StartupTalky

Tag: brand

  • Magnum Ice Cream SWOT Analysis: Strengths, Weaknesses, USP & Marketing Strategy

    Brands like Magnum become instant favorites of people. The credit goes to the public relations team that works behind the scenes and creates mind-boggling marketing strategies and advertisements. These help the brand build its place in the market. And for Magnum, it’s Unilever that is responsible for the media spend spanning across TV, outdoor, digital, and PR mediums. Today, Magnum is a leading global brand, selling 1 billion units annually, making it the largest of Unilever’s ice cream brands.

    FMCG Giant Unilever has also expanded its distribution from its stronghold of Europe to the US and China. Its popularity in India is only increasing with each passing day. The company’s marketing strategy makes it a formidable competitor, lures people into trying Magnum Ice Cream, markets the ice cream as an adult indulgence brand with a touch of sex appeal, and communicates the royal theme of the brand.

    About Magnum
    Magnum Target Audience
    Magnum Brand Positioning
    Magnum Marketing Strategy
    Magnum SWOT Analysis
    Magnum Inbound Strategy
    Magnum Outbound Strategy
    Magnum Mobile Campaigns
    Magnum Social Media for Marketing Campaign

    About Magnum

    Magnum Ice Cream was developed in Belgium at the Ola laboratory in cooperation with the Belgian chocolate producer Callebaut. It was released in Germany in the year 1989 as an upmarket/luxury ice cream for the Nogger brand. Magnum is now owned by the British/Dutch company Unilever. The company also has a strong social media presence via Instagram, Facebook, and YouTube.

    Magnum Ice Cream has emphasized its dominance by coming up with highly imaginative flavor combinations, fancy packaging, and limited-edition promotions. With the help of Magnum, Unilever remains an innovator responsible for single-handedly pushing forward the variety of extravagant confectionery blends that can be successfully packaged as an ice-cream stick.

    The company began testing a dairy-free vegan version of ice cream in selected markets (including New Zealand and Sweden) in 2019. Magnum wasn’t popular in the United States, but with the changes in the premium ice cream sector in the country in recent years, partly because of Nestle’s Häagen-Dazs ice cream bars, it is gaining traction. Magnum was launched in the US in 2011.

    Nestle Marketing Strategy Uncovered: Target Market, Advertising, Promotion & More
    Discover Nestle’s marketing strategy, including its target market, advertising and promotion strategy, and key marketing insights. Learn how Nestle reaches its global audience.
    StartupTalkyArchana Karthikeyan

    Magnum Target Audience

    Magnum’s target audience belongs to the 14-45-year age group. It has loyal customers who prefer premium ice cream. The target market of Magnum is the upper niche class. The company focuses on people who wouldn’t mind spending a bit more on ice cream to indulge in supreme quality eatables. These people are willing to spend on style, quality, brand value, status, etc.

    The global sales figure of Magnum was $2.54 billion in 2015,45-year which was an increase of 8% from the year before. Unilever strives to maintain its edge in most markets by positioning Magnum as an affordable luxury treat for adults. The segmentation of Magnum’s target audience is done on the basis of income, social status, economic class, and esteem level.

    Magnum Ice Cream’s marketing strategy focuses on the smaller but elite segment of society. Magnum takes into consideration the needs and the benefits of customers, which are useful for identifying market opportunities and developing value propositions.

    Amul Marketing Strategy: Branding, Advertising, Pricing & Promotion Strategies That Made It a Household Name
    Discover the complete marketing strategies of Amul, including its branding, advertising, pricing, promotion tactics, and marketing mix. Learn how Amul’s smart marketing approach made it one of India’s most trusted dairy brands.
    StartupTalkyGorish Dua

    Magnum Brand Positioning

    Positioning is extremely important for the brand when it tries to build an image in the minds of its customers. It involves parameters that differentiate the product from the competitors in the same category. Positioning means how consumers rate Magnum in comparison to other ice cream brands such as Amul, Baskin-Robbins, and Mother Dairy. They also happen to be the main competitors of Magnum.

    Magnum’s positioning strategy can only be sustained if it continues to deliver the promised consumer value. The quality and price positioning state that higher prices for higher quality. Magnum’s positioning appeals to stylish people and the customers who associate a premium brand with priceless quality.

    Magnum Ice Cream Innovations Timeline (2017-2022)

    Magnum Timeline
    Magnum Timeline
    Year Innovation
    2017 Introduced cracking chocolate ice cream tubs with packaging that encourages squeezing the tub.
    2018 Launched vegan versions of Classic and Almond Magnums, promising 100% pleasure.
    2019 Debuted the Double range in the US, crafted for ‘multiple layers of decadence’.
    2020 Introduced Magnum Ruby, featuring ruby chocolate made from ruby cocoa beans, pink in color.
    2021 Launched Magnum Double Gold Caramel Billionaire in stick format and tub, under 250 calories.
    2022 Introduced Remixes of Magnum Classics, combining complementary flavors with classic favorites.

    Magnum Marketing Strategy

    Magnum Marketing Strategy
    Magnum Marketing Strategy

    Promotion of Ice-Cream Sticks in an Appealing Way

    Magnum ice-cream sticks are marketed as luxurious indulgences, highlighting their rich flavors and premium ingredients. The brand uses visually stunning advertisements and engaging social media content to create a sense of sophistication and pleasure.

    Promotion of the Dairy-Free Vegan Variety of the Ice Cream

    Magnum promotes its dairy-free vegan options through targeted campaigns that emphasize their delicious taste and creamy texture. Highlighting sustainable, high-quality ingredients, these campaigns appeal to both vegan consumers and those reducing dairy intake.

    Focusing on the Smaller, Elite Section of Society

    Magnum targets a smaller, elite section of society by positioning itself as a luxury brand. This focus on high-end lifestyles and premium experiences appeals to consumers who value quality and exclusivity.

    Clever Segmentation of the Market

    Magnum uses clever market segmentation to cater to diverse consumer needs, targeting groups like young professionals, health-conscious individuals, and luxury seekers. Tailored messaging ensures the brand resonates with a wide audience.

    The Interesting & Engaging Magnum Pleasure Test

    The Magnum Pleasure Test invites consumers to discover their perfect Magnum flavor through a fun, personalized test. This interactive campaign deepens consumer engagement and promotes product variety.

    Mobile Ad Campaign

    Magnum’s mobile ad campaigns utilize rich media ads, interactive content, and location-based targeting to reach consumers on the go. This approach ensures high engagement rates and boosts brand awareness.

    Experiential Marketing

    Magnum brings its luxury image to life through experiential marketing like the Magnum Pleasure Store pop-ups. These stylish spaces turn buying ice cream into a premium experience where customers can taste, explore, and share on social media. With carefully chosen lights, music, and scents, the brand creates a full sensory environment that makes ice cream feel like a luxury treat. This not only excites people in the moment but also builds lasting loyalty to the brand.

    Promotion of Magnum’s Limited Ice Cream Variants

    Magnum creates excitement with limited-edition ice cream variants, encouraging quick purchases before they disappear. These promotions feature innovative flavors and premium ingredients, strengthening the brand’s luxury image.

    Twitter Campaigns with Audience Participation

    Magnum’s Twitter campaigns encourage user participation through contests, branded hashtags, and sharing Magnum moments. This strategy increases brand visibility and builds a loyal online community.

    Celebrity Endorsements

    Jennifer Winget and Kareena Kapoor - Magnum Brand Ambassador
    Jennifer Winget and Kareena Kapoor – Magnum Brand Ambassador

    Collaborating with celebrities like Kareena Kapoor Khan enhances Magnum’s brand appeal and reach. She has been roped in to urge consumers to get #LostinPleasure through a selfie campaign. The month-long contest is asking people to send in their selfies with a Magnum Ice Cream stick in hand, and a creative reason why Magnum gets them lost in pleasure. Recently, Jennifer Winget endorsed Magnum in 2024. Celebrity endorsements add glamour and credibility, attracting fans and boosting brand recognition.

    Magnum SWOT Analysis

    The SWOT analysis of Magnum offers a clear view of the brand’s overall market position, helping to understand the internal and external factors that influence its growth, challenges, and long-term opportunities.

    Magnum Ice Cream SWOT Analysis
    Magnum SWOT Analysis

    Magnum Strengths

    • Use of the finest ingredients
    • Position as the first luxury ice cream brand
    • Adult-focused marketing
    • Exquisite packaging

    Magnum Weaknesses

    • Limited awareness in the US market
    • Concerns about nutrition labeling
    • High costs
    • Competition from Trojan Magnums

    Magnum Opportunities

    • Expanding flavor variety
    • Increasing vendor partnerships
    • Leveraging a year-round market

    Magnum Threats

    • FDA regulations
    • Rise of health-conscious consumers
    • Strong competitors

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    StartupTalkySakshi Jadhav

    Magnum Inbound Strategy

    When Magnum was launched in India in February 2014, the Magnum Pleasure Patrol was an activation executed as part of the launch. Over 2000 people across Mumbai and Pune got to taste Magnum ice cream samples from 22nd February to 24th February 2014. A luxury vehicle visited gourmet cafes, malls, and high-traffic areas with an emcee and a camera crew, capturing people’s reactions after their first bite of Magnum’s ice cream.

    There was another campaign in which people offered their idea of pleasure, be it a day at the spa or unlimited shopping. They were put through the Magnum Pleasure test that required them to choose between Magnum and their idea of pleasure after having tasted some ice cream. Understandably, all resistance failed while Magnum scored on the test.

    Magnum Outbound Strategy

    Magnum’s marketing success is heavily reliant on its outbound strategy, which is evident through its ATL activities and out-of-home campaigns. Since the brand connects with well-traveled people, it is present in Europe, North America, Asia, and Australia. For outbound marketing, Magnum conducts hyper-local activities that can be measured in sales. One such instance is the product launch spike in areas with high footfall.

    Magnum Mobile Campaigns

    The Magnum marketing team came up with a rich media mobile ad campaign that would allow users to tweet from within the mobile ad directly. The mobile ad campaign was part of an all-encompassing marketing strategy that included both Above the Line (ATL) and Below the Line (BTL) executions.

    This ad campaign provided Magnum with a platform to quickly reach a large user base and create awareness. It also got people talking about Magnum through Tweets and pictures, and maximized their participation in the Twitter contest.

    Magnum Social Media for Marketing Campaign

    Magnum came up with a two-phase marketing campaign strategy that promoted the product to the masses in a controlled manner. The first phase offered exclusivity. To prioritize the distribution of the product, the brand asked people to Tweet for limited Magnum Infinity ice creams to be distributed in their city.

    The city with the most Tweets got to try the limited Magnum Infinity first. By doing this, each Tweet represented a chance for a person residing in some city to try the product before everyone else. To sustain excitement and drive sales, Magnum launched the second phase of the campaign, where the consumer’s Tweet earned him or her a chance to go on a trip to London. The person who collected the most points won. One could either Tweet or put up a unique code on Twitter to participate.

    By providing consumers with an interface to Tweet within the ad, the campaign got them talking about the brand and their experience with Magnum Infinity. It helped Magnum connect with the intended audience and generated a buzz among people about Magnum Infinity. The campaign also ensured continuous user engagement and increased the brand recall.

    #NotAvailableInTheMetaverse Magnum Campaign

    This campaign of Unilever for Magnum ice cream launches VR goggles to encourage consumers to indulge in real-life pleasure, highlighting that some sensations can’t be replicated virtually.

    FAQs

    Who is the brand ambassador of Magnum?

    Kareena Kapoor Khan is Magnum’s Brand Ambassador.

    What is Magnum’s Pricing Strategy?

    The quality and price positioning of Magnum state higher price for higher quality. Magnum’s positioning appeals to stylish people and the customers that associate a premium brand with priceless quality.

    What is Magnum’s target market?

    Magnum’s target audience belongs to the 14-45 years age group. It has loyal customers who prefer premium ice cream. The target market of Magnum is the upper niche class.

    Who owns Magnum?

    Magnum is now owned by the British/Dutch company Unilever.

    What is Magnum USP?

    Magnum unique selling point is a Luxury ice cream experience with rich taste, premium ingredients, and indulgent lifestyle appeal.

    What are Magnum ice cream strengths and weaknesses?

    Magnum’s strengths lie in its use of the finest ingredients, its position as the first luxury ice cream brand, its adult-focused marketing, and its elegant packaging. However, it also faces weaknesses such as limited awareness in the US market, concerns over nutrition labeling, high product costs, and brand confusion due to competition from Trojan Magnums.

  • 6 Deadly Mistakes People Tend to Make During an Explainer Video

    Starting a new business means going through hectic schedules and fulfilling all those responsibilities coming with the new beginning. To make people understand your business and its products and services. Apart from advertising or promotional videos, businesses often take the help of explainer videos to describe what the company stand for and about its services to the general public.

    An explainer video is not just a visual storytelling tool of your brand, in fact, it is much more than that. A well-researched, well-illustrated explainer video and perfect video marketing strategy can do a miracle for your brand. So, you need to be extra careful while making an explainer video. While making an explainer video, one needs to keep some points in their mind. The first is the variation of your customer segments, then the purpose of making an explainer video and of course, what is the goal that you want to achieve with the video.

    An explainer has to be made carefully and with details, sometimes while making that explainer videos, people do make mistakes. In this article, we will talk about the mistakes people make, while prepping the explainer videos for their brand.  

    Lack of Research
    Lame and Boring Script
    Visually Mundane
    Long Videos
    Same Videos
    Wrong Marketing Strategy
    Tips to Follow While Making Explainer Video

    Lack of Research

    The first point is, you should identify the people for who you want to make the explainer video. If you want to use it for your customer, the same explainer video probably will not work for your investors. Well, if you are making it for your customers, you have to do research and find out what kind of explainer video style will engage them more with your brand. The problem your customers are facing how it can be solved with your product or service. You need to understand, what your customers actually want. You need to find out how your brand can be interesting to your customers. Once you get a clear idea about your purpose, you are good to go.

    Lame and Boring Script

    The most important part of an explainer video is the script. 60% of your success depends on the script. There are only two strategies: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly unique.

    The former will immerse you into the competition and the latter will write your brand story. People don’t want a boring narrative story, they want something interesting and fun. Your goal is to promote your brand message so, writing a game-changing, ‘to-the-point’ script is not an easy task. The best is to rely on professionals.

    Visually Mundane

    We have walked a long long way from the black and white era. No one is interested in weak visuals. The more glamorous your advertisement is the more your audience grows. The connection between the visuality of the video and your brand message has to be very strong because they depend on each other. A lot of people compromises with quality due to financial problem but the harsh truth is it harms the brand.

    Long Videos

    The most dangerous mistake people make is, trying to say everything to everyone in a single video. Of course, a startup has lots of things to say about themselves but a long 20 minutes explainer video is of no use as it will confuse and bore them. The shorter is the better. Give people a tasty appetizer, entice them, don’t serve a full-size buffet dinner. This strategy will keep them curious enough to click on your call to action button.

    Same Videos

    Another grave mistake is trying to serve all the customers with the same video. Every business has different customer segments with different needs. They are unlikely to be attracted to the same concept. They may bounce back or stay indifferent. The A/B testing of video may be helpful to categorize your customers.

    Wrong Marketing Strategy

    The explainer video is the most powerful marketing tool. An explainer video is worthless if it does not reach the target audience. Like all other powerful tools, the science of video marketing is critical too. 80% of people fail to market their video properly. The easiest strategy is to use it on your most visited web page. But there are lots more facts included in a proper marketing strategy. It varies from one media to another. The marketing strategy you have taken to market your video on Facebook will not be the same as you have taken for youtube. So if you don’t know about video marketing, consult with a professional.

    Tips to Follow While Making Explainer Video

    • The content is the King and the script is the Queen. So, if you want a great explainer video then make sure you have the perfect content built in the script. Get a scriptwriter to do so or get it done yourself.
    • Be very precise with what you want to share with the public and make sure that you present what your company do, using as less words as you can.
    • Point out the benefits of the product in the video, to show people how the products will solve their problems, in actual life.
    • This tip can be a game-changer but hiring a professional voice artist will help in delivering the audio more efficiently to the audience, with more clarity. You can opt for a spokesperson who will speak for the brand on the video on camera as well as off-camera.

    Conclusion

    Videos are a perfect way to capture the attention of your customers. While making an explainer video, one must keep in mind that it has to be creative as well as interesting and full of information but not too long, that it will bore them. Explainer videos help you by providing an idea of your business to your customers.

    FAQs

    What is an explainer video?

    An explainer video is a short film that makes people understand how something works in a short and simple way.

    Are Explainer Videos Effective?

    Explainer videos are quite effective and startups are taking this form of marketing very seriously.

  • Top 5 Advertisement Wars of the Biggest Brands

    The war between the biggest brands has been going on for a long time now. Today, there are dozens of prominent brands in the market and all seeking the same audience at different levels.

    With the increasing competition in the market, every brand is looking for the best advertising strategies for more customer engagement and traffic. The brands often fight with their competitors through the battle of advertising in order to be on the top.

    This advertising battle between the brands often becomes very serious and brands put their all efforts into bullying the other. And the real purpose of advertising begins here only.

    The battles between the brands are happening for over a decade or more and all these are held publicly. The brands have taken numerous precautions and built their marketing strategies absolutely flexible and strong.

    The battles between the brands are always interesting to encounter. And that’s why in this article, we have presented you with the most interesting and intriguing advertising wars between the brands of the decade. Let’s get started!

    Pepsi Vs Coca-Cola
    BMW Vs Audi
    Microsoft Vs Apple
    Dominos Vs Subway
    Progresso Vs Campbell

    Pepsi Vs Coca-Cola

    Pepsi Vs Coca Cola Ad War
    Pepsi Vs Coca Cola Ad War

    What else do we need to satisfy our thirst when we have coke in hand! But here comes a twist, what to choose between the two biggest cold drink brands in the market? Is it Coca-Cola or should we choose Pepsi? Well, we all are familiar with this confusing situation. But it’s not just us, Coca-Cola and Pepsi are the biggest competitors of each other in the market.

    In fact, it’s quite intriguing, both the brands were established in the late 1800s. Coca-Cola was started in 1886 meanwhile, Pepsi was developed in 1893.

    The battle between these two started when Pepsi shot over Coca-Cola with the “Pepsi Challenge” campaign in 1975. In this campaign, Pepsi offered a free taste to the public and those who liked were given more of the soda.

    The brands fought for more than a decade through numerous advertising battles. Finally, in 2011 when Diet Coke kicked off Pepsi from the second biggest coke brand position and gained the position. But of course, first was always Coca-Cola.

    BMW Vs Audi

    BMW Vs Audi Ad War
    BMW Vs Audi Ad War

    The two most luxurious and distinguished car brands, BMW and Audi are the biggest competitors of one another. Audi and BMW have always given tough competition to each other whether it’s a new car model or an award show. These two have never settled!

    The biggest battle between these two was when Audi launched its ‘Your Move, BMW’ Billboard which was later followed by BMW’s “Checkmate” Billboard which was proven to be even bigger than ever. Their battle grew bigger when Audi, with an R8, placed the “Your pawn is no match to our king” billboard next to BMW’s. On this, BMW responded with “Game Over,” with their F1 car.

    This didn’t come to an end and their battle even went on prints. BMW and Audi’s battle is a never-ending chess game between the two solid and biggest car brands.

    Microsoft Vs Apple

    Why left the tech brand war behind? As we are talking about the biggest brand wars, Microsoft Vs Apple is a popular battle. Microsoft has mocked Apple in a series of commercials.

    Steve Jobs, the founder of Apple has never been a fan of Bill Gates and in fact, Apple has been targeting Microsoft for more than four decades now. On that note, you must remember the biggest advertising war, “Hi I am a Mac, and Hi I am a PC” between Microsoft and Apple.

    Apple aired a commercial aimed at Microsoft in 1984, which showed a hammer throwing guy running through the levels of blank-faced people in grey who were looking at a propaganda screen and destroying it with the hammer. This commercial was referring to Microsoft as mild and conformist and Apple as the new advanced disruptor.

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    Dominos Vs Subway

    Soon after Domino’s began its oven-baked sandwiches and started promoting them through advertising, a battle initiated with Subway 2-to-1. Dominos started with a blind taste campaign where they let people taste the sandwich and favour them over Subway 2-to-1 sandwich. This became pretty ugly when the Subway team got offended and sent a cease-and-desist letter to Dominos.

    Domino’s responded in a very interesting manner through an advertisement where Domino’s CEO Dave Brandon acknowledged Subway’s letter by oven baking it in the commercial. This became inactive after a few months.

    Progresso Vs Campbell

    One of the biggest advertising battles started in 2008 between Progresso and Campbell. Campbell is an international industry targeted with an ad campaign, directly at Progresso.

    The campaign claimed that the soups at Progresso comprise a huge amount of MSG which is a flavour enhancer, as compared to that of Campbell’s Select Harvest.

    As a response to this, Progresso stated that Campbell’s soul contains around 95% of MSG which puts adverse effects on our health. Progresso advertised this commercial on a full page in the New York Times.

    The battle between these two continued and reached the high-end product by Campbell which concluded a national taste test campaign that showed around 70% of the total customers prefers its soup over Select Harvest.

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    Conclusion

    With the immensely growing market and industries nowadays, the competition among the brands is becoming tougher and more challenging. Through advertising, the company needs not only to serve the audience but also, entertain them to have better customer engagement. And when it comes to the biggest brands, one needs to look after all the aspects and bring out the best of services and offerings.

    That’s why they are relying on advertising to impress the customers and bring down its competitors. Stay tuned for more updates!

    FAQ

    Which were some of the biggest brand wars?

    Coca-Cola vs. PepsiCo, Burger King vs. McDonald’s, Microsoft vs. Apple, and BMW vs. Audi were some of the biggest advertisement wars.

    What is the battle of the brands?

    Termed as brand wars, big brands often compete with each other for a specific market segment and on the same market share.

    What are some of the biggest brand wars?

    BMW vs Audi, Pepsi vs Coca Cola, McDonald’s vs Burger King and Samsung vs Apple are some of the biggest brand wars.

  • 10 Brand Health Metrics Every Company Should Track

    We all know that our own physical and mental health is important, but did you realize your brand also has a lot of the same components? We’re not talking about just being Happiness or Successful – these values can quickly turn into something less than desirable if left unchecked.

    “What kind?” people might ask; Well, there’s an easy way to find out! Symptoms include low productivity/performance at work (or home) and lacklustre relationships with others, both internally AND externally oriented towards one another.

    So, it is essential that you diagnose your business and make sure that it doesn’t fall ill due to any unforeseen circumstances. Thus, you have to take care of your brand health.

    What Is Brand Health?

    Brand health is about how well your company performs overall. If the brand helps you achieve all of the goals that you have set for yourself, then it’s successful and a healthy one! Healthy brands are those that have a high brand score!

    Why Is Brand Health Important?

    Brand health is important because it can help your company achieve its goals. If the brand provides value and helps you reach all of these objectives, then that would make them successful! And as we know from the previous discussion about how healthy brands are those which have a high brand score – so this means having an effective marketing strategy will always lead towards optimum profitability for any business venture.

    Benefits of knowing your brand health :

    1. To determine what’s working for your branding strategy and what isn’t
    2. Take an honest look at the performance of all elements that make up a cohesive whole.
    3. Identify strengths and weaknesses – This will help you correct any problems before they get out of hand or worse yet, become irreparable!

    Brand Health Metrics Every Company Should Keep a Track Of

    Now that you know what is brand health and why it is important, here are a few brand health metrics that you need to take care of.

    1. Brand Awareness

    When it comes to marketing, brand awareness is a fundamental metric that should never be overlooked. Marketers can track their progress by conducting surveys or extrapolating engagement information from social media platforms.

    The best way for them to get started on this journey toward growing their own value as an organization starts with assessing how easily recognizable they are within consumers’ mindsets and determining if there’s room left under those perceptions (or not).

    Brand Awareness has been shown time after again as being one of the most important factors when deciding who will thrive in today’s marketplace so don’t leave yours behind!

    2. Brand Consideration

    Brand consideration is a great metric of brand health, as it measures how popular you are in comparison to generic or competing brands. You can get this information through surveys and by paying close attention to market share following branded campaigns–marketing that helps your company stand out from competitors!

    3. Brand Association

    This metric is a ranking of how closely your customer base associates you with certain brands. This mapping can help identify competitors and potential partnerships because it outlines who their “brand neighbours” are – meaning that this data could be used in targeting new customers or pairing up with existing ones for cross-marketing opportunities!

    4. Customer Satisfaction

    The customer satisfaction survey is a great way to measure how your customers feel about their experience with you. If they aren’t satisfied, then it’s likely that future purchases won’t be either and may speak negatively of the brand as well!

    5. Brand Perception

    Your brand perception is the first impression your customers have of you. It’s important because it helps them decide if they want to buy from your brand or not.

    There are many ways for people in general communities that allow online surveys like Google Consumer Experience (GCE) which provides data on companies’ behaviours based on these opinions as well feedback collected via smartphone applications available at both iTunes store and Playstore corners respectively.

    6. Brand Salience

    When it comes to building a brand, you need the right tools for measuring your success. Brand salience helps determine if customers will remember and favourable opinion of what makes your brand different from others.

    For example, A quick-service restaurant could ask people in their target audience which restaurants popped into mind when they thought “quick service.” If this was one that consistently came up on lists near or at the top (based on responses), then it is likely pleased with how well it’s doing thus far.

    7. Brand Loyalty

    Brands have always known that there is something special about loyalty. It’s the reason why many companies strive to maintain their customer base, and it can be assessed through methods like brand health surveys or repurchase data.

    8. Brand Sentiment

    With the help of sentiment analysis, marketers can identify how their campaign is shaping overall perceptions for a brand. This information could be tied to ROI as customers who like and trust your company are more likely than ever before in recent history (or perhaps any) to purchase from you regularly on an ongoing basis!

    9. Net Promoter Score

    When it comes to determining a customer’s likelihood of recommending your brand, the Net Promoter Score (NPS) is often used. This metric helps you see whether or not they’re advocates for what yours has going on and how well-loved/known an organization might be in its niche market segmentation terms–whether people would tell others if these were available or good to use.

    10. Brand Equity

    Your brand equity is a measure of how much your company overall means to you, both socially and financially. By generating awareness for the things that matter most in life through promises delivered on time with great quality control over what speaks volumes about who we really want our audience to be – this will increase values which then leads us up towards having even higher metrics than before!

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    Conclusion

    Branding is a strategic process that takes time and effort to develop. If you are looking for the benefits of branding without putting in all this hard work, metrics can help provide an estimate on how successful your strategy was by providing some basic information about its impacts such as traffic or revenue numbers.

    It’s important not only to understand what these numbers mean but also to use them efficiently because if Brand Analytics doesn’t give us enough data then there may be other ways where brands aren’t maximizing value from their brand strategies. So, always take care of your brand metrics and keep monitoring them to make sure your brand is healthy and well-functioning.

    FAQ

    What are brand health metrics?

    Brand health metrics are metrics that help you track the performance of your company.

    What are examples of brand metrics?

    Net Promoter Score, Purchase Intent, Unprompted Brand Recall, Prompted Brand Recall, Brand Uplift, and Share of Voice are some of the examples of brand metrics.

    How do you measure brand metrics?

    Website Traffic, Brand Awareness, Search volume, and Social Media Engagement are metrics you can track to measure brand metrics.

  • Brand Rehab: 7 Powerful Moves to Restore your Brands Tarnished Image

    When you are starting a business, one of the most important things to do is to build up the brand of that business. Your brand is your identity, through this, your customer distinguishes you from other similar businesses out there.

    Now building up the brand name is much more than just giving a cool name or a logo, it is all about building your business reputation and for that, you need to give 110%, maybe much more than that.

    Reputation can be built through different ways, by providing great service, great products and attending the customer’s needs are some of the main ones and it takes a lot of time and hard work.

    Now sometimes there can be some problems, which can arise at any time and tarnish the image of your brand that you have taken so much time to build. It can be a bad product, an action of your business that doesn’t seem right or anything. Nonetheless, we can’t just sit around and ponder about it; we need to do the deed to get our business back on its feet.

    The most important thing while building a brand name is that you need to be preparing for any worst-case scenario and at any time. The brand name can come spiralling down because of a simple mistake and with social media on its top form; it won’t take even a minute to become breaking news, thus spreading like a wildfire.

    In this article, we will give you an insight into powerful marketing moves that can fix your tarnished brand name. Some of the techniques that can fix your brand names are,

    A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well. -Jeff Bezos

    Be Active with Your Values
    Share the Outcome of CSR
    Create a Campaign for Honest Feedback
    Be Responsive to the Problem
    Be Active on Social Media
    Communicate Carefully
    Connect with the People
    FAQ

    Be Active with Your Values

    This is a prime time to collaborate with different charities and follow the particular set of values that your company stands for. Start Corporate Social Responsibility (CSR) if you haven’t already because the actions speak louder than voice.

    So, if by any chance a crisis arises and bad word of mouth goes out, if you stick to your values, your customers will understand that it’s just a wrong way of presenting a situation as your reputation is already a hit with the help of your marketing.

    Share the Outcome of CSR

    When your business is partaking in CSR, it is important to share it with your customers; this will show them that you and your business are responsible to society and its surroundings.

    Sharing does not mean bragging, sharing the results through social media, and letting people know about the achievements of CSR in a humble way.

    Create a Campaign for Honest Feedback

    Your customers are your biggest asset, if they are not happy with your services; your business is bound to get doomed. After the crisis, start creating a campaign that will ask for honest feedback from your customers. This will make them realize that your business is trying its level best to build trust again. The campaign can be held digitally or physically as well. Although digitally, you’ll be able to interact with more people.

    Be Responsive to the Problem

    Don’t try to be defensive and hide the problem, it will only fuel the fire, once it gets revealed because it will. When the problem arises, acknowledge it, be transparent to your customers, and clearly state your response to the world. If you’re wrong, don’t shy away from apologizing.

    Be Active on Social Media

    We are living in a time, where everything is transparent thanks to social media. Be it your products or customer services, if people don’t find it good, they often convey their concerns on social media and present their dissatisfaction.

    Keep an eye on the hashtag of your brand and use social listening tools to understand what truly is cooking. If there is a negative comment, you can easily handle it by responding to it and solving the problem, before it gets out into the front for everyone to judge. Try to control all the conversation that is about your brand.

    Communicate Carefully

    Remember that communication is the key. Social media helps you in engaging your customers with your brand, so when a crisis arises, be careful while responding. The way you convey the message talks a lot about your brand.

    Take your time, if you think there is a need, and then respond but not too much. Your brand name depends on it, one single response can eventually make or break your business.

    Connect with the People

    One thing about humans is that we are bound to make mistakes, what sets us apart is our way to acknowledge it and own up to it. When a mistake took place, apologies properly, and get ready to solve it, instead of being arrogant.

    Express yourself and try to connect with people and understand what they are feeling, communicate with empathy and show your customers that the brand cares about them and not just focusing on making money.

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    Conclusion

    It takes years to build a brand but it takes only minutes to have it crumble down. A business will somehow face a crisis at any point of its lifetime. One needs to be prepared for that and to bring it back to its feet, they need to use the above techniques properly so that the brand can get back its glory once again.

    FAQ

    How do you fix a tarnished brand?

    Communicate carefully, Be active on social media, Acknowledge the problem, and try to connect with the people.

    How do you strengthen a brand name?

    Build a loyal customer base, Build a brand that stands out from the competition, Keep your brand name simple and easy to remember, and monitor your competitors.

    How do you maintain a brand reputation?

    Improve customer satisfaction, Reply positively to negative comments, Focus on providing excellent customer support, and increase employee satisfaction.

  • Brand Archetypes Ultimate Guide: What is it, History, Types, Examples

    When brands are talked about, there comes a person-to-person relatability that exists through various groups or communities. It’s like there’s a bond. Audiences are so attached to this one brand or company that buying from anywhere else, even with many brands coming into the market every day feels uneasy.

    What could it be that makes the audiences feel very close to this brand? What is it about the brands that don’t shake the feeling off of buying from customers? Well, it sure isn’t just a choice or even logical and not spiritual. What could it be then?

    More than 90% of consumers make decisions about brands are based on the subconscious. The love, the sentiments for this “particular brand” is deep-rooted within the psychology and there’s a 95% probability that everyone is seduced by at least one brand. This is where archetypes come into the picture.‌

    What are Brand Archetypes?
    History of Brand Archetypes
    Types of Brand Archetypes
    Purpose of Brand Archetypes
    What Makes Brand Archetypes So Unbelievably Effective?
    Why Should Businesses Use Brand Archetypes?
    FAQs

    What are Brand Archetypes?

    Brand archetypes are a way of presenting a brand which can be a statement, meaning, behaviour, values, and messages that make the brand more relatable and recognized by the target audience. Archetypes build human-like personas that give brands a personality that the audiences who share similar values can relate to and approach.

    Even the unicorns and the most powerful organizations just didn’t reach the top overnight. Perfect use of effective and efficient strategies into crafting the perfect brand image that attracts and sticks with the audiences is what paid them off. When the companies understand how the brand archetypes work and their importance, building brands is a children’s game.

    History of Brand Archetypes

    Brand Archetypes originated with a psychiatrist named Carl Jung, who worked with Sigmund Freud. He was of the thought that every human has fundamental human needs that are both primitive and instinctual. That everyone is of models, values, and behaviours.

    Archetypes are essentially the combination of wants and behaviours. They are the soul of a brand that’s living and makes the audience relate. Understand the audience and make a brand archetype according to it, make and define the brands so good that the audience forms a relationship with a brand and genuinely cares about it. Archetypes instil humanity in the brands’ vision and mission.

    Types of Brand Archetypes

    The archetype framework identifies 12 different Archetypes :

    Innocent

    Brands with innocent archetypes are honest and pure and are driven with a positive personality towards life’s outlook. Innocent archetypes ignore publicity, are simple, and let the audience explore the business.

    Example of Innocent Brand Archetype – Coca-Cola, Volkswagen

    Sage

    These archetypes recognize and celebrate curiosity, wisdom, and knowledge. Sage brands are truthful.

    Example of Sage Brand Archetype – TED

    Outlaw

    Outlaw archetypes are the harbinger of revolution. Brands of these archetypes provide an introduction to alternative lifestyles and challenge the status quo.

    Example of Outlaw Brand Archetype – Harley-Davidson, MTV

    Explorer

    Brands with explorer archetypes have a thirst for ambition and innovation and are always hungry for self-discovery and adventures.

    Example of Explorer Brand Archetype – Jeep, North Face

    Hero

    Hero archetypes come as the saviour of society. These brands are courageous and triumphant and believe in helping everyone achieve their goals, bring positivity and make the whole world a better place.

    Example of Hero Brand Archetype – Nike

    Lover

    Lover archetypes are sensuous and emotive. It’s all about the relationship with the people, different experiences, work, and favourite places. Lover archetypes are luxurious and come as appreciative for the beauty.

    Example of Lover Brand Archetype – Magnum, Nescafe

    Everyman

    These archetypes show signs of connecting with the audiences on a deeper level. Everyman archetypes just want to belong and don’t expect to be outstanding.

    Example of Everyman Brand Archetype – IKEA, eBay

    Jester

    Jester is about having fun, being energetic and living life at the moment. These brands are cheerful.

    Example of Jester Brand Archetype – M&M, Mailchimp

    Caregiver

    These archetypes are selfless and desire to care for others. Such brand archetypes are generous and compassionate.

    Example of Caregiver Brand Archetype – Campbell

    Ruler

    The ruler archetype is driven by the desire for power, control, has a dominant personality, and is a leader.

    Example of Ruler Brand Archetype – Mercedes Benz, Microsoft

    Creator

    Creator brand archetypes make their trends by tapping into the human imagination.

    Example of Creator Brand Archetype – Sony, Pinterest, and YouTube

    Magician

    These archetypes think outside the box and have aims that are even impossible for others.

    Example of Magician Brand Archetype – Disney, Dyson

    Purpose of Brand Archetypes

    Archetypes are essentially human wants and needs that can be tapped into. These archetypes take the sales and marketing ideas and efforts and turn them into something that the audience can connect with and relate to. They support brand-customer interactions and user experience and relationships. Builds trust and makes a good customer base.

    It adapts to customers’ requirements, desires, and urges. Brand archetypes make the customer think that the brand can help them to achieve their aims and help remove the competitors as they make the business think about the why behind it and what could make it unique and apply it. The ideas and concepts are very unique and important for a brand.

    What Makes Brand Archetypes So Unbelievably Effective?

    Archetypes help in establishing identity as a brand. Today’s brands are mostly defined by partnerships and connections between the audience and the brand. They support product innovation and developments and hold powerful marketing and advertising tools allowing the audiences to tap into the brand exclusively and bring the brand alive in the most unimaginable ways. They accurately place the marketing strategies and make branding and marketing more strong and convincing.

    Still, in today’s era, it is not just sufficient to thrive in marketing and communicating what the brands’ services and products provide. To be successful, brands must have an emotional and sentimental connection with the audiences that encourages brand loyalty and a huge client base. The emotionally connected customers tend to spend more than twice on brands as those who aren’t emotionally connected.

    More than 80% of people promote the brands with their loved ones if they are emotionally connected. This is how the emotional connections strengthen the brands’ value and presence over time and are sometimes even passed down to generations.

    Why Should Businesses Use Brand Archetypes?

    When it comes to businesses, the archetypes help the businesses with what they need the most; individuality, differentiation from others, and sustainability. They give a personalized depth to the businesses making them easy to connect with. This is both intriguing and authentic. They bring fresh and innovative ideas and distinctive customer propositions and regularly challenge the status quo. They help audiences connect to brands personas and clear the focus on customers’ needs and requirements, changing the business course from good to best.

    Conclusion

    Brand archetypes help a brand to create a brand identity. Choosing a brand archetype is hard but choosing one will help your brand to create better relationships with your customers. So, This was the ultimate guide to brand archetypes.

    FAQs

    What are the 12 Brand Archetypes?

    The 12 brand archetypes are The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.

    Can a brand have 2 Archetypes?

    Yes, a brand can have 2 brand archetypes if your audiences are different.

    Who made brand Archetypes?

    Carl Jung, a swiss psychiatrist made brand archetypes.

  • How 11 Things Will Change The Way You Choose the Right Graphic Design Agency

    A strong and concise message is what you need to connect with your customers. To increase your sales and connect with your consumers, it is of great importance that you portray your brand and its graphic designer services most effectively an at era of creative circle. If you wish to make a big impact on the audience, you need to have a smart and attractive display of your business that can only happen if you have the right designers with you. In this article, These 6 tips will Change the way you choose the right graphic design agency for your organization. Selecting the best graphics design company amongst pool of graphic designing companies is the most tedious job to do.

    Today, we all are surviving in the cut-throat competition where many businesses are offering similar products and services. The interest your customers will depend on how you show your products and services to them. They will choose you only if you resonate with them. You need to hire an agency that helps you showcase your business more creatively and uniquely. Choosing the right graphic design agency is important because they should be able to understand what your business needs, or what would work best for your business.

    1.Diverse Skills

    When you hire a graphic design agency, make sure that you hire a pool of people who have diverse graphic designing skills. A group with a comprehensive and unique skill set will help you understand the corporate communication better as well as will help your company to deliver catchy content with is rich with inspirational branding and hidden messages in logos.

    2. Past Work Experience – Market Branding

    The only reason why work experience is so valued is that it gives you credibility. While you search on for graphic design agencies, you should ask to see them portfolios and case studies of each of them. Ask for their accolades and achievements in the field. Also, look out for the portfolios that match your industry and business. This will give you a fair idea of how the agency works.

    3. Their Clients

    A good graphic design agency will hide nothing from you. Ask them to share a few client contacts so that you can take feedback and suggestions from them. Also, see if there are any comments, feedback, ratings, and reviews on other social media websites, graphic design forums, etc. this will help you make an image about the agency and might help you in making a decision.

    4. Your Budget- Quotation for branding

    Budget
    Budget

    You must set a budget for a graphic design agency. You need to determine the amount that you want to spend on the brand image, display, and design. Also, it is imperative that you have an understanding of what rates are prevailing in the market and what are the charges offered by other graphic design agencies. You will find plenty of resources on the internet that can help you know the prices for designing logos, websites, social media posts, brochure types or a coffee table book etc.

    5. Speed

    Speed
    Speed

    We all understand that time is money and we want our work to be done as fast as possible. In order to be up to date with what goes on in the market, you need designers who can make posts and content as quickly as they can so that you tap the market first. When you choose the graphic design agency, make sure that you ask their commitment of delivering designs as per your demands.

    6. Quality of Sample- Ask for branding quotes

    While searching for various graphic design agencies, you must ask them for some sample work. What worked for other companies might not work for you. So to check the quality and to be very sure about signing the company make sure that you ask the agency to provide some sample work for your company.

    7. Confidentiality

    One of the conditions you should put forth to the agencies should be that they should ensure 100% confidentiality. The designers cannot divulge critical information about your company to any other clients. Sometimes such third part agencies sell important information to the competitors. You must take a written note about the same while signing the contract. Also, set clear expectations that the designs shouldn’t match with any other competitors as well.

    8. Ideas and Strategies

    Different designers draw inspiration from different websites, books, bands, and artists, but what inspires your graphic design agency is important. It will give you a sense of their style and work. Choose a graphic design agency that can help you discover. The designers and professionals that are going to work for you should have their unique skillset and creativity which they can apply in your brand image. Ask them their plans, strategies, and ideas if they work with you in the future.

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    9. Use of technology

    Technology Based Brochure
    Technology Based Brochure

    Today, graphic designers use tons of software to make designs. When you choose the right agency do enquire about the software they use for designing and editing and check if they are the latest. Software’s like Photoshop, illustrator, coral draw are the common ones used by the designers.

    10. Their Social Media Handles

    Today you can discover a lot by checking out the different social media platforms. Similarly, you can check the personality of the design agency by looking at their social media profiles. If you find their designs and posts to be intriguing, catchy, and appealing then you might think of hiring them. You can discover more about them by reading the comments that people have posted about them. There are many spam agencies too, and you can check this by seeing if they have genuine, active, and maintained social media handles.

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    11. Does it suit your business?

    Don’t you think that it is a very crucial decision when you are in search of choosing the right graphic design agency? It is vital because you give your business image and brand development in the agency’s hands. It is important that the agency is aware of your industry and is well versed in the ups and downs of the industry. If you hire an agency that is not compatible with your business, your philosophy, and business model, and then the agency might work unproductively. So before hiring, you must ensure that the agency and its designing capabilities suit your business.

    To enhance your business success the graphic design company should be able to know your expectations and understand your concerns. The agency should have the willingness to take  your firm to great heights and make your brand name fly high.