StartupTalky

Tag: bootstrapped startup

  • Hostinger – Success Story of the Employee-Owned Web Hosting Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Hostinger.

    Revenue in the Web Hosting Segment is projected to reach $90.42 billion in 2023. With an annual growth rate (CAGR 2023-2027) of 12.42%, it is expected to reach $144.40 billion by 2027. With the internet and technological advancements, websites have almost become a part and parcel of life. There are over 1.13 billion websites, of which only around one-fifth are active. Over 70% of Small and Medium Businesses have started using websites to exhibit their profile and promote their products.

    Besides the rising needs, a major factor that impacted the growth of websites is the Web Hosting Platforms. A creation that once required immense knowledge of coding was now made in a matter of a few minutes by these companies. Their cheaper and more secure service paved the way for everyone willing to have a website. Hostinger is one such popular web hosting platform.

    Hostinger is a web hosting service platform that helps you to create and maintain websites quickly and in a simplified way. It was established in 2004 in Lithuania. This platform offers various services like shared hosting, cloud hosting, domain registrations, WordPress hosting, etc. Hostinger is one of the largest hosting service providers in the world.

    Hostinger – Company Highlights

    Company Name Hostinger
    Headquarters Kaunas, Lithuania
    Industry Web Hosting
    Founded 2004 (as Hosting Media), 2011 (Renamed as Hostinger)
    Founder Arnas Stuopelis
    Area served Worldwide
    Employees 1000+
    Website Hostinger.in

    Hostinger – About
    Hostinger – Key People and Team
    Hostinger – Startup Story
    Hostinger – Mission and Vision
    Hostinger – Business Model and Revenue Model
    Hostinger – Challenges Faced
    Hostinger – Funding
    Hostinger – Subsidiaries
    Hostinger – Growth
    Hostinger – Competitors
    Hostinger – Awards and Achievements

    About Hostinger

    Hostinger – About

    Hostinger is a web hosting and internet domain registering platform that also provides simple ways to create websites with just a click of a button. This company offers affordable, quick, and secure hosting services to its users. Hostinger is also helping customers with WordPress, Cloud, VPS, Minecraft, and Shared Hostings.

    Hostinger is an employee-owned company that was instituted in 2004. The company is based and headquartered in Kaunas, Lithuania, and has 3 other offices in Vilnius, Yogyakarta, and Florianopolis. Hostinger has over 29 million users around the world with an average of 15,000 new users every day. The company runs its operations in 178 countries to create a simplified platform for users to build websites and grow online.

    Hostinger – Key People and Team

    Arnas Stuopelis - CEO and Chairman, Hostinger
    Arnas Stuopelis – CEO and Chairman, Hostinger

    Hostinger is an employee-owned web hosting company that was established in 2004. An employee-owned company is a term used to refer to companies whose shares are owned by the employees of the same company. The other key people and team members involved in top management are listed below:

    • Arnas Stuopelis – CEO and Chairman
    • Balys Krikščiūnas – Chief Executive Officer (CTO)
    • Antanas Patašius – Chief Technology Officer (CTO)
    • Domantas Beržanskis – Chief Financial Officer (CFO)
    • Gabija Jasiulionytė – Head of People
    • Žygintas Rimkus – Chief Product Officer
    • Daugirdas Jankus – Marketing Head

    Hostinger – Startup Story

    A group of people with the same ideas and goals joined together to create Hostinger. It was initially started with the name Hosting Media in 2004. Their main goal was to make the internet readily available to all people and let them host their websites. They wanted to provide their services for free without limitations.

    With this idea, Hostinger was bootstrapped in 2004. The company started doing well right from the beginning. The initial customers were so pleased by Hostinger’s service and they kept recommending this web hosting platform to their circle of family and friends. This ensured Hostinger’s success in the early days and also helped them grow faster than expected.

    Hostinger – Mission and Vision

    Hostinger’s mission is to create a platform that helps web developers easily create and run websites. It wanted to provide reliable, fast, and stable hosting services for customers. The company has a vision that enables people around the world to explore the power of the internet and capitalize on them to learn and grow.

    Hostinger – Business Model and Revenue Model

    As a web hosting company, Hostinger’s major focus is to provide hosting at a cheaper price with better quality and security. Unlike other competitors who offer many unlimited services for a higher subscription price, Hostinger takes a different path. It avoids unwanted bundling and excess add-ons of plans and services, thus enabling it to provide a low-cost service. The company’s 7 data centers located across the world help it to provide a reliable and quick service for its customers.

    Hostinger generates its revenue through subscription plans. The company offers multiple services in hosting and domain registrations, which have independent pricing plans for each of them. Hostinger also offers a 30-day money-back guarantee for all its plans.

    Hostinger – Challenges Faced

    000webhost, a subsidiary of Hostinger faced a backslash in 2015. A major data breach resulted in the theft of around 13 million customers’ data. The company admitted that the breach was caused by hackers and necessary steps were taken to avoid more leaks. The web host was forced to block access to all customers temporarily and reset their passwords. The platform’s security was further enhanced after this issue and was made even more secure.

    About Zoho – Founders, products, competitors, Funding
    From a humble beginning in a small apartment near Chennai, to a $1 Billion Startup, Read Zoho’s Startup story.
    StartupTalkyMandagiri Praveen Kumar Reddy

    Hostinger – Funding

    In November 2004, a personal company named Hosting Media (today Hostinger) was bootstrapped in Kaunas, Lithuania. The company has survived successfully without raising funds for almost 16 years. Only in April 2021, a private equity company named ConHostinger led by the German entrepreneurs Jochen Berger and Thomas Strohe invested in Hostinger. They purchased approximately 31% of the company’s shares for an undisclosed sum from long-term employees.

    Hostinger – Subsidiaries

    Hostinger’s subsidiaries
    Hostinger’s subsidiaries

    This bootstrapped web hosting platform has established 5 subsidiaries so far. Here is the list of Hostinger’s subsidiaries:

    000webhost

    000webhost is the world’s first free web hosting provider launched by Hostinger in 2007. It offers services like website creation, SSL Certification, and WordPress hosting for free. 000webhost also has paid plans with additional features.

    Hosting24

    Hostinger established Hosting24 in 2008. It is a specialized company in web hosting that uses the popular cPanel platform to host websites. The company’s subscription plans come with the additional benefits of a free domain and SSL Certificate.

    Niagahoster

    This is another web hosting platform set up in Indonesia by Hostinger. Niagahoster was launched in 2013 as part of Hostinger International Ltd. to develop and build the company’s customer base around the country.

    Weblink is based in Brasil and was instigated as a part of the Hostinger group in 2014. This web hosting company offers services like Virtual Private Servers, cloud hosting, and WordPress hosting.

    Zyro

    Zyro was the latest addition to the list of subsidiaries of Hostinger. It was founded in 2019 and is based in Kaunas, Lithuania, the same as the parent company. Its main purpose is to help small businesses enter and succeed in the online world.

    List of Wipro’s Subsidiaries Which You Never Knew About
    Wipro is an Indian conglomerate known for its services like IT services. However, it earns much from its subsidiaries which will surprise you.
    StartupTalkyPV Vyshnavi

    Hostinger – Growth

    Beginning in 2004 as a bootstrapped startup, Hostinger’s journey for over a decade and a half contained more growth and expansion. Reaching from 0 to 29 million users in 17 years was their first achievement. This growth of the company was evident right from the beginning. With 3 offices and 7 global data centers, Hostinger has grown to be one of the largest Web Hosting companies in the world.

    Hostinger started expanding its operations in 2008 by establishing various subsidiaries across the world. These companies helped Hostinger secure a strong customer base in around 178 countries. It took 6 years to reach 1 million users in 2010 and another 4 years to reach 10 million. Now, with over 29 million users, the company’s growth trajectory is showing 2x growth in the past few years. To add a feather to the hat, Hostinger made its way into the annual list of FT 1000’s ranking on Europe’s fastest-growing companies in 2020.

    Hostinger – Competitors

    As the popularity and demand for websites grow, many web hosting platforms have entered the market. Hostinger has got multiple popular competitors offering the same services, at times even surpassing theirs. But when it comes to price, Hostinger offers a better service at an affordable price. Here are some of the top competitors for Hostinger:

    • Bluehost
    • DreamHost
    • HostGator
    • GoDaddy
    • A2 Hosting

    Hostinger – Awards and Achievements

    FinancesOnline, a respectable analytical platform lauded Hostinger as an Outstanding Hosting Service for the year 2021. It also presented them with two prestigious awards on the same occasion. Also in 2018, Hostinger was recognized with awards for Great User Experience and 2018 Rising Star. Hostinger was ranked 890 among the 1000 fastest-growing companies in Europe by Financial Times.

    Conclusion

    Hostinger is a web hosting provider that offers a range of hosting services at affordable prices. They offer shared hosting, Cloud hosting, VPS hosting, and dedicated server hosting. They are known for their user-friendly interface, reliable uptime, and fast loading speeds. They also offer a 30-day money-back guarantee and 24/7 customer support. Overall, Hostinger is a great option for individuals and small businesses looking for affordable and reliable web hosting services.

    FAQs

    What is Hostinger?

    Hostinger is a web hosting and internet domain registering platform that also provides simple ways to create websites with just a click of a button.

    Who are the competitors of Hostinger?

    Some of the top competitors of Hostinger are:

    • Bluehost
    • DreamHost
    • HostGator
    • GoDaddy
    • A2 Hosting

    When was Hostinger founded?

    Hostinger is based in Kaunas, Lithuania, and was established in the year 2004.

    Who is the CEO of Hostinger?

    Balys Krikščiūnas is the CEO of the Hostinger.

    Who owns Hostinger?

    Hostinger is an employee-owned web hosting service platform.

  • Kovai.co – Multi-Product Enterprise SAAS Startup for All Business Needs

    The effects of global pandemic has significant impact on several industries including the technology and software sector. But, it did not slow down growth in the software sector. The growth of enterprise software and SAAS products has been quite good. The expenditure of Information Technology on enterprise software is estimated to reach 672 billion USD in 2022. The Enterprise Software Market is forecast to reach $545m by 2025. SaaS products and enterprise software have become essential in a cutthroat business environment. They provide accessibility, functionality, scalability, and versatility to businesses. Kovai.co is a multi-product company that has a global reach in more than 70 countries. Read to know about Kovai.co products, founders, business model, marketing, and the complete journey of its growth.

    Kovai.co – Company Highlights

    Startup Name Kovai.co
    Headquarters London
    Industry Enterprise Software & SaaS
    Founder Saravana Kumar
    Founded 2011
    Website kovai.co

    Kovai.co – About
    Kovai.co – Founder and Team
    Kovai.co – The Idea and Startup Story
    Kovai.co – Name, Tagline, and Logo
    Kovai.co – Products
    Kovai.co – Business Model and Revenue Model
    Kovai.co – Customer Acquisition
    Kovai.co – Challenges Faced
    Kovai.co – Marketing
    Kovai.co – Growth
    Kovai.co – Acquisitions
    Kovai.co – Competitors
    Kovai.co – Tools Used to Run The Startups
    Kovai.co – Recognition and Achievements

    Kovai.co – About

    Kovai.co is a bootstrapped & profitable multi-product enterprise SaaS company specializing in enterprise integration and knowledge management space based out of Coimbatore, India and London, UK. Kovai.co is a technology partner of choice for many of the world’s leading enterprises to manage and monitor their Microsoft BizTalk and Azure Serverless environments. Kovai.co’s product team consists of thinkers and innovators who are re-defining the way robust Enterprise Software and SaaS products are built.

    Their mission is to create a successful global technology product company out of their home city – Coimbatore. Their vision is to be a SaaS Unicorn within 2030.

    The core value of the company is #TogetherWeGrow. They identify necessities and create opportunities. Enjoy their growth in all aspects and continue the journey to scale.

    Kovai.co – Founder and Team

    Saravana Kumar is the sole founder of Kovai.co ably supported by a leadership team of experts from various domains. The current team size is 240+. They coach and empower people thereby enhancing their performance. They are against command and control. All their leaders are friendly and approachable. They believe in doing the tasks first, get mature, then delegating, and elevate.

    Kovai.co has its offices in London, UK and Coimbatore, India. Saravana Kumar is born and brought up in Coimbatore. He chose to give back to his hometown through his contributions on economic and skills upliftment. Kovai.co under his dynamic leadership has grown organically from a single product to multi product company with over 240 employees majority of them based out of Coimbatore. The company is bootstrapped and has crossed $10 MN ARR in 2020.

    Kovai.co gives opportunities to freshers and expats who wish to come back closer to their hometown. For freshers there is a Kovai.co Connect initiative where in students from different educational institutions are hired as interns and given in-depth classroom & on the job training for a period of 6 months after which they are taken on rolls as full-time employees. Over the last two years the company has trained nearly 100 students under this initiative.

    Kovai.co – The Idea and Startup Story

    Saravana Kumar, Founder & CEO, Kovai.co was a Microsoft BizTalk Server Consultant for 10 years and during that time of building solutions for all their clients, he noticed there were some gaps in the BizTalk Server. He started off by building a solution to fill these gaps more as a passion in the year 2010. He presented the first version of the product to his peers at the MVP conference in the US and received very positive feedback. With the kind of positive feedback, he realized the importance of this solution in the commercial sense and decided to launch as a business. Within the first 2 months he was able to get his first customer all the way from Hongkong with whom he did not have any prior connection. Within the first three years of the launch, he was able to get about 150 customers and hence decided to go into the business full time & hire a team. Until the first three years he was running the company with a small 4-member team from the living room of his residence.

    As the product started to grow both technically and commercially, he built & launched their second product Serverless 360 for managing the Azure platform in the year 2016.

    Sometime in the year 2017 when the team was looking for a knowledge base solution to write and organize all their technical product documentation, they realized that there was not any suitable solution in the market to fit their needs and the ones that were there was very expensive. Thus, Saravana brainstormed with the team and decided to build a solution to solve this business problem there by launching their knowledge base solution Document360 in the year 2018.

    Document360 is a knowledge base platform that is engineered for growing companies. It helps companies to instantly create an online self-service knowledge base for their customers or employees accessed either publicly or privately.

    When the company was growing organically and the opportunity came to set up an engineering & marketing development center in India, back in 2013, Saravana ignored all the counsel from his peers to set up the facility in Bengaluru, Chennai or Hyderabad and started the office in Coimbatore.

    The town Coimbatore was called Kovanputhur (pre independence days) with a shorter version called Kovai. The use of the word Kovai for Coimbatore is still in existence, and it has an emotional attachment to people of Coimbatore.

    Hence when Saravana started the company, he registered the company name as “Kovai Limited” in the UK (in 2009) and “Kovai Systems India Pvt Limited” in India (in 2013). Even though the registered names were Kovai, the company was known as BizTalk360 (the first product) for a long time.

    When the company was going through the re-branding exercise after evolving into a multi-product company, they decided to bring Kovai as the prominent brand name.

    In 2018, they called the company Kovai.co.

    In 2020, with continuous persistence, they managed to acquire the domain Kovai.com owned by its previous owner for nearly 20 years.

    Their mission is to create a successful global technology product company out of their home city – Coimbatore.”

    Kovai.co – Products

    Kovai.co is a multi-product company with 4 different products and over 2000 customers spread across globally in more than 70 countries.

    BizTalk360

    BizTalk360 bundles over 50+ features into one single solution to make BizTalk server monitoring and administration super-efficient and secure. BizTalk360 provides everything enterprises need for BizTalk operations, monitoring, analytics, and more. Operations dashboards, widgets, advanced event viewer, data monitoring dashboards, notification channels, and throttling analyser and new relic integration are some of the features of BizTalk360.

    Serverless360

    Serverless360 is a portal focused on Operations and Support for Microsoft Azure Serverless resources, a Complementary tool to Azure portal in supporting Azure Serverless Application. Enterprises can better manager their business applications through Serverless360 and do end to end tracking on the message flowing through the Serverless Resources, and more.

    Document360

    Document360 is a Knowledge Base platform, engineered for growing companies. Businesses can instantly create an online Self-service knowledge base for your customer & employees (accessed either publicly or privately).

    Cerebrata

    Cerebrata Cerulean provides out of box support for a number of commonly used Azure services. It also provides deep integration with Azure Portal and Azure Cloud Shell to manage other Azure services.

    Kovai.co – Business Model and Revenue Model

    The business model of Kovai.co differs for each of their products based on its respective target audience. For instance any company with BizTalk server are their potential targets.

    For Serverless360, that target is vast – Anyone with Azure resources in their integration platform, can use this application.

    For Document360, this is also a vast adoption platform and basically anyone who needs documentation in SaaS or in On premise model is their target audience.

    Kovai.co – Customer Acquisition

    The first activity they undertook once they got a prototype of the product was to reach out to all their connections (experts from technical writing community, CXOs of companies etc) requesting them to try out the product and share their valuable feedback. The feedback received were evaluated, prioritized, and then passed on to the engineering team for development. Their marketing teams had begun writing blogs on showcasing the use cases of the product thereby generating prospective leads from readers. The sales team would then showcase demos of the product to these prospects and encourage them to take a trial of the product so that they can use it firsthand to understand the value it creates. They were frugal in their approach as they did not want to spend too much money and resources until the first 100 customers were acquired.

    Kovai.co – Challenges Faced

    In any business typically challenges are with people, like core people leaving at wrong times, wrong hires, people you trusted leave and they take away a few of your core members etc. These challenges will continue to remain and it’s the passion the founder has for building products and solving business user problems that drives the startup forward. Its also has the ability to impact so many people’s lives and create something big in the community, especially in Coimbatore which is a tier two city & the founders’ hometown. Moreover, challenges are never permanent. Any adversity that comes your way will subside over time. They have lost some crucial members at critical moments, but if they look back, it’s a short-term pain. There will be struggle for a while but eventually things will turnaround.

    Kovai.co – Marketing

    Content marketing has been the most successful marketing campaign. They write some high quality blogs focusing on multiple use cases of their product and enable their audience to clearly understand the value they will get out of the Kovai.co products.

    Kovai.co – Growth

    The last two years (2020 & 2021) has been a moment of many milestones for us.

    • Kovai.co hired over 175 people during this period
    • They made the first acquisition with Cerebrata in 2020
    • They crossed $10M in ARR in 2020
    • Document360 acquired over 500 customers in a year
    • In 2021 they have focussed on growing their products to the next level in terms of new features, enhancements, acquiring new customers, etc. They also put together a separate team & started working on a new product which will be launched in Q2 of 2022.

    Their medium-term plan is to generate a $30M ARR within the next 3 years and their long-term plan is to be a SaaS Unicorn by 2030.

    Kovai.co – Acquisitions

    Kovai.co acquired Cerebrata in the year 2020.

    Kovai.co – Competitors

    Their enterprise products BizTalk360 & Serverless360 do not really have any prominent competitors.

    The competitors for Document360 are:

    • Bloomfire
    • Helpjuice
    • ProProfs Knowledge base
    • Confluence
    • Help Scout
    • Help Docs

    Kovai.co – Tools Used to Run The Startups

    Microsoft OneNote captures all my to-do lists, ideas, notes, etc. It is a flexible tool – to manage my day-to-day tasks efficiently. Microsoft teams for communication and collaboration within teams. It is one of the powerful tools that helped us get going during the pandemic. Their integration with third-party collaboration tools makes them a very robust tool.

    The team uses Adobe Photoshop extensively for designing dashboards and elements. It is their go-to design tool for image creation and graphic design. Microsoft Azure DevOps practices and tools provide support in building and deploying applications. It offers reliable support during each development lifecycle.

    Kovai.co – Recognition and Achievements

    Kovai.co has won the following awards in the last two years

    1. Bootstrapped SaaS Startup of the year 2021 by SaaSBoomi – a community of SaaS Founders in India
    2. Bootstrap Champ 2021 Award by The Economic Times Startup Awards
    3. Document360 recognized under the SaaS Category as part of Nasscom Emerge 50 Awards.

    FAQs

    What type of company is Kovai.co?

    Kovai.co is an Enterprise Software & SaaS products company.

    Who is the founder of Kovai.co?

    Saravana Kumar is the founder of Kovai.co.

    When was Kovai.co founded?

    Kovai.co was founded in 2011.

    What are the products of Kovai.co?

    Kovai.co has four different products. These are:

    • BizTalk360
    • Serverless360
    • Document360
    • Cerebrata

  • MotionGility Helps Brands with the Best Explainer Videos

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by MotionGility.

    Video marketing is the new trend. An explainer video can do wonders in communicating your product to the target audience clearly and in an interesting way. According to a study conducted by ‘Video Rascal’ (a New York-based company for creating animated marketing videos), 85% of people are more likely to buy a product after seeing the accompanying explainer video. So if you too want to harness this growing love for videos in favour of your business, ‘MotionGility’ is here to assist you in that. ‘MotionGility is an animated explainer video making company that creates professional looking and fascinating explainer videos that will surely give an edge to your business.

    Startup Name MotionGility
    Headquarter Indore
    Co-founders Himanshu Chaturvedi & Komal Kokate
    Sector Animated Video Production
    Founded 2015
    Website motiongility.com
    Parent Organization MotionGility Pvt. Ltd.

    About MotionGility and How it Works
    MotionGility – Target Market
    Founders of MotionGility and team
    How was MotionGility Started
    MotionGility – Name, Tagline and Logo
    MotionGility – Business Model and Revenue Model
    MotionGility – User Acquisition
    MotionGility – Startup Challenges
    MotionGility – Awards & Recognitions
    MotionGility – Future Plans

    About MotionGility and How it Works

    MotionGility provides its clients with the best-animated explainer videos to promote business stories. Animated videos are much more effective when it comes to communicating ideas and emotions as compared to PPTs. In today’s busy life, people are more interested to watch a short and sweet video rather than reading about a product. Besides, From being distributed on WhatsApp, to being uploaded on various platforms, videos can slip in anywhere, helping massively in sales and pitching.

    Video works magic. For example, if TCS or any other MNC has to train its employees, it might opt for methods like PPTs. But PPTs often turn out to be monotonous and somewhat boring. However, videos have a scope of vibrant graphics, and they promise engagement. Similarly, an entrepreneur or marketer might opt for PPT to showcase what s/he has in store but might miss out due to the same factors of PPTs. Complex technologies like Blockchain, AI can also be conveyed to the audience through these easy grasping Animated Explainer Video. Videos solve these problems for everyone and hence turn out to be very effective – MotionGility founders said

    Majorly, MotionGilitys’ product solves the budget problem that occurs while marketing a business or product. They provide cost-effective yet influential and convincing services.

    MotionGility USP is that they craft customized videos that help a business in marketing and generating leads. They provide first-of-a-kind custom-made graphics in the video, which is created by them and not downloaded from anywhere

    MotionGility – Target Market

    India’s video streaming industry is all set to grow at a CAGR of 21.82% to reach Rs. 11,977 crore by 2023. According to a report by global accounting firm PricewaterhouseCoopers (PwC), the over-the-top (OTT) video industry will record the highest growth rate among all segments and drive evolution over the next four years in the overall media and entertainment industry in the country that will rise by 11.28% to reach Rs. 4,51,405 crore.

    Video Production Industry, therefore, is a massive market. MotionGility targets FMCG, technology, hospitality, electronics, lifestyle, and everything possible. The video industry is huge in its form and is spread across platforms like Vimeo, YouTube, and numerous others. India is the fastest-growing entertainment and media market globally and is expected to keep that momentum.

    MotionGility – Founders and team

    Himanshu Chaturvedi and his childhood friend Komal Kokate came together to set up MotionGility in 2015.

    Himanshu graduated from Cambridge University with a Diploma in Animation and a Degree in Education. His love for creating animated videos led him to put his best at work. Currently at MotionGility as the Founder & Director, he leads the production unit.

    Komal holds a Bachelor of Engineering in Computer Science from Acropolis Institute. She looks after requirements and deliverables at MotionGility.

    After college, Komal went on work with an MNC, while Himanshu was working with an animation studio. However, Himanshu soon quit his job due to a lack of space for creativity and increasingly monotonous work. Around the same time, Komal was keen to start her entrepreneurship journey and joined hands with Himanshu to start MotionGility. However, soon due to lack of funds it became hard for them to sustain themselves. Hence, Komal joined CSC and parallelly kept working for MotionGility in her early mornings and late nights. Meanwhile, her father passed away and she decided to quit her job as she wanted to dedicate herself fully to her entrepreneurship journey.

    MotionGility currently has a team of 27 employees, 22 in Indore, 3 in Australia, 2 in the USA. Their work culture is pretty feasible with flexible working hours to relieve their staff of stress. Besides, they also believe in offering the team, recreational activities every Saturday, which energizes the team and boosts efficiency. Every team member at MotionGility is considered and treated as a significant other, and all are very closely knit.

    How was MotionGility Started

    In the year 2015, Himanshu was striving hard to showcase his creativity. He was also working, and he realized that all this is taking a toll on his creativity. That’s when he got an urgent project. Himanshu was ready with it in less than 48 hours, and every video was to be showcased during India vs. South Africa cricket match, held in Indore, in the year 2015. A massive audience witnessed his work, his efforts, and that was the moment, the inspiration for his startup. A subtle push from his childhood friend Komal, who is also the co-founder of the company, made it all possible.

    As Himanshu started working in the video production field, he realized that small companies or businesses that are locally known lack proper marketing channels for their products and services. Besides, their marketing budget is confined to small numbers, unlike the giant/ established companies. Consequently, these local companies hire agencies that barely have a proper setup, for their marketing. Such agencies fail to promote companies and businesses. Rather they contribute to demoting. In order to address this gap, Himanshu came up with the idea of explainer videos. These ideas have been realized as an ideal solution to solve marketing issues.

    Initially, I spoke to Komal, my childhood friend, my sister Hema and a very close friend Rajat. I also discussed the idea with another brother-like mentor Sudhir Sir. All four of them liked the idea and were all set to support me to the core. Komal was working in an MNC then. She helped with the insights of the MNCs that such videos can be used for training purposes. However, one problem that arose was how would the market be convinced for these videos.

    But, a major challenge in the process was to convince the market players about the efficiency of explainer videos. Nevertheless, with a strong conviction, MotionGility emerged to be a successful player in the video production industry. Today besides many small companies, MotionGility is also handling projects for brands like ITC, Harley Davidson, and Airtel.

    MotionGility LOGO

    Since MotionGility is into motion graphics, it justifies the ‘Motion’ part of their brand name, while ‘Gility’ is derived from the word’ ability.’ From there, MotionGility has come into being. The logo has an M and G, which are filled with eye-pleasing colours with a play button that signifies motion/movement.

    MotionGility’s tagline is ‘What we promise we deliver’, and the team is pretty true to that.

    MotionGility – Business Model and Revenue Model

    MotionGility operates in a service-based industry. Their revenue model varies as per the project. They focus more on the requirement of the client and alter things as per that. From gathering the client’s requirements and scriptwriting to delivering the video, MotionGility offers everything. In general, their price range for explainer video varies from 500 USD to 10000 USD.

    MotionGility – User Acquisition

    Initially, Himanshu created videos on the products that were already present in the market. Along with the same, he tagged the audience, and through that, he was able to attract the market towards his videos. The audience was curious to know more, and there he saw a chance to build his portfolio through it.

    Himanshu had a humble beginning where he charged minimal prices from his audience. First, they launched on Youtube along with Freelance platforms and then moved to social media platforms and content marketing, that’s how they got their clients.

    Our strategy was that we focused on the requirement of the market than the requirement of the client. This way, the client was able to draw the audience towards his brand

    MotionGility – Startup Challenges

    Getting the initial clients is always a challenging task. Himanshu and Komal initially had to work free of cost to create a customer base. The second challenge was that they did not have a team. Being a startup getting quality manpower to join them was not easy for the founders. Due to a lack of proper infrastructure, many were not willing to join the company. To solve the issue the company was moved into an office situated at one of the best locations of the city.

    we hired an employee who wasn’t as skilled as we were expecting. We then looked for reasons as to why we weren’t able to convince people to work with us. That’s when we realized that the infrastructure might be a reason.

    MotionGility even had to miss some of its clients due to lack of manpower. This made Himanshu and Komal tie up with different animation institutes that offered them, interns. Himanshu trained these interns and formed a team. Nevertheless, the projects were done by Himanshu so as to retain the high-end quality of the projects, and the company offered its services at a quite low cost to attract customers

    The first strategy I implemented was offering a high-quality video at a lower cost. But, the high quality of the video spoke for itself and left me with a network of more clients. This way I could recover my cost and have a great network in the market. A friend of mine, Rahul, who is also a strategic partner today, has guided me through times.

    MotionGility – Awards & Recognitions

    • Awarded by the Govt of MP (Traffic) with a Recognition Award.
    • MotionGilitys’ story was covered by Cityfeed, a local journal.
    • The journey of MotionGility has been shared on numerous platforms.

    MotionGility – Future Plans

    Currently, MotionGility has also captured Germany and other overseas markets. MotionGility’s strategy remains clever. From a tier 2 city, it delivers a quality worth appreciating in the global market, at lower costs.  In the near future, MotionGility aims to broaden its animation services to TV and more businesses.

    FAQs

    Who founded MotionGility?

    Himanshu Chaturvedi and  Komal Kokate founded MotionGility.

    When was MotionGility founded?

    MotionGility was founded in the year 2015.

    Is MotionGility is an Indian company?

    Yes, MotionGility is an Indian company.

  • Bootstrapped SaaS Startups and Tips for Bootstrapping your Startup

    The concept of bootstrapping a business is nothing new. The term originates from the concept of “pulling yourself up by your own”. In the business world, the term generally refers to: “Financing and growing your business without the need for external assistance in the form of capital investment.”

    In other words, it’s the “I’m doing it my way” approach to building a business. There’s a buzz today in the SaaS universe around bootstrapping. The wind has changed in some way and has spurred some conversation on the topic. That’s why I we bring to you the 5 best tips for bootstrapping your Startup.

    Venture capital funding is at an all-time high in India. In 2017, Indian companies received VC/private equity funding to the tune of $17.6 billion, with Japan’s Softbank investing nearly a quarter of that amount in Flipkart, Paytm, and OYO.

    It would appear as if nearly every tech-based start-up is backed by VC funds these days and if you want to make it to the big leagues, you need VC money. But a closer look reveals that this claim is not quite true. Bootstrapping may not only be a viable alternative to VC funding, but it might also actually be your ticket to startup success. So, take a look at the 7 bootstrapped SaaS startups who successfully secured bootstrapping.

    5 Best Tips for Bootstrapping your Startup
    List of 7 Successful Bootstrapped Startups in India
    FAQ

    5 Best Tips for Bootstrapping your Startup

    1. Identify What Kind Of SaaS You Are

    There are two major SaaS sales models:

    Low-Touch and High-Touch sales model –

    Low-touch

    Low-touch SaaS is about volume.

    • Your product costs $10 to $500 per month
    • People need very little interaction with your team to become customers
    • Your landing page call-to-action is “Sign up for a free trial”
    • Your primary growth channel is marketing

    High-touch

    High-touch SaaS is about building a sales engine.

    • Your product costs about $6k per year
    • People talk to your sales team to learn about and purchase your product
    • Your landing page call-to-action is “Request a demo”
    • Your primary growth channel is sales

    The reason you should pick one is that it focuses on you. If you sell to a specific type of customer, in a specific way, it simplifies everything. Which features you build, how your pricing works, what you optimize your landing page for and more. Rather than doing alright at both, you can be excellent at one. Startups don’t win by being alright, they win by being excellent.

    2. Simplify Everything

    You can simplify more than just your sales model. You should strive to simplify everything your users interact with. From the top of the sales funnel to the bottom: your content, ads, landing page, pricing, onboarding, product, and more. People are busy. They have short attention spans.

    They’re constantly being targeted by thousands of corporate agendas. If you make something the slightest bit difficult, they won’t take the time to figure it out. They’ll drop off. They’ll stop reading your blog post. They’ll close your landing page. They’ll quit using your product.

    But if you make it easy, they’re far more likely to engage. And they’ll remember that “Yeah, this is easy to use”. In the early days, you need loyal fans. You need people to love your company, otherwise, growth will be an eternal grind.

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    3. Narrow Your Target Audience

    More customers = More money = Doing better. Right?
    Wrong. The problem is that it makes your product and messaging unfocused. Consumer or customers need different features than SaaS customers. They also resonate with different messaging on the landing pages and in products. The consumer customers end up churning more.

    It turns out that feedback is more valuable to SaaS companies because it drives revenue. Of course, hindsight is always 50-50. If you don’t know who your target audience should be, you don’t understand your users well enough. Get out of your office and talk to them.

    How to Bootstrap your Business?

    4. Ruthlessly Manage Your Time

    In a start-up, there’s an endless list of things you could spend your time doing. How do you most efficiently spend your time? The worst part is that many activities feel productive but really aren’t. Take email, for example. If every time you get an email, you drop what you’re doing to deal with it, you’ll spend your entire day on email. Obviously, falling behind is a problem, but you can dedicate chunks of time to work through it. Context switches are expensive.

    Another culprit is building features that aren’t mission-critical. Sometimes a customer asks for a feature, and it’s tempting to say “we’ll have it done today”. We’ve done this many times. We want to impress people and deliver value as fast as possible. It feels right, but you will end up building a lot of features that aren’t useful to many people. This isn’t an efficient use of time. It’s much better to pick one high-level strategy, and patiently execute it.

    The best way to solve this is to set measurable goals. What is your team trying to accomplish this year, half, quarter, and month? What must be done to hit these goals? What can I work on today that will move the needle the most? Thinking this way helps you make unbiased decisions about how to spend your time. Otherwise, you’re just acting in the heat of the moment: inefficiently.

    5. Be Helpful

    On top of these things, remember that you are in the business of helping people. People buy your product because it solves their problems. The more you can get in the mindset of helping others, the better your company will do.

    Validate your SaaS idea before building MVP
    The best way to validate a SaaS [https://startuptalky.com/tag/saas/]idea beforebuilding an MVP is to have the problem that you are solving for. Especially inSaaS, because you aren’t looking to create another entertainment platform, butinstead solve a business need for a customer[https://startuptalky.com/tag/customer-satisfaction/…
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    List of 7 Successful Bootstrapped Startups in India

    Now, let’s look at some of the startups that were successfully bootstrapped.

    1. Zoho: The operating system for business

    Zoho takes its love for small businesses to the next level with its smart software offering. It is also considered, one of the best CRM for SaaS startups. The company enjoys a worldwide user base of 15 million and has over 33 products that help you achieve your sales & marketing, support, finance, and recruitment needs with a deep focus on business.

    Zoho CRM
    Zoho CRM

    The company’s flagship product Zoho CRM is pitted as India’s answer to the behemoth grandpa of SaaS – Salesforce.com and emerges a clear winner in terms of price comparison with the latter. Founded in 1996 by Sridhar Vembu and Tony Thomas. Their team size is more than 2,500 and they are based out of Chennai.

    2. Hotjar: All-in-one Analytics & Feedback

    Hotjar is a new, powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the “big picture” of how to improve your site’s user experience and performance/conversion rates. Hotjar is one of the best-bootstrapped saas companies.

    hotjar heatmap
    Hotjar Heatmap

    Founded in 2014 by David Darmanin & Erik Näslund, their team size is more than 100 and they are based out of St Julian’s, Malta.

    3. Agile CRM: Built with love for small businesses

    Agile CRM is a Sales and Marketing CRM for small and medium businesses. It’s complete with everything, from web pop-ups and email templates to advanced sales and marketing automation; and is designed to help small businesses sell and market like the Fortune 500, at a fraction of the cost.

    Agile CRM is trusted by over 7,000 customers and fills in the space of a killer combo of CRM and Marketing Automation. Agile CRM is one of the best bootstrapped SaaS companies.

    Agile CRM
    Agile CRM

    Founded in 2013 by serial entrepreneur Manohar Chapalamadugu. Their team size is 70, and they are based out of Hyderabad.

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    4. Aweber: Simple, Personalized Email Marketing and Automation

    AWeber is an email marketing and automation platform – but they’re a bit different than the other services out there. They’re built for time-strapped content creators, small business owners, and entrepreneurs.

    You’ll get access to easy-to-use automation tools to launch automated email sequences, tag and segment subscribers based on their behavior, send remarkable one-time promotional emails or newsletters, and track your success.

    AWeber dashboard
    AWeber dashboard

    Founded in 1998 by Tom Kulzer. Their team size is more than 100 and they are growing. They are based out of Pennsylvania, US.

    5. FusionCharts: The most comprehensive JavaScript charting library

    FusionCharts is a software provider of data visualization products (JavaScript Charts, Maps, Widgets, and Dashboards). The company has the most comprehensive JavaScript charting library, with over 90 charts and 1,000 maps, and is loved by 24,000 customers in 120 countries. FusionCharts is one of the best-bootstrapped saas companies.

    Graphs by Fusioncharts
    Graphs by Fusioncharts

    Founded in 2001 by 16-year-old Pallav Nadhani. Their team size is more than 100 and they are based out of Kolkata.

    6. Kayako: Taking the helpdesk a long way

    Kayako is a customer service software that scales with your business and makes it easy to deliver an unrivaled customer support experience. Today, Kayako is the leading multi-channel help desk that helps over 10,000 businesses to delight millions of their global customers.

    Kayako
    Kayako

    Founded in 2001 by Varun Shoor. Their team size is more than 150 and they began their operations from Jalandhar.

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    7. Kookoo: Communication in the cloud

    KooKoo is an interface between your web application and the caller. It takes phone commands from you and executes them on your behalf to the caller. KooKoo rightly fills the gaps of lack of time, manpower, and inefficiency of the current communication setup and minimizes the loss of business.

    KooKoo is a product of Ozonetel, which was founded in 2007 by Murthy Chintalapati, a serial technology entrepreneur, and Atul Sharma, a product architect. Their team size is more than 100 and they are based out of Hyderabad.

    Conclusion

    So, these were some of the famous successfully bootstrapped companies. Bootstrapping may not only be a viable alternative to VC funding, but it might also actually be your ticket to startup success. Let us know your views on bootstrapping SaaS startups in the comments section below.

    FAQ

    What are examples of SaaS?

    Examples of SaaS companies are BigCommerce, Google Apps, Salesforce, Dropbox, MailChimp, ZenDesk, DocuSign, Slack, Hubspot.

    What is SaaS model?

    SaaS is a method of software delivery that allows data to be accessed from any device with an internet connection and a web browser.

    What is an example of bootstrapping?

    An entrepreneur who risks their own money as an initial source of venture capital is bootstrapping. For example, someone who starts a business using $100,000 of their own money is bootstrapping.

  • Magneto CleanTech Success Story: India’s Best Air Sanitization Solution!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Magneto CleanTech.

    Magneto CleanTech’s flagship product is the Magneto Central Air Cleaner (MCAC)— a high-efficiency ISO-certified air purification solution that not just absorbs all kinds of viruses (including SARS-Cov-2 where coronavirus belongs) and bacteria from the air, but also destroys them ensuring no further proliferation. Magneto solutions provide a 99% elimination of viruses and bacteria from any indoor environment including residential, commercial, or industrial applications.

    Founded by Himanshu and Bhanu Agarwal in 2017, Magneto claims brands like Apple, Google, Nokia, Uber, Taj Group of hotels among others as its clients. The entire team at Magneto holds a vision to make clean air accessible to everyone. Let’s see how Magneto CleanTech is going to make that happen!

    StartupTalky interviewed Mr. Himanshu Agarwal (Founder & CEO, Magneto CleanTech) to get insights on the startup story and growth hacks of the company. In this article you’ll discover how Magneto started, its business model, how Magneto works, funding, growth, future plans, and more.

    Magneto – Company Highlights

    Startup Name Magneto CleanTech
    Founders Himanshu Agarwal (CEO), Bhanu Agarwal
    Headquarters New Delhi
    Industry Cleantech
    Website magneto.in

    Magneto CleanTech – About and Vision
    Magneto CleanTech – Industry Details
    How Magneto CleanTech Started
    Magneto CleanTech – Product & How it Works
    Magneto CleanTech – Founders and Team
    Magneto CleanTech – Business Model & Revenue Model
    Magneto CleanTech – Launch & Marketing Strategy
    Magneto CleanTech – Challenges Faced
    Magneto CleanTech – Growth
    Magneto CleanTech – Funding
    Magneto CleanTech – Advisors/Mentors
    Magneto CleanTech – Competitor
    Magneto CleanTech – Recognition & Achievements
    Magneto CleanTech – Future Plans
    Magneto CleanTech – FAQs

    Magneto CleanTech – About and Vision

    Magneto CleanTech is India’s 1st and only provider of an entire range of certified and patented air sanitization solutions that can eliminate all kinds of viruses (including SARS-Cov-2 where coronavirus belongs), microbes, and pollutants from the indoor air. Magneto solutions provide a 99% elimination of viruses and bacteria from any indoor environment including residential, commercial, or industrial applications.

    It provides design, engineer, and manufacture central air-purification and air sanitization solutions powered by advanced technologies that destroy nanoscopic microbes and pollutants, including PM 2.5, PM 1.0, bacteria, and even viruses from the indoor air. Magneto’s chief product is the Magneto Central Air Cleaner (MCAC), a high-efficiency ISO certified air purification solution that not just absorbs all kinds of viruses and bacteria from the air, but also destroys them ensuring no further proliferation.

    Magneto CleanTech Logo

    Magneto’s vision is to make clean air accessible to everyone, whether in homes, offices, or buildings. Magneto drives innovation built on strong research fundamentals while ensuring that its products adhere to rigorous standards of safety and quality. Through a deep understanding of the needs of a developing economy and collaboration with researchers across the world, Magneto delivers products that solve customer problems in a data-driven way, making clean air quantified and visible.

    Magneto CleanTech – Industry Details

    Any air-conditioned indoor space is a potential customer for Magneto CleanTech including homes, commercial spaces such as malls, movie theatres, residential complexes, hotels, hospitals, schools, restaurants, fitness centers, etc. It caters to residential, commercial, and industrial spaces. The products have been adopted by some of the largest brands in India such as Google, Apple, Uber, BMW, Airbus, Nokia, Jindal Group, Taj Hotels, Oberois, PGI Chandigarh Hospital, Godrej Properties, and DLF, to name a few.

    The Indian air purification market is expected to grow at a CAGR of over 27% in the next five years. While the current penetration of air purifiers on average is less than 5% in India, the potential of business growth looks a lot higher than projected. Given the current dynamics, different segments will grow disproportionately as far as air purification is concerned. For example, the healthcare and hospitality industries might become the early adopters of high-efficiency air sanitization technology, while residential applications will grow a little later. Magneto has enjoyed a CAGR of over 60% in the last three years.

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    How Magneto CleanTech Started

    Starting in early 2013, Himanshu recognized the growing need for improved air quality in India and began investing in the research and development of IAQ solutions. After numerous cycles of product development, the founders were able to conceive a product line specifically designed for the Indian environmental conditions in collaboration with international, core-technology providers, making it available at a price point that is viable for developing countries like India for mass adoption. This led to the birth of Magneto Cleantech in 2018. Recently, the company has seen tremendous growth in this segment and has gained great market traction.

    Magneto CleanTech – Product & How it Works

    Magneto CleanTech’s flagship product is the Magneto Central Air Cleaner (MCAC)— a high-efficiency ISO-certified air purification solution that not just absorbs all kinds of viruses and bacteria from the air, but also destroys them ensuring no further proliferation. Its patented ‘Trap and Kill’ technology is Magneto’s key strength and it follows a three-fold process. Magneto Central Air Cleaner works on a three-stage process. Unlike traditional air filtration, MCAC kills trapped microorganisms instead of letting them grow:

    • Impingement: Particles up to 10 microns in size are trapped.
    • Polarisation: All particulate matter and microorganisms, including viruses, when passed through this layer get charged and start getting coagulated.
    • Agglomeration: All the charged particles are trapped. The viruses and bacteria are killed and only pure and sanitized air is delivered back.

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    Magneto CleanTech – Founders and Team

    Himanshu Agarwal and Bhanu Agarwal are the founders of Magneto CleanTech.

    Magneto CleanTech Founder
    Himanshu Agarwal -Founder and CEO of Magneto

    Headquartered in Delhi, Magneto has over 60 employees now. Its production unit is also based in Delhi. While a startup, the work culture at Magneto is more of an enterprise because it is committed to providing the best value to its customers in terms of not just product, but also service and customer care. The startup is constantly hiring professionals across business segments including engineering, sales, marketing, etc. People with an HVAC background who understand the technology and can serve its customers well are key.

    Magneto CleanTech – Business Model & Revenue Model

    Magneto’s direct business model has been focusing on the commercial air purification segment so far. Its product design, manufacturing, and installation have been in-house. Some of the largest brands in India have installed Magneto air purification solutions integrated with their central air-conditioning systems.

    The company has started developing a dealer network across India only since last year (2020). Magneto is committed to providing complete support to its channel partners, and the startup expects that part of the business to grow in double digits YoY. The partner network is mainly focused on the consumer market for its Split and Cassette AC solutions.

    Magneto CleanTech – Launch & Marketing Strategy

    Magneto CleanTech was founded based on over 30-years of combined experience of the founders and key stakeholders. They already had a very strong network in the industry, which is where the company started from. Magneto started marketing its products commercially only in 2019 to expand across verticals and geographies.

    Making clean air visible was a core part of its marketing and product strategy. Magneto initially started with an air purification product line, but quickly realized the importance of having air quality monitoring in its portfolio. By offering visibly clean air, the startup was able to give customers confidence in its systems in real-time applications. This became a critical piece of Magneto CleanTech’s marketing strategy, and the entire industry followed suit soon after.

    Magneto CleanTech – Challenges Faced

    One of the biggest challenges was finding a technology that could work in heavy air pollution settings of India with a low operating cost.

    When Magneto first entered the market, a big customer pain point was that the traditional media filter-based purification solutions had a high recurring cost, requiring filter replacement every 3 months in the heavy pollution load of metro cities. Devising a solution that could be reused without any consumables, drove the team to research alternative forms of air purification. Additionally, they recognized that in the context of India, airborne infectious diseases were already a big epidemic, especially with Tuberculosis. This drove the team to research technologies that holistically cleaned air, beyond just PM 2.5 and PM 10 to eliminate microbial contaminants as well. They spent over 5 years working and prototyping with different technologies that could satisfy these considerations before the team landed on the Magneto Central Air Cleaner product.

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    Magneto CleanTech – Growth

    Magneto has provided its marque solutions to some of the largest brands across industries in India including Apple, Google, Nokia, Uber, Taj Group of hotels, PGI Hospital, Chandigarh, Medanta hospital, IFCCO, RBI, Raheja, Godrej housing, to name a few.

    Its vision, however, is to make clean air accessible to everyone. The team understands the unique challenges posed in India and looks to invent solutions that will improve human lives across the nation and the world. In the next couple of years, Magneto will focus on residential applications like Split & Cassette ACs and is planning to expand the dealer network to reach mass consumers across India.

    Magneto CleanTech – Funding

    Magneto CleanTech is a bootstrapped startup. As stated by the founder of Magneto, Mr. Himanshu Agarwal, the startup has over $1.6 Mn poured in.

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    Magneto CleanTech – Advisors/Mentors

    Mentor: Arun Seth, Chairman, NASSCOM Foundation

    Magneto CleanTech – Competitor

    Magneto CleanTech considers Honeywell as its major competitor.

    Magneto CleanTech – Recognition & Achievements

    • CBRE Nasscom Finalist – 2018
    • CII, GreenPro – 2018
    • iNFHRA Clean Air Award Winner – 2020
    • Royal Academy of Engineering, UK with IIT-M, Queen’s University UK, Grant Winner – 2021
    Magneto

    Magneto CleanTech – Future Plans

    Magneto CleanTech is committed to its vision of providing clean and safe air to every individual in developing countries like India. For this, it will continue to invest in R&D and develop products for larger applications, including industrial (manufacturing plants, energy sites, warehouses, etc.), transport (railways, bus, airways, cars), and also enterprise solutions with independent equipment that can cover larger non-air-conditioned areas for places like schools, hostels, old age homes, animal shelters, etc.

    Magneto CleanTech – FAQs

    What is Magneto CleanTech?

    Magneto CleanTech is India’s 1st and only provider of an entire range of certified and patented air sanitization solutions that can eliminate all kinds of viruses (including SARS-Cov-2 where coronavirus belongs), microbes, and pollutants from the indoor air.

    How is Magneto CleanTech different?

    The patented ‘Trap and Kill’ technology is Magneto’s key strength and it follows a three-fold process. Magneto Central Air Cleaner works on a three-stage process. Unlike traditional air filtration, MCAC kills trapped microorganisms instead of letting them grow.

    Is Magneto an Indian Startup?

    Yes. Magneto is an Indian Startup headquartered in New Delhi.

    Who is the founder of Magneto?

    Magneto CleanTech was founded in 2017 by Himanshu Agarwal and Bhanu Agarwal.

  • Tea Bro: India’s first Pre-Brewed Tea Liquid Decoction

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Tea Bro.

    As per the Tea Board of India [Guwahati Tea Auction Centre], the Indian Tea industry is a massive $33bn market. With a vision to bring innovation to the way people consume tea, Kartic Sharma founded Tea Bro in 2021. Tea Bro manufactures and sells India’s first Pre-Brewed Tea Liquid Decoction (An Instant Tea offering).

    StartupTalky interviewed Mr. Kartic to get insights on the startup story and roadmap of the organization. In this article, you’ll discover how Tea Bro was started, its business model, future plans, and more.  

    Tea Bro – Company Highlights

    Startup Name Tea Bro
    Founder Kartic Sharma
    Headquarters Gurugram
    Founded 2021
    Industry Food & Beverage (Tea)

    Tea Bro – About and Vision
    Tea Bro – Industry Details
    Tea Bro – Idea and Inspiration
    Tea Bro – Product and USP
    Tea Bro – Founder
    Tea Bro – Name Meaning and Logo
    Tea Bro – Business Model
    Tea Bro – Launch
    Tea Bro – Challenges Faced
    Tea Bro – Funding
    Tea Bro – Competitors
    Tea Bro – Recognition
    Tea Bro – FAQs

    Tea Bro – About and Vision

    Tea Bro manufactures and sells India’s first Pre-Brewed Tea Liquid Decoction (A Instant Tea offering). They are Tea Farmers from Assam and control the entire supply chain of Tea from Farm to Cup.

    Tea Bro is a startup with a clear mission to – “To serve high-quality Instant Tea to the Tea loving nation”. This patent-pending product is a ‘Ready to Drink’ Tea which is pre-brewed to perfection from the finest Assam Teas with love and care. Just add Tea Bro to a cup of hot water and Done! Your cup of tea is ready in 5 sec. Enjoy the perfectly balanced Milk Tea (in 5 Exotic Indian Flavours), Instantly!

    Short Term Vision – a) To serve high-quality Tea (Instantly) to its Tea loving nation. b) To bring in innovation in the Tea industry and the way high-quality tea is farmed, processed, blended, and served.

    Long Term Vision – a) India-wide distribution channel (online and offline). b) Sales abroad for its tea offering.

    Tea Bro – Industry Details

    1. Tea in India is a USD 33Bn dollar market. Indians last year consumer 110Mn kgs of tea per year.
    2. Tea is the second most drunk beverage in India after water.
    3. The Instant Tea market is the only sector in India that is on the rise.

    (Source: Tea Board of India, Guwahati Tea Auction Centre)

    In the next 5 years:

    1. With rapid urbanization and essentially people having less time to do the daily chores themselves, Kartic (Founder, Tea Bro) believes that Instant Tea will be a very common phenomenon in most of the household. If you see markets like the USA, which is a fairly urbanized market – has more demand for instant offerings (tea, coffee, soda) than the actual ones.
    2. In the next 5 years, the Instant Tea market should at least make up about 15% to 20% of the Tea consumption in India.

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    Tea Bro – Idea and Inspiration

    Kartic is from Assam and his family has been involved in the Tea industry for over 3 generations. They have seen the industry closely for the last 38 years and have realized that there has been very little improvement/innovation. Moreover, the way people consumed tea has also been the same for over 50 years now. A TeaBag was also introduced to the world about 40 years back. The last innovation in which Instant Tea was offered was ‘Powdered Instant Tea’, which was made by a process called Spray Drying.

    They found that there was no way in which companies were able to offer good quality tea in a ReadyToDrink manner. That’s when it struck that he can do something to solve this problem. After months of R&D, they came up with Tea Bro. This patent-pending product is a ‘Ready to Drink’ Tea which is pre-brewed to perfection from the finest Assam Teas with love and care. Just add TeaBro to a cup of hot water and Done! Your cup of tea is ready in 5 sec. Enjoy the perfectly balanced Milk Tea (in 5 Exotic Indian Flavours), Instantly!

    They’ve had tremendous responses from Tea connoisseurs and Tea blenders and tasters about its high quality and Tea innovation. In the last 2 months, since the startup has been live, the market response (where ever Tea Bro is present) has been encouraging.

    Tea Bro – Product and USP

    Tea Bro’s patent-pending product is a ‘Ready to Drink’ Tea which is pre-brewed to perfection from the finest Assam Teas with love and care.

    TeaBro
    TeaBro Products

    How does the product work?

    Just add Tea Bro to a cup of hot water and Done! Your cup of tea is ready in 5 sec. Enjoy the perfectly balanced Milk Tea (in 5 Exotic Indian Flavours), Instantly!

    What problem is Tea Bro intending to Solve?

    • TeaBags – In using TeaBags the process of brewing is never complete. By the time brewing is complete the temperature of the water goes down. Therefore, there is never a good tea drinking experience with tea bags.
    • Premixes are easy to use but lack the quality of the cup. Premixes are made by a process called Spray Drying. Tea is only spray-dried at or above temperatures of 180C. At this temperature range, all the constituents of Tea (its flavors, aroma, enzymes, polyphenols, etc) are all burnt off. Therefore, essentially Premixes have more of a punch of masalas rather than tea.

    USP of Tea Bro

    Tea Bro is a new category in the instant Tea market. It manufactures and sells India’s first ‘Pre-Brewed Tea Liquid’. This patent-pending product is a ‘Ready to Drink’ Tea which is pre-brewed to perfection from the finest Assam Teas with love and care.

    Tea Bro – Founder

    Kartic Sharma is the founder of Tea Bro. Being an engineering & management graduate from the University of British Columbia, Canada, Kartic has been associated with companies like Accenture, Invest India, and Delhivery before founding Tea Bro.

    The word ‘BRO’, is used very often in urban and rural India now. Even if a person does not know English very well, would know the meaning of this word. Kartic wanted to have the name of the company which is most relatable to the masses. Tea is and will be its main product always. Hence Tea Bro.

    Tea Bro Logo

    Tea Bro – Business Model

    Business Model of Tea Bro –

    • Sales (Online + Offline)
    • Institutional Sales (hotels, offices, flights, trains, Indian army, etc)

    Tea Bro – Launch

    • Channels – Tea Bro did pop-up kiosk across Gurgaon (in apartments, offices, co-working spaces, events, etc). This helped people to get introduced to its concept and innovation
    • Online sales have been working well for the startup for now
    • Tea Bro got an institutional Purchase Order from a large office and a hotel
    • Instagram Reels have been very helpful to get a large reach for Tea Bro

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    Tea Bro – Challenges Faced

    The main challenge faced by the startup was introducing its product in modern retail. They have a huge listing fee. The team worked a deal with them to offer more margin in comparison to high capital costs for listing fees and it worked better for Tea Bro.

    Tea Bro – Funding

    Tea Bro is currently a bootstrapped startup.

    Tea Bro – Competitors

    Currently, Tea Bro doesn’t have any direct competition for its offering, ‘Pre-Brewed Tea Liquid’. It is the first company in India to make a product of this sort and therefore for the product and the process, it has a ‘Patent Pending’ status. Instant Tea has traditionally been offered in Tea Bags or Premixes. There are hundreds of companies in India that retail these. Tea Bro is the first company in India to offer ‘Ready To Drink’ tea in a ‘Pre-Brewed Tea Liquid’ format.

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    Tea Bro – Recognition

    Tea Bro has been nominated by Industry Outlook and Fortune magazine to feature in the ‘Top Upcoming startup edition’.

    Tea Bro – FAQs

    What is Tea Bro?

    Tea Bro manufactures and sells India’s first Pre-Brewed Tea Liquid Decoction (A Instant Tea offering). They are Tea Farmers from Assam and control the entire supply chain of Tea from Farm to Cup.

    Who founded Tea Bro?

    Kartic Sharma founded Tea Bro in 2021.

    What is Tea Bro’s USP?

    Tea Bro is a new category in the instant Tea market. It manufactures and sells India’s first ‘Pre-Brewed Tea Liquid’. This patent-pending product is a ‘Ready to Drink’ Tea which is pre-brewed to perfection from the finest Assam Teas with love and care.

    Is Tea Bro funded?

    No, Tea Bro is a bootstrapped startup as of 2021

    How does Tea Bro work?

    Just add Tea Bro to a cup of hot water and Done! Your cup of tea is ready in 5 sec. Enjoy the perfectly balanced Milk Tea (in 5 Exotic Indian Flavours), Instantly!

  • Top 15 Startups in Israel to watch out for in 2021

    Israel is one of the brightest startup hubs around the world. When we think about technology or startups, our minds venture to the Silicon Valley of North Carolina, the cradle of some of the major world’s startups like Facebook and Apple. However, what many are not familiar with is the fact that Israel is also counted among the world’s top startup hubs.

    It has a high level of entrepreneurship and numerous great, innovative minds. According to the recent records, Israel has more than 3p technical companies whose round off is over $1 Billion.

    As per facts, Israel has the highest number of startups per capita across the world. Furthermore, Israel provides all kinds of facilities required for the beginning of startups such as investors, accelerators, incubators, funding, and every other resource. With its systematic outlines and resources, Israel has become an enormous startup hub.

    Israel has won several expansions and acknowledgment for its incredible growth over fintech, cybersecurity, and artificial intelligence. Since the year 2017, Israel has been raised to 17% in the net value and proceeds. In this article, we present you with some of the top startups available in Israel that are proven to be an absolute success. Let’s get started.

    Prospera Technologies
    Waze
    Tailor Brands
    Guesty
    Perimeter 81
    Tomorrow.io
    OrCam
    Intuition Robotics
    MyHeritage
    Fiverr
    Flytrex
    Brayola
    Cato Networks
    Gong.io
    AccessiBe
    FAQ

    Prospera Technologies

    Founder – Daniel Koppel, Raviv Itzhaky, Shimon Shpiz

    Founding year – 2014

    Annual revenue – $9.6 million

    Prospera Website
    Prospera Website

    The very prominent agricultural technical based startup, Prospera Technologies, work together with artificial intelligence and substantial data. It analyzes and studies its customer’s farming data to improve and optimise the greenhouse production system and digital farming methods.

    Prospera Technologies also works to improve the quality of row crops with varying irrigation levels and further steps to automatize the management of crops.

    Waze

    Founder – Ehud Shabtai, Amir Shinar, and Uri Levine

    Founding year – 2008

    Annual revenue – $37.7 million

    Waze Website
    Waze Website

    The GPS navigation app Waze was an Israeli startup when it was acquired by Google in a whopping 1.1 billion dollars deal in 2013, one of the biggest Google acquisitions. Waze didn’t receive much appreciation in the beginning, but it ultimately found its way to success. People didn’t even consider Israel for building a consumer brand that would thrive. However, Waze proved its ability, and now it leads several other brands for this purpose.

    Tailor Brands

    Founder – Nadav Shatz, Tom Lahat, Yali Saar

    Founding year – 2014

    Annual revenue – $52.7 million

    Tailor Brands Website
    Tailor Brands Website

    The very distinguished in-demand service, Tailor Brands is an automated logo and branding-based startup. It aims to support small businesses with their branding needs and offers tailor-made branding and logo design services to fulfill them.

    Tailor Brands is famous as the world’s first AI-powered branding and logo design platform, which also leverages other cutting-edge technologies like Big data.

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    Guesty

    Founder – Amaid Soto & Koby Soto

    Founding year – 2013

    Annual revenue – $34.8 million

    Guesty Website
    Guesty Website

    Guesty, the well-known company for property management simplifies the aspects of the basic requirements of these companies. It works by offering certain deals and solutions that are necessarily required for short term rental businesses.

    It has scored pretty well in the market and has raised more than $25 million and ready to reach more heights with its developing strategies and funding through appropriate sources.

    Perimeter 81

    Founder – Amit Bareket, Sagi Gidali

    Founding year – 2018

    Annual revenue – $24.7 million

    Perimeter 81 Website
    Perimeter 81 Website

    The promising technology-based startup, Perimeter 81 strives to improve the network security for its customers. The company offers a range of services to its customers that helps them easily access their network with added Cloud security, mainly for the network environments, on-site resources, and different SaaS applications.

    Perimeter 81 believes in the modernization of the networks. Furthermore, it also concentrates on making connectivity a secure option for smooth and easy corporate access through several VPN features.

    Tomorrow.io

    Founder – Shimon Elkabetz, Rei Goffer and Itai Zlotnik

    Founding year – 2016

    Annual revenue – $31.7 million

    ClimaCell or Tomorrow.io, the name which the Israeli startup was rebranded in April 2021, is a Weather Intelligence Platform founded in Israel in 2016. The startup, which now has its headquarters in Boston, Massachusetts, United States, is based on weather technology that works by blending data from the Weather-of-Things with the help of the cutting-edge technologies of the present. This data is extracted from different sources such as connected automobiles, cell towers, and methods of traditional weather data.

    Tomorrow.io looks after plenty of companies of different genres such as industries of sports, aviation, logistics, drones, construction, energy, and many more. The report from Tomorrow.io ensures improved operations, minimum risk of weather-induced disasters, and maintaining safety around the workplaces. Tomorrow.io has always been well-known for its work and is counted among the leading startups.

    OrCam

    Founder – Prof. Amnon Shashua and Mr. Ziv Aviram

    Founding Year – 2010

    Annual Revenue – $10 million

    The very prominent startup, OrCam is built by the same person who developed Mobileye (driver visual assistance startup based in Jerusalem). OrCam works with the technology to help visually impaired or blind people. It invented a wearable device, MyEye 2.0, which provides audio for blind people, which enables them to perform independently. OrCam is a unique and promising startup that always results in bringing innovative products and services, capable of ushering a benevolent future guided by technology.

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    Intuition Robotics

    Founders – Dor Skuler, Itai Mendelsohn, Roy Amir

    Founding Year – 2015

    Annual Revenue – $12.5 million

    Intuition Robotics Website
    Intuition Robotics Website

    Intuition Robotics is a Raman Gan-based company that looks after the development of social tech companies to enrich the lives of older people. Intuition Robotics is widely known for ElliQ, a part-table computer, and part-robot, designed to empower senior citizens and let them not feel lonely. The friendly table robot suggests interesting digital and physical activities to the elderly people and urges them to take part in them in order to stay active and engaged with their friends, family, and with life overall. Intuition Robotics works with the brightest and most innovative minds on several missions and projects and leaves a great impact on society.

    MyHeritage

    Founder – Gilad Japhet

    Founding Year – 2003

    Annual Revenue – $133 million

    MyHeritage is a famous online ancestry platform that provides you with the facility to upload photos, create family trees and search historical documents. It was founded by an entrepreneur and genealogist Gilad Japhet in 2003. He began his career from a small room in Bnei Atarot, a rural moshav. MyHeritage is a self-funded startup and was widely recognised, which is why it was acquired by the leading private equity firm, Francisco Partners in February 24, 2021.

    Fiverr

    Founder – Micha Kaufman and Shai Wininger

    Founding Year – 2010

    Annual Revenue – $189.51 million

    Fiverr Website
    Fiverr Website

    One of the biggest freelance service marketplaces in the world made for entrepreneurs Fiverr provides freelance employment to many entrepreneurs at varying rates across the globe. Fiverr is now used by around 850,000 freelancers and 5.5 million businesses across 160 countries. The company has its headquarters in Tel Aviv-Yafo, Israel, and has already witnessed a global expansion, always gearing up for more.

    Flytrex

    Founders – Amit Regev, Yariv Bash

    Founding year – 2013

    Annual revenue – $2.06 million

    Flytrex Website
    Flytrex Website

    The very prominent Tel Aviv-based startup, Flytrex is an on-demand delivery service provider that leverages the power of drones to fuel its deliveries.

    Flytrex helps its customers deliver food and other goods and parcels of various kinds without any hassles. With the unique concept of the aerial route, the company extends great service to the customers and also saves their time per delivery. It has been really amazing with its job and garnered huge appreciation and accolades from the customers.

    Brayola

    Founder – Jon Medved

    Founding year – 2013

    Annual revenue – $2.2 million

    Brayola is an online lingerie retailer-based startup founded by Orit Hashay, the serial entrepreneur who founded Israel’s second most popular wedding services review site, Mit4Mit, and Ramkol, which are known for their great services to the customers. The company helps its customers discover bras that fit them better. The bra analyzer and extractor used by Brayola helps in the identification of bras based on size, style, color, price, materials, purpose, quality, and attributes. Therefore, now women around the world can shop from a wide range of bras that need no altering and/or resizing.

    Cato Networks

    Founders – Gur Shatz, Shlomo Kramer

    Founding Year – 2015

    Annual Revenue – Around $50 million

    Cato Networks Ltd is a Tel Aviv-based cloud computing and information security startup. The company helps its customers avail of the highly-secure, cloud-based SD-WAN, which is integrated to its security platform embedded into a cloud-native service. With its significant offerings, Cato Networks seamlessly connects business locations, individuals, with the data it collects. As a result of this, Cato helps businesses improve their network performance, cut costs, enhance the security of their internet connections, and integrate their mobile users into the WAN along with the cloud data.

    Gong.io

    Founders – Amit Bendov, Eilon Reshef

    Founding Year – 2015

    Annual Revenue – $120 million

    The AI-powered software startup, Gong, started in 2015 in Israel and eventually expanded to the US, where the company has now established its headquarters. The company uses its cloud-based AI platform to help the sales teams of other companies to record conversations automatically and get written transcripts of the records. Empowered with advanced AI technologies, Gong is a boon to the sales teams of now.

    AccessiBe

    Founders – Dekel Skoop, Gal Vizel, Shir Ekerling

    Founding Year – 2018

    Annual Revenue – $5.5 million

    AccessiBe is one unique startup from Israel. Founded in 2018, the Tel Aviv-based startup aims to make the internet a navigable place for the persons with disabilities. The contextual AI that the company leverages, helps them to scan the web pages in much the same way as a non-disabled person would, which would then be converted in an easy and readable format to the user’s screen reader for those with visual impairments. Furthermore, the UI offered by AccessiBe will help those with visual impairments to adjust the UI of websites that they frequently visit. All of these would thus be perfectly suited to their needs.

    Conclusion

    Israel has been nurturing a world of promising startups. Many of these companies are business-to-consumer startups, which are relatively innovative and bring in a whole range of possibilities for the customers. This is because Israel procures a community to support and offers proper infrastructure and other facilities required for the growth of these startups. Furthermore, it also supports the passion and innovative minds of the people who brainstorm and found startups. Besides, it also provides FB groups for the entrepreneurs and investors of business-to-consumers companies and more.

    Israel is a hub of some of the most innovative minds of the generation, propelled by proper support and facilities, thereby helping them grow successfully and with great results. This StartupTalky article has covered the top startups of Israel that have garnered success from all parts of the world.

    FAQ

    Is Israel great place for startups?

    Yes, Israel is a great country for startups. It has the largest number of startups per capita in the world.

    How many startups are there in Israel?

    There are around 6000 active startups in Israel.

    How many unicorns are there in Israel?

    There are over 65 unicorns already in Israel so far in 2021.

  • Karma Kettle Brings Global Taste and Aroma in Your Cup of Tea

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Karma Kettle.

    “Teatime is a chance to slow down, pull back and appreciate our surroundings” quoted Letitia Baldrige, the American etiquette expert and author. A cup of tea has the power to make us feel refreshed, rejuvenated, and stress-free. India is not only the 2nd largest producer of tea after China, but Indians are also vivid tea lovers. Indian’s love for tea is proved by the fact that 70% of the tea produced in India is consumed in the country itself. Taking this love for tea to the next level, Karma Kettle, a Kolkata-based startup is bringing you a wide range of tea in different textures, flavors and fragrances.

    Karma Kettle Startup Success Story

    Startup Name Karma Kettle
    Headquarters Kolkata
    Founders Priti Sen Arora & Dhiraj Arora
    Sector Food & Beverage
    Founded 2015
    Parent Organization A&S Solutions

    About Karma Kettle
    Founders of Karma Kettle and Team
    How was Karma Kettle Started?
    Karma Kettle – Name and Logo
    Karma Kettle – Target Market
    Karma Kettle – Funding and Investors
    Karma Kettle – Startup Challenges
    Karma Kettle – Competitors
    Karma Kettle – Growth
    Karma Kettle – Awards
    Karma Kettle – Future Plans
    Karma Kettle – FAQs

    About Karma Kettle

    Karma Kettle – World of Artisanal Tea

    Karma Kettle is one of India’s finest artisanal tea blenders with 100+ different tea varietals. Karma Kettle is headquartered in Kolkata. The startup founded in 2015, has established itself as a specialist tea brand offering a wide variety of tea to choose from.

    The company offers a wide and innovative range of tea like green tea with peach and jasmine, green tea with lychee, chamomile & lemongrass caffeine-free tree, Strawberries, Cockscomb & Hibiscus tea, Ashwagandha tea, Green tea with tulsi, ginger & marigold, Masala chai, etc.

    Besides packaged tea, Karma Kettle sells loose tea leaves. Karma Kettle’s pyramid tea bags and iced tea has become quite popular among the target customer. The pyramid tea bags allow space for the tea brew to infuse properly. Karma Kettle also offers tea and teaware in different gift packages.

    We launched our teas in 2014 selling them in biodegradable pyramid tea bags, although the market was very receptive to our loose leaf blended teas, the response for bio-degradable teabags was not as per our expectations (they cost Rs2-3 more than the standard pyramid teabag)- this stemmed from the lack of awareness of the benefits of switching to a biodegradable teabag.  We thus decided to move our focus back to standard pyramid teabags & loose leaves.  In 2019, the situation has changed a lot, we do get more and more requests from various B2B and B2C clients inquiring about biodegradable teabags- so reintroducing them is in our pipeline.  

    Karma Kettle envisions–

    • To educate the Indian consumer to look at tea beyond Chai or CTC and introduce Indians to fine artisanal teas of the world.
    • Making tea a versatile ingredient that can be enjoyed in many different forms- as a hot brew, cold brew, cocktail, mocktail, patisseries or / Tea infusions in food, cocktails and mocktails.
    • Reviving the ritual of afternoon tea in Indian households.

    Founders of Karma Kettle and Team

    Karma Kettle was founded by Dhiraj Arora and Priti Sen Arora in 2015.

    Founders of Karma Kettle
    Founders of Karma Kettle

    Dhiraj Arora is a passionate tea connoisseur who did his specialization from the World Tea Academy USA and is also a certified tea Sommelier from Sri Lanka. He has personally blended most of these fabulous tea varietals, which are also now available in various hotel tea bars, cafes and gourmet stores across India.

    Priti Sen Arora is the person behind the marketing and vibrant packaging of the Karma Kettle products.

    Dhiraj and Priti co-owned two restaurants in Singapore. With their backgrounds, it only made sense to start Karma Kettle to carry back those flavors and pour out the story of their voyages in a teacup. As mentioned by Priti, Karma Kettle is inspired by global travels.

    Karma Kettle aims to take you on a voyage across the globe with a teacup.

    Karma Kettle currently has a young and dynamic team of 30+ members.

    How was Karma Kettle Started?

    Dhiraj & Priti owns a 32 room heritage boutique hotel- Cochrane Place in Kurseong located in the center of the world-famous Darjeeling region. During this feat, they formed a lot of close associations with Darjeeling tea estate owners & planters.

    They realized that most established Indian tea companies were packaging tea in a very traditional format (stand-up metallic pouches) and most of their season’s freshest picks were sent to export markets. Having already been involved with the F&B industry in Singapore, Priti and Dhiraj were convinced that India has huge potential and that tea could be packaged & marketed in a more globally appealing format.

    “Voyages in a teacup” is the theme at Karma Kettle – teas inspired by travel destinations across the globe. Karma Kettle lets the Indian consumer enjoy an authentic cup of Moroccan Mint tea or Genmaicha tea or Japanese Matcha at reasonable prices. Also, every packaging weaves a story of its origin (take Istanbul as an example).

    We started in 2015 with around 10 blends and today we have over 100+ blends packaged in different formats- Pyramid teabags, Loose Leaf, Double chambered teabags.

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    The name of the startup combines two words ‘Karma’ and ‘Kettle’.

    Karma Kettle's Logo
    Karma Kettle’s Logo

    Karma is at the heart of our journey which broadly translates to what goes around comes around, says Priti. Karma relates to spreading good energy through one’s actions and reap positive benefits. The Kettle is something that is always related to tea.

    The name Karma Kettle was coined in 2005, much before the company was actually started in 2015. Dhiraj wanted to start a tea room in Singapore. Initially, the idea behind Karma Kettle was to take on the traditional English tea room concept. The word ‘Karma’ was added to give an Eastern feel to the name.

    Deeply rooted in our company’s philosophy is the belief that tea is a healthy beverage and that in blending tea with the purest botanicals we are able to transform tea to a salubrious infusion that positively impacts peoples body, mind and spirit. We also consciously source our tea through small and medium scale tea growers positively impacting the lives of the tea plantation workers and helping them with a better livelihood.

    Karma Kettle Target Market

    Karma Kettle majorly caters to the HoReCa industry – Hotels, Restaurants & Cafes. In the last couple of years, there has been a surge in gourmet cafes and restaurants in India that are looking to serve upscale food and not compromise on the quality of ingredients.

    According to Karma Kettle co-founder, Priti, Gifting is another one of the biggest segments for brands like Karma Kettle – be it weddings, corporate gifts, or other similar events. Owing to their low caffeine content, wellness and health-related benefits, tea makes for an ideal gifting option. For those looking for something unique, brands often create custom blends to suit a particular occasion or event.

    Increasingly artisanal teas are also making their way into gourmet food, cocktails, desserts, and much more, owing to their versatile flavor profiles.

    Though India is not as experimental as the rest of the world, over time the change in people’s preference towards gourmet and local food has been visible. At the same time, Consumers also no longer just consume tea, they expect a complete tea drinking experience with an extravagant drinking option, an inviting brand vibe, etc.; They crave authenticity and the story which can connect them to the tea sommeliers. We believe the potential for growth is certainly there, especially as consumer tastes evolve in India.

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    Karma Kettle – Funding and Investors

    Karma Kettle is a Bootstrapped Startup. Bootstrapping means building a company from scratch with no outside funding. All the fundings are invested by the owner itself.

    Karma Kettle – Startup Challenges

    According to Priti, getting the tea consumers to move beyond the regular chai/CTC is a major challenge that Karma Kettle is facing.

    Karma Kettle – Competitors

    Some competitors of Karma Kettle are:-

    • Tea Trunk
    • Teabox
    • Anandini Himalaya
    • Chai Diaries
    • Dancing Leaf
    • No. 3 Clive Road
    • Gardener Street
    • Goodwyn
    • Jugmug Thela
    • La Plant

    Karma Kettle draws inspiration from David’s Tea’. Dhiraj while pursuing his specialization in Tea at World Tea Academy in the USA had the opportunity to be a part of a project at David’s Tea.

    Karma Kettle –
    Growth

    Karma Kettle started as an online platform. It acquired its customers online and sold products through its own site and other e-commerce portals. Now, Karma Kettle tea is also available in selected gourmet stores and cafes in different parts of India. Karma Kettle started its exclusive brand outlet in Kolkata in 2017.

    Karma Kettle Kolkata's Outlet
    Karma Kettle Kolkata’s Outlet

    Today, the company is also catering to some of the eminent five-star hotel chains in the country. Karma Kettle teas can now be enjoyed in the Novotel Hotels, Le Meridien Hotels, CGH Earth Hotels and many more.

    The company-curated various tea tasting and tea-themed events in collaboration with the different five-star hotels and boutique restaurants across the country. It also arranges training at the hotels, restaurants and other retail spaces where Karma Kettle teas were served. These trainings were organized to upskill the bottom line so they can, in turn, educate the consumers/guests about the best way to consume each tea blend/tea infusion.

    Karma Kettle – Awards

    Karma Kettle received Award for Excellence in the Tea category in “The Telegraph Food Guide Award 2019”.

    Karma Kettle – Future Plans

    Karma Kettle is looking to open flagship retail & tea room concepts in cities like Bangalore, Hyderabad, Goa, Pondicherry, Mumbai & Delhi in the next 2-3 years. The company is planning to expand its tea range and also to export its products to foreign countries. Karma Kettle is working with leading food and beverage developers to come up with exciting food and beverage recipes for people to try. Karma Kettle has also made inroads overseas so that it can send teas to Singapore, Mauritius, Brazil and Australia. Finally, tea education is on the cards and we want to cater to tea enthusiasts as well as aficionados about our tea varietals.

    Karma Kettle – FAQs

    What is Karma Kettle?

    Karma Kettle is a tea company, headquartered in Kolkata, with 100+ tea blends inspired by travel.

    What is the best thing about Karma Kettle?

    Karma Kettle offers a variety of tea likes rooibos chai, chili chai, ayurvedic chai and green chai. They have categorized their tea in terms of wellness, vegan tea, organic tea and much more. Also, they provide teaware and tea gifts options. They have a unique collection of tea gift boxes at a reasonable rate.

    Where can I buy the products of Karma Kettle?

    You can buy Karma Kettle’s product on various e-commerce platforms like Amazon, Flipkart, BigBasket, etc. They are also available on Swiggy as well. You can also place your order directly by visiting their website or social media platforms.

    How Karma Kettle engages with small tea businesses or farms?

    Karma Kettle has been working closely with independent and small-scale tea farmers and growers to source teas. This essentially cuts off the middlemen and allows them to give the owners a fair price for their tea directly.

    What is the USP of Karma Kettle?

    To come up with a new blend consistently is the USP of Karma Kettle. Their aim is to bring the best tea experience among customers and stay ahead of the competitors.

    What is the business model of Karma Kettle?

    Karma Kettle operates on B2B as well as B2C business models as they sell their products to various business organizations and customers.

  • Moneyfront – Simplifying Investment In Mutual Funds

    The content in this post has been approved by the organization it is based on.

    Mutual Fund is an excellent investment tool as it allows all kinds of investors access to professionally managed portfolios of equities, bonds, and other securities. The only downside is the loss of a significant portion of the investor’s returns as commissions to the mutual fund agent or distributor.

    In 2013, Direct Mutual Fund plans were introduced by SEBI that permitted investors to invest directly without resorting to any agent or distributor. In direct plans, the expense ratio is low and with high returns. Still, many are hesitant to invest in mutual funds due to a lack of know-how.

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    Mohit Gang, Anil Bang, and Puneet Mehta—who are also active investors themselves— noticed these inconveniences faced by mutual fund investors face and came up with a solution. The trio launched Moneyfront, a financial advisory platform that lets investors invest profitably in direct plans of mutual funds and that too without any paperwork.

    StartupTalky interviewed the Founders of Moneyfront to understand their venture better

    Moneyfront – Company Highlights

    Startup Name Moneyfront
    Headquarters Mumbai
    Founders Mohit Gang, Anil Bang, And Puneet Mehta
    Sector Fintech
    Founded 2015
    Parent Organization Moneymap Investment Advisors Private Limited
    Website moneyfront.in

    Moneyfront – About
    Moneyfront – Founders and Team
    Moneyfront – History and Launch
    Moneyfront – Business Model and Revenue Model
    Moneyfront – Funding and Investors
    Moneyfront – Tools Used
    Moneyfront – Startup Challenges
    Moneyfront – Future Plans
    Moneyfront – FAQs

    Moneyfront

    Moneyfront – About

    Headquartered in Mumbai (India), Moneyfront is a Robo-advisory platform to invest in mutual funds offering direct plans. It takes pride in three principles – paperless, simplified, and automated unbiased advisory. There is negligible awareness around the concept of direct plans despite being a client-friendly and hugely beneficial option to invest in. The company promotes this concept through technology and by offering transparent advice to clients wishing to invest in mutual funds.

    Moneyfront offers financial advisory services via a comprehensive portfolio approach. Using a smart algorithm, it profiles the client and suggests the best direct plans custom-tailored for the investor’s persona.

    “Our target customers are all existing investors in mutual funds who are currently investing through their banks or local distributors. We want to educate this base about differences between Regular Plans which they are currently getting and ‘Direct Plans’ which we offer being a registered Investment Advisor with SEBI,” quote the Moneyfront founders.

    In September 2018, Niyogin Fintech, a platform that provides collateral-free credit to MSMEs, acquired a 50% stake in Moneyfront for Rs 12 Crore.

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    Moneyfront – Founders and Team

    Mohit Gang, Anil Bang, and Puneet Mehta founded Moneyfront in the year 2015.

    Mohit Gang, Anil Bang, Puneet Mehta
    Moneyfront Founders

    Mohit Gang is the CEO of the Money front. A management degree holder by education, Mohit is an investment expert and worked with Citibank and HSBC before starting Moneyfront.

    Anil Bang is an expert in the finance domain. He started his career in ICICI bank and also worked with reputed global financial institutes like Morgan Stanley and Marshall Wace before joining Moneyfront. He has done extensive research on various national and global financial companies.

    Puneet Mehta is a talented chartered accountant. He is a member of the ‘Financial Risk Management Program’ conducted by the Global Association of Risk Professionals. Puneet has worked with organizations like ICICI bank, Merrill Lynch, and Bank of America in various capacities in a career spanning 12+ years.

    The founders are guided by the belief that a happy client is the best advocate.

    At Moneyfront, everyone in the team has the freedom to express themselves freely. Each team member is empowered to take certain actions and contribute ideas for making the company leaner and swifter. The Moneyfront group takes client-feedback pretty seriously and acts on it effectively. It has a full compendium of feedbacks and keeps improvising based on client feedback and suggestions.

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    Moneyfront – History and Launch

    Mohit, Anil, and Puneet were discussing their respective investments one day somewhere around the end of 2015. They came to the same conclusion a big slice of their returns was being decimated as distributors’ commission. They wanted to avoid this and maximize the returns. Moreover, they wanted to avoid the clutter of time-consuming paperwork. The concept of Moneyfront was the result of this discussion– completely paperless with an automated advisory for clients.

    MoneyMAP Investment Advisors Private Limited is Moneyfront’s parent company. The name MoneyMAP was inspired by the founders’ names (MAP – Mohit, Anil, and Puneet). The name Moneyfront represents the company’s idea to keep the client’s interest and money at the forefront.

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    Moneyfront Logo

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    The content in this post has been approved by the organization it is based on. Anything that has to do with real estate, specifically as a purchaser, isconvoluted and often, annoying. The constant nagging by middlemen and sellers,lack of fluid communication, and running helter-skelter to get the …
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    Moneyfront – Business Model and Revenue Model

    As Moneyfront caters to Direct plans of Mutual Funds, it doesn’t take any commission from fund houses. Regulations disallow any incentive from product providers if the company registers itself with SEBI as an investment advisor. It is only permitted to charge a fee for the advisory. Moneyfront charges a flat fee of Rs. 1200 per client per year. Moneyfront also offers free services from time to time to first-time customers.

    Moneyfront – Funding and Investors

    The company was initially bootstrapped by the three founders. Moneyfront raised seed funding in 2017.

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    Moneyfront – Tools Used

    Moneyfront uses a host of tools. For hiring, the Moneyfront team relies on online portals. It uses Google Sheets for updating and coordinating marketing efforts. The company is working on moving its servers to cloud-based platforms.

    Moneyfront – Startup Challenges

    The most challenging part for Moneyfront has been to deliver simplified options to clients. Moneyfront made a first-in-the-industry switch module with intelligent decryption that auto-reads clients’ existing portfolios. Moneyfront customers can simply upload their existing holdings and switch to direct plans without any paperwork in 5 clicks.

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    Moneyfront – Future Plans

    The founders envision Moneyfront as a platform that simplifies the client’s investment journey, giving them holistic wealth solutions that are paperless, cost-effective, and comprehensively researched. Moneyfront is planning to include other wealth products soon and improve the platform’s technological sophistication. Moneyfront wants to establish itself as one of the biggest players in the Robo-advisory segment in the coming three years.

    “We are what we repeatedly do. Excellence then is not an Act, but a Habit.” I am also inspired by Madhushala from Harivansh Rai Bacchan – “Raah pakad tu ek chala chal, pa jayega Madhushala” (take one path and follow it diligently, and you shall reach your destination).

    Moneyfront – FAQs

    What is Moneyfront?

    Moneyfront is a Robo-advisory platform to invest in mutual funds offering direct plans. It takes pride in three principles – paperless, simplified, and automated unbiased advisory.

    Who are the Founders of Moneyfront?

    Mohit Gang, Anil Bang, and Puneet Mehta founded Moneyfront in the year 2015.

    How does Moneyfront earn money?

    Moneyfront charges a flat fee of Rs. 1200 per client per year. Moneyfront also offers free services from time to time to first-time customers. Moneyfront caters to direct plans of Mutual Funds, it doesn’t take any commission from fund houses

    Who is the Parent Company of Moneyfront?

    Moneymap Investment Advisors Private Limited

  • Codevidhya – Coding for the 21st Century!

    In India, there has been a growing gap between the industry needs and the skills of students. A study by employability assessment company ‘Aspiring Minds’, carried out in 2017, shockingly revealed that 95% engineers in India are not fit for software development jobs.

    Technology is not something which can be learned once and for all, it is a must to keep oneself abreast of new developments. While it is not possible and convenient to go for formal offline education at all stages of one’s career, online technical education can do a lot to keep one up-to-date with new technologies, without giving up the current job.

    Codevidhya is an Ed-Tech company converting classrooms of Indian schools into programming powerhouses with a vision to empower the young generation to innovate.

    Read this article to know more about Codevidhya founder, funding, courses, business model, tagline, logo, challenges and future plans below.

    Codevidhya – Company Highlights

    Startup Name Codevidhya
    Headquarter Jaipur, India
    Industry Ed-Tech
    Founder Shivram Choudhary
    Founded 2016
    Parent Organization Codevidhya India Private Limited
    Website codevidhya.com
    Contact contact@codevidhya.com

    Codevidhya – About & How It Works?
    Codevidhya – Target Market Size
    Codevidhya – Products/Services
    Codevidhya – How It All Started?
    Codevidhya – Founders & Team
    Codevidhya – Name, Tagline & Logo
    Codevidhya – Business & Revenue Model
    Codevidhya – Startup Launch
    Codevidhya – User Acquisition & Growth
    Codevidhya – Competitors
    Codevidhya – Startup Challenges
    Codevidhya – Funding & Investors
    Codevidhya – Recognition & Achievements
    Codevidhya – Future Plans
    Codevidhya – Conclusion
    Codevidhya – FAQs

    Codevidhya – About & How It Works?

    Codevidhya is an EdTech company highly inspired by technology to facilitate technical education besides contemporary learning. The company is dedicated to explore new future of young minds through integrating the learning with creativity, sharing and collaboration. They develop the concepts to help understand the future needs and to make complex learning easy with effective tools and techniques.

    “We believe in the future that would be written by code. In fact, the ability to code could be the ‘Next level of Literacy’.” – Shiv Ram Choudhary, founder of Codevidhya.

    As an EdTech startup, Codevidhya follows the ‘Learn by Doing’ approach. Adhering to this philosophy, the company integrates such tools in their platforms and practices that leverage students’ learning and knowledge. The startup has ambitious plans underway to expand to more schools and has already partnered with 50 schools catering to 20,000 students.

    Mr Shivram Choudhary in a classroom
    Mr Shivram Choudhary in a classroom

    Codevidhya differentiates itself by offering a futuristic Computer Science curriculum that empowers the future generation. Students are encouraged to find out real problems of the real world and solve it with the help of technology.

    Codevidhya – Target Market Size

    “We consider ourselves to be in the Online(Platform) + Offline (Text Book) market both. Currently there is no player in the Indian industry who is offering this approach for coding.”, says Shiv Ram.

    As such, the startup consider the entire Indian education industry from Grade 1 to Grade 10 as their market, the size of which is upwards of 250 million. Since this is a new market that is being created, they are yet to identify the potential of it, however the startup has seen a 100% YOY growth in terms of student acquisition for the past 2 years.

    Codevidhya – How It All Started?

    Codevidhya was built around the idea that in India we have around 45% of the population under age 24, yet there is a big unemployment pool. Initially, Shiv Ram, founder of Codevidhya, had a discussion with several experts and each one of them had their own views. When he collated those thoughts and did differential analysis he came to one conclusion that we are not adequately skilled. Finding the solution to this issue was itself a problem as the education system in India is still archaic.

    When the founder visited Canada to attend a seminar with Robin Sharma, he met this young kid Tanmay Bakshi. He had a discussion with him for more than one hour and it was an enlightenment for Shiv Ram. Then & there, Codevidhya as an idea was incepted, that the problem is in the core. If we shape our children from the grassroot level then in future they will have a skill.

    As Shiv Ram says, “Right now everyone is thinking in a reactive way, I thought why reactive and let’s be proactive and catch them young and shape their future. There is a drawback in this thinking that the results of your efforts will come after 10-15 years, but yes we are ready to take that risk, as it is a noble cause as well as we are addressing the issue from very basic, making things foundational.”

    Shiv Ram came back to India and discussed with his in-house tech people (people in his school) and met Rajesh, who along with a team of four developers gave basic shape to the idea. Basic concept or say mission and vision of Codevidhya is to Enable Students to Create; using Technology leading to Entrepreneurship and become Global Powerhouse of Skill Development for tomorrow’s world.

    Codevidhya – Products/Services

    Codevidhya’s latest offering is ‘Live 1-1 Classes’ with India’s best educators. ‘Codevidhya Live Coding Classes’ are for digital classroom where you can start learning from your trainer.

    Codevidhya’s flagship product is Annual School Curriculum that focus on Coding through a hands on approach wherein the startup offers Text Book and an online platform for students to practice their exercises; the same platform is used by the teachers to assign quiz, assignments and projects.

    Also, Codevidhya offers a well-structured coding curriculum for Schools to teach coding right from Grade 1. The curriculum is at par with the latest trends in programming languages such as Python, HTML and JavaScript to prepare young manpower for future challenges. Currently working with 50 schools in the Rajasthan & South region, the startup aims to grow all over the country in the coming years.

    Codevidhya Courses
    Codevidhya Courses

    The program offered by Codevidhya to schools consists of the following set of resources:

    • Curriculum books for Grades 1 to 10.
    • Access to Codevidhya online tools such as QuickBook and CodePlay.
    • Multiple Training Sessions for Computer Science teachers for the whole academic session to equip them to teach conveniently and more effectively.
    • Regular workshops for students to introduce them to the coding concepts and the latest innovations in the field of Computer Science.
    • Online Assessments to track the students’ performances.
    • Program Monitoring.
    • One to one support for teachers and students.
    • Coding Challenges for students to create the competitive environment.

    Codevidhya – Founders & Team

    Shivram Choudhary is the founder of Codevidhya.

    Shivram Choudhary, founder of Codevidhya
    Shivram Choudhary | Founder, Codevidhya

    In his role as Chairperson, Mr. Shiv Ram considers himself responsible for equipping the students with all the skills necessary for the 21st century. Having identified a considerable gap between what is being taught in the schools as part of the Computer Science curriculum and what is it that the market demands, he wanted a curriculum that could cater to the students in sync with the need of the hour.

    Vikas Bahar, CEO of Codevidhya – He is equipped with extensive and diverse experience, and is tremendously skilled with knowledge in IT strategy, Market Research, Management, Pre-sales, Business Process, Re-engineering as well as Business Development. With an MBA degree from the prestigious S.P. Jain Centre of Management, Singapore, Vikas Bahar is a functional & process re-engineering specialist with experience of working in distinctive streams of Information Technology and Service industry in the domain of Banking & Financial Services.

    Subhash Bohra, Technical Officer of Codevidhya – He looks after all the technical and product development aspects. Subhash carries the vision of the work as his motivation and wants to achieve this unique goal of teaching students code at an early age. Subhash believes that in the coming years the world will be technical so that every student from the coming generation should learn everything that can ease their complexities for the future.

    The company currently has 15 Full-time employees and 10 Part-time employees/interns. The average age of the employee is 25, the team is young, ready to experiment, open to learn and willing to stretch.

    Majority of the current team has been with the firm since the beginning and the rest have come through references. The entire team believes in the concept and the importance of teaching coding to students from an early age. Anyone who believes in it is welcomed with open arms to join the team.

    Codevidhya has a clear focus on what the output of the program is. Since they believe Coding is also a Vidhya that needs to be learnt by students to be ready for the upcoming Tech Driven world hence the name Codevidhya.

    The startup’s tagline is an extension of what they are trying to do, “Teaching Kids to Code”.

    Codevidhya Logo
    Codevidhya Logo

    Codevidhya – Business & Revenue Model

    The startup’s flagship offering is Annual School Curriculum for students from Grade 1 to Grade 10, this is their B2B offering for schools. The Codevidhya revenue model is on a subscription basis, where they charge on an annual basis per student with prices varying from 800-1200.

    Under B2C offerings, they have Self Online Learning, LIVE 1-1 Coding Classes and Byte Sized Courses. The prices of these courses depend on the duration and technology, they start as low as INR 1,200 and go up to INR 12, 000.

    Codevidhya – Startup Launch

    “We were lucky to have a school trust us and allow us to run the pilot program for 400 students. This pilot gave us enough confidence on the need of the program as well as feedback on things to improve.”, said Shivram Choudhary, founder of Codevidhya.

    Codevidhya – User Acquisition & Growth

    The startup haven’t used any sort of marketing campaign, the first 10,000 customers came to them through reference and word of mouth promotion. The team believes that satisfied customers are their brand ambassadors and this clarity has not only made their services and offerings good but also made everyone using the platform happy.

    The company has seen 100% growth in terms of students using the platform for the past 2 years thus making the team believe in the product as well as the mission they are onto. They believe the awareness of coding to be included in schools is going to increase leading to more schools and students willing to join the platform.

    Codevidhya – Competitors

    Codevidhya being in the edtech industry definitley has stong competition from other startups who have been around longer and have aggressive marketing techniques. Some Competitors of Codevidhya are :

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    Codevidhya – Startup Challenges

    The biggest challenge that the company face even today is the lack of qualified people who are interested to move to Jaipur and join the team, specially Tech and Trainer. They offers ESOPs to certain candidates who they think believe in the vision of the firm.

    Codevidhya – Funding & Investors

    Codevidhya is currently a bootstrapped company.

    Codevidhya – Recognition and Achievements

    • Got Silver Badge in QRATE program by ISTART Govt. of Rajasthan.
    • Selected in top 5 most innovative and scalable startups of 2018 by TIE Global (CNBC Young Turks Program).
    • Featured by CIO magazine amongst 20 top most promising EdTech startups of 2018.

    Codevidhya – Future Plans

    At Codevidhya, the team believes that every student of this nation should have the opportunity to learn to code and create. For this opportunity, the startup is about to launch a subscription based Codevidhya Program for individual students also. AI and ML are new trends and also the future of programming. In step 2, they will be introducing AI and ML as part of their program.

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    Codevidhya – Conclusion

    Codevidhya is India’s first company that introduced Coding e-learning. The company has grown to educate 20,000 Young Keen Coders in its curated Codevidhya Annual School Curriculum alone. The Young Keen Coders grew to blossom into National Award-winning Coders at competitions such as the Google Learn to Code Contest. Codevidhya scientifically developed curriculum is molded to effectively educate children from the age of 6-16 years of age.

    Codevidhya’s research and expertise curate a large variety of well-researched and structured curriculums and programs that ensures students’ smooth transition into Coding.

    Codevidhya – FAQs

    Who is the Founder of Codevidhya?

    Shivram Choudhary is the founder of Codevidhya.

    What is the state of Codevidhya Funding?

    Codevidhya is currently a bootstrapped company.

    What does Codevidhya offer?

    Codevidhya, an EdTech company is highly inspired by technology to facilitate technical education besides contemporary learning. Codevidhya follows the ‘Learn by Doing’ approach. Learn HTML, CSS, JavaScript, Python, Database etc. with Codevidhya.

    What are the future plans of Codevidhya?

    AI and ML are new trends and also the future of programming. In coming days they will be introducing AI and ML as part of their program.