which will help the company add more credibility. Besides, the veteran actor has been a crypto investor himself and has already been successful in launching his own NFT (Non-fungible token), thereby gathering a considerable amount of knowledge of the crypto space. “His knowledge will prove valuable in building trust and credibility amongst new users. We are certain that his association with CoinDCX will help bring greater visibility to the world of crypto and develop a strong brand recall for us,” mentioned Sumit Gupta, Co-founder, and CEO of the brand.
CoinDCX is yet to proceed with its ad campaign with Amitabh Bachchan as of October 15, 2021. The company has reportedly put the advertisement campaigns with the legendary actor due to the lack of clarity on the regulation and policy framework. On the other hand, Amitabh has also disclosed in a recent blog post that he will be reconsidering the advertisement campaign signed with the crypto trading major. He had also mentioned that he would be revoking his endorsement with the pan masala brand Kamala Pasand on the same blog.
CoinDCX Ropes in Ayushmann Khurana
The crypto unicorn has roped in celebrated actor Ayushmann Khurana for its new campaign titled “Future Yahi Hain” on October 18, 2021. This CoinDCX campaign is designed to address concerns surrounding crypto investments of Indian audiences.
#BitcoinLiyaKya Campaign
CoinDCX has launched a digital campaign titled #BitcoinLiyaKya, which is a humorous take on the inclusion of cryptocurrencies like bitcoins. This campaign aims to drive more audiences to use bitcoins via companies like CoinDCX.
HAPPY DAY REWARDS Campaign
CoinDCX launched the “HAPPY DAY REWARDS” campaign to fuel its crypto awareness campaign across the country and present crypto as a dominating asset class.
CoinDCX Happy Days
The campaign, which started on 19th September 2021 and ended on October 15, 2021, brought opportunities for numerous eligible new users to win up to Rs 1 lakh worth of Bitcoin (BTC) every day.
Some other partnerships that CoinDCX saw are:
The unicorn crypto startup partnered with BITS Pilani on March 8, 2022, to foster research, development, and innovation in crypto among the students in India.
CoinDCX partnered with Solidus Labs on February 19, 2022. This collaboration is aimed to enhance anti-money laundering protection.
Partnership with Onfido – CoinDCX partnered with Onfido. The UK-based company that has its headquarters in London, is recognised as a world leader in AI for identity verification and authentication and was partnered with by CoinDCX to help the company figure out whether the user identities of the users’ identity documents are authentic.
Partnership with BitGo – CoinDCX collaborated with BitGo in May 2020 to secure Indian crypto trader funds.
CoinDcx partnered with Cryptocurrency Exchange OKEx, with over 50 million users worldwide, OKX is a global spot and derivatives exchange for cryptocurrencies and the second-largest exchange by trading volume.
CoinDCX – Achievements
CoinDcx is rewarded with the following recognitions from industry leaders:
• Great Place to Work Award 2021 & 2022.
• Tech Start-up of the Year Entrepreneur Awards.
• Elite list of Unicorns in India 2021 by Tracxn.
• Next Hottest Product by Amplitude Award.
CoinDCX- LayOffs
According to reports, CoinDcx has decided to direct the company’s growth in the direction of profitability and sustainability; they have let go of 12% (or about 70 employees) of the total workforce. According to Sumit Gupta, CEO of CoinDcx, “…Today, some of our incredibly talented team members will be parting ways with the organization. We are deeply sorry for that and we want to share our thoughts and reasons for the same,”.
Additionally, he added, “As you all know, startups and businesses globally are going through challenging times due to tough macro conditions, more so in crypto because of the prolonged bear market and impact of TDS on domestic exchanges. These factors had a significant impact on our volumes and thus revenues. To adapt, we undertook several proactive measures, including direct cost optimization and investment in automation to drive efficiency and productivity”
CoinDcx underwent internal reorganisation earlier in January, but it denied that any employees were laid off as a result of the process.
CoinDCX – Challenges Faced
CoinDCX was launched in 2018, and in the same year, RBI announced a banking ban on the transactions of cryptocurrencies. This ensured the shutdown of cryptocurrency startups in many parts of India, however, CoinDCX was one of the exceptional players who contested this ban, which finally, in March 2020, was invalidated by the Supreme Court of India. This lifting of the ban helped CoinDCX grow its user base from 150K to 400K investors on its exchange.
As the price of Bitcoin, the world’s leading cryptocurrency, dropped dramatically to a multi-month low, Indian cryptocurrency exchanges WazirX and CoinDCX experienced hour-long outages. Bitcoin’s price fell 30% in a few hours to $31,000 on May 19th, 2021. Many investors tried to sell their crypto assets to prevent large losses when the price fell, but they were unable to do so because WazirX and CoinDCX’s servers crashed, denying those trades.
Other investors attempted to purchase cryptocurrencies when the price was low, but their purchases were unsuccessful, resulting in a loss of valuable time before Bitcoin’s price rebounded to $40,000. Several investors converted their cryptocurrencies to Indian rupees and requested withdrawals, but stated that the funds were withdrawn from their crypto wallets but not reflected in their bank accounts.
Due to high user traffic we are aware some of our users like yourself might be experiencing issues related to services on our website and our Apps.
We are thankful for your patience and regret any inconvenience this may cause to you.https://t.co/W6oS8yz55v
— CoinDCX: Making Crypto Accessible to Indians (@CoinDCX) May 19, 2021
Following an informal advisory from the Reserve Bank of India, many Indian banks have stopped providing services to Indian crypto companies (RBI). Despite the Supreme Court’s decision in March 2020 to overturn the RBI’s 2018 circular prohibiting banks from offering services to crypto exchanges, this is still the case.
The current accounts of crypto companies have been suspended by ICICI Bank, one of the last few large lenders to provide services to them. Payment gateways for merchants buying or selling cryptocurrencies have reportedly been told by the private sector lender to turn off its net banking services.
CoinDCX was Questioned by ED in Relation to FEMA
The Enforcement Directorate (ED) has been working on an ongoing Foreign Exchange Management Act (FEMA) to verify whether or not the Indian cryptocurrency companies are engaged in foreign currency offences. CoinSwitch Kuber has also been notified by ED in relation to the same. The ED has already questioned Sumit Gupta, the founder of CoinDCX, at its headquarters in Bengaluru. His statements were also videotaped, as far as the reports go.
Aims to get 50 million Indians into the cryptocurrency bandwagon this year.
Aims for widespread adoption among new crypto enthusiasts, especially millennials and Generation Z.
Strives to spread awareness about cryptocurrencies.
Looks forward to improve the company’s existing array of products.
Aims to strengthen customer retention campaigns.
Speaking from a development perspective of the app, Neeraj Khandelwal, Co-founder, CoinDCX said, “Most of the app users are in the age group 22 to 45. This app has been introduced to serve a simple purpose; remove the fear of technology, make the market numbers more understandable and provide the ability to make informed decisions in the crypto universe. A smart investor will regularly invest at least 1 percent of his disposable income for Bitcoins in his investment portfolio. People having faith in the future of technology should do the same. The app just makes the induction easy. Buying Bitcoin on CoinDCX Go will be as easy as using any of the popular apps such as WhatsApp, Instagram, Amazon, or booking your cab through Uber.”
The company invested $1.3 million in TryCrypto, its own project aimed at making blockchain and cryptocurrency more available to mainstream consumers, in yet another effort to accelerate mass acceptance of cryptocurrencies.
FAQs
How does CoinDCX work? What does it do?
CoinDCX is a platform that allows users to legally exchange various cryptocurrencies. It is built for all types of traders, taking into account their trading background, risk tolerance, and trading frequency, allowing customers to trade their crypto assets according to their requirements.
Who founded CoinDCX?
CoinDCX was founded by Sumit Gupta and Neeraj Khandelwal in March 2018.
Which companies do CoinDCX compete with?
Top Competitors of CoinDCX are UPHOLD, Binance, Coinbase, Poloniex, LocalBitcoins, HitBTC, Kucoin, C-Cex, Bitso, and WazirX.
How does CoinDCX make money?
Deposit fees (charged on exchanging currencies), withdrawal fees, trading commissions (0.01 percent of the overall transaction is normal on any exchange), and listing fees are how CoinDCX makes money, just like any other cryptocurrency exchange.
How is the CoinDCX funding?
CoinDCX funding is impressive. In fact, CoinDCX is also hailed as the only crypto startup in India to have raised three funding rounds in less than a year.
What is the CoinDCX transaction fees?
If you are wondering about the CoinDCX transaction fees, then you need to know that CoinDCX charges 0.10% commission from both the takers and makers.
It has become common to see top-of-the-line celebrities endorsing brands on-screen. The demand for the right brand ambassadors is so high that many brands even compete with each other for the right person that would fit in well with the brand’s ideology and its products. Choosing the face for the brand with qualities of social relevance, commercial appeal, and brand value is one of the most essential parts of marketing strategies in the 21st century.
One of the celebrities that are most in-demand for endorsements is Alia Bhatt, as she has all the criteria needed by the advertisers these days. Alia Bhatt is a British-born Indian actor and singer that works predominantly in the Bollywood industry.
The actress is known for her work in movies like Student Of The Year, Raazi, Highway, 2 States, Udta Punjab, Dear Zindagi, Gully Boy, etc. Alia is one of the most popular and the highest-paid actresses in the country and was also featured in Forbes India’s Celebrity 100 and Forbes Asia in their 30 Under 30 list of 2017.
Despite her acting career, Alia also launched her own line of clothing called Ed-A-Mamma, a production company Eternal Sunshine Productions, and is also a founder of ecological initiative CoExist.Alia Bhatt is known to charge over Rs. 1 to 2 crore per day for the endorsements she does. Alia Bhatt’s brand value surged to USD 102.9 million in 2022, a significant increase from USD 68.1 million in 2021, securing her position at the top of the list. In this blog, we will explore the impressive list of brands that Alia Bhatt has endorsed, highlighting her influence and impact in the advertising world.
Aurelia, the clothing brand announced its first campaign on February 16, 2022, which will be featuring Alia Bhatt. The maiden campaign of the TNCS Clothing’s ethnic apparel brand is termed “Be Compliment Ready” and will be a series of films with humorous undertones, which will be aiming to highlight the beauty of effortless styling. With the start of the new year 2022, this Aurelia ad will be among Alia Bhatt’s new ads.
Alia Bhatt’s brand endorsement with Aurelia has brought together the best of traditional Indian wear and contemporary fashion. With Alia’s magnetic personality and fashion-forward approach, Aurelia continues to thrive as a go-to brand for ethnic wear enthusiasts across the country.
On January 11, 2022, the announcement was made that Alia Bhatt would be the new face of Blenders Pride, a renowned premium whiskey brand in India. Owned by Pernod Ricard and launched in 1995, Blenders Pride has gained popularity for its unique blend of Indian grain spirit and imported Scotch malts, offering a distinct and refined taste without any artificial flavors.
The recent campaign film titled “Made of Pride” features Alia Bhatt, showcasing her remarkable journey to success. The advertisement captures Alia’s unwavering determination and showcases her “never give up” attitude, highlighting her pride in her accomplishments.
The collaboration between Alia Bhatt and Blenders Pride represents a synergy between the brand’s values and the actress’s persona.
Netflix
Netflix is an American subscription-based video streaming service and production company that was launched in August 1997, and has grown to be one of the most liked OTT platforms among the world of platforms available today including Amazon Prime, Hotstar, ALTBalaji, Zee 5, Voot, SonyLIV, Hoichoi and more.
The popular on-demand video streaming platform collaborated with Alia Bhatt on December 14, 2021, to announce the slashing of its subscription prices in India.
Cadbury, a name that needs no introduction, has become synonymous with chocolate, especially in India. Originally known as Cadbury’s and Cadbury Schweppes, it is a British multinational confectionery company that is now fully owned by Mondelez International. With its headquarters located in Mumbai, India, Cadbury has established itself as a household name in the chocolate industry.
One of Cadbury’s popular chocolate wafer products in India is Cadbury Perk. In an exciting announcement, Alia Bhatt, a youth icon among Indian actresses, was revealed as the face of the Cadbury Perk brand. The association between Alia Bhatt and Cadbury Perk adds a touch of youthful exuberance and charm to the brand. In the Cadbury Perk ad that premiered on March 5, 2021, Alia Bhatt captured the hearts of audiences with her infectious energy and vibrant persona.
Cornetto is one of the well-known brands of frozen desserts in India. Cornetto or the “little horn”, as it is known in Italian, is originally an Italian brand of frozen dessert. The company first introduced Cornetto in 1959 and is manufactured and owned by the Anglo-Dutch company Unilever.
Alia Bhatt has been the brand ambassador of Cornetto, marketed as Kwality Walls Cornetto, and had collaborated on numerous occasions in “Do uh like Cornetto” and others, the latest one of which is in the form of the campaign titled “make the first move”, featuring Alia and Rohit Saraf.
Flipkart
Flipkartis one of the top e-commerce platforms with its headquarters in Bengaluru, Karnataka. Flipkart held over 39.5% of the market share of the e-commerce industry and has acquired companies like Myntra and PhonePe over the years.
Flipkart made Ranbir Kapoor and Alia Bhatt its brand ambassadors in 2019 and launched the sixth edition of the “India Ka Fashion Capital” campaign, which was a success right away. The eCommerce giant had last launched the 9th edition of its campaign in November 2021, which had Alia in it and was an equal success!
In an interview, Vikas Gupta the Vice president and marketing head of Flipkart said that:
“They are not only fine actors but also hugely popular style icons. Through this latest campaign and our proposition of ‘Don’t stress, Karo impress,’ we are confident that we will help address consumer concerns and encourage them to interact with our platforms.”
Alia Bhatt’s association with Flipkart goes beyond being just a brand ambassador. She has actively participated in Flipkart’s initiatives and events, engaging directly with customers and fans. Her involvement has not only added star power to the brand but has also created a sense of trust and reliability among consumers.
Lays is one of the best potato chip brands from the United States. The company was initially called Frito lays with the Fritos and is currently owned by PepsiCo since 1965. Lays is called by different names across the world, for example, Walkers in the UK and Ireland, Smith’s in Australia, Chipsy in Egypt and the West Balkans, Tapuchips in Israel, Margarita in Colombia, Sabritas in Mexico, etc.
The company was launched in India in 1995 and has so far has had brand ambassadors like Mahendra Singh Dhoni, Gautam Gambhir, Saif Ali Khan, etc. The company made Alia Bhatt and Ranbir Kapoor the brand ambassadors of Lays in October 2019. Both the actors have become part of the ‘Smile Deke Dekho’ campaign and have appeared in many commercials together. The secret behind the campaign is the new Lay’s packaging which showcases how a smile can universally connect and conveys a mood or emotion effortlessly.
Even for the latest Lays campaign, which the company launched in December 2021, Alia Bhatt was seen alongside Siddhant Chaturvedi to promote its thinnest wafers.
Garnier
Garnier is a cosmetics company that is a subsidiary of the French cosmetics company L’Oréal, designed as a mass market cosmetics brand. Garnier Skin Naturals first announced Alia Bhatt as its brand ambassador in 2013. The popular cosmetics brand eventually announced Alia Bhatt as the new face of its hair care brand Garnier Fructis in June 2014. Since then Garnier has featured Alia Bhatt on many occasions after the partnership happened. Furthermore, it also takes credit for bringing Alia and her mother Soni Razdan on the screen for the first time in its Fructis ad in 2015.
The latest Garnier advertisement was that of Garnier Light, which was launched in June 2020 that had Alia Bhatt in it.
Manyavar was originally created by Ravi Modi in 1999, the brand is credited for reinventing the men’s ethnic wear category. The company is also known for wedding wear and is a one-stop-shop for grooms, brides, and the family providing a wide range of clothes for all the functions.
Manyavar now owns a retail space of 4,50,000 sq.ft with more than450 stores which include 60 flagships. It also has 12+ international stores across 173+ cities in countries like India, the USA, Bangladesh, Nepal, and UAE. Initially, Anushka Sharma and Virat Kohli were the brand ambassador of Manvayar Mohey but the brand then replaced the power couple with Alia Bhatt in August 2019, which was later confirmed in September 2019.
Since then, actresses have been featured in many of its ads, the most recent commercial has Alia playing the role of a bride in the Manyavar Mohey range of clothes. In a statement, Alia said that she was extremely excited to work with the company and that looks forward to connecting with young women everywhere, through this campaign, which is all about a bride’s emotions on her special day.
Frooti is the second-largest mango-flavored drink sold in India. It is a flagship brand and one of the most successful drink products made by Parle Agro. The brand was originally launched in 1985 in the tetra pak packaging and now in PET bottles and rectangular tetra packs.
Frooti can be found in the countries such as the USA, UK, UAE, Canada, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. The drink has had many popular celebrities like Allu Arjun, Shah Rukh Khan endorsing the brad before.
The brand spent 40% more on its marketing in 2013 and made Alia Bhatt its brand ambassador in 2017. Nadia Chauhan, the Joint Managing Director at Parle Agro said that :
“The mango-based drinks control over 90% of the total market, which is why we need to re-invent ourselves within the segment. With the help of Alia, the new product will address different target consumers and will build the Frooti franchise further.”
The Frooti company roped in Ram Charan along with Alia Bhatt in its latest advertisement that was rolled out on April, 2023.
PhonePe
PhonePe is an Indian financial payment and e-wallet company based out of Bengaluru. Founded by Sameer Nigam, Rahul Chari, and Burzin Engineer, and launched in December 2015, PhonePe has been an industry leader in the digital payments sector in India.
The popular fintech company is another big name that one can recount while listing Alia Bhatt’s brand endorsements. The fintech giant roped in the daughter of filmmaker Mahesh Bhatt in February 2020 along with Aamir Khan as the brand ambassadors. The first PhonePe advertisement with Alia Bhatt came out in the month of October in the same year. The newest PhonePe ad titled was rolled out on Oct 21, 2022, which featured Alia Bhatt.
Samsung Electronics is a South Korean electronics company founded on January 13, 1969, and headquartered in the Yeongtong District of Suwon. In 2019, Samsung became the world’s second largest technology company by revenue, which boasted a market capitalization of $520.65 billion.
Samsung India also roped in Alia Bhatt as the brand ambassador of the premium Galaxy range of smartphones on August 18, 2021. This eventually led Alia Bhatt to advertise its Galaxy Z foldable phones, the recent one of which advertises the Galaxy foldable phones along with featuring the Samsung Global Goals app. This app is integrated into all Galaxy smartphones and helps the users to contribute the causes that matter most to them in a simple manner.
Founded in 1963, Duroflex is a mattress and sleep solutions provider headquartered in Bengaluru that was started in Alleppey by the late PC Mathew. One of the trusted sleep solutions service providers, Duroflex had roped in Alia Bhatt as its brand ambassador and has then featured Bhatt in some of its advertisements, the first of which was launched in August 2021. The latest one ad “Alia’s Secret is Out” was launched in Sep 16, 2022.
Philipsis one is the most trusted electronic multinational company that was originally founded by Gerard Philips in 1891.The company has its headquarters based in Amsterdam and was formally one of the largest electronics companies in the world.
The company is currently focused on the area of health technology and is branching into other sectors. Philips is known to have over 80,000 people in 100+ different countries. The company signed Alia Bhatt as its brand ambassador for its beauty range.
The actress has done many ads for Philips endorsing its hair appliances from the range of Philips Kerashine and a variety of depilation devices. In a statement, the company said that the actress will help the company take the style revolution among the new age Indian women to the next level. The most recent advertisement of Philips where Alia Bhatt was featured was the Right Heat campaign where the electronics giant focused on bringing its innovative solution, Philips Hair Straightener, which was rolled out in Feb 15, 2023. This is one of Alia Bhatt’s new ads for electronics brands.
Tresemme is an American brand of haircare products the first product of which was manufactured in 1947 by the Godefroy Manufacturing Company in Manhattan, New York City.
The Indian subsidiary of the popular haircare brand, Tresemme India roped in Alia Bhatt as the new face of the brand in place of Jacqueline Fernandez on October 10, 2020.
Formerly known as Hero Honda, Hero MotoCorp is an Indian multinational scooter and motorcycle manufacturing company founded in January 1984 by Brijmohan Lall Munjal. With over 37% of the market share in the two-wheeler industry, the company is hailed as the largest manufacturer of two-wheelers in India and in the world.
Hero MotoCorp is another company that has rooted for Alia Bhatt when it announced its partnership on June 20, 2014. The latest Hero advertisement was to promote its Hero Pleasure scooter that was rolled out on January 10, 2022, was the last Alia Bhatt advertisement of the brand.
Maybelline
Maybelline, also known as Maybelline New York is an American multinational company that offers a wide range of cosmetics, skincare, fragrance, and personal care products that are loved by women around the world. Maybelline was acquired by L’Oreal the French cosmetic conglomerate in 1996 and has its base or is headquartered in New York.
Maybelline New York is known to be the number one global cosmetics brand as it is available in over 129 countries worldwide, offering more than 200 products at affordable prices. Alia has been the face of Maybelline since 2013 and has appeared in many ad commercials endorsing its products.
In an interview, Satyaki Ghosh, Director, L’Oréal Consumer Products Division, said that:
“We are thrilled to have Alia as the ambassador on Maybelline because she represents the young, contemporary cosmopolitan girl who is attuned to fashion at all times and loves to wear make-up.” He also added that with the launch of the BabyLips Kiss Song, the company hopes to do something different for their consumers and engage with them as much as possible with the brand.
Sunsilk is a haircare brand owned by Unilever. The British haircare brand that was founded in 1954 and introduced in 1974 in the UK, is a haircare major in India as well. Alia Bhatt partnered with Sunsilk on several ads to date, the recent one of which came out in October 2018.
MakeMyTrip
MakeMyTrip is a popular online travel company from India, founded in 2000 by Deep Kalra.The company has its headquarters in Gurugram and is known to provide online travel services such as flight tickets, domestic and international holiday packages, hotel reservations, rail and bus tickets among others.
As of 2018, MakeMyTrip has more than 14 company-owned travel stores in 14+ cities, over 30 franchises owned stores in 28+ different cities, including counters at the 4 main airports of the country. The company has its presence in countries such as New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai.
MakeMyTrip announced its brand ambassadors as Alia Bhatt and Ranveer Singh in 2016 and the duo has so far appeared in many television commercials and campaigns that have garnered high visibility and presence across different mediums.
The popular Indian travel-based company has last promoted its “FLAT 25% Off* on First Hotel booking” offer in Apr, 2023, when the Ranveer-Alia duo was seen again.
MakeMyTrip in a statement said that it choose the two actors in order to connect with the brand’s younger target audience and to strengthen the brand’s appeal, stature, and recall.
LUX
LUX is another Unilever-owned brand that is primarily marketed in India, Brazil, Thailand, and South Africa. LUX was introduced in 1925. Lux has a rich heritage of collaborating with leading celebrities from the film and fashion industry, and Alia Bhatt was chosen as the face of Lux, adding to the brand’s star-studded legacy.
Alia Bhatt’s association with Lux brings together her captivating beauty and charismatic persona with Lux’s commitment to providing indulgent and pampering experiences. Through her endorsement, Alia embodies the essence of Lux, which is all about embracing one’s beauty and feeling confident in one’s skin.
Uber Eats is an American food ordering and delivery platform, which was founded in 2014 by its parent companyUber. The company has its headquarters in San Francisco, California. UberEats operates in over 32 countries and has seen a rise of 30% during the Covid 19 Pandemic as people avoided social interaction for fear of contracting the virus in 2020.
In India however, Zomato acquired all of UberEats stock in January 2020. In exchange, Uber also got 10% stakes in Zomato and Zomato would gain all the users of UberEats in India. Uber Eats has so far gained popularity among consumers across 37 cities in India to order food of their choice at the click of a button.
Uber Eats made Alia Bhatt its brand ambassador in 2018, who has appeared in many of its commercials and campaigns. Commenting on why the company choose Alia Bhatt, the company said that the actress’s effortless performances in bringing out the essence of every character she plays, she has positioned herself as one of India’s most loved youth icons.
The Uber-owned food aggregating and delivery startup launched its latest advertisement in January 2019 titled “Everyday Moments” which featured Alia Bhatt.
Sunfeast Dark Fantasy is a popular snack brand that is owned by ITC Limited. The brand is known for its products such as premium chocolate crème flavored biscuits and cakes. The Dark Fantasy Choco Fills is one of the top biscuits found in the market as it has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging.
In an interview, Swati Bhattacharya, Chief Creative Officer, FCB Ulka, said that:
“The story beautifully captures the idea of ‘Everyday Chocolate Cravings’, and also establishing Dark Fantasy as a superior and unique alternative during Meetha occasions. Alia plays a character of a girl addicted to chocolates and Dark Fantasy, which gives you an irresistible chocolate experience.”
The company made Alia Bhatt its brand ambassador in 2019 and the actress has appeared in many of its ads. Its commercial ad showcases how the brand aspires to position itself as the ‘New Meetha’, which people can take pride in serving their guests. The latest Sunfeast ad “New Dark Fantasy Coffee Fills” was launched in Mar 30, 2021.
Nokia
Nokia, a renowned Finnish brand in the telecommunication, information technology, and consumer electronics industry, has a rich history dating back to 1865. It is widely recognized as one of the most notable mobile manufacturers globally. In an effort to enhance its brand image and connect with a wider audience, Nokia appointed Alia Bhatt as its brand ambassador on October 15, 2018. Since then, Alia has been featured in several captivating advertisements for Nokia, showcasing the brand’s innovative technology and its commitment to excellence.
Gionee, a prominent Chinese smartphone manufacturer, has its headquarters in Shenzhen, Guangdong. Established in 2002, the company has expanded its presence across various countries including India, Taiwan, Bangladesh, Nigeria, Vietnam, Myanmar, Nepal, Thailand, the Philippines, and Algeria. In 2013, Gionee entered the Indian market, but due to financial difficulties, it was acquired by Karbonn Mobiles in 2018. During her association with the brand from 2016 to 2018, Alia Bhatt served as Gionee’s brand ambassador, adding to the company’s marketing endeavors and promoting its products.
According to the statement by Arvind Vohra’s, the CEO of Gionee India,
“Alia Bhatt is an actor filled with enthusiasm and zest, characteristics that reflects Gionee’s beliefs”
He also added that
“the actress adds freshness to the brand and associating with the actress will help bring the brand closer to the consumers and will make the brand more relatable.”
Caprese is a popular fashion brand known for its stylish and trendy handbags. The brand offers a wide range of handbags that combine fashion, functionality, and quality craftsmanship. Since 2014, Alia Bhatt has been the esteemed brand ambassador for Caprese. Building upon their successful partnership, Caprese has joined forces with Alia to introduce the captivating Caprese Alia limited edition collection.
Alia Bhatt’s collaboration with Caprese, a renowned handbag brand, exemplifies her impact in the fashion industry. With her role as the brand ambassador, Alia has effectively showcased and endorsed Caprese’s chic and trendy handbags, which resonate with her own impeccable sense of style.
Conclusion
Alia Bhatt’s association with various top brands has solidified her position as one of the most sought-after brand ambassadors in the industry. From renowned fashion labels to leading technology companies and beloved consumer brands, Alia has effortlessly showcased her versatility and influence across a wide range of sectors. Her charismatic presence, relatability, and exceptional talent have made her the perfect choice for these brands to connect with their target audience and enhance their brand value. With each endorsement, Alia has demonstrated her ability to bring authenticity and charm to every campaign, leaving a lasting impact on consumers. As Alia continues to soar in her career, we can expect to see more exciting brand collaborations and further expansion of her endorsement portfolio.
FAQs
Who is Alia Bhatt?
Alia Bhatt is a British-born Indian actor and singer that works predominantly in the Bollywood industry.
What is the brand value of Alia Bhatt?
Alia Bhatt’s brand value is estimated to be around $25 million in 2023, equivalent to 204 Crore in Indian rupees.
What are the top brands endorsed by Alia Bhatt?
The main brands endorsed by Alia Bhatt are Gionee India, Philips, Frooti, Sunfeast Dark Fantasy, Flipkart, Manyavar, Lays, Uber Eats, Make My Trip, Blenders Pride, and Aurelia.
What are the other brands endorsed by Alia Bhatt?
The other brands endorsed by Alia Bhattare Caprese, Bluestone, Standard Electricals, Fruity Fizz, Coca-Cola, Frankfinn, Nestle Fruita Vitals, Fuji Instax, LUX, among others.
How much does Alia Bhatt charge for brand endorsement?
Alia Bhatt is known to charge over Rs. 1 to 2 crore per day for endorsements.
What is the net worth of Alia Bhatt?
The net worth of Alia Bhatt is 299 Crore INR in 2023.
Has Alia Bhatt contributed to the success of the brands she endorses?
Alia Bhatt’s association with the endorsed brands has undoubtedly contributed to their success. Her popularity, acting skills, and relatability to the target audience have helped in increasing brand visibility, attracting customers, and creating a positive brand image.
How has Alia Bhatt’s brand endorsements impacted her fan base?
Alia Bhatt’s brand endorsements have played a significant role in expanding her fan base. Through her association with diverse brands, she reaches out to a wider audience, including fans of those brands.
Farhan Akhtar is an Indian director, actor, producer, singer, screenwriter, and television host. He is primarily known for his work in Bollywood. He hails from a family of veterans and is the son of film actress and screenwriter Honey Irani and poet and lyricist Javed Akhtar. He has an elder sister, renowned filmmaker Zoya Akhtar.
He made his directorial debut in 2001 with the critically acclaimed Dil Chahta Hai, which received the National Award for Best Hindi Film in 2002. His sophomore movie, a war drama, Lakshya, was released in 2004 and is regarded as a cult film. He garnered significant commercial success with Don in 2006, starring Shah Rukh Khan. He made his debut on the big screen with the musical drama Rock On!! In 2008. He launched a social campaign called M.A.R.D. (Men Against Rape and Discrimination) to spread awareness about the rape and discrimination faced by women.
He has earned success and respect on his own accord, despite coming from a family of people with connections in Bollywood. He has been on the checklist of many brands, especially after having established himself as a leading actor in the industry. He is the face of several brands and continues to be sought after by many more.
An Indian luxury products company, the Titan, is the manufacturer of fashion accessory products like watches, fragrances, eyewear, jewelry, etc. It is a part of the Tata Group and has its headquarters in Bangalore. Xylys is an exclusive brand of Swiss-made watches by Titan. It brings the precision of Swiss watchmakers.
The brand signed Farhan Akhtar as its brand ambassador in 2011. On their association together, the Vice President, Ajoy Chawla, said, “Farhan is a new age, multi-talented individual admired for his unconventional work. He embodies the Xylys brand’s core values of sophistication, individualism, and authenticity, yet unconventional. We believe he will enable Xylys to connect deeply with the new age, global Indian seeking to express their own identity uniquely.”
Farhan also added, “A great deal of design thought is required in the making of a film or bringing a character to life. Only when the design is in place, you can infuse it with passion, and I feel that the ideation behind creating every timepiece from Xylys has followed a similar process. It is great to be associated with a Swiss watch brand that exemplifies precision for detail, uncompromising functionality, and design excellence. I am all the more excited to represent a Swiss watch brand from House of Titan, and I look forward to the days to come with Xylys.”
O.M.R.O.N.
Based in Kyoto, Japan, Omron is an electronics-based company founded in 1933 by Kazuma Tateishi. It is particularly known for manufacturing its medical equipment like blood pressure monitors, thermometers, etc. It is also known to be one of the world’s first manufacturers of Automated Teller Machines (A.T.M.).
In 2013, Farhan Akhtar was signed on to promote the company’s new age blood glucose monitors, also known as glucometers. India is known to be the diabetes capital of the world, and so there is a massive demand for blood sugar level measuring machines here.
Farhan Akhtar, on their association, commented, “Keeping fit and staying healthy is essential for everyone in this fast-paced age. I am delighted to partner with O.M.R.O.N. in its mission toward the realization of a healthy life and the prevention and treatment of lifestyle-related diseases. Strict adherence to international quality and safety standards makes O.M.R.O.N. the right choice for you and your loved ones.”
They signed on Farhan Akhtar in 2015 to be the face of the deodorants at Park Avenue through a televised advertisement.
The advertisement was aimed at promoting the deodorant through ways other than the generic attracting the opposite sex plot line and revamping the marketing strategy based on the lifestyle and the true meaning of male grooming and masculinity, and sparking a fresh conversation around it.
Ford Figo Aspire
Ford Motor Company is a multinational automaker with its headquarters in Dearborn, Michigan. It is through this company that the concept of Fordism (a type of industrial work management) and assembly lines were introduced in the industrial world.
In 2015, Farhan Akhtar was appointed to be the brand ambassador of the new Ford Figo Aspire, a compact sedan.
Commenting on the car he is promoting, he said, “I love the way it looks, I mean look at it, it’s fabulously contemporary and it is great driving it around in city conditions. It’s also got some nice features like the SYNC technology with the Ford Applink and Emergency assistance and then there are the airbags, which make it a safe car.”
IndusInd Bank
A first among the new generation banks in India, IndusIndBank was inaugurated in 1994 by the then Finance Minister, Manmohan Singh.
The bank signed Farhan Akhtar to be the face of their brand and represent a new feature called Video Branch in 2014. Video Branch is an extension of the feature ‘Responsive Innovation’, which aims at providing customers with a convenient and hassle-free experience. As banking is becoming more and more digitalized, features like these are extremely useful for customers.
About the tie-up, Farhan Akhtar said, “I am happy to be associated with a young and fast-growing brand which has responsive innovation as an integrated theme. I have seen the earlier brand campaigns by the bank, and I am sure my association with the brand will complement the brand growth and take it to new heights.”
Yepme
Based in Gurugram, India, Yepme is an online shopping brand that specializes in the retail of men’s and women’s clothing and accessories. It was launched in 2011 by Vivek Gaur, Sandeep Sharma, and Anand Jadhav.
Yepme signed on Farhan Akhtar as their brand ambassador in 2014, with him featuring in a music video for the company.
On their association, Farhan Akhtar commented, “We are incredibly eager to release this music video. Regarding the usage of special effects and transitions, the video is unique and reflects the everyday life of today’s youngsters in a unique and entertaining way. Since Farhan is an iconic figure among Indian youth and is a class apart from others as a singer-songwriter, actor, director, and multi-talented artist, we are confident that the song and visuals will find their way to everyone’s hearts and minds. Farhan is also someone who is liked, respected, and also highly relatable to our audience. The video is one of its kind in terms of the use of special effects and transitions – and captures the slice of life of today’s youth in a fun and unusual way. This is a completely fresh approach to building a connection with today’s youth, and we are confident that the song and visuals will make way to the heart and minds of everyone – especially since Farhan is an iconic figure amongst Indian youth and is a class apart from others, being a singer-songwriter, actor, director, a multi-talented artist – he is someone who is liked, respected and also highly relatable for our audience.”
Code by Lifestyle
Code by Lifestyle is a formal and casual clothing retail brand for men and women. Farhan Akhtar was signed on to endorse the company as their brand ambassador in 2015.
Code by Lifestyle has emerged to be one of the most preferred brands by men who have an eye for the new age and a sharp sense of style. Farhan, with a versatile range of achievements and an effortless and confident style, perfectly embodies everything the brand wants to deliver and more.
Farhan also commented, “I really like the collection Code has. The apparels are both trendy and stylish. It’s great to be representing the brand.”
Farhan Akhtar is one of the most skilful Bollywood celebrities, having expertise in not only his acting skills but also in direction, writing, singing, and production. His witty and charming personality and huge fan following make him a popular choice among brands for their endorsements. Be it fashion and lifestyle, automobiles, or banks, this man has played a role in almost every kind of brand endorsement.
FAQs
What is Farhan Akhtar’s Net worth?
Farhan Akhtar’s net worth is 2.5 million USD.
Who are Farhan Akhtar’s parents?
Farhan Akhtar’s parents are Javed Akhtar and Honey Irani.
What is Farhan Akhtar’s age?
Farhan Akhtar is 48 years of age.
What was Farhan Akhtar’s first film?
Farhan Akhtar’s first film as a director was Dil Chahta Hai, and as an actor was Rock on!!
The most effective way to market a company, its products and services is having a brand ambassador. The brand ambassador must portray all the brand values that the company stands for, endorse the company to the fullest ability and help boost consumer sales. An actor that has global fan following for many years is Aamir Khan, as he was also described as the biggest movie star in the world by Newsweek.
Aamir Khan, born as Mohammed Aamir Hussain Khan, is a prominent Indian actor, director, filmmaker, along with being the host of a popular television talk show host. The actor has won numerous awards and accolades such as Filmfare awards, National Film Awards, AACTA award and has also been awarded the Padma Shri and Padma Bhushan by the Government of India.
For many years, Aamir Khan has been listed in the 500 Most Influential Muslims Of The World. The actor is known for his work in movies like Raja Hindustani, Fanaa, Sarfarosh, Lagaan, Taare Zameen Par, Rang De Basanti, PK, Dangal, 3 Idiots, Ghajini, etc. Apart from his acting career, Aamir has also created and hosted the television talk show Satyamev Jayate which became popular for highlighting sensitive social issues in India and occasionally influencing the Indian government.
The actor’s work as a social reformer, tackling issues ranging from poverty and education to abuse and discrimination, made him appear on the list of Time’s 100 most influential people in the world. Aamir Khan is always in demand by the advertisers and is known to charge over Rs. 5 to Rs. 7 crore for each endorsements.
The net worth of the actor was last reported to be $225 million in 2021, while the brand value of Aamir was estimated to be $24.9 million in 2020. Some of the brands endorsed by Aamir Khan are Coca-Cola, Samsung, Tata Sky, Snapdeal, Vivo, UNICEF, “Athithi Devo Bhavah”, Godrej, Datsun, Titan Watches, Etisalat mobile, Vedantu, PhonePe, CEAT Limited, Starplus, Walkaroo among others.
Here is a List of brands that the celebrity film star Aamir Khan is associated with:
PharmEasy
Aamir Khan, as the PharmEasy brand ambassador, launched a campaign on April 1, 2022, where the celebrated actor endorsed the Indian pharmacy company across different platforms. #GharBaitheBaitheTakeItEasy is the name of the campaign of which Aamir is a part.
Vivo India
Vivo is a Chinese tech company that has headquarters based in Dongguan, Guangdong. The company is a subsidiary of BBK Electronics and designs & develops many well-known smartphones, smartphone accessories, software, and online services. Vivo is an independent company and develops its own products as it has its own R&D centres in China and over 10,000 employees.
The company is currently the third largest mobile brand in India with over 10% of the market share. Vivo is behind companies like Xiaomi and Samsung but is ahead of Oppo and Lenovo in terms of market rating. The company signed Aamir Khan as its brand ambassador in 2018.
Kenny Zeng, Vivo India’s CMO said, “The company is thrilled about the upcoming possibilities that our partnership with one of the world’s biggest superstars, Aamir Khan, will open up in the country.” He also added that with the help of the actor the company to explore newer avenues to reach customers as it scripts its future growth strategy in India.
Snapdeal
Snapdeal is an Indian e-commerce company that has its headquarters in New Delhi. The company was found in 2010 by Kunal Bahl and Rohit Bansal. Snapdeal is known to be the country’s largest online marketplace, with over 60 million plus products from 800 different categories from regional, national and international brands and retailers.
The company has more than 300,000 and delivers to over 6000 plus cities and towns in India. Snapdeal signed Aamir Khan as its brand ambassador for a year and was a part of the company’s multimedia campaign. In the commercial sector, the actor can be seen encouraging entrepreneurship in the country by asking more sellers to list and sell on Snapdeal.
Vedantu is an Indian Ed-tech company, the popular platform allows its teachers to tutor the students online using a real time virtual learning environment named WAVE an in-house built technology. The app operates on a marketplace model for teachers where students can browse, discover and choose to learn from an online teacher.
The Bengaluru-headquartered company was launched in 2014 and was founded by Vamsi Krishna, Pulkit Jain, Saurabh Saxena, and Anand Prakash. The company signed Aamir Khan as its brand ambassador and has since then been a part of its multimedia ad campaign that showcases the pros of the platform.
Shivani Suri, the CMO of Vedantu said, “The campaign is focused on reaching out to parents and addressing their valid concerns with respect to online learning through a series of very relatable commercials, which will resonate with them.” She also added that Aamir Khan as a brand ambassador perfectly embodies the role of an involved parent while bringing his own charm to the character.
Godrej Group
Godrej Group is one of India’s most-trusted multinational conglomerates that has its headquarters in Mumbai, Maharashtra. The company was founded in 1897 and is currently in sectors such as real estate, consumer products, industrial engineering, appliances, furniture, security, and even agricultural products.
Some of its well-known subsidiaries are Godrej Industries, Godrej Consumer Products, Godrej Agrovet, Godrej Properties, and Godrej & Boyce. Godrej has also been changing and redefining the marketplace with its innovative ideas and this has also been reflected in its marketing and branding strategies. This is why the company signed Aamir Khan in 2018.
Since then, the actor is the face of its Har Idea Se Zindagi Muskuraye / Ideas that make life brighter ad campaigns. In an interview, Aamir said, “Godrej is a company which has always stood for the highest in quality and dependability, along with being one of the most modern and innovative brands, constantly ahead of the pack.” He also added that he loved the creative idea of this campaign, it is challenging and full of fun and humor.
Datsun is a popular automotive brand that is owned by Nissan that started production in 1931. The company is well known for its high-quality yet low-cost vehicles manufactured especially for the upcoming markets. A few of the popular models are 510, Fairlady roadsters, and the Z and ZX coupés.
Datsun started selling its vehicles in countries like Indonesia, Russia, India, Nepal, and South Africa in 2014. The company also has built a Renault-Nissan plant in Chennai. Datsun India signed Aamir Khan as its brand ambassador in 2020, the actor is featured in some of the multimedia ads of the ‘ExperienceChange’ campaign.
Commenting on the decision to make Aamir its brand ambassador, Thomas Kuehl, the president of Nissan India operations said that, the actor advocates the bold and fearless attitude of the new generation who strive for excellence and embodies the spirit of Datsun. We are proud to have the actor onboard and be the face of our new campaign.
Samsung Electronics
Samsung Group is a South Korean multinational company that has its headquarters in Samsung town, Seoul. The company became a conglomerate after it diversified into areas like food processing, textiles, insurance, securities, and retail. As of 2020, the company has the 8th highest global brand value.
The company entered the electronic industry in the late 1960s and since then has kept growing consistently becoming the world’s largest manufacturer of mobile phones, television, and smartphones by 2021. Samsung Electronics account for 70% of the group revenue in 2012 thanks to its successful Galaxy series.
Samsung Electronics is currently available in 74 countries and has over 290,000 employees making it the world’s second-largest technology company by revenue. Samsung India made Aamir Khan as its brand ambassador for its smartphones back in 2008.
Commenting on the deal, H.B Lee the president and CEO of Samsung South West said that, “The Samsung brand stands for qualities of innovation, change, discovery, self-expression and excellence in performance. And these very same qualities are epitomised by Aamir Khan, whose quality and depth of work as well as versatility as an actor have made him a much loved and respected actor in India today. We are indeed very proud and privileged to have him as our brand ambassador.”
TataSky is the largest Indian Direct broadcast satellite service provider in the country. The company uses MPEG-4 digital compression technology and transmits using INSAT-4A and GSAT-10 satellites. TataSky is a joint venture between the Tata Group and the 21stCentury Fox which is owned by Walt Disney Company.
The company currently offers more than 600 channels which include 495 SD and 99 HD channels and services along with other active services to its customers. TataSky made Aamir Khan its brand ambassador in 2008, and since then the actor has been featured in all TataSky brand and product communication, including advertisements on TV, print, and radio.
Vikram Kaushik, the CEO and Managing Director of TataSky said that the actor perfectly fits the brand as our brand ambassador and will be instrumental in communicating the benefits of TataSky to consumers across the country.
PhonePe
PhonePe is one of the top Indian Fintech companies known for digital payments and financial services applications. The company has its headquarters in Bengaluru, Karnataka, and was founded by Sameer Nigam, Rahul Chari, and Burzin Engineer in 2015.
The app offers services such as sending and receiving money, recharging mobile, DTH, data cards, making utility payments, paying at shops, investing in tax-saving funds, liquid Funds, buying insurance, and mutual funds made accessible in 11 different Indian languages. It also provides additional services such as booking Ola rides, paying for Redbus tickets, and even booking flights and hotels on Goibibo.
PhonePe currently has more than offline and online merchant outlets across 500 cities in India allowing its customer to use the app for food, travel, groceries, medicines, movie tickets, etc. The company currently has more than 280 million users and also launched the PhonePe ATM in 2020. PhonePe signed Aamir Khan along with Alia Bhatt as its brand ambassador in 2019.
Since then, the two actors have appeared in many multimedia ad campaigns, showcasing a skeptical Aamir Khan gradually getting convinced by Alia Bhatt to become a PhonePe customer.
The six commercials with two actors showcase a storyline, where a skeptical Aamir Khan can be seen gradually getting convinced by Alia Bhatt to become a PhonePe customer. These ads have only one objective, which is to introduce digital payments, and explain the benefits, ease of use, and safety.
Starplus is a popular Indian entertainment television channel that is owned by Star India which is a subsidiary of Walt Disney. The network has programs in genres such as family dramas, comedies, youth-oriented reality shows, and television films. The channel was in 1991 and was initially an English language entertainment channel that broadcasted international shows from the US, UK, Australia, New Zealand, etc.
After the introduction of Star World, becoming the network’s English-language counterpart channel, Starplus became the Hindi language in 2000 and is currently one of the top channels in India.
In 2016, the channel made a campaign with many thought-provoking ads and programs with the tagline Nayi Soch which means new thinking, in order to inspire social change. Star plus signed Aamir Khan to be the face of the campaign and the actor has since then appeared in many commercials of the popular Nayi Soch campaign.
Walkaroo
Walkaroo is an Indian footwear brand that belongs to the U4ic International, a VKC group subsidiary. Over the past five eras, the brand has grown tremendously because of its marketing strategy which encompasses retail and e-commerce. Walkaroo currently has four company-owned and franchise stores in South Indian states and is also planning to extend into the northern states.
The brand was launched in 2013 and originally catered to the footwear space with made-in-house sports sandals, but later expanded its product portfolio with Flip-flops, casual shoes, sandals and loafers at affordable process.
The company announced Aamir Khan as the brand ambassador for Walkaroo in 2019, the actor has been featured in a multi-media campaign known as “Be Restless” in order to reach a younger target audience. In an interview, Aamir Khan said, he is thrilled to be a part of Walkaroo’s journey of making youth across India move ahead confidently and comfortably.
Aamir Khan is fondly called Mr Perfectionist in the industry as the actor quality over quality and also only endorses one brand at a time. The actor has spent over three decades in the film industry and is known not only for his movies, but also for his brand associations. Aamir Khan has proudly in some of the most iconic television commercials endorsing brands.
As a social reformer, Aamir has also endorsed meaningful campaigns like “Athithi Devo Bhavah”, UNICEF to promote child nutrition, the IEC campaign to raise awareness about malnutrition, and Starplus’s Nayi Soch to inspire social change. But besides that, the actor is known to be highly selective in the big commercial brands that he endorses. Currently, many new brands are approaching the actor to rope him in as their brand ambassadors in order to attract audiences of all age groups.
FAQs
Who is Aamir Khan?
Aamir Khan born as Mohammed Aamir Hussain Khan is one of the most popular Indian actor, director, filmmaker, and also a television talk show host.
What is the brand value of Aamir Khan?
The brand value of Aamir Khan was over $24.9 million in 2020.
There are very few celebrities that reach the pinnacle of success and become as popular as Beyoncé. Beyoncé is considered as one of the most powerful women in the music industry, and many big companies are ready to pay millions if Queen Bey decides to endorse their brand. Beyoncé Giselle Knowles Carter is an iconic singer, songwriter, record producer, and actress, that hails from Houston, Texas.
The artist started her career in the 90s when she became the lead singer for pop R&B group known as Destiny’s child, which at that point became one of the best-selling girl groups. When Beyoncé started her solo career with songs like Crazy in Love and Baby Boy broke records under the US Billboard Hot 100. Beyoncé has starred in movies such as Pink Panther, Dreamgirls, Obsessed, The Lion King, Cadillac Records, etc.
In her three-decade-long career, Beyoncé has created albums like Dangerously in Love (2003), I Am… Sasha Fierce (2008), 4 (2011), Beyoncé (2013), Lemonade (2016), Everything Is Love (2018), Homecoming (2019) and all of them have broken records and in some way has changed the direction of pop music.
Beyoncé has collaborated with numerous top artists like Jay-Z, Ed Sheeran, Megan Thee Stallion, Shakira, Lady Gaga, J Balvin, Justin Timberlake, Drake, Usher etc. In 2020, she directed, wrote, and executive produced a musical film and visual album called Black is King. Queen Bey has so far sold 118 million records worldwide making her one of the world’s best-selling recording artists.
Beyoncé’s achievements and brand endorsements
The legendary singer is the first artist that was number one on the Billboard 200 with six of her solo studio albums and was Billboard’s Top Female Artist of the Decade because of her success in the 2000s. Throughout her career, Beyoncé has won awards and accolades more than any other singer, which includes 28 Grammy Awards, 26 MTV Video Music Awards, 24 NAACP Image Awards, 31 BET Awards, and 17 Soul Train Music Awards, among others in numerous categories.
Besides that, she was named the highest-earning black musician of all time in 2014 and was included in the Times’s list of 100 women that defined the last century which are huge achievements in their own rights. The net worth of the renowned singer is estimated to be over $500 million, while Jay Z’s (her husband) net worth stands at $1.4 billion making them one of the richest couples in the Entertainment Industry.
Beyoncé charges over $1 million for an Instagram post, $3 to $4 million for private appearances and is known to charge over $50 million for an endorsement deal with PepsiCo in 2012. Beyoncé is a deeply influential force in pop culture and has millions of followers on social media leading to extremely high prices for endorsement deals.
This is why not many companies might not be able to make her their brand ambassadors. However, Beyoncé has endorsed brands like Loreal Paris, Tommy Hilfiger, Giorgio Armani, Pepsi, H&M, and Adidas.
Loreal Paris is currently the world’s largest cosmetics company that has its headquarters based in Clichy, Hauts de Seine. The leading French personal care company is known for its products in categories such as skin care, make-up, hair care, sun protection, hair colour, fragrances, and hygiene. The company was initially founded by Eugène Paul Louis Schueller, a young French chemist, who developed a hair dye formula called Oréale in the early 20thcentury.
After 110 years, Loreal now has operations in more than 150 countries with over 88,000 employees. It also has over42 manufacturing firms around the world and R&D centres in France, the United States, Japan, China, and India. Besides that, Loreal also has 36 brands under its control and generated over 29.9 billion euros of sales in 2019. Beyoncé has been the face of the brand from 2001 up till 2013.
The singer has endorsed multiple cosmetic products of Loreal such as Feria hair colour, L’Oreal Paris Infallible, etc, and has also appeared in many commercials over the years.
The media once criticized the brand of “whitening” singer Beyoncé Knowles’ skin colour in a series of press ads in women’s magazines in America. The company however denied the accusations and even made Beyoncé her signature lipstick shade as part of the brand’s “Stars Collection”.
Tommy Hilfiger
Tommy Hilfiger – Beyonce brand endorsement
Tommy Hilfiger is one of the most popular premium clothing brands with headquarters in Amsterdam, Netherlands. The company manufactures footwear, apparel, accessories, and home furnishings. The company was started by Tommy Hilfiger in 1985 and currently has more than 2000 stores in over 100 countries. The company was however acquired by PVH Corp in 2010.
The global retail sales of Tommy Hilfiger were $6.9 billion in 2020. Over the years Tommy Hilfiger has delivered premium styling, quality, and value to their customers worldwide. In 2004, Tommy Hilfiger signed singer Beyoncé as the endorser for its fragrance called True Star.
The singer was featured in an ad commercial, in which she performed a special acapella version of her song Wishing on a star. Beyoncé was the poster girl of the perfume and was paid $250,000 for the campaign. The company also came out with one additional release, the True Star Gold with Beyoncé endorsing them.
Pepsi is a leader in the carbonated soft drink market that is manufactured by the multinational conglomerate PepsiCo. The drink was first developed in 1893 by Caleb Bradham. PepsiCo has its headquarters in Harrison, New York, and encompasses all aspects of the food, snack, and beverage market. Brands like Pepsi, Tropicana, Quaker Oats, Frito Lays, Gatorade, etc are owned by PepsiCo.
As of 2021, PepsiCo has its presence in more than 200 countries and over 23 brands under it that generate over $1 billion in sales. In 2012, PepsiCo signed Beyoncé as a brand ambassador with a multi-faceted branding deal. This brand deal with Pepsi was estimated to be $50 million which is one of the highest-paid endorsement deals.
This deal is also known to have coincided with her performance in the Super Bowl 2013 Halftime Show, of which Pepsi is a presenting sponsor. The singer has been featured in some iconic Pepsi ads that have garnered millions of views, while PepsiCo has sponsored a number of unspecified creative projects for Beyoncé and has helped promote Beyoncé’s fifth studio album.
Adidas
Adidas – Beyonce brand endorsement
Adidas is a popular German multinational conglomerate with its headquarters based in Germany. The company manufactures shoes, clothing, and accessories and is the second-largest sportswear manufacturer in the world after Nike. Adidas group comprises Reebok, TaylorMade, Bayern Munich, and Runtastic and generated over €19.8 billion in net sales worldwide in 2020.
The company currently has over 59,000 employees across the world and is recognizable by its three-stripe trademark. In 2019, Ivy Park (which is an athleisure clothing line that is owned and managed by Beyoncé through her management company “Parkwood Entertainment”) collaborated with Adidas and came out with this collection.
In a statement, Matt Powell a senior footwear analyst said that the Ivy Park x Adidas collection could eventually surpass sales of other Adidas collaborations, including Yeezy by Kanye West. The first drop was so successful that the two companies continued to collaborate on further projects. In an interview, Beyoncé said that the partnership was for a lifetime for her as Adidas had tremendous success in pushing creative boundaries.
Giorgio Armani is a very popular Italian luxury fashion company that was founded by Giorgio Armani. The fashion house is known for designing, manufacturing, unique haute couture, ready-to-wear, leather goods, shoes, watches, jewellery, accessories, eyewear, cosmetics, and even home interiors. Over the years, Giorgio Armani has created a stir in the fashion industry.
The company’s estimated sales were around $2.65 billion and have also collaborated with Emaar Properties in creating a chain of luxury hotels and resorts. In 2007, Giorgio Armani signed Beyoncé as its endorser for Emporio Armani Diamonds which is a range of perfumes.
The singer has appeared in an advertisement campaign for the fragrance and can be seen singing her version of the Marilyn Monroe’s classic “Diamonds Are a Girl’s Best Friend”. According to Armani, they have known each other for seven years and Beyoncé represents the glamour and the glitz of the fragrance.
H&M is a Swedish multinational clothing company that was founded by Erling Persson in 1947. The company is known for its affordable and fast-fashion clothing for men, women, teenagers, and children. H&M currently operates in over 74 countries with more than 5,000 stores under the various company brands.
It also has online shopping available in 33 countries and over 126,000 employees around the world. In 2020, the fashion company announced that they were planning to close 5% of their worldwide stores in 2021 because of the Covid 19 pandemic. In 2013, Beyoncé was made the face of the campaign for H&M’s summer collection. The campaign was called Mrs Carter in H&M and was based on the singer’s personal style.
Beyoncé also included her song Standing on the Sun from her 5th studio album as the campaign soundtrack. Commenting on the association, Beyoncé said that she always liked H&M’s focus on fun and affordable fashion and loved the concept of the campaign as it explored the different emotions of women represented by the four elements which are fire, water, earth, and wind.
Conclusion
The iconic singer has over 191 million followers on Instagram and 15 million followers on Twitter making her one of the most influential celebrities in the world. According to Forbes, Beyoncé is number 3 on the list of the highest-paid female musicians in the world and also the 51st on the list of America’s Wealthiest Self-Made Women.
Beyoncé is a global brand as many people may not recognize her as a performer but as an endorser for the top fashion labels, cosmetic lines, and Pepsi commercials. This is why Queen Bey will always be one of the most expensive and in-demand celebrities for brand endorsements.
FAQS
Who is Beyoncé?
Beyoncé Giselle Knowles Carter is an iconic singer, songwriter, record producer, and actress, that hails from Houston, Texas.
What is the net worth of Beyoncé?
The net worth of Beyoncé is estimated to be over $440 million as of 2021.
What are the brands endorsed by Beyoncé?
The brands endorsed by Beyoncé are:
Loreal Paris
Tommy Hilfiger
Giorgio Armani
Pepsi
H&M
Adidas
Samsung
American Express
DirecTV
Crystal Geyser
Toyota
How much does Beyoncé charge for endorsements?
Beyoncé charges over $1 million for an Instagram post, $3 to $4 million for private appearances and she is known to charge over $50 million for an endorsement deal with PepsiCo in 2012.
What brands does Beyoncé own?
Ivy Park is an athleisure clothing line that is owned and managed by Beyoncé through her management company “Parkwood Entertainment”. It collaborated with Adidas in 2019.
In the 21st century, the top brands prefer to get the topmost actor, celebrity, or sportsperson to become their brand ambassador. May it be Hollywood or Bollywood the popular actors are always in high demand as they help the company grow by reaching out to the mass by becoming the face of the brand. George Clooney is one of the most reputable Hollywood actors, film directors, producers, screenwriters, and philanthropists in the advertising world.
The actor has won prestigious awards like Golden Globe Awards three times, Academy Awards two times, and was even the recipient of the AFI Lifetime Achievement Award in 2018. George Clooney made his acting debut on Television in 1978 and got recognition with ER (1994 – 1999), along with the appreciation of receiving two Emmy Award nominations.
He is known for his exceptional performances in movies such as Syriana, Argo, Ocean’s Eleven, The Monuments Men, Leatherheads, Up in the Air, Michael Clayton, The Descendants, etc. George Clooney was also tagged under the 100 most influential people in the world by the Times list for the period of three years (2006-2009). According to Forbes, George Clooney is one of the wealthiest Hollywood celebrities and was the highest-paid actor in 2018.
Besides his remarkable acting career, George Clooney is also a successful businessman as he sold his tequila company named Casamigos to Diageo (a liquor giant) at the cost of $1 billion in 2018. The esteemed actor has also recorded of heavily investing in real estate properties from across the globe. He is also a political, social, and economic activist and made the United Nations Messenger of Peace in 2008.
The A-list Hollywood actor has an estimated net worth of $550 million(2021). While he was paid over $40 million for a brand endorsement deal with Nespresso in 2017. Some of the brands endorsed by George Clooney are Nespresso, Casamigos, DnB, Omaze, Martini, Warburtons, Mercedes Benz, and Toyota.
George Clooney is highly known for his endorsements due to multiple reasons. His endorsements are quickly hyped by the media for varied purposes such as criticizing them or for appraising the choice. Another key point is that George Clooney is known to get 90% of his income by means of endorsements. He was also included in the list of the highest-paid actor on Earth in 2018 despite not releasing a single movie for that period. Some of the best-known endorsements of George Clooney are given below.
Nespresso
Nespresso is one of the most successful operating units of Nestle Group with its headquarters based in Lausanne, Switzerland. The company is known for its premium machines that brew coffee from coffee capsules. Nespresso machines are designed to help its customers make a premium cup of coffee in an easier and fast manner. Nespresso also sells its premium coffee capsules that are made from the best quality coffee and manufactured in three Switzerland factories.
As of 2011, the company’s annual sales were over 3 billion Swiss francs. George Clooney was signed as a Nespresso brand ambassador in 2006, since then the actor is known to receive $40 million from Nespresso endorsement deals. The acclaimed actors have been the face of the brand since 2006 and have appeared in many multimedia ad campaigns that have garnered popularity and helped the brand grow in the European and US market.
George Clooney has paired up with other actors like John Malkovich, Danny DeVito, and Matt Damon to endorse Nespresso in commercials. George Clooney was also noted to serve as a member of the Nespresso Sustainability Advisory Board. His role was to collaborate on ideas and solutions for improving the lives and futures of coffee farmers.
Casamigos
Casamigos is a popular tequila company that was co-founded by George Clooney and his friends Rande Gerber and Mike Meldman and launched in 2013. The tequila brand was said to be accidentally founded as the friends only wanted to make a tequila according to their tastes and for their personal use, with no intention of taking the company public.
The company, however, became incredibly popular and was acquired by Diageo (the world’s largest spirits company) for a whopping $1 billion in 2017. The purchase was equivalent to Diageo paying almost $500 a bottle. George Clooney went on a US road trip to promote the launch of the Casamigos Tequila.
The actor also appeared in an ad commercial and the supermodel Cindy Crawford, Rande Gerber’s wife. The funny commercial showcases Clooney waking up next to Crawford with a puzzled expression. A bottle of Casamigos Tequila on the nightstand behind him ends with a message saying “Please drink responsibly”.
Omaze is an upcoming for-profit fundraising company that partners with charities in fundraising events. The company was founded by Ryan Cummins and Matthew Pohlson in 2012, with its headquarters based in Los Angeles, California. The events organized by the company is combined with prizes, such as material goods, property, or celebrity experiences, and come along with one grand prize and several lesser prizes.
The urge to win prizes actually led them to the path of making donations. Omaze has so far, raised over $130 million for more than 350 charities including UNICEF, Julia’s House, Make A Wish foundation, etc. The company partnered with George and his wife Amal Clooney to raise funds and awareness for the Clooney Foundation for Justice, which fights for justice and accountability for human rights abuses.
The winner of the event was said to get a once-in-a-lifetime opportunity to have lunch with George and Amal Clooney at their home in Lake Como. The actor is featured in a funny commercial where he talks about how his wife’s resume is far more impressive than his and how people would rather hang out with her than “just an actor”.
DnB Bank
DnB is stated as Norway’s largest financial service group that has its headquarters in Oslo. The DNB Bank Group is the largest unit of the DNB Group, which works to provide financial services to the corporate, retail, securities markets, and the public sector. So far, the company is known to have more than 2.3 million retail customers and over 200,000 corporate clients, with 61 branch offices across the world.
DnB is considerd as one of the major name in energy sector internationally along with the tag of being worlds foremost shipping bank. In 2012, The company signed George Clooney as its brand endorser. The actor was featured in a two-part multimedia ad campaign. The comedic ad showcases a random woman who has woken up one morning married to George Clooney. DnB NOR commercial tries to illustrate that our dreams can come true irrespective of their base, however planning and being cautious of the finances is in our best interest.
Martini is one of the top brands of Italian drinks, which was started by Clemente Michel, Carlo Re, Carlo Agnelli, and Eligio Baudino in 1847. The vermouth brand belongs to Martini & Rossi which is an Italian multinational alcoholic beverage company, the company also makes another popular sparkling wine called Asti and French vermouth named Noilly Prat.
Martini and Rossi are behind the name of the American martini and gin cocktail drink. Since the beginning, the company has marketed its products aggressively, and created some memorable TV advertising and sponsoring events under its Martini logo.
George Clooney became the endorser of Martini in 2006 and since then has appeared in some of its ad campaigns. The visuals of advertisements showcase the actor swapping his luxury boat and a beautiful woman for the Bacardi cocktail drink. In another martini ad, George can be seen denied entry while his stock of Martini is welcomed without him.
Warburtons
Warburtons is one of the leading England-based baking companies that was founded by Thomas Warburton in 1876. As of 2018, the company is known to have over 12 bakeries, 14 depots, and more than 4,500 employees across the UK. Warburtons is one of the most popular bread sellers in the UK, as it holds over 15% of the market share in London. The company signed George Clooney as its endorser in 2021, the company has also made commercials with actors like Robert De Niro and Sylvester Stallone.
The multimedia ad campaign showcases George Clooney attempting to field a Zoom call with a disinterested Jonathan Warburton (head of Warburton) who would rather eat a delicious slice of buttered toast than have a conversation with the star. Commenting on the same commercial, Clooney added, “It’s not every day that your call is turned down for a slice of toast, but needless to say I had a lot of fun filming this spot.”
Conclusion
George Clooney is known not only for being the greatest actor in Hollywood but also for his business acumen. George Clooney is also a political, social, and economic activity and has even started the Clooney Foundation for justice which advocates against human rights abuses around the world. This is why the actor is one of the most influential figures in Hollywood and any brand around the world would love to have him as their brand ambassador.
FAQs
Who is George Clooney?
George Clooney is a popular Hollywood actor, film director, producer, screenwriter, and philanthropist.
What is the net worth of George Clooney?
George Clooney has an estimated net worth of $550 million in 2021.
What are the brands endorsed by George Clooney?
Some of the brands endorsed by George Clooney are Nespresso, Casamigos, DnB, Omaze, Martini, Mercedes Benz, Warburtons, and Toyota, among others.
How much does George Clooney charge for Brand endorsements?
George Clooney was once paid over $40 million for brand endorsement deals with Nespresso.
Bhuvan Avnindra Shankar Bam is an Indian YouTube sensation, comedian and singer-songwriter hailing from Delhi, India. He is largely famous for his YouTube channel BB Ki Vines in which he portrays a man in his teenage years having hilarious conversations with a cast of various interesting characters portraying his friends and family, all played by him.
He started his career by posting a satirical video of a journalist asking insensitive questions to a mother about her son’s demise due to the Kashmir floods. His first video got thousands of views and went viral in Pakistan. This inspired him to start a proper YouTube channel in 2015.
Bhuvan Bam won the award for the Most Popular Channel on Youtube at the WebTVAsia Awards 2016. He was felicitated by the Hindustan Times at the first edition of their Game Changer Awards. And in 2017, India won the YouTube Creator Summit golf competition, where the main contributor was BB Ki Vines.
Bhuvan Bam has one of the highest subscribed YouTube channels in India and is the director of BB Ki Vines private limited corporation. He is immensely famous and has a wide audience and influence, especially amongst the youth of this country. This is the reason that he has an array of brand endorsement deals in his name. Among which are brands like Pizza Hut, Lenskart, Beardo, and others.
List of Brands endorsed by Bhuvan Bam
Bhuvan Bam is a very famous name now with a good amount of social media influence. He has got tons of followers on various social media platforms which makes him a target for brands to endorse their products. Some of the most famous brands endorsed by him are Pizza ut, Mivi, Artic Fox, Beardo, Lenskart, Winzo, etc.
Pizza hut is a multinational Italian-American food chain and international franchise founded in Kansas, United States of America in 1958. It entered the Indian market in 1996 and is considered the largest pizza food chain in the world.
Bhuvan Bam became the brand ambassador for Pizza Hut and was featured in its advertising campaign in 2019 to announce its new pizza range starting at ₹99 and ₹199. In this advertising campaign, Bhuvan was seen grooving to a trendy song called ‘Pizza Hut Javenge’.
Bam said, “I have never done any such thing before. There were a lot of new things that I did in terms of performing stunts and jumping off from places. We all have grown up eating pizzas from Pizza Hut and to get associated with such a brand is itself an honour and a dream come true. Every second was worth it!” on his collaboration with the pizza giant.
An electronic gadgets company, based in Hyderabad, was started by the husband-wife duo of Viswanadh Kandula and Midhula Devabhaktuni in 2015. Mivi signed Bam to be the brand ambassador of their company in 2018.
On the agreement, Bam commented, “I am delighted to be associated with Mivi and be a part of the company’s incredible journey. As a brand ambassador, it gives me an opportunity to drive the company’s consumer-first approach to offer quality products equipped with advanced features and superior designs. Considering my viewers are all Gen Z and are always on the go, Mivi’s technology, reliability & cost will suffice their needs. I’m looking forward to this partnership to grow leaps and bounds together.”
Apart from the advertisement campaign, Bhuvan Bam also promote MIVI in his videos well.
Arctic Fox
Bhuvan Bam featuring in an Artic Fox advertisement
Founded in 2018 by Sridhar Thirunakara, with its headquarters in Bengaluru, Karnataka, Arctic Fox is a backpack designing brand that has also ventured into the designing and production of different products like water bottles as well.
They signed Bhuvan Bam to be the face of their brand in 2019. The hard work and hustle that Bhuvan went and continues to go through to achieve and maintain the position that he is in resonates with the philosophy of the brand.
Bam on this association said, “Arctic Fox products are so innovative and stand for ideologies similar to mine. I always say ‘Hustle Karo Bhasad Nahi’ and Arctic Fox believes in the same that you can achieve what you want if you set your mind to it and keep going. So being their very first ambassador is a surreal new beginning for me. I’m looking forward to all the things that are coming up and let me just say, if you really, really want something in life, just Dive In!”
Beardo
Bhuvan Bam featuring in a Beardo advertisement
Beardo is a beard care brand that focuses not only on beard grooming products but skincare and body care products like face masks, soaps, body washes, moisturizers etc. It was founded by Ashutosh Valani and Priyank Shah.
Beardo recently collaborated with Bam for its 2020 ad campaign where he uploaded on his Instagram a video of him enacting various intense looks of bearded movie characters from Bollywood movies.
Beardo co-founder Ashutosh Valani said that “Bhuvan is the right choice for the brand because of the influence that he has on his target audience.”
Lenskart
Bhuvan Bam featuring in Lenskart advertisement
An optical prescription eyewear chain, Lenskart is an Indian company based in Faridabad. It was founded in 2010 by Peyush Bansal, Amit Chaudhary and Sumeet Kapahi. It has stores in more than 70 Indian cities. The company had a valuation of more than 1.5 billion US dollars in 2020 and a revenue of around 132 million US dollars.
In 2019, they announced that Bhuvan Bam would be the face of their brand, the company’s first male ambassador.
Bhuvan changed the landscape of internet content creation in India for the youth. He is a youth icon, a challenger of outdated norms and that makes him the perfect role model for everything that Lenskart wants to achieve with its brand. Digital is the way forward and both of them have their ideas perfectly aligned on that matter. He opened a Lenskart store in Gurugram, Haryana, where a large number of people showed up just to get the internet sensation’s glimpse.
WinZo
Bhuvan Bam featuring in Winzo advertisement
One of the biggest interactive entertainment and social gaming platforms in India, Winzo was founded in the year 2018 by Paavan Nanda and Saumya SinghRathore. Basically, the app gives out the opportunity to third-party games and gives them their platform, where people can play. Here, you can play various games and win real money.
In February 2022, WinZo announced that they have taken Bhubam Bam as the brand ambassador of the social gaming platform. Over 7 crore people already play on this platform.
WinZo co-founder Saumya Singh Rathore said that “Bam is one of the biggest digital stars and best entertainers of our age. He portrays over 20 interesting characters like Titu Mama, Bancho, Masterji, etc. and each of these characters constitutes a unique audience and fandom. In Bhuvan, we have got not one but 20 brand ambassadors. This collaboration is a match made in heaven.”
Ola Electric
Bhuvan Bam featuring in Ola Electric advertisement
Ola Electric is an Indian electric two-wheeler manufacturing brand. It was founded in the year 2017 by Bhavish Aggarwal. Its parent company is Ola Cabs. The brand is all about developing electric scooters.
Ola Electric took Bhuvan Bam as one of their brand ambassador for their electric scooters in 2021. Bhuvan Bam, being one of the most influential figures in the YouTube industry, Ola’s collaboration with him was a strategic one. Through this collaboration, their main aim was to create content that will help in presentation innovations to the public.
Bhuvan Bam regarding the association said that “I am really happy that Ola Electric considered me as one of their ambassadors. It’s truly exciting to be a part of this green revolution, something I’ve always wished for. The scooters are really sleek, attractive and are designed as per the Indian electric vehicle market. I have joined the green revolution already and I can’t wait for everyone to get their hands on it.”
Myntra
Bhuvan Bam featuring in Myntra advertisement
It is one of the largest fashionE-commerce companies based in India. Myntrawas founded in the year 2007 and since then it has never looked back and has been continuously serving Indians with fashionable apparel and accessories.
In 2020, Myntra made Bhuvan Bam their first digital brand ambassador, this collaboration was made to attract the tech-savvy generation and they decided to create content together. Regarding the association, Bhuvan, said, “I look forward to creating quirky yet relatable fashion-focused content with Myntra that will help countless young people comfortably and confidently express themselves through fashion. I am extremely proud to contribute to Myntra’s vision of powering the fashion tastes and preferences for an entire generation of people coming through.”
Faboom
Bhuvan Bam featuring in Faboom advertisement
Faboom is a popular fantasy sports platform founded in the year 2019. It was founded by Pratik Kumar, Rishab Mathur and Sudhir Kamath. Not only that, the platform won the Best Product Innovation Award in 2020.
Faboom roped in Bhuvan Bam in 2020 as their brand ambassador. The biggest Indian YouTube star Bam was the perfect choice for them. On his association with Faboom, Bhuvan said “It is of top-most importance to me that the brand I associate with aligns with my ideology and is equally relevant to my audience. We all have grown up playing sports and games during our childhood. At a time like this, especially when social distancing norms don’t allow us to physically relish those times, it’s really exciting how Faboom’s disruptive platform provides us with the exact same feeling of enjoying our favourite sport. I’m eagerly looking forward to being a part of this passionate group.”
Bhuvan Bam confirms his endorsements through Twitter
Tissot is a luxury watch brand, the brand is famous for producing stylish luxury watches at an affordable price. In 2019, Bhuvan Bam became the brand ambassador of the luxury watch brand. The influence Bam has on the youth is something on another level. People consume content mostly through the internet now, so naturally, Bhuvan Bam termed announced their collaboration on Twitter and termed it “The New Beginning”.
Conclusion
Bhuvan Bam has a large audience amongst the age group of 15-45 years. Not only does he have over 20 million subscribers on YouTube but has 14.2 million and 3.9 million followers on other social media platforms like Instagram and Twitter respectively. He has a tremendous influence on his target audience and that is why he is a hot property in the advertising world and attracts several successful brand endorsement deals from major as well as small companies like Pizza Hut, Mivi Myntra and others. Brands are aware of what kind of influence he has over youth because of his content, that are hilarious as well as provides moral messages
FAQs
What is Bhuvan Bam full name?
Bhuvan bam’s full name is Bhuvan Avnindra Shankar Bam.
What is Bhuvan Bam’s age?
Bhuvan Bam is 27 years old.
How many subscribers does Bhuvan Bam have?
Bhuvan’s channel BB Ki Vines has 20.6 million on YouTube.
How many followers does Bhuvan Bam have on Instagram?
Bhuvan Bam has 11.8 million followers on Instagram.
Brand ambassador are the crucial part of brand marketing, as they are responsible in the positioning of the brand image, gaining new customers and retaining the existing ones. One of the other common reasons for a company to get a brand ambassador is to reach the target audience of the company and create awareness about the brand.
One of the top celebrity brand endorser in India is Katrina Kaif. Katrina Kaif is a British actress that predominantly works in the Hindi Film Industry. Katrina is also one of the highest paid actress and among the top ten celebrity endorsers in the country.
Katrina has been a part of many box office hits and won awards like the Filmfare, despite the criticism for her acting and repetitive roles. The actress is known for her work in movies such as Maine Pyaar Kyun Kiya?, Namastey London, Raajneeti, Zindagi Na Milegi Dobara, Bang Bang!, Tiger Zinda Hai, Zero, etc.
Katrina is also the founder of Kay Beauty which is an Indian Cosmetic Brand, sold on the Nykaa’s website and its retail stores. The actress has contributed to her mother’s charity and participated in many stage shows. Katrina is known to charge over Rs 7 to 9 crore per endorsement deal. The net worth of the actress is estimated to be $30 million in 2021.
Here is a list of popular brands endorsed by Katrina Kaif. Some of the most prominent brands endorsed by Katrina Kaif are Kay beauty, Nykaa, Lenskart, Kalyan Jewelers, Reebok, and more.
Kay Beauty is a popular Cosmetic Brand in the country that was founded by the Bollywood star Katrina Kaif. The beauty line is available on the Nykaa’s website and its retail stores. The company currently has two types of store which are Nykaa On trend and Nykaa Luxe. Kay beauty is divided three sections which are Kolor, Kover, Kare which are products dedicated to different parts of the face.
The brand has 48 different pieces makeup priced at an affordable range of Rs. 249 to Rs. 799. Kay Beauty is India first celebrity brand. Katrina has endorsed her own brand in many unique and creative multimedia ad commercials. Commenting on her vision for the brand, the actress said that Kay beauty is not just a brand endorsement, but her brand that truly represents who she is.
She also plays an active role in marketing the company and has come up with trending hashtags like #MakeupThatKares and #ItsKayToBeYou, through which the brand talks about the gap that the brand fulfils by providing a makeup collection that have care ingredients to nourish the skin.
Nykaa
Katrina Kaif Endorsed brand – Nykaa
Nykaa is one of the top Indian eCommerce site that specializes in cosmetics and skincare/beauty products. The company was founded in 2012 by Falguni Nayar and has its headquarters in Mumbai, Maharashtra. Nykaa is at present available in 70 stores in India and offers products from luxury brands such as Tom Ford, Jo Malone London, Dior and Givenchy among others.
Nykaa’s website so far has more than 5 million monthly active users and handles more than 1.5 million order per month. The company has huge portfolio of over 1,500 brands with more than 1.3 lakh products available on all its platform like website and app. Katrina Kaif not only sells her makeup through the e-commerce site but also has funded the company with an undisclosed amount.
The actress has also endorsed the company in events and commercials. In an interview she said that, Nykaa has opened new avenues for women to explore and celebrate their own unique idea of beauty. Falguni Nayar the CEO of Nykaa, also commented that she admires the actress’s work ethic and understanding of beauty products.
Xiaomi is one of the top Chinese multinational electronics company that was founded in 2010. The company has its headquartered in Beijing. The company is known for its products such as smartphones, mobile apps, laptops home appliances, bags, shoes, consumer electronics among others.
In 2018, Xiaomi became the world fourth largest smartphone manufacturer, and also the the leading brand in the Chinese and Indian market. The company has more than 291.6 million monthly users and 18,170 employees around the world, in 2019. Xiaomi announced that Katrina Kaif will endorse the company smartphones like Redmi Y series in 2017.
Manu Jain, the managing director of Xiaomi India said that, “We are excited to have the actress as our product endorser for the Redmi Y series. Katrina is one of those individuals who works extremely hard to complement each and every situation she is a part of. It’s extremely synonymous with what Redmi Y series stands for. ”
Kalyan Jewelers
Katrina Kaif Endorsed brand – Kalyan Jewellers
Kalyan Jewellers is a popular Indian jeweler showroom chain that is present in overall metro cities of India and even in West Asia. The company has over 8000 employees and over the years has launched various product lines like Muhurat, Mudhra, Rang, Anokhi, Ziah, Rang, etc. Kalyan Jewelers currently hold a strong presence especially in South India, with 35 stores across four southern states.
Currently, the company has over 137 retail stores across India and Middle East, with 30 showrooms spread across UAE, Qatar, Kuwait and Oman, as of 2020. Kalyan jewelers made Katrina its global brand ambassador in 2018, since then the actress has been featured in many ad commercials. Katrina Kaif will also be the company’s customer engagement events across its showrooms in India and West Asia.
Ramesh Kalyanaraman, the executive director of Kalyan Jeweller in an interview said that, “The actress personifies brand Kalyan’s attributes of style and elegance. Katrina epitomizes the quintessential woman of today who are confident, progressive and with the courage of her conviction. This association will help our company to explore new avenues to engage with our customers as we script our future growth strategy in India and globally.’’
Lenskart has a manufacturing facility in India that produces more than 300,000 glasses every month and another facility in Zhengzhou, China that manufactures the other 50%. Katrina Kaif became the company’s first brand ambassador and has appeared in many of its commercials, helping the company raise Rs 600 crore in funding since 2010.
Commenting on the association, Peyush Bansal the co-founder of Lenskart said that, Katrina fits the brand like no other celebrity, has the right fan following and so has been signed for two years. He also added that, the company was looking for someone who naturally fit the Lenskart brand proposition of addictive playfulness.
Katrina Kaif Endorsed brand – Lenskart
Titan Watches
Katrina Kaif Endorsed brand – Titan Raga
Titan Company Limited is an Indian fashion house that manufactures products such as watches, jewelry and eyewear. The company started as a joint venture between Tata group and TIDCO and has its headquarters in Bengaluru, Karnataka.
The company initially started in 1994 as Titan Watches Limited and has currently become the fifth largest watch manufacturer in the world. Titan watch comprises of brands like Fastracks, Sonata, Raga, Octane and Xylus. Titan watches accounted for ₹2,126 crore in revenue which was 10% of the total of the company, in 2018.
The company signed Katrina Kaif as the brand ambassador for Titan Raga. Mr Ajoy Chawla, the Vice-President of Titan commented on the association by saying, Katrina symbolizes the changing face of the successful and contemporary Indian woman that the brand stands for.
Tropicana Slice is line of fruit flavored soft drinks that initially manufactured by PepsiCo in 1984. The brand was discontinued in the late 2000s until it was acquired by the New Slice Ventures LLC. Slice was re-introduced in India in 2008 by PepsiCo in form of a mango flavored fruit drink. The brand is now advertised as Tropicana Slice and is extremely popular in India.
This brands competes with other mango flavored drink like Maaza that belongs to Coca-Cola and Frooti that is owned by Parle Agro Private Limited. Tropicana Slice made Katrina its brand ambassador and the actress has been the face of the brand by appearing in many ad commercials endorsing the brands.
The most recent campaign ‘Sabse Thick Sabse Tasty’, features the actress posing the ultimate taste challenge to a fan. The blind taste challenge in the ad showcases the actress urging the fan to make a choice between Slice and another mango-flavored drink.
Commenting on the new campaign Anuj Goyal, associate director, Tropicana and Slice, PepsiCo India said, “The Company wanted to encourage consumers to take the new Sabse Thick Sabse Tasty blind taste challenge to bolster Slice’s position as the tastiest and thickest mango drink in India. We are also excited to reach out to our consumers through this campaign that features Katrina Kaif.”
Reebok
Katrina Kaif Endorsed brand – Reebok
Reebok is globally known British footwear and clothing company that has headquarters in Boston, Massachusetts. The company manufactures products such as fitness, running and CrossFit sportwear which include clothing and footwear. Reebok is the official footwear and apparel sponsor for CrossFit and Spartan and is a subsidiary of Adidas.
The company was founded by J.W Foster & Sons in 1895 in Bolton Lancashire, England. Katrina became Reebok’s brand ambassador in 2019, the actress has done many exciting collaboration with the company also featured in some multimedia campaign and commercials.
Sunil Gupta, the brand director of Reebok India commented on the association with the actress and said that, “Katrina being a fitness enthusiast, is a perfect fit for Reebok. The company is confident that together we will continue to inspire the youth and be thoughtful leaders in the fitness industry.”
Berger paints is a second largest Indian multinational paint company that has its headquarters in Kolkata, West Bengal. The company has over 16 manufacturing facilities in India, two in Nepal and one each in Russia and Poland. The company has its presence in countries like India, Russia, Poland, Nepal and Bangladesh.
Berger paints has more than 3,600 employees and a distribution network of more than 25,000 dealers across the country. Katrina Kaif is a face of the brand and has been a new campaign for their Silk Glamor Luxury Emulsion paint. The commercial features Katrina Kaif telling the story of her own house and how she nurtures the feeling of decorating her home to make it picture perfect.
Commenting on the association, Sudhir Nair the general manager of Berger Paints India Limited, says “The new ad campaign brings the idea of giving a stylish makeover to the walls of our home with new reflective technology, Silk Glamor. The idea of signing Katrina Kaif was to explain the beauty of the product to the customers and to accentuate the Silk Glamor brand to higher levels.”
Metro Shoes
Katrina Kaif Endorsed brand – Metro Shoes
Metro wear is a popular multi brand footwear retail chain in the country. The company has a nationwide network of exclusive Metro showrooms at over 206 prime locations across 100 plus cities in India. The company has its headquarters in Mumbai, Maharashtra and has its own e-commerce store offering a wide range of footwear products at an affordable range.
Metro shoes signed Katrina Kaif and Siddharth Malhotra as its brand ambassadors in 2017. Both the actors have been chosen to endorse Metro Shoes’ stylish footwear range as the brand looks to strengthen its position as the country’s fashion footwear.
Commenting on the association, Farah Malik, CEO said that, “We are delighted to have Katrina Kaif and Siddharth Malhotra representing Metro Shoes. Both the actors are the perfect embodiment of what the brand stands for which is a distinctive style with a confident and a sparkling personality.”
Lux
Katrina Kaif Endorsed brand – Lux
Lux is a trusted brand that is owned by Unilever. The company has its headquarters based in Singapore and offers a huge variety of products ranging from beauty soaps, shower gels, bath additives, hair shampoos to conditioners. Lux originally started out in 1899 with “Sunlight Flakes” which was a laundry soap.
Since then the lux products are marketed in countries like Brazil, Pakistan, China, Bangladesh, South Africa, India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand, and Vietnam. The brand currently manufactures its products at 71 facilities and also has over 2000 suppliers.
Katrina became Lux’s brand ambassador in 2010, and was also featured in a commercial for the ‘Lux Purple Lotus & Cream’ soap that is said to be a soap infused with anti-ageing properties. In an interview, Nandita Chalam, the vice-president and senior creative director of JWT said that, “Lux has always used stars that are on top and even the stars realise that. Kaif was the obvious choice because she’s currently very popular and is endorsing the brand for the first time.”
Katrina Kaif Endorsed brand – Lux
Educate Girls
Katrina Kaif Endorsed brand – Educate Girls
Educate Girls is an international award-winning non-profit organization that was founded by Safeena Husain. The organization is committed towards government’s vision to improve access to primary education for young girls, by involving the local government and communities.
Educate girls currently has a reach to more than 21,000 schools in over 12,000 villages spread across 15 districts of Rajasthan and Madhya Pradesh. So far the organization has enrolled over 200,000 out-of school girls since inception and helped them improve their learning outcomes.
Katrina was singed as the brand ambassador for educate girls in 2018, and since then helped the organization by raising her voice for the humanitarian cause. Commenting on the association, Katrina added that, “For over a decade now, Educate Girls has been partnering with the Government in bringing out-of-school girls back to school. I am committed to support Educate Girls in the endeavor to build an India where girls have equal opportunities to access quality education.”
FBB
Katrina Kaif Endorsed brand – FBB
FBB was founded in 2008, is a clothing brand that belongs to Big Bazaar which is the oldest and largest retail hypermarket chains of India. The company has over 250 plus stores in over 120 cities and towns across the country with FBB stores available in every Big Bazaar store. Fbb has been redefining affordable fashion and has strong presence across all metropolitan cities.
Katrina became the brand ambassador for FBB in 2018, and has so far appeared in some ad commercials along with other Bollywood actors like Diljeet Dosanjh and Varun Dhawan. In 2018, Katrina was featured in a multimedia campaign called, “Blend it like Kat”.
Splash
Katrina Kaif Endorsed brand – Splash
Splash was founded in 1993 and currently has its headquarters in Dubai, UAE. Splash’s parent company is the Landmark Group and has over 150 stores and 50 brand stores across 16 countries in India, Middle Eastern countries, Pakistan, Tanzania and Libya.
The sister group of Splash are well known Lifestyle Stores and Home Centre Stores. Both Katrina Kaif and Salman Khan were signed as brand ambassador in 2017 during the release of the movie Tiger Zinda Hai.
Speaking on her association Katrina said, “Splash to me embodies effortless style and great fashion, which is what I associate with personally. I am very happy to represent the brand as an ambassador for the Middle East, a region that has given me and my movies so much love and support.”
Conclusion
Katrina over the years have became one of the most effective influencers in India. The actress is known to be portrayed as an independent, intelligent, or industrious women throughout the media.
According to Forbes, Katrina Kaif was ranked 23rd in the list of 100 highest-paid celebrities in 2019. She was also ranked No 1 in the Annual Brand Trust Report of 2015. Despite that, the actress has a huge fan following making it another reason for her to be demand in the advertising world for the past decade.
Frequently Asked Questions
Who is Katrina Kaif?
Katrina Kaif is a British actress that predominantly works in the Hindi Film Industry.
What are the brands endorsed by Katrina Kaif?
Some of the top brands endorsed by Katrina Kaif are:
Kay Beauty
Nykaa
Xiaomi India
Kalyan Jewelers
Lenskart
Titan Watches
Tropicana Slice
Reebok
Berger Paints
Metro Shoes
Lux
Educate Girls
FBB
Splash
How much does Katrina Kaif charge for brand endorsement?
Katrina Kaif is known to charge over Rs 7 to 9 crore per endorsement deal.
What is the net worth of Katrina Kaif?
The net worth of Katrina Kaif is estimated to be INR 220 Crores in 2021.
Does Katrina Kaif invest in startups?
Katrina kaif has invested in startups:
Nykaa
Kay Beauty
Is Katrina Kaif a brand ambassador?
Katrina Kaif has been a brand ambassador for many brands. Currently, she is the brand ambassador of:
Startups are gradually increasing in numbers in the world, and the startup ecosystem is flourishing with innovative ideas and efforts. There are investors out there who are ready to put their trust in the dreams of young entrepreneurs and thus are looking for promising startups to invest their funds in. The more innovative the startup, the more investors find it interesting and consider funding it.
A startup gets more recognition if it’s backed by some celebrity who is influential. It is good for their marketing as well. Many celebs are investing and funding innovative and promising startups nowadays and more or less it is turning to be profitable for those startups.
One of India’s biggest and most respectable celebrities has to Bollywood Megastar, Amitabh Bachchan. With starring in over 200 films, the Shahenshah of Bollywood is known for his versatile acting and vigorous personality and is critically acclaimed for his works in his films.
The actor, producer and singer is applauded for starring in films like, ‘Agneepath’, ‘Don’, Pink, ‘Black’ and others. His acting and singing made him the most popular self-made superstar in the Indian film industry. Amitabh Bachchan debuted with the ‘Saat Hindustani’ in 1969 and never looked back. He is a part of this industry for 53 years and has given several hits in his career. He has won countless awards like National Film Awards, Filmfare Awards, Asian Film Awards and others for his performances in his films.
He is also a recipient of Padma Shri, Padma Bhusan and Padma Vibhushan, the three highest civilian awards in India. Apart from all these, Amitabh Bachchan has shown his interest in a few numbers of startups and has funded them. In this article, we will talk about the investments of the megastar of Bollywood, Amitabh Bachchan. So let’s get started.
“The best way to measure your investing success is not by whether you’re beating the market but by whether you’ve put in place a financial plan and a behavioural discipline that are likely to get you where you want to go.” -Benjamin Graham
Just Dial is a tech company that is famous for its search engine that gives out local search-related services with the help of websites, apps and other platforms to its users in India. The company was founded in the year 1987 by VSS Mani, the headquarters is situated in Mumbai, India. The discovery firm was now got acquired by Reliance Retail.
Amitabh Bachchan was signed in as the brand ambassador of this local search engine, he can be found in the advertisements highlighting the important features of the search engine. Later in 2013, Bachchan made an investment of INR 6.27 Lakh and in only 7 months, those 6.27 Lakh shares value increased to INR 6.6 Crores.
Ziddu
Ziddu Logo
The Singapore based company Ziddu was founded in the year 2007, the platform was online cloud storage and sharing solution firm, the company used to make money through advertisement and pay the users who used to share files through this platform. The company has now turned into a solution provider firm empowered by blockchain.
Amitabh Bachchan invested in this firm in 2015; it was his first investment in an overseas company. The company made news when in just three years; the company’s value increased 70 times more. The company now offers microloans in digital currency. Another masterstroke was when LongFin Corp, a US-based company acquire Ziddu. Amitabh Bachchan’s investment of INR 1.6 Crores turned into INR 112 Crores in just two years.
Eduisfun
Eduisfun Logo
Eduisfun is an Ed-Tech startup founded in the year 2014 by Jatin Solanki and Praveen Tyagi, this Ed-tech provides lessons to the school according to ICSE and CBSE curriculum.
The startup is known for developing one of the high-tech products that are STEPApp, through this learning app, one can study with just a basic smartphone and with low data connectivity. The app is specially designed for tribal, private and central school students.
In the year 2019, Amitabh Bachchan invested an undisclosed amount in Eduisfun. It is Bachchan’s first investment in an Ed-tech startup and it is surely not a bad one.
Macmerise Celfie
Macmerise Celfie Logo
Macmerise Celfie is a company that deals with licensed merchandise of Marvel, Disney and Star Wars. Apart from these, the firm is also offering merchandise from celebrities, brands and influencers. Those merchandises include Laptop skin, mobile cases and others. Macmerise was Sahil Shan in the year 2019. The headquarters of the company is situated in Mumbai, India.
The company raised $1 million in 2022. Amitabh Bachchan was one of the investors; he invested an undisclosed amount in this company.
Amitabh Bachchan is a big name in the Indian film industry, and so far, most of the time; he got positive results from his investment. Companies getting funds from him is not only good for the improvement of their company but it also helps in making a good name for the company as it is funded by such an influential person.
FAQs
What is the net worth of Amitabh Bachchan?
The net worth of Amitabh Bachchan is $400 million as of 2022.
How old is Amitabh Bachchan?
Amitabh Bachchan was born on 11th October 1942 and is currently 79 years old.
How much does Amitabh Bachchan earn in a month?
Amitabh Bachchan earns approximately INR 5 Crores per month.
What are some of the investments of Amitabh Bachchan?
Amitabh Bachchan has invested in Macmerise Celfie, Eduisfun, Ziddu, and Justdial.
Archana Karthikeyan
