Tag: brain training

  • Neuromarketing: How Brands Decode Consumers Mind?

    Marketing is one of the prime things that is needed for the survival of any kind of business. Without marketing, there would be no demand for the goods or services of a business as well as its identity. It gives the brand an option to connect with people. Apart from building the business reputation, marketing also helps in boosting sales of the products and services.

    With time the way of marketing has changed, traditional marketing is not the only one in the industry right now. Digital marketing made its presence known, apart from that another way of marketing that is grabbing the attention of every industry is Neuromarketing. The name sound scientific and in reality it somehow is. In this article, we will talk about what actually is Neuromarketing and its future in our world. So let’s get right into the business.

    “GOODBYE, THE TRADITIONAL MARKETING! HELLO, NEUROMARKETING!”

    -Hedda Martina Sola

    What is Neuromarketing?
    How does Neuromarketing Works?
    Pros And Cons of Neuromarketing
    Examples of Brands That Used Neuromarketing
    Is Neuromarketing The Future Of Marketing?
    FAQ

    What is Neuromarketing?

    Neuromarketing is also known as consumer neuroscience. It mainly studies the brains of consumers and tries to alter their behaviour and decision-making in favour of the businesses products or services. It basically means measuring physiological and neural signals of customers, to understand their motivation, preference, behaviour, and decisions, these help in the development of the products, their pricing, and others.

    Traditional marketing by using surveys and all try to delve into the conscious mind. While neuromarketing tries to enter the subconscious mind that can give accurate results.

    Here neuroscience and cognitive science are used for marketing. It applies neuropsychology in market research and somehow or the other resulted in changing the behaviour of a consumer.

    How does Neuromarketing Works?

    Neuromarketing only works with the help of certain technologies and they are mainly brain scanning technology such as MRIs, facial encoding, sensory marketing, and Electroencephalography also known as EEG. This helps in realizing how the audience‘s brain reacts after watching an ad, a product, and its packaging design. The marketing depart of the business start collecting the results.

    Testing Ads

    They test ads by showing them to people and scientists realize what part of their brain is lighting up. This helps in making them understand what the person is actually feeling.

    Choosing Colors

    Coca Cola Product Colours
    Coca Cola Product Colours

    Colours are deeply related to emotions, so while making products marketing experts ask to research on this matter, so that perfect colour can be used for products to attract the attention of people.

    Product Placement-

    Apple Pricing Strategy
    Apple Pricing Strategy

    Too many products to choose from can make people, so advertisements or presentations must be made in such a way that they would not overwhelm the consumers.


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    Pros And Cons of Neuromarketing

    Pros

    • Neuromarketing research fills in the gaps that are left after traditional marketing research. Plus it helps in understanding the customers better. They get information from people’s facial expressions, eye movements etc.
    • Neuromarketing gets information from the subconscious mind of a customer, so it provides reliable data about what the customers actually want.
    • It has become a value for money as it gives out accurate information regarding the want of customers.

    Cons

    • There are people who believe that Neuromarketing breaks ethics by entering into the human brain and gathering information.
    • To use Neuromarketing specific skills are required, it is not possible for a traditional market researcher to apply neuromarketing research.
    • Privacy can also be a great concern as through, neuromarketing all the data that are derived after scanning the brain can get leaked and can lead to vulnerable situations.

    Examples of Brands That Used Neuromarketing

    To increase their sales and make their presence known in the market, various brands are using neuromarketing nowadays. Some of them are:

    Yahoo

    Yahoo created an ad of 6o seconds using electroencephalogram (EEG) where it can be seen people from around the world are dancing and are having fun. EEG reads the activity of the brain before running the ad on the TV or online. After the ad scored better, it was introduced as a branding campaign.

    Frito-Lay

    Frito-Lay snack used matte-finished packaging for their brand’s snacks. Before launching their product, they did neuro testing, which states that people started reacting positively to the matte finish packaging of their products. Naturally, this results in a drastic increase in the profit of Frito-Lay.

    HP

    One of the most famous brands for electric appliances in their advertisement for phone photo printers used a very emotional topic. The neuromarketing research shows that people reacted empathetically after watching the advertisement. The advertisement helps in producing a hormone called Oxytocin, which resulted in empathizing with people which led to the audience realizing that the brand cares about them.

    Hyundai

    This automotive manufacturing company is very much aware of the power of neuromarketing. Hyundai uses EEG testing of the brain signals of customers to understand what they actually want and what kind do they prefer that leads them to purchase the product. The data collected from EEG testing are used by Hyundai for designing the exterior of their automobiles, which leads to an increase in sales.

    PayPal

    The online payment service uses neuromarketing and attracts customers to use their payment service. They have seen that the USP are able to trigger the brain of their customers, so they made ads that focus on it, which boost the number of customers using their service.

    Cheetos

    Cheetos released an ad that showed a woman putting orange snacks with white clothing in the dryer. The EEG tests showed that people actually liked the ad, whereas a focus group study states the opposite. This shows that people can lie but their subconscious mind cannot.


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    Is Neuromarketing The Future Of Marketing?

    Although not every company has started using neuromarketing as its prime form of marketing but it has a huge potential. Some of the major brands are using this method already. This method is naturally able to read people’s emotions and know what they actually need this leads to companies creating products according to the customer’s choice, which naturally led to a boost in sales of the company. Companies care about making profits, so they will definitely start applying neuromarketing as a way of marketing in the future.

    Conclusion

    With the use of neuromarketing, the future of marketing is changing. Some may feel that it is not ethical and can harm people’s privacy but big brands are already using it in their favour. It is just a matter of time that traditional marketing will go obsolete and neuromarketing will rule every industry

    FAQ

    Is Neuromarketing Illegal?

    No, neuromarketing is not illegal but neuromarketing companies avoid testing kids who are under 18 years old.

    How Do You Become A Neuromarketer?

    You need to have an undergraduate degree in marketing, advertising, or consumer behaviour with a psychology or neuroscience course.

    What companies use Neuromarketing?

    Yahoo, Frito-Lay, HP, Hyundai, PayPal, and Cheetos are some of the companies that used neuromarketing.

  • 7 Simple Steps to Train Your Brain to Multitask Effectively

    Multitasking is a way of doing multiple tasks at the same time. People who think faster usually do multitasking to finish their jobs on time and before the clock hits the desired time. Many offices now prefer someone who can do multitasking to save time and energy.

    So, the question is how to Train Yourself in Doing Multitasking. Multitasking is not easy and not everyone is able to do it. There are those people who can work better when they do their tasks one at a time while others want to finish faster than expected. Multitasking requires quick thinking skills; however, people can train themselves in multitasking. Here are 7 simple steps to Train Yourself in Doing Multitasking.

    Steps to train yourself in doing multitasking
    1. Set the goals
    2. Research the job
    3. Choose tasks carefully
    4. Start as early as possible
    5. Work alternately
    6. Cross-check the tasks
    7. Select those task that are easy to interpret

    Steps to train yourself in doing multitasking

    effective multitasking

    1. Set the goals

    Before venturing into multitasking, the goals need to be recognized and set. It is very important to have goals while multitasking so that time and energy is saved. Also, try to keep evaluating the goals and crossing them off the checklist to make work easier.

    2. Research the job

    Weigh the importance of tasks to know if multitasking is required or not. If the job doesn’t involve urgency and rush then they can be pursued at a later time and multitasking will not be required as some jobs require thorough attention and concentration to be completed. Multitasking won’t be a good option in such cases.

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    3. Choose tasks carefully

    In doing multitasking, make sure that there is prior familiarity with every aspect of the task. Choose routine and known jobs for multitasking. Trying to do multitasking with jobs that are new increases the chance of failure.

    4. Start as early as possible

    It is better to start early when there are too many tasks to be done. Do not wait for the time set for the task to start. The more time one has on hand, the more tasks can be finished.

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    5. Work alternately

    Do not stay on one task only as more jobs can be done when working alternately as long as the track is not lost. However, manage to stay focused on each task individually. Important point on how to Train Yourself in Doing Multitasking.

    6. Cross-check the tasks

    When there are tasks that are no longer relevant or necessary, eliminate them and stick to what is only urgent and important.

    Pros And Cons Of Multitasking
    Imagine it’s Sunday night and you’re on your laptop with few browser windowsopen. Now, your email inbox gets flooded with the tasks unfinished and nowyou’re going to rush things to get it done. These multiple tabs, you keep themswitching; so, in other words, you’re multitasking. > Talking practi…

    7. Select those task that are easy to interpret

    Multitasking is like opening many websites on the browser at the same time. When the first site is still loading its information, you can open another site to save time. Multitasking should also be done the same way.

    It cannot be denied that multitasking requires huge focus but if people practice the above-mentioned points the stress levels can be minimized. Start with small tasks that are easily manageable and gradually move to bigger ones. Small and manageable tasks are easy to familiarize with. Do not try doing tasks that are not related to each other. Unrelated tasks will ruin the workflow and may destroy the work that has been done. Most importantly, do not forget to take a break. It is indeed multitasking but it doesn’t mean that people cannot take a
    break. Practice multitasking to reduce stress levels and increase productivity.

  • Multitasking Affects Productivity and Brain Health

    Multitasking means trying to perform two or more tasks concurrently, which typically leads to repeatedly switching between tasks (i.e., task switching) or leaving one task unfinished to do another. Multitasking seems like a great way to get a lot done at once. The brain works most efficiently when it can focus on a single task for a longer period. Research shows that multitasking, which means performing several tasks at the same time, reduces productivity by as much as 40%. Research has demonstrated that multitasking affects productivity and brain health. If you are doing several different things at once, then you may be what researchers refer to as a “heavy multitasker.” According to several different studies, however, you are probably not as effective as you think you are.

    Multitasking while studying significantly reduces students’ ability to recall information. Performing a second cognitive task while studying reduced students’ ability to remember a list of words by 33 % compared to a control group.

    What multitasking does to your brain

    ‘Social media is nothing but multitasking, with several parallel plots and issues. You might end up reading the news or playing a game recommended by a friend. From the brain’s perspective, social media only increases the load.’

    Effect of Multitasking
    How the Brain Works
    Multitasking Bad for Students
    Multitasking Behaviors
    Multitasking Damages Brain and Career
    Multitasking Lowers IQ
    Media Multitasking
    Tips to Stop Multitasking

    Effect of Multitasking

    According to neuroscientists, our brains aren’t built to do more than one thing at a time. And when we try to multitask, we damage our brains in ways that negatively affect our well-being, mental performance, and productivity.

    • Multitasking can lead to permanent brain damage – Involving the use of media devices, could permanently alter brain structure after a long period of usage.
    • Multitasking reduces efficiency and mental performance – When we toggle between tasks, the process often feels seamless, but in reality, it requires a series of small shifts. It ruins productivity, causes mistakes and impedes creative thought.
    • Multitasking reduces focus and concentration – Multitasking creates a dopamine-addiction feedback loop, effectively rewarding the brain for losing focus and for constantly searching for external stimulation.
    Dopamine-addiction feedback loop
    Dopamine-addiction feedback loop
    • Multitasking could make you dumber – Human information processing is insufficient for attending to multiple input streams and for performing simultaneous tasks. quality focus and attention are required for learning, multitasking hinders our ability to learn and interpret information effectively.
    • Multitasking creates stress and anxiety – Various studies have shown that multitasking increases our brain’s production of cortisol, a hormone that creates stress. Excess cortisol is produced, when we switch between reading and responding to emails.
    • Multitasking kills creativity – Innovative thinking, after all, comes from extended concentration. When you try to multitask, you typically don’t get far enough down.
    • Multitasking could reduce emotional intelligence – Emotional intelligence is a common trait within 90% of top performers in any field. Multitasking could damage the part of the brain — the anterior cingulate cortex — responsible for emotional intelligence. The two key components of emotional intelligence, self and social awareness, could diminish significantly due to multitasking.
    • Multitasking causes overwhelm and burnout – Shift attention from one activity to another causes the prefrontal cortex and striatum to burn up oxygenated glucose, the same fuel they need to stay on task. Multitasking causes the brain to burn so quickly we feel exhausted and disoriented after even a short time.
    • Multitasking leads to stupid decisions – One of the first things we lose is impulse control. Multitasking also hurts decision-making skills.

    Pros And Cons Of Multitasking
    Imagine it’s Sunday night and you’re on your laptop with few browser windowsopen. Now, your email inbox gets flooded with the tasks unfinished and nowyou’re going to rush things to get it done. These multiple tabs, you keep themswitching; so, in other words, you’re multitasking. > Talking practi…

    How the Brain Works

    In the brain, multitasking is managed by executive functions. These control and manage cognitive processes and determine how, when, and in what order certain tasks are performed.

    There are two stages to the executive control process:

    • Goal shifting: Deciding to do one thing instead of another
    • Role activation: This turns off the rules (how the brain completes a given task) for the previous task and turns on the rules for the new task

    So, when you think you are multitasking you are switching your goals and turning the respective rules on and off in rapid succession. The switches are fast (tenths of a second) so you may not notice them, but those delays and the loss of focus can add up.

    Functions of Brain
    Functions of Brain

    Multitasking Bad for Students

    In today’s digital world, students have more and more things competing for their attention, whether it’s checking social media while studying or trying to complete multiple homework assignments at once. A study by Common Sense Media found that half of the teens say they often watch TV or use social media while doing homework, and 60%say they text while doing homework. Multitasking can have several negative effects on learning.

    The negative effect of multitasking on students:

    • A weaker grasp on the information being learned
    • Poor retention of the material students have studied
    • Higher levels of stress and frustration
    • Brain drain from tackling too many tasks at once
    • Distractions leading to more time required to complete each task

    Students can break the habit of multitasking with the following tips:

    • Turn off the cell phone
    • Put away anything that is not needed
    • Use time wisely
    • Stick to a study schedule
    • Block distracting websites
    • Don’t study in front of the television
    • Work in a quiet space

    Multitasking Behaviors

    The prefrontal cortex has been frequently implicated as a brain region that mediates multitasking and the switching processes. Multitasking is commonly shown to impair cognitive performance, as each switch results in a reduction in performance compared to doing one task at a time.

    7 Simple Steps to Train Your Brain to Multitask Effectively
    Multitasking is a way of doing multiple tasks at the same time. Peoplewho think faster usually do multitasking to finish their jobs on time and beforethe clock hits the desired time. Many offices now prefer someone who can domultitasking to save time and energy. So the question is how to Train …

    Multitasking Damages Brain and Career

    Research conducted at Stanford University found that multitasking is less productive than doing a single thing at a time. They found that heavy multitaskers—those who multitask a lot and feel that it boosts their performance—were worse at multitasking than those who like to do a single thing at a time.

    Multitasking reduces your efficiency and performance because your brain can only focus on one thing at a time. When you try to do two things at once, your brain cannot perform both tasks successfully.

    Multitasking Lowers IQ

    Multitasking lowers your IQ. IQ drops of 15 points for multitasking men lowered their scores to the average range of an 8-year-old child. It slows you down and decreases the quality of your work. According to extensive research, multitasking makes you and the people around you measurably less intelligent. When you’re multitasking, you reduce your intelligence, as measured by your ability to comprehend what you’re seeing and hearing.

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    Media Multitasking

    Media and technology are very much important elements of our daily lives, and their use can offer many benefits and rewards. Media multitasking among youth has raised concerns regarding its negative effects on youths’ functioning. Heavy multitaskers perform significantly worse, particularly when the tasks require sustained, goal-oriented attention.

    When we complete all these small actions, such as respond to email, tweet, or check a text, it creates a sense of accomplishment even though little to no critical thinking has taken place and in reality, not much is getting done. Every time a task is completed, our brains release a little dose of dopamine which is a reward hormone generating feelings of happiness and contentment.

    Monotasking vs Multitasking
    Monotasking vs Multitasking

    Tips to Stop Multitasking

    The best way to protect your brain is to practice single-taking. Focus on one thing at a time and take breaks every hour and a half, to regain your energy. Work in a distraction-free environment — keep phones and media devices out of sight.

    • Do important things first in the morning
    • Avoid distractions by getting away from distractions
    • Establish a regular schedule to think long-term
    • Take the real and regular test
    • Schedule time for individual tasks
    • Don’t start your morning by looking at your phone
    • Create a list of daily priorities
    • Be prepared to say no
    • Keep work areas clean and organized
    • Be aware of your multitasking habits
    • Consider apps that block distractions
    • Turn your phone off when you’re not using it
    • Schedule multiple breaks
    • Strengthen your focus